Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Contact Lenses and Solutions in Taiwan

    Jul 2021

    Contact lenses and solutions has been negatively impacted by COVID-19 with consumers more likely to choose spectacles. The latter are seen as more hygienic than contact lenses as consumers do need to touch their eyes (which are cited as a possible ...

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    Country Report

    Country Report

    Spectacles in Taiwan

    Jul 2021

    Spectacles saw poor results in 2020 and will make only a slight recovery in 2021 as COVID-19 continues to affect the category. The previous year’s results were largely due to stores located in the main shopping malls remaining closed for many months ...

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    Country Report

    Country Report

    Eyewear in Taiwan

    Jul 2021

    Eyewear in Taiwan has seen negative impacts from COVID-19 but is starting to see signs of slow, stable recovery in 2021 due to a continuing prevalence of myopia cases. The impact of COVID-19 on Taiwan’s economy is restrained since Taiwan managed the ...

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    Country Report

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    Sunglasses in Taiwan

    Jul 2021

    In the first year of the pandemic, sunglasses saw declines due to the combined impacts of COVID-19. Sunglasses is seen as a secondary product, with spikes in sales typically recorded during summer when people are going on holiday. Therefore, the ...

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    Country Report

    Country Report

    Personal Accessories in Taiwan

    Jul 2021

    Growth of personal accessories in 2021 continues to be hampered by COVID-19 due to reduced consumer spending power, reduced footfall in shopping malls, and restrictions on travel. Bags and luggage and writing instruments are both seeing an improved ...

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    Country Report

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    Jewellery in Taiwan

    Jul 2021

    Jewellery was strongly impacted at the start of the pandemic with the expensive, non-essential nature of the product preventing consumers from buying. Many jewellery stores are within large shopping malls, which suffered from reduced operating hours ...

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    Country Report

    Country Report

    Watches in Taiwan

    Jul 2021

    At the start of the COVID-19 pandemic, there were issues with the supply chain that disrupted distribution and sales of watches. For example, multiple leading watch brands, such as Rolex, Patek Philip, and Hublot, suspended manufacturing and new ...

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    Country Report

    Country Report

    Writing Instruments in Taiwan

    Jul 2021

    As schools, universities and offices have seen limited closures in Taiwan during the COVID-19 pandemic, writing instruments has not been strongly impacted in these channels, as per other territories. However, disruptions in overseas supply chains did...

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    Country Report

    Country Report

    Bags and Luggage in Taiwan

    Jul 2021

    Bags and luggage is continuing to be affected by COVID-19 in 2021 due to reduced consumer spending confidence and less opportunity to travel. The Taiwan government did not impose strict lockdown restrictions such as those seen in other territories, ...

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    Country Report

    Country Report

    Gum in Taiwan

    Jul 2021

    Gum took a significant hit during 2020 due to limited impulse purchase occasions as Taiwanese consumers remained wary of spending too long in public during the pandemic, despite lack of a lockdown due to the low number of cases and deaths. ...

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    Country Report

    Country Report

    Savoury Snacks in Taiwan

    Jul 2021

    2021 is predicted to see rising demand for savoury snacks; the first half of the year has been marked by a spike in COVID-19 cases resulting in various restrictions and encouragement by the government to remain at home as much as possible, including ...

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    Country Report

    Country Report

    Chocolate Confectionery in Taiwan

    Jul 2021

    After a dip in demand for chocolate confectionery in 2020 as consumers prioritised their expenditure during the pandemic, retail volume sales are expected to fully recover during 2021. Despite a surge in cases over the early part of the year which ...

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    Country Report

    Country Report

    Sugar Confectionery in Taiwan

    Jul 2021

    Sugar confectionery in Taiwan is mostly linked to impulse consumption, driving significant sales through convenience stores. With the pandemic fairly well-controlled in Taiwan in 2020 with no lockdown introduced, the channel experienced higher ...

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    Country Report

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    Ice Cream and Frozen Desserts in Taiwan

    Jul 2021

    One of the smallest value snack categories in Taiwan, ice cream and frozen desserts was the strongest performing in retail volume terms during the pandemic in 2020 due to home seclusion and the greater demand for comfort and indulgence, particularly ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Taiwan

    Jul 2021

    Following the home seclusion trend of 2020 which boosted demand for the larger and more mature sweet biscuits, overall growth of the latter is set to stagnate in 2021. With longer time at home during the pandemic and binge watching shows on rising ...

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    Country Profile

    Country Profile

    PEST Analysis: Taiwan

    Jun 2021

    Taiwan’s economic freedom is one of the highest globally, benefiting its business environment and creating stability. Nevertheless, relations with China continue to be difficult. Economic development is likely to be strong in the short term, but its ...

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    Country Report

    Country Report

    Mobility in Taiwan

    Jun 2021

    Taiwan’s car ownership increased by 4% during the global pandemic. During the pandemic, commuters have tended to opt for solo modes of transport or to drive while maintaining social distancing. Shared mobility and ride hailing companies are ...

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    Country Report

    Country Report

    Tobacco in Taiwan

    Jun 2021

    COVID-19 had a positive impact on tobacco sales in Taiwan in 2020, with two key trends evident in the year. Firstly, there has been a shift in the purchasing of cigarettes from abroad to local in 2020. Before the pandemic, tourists tended to bring ...

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    Country Report

    Country Report

    Cigarettes in Taiwan

    Jun 2021

    COVID-19 caused a shift in the purchasing of cigarettes from abroad to local in 2020. Before the pandemic, tourists tended to bring premium tobacco products into the country from abroad where the prices were cheaper, while others carried duty free ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Taiwan

    Jun 2021

    Retail sales of cigars and cigarillos enjoyed an uptrend thanks to COVID-19 in 2020 as people have started to pay attention to the quality of their daily lives and are enjoying more sophisticated products. This trend has drawn more consumers to the ...

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