New Zealand

The increased amount of time consumers have spent at home during the COVID-19 crisis has led to increased engagement with pets, including cats. Indeed, this engagement has become particularly important in the context of the need for companionship due...

Demand for dog treats has been significantly bolstered by the fact that the increased time that dog owners have spent at home during the COVID-19 crisis has resulted in greater engagement and interaction with their dogs. The increasing use of dog ...

While measures introduced to limit the spread of COVID-19 have had a severe impact on lifestyles and economic conditions in New Zealand, the pet food industry has proven resilient. Although border and travel restrictions caused temporary strains on ...

The strict lockdown restrictions imposed in New Zealand early in the pandemic and social distancing measures have increased people’s need for companionship, leading more New Zealanders to acquire pets while spending more time at home. The need for ...

With the phenomenon of pet humanisation leading prominent trends in human product areas to be reflected in pet care, the New Zealand market has seen a notable rise in pet owners’ awareness of the health and wellness requirements of their pets, and ...

Some products within men’s grooming saw a slump in demand with the lockdown and social distancing measures removing the incentive to invest in products to make you smell good or look clean shaven. As such, men’s shaving saw only modest growth in ...

The outbreak of COVID-19 in New Zealand sparked widespread concern over the need for thorough hygiene routines, with oral care being an important focus of this. Keen to do anything they could to stay healthy consumers showed a willingness to invest ...

In response to the outbreak of COVID-19 New Zealand introduced a range of restrictions to curb its spread. This included a nationwide lockdown which led to consumers spending significantly more time indoors, therefore limiting demand for sun care. On...

With a nationwide lockdown and social distancing measures introduced to contain COVID-19 this had a negative impact on sales of deodorants. Stuck at home for part of the year some consumers reduced the frequency at which they wore deodorants, ...

In March 2020 New Zealand introduced a lockdown which resulted in the temporary closure of hair salons and this, coupled with a general fear over the potential to catch the virus, meant that an increased number of consumers treated their hair at home...

The outbreak of COVID-19 and the measures taken to contain it had a mixed impact on sales of mass beauty and personal care in 2020, with some products thriving while others saw sales evaporate. The most dynamic category was mass bath and shower, with...

In response to the outbreak of COVID-19 in New Zealand the government introduced a range of strict measures to control its spread, including a nationwide lockdown. While people were focused on health and hygiene issues, there was also an increased ...

Fragrances was one of the hardest hit areas of beauty and personal care in 2020, with sales being negatively impact by a range of factors. Firstly, the lockdown and social distancing measures imposed in response to the outbreak of COVID-19 meant ...

Following the outbreak of COVID-19 in New Zealand the government and health authorities encouraged consumers to employ stricter hygiene measures to help curb the spread of the virus, with this including washing your hands more frequently. This ...

When it comes to premium beauty and personal care consumers typically like to try before they buy due to the higher price tags of these products. This is especially true for premium fragrances, which is the largest category within premium beauty and ...

Following the outbreak of COVID-19 in New Zealand the government introduced a range of strict measures to contain it, including a lockdown and social distancing measures. These resulted in fewer opportunities for sales of colour cosmetics, with home ...

Overall, beauty and personal care performed well in 2020 despite the challenges presented by COVID-19. New Zealand managed the outbreak of COVID-19 much better than most markets and so was able to lift most of its restrictions by June. Nevertheless, ...

Depilatories saw somewhat of a mixed performance in response to the outbreak of COVID-19. On the one hand, during the lockdown period there was less incentive for women to remove hair from their bodies as they were stuck at home and unable to ...

Following the outbreak of COVID-19 in New Zealand, parents became extra cautious around matters of hygiene which drove up demand for baby and child specific toiletries and baby wipes. Within baby and child specific toiletries, products with natural ...

New Zealand performs extremely favourably in global political and business indices. An enviable response to the Coronavirus (COVID-19) pandemic is set to facilitate an economic rebound. Although younger age groups will see their incomes rise over the...