Amid high-profile lawsuits and recalls, ingredient-led beauty is propelled by consumers’ quest to control their health. Awareness is rising among all beauty consumers, but is growing faster in certain groups, like Generation X and males. Because ingredient-led beauty appears in many trends and international concepts, players can apply ingredient innovation across a wide range of price tiers and categories. The next wave of ingredients will be highly influenced by sustainability and biotechnology
This report comes in PPT.
Amid high-profile lawsuits and recalls and pandemic-heightened awareness regarding surfaces, beauty consumers are seeking out ingredient-focused brands positioned as clean, clinical and “cleanical”. The momentum from clean and conscious beauty, wellness, sustainability, biotech, and international beauty concepts have all contributed to the rise of ingredient-led beauty, but health and wellness remains the primary driver.
Female consumers are more ingredient-conscious than males, but males’ awareness is growing. Ingredient consciousness is growing among all generations, but especially Generation X. The link between ingredients and digital platforms occurs early in consumers’ journeys; digital beauty apps and influencers are often their primary tools to gain ingredient knowledge.
Whether it be women's health and wellness, premiumisation and value creation, or ayurvedic beauty and K-beauty, ingredients are at the forefront of top beauty trends. Because ingredient-led beauty can appear from many different angles, suppliers, retailers and brands can enter the conversation in many ways—through the wide range of price tiers, across product categories, and in a variety of international concepts.
Sustainability and upcycling; microbiome; AI, machine learning and quantum computing; rising demand for aesthetic procedures; and pollution and warming climate—these areas are already creating opportunities and challenges for beauty ingredients. Regulatory environments, especially in markets with recent legislation, will place more pressure on transparency.
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
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