Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Asian Speciality Drinks in Turkey

    Mar 2019

    There was no presence of Asian speciality drinks in Turkey over the review period. There is no available data to suggest its entry over the forecast period....

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    Bottled Water in Turkey

    Mar 2019

    In 2018, still bottled water continued to hold the highest share of off-trade volume sales within bottled water. Within total still bottled water, the 19-litre “demijohn” format continued to hold the highest share of overall volume sales, although it...

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    Carbonates in Turkey

    Mar 2019

    In 2018, carbonates continued to receive strong competition from other soft drinks considered to be healthier, particularly from RTD tea, bottled water and more recently RTD coffee. This is predominantly the case for regular cola carbonates, which ...

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    Concentrates in Turkey

    Mar 2019

    In 2018, concentrates demonstrated a stable performance in both off-trade current value and volume growth, stimulated by demand from lower-income consumers. With the high unit price increases for juice, the lower-income segments of the population ...

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    Energy Drinks in Turkey

    Mar 2019

    In 2018, demand from the younger demographic continued to drive growth of energy drinks, comprising the primary consumer group of these products. Additionally, the switch away from carbonates also benefitted sales of energy drinks, due to their ...

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    Juice in Turkey

    Mar 2019

    In 2018, the most important factor to influence consumers when choosing juice was the pricing. The average unit price of juice recorded double-digit off-trade current value growth following the depreciation of the Turkish Lira as a result of ...

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    Soft Drinks in Turkey

    Mar 2019

    Soft drinks in Turkey registered higher off-trade volume growth in 2018 in comparison to the review period average. This was the result of increased tourism, hot weather climate and company investments in terms of new product development, advertising...

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    RTD Coffee in Turkey

    Mar 2019

    In 2018, RTD coffee registered strong double-digit off-trade growth in both volume and current value terms due to the rising availability and variety of these products in grocery retailers. From 2016 onwards, a number of new brands were launched ...

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    RTD Tea in Turkey

    Mar 2019

    In 2018, RTD tea continued to register double-digit off-trade volume and current value growth. Over the forecast period, however, off-trade volume growth will be much slower but still record double-digit growth due to greater saturation, although it ...

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    Sports Drinks in Turkey

    Mar 2019

    In 2018, the main reason for the off-trade volume and value growth of sports drinks was the increasing number of products that emerged. Additionally, supermarkets and hypermarkets allocated greater shelf space to these products next to other related ...

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    Coffee in Turkey

    Mar 2019

    Rising demand for more new coffee types by the country’s highly populated young population is driving coffee value and volume sales. The rising popularity of coffee specialist foodservices outlets plays an important role in the recognition of ...

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    Other Hot Drinks in Turkey

    Mar 2019

    The rising health and wellness trend in the country is an obstacle to high growth of flavoured powder drinks. These products mainly target and are well liked by children. However, the high sugar content and possible health risks of consuming these ...

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    Hot Drinks in Turkey

    Mar 2019

    In 2018, hot drinks in Turkey registered positive retail volume and value growth. Company investments in new product launches, promotions and advertisements played an important role in the growth. The average unit prices of hot drinks rose at the end...

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    Tea in Turkey

    Mar 2019

    Turkey had the highest per capita consumption of black tea in the world in 2018, and, essentially, black tea continues to hold the dominant share of the total tea value sales. Black tea is the national hot drink of the country and despite being a ...

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    Apparel Accessories in Turkey

    Mar 2019

    Scarves remained by far the biggest category within apparel accessories in 2018, not only because scarves are the most functional items in the cold season, but also because they are a fashion accessory. Moreover, there was a rise of the new wealthy ...

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    Childrenswear in Turkey

    Mar 2019

    Licensed products, which include cartoon and comic heroes, continue to be prominent in the sales of the leading brands. Outerwear is the largest category for licensed childrenswear, whilst nightwear and underwear also remain strong. Shirts, blouses ...

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    Footwear in Turkey

    Mar 2019

    With the athleisure trend becoming part of a lifestyle centred on health and wellness, consumers are expected to continue buying casual and comfortable footwear that they can wear for a variety of occasions, such as sneakers or running shoes, which ...

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    Hosiery in Turkey

    Mar 2019

    The increasing penetration of apparel and footwear specialist retailers led to a shift from unbranded hosiery towards branded products. Apparel and footwear specialist retailers which offer quality products at affordable prices will continue to boost...

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    Jeans in Turkey

    Mar 2019

    Skinny jeans and boyfriend jeans are expected to maintain their popularity amongst women. The new boyfriend jean silhouette is an updated version of the old boyfriend jeans – it sits high on the waist and has a relaxed fit throughout, but is not as ...

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    Menswear in Turkey

    Mar 2019

    Higher levels of price-sensitivity amongst men led to decreasing rates of shopping for apparel amongst men during the macroeconomic deterioration and political uncertainty which the country experienced in the review period. Men tended to buy fewer ...

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