Hungary

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Hungary StatisticsConsumer Lifestyles in HungaryHungary Country BriefingsFuture Demographics: Hungary in 2030

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    Air Treatment Products in Hungary

    Feb 2019

    Air treatment products recorded stable growth over the review period in Hungary. From simple, easily installable appliances to built-in solutions, there is a wide range for every need at every price level. The category is highly seasonal, since the ...

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    Dishwashers in Hungary

    Feb 2019

    Thanks to the general economic upturn, the penetration rate of dishwashers continuously grew over the review period in Hungary; however, sales were still far from reaching their peak, as dishwashers are to become even more-essential appliances within...

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    Food Preparation Appliances in Hungary

    Feb 2019

    Food preparation appliances are increasingly popular among Hungarian consumers. Thanks to rising interest in healthy lifestyles and various diets, cooking, meal preparation and juicing at home have become everyday routines for many health-conscious ...

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    Home Laundry Appliances in Hungary

    Feb 2019

    The Otthon Melege government subsidy programme was a success story over the review period in Hungary. Thanks to the huge number of applicants in 2017, the Ministry of National Development needed to raise subsidies to HUF2.6 billion, so every ...

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    Large Cooking Appliances in Hungary

    Feb 2019

    Stable growth of large cooking appliances over the review period was supported by the improving real estate market, the growing number of new flats and increasing income levels, which enabled Hungarian consumers to spend more on refurbishing kitchens...

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    Microwaves in Hungary

    Feb 2019

    Microwaves became a rather mature category over the review period. These products were no longer considered as highly fashionable devices, and the growth rates of both replacement and new purchases had started to slow down by 2018. Since the ...

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    Consumer Appliances in Hungary

    Feb 2019

    The positive economic outlook in Hungary continued in 2018. The flagship categories and companies within consumer appliances recorded stable growth, while innovation drove sales further. New trends managed to gain momentum by targeting niche areas ...

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    Personal Care Appliances in Hungary

    Feb 2019

    Since personal care is strongly related to outlook and trends, the category receives much attention via various online platforms and social media sites, which became increasingly popular over the review period in Hungary. Manufacturers tend to target...

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    Refrigeration Appliances in Hungary

    Feb 2019

    After its huge success over the review period, the Otthon Melege government subsidy programme boosted sales outstandingly. In 2017, the original amount of funds was exhausted within a short period and thus the Hungarian government decided to increase...

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    Small Cooking Appliances in Hungary

    Feb 2019

    Thanks to rising living standards in Hungary and culinary trends, there was growing demand for different kitchen utensils, equipment and appliances over the review period. Consumer demand shifted towards multifunctional, convenient, efficient and ...

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    Vacuum Cleaners in Hungary

    Feb 2019

    There were many innovations within vacuum cleaners over the review period, and alternative types of appliances, such as upright and stick vacuum cleaners, gained momentum. These alternatives may have many advantages in terms of convenience and ...

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    Analgesics in Hungary

    Feb 2019

    Although analgesics is quite mature in Hungary, and is one of the largest consumer health categories, it is expected to continue to increase further in the forecast period. The stable, positive performance of the category is driven by a combination ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

    Feb 2019

    Cough, cold and allergy (hay fever) remedies is the largest OTC category, thanks to continuous demand and wide supply. Regarding cough and cold remedies, January is generally the start of the flu season in Hungary, and the length of the season may ...

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    Dermatologicals in Hungary

    Feb 2019

    Dermatologicals showed steady growth over the review period in Hungary, which was mainly driven by demographic and lifestyle trends. Even more consumers suffered from skin conditions, sensitivities, allergies, infections and eczema-related issues, ...

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    Dietary Supplements in Hungary

    Feb 2019

    Dietary supplements increased much faster than vitamins in Hungary over the review period, and saw much more innovation in terms of ingredients and formats. Although such products should be used primarily for prevention and support, many consumers ...

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    Digestive Remedies in Hungary

    Feb 2019

    Digestive remedies saw stable demand in Hungary over the review period, due to the increasing number of digestive problems and the growing need for quick solutions. Busy, hectic lifestyles and increasing levels of stress have a significant impact on ...

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    Eye Care in Hungary

    Feb 2019

    Growth in eye care in Hungary is driven mainly by demographic factors, such as the ageing population, health issues, such as the rising incidence of allergies and diabetes, and general lifestyle trends of the modern age, such as increased exposure to...

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    Herbal/Traditional Products in Hungary

    Feb 2019

    Hungarian consumers were increasingly interested in herbal/traditional products in both OTC categories and in vitamins and dietary supplements over the review period. Hungary has a long tradition of using these products, especially in a ...

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    NRT Smoking Cessation Aids in Hungary

    Feb 2019

    Thanks to domestic legislation, the total number of smokers continuously decreased in Hungary over the review period, and this trend is expected to continue during the forecast period. The government introduced a ban on smoking in public places, ...

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    Consumer Health in Hungary

    Feb 2019

    Changing consumer lifestyles and demographic changes had the main influence on consumer health over the review period. The increasing level of health-consciousness and self-medication, the ageing society and stagnating birth rate, along with the ...

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