Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Contact Lenses and Solutions in the Philippines

    Jul 2019

    While current value sales of contact lenses and solutions recorded stable current value growth in 2019, actual demand continued to slow, hindered by the aggressive growth of spectacles, as an increasing number of Filipinos searched for the latter as ...

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    Eyewear in the Philippines

    Jul 2019

    Eyewear in the Philippines continued to be dominated by spectacles in 2019, or more specifically spectacle frames. Contact lenses and solutions continued to be challenged by stronger demand and growth for spectacles as image-conscious Filipinos ...

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    Spectacles in the Philippines

    Jul 2019

    Although spectacles continued to record stable volume growth, the rate of growth was slower than that of current value sales with unit prices continuing to gradually rise. With some mid-income consumers continuing to display some price sensitivity in...

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    Sunglasses in the Philippines

    Jul 2019

    Sunglasses continued to be the strongest performer within eyewear in 2019, in both current value and retail volume growth. This performance was driven by several trends amongst Filipino consumers. An increasing interest in travel, especially amongst ...

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    Baby and Child-Specific Products in the Philippines

    Jul 2019

    Despite a rapidly growing population and strong economic growth baby and child-specific products stagnated in retail volume terms in 2018, with value growth only sustained by price rises. This could be explained by the performance of Johnson & ...

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    Bath and Shower in the Philippines

    Jul 2019

    After hair care and skin care, bath and shower is the largest category within beauty and personal care in the Philippines. Nevertheless, unlike the other two categories, bath and shower suffered from a lack of significant product innovation over the ...

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    Colour Cosmetics in the Philippines

    Jul 2019

    Colour cosmetics is one of the most dynamic categories within beauty and personal care in the Philippines with it benefiting from an increase in the number of products available, including more affordable options. One key reason behind this has been ...

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    Deodorants in the Philippines

    Jul 2019

    Although deodorants have long been widely available across the Philippines, their penetration has been weaker among lower-income groups. However, with the availability of smaller pack sizes and more affordable prices, deodorants are becoming more ...

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    Depilatories in the Philippines

    Jul 2019

    The Philippines large population of young women are key to the growth of depilatories. Social media has increased the focus on personal appearance with platforms such as Instagram and Facebook encouraging consumers to invest in products which can ...

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    Fragrances in the Philippines

    Jul 2019

    Mass fragrances continued to dominate value sales in 2018 but the category suffered from a decline in retail volume terms as consumers increasingly traded up to premium fragrances. Over the review period the Philippines saw strong growth in its ...

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    Hair Care in the Philippines

    Jul 2019

    As disposable income continued rise, colourants, salon professional hair care and conditioners and treatments were the most dynamic categories in 2018. While standard shampoos remains the dominant category in hair care, consumers are feeling ...

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    Mass Beauty and Personal Care in the Philippines

    Jul 2019

    Mass colour cosmetics is expected to drive growth in mass beauty and personal care over the forecast period with local consumers embracing popular global brands such as Maybelline and L’Oréal Paris. Thanks to online make-up tutorials consumers are ...

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    Men's Grooming in the Philippines

    Jul 2019

    Men’s grooming continued to see healthy growth in current value terms in 2018, but it continued to be constrained to an extent by the lack of products on offer. Although areas such as men’s skin care and men’s hair care saw new entrants over the ...

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    Oral Care in the Philippines

    Jul 2019

    Dental floss and mouthwashes/dental rinses remained the best performing oral care categories in 2018. This can be largely attributed to rising disposable incomes, which have enabled consumers to add new products to their daily oral care routines. ...

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    Beauty and Personal Care in the Philippines

    Jul 2019

    The Philippines is one of Asia’s fastest-growing countries, with real GDP set to increase by 6.3% in 2019 after gains of 6.2% in 2018. With low unemployment and rising disposable income consumer confidence is improving which is helping to drive ...

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    Premium Beauty and Personal Care in the Philippines

    Jul 2019

    Premium beauty and personal care recorded double-digit growth in current value terms in 2018, continuing the strong performance seen throughout the review period. The Philippines is one of Asia’s fastest growing economies and this saw disposable ...

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    Skin Care in the Philippines

    Jul 2019

    Driven by social media and health and beauty trends there is a growing demand for skin care, including products which are not seen as daily essentials, with this set to flourish over the forecast period. For example, general purpose body care, acne ...

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    Sun Care in the Philippines

    Jul 2019

    Like in many areas of beauty and personal care in the Philippines, there remained a long-standing trend towards sun care products with skin whitening properties. While consumers typically use SPF50 sun protection to help maintain a fair complexion, ...

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    Cigarettes in the Philippines

    Jul 2019

    Tax changes are having a negative impact on sales of cigarettes, with higher prices encouraging consumers to trade down or switch to lower-cost e-vapour devices and heated tobacco. Economy cigarettes were notably impacted by the introduction of ...

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    Cigars, Cigarillos and Smoking Tobacco in the Philippines

    Jul 2019

    Cigars and cigarillos experienced an excise tax increase in 2018, with a 4% rise to a per-cigar tax of PHP6.08. However, the niche of affluent consumers supported retail volume growth in 2018. As cigars and cigarillos remain luxury and aspirational ...

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