New Zealand

RTDs in New Zealand has historically been viewed high in sugar and associated with binge drinking among youths. However, in recent years the category has undergone a transformation to the point where it is almost unrecognisable from the beginning of…

While many parts of the world have moved on from COVID-19 through the easing of, or eliminating restrictions, the comparatively late arrival of the Omicron variant in New Zealand meant that gatherings and trading restrictions continued over the first…

While 2020 saw significant panic-buying influence sales of polishes, the effects of COVID-19 continued to be felt in 2021 through changes in ways of working. Most workplaces in New Zealand have adopted more flexible work policies, and as a result,…

While 2020 saw significant panic-buying influence sales in dishwashing, the effects of COVID-19 continued to be felt in 2021 through changes in ways of working. Most workplaces in New Zealand have adopted more flexible working policies, and as a…

New Zealand’s initial response to the emergence of COVID-19 in 2020 involved closing its borders and implementing lockdowns and travel restrictions, significantly impacting on-trade juice sales. However, the country’s success in combating the…

Smoking prevalence in New Zealand has been falling for several years due to a combination of rising health awareness, regular increases in excise taxes on tobacco products, restrictive legislative measures and educational campaigns aimed at…

In 2021, the on-trade enjoyed a rebound in beer volume sales in the first half of the year, but this was followed by a weak second half as the delta and omicron variants led to more restrictive drinking behaviour. Within the off-trade, demand…

New Zealand has long had a strong affinity for Sauvignon Blanc, with the country having built up a strong reputation internationally as one of the leading producers of the variety and this has led to it being the dominant variety of still wine sold…

Demand for depilatories, mainly driven by women’s razors and blades, was already declining in New Zealand pre-pandemic, with the category experiencing a further drop in sales in 2020-2021. The increasing popularity of other depilation methods such as…

New Zealand’s ranking makes it ‘free’ for economic freedom, although higher government spending has lowered its overall score. Economic recovery is on track, whilst unemployment is falling. Nevertheless, inflation persists, caused by external…

New Zealand has been a leader in managing the COVID-19 pandemic, with low levels of transmission seeing the country enjoying few restrictions in day to day lives, aside from periods during localised outbreaks. However, COVID-19 has created a…

New Zealand’s status as a major dairy producing nation means that cheese is a mature and popular category in the country. The COVID-19 lockdowns of 2020 and 2021 provided a boost to volume sales, as consumers spent more time at home. However, as the…

The spirits category has performed well despite the turmoil caused by the COVID-19 pandemic with a surge in home consumption keeping spirits manufacturers on their toes. The rise of the home bartender and the increasing availability and accessibility…

Deodorant sales in 2020 underperformed in the wake of the pandemic outbreak as a result of a nationwide lockdown and social distancing measures implemented to contain the spread of COVID-19. However, sales experienced a rebound in 2021. The upward…

With smoking prevalence among New Zealand’s population having been falling steadily for several years, the long-term trend in cigarettes retail volume sales is one of decline. The rate of decline deepened dramatically in 2020 due to the fallout of…

While many other countries have reopened and moved on from COVID-19 restrictions, the late arrival of the Omicron variant in New Zealand meant that certain restrictions remained in place well into the middle of 2022. Despite these having eased in…

COVID-19 created increased awareness of cleanliness and hygiene amongst consumers, with wipes offering a convenient solution against the backdrop of strong retail spending in New Zealand in 2021. With consumers spending more time at home in 2021 due…

Homeshopping has already added e-commerce capabilities to cater for the new digital consumer. Homeshopping operators are further embracing developments in e-commerce by integrating BNPL (Buy Now, Pay Later) payment solutions such as Afterpay and…

As one of the largest categories within soft drinks in New Zealand, the environmental impact of carbonate consumption is significant, with a high level of packaging waste as a result. Leading players Coca-Cola and Frucor Suntory have taken steps to…

Lockdowns, trading restrictions and an increasing number of people working from home contributed to off-trade sales growth in 2020. With New Zealand having been relatively successful at managing the COVID-19 pandemic, everyday life for New Zealanders…