Hungary

Hungary holds sufficient water reserves, yet declining precipitation levels and rising annual temperatures are causing droughts and heat waves, declining water levels in major rivers and water shortages. Generating the lion’s share of its electricity...

In 2020, the COVID-19 lockdown in Hungary looks to be generally stimulating extra demand in the retail categories of tissue and hygiene. Mainly for the purposes of stockpiling, consumers have been investing more in retail adult incontinence, toilet ...

Tourism in Hungary experienced significant growth in 2019, with both inbound arrivals and domestic trips on the rise, increasing demand for AFH tissue and hygiene products. The country’s strong economic growth and the even stronger increases in ...

The baby wipes category continued to accelerate in value and volume sales terms in 2019. These household items are now basic necessities for Hungarians, especially for families with small children, meaning that not only quality but also price play ...

Retail sales continued to grow rapidly in 2019 significantly, with more Hungarians choosing to solve incontinence problems on their own without consulting a GP, due to the fact that the ailment is still regarded as a taboo by many. While the ...

In regard to intimate hygiene items, comfortable and safe products were priorities for consumers in 2019, with the most important requirements being leak protection and maximum comfort. Slim/thin/ultra-thin towels with wings dominated towels, the ...

In 2019, the category was characterised as extremely price-sensitive. Consumers’ propensity to seek promotional offers continued to increase, and they were intensively looking for lower prices, coupons and other discounts, as well as opportunities to...

As a category, Rx/reimbursement adult incontinence was still limited in its scope in 2019, as general practitioners could still only prescribe a limited number of units and for a maximum of three months, and only for heavy cases. This helps propel ...

In 2019, eco trends were increasingly significant in retail tissue, with all major brands working on environmental protection and sustainability in some form. However, it was proving challenging for them to switch from nylon film packaging in the ...

Volume and value sales of cat food recorded further dynamic growth in 2020 with the expansion of the cat population in part due to a growing number of single-person households and more cats being fed prepared food. The booming economy and improved ...

The health and wellness trend continued to influence dog food in Hungary in 2020, with owners wishing to provide their pets with nutritious and healthy food in order to extend their lifespans and improve the quality of their lives. BARF (Biologically...

Pet care records further strong growth in Hungary in 2020 due to the economic upswing and rising purchasing power. There is also still great growth potential as the prepared gap is lower than in most developed countries in Western Europe, allowing ...

In 2020, other pet food records a slight decline in volume, whilst value sales growth continues. Whilst the bird population sees further decline, the small mammal population stagnates, and fish numbers increase as more urban households prefer ...

The improving economic situation in Hungary is contributing to the growing consumer willingness to spend on pet health care, dietary supplements and other pet products to provide high levels of care and wellbeing for pets. As a result, all areas of ...

Hungarian households are enjoying a period of stability, as rising real estate prices, low unemployment, and growing household earnings underpin a period of dynamic consumption. Infrastructure investments in rail are expected to unlock rural regions,...

Shopping malls and other retail hubs, such as close neighbourhoods of hypermarkets, are expected to reposition themselves and adjust their tenant mix. This directly impacts the consumer foodservice operators who have strategically positioned ...

All categories in consumer foodservice show healthy current value sales growth in Hungary in 2019. This is supported by higher wages in Hungary, thus resulting in an increase in disposable incomes, along with strong inbound and domestic tourism ...

Specialist recipes and exotic foods continue to draw consumers in Hungary towards limited-service restaurants. Limited-service restaurants were traditionally associated with unhealthy, cheap junk food. However, limited-service restaurant players have...

Full-service restaurants follows some of the same themes seen with limited-service restaurants, especially around the trend seen for premiumisation. Traditionally, Hungarian consumers prefer value meals and large portions, however we are seeing a ...

Standalone self-service cafeterias are mostly in high-traffic locations within neighbourhoods serving offices and universities, thus to cater to a large number of consumers during lunch breaks. This is a strong strategy, as employment rates are high ...