New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Gum in New Zealand

    Jul 2021

    During 2021, the regular launch of new flavours was one of the most important trends in gum in New Zealand. Indeed, new flavour launches formed a key component of the marketing efforts of leading brands throughout the year as they sought to appeal to...

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    Country Report

    Country Report

    Chocolate Confectionery in New Zealand

    Jul 2021

    Recent years have seen classic flavour combinations and brand collaborations prove particularly popular among New Zealand consumers, with brands increasingly relying on such flavour combinations and brand collaborations to engage with consumers and ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in New Zealand

    Jul 2021

    The spreading awareness veganism and the rise of so-called “flexitarian” lifestyles continued to influence consumer demand for ice cream and frozen desserts in New Zealand during 2021. With the desire to try dairy free alternatives to standard types ...

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    Country Report

    Country Report

    Savoury Snacks in New Zealand

    Jul 2021

    2021 saw New Zealand consumers become increasingly focused on their health and wellbeing as the impact of the COVID-19 pandemic continued to influence their choices in savoury snacks. In particular, consumers increasingly opted for healthier ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in New Zealand

    Jul 2021

    After 2020 saw strong increases in sales of sweet biscuits, snack bars and fruit snacks due to the strict approach taken to home seclusion and social distancing among the population of New Zealand in response to the COVID-19 pandemic, 2021 saw sales ...

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    Country Report

    Country Report

    Sugar Confectionery in New Zealand

    Jul 2021

    New Zealand society is famously progressive, with the inclusiveness that defines the country’s multicultural population a key part of the country’s “brand”. With this in mind, category leader Mondelez recently announced its decision to change the ...

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    Country Report

    Country Report

    Tobacco in New Zealand

    Jun 2021

    Even before the outbreak of COVID-19 smoking prevalence in New Zealand had been declining sharply driven by the government’s efforts to make the country smoke-free by 2025. Further annual tax hikes on cigarettes and fine cut tobacco in January 2020 ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

    Jun 2021

    Despite the challenges presented by COVID-19, 2020 was another strong year for e-vapour products and heated tobacco, with both categories recording dynamic growth. A key factor behind this was the greater affordability of these products compared to ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in New Zealand

    Jun 2021

    Fine cut tobacco continued to dominate sales of cigars, cigarillos and smoking tobacco in 2020 with all other products having somewhat of a niche status. Nevertheless, fine cut tobacco continued to see heavy losses in retail volume terms in 2020. ...

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    Country Report

    Country Report

    Cigarettes in New Zealand

    Jun 2021

    Volume sales of cigarettes continued on a downward trajectory in 2020, which was in line with an ongoing trend seen over the review period, with more and more smokers looking to quit. Some New Zealanders saw the lockdown as an opportunity to reduce ...

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    Country Briefing

    Country Briefing

    Households: New Zealand

    Jun 2021

    The household composition in New Zealand is set to change through to 2040, dominated by couples without children and single-person households. Per household disposable income in the country is projected to grow in line with an average of developed ...

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    Country Report

    Country Report

    Spirits in New Zealand

    May 2021

    The spirits industry in New Zealand is rapidly evolving and changing, with there being more distilleries and producers than ever before. In 2020, COVID-19 affected some stock levels for both the on-trade and off-trade channels, with New Zealand ...

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    Country Report

    Country Report

    Cider/Perry in New Zealand

    May 2021

    While sales of beer saw a small dip in 2020 due to the lockdown, cider/perry remained in the green in total volume terms with there being a resurgence in interest in these drinks over the past year. This has been spurred on by the entry of many new ...

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    Country Report

    Country Report

    Beer in New Zealand

    May 2021

    Even before the outbreak of COVID-19 in New Zealand there were reports that on-trade sales of beer were stagnating. Following the outbreak of COVID-19 on-trade sales of beer plummeted, with sales of kegs to bars and restaurants being the hardest hit....

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    Country Report

    Country Report

    Rtds in New Zealand

    May 2021

    On-trade sales account for a significant share of total volume sales of RTDs in New Zealand with these drinks often associated with socialising with friends. As such, the lockdown and social distancing measures took a heavy toll on the overall ...

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    Country Report

    Country Report

    Wine in New Zealand

    May 2021

    New Zealand’s domestic wine producers saw a surge in demand from abroad for its wine following the global outbreak of COVID-19. However, at home these producers looked to adapt to the new challenges presented by the pandemic, such as the closure of ...

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    Country Report

    Country Report

    Alcoholic Drinks in New Zealand

    May 2021

    2020 was a tough year for alcoholic drinks in New Zealand, with the country’s nationwide lockdown putting a sizeable hole in on-trade sales. Due to this shortfall in on-trade business, distilleries, vineyards and brewers quickly identified the need ...

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    Country Report

    Country Report

    Cat Food in New Zealand

    May 2021

    The increased amount of time consumers have spent at home during the COVID-19 crisis has led to increased engagement with pets, including cats. Indeed, this engagement has become particularly important in the context of the need for companionship due...

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    Country Report

    Country Report

    Dog Food in New Zealand

    May 2021

    Demand for dog treats has been significantly bolstered by the fact that the increased time that dog owners have spent at home during the COVID-19 crisis has resulted in greater engagement and interaction with their dogs. The increasing use of dog ...

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    Country Report

    Country Report

    Pet Care in New Zealand

    May 2021

    While measures introduced to limit the spread of COVID-19 have had a severe impact on lifestyles and economic conditions in New Zealand, the pet food industry has proven resilient. Although border and travel restrictions caused temporary strains on ...

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