New Zealand

During 2021, the regular launch of new flavours was one of the most important trends in gum in New Zealand. Indeed, new flavour launches formed a key component of the marketing efforts of leading brands throughout the year as they sought to appeal to...

Recent years have seen classic flavour combinations and brand collaborations prove particularly popular among New Zealand consumers, with brands increasingly relying on such flavour combinations and brand collaborations to engage with consumers and ...

The spreading awareness veganism and the rise of so-called “flexitarian” lifestyles continued to influence consumer demand for ice cream and frozen desserts in New Zealand during 2021. With the desire to try dairy free alternatives to standard types ...

2021 saw New Zealand consumers become increasingly focused on their health and wellbeing as the impact of the COVID-19 pandemic continued to influence their choices in savoury snacks. In particular, consumers increasingly opted for healthier ...

After 2020 saw strong increases in sales of sweet biscuits, snack bars and fruit snacks due to the strict approach taken to home seclusion and social distancing among the population of New Zealand in response to the COVID-19 pandemic, 2021 saw sales ...

New Zealand society is famously progressive, with the inclusiveness that defines the country’s multicultural population a key part of the country’s “brand”. With this in mind, category leader Mondelez recently announced its decision to change the ...

Even before the outbreak of COVID-19 smoking prevalence in New Zealand had been declining sharply driven by the government’s efforts to make the country smoke-free by 2025. Further annual tax hikes on cigarettes and fine cut tobacco in January 2020 ...

Despite the challenges presented by COVID-19, 2020 was another strong year for e-vapour products and heated tobacco, with both categories recording dynamic growth. A key factor behind this was the greater affordability of these products compared to ...

Fine cut tobacco continued to dominate sales of cigars, cigarillos and smoking tobacco in 2020 with all other products having somewhat of a niche status. Nevertheless, fine cut tobacco continued to see heavy losses in retail volume terms in 2020. ...

Volume sales of cigarettes continued on a downward trajectory in 2020, which was in line with an ongoing trend seen over the review period, with more and more smokers looking to quit. Some New Zealanders saw the lockdown as an opportunity to reduce ...

The household composition in New Zealand is set to change through to 2040, dominated by couples without children and single-person households. Per household disposable income in the country is projected to grow in line with an average of developed ...

The spirits industry in New Zealand is rapidly evolving and changing, with there being more distilleries and producers than ever before. In 2020, COVID-19 affected some stock levels for both the on-trade and off-trade channels, with New Zealand ...

While sales of beer saw a small dip in 2020 due to the lockdown, cider/perry remained in the green in total volume terms with there being a resurgence in interest in these drinks over the past year. This has been spurred on by the entry of many new ...

Even before the outbreak of COVID-19 in New Zealand there were reports that on-trade sales of beer were stagnating. Following the outbreak of COVID-19 on-trade sales of beer plummeted, with sales of kegs to bars and restaurants being the hardest hit....

On-trade sales account for a significant share of total volume sales of RTDs in New Zealand with these drinks often associated with socialising with friends. As such, the lockdown and social distancing measures took a heavy toll on the overall ...

New Zealand’s domestic wine producers saw a surge in demand from abroad for its wine following the global outbreak of COVID-19. However, at home these producers looked to adapt to the new challenges presented by the pandemic, such as the closure of ...

2020 was a tough year for alcoholic drinks in New Zealand, with the country’s nationwide lockdown putting a sizeable hole in on-trade sales. Due to this shortfall in on-trade business, distilleries, vineyards and brewers quickly identified the need ...

The increased amount of time consumers have spent at home during the COVID-19 crisis has led to increased engagement with pets, including cats. Indeed, this engagement has become particularly important in the context of the need for companionship due...

Demand for dog treats has been significantly bolstered by the fact that the increased time that dog owners have spent at home during the COVID-19 crisis has resulted in greater engagement and interaction with their dogs. The increasing use of dog ...

While measures introduced to limit the spread of COVID-19 have had a severe impact on lifestyles and economic conditions in New Zealand, the pet food industry has proven resilient. Although border and travel restrictions caused temporary strains on ...