Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Car Rental (Destination) in Taiwan

    Oct 2020

    Short-term car rental is highly reliant on inbound visitors in Taiwan, with consumer segments centred around business and leisure travellers. With many car rental businesses targeting travellers from airports or other significant transportation hubs,...

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    Country Report

    Country Report

    Airlines in Taiwan

    Oct 2020

    Airlines experienced the largest decline in recent history in 2020. The decline was caused by border closures and restrictions on mobility introduced in January 2020, as the government in Taiwan implemented early containment measures as soon as the ...

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    Country Report

    Country Report

    Lodging in Taiwan

    Oct 2020

    Lodging, especially hotels, has been hit hard by a lack of travel and tourism as a result of the impact of COVID-19 and the measures taken to contain its spread in 2020. As the growth of available rooms has been increasing faster than the occupancy ...

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    Country Report

    Country Report

    Travel in Taiwan

    Oct 2020

    The COVID-19 pandemic has brought both inbound arrivals and outbound departures to a standstill in Taiwan in 2020. Travel faced unprecedented revenue losses from the widespread travel restrictions and border lockdowns implemented around the globe. ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Taiwan

    Oct 2020

    The COVID-19 pandemic has hit travel and mobility hard, with countries around the world closing their borders and banning group tours, resulting in a significant downturn for travel intermediaries in 2020. As travel bookings saw a large number of ...

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    Country Report

    Country Report

    Tourism Flows in Taiwan

    Oct 2020

    Worldwide travel restrictions launched in 2020 to contain the spread of COVID-19 abruptly brought the dynamic growth in inbound arrivals and outbound departures in Taiwan to a halt. With Taiwan also introducing a border lockdown in March, the tourism...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Taiwan

    Oct 2020

    The middle class in Taiwan is set to stay strong over 2020-2040, despite ageing and housing affordability challenges. Key urban regions will drive the social change, while consumers will increasingly seek health and hospitality services. The ...

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    Country Report

    Country Report

    In-Car Entertainment in Taiwan

    Oct 2020

    COVID-19 has had a limited impact on the in-car entertainment category, which in 2020 demonstrated a similar performance to that seen in 2019. Taiwanese consumers were already demonstrating limited interest in purchasing in-car electronics due to ...

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    Country Report

    Country Report

    Computers and Peripherals in Taiwan

    Oct 2020

    Both desktops and laptops saw declines in 2020 due to short term out-of-stock issues arising from COVID-19, coupled with saturation. The laptops category saw less significant negative growth, however, as demand for such units was to some extent ...

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    Country Report

    Country Report

    Home Video in Taiwan

    Oct 2020

    The weakening Taiwanese economy in recent years led to consumers’ making serious considerations before purchasing higher-priced electronics such as televisions. While the category continued to demonstrate negative growth in 2020, performances within ...

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    Country Report

    Country Report

    Portable Players in Taiwan

    Oct 2020

    With consumers staying at home as a result of COVID-19, coupled with the increasing penetration of smartphones, portable media players saw further significant decline in 2020. Wireless speakers, however, saw continued double-digit growth, albeit ...

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    Country Report

    Country Report

    Imaging Devices in Taiwan

    Oct 2020

    While COVID-19 adversely impacted demand for imaging devices in Taiwan in 2020, digital camcorders nonetheless maintained slight positive growth. Even digital cameras, while remaining in double-digit negative growth territory, saw an improved ...

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    Country Report

    Country Report

    Home Audio and Cinema in Taiwan

    Oct 2020

    COVID-19 has not had a significant impact on the category as these products are not daily necessities among Taiwanese consumers, coupled with already weakening purchasing power. Overall, home audio and cinema continued to decline in 2020 as a rapidly...

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    Country Report

    Country Report

    Mobile Phones in Taiwan

    Oct 2020

    Both smartphones and feature phones saw continued negative growth in 2020, with demand adversely impacted by economic conditions and constrained consumer spending power. The impact of COVID-19 did little to help matters, increasing consumer ...

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    Country Report

    Country Report

    Wearable Electronics in Taiwan

    Oct 2020

    Wearable electronics saw a healthy performance in 2020 despite the COVID-19 outbreak. This was heavily supported by purchases of activity watches and smart wearables. This was due to consumers’ growing interest in personal health, coupled with the ...

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    Country Report

    Country Report

    Consumer Electronics in Taiwan

    Oct 2020

    The COVID-19 outbreak has negatively impacted computers, digital camcorders, and wearables over the short term due to stock shortages issue. Meanwhile, e-commerce has gained distribution share due to consumers’ safety concerns and increased working ...

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    Country Profile

    Country Profile

    Taiwan: Country Profile

    Sep 2020

    Taiwan’s economy will contract in 2020. Domestic activity will be affected by measures taken to contain the Coronavirus (COVID-19), but the recession will not be as sharp as in other countries, which were slower to react to the pandemic. Export ...

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    Country Report

    Country Report

    Spirits in Taiwan

    Sep 2020

    Whiskies remained the highest value products in spirits in 2019, and consumers always welcome new and diverse flavours. Single malt whiskies used to be the favourite among whisky-lovers, but due to improving quality and product ambiguity, blended ...

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    Country Report

    Country Report

    Beer in Taiwan

    Sep 2020

    Low- or non-alcoholic beer became increasingly popular in Taiwan in recent years, especially among the younger generation. Major players all see the huge potential in products with a lower ABV, such as the new non-alcohol beer launched in 2019 by ...

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    Country Report

    Country Report

    Alcoholic Drinks in Taiwan

    Sep 2020

    While Taiwan is somewhat unique on the global COVID-19 stage, as its citizens have not experienced major lockdowns as a result of the disease, unlike their counterparts elsewhere in the world, the pandemic has nonetheless had a considerable impact on...

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