New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Country Report

    Country Report

    Analgesics in New Zealand

    Oct 2019

    Analgesics posted positive growth in 2019. More analgesics are targeting specific pain. For example, Femin, an analgesic introduced by Arrow Pharmaceutical, is an OTC analgesic to relieve period pain. Due to increasing demand for analgesics, there ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in New Zealand

    Oct 2019

    Cough, cold and allergy remedies saw moderate growth in 2019, with growth predicted to slow slightly during the forecast period in comparison to that seen during the review period. Categories including pharyngeal preparations, combination products ...

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    Country Report

    Country Report

    Dermatologicals in New Zealand

    Oct 2019

    The growing ageing population in New Zealand is one of the contributors to growth in dermatologicals, including hair loss treatments and other skin treatments. Topical germicides/antiseptics was the fastest growing category in 2019, with consumers ...

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    Country Report

    Country Report

    Dietary Supplements in New Zealand

    Oct 2019

    A wave of new herbal dietary supplements is expected to be seen in pharmacies and supermarkets in New Zealand. Turmeric, a golden spice commonly used for cooking, has entered the mainstream dietary supplement category with many new product offerings....

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    Country Report

    Country Report

    Digestive Remedies in New Zealand

    Oct 2019

    Despite a general trend towards healthier lifestyles in New Zealand, a significant number of consumers are consuming unhealthy food, due to busy and stressful lifestyles. Consumption of unhealthy food, especially fast food, is driving demand for ...

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    Country Report

    Country Report

    Eye Care in New Zealand

    Oct 2019

    Eye care, especially standard eye care, saw healthy growth in the latter part of the review period, due to an increasing incidence of dry eye among the population. This is due in part to an increase in screen time. New Zealanders are using more ...

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    Country Report

    Country Report

    Herbal/Traditional Products in New Zealand

    Oct 2019

    Botanical turmeric has seen substantial growth in demand and in the introduction of new products. Examples of such products include Turmeric High Strength 1-day capsules by Healtheries, Go Healthy’s new turmeric range, with combinations including ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in New Zealand

    Oct 2019

    The Ministry of Health’s Output Plan 2018/19 set a goal to achieve Smokefree 2025, with the aim of reducing the rate of smoking to less than 6% for all population groups. Key deliverables include developing product safety standards for smokeless ...

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    Country Report

    Country Report

    Consumer Health in New Zealand

    Oct 2019

    Consumer health witnessed higher value growth in 2019 compared to 2018. The acceleration in growth was driven by categories such as tonics, mineral supplements, weight loss supplements and sports nutrition. The natural health segment, particularly ...

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    Country Report

    Country Report

    Paediatric Consumer Health in New Zealand

    Oct 2019

    The review period saw the introduction of a number of child-specific products. Growing concerns include children’s eyes and mental wellbeing. Bioglan, for example, introduced an Eye Guard chewable for children to support eye health, given the ...

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    Country Report

    Country Report

    Sleep Aids in New Zealand

    Oct 2019

    Supporting the mind as much as the body continues to grow as part of the overall health and wellness trend. Brain performance and brain wellbeing – whether this is related to sleep, stress or anxiety – has become a priority for many consumers in New ...

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    Country Report

    Country Report

    Sports Nutrition in New Zealand

    Oct 2019

    Among protein bars, RTD and powders, protein powder is the most popular format, while non-protein products have seen the highest growth. There have been a number of new introductions in the protein powder category, especially with the introduction of...

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    Country Report

    Country Report

    Vitamins in New Zealand

    Oct 2019

    Vitamins saw growth over the review period, and this is predicted to continue in the future, with New Zealanders buying more vitamins, especially through the supermarket channel. According to the Ministry of Health, 5% of New Zealanders are deficient...

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    Country Report

    Country Report

    Weight Management and Wellbeing in New Zealand

    Oct 2019

    According to the New Zealand Health Survey 2017/18, 32% of adults were obese, compared to 31% in the 2014/15 survey results, while the number of obese children rose marginally to 12% in 2017/18. Although the changes are not substantial, obesity rates...

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    Country Report

    Country Report

    Wound Care in New Zealand

    Oct 2019

    The rise of active lifestyles in New Zealand, with the majority of the country’s population indulging in outdoor sports and activities, is predicted to increase demand for wound care during the forecast period. The increase in active lifestyle is ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: New Zealand

    Oct 2019

    Consumer income is forecast to maintain stable growth rate by 2030, backed by robust labour market and accelerating government spending. Expanding base of affluent consumers is also forecast to benefit demand for luxury goods and discretionary ...

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    Country Briefing

    Country Briefing

    Households: New Zealand

    Sep 2019

    As a result of stable policy and good guidance, New Zealand households are well placed to increase their consumption rates and earnings going forward. The country is one of the few markets globally where property affordability has actually risen, ...

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    Country Profile

    Country Profile

    New Zealand: Country Profile

    Sep 2019

    The economy will improve slightly in 2019. Monetary stimulus and population growth underpin household spending and business investment. Government spending on infrastructure and housing also supports domestic demand. The exchange rate will support ...

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    Megatrends

    Megatrends

    Shifting Market Frontiers: State of Play 2019

    Sep 2019

    The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

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    Country Report

    Country Report

    Car Rental (Destination) in New Zealand

    Aug 2019

    While New Zealand is currently experiencing a “tourism boom”, with strong numbers in both domestic and international tourism, car rental is expected to be left behind to a certain extent over the forecast period. Car rental is quite mature, with ...

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