Enjoy a 10% discount when you use the code EQLYSEP23 at checkout from the 20th to the 30th of September 2023

Taiwan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Lodging (Destination) in Taiwan

Sep 2023

Hotels in Taiwan continued to bounce back in 2023, although the number of room nights remained below pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing, or becoming…

USD 1,195
Country Report

Sugar Confectionery in Taiwan

Jul 2023

In 2023, medicated confectionery and mints are seeing a further recovery in retail volume sales, with current value sales moving closer to pre-pandemic levels. As the mask mandate was lifted inside and outside, consumers are increasingly returning to…

USD 1,195
Country Report

Colour Cosmetics in Taiwan

Jun 2023

In 2020 and 2021, consumers’ interest in lip products declined due to less time spent outside of the home and the need to wear a mask, with facial make-up seeing a similar trend. In the first half of 2022, interest in lip products and facial make-up…

USD 1,195
Country Report

Direct Selling in Taiwan

Apr 2023

Direct selling was a solid performer throughout the pandemic, as many consumers were unable to access stores to buy a wide variety of goods due to the requirement that all non-essential stores remain closed throughout the quarantine lockdown period.…

USD 1,195
Country Report

Retail Tissue in Taiwan

Mar 2023

In May 2022, Taiwan witnessed a second wave of COVID-19 following the first wave in May 2021. In general, retail tissue witnessed a slight decline in volume caused by stockpiling that occurred in 2021. However, there was no mandatory lockdown or…

USD 1,195
Country Report

Bleach in Taiwan

Feb 2023

Rising hygiene concerns during the COVID-19 pandemic, especially after the major local outbreak in May 2021, contributed to solid volume and current value growth for bleach in 2020 and 2021. When the second wave of the pandemic was seen in May 2022,…

USD 1,195
Country Report

Home Video in Taiwan

Aug 2023

Retail volume sales of home video, which is dominated by LCD TVs, saw a decline in 2023, in contrast to the modest growth seen in the previous year. Households were reluctant to spend their hard-earned money on higher-priced consumer electronics, as…

USD 990
Country Report

Spirits in Taiwan

Jul 2023

Spirits have seen a good recovery over the forecast period, with the category recording positive single-digit growth in 2022. Rising local disposable income combined to this growth, with an increased interest in spirits also being a main contributor…

USD 1,195
Country Report

Oral Care in Taiwan

Jun 2023

With heightened hygiene awareness, the pandemic highlighted the importance of maintaining good oral hygiene and made oral care products more relevant than ever. This, coupled with the introduction of new products from Japan and Taiwan, resulted in…

USD 1,195
Country Report

Cat Food in Taiwan

May 2023

The population in Taiwan is ageing. Young people are tending not to marry, have no or fewer children, and like to keep cats and dogs as companions. This trend has become so prevalent that the number of pet dogs and cats in Taiwan exceeded the total…

USD 1,195
Country Report

Retail in Taiwan

Apr 2023

Retail sales gained further growth momentum in 2022, in both retail offline and online. While growth through grocery retailers started to stabilise following the surge in demand for fresh food during home seclusion as local consumers engaged in the…

USD 2,450
Country Report

Hypermarkets in Taiwan

Apr 2023

Retail sales of hypermarkets notably increased during the first year of the pandemic in Taiwan, benefiting from the surge in bulk purchases of food and daily essentials. In addition, leading players rapidly developed or enhanced their e-commerce…

USD 1,195
Country Report

Sanitary Protection in Taiwan

Mar 2023

Taiwan witnessed a second wave of the pandemic in May 2022. Although the local government did not impose any mandatory lockdown period at home, some consumers chose to spend more time at home out of health concerns, leading to slightly increasing…

USD 1,195
Country Report

Dishwashing in Taiwan

Feb 2023

After the emergence of COVID-19, dishwashing products integrating antibacterial feature gained momentum amongst local consumers, and this continued in 2022, even though most Taiwanese consumers became less concerned about the virus after the second…

USD 1,195
Country Report

Booking in Taiwan

Sep 2023

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers,…

USD 1,195
Country Report

Portable Players in Taiwan

Aug 2023

Wireless speakers continued to drive growth in portable players in 2023, being the only product area to have recorded a positive increase in sales in retail volume terms. Compact, portable and affordable, as well as being compatible with “on-the-go”…

USD 990
Country Report

Fragrances in Taiwan

Jun 2023

Continuing the current value growth seen in fragrances throughout the pandemic, the category saw a further rise in sales in 2022, although at a slightly slower rate. Although premium fragrances saw slightly lower current value growth than mass, the…

USD 1,195
Country Report

Gardening in Taiwan

May 2023

Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…

USD 1,195
Country Report

Wipes in Taiwan

Mar 2023

General purpose wipes continued to record rapid growth, after moist toilet wipes due to greater concerns over personal hygiene since the pandemic. Consumers have also become accustomed to using products with alcohol ingredients from pre-pandemic…

USD 1,195
Country Report

Home Care in Taiwan

Feb 2023

Overall home care witnessed a slight increase in retail volume terms in 2022, due to continued enhanced consumption habits since the first major outbreak of COVID-19 in May 2021, also driven by a further outbreak in May 2022. This led to a continued…

USD 2,750
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;