Turkey

Full-service restaurants was unable to escape the very negative impact of the COVID-19 pandemic on Turkey’s consumer foodservice industry over the course of 2020. Indeed, the generally positive growth that had been seen in the category for several ...

The COVID-19 pandemic had a very negative impact on the Turkish consumer foodservice industry during 2020, with strong sales declines and plummeting transactions volume registered across all channels and widespread outlet closures seen throughout the...

Street stalls/kiosks registered a very negative performance in 2020 as strong declines were seen in value sales, transactions volume and the number of outlets in the channel. The most important factor to taken into consideration when assessing the ...

2020 saw limited-service restaurants register a relatively favourable performance as the declines recorded in value sales, transactions volume and the number of outlets in the channel were far less severe than the declines recorded in other channels ...

2020 saw consumer foodservice through retail struggle to generate sales as the woes seen in Turkey’s retailing industry translated into a substantial decline in consumer footfall in shopping centres, retail parks and large-format retail outlets. In ...

Self-service cafeterias registered a very negative performance in 2020 as the entire channel suffered from a lack of customers. The main factor negatively influencing the channel over the course of year was the strict adherence to the principle of ...

Cafés/bars registered a very negative performance during 2020 as the impact of the COVID-19 pandemic hit cafés/bars harder than most other consumer foodservice channels during the year. Of the main factors that suppressed sales growth was the ...

Department stores saw a particularly steep decline in value sales in 2020, due to impacts from COVID-19. Mirroring the downwards trends seen in apparel and footwear specialist retailers, department stores was hit even harder, as consumers have been ...

Convenience stores showed slower growth in 2020, as consumers preferred to visit (or order online from) larger modern grocery outlets to gain access to a wider range of products during the time of COVID-19. Furthermore, due to the macroeconomic ...

Variety stores is another category seeing rather steep declines in 2020. However, this is not simply attributed to the impacts of COVID-19, as variety stores was already on a downwards spiral before the pandemic hit. Rather, the decline was simply ...

Mobile e-commerce continues to be supported by the higher penetration rates of smartphones, especially amongst the younger population, alongside consumers’ growing familiarity with and trust in mobile payment apps. Furthermore, this strong trend has ...

Due to the COVID-19 pandemic, 2020 was a year of extremes – both in growth and contraction. Regarding store-based retailing, non-grocery specialists saw the largest contraction in value sales. Department stores fared the worst, due to such formats ...

Both home improvement and gardening stores and homewares and home furnishing stores saw value growth in 2020, thanks to consumers investing their excess time at home during lockdowns on home improvements and repairs. This also led to an uptick in ...

E-commerce was the star performer of 2020, seeing triple-digit growth. Over the review period, e-commerce was already growing fast but, in 2020, as consumers spent more time at home and shied away from brick-and-mortar stores, they ended up ...

Apparel and footwear specialist retailers is suffering due to consumers not prioritising spending in this category during 2020, due to the event of COVID-19. This is due to myriad reasons. There was a drop in people working from offices (thus no need...

Homeshopping is dominated by the sale of 19-litre demijohns of water. Turkish consumers traditionally buy these huge bottles of water and order it for delivery to their homes, as tap water is not drinkable. As water is a necessity, the category ...

Direct selling was not positively impacted by COVID-19 per se in 2020, but continued to show positive value growth inclusive and regardless of the pandemic. Many direct selling companies in Turkey have been training their employees on how to use ...

Beauty specialist retailers was badly hit by the impacts of COVID-19 in 2020, pushing value growth down into negative figures in a sharp contrast to the positive growth seen in 2019. This is due to the myriad effects of COVID-19, including lockdowns,...

Vending almost exclusively offers soft drinks and packaged food in Turkey and saw a significant drop in values sales in 2020, due to the notably reduced footfall in places with vending machines serving consumers on-the-go, such as train stations and ...

Supermarkets fares almost as well as discounters in 2020, thanks to being able to offer a wide variety of products at reasonable prices, alongside home delivery services. During the COVID-19 outbreak, many supermarkets were converted to “dark stores”...