Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
New Zealand remained among the global leaders in the Index of Economic Freedom ranking 2021, thanks to its solid regulatory framework, low corruption levels, sound financing system and advanced labour market. Furthermore, developed infrastructure…
The Wellington in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Hamilton in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Auckland in New Zealand report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
Sweet spreads are expected to register moderate current value and volume growth in 2021, with nut and seed based registering the highest current value growth. Honey remains the largest product area, with sizeable local production, followed by jam and…
Soup is expected to register healthy current value and volume growth in 2021, with instant soups expected to register the highest current value growth. Part of the success of instant soup is that it is also used as a flavouring base for home-made…
Sauces, dressings and condiments are expected to register a slight decline in volume sales in 2021, with dips expected to register the best performance. There is limited innovation in this product area and this stifles value sales. Synthetic…
In 2020, the pandemic saw a huge surge in current value and volume sales of ready meals. While current value and volume growth is expected to be lower in 2021, it is still expected to be healthy, as lockdown still impact foodservice and consumers…
Olive oil remains the most popular edible oil in New Zealand, as consumers perceive it as being healthier than other oil. However, current value and volume is expected to be lower than 2020, as retail price rises hit demand. Olive oil in New Zealand…
While New Zealand has been the poster child of the pandemic in terms of how to control infection, the Delta variant has broken down the country’s defences somewhat and led to strict lockdown again in 2021. Therefore, New Zealand more than many other…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in New…
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in New Zealand.
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…
Consumer income in New Zealand to register substantial growth over 2021-2040, as the country has dealt with the pandemic well and is on its way to full recovery. Nevertheless, the country is also set to register a growing inequality and income gap…
Wound care is expected to register moderate current value growth in 2021, on par with value growth registered in 2020. While stockpiling drove value growth in 2020, normal life resumes for the most part in 2021 and consumers resume the physical…
Weight management and wellbeing is expected to register muted current value growth in 2021. Meal replacement and OTC Obesity will register negative value growth, while supplement nutrition drinks on the other hand will register a healthy rise in…
The pandemic was a boon for vitamins in 2020, especially for vitamin C, as consumers looked to boost their immune system in order to protect themselves from COVID-19. While current value growth is expected to be lower in 2021, there is still demand…
Sports nutrition had been performing strongly prior to the pandemic and its strong performance is continuing. Overall, sports nutrition was not affected by the pandemic, with the product area instead benefitting from becoming more mainstream, with a…
Sleep aids has benefitted from the pandemic, with healthy current value growth expected in 2021, following from increased value sales in 2020 as well. Even before the pandemic, problem with sleep was a common problem in New Zealand, but with…
Paediatric consumer health is expected to register healthy current value growth in 2021, on par with 2020. Paediatric analgesics is the second largest product area after vitamins and dietary supplement and in 2021, the stockpiling trend eases. All…