Taiwan

Both luxury and non-luxury handbags posted strong current value growth in 2019. For luxury handbags, small-sized bags such as Gucci Marmont and Saint Laurent Monogram remain popular items among the younger generation for their relatively affordable ...

Consumers are continuing to look for affordable fine jewellery, as more consumers in Taiwan wear jewellery as daily accessories. More affordable products also allow consumers to own a number of pieces to match different outfits and occasions. ...

The personal accessories market in Taiwan continued to record healthy current value growth in 2019. Sales were boosted by increasing demand for personal accessories for use in daily wear as well as the growing influence of social media, on which both...

Increasing product variety in terms of price and design supported the strong current value growth in watches at the end of the review period. As the millennials’ influence on personal accessories increases, several brands launched entry-level watches...

Writing instruments recorded positive current value growth in 2019, although it was slower than in the previous year, while volume sales continued to drop due to stagnating demand. According to the Department of Statistics, the number of elementary ...

Daily disposable lenses remain the fastest-growing products in contact lenses due to the products’ convenient-to-use features and new product innovations. Due to busy lifestyles, daily disposable lenses, which avoid the need for the daily routine of ...

Eyewear continued to record stable growth in both volume and value terms in Taiwan in 2019. Growth is being driven by a number of factors, including increasing levels of product choice. For example contact lenses, the main growth driver, come in an ...

Spectacles continued to record a modest but steady growth rate in current value terms in 2019, with the products still seen as a daily essential for many consumers. However, spectacles also continues to lose out in the competition with contact ...

For many consumers in Taiwan, sunglasses are no longer used for their original purpose of protecting their eyes from harmful UV rays, but instead will be selected and worn for their stylish design, as a personal fashion accessory. With large numbers ...

The Taiwanese government continued to provide ongoing provision of incentives for new car purchases such as offering subsidies to consumers to encourage the scrapping of older vehicles in an attempt to reduce air pollution and improve road safety. ...

Computers and peripherals in Taiwan continued to suffer from declining demand in retail volume terms in 2019, in line with the general global trend amongst certain consumer electronics. However, the decline was not as sharp compared to the previous ...

Home audio and cinema continued to suffer from declining demand in 2019 in Taiwan, due to a rapidly evolving technical environment, leading to local consumers shifting their methods of purchasing, listening and consuming music. The rising popularity ...

Demand for televisions in Taiwan continued to decline due to the weak performance of the largest category, LCD TVs. With a slowly decreasing penetration rate within Taiwanese households due to the preference amongst some consumers to view digital ...

Due to the wide availability of smartphones with superior camera capabilities and the expansion of faster internet connections, consumers are finding it easier to take, edit and share photographs on their phones to quickly upload them to social media...

Taiwan now has one of the highest penetration rates of smartphones globally, leading to ongoing retail volume decline for the category in 2019 due to saturation in the country. However, volume decline slowed at the end of the review period as the ...

Overall consumer electronics continued to record declining retail volume sales in Taiwan in 2019, due to the saturation of larger categories including computers, smartphones and LCD TVs. A weak economy and increasing replacement cycles for many ...

Although overall portable players registered positive retail volume growth in 2019, a stronger performance was hampered by the strong retail volume decline recorded by portable media players, which lack innovation and connectivity, pushing consumers ...

Wearable electronics was the strongest performing category within consumer electronics in Taiwan in both retail volume and current value growth terms in 2019. While it is a relatively new category to the country, its strong performance was supported ...

Convenience stores is the leading off-trade channel for beer in Taiwan, with the channel increasing its volume share in 2018. These outlets benefit from their wide offer of brands and product varieties which are available at reasonable prices. They ...

Cider/perry continued to see dynamic double-digit growth in total volume terms in 2018 continuing the strong performance seen over the review period. Players within cider/perry tend to target their products at female drinkers aged 25-35 who like to ...