Households

Market research on households. including household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction.
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Country Briefing

Country Briefing

Households: Morocco

Oct 2018

The slowdown of economic growth in Morocco has had a slight impact on local household purchasing power, although ongoing construction and infrastructure projects aimed at improving household lifestyles remain on course. The state has improved aid to ...

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Country Briefing

Country Briefing

Households: Finland

Sep 2018

Finland has traditionally been home to one of the most rural household markets in Western Europe, but this landscape is changing rapidly as working-age Finns seek a more urban environment. The country has an extremely well-developed and affordable ...

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Country Briefing

Country Briefing

Households: Kenya

Sep 2018

Kenyan households have been hit by a prolonged property boom, even in rural areas where demand was traditionally low. Homes for the elderly are a growing trend, with developers targeting high net-worth seniors. The imposition of new taxes on cooking ...

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Country Briefing

Households: Romania

Sep 2018

A positive economic environment is helping Romanian households, although jobless household heads in rural areas are essentially excluded from the benefits of economic growth. A dynamic real estate market is being shaped by the new demands of ...

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Strategy Briefing

Strategy Briefing

Understanding Millennials as Parents

Sep 2018

Millennial parents are changing the way they raise their children compared with previous generations. These changes, whether they are career-driven, health-conscious or equality-focused, are affecting how they spend their money and make purchasing ...

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Country Briefing

Country Briefing

Households: Ireland

Sep 2018

Ireland has seen a spike in job growth and incomes, driving the purchasing power of local households and taking them out of a prolonged recessionary period. However, as a result, the country’s real estate market is overheating, with rising prices for...

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Country Briefing

Country Briefing

Households: Norway

Sep 2018

Improved infrastructure for rural households and a policy aimed at the country’s large number of elderly single-person households have been some of the main goals of the Norwegian state. Local households are tech-savvy and many rely on ...

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Country Briefing

Country Briefing

Households: Hungary

Sep 2018

The government has launched a number of measures aimed at households, which are impacting consumer behaviour in the country. A new infrastructure project is set to enhance roadways into rural areas, a range of targeted measures have been created to ...

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Country Briefing

Country Briefing

Households: Belgium

Sep 2018

Belgium has an extremely urbanised households market, with a dynamic though potentially overvalued real estate market. A major renewable energy drive is providing more electricity for households through wind turbines, helping to lower costs of ...

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Strategy Briefing

Strategy Briefing

Future of the Family

Sep 2018

Demographic, economic and cultural factors are reshaping the long-standing nuclear family stereotype. The family is becoming smaller, with fewer children and extended family members, and more prone to collapse. Single-person and single-parent homes ...

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Country Briefing

Country Briefing

Households: Egypt

Aug 2018

Egyptian households have been hit by a weak exchange rate and rising costs of imports, thereby increasing the prices of local appliances and electronics. Demand in this area has been weakened, though some companies, like Huawei and Lenovo, are doing ...

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Country Briefing

Country Briefing

Households: Czech Republic

Aug 2018

Czech households are enjoying a positive economic environment, with low unemployment and surging real estate prices driving consumption. Smart appliances, particularly vacuum cleaners and air conditioners, are in high demand. The local family market ...

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Country Briefing

Country Briefing

Households: Greece

Aug 2018

Greek households remain saddled with the crippling legacy of their country’s debt burden. Continuously rising taxes, including value-added tax (VAT) and property levies, and limited income opportunities have made Greek purchasing power one of the ...

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Country Briefing

Country Briefing

Households: The Netherlands

Aug 2018

The Netherlands is a global pioneer in several segments, including 3D housing and blockchain-powered communities. The country is seeing a boom in both jobs and property, with not enough personnel to fill key positions and not enough houses to meet ...

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Country Briefing

Country Briefing

Households: Switzerland

Aug 2018

Switzerland is currently in transition, as population growth driven by immigration poses some significant challenges for household and logistical infrastructure. An ongoing rental crisis is partly a consequence of this. A new infrastructural project ...

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Country Briefing

Country Briefing

Households: Sweden

Aug 2018

Sweden has some of the most pro-family policies in the world, which have stimulated a high fertility rate by regional standards. However, population ageing is accelerating and the state has developed mobile units to provide more cost-effective ...

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Strategy Briefing

Strategy Briefing

Global Overview of Megacities

Aug 2018

Over half of the world’s megacities are located in Asia Pacific, with China accounting for nearly a fifth in 2017. Over 2017-2030, six new cities are expected to join the megacity scene, with most being in developing markets, mainly in Africa. ...

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Strategy Briefing

Strategy Briefing

Baby Boomers: Old is Gold in Home and Garden

Aug 2018

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

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Country Briefing

Country Briefing

Households: Saudi Arabia

Aug 2018

Dropping oil revenues have forced the Saudi government to raise taxes and cut subsidies, thereby hitting local household purchasing power. An exodus of foreign workers, due to new taxes on expatriates, has further hit local consumption, with the real...

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Country Briefing

Country Briefing

Households: Taiwan

Aug 2018

Taiwanese households enjoy a stable economy, access to high-level infrastructure, and a strong consumer market. Affordability of housing and a large proportion of empty units remain concerns for the local government. As a rapidly ageing society, ...

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