Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in New…
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in New Zealand.
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…
Consumer income in New Zealand to register substantial growth over 2021-2040, as the country has dealt with the pandemic well and is on its way to full recovery. Nevertheless, the country is also set to register a growing inequality and income gap…
Wound care is expected to register moderate current value growth in 2021, on par with value growth registered in 2020. While stockpiling drove value growth in 2020, normal life resumes for the most part in 2021 and consumers resume the physical…
Weight management and wellbeing is expected to register muted current value growth in 2021. Meal replacement and OTC Obesity will register negative value growth, while supplement nutrition drinks on the other hand will register a healthy rise in…
The pandemic was a boon for vitamins in 2020, especially for vitamin C, as consumers looked to boost their immune system in order to protect themselves from COVID-19. While current value growth is expected to be lower in 2021, there is still demand…
Sports nutrition had been performing strongly prior to the pandemic and its strong performance is continuing. Overall, sports nutrition was not affected by the pandemic, with the product area instead benefitting from becoming more mainstream, with a…
Sleep aids has benefitted from the pandemic, with healthy current value growth expected in 2021, following from increased value sales in 2020 as well. Even before the pandemic, problem with sleep was a common problem in New Zealand, but with…
Paediatric consumer health is expected to register healthy current value growth in 2021, on par with 2020. Paediatric analgesics is the second largest product area after vitamins and dietary supplement and in 2021, the stockpiling trend eases. All…
NRT smoking cessation aids is expected to register moderate current value growth in 2021, similar to the growth registered in 2020. COVID-19 has put the spotlight on lung health and New Zealanders continue to purchase NRT smoking cessation aids in…
Herbal/traditional products is expected to register moderate current value growth, with value growth slightly lower than in 2020. Overall, the pandemic has had very little impact on herbal/traditional products, with growth continuing to be driven by…
The pandemic has benefitted eye care, with current value growth expected to be healthy in 2021, as it also was in 2020. While New Zealanders have for the most part been able to lead a normal life, it has impacted daily life all the same, with many…
Digestive remedies is expected to register moderate current value growth, on par with 2020. While the pandemic has not caused the same disruption to society in New Zealand, as in other countries, it has disrupted lives and increased stress. For those…
Dietary supplement is expected to register moderate current value growth in 2021, slightly down on the value growth registered in 2020. One of the key changes brought about by the pandemic is that supplements that boost the immune system are in high…
COVID-19 changed consumers’ lives and caused distress and anxiety amongst consumers, which resulted in physical manifestations. This is despite the country leading the world in its battle against the pandemic. All the same, consumers in New Zealand…
Cough, cold and allergy (hay fever) remedies are expected to see a second year of subdued value growth in 2021, with social distancing measures imposed to curb the spread of COVID-19, also curbing the spread of the common cold and flu. As a result,…
New Zealand is in the extraordinary position of being the most effective country at controlling the spread of COVID-19. Even with the Delta variant that spread through Asia-Pacific in 2021 with ferocity, New Zealand still managed to curb the spread…
Analgesics is expected to register moderate current value growth in 2021, with growth being lower than in 2020, as the stockpiling trend eases. Even so, consumers have excess supplies of paracetamol particularly and health authorities are concerned…
Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…