Product Claims Discover the trends driving online product positioning across FMCG industries as well as what inspires new product development and helps to build successful brand strategies.

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Skinification and the Influence of TikTok in The US

Olivia Stelmaszczyk

Olivia Stelmaszczyk

19 May 23

Skinification is rapidly spreading across beauty and personal care. Euromonitor International explores the US consumer interest in skinification supported by self-care trends, highlighting future opportunities for players.

Article

Smaller Footprints, Stronger Connections? Sustainability is Gaining Momentum in Alcoholic Drinks

Anna Ward

Anna Ward

17 May 23

Environmental issues remain some way from top of mind for the typical alcoholic drinks consumer. Purchasing choices in the industry are governed by an array of factors, often led by brand image and positioning. Yet, expectations are changing. Sustainability is gradually becoming a key part of the picture.

Article

Earth Day 2023: Now Is the Time to Take Climate Action

Jorge Zuniga

Jorge Zuniga

20 Apr 23

The Earth Day 2023 theme underscores the significance of investing in our planet, emphasising the role that governments, businesses, and consumers must play in fostering a more sustainable economy. Immediate collaboration towards significant actions is needed to keep global warming below 1.5C. The private sector's essential magnitude and celerity give it the capability to steer the most significant changes. As a result, stakeholders expect businesses to take action on the issue.

Article

Vegan and Halal: Functional Equivalents, but not Inclusive

Connor Malloy

Connor Malloy

20 Apr 23

Vegan and halal are commonly found product claims that, coming from different places and demographics end up being substitutes for each other mostly by chance. Here we go deeper into the growth of both these attritubutes and their potential development in Germany.

Article

A Guide to Refine Your Positioning Strategy

Jared Conway

Jared Conway

22 Mar 23

Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.

Article

Unwrapping Sustainable Packaging

Jorge Zuniga

Jorge Zuniga

17 Mar 23

The beverages, beauty and personal care, home care, dog and cat food, and packaged food industries accounted for four trillion retail/off-trade packaging units in 2022, according to Euromonitor’s packaging data. However, most companies will hardly meet their 2025 sustainability commitments. Waste management efforts are under scrutiny, to comply with stricter legislation and to meet pushing consumer demands. Companies need to be part of the solution.

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