Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Country Report

    Analgesics in Singapore

    Dec 2018

    As analgesics is one of the most mature OTC categories, innovations will be an important factor in driving category growth over the forecast period. Companies will continue to focus on producing analgesics with fast-acting and strong formulations, ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Singapore

    Dec 2018

    According to a local study conducted by GlaxoSmithKline, 40% of the respondents were unsure about the products that would effectively treat their allergies, leading them to rely on a pharmacist’s advice. To address this situation, brand players are ...

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    Country Report

    Country Report

    Dermatologicals in Singapore

    Dec 2018

    Due to environmental issues and lifestyle, a significant number of Singaporeans suffer from sensitive and dry skin-related problems. While this has bolstered demand for dermatologicals, the category is facing significant competition from beauty and ...

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    Country Report

    Country Report

    Dietary Supplements in Singapore

    Dec 2018

    Dietary supplements is fragmented in Singapore, with competition between brands intense. Consequently, companies are investing in new product developments to differentiate themselves in the market. The review period saw a trend towards the use of ...

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    Country Report

    Country Report

    Digestive Remedies in Singapore

    Dec 2018

    Digestive remedies saw strong growth in 2018, largely spurred by the lifestyle of Singaporeans. Due to increasingly busy work schedules, most Singaporeans tend to eat out more often, and consequently consume large quantities of convenience food and ...

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    Country Report

    Country Report

    Eye Care in Singapore

    Dec 2018

    Eye care is expected to register healthy growth over the forecast period, mainly supported by consumer lifestyle habits. Singaporeans are spending more time on digital devices for both work and leisure, which can lead to eye fatigue and discomfort. ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Singapore

    Dec 2018

    Riding on the health and wellness trend in Singapore, herbal/traditional products is benefiting from consumers increasing appreciation of “natural” ingredients, which are considered to have relatively few side effects. Herbal/traditional topical ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Singapore

    Dec 2018

    The growth of the NRT smoking cessation aids category is being boosted by brand manufacturers’ marketing efforts. For instance, Johnson & Johnson offered discount vouchers to consumers and placed advertising displays inside trains. The company was ...

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    Country Report

    Country Report

    Consumer Health in Singapore

    Dec 2018

    The Singapore consumer health market maintained steady growth in 2018, as busy consumer lifestyles and modern working conditions contributed to the development of problems such as headaches, back pain, sleep disorders and eye problems. Consumers ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Singapore

    Dec 2018

    Paediatric consumer health continues to face challenges to growth. According to the Singapore Department of Statistics, the number of babies born in 2017 reached the lowest level since 2010. This is attributable to the rising number of people living ...

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    Country Report

    Country Report

    Sleep Aids in Singapore

    Dec 2018

    Singapore is reported to be one of the most sleep-deprived countries in the world. This can be attributed to long working hours and rising stress levels. The high usage of digital devices also exacerbates the quality of sleep, as prolonged exposure ...

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    Country Report

    Country Report

    Sports Nutrition in Singapore

    Dec 2018

    As an increasing number of Singaporeans take care of their wellbeing, they are exercising more frequently and becoming increasingly aware of the benefits of supplementation. Consequently, the target audience for sports nutrition has expanded beyond ...

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    Country Report

    Country Report

    Vitamins in Singapore

    Dec 2018

    The vitamins offer is increasingly segmented according to consumer profiles, notably targeting the elderly, children and young people. In 2018, the leading brand in multivitamins, Centrum, also aimed different products at men and women. Another ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Singapore

    Dec 2018

    Supplement nutrition drinks was the best performer in weight management and wellbeing in 2018. Growth is being supported by a rapidly ageing population, as older consumers are keen to purchase such products to fill nutritional gaps in their diets....

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    Country Report

    Country Report

    Wound Care in Singapore

    Dec 2018

    With demand for wound care already mature, the category is expected to register moderate growth over the forecast period. In this context, most manufacturers conduct massive price discounts and/or sell products in bundle deals as a strategy to entice...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Singapore

    Nov 2018

    With increasingly health-conscious consumers, manufacturers of baked goods are developing fortified and wholegrain products to gain interest. The number of consumers who consume wholegrain products regularly has increased, especially with the advance...

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    Country Report

    Country Report

    Breakfast Cereals in Singapore

    Nov 2018

    As Singaporeans become more health-conscious, the consumption of healthier food containing wholegrain, fortified or organic ingredients is rising. However, breakfast cereals are perceived as sugar loaded and, therefore, unhealthy. As a result, ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Singapore

    Nov 2018

    As health-conscious consumers seek fresh alternatives, the demand for processed fruit and vegetables is supported by the convenience of processing seasonal fruits and various beans and mushrooms that may not be available all-year-round and require ...

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