Turkey

Following the outbreak of COVID-19 in Turkey the two biggest points of concern became health and finance, with both points influencing sales of tobacco in the country. The Turkish government had already been pushing an anti-smoking agenda with new ...

Fine cut tobacco saw astonishing current value and volume growth rates in 2019, with consumers switching to these products due to the high price of cigarettes. With COVID-19 taking a heavy toll on the Turkish economy – with unemployment rising and ...

The outbreak of COVID-19 and the government’s measures to contain its spread had a significant impact on sales of cigarettes in 2020. The Turkish government has deployed an aggressive anti-smoking stance, with awareness campaigns already successfully...

These products are not present in Turkey and given the government’s stance on smokeless tobacco, e-vapour products and heated tobacco it seems unlikely that they will establish a presence any time soon....

Sales of smokeless tobacco, e-vapour products and heated tobacco are strictly banned in Turkey, with no prospect of them becoming legalised in the foreseeable future....

In 2020, home and garden registered double-digit value growth, exceeding the value CAGR demonstrated over the review period. Retail outlets closed at the beginning of the national lockdown, which affected sales negatively. However, when these ...

In 2020, home improvement saw a double-digit current value growth, thanks to the stay-at-home trend resulting from the COVID-19 pandemic. With more time to spend at home and, in some cases, increased disposable income, many Turkish consumers had both...

VAT in Turkey was reduced from 18% to 8% on 2 January 2020, which benefited home furnishings at the beginning of the year. However, as the COVID-19 pandemic emerged in March 2020, sales in this category saw a significant contraction. This was ...

Gardening was one of the categories to benefit significantly from the national lockdown in 2020, as Turkish consumers spent far more time in their gardens and terraces and had time to devote to upgrading these environments. Being unable to spend much...

Home seclusion during the national lockdown in Turkey led to consumers spending all day in their homes, and particularly in their kitchens, for work and learning activities. As tableware and kitchenware were used more than ever, consumers had to ...

Video games were already popular in Turkey prior to the COVID-19 pandemic but saw accelerated growth in 2020. Long periods of home seclusion, with home-schooling, distance education and home-office working in place from March 2020, have encouraged ...

The impact of the COVID-19 pandemic positively affected sales of traditional toys and games in 2020. Due to the lockdown and school closures, children were stuck at home with little to do. Parents bought toys and games to help entertain and educate ...

COVID-19 had a massively positive effect on sales of toys and games in 2020 as people stayed at home due to lockdowns, home-schooling, and working from home. To entertain and educate children at home, and create quality time with them, parents ...

Sales of RTDs remained too low to record in Turkey in 2020. However, it is thought that COVID-19 had a negative impact on the category in this year. As tourists are amongst the main consumers, and tourist arrivals plummeted due to travel ...

After already having seen a total volume decline in 2019 due to the uncertain economic situation, currency devaluation and steep price rises, in 2020 sales of beer continued to fall. However, in this year decline was due to the negative effects of ...

Cider/perry is not popular in Turkey, as there is no local tradition of consumption, and this remained the smallest alcoholic drinks category at the end of the review period. Despite the already low base, in 2020 total volume sales of cider/perry ...

After already seeing decline in 2019 due to economic uncertainty, currency devaluation and price rises, in 2020 COVID-19 had an additional negative impact on sales of wine, which saw a double-digit total volume decline. Restrictions to try and ...

In 2020, total volume sales of alcoholic drinks in Turkey declined. This was due to the negative impact of COVID-19 on the on-trade channel, which saw sales fall by nearly half. Following the emergence of the pandemic in the country, the government ...

In 2020, on-trade volume sales of spirits saw a significant adverse impact from COVID-19. Sales of spirits through on-trade outlets are mainly from May until September, and then again in December-January due to the New Year season. All foodservice ...

Single living is projected to record growing popularity over 2021-2040, while couples are projected to delay having children. Urbanisation is set to persist, although a sluggish housing market is expected to remain a barrier, requiring state ...