Nutrition

Interest in healthier habits and fitness continued to increase in Mexico, with running especially in vogue in recent years. Several races were established, sponsored by diverse companies, associations and institutions. Moreover, several cities across...

Health consciousness is likely to remain strong among both males and females; however, men are expected to retain a higher interest in sports nutrition to strengthen their muscles and build a 6-pack. Men tend to exercise more often than women, and ...

Sports nutrition was amongst the fastest growing categories in consumer health. It developed rapidly due to intensifying urbanisation trends, increasingly active lifestyles, and the growing sports and wellbeing culture. Younger consumers (millennials...

More Slovak consumers aimed for a healthy and active lifestyle, spending more of their free time doing sporting activities in gyms or fitness centres. As they wanted to achieve good results, they increasingly consumed sports nutrition products to ...

Many Czech consumers are adopting healthy lifestyles and following fitness trends, especially those aged 25-40, who often have aspirations of a healthy lifestyle. The typical fitness enthusiasts are young, affluent consumers who invest heavily in ...

Historically targeting bodybuilders and top athletes, sports nutrition has opened up to a broader audience and is becoming increasingly democratic aimed at lifestyle users. All those actively searching for ways to enhance their performance and ...

In Germany, the health and fitness trend continued to grow in 2018, with this reflected in a continuous rise in the number of consumers registering at fitness centres, with an increase in the number of over 60-year-olds being particularly noticeable....

Sports nutrition remained a developing category in Estonia, but started to shift towards more stability. As a result in 2018 most value growth derived from the consumer shift towards more expensive products, due to improving purchasing power. However...

Sports nutrition recorded solid growth in 2018, continuing to benefit from increasing penetration among Italians beyond the niche of bodybuilders and athletes, as well as sports practitioners. This is in addition to the mounting expansion of internet...

The fashion of being fit is not going away. At the end of 2016, the number of fitness clubs in Poland was 2,500 and the number of members was close to three million (source: European Health & Fitness Market Report.) Many people also decide to use the...

By 2018, sports nutrition was the most dynamic category in overall consumer health in Georgia. This trend was supported by significant growth in the number of gyms in the country – both in urban areas and the capital Tbilisi as demand for a healthier...

Sports nutrition in Morocco is growing rapidly. Most working adults have started adopting sport within their lifestyles. They are keen to follow healthy lifestyles through exercising and practising physical activities. Exercising in nature or in the ...

In Sweden, the growth of the health and wellness trend strongly impacted the acceptance of sports nutrition, which in recent years started to emerge in assorted grocery retailers. The increase of sports nutrition in grocery retailers was based on ...

Obesity has increased significantly in Peru in recent years, and consumers are looking for healthy ways to reduce this problem, amongst them by consuming healthy food and doing exercise. The number of people engaging in running, going to gyms or ...

Given the relatively small size of sports nutrition in the Dominican Republic, sports protein powder is the only category of commercial significance. This is somewhat surprising considering the innovations within sports nutrition over the review ...

Whey protein has long been the key ingredient in sports nutrition because of its ease of production, low cost and wide accessibility. However, increasing concerns about animal welfare and the benefits of leading a plant-based diet have boosted ...

Sports nutrition is one more direct beneficiary of booming healthy lifestyles in Lithuania. With the purchasing power of consumers growing and sports activities being highly supported in the mass media, social networks and at government level, ...

Increasing numbers of people are taking regular exercise, with outdoor activities in particular becoming more popular. The government is supporting people to adopt more active lifestyles by building community sports centres and encouraging people to ...

Considerable growth is expected in sports nutrition over the forecast period. Health and wellness as well as growing consumer image consciousness will continue to drive demand for sports nutrition products. There has been a strong trend towards gym ...

Australian people are well-known for their active lifestyles and the general focus in society on remaining fit and active into middle age and in many cases old age as well. In particular, younger generations of Australians are very keen on intense ...