New Zealand

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in New Zealand. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Polishes in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of domestic movement and restrictions on gatherings. However, the Delta outbreak in August 2021 led to a prolonged lockdown in…

USD 1,195
Country Report

Dishwashing in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards – for instance, in terms of domestic movement or gathering restrictions. However, the Delta outbreak in late August 2021 saw a prolonged…

USD 1,195
Country Report

Bleach in New Zealand

Jan 2023

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

USD 1,195
Country Report

Home Care in New Zealand

Jan 2023

The major trend impacting consumers and the home care industry in 2022 was high levels of inflation. This created cost of living pressures for consumers, while also driving strong current value growth within the industry – far higher than retail…

USD 2,750
Country Report

Surface Care in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of restrictions on movement and gatherings. However, the Delta outbreak in late August 2021 saw a prolonged lockdown in the…

USD 1,195
Country Report

Home Insecticides in New Zealand

Jan 2023

A mild winter and an early start to the warmer summer months brought on by a La Niña weather system created ideal conditions for insect populations to grow in 2022. During La Niña events, north-easterly winds are characteristic, which tend to bring…

USD 1,195
Country Report

Laundry Care in New Zealand

Jan 2023

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

USD 1,195
Country Report

Air Care in New Zealand

Jan 2023

In the early stages of the pandemic, New Zealand was relatively unaffected by the COVID-19 pandemic by international standards, with few limitations on movement or gatherings. However, the Delta outbreak in late August 2021 saw a prolonged lockdown…

USD 1,195
Country Report

Toilet Care in New Zealand

Jan 2023

Environmental and sustainability concerns are high amongst New Zealand consumers. Local consumers are acutely aware of the impact that their consumption behaviour has on the environment. While the consumer move away from the consumption of dairy…

USD 1,195
Country Report

Tobacco in New Zealand

Aug 2022

Smoking prevalence in New Zealand has been falling for several years due to a combination of rising health awareness, regular increases in excise taxes on tobacco products, restrictive legislative measures and educational campaigns aimed at…

USD 2,450
Country Report

Beer in New Zealand

Aug 2022

In 2021, the on-trade enjoyed a rebound in beer volume sales in the first half of the year, but this was followed by a weak second half as the delta and omicron variants led to more restrictive drinking behaviour. Within the off-trade, demand…

USD 1,195
Country Report

Travel in New Zealand

Dec 2022

Having closed its borders to the world in 2020, with the occasional exception of Australia, New Zealand has opened up again in 2022, taking a gradual and cautious approach. However, being a long-haul destination during rising airfares has challenged…

USD 2,450
Country Report

Cheese in New Zealand

Sep 2022

New Zealand’s status as a major dairy producing nation means that cheese is a mature and popular category in the country. The COVID-19 lockdowns of 2020 and 2021 provided a boost to volume sales, as consumers spent more time at home. However, as the…

USD 1,195
Country Report

Spirits in New Zealand

Aug 2022

The spirits category has performed well despite the turmoil caused by the COVID-19 pandemic with a surge in home consumption keeping spirits manufacturers on their toes. The rise of the home bartender and the increasing availability and accessibility…

USD 1,195
Country Report

Deodorants in New Zealand

May 2022

Deodorant sales in 2020 underperformed in the wake of the pandemic outbreak as a result of a nationwide lockdown and social distancing measures implemented to contain the spread of COVID-19. However, sales experienced a rebound in 2021. The upward…

USD 1,195
Country Report

Rtds in New Zealand

Aug 2022

RTDs in New Zealand has historically been viewed high in sugar and associated with binge drinking among youths. However, in recent years the category has undergone a transformation to the point where it is almost unrecognisable from the beginning of…

USD 1,195
Country Report

Gum in New Zealand

Jul 2022

While many parts of the world have moved on from COVID-19 through the easing of, or eliminating restrictions, the comparatively late arrival of the Omicron variant in New Zealand meant that gatherings and trading restrictions continued over the first…

USD 1,195
Country Report

Juice in New Zealand

Dec 2022

With New Zealanders spending more time at home during both the pandemic and its aftermath, with many white-collar workers continuing to work from home, 100% juice is set to continue to deliver strong off-trade value growth in 2022. With health and…

USD 1,195
Country Report

Dermatologicals in New Zealand

Oct 2022

New Zealand’s elderly population remain key drivers of demand for certain dermatologicals in 2022, namely hair loss treatments and haemorrhoid treatments. Over 10% of the population are aged over 70 years, while more than half of women experience…

USD 990
Country Report

Analgesics in New Zealand

Oct 2022

Analgesics has seen stronger growth in current value terms in 2022, with sales benefiting from the easing of COVID-19 restrictions. Following the lifting of these restrictions there was a spike in cases of COVID-19. With the symptoms being relatively…

USD 1,195
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