Hungary

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Hungary StatisticsConsumer Lifestyles in HungaryHungary Country BriefingsFuture Demographics: Hungary in 2030

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    Air Care in Hungary

    Feb 2019

    Air care products are perceived as being non-essential by most home care consumers in Hungary. However, thanks to generally increasing income levels and rising consumer sophistication, the area has recently received increased focus, both from ...

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    Bleach in Hungary

    Feb 2019

    Bleach had reached a high level of maturity by the end of the review period in Hungary, with no significant upturn or innovation expected in the area over the forecast period. Value sales are forecasted to rise marginally thanks to solid demand ...

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    Dishwashing in Hungary

    Feb 2019

    Demand for dishwashing products remained stable in 2018. However, the area itself faced a structural transformation over the review period in Hungary. Thanks to generally higher income levels, even more Hungarian customers can afford to have a ...

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    Home Insecticides in Hungary

    Feb 2019

    Sales of home insecticides continued to be determined primarily by prevailing weather conditions over the review period. After a generally weak year for home insecticides due to mosquito control programmes and the fact that there was no major flood ...

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    Laundry Care in Hungary

    Feb 2019

    Laundry care, as the most dominant area within home care in Hungary, continued to grow over the review period. However, the performance of individual areas fluctuated. For example, the fact that the number of automatic washing machines in Hungarian ...

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    Home Care in Hungary

    Feb 2019

    In 2018, home care continued to see stable growth in Hungary, like throughout the review period. Thanks to the general economic upturn and increasing disposable incomes, Hungarian customers tend to spend more not only on general cleaning products, ...

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    Polishes in Hungary

    Feb 2019

    Polishes sales remained relatively stable over the review period. With volume sales mostly stagnating, retail value sales are mainly being stimulated by average unit price growth. Apart from decreasing demand due to the high level of maturity in the ...

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    Surface Care in Hungary

    Feb 2019

    Surface care, excluding wipes, recorded balanced growth over the review period, with the trend towards sophistication continuing. Apart from popular multi-purpose cleaners, products dedicated for special purposes have also gained traction recently ...

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    Toilet Care in Hungary

    Feb 2019

    Toilet care received strong attention over the review period in Hungary, posting above average growth. Thanks to increasing disposable incomes and the widening range of available toilet care products, consumers are willing to buy more expensive, ...

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    Air Treatment Products in Hungary

    Feb 2019

    Air treatment products recorded stable growth over the review period in Hungary. From simple, easily installable appliances to built-in solutions, there is a wide range for every need at every price level. The category is highly seasonal, since the ...

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    Dishwashers in Hungary

    Feb 2019

    Thanks to the general economic upturn, the penetration rate of dishwashers continuously grew over the review period in Hungary; however, sales were still far from reaching their peak, as dishwashers are to become even more-essential appliances within...

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    Food Preparation Appliances in Hungary

    Feb 2019

    Food preparation appliances are increasingly popular among Hungarian consumers. Thanks to rising interest in healthy lifestyles and various diets, cooking, meal preparation and juicing at home have become everyday routines for many health-conscious ...

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    Home Laundry Appliances in Hungary

    Feb 2019

    The Otthon Melege government subsidy programme was a success story over the review period in Hungary. Thanks to the huge number of applicants in 2017, the Ministry of National Development needed to raise subsidies to HUF2.6 billion, so every ...

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    Large Cooking Appliances in Hungary

    Feb 2019

    Stable growth of large cooking appliances over the review period was supported by the improving real estate market, the growing number of new flats and increasing income levels, which enabled Hungarian consumers to spend more on refurbishing kitchens...

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    Microwaves in Hungary

    Feb 2019

    Microwaves became a rather mature category over the review period. These products were no longer considered as highly fashionable devices, and the growth rates of both replacement and new purchases had started to slow down by 2018. Since the ...

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    Consumer Appliances in Hungary

    Feb 2019

    The positive economic outlook in Hungary continued in 2018. The flagship categories and companies within consumer appliances recorded stable growth, while innovation drove sales further. New trends managed to gain momentum by targeting niche areas ...

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    Personal Care Appliances in Hungary

    Feb 2019

    Since personal care is strongly related to outlook and trends, the category receives much attention via various online platforms and social media sites, which became increasingly popular over the review period in Hungary. Manufacturers tend to target...

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    Refrigeration Appliances in Hungary

    Feb 2019

    After its huge success over the review period, the Otthon Melege government subsidy programme boosted sales outstandingly. In 2017, the original amount of funds was exhausted within a short period and thus the Hungarian government decided to increase...

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    Small Cooking Appliances in Hungary

    Feb 2019

    Thanks to rising living standards in Hungary and culinary trends, there was growing demand for different kitchen utensils, equipment and appliances over the review period. Consumer demand shifted towards multifunctional, convenient, efficient and ...

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    Vacuum Cleaners in Hungary

    Feb 2019

    There were many innovations within vacuum cleaners over the review period, and alternative types of appliances, such as upright and stick vacuum cleaners, gained momentum. These alternatives may have many advantages in terms of convenience and ...

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