Nutrition

The government’s efforts to get more Saudis to do sport continued to spur growth over 2019 as people started to participate in more sporting activities. Healthy lifestyles are being promoted with the aim of increasing the percentage of individuals ...

Gym memberships increased in Greece over the review period due to prices becoming more affordable. Most gyms now offer low-cost schemes with long-term subscriptions in line with an increase interest in health and fitness, which is part of the health ...

In Mexico, sports nutrition products are still mainly consumed by professional or semi-professional athletes and serious fitness enthusiasts such as bodybuilders, marathon runners etc. However, the potential consumer base for such products is ...

Sports nutrition is expected to generate significant sales growth during the forecast period as emerging lifestyle trends are likely to broaden the consumer base to include more recreational users. Improved health-awareness coupled with ongoing ...

Sports nutrition continued to be one of the most dynamic products in consumer health in 2019, which is expected to remain the case over the forecast period as well. Sports nutrition is benefiting from a growing consumer base, a widening of ...

Celebrities and sports trainers have helped to make the idea of working out more attractive, while the population have also begun to understand the importance of remaining fit and healthy while ageing. Sports nutrition has benefited from this with ...

Sports nutrition may still be regarded as a niche category due to its still relatively low penetration, but in 2019 its volume sales rose rapidly and it saw the highest value growth by far among all other consumer health care categories. The category...

One of the main macro trends seen across numerous fmcg categories in Denmark towards the end the review period was the greater need for convenience among a consumer base with increasingly hectic lifestyles. This was seen in sports nutrition in 2019 ...

Sports nutrition in Singapore continued to record a stable performance in 2019, dominated by sports protein products, and driven by the ongoing demand for sports protein powder which remains the most popular format. Many core users of this product, ...

Sports nutrition recorded strong growth again in 2019 and this can be attributed mainly to the increasingly prevalent sports and fitness culture among younger Kazakh consumers. It is becoming increasingly important for young men in particular to have...

Convenience and ease of use for consumption will be key factors in the performance of sports nutrition in the coming years. Following the latest launches under the Ettixx, Nutrisport or Weider brands featuring new formats such as “monodose”, “on the ...

Sports protein powder dominates the relatively small sports nutrition category in the Dominican Republic. This could change in the coming years, given the innovations within sports nutrition over the review period and the variety of formats available...

Sports nutrition products are gaining penetration, especially among adults between the age of 18 and 40 that practise sports on a weekly or daily basis. Health and wellness trends are thus strongly impacting this area, with consumers looking to ...

Sports nutrition remained a strongly-growing niche in Kenya in 2019, driven by increasingly healthy lifestyles amongst some consumers who are adopting greater exercise regimes in an attempt to avoid the rising incidence of obesity in the country. ...

Sports nutrition sales are being driven by the fact that increasing numbers of Moroccans are becoming more physically active. The number of gyms operating in the country continues to rise and, according to Euromonitor International data, more than ...

Obesity has increased significantly in Peru in recent years, and consumers are looking for ways to tackle this problem, among them by consuming healthy food and doing exercise. The number of people engaging in running, going to gyms or playing ...

Consumption continued to increase in sports nutrition, driven by increasing demand from its more traditional customer base of athletes, gym-goers, enthusiasts and bodybuilders, but also from expanding usage among non-traditional users. This is helped...

Colombians are becoming increasingly conscious about self-care and wellbeing. Not only are athletes and bodybuilders interested in protein-based diets, but Colombians in general are becoming increasingly aware of protein as a macronutrient, and how ...

Consistent strong sales growth was seen in sales of sports nutrition in 2019. This trend can be attributed mainly to the increasing importance of sport and fitness culture among the Bulgarian population, with younger consumers, notably millennials, ...

Many Czech consumers are adopting healthy lifestyles and following fitness trends, especially those aged 25-40, who often have aspirations of a healthy lifestyle. The typical fitness enthusiasts are young, affluent consumers who invest heavily in ...