Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Country Report

    Country Report

    Dog and Cat Food Packaging in Turkey

    Aug 2018

    The development of packaging by the main players in Turkey was effected by increasing awareness of and sensitivity to pet health nutrition. As a result of the growing preference for practicality and as a way controlling the portions pets are fed, ...

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    Country Report

    Country Report

    Packaging Industry in Turkey

    Aug 2018

    In 2017, the share of smaller sized packaging continued to grow, mainly due to rising demand for convenience and affordability. Within food packaging, the share of smaller packaging increased over the last couple of years of the review period, in ...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Western Europe

    Jul 2018

    Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit ...

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    Country Profile

    Country Profile

    Turkey: Country profile

    Jul 2018

    The economy will slow but still grow at a healthy pace. Private consumption and exports provide support. Accommodative monetary and fiscal expansion are also drivers but they contribute to higher inflation. Exchange rate volatility and geopolitical ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Eyewear in Turkey

    Jul 2018

    The ageing of the Turkish population positively affects the performance of eyewear. According to trade sources, myopia is the most common eye condition in Turkey and translates into the greatest sales growth for spectacles and contact lenses. Contact...

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    Country Report

    Country Report

    Spectacles in Turkey

    Jul 2018

    The rate of myopia in Turkey in 2018 was significant. As Turks continue to spend more time on computers and smartphones, it is expected to increase further over the forecast period supporting positive volume and value growth in spectacles. As ...

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    Country Report

    Country Report

    Cigarettes in Turkey

    Jul 2018

    In 2017, the government continued to inform its citizens about the harmful effects of smoking on health through public podcasts, which are mandatory on all TV channels. Additionally, non-governmental organisations that aim to curb smoking and help ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Turkey

    Jul 2018

    Smokeless tobacco and vapour products continued to be prohibited in 2017. However, although heated tobacco was prohibited in Turkey at the end of the review period, in 2019, Philip Morris plans to launch IQOS, its heated tobacco product. With the ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Turkey

    Jul 2018

    A highly restrictive regulatory framework regarding chemical ingredients of cigars and cigarillos continued to be the main impediment to the performance of established companies. Nevertheless, towards the end of 2016 and in 2017, many new and ...

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    Country Report

    Country Report

    Tobacco in Turkey

    Jul 2018

    Despite the government’s efforts to curb smoking through regulatory measures and awareness-increasing activities, tobacco continued to record a positive performance in 2017. Nevertheless, volume growth of cigarettes in 2017 was weaker than the ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Turkey

    Jul 2018

    Turkey’s business environment is increasingly subject to state interference, leading to lack of judicial transparency. Public procurement corruption also deters foreign investors. A significant gender employment gap points to low female workforce ...

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    Country Report

    Country Report

    Bags and Luggage in Turkey

    Jul 2018

    Bags and luggage continued to record positive growth in 2018 with increasing interest in fashion and participation in athletics and sports among the Turkish population, more women in the workplace and growing demand for bags which can accommodate ...

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    Country Report

    Country Report

    Jewellery in Turkey

    Jul 2018

    Purchases of gold bracelets and gold coins as presents for weddings and other celebrations are expected to fall, with consumers buying smaller gold pieces as presents instead. Due to rising gold prices, customers switched towards cheaper products, ...

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    Country Report

    Country Report

    Personal Accessories in Turkey

    Jul 2018

    Personal accessories recorded healthy growth in 2018 due to increased fashion consciousness among Turkish consumers and the construction of new luxury shopping centres, despite a number of political and economic difficulties. Turkish women began to ...

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    Country Report

    Country Report

    Watches in Turkey

    Jul 2018

    New product launches and improving purchasing power among Turkish consumers are expected to benefit watches over the forecast period. The leading companies operating in watches are anticipated to engage in stronger promotion for their watches, more ...

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    Country Report

    Country Report

    Writing Instruments in Turkey

    Jul 2018

    As income levels continued to increase in 2018, more Turkish consumers were able to spend more on their children’s education. Demand for writing instruments in Turkey will likely remain strongly influenced by the spike in demand which marks the ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Turkey

    Jul 2018

    In 2017, total packaging volume sales were directly affected by the performance of the alcoholic drinks market. Thus, as the Turkish alcoholic drinks industry recorded positive total volume growth, so did alcoholic drinks packaging, reversing to some...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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