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Leveraging Product Claims to Build a Successful Brand Strategy
Euromonitor International
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Where to Play: Pet Care Sustainability Index
Nozomi Hariya
While we introduced the growth of the sustainability trend in ingredients and packaging in pet food in previous articles, this is not happening to the same extent across all countries. To identify the most important markets for sustainability in pet care, Euromonitor International’s Pet Care Sustainability Index uses three indicator types to measure market potential. The US scores as the leading frontier, followed by Australasian and Western European countries. Emerging markets are also potential white spaces for growth in sustainability, as pet owners' demand for green products may be well ahead of product availability.
Snackification: Product Innovation and The Future of Occasions
Margaux Laine
Historically, urbanisation drove snackification. Convenience and portability were key due to time pressures and a growing on-demand culture. Two years following the onset of the Coronavirus (COVID-19) pandemic, digitalisation and technology have become key elements, whilst premiumisation has been negatively affected by the economic costs of the pandemic. Lastly, health priorities have gained importance, offering innovation opportunities.
Sustainable Packaging in Pet Care
Nozomi Hariya
Sustainability is also becoming increasingly important in packaging. However, One major issue in pet care is the rapid growth of the packaging waste that is created by the industry. Pet food is by far the fastest growing fmcg industry in terms of packaging unit sales, a trend that is being driven by overall industry growth and a shift to smaller pack sizes.
塑造全球零食行业的六大趋势
Andres Chehtman
自2020年新冠疫情全球爆发以来，零食是包装食品行业中受影响最大的品类。由于人们更注重健康，加上冲动消费的场合大幅减少，零食的价值增长放缓。糖果无疑是新环境下受影响最大的品类，但并非所有品类全是负增长，2021年咸味零食势头不减，位列零食榜首。展望未来，六大趋势将进一步重塑零食行业：特殊饮食方式的兴起、减糖风潮、居家娱乐、数字化、可持续发展和植物基饮食。
How to Innovate in OTC through Sustainability and Digitalisation
Stella Vatcheva
The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and how the OTC industry plans to incorporate these innovations moving forward.