New Zealand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Polishes in New Zealand

Apr 2022

While 2020 saw significant panic-buying influence sales of polishes, the effects of COVID-19 continued to be felt in 2021 through changes in ways of working. Most workplaces in New Zealand have adopted more flexible work policies, and as a result,…

USD 1,195
Country Report

Dishwashing in New Zealand

Apr 2022

While 2020 saw significant panic-buying influence sales in dishwashing, the effects of COVID-19 continued to be felt in 2021 through changes in ways of working. Most workplaces in New Zealand have adopted more flexible working policies, and as a…

USD 1,195
Country Report

Juice in New Zealand

Mar 2022

New Zealand’s initial response to the emergence of COVID-19 in 2020 involved closing its borders and implementing lockdowns and travel restrictions, significantly impacting on-trade juice sales. However, the country’s success in combating the…

USD 1,195
Country Report

Depilatories in New Zealand

May 2022

Demand for depilatories, mainly driven by women’s razors and blades, was already declining in New Zealand pre-pandemic, with the category experiencing a further drop in sales in 2020-2021. The increasing popularity of other depilation methods such as…

USD 1,195
Country Report

PEST Analysis: New Zealand

Apr 2022

New Zealand’s ranking makes it ‘free’ for economic freedom, although higher government spending has lowered its overall score. Economic recovery is on track, whilst unemployment is falling. Nevertheless, inflation persists, caused by external…

USD 300
Country Report

Bleach in New Zealand

Apr 2022

New Zealand has been a leader in managing the COVID-19 pandemic, with low levels of transmission seeing the country enjoying few restrictions in day to day lives, aside from periods during localised outbreaks. However, COVID-19 has created a…

USD 1,195
Country Report

Deodorants in New Zealand

May 2022

Deodorant sales in 2020 underperformed in the wake of the pandemic outbreak as a result of a nationwide lockdown and social distancing measures implemented to contain the spread of COVID-19. However, sales experienced a rebound in 2021. The upward…

USD 1,195
Country Report

Wipes in New Zealand

Mar 2022

COVID-19 created increased awareness of cleanliness and hygiene amongst consumers, with wipes offering a convenient solution against the backdrop of strong retail spending in New Zealand in 2021. With consumers spending more time at home in 2021 due…

USD 1,195
Country Report

Homeshopping in New Zealand

Mar 2022

Homeshopping has already added e-commerce capabilities to cater for the new digital consumer. Homeshopping operators are further embracing developments in e-commerce by integrating BNPL (Buy Now, Pay Later) payment solutions such as Afterpay and…

USD 1,195
Country Report

Carbonates in New Zealand

Mar 2022

As one of the largest categories within soft drinks in New Zealand, the environmental impact of carbonate consumption is significant, with a high level of packaging waste as a result. Leading players Coca-Cola and Frucor Suntory have taken steps to…

USD 1,195
Country Report

Tea in New Zealand

Feb 2022

Lockdowns, trading restrictions and an increasing number of people working from home contributed to off-trade sales growth in 2020. With New Zealand having been relatively successful at managing the COVID-19 pandemic, everyday life for New Zealanders…

USD 1,195
Country Report

Supermarkets in New Zealand

Mar 2022

While supermarkets continued to perform positively in 2021, benefiting from New Zealanders choosing to shop for larger quantities of groceries as they spent greater time at home, current value growth was much slower compared to the previous year,…

USD 1,195
Country Report

Coffee in New Zealand

Feb 2022

Off-trade sales of coffee continued to exhibit strong growth in 2021, despite the country’s success at managing the COVID-19 pandemic, which resulted in on-trade trading restrictions being fully removed. Lockdown presented a unique opportunity for…

USD 1,195
Country Report

Fragrances in New Zealand

May 2022

Consumer trends towards sustainable products have significantly influenced the purchase of more natural skin care and beauty products. In the case of fragrances, increasing concerns over the use of common chemicals in fragrances and possible health…

USD 1,195
Country Report

Vending in New Zealand

Mar 2022

Impulse purchases of non-essential items traditionally drive much of vending’s revenue. Many vending machines tend to be in non-captive environments and are either located in retail stores or in restaurants, which either struggled due to low footfall…

USD 1,195
Country Report

Retailing in New Zealand

Mar 2022

The emergence of COVID-19 has had a wide reaching impact on retailing in New Zealand, with the lockdown and social distancing measures forcing consumers to reassess how they shop. Many local consumers have switched to shopping online – some for the…

USD 2,450
Country Report

Concentrates in New Zealand

Mar 2022

Trading restrictions, patterns of panic buying and stockpiling by consumers in supermarkets supported strong growth for concentrates in 2020. While the country managed to control the spread of COVID-19 and essentially return to greater levels of…

USD 1,195
Country Report

Surface Care in New Zealand

Apr 2022

The COVID-19 pandemic had a significant positive effect on surface care in 2020, with consumers spending more time at home, and heightened awareness of hygiene and cleanliness having a positive impact on the category and driving significant growth.…

USD 1,195
Country Report

Home Insecticides in New Zealand

Apr 2022

While COVID-19 did not have a direct effect on home insecticides in the same way that it did on other home care categories, such as surface care or bleach, the indirect effect of New Zealanders being at home more often helped drive sales growth in…

USD 1,195
Country Report

Retail Tissue in New Zealand

Mar 2022

Similar to what was seen at the onset of the initial level 4 lockdown in 2020, the further lockdown in late 2021 due to the outbreak of the Delta variant of COVID-19 saw panic-buying amongst consumers, and retail tissue was the category most…

USD 1,195
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