Egypt

Due to busy lifestyles, demand for automatic washing machines are increase in Egypt, due to their convenience and time efficiency – eliminating the more time consuming traditional methods of washing clothes by hand....

In 2019, microwaves are becoming an increasingly essential tool in households across Egypt, especially amongst the younger generation, where there is often two working parents, or a couple, who do not have time to cook fresh food daily. The quick ...

Egyptians tend to hold regular gatherings, especially during the weekends, with families meeting for lunch being a cultural norm. Food preparation appliances make preparing for gatherings easier, saving time and energy for consumers. Some appliances ...

In 2019, consumer appliances in Egypt recorded value growth higher than over the review period, as well as solid growth in retail volume sales. Several factors drove this growth. After the recent inflation and the devaluation of the Egyptian currency...

Egyptian women became increasingly busy in 2019, and therefore had less time for cooking. This change of lifestyle has boosted sales of small cooking appliances since many of these appliances save time. Small cooking appliances are used throughout ...

With the growing trend of an integrated kitchen layout, more and more people, especially the younger generation, are focusing on stylish and modern designs. Therefore, built-in hobs and ovens are steadily increasing, more so than in other built-in ...

Due to current and ongoing shifts in production, refrigeration appliances is set to witness a price drop in Egypt, across all formats and types. The government is supporting and encouraging the growth of local players producing affordable, yet good ...

Personal care appliances is predicted to continue expanding actively in Egypt, with a higher number of young men and women purchasing products to streamline their personal care routine and give them the best results. For example, the ionic technology...

The weather was continuing to become increasingly extreme in Egypt in 2019, with approximately nine months of summer each year, and a significant number of days with very high temperatures. This deems air conditioners as a growing necessity in all ...

In 2019, cylinder vacuum cleaners continued to hold the highest retail volume share and growth within all vacuum formats. This type of vacuum cleaner has a long-standing presence in the country, providing a quick and easy cleaning experience which ...

The continuous increase in the number of women in the workforce increased demand for dishwashers in Egypt. Most Egyptian women now tend to work; whether it be a part-time job or full-time, most of them must still address specific requirements to ...

Egypt ranks amongst the most difficult places to do business globally. However, steady progress in regulatory and monetary reforms, improved transportation infrastructure, and investment in education have helped to improve its global rankings. ...

Egypt’s economy will see healthy growth in 2019. Growth will be supported by rising government and private investment, an improvement in the regulatory environment and higher gas production. The debt burden is on a downward trajectory, thanks to the ...

In 2019, the soft drinks landscape saw significant off-trade volume and value growth, with a couple of key factors driving this increase. The global health and wellness trend saw an increase in healthier options such as bottled water, particularly ...

Bottled water is considered an essential household product in Egypt because tap water is not regarded as safe to drink. This is why, despite inflation, bottled water saw considerable growth in 2019, as it is the only source of guaranteed clean water ...

RTD tea has low levels of awareness in Egypt, with consumers not accustomed to RTD tea, with most preferencing the hot drink tea. In fact, Egyptians regard tea as a hot drink, and RTD tea remains uncommon, with limited availability. RTD tea is mainly...

There were negligible sales of Asian speciality drinks in the formal off-trade and on-trade channels in Egypt in 2019. Awareness of such products is limited, and the local culture militates against interest in Asian speciality drinks amongst Egyptian...

Carbonates is the most popular type of soft drink among Egyptians. Low health awareness among some Egyptian consumers contributes to carbonates remaining popular, despite their high sugar content. However, health awareness is rising among more ...

Egyptian consumers are not accustomed to sports drinks, and there is very low awareness of their functionality and uses across the country. Sports drinks have limited availability, with only a few imported products available with no domestic ...

Egyptian households frequently have juice, as many consumers favour natural soft drinks. This popularity makes juice highly competitive, with different manufacturers supplying a wide variety of offerings, focusing on different qualities and prices to...