Egypt

In 2019, the soft drinks landscape saw significant off-trade volume and value growth, with a couple of key factors driving this increase. The global health and wellness trend saw an increase in healthier options such as bottled water, particularly ...

Bottled water is considered an essential household product in Egypt because tap water is not regarded as safe to drink. This is why, despite inflation, bottled water saw considerable growth in 2019, as it is the only source of guaranteed clean water ...

RTD tea has low levels of awareness in Egypt, with consumers not accustomed to RTD tea, with most preferencing the hot drink tea. In fact, Egyptians regard tea as a hot drink, and RTD tea remains uncommon, with limited availability. RTD tea is mainly...

There were negligible sales of Asian speciality drinks in the formal off-trade and on-trade channels in Egypt in 2019. Awareness of such products is limited, and the local culture militates against interest in Asian speciality drinks amongst Egyptian...

Carbonates is the most popular type of soft drink among Egyptians. Low health awareness among some Egyptian consumers contributes to carbonates remaining popular, despite their high sugar content. However, health awareness is rising among more ...

Egyptian consumers are not accustomed to sports drinks, and there is very low awareness of their functionality and uses across the country. Sports drinks have limited availability, with only a few imported products available with no domestic ...

Egyptian households frequently have juice, as many consumers favour natural soft drinks. This popularity makes juice highly competitive, with different manufacturers supplying a wide variety of offerings, focusing on different qualities and prices to...

RTD coffee in Egypt is associated with high-income consumers, who are more aware of, and receptive to the Westernisation trend. General consumer awareness is low, and as there was no promotional or marketing activity in 2019, the landscape failed to ...

Concentrates are a seasonal product in Egypt, as well as being used for gatherings. Egyptian consumers often bulk buy concentrates for large gatherings with numerous guests, such as weddings or birthday parties, as well as concentrates being popular ...

Energy drinks continue to be popular in the Egyptian market, especially among teenagers and young adults, with younger consumers in Egypt often being more connected to global trends, and adopting a more westernised lifestyle. High prices and ongoing ...

The Egyptian economy performed well in 2017, driven by higher growth in private consumption and investment. The government has been implementing major economic reforms since 2014, which have helped improve the nation’s overall business environment, ...

Other hot drinks are not very popular in Egypt, especially when compared to the value sales of tea and coffee. This low level of popularity meant that inflation, although declining in 2019, impacted the landscape of other hot drinks as these items ...

Hot drinks in Egypt experienced a slowdown in growth over the forecast period, which was linked to the economic reform programme, backed by The International Monetary Fund (IMF) in late 2016. The plan saw the application of VAT and the removal of ...

Tea is the most popular hot drink in Egypt, considered an essential item by many. It is consumed by all income groups, and is readily available and widely distributed across the country. Tea is served during meetings, and at family gatherings and ...

Growth in coffee is driven by the decline in inflation rates, leading to relatively stable prices compared to the review period. Since 2016, the economic programme adopted by the government resulted in high inflation. The economic measures taken, ...

2019 saw slow but positive volume sales growth across packaged food in Egypt as population growth continued to underpin rising sales across the board. Other positive factors included strong growth in inbound tourist arrivals and the emergence of a ...

Baked goods remains the highest volume packaged food category overall in Egypt. The main reason is that bread, specifically flat bread, is widely considered to be the most affordable source of nutrition among Egyptians of all social classes. With ...

With household incomes still under severe pressure in 2019, breakfast cereals struggled to generate strong volume growth as the high unit prices of these products made them unaffordable for increasing numbers of consumers. In addition, unit prices ...

Despite the harsh economic conditions in Egypt suppressing demand for non-essential packaged food products, processed fruits and vegetables maintained positive volume growth in 2019. Prices remained stable in many of the most popular categories ...

Despite the widespread economic hardship seen in Egypt during 2019, processed meat and seafood continued to register positive volume growth. Among the main reasons for this is the essential status of processed meat and seafood, with many people ...