Turkey

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Turkey. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Staple Foods in Turkey

Nov 2022

High inflation swept through Turkey during 2022 and while the Turkish population is not exactly unfamiliar with the impact of inflation spikes, the current situation has led to unprecedented increases in food prices as they stem as much from rising…

USD 2,450
Country Report

Consumer Credit in Turkey

Oct 2022

Turley has one of the highest inflation rates in the world in 2022, with fears it could even reach triple-digits. Unlike most other countries, this soaring inflation had already been triggered prior to the energy crisis arising from the war in…

USD 1,195
Country Report

Travel in Turkey

Sep 2022

Inbound arrivals (number of trips) more than doubled in 2022 but remained well below their 2019 peak. The declining foreign-exchange value of the Turkish lira has served to make Turkey a more affordable destination for visitors from the Eurozone and…

USD 2,450
Country Report

Confectionery Packaging in Turkey

Sep 2022

Flexible plastic remains the dominant pack type in confectionery in Turkey. Flexible plastic is widely used in chocolate confectionery, completely dominating countlines packaging as the only pack type used in this product area, the biggest in Turkish…

USD 990
Country Report

Imaging Devices in Turkey

Aug 2022

Imaging devices overall continues to plunge in volume terms in 2022, with digital cameras plummeting more dramatically than digital camcorders in a pattern that has persisted for the last ten years. The rise of smartphones with advanced camera lenses…

USD 990
Country Report

Snacks in Turkey

Jul 2022

2022’s easing pandemic restrictions and the reopening of schools and offices is propelling growth revival in some areas of snacks in Turkey, such as ice cream and salty snacks like potato chips, and certain products in sugar confectionery especially.…

USD 2,450
Country Report

Cider/Perry in Turkey

Jul 2022

Cider/perry is not popular in Turkey, as there is no local tradition of consumption, and so it remained the smallest alcoholic drinks category at the end of the review period. Despite the low base, the category saw positive growth in 2021 driven by…

USD 1,195
Country Report

Alcoholic Drinks in Turkey

Jul 2022

Alcoholic drinks saw double-digit volume growth in 2021 returning overall volume sales to pre-pandemic levels. With the decision by the government not to increase the OTV (excise taxes) on alcoholic drinks between July and December 2021, price…

USD 2,450
Country Report

Video Games in Turkey

Jun 2022

Retail constant value sales of video games continued to expand at a double-digit rate during 2021, with mobile games, online games and AR/VR headsets the most dynamic categories. Indeed, mobile and online games now account for more than half of…

USD 1,195
Country Report

Pet Products in Turkey

Jun 2022

Cat litter is showing strong current value growth due to innovative launches that allow consumers a cleaner and more practical litter experience. The Reflex Company launched carbon added clumping cat litter in 2020 with more companies coming into…

USD 1,195
Country Report

Home Improvement in Turkey

Jun 2022

With people staying at home as a result of lockdowns and remote working and studying following COVID-19, trends for DIY have continues to grow swiftly in 2021. More time spent at home has simply meant more focus on the domestic environment, and…

USD 1,195
Country Report

Gardening in Turkey

Jun 2022

The pandemic has altered consumer behaviours significantly in 2020 and 2021, with people spending more time at home thanks to lockdown. This has increased focus on the domestic environment, and consumers have had more time and desire to engage with…

USD 1,195
Country Report

Skin Care in Turkey

Jun 2022

Skin care registered positive volume growth in Turkey in 2021, even if overall sales remained below pre-pandemic levels. Facial care products such as cleansers and moisturisers – anti-agers in particular – performed well. This was largely due to the…

USD 1,195
Country Report

Consumer Foodservice in Turkey

Apr 2022

Consumer foodservice was significantly affected by COVID-19 in 2020, with strong sales declines and plummeting transaction volumes registered across all channels, and widespread outlet closures seen throughout the industry. The impact continued into…

USD 2,450
Country Report

Home Care in Turkey

Apr 2022

While home care in Turkey continued to expand in total volume sales terms in 2021, growth was down on 2020. This was mainly because the influence of pandemic-related trends that had bolstered demand in several categories the previous year – primarily…

USD 2,750
Country Report

Womenswear in Turkey

Mar 2022

Womenswear witnessed a slump in demand in 2020 due to the Coronavirus (COVID-19) pandemic and the related measures introduced to stem the spread of the virus in the country, including lockdown, work-from-home and distance learning policies, few…

USD 1,195
Country Report

Soft Drinks in Turkey

Jan 2022

In 2021, the total volume sales of soft drinks is projected to demonstrate positive growth. This is particularly driven by the return to growth in the on-trade channel which saw a double-digit volume decline in the first year of the pandemic due to…

USD 2,450
Country Report

Luxury Hotels in Turkey

Jan 2022

After having been among the areas of the Turkish luxury goods market worst affected by the initial impact of COVID-19 in 2020, luxury hotels saw current value sales rebound strongly in 2021. The improvement in the category’s performance was…

USD 1,195
Country Report

Tea in Turkey

Jan 2022

Tea consumption in Turkey is vast with most consumers drinking tea daily and most tea produced within the country. In fact, the country has the highest per capita consumption of tea in the world. As tea is viewed by many in Turkey as an essential…

USD 1,195
Country Report

Store Cards in Turkey

Dec 2022

There were no store cards with “pay later” options available in Turkey at the end of the review period. All cards issued by retailers are closed loop pre-paid cards that enable payment in specific retail outlets. Over the forecast period, prospects…

USD 1,195
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