Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Sustainability: Taiwan

    Jan 2020

    Taiwan has relatively small agricultural and mining sectors, however, it is aiming to employ digital solutions to improve productivity. Agriculture in Taiwan is dominated by small-sized farms, striving to focus on high value-added and organic ...

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    Country Report

    Country Report

    Large Cooking Appliances in Taiwan

    Jan 2020

    Large cooking appliances continued to decline in retail volume terms in Taiwan in 2019. The installation of large cooking appliances is always the last step before the handover of a new property, and the depression in the housing market negatively ...

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    Country Report

    Country Report

    Personal Care Appliances in Taiwan

    Jan 2020

    Owing to the huge decline in retail volume sales of electric facial cleansers, overall personal care appliances also saw a slight decline in 2019. However, current value sales continued to rise, due to price rises and consumption polarisation. ...

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    Country Report

    Country Report

    Air Treatment Products in Taiwan

    Jan 2020

    Air treatment products continued to see retail volume growth in 2019. Energy efficiency remained the top concern for both consumers and manufacturers. The longer and hotter summer in 2019 generated growing demand for air conditioners. As air ...

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    Country Report

    Country Report

    Dishwashers in Taiwan

    Jan 2020

    Dishwashers maintained double-digit retail volume growth in 2019. Despite dishwashers not being considered essential appliances in Taiwan, and with a very low penetration rate, they have gradually become more popular amongst younger families, ...

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    Country Report

    Country Report

    Home Laundry Appliances in Taiwan

    Jan 2020

    Home laundry appliances returned to retail volume growth in 2019. Thanks to more brand launches, freestanding automatic washer dryers witnessed the fastest growth, and this is expected to continue over the forecast period. After education initiated ...

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    Country Report

    Country Report

    Microwaves in Taiwan

    Jan 2020

    Retail volume sales of microwaves continued to increase in 2019. Despite their high consumption of electricity, a microwave is increasingly regarded as an essential in kitchens in Taiwan, and the penetration rate continues to increase. However, ...

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    Country Report

    Country Report

    Consumer Appliances in Taiwan

    Jan 2020

    In 2019, consumer appliances in Taiwan continued to register slow but steady retail volume growth. All major appliances categories except large cooking appliances returned to growth, recovering from the recession caused by the depression in the ...

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    Country Report

    Country Report

    Vacuum Cleaners in Taiwan

    Jan 2020

    Vacuum cleaners continued to see strong retail volume growth in 2019, although the increase was slower than that seen in the previous three years. Due to small living spaces and the launch of more innovative models, stick vacuum cleaners saw by far ...

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    Country Report

    Country Report

    Small Cooking Appliances in Taiwan

    Jan 2020

    After a static performance in 2018, small cooking appliances returned to marginal retail volume growth in 2019. Breadmakers, freestanding hobs and slow cookers continued to witness declines, as Taiwanese consumers have become less sensitive to food ...

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    Country Report

    Country Report

    Refrigeration Appliances in Taiwan

    Jan 2020

    Refrigeration appliances continued to see retail volume growth in 2019, with freestanding freezers seeing the strongest performance. This was partly due to a move towards narrower freezers, with a width of only 67cm, but which have larger storage ...

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    Country Report

    Country Report

    Food Preparation Appliances in Taiwan

    Jan 2020

    Food preparation appliances maintained slow retail volume growth in 2019. At the beginning of the review period, several food safety scandals were seen, which led some consumers to cook at home instead of eating out, boosting sales of food ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Taiwan

    Jan 2020

    Taiwan has one of the most developed economies in Asia Pacific, which is driven by its strong business environment and effective legislation. The country is constantly seeking to excel in global rankings and spur innovation, which is one of the ...

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    Country Report

    Country Report

    RTD Coffee in Taiwan

    Dec 2019

    Taiwan has seen a boom in coffee culture in recent years. The country’s population is becoming more interested in coffee as a refreshing and stimulating beverage and this is evident in the proliferation of specialist coffee shops and rising sales of ...

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    Country Report

    Country Report

    Bottled Water in Taiwan

    Dec 2019

    Demand for bottled water remains saturated in Taiwan. These products are widely regarded as absolute essentials for most households and as a result consumers tend to focus on low prices and convenience when purchasing bottled water. This means that ...

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    Country Report

    Country Report

    Concentrates in Taiwan

    Dec 2019

    The very busy and time-pressed lifestyles led by many Taiwanese consumers mean that convenience is a vital factor taken into consideration when purchasing food and beverages. The focus on convenience among local consumers is supported by the very ...

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    Country Report

    Country Report

    Juice in Taiwan

    Dec 2019

    2019 saw very strong growth registered in coconut and other plant waters as consumers search for the healthiest products with the most explicit health and wellness positioning. Recent years have seen a boom in consumer interest in coconut water, a ...

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    Country Report

    Country Report

    Carbonates in Taiwan

    Dec 2019

    Growing health concerns in recent years have seen consumers pay closer attention to their sugar and calorie intakes. With debate escalating over the potential for long-term adverse health effects due to excessive sugar consumption, consumers are ...

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    Country Report

    Country Report

    Energy Drinks in Taiwan

    Dec 2019

    Unlike in many other countries, in Taiwan energy drinks have a healthy and holistic image. For many people, energy drinks consumption is seen as part of a healthy lifestyle. Thus, the general health monitor trends and the increasing interest in ...

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    Country Report

    Country Report

    Sports Drinks in Taiwan

    Dec 2019

    At the end of the review period, sales of sports tricks remained relatively low in Taiwan, with the category continues to underperform. The main reason for this is that most Taiwanese consumers have a strong preference for bottled water as opposed to...

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