Taiwan

Short-term car rental is highly reliant on inbound visitors in Taiwan, with consumer segments centred around business and leisure travellers. With many car rental businesses targeting travellers from airports or other significant transportation hubs,...

Airlines experienced the largest decline in recent history in 2020. The decline was caused by border closures and restrictions on mobility introduced in January 2020, as the government in Taiwan implemented early containment measures as soon as the ...

Lodging, especially hotels, has been hit hard by a lack of travel and tourism as a result of the impact of COVID-19 and the measures taken to contain its spread in 2020. As the growth of available rooms has been increasing faster than the occupancy ...

The COVID-19 pandemic has brought both inbound arrivals and outbound departures to a standstill in Taiwan in 2020. Travel faced unprecedented revenue losses from the widespread travel restrictions and border lockdowns implemented around the globe. ...

The COVID-19 pandemic has hit travel and mobility hard, with countries around the world closing their borders and banning group tours, resulting in a significant downturn for travel intermediaries in 2020. As travel bookings saw a large number of ...

Worldwide travel restrictions launched in 2020 to contain the spread of COVID-19 abruptly brought the dynamic growth in inbound arrivals and outbound departures in Taiwan to a halt. With Taiwan also introducing a border lockdown in March, the tourism...

The middle class in Taiwan is set to stay strong over 2020-2040, despite ageing and housing affordability challenges. Key urban regions will drive the social change, while consumers will increasingly seek health and hospitality services. The ...

COVID-19 has had a limited impact on the in-car entertainment category, which in 2020 demonstrated a similar performance to that seen in 2019. Taiwanese consumers were already demonstrating limited interest in purchasing in-car electronics due to ...

Both desktops and laptops saw declines in 2020 due to short term out-of-stock issues arising from COVID-19, coupled with saturation. The laptops category saw less significant negative growth, however, as demand for such units was to some extent ...

The weakening Taiwanese economy in recent years led to consumers’ making serious considerations before purchasing higher-priced electronics such as televisions. While the category continued to demonstrate negative growth in 2020, performances within ...

With consumers staying at home as a result of COVID-19, coupled with the increasing penetration of smartphones, portable media players saw further significant decline in 2020. Wireless speakers, however, saw continued double-digit growth, albeit ...

While COVID-19 adversely impacted demand for imaging devices in Taiwan in 2020, digital camcorders nonetheless maintained slight positive growth. Even digital cameras, while remaining in double-digit negative growth territory, saw an improved ...

COVID-19 has not had a significant impact on the category as these products are not daily necessities among Taiwanese consumers, coupled with already weakening purchasing power. Overall, home audio and cinema continued to decline in 2020 as a rapidly...

Both smartphones and feature phones saw continued negative growth in 2020, with demand adversely impacted by economic conditions and constrained consumer spending power. The impact of COVID-19 did little to help matters, increasing consumer ...

Wearable electronics saw a healthy performance in 2020 despite the COVID-19 outbreak. This was heavily supported by purchases of activity watches and smart wearables. This was due to consumers’ growing interest in personal health, coupled with the ...

The COVID-19 outbreak has negatively impacted computers, digital camcorders, and wearables over the short term due to stock shortages issue. Meanwhile, e-commerce has gained distribution share due to consumers’ safety concerns and increased working ...

Taiwan’s economy will contract in 2020. Domestic activity will be affected by measures taken to contain the Coronavirus (COVID-19), but the recession will not be as sharp as in other countries, which were slower to react to the pandemic. Export ...

Whiskies remained the highest value products in spirits in 2019, and consumers always welcome new and diverse flavours. Single malt whiskies used to be the favourite among whisky-lovers, but due to improving quality and product ambiguity, blended ...

Low- or non-alcoholic beer became increasingly popular in Taiwan in recent years, especially among the younger generation. Major players all see the huge potential in products with a lower ABV, such as the new non-alcohol beer launched in 2019 by ...

While Taiwan is somewhat unique on the global COVID-19 stage, as its citizens have not experienced major lockdowns as a result of the disease, unlike their counterparts elsewhere in the world, the pandemic has nonetheless had a considerable impact on...