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Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    Strategy Briefing

    Strategy Briefing

    Consumer Types: Turkey

    Jan 2019

    While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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    Strategy Briefing

    Strategy Briefing

    Business Dynamics in Western Europe

    Jan 2019

    Western Europe offers one of the best business environments in the world with an extremely sophisticated IT infrastructure. Yet, increasing divisiveness due to growing income inequality, further escalated by an increased flow of migrants and rising ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Turkey

    Jan 2019

    In 2018, intensifying macroeconomic deterioration continued to have a negative impact on the outlet growth of the category of apparel and footwear specialist retailers, which in earlier years had extended its outlet network significantly. In ...

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    Country Report

    Country Report

    Convenience Stores in Turkey

    Jan 2019

    Over 2018, ongoing exchange rate value depreciation of the Turkish lira against foreign currencies continued to push the prices of grocery items upwards and increased the operational costs of outlets. This trend led to rising inflation and increasing...

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    Country Report

    Country Report

    Department Stores in Turkey

    Jan 2019

    In 2018, due to exchange rate value depreciation of the Turkish lira against foreign currencies, Turkey, as a tourist destination, became a popular spot for shopping. Department stores that offer an extensive product range across a range of ...

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    Country Report

    Country Report

    Direct Selling in Turkey

    Jan 2019

    In 2018, female employment continued to be low in Turkey compared to Western European countries. This positively affected the performance of direct selling in Turkey, as a large number of unemployed women preferred to increase their income by ...

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    Country Report

    Country Report

    Discounters in Turkey

    Jan 2019

    In 2018, the macroeconomic environment continued to deteriorate, with rising inflation that significantly reduced consumer enthusiasm for spending. Although having an overall negative effect on other categories, discounters benefited from this trend ...

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    Country Report

    Country Report

    Electronics and Appliance Specialist Retailers in Turkey

    Jan 2019

    In 2018, exchange rate value depreciation of the Turkish lira against foreign currencies and rising inflation significantly increased the prices of electronics and appliances, as the majority of products are imports that are highly sensitive to ...

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    Country Report

    Country Report

    Food and Drink Internet Retailing in Turkey

    Jan 2019

    In 2018, a growing number of consumers living in large urban centres increasingly preferred online grocery shopping. The increasing number of households with dual incomes significantly limited the available time for grocery shopping. This trend ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Turkey

    Jan 2019

    In 2018, health and beauty specialist retailers continued to struggle with exchange rate value depreciation of the Turkish lira against foreign currencies, regulations that banned sales of beauty and personal care products with credit card ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in Turkey

    Jan 2019

    In 2017, to revitalise the furniture industry and to increase consumption, the Turkish government decided to decrease value added tax for furniture products from 18% to 8%. This new tax policy significantly increased sales of furniture products; ...

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    Country Report

    Country Report

    Homeshopping in Turkey

    Jan 2019

    In 2018, soft drinks, especially 19-litre demijohns of water, continued to dominate value sales of homeshopping. Increasing awareness about the health risks of counterfeit and artisanal water products meant that a rising number of consumers preferred...

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    Country Report

    Country Report

    Hypermarkets in Turkey

    Jan 2019

    In 2018, hypermarkets continued to be negatively affected by the increasing consumer preference for convenient ways of shopping. As a result of the increasing number of employed urban dwellers, traffic in hypermarkets decreased. Urban consumers, ...

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    Country Report

    Country Report

    Internet Retailing in Turkey

    Jan 2019

    In 2018, internet retailing continued to register dynamic growth due to increasing awareness and a growing preference for online shopping as a result of greater consumer demand for convenience. An increasing number of consumers switched to online ...

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    Country Report

    Country Report

    Mobile Internet Retailing in Turkey

    Jan 2019

    In 2018, the significant penetration and popularity of smartphones and growing consumer trust in mobile payments continued to benefit mobile internet retailing. An increasing number of consumers chose user-friendly mobile applications to compare ...

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    Country Report

    Country Report

    Retailing in Turkey

    Jan 2019

    In 2018, retailing continued to record a positive performance. An increasing number of incoming tourists, ongoing successful promotional campaigns and outlet investments by leading retailers, and the increasing popularity of modern store-based ...

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    Country Report

    Country Report

    Supermarkets in Turkey

    Jan 2019

    In 2018, chained local supermarkets, which constituted the majority of outlets, continued to be negatively affected by the increasing penetration of discounters in strategic locations close to supermarkets. With their highly competitive prices, these...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Turkey

    Jan 2019

    In 2018, growth of modern grocery retailers continued at the expense of traditional outlets. Modern grocery retailers such as convenience stores and discounters continued to increase their penetration of small streets, where traditional grocery ...

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    Country Report

    Country Report

    Variety Stores in Turkey

    Jan 2019

    In 2018, despite having a competitive advantage in terms of pricing over specialist retailers and offering an extensive product portfolio, variety stores lost ground to specialist retailers. Increasing outlet penetration of specialist retailers ...

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    Country Report

    Country Report

    Vending in Turkey

    Jan 2019

    In 2018, an increasing number of public and private institutional buildings, such as shopping centres, public buildings, city hospitals, airports and other locations, continued to benefit from vending as an increasing number of companies located ...

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