Zimbabwe

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Zimbabwe.
Country Profile

Country Profile

Zimbabwe: Country Profile

Feb 2019

Zimbabwe’s economy will slow sharply in 2018. The economy is experiencing cash shortages, increasing fiscal constraints and a decline in capital inflows and exports. Capital flight and the slow pace of reforms are other drags. Prices are rising but ...

US$150
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Strategy Briefing

Strategy Briefing

Top 10 Energy-Producing Countries in 2030

Dec 2018

The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

US$570
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Strategy Briefing

Strategy Briefing

Vitamins and Dietary Supplements in Middle East and Africa

Jul 2018

Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...

US$1,325
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Strategy Briefing

Strategy Briefing

Renewable Energy Expansion Opportunities for B2B Sectors

Apr 2018

Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

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Strategy Briefing

Strategy Briefing

Major Appliances in Middle East and Africa

Mar 2018

Economic uncertainty in the region has led consumers to be price-sensitive and judicious in terms of what features they consider to be essential in major appliances. Energy-efficiency has emerged as a priority for consumers, due to resource scarcity ...

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Strategy Briefing

Strategy Briefing

Top 10 Basic Chemical Producing Countries

Mar 2018

The basic chemical industry is one of fastest-growing industries and plays an integral role in providing essential chemical ingredients for industries ranging from downstream to high-tech electronics. The basic chemicals industry in undergoing a ...

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Megatrends

Megatrends

Population Change as a Megatrend Driver

Feb 2018

The recent past has seen enormous population changes including rapid urbanisation, accelerating migration and population ageing. These changes are set to continue in the future with far-reaching implications. They play a powerful role in driving the ...

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Megatrends

Megatrends

Healthy Living: The New Face of Healthy Ageing

Dec 2017

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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Megatrends

Megatrends

Shifting Market Frontiers: Asian Century

Dec 2017

The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

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Megatrends

Megatrends

Experience More Across the Customer Journey

Dec 2017

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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Megatrends

Megatrends

Ethical Living: Mindful Consumerism

Nov 2017

Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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Megatrends

Megatrends

Middle Class Retreat

Aug 2017

Middle class consumers are an important target group for businesses, because they are the foundation and driver of consumer markets. This report analyses key trends that relate to the Middle Class Retreat megatrend. It examines their impact on ...

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Megatrends

Megatrends

Experience More

Aug 2017

Experience More is defined as prioritising experiences over things, where consumers engage directly with a product/service, and in return they receive an enhanced and unique interaction with the brand. Consumers are seeking out authentic, ...

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Country Report

Country Report

Travel in Zimbabwe

Aug 2016

In spite of the economic potential of Zimbabwe, with its strong gold, natural resources and agricultural environments, the 1.4% GDP growth registered in 2015 demonstrated the fragility and volatility of the country’s economy. Nevertheless, and ...

US$660
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Strategy Briefing

Strategy Briefing

Middle East and Africa: Growing Opportunities for Consumer Appliances in a Diverse Market

Apr 2015

Despite being the second most populated region after Asia Pacific, MEA accounts for a very marginal share in consumer appliances, both in volume and value. However, the region anticipates the second most dynamic growth in consumer appliances over ...

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Strategy Briefing

Strategy Briefing

Sub-Saharan Africa How to Maximise Tourism Potential

Jul 2014

Sub-Saharan African tourism has grown by an average of 4.3% per year since 2008, outpacing the global average of 3.2%, this growth is expected to continue reaching over 45 million arrivals by 2018. Increased FDI, new trade partnerships, access to ...

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