Hungary

Chewing gum saw a second year of decline in retail volume terms in 2023, albeit to a lesser extent than the previous year. Sales of chewing gum remain largely impulse-driven and with more Hungarians working from home, at least on a hybrid basis, they…

Retail volume sales of sales of chocolate confectionery saw a flat performance in 2023. With food prices rocketing, consumers were forced to reduce their expenditure on non-essential items. However, while, price hikes were inevitable, there was some…

Like the other main areas of Hungary’s alcoholic drinks market, cider/perry saw growth in total volume sales slow sharply in 2022 as the rapidly rising cost of living prompted consumers to rein in discretionary spending. It continued to perform…

High penetration of washing machines in Hungary is supporting robust growth in automatic detergents, which continued to perform well in 2022, despite rising prices. Standard and hand wash detergents are generally losing their appeal and are seeing…

Consumers showed strong interest in home care products needed for everyday cleaning and washing activities in 2022. Demand remained resilient, despite the waning threat and concerns surrounding COVID-19, which had provided a strong boost to category…

Much like Budapest, smaller cities and regional areas in Hungary have witnessed significant increases in lodging supply in recent years, particularly since the easing of the pandemic and the ending of related restrictions. A key driver of growth in…

The low cost carriers category looks set to record faster growth in current value sales than its full service counterpart in Hungary in 2023. This is partly because due to their focus on offering more affordable fares, leading low cost operators such…

Portable players were hard to find in retail channels in 2023 and their sales were negligible as technology advances are leading to portable player devices becoming obsolete. In particular smartphone and tablets are replacing the need for portable…

Significant price rises and a high penetration rate in Hungary resulted in volume decline in smartphones in 2023. Fewer consumers were able to replace their smartphone and chose to postpone their purchases until prices were more stable, or they…

Whilst premium wireless headbands were popular during COVID-19 as they had more convenient features for both work and gaming, high inflation and rising prices deterred consumers from paying extra for them in 2023, therefore mass products performed…

High inflation affected volume sales of consumer electronics in Hungary in 2023. While strong value growth was recorded, overall volume sales were flat, with a weaker performance in the first half of the year. Strong demand for consumer electronics…

The normalisation of social activities and relaxation of COVID-19 restrictions positively impacted the tobacco market in 2022, leading to a rebound from its decline in 2021. Initially, there was optimism for the summer and rest of the year, as…

Colour cosmetics recorded robust volume sales rises in 2022, with in Hungary in 2022, with growth led by mascara and lipstick. The ageing population – in particular the increasing number of women above the age of 45 - has contributed significantly to…

Discounters was the largest grocery retail channel in 2022. It recorded the highest current value growth within grocery retailers even before COVID-19, and despite becoming the largest grocery retail channel in 2020, dynamic growth continued during…

Wipes recorded further double-digit current value growth in 2022 benefitting from soaring inflation and a continued increased consumer focus on hygiene in the wake of the COVID-19 pandemic. All category members posted positive volume growth except…

All product areas within retail tissue in Hungary saw positive volume growth and even faster current value growth with the latter thanks to strong price increases as inflation soared in 2022. Hungarian consumers were fearful of further price hikes…

Volume growth rates for men’s and women’s footwear in 2022 were substantially stronger than those recorded in 2021. Both categories saw demand pick up as more Hungarians returned to the office and started regularly socialising again in line with the…

Televisions recorded slight volume growth in 2023, with OLED TVs seeing strong double-digit growth as consumers looked to upgrade their older televisions with screens offering high picture and sound quality, which are light and have more…

Sugar confectionery saw a mixed performance in 2023, with volume growth rates varying according to subcategory. With food inflation running at record levels, retailers focussed on rationalising their product portfolios in favour of their best-selling…

Retail sales of ice cream saw modest growth in volume terms in 2023, following the stagnant performance of the previous year. This was largely due to an increase in demand for take-home dairy ice cream, particularly bulk varieties, which represent…