Households

Market research on households. including household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction.
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Country Briefing

Households: Ireland

Nov 2019

The consumption and income growth of Irish households is closely tied to the eventual outcome of Brexit. This is especially the case in segments such as appliances and electronics. Real estate prices continue to rise in the country, with the state ...

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Strategy Briefing

Strategy Briefing

Kids and Tweens in Western Europe: Opportunities in Toys

Nov 2019

Though kids and tweens will experience a declining share in Western Europe‘s total population, rising income, changing value and the move to smaller households will create opportunities for traditional toys and games businesses. Brands need to adapt ...

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Strategy Briefing

The Rise of Rented Households: Challenges and Opportunities

Nov 2019

Factors such as the rising number of single-person households, urbanisation and changing lifestyles are driving the growth of rental households. The Rise of Rented Households: Challenges and Opportunities report will look at what is behind the rental...

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Country Briefing

Country Briefing

Households: Switzerland

Oct 2019

Switzerland is currently in transition, as population growth driven by immigration poses some significant challenges for household and logistical infrastructure. An ongoing rental crisis is partly a consequence of this. A new infrastructural project ...

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Country Briefing

Country Briefing

Households: The Netherlands

Oct 2019

The Netherlands is a global pioneer in several segments, including 3D housing and blockchain-powered communities. The country is seeing a boom in both jobs and property, with not enough personnel to fill key positions and not enough houses to meet ...

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Strategy Briefing

Strategy Briefing

Future of the Family: Sustainable Households

Oct 2019

The Future of the Family: Sustainable Households report analyses the challenges and opportunities in sustainability trends among households in the coming years. Energy efficient products, ”green” lifestyles and ethical consumption will shape how ...

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Country Briefing

Country Briefing

Households: Sweden

Oct 2019

Swedish households enjoy some of the highest living standards in the world, allowing them to follow household trends and spend more on discretionary goods. However, the country is facing a major shortage of housing, with various schemes in place to ...

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Country Briefing

Country Briefing

Households: Saudi Arabia

Oct 2019

Saudi Arabian households are set to benefit from major infrastructural investments through to 2030, which will significantly improve transport links and utilities. Locals have also been promised attainable housing through the state’s focus on ...

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Strategy Briefing

Strategy Briefing

The Impact of Household Dynamics on Premiumisation

Oct 2019

Changing dynamics in the home, from fewer children to ageing heads, are reshaping how luxury brands approach consumers and shifting the relationship between consumers and high-end products....

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Country Briefing

Country Briefing

Households: Taiwan

Sep 2019

Taiwanese households enjoy a stable economy, access to high-level infrastructure, and a strong consumer market. Affordability of housing and a large proportion of empty units remain concerns for the local government. As a rapidly ageing society, ...

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Country Briefing

Country Briefing

Households: Nigeria

Sep 2019

A recessionary period has had a major impact on Nigerian households, eating away at their purchasing power and driving joblessness across the country for household heads. Other segments impacted were real estate, as a supply of new projects has been ...

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Country Briefing

Country Briefing

Households: Poland

Sep 2019

Rising consumer confidence and improving labour markets have created a more positive environment for households in Poland. Although the number of households continues to dwindle in the country, due to an outflow of Poles and low birth rates, local ...

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Country Briefing

Country Briefing

Households: New Zealand

Sep 2019

As a result of stable policy and good guidance, New Zealand households are well placed to increase their consumption rates and earnings going forward. The country is one of the few markets globally where property affordability has actually risen, ...

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Country Briefing

Country Briefing

Households: Peru

Sep 2019

After several years of high economic growth, Peruvian households are about to be tested, as a large inflow of migrant workers and slower economic growth descend on the country. Rural development remains a major focus for the state and a new airport ...

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Country Briefing

Country Briefing

Households: Chile

Sep 2019

The Chilean household market is characterised by a rapidly growing real estate segment, a large (by regional standards) cohort of single-person households, and growing investments into infrastructure projects. The rising concern of consumers about ...

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Country Briefing

Households: Italy

Sep 2019

Italian households are divided along urban and rural lines, with social, political and economic factors splitting them apart. A rise in divorces is driving the surge of single-person and single-parent households in the country. Connectivity stood out...

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Country Briefing

Country Briefing

Households: United Arab Emirates

Sep 2019

Although the United Arab Emirates (UAE) is home to some of the wealthiest households globally, the country is experiencing a dip in consumer confidence. The property market has been especially impacted, with the government providing stimulus measures...

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Country Briefing

Country Briefing

Households: South Africa

Sep 2019

South African households are facing some significant challenges, such as poorly administrated rural regions, a weak education system, and a recessionary period. Nonetheless, the overall number of homes continues to grow and the country’s property ...

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Strategy Briefing

Strategy Briefing

The Home: The Next Commercial Frontier

Aug 2019

Paying for things from the home is not a new phenomenon in itself, with consumers doing so since the 1990s, but the household has become a driver for innovation in payments. This report looks at the opportunities for payments in the home and how ...

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Country Briefing

Country Briefing

Households: Argentina

Aug 2019

Argentinian households continue to stumble from one economic crisis to another, significantly limiting their purchasing power and ability to drive consumption. The local inflation rate is consistently among the highest in the world, which creates ...

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