Myanmar

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Myanmar.

Country Report

Snacks in Myanmar

Jul 2022

Economic growth and an expanding urban middle class supported strong growth in sales of snacks for much of the review period, although low disposable incomes in rural areas hinder demand and many consumers save their money for basic essentials. Since…

USD 2,450
Country Report

Soft Drinks in Myanmar

Apr 2022

In response to the COVID-19 pandemic, all product areas within soft drinks will see declining consumption overall. The main reason for this has been due to the financial repercussions of the pandemic which have led many consumers to economise and…

USD 2,450
Country Report

Retailing in Myanmar

Apr 2022

Retailing in Myanmar has been negatively impacted by the ongoing political crisis and the COVID-19 pandemic. Compared to 2020, new retail outlet openings slowed down significantly across the country in 2021 while some outlets closed down altogether…

USD 2,450
Country Report

Alcoholic Drinks in Myanmar

Jul 2022

In 2021, alcoholic drinks continues to be impacted by the COVID-19 pandemic, however the recovery has begun and off-trade consumption has slowly started to shift back to the on-trade. Likewise, the country is under political unrest due to the coup in…

USD 2,450
Country Report

Staple Foods in Myanmar

Nov 2022

The major progress that was being seen in the development and growth of staple foods over the first half of the review period has been arrested by three major events: the COVID-19 pandemic in 2020, the civil unrest that has plagued Myanmar since the…

USD 2,450
Country Report

Tobacco in Myanmar

Jul 2022

Consumption of tax-paid cigarettes continued to fall in 2020 and 2021, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand dropped sharply…

USD 2,450
Country Report

Consumer Health in Myanmar

Oct 2022

Solid sales growth was seen in consumer health in 2022 despite the impact of the February 2021 military coup on demand. Some categories such as weight management and wellbeing and sports nutrition recovered from the COVID-19 pandemic, while topical…

USD 2,750
Country Report

Home Care in Myanmar

Apr 2022

While demand for home care remains limited in Myanmar, it has been significantly boosted by the pandemic, with dishwashing, laundry care and surface care the main beneficiaries of this. Not only were consumers spending more time at home due to the…

USD 2,750
Country Report

Hot Drinks in Myanmar

Apr 2022

In response to the COVID-19 pandemic, all product areas within soft drinks will see declining consumption overall. The main reason for this has been due to the financial repercussions of the pandemic which have led many consumers to economise and…

USD 2,450
Country Report

Tissue and Hygiene in Myanmar

May 2022

In 2021, demand towards tissue and hygiene products has remained stable. This is due to urbanisation and the acceleration of the pace, meaning that demand for convenience is rising which supports positive growth across retail tissue and hygiene.…

USD 2,750
Country Report

Beauty and Personal Care in Myanmar

Jun 2022

In 2021, demand for beauty and personal care in Myanmar has remained steady. However, current value and volume sales have not yet recovered to the pre COVID-19 levels due to the negative impact both the pandemic and the coup is having on the economy.…

USD 2,750
Country Report

Cooking Ingredients and Meals in Myanmar

Oct 2022

Sales of cooking ingredients through the foodservice channel return to growth in 2022 as COVID-19 fears subside. However, total volume sales decline as prices rise due to the depreciation of the local currency and inflation. Local manufacturers also…

USD 2,450
Country Report

PEST Analysis: Myanmar

Jun 2021

Following the military coup in February 2021, Myanmar’s political landscape has become highly unstable. The economy is expected bounce back strongly from the Coronavirus (COVID-19) pandemic, supported by foreign investment. However, the political…

USD 300
Country Report

Myanmar: Country profile

Feb 2021

Myanmar’s economy will decelerate in 2020. COVID-19 has slowed economic growth as demand and supply shocks stemming from the pandemic have caused a broad and significant contraction in the economy. The slowdown in China, tensions in Rakhine state and…

USD 300
Country Report

Dairy Products and Alternatives in Myanmar

Sep 2022

Overall, dairy products and alternatives are expected to recover from the political and economic shocks in 2022, with the leading brands driving demand. However, dairy products and alternatives face new challenges as fuel and oil prices rapidly…

USD 2,100
Country Briefing

Households: Myanmar

Jul 2022

The number of households is set to increase rapidly in Myanmar over 2021-2040, with couples with children remaining the dominant household type. While household earnings have already recovered from the COVID-19 impact, the fastest household…

USD 300
Cities

Myanmar Cities Review

Jun 2022

Urbanisation trend to continue in Myanmar, as major cities continue to attract due to better opportunities. Mandalay and Monywa are Myanmar’s most economically vibrant cities, as they are the country’s major trade centres. Nevertheless, Yangon holds…

USD 725
Country Briefing

Business Dynamics: Myanmar

Jan 2022

The military takeover in 2021 has swept years of economic progress away, hampering the business environment in Myanmar. Starting a business in the country became even more difficult, due to an inefficient judicial system, complicated access to…

USD 300
Country Briefing

Income and Expenditure: Myanmar

Aug 2022

The continuing political turmoil in the country may hinder income and consumer market growth over the short to medium term, although in the long term the consumer market might expand. Consumer sentiment will be held back by the political crisis,…

USD 300
Country Briefing

Economy, Finance and Trade: Myanmar

Feb 2022

The military takeover in 2021 swept years of economic progress away, aggravating economic growth. The political crisis resulted in hampered industrial activities, a widening budget deficit, retreating FDI and limited employment opportunities, yet…

USD 300
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