New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Cigarettes in New Zealand

    Jul 2019

    Increasing taxation over the review period continued to impact unit prices of cigarettes in 2018 with manufacturers forced to pass on these higher costs to consumers, resulting in the category recording positive current value growth. However, this ...

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    Cigars, Cigarillos and Smoking Tobacco in New Zealand

    Jul 2019

    Cigarillos was the only positive performer in retail volume terms within cigars, cigarillos and smoking tobacco in 2018. Increasing taxes resulted in higher unit prices across the category. However, despite an increasing unit price rise for ...

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    Tobacco in New Zealand

    Jul 2019

    Tobacco in New Zealand continued to be influenced by rising unit prices, which resulted in increasing current value growth in 2018. However, higher unit prices through increasing taxation translated into retail volume declines for most traditional ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

    Jul 2019

    In November 2018, Associate Minister of Health, Jenny Salesa, announced plans for the legalisation of e-vapour products that contain nicotine through amendments to the Smoke-free Environments Act 1990. This is planned to be formally amended in 2019. ...

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    Better For You Beverages in New Zealand

    Jun 2019

    There is growing concern that children are suffering from higher levels of tooth decay at a younger age due to the drinks they consume, particularly soft drinks and fruit juices. As sugar consumption continues to receive negative press, industry ...

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    Better For You Packaged Food in New Zealand

    Jun 2019

    Health and wellness concerns and increasing access to dietary and nutrition information has meant that New Zealand consumers are now more than ever conscious of what they are putting into their bodies as part of their diet. In response to this, ...

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    Fortified/Functional Beverages in New Zealand

    Jun 2019

    FF tea continued to outperform the category in 2018. The category benefited from ongoing developments in fruit/herbal tea, with such infusions having developed strongly over the review period as a healthy alternative to traditional tea. Infusions ...

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    Fortified/Functional Packaged Food in New Zealand

    Jun 2019

    Dairy categories continued to account for more than a third of value sales within fortified/functional (FF) packaged food in 2018, through FF butter and FF milk; however, the performance of these two categories differed. FF butter benefited ...

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    Free From in New Zealand

    Jun 2019

    Whilst lactose intolerance and coeliac disease contributed to growing consumer demand for free from packaged food, the overall incidence rates of these conditions, the major driver behind growth in consumer demand for the category, was people ...

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    Naturally Healthy Beverages in New Zealand

    Jun 2019

    In 2018, around one in eight children aged 2-17 years were considered obese (12% of the population), with a further 21% considered overweight for their age/height/body weight ratio. Tooth decay in younger children has also increased, according to a ...

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    Naturally Healthy Packaged Food in New Zealand

    Jun 2019

    The healthy star rating system introduced during the review period continued to influence the naturally healthy category in 2018, with product reformulations and packaging refreshes moving to incorporate NH attributes. The category has become ...

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    Organic Beverages in New Zealand

    Jun 2019

    While many consumers have become increasingly aware of and interested in organic packaged foods, organic beverages remains something of a niche category in New Zealand. In addition to being unconvinced by the health benefits these products offer, ...

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    Organic Packaged Food in New Zealand

    Jun 2019

    Organic packaged food continued to exhibit strong value sales growth in 2018, with SKU counts in the category continuing to grow on the back of continuing NPD activity. More importantly for the category, distribution and market penetration continued ...

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    Country Report

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    Health and Wellness in New Zealand

    Jun 2019

    Health and wellness concerns and widening access to dietary and nutritional information have made local consumers increasingly conscious of what they eat and drink. The Healthy Star Rating System introduced during the review period continued to ...

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    Coffee in New Zealand

    Jun 2019

    Towards the latter half of the review period, there was a strong surge in ethical marketing of coffee products, particularly in fresh coffee. The fairtrade label was used for manufacturers to convey to customers that their beans are ethically sourced...

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    Other Hot Drinks in New Zealand

    Jun 2019

    Premium variants of chocolate-based flavoured powder drinks, with additional flavours in addition to chocolate, became increasingly popular in 2018. While malt-based hot drinks continued to decline, many consumers switched to chocolate-based ...

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    Hot Drinks in New Zealand

    Jun 2019

    Hot drinks witnessed a year of consolidation in 2018 after the strong performances in retail in 2017. Retail value and volume growth slowed to below review period averages as hot drinks matured in New Zealand and average unit prices stagnated. Fresh ...

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    Tea in New Zealand

    Jun 2019

    Fruit/herbal tea recorded the strongest retail value and volume growth in tea in 2018. The popularity of fruit and herbal tea is not only due to a wide range of products and flavours but also because many of these teas are marketed as containing ...

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    Country Report

    Country Report

    Asian Speciality Drinks in New Zealand

    Jun 2019

    Asian speciality drinks continued to record negligible sales in New Zealand in 2018, although it is gradually starting to develop with the growing influence of Asian immigration....

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    Bottled Water in New Zealand

    Jun 2019

    The continued development of flavoured bottled water was evident at the end of the review period, as the water policy at schools continued to take effect. Manufacturers looked at ways to make water interesting, in particular carbonated flavoured ...

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