Taiwan

In May 2022, Taiwan witnessed a second wave of COVID-19 following the first wave in May 2021. In general, retail tissue witnessed a slight decline in volume caused by stockpiling that occurred in 2021. However, there was no mandatory lockdown or…

Rising hygiene concerns during the COVID-19 pandemic, especially after the major local outbreak in May 2021, contributed to solid volume and current value growth for bleach in 2020 and 2021. When the second wave of the pandemic was seen in May 2022,…

General purpose wipes continued to record rapid growth, after moist toilet wipes due to greater concerns over personal hygiene since the pandemic. Consumers have also become accustomed to using products with alcohol ingredients from pre-pandemic…

Overall home care witnessed a slight increase in retail volume terms in 2022, due to continued enhanced consumption habits since the first major outbreak of COVID-19 in May 2021, also driven by a further outbreak in May 2022. This led to a continued…

The triple-digit decline of apparel accessories in 2022 was largely driven by the steep decline in demand for other apparel accessories, as this category contains face masks. In the first half of 2022, there was another outbreak of COVID-19. However,…

Taiwan witnessed a second wave of the pandemic in May 2022. Although the local government did not impose any mandatory lockdown period at home, some consumers chose to spend more time at home out of health concerns, leading to slightly increasing…

After the emergence of COVID-19, dishwashing products integrating antibacterial feature gained momentum amongst local consumers, and this continued in 2022, even though most Taiwanese consumers became less concerned about the virus after the second…

Toilet care showed slower increases in both current value and volume terms in 2022, mainly because the peak of growth was seen in 2020 and 2021, with the growth potential easing off as the category approached maturity and Taiwanese consumers…

Surface care saw a slower pace of current value growth in 2022, due to stockpiling from 2021, and less anxiety over the pandemic. After the emergence of COVID-19 globally in 2020, and outbreaks in Taiwan in May 2021 and May 2022, Taiwanese consumers…

Home insecticides registered only slight positive retail volume growth in 2022, because stronger disinfectant products used since spring 2020, when the pandemic emerged, have removed more environments suitable for insect larvae, thereby reducing…

Overall laundry care showed slightly positive growth in current value terms and a slight decline in volume terms in 2022. The better performance in value terms was mainly due to the increasing consumer focus on liquid tablet detergents, and the…

Air care maintained slow and steady volume growth in 2022, due to demand during the period working from home. After the second major outbreak of COVID-19 started in May 2022, many Taiwanese people worked from home until the end of Q2, or even into…

In 2022, retail value sales of hosiery were primarily driven by sales of non-sheer hosiery. The work-from-home trend since the onset of the COVID-19 pandemic and more and more workplaces embracing casual dress codes have led to a decline in demand…

Childrenswear recorded positive sales growth in volume and value terms in 2022. The category benefits from the fact that children grow quickly and therefore need new apparel on a more regular basis. Parents are willing to pay more for this as quality…

Consumer foodservice in Taiwan saw a return to stability in 2022, following the strong turbulence caused by the COVID-19 pandemic in 2021. Taiwan’s foodservice industry had been deeply impacted by the pandemic with many outlets forced to close and…

The COVID-19 has led to increased health awareness in Taiwan. This has to do with consumers staying at home more often to reduce the risk of transmission and increasing the amount of exercise they do to maintain their fitness. Many consumers have…

After a year of decline due to the impact of COVID-19, global price strategies and most consumers exerting caution in their shopping habits, menswear saw a rebound in retail sales in both volume and value terms in 2022. With fears around the virus…

Retail value sales of jeans are primarily driven by the growing demand for premium and super premium jeans. Within menswear, jeans are still perceived as an important business causal item that are functional are suitable throughout daily working…

In 2022, footwear sales were largely driven by sports footwear and sports-inspired footwear as consumers continued to exercise at home or took part in socially distanced outdoor activities. Many leading sportswear brands in Taiwan, such as Nike,…

COVID-19 has had no noticeable impact on polishes. Sales were already declining before the pandemic, and this continued in 2020, 2021 and 2022. This category also remains a niche in Taiwan. Restrained by high humidity and temperatures in Taiwan,…