Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
As New Zealand emerges from the COVID-19 pandemic, the performance of beer was characterised by strong growth in two key categories – ales and non-alcoholic beers, with both categories recording double digit growth. With the categories operating at…
In 2022, the New Zealand government maintained its commitment to implementing new regulations for tobacco products as part of ongoing efforts to reduce smoking prevalence. These efforts have been successful in driving down smoking rates due to…
Dairy has been one of the industries hardest hit by inflation, with NZ Stats reporting that the basket of milk, cheese and eggs saw a CPI increase of 12% in 2022 compared with 2021. This is amongst the highest increases in CPI for food in New…
In March 2023, New Zealand garnered a spot among a select group of countries granted Approved Destination Status (ADS) by China's Ministry of Culture and Tourism. This development marked the country's phased reopening of its borders. In the…
The health and wellness trend seen globally and in New Zealand, particularly amongst millennial consumers, has been influencing demand for ‘better-for-you’ drinks, such as zero-alcohol beers, lighter wines, low-alcohol seltzers, and lower carb and…
Mainstream deodorant brands such as Nivea, Rexona and Dove continued to dominate the product area in 2022, benefitting from their strong presence at major grocery retailers. As most consumers purchase deodorants during their grocery runs, mainstream…
Topical antifungals was one of the most dynamic subcategories within dermatologicals in current value terms in 2023, continuing the trend of the previous year. Following a sluggish performance during the first three years of the review period, such…
Analgesics continued to see solid growth in current value terms in 2023, following the easing of most COVID-19-related restrictions in September 2022. With measures such as lockdowns, mandatory mask-wearing and social distancing no longer in place,…
Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of domestic movement and restrictions on gatherings. However, the Delta outbreak in August 2021 led to a prolonged lockdown in…
Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards – for instance, in terms of domestic movement or gathering restrictions. However, the Delta outbreak in late August 2021 saw a prolonged…
2022 saw a steep increase in grocery prices across major supermarkets. This led to cautious consumer spending, with more people turning to price comparison websites to find the cheapest groceries at supermarkets near them. Online price comparison…
In late 2021, the New Zealand Government unveiled a phased approach to reopening the country's borders post-pandemic, spanning from July to October. However, prompted by quicker reopening timelines in other nations, the government expedited the…
The post-pandemic period in New Zealand has witnessed sustainably high rates of inflation. Multiple factors have contributed to this inflationary environment. The Reserve Bank of New Zealand's decision to lower interest rates to record lows at the…
Smoking prevalence in New Zealand has continued to experience a steady decline in recent years. This can be attributed to various factors, such as increasing health awareness, significant unit price increases driven by annual tax hikes, and strict…
Similar to other retail channels, hypermarkets has been experiencing rising costs associated with inflation and high shipping costs. However, retailers have been strategic in passing costs on to consumers, and have continued to offer low prices for…
While wipes offer a convenient and hygienic cleaning solution, nearly all are plastics-based and there is a big push in New Zealand to reduce plastic waste. While this is most prominently seen in the removal of single-use plastic bags, this has also…
The robust rebound in bookings that began in 2022 has persisted into 2023, propelled by pent-up travel demand and increasing prices that have contributed to value sales growth. Despite air capacity constraints and labour shortages, available…
As the country emerged from the COVID-19 pandemic, the wine industry found itself at cross-roads. With wine being quite a mature category, strong innovation in spirit-based RTDs has created strong competition for wine, with RTDs positioned as…
New Zealand’s business climate is dynamic and ‘mostly free’ for economic freedom, whilst corruption is not a problem, but political instability is rising owing to the scheduled general election in October 2023. As inflation continues to trouble…
Hair removal products in different formats can be easily purchased at grocery retailers and pharmacies in New Zealand. Mainstream brands such as Veet, Schick and Gillette Venus, for example, have a wide variety of products in many formats such as…