Hungary

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Hungary StatisticsConsumer Lifestyles in HungaryHungary Country BriefingsFuture Demographics: Hungary in 2030

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    Households: Hungary

    Sep 2018

    The government has launched a number of measures aimed at households, which are impacting consumer behaviour in the country. A new infrastructure project is set to enhance roadways into rural areas, a range of targeted measures have been created to ...

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    Country Report

    Country Report

    Car Rental (Destination) in Hungary

    Sep 2018

    As of the end of the review period there were two car-sharing services covering Budapest and the combined fleet of more than 400 cars was very visible. Although they were not direct competitors to conventional car rental, their growing popularity and...

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    Country Report

    Country Report

    Airlines in Hungary

    Sep 2018

    More and more leisure and business travellers opted for air travel to reach towns and countries further from Hungary: double-digit growth rates were reported from major airports and airlines with routes to the most popular destinations. The growing ...

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    Country Report

    Country Report

    Lodging in Hungary

    Sep 2018

    Lodging site capacity constantly grew, mostly with a focus on Budapest and other destinations famous for thermal water and spa facilities. Most existing facilities, particularly mid-priced hotels, lacked the financial resources to improve standards ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Hungary

    Sep 2018

    The intense price competition between intermediaries resulted in several cases in recent t years when travellers were left at home, or not returned home mostly due to insolvency issues, as in the case of Green Travel by Green Holidays, or ...

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    Country Report

    Country Report

    Travel in Hungary

    Sep 2018

    The positive sentiment in global tourism during the post-recession period kept the Hungarian market growing in 2018. Both inbound arrivals and outbound departures registered further increases as leisure travel still ranked high when it comes to ...

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    Country Report

    Country Report

    Tourism Flows in Hungary

    Sep 2018

    The eternal dilemma for operators in travel and tourism was how to motivate travellers to spend more during their stay: what extra services to cross-sell; or how to upgrade guests to offers with higher margins. Getting visitors to lengthen stays and ...

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    Country Report

    Country Report

    In-Car Entertainment in Hungary

    Aug 2018

    The stabilising economy and rising disposable incomes in Hungary have made it possible for people to spend more on cars and accessories. The number of passenger cars in use reached 3.5 million in 2017, and the average age of vehicles is expected to ...

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    Country Report

    Country Report

    Computers and Peripherals in Hungary

    Aug 2018

    The decline in retail volume sales of computers and peripherals saw a moderate slowdown in 2018. This was due to high-level government support and increasing digital literacy within the population. However, the category is expected to record further ...

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    Country Report

    Country Report

    Home Audio and Cinema in Hungary

    Aug 2018

    Thanks to increasing unit prices and Hungarian consumers’ rising purchasing power, home audio and cinema saw value growth in 2018, despite a volume decline. Quality audio systems are still popular amongst Hungarians, due to the widening range of ...

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    Country Report

    Country Report

    Home Video in Hungary

    Aug 2018

    Televisions is a dynamic category, dominated by LCD TVs. Analogue and plasma TVs are disappearing from households, with demand focusing on LCD TVs and OLED TVs. All Hungarian households have at least one television, and purchases are stimulated ...

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    Country Report

    Country Report

    Imaging Devices in Hungary

    Aug 2018

    Imaging devices continued to decline in Hungary in 2018. The growing popularity and improving cameras on smartphones and photo-video editing and social media applications had a significant impact on the performance of the category. This mainly ...

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    Country Report

    Country Report

    Mobile Phones in Hungary

    Aug 2018

    Smartphones are an indispensable part of everyday life in Hungary. Thanks to innovations and marketing activities by manufacturers, consumers want to keep up with trends. Replacement cycles are becoming shorter, as consumers have rising disposable ...

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    Country Report

    Country Report

    Consumer Electronics in Hungary

    Aug 2018

    In 2018, Hungary had a positive economic outlook, gradually increasing wages and a rising standard of living. With higher disposable incomes, consumers could afford to purchase non-essential products, or choose more expensive or premium models. At ...

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    Country Report

    Country Report

    Portable Players in Hungary

    Aug 2018

    Smartphones have taken over the function of portable media players, resulting in a continuous decline in the review period. Consumers play all kinds of media via their smartphones, since they prefer to purchase and carry only one electronic device. ...

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    Country Report

    Country Report

    Wearable Electronics in Hungary

    Aug 2018

    Wearable electronics recorded spectacular growth from 2014, and further strong growth is expected thanks to innovation. Younger consumers are the main target; however, wearable electronics also serve as accessories for sportspersons. Activity bands ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Hungary

    Aug 2018

    Hungary’s economy has recovered, posting strong growth in 2017. A low interest rate environment could continue to support higher consumer spending and business investment. However, as a very open economy, the threat of a global trade war weighs ...

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    Country Profile

    Country Profile

    Hungary: Country Profile

    Aug 2018

    Hungary’s economy continues to grow at a solid pace. Helped by a rise in wages, consumer spending provides crucial support. Exports, which represent four-fifths of GDP, are growing briskly. Investment will also rise, driven in part due to EU-related ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Country Report

    Country Report

    Cigarettes in Hungary

    Jul 2018

    While the retailing of cigarettes is highly regulated and restricted, players have got used to the new distribution system and it works well, and it is also successful in reducing juvenile smoking. The black market is coming under pressure from tax ...

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