Egypt

Analgesics remains amongst the largest and most dynamic categories in the OTC market in Egypt. The strong performance of the category is being supported by organic population growth and the fact that, unlike digestive remedies and cough, cold and…

December 2020 Egypt’s national flag carrier EgyptAir Co announce a new route connecting its hub at Cairo with Dhaka, the capital of Bangladesh. Further expansion of the airline’s route map followed in 2022 with the addition of a service between Cairo…

Sales of wireless categories of headphones showed decline in 2021 as shipment delays, higher shipping expenses, and higher raw material costs contributed to decreasing sales. In addition, new regulatory legislations stated that imported electronics…

In 2021, spirits continued to gain more popularity as product availability widened and the cocktail-making trend continued to rise. This has affected sales within spirits compared with RTDs. There remains a perception that locally produced spirits…

In July of 2021, The General Authority for Veterinary Services laid out a draft for new conditions for obtaining a pet dog license, which include an increase in the price of a pet dog license. These new conditions include an animal registration card,…

Following a spike in demand in 2020 that saw off-trade volume sales rise at their fastest rate in a decade, demand growth for bottled water normalised in 2021. During 2020, COVID-19 led some more affluent local consumers to stock up on bottled water…

Sportswear witnessed an increase in both value and volume terms in 2021 due to the reopening of gyms and resumption of sports activities. During and in the wake of COVID-19, consumers have become increasingly health conscious and are keen to boost…

Having exhibited a double-digit rate decline during 2020 (due to the economic shock of the pandemic and consumers reigning in their discretionary spending), direct sellers will make a full retail value sales recovery in 2021. Most direct selling in…

Breakfast cereals witnessed a decline in retail volume terms for the second consecutive year in 2022, following the boom in sales seen in 2020. The latter was due to consumers spending more time at home during the pandemic, as well as the stockpiling…

Baked goods in Egypt witnessed accelerated growth in both volume and current value terms in 2022. An surge in the cost of raw materials, exacerbated by the ongoing conflict in Ukraine, had a considerable impact on unit prices, with inflation hitting…

Demand for digestive remedies continues to strengthen in 2022 as consumers suffer with more digestive ailments. Poor eating habits amongst all classes of the Egyptian population remain the main cause of growth in demand for digestive remedies. Eating…

The crisis and conflict that unfolded between Russia and Ukraine over the first half of 2022 has cast a long shadow on Egypt’s travel and tourism industry. This is Ukraine and Russia have traditionally accounted for a high proportion of inbound…

The Egyptian economy is facing several challenges that are shaping the sales of consumer electronics. For example, due to the Russian invasion of Ukraine earlier this year, the Federal Reserve System (the central banking system of America) increased…

Retail volume sales of sugar confectionery declined during 2022, amid a sharp increase in unit pricing. However, this led to a significant increase in retail constant value sales (2022 prices). The increase in pricing was mainly driven by rising raw…

Sun care saw an increase in retail volume and current value sales during 2021, as consumers started to go out again and take holidays. After a year in isolation, Egyptians were keen to travel and felt comfortable doing so due to high levels of…

Carbonates dominate retail value sales of soft drinks in Egypt, with bottled water and juice accounting for most of the remainder. Having risen at their fastest rate in almost a decade during 2020, as COVID-19 led local consumers to stock up on…

While hot tea is widely consumed in Egypt, the distribution of RTD tea is very limited and awareness of it is relatively low. As its pricing is relatively high, RTD tea is mainly targeted at Egyptians with more sophisticated tastes, who are looking…

Having declined during 2020, off-trade volume sales of juice rebounded above their pre-pandemic peak in 2021, with a more stable economic environment and the easing of COVID-19 restrictions playing a significant role in this. During the review…

Childrenswear witnessed strong double-digit growth in 2021 following decline in 2020 due to lockdown and store closures. Growth in the year is attributed to a decline in the number of COVID-19 cases and people being vaccinated. Life was almost back…

Apparel accessories witnessed moderate decline in 2021 due to the strong double-digit decline in other apparel accessories in the year. Sales of cloth face masks, due to the obligation of having to wear a mask, propelled this product area in 2020.…