Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Turkey

    Nov 2018

    In 2018, bread was the dominant category within overall baked goods in both current value and volume terms. Since unpackaged bread accounted for most volume sales of bread, its decline in 2018 had an important effect on the performance of overall ...

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    Country Report

    Country Report

    Breakfast Cereals in Turkey

    Nov 2018

    Value sales of breakfast cereals have largely been stimulated by the growing consumer demand for quick and nutritious breakfast alternatives. This trend was mainly supported by increasing urbanisation in the country, which translated into a greater ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Turkey

    Nov 2018

    The growth of processed fruit and vegetables in Turkey is challenged by the abundance of fresh fruit and vegetables in the country. Nevertheless, since products such as sour cherries are not available fresh throughout the year, packaged processed ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Turkey

    Nov 2018

    In 2018, chilled processed meat accounted for the majority of overall retail value sales in processed meat and seafood. The traditional chilled meat product soujouk accounted for more than half of overall value sales of chilled processed meat, ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Turkey

    Nov 2018

    The main factors which stimulated the growth of rice, pasta and noodles in 2018 were rising urbanisation, the higher number of workers and the rising student population in the country. The student population and single households demand cheap, quick ...

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    Country Report

    Country Report

    Charge Cards in Turkey

    Nov 2018

    Charge cards are still not issued by banks in Turkey. Credit cards and debit cards remain the two main types of financial card. Consumers who use credit cards employ them mostly for the “pay later” function, while they use debit cards, which do not ...

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    Country Report

    Country Report

    Credit Cards in Turkey

    Nov 2018

    In 2018, credit cards continued to benefit from a more flexible regulative framework, which increased the preference for credit card payments. Credit cards are becoming increasingly popular as they enable consumers to postpone payment and pay in ...

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    Country Report

    Country Report

    Debit Cards in Turkey

    Nov 2018

    Although debit cards used to be preferred for their ATM function and cash withdrawal, increasing numbers of consumers are using debit cards for payments. The main factor behind this change is that debit card payments are increasingly seen as more ...

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    Country Report

    Country Report

    Financial Cards and Payments in Turkey

    Nov 2018

    In 2018, financial cards recorded strong growth as consumers increasingly shifted from cash to card payments. Pre-paid cards and debit cards remained the key drivers of growth. Increasing numbers of consumers prefer debit cards instead of cash for ...

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    Country Report

    Country Report

    Pre-Paid Cards in Turkey

    Nov 2018

    In 2018, employee cards and general purpose reloadable cards were the two categories that continued to boost the performance of open loop pre-paid cards. A growing number of companies are entering the fast-growing pre-paid cards category to tap into ...

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    Country Report

    Country Report

    Store Cards in Turkey

    Nov 2018

    Currently there are no store cards that have “pay later” options. All the cards that are issued by retailers are closed-loop pre-paid cards that enable payment in specific retailers’ outlets. Over the forecast period, prospects for store cards remain...

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    Country Profile

    Country Profile

    Turkey: Country Profile

    Nov 2018

    The economy will slow but still grow at a healthy pace. Private consumption and exports provide support. Accommodative monetary and fiscal expansion are also drivers but they contribute to higher inflation. Exchange rate volatility and geopolitical ...

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    Country Report

    Country Report

    Analgesics in Turkey

    Nov 2018

    Adult aspirin, paediatric aspirin and topical analgesics/anaesthetic were the only categories in 2018 which fall under Euromonitor International’s OTC definitions. Due to the lack of OTC regulation, most analgesics are prescription products. Ongoing ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Turkey

    Nov 2018

    A longer flu season and rising levels of air pollution drove sales of cough, cold and allergy (hay fever) remedies in 2018. Turkish consumers’ purchasing decisions when buying cough, cold and allergy (hay fever) remedies tend to be heavily influenced...

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    Country Report

    Country Report

    Dermatologicals in Turkey

    Nov 2018

    Paediatric dermatologicals recorded the strongest current value growth in 2018 thanks to the increasing attention paid by Turkish parents to their children’s health. Social media platforms and online mother and baby forums were used more often as ...

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    Country Report

    Country Report

    Dietary Supplements in Turkey

    Nov 2018

    Of the various types of positioning in dietary supplements, joint health remained one of the most prominent, hence the strong sales of glucosamine in Turkey in 2018. Two groups of consumers tend to buy dietary supplements with a joint health ...

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    Country Report

    Country Report

    Digestive Remedies in Turkey

    Nov 2018

    Growing workloads, combined with the stress and hectic nature of daily life, have led to an increasing number of people suffering from digestive disorders in Turkey, with this subsequently boosting demand for digestive remedies. Turkish people are ...

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    Country Report

    Country Report

    Eye Care in Turkey

    Nov 2018

    A growing number of Turkish people are working with computers, with this leading to the increasing prevalence of eye problems such as dry eyes. Eye ailments are also increasing as a result of other modern lifestyle factors such as longer hours spent ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Turkey

    Nov 2018

    In 2018, the main factor behind the category’s ongoing growth was increasing consumer awareness of herbal/traditional products. Additionally, the leading companies are investing more in herbal/traditional products in order to tap into a growing ...

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