Egypt

Yoghurt and sour milk products witnessed further good growth in 2021 thanks to the growing trend of healthy drinking and the change in Egyptians’ eating due to increased health consciousness following COVID-19. Consumers are increasingly looking…

Other dairy witnessed a small increase in value terms in 2021 as demand declined from 2020. Whilst consumers are still staying at home, with the operating of CSF and home deliveries in 2021, there is less cooking at home than there was in 2020 due to…

Drinking milk products in Egypt witnessed a much-improved performance in 2021 as the economy recovered, inflation declined, and as CFS opened again and life returned to normal. Consumers started to rationalise their spending and allocate more to…

Cheese recorded good growth during 2021 in both volume and value terms due to the lack of price increases and improved, more stable economic conditions in the country. Also, cheese is a main commodity in Egyptian households, supporting ongoing demand…

Sales of butter and spreads declined in 2021 after a spike in sales in 2020 due to the closure of CFS and consumers eating at home due to COVID-19. There was also panic buying in March 2020 at the start of the pandemic, boosting sales. In 2021, CFS…

Baby food in Egypt witnessed higher growth in 2021 than in 2020, especially dried baby food which was replaced by solid food due to tight budgets in 2020 as a result of the tough economic conditions and consumers reducing non-essential spending. In…

Egypt ranks low in the Environmental Sustainability Index due to a lack of essential resources such as water and biodiversity. In addition, energy production from fossil fuels and high pollution also negatively reflect on the ranking. The country…

Egypt is trying new approaches to lure visitors to the country and to try and kickstart its tourism industry. For example, in June 2020 the government eliminated the need for tourist visas for visitors to the country’s ‘touristic governorates’ –…

Egypt has seen inbound arrivals plummet since the outbreak of COVID-19 with demand decreasing and many countries closing their borders. 2021 has seen an increase in inbound flows from new destinations such as India, China, Kazakhstan and Poland as…

COVID-19 remains a threat to the health and economy of Egypt despite the rollout of its vaccination programme and the precautionary measures being taken by the government. Furthermore, Egypt was placed back on the red list in June 2021 with some…

Hotels in Egypt were declared the hardest hit in the MENA region with occupancy plummeting in 2020 and 2021 due to the COVID-19 pandemic. Many hotels have been forced to close down or have had to make employee redundancies in order to survive, whilst…

Car rental in Egypt has been heavily affected by the COVID-19 pandemic, with it continuing to limit demand in 2021. Car rental is largely dependent on travellers, either for business or leisure, who typically use car rental when visiting the…

Airlines in Egypt continue to be severely impacted by the effects of COVID-19 in 2021, reversing several years of strong growth seen prior to the pandemic. The government reacted quickly to the COVID-19 pandemic, closing its borders on 19 March 2020…

In response to the COVID-19 pandemic, activity bands witnessed increased volume sales in 2020, fuelled by the health and wellness trend that was further boosted by the pandemic. Likewise, activity bands are affordable and a simple tool for consumers…

As the dominant product area in both retail volume and value terms, wireless speakers will continue to drive the performance of portable players in Egypt in 2021, while demand for portable media players will continue to decline due to the rising…

While smartphone volume sales across the Middle East and Africa suffered declines in 2020, Egypt recorded growth and an overall positive performance. Although the COVID-19 pandemic and subsequent restrictions negatively affected volume sales in the…

Since the Egyptian currency devaluation in 2017, there was a sharp drop in the sales of brand-new cars. However, this trend reversed in 2020 due to the “Let it Rust” campaign, calling for the boycott of buying cars which led to a reduction in prices…

Demand for imaging devices in Egypt was already declining prior to the COVID-19 pandemic due to the increasing penetration of multifunctional smartphones in the country, and the advanced features that many of these devices now offer consumers in…

Retail volume sales of the dominant LCD TVs recorded slower growth for most of 2020 compared to 2019 due to consumers economising during lockdown in Q2 but demand remained notable earlier in the year as consumers continued to invest in home…

Although lockdown ended, and cinemas and other entertainment events have opened their doors again for audiences, consumers will continue to reallocate their expenditure towards in-door entertainment such as home and cinema speaker systems which will…