Hungary

Baby and child-specific products recorded continuous growth over the review period, which reached a peak in 2018. Growing demand for baby and child-specific products was driven by the improving economic conditions in Hungary. The Hungarian government...

Bath and shower products significantly benefited from generally increasing income levels in Hungary over the review period. Moreover, the growing influence of media channels on consumption trends created higher awareness of personal hygiene. Despite ...

Colour cosmetics recorded intensive growth over the review period in Hungary, along with a significant increase in new brands and product types within the category. Thanks to higher disposable incomes, Hungarian consumers can afford to spend more on ...

Demand for deodorants continued to increase in Hungary in 2018, in spite of the fact that the growth potential of deodorants is not particularly high on a per capita basis. Thanks to generally increasing awareness of personal hygiene and higher ...

The share of depilatories within beauty and personal care increased over the review period in Hungary. Despite the fact that the category is rather mature and there is fierce competition from alternatives, such as electronic devices used either at ...

Fragrances registered continuous growth over the review period, thanks to the premium segment in particular. As fragrances are non-essential beauty and personal care products, as disposable incomes rise, demand increases. Since fragrances is a rather...

Hair care registered continuous current value growth in Hungary over the review period. The category has become highly dynamic thanks to the increased focus on innovative product concepts, new product claims and natural ingredients. Thanks to ...

Mass beauty and personal care represented the vast majority of overall sales within beauty and personal care in Hungary over the review period. Since essential personal hygiene products are basic consumer needs, price sensitivity is still the ...

Men’s grooming saw continuous growth in Hungary over recent years. There is an increasing focus on men’s appearance and looks, after women’s trends prevailed over past decades. The range of available products and information about men’s personal care...

Demand for oral care products increased over the review period, thanks to the growth of oral hygiene and increasing incomes in Hungary. As consumers are becoming even more health-conscious in their product choices, and are increasingly willing to ...

Beauty and personal care recorded a continuous rising trend during the review period in Hungary. Thanks to general economic growth, consumers could afford to spend more on their personal hygiene, and also on non-essential beauty products. At the same...

The prospects for premiumisation widened significantly within beauty and personal care in Hungary over the review period. Thanks to increasing disposable incomes in the country, consumers could afford to spend more on higher-priced products. Many ...

Skin care was the main category within beauty and personal care over the review period. Demand for skin care products increased dynamically, as the economic situation improved in Hungary, and manufacturers continuously launched many new brands and ...

Sun care saw stable growth over the review period, thanks to the fact that sun protection received increased attention in Hungary. Sun care products are becoming even more sophisticated, and they are available in various product formats, such as ...

Cat food recorded the most dynamic current retail value and volume performances within pet care in 2019 and this is set to continue over the forecast period. Although cats consume less than dogs, the average unit prices of cat food are significantly ...

Dog food has strong potential for growth over the forecast period. The majority of dog owners continue to feed their dogs table scraps or home-made food rather than purchasing packaged dog food, although this is rapidly changing. Consumers’ growing ...

Although birds remained the most popular pets after dogs and cats, the population continued to fall slightly in 2019, leading to a marginal decline in retail volume sales. Hungarians generally have less spare time which they can dedicate to looking ...

Pet owners are increasingly concerned with extending the lifespan of their pets and providing them with a high quality of life. Growing disposable incomes are enabling dog and cat owners to provide their pets with more premium products featuring ...

Social trends are supporting sales, with the increasing number of single-person households leading to pets increasingly being treated as companions or members of the family. Pet products recorded strong retail value growth across the categories in ...

Craft drinks, sweets and seasonal novelties are the latest tactic for differentiation. These novelties also serve as a topic to share in social media or put on welcome boards. Operators love to build stories around the process of making sweets, put ...