Philippines

The Philippine market saw tobacco products other than cigarettes, such as cigars and cigarillos, e-vapour products and heated tobacco register growth in 2021 thanks to a more favourable economic environment in the country and the roll-out of…

Eyewear suffered a significant, double-digit decline in demand during the COVID-19 pandemic in 2020, albeit not to the same extent as overall personal accessories. All types of eyewear were negatively impacted by restrictions on store operations,…

The urban gardening trend continued in the Philippines in 2021, with many consumers having learned this new pastime during the period of lockdown and home seclusion. Gardening proved popular amongst urban consumers, as it helped to utilise time spent…

As in womenswear, Filipino men opted predominantly for versatile and comfortable products in menswear during 2021. Comfortable and versatile clothing were more appropriate as consumers continued working from home. While a considerable recovery in…

In 2020, jeans faced considerable competition from more comfortable apparel and footwear products such as leggings and sportswear. This switch was prompted by the drastic lifestyle changes that consumers in the Philippines faced in 2020, such as long…

In 2021, children’s footwear sales grew significantly as parents anticipated the reopening of schools. Sales of men’s and women’s footwear also recovered. With the casualisation of dress codes and hybrid working arrangements, Filipino consumers…

In the second half of 2021, demand for products in childrenswear began to recover as children gradually returned to school – after more than a year of home schooling – and wore more outfits by having to change into and out of school clothes during…

Total volume sales of carbonates declined substantially over the course of 2020 as the COVID-19 pandemic placed pressure on demand in both the on-trade and the off-trade. Whilst consumers were still able to shop in grocery retailers throughout the…

Despite the improvement in the Philippine economy in 2021, the cigarettes category continued to struggle and experienced further decline. Market leader, Philip Morris Fortune Tobacco Corp (PMFTC), maintained cost-containment measures to limit the…

In 2022, the snacks market in the Philippines is expected to return to volume growth and see faster current value growth than in the previous year. Biscuits are set to see some recovery, with some major companies promoting such products for in-home…

During the review period, the Philippines saw its middle class expand with standards of living improving and consumers increasingly looking for new things to spend their money on. As wine is seen as a sophisticated accompaniment to special occasions,…

The return to growth of spirit-based RTDs was key to the recovery of RTDs in 2021 as wine-based RTDs continued to decline in popularity. Within spirit-based RTDs, AB Heineken Philippines maintained strong distribution for its leading Tanduay Ice…

The lockdown measures leading to home seclusion benefitted hypermarkets in 2020. During the initial lockdown hypermarkets experienced surging sales as consumers stockpiled grocery products to reduce the frequency of their shopping trips. There was…

Homeshopping was already on the decline before the pandemic emerged in 2020. However, the channel has faced stronger competition from e-commerce as all forms of retailing turned online during the pandemic and subsequent lockdowns. As such, the…

Puregold Price Club continues dominating discounters in 2021 as it is the only player present in the channel with its Puregold Extra brand. In 2020, Puregold Extra continued its expansion, albeit at a slightly slower rate than pre-pandemic.…

Beer suffered heavy losses in total volume terms in 2020 as the COVID-19 pandemic and resulting containment measures limited access to beer. Not only were on-trade outlets forced to close for a large part of the year but there was also a ban on the…

In 2021, sales of womenswear demonstrated positive growth. This comes after a steep decline in the previous year when demand for new apparel and footwear was negatively affected by the COVID-19 pandemic and ensuing lockdowns. Nonetheless, some…

In 2020, supermarkets was one of the channels that benefitted from the lockdown restrictions. Firstly, players benefitted from stockpiling upon the announcement of the initial lockdown in March. Though the demand stabilised throughout the year (as…

The rate of growth in retail current value sales of polishes accelerated during 2021 but remained slightly below pre-pandemic levels. During 2020, many Filipinos were forced to prioritise their spending during the pandemic due to rising unemployment…

Gum is set to continue to experience contraction in 2022, having already seen double-digit current value decline in the previous two years as the COVID-19 crisis led to a marked reduction in opportunities for impulse purchases. Even though e-commerce…