Taiwan

Hotels in Taiwan continued to bounce back in 2023, although the number of room nights remained below pre-pandemic levels. The sector suffered during the pandemic, due to mobility restrictions, with resulted in some hotels closing, or becoming…

In 2023, medicated confectionery and mints are seeing a further recovery in retail volume sales, with current value sales moving closer to pre-pandemic levels. As the mask mandate was lifted inside and outside, consumers are increasingly returning to…

In 2020 and 2021, consumers’ interest in lip products declined due to less time spent outside of the home and the need to wear a mask, with facial make-up seeing a similar trend. In the first half of 2022, interest in lip products and facial make-up…

Direct selling was a solid performer throughout the pandemic, as many consumers were unable to access stores to buy a wide variety of goods due to the requirement that all non-essential stores remain closed throughout the quarantine lockdown period.…

In May 2022, Taiwan witnessed a second wave of COVID-19 following the first wave in May 2021. In general, retail tissue witnessed a slight decline in volume caused by stockpiling that occurred in 2021. However, there was no mandatory lockdown or…

Rising hygiene concerns during the COVID-19 pandemic, especially after the major local outbreak in May 2021, contributed to solid volume and current value growth for bleach in 2020 and 2021. When the second wave of the pandemic was seen in May 2022,…

Retail volume sales of home video, which is dominated by LCD TVs, saw a decline in 2023, in contrast to the modest growth seen in the previous year. Households were reluctant to spend their hard-earned money on higher-priced consumer electronics, as…

Spirits have seen a good recovery over the forecast period, with the category recording positive single-digit growth in 2022. Rising local disposable income combined to this growth, with an increased interest in spirits also being a main contributor…

With heightened hygiene awareness, the pandemic highlighted the importance of maintaining good oral hygiene and made oral care products more relevant than ever. This, coupled with the introduction of new products from Japan and Taiwan, resulted in…

The population in Taiwan is ageing. Young people are tending not to marry, have no or fewer children, and like to keep cats and dogs as companions. This trend has become so prevalent that the number of pet dogs and cats in Taiwan exceeded the total…

Retail sales gained further growth momentum in 2022, in both retail offline and online. While growth through grocery retailers started to stabilise following the surge in demand for fresh food during home seclusion as local consumers engaged in the…

Retail sales of hypermarkets notably increased during the first year of the pandemic in Taiwan, benefiting from the surge in bulk purchases of food and daily essentials. In addition, leading players rapidly developed or enhanced their e-commerce…

Taiwan witnessed a second wave of the pandemic in May 2022. Although the local government did not impose any mandatory lockdown period at home, some consumers chose to spend more time at home out of health concerns, leading to slightly increasing…

After the emergence of COVID-19, dishwashing products integrating antibacterial feature gained momentum amongst local consumers, and this continued in 2022, even though most Taiwanese consumers became less concerned about the virus after the second…

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This trend was driven primarily by leisure travel, due to the release of pent-up consumer demand. Japan was the most popular destination for Taiwanese consumers,…

Wireless speakers continued to drive growth in portable players in 2023, being the only product area to have recorded a positive increase in sales in retail volume terms. Compact, portable and affordable, as well as being compatible with “on-the-go”…

Continuing the current value growth seen in fragrances throughout the pandemic, the category saw a further rise in sales in 2022, although at a slightly slower rate. Although premium fragrances saw slightly lower current value growth than mass, the…

Taiwan faces a shortage of outdoor space in urban areas, due to high population density, limited land availability and the predominance of apartments. This means that many consumers turn to indoor plants as a way of bringing greenery to their homes.…

General purpose wipes continued to record rapid growth, after moist toilet wipes due to greater concerns over personal hygiene since the pandemic. Consumers have also become accustomed to using products with alcohol ingredients from pre-pandemic…

Overall home care witnessed a slight increase in retail volume terms in 2022, due to continued enhanced consumption habits since the first major outbreak of COVID-19 in May 2021, also driven by a further outbreak in May 2022. This led to a continued…