Turkey

Pet care in Turkey continued to record growth, however, both volume and value growth heavily decreased across the review period. The struggling economic landscape drove this negative performance; the result of the value of the Turkish lira ...

Driven by several factors, the small dog population in Turkey has experienced steady growth over the review period, especially when compared to medium and large dogs. The rise of urbanisation increases the small dog population, as smaller dogs take ...

Cats remain one of the most popular pets for companionship in Turkey, being an easy choice for pet lovers who want a lower-maintenance pet than a dog. In addition to increasing cat sales through pet shops and pet superstores, raising awareness about ...

Birds are very popular pets in Turkey, with the country having one of the highest rates of bird ownership....

Although pet products saw strong growth, it was nonetheless impacted and dampened by the economic situation in Turkey. In response, pet owners have spent time researching the best prices and deals, while players have been using price promotions to ...

The country’s large young population with high awareness of and receptivity to new technological services and developments continues to remain an important driver of the digital landscape, persuading industry players to make further investments in ...

The country’s large young population with high levels of awareness of and receptivity to new technological services and developments continues to remain an important driver of digital commerce, persuading industry players to make further investments ...

With just under three quarters of the Turkish population using the internet in 2019, compared to a little over half at the start of the review period in 2014, digital commerce continues to register dynamic growth, also driven by ongoing company level...

Turkish households are facing a period of uncertainty following the devaluation of the local currency and the growing threat of sanctions. The country is home to a considerable number of unemployed Syrian refugees, and a large unsold stock of new ...

The economy will contract in 2020. Domestic activity will be hampered by COVID-19 and the global slowdown due to the pandemic will hit the external sector. Investment will also be weak. The announced fiscal stimulus measures should help to cushion ...

Following the dramatic slowdown in current value growth in 2018, there was a rebound in 2019 as popular DIY chains were very cautious with their stock management due to the volatile exchange rates, reaching their sales targets with successful pricing...

Indoor furniture recorded dynamic current value growth in 2017, boosted by the government’s loose fiscal policy, which aimed to stimulate domestic demand. However, starting in early 2018, volume sales dropped sharply, as the Turkish lira started to ...

Hobby gardening has been an increasing trend in Turkey. However, it continued to remain niche as the majority of consumers still do not have sufficient funds to allocate significant amounts to hobby gardening, due to diminishing purchasing power. ...

Glass homewares recorded slow current value growth over the course of the review period. This was mainly due to increasing price competition as the products became more widely available in popular discounter chains. From 2018 onwards, slow growth ...

Home and garden recorded stronger current value growth in 2019 than a year earlier, but failed to match the double-digit percentage growth seen in 2017, as the overall market performance continued to be largely governed by home furnishings, which ...

Turkey is an average performer in the Global Sustainability Index, as the country heavily relies on imported fossil fuels, resulting in elevated air pollution levels. Sustainability issues are further escalated by the failure to ratify the Paris ...

In 2019, the number of incoming tourists continued to increase in Turkey, along with the alleviation of security risks and the exchange rate value depreciation of the Turkish lira against foreign currencies, which increased the appeal of Turkey as a ...

In 2018, macroeconomic deterioration in Turkey intensified, with the exchange rate depreciation of the Turkish lira against foreign currencies, rising inflation and rising interest rates. In 2019, the economy continued to struggle, with inflation ...

In 2019, the number of incoming tourists continued to rise, with growth due to the de-escalation of security risks in the country and the alleviation of political crises with major source countries such as Russia and Germany. In addition, the ...

Self-service cafeterias continued to see current value growth in 2019, although this was due mainly to inflation, with a decline seen at constant 2019 prices. However, a continued rise was seen in outlet numbers, as traditional self-service ...