Venezuela

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type ...

Rapid population growth in Venezuela up to 2030 will be driven by positive, albeit declining, natural change. While the ageing trend is set to hasten, comparatively high birth and fertility rates and low life expectancy mean that Venezuela will ...

Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

Digital development in Latin America will bring new possibilities to the region and increase connectivity for most countries, but the region as a whole still has work to do to improve, lagging behind more developed regions and taking advantage of the...

Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

Latin America’s real recovery will continue in 2019. The region’s consumer expenditure will however weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America...

Growth of the global pharmaceuticals and medical equipment industry accelerated in 2018 on the back of strong performance of companies within Asia Pacific and Western Europe. Lucrative Asian markets, surging biologics production, and investment into ...

With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

Air treatment products has seen a further decline in retail volume terms in 2018, continuing the negative performance seen throughout the review period. Shortages of foreign exchange prevented a continuous presence of recognisable brands, while ...

To maximise sales, companies are more inclined to import essential consumer appliances such as large cooking appliances, washing machines and fridges and as a result are neglecting dishwashers. In 2017, retailers had almost no units on sale, because ...

Due to tighter household budgets consumers are taking greater care of their food preparation appliances, in particular blenders, carrying out maintenance and looking for technical support. During the review period, there has been evidence of ...

As long as the current economic model remains unchanged the government is expected to continue exercising a monopoly on imports with it restricting access to foreign currency for importers and manufacturers. Furthermore, it maintains an oversight on ...

According to industry representatives, the retail volume decline seen in large cooking appliances in 2018 is being driven by lower demand due to tightening household budgets. Venezuelan households are having to dedicate more of their income to ...

Microwaves has the potential for growth in urban centres, where lifestyles are more hectic than in rural areas where cookers and wood stoves are still present. Dynamic lifestyles have changed the habits of Venezuelan consumers, who have embraced ...

The complex regulatory environment created by the Venezuelan government has resulted in a steeper contraction in volume sales of consumer appliances in 2018 than in almost any other country, with low oil prices draining government finances. ...

Beauty matters to Venezuelan consumers, as they are continuously exposed to images of physical perfection in the media. This stems from the successful participation of the country’s candidates in international beauty pageants such as Miss Universe ...

While suppliers have been unable to replenish inventories, new arrivals have not sold out as quickly as they once did. Previously consumers were inclined to buy as many units as they could in anticipation of future shortages. However, the loss of ...

According to Euromonitor International’s research of hot drinks, coffee is typically sold in cafés/bars, full-service restaurants and self-service cafeterias. Venezuelans are used to drinking coffee away-from-home in the morning, after lunch and/or ...

Sales of vacuum cleaners continue to be negatively affected by Electrolux Comercial de Venezuela’s decision to reduce its operations in Venezuela in 2015. The company was no longer able to import enough merchandise to support its operating expenses, ...

In Venezuela, systemic analgesics are positioned as products for light and moderate pain and general discomfort. Acetaminophen is commonly positioned as appropriate to treat mild fever and often advertised as “safe” for dengue cases because other ...