Hungary

Although childrenswear registered decline across all girls’ and boys’ apparel and baby and toddler wear in 2020, the category performed better than womenswear and menswear, as babies and small children outgrow clothes quickly and require updates to ...

Although sportswear suffered from closure of non-essential retail and lack of sporting events in 2020, the decline in sales was mitigated to some extent by a boom in running and cycling activities as Hungarians sought to improve their health and ...

Although all categories within menswear saw a significant decline in both current value and volume terms in 2020, some performed better than others. As more men participated in sports to maintain health and wellbeing during the pandemic, they bought ...

Fast fashion retailers H&M Hennes & Mauritz and New Yorker Hungary reinforced their prime positions in womenswear in 2020. H&M Hennes & Mauritz continued to boost its sales thanks to a rise in the number of its stores in Hungary, with a presence in ...

While there was less demand for accessories in general, other apparel accessories saw exceptional retail value growth in 2020, as this subcategory includes face masks which were bought in large quantities by almost all consumer groups. This trend ...

The effect of the COVID-19 pandemic on sales of apparel and footwear was significant in Hungary in 2020. According to the Central Statistical Office’s April retail data, the turnover of textile, clothing and footwear stores decreased by 90%, and not ...

Elegant and street footwear suffered losses in spring, but started to recover during autumn as restrictions eased. There was a huge boom in sports such as running and cycling during the pandemic, which could be performed on an individual basis and ...

Lockdown and a reduction in social events led to a decline in sales of jeans in 2020. Many Hungarians stayed at home to work not only during the lockdown period but when the restrictions were eased, although there was some recovery of current retail ...

Calzedonia Hungary Kft extended its lead in hosiery in 2020 with its Calzedonia brand ahead of rival Tesco-Globál Áruházak Zrt’s private label brand F&F. The former benefited from its wide range of high-quality products aimed mainly at women, demand ...

Due to increased time spent at home as a result of the lockdown, consumers in Hungary looked to create a cosy atmosphere, especially given that the opportunity for social activities and travelling was significantly reduced in 2020. This positively ...

Hungarian consumers are more aware of the importance of cleaning areas where germs are more likely to spread due to growing concerns over hygiene as a result of COVID-19, thus supporting demand in all toilet care areas. Home seclusion and focus on ...

Demand for dishwashing was boosted by home seclusion measures in Hungary during 2020, with consumers spending more time in the home. This resulted in a rise in home cooking, thus boosting both hand and automatic wash sales. Household dishwashers were...

During lockdown in Hungary, surface care sales were boosted significantly by the pandemic and widespread concern over the capability for COVID-19 to live on surfaces for more than 24 hours. The pandemic has revived growth in home care disinfectants, ...

Like elsewhere in the world, the COVID-19 pandemic has significantly impacted the lives of consumers in Hungary, with home seclusion and lockdowns throughout 2020 driving consumers to spend more time at home. The health threat and home seclusion has ...

In 2020, sales of home care products in Hungary were boosted by stockpiling among consumers in response to COVID-19. Another impact of the lockdown has been a shift towards larger packaging formats that last longer and are more cost effective. ...

The impact of the pandemic on home insecticides sales during 2020 was limited as demand in this area is seasonal and dependent on weather conditions. Home insecticides are a distress product, considered necessary and essential when there is a high ...

In response to the pandemic, Hungarian consumers are looking to keep their homes clean and germ free. As bleach is known as being highly effective, it was strongly stockpiled during the first lockdown and remained in high demand throughout the year. ...

Demand for polishes declined in Hungary during 2020 as consumers focused their attention on surface care products with antibacterial properties, which are not common in polishes. With the evident health threat from COVID-19, home care products with ...

NH natural mineral bottled water still achieves growth despite maturity in Hungary. The country is renowned for the excellent quality of its natural mineral water, and the great majority of bottled water falls in the NH category. Thanks to the ...

Consumer concern about health has strengthened in Hungary due to the COVID-19 pandemic. An increasing number of consumers are concerned about the health effects of drinks and food products, therefore they tend to choose healthier products, with ...