Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Cigarettes in Turkey

    Jul 2019

    Cigarettes in Turkey recorded an impressive recovery in retail volume terms in 2018 supported by a number of factors, despite an ongoing decline in smoking prevalence amongst the local population of adult smokers. After slowing growth for a number of...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Turkey

    Jul 2019

    While smoking tobacco continued to record a positive performance in retail volume terms, growth was much slower compared to the previous year. Both fine cut and pipe tobacco sustained further increases in unit prices, and although the unit price of ...

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    Country Report

    Country Report

    Tobacco in Turkey

    Jul 2019

    Tobacco in Turkey recorded stable current value growth in 2018, driven by positive performances by all tobacco categories with the exception of fine cut tobacco....

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    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Turkey

    Jul 2019

    Smokeless tobacco and e-vapour products continued to be prohibited in 2018, due to legal requirements in the country. However, although heated tobacco was also prohibited in Turkey at the end of the review period, its possible entry through Philip ...

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    Country Report

    Country Report

    Contact Lenses and Solutions in Turkey

    Jul 2019

    Contact lenses in Turkey is expected to record positive current retail value growth over the forecast period. Turks are living increasingly active lifestyles, which favours contact lenses and the continuing advancement of innovative technologies ...

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    Eyewear in Turkey

    Jul 2019

    Retail volume growth of eyewear accelerated somewhat in 2019 as Turkish consumers continue to purchase spectacles and contact lenses to correct their sight issues, which are often caused by excessive use of digital devices at work, in their spare ...

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    Country Report

    Country Report

    Spectacles in Turkey

    Jul 2019

    Consumers in Turkey are increasingly using digital devices such as mobile phones, tablets and laptops for extended periods of time, not just at work but also during their leisure time or when travelling. This is leading to a growing number ...

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    Sunglasses in Turkey

    Jul 2019

    Import duties were applied to imports of sunglasses from China early in the review period and this remained the case in 2019, as an anti-dumping measure. High duties were first applied to combat the increasing quantities of Chinese imports being ...

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    Toys and Games in Turkey

    Jun 2019

    Toys and games in Turkey continued to be hit by the difficult economic situation over 2018. This was characterised by the devaluation of the Turkish lira that led to large price increases for all consumer goods including toys and games. As a result, ...

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    Country Report

    Traditional Toys and Games in Turkey

    Jun 2019

    The challenges facing the Turkish economy in 2018 continue to hamper retail value sales of traditional toys and games as consumers struggle to cope with the devaluation of the Turkish lira and subsequent increases in unit prices across all ...

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    Video Games in Turkey

    Jun 2019

    Static consoles took a major hit in volume growth terms over 2018, as consumer purchasing power decreased further on the back of ongoing currency devaluation. Volume sales of static consoles are expected to continue to struggle over 2019 in line with...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2019

    Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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    Country Report

    Country Report

    Beauty and Personal Care in Turkey

    Jun 2019

    Beauty and personal care continued to grow in 2018 as brands prospered in some categories, although the Turkish economy slowed down. In the second half of 2018, cosmetics were dragged into diplomatic tensions between the US and Turkey. In a decree ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Turkey

    Jun 2019

    On 11 January 2017, the government implemented strong import duty increases on a wide range of perfumes, cosmetics and cleaning products. Moreover, in August 2018, the government increased by 100% the import tariffs on certain products from the US, ...

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    Skin Care in Turkey

    Jun 2019

    The best beauty products are considered the ones that yield the best results without being overly time-consuming. These tend to be easy-to-pack, easy-to-use and no-clean-up-necessary stick versions. Cleansers, moisturisers and toners are increasingly...

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    Sun Care in Turkey

    Jun 2019

    One of the hottest trends in sun care is the popularity of multifunctional products combining the powers of SPF with anti-ageing properties. In addition to offering protection from the potentially damaging effects of the sun, additions like ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Turkey

    Jun 2019

    Due to the increasing number of parents who are better educated on the use of dermatologically suitable products for their offspring, baby and child-specific products continued to see value sales growth in 2018. Parents were willing to spend on baby ...

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    Country Report

    Country Report

    Bath and Shower in Turkey

    Jun 2019

    The rise of modern lifestyles in the country, as a result of rapid urbanisation, requires consumers to pay greater attention to their personal hygiene and increases the demand for bath and shower products. The main growth factors over the forecast ...

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    Country Report

    Country Report

    Colour Cosmetics in Turkey

    Jun 2019

    Colour cosmetics continues to benefit from the expansion of monobrand retail chains, including Kiko, Golden Rose and NYX. This retail expansion drives the performance of mass products, with more monobrand outlets expected to open in the forecast ...

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    Country Report

    Country Report

    Deodorants in Turkey

    Jun 2019

    Deodorants in Turkey was dominated by the stick and spray formats in 2018. Deodorant sprays continued to experience steady growth as Dove, Dove Men + Care and Axe address the consumer pain point of underarm stains on clothing. In 2018, L’Oréal ...

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