Egypt

Egypt’s economy will see solid growth in 2020. Growth will be supported by higher government spending, improved ease of doing business and lower interest rates. The fallout of the COVID-19 outbreak and global trade tensions are downside risks Growth ...

The supermarkets channel is fast-moving, and offers a promising outlook. The entire face of retail in Egypt is shifting away from traditional retail and towards more modern trade, with governmental efforts to ensure decent access to food. ...

Egyptian consumers have cut down on apparel purchases, reduced out-of-home entertainment, and tried to save on gas and electricity. Price now takes precedence over any other factor. The e-commerce channel is seeing continued growth, with many players...

The department stores channel continued to struggle in 2019, demonstrating further negative growth. However, the channel’s performance nonetheless represented an improvement on that of 2018. With many new brands entering the channel, the general ...

Convenience stores continued to grow in Egypt in 2019. With Egyptians’ changing lifestyles, and young adults seeking quick solutions and ease of access, convenience stores are gaining popularity among working people and students. With an increasing ...

The homeshopping channel saw continued negative growth in 2019, although the rate of decline was weaker than that seen the previous year. The decrease is due to a lack of market players and an increased number of TV advertisements, causing consumers ...

With high price inflation continuing, and subsidy removals from essentials such as gas and oil affecting all product prices, especially local brands, Egyptian consumers seek to reduce expenditure. As a result they aim for the cheapest available ...

The Ministry of Communication and Information Technology in Egypt has announced its vision to implement Egypt’s digital transformation strategy. Under the transformation strategy, the ministry plans to execute several projects. These include ...

M-commerce saw continued strong growth in 2019, albeit from a relatively low base. Initially, mobile applications were limited and unregulated, but eventually began to take a more focused approach to users’ preferences. A lot of key players have ...

The hypermarkets channel saw continued growth in 2019, which represented a slight improvement on the previous year’s performance. Egyptian consumers still favour hypermarkets over any other channel. This is due to the space, the wide variety of ...

While the delivery companies aim to provide convenience to customers in Egypt’s rushed traffic and long queued supermarkets, they face the same factors as key challenges to streamline operational efficiency, with most of these challenges different ...

With increased exposure to social media platforms and influencer marketing, consumers are demonstrating greater demand for health products. While consumers seek global brands, increased awareness and new lifestyle concepts, such as organic and ...

The variety stores channel saw a weaker performance in 2019 compared with the previous year. The channel used to be popular, offering products at very competitive prices. Such outlets were popular under the “everything is 2.5” concept, meaning that ...

E-commerce saw continued strong growth in 2019, albeit down slightly on the previous year as the channel gained maturity. The online arena is continually evolving, and consumer behaviour shifting towards this channel. Purchasing decisions are ...

Traditional grocery retailers dominate the Egyptian market. 75% of such outlets primarily stock drinks, cigarettes and snacks, and their owners often count as key customers for modern retailers’ distribution arms. With almost 50% of local households ...

Although direct selling saw continued growth in 2019, this was a weaker performance than that of the previous year. Direct selling is a well-established method of retail within the Egyptian consumer market. It has demonstrated continuous growth over ...

In 2019 the home and garden specialists channel demonstrated signs of recovery from the much weaker year-on-year performance seen in 2018. Performance in 2018 was impacted by price inflation in all product categories, increased import taxes, subsidy ...

Egypt remains a promising country with a young, dynamic and large consumer base. The economy is shifting every day, as inflation and currency changes settle, and with subsidy removals almost coming to an end. Despite the recent macroeconomic ...

Apparel in Egypt saw improvement in terms of volume in 2019 compared with 2018, due to stability of prices, and recovery from the recent economic upheaval. While certain brands saw a minimum annual rise, some manufacturers managed to cut costs or ...

Sportswear saw continued growth in 2019 due to continuous sales and offers. The health and fitness industry is growing in Egypt, with an increasing number of Egyptians striving to not only attain their optimal weight, but also seeking to shape, build...