To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Carbon capture products like tree plantation are typically criticised for lack of permanence guarantee, ie who is to say those planted trees will not be cut down in the distant future? Ensuring carbon neutral efforts are earnest may be key to preserving consumer trust, but a balance must be struck to avoid causing an unintentional ban on real, practical contributions...
The cooking ingredients and meals industry is expected to see 3.2% growth in 2022, driven by inflationary pressures and hybrid lifestyles, resulting in consumers spending more time at home. This article looks at the key trends shaping the industry, including health and functionality, innovation in the plant-based segment and the increasing demand for experiences within the home as well as convenient solutions that can aid the cooking journey.
With growing prices of energy, commodities, and end products, many consumers’ financial stability is more vulnerable than ever before. This raises attention to cost-saving solutions, with private label coming into focus. However, modern consumers have demanding expectations of the products they buy, which has driven the transformation of private label and, in turn, changed perceptions.
Is it vegans who are the main consumers of meat and dairy alternatives? Or is it people who are cutting down on animal-based foods – meat and dairy limiters? Thanks to Euromonitor International’s Voice of the Consumer: Health and Nutrition survey, it is possible to determine the answer.
The pandemic has raised pet ownership rates, particularly cats and small dogs in Asian cities, alongside improving attitudes towards pet care. However, inflationary pressure on the cost of living will drive cautious spending among consumers, raising the need for a clear value positioning. Pet parents switching from table scraps will also seek nutritional benefits from retail pet food, hence casting a focus on functional ingredients and nutrition.
Organic product penetration in Europe is facing challenges, that start at the current economic uncertainty and price sensitivity, and continue through the rising popularity of various competing claims. This article discusses what should be the way forward for organic claims to appeal to consumers in Europe.