Nutrition

Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data, ...

In line with the growing focus on health and wellness, consumers are trying to lead more active lifestyles. Public health authorities are actively promoting the importance of physical exercise via health campaigns and investment in free outside ...

Hong Kong’s population is becoming more conscious about living a healthy lifestyle. In 2019, The Leisure and Culture Services Department launched a public TV campaign - “Stay Active, Healthy and Happy” - to promote 30 minutes of exercise daily, the ...

According to the exercise habit survey conducted by Taiwan Sports Administration, the population engaged in regular exercise, 30 minutes a time and three times per week, has been rising since 2009. The Ministry of Finance also indicated that the ...

Convenience and ease of use for consumption will be key factors in the performance of sports nutrition in the coming years. Following the latest launches under the Ettixx, Nutrisport or Weider brands featuring new formats such as “monodose”, “on the ...

The increasingly active lifestyle among the Malaysian population drives sales of sports nutrition. Malaysians are gradually adopting more active lifestyles to reduce their likelihood of developing cardiovascular diseases or diabetes associated with ...

Active lifestyles have long been extremely popular among the Australian population and there remains a general focus in Australian society on remaining fit and active into middle age and in many cases into old age as well. However, it is younger ...

Health consciousness is likely to remain strong among both males and females, although men are expected to maintain a stronger interest in sports nutrition to strengthen their muscles and build a 6-pack. Men tend to exercise more often than women, ...

One of the main macro trends seen across numerous fmcg categories in Denmark towards the end the review period was the greater need for convenience among a consumer base with increasingly hectic lifestyles. This was seen in sports nutrition in 2019 ...

Sports nutrition recorded another year of rapid retail value growth in 2019, thanks to consumers' increased engagement in sports activities and healthy lifestyles. Awareness of the importance of exercising is on the rise, and as a result, the ...

A strong current value performance was seen by sports nutrition in 2019. A steep increase in the number of consumers taking part in sports and exercise has created opportunities for sports nutrition in South Korea. These products are increasingly ...

A growing number of Slovak consumers are looking to follow a healthy and active lifestyle and are spending more of their free time doing sporting activities in gyms or fitness centres. To achieve good results, they are increasingly consuming sports ...

The global trend towards healthy living and fitness is increasingly evident in Azerbaijan, and contributed to growing demand for sports nutrition products in 2019. However, consumer price sensitivity, low awareness and the non-essential nature of ...

2019 was another year of dynamic growth of sports nutrition in Georgia, albeit from a low base. Growth was supported by an increasing number of regularly active people and significant growth in the number of gyms in the country as demand for a ...

The government’s efforts to get more Saudis to do sport continued to spur growth over 2019 as people started to participate in more sporting activities. Healthy lifestyles are being promoted with the aim of increasing the percentage of individuals ...

Gym memberships increased in Greece over the review period due to prices becoming more affordable. Most gyms now offer low-cost schemes with long-term subscriptions in line with an increase interest in health and fitness, which is part of the health ...

In Mexico, sports nutrition products are still mainly consumed by professional or semi-professional athletes and serious fitness enthusiasts such as bodybuilders, marathon runners etc. However, the potential consumer base for such products is ...

Sports nutrition is expected to generate significant sales growth during the forecast period as emerging lifestyle trends are likely to broaden the consumer base to include more recreational users. Improved health-awareness coupled with ongoing ...

Sports nutrition continued to be one of the most dynamic products in consumer health in 2019, which is expected to remain the case over the forecast period as well. Sports nutrition is benefiting from a growing consumer base, a widening of ...

Celebrities and sports trainers have helped to make the idea of working out more attractive, while the population have also begun to understand the importance of remaining fit and healthy while ageing. Sports nutrition has benefited from this with ...