Taiwan

The outbreak of COVID-19 saw students studying from home, with many employers working remotely or from the household. This saw an uplift in consumers using computers, boosting paperless work. As such, this naturally has a negative impact on sales of…

After two years of steep declines due to disruption arising from the pandemic, retail constant value sales (2022 prices) of lodging (destination) began to rebound during 2022. However, they remained well below their pre-pandemic peak. Similarly, the…

Taiwan’s economic freedom is one of the highest globally, benefiting its business environment and creating stability. Nevertheless, relations with China continue to be difficult. Economic development is likely to be strong in the short term, but its…

Demand for other dairy is predicted to continue to grow through retail due to the mandatory quarantine introduced in May in response to a surge in COVID-19 cases. As a result, demand is being driven by the home seclusion trend with an increasing…

Sugar confectionery in Taiwan is mostly linked to impulse consumption, driving significant sales through convenience stores which remains the leading channel in 2022. Spikes in positive COVID-19 cases in 2021 continued to undermine demand in in both…

With the threat of the pandemic in Taiwan easing towards the end of 2021, it resulted in a number of employees returning to the office following remote working measures, in addition to more frequent socialising. This scenario improved demand for…

COVID-19 contributed to decline in homeshopping, as consumers focused mainly on essential purchases in bulk from modern retail outlets. However, decline was seen for this channel even before the pandemic, as homeshopping has been feeling increased…

After seeing solid growth in 2020, direct selling continued to see a similar current value growth rate in 2021, as the COVID-19 outbreak proved beneficial for the channel. The main factor promoting consumer acceptance of direct selling was the…

Taiwan’s retail tissue category was seeing very much of a continued two-pace development in 2021. As in 2020, paper towels, toilet paper and pocket handkerchiefs were recording positive growth in 2021, while paper tableware (ie napkins) and boxed…

Rising hygiene concerns during the COVID-19 outbreak, especially after the major local outbreak in May 2021, have led to further positive growth of bleach in the year as consumers sought to reduce the risk of contagion. Bleach is widely regarded as…

As seen across other soft drinks categories, sales in RTD tea have slumped in 2021 as compared to 2020 – both in retail and foodservice terms. Regarding RTD tea, this is attributed to sales channel shifts and restrictions. For example, e-commerce has…

Concentrates has been a sluggish category over the review period, so the declines seen in 2021 are on-trend rather than being directly associated with the event of the pandemic. However, the main reason for the ongoing declines and sluggish growth is…

Ongoing outbreaks of COVID-19 during Q1 and Q2, negatively impacted sales in the personal accessories landscape. However, later in Q2, the consumption of personal accessories started to recover and grow. Growth following the 2022 wave of COVID-19…

Across the review period, it was predicted that olive oil volume demand would continue to grow in 2022, with high inflation rates moving more consumers away from dining out to cooking within the home. However, olive oil growth is lower than…

Having plunged by more than four-fifths between 2019 and 2021 in the context of COVD-19, booking retail constant value sales (2022 prices) almost doubled during 2022 but remained well below their pre-pandemic level. This recovery was largely driven…

Eye care is expected to continue to register positive current value growth in 2022 as people have spent more time on their devices during the pandemic, causing eye problems and eye strain. In addition, with Taiwanese people increasing their use of 3C…

COVID-19 had dampening effect on digestive remedies in 2022 and 2021, leading to only marginal retail value growth in 2020 and a decline in 2021. Given the pandemic restrictions, people cooked more at home (rather than eating out) and consumed…

Dermatologicals is expected to continue to register muted current value growth in 2022 even with a significant number of COVID-19 suffered reporting skin problems as a sequela. Many also reported skin problems such as rashes or allergic reactions…

Wireless speakers is still out in front leading growth in portable players in 2022, as the only product area recording positive volume and current value rises. 2022’s coronavirus wave has supported sales in wireless speakers thanks to the return of…

Unlike many other countries around the world, Taiwan was not deemed to have been particularly impacted by the pandemic, with the Taiwanese only suffering limited restrictions following the outbreak of COVID-19 from February to May 2020, before…