Egypt

Tobacco is expected to see slower value growth in 2020 than previously anticipated, although whilst cigarettes is expected to see stronger volume growth than expected, cigars and cigarillos and smoking tobacco are expected to see slower growth. ...

Cigarettes maintained a similar level of volume growth to the previous year in 2019, with slightly slower current value growth as prices saw a slower increase. Volume growth was mainly supported by fairly stable smoking prevalence in the country and ...

Cigars, cigarillos and smoking tobacco continued to see current value growth in 2019, although this was much slower than in the previous few years. However, the dynamic increases seen in these years was purely down to price rises, as in fact cigars ...

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Mass beauty and personal care products witnessed notable volume growth in 2019 due to their more affordable prices, and reduced consumer spending power. Some brands did not increase prices in 2019 in order to cope with consumer demand for more ...

In 2019 the deodorants category saw notable volume growth due to limited price increases. Deodorant sprays were most popular due to their freshness and the variety of scents offered in this format. Such products were widely used as an alternative to ...

In 2019 bath and shower witnessed good volume growth due to relative price stability. This was driven by the price war arising from the high level of competition between numerous products available. Meanwhile, body wash/shower gel saw strong growth ...

Premium beauty and personal care witnessed good volume growth in 2019 due to price stability. This was driven by a price war among local mass brands, stability in the economy in general, and the decrease in the USD exchange rate....

In light of COVID-19, consumers in Egypt have either shifted spending to focus on everyday commodities or essentials such as food, or are using homemade solutions instead of retail offerings. Low purchasing power has resulted in increased purchases ...

Baby and child-specific products witnessed notable volume growth in 2019 due to limited price increases, diversity in the price range, and promotions encouraging consumers to make purchases. When it comes to baby care products, middle- and ...

Men’s grooming witnessed continued good growth in 2019 due to limited price increases. Men’s premium shower gel and skin care were particularly dynamic. This was due to the fact that their target consumers (class A men) have considerable purchasing ...

Colour cosmetics saw good volume and value growth in 2019 due to relatively small price increases. Sets/kits witnessed the biggest growth due to the growing number of make-up artists in Egypt, who prefer to buy sets due to their greater value for ...

Hair care products witnessed notable volume growth in 2019 due to the relatively limited price increases, and the wider variety of products at different price points. Promotions were also implemented, which encouraged consumers to buy hair products. ...

Skin care witnessed good growth in volume and value terms in 2019 due to limited price increases, and the wide variety of mass and premium products available at various prices. Facial cleansers saw increased awareness thanks to the benefits of social...

In 2019 fragrances saw continued growth due to the stability of local brands’ prices, and the decrease in the prices of some imported premium brands, due to the decrease in the USD exchange rate seen during the year....

Sun care witnessed good growth in 2019 due to limited price increases due to economic stability. Premium sun protection products were most popular due to their trusted quality, and the fact that the target consumers (class A) were not affected by the...

Oral care saw good volume growth in 2019 due to relative price stability, driven by the decrease in USD exchange rate, as most materials are imported. Meanwhile, toothpaste saw the strongest growth due to increased promotions and more widespread ...

The depilatories category saw good growth in volume and value terms in 2019 due to limited price increases. Women’s razors and blades saw the most dynamic performance due to affordable prices, and the variety available. Such products remained popular...

Although retail adult incontinence saw a strong current value decline in 2019, this was due solely to falling unit prices, as volume sales saw a third year of slight increase. The enormous decline in the average unit price in 2019 was mainly due to ...

Retail tissue saw a strong current value increase in 2019, along with maintaining stable volume growth. Tissue products are considered necessary in every Egyptian household. As such, the increasing population, urbanisation and greater distribution ...