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Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Sustainability: Turkey

Sep 2021

Turkey is an average performer globally in the Environmental Sustainability Index, as the country heavily relies on imported fossil fuels, resulting in elevated air pollution levels. Sustainability issues are further escalated by the failure to…

USD 250
Country Report

Yoghurt and Sour Milk Products in Turkey

Sep 2021

Retail volume sales of yoghurt and sour milk products are set to grow in 2021. These are staple products in Turkey and witnessed solid volume growth over the review period, driven by improved cold chain distribution networks, higher milk yields,…

USD 990
Country Report

Other Dairy in Turkey

Sep 2021

Sales of other dairy will see an increase in volume sales in 2021. Several products within the category are regarded as non-essentials, and the onset of the pandemic did not spark the same kind of scramble for coffee whiteners, for instance, as it…

USD 990
Country Report

Drinking Milk Products in Turkey

Sep 2021

Retail volume sales of drinking milk products are set to see steady growth in 2021. Over the review period, sales of these products were driven by improved cold chain distribution networks, improved milk yields, population growth and improved…

USD 990
Country Report

Cheese in Turkey

Sep 2021

Retail volume sales of cheese are set to see above average growth in 2021, although sales have seen solid growth in 2018 and 2019 as a result of lower prices in comparison to other dairy products. The acceleration in growth in 2021 will mainly come…

USD 990
Country Report

Butter and Spreads in Turkey

Sep 2021

Retail volume sales of butter and spreads are set to see positive growth in 2021. Growth is being driven by the impact of the COVID-19 virus on Turkish consumers. Since March 2020, the government has imposed a series of measures to combat the…

USD 990
Country Report

Baby Food in Turkey

Sep 2021

Sales of baby food are set to see strong value growth in 2021, with this continuing from the previous year. This is mostly a result of high inflation rates, a persistent trend over the review period, while many products are also seeing strong price…

USD 990
Country Report

Travel in Turkey

Sep 2021

Developments in 2021 are positive overall for the travel industry in Turkey, but only in comparison to the massive hit suffered in 2020. The pick-up is mild (and milder than anticipated). Full recovery back to 2019 figures is not expected until 2023…

USD 2,100
Country Report

Tourism Flows in Turkey

Sep 2021

Although domestic trips still make up the largest number of tourism flows in Turkey, inbound arrivals remain far more important in terms of value generation. Up until the onset of the pandemic, international visitors were a far more dynamic and…

USD 990
Country Report

Online Travel and Intermediaries in Turkey

Sep 2021

Intermediary companies are among the players hit hardest by the pandemic in Turkey’s travel industry. While travel intermediaries overall are seeing the beginnings of recovery in 2021, they are still having the worst kind of cashflow issues. They are…

USD 990
Country Report

Lodging in Turkey

Sep 2021

In 2021, hotels are seeing only the beginnings of recovery in value sales. Many outlets remained closed during 2020 and will continue to be closed in 2021. Regardless of this, occupancy rates were low in 2020 and recovered only marginally in 2021. In…

USD 990
Country Report

Car Rental (Destination) in Turkey

Sep 2021

Historically, car rental has been strongly linked with inbound tourism in Turkey, with a high percentage of car rental outlets located at airports. These are dependent on the regular flow of travellers. Thus, the sharp fall in inbound arrivals during…

USD 990
Country Report

Airlines in Turkey

Sep 2021

Airlines remains one of the Turkish travel sectors most impacted by the pandemic. In 2021, demand in Turkey for air travel is set to grow year-on-year compared to 2020 but is still low in comparison to 2019, before the outbreak of COVID-19. This is…

USD 990
Country Report

Wearable Electronics in Turkey

Aug 2021

Wearable electronics is sustaining its robust double-digit growth in 2021, following the trend seen since the category launched in Turkey in 2015-2016. Whilst the category offers niche and higher-priced products, the sustained and strong growth seen…

USD 990
Country Report

Portable Players in Turkey

Aug 2021

Following on from the trend seen in 2020, portable players records positive growth again in 2021 – with these two consecutive years being the first in a decade. This is directly attributed to the success of wireless speakers, which hold the largest…

USD 990
Country Report

Mobile Phones in Turkey

Aug 2021

Mobile phones is showing positive growth in 2021, thanks to the success seen in smartphones, and following declines seen in 2020. In 2020, many people lost their jobs and had to receive reduced salaries and, thus, did not make non-essential…

USD 990
Country Report

In-Car Entertainment in Turkey

Aug 2021

In-car entertainment sales have been following a declining trend for the past decade and this has been further accelerated by the event of COVID-19. The ongoing decline has been caused by inflation in the TRY, high interest rates, and other economic…

USD 990
Country Report

Imaging Devices in Turkey

Aug 2021

Imaging devices has been recording declines for the past decade, due to the higher ownership penetration rates of smartphones with advanced camera lenses and video recording properties, which lend themselves perfectly to the majority of consumers.…

USD 990
Country Report

Home Video in Turkey

Aug 2021

Home video continues to show positive growth in 2021, albeit at lower rates than the spikes seen in 2020. This is due to consumers spending more time at home during the era of COVID-19, with its associated lockdowns and social activity restrictions.…

USD 990
Country Report

Home Audio and Cinema in Turkey

Aug 2021

Overall, home audio and cinema sales have been recording declines over the past decade, with less steep declines seen during the time of COVID-19 due to consumers spending more time at home and thus paying more attention to their surroundings. That…

USD 990
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