Egypt

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Egypt StatisticsConsumer Lifestyles in EgyptEgypt Country BriefingsFuture Demographics: Egypt in 2030

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    Away-From-Home Tissue and Hygiene in Egypt

    Mar 2019

    AFH boxed facial tissues value growth was weak in 2018 due to a slight drop in unit prices. However, the category is expected to pick up moderately as the horeca industry continues to bloom in Cairo and Alexandria, especially with the opening of new ...

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    Nappies/Diapers/Pants in Egypt

    Mar 2019

    The category that saw the highest growth rates in both value and volume terms in nappies/diapers/pants in 2018 was disposable pants. This was due to both higher prices in 2018 as well as strong volume growth. Disposable pants growth was driven by a ...

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    Tissue and Hygiene in Egypt

    Mar 2019

    The tissue and hygiene performance was mixed in 2018, with some categories registering modest value growth rates, and others registering a slight decline in value growth. Growth in retail value terms in 2018 was largely impacted by two opposing ...

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    Retail Adult Incontinence in Egypt

    Mar 2019

    Due to the nature of retail adult incontinence products and the fact that they are considered essential or indispensable for a large portion of current users, volume growth in 2018 was relatively strong. The category is characterised by low demand ...

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    Retail Tissue in Egypt

    Mar 2019

    Boxed facial tissues and pocket handkerchiefs both recorded positive growth in 2018, although the performance of boxed facial tissues was much stronger. Despite a slowdown in retail volume growth in 2018 and a slight decline in unit prices, boxed ...

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    Sanitary Protection in Egypt

    Mar 2019

    Volume growth in pantyliners remained positive but slowed down slightly in 2018. This, combined with lower unit prices due to price adjustments after the shock of the Egyptian pound flotation in 2016 had subsided, has seen overall value growth in the...

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    Wipes in Egypt

    Mar 2019

    Baby wipes was one of the best-performing categories in wipes in 2018 due to strong volume growth and in spite of lower unit prices. The category is very heavily promoted, especially in hypermarkets and supermarkets, where it is widely present at ...

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    Better For You Beverages in Egypt

    Mar 2019

    Better for you beverages in Egypt comprises two categories, namely better for you reduced caffeine beverages and better for you reduced sugar beverages. The former is represented by decaffeinated instant standard coffee, which is present but not that...

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    Better For You Packaged Food in Egypt

    Mar 2019

    Together with sedentary lifestyles, high consumption of meat, carbohydrates and sugar are putting Egyptians at greater risk of developing health problems such as obesity, high cholesterol, heart and kidney disease, diabetes and cancer. This risk has ...

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    Fortified/Functional Beverages in Egypt

    Mar 2019

    Fortified/functional beverages in Egypt is composed mostly of FF energy drinks and a much smaller category of FF sports drinks. FF energy drinks, which are particularly popular amongst younger consumers, have been present in the country far longer ...

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    Fortified/Functional Packaged Food in Egypt

    Mar 2019

    Fortification and the use of functional ingredients were not widely employed by packaged food manufacturers in Egypt during the review period. As a result, consumer awareness of the potential benefits of FF products remained quite low. Demand was ...

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    Free From in Egypt

    Mar 2019

    Free from gluten and free from lactose packaged food products are not widely available in Egypt. Moreover, many consumers with food intolerance conditions do not trust domestic products that claim to be free from these ingredients. Such consumers ...

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    Naturally Healthy Beverages in Egypt

    Mar 2019

    Naturally healthy beverages is a considerable market in Egypt that includes several categories. NH hot drinks, specifically NH tea, makes up a small percentage of sales. The majority of the naturally healthy beverages market in Egypt belongs to NH ...

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    Naturally Healthy Packaged Food in Egypt

    Mar 2019

    Retail unit prices for NH packaged food products rose sharply towards the end of the review period due to the combined impact of the devaluation of the Egyptian pound and a reduction in fuel subsidies. This made NH products significantly more ...

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    Organic Beverages in Egypt

    Mar 2019

    Organic beverages consists only of organic tea in Egypt. Organic fruit/herbal tea is the most popular category in the country due to its leading brand, Isis from Isis Co, which offers a variety of flavours and is consistently available in most ...

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    Organic Packaged Food in Egypt

    Mar 2019

    Following the devaluation of the pound in late 2016, Egypt experienced very high inflation in 2017, which caused prices for many types of goods to surge rapidly. This further widened the price gap between organic packaged food products and standard ...

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    Health and Wellness in Egypt

    Mar 2019

    The increased health awareness that is spreading in Egypt is threatened by double-digit inflation. Health consciousness has risen thanks to increased connectivity and awareness of global trends; there has been an increase in health, fitness and diet ...

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    Apparel Accessories in Egypt

    Mar 2019

    Most apparel accessories, including gloves, hats, scarves and ties, are generally considered to be non-essential for the average Egyptian’s wardrobe. Most consumers use these accessories for years before thinking to replace them. This is especially ...

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    Childrenswear in Egypt

    Mar 2019

    In 2018, online childrenswear expanded to appeal to consumers of all incomes, with a wide variety of styles and with sizes for all ages. In addition, as the clothing is sold online, consumers across all geographic locations are able to access these ...

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    Footwear in Egypt

    Mar 2019

    Footwear is expected to be one of the categories most severely impacted by slower unit price growth in 2019. Footwear exhibited significant price adjustment in 2018, in response to the floating and consequent deflation of the Egyptian pound. This was...

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