Taiwan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Fragrances in Taiwan

May 2022

The lingering impact of the pandemic meant further instability in Taiwan for much of 2021, changing not only local citizens’ working and living habits, but also their priorities in terms of beauty and personal care purchases. Although Alert Level 3…

USD 1,195
Country Report

Wipes in Taiwan

Mar 2022

As in 2020, growth rates in wipes remained at higher levels in 2021 than were being seen prior to the pandemic arriving in Taiwan. These products were generally seeing their sales boosted by the increased levels of hygiene people were trying to…

USD 1,195
Country Report

Home Care in Taiwan

Mar 2022

Overall home care witnessed positive growth in volume and value terms in 2021 due to ongoing concerns over household hygiene and further worries starting from the first major COVID-19 outbreak in Taiwan in May 2021. However, growth was slower than in…

USD 2,750
Country Report

Apparel Accessories in Taiwan

Mar 2022

During COVID-19, retailers have found that consumers spend less time in-store, preferring to make their purchases quickly then leaving. As such, brands at department stores have started to offer foodservices and other experience-driven options to…

USD 1,195
Country Report

Organic Beverages in Taiwan

Feb 2022

With the pandemic having only reinforced the tendency towards healthier and more sustainable consumption habits among the Taiwanese population, demand for organic beverages should continue to rise over the forecast period. Further improvements in…

USD 990
Country Report

Hair Care in Taiwan

May 2022

The pandemic has significantly impacted consumers’ lifestyles due to home seclusion and remote working, and while this scenario initially meant less of a focus on appearance, demand for hair care in 2020 and 2021 in Taiwan remained stable due to…

USD 1,195
Country Report

Vending in Taiwan

Mar 2022

A significant proportion of vending machines are located in high-traffic areas such as entertainment venues, train stations, institutions, commercial areas and attractions. The soft lockdowns and social distancing measures in 2021 therefore led to a…

USD 1,195
Country Report

Variety Stores in Taiwan

Mar 2022

Variety stores in Taiwan are popular for their wide product offering, which meets consumers’ daily lifestyle needs at affordable prices. Consumers often enjoy discovering inexpensive everyday items when browsing in these stores. This adds…

USD 1,195
Country Report

Toilet Care in Taiwan

Mar 2022

Rising hygiene concerns amongst consumers as a result of the COVID-19 pandemic contributed to toilet care again recording the highest value and volume growth in 2021 after home care wipes. This strong demand has encouraged manufacturers to develop…

USD 1,195
Country Report

Surface Care in Taiwan

Mar 2022

Since the major COVID-19 outbreak in May 2021, Taiwanese consumers have shifted some attention to home care disinfectants; however, the top four categories remain bathroom cleaners, kitchen cleaners, floor cleaners and drain openers. Manufacturers…

USD 1,195
Country Report

Home Insecticides in Taiwan

Mar 2022

Home insecticides registered moderate growth in 2021 as stronger disinfectant products used since spring 2020 have removed the optimal environment for insect larvae, thereby reducing survival rates and resulting in a stable sales performance.…

USD 1,195
Country Report

Carbonates in Taiwan

Jan 2022

Carbonates is seeing worse sales in 2021 as compared to 2020, with both retail and foodservice in negative-figure declines. However, even pre-pandemic, carbonates was seeing sluggish growth due to such drinks going against the rising health and…

USD 1,195
Country Report

Colour Cosmetics in Taiwan

May 2022

With the threat of the pandemic in Taiwan easing towards the end of 2021, it resulted in a number of employees returning to the office following remote working measures, in addition to more frequent socialising. This scenario improved demand for…

USD 1,195
Country Report

Homeshopping in Taiwan

Mar 2022

COVID-19 contributed to decline in homeshopping, as consumers focused mainly on essential purchases in bulk from modern retail outlets. However, decline was seen for this channel even before the pandemic, as homeshopping has been feeling increased…

USD 1,195
Country Report

Direct Selling in Taiwan

Mar 2022

After seeing solid growth in 2020, direct selling continued to see a similar current value growth rate in 2021, as the COVID-19 outbreak proved beneficial for the channel. The main factor promoting consumer acceptance of direct selling was the…

USD 1,195
Country Report

Retail Tissue in Taiwan

Mar 2022

Taiwan’s retail tissue category was seeing very much of a continued two-pace development in 2021. As in 2020, paper towels, toilet paper and pocket handkerchiefs were recording positive growth in 2021, while paper tableware (ie napkins) and boxed…

USD 1,195
Country Report

Bleach in Taiwan

Mar 2022

Rising hygiene concerns during the COVID-19 outbreak, especially after the major local outbreak in May 2021, have led to further positive growth of bleach in the year as consumers sought to reduce the risk of contagion. Bleach is widely regarded as…

USD 1,195
Country Report

RTD Tea in Taiwan

Jan 2022

As seen across other soft drinks categories, sales in RTD tea have slumped in 2021 as compared to 2020 – both in retail and foodservice terms. Regarding RTD tea, this is attributed to sales channel shifts and restrictions. For example, e-commerce has…

USD 1,195
Country Report

Concentrates in Taiwan

Jan 2022

Concentrates has been a sluggish category over the review period, so the declines seen in 2021 are on-trend rather than being directly associated with the event of the pandemic. However, the main reason for the ongoing declines and sluggish growth is…

USD 1,195
Country Report

Pet Care in Taiwan

May 2022

The lingering impact of the pandemic in Taiwan is continuing to have an influence on pet care heading into 2022, leading to predictions for stable demand and further rising value sales for the year. A ban on international travel and prolonged home…

USD 2,450
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