Canada

The arrival of COVID-19 in Canada saw offices and schools switch to remote working and learning. While working from home many people felt need for companionship and entertainment, which saw Canadians adopting more pets. With the increase in pet…

The energy industry experienced difficult market conditions in 2020, given falling crude oil prices and lockdown-induced disruptions in refined petroleum consumption. The year also saw an increased focus on developing the industry’s sustainability…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

Canada was among the best performers in the Environmental Sustainability Index in 2020, owing to high renewable energy integration into electricity production, ample water to supply for its population’s needs, and one of the most affordable food…

Growth in wound care in 2021 is expected to result from a lifting of COVID-19 restrictions, which has seen Canadians flock outdoors in the summer and the resumption of recreational sports, particularly in the latter half of the year. For example, the…

Weight management and wellbeing in Canada is expected to continue to post strong current retail value growth in 2021 in the wake of the COVID-19 pandemic. Category growth will predominantly be driven by the popularity of supplement nutrition drinks,…

Immunity and health are still trending with consumers in Canada in 2021, propelled by the third wave of COVID-19 and subsequent lockdown measures, which were in place in Q2 in most regions. However, the category is expected to see a marked slowdown…

Sports nutrition continued to face disruption in 2021 as provincial governments and regional health authorities in Canada implemented lockdowns and restrictions on gyms opening in Q1 and Q2 in order to contain the third wave of COVID-19. Many gyms…

Sleep aids is expected to continue to record robust current retail value and volume growth in Canada in 2021 as anxiety levels during the pandemic remain high. An estimated 25% of Canadians suffer from insomnia and do not get the recommended 7-8…

Paediatric consumer health continued to be impacted by school disruptions and lockdowns in 2021 as the Canadian government sought to limit the third wave of COVID-19 in the first half of the year. The largest Province of Ontario closed schools to…

NRT smoking cessation aids in Canada received a boost in 2020 as smoking rates in the country declined in the wake of the COVID-19 pandemic, which increased consumer concerns about respiratory health and general wellbeing. As these fears begin to…

Some herbal/traditional products in Canada, such as herbal/traditional remedies and herbal/traditional cough, cold and allergy (hay fever) products, saw decline at the height of the pandemic due to a reduction in on-the-go use cases during lockdown…

After a stagnant performance in 2020, eye care in Canada is expected to record modest growth in current value terms in 2021 as local consumers return to pre-pandemic levels of social and work activity. Although consumers spent more time in front of…

Most digestive remedies categories recorded muted growth in 2021 as they continued to be affected by restrictions related to COVID-19 across most regions, which reduced travel and on-the-go demand in the first half of the year. As restrictions eased…

Dietary supplements in Canada is expected to see robust current value growth in 2021, although this will likely be down from the previous year, at the height of the pandemic. Categories such as probiotics are expected to perform well thanks to core…

After facing significant challenges in 2020, most subcategories within dermatological are expected to record growth in 2021 as the vaccine rollout continues apace and local consumers return to pre-pandemic levels. For example, antiparasitics/lice…

There was virtually no cough/cold/flu season in Canada in 2020 because of enhanced COVID-19 related hygiene and safety protocols. These included retail lockdowns, enhanced school hygiene measures and closures, increased work-from-home and…

2020 was defined by the global COVID-19 pandemic, and moving into 2021, consumer priorities continue to be self-care and preventative health. Many regions in Canada are experiencing a third wave of the virus, with extensive periods of lockdown and…

After a spike in current retail value growth in 2020, systemic analgesics is expected to record more moderate growth in 2021. This is reflective of the way in which Canadians used analgesics during the COVID-19 pandemic for a wide variety of…

Canadian consumer income is expected to double by 2040, facilitated by a vibrant labour market and stable economic performance. Purchasing power will be concentrated in present-day millennials’ hands, yet seniors will be the major spenders on luxury…