Taiwan

Vacuum cleaners became one of the most dynamic categories within small appliances in 2021 due to the increased time being spent at home coupled with inflated hygiene concerns due to COVID-19. This trend was especially noticeable after the major…

Taipei is set to remain the main economic hub and largest consumer market in Taiwan through to 2025. Due to successful digitalisation efforts, the capital ranks among the leading smart cities in the world. Nevertheless, overpopulation and rising…

Small cooking appliances witnessed steady growth in retail volume terms in 2021, but the performances within the various categories were mixed. For example, slow cookers, breadmakers and deep fat fryers witnessed significant declines in retail volume…

COVID-19 started to have a negative impact on sales of refrigeration appliances after May 2021. Nevertheless, prior to mid-May 2021, energy incentives launched by the Taiwanese government coupled with an extension to the exemption period for its…

The COVID-19 pandemic has not had a significant impact on overall demand for person care appliances in Taiwan. However, the huge drop in interest in electric facial cleansers, prevented stronger growth in personal care appliances in 2021. Personal…

Sales of microwaves remained stable in 2021 due to these appliances being considered as necessities in the daily lives of many consumers. Despite microwaves consuming more electricity than many other cooking appliances, these products are still…

Prior to the surge in COVID-19 cases in May 2021, demand for large cooking appliances was strong with sales boosted by a buoyant real estate market in 2020. However, after the major outbreak of COVID-19 in May 2021, sales growth slowed considerably…

Prior to May 2021, the extension of the exemption period for Taiwan’s Commodity Tax until 15 June 2021 helped fuel demand for home laundry appliances as consumers looked to make savings. However, after the first major outbreak of COVID-19 in May 2021…

Prior to mid-May 2021, overall demand for food preparation appliances remained relatively flat due to a lack of innovation, as well as the fact that consumers were losing interest in juice extractors. Outdated designs, the single purpose of these…

Sales of dishwashers have benefited from dynamic growth due to increased personal health concerns since the start of the COVID-19 pandemic. Driven by this increased focus on hygiene, Taiwanese consumers started noticing the disinfection functionality…

Prior to mid-May 2021, energy incentives launched by the Taiwanese government and the extension of the exemption period for its Commodity Tax till 15 June 2021 contributed to more dynamic growth in air treatment products in Taiwan. However, following…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in…

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Taiwan.

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…

EasyCard and iCash are the major transportation cards in Taiwan although these cards are also widely accepted at retail and foodservice merchants. Prior to the outbreak of COVID-19 pre-paid cards such as these were seeing dynamic growth, being seen…

Overall transactions have continued to decline in 2021 in current value terms with consumers continuing to show a more conservative approach to spending, with a greater focus on essential goods such as food. Conversely, spending on big-ticket items…

Digital banks (neobanks) Rakuten Bank and LINE Bank were both launched in 2021 with both providing similar retail banking services including deposits, transfers, personal loans and debit cards. Another neobank, Next Bank, is also set to launch in…

Credit card promotions have continued to be seen in Taiwan in 2021 despite a surge in cases of COVID-19 resulting in a drop in transactions. Credit card issuers have adapted their offer to the changing consumer shopping habits seen since the start of…

The Taipei city government rolled out its latest COVID-19 relief package in 2021 to help consumers through the economic challenges presented by the pandemic. These measures ranged from tax exemptions to cash handouts and loans with reduced interest…

Card lending in Taiwan has registered a further decline in gross lending in 2021, after a decline in 2020. The COVID-19 pandemic and the economic uncertainty it has created has pushed people away from card lending due to the high interest rates…