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Skinification and the Influence of TikTok in The US
Olivia Stelmaszczyk
Skinification is rapidly spreading across beauty and personal care. Euromonitor International explores the US consumer interest in skinification supported by self-care trends, highlighting future opportunities for players.
Smaller Footprints, Stronger Connections? Sustainability is Gaining Momentum in Alcoholic Drinks
Anna Ward
Environmental issues remain some way from top of mind for the typical alcoholic drinks consumer. Purchasing choices in the industry are governed by an array of factors, often led by brand image and positioning. Yet, expectations are changing. Sustainability is gradually becoming a key part of the picture.
Earth Day 2023: Now Is the Time to Take Climate Action
Jorge Zuniga
The Earth Day 2023 theme underscores the significance of investing in our planet, emphasising the role that governments, businesses, and consumers must play in fostering a more sustainable economy. Immediate collaboration towards significant actions is needed to keep global warming below 1.5C. The private sector's essential magnitude and celerity give it the capability to steer the most significant changes. As a result, stakeholders expect businesses to take action on the issue.
Vegan and Halal: Functional Equivalents, but not Inclusive
Connor Malloy
Vegan and halal are commonly found product claims that, coming from different places and demographics end up being substitutes for each other mostly by chance. Here we go deeper into the growth of both these attritubutes and their potential development in Germany.
A Guide to Refine Your Positioning Strategy
Jared Conway
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
Unwrapping Sustainable Packaging
Jorge Zuniga
The beverages, beauty and personal care, home care, dog and cat food, and packaged food industries accounted for four trillion retail/off-trade packaging units in 2022, according to Euromonitor’s packaging data. However, most companies will hardly meet their 2025 sustainability commitments. Waste management efforts are under scrutiny, to comply with stricter legislation and to meet pushing consumer demands. Companies need to be part of the solution.