Egypt

More Egyptian households have cats than dogs, and having accelerated during 2020, the rate of growth in the country’s feline population will remain stable during 2021. COVID-19 is the main driver of this growth: With consumers spending more time at ...

Retail current value sales of pet products will continue to expand during 2021 – albeit from a quite a low base – driven in large part by the country’s rising population of cats and dogs. Other pet products, such as toys, bedding and apparel, will ...

The proportion of Egyptian households owning a dog began to increase again during the latter part of the review period, and this trend is set to accelerate during 2021. COVID-19 will play an important role in this, as the fact that consumers spent a ...

Growth in retail current value sales of other pet food is set to accelerate during 2021, as the threat posed by pandemic begins to fade and economic conditions improve. Bird food, which accounts for the bulk of retail current value sales of other pet...

The overall effect of COVID-19 on retail current value sales of pet care in Egypt was positive. The fact that consumers spent a lot more time at home during 2020 led more of them to consider getting a dog or cat (the latter remain more popular) for ...

Premium beauty and personal care saw declines in 2020, due to the financial impacts from COVID-19 resulting in lower consumer spending power. Whilst Egypt continued to see positive GDP growth during this period, many people still experienced ...

Men’s grooming declined in 2020, due to myriad negative impacts from the event of COVID-19. The lockdowns, which started in mid-March, meant working from home and bans on gatherings and social occasions. Furthermore, even when restrictions were ...

Deodorants saw a decline in sales in 2020, due to COVID-19 lockdowns resulting in fewer social occasions, working from home, a ban on gatherings and large scale events, and the closure of gymnasiums and sports centres. These combined factors resulted...

Egypt is one of the few countries which benefited from positive growth rates (including positive GDP growth) during the time of COVID-19 in 2020. According to the International Monetary Fund (IMF), Egypt is the only country in the Middle East and ...

Oral care saw declines in 2020, due to the impacts from COVID-19. The lockdowns, which started in mid-March, meant working from home and bans on gatherings and social occasions. Furthermore, even when restrictions were eased, consumers remained wary ...

Depilatories most certainly benefited from the event of COVID-19 in 2020, due to the closure of salons and beauty parlours. This resulted in consumers turning to depilation techniques at home, thus the spike in sales seen. Hair removers/bleaches saw ...

Fragrances saw a significant decline in 2020, due to the myriad factors affecting the category. The sharpest decline happened in the first two quarters of the year, due to the closure of retail outlets such as malls, where fragrances had previously ...

Mass beauty and personal care saw healthy growth in 2020, as consumers traded down due to the financial impacts created by COVID-19. Whilst Egypt continued to see positive GDP growth during this period, many people still experienced financial ...

Hair care witnessed good value growth during 2020, with only a small volume decline overall. Growth was stimulated by the closure of hair and beauty salons for approximately one-and-a-half months from March 2020, due to COVID-19. This resulted in ...

Bath and shower saw strong growth during 2020, thanks to consumers paying more attention to their personal hygiene due to COVID-19. In particular, people have been washing more often, from their clothing to their homes and their bodies. This has ...

Sun care saw both value and volume declines in 2020, due to lockdowns and travel restrictions caused by COVID-19. The ban on flights also impacted internal tourism, placing further downwards pressure on the category. Even when restrictions were eased...

Baby and child-specific products saw small growth in 2020 in Egypt, thanks to baby and child-specific products being deemed essential. However, this came alongside lockdowns and restrictions due to COVID-19, with people going out less frequently. The...

Skin care saw healthy value and volume growth in 2020, due to the closure of beauty salons as a result of COVID-19 leading consumers to tend to their skin care routines at home. Skin care was also a hot topic on social media, with promotions and ...

Colour cosmetics saw only negligible growth overall in 2020, due to the myriad factors affecting the category. The sharpest decline happened in the first two quarters of the year, due to the closure of retail outlets such as malls, where colour ...

Political advancements in government stability, financial freedom, and investment freedom are undermined by a low economic freedom ranking. The economy will become more challenging in 2021, as the country continues to tackle the Coronavirus ...