Turkey

Turkey is an average performer globally in the Environmental Sustainability Index, as the country heavily relies on imported fossil fuels, resulting in elevated air pollution levels. Sustainability issues are further escalated by the failure to…

Retail volume sales of yoghurt and sour milk products are set to grow in 2021. These are staple products in Turkey and witnessed solid volume growth over the review period, driven by improved cold chain distribution networks, higher milk yields,…

Sales of other dairy will see an increase in volume sales in 2021. Several products within the category are regarded as non-essentials, and the onset of the pandemic did not spark the same kind of scramble for coffee whiteners, for instance, as it…

Retail volume sales of drinking milk products are set to see steady growth in 2021. Over the review period, sales of these products were driven by improved cold chain distribution networks, improved milk yields, population growth and improved…

Retail volume sales of cheese are set to see above average growth in 2021, although sales have seen solid growth in 2018 and 2019 as a result of lower prices in comparison to other dairy products. The acceleration in growth in 2021 will mainly come…

Retail volume sales of butter and spreads are set to see positive growth in 2021. Growth is being driven by the impact of the COVID-19 virus on Turkish consumers. Since March 2020, the government has imposed a series of measures to combat the…

Sales of baby food are set to see strong value growth in 2021, with this continuing from the previous year. This is mostly a result of high inflation rates, a persistent trend over the review period, while many products are also seeing strong price…

Developments in 2021 are positive overall for the travel industry in Turkey, but only in comparison to the massive hit suffered in 2020. The pick-up is mild (and milder than anticipated). Full recovery back to 2019 figures is not expected until 2023…

Although domestic trips still make up the largest number of tourism flows in Turkey, inbound arrivals remain far more important in terms of value generation. Up until the onset of the pandemic, international visitors were a far more dynamic and…

Intermediary companies are among the players hit hardest by the pandemic in Turkey’s travel industry. While travel intermediaries overall are seeing the beginnings of recovery in 2021, they are still having the worst kind of cashflow issues. They are…

In 2021, hotels are seeing only the beginnings of recovery in value sales. Many outlets remained closed during 2020 and will continue to be closed in 2021. Regardless of this, occupancy rates were low in 2020 and recovered only marginally in 2021. In…

Historically, car rental has been strongly linked with inbound tourism in Turkey, with a high percentage of car rental outlets located at airports. These are dependent on the regular flow of travellers. Thus, the sharp fall in inbound arrivals during…

Airlines remains one of the Turkish travel sectors most impacted by the pandemic. In 2021, demand in Turkey for air travel is set to grow year-on-year compared to 2020 but is still low in comparison to 2019, before the outbreak of COVID-19. This is…

Wearable electronics is sustaining its robust double-digit growth in 2021, following the trend seen since the category launched in Turkey in 2015-2016. Whilst the category offers niche and higher-priced products, the sustained and strong growth seen…

Following on from the trend seen in 2020, portable players records positive growth again in 2021 – with these two consecutive years being the first in a decade. This is directly attributed to the success of wireless speakers, which hold the largest…

Mobile phones is showing positive growth in 2021, thanks to the success seen in smartphones, and following declines seen in 2020. In 2020, many people lost their jobs and had to receive reduced salaries and, thus, did not make non-essential…

In-car entertainment sales have been following a declining trend for the past decade and this has been further accelerated by the event of COVID-19. The ongoing decline has been caused by inflation in the TRY, high interest rates, and other economic…

Imaging devices has been recording declines for the past decade, due to the higher ownership penetration rates of smartphones with advanced camera lenses and video recording properties, which lend themselves perfectly to the majority of consumers.…

Home video continues to show positive growth in 2021, albeit at lower rates than the spikes seen in 2020. This is due to consumers spending more time at home during the era of COVID-19, with its associated lockdowns and social activity restrictions.…

Overall, home audio and cinema sales have been recording declines over the past decade, with less steep declines seen during the time of COVID-19 due to consumers spending more time at home and thus paying more attention to their surroundings. That…