Egypt

The Egyptian economy performed well in 2017, driven by higher growth in private consumption and investment. The government has been implementing major economic reforms since 2014, which have helped improve the nation’s overall business environment, ...

Egypt’s economy will strengthen in 2018. Steady gains in consumer spending and very strong growth in exports are the main drivers. Investment should pick up, supported by an improved regulatory environment. An increase in production of natural gas ...

Cigarettes continue to dominate tobacco sales in Egypt. This is mainly due to the long tradition of cigarette smoking in Egypt and the fact that cigarettes are convenient, quick and easy to consume. Moreover, cigarettes are affordable for lower ...

Cigars and cigarillos is considered a niche segment, with demand remaining limited to a certain consumer segment. This can be attributed to relatively high prices and limited distribution. Cigars are mostly associated with higher income consumers ...

Tobacco volume sales continued to increase in Egypt during 2017, mainly due to population growth. However, growth was impacted by several price increases during the year, which put further strain on Egyptian consumers’ already limited budgets and ...

Demand for smokeless tobacco is negligible in Egypt, with awareness and availability of products in this area remaining marginal....

Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

Beer continues to dominate alcoholic drink volume sales in Egypt and is also considered to be the most economical option, with prices being considerably cheaper than for wine or spirits. The main consumers of beer are men within all age groups, with ...

The availability of cider/perry products remains negligible in Egypt, with no change expected over the forecast period....

In 2017, Alcoholic drinks growth in Egypt was affected by rampant inflation, which peaked at a 30-year high of 33% in July. This limited growth, which was fuelled in previous years by the adoption of Western trends by Egyptian consumers. Price ...

RTDs/high-strength premixes is dominated by spirit-based RTDs. Other areas like wine RTDs and high-strength premixes have not yet been introduced in Egypt. The most famous RTD brand is ID Edge from Al Ahram Beverages, which has been available longest...

In Egypt, spirits is divided between high priced imported brands found only in on-trade channels, and reasonably priced but lower quality domestically produced alternatives that can be found off-trade. Imported spirits are famous international brands...

In line with ongoing Westernisation, wine is increasingly accepted by Egyptian consumers. Wine is typically purchased on-trade, through restaurants or bars. Off-trade sales remain limited, with only distribution chains or high end drinks specialists ...

Islam is the state religion in Egypt, with Muslims accounting for a 90% share of the population. Islam permits the keeping of dogs for certain purposes, such as hunting, guarding livestock and protecting crops. However, dogs should be kept outside ...

Dog food sales are affected by the limitations of local brands. Only seven factories produce dry dog food locally, and the quality of their output is considered poor or average. The main local brand, Canidu, offers only one product: 20kg dry dog ...

While it is cheaper to own and feed birds in Egypt, rather than domestic animals like cats and dogs, there is little in the way of variety when it comes to bird food. Nonetheless, Perfecto is a known local bird food brand. Meanwhile, a famous local ...

High inflation, the devaluation of the local currency in November 2016 and new restrictions on imports because of the shortage of foreign currency have had a negative impact on pet food. The high increase of duties on pet food puts more strain on the...

Many owners focused on essentials like food when purchasing products for their pets. Price hikes after the recent devaluation of the local currency in November 2016 and the shortage of foreign currency and restrictions on imports hampered the demand ...

Baby-related products are considered extremely important from a mother’s perspective, reflected by the trend for companies to improve this category by satisfying the different needs of consumers. However, the high unit price growth due to rising ...