NUTRITION

With athletes and fitness enthusiasts the key target audience for sports nutrition, despite efforts to broaden the appeal of these products to more casual users, the restrictions imposed to try and contain the spread of COVID-19 have had a slightly…

Strong positive growth was registered in sports nutrition in 2021 and this was largely due to the increasingly active lifestyles being led by many Swiss consumers. Indeed, growth rates were supported during the year by the impact of the COVID-19…

Sports nutrition consumption continued to rise sharply in Uruguay despite the COVID-19 pandemic in 2020-2021. The pandemic increased the desire to take care of one's health, and when participating in sports or exercise regimes, the need to look for a…

Sales of sports nutrition continue to be driven in 2021 by the increasing number of Tunisians taking up exercise and seeking a healthier lifestyle. Protein remains the main product in sports nutrition in Tunisia in terms of consumer demand. The…

Sports nutrition is a relatively small category in Kenya, with a limited number of products and players. The category was growing before the event of the pandemic, however, due to COVID-19 restrictions and lockdowns, sales have since been in decline.…

Although Latvia’s COVID-19 restrictions were somewhat more relaxed than other countries, gyms and fitness centres were widely recognised as being high risk areas where people were more likely to contract the virus. As such, many facilities were…

COVID-19 has taken a heavy toll on sports nutrition in Kazakhstan. The prolonged closure of gyms during lockdown periods has had a particularly negative impact, as these products are primarily used by regular gym goers who favour strength and…

2020 was a disastrous year for sports nutrition, with a steep fall in current value sales. With a significant portion of value sales sold through gyms and with gyms closed for much of 2020, it led to a severe slump. The outlook is much more positive…

In 2021, overall sports nutrition is set to see slower growth than in recent years, due to consumers avoiding going to gyms, and the fact that people have been exercising less intensively. In addition, the continuing effects of COVID-19 and the…

Sports nutrition continued to face disruption in 2021 as provincial governments and regional health authorities in Canada implemented lockdowns and restrictions on gyms opening in Q1 and Q2 in order to contain the third wave of COVID-19. Many gyms…

Following strong declines in retail volume and current value sales in 2020, except for slower, but positive growth for protein/energy bars, sports nutrition as a whole is set to rebound significantly over 2021. This is due to the gradual reopening of…

Sports nutrition registered a decline in value sales in 2020, as gyms were closed and people did less physical activity due to lockdowns. Sports nutrition is also considered non-essential and with COVID-19 being a major concern in 2020, consumers…

After performing relatively well over the review period, sports nutrition sees declining current retail value sales growth in 2021 in response to the pandemic. The main reasons for this is because of gym closures during lockdowns and as a result of…

Retail current value sales of sports nutrition were badly hit by COVID-19 during 2020. As local consumers were restricted from playing competitive and team sports and training in sports facilities (particularly gyms), their consumption of sports…

Sports nutrition experienced strong negative growth in 2020 due to the onset of COVID-19. After national lockdowns were announced in March, gyms were closed completely and the heightened risk of contracting COVID-19 at the gym was widely publicised…

Home seclusion and prolonged lockdowns had a strong negative impact on sports nutrition in current value terms during 2020. However, considering the high vaccination rate in Chile, which has allowed the government to ease restrictions, the category…

Retail constant value sales of sports nutrition halved during 2020, as COVID-19 restrictions led to closure of gyms and other sports venues for an extended period. Sports nutrition products had become increasingly popular among gym-goers during the…

Sports nutrition sales in Bolivia collapsed in 2020, largely as a result of lockdown. The closure of gyms and tight restrictions on exercise and sports during pandemic spurred a decline in sales as consumers saw little need to buy them. In addition,…

COVID-19 had a significantly negative effect on value sales growth in sports nutrition during 2020, with sports protein powder posting the largest decline. Sports protein powder is mainly used by those who exercise indoors, particularly in gyms, and…

After a year full of restrictions in 2020 when numerous consumers had to relinquish their sporting activities, 2021 offers a more positive outlook for sports nutrition as Germans gradually return to their pre-pandemic routines, including visiting the…