Canada

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Canada. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Canada StatisticsConsumer Lifestyles in CanadaCanada Country BriefingsFuture Demographics: Canada in 2030

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    Watches in Canada

    Aug 2020

    Like jewellery, watches remains for the most part, a discretionary item in Canada, and therefore with many consumers prioritising their expenditure during the lockdown imposed from March 2020, and focusing on more basic needs, demand for watches ...

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    Jewellery in Canada

    Aug 2020

    Jewellery is a discretionary item, and with lockdown measures put in place by the Canadian government in response to COVID-19 from March 2020, lack of opportunity to wear fine or costume jewellery was greatly reduced, while many consumers, concerned ...

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    Personal Accessories in Canada

    Aug 2020

    Various factors including economic uncertainty felt in Canada towards the end of the review period, were exacerbated with the emergence of COVID-19 and the lockdown procedures taken by the government from mid-March 2020. Many consumers were forced to...

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    Writing Instruments in Canada

    Aug 2020

    While demand for writing instruments fell in Q2 2020 in line with trends noted for personal accessories during the initial stages of lockdown in Canada, its performance has been more positive compared to other discretionary items such as jewellery or...

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    Bags and Luggage in Canada

    Aug 2020

    International and domestic restrictions on travel during lockdown measures taken by the Canadian government in response to COVID-19 from March 2020, resulted in reduced demand for smaller bags used for travel for carry on and in particular luggage, ...

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    Contact Lenses and Solutions in Canada

    Aug 2020

    The need to wear and purchase contact lenses in Canada was seriously undermined in Q2 2020 due to the response to COVID-19 on a number of levels. Due to various lockdown measures introduced by the government from mid-March including physical ...

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    Eyewear in Canada

    Aug 2020

    All categories within eyewear in Canada recorded high volume declines during lockdown measures in response to COVID-19 from mid-March. With limited access to the main distribution channel of optical shops, which operated on limited hours and often ...

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    Spectacles in Canada

    Aug 2020

    With many Canadians remaining at home for longer periods of time during the lockdown for the first half of 2020 in response to COVID-19, they were less likely to see a need to purchase non-essential spectacles, particularly as many were concerned ...

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    Sunglasses in Canada

    Aug 2020

    Demand for sunglasses during Q2 2020 was significantly impacted by lockdown measures in Canada as consumers were encouraged to remain at home whenever possible, reducing the need for new stylish sunglasses amongst fashion-conscious Canadians. In ...

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    Cigarettes in Canada

    Jul 2020

    Cigarettes continued to experience declining volume sales in 2019 due to Canada’s declining smoking prevalence rate, brought on greater restrictions but mostly by greater consumer health awareness, which is the major factor affecting the long-term ...

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    Cigars, Cigarillos and Smoking Tobacco in Canada

    Jul 2020

    Smoking tobacco continued to see declining sales in 2019, with the largest category of fine cut tobacco seeing a steeper decline than pipe tobacco; what, if any, impact Canada’s legalisation of marijuana for general use in 2018 has had on this ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Canada

    Jul 2020

    E-vapour products continued to see double-digit current value growth in 2019, as they have become very popular with consumers seeking products they perceive as presented “reduced risk” when compared with cigarettes and other combustible tobacco, for ...

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    Tobacco in Canada

    Jul 2020

    COVID-19 has not had a significant impact on Canada’s tobacco market in 2020; the overall current value growth will be similar to what it was in 2019. In the short term, pandemic-related social distancing and lockdowns reduced demand for and access ...

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    Skin Care in Canada

    Jul 2020

    Skin care continued to post respectable value sales growth in 2019, driven by an ageing population looking for solutions to maintaining healthy skin. Sales were also buoyed by younger consumers seeking preventative measures to delay the visual ...

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    Deodorants in Canada

    Jul 2020

    Brands in deodorant creams and natural deodorants were increasing their presence in 2019, driven by consumer health and wellness concerns, such as aluminium ingredients, and environmental sustainability. For example, No Pong, an Australian brand ...

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    Colour Cosmetics in Canada

    Jul 2020

    Canada’s ageing population, the “natural look” beauty trend and the consumer migration from cosmetics to skin care products challenged the growth of colour cosmetics in 2019. Skin care products such as L’Oréal Paris Anti-Wrinkle Moisturize Night 55+ ...

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    Sun Care in Canada

    Jul 2020

    In 2019, sales of skin care and cosmetic products with UV protection were cutting into sun care sales. As consumer-awareness of the risks posed by UV rays continues to rise, a wider range of beauty products are including sun protection ingredients, ...

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    Hair Care in Canada

    Jul 2020

    In 2019, women were washing their hair less. This trend had been driven by several factors including a concern over the effects of chemical ingredients in shampoos on hair and scalps, overwashing which may dry out the hair’s natural oils, ...

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    Premium Beauty and Personal Care in Canada

    Jul 2020

    Premium skin care continued to post healthy sales growth in 2019, particularly in anti-agers thanks to rising demand from Canada’s increasing number of elderly people. Pursuit of the natural look also encouraged younger consumers to invest more in ...

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    Oral Care in Canada

    Jul 2020

    In Canada, the natural trend was picking up pace in 2019. More consumers have become aware of the ingredients in products, and their potentially harmful effects. As the natural trend grows in Canada and consumers gravitate towards this trend in ...

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