Turkey

High inflation swept through Turkey during 2022 and while the Turkish population is not exactly unfamiliar with the impact of inflation spikes, the current situation has led to unprecedented increases in food prices as they stem as much from rising…

Turley has one of the highest inflation rates in the world in 2022, with fears it could even reach triple-digits. Unlike most other countries, this soaring inflation had already been triggered prior to the energy crisis arising from the war in…

Inbound arrivals (number of trips) more than doubled in 2022 but remained well below their 2019 peak. The declining foreign-exchange value of the Turkish lira has served to make Turkey a more affordable destination for visitors from the Eurozone and…

Flexible plastic remains the dominant pack type in confectionery in Turkey. Flexible plastic is widely used in chocolate confectionery, completely dominating countlines packaging as the only pack type used in this product area, the biggest in Turkish…

Imaging devices overall continues to plunge in volume terms in 2022, with digital cameras plummeting more dramatically than digital camcorders in a pattern that has persisted for the last ten years. The rise of smartphones with advanced camera lenses…

2022’s easing pandemic restrictions and the reopening of schools and offices is propelling growth revival in some areas of snacks in Turkey, such as ice cream and salty snacks like potato chips, and certain products in sugar confectionery especially.…

Cider/perry is not popular in Turkey, as there is no local tradition of consumption, and so it remained the smallest alcoholic drinks category at the end of the review period. Despite the low base, the category saw positive growth in 2021 driven by…

Alcoholic drinks saw double-digit volume growth in 2021 returning overall volume sales to pre-pandemic levels. With the decision by the government not to increase the OTV (excise taxes) on alcoholic drinks between July and December 2021, price…

Retail constant value sales of video games continued to expand at a double-digit rate during 2021, with mobile games, online games and AR/VR headsets the most dynamic categories. Indeed, mobile and online games now account for more than half of…

Cat litter is showing strong current value growth due to innovative launches that allow consumers a cleaner and more practical litter experience. The Reflex Company launched carbon added clumping cat litter in 2020 with more companies coming into…

With people staying at home as a result of lockdowns and remote working and studying following COVID-19, trends for DIY have continues to grow swiftly in 2021. More time spent at home has simply meant more focus on the domestic environment, and…

The pandemic has altered consumer behaviours significantly in 2020 and 2021, with people spending more time at home thanks to lockdown. This has increased focus on the domestic environment, and consumers have had more time and desire to engage with…

Skin care registered positive volume growth in Turkey in 2021, even if overall sales remained below pre-pandemic levels. Facial care products such as cleansers and moisturisers – anti-agers in particular – performed well. This was largely due to the…

Consumer foodservice was significantly affected by COVID-19 in 2020, with strong sales declines and plummeting transaction volumes registered across all channels, and widespread outlet closures seen throughout the industry. The impact continued into…

While home care in Turkey continued to expand in total volume sales terms in 2021, growth was down on 2020. This was mainly because the influence of pandemic-related trends that had bolstered demand in several categories the previous year – primarily…

Womenswear witnessed a slump in demand in 2020 due to the Coronavirus (COVID-19) pandemic and the related measures introduced to stem the spread of the virus in the country, including lockdown, work-from-home and distance learning policies, few…

In 2021, the total volume sales of soft drinks is projected to demonstrate positive growth. This is particularly driven by the return to growth in the on-trade channel which saw a double-digit volume decline in the first year of the pandemic due to…

After having been among the areas of the Turkish luxury goods market worst affected by the initial impact of COVID-19 in 2020, luxury hotels saw current value sales rebound strongly in 2021. The improvement in the category’s performance was…

Tea consumption in Turkey is vast with most consumers drinking tea daily and most tea produced within the country. In fact, the country has the highest per capita consumption of tea in the world. As tea is viewed by many in Turkey as an essential…

There were no store cards with “pay later” options available in Turkey at the end of the review period. All cards issued by retailers are closed loop pre-paid cards that enable payment in specific retail outlets. Over the forecast period, prospects…