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New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Cider/Perry in New Zealand

    Sep 2020

    Having experienced exceptional total volume and current value growth over the past decade, the category matured and growth rates stabilised towards the end of the review period. Growth rates were comparable between the on- and off-trade channels in ...

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    Country Report

    Country Report

    Spirits in New Zealand

    Sep 2020

    The craft trend continued to invigorate spirits in New Zealand in 2019. Local distillers increasingly looked for inspiration from the land to produce alcohol with ingredients like manuka and home-grown malted barley to create a uniquely local taste. ...

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    Country Report

    Country Report

    Wine in New Zealand

    Sep 2020

    As in other alcoholic drinks categories in New Zealand, consumer preferences in wine have become increasingly sophisticated. This saw champagne register the fastest total volume sales growth in 2019. Meanwhile, fortified wine types also performed ...

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    Country Report

    Country Report

    Beer in New Zealand

    Sep 2020

    The craft trend remained the key growth driver in beer in New Zealand in 2019. Despite positive total volume sales growth, much stronger current value growth reflected the consumer shift towards quality rather than quantity, which was evinced by the ...

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    Country Report

    Country Report

    Alcoholic Drinks in New Zealand

    Sep 2020

    Coronavirus (COVID-19) is having a significant impact on alcoholic drinks in New Zealand. The outbreak of the virus has fomented health and economic concerns, which have seen some consumers stop or reduce their consumption of alcohol. However, many ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Aug 2020

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2019. 2020’s economic prospects are less favourable however, due to the spread of the Coronavirus (COVID-19) and its impact on domestic and external demand in many ...

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    Country Briefing

    Country Briefing

    Sustainability: New Zealand

    Aug 2020

    New Zealand protects 29.8% of its marine and terrestrial area which is the fifth highest rate in the world. Furthermore, New Zealand is reducing its dependence on fossil fuels with increasing renewable energy capacity. On the other hand, the country ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in New Zealand

    Jul 2020

    Fine cut tobacco, which continued to dominate value sales of cigars, cigarillos and smoking tobacco in 2019, also remained the weakest performer with ongoing strong declining demand in volume terms. This was due to a combination of factors; the ...

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    Country Report

    Country Report

    Tobacco in New Zealand

    Jul 2020

    Monetary concerns in response to COVID-19 during strict lockdown measures exacerbated lower-income smokers’ disposable incomes which had already come under pressure from another excise tax increase for tobacco at the beginning of 2020. This is set to...

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    Country Report

    Country Report

    Cigarettes in New Zealand

    Jul 2020

    Demand for cigarettes continued to decline in New Zealand in 2019 following a number of measures by the government to reduce the smoking prevalence rate amongst the adult population, resulting in a gradual decrease for the latter. In addition to ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

    Jul 2020

    E-vapour products remained the most established category within smokeless tobacco, e-vapour products and heated tobacco in New Zealand, with heated tobacco only emerging in the country at the end of the review period and smokeless tobacco (chewing ...

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    Country Profile

    Country Profile

    New Zealand: Country Profile

    Jul 2020

    The economy will experience a steep recession in 2020. Growth will be negatively impacted by the effect the economic and social measures taken in response to the COVID-19 outbreak will have on the economy. Exports will decelerate and private ...

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    Country Report

    Country Report

    Bath and Shower in New Zealand

    Jul 2020

    Health and wellness was important in 2019, with products with ingredients that target mental states increasingly prevalent. Only Good, a New Zealand-based brand introduced Only Good Calm during the year. Calming and anti-stress ingredients are also ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in New Zealand

    Jul 2020

    Premium beauty and personal care recorded further current value growth in 2019 as consumers were prepared to spend more on premium products to experience luxury brands, such as Yves Saint Laurent, Armani and Gucci, at affordable price points. The ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in New Zealand

    Jul 2020

    Millennial parents are constantly looking for products that specifically cater to different problems and there was consequently a growing trend of using targeted products rather than generic ones in 2019. Due to the abundance of resources online, ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in New Zealand

    Jul 2020

    Mass beauty and personal care performed well in 2019 due to a rise in demand for quality, natural products, as well as increased competition with local products offering such products. Consumers, however, remained price sensitive and opted for more ...

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    Country Report

    Country Report

    Deodorants in New Zealand

    Jul 2020

    Natural deodorants experienced growing demand in New Zealand in 2019 as consumers are looking more closely at ingredients. Only Good’s natural deodorant has been doing well in supermarkets by giving customers an alternative to traditional deodorants ...

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    Country Report

    Country Report

    Skin Care in New Zealand

    Jul 2020

    With the abundance of information online, local consumers are closely studying ingredients when purchasing skin care products. Apps such as Think Dirty, which lists ingredients simply by scanning barcodes, are also arming consumers with greater ...

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    Country Report

    Country Report

    Colour Cosmetics in New Zealand

    Jul 2020

    Colour cosmetics with skin care qualities, such as hydration or anti-ageing, fuelled growth in 2019 and will continue to grow, especially in the face and eye categories. New products with these properties include Benefit’s hydrating primer, Laura ...

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    Country Report

    Country Report

    Hair Care in New Zealand

    Jul 2020

    In 2019, new formats including shampoo bars were increasingly popular. These products offer two key benefits, namely natural ingredients and more sustainable packaging. Examples include local brands such as Ethnique and Ahhh. Ethnique offers natural ...

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