New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Country Report

    Country Report

    Carbonates in New Zealand

    Jan 2021

    Movement and trading restrictions in 2020 meant that while New Zealand was in a COVID-19 enforced lockdown, supermarkets was the major distribution channel from where consumers could purchase carbonates from late-March to early May. This resulted in ...

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    Country Report

    Country Report

    Bottled Water in New Zealand

    Jan 2021

    Rather surprisingly, bottled water did not benefit from a greater channel shift towards off-trade in 2020, despite significant declines through on-trade, with the category remaining fairly stagnant in off-trade volume terms. While the initial onset ...

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    Country Report

    Country Report

    RTD Tea in New Zealand

    Jan 2021

    Movement and trading restrictions meant that while the country was in a pandemic-enforced lockdown, supermarkets was the dominant distribution channel for sales of RTD tea from late-March to early May. This resulted in stronger volume and current ...

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    Country Report

    Country Report

    Sports Drinks in New Zealand

    Jan 2021

    Movement and trading restrictions when New Zealand was placed in lockdown from March 2020 as a result of the pandemic, resulted in limited overall demand for sports drinks, due to a lack of sporting activities and the closure of gyms. In addition, ...

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    Country Report

    Country Report

    Juice in New Zealand

    Jan 2021

    New Zealand enjoys one of the highest per-capita juice consumption rates in the world, owing to strong local production and supply chains. Traditional demand has been complimented by demand for health and wellness-positioned beverages in 2020 as ...

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    Country Report

    Country Report

    Energy Drinks in New Zealand

    Jan 2021

    The Level 4 restrictions implemented in April 2020 by the New Zealand Government due to the emergence of COVID-19 resulted in a significant decline in on-trade demand for energy drinks, owing to all on-trade outlets having to completely close for ...

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    Country Report

    Country Report

    Soft Drinks in New Zealand

    Jan 2021

    The emergence of COVID-19 has had a significant impact on soft drinks in New Zealand during 2020. Ahead of a national lockdown, consumers engaged in what was described as panic-buying, with supermarkets and domestic supply chains struggling to keep ...

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    Country Report

    Country Report

    Concentrates in New Zealand

    Jan 2021

    The New Zealand Government’s response to the emergence of COVID-19 involved implementing a series of lockdowns, restricting movement across the country and also restricting the types of businesses that could operate, resulting in many employees ...

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    Country Report

    Country Report

    RTD Coffee in New Zealand

    Jan 2021

    The movement and travel restrictions imposed on New Zealand during its response to COVID-19, meant that supermarkets became the dominant distribution channel for the niche of RTD coffee in the country, with supermarket sales up by more than 60% year ...

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    Country Report

    Country Report

    Coffee in New Zealand

    Jan 2021

    When the New Zealand Government announced in March 2020 the introduction of a 4-stage alert system designed to contain the spread of COVID-19, consumers’ behaviour became increasingly erratic. Despite pleas from the government and grocery retailers ...

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    Country Report

    Country Report

    Hot Drinks in New Zealand

    Jan 2021

    The emergence of COVID-19 has had a significant impact on hot drinks in New Zealand in 2020. Ahead of a national lockdown, consumers engaged in what was described as panic-buying, with the dominant distribution channel of supermarkets and domestic ...

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    Country Report

    Country Report

    Tea in New Zealand

    Jan 2021

    The emergence of COVID-19 and subsequent lockdown resulted in a transference of demand across hot drinks from foodservice to retail with greater home consumption. While this resulted in significant retail demand for coffee, the lack of a strong ...

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    Country Report

    Country Report

    Other Hot Drinks in New Zealand

    Jan 2021

    The emergence of the pandemic in New Zealand saw a transference of demand across hot drinks from foodservice to retail, due to restrictions imposed by the national lockdown in March 2020. While this resulted in strong retail demand for coffee, the ...

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    Country Report

    Country Report

    Packaged Food in New Zealand

    Dec 2020

    In New Zealand, sales of packaged food in terms of retail volume and current value are expected to see a strong increase in 2020. Part of the growth is a result of changing consumer habits because of Coronavirus (COVID-19) restrictions, such as ...

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    Strategy Briefing

    Strategy Briefing

    The New Normal: Future of Consumer Mobility, Urban Planning and Construction

    Dec 2020

    Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced...

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    Country Report

    Country Report

    Baked Goods in New Zealand

    Dec 2020

    The strict lockdown restrictions imposed by the government in New Zealand in response to the pandemic has brought about shifts in consumer lifestyles as foodservice closures encouraged local consumers to search for indulgent baked goods with which to...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in New Zealand

    Dec 2020

    Processed fruit and vegetables is set to witness a sharp growth trajectory in terms of retail volume and current value sales in 2020 in contrary to its undynamic performance over the review period. Early 2020 saw local consumers stockpile essential ...

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    Country Report

    Country Report

    Processed Meat and Seafood in New Zealand

    Dec 2020

    Processed meat and seafood is set to record a more dynamic performance in 2020 compared to the previous year, with a particularly notable upturn in demand for shelf stable and frozen varieties, being driven by a certain level of panic-buying period ...

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    Country Report

    Country Report

    Breakfast Cereals in New Zealand

    Dec 2020

    With strict lockdown restrictions introduced to New Zealand in early 2020, many local consumers were confined to their homes, which created greater breakfast occasions at home. This trend led to a notable upturn in demand for breakfast cereals in ...

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