Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Oral Care in Taiwan

    May 2021

    Oral care recorded a positive performance over the course of 2020 as value and volume growth rates accelerated over the course of the year. Indeed, the COVID-19 pandemic had little negative impact on category sales during the year, while ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Taiwan

    May 2021

    Premium beauty and personal care recorded a robust sales performance in 2020 as the impact of the COVID-19 pandemic on category sales was moderate, at best. Nevertheless, it should be noted that sales did come under pressure during the first half of ...

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    Men's Grooming in Taiwan

    May 2021

    COVID-19 had limited impact on sales of men’s grooming products as growth rates in the category remained more or less in line with what was recorded during 2019. The main reason for the limited impact of the pandemic situation on category sales was ...

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    Colour Cosmetics in Taiwan

    May 2021

    One of the most important aspects of the official response to the COVID-19 pandemic in Taiwan during 2020 was the requirement for people to wear hygienic face masks when in public. This meant that wearing a wide variety of colour cosmetics came to be...

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    Deodorants in Taiwan

    May 2021

    Sales of deodorants were moderately negatively impacted by the COVID-19 pandemic during 2020 as demand came under pressure during the first half of the year. In particular, the very strict approach taken to social distancing and home seclusion among ...

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    Depilatories in Taiwan

    May 2021

    Sales of depilatories were hardly impacted at all by the COVID-19 pandemic during 2020. However, pressure did come on sales during the first and second quarters of the year as the COVID-19 situation unfolded. Similarly to deodorants, the strict ...

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    Country Report

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    Skin Care in Taiwan

    May 2021

    The requirement to wear hygienic face masks at all times when out in public formed a major plank of the official response to the COVID-19 pandemic in Taiwan during 2020. With numerous scientific studies having proven that the use of disposable ...

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    Sun Care in Taiwan

    May 2021

    Sun care registered the worst performance of any category of beauty and personal care during 2020. The main reason for the strong sales declines recorded in sun care during 2020 was the impact of the widespread and strict adherence to the principles ...

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    Baby and Child-Specific Products in Taiwan

    May 2021

    One of the main factors supporting positive sales growth in baby and child-specific products during 2020 was the substantial increase seen in demand for baby wipes. The newfound consumer interest in baby wipes can be attributed mainly to the ...

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    Beauty and Personal Care in Taiwan

    May 2021

    The impact of the COVID-19 pandemic on sales of beauty and personal care in Taiwan during 2020 was very limited and in fact the industry performed well over the course of the year. The main reason for this was that the swift and decisive action of ...

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    Mass Beauty and Personal Care in Taiwan

    May 2021

    2020 saw mass beauty and personal care register moderate positive growth as the extremely effective management of the COVID-19 situation by the Taiwanese government ensured that the pandemic had little impact on category sales. However, it should be ...

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    Fragrances in Taiwan

    May 2021

    Sales of fragrances were not negatively affected by the COVID-19 pandemic during 2020 as the category continued to register positive sales growth. Indeed, growth rates accelerated in fragrances over the course of the year as rising prices and strong ...

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    Country Report

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    Hair Care in Taiwan

    May 2021

    The Taiwanese government’s prudent and successful management of the COVID-19 crisis meant that the pandemic had very limited impact on sales of hair care during 2020. While demand remained robust across most categories, the reluctance of some ...

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    Bath and Shower in Taiwan

    May 2021

    2020 saw strong sales growth in bath and shower in Taiwan as consumers become increasingly interested in products that can help them improve their personal hygiene. With the COVID-19 pandemic influencing consumer behaviour throughout the year, the ...

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    Country Report

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    Digital Landscape in Taiwan

    May 2021

    July 2020 marked the official launch of Taiwan’s 5G mobile telecommunications network. To improve consumer awareness of the advantages of 5G and improve uptake of the new network, the country’s leading mobile telecommunications operators erected ...

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    E-Commerce (Goods and Services) in Taiwan

    May 2021

    During 2020, Taiwanese consumers flocked to foodservice delivery as the impact of the COVID-19 pandemic made dining outside of the home unattractive, at best. With many people very concerned about the elevated risk of contracting or spreading the ...

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    Future Demographic

    Future Demographic

    Taiwan in 2040: The Future Demographic

    May 2021

    Population decline from 2022-2040, will be led by natural decrease as deaths overtake births. Ageing will continue to be a major demographic trend as birth rates drop and longevity climbs, transforming the consumer landscape as lifestyles and ...

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    Country Report

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    Digital Consumer in Taiwan

    May 2021

    The Taiwanese government’s careful and successful management of the COVID-19 crisis meant that the biggest story in Taiwan’s digital consumer market in 2020 was not the impact of the COVID-19 pandemic. In fact, the most monumental event in the ...

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    Country Report

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    Pet Products in Taiwan

    May 2021

    Pet ownership growth and more time spent at home bonding with pets drive a spike in spending on pet products in 2021. Young pet owners in Taiwan are more willing to try new products and new brands. Instead of automatically gravitating towards ...

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    Dog Food in Taiwan

    May 2021

    As people transitioned to working and spending more time at home during the epidemic, pet ownership rose in Taiwan and continues to do so in 2021. Ownership growth and more time spent at home bonding with pets have been driving pet spending. The ...

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