Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Country Report

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    Consumer Credit in Taiwan

    Oct 2018

    Competition within consumer credit has intensified as economic conditions for many working Taiwanese have not improved for over a decade. Along with a widening wealth gap, job insecurity and stagnant wage growth continue to keep spending power tight....

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    Country Report

    Country Report

    Consumer Lending in Taiwan

    Oct 2018

    The majority of workers in Taiwan have seen their incomes stagnate over the past decade, while inflation reached its highest point in five years in 2018. The wealth gap in the country has continued to widen, with most of those in the middle-income ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Taiwan

    Oct 2018

    Consumer income and expenditure growth is forecast to persist by 2030. Healthy economic growth and an active labour market are forecast to drive wage and consumer income growth. An expanding base of the middle class and high-income consumers is ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    Sep 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Country Profile

    Country Profile

    Taiwan: Country Profile

    Sep 2018

    Taiwan’s economy is growing below trend. Both consumer spending and exports can expect relatively subdued gains. An increase in public investment should help to shore up domestic demand. Private investment will rise moderately as a result of the ...

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    Consumer Lifestyle

    Consumer Lifestyle

    Consumer Lifestyles in Taiwan

    Sep 2018

    Despite the sluggish economy, consumers are still relatively well-off and spending continued to grow, albeit slowly, and modern retail options are abundant. But some age segments are struggling, particularly Young Adults facing low wage growth and ...

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    Country Report

    Country Report

    Car Rental (Destination) in Taiwan

    Sep 2018

    Increasing convenience has become the key area of focus for leading car rental brands in Taiwan. Leading companies have further expanded their offerings to ensure a greater presence in the market through options that are quick and convenient....

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    Country Report

    Country Report

    Airlines in Taiwan

    Sep 2018

    The importance of low cost carriers in Taiwan grew at a strong pace over the review period and will continue to do so. Taiwanese consumers have eagerly embraced low cost carriers. There is now a high degree of interest from players in Taiwan, with ...

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    Country Report

    Country Report

    Lodging in Taiwan

    Sep 2018

    Taiwan’s government is failing to keep pace with changes in lodging demand. With the exception of Minsu lodging - which witnessed efforts to liberalise operations - the government has been slow to pursue this or it continues to postpone necessary ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Taiwan

    Sep 2018

    Taiwanese consumers are increasingly bypassing travel agents to book their own holidays and holiday components. These changes in consumer behaviour have occurred as travellers become increasingly independent and companies such as low cost airlines ...

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    Country Report

    Country Report

    Travel in Taiwan

    Sep 2018

    Taiwan’s poor economic situation has fuelled growth in budget travel options with low cost carriers capitalising on this situation. Being able to travel on a budget enables many Taiwanese to continue their strong desire to travel. In addition, there ...

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    Country Report

    Country Report

    Tourism Flows in Taiwan

    Sep 2018

    Nearby regions all feature strongly amongst the largest sources of inbound arrivals into Taiwan. China continued to be the most prominent source, despite registering double-digit declines in 2016-2017. Flows from the second largest market Japan ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Sep 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Country Report

    In-Car Entertainment in Taiwan

    Aug 2018

    The substantial decline in in-car navigation volume sales in 2018 was mainly attributable to two factors. Firstly, due to the rise of smartphones and the wide availability of affordable and fast internet access, many consumers no longer see any need ...

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    Country Report

    Country Report

    Computers and Peripherals in Taiwan

    Aug 2018

    Demand within computers in Taiwan is increasingly split between affluent consumers and gaming enthusiasts seeking more expensive high performance products, and those who want durable value-for-money products for simple daily tasks. Manufacturers ...

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    Country Report

    Country Report

    Home Audio and Cinema in Taiwan

    Aug 2018

    Recent years have seen major changes in how people in Taiwan listen to music. Most notably, most people now consume music in digital formats, including streaming services. At the same time, shrinking home sizes and the growing desire for convenience ...

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    Country Report

    Country Report

    Home Video in Taiwan

    Aug 2018

    After two years of falling prices, Taiwan’s property market is expected to stabilise over the forecast period as the economic recovery continues. However, these conditions are unlikely to translate into a significant increase in demand for larger ...

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    Country Report

    Country Report

    Imaging Devices in Taiwan

    Aug 2018

    The growing use of smartphones with camera and video recording functions continued to undermine demand for imaging devices in Taiwan in 2018. Thanks to the wide availability of high speed internet connections, it is now very easy for consumers to ...

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    Country Report

    Country Report

    Mobile Phones in Taiwan

    Aug 2018

    According to a series of surveys conducted by the National Development Council (NDC), in 2017 82% of Taiwanese citizens above the age of 12 years were internet users. Internet usage has increased in recent years, partly due to growth in the number of...

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    Country Report

    Country Report

    Consumer Electronics in Taiwan

    Aug 2018

    Trends such as digitalisation, healthier lifestyles and shrinking home sizes in Taiwan continued to have a significant impact on different consumer electronics categories in 2018. These trends led more consumers to replace bulkier, outdated and ...

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