Egypt

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Egypt. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Headphones in Egypt

Aug 2022

Sales of wireless categories of headphones showed decline in 2021 as shipment delays, higher shipping expenses, and higher raw material costs contributed to decreasing sales. In addition, new regulatory legislations stated that imported electronics…

USD 990
Country Report

Spirits in Egypt

Jul 2022

In 2021, spirits continued to gain more popularity as product availability widened and the cocktail-making trend continued to rise. This has affected sales within spirits compared with RTDs. There remains a perception that locally produced spirits…

USD 1,195
Country Report

Dog Food in Egypt

Jun 2022

In July of 2021, The General Authority for Veterinary Services laid out a draft for new conditions for obtaining a pet dog license, which include an increase in the price of a pet dog license. These new conditions include an animal registration card,…

USD 1,195
Country Report

Bottled Water in Egypt

Apr 2022

Following a spike in demand in 2020 that saw off-trade volume sales rise at their fastest rate in a decade, demand growth for bottled water normalised in 2021. During 2020, COVID-19 led some more affluent local consumers to stock up on bottled water…

USD 1,195
Country Report

Sportswear in Egypt

Mar 2022

Sportswear witnessed an increase in both value and volume terms in 2021 due to the reopening of gyms and resumption of sports activities. During and in the wake of COVID-19, consumers have become increasingly health conscious and are keen to boost…

USD 1,195
Country Report

Direct Selling in Egypt

Mar 2022

Having exhibited a double-digit rate decline during 2020 (due to the economic shock of the pandemic and consumers reigning in their discretionary spending), direct sellers will make a full retail value sales recovery in 2021. Most direct selling in…

USD 1,195
Country Report

Wipes in Egypt

Apr 2022

Baby wipes saw further strong growth in 2021, with the COVID-19 crisis continuing to boost demand due to rising consumer health- and hygiene-consciousness. Although Easycare leads the market with a value share of almost 50%, the brand has been losing…

USD 1,195
Country Report

Discounters in Egypt

Mar 2022

The rate of growth in retail current value sales of discounters continued at a very similar strong rate to the first year of the pandemic. Although this is robust double-digit growth, it is nevertheless significantly slowed when compared with the…

USD 1,195
Country Report

Wearable Electronics in Egypt

Aug 2022

Activity bands is witnessing a positive volume sales growth in 2022, driven by the consumers’ increased interest in health and fitness, as triggered by the effects of the COVID-19 pandemic. Such products are affordable and straight forward tools that…

USD 990
Country Report

Portable Players in Egypt

Aug 2022

Egypt witnessed a decline in the retail volume sales of wireless speakers in 2021 as shipment delays, increased shipment costs, and increased raw materials costs led to higher retail prices, putting off less affluent consumers. In addition, new…

USD 990
Country Report

Snacks in Egypt

Jul 2022

Growth in retail volume sales of savoury snacks and sweet biscuits, snack bars and fruit snacks slowed during 2022, while retail volume sales of confectionery and particularly ice cream declined. However, retail constant value sales (2022 prices) of…

USD 2,450
Country Report

Wine in Egypt

Jul 2022

2021 witnessed a growth in demand for wine in Egypt due to multiple developments within the category. From new product developments to increasing health awareness, sales were boosted and wine recorded the strongest growth in alcoholic drinks in the…

USD 1,195
Country Report

Beer in Egypt

Jul 2022

Beer continued to lead sales of alcoholic drinks in Egypt in 2021. Being among the cheapest and most available products in the category, especially in on-trade establishments where other alcoholic drinks are relatively more expensive, ensures the top…

USD 1,195
Country Report

Cat Food in Egypt

Jun 2022

Animal activists are working hard to improve the lives of cats in Egypt from creating shelters to raising donations in order to provide them with healthy and nutritious food to the Trap-Neuter/Spay-Return (TNR) programme. For example, Mobikya, an…

USD 1,195
Country Report

Fragrances in Egypt

Jun 2022

Fragrances witnessed a strong rebound in retail volume and current value sales in 2021 as life started to return to normal. Egyptians returned to work and socialising once COVID-19 curfews were removed in March 2021, with many enjoying the chance to…

USD 1,195
Country Report

Retail Tissue in Egypt

Apr 2022

Even as the immediate threat from COVID-19 was perceived to be diminishing, it left a lasting impact on consumer health-awareness, which was reflected in strong demand for all products related to health and hygiene. Facial tissues saw further growth,…

USD 1,195
Country Report

Organic Beverages in Egypt

Mar 2022

The selection of and demand for organic beverages remained very limited in Egypt in 2021. These products are too expensive for many local consumers, and they are not widely distributed. Moreover, for much of the review period, retail volume sales of…

USD 990
Country Report

Surface Care in Egypt

Feb 2022

Surface care registered a boon in 2020, with healthy value and volume growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less concerned…

USD 1,195
Country Report

Home Care in Egypt

Feb 2022

Home care benefitted from the pandemic in 2020, with healthy value and volume growth. The picture was somewhat different in 2021. Value sales registered an increase; however, volume sales fell, as inflation dampened growth. Also, with society…

USD 2,750
Country Report

Air Care in Egypt

Feb 2022

In 2021, air care fared better. Unlike other home products, air care did not benefit from the pandemic. There were several reasons for this. In 2020, with consumers preoccupied with ensuring that their homes were free of COVID-19, there was a lot of…

USD 1,195
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