Egypt

Positive natural change will drive population growth in Egypt up to 2030. While ageing will accelerate, Egypt will remain an extremely young country in 2030 with nearly 60% of the population aged 30 years or below. Certain health issues will become ...

With only low growth in the unit price of cigarettes in 2018 due to increasing general tax across the price bands, the category continued to record stable retail volume growth. This was mainly supported by stable smoking prevalence in the country and...

Cigars and cigarillos continued to record retail volume decline in 2018, driven primarily by increasing unit prices, placing them out of the reach of many Egyptians. Cigars and cigarillos has always been a niche in the country due to low consumer ...

Tobacco continued to record high current value growth in 2018, supported by rising unit prices across the market. However, retail volume sales for the two largest categories of cigarettes and pipe tobacco also posted positive growth. This was mainly ...

On the other hand, e-vapour products are deemed illegal by Egyptian law, with sales and distribution prohibited. However, some consumers are able to purchase these products from foreign websites for personal use....

Most baby and child-specific products witnessed an increase in sales in 2018 due to economic stabilisation after the devaluation of the Egyptian pound at the end of 2016. Compared to 2017, prices were much more stable in 2018 and increased with the ...

Among all bath and shower products, bar soap still took the largest share of sales in 2018. For a very long time, Egyptian people have used bar soap as their first preference for nearly all hygienic purposes. On the other hand, liquid soap witnessed ...

Colour cosmetics witnessed growth in Egypt in 2018. The stabilisation of the Egyptian pound and the economy was reflected in imported items in 2018 after there were many problems in 2017 in importing foreign products especially those labelled as ...

Deodorants witnessed growth in 2018 in both volume and value terms after the general volume decline in 2017. The stabilisation of economic conditions has made consumers regain their trust in and psychologically adapt to the new prices. Deodorants are...

The devaluation of the Egyptian pound has affected many product categories. However, depilatories did not witness decline in 2018 or in the previous years of the review period. The reason for this is the importance of the products to women in Egypt; ...

In 2018, fragrances witnessed current value growth among both premium and mass brands. In contrast to 2017 when there was a sharp decline in volume sales, 2018 witnessed a small increase in volume sales and an increase in value sales due to the ...

Hair care witnessed growth in 2018 in both volume and value sales. The main unit driver for growth is shampoos which continues to grow in both volume and value terms due to its importance as an essential product in everyday life. Shampoos was ...

Mass beauty and personal care witnessed a current value increase in 2018. The biggest unit drivers in 2018 were mass hair care and mass bath and shower as their prices did not spike, unlike in other categories. In addition, the need for hair care and...

In men’s grooming in Egypt, men’s pre-shave was the main driver of growth in 2018, witnessing one of the highest growth rates due to the stabilisation of prices. Men’s pre-shave products are seeing growing sales due to their importance for daily use ...

Even though the devaluation of the Egyptian currency affected many categories, oral care grew in 2018 in both volume and value terms. The constant need for toothbrushes and toothpaste boosted sales during 2018, yet value growth was much stronger than...

Egypt is witnessing stabilisation in prices and the economy. Consumers of beauty and personal care have adapted psychologically to higher prices since the inflation spike in 2017. In doing so, consumers focus on buying products that are priced ...

Premium beauty and personal care sales have witnessed a significant value increase since the end of 2016. Following the currency devaluation, the prices of all premium products have spiked due to these products being imported. In 2018, prices ...

Skin care in Egypt is one of the most important of all beauty and personal care categories. In 2018, sales of most skin care products witnessed growth. Facial care, which represents the biggest portion of value sales, has continued to grow. Basic ...

Sun care witnessed growth in both value and volume terms in 2018. Adult sun care dominates, with sun protection as the biggest unit driver of growth. This is to be expected with Egypt’s very hot weather in summer and the sun shining throughout the ...

Because of the Egyptian government’s continuous efforts to improve the security situation across the country and various campaigns to promote tourism, the sector’s revival has had a far felt impact on the country’s hospitality sector. The increased ...