Myanmar

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Myanmar.

Country Report

Snacks in Myanmar

Jul 2022

Economic growth and an expanding urban middle class supported strong growth in sales of snacks for much of the review period, although low disposable incomes in rural areas hinder demand and many consumers save their money for basic essentials. Since…

USD 2,450
Country Report

Soft Drinks in Myanmar

Apr 2022

In response to the COVID-19 pandemic, all product areas within soft drinks will see declining consumption overall. The main reason for this has been due to the financial repercussions of the pandemic which have led many consumers to economise and…

USD 2,450
Country Report

Retailing in Myanmar

Apr 2022

Retailing in Myanmar has been negatively impacted by the ongoing political crisis and the COVID-19 pandemic. Compared to 2020, new retail outlet openings slowed down significantly across the country in 2021 while some outlets closed down altogether…

USD 2,450
Country Report

Home Care in Myanmar

Apr 2022

While demand for home care remains limited in Myanmar, it has been significantly boosted by the pandemic, with dishwashing, laundry care and surface care the main beneficiaries of this. Not only were consumers spending more time at home due to the…

USD 2,750
Country Report

Tobacco in Myanmar

Jul 2022

Consumption of tax-paid cigarettes continued to fall in 2020 and 2021, with many consumers eschewing locally manufactured cigarettes in favour of either illicit imports or traditional cheroots and quids. Demand for the Red Ruby brand dropped sharply…

USD 2,450
Country Report

Staple Foods in Myanmar

Apr 2022

The major progress that was being seen in the development and growth of staple foods over the first half of the review period was arrested by two major events: the COVID-19 pandemic and the civil unrest that has plagued Myanmar since the February…

USD 2,450
Country Report

Alcoholic Drinks in Myanmar

Jul 2022

In 2021, alcoholic drinks continues to be impacted by the COVID-19 pandemic, however the recovery has begun and off-trade consumption has slowly started to shift back to the on-trade. Likewise, the country is under political unrest due to the coup in…

USD 2,450
Country Report

Hot Drinks in Myanmar

Apr 2022

In response to the COVID-19 pandemic, all product areas within soft drinks will see declining consumption overall. The main reason for this has been due to the financial repercussions of the pandemic which have led many consumers to economise and…

USD 2,450
Country Report

Tissue and Hygiene in Myanmar

May 2022

In 2021, demand towards tissue and hygiene products has remained stable. This is due to urbanisation and the acceleration of the pace, meaning that demand for convenience is rising which supports positive growth across retail tissue and hygiene.…

USD 2,750
Country Report

Beauty and Personal Care in Myanmar

Jun 2022

In 2021, demand for beauty and personal care in Myanmar has remained steady. However, current value and volume sales have not yet recovered to the pre COVID-19 levels due to the negative impact both the pandemic and the coup is having on the economy.…

USD 2,750
Country Report

Consumer Health in Myanmar

Oct 2021

Since the outbreak of COVID-19 consumer health has seen mixed results with consumers prioritising their spending on essential goods, but also placing a stronger emphasis on preventative health. Furthermore, alongside the COVID-19 crisis, Myanmar is…

USD 2,750
Country Report

Myanmar: Country profile

Feb 2021

Myanmar’s economy will decelerate in 2020. COVID-19 has slowed economic growth as demand and supply shocks stemming from the pandemic have caused a broad and significant contraction in the economy. The slowdown in China, tensions in Rakhine state and…

USD 300
Country Report

PEST Analysis: Myanmar

Jun 2021

Following the military coup in February 2021, Myanmar’s political landscape has become highly unstable. The economy is expected bounce back strongly from the Coronavirus (COVID-19) pandemic, supported by foreign investment. However, the political…

USD 300
Country Report

Dairy Products and Alternatives in Myanmar

Sep 2021

Sales of dairy products and alternatives continued to increase during 2020 and 2021 despite the impact of the COVID-19 pandemic. Population growth, rising affluence and urbanisation are all supporting rising sales across all categories of baby food…

USD 2,100
Country Report

Cooking Ingredients and Meals in Myanmar

Dec 2021

Major changes have been seen in consumer behaviour in Myanmar since the onset of the COVID-19 pandemic. Among the most important developments is that many households have become even more price-sensitive than before due to the pressure that has come…

USD 2,450
Country Report

Travel in Myanmar

Nov 2020

The outbreak of COVID-19 will have a drastic impact on all the elements of the travel industry in Myanmar in 2020 overall. From March 2020, commercial flights began being suspended and by May, Myanmar closed its borders and grounded the majority of…

USD 2,450
Country Briefing

Households: Myanmar

Jul 2022

The number of households is set to increase rapidly in Myanmar over 2021-2040, with couples with children remaining the dominant household type. While household earnings have already recovered from the COVID-19 impact, the fastest household…

USD 300
Cities

Myanmar Cities Review

Jun 2022

Urbanisation trend to continue in Myanmar, as major cities continue to attract due to better opportunities. Mandalay and Monywa are Myanmar’s most economically vibrant cities, as they are the country’s major trade centres. Nevertheless, Yangon holds…

USD 725
Country Briefing

Business Dynamics: Myanmar

Jan 2022

The military takeover in 2021 has swept years of economic progress away, hampering the business environment in Myanmar. Starting a business in the country became even more difficult, due to an inefficient judicial system, complicated access to…

USD 300
Country Briefing

Economy, Finance and Trade: Myanmar

Feb 2022

The military takeover in 2021 swept years of economic progress away, aggravating economic growth. The political crisis resulted in hampered industrial activities, a widening budget deficit, retreating FDI and limited employment opportunities, yet…

USD 300
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