Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Cigarettes in the Philippines

    Jun 2021

    The distribution of cigarettes in the Philippines was negatively affected by the pandemic in 2020. Indeed, between March and May 2020, incumbent players experienced distribution hiccups as there was greater prioritisation of delivery of food, ...

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    Country Report

    Country Report

    Tobacco in the Philippines

    Jun 2021

    Coronavirus (COVID-19) had a notable impact on tobacco in the Philippines in 2020. First off, the strict national lockdown enacted between March and May 2020 limited the distribution of cigarettes and mandated store closures particularly effected ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in the Philippines

    Jun 2021

    Sales of cigars and cigarillos plummeted in 2020 as COVID-19 spread through the Philippines. Notably, cigars and cigarillos’ main distribution channel, tobacco specialists, had to abide by limited operating hours between March and May 2020 because of...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

    Jun 2021

    The COVID-19 pandemic presented a challenge to the distribution of smokeless tobacco, e-vapour products and heated tobacco in the Philippines in 2020. Notably, tobacco specialists, ranging from mall-based tobacco retailers to neighbourhood vape ...

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    Country Report

    Tobacco Free Oral Nicotine in the Philippines

    Jun 2021

    Consumer knowledge on tobacco free oral nicotine remained limited in the Philippines in 2020. However, its emergence showed the potential for tobacco-free products. Within tobacco free oral nicotine, consumers could find nicotine pouches in the ...

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    Country Report

    Cider/Perry in the Philippines

    May 2021

    The nationwide lockdown has taken its toll on on-trade sales in cider/perry, with bars and restaurants being forced to close and consumers having fewer opportunities to try different varieties. Furthermore, as a category that is popular with foreign ...

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    Country Report

    Country Report

    Spirits in the Philippines

    May 2021

    As was the case for all categories of alcoholic drinks, sales of spirits through the on-trade channel were hard hit by COVID-19 as the lockdown resulted in the closure of bars, restaurants, and other foodservice outlets. The alcohol ban/restrictions ...

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    Country Report

    Country Report

    Wine in the Philippines

    May 2021

    During the review period, the Philippines saw its middle class expand with standards of living improving and consumers increasingly looking for new things to spend their money on. As wine is seen as a sophisticated accompaniment to special occasions,...

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    Country Report

    Rtds in the Philippines

    May 2021

    RTDs, particularly wine-based RTDs and spirit-based RTDs, were already experiencing challenges prior the COVID-19 pandemic in 2020 being hampered by the increasingly sophisticated drinking habit of local consumers and the increasing preference for ...

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    Country Report

    Country Report

    Beer in the Philippines

    May 2021

    Beer was one of the most negatively impacted categories in alcoholic drinks in 2020, primarily because of the lockdown restrictions and the alcohol ban implemented from March to June 2020. The closures of most on-trade establishments hurt on-trade ...

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    Country Report

    Country Report

    Alcoholic Drinks in the Philippines

    May 2021

    Between March and June 2020, the country underwent a strict lockdown that included measures such as the closure of all non-essential stores and businesses and a total ban on consuming alcohol. This naturally had a strongly negative effect on ...

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    Country Briefing

    Country Briefing

    Households: The Philippines

    May 2021

    Rapid urbanisation and changing social norms are set to spur expansion of single person households by 2040. Rapid urbanisation is expected to continue posing rising socioeconomic and sustainability challenges, such as uncontrolled urban sprawl, a ...

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    Country Report

    Premium Beauty and Personal Care in the Philippines

    May 2021

    Despite the fact that affluent consumers who tend to purchase premium beauty and personal care were less likely to have been impacted financially by the pandemic, the category recorded notable declining value sales in 2020. This was mainly as a ...

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    Country Report

    Fragrances in the Philippines

    May 2021

    After sun care, fragrances was the most negatively impacted category within beauty and personal care in 2020 as a result of the pandemic and the various restrictions including lockdowns imposed by the government in an attempt to control the spread of...

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    Country Report

    Country Report

    Baby and Child-Specific Products in the Philippines

    May 2021

    Prior to the announcement of a lockdown in the Philippines as the pandemic gained momentum, local consumers were seen to panic buy essential products for their children, leading to a supply shortage in some retailers. Following the initial stage of ...

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    Country Report

    Country Report

    Hair Care in the Philippines

    May 2021

    Demand for hair care notably increased in 2020 as a result of initial panic buying of products that consumers deemed to be essential once the lockdown restrictions were announced. This scenario particularly benefited volume sales of standard ...

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    Country Report

    Country Report

    Colour Cosmetics in the Philippines

    May 2021

    Demand for colour cosmetics significantly declined in 2020 as a direct result of the home seclusion trend, as the government introduced a lockdown mid-March in an effort to control the spread of the virus. Lack of socialising occasions and employees ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in the Philippines

    May 2021

    Mass products continued to dominate value sales of beauty and personal care in the Philippines in 2020 due to their greater affordability to the majority of the population. However, demand for a number of products was significantly reduced during the...

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    Country Report

    Country Report

    Bath and Shower in the Philippines

    May 2021

    Due to the essential nature of bath and shower in the Philippines, the announcement of a lockdown in early 2020 as a result of the pandemic resulted in initial panic buying amongst consumers, with many retailers experiencing product shortages. This ...

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    Country Report

    Country Report

    Oral Care in the Philippines

    May 2021

    Oral care experienced an upturn in demand in 2020 as a result of the pandemic and subsequent lockdown. The category is deemed an essential part of personal hygiene routines in the Philippines, and consumers displayed stockpiling behaviour for many ...

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