Hungary

Spirits, with some fluctuation, stagnated over the review period, as many people left Hungary to work abroad and locals tended to consume lower quantities of spirits. Spirits recorded strong total current value sales growth in 2019, although this was...

Due to the outbreak of Coronavirus (COVID-19) in 2020, alcoholic drinks is expected to experience a slump in the short to medium term. The closure of foodservice establishments and residual channel restrictions and the loss of tourism, large summer ...

The quality of local wine production continued to improve in 2019, with local wineries winning international prizes. As local producers gained more know-how, their development of higher-quality wines, brands/labels positively affected the domestic ...

After a good year in 2018, when consumption expanded and shifted towards premiumisation, beer recorded further positive total volume sales growth in 2019. Consumption continued to shift towards premium and higher-quality products, to the detriment of...

As a relatively new category in Hungary, cider/perry recorded double-digit off- and on-trade volume growth through the review period. While foodservice and retail volume growth rates dipped below this level in 2019, increments remained strong. In ...

Legislators’ attitude towards reduced harm products (e-vapour or heated tobacco) shifted to become more positive and large tobacco manufacturers continued lobbying in 2019. Still, vaping and heated tobacco falls under the same public smoking ban and ...

The multi-step excise tax increase imposed on cigarettes continued in 2019. As a result, unit prices of cigarettes were increased by manufacturers by a small amount every few weeks to maintain stability and avoid price shock effects on demand. ...

Volume sales of cigarettes are set to decline in 2020 due to the expected economic recession, rising unemployment and declining disposable income in the wake of COVID-19. A migration from cigarettes to more economic fine cut tobacco and cigarillos is...

Fine cut tobacco was subject to higher taxes 2017-2019, with two more stages expected to be implemented in 2020, despite it having already reached the minimum EU-mandated levels. The government believes that fine cut tobacco is particularly popular ...

Hungary’s economy will contract steeply in 2020. The economy will be negatively impacted by the measures taken to contain the COVID-19 outbreak. Both domestic demand and export performance will deteriorate due to the limits on trading imposed in both...

Men’s grooming was a dynamic and evolving category in 2019 with all product areas seeing current value growth. This reflected men’s increasing focus on their appearance and the growing range of products for their needs. Premium men’s skin care and ...

All categories of hair care recorded current value growth in 2019. Salon professional hair care saw the strongest growth, while colourants, conditioners and treatments, and medicated shampoos also outperformed the average rate of growth for hair care...

Baby and child-specific products exceeded the average rate of current value growth for beauty and personal care overall in 2019. Indicating the category’s dynamism, several different product areas recorded higher value growth in 2019 than the ...

Bath and shower recorded strong retail value growth in 2019, exceeding the average for beauty and personal care overall. Body wash/shower gel remained the largest category, recording double-digit value growth, followed by liquid soap. Intimate wipes ...

Mass beauty and personal care recorded higher current value growth in 2019 than during the previous year of the review period. The largest categories in 2019 were mass bath and shower, skin care and hair care. Since consumers typically regarded mass ...

Premium beauty and personal care recorded current value growth in line with the average rate for beauty and personal care overall in 2019. Premium fragrances and premium skin care remained the largest categories. Premium facial make-up contained ...

Fragrances recorded current value growth at slightly below the average rate for beauty and personal care in 2019, with premium fragrances posting stronger growth than mass in both value and volume terms. Premium fragrance sets/kits saw the highest ...

All areas within oral care recorded current value growth in Hungary in 2019, with the fastest growth for power toothbrushes, tooth whiteners and mouthwashes/dental rinses. Therapeutic or medical brands of oral care products, notably toothpaste, ...

All categories within depilatories recorded current value growth in 2019. Women’s razors and blades delivered the strongest performance in both volume and current value terms, with similar rates of growth for disposables and systems. Hair ...

All categories of deodorants recorded current value growth in 2019. The more niche areas of deodorant wipes and deodorant pumps recorded the highest and lowest rates of growth respectively. Deodorant wipes, despite growing from a very low base, ...