Hungary
Hungary StatisticsConsumer Lifestyles in HungaryHungary Country BriefingsFuture Demographics: Hungary in 2030
Country Briefing
Households: Hungary
Sep 2018
The government has launched a number of measures aimed at households, which are impacting consumer behaviour in the country. A new infrastructure project is set to enhance roadways into rural areas, a range of targeted measures have been created to ...
Country Report
Car Rental (Destination) in Hungary
Sep 2018
As of the end of the review period there were two car-sharing services covering Budapest and the combined fleet of more than 400 cars was very visible. Although they were not direct competitors to conventional car rental, their growing popularity and...
Country Report
Airlines in Hungary
Sep 2018
More and more leisure and business travellers opted for air travel to reach towns and countries further from Hungary: double-digit growth rates were reported from major airports and airlines with routes to the most popular destinations. The growing ...
Country Report
Lodging in Hungary
Sep 2018
Lodging site capacity constantly grew, mostly with a focus on Budapest and other destinations famous for thermal water and spa facilities. Most existing facilities, particularly mid-priced hotels, lacked the financial resources to improve standards ...
Country Report
Online Travel Sales and Intermediaries in Hungary
Sep 2018
The intense price competition between intermediaries resulted in several cases in recent t years when travellers were left at home, or not returned home mostly due to insolvency issues, as in the case of Green Travel by Green Holidays, or ...
Country Report
Travel in Hungary
Sep 2018
The positive sentiment in global tourism during the post-recession period kept the Hungarian market growing in 2018. Both inbound arrivals and outbound departures registered further increases as leisure travel still ranked high when it comes to ...
Country Report
Tourism Flows in Hungary
Sep 2018
The eternal dilemma for operators in travel and tourism was how to motivate travellers to spend more during their stay: what extra services to cross-sell; or how to upgrade guests to offers with higher margins. Getting visitors to lengthen stays and ...
Country Report
In-Car Entertainment in Hungary
Aug 2018
The stabilising economy and rising disposable incomes in Hungary have made it possible for people to spend more on cars and accessories. The number of passenger cars in use reached 3.5 million in 2017, and the average age of vehicles is expected to ...
Country Report
Computers and Peripherals in Hungary
Aug 2018
The decline in retail volume sales of computers and peripherals saw a moderate slowdown in 2018. This was due to high-level government support and increasing digital literacy within the population. However, the category is expected to record further ...
Country Report
Home Audio and Cinema in Hungary
Aug 2018
Thanks to increasing unit prices and Hungarian consumers’ rising purchasing power, home audio and cinema saw value growth in 2018, despite a volume decline. Quality audio systems are still popular amongst Hungarians, due to the widening range of ...
Country Report
Home Video in Hungary
Aug 2018
Televisions is a dynamic category, dominated by LCD TVs. Analogue and plasma TVs are disappearing from households, with demand focusing on LCD TVs and OLED TVs. All Hungarian households have at least one television, and purchases are stimulated ...
Country Report
Imaging Devices in Hungary
Aug 2018
Imaging devices continued to decline in Hungary in 2018. The growing popularity and improving cameras on smartphones and photo-video editing and social media applications had a significant impact on the performance of the category. This mainly ...
Country Report
Mobile Phones in Hungary
Aug 2018
Smartphones are an indispensable part of everyday life in Hungary. Thanks to innovations and marketing activities by manufacturers, consumers want to keep up with trends. Replacement cycles are becoming shorter, as consumers have rising disposable ...
Country Report
Consumer Electronics in Hungary
Aug 2018
In 2018, Hungary had a positive economic outlook, gradually increasing wages and a rising standard of living. With higher disposable incomes, consumers could afford to purchase non-essential products, or choose more expensive or premium models. At ...
Country Report
Portable Players in Hungary
Aug 2018
Smartphones have taken over the function of portable media players, resulting in a continuous decline in the review period. Consumers play all kinds of media via their smartphones, since they prefer to purchase and carry only one electronic device. ...
Country Report
Wearable Electronics in Hungary
Aug 2018
Wearable electronics recorded spectacular growth from 2014, and further strong growth is expected thanks to innovation. Younger consumers are the main target; however, wearable electronics also serve as accessories for sportspersons. Activity bands ...
Country Briefing
Economy, Finance and Trade: Hungary
Aug 2018
Hungary’s economy has recovered, posting strong growth in 2017. A low interest rate environment could continue to support higher consumer spending and business investment. However, as a very open economy, the threat of a global trade war weighs ...
Country Profile
Hungary: Country Profile
Aug 2018
Hungary’s economy continues to grow at a solid pace. Helped by a rise in wages, consumer spending provides crucial support. Exports, which represent four-fifths of GDP, are growing briskly. Investment will also rise, driven in part due to EU-related ...
Strategy Briefing
Laundry Care in Eastern Europe
Jul 2018
Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...
Country Report
Cigarettes in Hungary
Jul 2018
While the retailing of cigarettes is highly regulated and restricted, players have got used to the new distribution system and it works well, and it is also successful in reducing juvenile smoking. The black market is coming under pressure from tax ...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More