New Zealand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Deodorants in New Zealand

May 2023

Mainstream deodorant brands such as Nivea, Rexona and Dove continued to dominate the product area in 2022, benefitting from their strong presence at major grocery retailers. As most consumers purchase deodorants during their grocery runs, mainstream…

USD 1,195
Country Report

Polishes in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of domestic movement and restrictions on gatherings. However, the Delta outbreak in August 2021 led to a prolonged lockdown in…

USD 1,195
Country Report

Dishwashing in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards – for instance, in terms of domestic movement or gathering restrictions. However, the Delta outbreak in late August 2021 saw a prolonged…

USD 1,195
Country Report

Supermarkets in New Zealand

Mar 2023

2022 saw a steep increase in grocery prices across major supermarkets. This led to cautious consumer spending, with more people turning to price comparison websites to find the cheapest groceries at supermarkets near them. Online price comparison…

USD 1,195
Country Report

PEST Analysis: New Zealand

Jun 2023

New Zealand’s business climate is dynamic and ‘mostly free’ for economic freedom, whilst corruption is not a problem, but political instability is rising owing to the scheduled general election in October 2023. As inflation continues to trouble…

USD 300
Country Report

Depilatories in New Zealand

May 2023

Hair removal products in different formats can be easily purchased at grocery retailers and pharmacies in New Zealand. Mainstream brands such as Veet, Schick and Gillette Venus, for example, have a wide variety of products in many formats such as…

USD 1,195
Country Report

Bleach in New Zealand

Jan 2023

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

USD 1,195
Country Report

Fragrances in New Zealand

May 2023

More and more consumers are adopting fragrances in their daily routines. In the past, fragrances were used primarily on special occasions, when dressing up or as a treat, but it is now often used daily to feel present and express individuality. More…

USD 1,195
Country Report

Vending in New Zealand

Mar 2023

Value sales through vending remained low in 2022, with growth limited by the decline in impulse purchases. With local consumers spending greater time at home, vending machines which primarily target impulse purchases in shopping centres, attraction…

USD 1,195
Country Report

Retail in New Zealand

Mar 2023

The operating environment was extremely challenging for retailers in 2022. In addition to declining footfall in city centres, consumers burdened by inflationary pressures became more price-conscious. Consumers spending more cautiously were less…

USD 2,450
Country Report

Hypermarkets in New Zealand

Mar 2023

Similar to other retail channels, hypermarkets has been experiencing rising costs associated with inflation and high shipping costs. However, retailers have been strategic in passing costs on to consumers, and have continued to offer low prices for…

USD 1,195
Country Report

Wipes in New Zealand

Mar 2023

While wipes offer a convenient and hygienic cleaning solution, nearly all are plastics-based and there is a big push in New Zealand to reduce plastic waste. While this is most prominently seen in the removal of single-use plastic bags, this has also…

USD 1,195
Country Report

Dog Food in New Zealand

May 2023

Dog parents in New Zealand are favouring dry food over wet food for their dogs. Dry food has numerous benefits for dogs such as being good for teeth and helping with digestion by encouraging the dog to chew more. Dry dog food makes up over half of…

USD 1,195
Country Report

Sun Care in New Zealand

May 2023

Sun care in New Zealand continues to grow in 2022, benefitting from rising consumer awareness on the importance of sun protection. Spending time outdoors continues to be a key part of new Zealanders' lifestyle, and more consumers are becoming aware…

USD 1,195
Country Report

Home Care in New Zealand

Jan 2023

The major trend impacting consumers and the home care industry in 2022 was high levels of inflation. This created cost of living pressures for consumers, while also driving strong current value growth within the industry – far higher than retail…

USD 2,750
Country Report

Pet Products in New Zealand

May 2023

There has been a growing trend in pet parents treating their pets to some luxury with expensive clothing and accessories. While still a niche product area, pet parents are starting to explore fashion trends and ideas for their pets. As pets are…

USD 1,195
Country Report

Pet Care in New Zealand

May 2023

After a boom in pet adoption and demand for pet care during the lockdown years of 2020 and 2021, a sense of normalcy has returned, much like in other areas of society and in the economy. While the pet population is still growing, the rate is nowhere…

USD 2,450
Country Report

Oral Care in New Zealand

May 2023

Similar to other personal care staples, oral care products such as toothpaste, toothbrushes and mouthwash are often purchased alongside other grocery items at supermarkets. Mainstream brands that are widely distributed in these channels, such as…

USD 1,195
Country Report

Retail Tissue in New Zealand

Mar 2023

During the COVID-19 pandemic, local supply chains struggled to maintain supply due to consumers engaging in panic buying, and while the panic buying by customers has subsided, manufactures in the product area continue to face significant challenges…

USD 1,195
Country Report

Surface Care in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of restrictions on movement and gatherings. However, the Delta outbreak in late August 2021 saw a prolonged lockdown in the…

USD 1,195
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