Philippines

RECOVERY AND OPPORTUNITIES

In 2021, hosiery, which includes socks, recorded a strong recovery in retail current value sales. This is primarily due to people returning to work at the office, at least for part of the time, and resuming outdoor sports activities. Non-sheer…

In 2021, COVID-19 cases continued to rise in the Philippines with different levels of quarantine measures being implemented from time to time. Retailing players within schools, offices, and commercial clusters have remained affected by varying…

Green Cross Inc’s Zonrox once again strengthened its dominance in bleach during 2021. This brand is strongly supported by above-the-line marketing, with social media growing in importance in this regard. Moreover, it is widely distributed and…

The COVID-19 pandemic could not have come at a worse time for the Philippine concentrates category. With the pandemic situation placing significant pressure on the incomes of many Philippine households, all discretionary spending came under some…

In 2021, the level of household spending is lower than it was pre-pandemic as Filipinos continue to suffer from the financial impact of the pandemic. This is making consumers more price-conscious and more mindful of their consumption of coffee.…

The lockdown measures leading to home seclusion benefitted hypermarkets in 2020. During the initial lockdown hypermarkets experienced surging sales as consumers stockpiled grocery products to reduce the frequency of their shopping trips. There was…

Homeshopping was already on the decline before the pandemic emerged in 2020. However, the channel has faced stronger competition from e-commerce as all forms of retailing turned online during the pandemic and subsequent lockdowns. As such, the…

Puregold Price Club continues dominating discounters in 2021 as it is the only player present in the channel with its Puregold Extra brand. In 2020, Puregold Extra continued its expansion, albeit at a slightly slower rate than pre-pandemic.…

Corruption and human rights abuses hamper the Philippines’ political landscape, whilst economic freedom is slipping. Nevertheless, economic recovery is on track and will be strong compared to regional peers, but inflation and unemployment could…

Home seclusion and the increased number of consumers working from home supported demand for athleisure products in the previous year. As consumers around the archipelago switched to working from home and stayed at home as much as possible,…

Following the declines in retail volume sales experienced across all tea categories in the first year of the pandemic, tea will see a minimal recovery in 2021. Whilst some Filipinos who continue to work from home spent on tea for at-home consumption,…

Following a challenging time for juice during the late review period, the category saw accelerated declines at the onset of the pandemic. Most notably, sales in the key category of juice drinks dropped substantially over the course of 2020 as the…

Baby wipes have been on the market the longest in terms of wipes in the Philippines and also continue to make up the bulk of sales in the overall wipes category. Unlike other countries, where consumers use specific products for specific purposes,…

During 2021, retail current volume sales of dishwashing declined for the first time in more than a decade. As quarantine were eased, local consumers spent less time at home, preparing and eating fewer meals there. As a result, there was less washing…

In 2021, sales of womenswear demonstrated positive growth. This comes after a steep decline in the previous year when demand for new apparel and footwear was negatively affected by the COVID-19 pandemic and ensuing lockdowns. Nonetheless, some…

In 2020, supermarkets was one of the channels that benefitted from the lockdown restrictions. Firstly, players benefitted from stockpiling upon the announcement of the initial lockdown in March. Though the demand stabilised throughout the year (as…

The rate of growth in retail current value sales of polishes accelerated during 2021 but remained slightly below pre-pandemic levels. During 2020, many Filipinos were forced to prioritise their spending during the pandemic due to rising unemployment…

As in womenswear, Filipino men opted predominantly for versatile and comfortable products in menswear during 2021. Comfortable and versatile clothing were more appropriate as consumers continued working from home. While a considerable recovery in…

In 2020, jeans faced considerable competition from more comfortable apparel and footwear products such as leggings and sportswear. This switch was prompted by the drastic lifestyle changes that consumers in the Philippines faced in 2020, such as long…