New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Cat Food in New Zealand

    May 2021

    The increased amount of time consumers have spent at home during the COVID-19 crisis has led to increased engagement with pets, including cats. Indeed, this engagement has become particularly important in the context of the need for companionship due...

    US$990
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    Country Report

    Country Report

    Dog Food in New Zealand

    May 2021

    Demand for dog treats has been significantly bolstered by the fact that the increased time that dog owners have spent at home during the COVID-19 crisis has resulted in greater engagement and interaction with their dogs. The increasing use of dog ...

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    Country Report

    Country Report

    Pet Care in New Zealand

    May 2021

    While measures introduced to limit the spread of COVID-19 have had a severe impact on lifestyles and economic conditions in New Zealand, the pet food industry has proven resilient. Although border and travel restrictions caused temporary strains on ...

    US$2,100
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    Country Report

    Country Report

    Other Pet Food in New Zealand

    May 2021

    The strict lockdown restrictions imposed in New Zealand early in the pandemic and social distancing measures have increased people’s need for companionship, leading more New Zealanders to acquire pets while spending more time at home. The need for ...

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    Country Report

    Country Report

    Pet Products in New Zealand

    May 2021

    With the phenomenon of pet humanisation leading prominent trends in human product areas to be reflected in pet care, the New Zealand market has seen a notable rise in pet owners’ awareness of the health and wellness requirements of their pets, and ...

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    Country Report

    Country Report

    Men's Grooming in New Zealand

    Apr 2021

    Some products within men’s grooming saw a slump in demand with the lockdown and social distancing measures removing the incentive to invest in products to make you smell good or look clean shaven. As such, men’s shaving saw only modest growth in ...

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    Country Report

    Country Report

    Oral Care in New Zealand

    Apr 2021

    The outbreak of COVID-19 in New Zealand sparked widespread concern over the need for thorough hygiene routines, with oral care being an important focus of this. Keen to do anything they could to stay healthy consumers showed a willingness to invest ...

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    Country Report

    Country Report

    Sun Care in New Zealand

    Apr 2021

    In response to the outbreak of COVID-19 New Zealand introduced a range of restrictions to curb its spread. This included a nationwide lockdown which led to consumers spending significantly more time indoors, therefore limiting demand for sun care. On...

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    Country Report

    Country Report

    Deodorants in New Zealand

    Apr 2021

    With a nationwide lockdown and social distancing measures introduced to contain COVID-19 this had a negative impact on sales of deodorants. Stuck at home for part of the year some consumers reduced the frequency at which they wore deodorants, ...

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    Country Report

    Country Report

    Hair Care in New Zealand

    Apr 2021

    In March 2020 New Zealand introduced a lockdown which resulted in the temporary closure of hair salons and this, coupled with a general fear over the potential to catch the virus, meant that an increased number of consumers treated their hair at home...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in New Zealand

    Apr 2021

    The outbreak of COVID-19 and the measures taken to contain it had a mixed impact on sales of mass beauty and personal care in 2020, with some products thriving while others saw sales evaporate. The most dynamic category was mass bath and shower, with...

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    Country Report

    Country Report

    Skin Care in New Zealand

    Apr 2021

    In response to the outbreak of COVID-19 in New Zealand the government introduced a range of strict measures to control its spread, including a nationwide lockdown. While people were focused on health and hygiene issues, there was also an increased ...

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    Country Report

    Country Report

    Fragrances in New Zealand

    Apr 2021

    Fragrances was one of the hardest hit areas of beauty and personal care in 2020, with sales being negatively impact by a range of factors. Firstly, the lockdown and social distancing measures imposed in response to the outbreak of COVID-19 meant ...

    US$990
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    Country Report

    Country Report

    Bath and Shower in New Zealand

    Apr 2021

    Following the outbreak of COVID-19 in New Zealand the government and health authorities encouraged consumers to employ stricter hygiene measures to help curb the spread of the virus, with this including washing your hands more frequently. This ...

    US$990
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    Country Report

    Country Report

    Premium Beauty and Personal Care in New Zealand

    Apr 2021

    When it comes to premium beauty and personal care consumers typically like to try before they buy due to the higher price tags of these products. This is especially true for premium fragrances, which is the largest category within premium beauty and ...

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    Country Report

    Country Report

    Colour Cosmetics in New Zealand

    Apr 2021

    Following the outbreak of COVID-19 in New Zealand the government introduced a range of strict measures to contain it, including a lockdown and social distancing measures. These resulted in fewer opportunities for sales of colour cosmetics, with home ...

    US$990
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    Country Report

    Country Report

    Beauty and Personal Care in New Zealand

    Apr 2021

    Overall, beauty and personal care performed well in 2020 despite the challenges presented by COVID-19. New Zealand managed the outbreak of COVID-19 much better than most markets and so was able to lift most of its restrictions by June. Nevertheless, ...

    US$2,650
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    Country Report

    Country Report

    Depilatories in New Zealand

    Apr 2021

    Depilatories saw somewhat of a mixed performance in response to the outbreak of COVID-19. On the one hand, during the lockdown period there was less incentive for women to remove hair from their bodies as they were stuck at home and unable to ...

    US$990
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    Country Report

    Country Report

    Baby and Child-Specific Products in New Zealand

    Apr 2021

    Following the outbreak of COVID-19 in New Zealand, parents became extra cautious around matters of hygiene which drove up demand for baby and child specific toiletries and baby wipes. Within baby and child specific toiletries, products with natural ...

    US$990
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    Country Profile

    Country Profile

    PEST Analysis: New Zealand

    Apr 2021

    New Zealand performs extremely favourably in global political and business indices. An enviable response to the Coronavirus (COVID-19) pandemic is set to facilitate an economic rebound. Although younger age groups will see their incomes rise over the...

    US$150
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