Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Gardening in the Philippines

    Apr 2019

    With the increase in food poisoning incidents, urban consumers have become more conscious about what they eat and where food comes from. Fresh food, especially fruits and vegetables, have increasingly faced backlash about the farming methods. ...

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    Home Furnishings in the Philippines

    Apr 2019

    Amidst several policy changes impacting the economy, home furnishings continues to benefit from Filipinos’ increasing household goods spending. The residential property market shows no signs of waning and it is even expanding towards the provinces. ...

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    Home Improvement in the Philippines

    Apr 2019

    Amongst all the home improvement staples, floor covering clocked the fastest growth in 2018, driven by floor tiles and primarily due to the robust construction market, underpinning rapid urbanisation. Much of the demand is due to the increased number...

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    Homewares in the Philippines

    Apr 2019

    Several local manufacturers have successfully captured a share of the Filipino homewares category. Omega Housewares relaunched its brand in 2018 with a strong marketing campaign, the “OMG Omega!” Launched in 1989 by Ramesh Trading Corporation, ...

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    Home and Garden in the Philippines

    Apr 2019

    The Philippines faced several policy changes impacting the economy in general in 2018, but despite all this, Filipino spending on household goods continued to grow. The residential property sector is still on a rise, making new home buyers still the ...

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    Cafés/Bars in the Philippines

    Apr 2019

    The government recognises the opportunity to increase the local production of coffee beans, as demand is dynamic. Local coffee producers are therefore receiving increasing support from the government and from local and international coffee shop ...

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    Consumer Foodservice By Location in the Philippines

    Apr 2019

    According to the biggest developer of shopping centres in the country, SM Prime Holdings, the Philippines is not yet facing an oversupply of shopping centres. In fact, even in Metro Manila, which already looks saturated, there are still new ...

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    Full-Service Restaurants in the Philippines

    Apr 2019

    The prices of raw materials increased in 2018, as tax reforms resulted in inflation. This raised the prices of most basic foods, including raw materials. In 2018, a sugar tax increase had already prompted several restaurants to raise beverage prices ...

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    Limited-Service Restaurants in the Philippines

    Apr 2019

    Store renovation is a strategy used to refresh brands, and players in limited-service restaurants are designing new store layouts and themes. Most brands are going for a more youthful and modern look to attract younger consumers, who are now the ...

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    Consumer Foodservice in the Philippines

    Apr 2019

    The Philippines faced various policy changes which impacted the economy in 2018, raising uncertainties about Filipinos’ future spending. Filipinos were enjoying higher disposable incomes as a result of a reduction in personal tax, but towards the end...

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    Self-Service Cafeterias in the Philippines

    Apr 2019

    There were no self-service cafeterias operating in the Philippines at the end of the review period, and there are currently no expectations of any entering the market over the forecast period. ...

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    Street Stalls/Kiosks in the Philippines

    Apr 2019

    Franchising is growing rapidly in the Philippines. According to the Philippine Franchising Association (PFA), there are around 900 franchises operating in the country, and food is the most popular franchised business. Franchising has become popular ...

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    Away-From-Home Tissue and Hygiene in the Philippines

    Mar 2019

    The economy of the Philippines has been among the best performers in the Asia-Pacific region in recent years and this has attracted investment. In particular, the construction industry and the real estate market have registered outstanding increases ...

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    Nappies/Diapers/Pants in the Philippines

    Mar 2019

    Babies and infants continue to account for a considerable and growing proportion of the Philippine population and this is combining with economic growth and rising incomes to support strong growth in sales of nappies/diapers/pants. In addition, the ...

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    Tissue and Hygiene in the Philippines

    Mar 2019

    Value growth rates continued to accelerate in tissue and hygiene in 2018 as a result of ongoing economic improvements, which led to increased consumer purchasing power in general. The importance of convenience as a demand factor also continued to ...

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    Retail Adult Incontinence in the Philippines

    Mar 2019

    Adult incontinence remains an unpopular category, with retail sales of light adult incontinence remaining negligible. One reason for this is that incontinence is usually only formally addressed once it reaches a fairly urgent stage, i.e. once ...

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    Retail Tissue in the Philippines

    Mar 2019

    Consistent improvements in the Philippine economy in recent years and rising purchasing power are the main reasons for the solid growth seen in sales of retail tissue in the country during the review period. These factors are set to underpin ongoing ...

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    Rx/Reimbursement Adult Incontinence in the Philippines

    Mar 2019

    Sales of Rx/reimbursement adult incontinence remained very low in 2018 as sales in the category plummeted. While the expansion of the healthcare industry and the significant growth seen in the numbers of middle aged and elderly people among the ...

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    Sanitary Protection in the Philippines

    Mar 2019

    Sanitary protection is slated for solid and consistent growth over the forecast period, with population growth, urbanisation and rising affluence all set to support the category’s performance in volume terms. In addition, constant innovation and the ...

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    Wipes in the Philippines

    Mar 2019

    Sales of wipes continues to register positive growth in 2018 as the category benefited from increasing public concern about health and hygiene, a trend which has been evident since around 2013. Virtually all sales in the category are accounted by ...

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