Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Strategy Briefing

    Strategy Briefing

    Childrenswear in Asia Pacific

    Apr 2019

    Asia Pacific is the largest and fastest growing region for childrenswear in the world. The large population and a growing middle class underpins good demand for childrenswear in the region. Also, rising income levels, urbanisation and adoption of ...

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    Country Report

    Country Report

    Gardening in Taiwan

    Apr 2019

    Lack of space in urban areas of Taiwan has resulted in the lower popularity of gardening compared with other developed countries. Economic stagnancy over the review period also led to less expenditure on gardening, because this is not considered a ...

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    Country Report

    Country Report

    Home Furnishings in Taiwan

    Apr 2019

    Real GDP growth increased in Taiwan in 2018, and this is expected to continue in 2019. The number of registered buildings also grew slightly in 2018. Yet, the short-term recovery paused in May 2018 due to the upcoming local elections in November. ...

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    Country Report

    Country Report

    Home Improvement in Taiwan

    Apr 2019

    In contrast to other home and garden categories, home improvement witnessed a strong decline in 2018, which was due to the worse performance of some of the top players. The leader in both home improvement and home paint, Yung Chi Paint & Varnish MFG ...

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    Country Report

    Country Report

    Homewares in Taiwan

    Apr 2019

    Taiwanese consumers became more careful about their health after a spate of food safety scandals over the review period, leading to stability and even growth in homewares. In addition, although the sluggish economy resulted in limited investment in ...

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    Country Report

    Country Report

    Home and Garden in Taiwan

    Apr 2019

    Retail value sales in home and garden recorded a slower decline in current terms in 2018 compared with 2016 and 2017. The major driving factors behind the continue decline, however, were economic depression, weakening purchasing power due to stagnant...

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    Country Report

    Country Report

    Cafés/Bars in Taiwan

    Apr 2019

    Independent specialist coffee and tea shops are proliferating. Taiwanese people’s appreciation of coffee has been developing and become more refined over the past decade. More of the coffee-drinking population now have a much better idea of what they...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Taiwan

    Apr 2019

    Consumer foodservice through retail is a channel that has grown rapidly and continues to be a popular choice for consumer foodservice players. For these companies, retail centres offer abundant foot traffic and although many consumers may not make a ...

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    Country Report

    Country Report

    Full-Service Restaurants in Taiwan

    Apr 2019

    The poor economic situation in Taiwan and weak spending power have made consumers tighten their belts when dining. In order to overcome consumer hesitation within this category, many full-service restaurants have focused on creating a thorough, often...

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    Country Report

    Country Report

    Limited-Service Restaurants in Taiwan

    Apr 2019

    With a weak economy and low spending power, a large portion of the Taiwanese population is highly price-sensitive. This situation has led to consumers favouring very cheap dining options, in addition to less regular but more expensive meals for a ...

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    Country Report

    Country Report

    Consumer Foodservice in Taiwan

    Apr 2019

    Taiwan’s economy continues to hamper consumer foodservice. Low spending power, job insecurity and long working hours for consumers have placed further pressure on operators to provide greater value. Consequently polarisation has continued across much...

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    Country Report

    Country Report

    Self-Service Cafeterias in Taiwan

    Apr 2019

    Stiff competition exists at the budget end of self-service cafeterias. The current economic situation is the primary driving factor. This has led to a large range of players operating within the category. Furthermore, competition from other ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Taiwan

    Apr 2019

    Both the recent wave of food scandals in Taiwan and a desire for seeking out greater authenticity in foods have bolstered demand within street stalls/kiosks for products containing or made from fresh ingredients. Consumers are more eager than ever to...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Taiwan

    Apr 2019

    Players add vitamins and dietary fibre to drinks to add value and encourage consumers to purchase FF products rather than regular alternatives. However, numerous food scandals changed consumers’ perception of FF drinks – they lost trust in companies ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Taiwan

    Apr 2019

    FF milk formula continues to drive value sales of FF categories in 2018 as it is the most well established and widely consumed baby food in Taiwan. With an increasing female employment rate and educational levels, parents are highly aware of the ...

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    Country Report

    Country Report

    Free From in Taiwan

    Apr 2019

    Free from dairy milk remained the largest free from category in Taiwan in 2018 on the back of high retail penetration and wide availability of milk alternatives. This includes soy drinks and other milk alternatives such as rice, oat and plant-based ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Taiwan

    Apr 2019

    The concept that “you are what you eat” and that the root cause of any illness is closely related to daily diet and lifestyle paved the way for various dietary theories. As numerous food safety issues related to complex food manufacturing processes, ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Taiwan

    Apr 2019

    Taiwan experienced several food safety scandals in recent years. As a result, many consumers are now inclined to favour reputable brands offering simpler formulas and ingredients of known provenance. This is particularly true of younger consumers, ...

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    Country Report

    Country Report

    Organic Beverages in Taiwan

    Apr 2019

    Sales of organic products remained insignificant in 2018. However, major food scandals in recent years caused consumers to focus more on the quality of the food and drinks they purchase. This encouraged the health and wellness lifestyle and ...

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    Country Report

    Country Report

    Organic Packaged Food in Taiwan

    Apr 2019

    Organic packaged food is growing slowly. It is not easy to produce real organic products in Taiwan due to the soil quality and unconducive local farming practices. Although Taiwanese authorities are working to promote organic production and ...

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