Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

Filters
Industry
    Product Type
    Country Briefing

    Country Briefing

    Income and Expenditure: Singapore

    Jun 2019

    Singaporean consumers have one of the highest income levels and discretionary spending power in Asia Pacific. Growth in per capita gross income and consumer expenditure is expected to pick up in the short term, after slowdowns in 2016 and 2017. The ...

    US$250
    Add to cart View details
    Country Report

    Country Report

    Cat Food in Singapore

    Jun 2019

    In Singapore, cats are starting to share the spotlight with dogs, as there is a growing interest in owning a pet cat. Singapore has seen growing interest in cats, as seen in the rising number of cat cafés, with the domestic cat population growing ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Dog Food in Singapore

    Jun 2019

    With the growing focus on health improvement and pet humanisation, dog owners are willing to pay more to feed their dogs with healthier food, as they are seen as family members. Products that are claimed to be grain-free, natural or containing ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Other Pet Food in Singapore

    Jun 2019

    As with dogs and cats, small mammals are increasingly desired to provide companionship. Small mammals like hamsters, guinea pigs and rabbits, which are considered to be an introduction to the pet-owning experience, are enjoying popularity among ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Pet Care in Singapore

    Jun 2019

    The trend to humanise pets is increasing in Singapore. The pets are becoming like a family member that owners look forward to seeing after a long day at work. Pet owners want the best for their pets and are willing to splurge on their pets just as a ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Pet Products in Singapore

    Jun 2019

    Apart from changing the mode of purchase, technology has also changed the type of pet products sought by customers. The smartphone and internet connectivity have played a major role in enabling these changes. As Singaporeans are increasingly more ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Baby and Child-Specific Products in Singapore

    Jun 2019

    The ongoing health and wellness trend has had a positive impact on baby and child-specific products. Consumers are drawn to “natural”, “organic” and “sensitive” claims, with an expectation that the products will prevent skin irritation. Manufacturers...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in Singapore

    Jun 2019

    In 2018, bath and shower posted moderate growth, largely driven by body wash/shower gel. Value sales of bar soap declined further in 2018 as liquid soap and body wash/shower gel continued to replace the need for bar soap with their convenience. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in Singapore

    Jun 2019

    In 2018, colour cosmetics was vibrant with the continuous introduction of new brands by multilabel beauty retailers such as Sephora and online marketplaces such as Qoo10, Lazada and Shopee. Although not all brands perform well in terms of sales due ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in Singapore

    Jun 2019

    In 2018, sales of deodorants saw less steep decline compared to the previous two years, largely impacted by discount promotions in mass channels. Over the forecast period, however, sales are expected to grow due to the new product developments and ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in Singapore

    Jun 2019

    Sales of hair removers/bleaches remained stagnant in 2018 and are expected to continue their sluggish performance over the forecast period. These products continue to be under threat from aesthetic and clinical hair removal services, as well as ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in Singapore

    Jun 2019

    In Singapore, premium fragrances achieve higher value sales than mass fragrances. Unlike neighbouring Malaysia, mass fragrances are not in significant demand: celebrity fragrances do not charm Singaporeans’ sophisticated taste. Mass brands with ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in Singapore

    Jun 2019

    In 2018, growth in hair care remained stagnant as consumers’ cautious spending habits persisted and frequent discount promotions in retail prevailed. However, the forecast period is expected to be brighter as the “skinification” trend is leading to ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Mass Beauty and Personal Care in Singapore

    Jun 2019

    As of 2018, personal care products such as hair care, bath and shower, and deodorants play a more significant role in mass segment sales than in the premium segment. The perception of these products as everyday consumables inhibits consumers from ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Men's Grooming in Singapore

    Jun 2019

    Men’s fragrances continues to be the largest sales contributor within men’s grooming, ahead of men’s toiletries and men’s shaving. Although it posted only moderate value growth in 2018, largely due to heavy discount promotions on fragrances in ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Oral Care in Singapore

    Jun 2019

    Toothpaste is the leading sales driver in oral care. This is expected to continue over the forecast period, with toothpaste posting the largest actual value sales increase among all oral care products. Mouthwashes/dental rinses and toothbrushes ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beauty and Personal Care in Singapore

    Jun 2019

    In 2018, beauty and personal care in Singapore continued to register moderate value growth, driven by the flow of new brands that kept the retail scene dynamic and vibrant. Singaporeans are known to strive for novelty value, and their high usage of ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Premium Beauty and Personal Care in Singapore

    Jun 2019

    As of 2018, beauty-orientated categories such as moisturisers and treatments, facial make-up, lip products, liquid/cream/gel/bar cleansers and face masks play a more significant role in premium segment sales than in the mass segment. Consumers’ ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Skin Care in Singapore

    Jun 2019

    In 2018, skin care saw slightly faster current value growth than that achieved by overall beauty and personal care, driven by the surge of new brands from within and outside of Singapore which kept the retail scene vibrant. Singaporeans are known to ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sun Care in Singapore

    Jun 2019

    With increasing media coverage of skin damage from air pollution and haze, consumers are intrigued by “protection” care and increasingly eyeing UV protection with high SPF claims. UV and SPF claims are no longer difficult terms, as consumers are ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More