Households

Market research on households. including household size and location, consumer composition, family types, household facilities and durables, household telecoms, property market and housing construction.
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Country Briefing

Country Briefing

Households: Peru

Sep 2019

After several years of high economic growth, Peruvian households are about to be tested, as a large inflow of migrant workers and slower economic growth descend on the country. Rural development remains a major focus for the state and a new airport ...

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Country Briefing

Country Briefing

Households: Chile

Sep 2019

The Chilean household market is characterised by a rapidly growing real estate segment, a large (by regional standards) cohort of single-person households, and growing investments into infrastructure projects. The rising concern of consumers about ...

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Country Briefing

Country Briefing

Households: Italy

Sep 2019

Italian households are divided along urban and rural lines, with social, political and economic factors splitting them apart. A rise in divorces is driving the surge of single-person and single-parent households in the country. Connectivity stood out...

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Country Briefing

Country Briefing

Households: United Arab Emirates

Sep 2019

Although the United Arab Emirates (UAE) is home to some of the wealthiest households globally, the country is experiencing a dip in consumer confidence. The property market has been especially impacted, with the government providing stimulus measures...

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Country Briefing

Country Briefing

Households: South Africa

Sep 2019

South African households are facing some significant challenges, such as poorly administrated rural regions, a weak education system, and a recessionary period. Nonetheless, the overall number of homes continues to grow and the country’s property ...

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Country Briefing

Households: Argentina

Aug 2019

Argentinian households continue to stumble from one economic crisis to another, significantly limiting their purchasing power and ability to drive consumption. The local inflation rate is consistently among the highest in the world, which creates ...

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Country Briefing

Country Briefing

Households: Colombia

Aug 2019

Colombia is experiencing an economic slowdown after a prolonged period of growth, with local households feeling this in the form of high unemployment and inflationary prices for household goods. Nonetheless, property prices continue to rise and the ...

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Country Briefing

Households: Turkey

Aug 2019

Turkish households are benefiting from strong economic growth and increases in wages. This process is further accelerating household demographic shifts in the country, allowing more people to live by themselves and driving urbanisation. The number of...

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Country Briefing

Households: South Korea

Aug 2019

South Korean households have entered a difficult period, with manufacturers cutting jobs and many homeowners unable to afford their rents. The property market has been the rare positive, continuing to register strong growth. The state is investing ...

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Country Briefing

Households: Spain

Aug 2019

Spanish households continue to gradually recover from a prolonged economic crisis. This is evident by rising property prices, falling unemployment among household heads, and growing demand for digital services like Netflix and new appliances. Tourism...

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Country Briefing

Households: Denmark

Aug 2019

Danish households have become interior trendsetters in Europe, due to the country’s adoption of the “hygge” lifestyle, with high demand for comfortable and convenient interiors and furniture. Energy efficiency is a major concern for local homes, and ...

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Country Briefing

Country Briefing

Households: Japan

Jul 2019

Japan continues to battle with depopulation, slow consumption growth, and rapid ageing of its household heads. These factors have a major influence on local households, particularly in terms of childbirth, employment activity, and demand for type of ...

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Country Briefing

Households: Hong Kong

Jul 2019

The biggest influence on Hong Kong’s households is property prices, which continue to surge across all residential segments. In the world’s least affordable city for housing, decisions like childbirth and consumption patterns are heavily impacted by ...

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Country Briefing

Households: France

Jul 2019

French households are benefiting from the initial optimism of a new government, with positive economic indicators and a healthy property market driving consumer confidence. Major new state plans are focusing on improving household infrastructure, ...

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Country Briefing

Country Briefing

Households: Germany

Jul 2019

Germany’s households are being transformed by factors such as immigration, urbanisation and economic growth, which is especially evident in the country’s largest cities. A big single-person household market is reshaping both the property segment and ...

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Country Briefing

Country Briefing

Households: Russia

Jul 2019

Russian households continue to be mired by a prolonged economic recession, which has impacted their purchasing power with regards to segments like appliances, digital services and property. Inflation has largely expanded faster than salaries, while ...

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Country Briefing

Country Briefing

Households: Thailand

Jul 2019

Thailand’s households are reaping the benefits of state-sponsored infrastructure projects and economic growth, as both have increased employment among household heads and improved access to jobs and educational opportunities. However, the country is ...

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Country Briefing

Country Briefing

Households: Vietnam

Jul 2019

A dynamic economy and sustained population growth are driving the consumption potential of Vietnamese households, which continue to migrate from rural areas in search of opportunities. Hikes in minimum wages and a continued focus on education ...

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Country Briefing

Country Briefing

Households: Indonesia

Jul 2019

Indonesian households are urbanising rapidly, creating challenges for state resources and increasing urban poverty rates. Household heads are relatively young but poorly educated. The real estate market has been stagnant in terms of prices, but ...

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Strategy Briefing

Strategy Briefing

Future of the Family: Generation Z as Homemakers

Jul 2019

Generation Z, the largest population segmentation, is starting to reach adulthood and by the 2030s many will have formed family. With their unique characteristics, Gen Z will shape the future family structure, with households becoming smaller and ...

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