Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Home and Garden Specialist Retailers in Taiwan

    Mar 2021

    Home and garden specialist retailers stores sales were limited by the COVID-19 pandemic in 2020, as real estate and home refurbishment activity slowed. Retailer sales in 2020 were later boosted by people wanting to improve their housewares as they ...

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    Department Stores in Taiwan

    Mar 2021

    Overall sales grew only slightly in 2020 due to social distancing regulations imposed in response to COVID-19 and a consequent drop in traffic in shopping malls. Despite some store closures and shorter working hour restrictions, value-oriented ...

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    Retailing in Taiwan

    Mar 2021

    Like throughout the world, Taiwan’s retailing sector suffered a huge blow due to the impact of COVID-19 in 2020, which resulted in a major slowdown of economic activity due to social distancing measures. In response to the crisis, the government ...

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    Vending in Taiwan

    Mar 2021

    In 2020, vending value sales slightly increased compared to the end of the review period as a growing number of consumers looked for more hygienic ways of buying basic items and snacks as a result of the COVID-19 pandemic. Some consumers turned to ...

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    Traditional Grocery Retailers in Taiwan

    Mar 2021

    Traditional grocery retailers remain widely popular in Taiwan due to their convenient locations and offering of a wide range of simple essential products. Local retailers are increasingly utilising online platforms to increase their revenues by ...

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    Discounters in Taiwan

    Mar 2021

    Discounters were not present in Taiwan at the end of the review period, with this situation unlikely to change over the coming years....

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    Food and Drink E-Commerce in Taiwan

    Mar 2021

    Before the COVID-19 pandemic, delivery apps were already popular in urban areas in Taiwan. Following the crisis, these apps expanded to allow grocery retailers, chemists and pharmacies, discount merchandisers and other delivery services. While ...

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    E-Commerce in Taiwan

    Mar 2021

    In 2020, e-commerce benefited strongly from the impact of COVID-19 lockdown measures. Although sales were already growing strongly over the review period, restrictions and curfews forced most retailers looking to cushion losses (from an absence of ...

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    Homeshopping in Taiwan

    Mar 2021

    Homeshopping growth was limited by the COVID-19 pandemic during 2020, with many consumers focusing only on essential purchases in bulk from modern retail outlets. Overall, the category remains concentrated, with Momo Shop and U-life continuing to ...

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    Variety Stores in Taiwan

    Mar 2021

    Independent variety stores were hit by store closures during the first quarter of 2020 in response to COVID-19. Nevertheless, such stores garnered consumer attention due to their offering of a wide variety of products at cost effective pricing. More ...

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    Hypermarkets in Taiwan

    Mar 2021

    In 2020, despite the COVID-19 pandemic, hypermarkets in Taiwan posted only a marginal decline in sales due to the fact that such retailers were considered to be essential. Out of fear of contracting the virus, many consumers preferred to shop at ...

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    Apparel and Footwear Specialist Retailers in Taiwan

    Mar 2021

    Fast fashion sales were hit hard by the impact of the COVID-19 pandemic in Taiwan in 2020, with even more transactions shifting towards online channels. This trend negatively impacted the performance of leading global fast fashion brands. On the ...

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    Direct Selling in Taiwan

    Mar 2021

    Direct selling sales fell strongly in 2020 as a result of the COVID-19 pandemic and a consequent decline in door-to-door sales due to fear of spreading or contracting the virus. In response, some companies have launched new apps that take orders, ...

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    Health and Beauty Specialist Retailers in Taiwan

    Mar 2021

    Consumers in Taiwan are increasingly ordering online amid the COVID-19 pandemic, especially women and millennials. Furthermore, with the rise in the number of active social media users on sites such as Facebook, Twitter, and Instagram, there has been...

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    Warehouse Clubs in Taiwan

    Mar 2021

    Warehouse clubs posted strong growth in 2020, despite the COVID-19 pandemic. In response to the crisis, many consumers throughout Taiwan opted to shop less frequently and buy more products in bulk, thus benefiting the warehouse club format. A ...

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    Mobile E-Commerce in Taiwan

    Mar 2021

    Due to COVID-19 measures and the rapid need for retailers to have e-commerce platforms up and online, correlating platforms such as digital payments and mobile e-commerce also benefitted. At the end of the review period, some recently launched ...

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    Electronics and Appliance Specialist Retailers in Taiwan

    Mar 2021

    In 2020, demand for leisure-related electronics such as TVs and video game consoles was supported by the fact that such products are increasingly seen as necessities to occupy children at home during the COVID-19 pandemic. In addition, the rise in ...

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    Convenience Stores in Taiwan

    Mar 2021

    Convenience stores saw an increase in value growth in 2020 as consumers shifted purchasing behaviour from foodservice to grocery retailers due to concerns over COVID-19. The slight upward shift in value sales was more due to safety and convenience ...

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    Supermarkets in Taiwan

    Mar 2021

    During the COVID-19 pandemic, supermarkets benefited from the rise in home cooking as more Taiwanese consumers stayed at home and made their own meals. In addition, the focus on essential purchases also supported demand. Due to their wide coverage ...

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    Sportswear in Taiwan

    Feb 2021

    Sportswear will record negligible change in current value sales in 2020 as the impact from COVID-19 was minimal compared with non-sportswear categories. The virus only caused concern for a short period of 2020 as the Taiwanese government implemented ...

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