New Zealand

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

New Zealand StatisticsConsumer Lifestyles in New ZealandNew Zealand Country BriefingsFuture Demographics: New Zealand in 2030

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    Country Report

    Carbonates in New Zealand

    Jan 2020

    In line with rising health-consciousness among New Zealanders, demand for reduced sugar and sugar-free products remained a key driver of growth in carbonates off-trade volume and current value sales in 2019. This trend was especially strong in cola ...

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    Country Report

    Country Report

    Energy Drinks in New Zealand

    Jan 2020

    Off-trade volume and current value growth rates for energy drinks in 2019 were down on 2018, and look set to slow further towards 2024. Demand in the category will continue to be undermined by increasing public concern about the potentially negative ...

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    Country Report

    Country Report

    Bottled Water in New Zealand

    Jan 2020

    The increasing preference for healthier soft drinks among New Zealanders continued to support robust growth in bottled water off-trade volume and current value sales in 2019. Flavoured bottled water remained the most dynamic category in both ...

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    Country Report

    Country Report

    Soft Drinks in New Zealand

    Jan 2020

    While favourable macroeconomic and demographic factors continued to underpin the expansion of soft drinks in New Zealand in 2019, overall off-trade volume and current value growth rates were down slightly on 2018. This was partly due to the ...

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    Country Report

    Country Report

    RTD Tea in New Zealand

    Jan 2020

    Rising demand for kombucha products continued to drive the expansion of RTD tea in 2019. These fermented tea-based drinks, which contain probiotic cultures and are renowned for their digestive benefits, have become increasingly popular in recent ...

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    Country Report

    Country Report

    Concentrates in New Zealand

    Jan 2020

    As was the case across the New Zealand soft drinks market, the influence of the health and wellness trend was increasingly visible in concentrates in 2019. Consumers showed growing interest in healthier options introduced towards the end of the ...

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    Country Report

    Country Report

    Asian Speciality Drinks in New Zealand

    Jan 2020

    Asian speciality drinks remained a negligible category in New Zealand in 2019. These products are mainly sold via off- and on-trade outlets specialising in Asian groceries or cuisine, with outlets carrying different brands depending on their regional...

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    Country Report

    Country Report

    Juice in New Zealand

    Jan 2020

    New Zealand has long had one of the highest rates of per capita juice consumption in the world. Traditional consumption habits continued to support steady growth in juice off-trade volume and current value sales in 2019, as did the increasing ...

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    Country Report

    Country Report

    RTD Coffee in New Zealand

    Jan 2020

    After posting strong double-digit growth in off-trade volume and current value sales in 2019, RTD coffee looks set to continue expanding rapidly in both respects over the forecast period. While this is partly because sales are still emerging from a ...

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    Country Report

    Country Report

    Sports Drinks in New Zealand

    Jan 2020

    Sports drinks posted declines in off-trade volume and current value sales in 2019, continuing the negative trend observed throughout the review period. Despite heavy investment in marketing activities, including sponsorship deals with famous sports ...

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    Country Profile

    Country Profile

    New Zealand: Country Profile

    Dec 2019

    The economy will enjoy mdoderate growth in 2019. Growth will be supported by increased policy support as the recent monetary policy easing and increased government spending are expected to lift domestic demand. Consumption is set to slow as net ...

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    Country Briefing

    Country Briefing

    Sustainability: New Zealand

    Dec 2019

    New Zealand protects 29.8% of its marine and terrestrial area which is the fifth highest rate in the world. Furthermore, New Zealand is reducing its dependence on fossil fuels with increasing renewable energy capacity. On the other hand, the country ...

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    Country Briefing

    Country Briefing

    Business Dynamics: New Zealand

    Dec 2019

    New Zealand is one of the most competitive nations globally, with companies benefiting from limited regulatory interference. Corruption remains low, further adding to the country’s investment appeal. Although economic growth helped to reduce ...

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    Future Demographic

    Future Demographic

    New Zealand in 2030: The Future Demographic

    Dec 2019

    Population growth in New Zealand in 2018-2030 will be driven by a combination of positive strong, albeit declining, net migration and natural change. Ageing will accelerate rapidly up to 2030 when a fifth of the population will be of retirement age, ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: New Zealand

    Dec 2019

    New Zealand’s economy has experienced a slowdown, as reconstruction efforts after the 2011 earthquake have begun to wane. Exports are under pressure from lower commodity prices. However, low interest rates could sustain business investment, whilst ...

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    Country Report

    Country Report

    Other Hot Drinks in New Zealand

    Nov 2019

    There was little activity seen in other hot drinks in 2019 as the category registered low sales growth due to consumer concerns over the high sugar content of most products in the category. With the health and wellness trend still in full swing, the ...

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    Country Report

    Country Report

    Hot Drinks in New Zealand

    Nov 2019

    Sales of hot drinks in New Zealand continued to increase moderately in retail volume terms in 2019. Coffee remains the largest category, with demand split into two distinct consumer groups. The first of these are the older generation of less ...

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    Country Report

    Country Report

    Tea in New Zealand

    Nov 2019

    New Zealand’s colonial roots and the high numbers of people descended from English, Scottish and Irish families among the country’s population continue to support very strong demand for black tea among consumers of all ages and social classes. It is ...

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    Country Report

    Country Report

    Coffee in New Zealand

    Nov 2019

    A wider range of New Zealand consumers are becoming more sophisticated coffee drinkers, with demand for espresso-style beverages rising significantly towards the end of the review period. In particular, consumers seek to bring the foodservice premium...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Oct 2019

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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