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Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Philippines: Country Profile

    Jan 2020

    The economy is growing at a healthy pace. Public and private investment should regain traction as new and larger infrastructure projects get under way. Private consumption should continue to hold up well, however the outlook for exports remains weak ...

    US$150
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    Country Report

    Country Report

    Home Laundry Appliances in the Philippines

    Jan 2020

    Self-service laundromats such as Wash-O-Matic have been expanding rapidly in city centres, thus negatively impacting growth in several categories that are struggling to establish a foothold, such as automatic washer dryers. Many consumers would ...

    US$990
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    Country Report

    Country Report

    Food Preparation Appliances in the Philippines

    Jan 2020

    Local consumers are becoming increasingly reliant on quick food options such as packaged food or ordering take-out and ready-to-eat meals. These types of meals are often nutrient-poor, resulting in rising levels of obesity and conditions such as type...

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    Country Report

    Country Report

    Microwaves in the Philippines

    Jan 2020

    A consumer spending boom in the Philippines fuelled by cash remittances from overseas workers and the outsourcing industry, as well as busier lifestyles, have combined to impact the dining habits of Filipinos. Along with overall population growth and...

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    Country Report

    Country Report

    Consumer Appliances in the Philippines

    Jan 2020

    Consumer appliances value and volume sales continued to rise in the Philippines during 2019. Nearly all product categories are seeing growing demand, with air treatment products and home laundry appliances performing particularly well. Rising ...

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    Country Report

    Country Report

    Personal Care Appliances in the Philippines

    Jan 2020

    Sales of personal care appliances are benefitting from rising incomes and consumer access to social media and entertainment news outlets, which provide updates on the latest beauty trends. Higher incomes mean that consumers are able to spend more on ...

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    Country Report

    Country Report

    Small Cooking Appliances in the Philippines

    Jan 2020

    Demand for kitchen essentials in the Philippines continues to be fuelled by population growth, rising incomes, and the increasing number of residential units, with small cooking appliances such as freestanding hobs, kettles, and rice cookers thus ...

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    Country Report

    Country Report

    Dishwashers in the Philippines

    Jan 2020

    Urbanisation rates in the Philippines continue to rise as more consumers shift from rural to metropolitan areas in search of schools and better job opportunities with higher incomes. Consequently, the number of middle and upper income consumers are ...

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    Country Report

    Country Report

    Vacuum Cleaners in the Philippines

    Jan 2020

    Vacuum cleaners remains a tiny niche in the Philippines and is struggling to build mass appeal. Indeed, the category has one of the lowest retail volume growth rates in consumer appliances. Many homes in the Philippines have tiled rather than carpet ...

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    Country Report

    Country Report

    Refrigeration Appliances in the Philippines

    Jan 2020

    Key socioeconomic factors such as a growing population, rising incomes and increased number of residential units are fuelling demand for major appliances in the Philippines. Penetration of refrigeration appliances stands at around 50%, with there ...

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    Country Report

    Country Report

    Air Treatment Products in the Philippines

    Jan 2020

    The hot tropical climate of the Philippines continues to boost volume sales of air treatment products, especially cooling fans. Such fans are considered to be essential for all households as they are more cost-effective and energy-saving compared to ...

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    Country Report

    Country Report

    Large Cooking Appliances in the Philippines

    Jan 2020

    Cookers remains the biggest large cooking appliances category and continued to lead growth in 2019, with this good performance expected to continue over the forecast period. This bodes well for the overall category as cookers accounts for a ...

    US$990
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    Country Report

    Country Report

    RTD Coffee in the Philippines

    Dec 2019

    RTD coffee continued to see off-trade volume and current value growth in 2019, but this was not as dynamic as in previous years. Players, including the category leader Tirta Fresindo Jaya, ran limited marketing activities and promotions, although ...

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    Country Report

    Country Report

    RTD Tea in the Philippines

    Dec 2019

    RTD tea returned to growth in off-trade volume terms in 2019, after a decline due to the implementation of the sugar tax. The leading player, Universal Robina Corp, limited price rises where possible, ensuring affordability for consumers. In ...

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    Country Report

    Country Report

    Soft Drinks in the Philippines

    Dec 2019

    The introduction of a sugar tax in 2018 negatively impacted off-trade volume sales across most soft drinks categories, and led to double-digit current value growth. Volume growth recovered in 2019, as consumers slowly adapted to the new prices, and ...

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    Country Report

    Country Report

    Carbonates in the Philippines

    Dec 2019

    2018 was a challenging year for carbonates, with the implementation of a tax on sugar-sweetened beverages from January, which increased prices. To address this, players banked on more efficient route to market and a more aggressive push for ...

    US$990
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    Country Report

    Country Report

    Sports Drinks in the Philippines

    Dec 2019

    Although sports drinks continued to see off-trade current value growth in 2019, this was due to another year of price rises, as off-trade volume sales saw little movement. In addition to some consumers being put off by higher prices, sports drinks ...

    US$990
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    Country Report

    Country Report

    Energy Drinks in the Philippines

    Dec 2019

    Energy drinks are sugary beverages, and in 2018 the category therefore suffered from the implementation of the sugar tax and significant price rises. However, in 2019 energy drinks recovered, seeing off-trade volume and current value growth, as ...

    US$990
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    Country Report

    Country Report

    Asian Speciality Drinks in the Philippines

    Dec 2019

    There were no sales of Asian speciality drinks in the Philippines in 2019, and the entry of such products is unlikely in the forecast period. ...

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    Country Report

    Country Report

    Bottled Water in the Philippines

    Dec 2019

    Whilst some other soft drinks categories struggled to achieve growth in 2019, mainly due to the continued effect of the sugar tax, bottled water enjoyed dynamic off-trade volume and current value growth. This applied to still bottled water in ...

    US$990
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