Turkey

Gardening recorded double-digit current value growth in 2017, due to the positive impact of the government’s loose fiscal policy, particularly on products that are perceived as luxuries by the majority of consumers. However, the category saw a ...

Indoor furniture recorded dynamic current value growth in 2017, following the government’s loose fiscal policy, which aimed to stimulate domestic demand. However, starting early in 2018, volume sales dropped sharply, as the Turkish lira started to ...

Thanks to the loose fiscal policy of the government, home improvement performed well in current value terms in 2017, along with positive developments in sales of durable goods and housing. However, a sharp slowdown started in the economy in early ...

In contrast with other home and garden categories, homewares could not benefit from the government’s domestic demand stimulation policy, and recorded relatively lower current value growth in 2016 and 2017. This was largely due to fierce price ...

Home and garden demonstrated another year of current value growth in 2018. However, in contrast with 2017, it was not due to an increase in overall consumer demand, which was stimulated by the government’s loose fiscal policy in 2017; rather, it was ...

The ongoing exchange rate value depreciation of the Turkish lira against foreign currencies, rising food prices and rising interest rates intensified significantly over the second half of 2018, hampering growth in the number of transactions and ...

In 2018, the number of incoming tourists continued to rebound, with significant growth due to the de-escalation of security risks in the country and the alleviation of political crises with major source countries such as Russia and Germany. In ...

In 2018, the number of incoming tourists continued to increase in Turkey, along with the alleviation of security risks and the exchange rate value depreciation of the Turkish lira against foreign currencies, which increased the appeal of Turkey as a ...

In 2018, macroeconomic deterioration in Turkey intensified, with the exchange rate depreciation of the Turkish lira against foreign currencies, rising inflation and rising interest rates. These developments started to increase the operational costs ...

Consumer foodservice continued to perform well in Turkey in 2018, thanks to the increasing consumer preference for dining out, especially in large urban centres with an increasing number of households with two incomes. In 2018, the performance of ...

In 2018, traditional self-service restaurants which mainly appeal to the working population, called esnaf lokantasi, continued to record a strong performance due to the increasing company preference to give open-loop cards to their employees instead ...

In 2018, street stalls/kiosks continued to register growth in outlet numbers due to the increasing number of shopping centres, which increases the potential for kiosks. Rising operational costs for outlets also increased company investment in these ...

In 2018, better for you (BFY) beverages registered high double-digit value growth, in comparison to the review period’s single-digit value CAGR. New product launches, promotions and company investments in distribution stimulated the sales. The high ...

Parents are becoming more aware of the potentially harmful effects that sugar can have on their children’s health. In 2016, confectionery that includes added sugar, chips, and sugar-added drinks were banned from being sold at school canteens. In ...

Growth for fortified/functional (FF) products is stimulated by growing health and wellness concerns amongst Turkish consumers. One of the major factors that boosts the growth of FF beverages is the rising rate of urbanisation in the country, since ...

Many consumers are becoming aware that increased protein intake from healthy sources causes a healthier and slimmer body, as well as serves as an accelerator for muscle gain for sports participants and gym goers. This has encouraged manufacturers ...

Consuming lactose-free dairy is becoming important and is expected to show higher growth rates over the forecast period. Consumption of free from lactose has moved beyond intolerances and allergies. Many consumers feel better and think their ...

The main value growth stimulant under naturally healthy (NH) beverages in 2018 was the increasing trend towards more natural and healthier products, and away from carbonates and concentrates. With the higher rate of education and consciousness of the...

Consumers that like to follow a natural diet are now turning to products that are either unprocessed or less processed. Within this trend, they are more likely to consume food that comes directly from the source. Main segments that are affected by ...

In 2018, organic beverages demonstrated positive value growth, in comparison to a double-digit value decline in the previous year. The growth of organic beverages is very much determined by the performance of organic tea, which had the vastly ...