Taiwan

The lingering impact of the pandemic meant further instability in Taiwan for much of 2021, changing not only local citizens’ working and living habits, but also their priorities in terms of beauty and personal care purchases. Although Alert Level 3…

As in 2020, growth rates in wipes remained at higher levels in 2021 than were being seen prior to the pandemic arriving in Taiwan. These products were generally seeing their sales boosted by the increased levels of hygiene people were trying to…

Overall home care witnessed positive growth in volume and value terms in 2021 due to ongoing concerns over household hygiene and further worries starting from the first major COVID-19 outbreak in Taiwan in May 2021. However, growth was slower than in…

During COVID-19, retailers have found that consumers spend less time in-store, preferring to make their purchases quickly then leaving. As such, brands at department stores have started to offer foodservices and other experience-driven options to…

With the pandemic having only reinforced the tendency towards healthier and more sustainable consumption habits among the Taiwanese population, demand for organic beverages should continue to rise over the forecast period. Further improvements in…

The pandemic has significantly impacted consumers’ lifestyles due to home seclusion and remote working, and while this scenario initially meant less of a focus on appearance, demand for hair care in 2020 and 2021 in Taiwan remained stable due to…

A significant proportion of vending machines are located in high-traffic areas such as entertainment venues, train stations, institutions, commercial areas and attractions. The soft lockdowns and social distancing measures in 2021 therefore led to a…

Variety stores in Taiwan are popular for their wide product offering, which meets consumers’ daily lifestyle needs at affordable prices. Consumers often enjoy discovering inexpensive everyday items when browsing in these stores. This adds…

Rising hygiene concerns amongst consumers as a result of the COVID-19 pandemic contributed to toilet care again recording the highest value and volume growth in 2021 after home care wipes. This strong demand has encouraged manufacturers to develop…

Since the major COVID-19 outbreak in May 2021, Taiwanese consumers have shifted some attention to home care disinfectants; however, the top four categories remain bathroom cleaners, kitchen cleaners, floor cleaners and drain openers. Manufacturers…

Home insecticides registered moderate growth in 2021 as stronger disinfectant products used since spring 2020 have removed the optimal environment for insect larvae, thereby reducing survival rates and resulting in a stable sales performance.…

Carbonates is seeing worse sales in 2021 as compared to 2020, with both retail and foodservice in negative-figure declines. However, even pre-pandemic, carbonates was seeing sluggish growth due to such drinks going against the rising health and…

With the threat of the pandemic in Taiwan easing towards the end of 2021, it resulted in a number of employees returning to the office following remote working measures, in addition to more frequent socialising. This scenario improved demand for…

COVID-19 contributed to decline in homeshopping, as consumers focused mainly on essential purchases in bulk from modern retail outlets. However, decline was seen for this channel even before the pandemic, as homeshopping has been feeling increased…

After seeing solid growth in 2020, direct selling continued to see a similar current value growth rate in 2021, as the COVID-19 outbreak proved beneficial for the channel. The main factor promoting consumer acceptance of direct selling was the…

Taiwan’s retail tissue category was seeing very much of a continued two-pace development in 2021. As in 2020, paper towels, toilet paper and pocket handkerchiefs were recording positive growth in 2021, while paper tableware (ie napkins) and boxed…

Rising hygiene concerns during the COVID-19 outbreak, especially after the major local outbreak in May 2021, have led to further positive growth of bleach in the year as consumers sought to reduce the risk of contagion. Bleach is widely regarded as…

As seen across other soft drinks categories, sales in RTD tea have slumped in 2021 as compared to 2020 – both in retail and foodservice terms. Regarding RTD tea, this is attributed to sales channel shifts and restrictions. For example, e-commerce has…

Concentrates has been a sluggish category over the review period, so the declines seen in 2021 are on-trend rather than being directly associated with the event of the pandemic. However, the main reason for the ongoing declines and sluggish growth is…

The lingering impact of the pandemic in Taiwan is continuing to have an influence on pet care heading into 2022, leading to predictions for stable demand and further rising value sales for the year. A ban on international travel and prolonged home…