Philippines

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Philippines. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Philippines StatisticsConsumer Lifestyles in the PhilippinesPhilippines Country BriefingsFuture Demographics: Philippines in 2030

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    Personal Accessories in the Philippines

    Aug 2020

    Personal accessories sales are expected to decline in 2020 due to the economic impact of the COVID-19 pandemic. Decreasing disposable income, allocation of funds to goods of prime necessity and rising unemployment will be some of the reasons behind ...

    US$1,210
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    Country Report

    Country Report

    Jewellery in the Philippines

    Aug 2020

    One of the notable effects of COVID-19 has been a decline in disposable income among local consumers, with people allocating most of their budgets for necessities. As a result, sales of jewellery will be declining in 2020. Some brands were moving to ...

    US$990
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    Country Report

    Country Report

    Bags and Luggage in the Philippines

    Aug 2020

    Travel restrictions introduced in the wake of COVID-19 hit the tourism and airline industries hard in 2020, resulting in a sharp decline in the sales of luggage in this year. In addition, quarantine measures have been restricting people from leaving ...

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    Writing Instruments in the Philippines

    Aug 2020

    The closure of educational establishments as well as many workplaces will be negatively affecting sales of writing instruments in 2020, although working from home and homeschooling should offset this to some extent. Economic constraints and ...

    US$990
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    Country Report

    Country Report

    Watches in the Philippines

    Aug 2020

    Decreasing disposable incomes among consumers have been significantly hampering the performance of watches in 2020. Retail outlets have been forced to close and supply lines and logistics have been interrupted, even after the initial lockdowns were ...

    US$990
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    Country Report

    Country Report

    Toys and Games in the Philippines

    Aug 2020

    Toys and games is expected to see higher growth than originally forecast in the Philippines in 2020, as a result of COVID-19. However, this overall picture masks two different performances between the categories. Whilst traditional toys and games is ...

    US$2,100
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    Country Report

    Country Report

    Video Games in the Philippines

    Aug 2020

    Video games maintained dynamic double-digit current value growth in 2019. Nevertheless, despite new launches, video games hardware saw a continued current value decline due to the decline of static consoles. In 2019, Nintendo launched the Nintendo ...

    US$990
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    Country Report

    Country Report

    Traditional Toys and Games in the Philippines

    Aug 2020

    Despite the slowing birth rate, traditional toys and games continued to record strong current value growth in 2019, maintaining a trend seen for many years. Dolls and accessories remained the biggest category and also saw the fastest growth in this ...

    US$990
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    Country Profile

    Country Profile

    Philippines: Country Profile

    Aug 2020

    The economy will decline in 2020. The government’s social distancing Coronavirus (COVID-19) measures will weigh on domestic demand, whilst the slowdown abroad, caused by COVID-19 will affect tourism, trade and remittances. Global supply chains have ...

    US$150
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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in the Philippines

    Jul 2020

    Cigars and cigarillos suffered from a lack of visibility in the country. While players have long banked on retail shelf space and partnerships with retailers, many are not allowed to display cigars and cigarillos, with this being dependent on the ...

    US$990
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    Country Report

    Country Report

    Cigarettes in the Philippines

    Jul 2020

    Tax changes had a negative impact on sales of cigarettes in 2019, with higher prices encouraging consumers to trade down or switch to lower-cost e-vapour products and heated tobacco. Since 2017, economy cigarettes have notably been impacted by the ...

    US$990
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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

    Jul 2020

    With greater migration to e-vapour products from cigarettes and new generations of people taking up the habit the category achieved strong growth in 2019. The category of e-vapour products expanded further in 2019 via new product launches as well as ...

    US$990
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    Country Report

    Country Report

    Tobacco in the Philippines

    Jul 2020

    Consumers became increasingly health conscious during the height of the pandemic in the country in 2020, with conflicting reports in the media concerning the susceptibility of smokers to COVID-19. However, as smoking is addictive and habitual and as ...

    US$2,100
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    Country Report

    Country Report

    Men's Grooming in the Philippines

    Jul 2020

    Men’s grooming continued to experience increasing demand and strong current value growth in 2019, driven by the strengthening trend amongst the local male population, especially younger generations, to take a greater interest in their appearance ...

    US$990
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    Country Report

    Country Report

    Baby and Child-Specific Products in the Philippines

    Jul 2020

    While baby and child-specific products continued to record increasing current value growth in 2019, demand for skin care, toiletries and hair care in particular, remained flat. This was partly related to the gradually declining birth rate in the ...

    US$990
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    Country Report

    Country Report

    Fragrances in the Philippines

    Jul 2020

    Fragrances recorded increasing current value growth in 2019 in line with consumers’ rising disposable incomes, as they increasingly looked to treat themselves with non-essential purchases. While mass fragrances continued to dominated value and volume...

    US$990
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    Country Report

    Country Report

    Skin Care in the Philippines

    Jul 2020

    Skin care in the Philippines continued to record increasing current value growth in 2019, as local consumers, heavily influenced by social media and health and beauty trends, invested further in their skin care routines, including products which are ...

    US$990
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    Country Report

    Country Report

    Bath and Shower in the Philippines

    Jul 2020

    Bath and shower continued to be driven by a rise in unit prices rather than a significant increase in demand, particularly for the largest categories of bar soap and body power, which experienced ongoing maturity in 2019. Demand for bar soap is ...

    US$990
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    Country Report

    Country Report

    Mass Beauty and Personal Care in the Philippines

    Jul 2020

    Mass products continued to dominate demand for beauty and personal care in the Philippines in 2019, despite increasing confidence in spending amongst Filipinos due to rising disposable incomes. However, local consumers are showing a greater interest ...

    US$990
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    Country Report

    Country Report

    Hair Care in the Philippines

    Jul 2020

    Hair care continued to record increasing current value growth in 2019, due to the stronger performances of colourants, salon professional hair care and conditioners and treatments, and supported by rising disposable incomes in the Philippines. Women ...

    US$990
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