Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

Filters
Industry
    Product Type
    Country Briefing

    Country Briefing

    Business Dynamics: Taiwan

    Aug 2018

    Taiwan has a solid business environment, as witnessed by its favourable rankings. Additionally, the country is focused on enhancing its innovation credentials through state investment and attracting major global players to its information and ...

    US$250
    Add to cart View details
    Country Briefing

    Country Briefing

    Households: Taiwan

    Aug 2018

    Taiwanese households enjoy a stable economy, access to high-level infrastructure, and a strong consumer market. Affordability of housing and a large proportion of empty units remain concerns for the local government. As a rapidly ageing society, ...

    US$250
    Add to cart View details
    Country Report

    Country Report

    Cigarettes in Taiwan

    Jul 2018

    The government implemented a second increase in tax on cigarettes in the second half of 2017 after much lobbying from various health and community groups. The rise in prices had a minimal impact on smoking habits in Taiwan. A large number of smokers ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Taiwan

    Jul 2018

    The rise in demand for cigarillos has been driven by the flow of cigarette smokers switching to cigarillos, both in anticipation and as a result of the cigarette tax increase. Growth slowed in the second half of 2017, as the implementation of the tax...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tobacco in Taiwan

    Jul 2018

    A rise in the tax applied to cigarette retail sales was implemented in mid-2017 with the aim to use the increase in revenue to support healthcare services and initiatives. The tax increase instead lead to a decline in cigarette purchases through ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Taiwan

    Jul 2018

    Despite a certain degree of uncertainty around the use and sale of vapour products, government regulations stipulate very strict penalties for the sale and distribution of vapour products. The ban on e-cigarettes falls under an order issued by the ...

    US$990
    Add to cart View details
    Strategy Briefing

    Strategy Briefing

    Information and Communications in Asia Pacific

    Jul 2018

    Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

    US$1,325
    Add to cart View details
    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Taiwan

    Jul 2018

    Taiwan’s economic growth picked up in 2017, supported by a rise in exports as well as investment. Foreign direct investment (FDI) inflows witnessed a surge in 2016. The nation’s fiscal stance remains strong, given a relatively low budget deficit and ...

    US$250
    Add to cart View details
    Country Report

    Country Report

    Eyewear in Taiwan

    Jul 2018

    In addition to the demand for prescription eyewear there is also an ongoing trend towards wearing non-prescription eyewear as a fashion statement. For example, coloured contact lenses and spectacle frames with non-prescription lenses are being worn ...

    US$1,210
    Add to cart View details
    Country Report

    Country Report

    Spectacles in Taiwan

    Jul 2018

    Spectacles has continued to record steady growth in current value terms in 2018 with these products being a daily essential for some consumers. Nevertheless, spectacles continues to lose share to contact lenses. Contact lenses is seen as the more ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bags and Luggage in Taiwan

    Jul 2018

    Women are the key consumers of bags and luggage in Taiwan with handbags becoming an increasingly important accessory. With an improving economic scenario women are increasingly looking to trade up from basic handbags to mid and luxury handbags, with ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Jewellery in Taiwan

    Jul 2018

    Brand name is a key focus for consumers when it comes to jewellery in Taiwan with consumers often preferring to purchase a cheaper item from a specific brand, with for example less/smaller diamonds, than switch to a cheaper brand. This is reflected ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Personal Accessories in Taiwan

    Jul 2018

    A moderate improvement in the economy with a drop in the unemployment rate and a slight rise in disposable income supporting growth in personal accessories in 2018. Ongoing demand from young consumers for affordable luxury continues to drive value ...

    US$1,210
    Add to cart View details
    Country Report

    Country Report

    Watches in Taiwan

    Jul 2018

    Watches has continued to record moderate current value growth in 2018, although growth is at a slower rate than was seen earlier in the review period. This is in large part due to the drop in sales to Chinese tourists. Firstly, the Chinese government...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Writing Instruments in Taiwan

    Jul 2018

    Despite the threat from digital devices writing instruments has continued to grow in current value terms in 2018. This is partly due to the leading players looking to add value to their products in order to tackle falling demand, while luxury brands ...

    US$990
    Add to cart View details
    Strategy Briefing

    Strategy Briefing

    Footwear in Asia Pacific

    Jun 2018

    Asia Pacific is one of the largest and most dynamic regions for footwear sales in the world. Between 2012 and 2017, consumer spending grew solidly supported by strong economic growth and greater disposable income. Footwear sales growth was further ...

    US$1,325
    Add to cart View details
    Country Report

    Country Report

    Toys and Games in Taiwan

    Jun 2018

    Toys and games continued to register strong sales growth in 2017, with strong sales increases in video games underpinning overall gains. Video games is already registering considerably higher value sales than traditional toys and games and strong ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Traditional Toys and Games in Taiwan

    Jun 2018

    Traditional toys and games is expected to continue registering modest value growth at constant 2017 prices over the forecast period. With Taiwan’s birth rate standing at just 8.7 births per 1,000 population, slow population growth and the declining ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Video Games in Taiwan

    Jun 2018

    Video games already generates much higher value sales than traditional toys and games and the gap between the two categories is set to widen over the forecast period. The more dynamic growth expected in video games is set to be mainly due to the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beer in Taiwan

    Jun 2018

    Consumers are increasingly trading up to imported lager as a result of increased marketing efforts, such as media promotions and price discounting, as well as higher spending power. For example, convenience store FamilyMart created the imported beer ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More