Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2019

    Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....

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    Country Report

    Country Report

    Asian Speciality Drinks in Taiwan

    Mar 2019

    In Taiwan, Asian speciality drinks consists of yoghurt drinks like calpis, traditional herbal drinks and plant drinks (bean water and fungus). Traditional herbal drinks saw sales decline due to a lack of innovation, which confirms an old-fashioned ...

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    Country Report

    Country Report

    Bottled Water in Taiwan

    Mar 2019

    Bottled water is expected to continue its upward sales development over the forecast period. As more consumers seek health and wellness lifestyles, they perceive water to be the best hydration option. Water is perceived as most efficient in quenching...

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    Country Report

    Country Report

    Carbonates in Taiwan

    Mar 2019

    Growing health concerns see consumers pay close attention to their intake of sugar and calories. As the debate over the harmful impact of sugar consumption escalates, consumers are moving away from carbonates, especially when there are no additional ...

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    Country Report

    Country Report

    Concentrates in Taiwan

    Mar 2019

    Taiwanese consumers regard convenience as a key factor when purchasing food and beverages. There is a high level of convenience in the local market, supported by an extremely high density of convenience stores. These outlets offer various types of ...

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    Country Report

    Country Report

    Energy Drinks in Taiwan

    Mar 2019

    The category has a solid consumer base of blue-collar workers with labour-intensive jobs, who consume energy drinks on a frequent basis. These consumers show high brand loyalty, certain taste preferences and sensitivity to price changes. The momentum...

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    Country Report

    Country Report

    Juice in Taiwan

    Mar 2019

    The pursuit of healthiness has seen consumers move to higher juice content products. Hence, not from concentrate and reconstituted 100% juices and coconut and other plant waters are driving sales growth in the category, to the detriment of juice ...

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    Country Report

    Country Report

    Soft Drinks in Taiwan

    Mar 2019

    As soft drinks in Taiwan showed signs of maturity and saturation, slow on- and off-trade volume sales development was observed over the review period, including 2018. The wider availability of freshly-made beverages posed a threat to soft drinks. ...

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    Country Report

    Country Report

    RTD Coffee in Taiwan

    Mar 2019

    RTD coffee faces a growing threat from the thriving café culture in Taiwan. The strong density and variety of coffee shops offers a wide choice of products. From coin operated machines to premium options, freshly brewed coffee is highly accessible to...

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    Country Report

    Country Report

    RTD Tea in Taiwan

    Mar 2019

    RTD tea is the leading type of soft drinks in Taiwan. Tea is a traditional local drink, popular among all age groups. Older consumers generally prefer self-made hot tea, which is increasingly popular among younger consumers due to the fast ...

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    Country Report

    Country Report

    Sports Drinks in Taiwan

    Mar 2019

    Sports drinks saw declines in retail volume and current value terms towards the end of the review period, and this negative trend is expected to continue over the forecast period. The taste of sports drinks remains popular among local consumers; ...

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    Country Report

    Country Report

    Coffee in Taiwan

    Mar 2019

    Consumers in Taiwan perceive coffee drinking as a symbol of quality living and a means of social interaction, with cafés seen as popular sites for socialisation. Despite the high popularity of coffee shops and cafés, consumers are increasing their ...

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    Country Report

    Country Report

    Other Hot Drinks in Taiwan

    Mar 2019

    Other plant-based hot drinks continued to dominate other hot drinks in 2018. These grain and oatmeal products remain popular in Taiwan as they are perceived as healthy and convenient and a satisfactory substitute for a light meal. They are especially...

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    Country Report

    Country Report

    Hot Drinks in Taiwan

    Mar 2019

    Taipei is known as a top global coffee city, while Taiwan is an important tea producer. The burgeoning number of cafés and tea shops with diverse assortments has cultivated a sophisticated coffee and tea drinking culture in the market. Coffee is ...

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    Country Report

    Country Report

    Tea in Taiwan

    Mar 2019

    Tea has retained its importance in Taiwan, with further positive growth expected over the forecast period. The growing tea shop culture, which attracts consumers of all ages, has helped to overturn the concept of tea as a traditional beverage for ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Mar 2019

    Asia Pacific is by far the largest market for major appliances globally, and will remain so. Growth is mainly generated in emerging countries such as China, India and Vietnam, while the market shows stagnation in countries such as Japan and Hong ...

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    Country Report

    Country Report

    Apparel Accessories in Taiwan

    Mar 2019

    The most dynamic category in apparel accessories in 2018 was hats/caps, with sales benefiting from the streetwear and athleisure trends. In the summer sales benefit from sales of wide-brimmed hats and caps for shielding consumers from the sun, while ...

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    Country Report

    Country Report

    Childrenswear in Taiwan

    Mar 2019

    Many young adults in Taiwan face economic problems, with house prices being very high. As a result, many young couples are afraid to start a family as they believe they would be unable to support their children financially or be able to provide them ...

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    Country Report

    Country Report

    Footwear in Taiwan

    Mar 2019

    Less people are wearing formal footwear in Taiwan with consumers switching to casual footwear and sports footwear. As a result, sales of high heels continued to decline in 2018. Women are also increasingly turning away from high heels due to the ...

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    Country Report

    Country Report

    Hosiery in Taiwan

    Mar 2019

    Players within hosiery in Taiwan have looked to add value to their latest collections through more personalised designs and additional features. However, many consumers remain price conscious as a result of the hangover from the economic crisis seen ...

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