Egypt

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends, and insights as to how each trend has manifested in…

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Egypt.

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor International’s Survey team has looked beyond standard…

Cairo remains Egypt’s largest consumer market, but slower economic development, the capital’s congestion and urban air pollution pose increasing economic and sustainability challenges. Port cities, like Suez and Port Said, are set to benefit from…

Having declined for the first time in six years during 2020, retail volume sales of vacuum cleaners saw a modest return to growth during 2021. While COVID-19 restrictions led to consumers spending more time at home and thus having more time and…

Retail volume sales of coffee machines rose at their fastest rate in a decade during 2020. Not only did the pandemic lead to the closure of foodservice outlets for an extended period, many employees were forced to work from home for much of the year.…

Freestanding fridge freezers account for the bulk of retail current value sales of refrigeration appliances, but there was strong growth in demand for freestanding freezers during 2020. This was mainly driven by COVID-19, as some more affluent…

The only two types of personal care appliances with significant levels of retail volume sales in Egypt are body shavers and hair care appliances. Retail volume sales of body shavers declined for the first time in six years during 2020, and they…

Largely as a result of the pandemic, the rate of growth in retail volume sales of microwaves almost doubled during 2020 to reach its highest level in almost a decade. With consumers spending much more time at home during the year due to COVID-19…

Boosted by the pandemic in 2020, the rate of growth in retail volume sales of large cooking appliances continued to accelerate during 2021. Home seclusion and the closure of foodservice outlets for an extended period resulted in an increase in…

During 2020, the pandemic had a positive effect on demand for home laundry appliances, with retail volume sales exhibiting their fastest rate of growth in a decade, and this rate of growth accelerated once again during 2021. The onset of the pandemic…

COVID-19 had a differential effect on demand for food preparation appliances. During 2020, retail volume sales of blenders surged by almost a fifth, while those of food processors declined slightly. With the closure of foodservice outlets for an…

The pandemic significantly boosted demand for dishwashers in 2020, with retail volume sales rising at their fastest rate in almost a decade – in spite of the economic shock of the pandemic. However, absolute retail volume sales remained very low.…

While cooling fans continued to dominate retail volume sales of air treatment products in 2021, they are neck and neck with split air conditioners in terms of retail current value sales. During the review period prior to the onset of COVID-19, split…

Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…

The Abu Dhabi Islamic Bank – Egypt (ADIB-Egypt) is forming a tri-party collaboration with start-up Khazna and Masria Digital Payments (MDP), a leading end-to-end e-payment solutions provider. The collaboration will see the launch of a…

The digital banking scene in Egypt remains slightly slow-paced in comparison to how it was expected to be, significantly growing but still not entirely dominant, whilst the Central Bank of Egypt continues to urge banks to adapt to the changing…

There was significant growth in the number of newly issued debit cards in the current period, with the continuous efforts of the Egyptian government to raise awareness of the importance of reducing cash payments and using banking services. Larger…

The number of active credit cards in the Egyptian market strongly grew year-on-year (YoY) and month-on-month (MoM) in 2021. Lockdown as a result of COVID-19 has entirely changed Egyptian consumers’ purchasing behaviour, resulting in a greater need…

The consumer lending market in Egypt has begun to witness increased interest from consumers due to the COVID-19 pandemic and economic situation overall. Many banks have consequently seized the opportunity to alter their offerings by reducing interest…