Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Hot Drinks in Taiwan

    Dec 2019

    The Taiwanese hot drinks market is currently exploring the ramifications and opportunities resulting from a transformation in the image of coffee and tea. The rapid expansion of specialist coffee shops and cafés has established a central role for ...

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    Country Report

    Country Report

    Other Hot Drinks in Taiwan

    Dec 2019

    Other plant-based hot drinks continued to dominate other hot drinks in 2019. Indeed, other plant-based hot drinks was the fastest-growing category in both current value and volume terms in the final year of the review period, and is expected to ...

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    Country Report

    Country Report

    Tea in Taiwan

    Dec 2019

    Chinese culture, which has a strong tradition of drinking tea, exerts a significant influence on Taiwan, supporting high levels of tea consumption. The ingrained tea-drinking habit supported stable consumption of tea bags in Taiwan at the end of the ...

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    Country Report

    Country Report

    Coffee in Taiwan

    Dec 2019

    Younger consumers offer the greatest potential for expansion in coffee, as demand in this segment has shifted coffee from a product seen as providing an energy boost in the morning to one with a central role to play in a perceived lifestyle. ...

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    Country Report

    Country Report

    Packaged Food in Taiwan

    Nov 2019

    2019 saw further strong sales growth in packaged food in Taiwan. Value growth significantly outpaced volume growth over the course of the year, bolstered by the move towards more expensive products. This is in line with the rising demand for ...

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    Country Report

    Country Report

    Edible Oils in Taiwan

    Nov 2019

    Cooking sauces and dry sauces are a significant part of the Danish kitchen, and have always been popular. The issue today is that their preparation is not necessarily quick and convenient (especially dry sauces), and also involves making a full dish....

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    Country Briefing

    Country Briefing

    Income and Expenditure: Taiwan

    Nov 2019

    Consumer income and expenditure growth is forecast to persist by 2030. Healthy economic growth and an active labour market are forecast to drive wage and consumer income growth. An expanding base of the middle class and high-income consumers is ...

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    Country Report

    Country Report

    Sweet Spreads in Taiwan

    Nov 2019

    Most Taiwanese consumers realise the importance of health when speaking of food consumed daily. However, at the same time, Taiwanese people care about flavour. Therefore, while Family Mart Co Ltd launched a series of honey water products, this ...

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    Country Report

    Country Report

    Soup in Taiwan

    Nov 2019

    Frozen packaged hot pot soup launched by different hot pot restaurants has been common for many years, but it is limited to the frozen format largely due to technology barriers. However, recently, shelf stable packaged hot pot soup can be found in ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Taiwan

    Nov 2019

    After numerous food scandals happened during 2013-2018, consumers have more concerns about the ingredients used for cooking daily. No additives or preservatives added has become standard when choosing products. Consumers become less price-sensitive ...

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    Country Report

    Country Report

    Ready Meals in Taiwan

    Nov 2019

    Microwave foods have historically been viewed as unhealthy products by the older generation and this is the most common way that Taiwanese people interpret ready meals. However, with a change in attitudes and increasing income level of the younger ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Taiwan

    Nov 2019

    Chilled processed meat accounted for nearly half of total processed meat and seafood value in Taiwan in 2019. Chilled processed meat is comprised of a wide range of red meat and poultry products sold through almost all retailing channels in the ...

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    Country Report

    Country Report

    Breakfast Cereals in Taiwan

    Nov 2019

    Many Taiwanese consumers continue to opt for traditional breakfasts, such as egg pancakes and fried dumplings, or Western-style products such as sandwiches and hamburgers, through foodservice channels. With a large number of chained and independent ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Taiwan

    Nov 2019

    Frozen processed vegetables was the most dynamic area of processed fruit and vegetables at the end of the review period. While demand for shelf stable vegetables is constrained by a limited offer and consumer perceptions that such products lack the ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Taiwan

    Nov 2019

    Rice’s central role in the traditional Taiwanese diet means that demand is set to remain stable over the forecast period. Instant noodles, the largest category after rice, continued to expand in 2019 as manufacturers responded to rising consumer ...

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    Country Report

    Country Report

    Baked Goods in Taiwan

    Nov 2019

    Baked goods is expected to maintain steady volume growth over the forecast period, driven in part by the new product development and marketing activity of convenience stores and supermarkets, including 7-Eleven, Family Mart, PX Mart, Hi-Life and ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Taiwan

    Nov 2019

    Taiwan’s open economy is susceptible to global headwinds, such as trade wars and a significant slowdown in the Chinese economy. Furthermore, its status as a net energy importer also exposes the country to global commodity price fluctuations. ...

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    Country Report

    Country Report

    Charge Cards in Taiwan

    Nov 2019

    Charge cards are not used extensively by the Taiwanese, and this category remains niche in payment cards in Taiwan. Users of charge cards must settle their outstanding dues by the end of the billing month. Charge cards in circulation and transactions...

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    Country Report

    Country Report

    Credit Cards in Taiwan

    Nov 2019

    As waves of financial innovations hit Taiwan, banks invested and developed digital banks to attract a wider customer base. As of 2019, there were four digital bank-issued credit cards targeting the young generations and witnessing impressive growth ...

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    Country Report

    Country Report

    Debit Cards in Taiwan

    Nov 2019

    Debit card transactions in Taiwan are largely supported by young demographics who are not eligible for ownership of credit cards. According to Money101.com.tw, there are still 8.3 million people aged over 20 years old do not have credit cards, ...

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