Nutrition

In light of Coronavirus (COVID-19), consumers are increasingly interested in what healthy eating really means. Governments across the planet are promoting healthy diets by applying new policies on overconsumed nutrients, while, in most cases, ...

Despite the closure of gyms and sports centres in Colombia in 2020 as part of the country’s lockdown measures in an attempt to control the spread of the virus, demand for sports nutrition continued. Some categories even experienced a notable upturn ...

Athletes and fitness enthusiasts are the key target audience for sports nutrition, despite efforts to broaden the appeal of these products to more casual users. As such, the restrictions imposed to try and contain the spread of COVID-19 had a ...

To control the spread of COVID-19 a range of measures were introduced in Switzerland, including the closure of sports clubs and gyms during the lockdown. This took a heavy toll on sales of sports nutrition in 2020 with it restricting the ...

Like weight management and wellbeing, sales of sports nutrition have suffered as a result of COVID-19 and the measures taken to control it. The opening of gyms was disrupted by the restrictions imposed by the government, while sport and fitness clubs...

Pre-pandemic, sports nutrition had continued to experience increasing demand in Germany. A good market environment and favourable consumer behaviour had led to these products becoming increasingly accepted as mainstream beyond sport enthusiasts had ...

COVID-19 has had a damaging impact on sports nutrition during the lockdown period from March until May 2020. Sales of these products decreased notably as gyms and fitness centres were forced to shut their doors and public sports were banned. As ...

In 2020, sports nutrition is expected to see a strong slowdown in its volume and current value growth rates compared with all other years of the review period. Although the growth rates were already slowing down due to the rising level of maturity, ...

Following the robust year of current value growth in 2019, sports nutrition is set to post a slightly slower but still strong, double-digit current value growth rate in 2020. Sports nutrition may still be regarded as a niche category due to its still...

The Movement Control Order (MCO) started on 18 March and lasted until 4 May. This was implemented as a preventive strategy by the Malaysian Government in an effort to contain the COVID-19 pandemic in the country. This resulted in the prohibition of ...

Sports nutrition is expected to see slower current value growth in 2020 than was seen in 2019, while it is set to see the fastest growth within consumer health. Active lifestyles is increasing amongst the Israeli population, and there is a general ...

The impact of the COVID-19 has not significantly influenced demand for sports nutrition, other than by supporting the growth of an environment that encourages consumers to focus more intently on fitness regimens and the status of their health. Value ...

Although Latvia’s COVID-19 restrictions were more relaxed in some senses, gyms and fitness centres were widely recognised as being high risk areas where people were more likely to contract the virus. Many facilities were closed for long periods, and ...

The government in Morocco imposed particularly strict lockdown measures following the outbreak of COVID-19, with lockdown lasting for three months. This significantly reduced the number of consumers taking part in sports and exercise as gyms and ...

Sales in sports nutrition are driven by the increasing number of Tunisians taking up exercise and seeking a healthier lifestyle. This led to a boom in the opening of gymnasiums and fitness clubs, with consumers typically attending a sessions a couple...

COVID-19 lockdown restrictions in 2020 in Peru have reduced the number of people able to engage in physical activity, with consumers confined to their homes except for essential travel and to pick up medicine and food. There are a range of people who...

Sports nutrition is expected to see marginally lower current value growth in 2020 than was seen in 2019, since consumers are prioritizing more essential consumer health categories due to COVID-19. The lockdown restrictions had a significant effect on...

Sports nutrition is expected to register the lowest value growth of all consumer health products in 2020, with only single digit value growth and this is despite inflationary pressure. The product area is tiny in Egypt in terms of value share and ...

Sports nutrition remains a developing category in Estonia, but despite stability towards the end of the review period, will suffer a decrease in current value in 2020 due to the closure of gyms that were part of the COVID-19 prevention measures. ...

In line with global trends, Ukrainian consumers, especially the young and middle-aged, are increasingly striving for more active lifestyles and fitness. Whilst wellness and long-term prevention are strong motives, the culture of having a fit body, ...