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Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Turkey: Country Profile

    Mar 2020

    The economy will grow slightly in 2020. Growth will be driven by recovering domestic demand, supported by lower inflation and interest rates and greater availability of credit from state banks. Industrial production should continue to recover, as ...

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    Womenswear in Turkey

    Mar 2020

    Price hikes resulting from the sharp depreciation of the Turkish lira against the US dollar caused womenswear volume sales to decline slightly in 2018. The category rebounded strongly in 2019, however, with the stabilisation of the lira and improved ...

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    Apparel and Footwear in Turkey

    Mar 2020

    Despite ongoing economic uncertainty arising from the recent currency and debt crisis, apparel and footwear in Turkey continued to post growth in total volume and current value sales in 2019. The stabilisation of the Turkish lira and improved access ...

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    Jeans in Turkey

    Mar 2020

    Jeans in Turkey is expected to see overall volume and current value growth rates slow gradually during the forecast period. This is partly due to maturity, but also attributable to increasing competition from other product types, particularly ...

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    Menswear in Turkey

    Mar 2020

    Menswear registered a slightly weaker performance than womenswear in terms of growth in total volume and current sales in 2019. This was mainly because male consumers in Turkey are traditionally more price-sensitive and less likely to make impulse ...

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    Childrenswear in Turkey

    Mar 2020

    Total retail volume and current value growth rates for childrenswear in Turkey in 2019 were down on 2018, and look set to continue slowing over the forecast period. This is partly because of the ongoing fallout from the currency and debt crisis, but ...

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    Apparel Accessories in Turkey

    Mar 2020

    Scarves continued to dominate apparel accessories in Turkey in 2019. It was also the most dynamic performer in current value growth terms, and the only category to post growth in volume sales. This was largely due to sustained demand for hijabs ...

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    Sportswear in Turkey

    Mar 2020

    Sportswear was among the most dynamic apparel and footwear categories in Turkey in current value growth terms in 2019, and looks set to continue performing strongly over the forecast period. The category will remain one of the chief beneficiaries of ...

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    Footwear in Turkey

    Mar 2020

    Retail chains dedicated to sports footwear continued to perform well in Turkey in 2019. Such chains are benefiting not only from the increasing participation of local consumers in sports and fitness activities, but also from the growing popularity of...

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    Hosiery in Turkey

    Mar 2020

    Hosiery is frequently offered at attractive discounts or used as a loss leader by apparel and footwear specialist retailers seeking to increase footfall and generate impulse purchases. These practices were widespread in Turkey in 2018, as consumers ...

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    E-Commerce in Turkey

    Mar 2020

    In 2019, e-commerce registered another year of dynamic current value growth, seeing the strongest growth within retailing for another year. This was due to increasing awareness of the ease of e-commerce and a growing preference for online shopping as...

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    Electronics and Appliance Specialist Retailers in Turkey

    Mar 2020

    In 2019, the exchange rate value depreciation of the Turkish lira against foreign currencies and rising inflation significantly increased the prices of electronics and appliances, as the majority of products are imports, which are highly sensitive to...

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    Apparel and Footwear Specialist Retailers in Turkey

    Mar 2020

    Prior to the review period and in the early years of the review period, strong expansion of the outlet network was seen in apparel and footwear specialist retailers. However, from 2016 a decline in outlet numbers was seen, and in 2019, macroeconomic ...

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    Variety Stores in Turkey

    Mar 2020

    In 2019, despite having a competitive advantage in terms of pricing and offering an extensive product portfolio, variety stores lost ground to specialist retailers. This led to a decline in outlet numbers and an even stronger current value decline. ...

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    Discounters in Turkey

    Mar 2020

    In 2019, the macroeconomic environment continued to be tough in Turkey, with rising inflation and unemployment, which significantly reduced consumers’ enthusiasm for spending. Although this situation had a negative effect on some other channels, ...

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    Home and Garden Specialist Retailers in Turkey

    Mar 2020

    Home and garden specialist retailers saw current value growth in 2019, but this was below the rate of inflation, and declined strongly in constant terms at 2019 prices. The number of outlets also saw a decline. The channel suffered badly in late 2018...

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    Supermarkets in Turkey

    Mar 2020

    In 2019, supermarkets only saw a value increase of around the rate of inflation, with growth being hindered by the macroeconomic context. As consumers tried to cut costs they looked for the cheapest option for purchasing their groceries, which led ...

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    Department Stores in Turkey

    Mar 2020

    In 2019, department stores saw strong current value growth, although this was almost exclusively from price inflation, and also returned to growth in outlet numbers. Growth was mainly due to the exchange rate value depreciation of the Turkish lira ...

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    Hypermarkets in Turkey

    Mar 2020

    In 2019, hypermarkets saw only slow current value growth and static outlet numbers, with its performance hampered by the increasing consumer preference for convenient ways to shop. Current value growth was by far the lowest within grocery retailers, ...

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    Vending in Turkey

    Mar 2020

    Vending saw strong current value growth in 2019, although from a low base, as vending is the smallest channel within retailing in Turkey. At the end of the review period, an increasing number of public buildings, such as shopping centres, hospitals, ...

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