Hungary

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hungary. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Hungary StatisticsConsumer Lifestyles in HungaryHungary Country BriefingsFuture Demographics: Hungary in 2030

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    Country Briefing

    Income and Expenditure: Hungary

    Jan 2019

    Hungarian consumer market growth is supported by expansionary fiscal policies, increasing disposable income, an improving labour market, and stronger consumer confidence. However, a demographic crisis, surging housing prices, and the country’s huge ...

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    Country Briefing

    Country Briefing

    Natural Resources: Hungary

    Jan 2019

    Although Hungary is dependent on foreign suppliers for its metals and minerals, the country is rich in water resources and has significant agricultural and food production capabilities. Also, the operating nuclear power plant in Paks provides the ...

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    Country Report

    Country Report

    Packaged Food in Hungary

    Dec 2018

    Packaged food recorded stronger growth in 2018 than in the previous year and the average of the review period. In addition to further growth in disposable incomes, leading to increased household spending on food and other items, expansion was also ...

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    Country Report

    Country Report

    Analgesics in Hungary

    Dec 2018

    Although analgesics is quite mature in Hungary, and is one of the largest consumer health categories, it is expected to continue to increase further in the forecast period. The stable, positive performance of the category is driven by a combination ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Hungary

    Dec 2018

    Cough, cold and allergy (hay fever) remedies is the largest OTC category, thanks to continuous demand and wide supply. Regarding cough and cold remedies, January is generally the start of the flu season in Hungary, and the length of the season may ...

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    Country Report

    Country Report

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    Country Report

    Country Report

    Dietary Supplements in Hungary

    Dec 2018

    Dietary supplements increased much faster than vitamins in Hungary over the review period, and saw much more innovation in terms of ingredients and formats. Although such products should be used primarily for prevention and support, many consumers ...

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    Country Report

    Country Report

    Digestive Remedies in Hungary

    Dec 2018

    Digestive remedies saw stable demand in Hungary over the review period, due to the increasing number of digestive problems and the growing need for quick solutions. Busy, hectic lifestyles and increasing levels of stress have a significant impact on ...

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    Country Report

    Country Report

    Eye Care in Hungary

    Dec 2018

    Growth in eye care in Hungary is driven mainly by demographic factors, such as the ageing population, health issues, such as the rising incidence of allergies and diabetes, and general lifestyle trends of the modern age, such as increased exposure to...

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    Country Report

    Country Report

    Herbal/Traditional Products in Hungary

    Dec 2018

    Hungarian consumers were increasingly interested in herbal/traditional products in both OTC categories and in vitamins and dietary supplements over the review period. Hungary has a long tradition of using these products, especially in a ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Hungary

    Dec 2018

    Thanks to domestic legislation, the total number of smokers continuously decreased in Hungary over the review period, and this trend is expected to continue during the forecast period. The government introduced a ban on smoking in public places, ...

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    Country Report

    Country Report

    Consumer Health in Hungary

    Dec 2018

    Changing consumer lifestyles and demographic changes had the main influence on consumer health over the review period. The increasing level of health-consciousness and self-medication, the ageing society and stagnating birth rate, along with the ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Hungary

    Dec 2018

    The growth in paediatric consumer health in Hungary has not primarily been driven by the increasing number of children, since the birth rate stagnated over the review period, which meant that there were relatively fewer babies and young children ...

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    Country Report

    Country Report

    Sleep Aids in Hungary

    Dec 2018

    Sleep aids saw strong growth in Hungary in the review period, as busy, hectic lifestyles and increasing stress caused various types of sleeping disorders. The declining number of hours of sleep, due to the increasing workload for both men and women, ...

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    Country Report

    Country Report

    Sports Nutrition in Hungary

    Dec 2018

    Sports nutrition saw the fastest growth within consumer health in Hungary in 2018, accelerated by the rising number of Hungarians interested in body-building and working out. Lifestyle changes, rising consciousness and education are leading to a ...

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    Country Report

    Country Report

    Vitamins in Hungary

    Dec 2018

    Between vitamins and dietary supplements, vitamins is the more mature category, which is demonstrated by both its growth rate and size. There is a general shift in Hungary from general, reactive treatment to longer-term consciousness regarding health...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Hungary

    Dec 2018

    Weight management and wellbeing is a dynamic category in Hungary, due to the increasing consumer interest in health-related topics, illness prevention and the high rate of obesity. Growth in weight management and wellbeing is mainly driven by the ...

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    Country Report

    Country Report

    Wound Care in Hungary

    Dec 2018

    Wound care saw an uneventful performance in the review period, which is typical for such a mature category. Demand for wound care products is driven primarily by slow increases in real incomes and slight increases in unit prices. The forecast period ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Hungary

    Nov 2018

    Bread, the largest category within baked goods, has seen changes to regulations aimed at improving the quality of products. As a result, the minimum rye content of rye bread has been raised to 60%. The changes have also affected products made from ...

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