Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Country Briefing

    Sustainability: The Philippines

    May 2020

    Philippine energy sector’s reliance on fossil fuels and coal is complicating the country’s aim to reduce carbon emissions. Despite high levels of precipitation, the country lacks water collection and treatment facilities leaving 7.2% of population ...

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    Country Report

    Country Report

    Pet Care in the Philippines

    May 2020

    Pet care in the Philippines demonstrated continued improvement in its performance in 2020. This was underpinned by increased sales of dog food, with the increasing popularity of dogs as pets, a greater propensity for owners to feed their dogs ...

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    Country Report

    Country Report

    Pet Products in the Philippines

    May 2020

    Pet products saw an improved performance in 2020 compared to 2019, with pet healthcare being a key contributor to growth. Flea/tick treatments, in particular, hold the lion’s share of pet healthcare, driven by the high interest in dogs as pets. ...

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    Country Report

    Country Report

    Other Pet Food in the Philippines

    May 2020

    The category’s growth remained stable in 2020, with potential performance continuing to be adversely affected by alternatives such as live insects/worms, which can be fed to some fish species and reptiles. The category’s growth is expected to remain ...

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    Country Report

    Country Report

    Cat Food in the Philippines

    May 2020

    Cat food saw a continued improvement in its growth performance in 2020 compared with 2019, in both current value and volume terms. Cat food is expected to benefit from growing interest in cats as household pets, as cats are carnivores and thus ...

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    Country Report

    Country Report

    Dog Food in the Philippines

    May 2020

    Dog food saw faster growth in both value and volume terms in 2020 than in 2019. This was partly linked to the continued humanisation of pets, better treatment of household pets, and the increased popularity of dogs as pets. Owners of purebred dogs ...

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    Country Report

    Country Report

    Digital Landscape in the Philippines

    May 2020

    Despite the ongoing increase in the number of internet users in the Philippines including those that access the internet via their mobile phones, digital connectivity still lags behind other countries. One of the factors is linked to internet speed ...

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    Country Report

    Country Report

    Digital Commerce in the Philippines

    May 2020

    Despite local digital connectivity in the Philippines lagging behind other countries, digital commerce continued to record impressive growth in 2019 due to favourable conditions including a stable economy, increasing purchasing power and a growing ...

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    Country Report

    Country Report

    Digital Consumer in the Philippines

    May 2020

    Digital commerce in the Philippines continued to build upon its strong performance over the review period with impressive growth rates recorded by a number of industries. While retailing remained the largest industry in value sales terms, with a ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    May 2020

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Briefing

    Country Briefing

    Households: The Philippines

    Apr 2020

    The Philippines has one of the world’s most vibrant household markets, with rapid growth in the number of households, a dynamic real estate market, and increasing household purchasing power. However, strong economic growth has presented challenges, ...

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    Country Profile

    Country Profile

    Philippines: Country Profile

    Apr 2020

    The economy is growing at a healthy pace. The government’s social distancing COVID-19 measures will weigh on domestic demand, whilst the slowdown abroad, caused by COVID-19 will affect tourism, trade and remittances. Global supply chains have also ...

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    Country Report

    Country Report

    Home Furnishings in the Philippines

    Apr 2020

    With the positive economic prospects in the labour market, consumers had higher disposable income for big-ticket items in 2019, and amidst several policy changes impacting the country’s economy, home furnishings continued to benefit from Filipinos’ ...

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    Country Report

    Country Report

    Gardening in the Philippines

    Apr 2020

    In 2019, horticulture saw the highest value growth in gardening, with seeds, indoor plants and “other” horticulture respectively posting the highest growth percentages within that category. Watering also saw high value growth over the year. These ...

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    Country Report

    Country Report

    Home Improvement in the Philippines

    Apr 2020

    Urbanisation, positive economic prospects and higher disposable income of consumers have driven the growth of do-it-yourself home improvement in the Philippines, where hand tools and power tools saw the highest value growth in 2019. Within floor ...

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    Country Report

    Country Report

    Home and Garden in the Philippines

    Apr 2020

    The home and garden market in the Philippines again saw strong value growth in 2019, as it continued to be driven by increased new home buying, a rising number of younger consumers setting up their first households and higher interest in growing ...

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    Country Report

    Country Report

    Homewares in the Philippines

    Apr 2020

    Homewares posted the highest growth among all home and garden categories in 2019. It continues to flourish for several reasons, one of which is thanks to younger consumers bringing snacks and meals to work to save on costs. This has contributed to ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in the Philippines

    Apr 2020

    Shopping centre operators paid increasing attention to providing foodservice options in order to differentiate their offer from rival retailing options, including e-commerce, and target the growing consumer interest in experience, and particularly ...

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    Country Report

    Country Report

    Limited-Service Restaurants in the Philippines

    Apr 2020

    Home to fast food giants such as Jollibee and McDonald’s, limited-service restaurants remained the largest category in consumer foodservice in 2019. It also proved to be the fastest-growing category in consumer foodservice during the year, driven by ...

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    Country Report

    Country Report

    Full-Service Restaurants in the Philippines

    Apr 2020

    While overall consumer foodservice felt the impact of more challenging economic conditions and less favourable consumer sentiment towards the end of the review period, full-service restaurants is in a stronger position to recover than some other ...

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