Taiwan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Taiwan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Taiwan StatisticsConsumer Lifestyles in TaiwanTaiwan Country BriefingsFuture Demographics: Taiwan in 2030

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    Personal Accessories in Taiwan

    Aug 2020

    Personal accessories is being impacted by COVID-19 in 2020 due to reduced consumer spending power, reduced footfall in shopping malls and department stores, restrictions on travel, and disruptions in supply chains. This is showing declines across all...

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    Jewellery in Taiwan

    Aug 2020

    Whilst Taiwan has not seen as strict and severe COVID-19 lockdowns as other territories, consumers are still shopping in-store less often as a precautionary measure and are also spending less on non-essential items. This is impacting jewellery, ...

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    Writing Instruments in Taiwan

    Aug 2020

    As schools, universities and offices have remained open in Taiwan during the time of COVID-19, writing instruments has not been impacted through sales losses in these channels, as per other territories. However, disruptions in overseas supply chains ...

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    Bags and Luggage in Taiwan

    Aug 2020

    Bags and luggage is being affected by COVID-19 due to reduced consumer spending confidence and people travelling less. The Taiwan government did not impose strict lockdown restrictions such as those seen in other territories, and businesses stayed ...

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    Watches in Taiwan

    Aug 2020

    Watches is being negatively affected by the impacts of COVID-19, due to reduced consumer disposable incomes and spending confidence, along with the fact footfall in physical stores and shopping malls has reduced. Watches performed well in January ...

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    Eyewear in Taiwan

    Aug 2020

    Eyewear in Taiwan has seen negative impacts from COVID-19, but also shows good scope for recovery due to the category having very strong drivers and ongoing trends, which players are already starting to adapt to. Therefore, declines are not as steep ...

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    Sunglasses in Taiwan

    Aug 2020

    Sunglasses is seeing declines due to the combined impacts of COVID-19. Sunglasses is seen as a secondary product, with spikes in sales typically recorded during summer when people are going on holiday. Therefore, the combination of weakened consumer ...

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    Spectacles in Taiwan

    Aug 2020

    Spectacle frames is showing a smaller decline than all other declining sub-categories. This is attributed to the popularity of spectacle frames fashion in Taiwan. Japanese spectacle frames brands such as J!NS (from Jins Taiwan Co Ltd) and Owndays, ...

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    Contact Lenses and Solutions in Taiwan

    Aug 2020

    Contact lenses and solutions is being negatively impacted by COVID-19, as consumers are more likely to choose spectacles than contact lenses during this time. This is for both health reasons, as spectacles are seen as more hygienic than contact ...

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    Traditional Toys and Games in Taiwan

    Aug 2020

    Stronger growth was registered in the traditional toys and games category in 2019 compared with the previous year. This was underpinned by major categories from action figures and accessories, construction, alongside games and puzzles. Growth of the ...

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    Toys and Games in Taiwan

    Aug 2020

    The tendency towards “hometainment” arising from COVID-19 has boosted the performance of traditional toys and games in Taiwan. However, disruptions to supply chains and retailers, coupled with economic fallout and shifting demand to digital playtime ...

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    Video Games in Taiwan

    Aug 2020

    Video games led the category’s overall growth in 2019 due to the launch of Nintendo’s Switch in consoles. Nintendo dominated in both hand-held and static consoles. Widespread internet access and massive marketing campaigns across the country ...

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    Tobacco in Taiwan

    Jul 2020

    The impact of COVID-19 on tobacco sales in Taiwan has been minimal, as Taiwan is one of the very few countries that has been able to contain the virus from the very beginning. There has therefore not been any noticeable downtrading or shift to ...

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    Cigars, Cigarillos and Smoking Tobacco in Taiwan

    Jul 2020

    With the rising cigarette retail prices following the tax hikes in mid-2017, more smokers have continued to switch to cigarillos, as they are relatively cheaper and can also be easily found in convenience stores. While there was also an increase in ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

    Jul 2020

    E-vapour products have continued to gain popularity among younger adults, with many switching from traditional cigarettes to e-vapour products due to word-of-mouth recommendations by their peers. However, it is worth noting that this trend could ...

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    Cigarettes in Taiwan

    Jul 2020

    After the rise in the retail unit price of cigarettes – following the excise tax increase in mid-2017 – and the very strong decline in retail volume sales of these products in 2018, cigarette retail volume were still falling in 2019, but at a slower ...

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    Mass Beauty and Personal Care in Taiwan

    Jul 2020

    Beauty specialist retailers and drugstores/parapharmacies remained the two most important distribution channels for mass beauty and personal care in 2019. These retailers stock a wide range of products and brands and have become popular thanks to ...

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    Men's Grooming in Taiwan

    Jul 2020

    Men’s shaving remains a key area of men’s grooming with a clean-shaven look being a requirement for many office jobs in the country. However, thanks to technological advancements, many electric shavers now produce the same results as a traditional ...

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    Bath and Shower in Taiwan

    Jul 2020

    Bath and shower continued to suffer from category maturity in 2019 with sales declining in current value and retail volume terms. Mass products still account for the bulk of sales and the shift towards premium options has been slow with new innova ...

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    Deodorants in Taiwan

    Jul 2020

    Most deodorants on sale in Taiwan not only prevent body odour caused by bacteria but also contain fragrances. However, it is a common concern that scented deodorants can clash with fragrances or other scented beauty and personal care products that ...

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