New Zealand

Population growth in New Zealand in 2018-2030 will be driven by a combination of positive strong, albeit declining, net migration and natural change. Ageing will accelerate rapidly up to 2030 when a fifth of the population will be of retirement age, ...

New Zealand’s economy has experienced a slowdown, as reconstruction efforts after the 2011 earthquake have begun to wane. Exports are under pressure from lower commodity prices. However, low interest rates could sustain business investment, whilst ...

There was little activity seen in other hot drinks in 2019 as the category registered low sales growth due to consumer concerns over the high sugar content of most products in the category. With the health and wellness trend still in full swing, the ...

Sales of hot drinks in New Zealand continued to increase moderately in retail volume terms in 2019. Coffee remains the largest category, with demand split into two distinct consumer groups. The first of these are the older generation of less ...

New Zealand’s colonial roots and the high numbers of people descended from English, Scottish and Irish families among the country’s population continue to support very strong demand for black tea among consumers of all ages and social classes. It is ...

A wider range of New Zealand consumers are becoming more sophisticated coffee drinkers, with demand for espresso-style beverages rising significantly towards the end of the review period. In particular, consumers seek to bring the foodservice premium...

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

Analgesics posted positive growth in 2019. More analgesics are targeting specific pain. For example, Femin, an analgesic introduced by Arrow Pharmaceutical, is an OTC analgesic to relieve period pain. Due to increasing demand for analgesics, there ...

Cough, cold and allergy remedies saw moderate growth in 2019, with growth predicted to slow slightly during the forecast period in comparison to that seen during the review period. Categories including pharyngeal preparations, combination products ...

The growing ageing population in New Zealand is one of the contributors to growth in dermatologicals, including hair loss treatments and other skin treatments. Topical germicides/antiseptics was the fastest growing category in 2019, with consumers ...

A wave of new herbal dietary supplements is expected to be seen in pharmacies and supermarkets in New Zealand. Turmeric, a golden spice commonly used for cooking, has entered the mainstream dietary supplement category with many new product offerings....

Despite a general trend towards healthier lifestyles in New Zealand, a significant number of consumers are consuming unhealthy food, due to busy and stressful lifestyles. Consumption of unhealthy food, especially fast food, is driving demand for ...

Eye care, especially standard eye care, saw healthy growth in the latter part of the review period, due to an increasing incidence of dry eye among the population. This is due in part to an increase in screen time. New Zealanders are using more ...

Botanical turmeric has seen substantial growth in demand and in the introduction of new products. Examples of such products include Turmeric High Strength 1-day capsules by Healtheries, Go Healthy’s new turmeric range, with combinations including ...

The Ministry of Health’s Output Plan 2018/19 set a goal to achieve Smokefree 2025, with the aim of reducing the rate of smoking to less than 6% for all population groups. Key deliverables include developing product safety standards for smokeless ...

Consumer health witnessed higher value growth in 2019 compared to 2018. The acceleration in growth was driven by categories such as tonics, mineral supplements, weight loss supplements and sports nutrition. The natural health segment, particularly ...

The review period saw the introduction of a number of child-specific products. Growing concerns include children’s eyes and mental wellbeing. Bioglan, for example, introduced an Eye Guard chewable for children to support eye health, given the ...

Supporting the mind as much as the body continues to grow as part of the overall health and wellness trend. Brain performance and brain wellbeing – whether this is related to sleep, stress or anxiety – has become a priority for many consumers in New ...

Among protein bars, RTD and powders, protein powder is the most popular format, while non-protein products have seen the highest growth. There have been a number of new introductions in the protein powder category, especially with the introduction of...

Vitamins saw growth over the review period, and this is predicted to continue in the future, with New Zealanders buying more vitamins, especially through the supermarket channel. According to the Ministry of Health, 5% of New Zealanders are deficient...