Turkey

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Turkey StatisticsConsumer Lifestyles in TurkeyTurkey Country BriefingsFuture Demographics: Turkey in 2030

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    Home Laundry Appliances in Turkey

    Jan 2020

    Home laundry appliances in Turkey recorded significant shrinkage in retail volume sales in both 2018 and 2019 due to dramatic economic hardship in the country and the removal of prior tax exemptions on durable goods which raised average unit prices ...

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    Country Report

    Country Report

    Refrigeration Appliances in Turkey

    Jan 2020

    Refrigeration appliances experienced drastic decline in retail volume sales in Turkey in 2018 and 2019, parallel with economic downturn in the country and the termination of tax exemptions on various goods, including major appliances, which caused ...

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    Country Report

    Country Report

    Personal Care Appliances in Turkey

    Jan 2020

    A respectable proportion of consumers in Turkey perceive personal care appliances to be somewhat of a luxury, especially during times of economic hardship. Although sales of personal care appliances recorded dynamic retail volume growth at the ...

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    Country Report

    Country Report

    Food Preparation Appliances in Turkey

    Jan 2020

    Retail volume sales of food preparation appliances in Turkey shrank markedly in 2018 and 2019 due to drastic economic downturn in the country. Nevertheless, current value sales growth remained strong in the two years due to rising average unit ...

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    Country Report

    Country Report

    Small Cooking Appliances in Turkey

    Jan 2020

    Small cooking appliances registered drastic retail volume decline in Turkey in 2018 and 2019, as a result of economic downturn in the country and the dramatic depreciation of the local currency against the US dollar. In the forecast period, it is ...

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    Country Report

    Country Report

    Microwaves in Turkey

    Jan 2020

    Retail volume sales of microwaves dropped dramatically in Turkey in 2018 and 2019 due to the negative economic situation in the country and the removal of the temporary tax exemption on durable goods, including major appliances such as microwaves. It...

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    Country Report

    Country Report

    Consumer Appliances in Turkey

    Jan 2020

    Demand for consumer appliances in Turkey continued to decline in 2019 following the termination of the government’s temporary tax exemption on durable goods, which mainly affected major appliances, and the dramatic depreciation of the local currency....

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    Country Report

    Country Report

    Large Cooking Appliances in Turkey

    Jan 2020

    Large cooking appliances registered dramatic decline in retail volume sales in Turkey in both 2018 and 2019 due to the country’s economic downturn and the removal of tax exemptions on durable goods such as consumer appliances. The decline in sales of...

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    Country Report

    Country Report

    Vacuum Cleaners in Turkey

    Jan 2020

    Vacuum cleaners in Turkey demonstrated a drastic downward trend in terms of retail volume sales in 2018 and 2019 due to significant economic hardship in the country. Due to diminishing income levels, consumers are avoiding purchasing outdated types ...

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    Country Report

    Country Report

    Air Treatment Products in Turkey

    Jan 2020

    All types of durable goods, including consumer appliances, recorded a drastic downturn in retail volume sales in Turkey in 2018 and 2019 following economic crisis in the country and the removal of temporary tax exemptions. Air treatment products was ...

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    Country Report

    Country Report

    Dishwashers in Turkey

    Jan 2020

    Retail volume sales of dishwashers in Turkey recorded dramatic decline in 2018 and 2019 due to economic downturn in the country. During the forecast period, it is predicted that sales of built-in dishwashers will continue to shrink as an inevitable ...

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    Strategy Briefing

    Strategy Briefing

    Watches in Western Europe

    Jan 2020

    Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

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    Country Report

    Country Report

    Sports Drinks in Turkey

    Dec 2019

    2019 saw sports drinks record strong double-digit sales growth and this can be attributed mainly to the increasing interest in sport and fitness among Turkey’s younger consumers. Increasing numbers people are playing sport, training and working out. ...

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    Country Report

    Country Report

    Energy Drinks in Turkey

    Dec 2019

    The strong sales growth recorded in energy drinks in 2019 was largely due to the expansion of the consumer base as a wider range of consumers sought functional soft drinks that can help them to concentrate and maintain energy over extended periods of...

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    Country Report

    Country Report

    RTD Tea in Turkey

    Dec 2019

    The positive sales growth seen in RTD tea during 2019 can be largely attributed to the positive image that the category has. Because RTD tea has not been present in Turkey for as long as categories such as carbonates, it has a more modern image. In ...

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    Country Report

    Country Report

    Juice in Turkey

    Dec 2019

    2018 saw the introduction of 10% ÖTV (excise tax) on all juice sold in Turkey. The tax is levied according to fruit content and this has led to rising prices, which have in turn negatively affected consumer demand. In an effort to minimise the impact...

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    Country Report

    Country Report

    RTD Coffee in Turkey

    Dec 2019

    The very strong sales growth recorded in RTD coffee in 2019 underlines the category’s huge growth potential in Turkey. There are many underlying reasons for the category’s strong performance towards the end of the review period. The first of these is...

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    Country Report

    Country Report

    Carbonates in Turkey

    Dec 2019

    2019 saw strong positive volume growth recorded in carbonates. Much of this positive growth was driven by the launch of innovative new products, with health and wellness at the forefront of this innovation. Specifically, many of the new products ...

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    Country Report

    Country Report

    Bottled Water in Turkey

    Dec 2019

    During 2019, still bottled water recorded relatively slow volume growth as the high growth rates registered earlier in the review period gave way to very moderate sales increases. This is due in no small part to the rising numbers of households in ...

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    Country Report

    Country Report

    Concentrates in Turkey

    Dec 2019

    The double-digit declines seen in volume sales of concentrates in 2019 are a reflection of the category’s unfavourable image among Turkish consumers. This was the continuation of the trends seen in the category over the previous two years as health ...

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