Egypt
Egypt StatisticsConsumer Lifestyles in EgyptEgypt Country BriefingsFuture Demographics: Egypt in 2030
Country Report
Apparel Accessories in Egypt
Mar 2019
Most apparel accessories, including gloves, hats, scarves and ties, are generally considered to be non-essential for the average Egyptian’s wardrobe. Most consumers use these accessories for years before thinking to replace them. This is especially ...
Country Report
Childrenswear in Egypt
Mar 2019
In 2018, online childrenswear expanded to appeal to consumers of all incomes, with a wide variety of styles and with sizes for all ages. In addition, as the clothing is sold online, consumers across all geographic locations are able to access these ...
Country Report
Footwear in Egypt
Mar 2019
Footwear is expected to be one of the categories most severely impacted by slower unit price growth in 2019. Footwear exhibited significant price adjustment in 2018, in response to the floating and consequent deflation of the Egyptian pound. This was...
Country Report
Hosiery in Egypt
Mar 2019
The current value growth of hosiery slowed down notably in 2018 in comparison with 2017, largely due to the decline in retail volume terms. In 2017, when unit prices rocketed, sales of hosiery in informal markets in Egypt increased exponentially. ...
Country Report
Jeans in Egypt
Mar 2019
The trends towards inclusivity and catering to different body shapes and figures in jeans peaked in Egypt in 2018. A few years ago, it would have been extremely difficult for consumers to find plus-size jeans in most stores, and some would resort to ...
Country Report
Menswear in Egypt
Mar 2019
Current value growth in menswear slowed in 2018 compared with the previous year; nonetheless, growth was still strong. However, the category is expected to see a further slowdown in growth in 2019, due to slightly lower unit prices and stagnation in ...
Country Report
Apparel and Footwear in Egypt
Mar 2019
The floatation of the Egyptian pound in November 2016 continued to impact sales of apparel and footwear in Egypt in 2018. In this year, the prices of most products saw some stabilisation, as would normally be expected in the aftermath of such a major...
Country Report
Sportswear in Egypt
Mar 2019
The health and fitness industry is ever-growing in Egypt. Now more than ever, Egyptians are striving not only to reach their optimal weight, but also to shape, build and tone their bodies to perfection. Globalisation has led hundreds of thousands of ...
Country Report
Womenswear in Egypt
Mar 2019
As more Egyptian women are becoming part of the labour force, balancing their professional and home lives has become a priority. As a result, convenience has become one of the most important criteria in the purchasing process, especially when it ...
Country Report
Asian Speciality Drinks in Egypt
Mar 2019
There were negligible sales of Asian speciality drinks in the formal off-trade and on-trade channels in Egypt in 2018. Awareness of such products is limited, and the local culture militates against interest in Asian speciality drinks amongst Egyptian...
Country Report
Bottled Water in Egypt
Mar 2019
Bottled water is considered one of the essential products in every Egyptian household. This is mainly due to the fact that water treatment in Egypt is not very advanced, and tap water is considered not safe to drink. As such, Egyptians turn to ...
Country Report
Carbonates in Egypt
Mar 2019
Carbonates is the most popular type of soft drink among Egyptians. Low health awareness among the majority of Egyptian consumers contributes to their remaining popular, despite their high sugar content. Health awareness is rising among more educated ...
Country Report
Concentrates in Egypt
Mar 2019
Concentrates are a seasonal product in Egypt. They are usually purchased by Egyptian consumers for large gatherings with numerous guests, such as weddings or birthday parties. Another season when concentrates are popular is the month of Ramadan....
Country Report
Energy Drinks in Egypt
Mar 2019
Energy drinks continue to be popular in the Egyptian market, especially among teenagers and young adults. This is attributable to younger consumers being more connected to global trends and adopting a more westernised lifestyle. Energy drinks are ...
Country Report
Juice in Egypt
Mar 2019
Egyptians households are accustomed to having juice products in their homes, as they favour natural soft drinks. As such, juice is one of the largest categories in the soft drinks market. It is a highly competitive category, with different ...
Country Report
Soft Drinks in Egypt
Mar 2019
The soft drinks market in Egypt continued to see price increases in 2018, which were consequence of the late 2016 devaluation of the local currency, and the signing of an International Monetary Fund (IMF) loan, which necessitated the implementation ...
Country Report
RTD Coffee in Egypt
Mar 2019
RTD coffee in Egypt is associated with the high-income consumers, who are more aware of, and receptive to the westernisation trend. The average Egyptian consumer associates coffee with the hot drink, either Turkish coffee which the majority of ...
Country Report
RTD Tea in Egypt
Mar 2019
Egyptians regard tea as a hot drink, thus RTD tea is not common and consumer awareness of it is limited. RTD tea is mainly targeted at Egyptians with more sophisticated tastes who are looking for soft drinks with a different flavour. These consumers ...
Country Report
Sports Drinks in Egypt
Mar 2019
Egyptian consumers are not accustomed to sports drinks, which are usually or targeted at high-income consumers who have greater awareness of their use. Sports drinks have limited availability, and there are only a few brands present in the market. ...
Country Report
Coffee in Egypt
Mar 2019
In fresh coffee, fresh ground coffee pods is considered a niche category in Egypt, and is associated with the high income consumers who are looking for premium flavour and can afford the high prices associated with the pods and the machine needed for...
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