To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Skinification is rapidly spreading across beauty and personal care. Euromonitor International explores the US consumer interest in skinification supported by self-care trends, highlighting future opportunities for players.
Environmental issues remain some way from top of mind for the typical alcoholic drinks consumer. Purchasing choices in the industry are governed by an array of factors, often led by brand image and positioning. Yet, expectations are changing. Sustainability is gradually becoming a key part of the picture.
The Earth Day 2023 theme underscores the significance of investing in our planet, emphasising the role that governments, businesses, and consumers must play in fostering a more sustainable economy. Immediate collaboration towards significant actions is needed to keep global warming below 1.5C. The private sector's essential magnitude and celerity give it the capability to steer the most significant changes. As a result, stakeholders expect businesses to take action on the issue.
Vegan and halal are commonly found product claims that, coming from different places and demographics end up being substitutes for each other mostly by chance. Here we go deeper into the growth of both these attritubutes and their potential development in Germany.
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
The beverages, beauty and personal care, home care, dog and cat food, and packaged food industries accounted for four trillion retail/off-trade packaging units in 2022, according to Euromonitor’s packaging data. However, most companies will hardly meet their 2025 sustainability commitments. Waste management efforts are under scrutiny, to comply with stricter legislation and to meet pushing consumer demands. Companies need to be part of the solution.