Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Bottled Water in the Philippines

    Mar 2019

    Unlike other soft drinks categories, bottled water did not contract in volume in 2018, as prices remained competitive. There is an expanding middle class and rising demand for clean and healthy beverages, thus there is an increasing preference for ...

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    Carbonates in the Philippines

    Mar 2019

    2018 was a challenging year for carbonates, with the implementation of the tax on sugar-sweetened beverages in January 2018. Incumbent players, particularly Coca-Cola FEMSA Philippines and Pepsi-Cola Products Philippines Inc, banked on a more ...

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    Concentrates in the Philippines

    Mar 2019

    For years, powder concentrates has relied on its price competitiveness to drive volume. However, the sugar tax in 2018 badly hit the performance of powder concentrates, with prices a 25-30g pack size, which converts to one litre of RTD juice or tea, ...

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    Energy Drinks in the Philippines

    Mar 2019

    Energy drinks, particularly those sold in traditional retailers, and which compete with carbonates, were not spared the negative effects of the sugar tax. Economy brands like Cobra and Sting raised their prices by as much as 25%, and this created ...

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    Juice in the Philippines

    Mar 2019

    Following a weak performance during the post-election period, juice drinks declined further in 2018, as there were price rises for brands in the economy segment targeting children. The decline of the category was exacerbated by the loss of price ...

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    Soft Drinks in the Philippines

    Mar 2019

    The introduction of sugar tax in 2018 impacted volume sales across most categories. This led to consumers gravitating towards smaller and more convenient pack types. Despite players constantly improving their routes to market and enhancing marketing ...

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    RTD Coffee in the Philippines

    Mar 2019

    Prior to the entry of Tirta Frisendo Jaya’s Kopiko 78, much of the sales of RTD coffee came from modern channels. The price leadership of the top-selling brand has encouraged sari-sari stores and other traditional retailers to carry RTD coffee,. ...

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    RTD Tea in the Philippines

    Mar 2019

    Following a year that was challenging as a result of the post-election effect, RTD tea declined further in volume in 2018, as incumbent players increased prices as a result of the sugar tax. However, the leading player, Universal Robina Corp, ...

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    Sports Drinks in the Philippines

    Mar 2019

    The consumption of sports drinks has long been associated with athletic and vigorous activities, with the active sponsorship and marketing campaigns of incumbent players in sports leagues. This perception rides on the growing interest of different ...

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    Country Profile

    Country Profile

    Philippines: Country Profile

    Mar 2019

    The economy is growing at a healthy pace. Consumer spending will be the main driver. Growth will be supported by, by household consumption, government spending, investments driven by public and private construction, a reduction in the cost of doing ...

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    Coffee in the Philippines

    Mar 2019

    The category registered retail volume and current retail value growth in 2018 despite increasing price competition particularly in coffee mixes, driven primarily by the greater shift to twin packs. As more consumers recognised greater value in this ...

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    Other Hot Drinks in the Philippines

    Mar 2019

    While coffee and tea were not affected by the sugar tax implemented in 2018, the tax (six pesos per litre) was levied on malt-based hot drinks, the largest category within other hot drinks, despite its high milk content. The tax accounted for that ...

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    Hot Drinks in the Philippines

    Mar 2019

    While the performance of hot drinks remained positive, the category continued to face challenges as instant standard coffee became more unpopular, instant coffee mixes experienced a price war as more consumers shifted to twin packs, and sugar tax ...

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    Tea in the Philippines

    Mar 2019

    Tea penetrated households regardless of income level as health consciousness drove growth. Consumers gravitated more towards green tea and fruit/herbal tea products rather than black tea, which accounted for the bulk of the category, particularly as ...

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    Apparel Accessories in the Philippines

    Feb 2019

    Hip-hop snapback hats, bucket hats, neon-coloured bonnets and even colourful bandanas are just a few of the fashion pieces that made a comeback in 2018 thanks to the retro fashion trend. The biggest players in apparel accessories, SM Inc and H&M ...

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    Childrenswear in the Philippines

    Feb 2019

    Price-sensitive consumers are seeking ways to compensate for rising inflation due to the current economic conditions in the country. One of the ways to resolve this problem is by purchasing childrenswear in department stores, which are usually much ...

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    Footwear in the Philippines

    Feb 2019

    Innovations and developments in footwear are increasingly being influenced by collaborations with a wide range of iconic players. Such partnerships appeal to consumers by creating a limited and unique image. For example, after opening its first store...

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    Country Report

    Hosiery in the Philippines

    Feb 2019

    Over the review period, online retail channels were used by small players as a convenient means of selling hosiery goods. Usually, small online players offer more unique designs to appeal to consumers, who are exposed to wide selections of hosiery in...

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    Country Report

    Country Report

    Jeans in the Philippines

    Feb 2019

    With globalisation and rising consumer image consciousness, individuality is being encouraged, even when it comes to jeans. Of course, a large percentage of the population continues to follow current fashion trends. However, players will need to also...

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    Menswear in the Philippines

    Feb 2019

    Comfort is becoming not just an option for consumers but also a priority when it comes to apparel. This is reflected in the growing inclination towards menswear that matches popular footwear, such as chunky old-school sneakers from leading designer ...

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