Hungary

The consumer market in Hungary is expected to sustain growth momentum over 2019-2030. Demographic changes and emigration will result in skills and labour shortages, thus average income will grow rapidly in the short term. Furthermore, strong ...

Hungary’s business environment remains challenging due to increasing governmental intervention in the private sector and prevailing corruption. Clashes with the EU over court independence and pressure on liberal-minded universities, might hinder ...

The Otthon Melege government subsidy programme was a success story over the review period in Hungary. As a result of the programme, annual household expenditure on energy bills is expected to decrease significantly over the forecast period. Home ...

The positive economic outlook in Hungary continued in 2019, albeit the economy began to show signs of slowing down. The flagship categories and companies within consumer appliances recorded stable growth, while innovation continued to drive interest....

Food preparation appliances are becoming increasingly popular among Hungarian consumers. This is in part thanks to rising interest in healthy lifestyles and various diets. As a result, cooking, meal preparation and juicing at home have become ...

The household penetration rate for dishwashers continued on an upward trajectory in 2019, continuing the strong performance seen over the review period. A strong economy and rising incomes is behind this trend, with dishwashers still seen as somewhat...

Thanks to rising living standards in Hungary and culinary trends, there was growing demand for different kitchen utensils, equipment and small cooking appliances over the review period. As a result, consumer demand shifted towards multifunctional, ...

Large cooking appliances continued to benefit from healthy growth in Hungary’s economy and rising income levels in 2019. This enabled consumers to replace older models with newer lines with innovative features. Government schemes relating to housing ...

After its huge success over the review period, the Otthon Melege (“The Warmth of Home”) government subsidy programme continued to boost sales of refrigeration appliances in 2019. This is a Hungarian state support programme that aims to upgrade the ...

Microwaves became a rather mature category over the review period. These products are no longer considered as highly fashionable devices, and the growth rates of both replacement and new purchases had started to slow down by 2019. Since the ...

Air treatment products recorded stable growth over the review period in Hungary, with a warm summer in 2019 helping to sustain steady growth. From simple, easily installable appliances to built-in solutions, there is a wide range for every need at ...

EU eco-design requirements that came into effect in 2017 cover energy efficiency, performance and also product information. Although manufacturers have faced difficulties meeting the new requirements, the ultimate winners of these EU regulations are ...

Personal care appliances is heavily influenced by grooming trends and the media, with consumers often looking to emulate celebrities or sports stars, such as footballers. As a result, players utilise various online platforms and social media sites to...

Hungary’s economy is beginning to cool. The expansion in domestic demand, driven by household consumption and expansion in investment, will continue to play an important role in domestic growth. Consumption growth is supported by a rise in real ...

The Hungarian economy continued to improve in 2019, with low unemployment levels and repeated rises in the minimum wage resulting in a further strengthening of purchasing power, which allowed for greater spending on groceries, including soft drinks. ...

Concentrates continued posting moderate growth in 2019. Hungarian consumers view concentrates as a cheap soft drink, and it has become trendy again thanks to the frequent launches of new flavours and premium, high-fruit-content, health and wellness ...

After the steep increases in volume sales in 2017 and 2018, growth rates of still RTD tea slowed down in 2019, but still remained relatively dynamic, driven by the popularity of these products among Hungarians and supported by the hot summer weather....

Carbonates sales continued to grow in both the off-trade and the on-trade in 2019, and probably ahead of expectations. The positive performance was in large part due to a strong summer season with its hot weather as well as to improving disposable ...

Energy drink sales continued to post stronger than expected growth in 2019. The ongoing popularity and growing consumption of energy drinks is in part due to the continued increase in modern, fast-paced lifestyles in Hungary, with demand from both ...

Sport drinks volume sales are continuing to expand in both the off-trade and on-trade. The exercise and fitness culture continues to reach wider age groups and consumer segments in Hungary. With the desire to lead a fit and healthy lifestyle ...