Turkey

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Materials were at the forefront of horological innovation at the end of the review period, including new uses for materials such as ultra-hard composites and innovative metals. The TAG Heuer Carrera Nanograph, for example, was available with a unique...

Unbranded products have traditionally played a significant role in writing instruments in Turkey, with parents often purchasing these products for their children due to their lower prices. However, media coverage of the inclusion of potentially ...

In 2019, the rapid depreciation of the local currency against the US dollar benefited foreign tourists to Turkey, many of whom purchased luxury personal accessories whilst visiting the country, taking advantage of prices up to 25% lower than in their...

Millennials were keen purchasers of bags and luggage towards the end of the review period. These demographics globally are favouring experiential spending on travel and group activities, often foregoing larger expenditure on goods such as automobiles...

After the local currency fluctuations in 2018, restrictions were introduced on purchases of jewellery using credit cards, as well as payments for jewellery purchases on instalment. However, the number of instalments allowable for jewellery purchases ...

E-commerce had a limited but expanding share of sales of sunglasses prior to the COVID-19 epidemic, with optical shops holding the lion’s share of sales. As consumers become increasingly aware of the importance of eye health and the potential dangers...

Spectacles recorded steady volume growth over the review period, and this continued into 2020. The trend of using different spectacles for specific occasions, such as at work or for social occasions, continued to encourage consumers to purchase more ...

Although optical shops are performing extremely strongly in sales of contact lenses and solutions during the COVID-19 epidemic, taking significant share from chemists/pharmacies, they have had to offer attractive deals to consumers in order to ...

Volume sales of eyewear are set to continue to grow at a moderate rate in 2020, with little direct impact from the Coronavirus (COVID-19) epidemic, supported by strong population growth, an ongoing increase in the numbers suffering from presbyopia ...

After many years of strong constant 2019 value growth over the review period, traditional toys and games suffered a minor decline in 2018 due to the devaluation of the local currency and consequent price hikes for imported products. However, the ...

Toys and games is expected to perform well in 2020, supported by long periods of home seclusion as many businesses, schools and colleges are forced to close as part of the measures to combat the COVID-19 epidemic. Families are turning to both ...

Static consoles took a major hit in volume growth terms over 2018 and volume sales continued to decline in 2019 as consumer purchasing power decreased further on the back of the recent currency devaluations. A challenging economic outlook with no ...

Cigarettes saw low growth in volume sales in 2019. This was due mainly to the decline in the rate of contraband sales as a result of ongoing efforts by officials to eradicate this problem. The illicit trade penetration rate fell to single figures for...

Tobacco is expected to see a value performance which is much worse than anticipated in 2020, although this is expected to be due to price increases under the rate of inflation, as the volume growth rates in cigarettes and cigars and cigarillos are ...

Sales of smokeless tobacco, e-vapour products and heated tobacco are strictly banned in Turkey, with no prospect of them becoming legalised in the foreseeable future. ...

Fine cut tobacco saw astonishing current value and volume growth rates in 2019, thanks to the high prices of cigarettes, leading smokers to switch towards cheaper fine cut tobacco. In addition, fine cut tobacco became more widely available throughout...

Driven by natural increase, Turkey’s population will surge by 13.0% up to 2040, becoming the largest Western European country from 2020 onwards. Climbing longevity and falling fertility rates will boost the ageing trend as older groups swell, however...

The economy will experience a steep recession in 2020, due to a large domestic demand shock, in both private consumption and investment, amid further decline in confidence and persistently high uncertainty. The Turkish economy is particularly exposed...

In 2019, Turkish consumers continued to pay greater attention to their personal hygiene and increase their demand for bath and shower products. Consumers in urban areas were more likely to appreciate the importance of frequent washing and exuding a ...