Hungary

Thanks to ample domestic food resources, as well as solid marine and terrestrial area protection, Hungary ranks in the upper half of the Environmental Sustainability Index. A high share of fossil fuels in the energy mix and elevated pollution are,…

Yoghurt and sour milk products is showing more dynamic performance in 2021 than seen in 2020. During the time of lockdowns in 2020, some yoghurt products such as drinking yoghurt fell into declines and, overall, impulse purchases suffered. All…

Whilst still showing positive growth, other dairy is seeing lower sales figures in 2021 compared to 2020. This is attributed to the fact that the boosts seen in 2020 were due to the home-cooking and home-baking trends during the time of lockdowns and…

The Hungarian government, in association with the Hungarian dairy association, Tej Szakmaközi Szervezet és Terméktanács (Milk Interprofessional Organisation and Product Council), has been campaigning to increase milk and dairy consumption rates in…

Since the beginning of the COVID-19 pandemic in 2020, cheese-buying habits have changed. Cheese benefitted from the home-cooking trend during the time of foodservice closures, in addition to seeing a boost from a greater number of snacking occasions…

Butter and spreads is maintaining healthy value growth in 2021, albeit at lower levels than those seen in 2020 when the category saw a boost due to stockpiling and the home-cooking and home-baking trends during the time of foodservice closures due to…

Consumer habits in baby food have not significantly changed due to the event of COVID-19 and sales remain steady in 2021. Store closures in 2020 did not result in strong stockpiling, nor have annual sales been influenced. Baby food is also supported…

The COVID-19 pandemic has significantly impacted travel and tourism in Hungary. Both operators and travellers now have very different concerns, and it has proven crucial for operators to find tactical and agile solutions in order to limit their…

Tourism flows are rebounding in 2021, although the category continues to face challenges due to the event of the COVID-19 pandemic. Regarding inbound tourism, recovery is attributed to the revival of tourists from neighbouring countries first and…

In the same way as other non-essential services, traditional travel agencies also had to close their offices during the critical periods of the pandemic. Although demand was low during this time, there were also Hungarians who started to plan trips…

Hungary has a relatively high rate of vaccinated in its population compared to other neighbouring countries, creating an encouraging situation for a rebound in travel and lodging. Most lodging operators competing in low- to mid-price segments are…

Car rental operators lost the majority of their sales in 2020 and had to implement strict measures in order to survive. Such strategies included reducing fleet sizes, ceasing new car purchases, and moving existing rental fleets to long-term lease…

Airlines were heavily dependent on essential and urgent travel needs during the first five months of 2021, when necessary business trips mostly took place and travellers had to go into ten-day quarantines upon their return. This was clearly…

Consumers’ interest in monitoring their pulse during workouts did not decrease with the closure of gyms and sport facilities during COVID-19 lockdowns. This was because people realised that exercising at home requires more focus on performance…

Users of e-readers do not necessarily purchase new models as many prefer to have the devices repaired instead. Also, potential new users are less willing to invest in e-readers at all, as they would rather spend their money on other electronics that…

The easing of COVID-19 measures in the second half of 2021 is having a positive impact on sales of smartphones in Hungary. The fact that consumers can again meet their friends and relatives without restrictions has built a desire to upgrade their…

While in-car navigation was already recording a strong downturn in sales prior to the arrival of COVID-19, pandemic-related restrictions in travel have hampered demand further, with people staying at home much more. Moreover, in 2021 in-car…

COVID-19 has had a strong negative impact on sales of digital cameras. Restrictions on travel in Hungary have led to less need for digital cameras and, for many consumers, the camera in their smartphone has been enough for them. Fewer people thus…

The popularity of LCD TVs has increased during 2021, because of COVID-19 resulting in having to spend more time at home. Moreover, many sport events have taken place in 2021, such as the Ice Hockey World Championship, the European Football…

Home audio and cinema products continue to lose sales due to the limited number of product innovations, a lack of promotional support and the fact that these devices are not needed by consumers as they can be easily replaced by others, such as hi-fi…