Hungary

Craft drinks, sweets and seasonal novelties are the latest tactic for differentiation. These novelties also serve as a topic to share in social media or put on welcome boards. Operators love to build stories around the process of making sweets, put ...

Retail outlets with a small selling space along high-traffic streets, ones in the close neighbourhood of shopping centres, deliver weaker profits, so tenants are often replaced with consumer foodservice. Primarily, independent limited-service outlets...

Operators had high hopes when VAT on served meals and non-alcoholic drinks was lowered to 5% in January 2018. However, it has not resulted in lower menu prices to secure enough margin to cover mounting expenses and the 4% tourism development tax on ...

Some operators – notably ones branded to a particular ethnic kitchen – add meals from other kitchens to their menus. First, popular Hungarian meals were listed, but other easy-to-prepare meals such as burgers or Mexican or Middle Eastern meals have ...

Hungarian foodservice operators are benefiting from positive trends: a strong flow of tourists, growing disposable income spent on eating out, and the popularity of fringe benefits to support hot meals. The majority of transactions and sales are ...

The majority of self-service cafeterias are located in high-traffic locations to serve large numbers of guests during the weekday lunch break as their peak period. Office buildings or their close neighbourhood in Budapest are where these outlets are ...

Street stalls/kiosks, once considered a boring and cheap format with standardised meals and snacks, is reinventing itself, led by start-up entrepreneurs. Street stalls/kiosks is ideal for testing new ideas as it has a relatively low cost of entry and...

The improving economy is leading to higher living standards and consequently rising demand for AFH tissue. In Hungary the general public and employees expect that bathrooms are well equipped with dispensers and toilet paper, while paper towels or ...

The outlook for nappies/diapers/pants improved due to the positive effects of the government programme supporting families with children. The economy is also improving, and this increases optimism and the willingness to plan more children earlier. ...

The Hungarian economy continued to perform well in 2018. The government is implementing measures to reduce unemployment and increase wages, resulting in growing incomes and increasing consumer spending power. Consumer confidence is at its highest for...

Incontinence is no longer a taboo topic in Hungary, with a growing number of articles and reports appearing in offline and online media helping to raise awareness. General practitioners participate in a patient education programme called “A droplet ...

Despite the relative maturity of retail tissue, value sales were still able to register dynamic growth in 2018, chiefly thanks to strengthening consumer purchasing power. Hungarians can afford to spend more on staples, and tissue products, including ...

As of 2018 the conditions and extent of support for Rx/reimbursement adult incontinence products had not changed. The reimbursement is 80% on moderate to heavy incontinence products, which can be selected from a published set list. It can only be ...

In 2018 the growth of fitness lifestyle trends increased pace in Hungary, with an increasing number of Hungarians regularly going to gyms, running, biking or working out with personal trainers. A positive body image and confidence is especially ...

Hungarians live an increasing high-paced lifestyle. As the economic situation is improving, consumers can afford to purchase more non-essential goods. Convenient, functional solutions are welcomed to make home care easier and faster. Those who can ...

The trend of dynamic growth of BFY reduced sugar beverages started when the government introduced the public health tax in 2012. Avoiding the tax was an incentive to develop new formulas with sweeteners, most importantly in carbonates, and consumers ...

In Hungary, growing demand for BFY products was supported by two key factors in 2018. On the one hand, health consciousness was communicated in programmes launched by the state along with free events organised to check consumers’ blood pressure and ...

Growing demand for functional hydration is one of the most significant trends shaping non-alcoholic beverages in Hungary. The appearance of new functional beverages in bottled water, juices, sports and energy drinks attracted interest and helped to ...

Although similar to other health and wellness categories, fortified/functional packaged food also saw an expansion in retail value sales in Hungary in 2018 due to demand for healthy food products but its growth was less dynamic than the other four HW...

Free from packaged food expanded both in retail volume and current retail value terms in 2018. The number of people diagnosed with lactose and gluten intolerance has been growing in Hungary, fuelling volume sales. The availability and visibility of ...