Egypt

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Egypt StatisticsConsumer Lifestyles in EgyptEgypt Country BriefingsFuture Demographics: Egypt in 2030

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    Apparel Accessories in Egypt

    Mar 2019

    Most apparel accessories, including gloves, hats, scarves and ties, are generally considered to be non-essential for the average Egyptian’s wardrobe. Most consumers use these accessories for years before thinking to replace them. This is especially ...

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    Childrenswear in Egypt

    Mar 2019

    In 2018, online childrenswear expanded to appeal to consumers of all incomes, with a wide variety of styles and with sizes for all ages. In addition, as the clothing is sold online, consumers across all geographic locations are able to access these ...

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    Footwear in Egypt

    Mar 2019

    Footwear is expected to be one of the categories most severely impacted by slower unit price growth in 2019. Footwear exhibited significant price adjustment in 2018, in response to the floating and consequent deflation of the Egyptian pound. This was...

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    Hosiery in Egypt

    Mar 2019

    The current value growth of hosiery slowed down notably in 2018 in comparison with 2017, largely due to the decline in retail volume terms. In 2017, when unit prices rocketed, sales of hosiery in informal markets in Egypt increased exponentially. ...

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    Jeans in Egypt

    Mar 2019

    The trends towards inclusivity and catering to different body shapes and figures in jeans peaked in Egypt in 2018. A few years ago, it would have been extremely difficult for consumers to find plus-size jeans in most stores, and some would resort to ...

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    Menswear in Egypt

    Mar 2019

    Current value growth in menswear slowed in 2018 compared with the previous year; nonetheless, growth was still strong. However, the category is expected to see a further slowdown in growth in 2019, due to slightly lower unit prices and stagnation in ...

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    Apparel and Footwear in Egypt

    Mar 2019

    The floatation of the Egyptian pound in November 2016 continued to impact sales of apparel and footwear in Egypt in 2018. In this year, the prices of most products saw some stabilisation, as would normally be expected in the aftermath of such a major...

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    Sportswear in Egypt

    Mar 2019

    The health and fitness industry is ever-growing in Egypt. Now more than ever, Egyptians are striving not only to reach their optimal weight, but also to shape, build and tone their bodies to perfection. Globalisation has led hundreds of thousands of ...

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    Womenswear in Egypt

    Mar 2019

    As more Egyptian women are becoming part of the labour force, balancing their professional and home lives has become a priority. As a result, convenience has become one of the most important criteria in the purchasing process, especially when it ...

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    Asian Speciality Drinks in Egypt

    Mar 2019

    There were negligible sales of Asian speciality drinks in the formal off-trade and on-trade channels in Egypt in 2018. Awareness of such products is limited, and the local culture militates against interest in Asian speciality drinks amongst Egyptian...

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    Bottled Water in Egypt

    Mar 2019

    Bottled water is considered one of the essential products in every Egyptian household. This is mainly due to the fact that water treatment in Egypt is not very advanced, and tap water is considered not safe to drink. As such, Egyptians turn to ...

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    Carbonates in Egypt

    Mar 2019

    Carbonates is the most popular type of soft drink among Egyptians. Low health awareness among the majority of Egyptian consumers contributes to their remaining popular, despite their high sugar content. Health awareness is rising among more educated ...

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    Concentrates in Egypt

    Mar 2019

    Concentrates are a seasonal product in Egypt. They are usually purchased by Egyptian consumers for large gatherings with numerous guests, such as weddings or birthday parties. Another season when concentrates are popular is the month of Ramadan....

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    Energy Drinks in Egypt

    Mar 2019

    Energy drinks continue to be popular in the Egyptian market, especially among teenagers and young adults. This is attributable to younger consumers being more connected to global trends and adopting a more westernised lifestyle. Energy drinks are ...

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    Juice in Egypt

    Mar 2019

    Egyptians households are accustomed to having juice products in their homes, as they favour natural soft drinks. As such, juice is one of the largest categories in the soft drinks market. It is a highly competitive category, with different ...

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    Soft Drinks in Egypt

    Mar 2019

    The soft drinks market in Egypt continued to see price increases in 2018, which were consequence of the late 2016 devaluation of the local currency, and the signing of an International Monetary Fund (IMF) loan, which necessitated the implementation ...

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    RTD Coffee in Egypt

    Mar 2019

    RTD coffee in Egypt is associated with the high-income consumers, who are more aware of, and receptive to the westernisation trend. The average Egyptian consumer associates coffee with the hot drink, either Turkish coffee which the majority of ...

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    RTD Tea in Egypt

    Mar 2019

    Egyptians regard tea as a hot drink, thus RTD tea is not common and consumer awareness of it is limited. RTD tea is mainly targeted at Egyptians with more sophisticated tastes who are looking for soft drinks with a different flavour. These consumers ...

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    Sports Drinks in Egypt

    Mar 2019

    Egyptian consumers are not accustomed to sports drinks, which are usually or targeted at high-income consumers who have greater awareness of their use. Sports drinks have limited availability, and there are only a few brands present in the market. ...

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    Coffee in Egypt

    Mar 2019

    In fresh coffee, fresh ground coffee pods is considered a niche category in Egypt, and is associated with the high income consumers who are looking for premium flavour and can afford the high prices associated with the pods and the machine needed for...

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