Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Taiwan: Country Profile

    Jul 2019

    Taiwan’s economy will cool slightly in 2019. Exports will fall due to the impact of the continued escalation of the trade dispute between the USA and China and a slowdown in the technology sector. Growth of private final consumption will be moderate....

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    Country Report

    Country Report

    Cigarettes in Taiwan

    Jul 2019

    Following the excise tax increase in mid-2017, 2018 was the first full year to experience the rise in retail prices of cigarettes that this resulted in, with many changes being observed in the tobacco market as a whole. Retail volume showed a sharp ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Taiwan

    Jul 2019

    After the growth in the retail prices of cigarettes, consumers started to look for substitutes. Many smokers who had previously not tried cigarillos are now smoking them on a regular basis. Cigarillos have therefore encountered big changes due to the...

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    Country Report

    Country Report

    Tobacco in Taiwan

    Jul 2019

    With rising prices due to government policies and the inflation rate, price became the main determinant of purchasing tobacco products, especially for cigarettes, which continued to dominate the local tobacco market. Consumers’ preference for ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

    Jul 2019

    In October 2018, one of the members of the country’s Legislative Committee called for attention to be paid to heated tobacco in Taiwan since its high levels of popularity could no longer be ignored. He also wanted to propose a draft amendment for the...

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    Future Demographic

    Future Demographic

    Taiwan in 2030: The Future Demographic

    Jul 2019

    After peaking in 2022, Taiwan’s population will begin to drop as positive net migration will no longer be able to counteract negative natural change. Ageing, compounded by falling birth rates and increasing life expectancy, will be a key trend ...

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    Country Report

    Country Report

    Toys and Games in Taiwan

    Jun 2019

    Toys and games recorded moderate growth in current value terms in 2018 with growth continuing to be fuelled by video games. However, growth was slower than in 2017 which was partly due to Sony Computer Entertainment Co Ltd’s decision to stop ...

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    Country Report

    Country Report

    Traditional Toys and Games in Taiwan

    Jun 2019

    Traditional toys and games is set to see steady growth in current value terms over the forecast period. One factor behind this is the growing reliance on licensed products to stimulate demand, with regular new movies, cartoons and television shows ...

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    Country Report

    Country Report

    Video Games in Taiwan

    Jun 2019

    Video games already dominates sales of toys and games in Taiwan with these products appealing to most age groups and spanning multiple platforms and the category is set to increase its dominance over the forecast period. Video games was impacted ...

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    Country Report

    Country Report

    Hair Care in Taiwan

    Jun 2019

    Dimethicone is a chemical usually added in hair care products to lock out humidity and leave hair feeling slick. However, in Taiwan, dimethicone has increasingly become associated with causing hair loss. Consumers have increasingly come to consider ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Taiwan

    Jun 2019

    Despite contractions in the number of newborn babies in Taiwan in recent years, baby and child-specific products continued to record steady growth in 2018 due to product premiumisation. In Taiwan, the average age when women have their first child is ...

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    Country Report

    Country Report

    Bath and Shower in Taiwan

    Jun 2019

    Bath and shower is set to register slow growth over the forecast period due to maturity of demand, especially in the strongest category body wash/shower gel. This in turn is expected to make the category less attractive to new entrants, especially as...

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    Country Report

    Country Report

    Deodorants in Taiwan

    Jun 2019

    Most deodorants products in Taiwan not only prevent body odour caused by bacteria but also contain fragrances. However, it is a common concern that scented deodorants clash with perfume or other scented beauty and personal care products consumers ...

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    Country Report

    Country Report

    Colour Cosmetics in Taiwan

    Jun 2019

    Colour cosmetics experienced a slowdown in 2018 after registering double-digit growth over the previous three consecutive years. The earlier strong growth had been stimulated by a popular Korean TV drama, with lipsticks used by the characters in the ...

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    Country Report

    Country Report

    Depilatories in Taiwan

    Jun 2019

    Many consumers in Taiwan only engage in hair removal during the summer months, when more of their bodies are on display. It is not customary to engage in hair removal in the country unless it is totally necessary, such as when attending an important ...

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    Country Report

    Country Report

    Fragrances in Taiwan

    Jun 2019

    Fragrances was one of the most dynamic categories in beauty and personal care in 2018 with this trend set to continue over the forecast period. Much of the category’s performance stems from continuous innovations and launches of new scents in ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Taiwan

    Jun 2019

    In 2017, the decline in the number of Chinese tourists to the country had a negative impact on sales of mass skin care, especially local brands such as Dr. Morita, My Scheming and Dr Wu. As Chinese tourists have previously been in the habit of ...

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    Country Report

    Country Report

    Men's Grooming in Taiwan

    Jun 2019

    Thanks to technological advancements, many electric shavers now produce the same results as a good traditional wet shave. Use of electric shavers saves consumers time and effort in their daily grooming. As a result, more consumers are opting for ...

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    Country Report

    Country Report

    Oral Care in Taiwan

    Jun 2019

    Thanks to the ageing population among whom gums naturally recede, awareness of the importance of gum care has risen, with more consumers looking for “professional” and reliable oral care products. Sensodyne benefits from having a professional image ...

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    Country Report

    Country Report

    Beauty and Personal Care in Taiwan

    Jun 2019

    The beauty and personal care market in Taiwan experienced a slowdown in value growth in 2018. Much of this stemmed from a contraction in several large categories, particularly colour cosmetics. Thanks to the health and wellness trend, many consumers ...

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