Turkey

In Turkey, tea is the biggest category within hot drinks, with significant sales in foodservice as well as in retail. In 2019, retail volume sales of tea recovered and achieved low but positive growth in Turkey, following the decline seen in 2018, ...

Regular instant and gourmet products within fresh coffee are performing better than instant coffee mixes in Turkey, in both value and volume terms. Middle-income consumers in the country increasingly prefer instant gold coffee and Turkish coffee over...

In 2019, sales of hot drinks in Turkey continued to register positive retail volume and current value growth, at faster rates than in the previous year. Foodservice volume sales continued to perform better than retail volume sales in 2019, supported ...

Other hot drinks remains the smallest category within other hot drinks in Turkey. Sales continue to be limited by seasonality as other hot drinks tend to be consumed mainly in winter, whereas tea and coffee are consumed all year round. Within other ...

Retail sales of packaged food in Turkey in 2019 were impacted by the unprecedented inflation being experienced in the country as the Turkish lira continued to devaluate against the US dollar. This led to ongoing increasing unit prices for many ...

Demand for edible oils stagnated in Turkey in 2019, following another year of price hikes, resulting in dynamic current value growth for the category. With an ongoing devaluation of the Turkish lira, the cost of products and raw materials continued ...

Ready meals continued to record solid demand in Turkey in 2019, due to the ongoing positive performance of dominant format frozen pizza. Consumers’ increasingly busy lifestyles support demand for convenient meal solutions such as frozen pizza as it ...

Sauces, dressings and condiments recorded stable demand in 2019, supported by the positive performances of the largest categories of the mature tomato pastes and purées which continues to grow because Turkish dishes are dependent on tomato paste, and...

Soup recorded a stable performance in 2019, continuing to be dominated by dehydrated soup due to its use during Ramadan to break fasting. Ramadan is a very special period for Turkish people. During this time, many people do not eat during the day and...

Increasing inflation continued to drive up unit prices of sweet spreads in Turkey in 2019. Price increases were in line with higher costs for cocoa for instance, although this did not adversely impact demand for chocolate spreads, in addition to ...

Baked goods continued to experience declining demand in 2019, due to the performance of the dominant product, leavened bread. While Turkey has the highest consumption of leavened bread in Europe, the standardisation of a loaf of bread is monitored by...

Breakfast cereals remained a small concentrated category in Turkey, which continued to record impressive growth rates in 2019. Demand is being supported by rising urbanisation in Turkey and is mainly due to increasing consumer demand for quick ...

Processed fruit and vegetables continued to record a solid performance in 2019, supported by the ongoing demand for convenience and time-saving solutions to preparing meals amongst the working population. Shelf stable processed fruit and vegetables ...

Chilled processed meat continued to dominate processed meat and seafood in 2019, driven by the strong demand for chilled processed red meat, specifically beef, a trend that will continue into the forecast period. Traditional chilled meat product ...

Demand for rice, pasta and noodles continued to increase in 2019 due to rising urbanisation, and the increasing number of workers and students searching for practical, filling and inexpensive meal solutions that do not require a great deal of ...

Though kids and tweens will experience a declining share in Western Europe‘s total population, rising income, changing value and the move to smaller households will create opportunities for traditional toys and games businesses. Brands need to adapt ...

Charge cards are still not issued by banks in Turkey. Credit cards and debit cards remain the two main types of financial card. Consumers who use credit cards employ them mostly for the “pay later” function, while they use debit cards, which do not ...

Credit cards continued to grow in 2019. Growth has been bolstered by the increasing number of tailored products for different professional groups or various reward schemes. On the commercial cards side, there is currently a push by banks for ...

Although debit cards used to be preferred for their ATM function as a means of cash withdrawal, increasing numbers of consumers are using debit cards for payments. The main factor behind this change is that debit card payments are increasingly seen ...

Real GDP growth was expected to be negative in Turkey in 2019, with the country’s economy still being affected by the sharp depreciation of the local currency, causing increasing rates of inflation and rising interest rates, which all negatively ...