Households

Market research on households. including household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction.
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Country Briefing

Country Briefing

Households: Switzerland

Aug 2018

Switzerland is currently in transition, as population growth driven by immigration poses some significant challenges for household and logistical infrastructure. An ongoing rental crisis is partly a consequence of this. A new infrastructural project ...

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Country Briefing

Households: Sweden

Aug 2018

Sweden has some of the most pro-family policies in the world, which have stimulated a high fertility rate by regional standards. However, population ageing is accelerating and the state has developed mobile units to provide more cost-effective ...

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Strategy Briefing

Strategy Briefing

Baby Boomers: Old is Gold in Home and Garden

Aug 2018

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

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Country Briefing

Households: Saudi Arabia

Aug 2018

Dropping oil revenues have forced the Saudi government to raise taxes and cut subsidies, thereby hitting local household purchasing power. An exodus of foreign workers, due to new taxes on expatriates, has further hit local consumption, with the real...

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Country Briefing

Households: Taiwan

Aug 2018

Taiwanese households enjoy a stable economy, access to high-level infrastructure, and a strong consumer market. Affordability of housing and a large proportion of empty units remain concerns for the local government. As a rapidly ageing society, ...

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Strategy Briefing

Strategy Briefing

The Wealth Report: How To Win The High Net Worth Market

Aug 2018

In spite of the small number of consumers, the high net worth market globally is highly profitable for brands and businesses. But it is not an easy market to crack, with brands that have identified HNWIs as a growth opportunity often facing a similar...

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Country Briefing

Country Briefing

Households: Nigeria

Jul 2018

A recessionary period has had a major impact on Nigerian households, eating away at their purchasing power and driving joblessness across the country for household heads. Other segments impacted were real estate, as a supply of new projects has been ...

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Country Briefing

Country Briefing

Households: Poland

Jul 2018

Rising consumer confidence and improving labour markets have created a more positive environment for households in Poland. Although the number of households continues to dwindle in the country, due to an outflow of Poles and low birth rates, local ...

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Country Briefing

Households: Chile

Jul 2018

While Chilean households benefit from one of the most stable and attractive economies in Latin America, natural hazards and lacking infrastructure in some areas of the country have a major impact on lifestyles and purchasing power. A feminist drive ...

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Country Briefing

Households: New Zealand

Jul 2018

New Zealand offers an advanced household market, with homes connected to strong digital networks and with expanding tastes for infrastructure and connected appliances. While surging real estate prices have driven the property market, the growing lack...

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Country Briefing

Households: Italy

Jul 2018

Italian households are divided along urban and rural lines, with social, political and economic factors splitting them apart. A rise in divorces is driving the surge of single-person and single-parent households in the country. Connectivity stood out...

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Country Briefing

Households: Peru

Jul 2018

Peruvian households are currently in an important stage of development, as economic growth and rising living standards are evolving local consumer behaviours and reshaping the demographics of families. The real estate market is on the up, though ...

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Country Briefing

Households: United Arab Emirates

Jun 2018

Although the United Arab Emirates (UAE) is home to some of the wealthiest households globally, the country is experiencing a dip in consumer confidence. The property market has been especially impacted, with the government providing stimulus measures...

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Country Briefing

Households: South Africa

Jun 2018

South African households are facing some significant challenges, such as poorly administrated rural regions, a weak education system, and a recessionary period. Nonetheless, the overall number of homes continues to grow and the country’s property ...

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Country Briefing

Households: Argentina

Jun 2018

Argentinian households continue to stumble from one economic crisis to another, significantly limiting their purchasing power and ability to drive consumption. The local inflation rate is consistently among the highest in the world, which creates ...

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Country Briefing

Households: Turkey

Jun 2018

Turkish households are benefiting from strong economic growth and increases in wages. This process is further accelerating household demographic shifts in the country, allowing more people to live by themselves and driving urbanisation. The number of...

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Country Briefing

Households: Colombia

Jun 2018

Colombia is experiencing an economic slowdown after a prolonged period of growth, with local households feeling this in the form of high unemployment and inflationary prices for household goods. Nonetheless, property prices continue to rise and the ...

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Strategy Briefing

Strategy Briefing

Households in Western Europe

Jun 2018

Western European households are among the wealthiest in the world, which makes them an attractive target group for products like appliances, furnishings and financial products. However, the region is also struggling from acute population ageing and ...

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Strategy Briefing

Strategy Briefing

Smart Cities: Empowering the Globe’s Urban Ecosystems

Jun 2018

As cities continue to face the challenges of population crowding, pressure on infrastructure and pollution, the “Smart Cities” model has emerged as an alternative that uses technology and innovation to address these growing urban problems. Over the ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Western Europe

Jun 2018

Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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