Venezuela

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Venezuela StatisticsConsumer Lifestyles in VenezuelaVenezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Venezuela: Country Profile

    Aug 2018

    Venezuela’s economy continues to contract. Hyperinflation and severe structural weaknesses are only part of the reason for the continuing decline. Cash shortages, power shortages and the suspension of lending by Chinese banks are other limitations. ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Country Report

    Country Report

    Cigarettes in Venezuela

    Jul 2018

    Production was enough to supply a shrinking market. However, manufacturing conditions continued limiting the ability of companies to maintain steady production levels due to bottlenecks in the supply chain. In addition, domestic production of tobacco...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Venezuela

    Jul 2018

    High inflation rates keep contributing to the polarisation of cigars and cigarillos in Venezuela. The habit and tradition of smoking cigars and cigarillos is not widespread, with cigar manufacturers and distributors targeting mainly affluent ...

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    Country Report

    Country Report

    Tobacco in Venezuela

    Jul 2018

    The dynamics of the market are influenced by the overall macroeconomic conditions, characterised by high inflation and falling purchasing power. In terms of demand, smokers started finding new ways of consuming tobacco, for example buying low-priced ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Venezuela

    Jul 2018

    Other chewing tobacco is the only type of smokeless tobacco available in Venezuela; it is popularly known as chimó in the country, a traditional tobacco paste made from tobacco leaves which are boiled with baking soda and sugar until the mixture ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Latin America

    Jun 2018

    Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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    Country Report

    Country Report

    Beer in Venezuela

    Jun 2018

    Total volume sales of beer declined again in 2017. Traditionally, beer shows steady volume growth much aligned with the population growth rate but imports of raw inputs have fallen by 50-70% from historic levels. Malt barley and hops must be ...

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    Country Report

    Country Report

    Cider/Perry in Venezuela

    Jun 2018

    Cider/perry declined in total volume terms in 2017, with most of the sales being concentrated in the last quarter of the year as the highest demand traditionally happens during the Christmas season. Volume sales have fallen due to lower demand and a ...

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    Country Report

    Country Report

    Alcoholic Drinks in Venezuela

    Jun 2018

    Alcoholic drinks saw negative volume growth for the fourth year in a row in 2017. However, it seemed to adjust following the large supply shock suffered in 2016 when producers and importers were unable to purchase intermediate inputs and final ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Venezuela

    Jun 2018

    Wine-based RTDs remains, by far, the largest category due to the products’ affordability and sweet taste which is very appealing to Venezuelan consumers. In fact, demand increased over the review period as some consumers found wine-based RTDs to be a...

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    Country Report

    Country Report

    Spirits in Venezuela

    Jun 2018

    Spirits saw an important increase in 2017 after the major shock in 2016, which was due to a significant fall in the supply of imported products. Brandy and cognac, liqueurs, tequila (and mezcal) and whiskies saw steep declines in total volume sales ...

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    Country Report

    Country Report

    Wine in Venezuela

    Jun 2018

    Wine showed negative growth in total volume terms in 2017, continuing a downward trend that started in 2013. During the review period, wine’s performance was largely determined by the insufficient amount of foreign currency quotas allocated for ...

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    Strategy Briefing

    Strategy Briefing

    Regional Overview of Latin American Cities

    Jun 2018

    Latin America is among the most urbanised regions of the world. The regional overview explores disparities in consumer spending and consumer lifestyles between the region‘s key cities, as well as provides a quick glimpse into six profiles of Latin ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Venezuela

    May 2018

    Expansion in NH packaged food remained adversely affected by the discretionary allocation of government-controlled imports of wheat in 2017, which hindered the production of NH high fibre food, the largest category within NH packaged food. A ...

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    Country Report

    Country Report

    Better For You Beverages in Venezuela

    May 2018

    The offering of BFY beverages continued to be limited to a small number of categories, such as reduced sugar carbonates, reduced sugar fruit/vegetable juice and reduced sugar powder concentrates, while the supply of BFY reduced caffeine hot drinks ...

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    Country Report

    Country Report

    Better For You Packaged Food in Venezuela

    May 2018

    Reduced fat dairy remained the largest category in better for you (BFY) packaged food in 2017. Reduced fat dairy is largely comprised of reduced fat milk (excl organic and FF), mostly the liquid variant. Manufacturers continue to favour the ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Venezuela

    May 2018

    FF beverages was the most mature category and largest value maker in health and wellness beverages in 2017. The category used to witness the most new product launches but an adverse business environment characterised by the high price of imported ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Venezuela

    May 2018

    FF packaged food is the largest and most mature category within health and wellness packaged food. Fortification with vitamins and minerals is an industry standard in some packaged food categories such as baby food and breakfast cereals, not a ...

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    Country Report

    Country Report

    Free From in Venezuela

    May 2018

    Increasingly high foreign currency prices are to blame for the loss of variety and the lack of development in this category. While most of the products are imported, there are artisanal brands of gluten-free products, such as free from baked goods ...

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