Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Strategy Briefing

    Strategy Briefing

    Information and Communications in Asia Pacific

    Jul 2018

    Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

    US$1,325
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    Country Report

    Country Report

    Packaging Industry in the Philippines

    Jul 2018

    Overall packaging benefited from a boost in consumption in 2017, driven by rising spending power among consumers and better economic growth. Both PET bottles and flexible packaging grew dynamically in the year. Within soft drinks, carbonates ...

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    Country Report

    Country Report

    Eyewear in the Philippines

    Jul 2018

    Increasing health initiatives and image consciousness of consumers have brought stability to the eyewear market in the Philippines, thanks to the increasing knowledge of such issues among local consumers, not least due to the various social media ...

    US$1,210
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    Country Report

    Country Report

    Spectacles in the Philippines

    Jul 2018

    The entrance and strengthening presence of retailers like Owndays and Sunnies can be considered revolutionary for eyewear, especially for spectacles, as it has caused a change in consumer behaviour. Before the entrance of such standardised players ...

    US$990
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    Country Report

    Country Report

    Air Care in the Philippines

    Jul 2018

    Car air fresheners generated strong value and volume sales growth in 2017. The product consistently performs well as consumers are keen to maintain a fresh and clean smell in their cars, especially given the humid climate of the Philippines. There is...

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    Country Report

    Country Report

    Bleach in the Philippines

    Jul 2018

    The enduring popularity of bleach compared to other categories within home care such as surface care lies in the multiples uses of the product. Industry sources have confirmed that in the Philippines, bleach usage is divided between laundry care, ...

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    Country Report

    Country Report

    Dishwashing in the Philippines

    Jul 2018

    Hand dishwashing in liquid form performs better than the paste format, which remained present in the Philippines at the end of the review period, due to prevailing consumer habits, such as the perception that it offers greater value for money ...

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    Country Report

    Country Report

    Home Insecticides in the Philippines

    Jul 2018

    Numerous news reports over the dangers of dengue and Zika and campaigns enacted by the Philippines Department of Health, implemented through channels such as educational institutions, have resulted in driving the volume and value sales of home ...

    US$990
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    Country Report

    Country Report

    Laundry Care in the Philippines

    Jul 2018

    Specific areas of laundry care such as liquid fabric softeners, colour safe laundry bleach and fine fabric detergents recorded strong value and volume growth in the Philippines in 2017. The expanding middle class and healthy consumption patterns of ...

    US$990
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    Country Report

    Country Report

    Home Care in the Philippines

    Jul 2018

    Multinational conglomerates such as Procter & Gamble and Unilever continue to capture large share in nearly every category within home care. These companies can harness the multitudes of social media channels to implement extensive marketing ...

    US$2,650
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    Country Report

    Country Report

    Polishes in the Philippines

    Jul 2018

    There are many factors that contributed to the favourable performance of floor polish in 2017. The first is the availability of products being offered. The wide variety of product choices offered by SC Johnson & Son, the leading company with a ...

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    Country Report

    Country Report

    Surface Care in the Philippines

    Jul 2018

    Multi-purpose cleaners is highly competitive due to the high number of brands. Whilst multinational players such as Unilever and SC Johnson & Son continue to dominate the category, mid-tier to smaller companies are attempting to gain ground in light ...

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    Country Report

    Country Report

    Toilet Care in the Philippines

    Jul 2018

    Toilet liquids/foam recorded the highest growth in toilet care in 2017. Unlike other categories within toilet care, such as rim blocks and in-cistern devices that target specific components of a latrine system that a consumer does not check daily, ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in the Philippines

    Jul 2018

    RTDs/high-strength premixes, spirits and wine sales continued to grow in 2017, while the seasonal effect of the elections in 2016 did not impact demand for beer. Unlike previous post-election years, growth in beer significantly influenced packaging, ...

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    Country Report

    Country Report

    Cigarettes in the Philippines

    Jul 2018

    2017 marked the start of unitary taxation of cigarettes, in which every product is to be charged similarly, regardless of its price per pack. This levels the playing field between premium and lower-priced cigarettes, and narrows the price gap among ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in the Philippines

    Jul 2018

    While cigars and cigarillos also experienced excise tax increases, the rising affluence of consumers supported category retail volume sales growth in 2017. As cigars and cigarillos remain luxury and aspirational items, improved economic prospects ...

    US$990
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    Country Report

    Country Report

    Tobacco in the Philippines

    Jul 2018

    Despite retail volume sales growth in cigars and cigarillos and the dynamism of vapour products, the continued fall in demand for cigarettes contributed to a volume decline in tobacco in 2017. The implementation of a unitary tax for cigarettes in ...

    US$2,100
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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in the Philippines

    Jul 2018

    With the nationwide smoking ban and higher excises taxes for cigarettes, vapour products saw growing demand in 2017. Vapour products are not included in Executive Order No 26, which provides for the establishment of smoke-free environments in public ...

    US$990
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    Country Report

    Country Report

    Bags and Luggage in the Philippines

    Jul 2018

    Consumers are increasingly travelling, both locally and internationally, especially as a result of lower airfares. This is helping to boost sales of luggage, bigger bags like backpacks and duffel bags, as well as small bags that serve as travel kits ...

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    Country Report

    Country Report

    Jewellery in the Philippines

    Jul 2018

    It is now more common in the Philippines to celebrate engagements, with jewellery being a popular gift. Over the review period, social media played a huge role in how consumers decide upon which products to purchase with regard to wedding and ...

    US$990
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