New Zealand

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of domestic movement and restrictions on gatherings. However, the Delta outbreak in August 2021 led to a prolonged lockdown in…

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards – for instance, in terms of domestic movement or gathering restrictions. However, the Delta outbreak in late August 2021 saw a prolonged…

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

The major trend impacting consumers and the home care industry in 2022 was high levels of inflation. This created cost of living pressures for consumers, while also driving strong current value growth within the industry – far higher than retail…

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of restrictions on movement and gatherings. However, the Delta outbreak in late August 2021 saw a prolonged lockdown in the…

A mild winter and an early start to the warmer summer months brought on by a La Niña weather system created ideal conditions for insect populations to grow in 2022. During La Niña events, north-easterly winds are characteristic, which tend to bring…

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

In the early stages of the pandemic, New Zealand was relatively unaffected by the COVID-19 pandemic by international standards, with few limitations on movement or gatherings. However, the Delta outbreak in late August 2021 saw a prolonged lockdown…

Environmental and sustainability concerns are high amongst New Zealand consumers. Local consumers are acutely aware of the impact that their consumption behaviour has on the environment. While the consumer move away from the consumption of dairy…

Smoking prevalence in New Zealand has been falling for several years due to a combination of rising health awareness, regular increases in excise taxes on tobacco products, restrictive legislative measures and educational campaigns aimed at…

In 2021, the on-trade enjoyed a rebound in beer volume sales in the first half of the year, but this was followed by a weak second half as the delta and omicron variants led to more restrictive drinking behaviour. Within the off-trade, demand…

Having closed its borders to the world in 2020, with the occasional exception of Australia, New Zealand has opened up again in 2022, taking a gradual and cautious approach. However, being a long-haul destination during rising airfares has challenged…

New Zealand’s status as a major dairy producing nation means that cheese is a mature and popular category in the country. The COVID-19 lockdowns of 2020 and 2021 provided a boost to volume sales, as consumers spent more time at home. However, as the…

The spirits category has performed well despite the turmoil caused by the COVID-19 pandemic with a surge in home consumption keeping spirits manufacturers on their toes. The rise of the home bartender and the increasing availability and accessibility…

Deodorant sales in 2020 underperformed in the wake of the pandemic outbreak as a result of a nationwide lockdown and social distancing measures implemented to contain the spread of COVID-19. However, sales experienced a rebound in 2021. The upward…

RTDs in New Zealand has historically been viewed high in sugar and associated with binge drinking among youths. However, in recent years the category has undergone a transformation to the point where it is almost unrecognisable from the beginning of…

While many parts of the world have moved on from COVID-19 through the easing of, or eliminating restrictions, the comparatively late arrival of the Omicron variant in New Zealand meant that gatherings and trading restrictions continued over the first…

With New Zealanders spending more time at home during both the pandemic and its aftermath, with many white-collar workers continuing to work from home, 100% juice is set to continue to deliver strong off-trade value growth in 2022. With health and…

New Zealand’s elderly population remain key drivers of demand for certain dermatologicals in 2022, namely hair loss treatments and haemorrhoid treatments. Over 10% of the population are aged over 70 years, while more than half of women experience…

Analgesics has seen stronger growth in current value terms in 2022, with sales benefiting from the easing of COVID-19 restrictions. Following the lifting of these restrictions there was a spike in cases of COVID-19. With the symptoms being relatively…