Households

Market research on households. including household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction.
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Strategy Briefing

Spotlight on “The Borrowers”, A Top 10 Global Consumer Trend for 2018

Dec 2018

At the beginning of the year, Euromonitor International published its whitepaper Top 10 Global Consumer Trends for 2018 and identified “The Borrowers” as one of the ones to watch. This update reviews the traction of the trend during 2018....

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Country Briefing

Households: Tanzania

Dec 2018

Tanzanian households are facing the prospect of delayed or cancelled aid, due to the country’s disagreements with the international community regarding newly-passed laws. A major shortage of housing is driving the country’s real estate market, which ...

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Country Briefing

Households: Ethiopia

Nov 2018

Ethiopian households are enjoying some of the fastest economic growth rates worldwide. However, household disposable incomes are starting from a very low base, with poverty and homelessness common across the country. International aid programmes ...

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Households: Sri Lanka

Nov 2018

Sri Lankan households have undergone a major economic and demographic shift, as rapid infrastructural projects, new housing initiatives, and improved telecoms networks have modernised lifestyles and unlocked new consumption segments. Ageing and ...

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Households: Ecuador

Nov 2018

A sluggish economy resulting from declining oil prices has dampened Ecuador’s previously positive growth indicators, with local households seeing weaker employment and earning prospects as a result. Nonetheless, the government has rolled out several ...

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Households: Algeria

Nov 2018

Despite a large rural-urban divide, the Algerian economy continues to grow and provide greater consumption opportunities for rural households. There are still major challenges to overcome, such as a significant gender gap in employment and sizeable ...

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Households: Angola

Nov 2018

Angolan households are benefiting from continued oil revenues, which are financing a programme of infrastructure development and housing across the country. China is also a major strategic partner, helping to pay for new logistics and telecom ...

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Households: Bangladesh

Nov 2018

Rapid economic growth and a large and growing population are making Bangladesh a households market of the future. As the country continues to meet its poverty reduction goals, more local households will see a rise in purchasing power, which will ...

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Households: Austria

Nov 2018

Austrian households have benefited from a stable economy and property prices untouched by the global economic downturn of 2008-2009. While urbanisation continues, more households are moving to suburban and rural areas in search of less congestion and...

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Country Briefing

Households: Qatar

Nov 2018

Qatari households are experiencing rapid demographic and cultural changes, as swift urbanisation, modernisation and population growth are propelling the local consumer market. The arrival of the FIFA World Cup is driving major investments into ...

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Country Briefing

Households: Bulgaria

Nov 2018

Bulgarian households are facing significant demographic challenges, such as old housing units, depopulating towns, and rising prices for gas. State measures to increase birth rates are helping to encourage more couple-with-children homes. The ...

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Households: Portugal

Oct 2018

After years of frugality and tight economic conditions, Portuguese households are witnessing a resurgence. The real estate market has started to grow, while the number of jobs continues to rise. However, the prolonged economic slowdown discouraged ...

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Households: Pakistan

Oct 2018

Pakistan is one of the largest household markets in the world, with the country expected to experience a prolonged period of modernisation and growth on the back of urbanisation and rising incomes. A growing urban middle class is driving a surging ...

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Households: Morocco

Oct 2018

The slowdown of economic growth in Morocco has had a slight impact on local household purchasing power, although ongoing construction and infrastructure projects aimed at improving household lifestyles remain on course. The state has improved aid to ...

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Households: Finland

Sep 2018

Finland has traditionally been home to one of the most rural household markets in Western Europe, but this landscape is changing rapidly as working-age Finns seek a more urban environment. The country has an extremely well-developed and affordable ...

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Country Briefing

Households: Kenya

Sep 2018

Kenyan households have been hit by a prolonged property boom, even in rural areas where demand was traditionally low. Homes for the elderly are a growing trend, with developers targeting high net-worth seniors. The imposition of new taxes on cooking ...

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Households: Romania

Sep 2018

A positive economic environment is helping Romanian households, although jobless household heads in rural areas are essentially excluded from the benefits of economic growth. A dynamic real estate market is being shaped by the new demands of ...

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Strategy Briefing

Strategy Briefing

Understanding Millennials as Parents

Sep 2018

Millennial parents are changing the way they raise their children compared with previous generations. These changes, whether they are career-driven, health-conscious or equality-focused, are affecting how they spend their money and make purchasing ...

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Country Briefing

Country Briefing

Households: Ireland

Sep 2018

Ireland has seen a spike in job growth and incomes, driving the purchasing power of local households and taking them out of a prolonged recessionary period. However, as a result, the country’s real estate market is overheating, with rising prices for...

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Households: Norway

Sep 2018

Improved infrastructure for rural households and a policy aimed at the country’s large number of elderly single-person households have been some of the main goals of the Norwegian state. Local households are tech-savvy and many rely on ...

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