Venezuela

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Venezuela. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Venezuela StatisticsConsumer Lifestyles in VenezuelaVenezuela Country BriefingsFuture Demographics: Venezuela in 2030

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    Venezuela: Country Profile

    Jun 2019

    Venezuela’s economy will contract again in 2019. Hyperinflation and severe structural weaknesses are only part of the reason for the continuing decline. Cash shortages, power shortages and the suspension of lending by Chinese banks are other ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Apr 2019

    Latin America’s real recovery will continue in 2019. The region’s consumer expenditure will however weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment Global Industry Overview

    Mar 2019

    Growth of the global pharmaceuticals and medical equipment industry accelerated in 2018 on the back of strong performance of companies within Asia Pacific and Western Europe. Lucrative Asian markets, surging biologics production, and investment into ...

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    Strategy Briefing

    Strategy Briefing

    Spirits in Latin America

    Mar 2019

    With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

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    Country Report

    Country Report

    Air Treatment Products in Venezuela

    Feb 2019

    Air treatment products has seen a further decline in retail volume terms in 2018, continuing the negative performance seen throughout the review period. Shortages of foreign exchange prevented a continuous presence of recognisable brands, while ...

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    Country Report

    Country Report

    Dishwashers in Venezuela

    Feb 2019

    To maximise sales, companies are more inclined to import essential consumer appliances such as large cooking appliances, washing machines and fridges and as a result are neglecting dishwashers. In 2017, retailers had almost no units on sale, because ...

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    Country Report

    Country Report

    Food Preparation Appliances in Venezuela

    Feb 2019

    Due to tighter household budgets consumers are taking greater care of their food preparation appliances, in particular blenders, carrying out maintenance and looking for technical support. During the review period, there has been evidence of ...

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    Country Report

    Country Report

    Home Laundry Appliances in Venezuela

    Feb 2019

    As long as the current economic model remains unchanged the government is expected to continue exercising a monopoly on imports with it restricting access to foreign currency for importers and manufacturers. Furthermore, it maintains an oversight on ...

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    Country Report

    Country Report

    Large Cooking Appliances in Venezuela

    Feb 2019

    According to industry representatives, the retail volume decline seen in large cooking appliances in 2018 is being driven by lower demand due to tightening household budgets. Venezuelan households are having to dedicate more of their income to ...

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    Country Report

    Country Report

    Microwaves in Venezuela

    Feb 2019

    Microwaves has the potential for growth in urban centres, where lifestyles are more hectic than in rural areas where cookers and wood stoves are still present. Dynamic lifestyles have changed the habits of Venezuelan consumers, who have embraced ...

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    Country Report

    Country Report

    Consumer Appliances in Venezuela

    Feb 2019

    The complex regulatory environment created by the Venezuelan government has resulted in a steeper contraction in volume sales of consumer appliances in 2018 than in almost any other country, with low oil prices draining government finances. ...

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    Country Report

    Country Report

    Personal Care Appliances in Venezuela

    Feb 2019

    Beauty matters to Venezuelan consumers, as they are continuously exposed to images of physical perfection in the media. This stems from the successful participation of the country’s candidates in international beauty pageants such as Miss Universe ...

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    Country Report

    Country Report

    Refrigeration Appliances in Venezuela

    Feb 2019

    While suppliers have been unable to replenish inventories, new arrivals have not sold out as quickly as they once did. Previously consumers were inclined to buy as many units as they could in anticipation of future shortages. However, the loss of ...

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    Country Report

    Country Report

    Small Cooking Appliances in Venezuela

    Feb 2019

    According to Euromonitor International’s research of hot drinks, coffee is typically sold in cafés/bars, full-service restaurants and self-service cafeterias. Venezuelans are used to drinking coffee away-from-home in the morning, after lunch and/or ...

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    Country Report

    Country Report

    Vacuum Cleaners in Venezuela

    Feb 2019

    Sales of vacuum cleaners continue to be negatively affected by Electrolux Comercial de Venezuela’s decision to reduce its operations in Venezuela in 2015. The company was no longer able to import enough merchandise to support its operating expenses, ...

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    Country Report

    Country Report

    Analgesics in Venezuela

    Feb 2019

    In Venezuela, systemic analgesics are positioned as products for light and moderate pain and general discomfort. Acetaminophen is commonly positioned as appropriate to treat mild fever and often advertised as “safe” for dengue cases because other ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela

    Feb 2019

    Players in Venezuela are increasingly inclined to using herbal ingredients in their preparations as a way to avoid high prices of imported standard active ingredients while taking advantage of fewer regulations over the manufacture of natural ...

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    Country Report

    Country Report

    Dermatologicals in Venezuela

    Feb 2019

    All categories recorded volume decline, but antipruritics and nappy (diaper) rash treatments showed the smallest volume losses thanks to a more competitive environment. These are products that have attracted companies in the beauty and cosmetics ...

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    Country Report

    Country Report

    Dietary Supplements in Venezuela

    Feb 2019

    In spite of the recessionary environment that is affecting all products in consumer health, dietary supplements is comparatively more dynamic in 2018. While there has been a loss of traditional brands, other companies are taking advantage of the void...

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    Country Report

    Country Report

    Digestive Remedies in Venezuela

    Feb 2019

    A ban on aluminium hydroxide caused the production of antacids to stop altogether in 2014. The government’s ban on this active ingredient can be tied directly to the use of antacids as pepper spray and lachrymator agent (tear gas) blockers during the...

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