Hungary

The initial COVID-19 lockdown in spring 2020 had a positive effect on cigarettes sales, due to stockpiling, boosting volume sales by between 20% and 30% in comparison to the same period (March-April) of previous years. However, the feared ...

Tobacco free oral nicotine was launched in Hungary during 2020 in the form of nicotine pouches. As with all other forms of tobacco in the country, nicotine pouches can only be distributed through the National Tobacco Store network. However, retail ...

The economic shock of the pandemic led to an increase in unemployment and a reduction in the disposable incomes of many consumers. This boosted demand for smoking tobacco, as a growing number of smokers traded down to fine cut tobacco. This followed ...

Having been launched in 2019, retail current value sales of heated tobacco rose more than sixfold during 2020. Initially, the popularity of heated tobacco was largely limited to affluent consumers, but COVID-19 proved to be a major spur to grow, as ...

The initial impact of COVID-19 on tobacco demand was positive, with 20% volume sales growth in annualised terms during February and March 2020. However, a lack of foreign tourists and the cancellation of festivals and concerts in the summer had a ...

Adverse demographic trends and urbanisation are anticipated to change household composition by 2040. The number of Hungarian households is forecast to shrink slowly over the forecast period. Household income growth was negatively impacted by the ...

RTDs are by some distance the smallest part of alcoholic drinks in Hungary, and as a result of the category’s comparatively low base, growth patterns over the review period have been erratic. Total volume sales in 2020 dropped after marginal growth ...

Sales of cider/perry are set to slump in 2020 largely as a result of the pandemic – restrictions on the hospitality sector, as well as social gatherings and distancing, have hit sales in the on-trade hard. However, sales in the category were also hit...

Sales of alcoholic drinks have been hit hard in 2020 as a result of the impact of COVID-19 on consumer habits. The biggest blow to the sector was the sporadic closure of on-trade outlets and ongoing restrictions on social gatherings and the ...

Spirit sales are set to suffer a relatively modest total volume loss in 2020. Demand has remained stable, despite over volume sales in the on-trade being almost halved thanks to pandemic-related restrictions on the hospitality industry. Manufacturers...

The pandemic has strongly affected wine sales in 2020, above all because of the effect of government restrictions on socialisation and movement on on-trade and hospitality sales. On-trade sales collapsed in the first lockdown, and despite sporadic ...

The pandemic has had the greatest effect on trade sales of beer, which saw volumes plummet as the government placed restrictions on movement, entertainment and socialisation that hammered the hospitality industry. Although on-trade was more or less ...

Other pet food has been stimulated by the COVID-19 pandemic, recording a considerable increase in retail volume and retail current value growth in 2020, especially in small mammal/reptile food and fish food. It appears as though the outbreak of ...

Cat food is expected to continue to grow dynamically in 2021, due to an increase in cat adoptions that has swept through Hungary since the outbreak of the COVID-19 pandemic. As consumers have faced long periods of isolation and a reduction in social ...

Pet food and pet products have both performed well since the outbreak of COVID-19 in Hungary, with 2020 proving to be a good year thanks to the dynamic expansion of pet care and strong turnover throughout. Pet food categories recorded double digit ...

Since the outbreak of COVID-19 in 2020, national lockdown restrictions in Hungary have stimulated retail current value growth in pet products. Consumers have had less social contact due to the need for social distancing and home seclusion since the ...

Since the outbreak of COVID-19 in Hungary in 2020, dog ownership has increased considerably throughout the country as consumers have sought companions with which to face the tough times of the COVID-19 pandemic. This surge in dog ownership follows a ...

Colour cosmetics (primarily lip products and facial make-up) recorded one of the highest loss of sales within beauty and personal care during the COVID-19 pandemic. This was due to consumers spending more time at home from late March to May 2020 ...

Depilatories saw some decline in current value and volume terms during 2020. This was largely a result of the national lockdowns, which saw Hungarians confined to their homes. With fewer social events and work outside of the home, many relaxed their ...

Colourants was one of the few categories in hair care with growing sales in 2020. Colourants benefited from at-home hair dyeing as hairdressers were closed during the national lockdown or had limited opening hours. Approximately 70-80% of ...