Our September sale is now live until 30th September 2021! Apply a 15% discount to your cart in Store using promotional code: EQLYSEP21

Hungary

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Sustainability: Hungary

Sep 2021

Thanks to ample domestic food resources, as well as solid marine and terrestrial area protection, Hungary ranks in the upper half of the Environmental Sustainability Index. A high share of fossil fuels in the energy mix and elevated pollution are,…

USD 150
Country Report

Yoghurt and Sour Milk Products in Hungary

Sep 2021

Yoghurt and sour milk products is showing more dynamic performance in 2021 than seen in 2020. During the time of lockdowns in 2020, some yoghurt products such as drinking yoghurt fell into declines and, overall, impulse purchases suffered. All…

USD 990
Country Report

Other Dairy in Hungary

Sep 2021

Whilst still showing positive growth, other dairy is seeing lower sales figures in 2021 compared to 2020. This is attributed to the fact that the boosts seen in 2020 were due to the home-cooking and home-baking trends during the time of lockdowns and…

USD 990
Country Report

Drinking Milk Products in Hungary

Sep 2021

The Hungarian government, in association with the Hungarian dairy association, Tej Szakmaközi Szervezet és Terméktanács (Milk Interprofessional Organisation and Product Council), has been campaigning to increase milk and dairy consumption rates in…

USD 990
Country Report

Cheese in Hungary

Sep 2021

Since the beginning of the COVID-19 pandemic in 2020, cheese-buying habits have changed. Cheese benefitted from the home-cooking trend during the time of foodservice closures, in addition to seeing a boost from a greater number of snacking occasions…

USD 990
Country Report

Butter and Spreads in Hungary

Sep 2021

Butter and spreads is maintaining healthy value growth in 2021, albeit at lower levels than those seen in 2020 when the category saw a boost due to stockpiling and the home-cooking and home-baking trends during the time of foodservice closures due to…

USD 990
Country Report

Baby Food in Hungary

Sep 2021

Consumer habits in baby food have not significantly changed due to the event of COVID-19 and sales remain steady in 2021. Store closures in 2020 did not result in strong stockpiling, nor have annual sales been influenced. Baby food is also supported…

USD 990
Country Report

Travel in Hungary

Sep 2021

The COVID-19 pandemic has significantly impacted travel and tourism in Hungary. Both operators and travellers now have very different concerns, and it has proven crucial for operators to find tactical and agile solutions in order to limit their…

USD 2,100
Country Report

Tourism Flows in Hungary

Sep 2021

Tourism flows are rebounding in 2021, although the category continues to face challenges due to the event of the COVID-19 pandemic. Regarding inbound tourism, recovery is attributed to the revival of tourists from neighbouring countries first and…

USD 990
Country Report

Online Travel and Intermediaries in Hungary

Sep 2021

In the same way as other non-essential services, traditional travel agencies also had to close their offices during the critical periods of the pandemic. Although demand was low during this time, there were also Hungarians who started to plan trips…

USD 990
Country Report

Lodging in Hungary

Sep 2021

Hungary has a relatively high rate of vaccinated in its population compared to other neighbouring countries, creating an encouraging situation for a rebound in travel and lodging. Most lodging operators competing in low- to mid-price segments are…

USD 990
Country Report

Car Rental (Destination) in Hungary

Sep 2021

Car rental operators lost the majority of their sales in 2020 and had to implement strict measures in order to survive. Such strategies included reducing fleet sizes, ceasing new car purchases, and moving existing rental fleets to long-term lease…

USD 990
Country Report

Airlines in Hungary

Sep 2021

Airlines were heavily dependent on essential and urgent travel needs during the first five months of 2021, when necessary business trips mostly took place and travellers had to go into ten-day quarantines upon their return. This was clearly…

USD 990
Country Report

Wearable Electronics in Hungary

Aug 2021

Consumers’ interest in monitoring their pulse during workouts did not decrease with the closure of gyms and sport facilities during COVID-19 lockdowns. This was because people realised that exercising at home requires more focus on performance…

USD 990
Country Report

Portable Players in Hungary

Aug 2021

Users of e-readers do not necessarily purchase new models as many prefer to have the devices repaired instead. Also, potential new users are less willing to invest in e-readers at all, as they would rather spend their money on other electronics that…

USD 990
Country Report

Mobile Phones in Hungary

Aug 2021

The easing of COVID-19 measures in the second half of 2021 is having a positive impact on sales of smartphones in Hungary. The fact that consumers can again meet their friends and relatives without restrictions has built a desire to upgrade their…

USD 990
Country Report

In-Car Entertainment in Hungary

Aug 2021

While in-car navigation was already recording a strong downturn in sales prior to the arrival of COVID-19, pandemic-related restrictions in travel have hampered demand further, with people staying at home much more. Moreover, in 2021 in-car…

USD 990
Country Report

Imaging Devices in Hungary

Aug 2021

COVID-19 has had a strong negative impact on sales of digital cameras. Restrictions on travel in Hungary have led to less need for digital cameras and, for many consumers, the camera in their smartphone has been enough for them. Fewer people thus…

USD 990
Country Report

Home Video in Hungary

Aug 2021

The popularity of LCD TVs has increased during 2021, because of COVID-19 resulting in having to spend more time at home. Moreover, many sport events have taken place in 2021, such as the Ice Hockey World Championship, the European Football…

USD 990
Country Report

Home Audio and Cinema in Hungary

Aug 2021

Home audio and cinema products continue to lose sales due to the limited number of product innovations, a lack of promotional support and the fact that these devices are not needed by consumers as they can be easily replaced by others, such as hi-fi…

USD 990
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More