Nutrition

Passport: Nutrition examines the key markets, drivers and dietary trends, driving sales of eight key nutrients, purchased through packaged food and soft drink products in 54 countries.
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Sports Nutrition in the United Kingdom

Oct 2018

Whey protein has long been the key ingredient in sports nutrition because of its ease of production, low cost and wide accessibility. However, increasing concerns about animal welfare and the benefits of leading a plant-based diet have boosted ...

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Sports Nutrition in Thailand

Oct 2018

Health consciousness is likely to remain strong among both males and females; however, men are expected to retain a higher interest in sports nutrition to strengthen their muscles and build a 6-pack. Men tend to exercise more often than women, and ...

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Sports Nutrition in Guatemala

Oct 2018

The perception that sports nutrition is only for men who want to build muscle is being broken. More and more women are starting to try these products to support their sports and exercise routines and health regimes. During the review period more ...

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Sports Nutrition in the US

Oct 2018

With the rising number of women getting into fitness, body-building and following the trend “strong is the new skinny”, sports nutrition firms have the opportunity to increase their sales by targeting women. This female interest in fitness has also ...

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Sports Nutrition in Croatia

Oct 2018

While being widely embraced by the sporting community, outside of it there are still some concerns about the potential hazards of sports nutrition products. People easily link this type of product with steroid and doping scandals from the past. ...

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Sports Nutrition in Slovenia

Oct 2018

Sports nutrition stabilised and recorded modest retail value growth rates across categories in 2018. The most dynamic growth was recorded by sports protein bars, which benefited from the growing demand for healthy snacks and which was also evident ...

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Sports Nutrition in Belarus

Oct 2018

Sports nutrition continued to record strong retail value growth in 2018. As most sports nutrition products are imported, retail value growth is linked to the exchange rate in Belarus. In 2017-2018, relatively stable exchange rates positively affected...

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Sports Nutrition in Argentina

Oct 2018

Sports nutrition continues to become more mainstream. Growth is being supported not only by demand from the more traditional customer base of athletes, serious gym-goers and bodybuilders, but also expanding usage among regular consumers....

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Sports Nutrition in Italy

Oct 2018

Sports nutrition recorded solid growth in 2018, continuing to benefit from increasing penetration among Italians beyond the niche of bodybuilders and athletes, as well as sports practitioners. This is in addition to the mounting expansion of internet...

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Sports Nutrition in Chile

Sep 2018

Following decline in 2017 that was unrelated to consumer behaviour – including the decision of GNC to exit and some logistical issues at Nutraline, the leading player – the category returned to positive growth in 2018...

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Sports Nutrition in Belgium

Sep 2018

Sports nutrition is a dynamic category that is more driven by innovation than others. It is in constant movement and the most recent novelties of 2018 give an indication of what should drive sales in the short term. Naturally healthy offerings in ...

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Sports Nutrition in Mexico

Sep 2018

Interest in healthier habits and fitness continued to increase in Mexico, with running especially in vogue in recent years. Several races were established, sponsored by diverse companies, associations and institutions. Moreover, several cities across...

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Sports Nutrition in Vietnam

Sep 2018

Largely as a result of the rise of social media and increasing standards of living, Vietnamese consumers are starting to pay greater attention to their physical appearance. This has led to a strong increase in the number of gyms in large cities like ...

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Sports Nutrition in Brazil

Sep 2018

In July 2018, ANIVSA, the Brazilian Health Regulatory Agency, released new regulations regarding sports nutrition. Prior to this, products were mostly classified under one of two categories - foods or drugs. Under the new regulations, vitamins, ...

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Sports Nutrition in Kazakhstan

Sep 2018

In Kazakhstan, young people comprise the consumer segment that drives sales of sports nutrition. These consumers try to follow a healthy lifestyle, keep an eye on the latest trends in the beauty field and want to look as attractive as popular ...

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Sports Nutrition in Austria

Sep 2018

Austrians are expected to become increasingly aware of the fact that eating less is not the only factor which can help them lose weight. As they become more knowledgeable about their bodies and health, they are expected to realise that the amount of ...

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Sports Nutrition in Costa Rica

Sep 2018

Positive self-perception based on a good appearance and athletic performance continued to drive sports nutrition sales amongst Costa Rican buyers during 2017-2018. Sales are often represented by young male adults between 20 and 30 years old, who ...

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Sports Nutrition in Azerbaijan

Sep 2018

The progressive penetration of the health and wellness trend in Azerbaijan supported the development of sports nutrition during the review period. Sports nutrition continued to be widely perceived as necessary for athletic prowess, and in large ...

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Sports Nutrition in China

Sep 2018

In 2018, sports nutrition in China registered robust current value growth, continuing the rapid growth phase fuelled by the 2016-2020 National Fitness Plan from China’s State Council. The plan, advocating all-in-fitness, was further strengthened by ...

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Sports Nutrition in Portugal

Sep 2018

Historically, sport nutrition has targeted the niche of bodybuilders and athletes. However, a growing number of consumers are now following healthy lifestyle trends. As a result, the number of Portuguese people practising sports increased over the ...

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