Taiwan

Sugar confectionery in Taiwan is mostly linked to impulse consumption, driving significant sales through convenience stores which remains the leading channel in 2022. Spikes in positive COVID-19 cases in 2021 continued to undermine demand in in both…

With the threat of the pandemic in Taiwan easing towards the end of 2021, it resulted in a number of employees returning to the office following remote working measures, in addition to more frequent socialising. This scenario improved demand for…

COVID-19 contributed to decline in homeshopping, as consumers focused mainly on essential purchases in bulk from modern retail outlets. However, decline was seen for this channel even before the pandemic, as homeshopping has been feeling increased…

After seeing solid growth in 2020, direct selling continued to see a similar current value growth rate in 2021, as the COVID-19 outbreak proved beneficial for the channel. The main factor promoting consumer acceptance of direct selling was the…

Taiwan’s retail tissue category was seeing very much of a continued two-pace development in 2021. As in 2020, paper towels, toilet paper and pocket handkerchiefs were recording positive growth in 2021, while paper tableware (ie napkins) and boxed…

Rising hygiene concerns during the COVID-19 outbreak, especially after the major local outbreak in May 2021, have led to further positive growth of bleach in the year as consumers sought to reduce the risk of contagion. Bleach is widely regarded as…

As seen across other soft drinks categories, sales in RTD tea have slumped in 2021 as compared to 2020 – both in retail and foodservice terms. Regarding RTD tea, this is attributed to sales channel shifts and restrictions. For example, e-commerce has…

Concentrates has been a sluggish category over the review period, so the declines seen in 2021 are on-trend rather than being directly associated with the event of the pandemic. However, the main reason for the ongoing declines and sluggish growth is…

In 2021 the new outbreak of COVID-19 impacted severely on mobile phones in Taiwan. The effect of 2022’s virus wave is less severe, though sales continue to decline. Taiwanese consumers remain concerned over their personal health. Low consumer…

Though headphones overall is recording continued negative volume growth in 2022, April’s new outbreak of COVID-19 boosted sales in some product areas. This was largely due to a surge in numbers of office workers switching from the office to…

Cider/perry is largely sold via off-trade channels in Taiwan and the increase in off-trade volume sales went a long way to mitigating the steep losses in the on-trade channel in 2021. Like with sales of all alcoholic drinks, the on-trade sales of…

The COVID-19 pandemic was heavily detrimental to eyewear in Taiwan in 2020 and 2021 but will begin its bounce back in 2022 despite lingering issues. In the previous year, Taiwan maintained a strong control over the pandemic following a minor-scale…

The lingering impact of the pandemic in Taiwan is continuing to have an influence on pet care heading into 2022, leading to predictions for stable demand and further rising value sales for the year. A ban on international travel and prolonged home…

In the midst of the global pandemic and home seclusion, many consumers took to self-care and pampering by focusing on skin care routines. This was relevant following the introduction of Alert Level 3 when another wave of COVID-19 hit Taiwan, and…

Summer in Taiwan is generally hot and humid. Therefore, consumers who spend time outside during this season tend to be quickly faced with noticeable perspiration that leaves them feeling uncomfortable, sometimes accompanied by an embarrassing odour.…

The COVID-19 has led to increased health awareness in Taiwan. This has to consumers staying at home more often to reduce the risk of transmission and increasing the amount of exercise they do to maintain their fitness. Many consumers have turned to…

Whilst menswear will continue to see falling sales in 2021, the impact of COVID-19 has been very limited in comparison with other countries. The country benefitted in 2020 from not having to go into lockdown and workplaces not needing to close. In…

Jeans was more impacted by COVID-19 than other apparel categories due to the category’s decreasing importance in fashion value amongst Taiwanese consumers. Within menswear, jeans are still perceived as an important business causal item that are…

Footwear was more impacted by COVID-19 than apparel as consumers spent less time outside to reduce the risk of contracting the virus. Consumers also became more frugal in their spending and, given that footwear has higher average unit prices than…

LCD TVs is seeing some rises in 2022 as it begins to show signs of recovery from persistent review period decline. LCD TVs suffers from saturation; a weakened economy in Taiwan has encouraged prudence before making purchasing decisions regarding…