Philippines

2022 saw marked growth for beer in the Philippines, in both volume and current value terms, reinforced by a range of factors which contributed to a robust increase in beer consumption across the category. Enhanced consumer mobility, coupled with…

The easing of COVID-19 restrictions and the subsequent higher foot traffic in malls and retail establishments helped drive strong growth in the supermarkets channel in 2022. As more workers returned to urban centres for work, there is more mobility…

With elevated inflation and ongoing economic pressures many consumers remained price conscious in 2022 and continued to focus on necessity products. As such, demand for polishes remained low with the category registering only moderate growth in…

Female Filipino consumers are increasingly looking for clothes that are versatile and can be used in a wide range of situations. This demand is underpinned by a combination of general fashion trends towards more casual apparel, the growing consumer…

Retail sales of bookings continued to grow strongly in constant value terms in 2023. This rebound was driven largely due to pent-up demand, as well as strong growth in domestic tourism and the rising popularity of staycations by domestic travellers.…

Wine consumption in the Philippines saw strong rises in 2022, mainly thanks to the country’s broader recovery post-pandemic. On-trade consumption in particular recorded a notable uptick, with the benefits rippling through to the expansion of the wine…

After enduring a difficult period, RTDs began a journey towards recovery in 2022 in terms of current value sales in both the off-trade and the on-trade, though volume sales continued to decline. Strong on-trade value sales growth was enjoyed by…

Following a remarkable performance across snacks in the Philippines in 2022, there has been an overall deceleration of sales growth in 2023 as consumers have moved towards a normalisation of their spending behaviour. The market witnessed an ongoing…

In spite of the efforts of incumbent players to put forward cost containment measures in order to retain prices as much as possible, 2022 proved to be a challenging year for cigarette industry players. With the higher excise taxes in 2022, cigarette…

Retail value sales of hypermarkets grew in 2022, thanks to the spillover effect of favourable overall retail activity. While consumers remained cautious about moving around, there was a return to hypermarkets, as shown by higher foot traffic in both…

With the smaller store size of its Puregold Extra stores relative to Puregold Supermarket and Puregold Jr, this retail arm of Puregold Price Club was growing in 2022. The smaller store format proved to be beneficial to this discounter as it offers…

With the exception of cigarettes, tobacco products - such as cigars and cigarillos, heated tobacco, and e-vapour products - commanded growth in 2022. The decline in smoking prevalence and governmental support for smokeless alternatives such as heated…

The Philippines' eyewear industry is seeing significant growth in 2023 - a direct result of increased travel and tourism rates. This uptick in tourism was catalysed by an amalgamation of aggressive promotional campaigns led by major airlines and…

The pandemic forced people to stay indoors for significant periods in 2020 and 2021, leading to gardening becoming a more popular pastime. As well as being an enjoyable pastime, gardening also provided an opportunity for consumers to connect with…

As in womenswear, Filipino men continued to opt largely for versatile and comfortable products in menswear during 2022. Demand for comfortable and versatile clothing was supported by the fact that many men continued working from home for much of the…

The economy segment within jeans has seen strong growth as consumers’ budget consciousness has been increased by the challenging economic situation resulting from the impact of the COVID-19 crisis and the global fallout of the Russian invasion of…

In 2022, children’s footwear sales grew significantly on the back of the reopening of schools. However, parents are wary of spending too much on children’s shoes because of the speed at which they outgrow them. Sales of men’s and women’s footwear…

A lot of parents in the Philippines like to post their children’s OOTD (outfit of the day) on social media, which has helped to support “Mommy and Me” outfits, matching children’s outfits with those of their parents. This has stimulated interest in a…

Spirits in the Philippines enjoyed robust rises in 2022. This growth was seen in both retail and on-trade channels, spurred by the escalating mobility during the review period as a greater number of individuals returned to work and consequently…

Wipes continued to be made up entirely of personal wipes, within which baby wipes accounted for the vast majority of sales. Unlike other countries, where consumers use specialised wipes for specific purposes, people in the Philippines prefer to use…