Singapore

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Homewares in Singapore

May 2022

In Singapore, ovenware is traditionally a niche area of homewares. It is not seen as essential in every household, given the limited kitchen space and assortment of dishes that can be prepared using this item. In addition, Asian cuisine generally…

USD 1,195
Country Report

Wipes in Singapore

Apr 2022

Home seclusion and a shift to hybrid working were impactful for value sales in 2021, but purchasing habits were also influential in terms of the exploding popularity of baby wipes. Watsons, a health and beauty retailer, sells its eponymous private…

USD 1,195
Country Report

Coffee in Singapore

Jan 2022

While some recovery is expected for foodservice sales of coffee in Singapore in 2021, the year is proving to be rather challenging, with new restrictions for dine-in being implemented in the July. However, prior to this, when dine-in services were…

USD 1,195
Country Report

Home Improvement in Singapore

May 2022

The pandemic hit the Singaporean economy hard in 2020, leading to rising unemployment levels. This scenario also had a considerable negative impact on spending power for much of the year, as consumers saved their money. As such, Singaporeans focused…

USD 1,195
Country Report

Depilatories in Singapore

May 2022

Salons were allowed to function in Singapore for the majority of 2021, and thus consumers did not have to resort to DIY hair removal options such as depilatories, as some people did in 2020, although many did not bother with hair removal at all…

USD 1,195
Country Report

Hypermarkets in Singapore

Mar 2022

Major hypermarket players are considering the idea of providing specialised products and services in this retail format and attracting potential consumers through physical experiences. This strategy is in stark contrast to the grocery trend of retail…

USD 1,195
Country Report

Footwear in Singapore

Jan 2022

The new norm of remote working and studying, and staying indoors to reduce social interactions during the pandemic, led to a significant decline in demand for and purchases of footwear for men, women and children in 2020. The main products dragging…

USD 1,195
Country Report

Toilet Care in Singapore

Jan 2022

Working from home and home schooling amidst the COVID-19 health crisis in 2020 meant that more people stayed at home, and thus needed to use the household toilet more often. Therefore, there was an increase in demand for toilet care products, with…

USD 1,195
Country Report

Variety Stores in Singapore

Mar 2022

While economic uncertainty was the prevailing theme of 2020 and 2021, it is not entirely correct to associate variety stores with the lower socio-economic classes. Compared to mid-range outlets, retailers targeting low-income earners have struggled…

USD 1,195
Country Report

Homeshopping in Singapore

Mar 2022

Despite the pandemic, homeshopping recorded a fairly stable performance in 2021 in line with the review period as a whole. Due to the high cost of entry to homeshopping, JML Singapore further strengthened its leadership, while smaller companies under…

USD 1,195
Country Report

Jeans in Singapore

Jan 2022

After seeing a significant decline in 2020, retail volume and current value sales of jeans are set to increase slightly in 2021, due to the easing of COVID-19 restrictions and higher vaccination rates, giving Singapore residents more opportunities to…

USD 1,195
Country Report

Apparel Accessories in Singapore

Jan 2022

The onset of the pandemic led to exponential growth in fashion face masks (considered under other apparel accessories) as protective gear to prevent the spread of the COVID-19 virus and reduce its transmission. In 2020, various fashion players, both…

USD 1,195
Country Report

Tea in Singapore

Jan 2022

Foodservice continues to face a challenging environment in 2021. Although Singapore has managed to maintain fairly low numbers of COVID-19, foodservice operations remain restricted in 2021, with limited capacity in terms of group sizes and strict…

USD 1,195
Country Report

Surface Care in Singapore

Jan 2022

Surface care witnessed much stronger retail volume and current value growth than in previous years in 2020. As lockdown and the ongoing threat of COVID-19 caused most people to spend much more time at home during the year, households were cleaned…

USD 1,195
Country Report

Laundry Care in Singapore

Jan 2022

Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to…

USD 1,195
Country Report

Home Insecticides in Singapore

Jan 2022

Current value sales of home insecticides declined in 2021, as they normalised after a huge spike in sales in 2020. In 2020, as the pandemic emerged and people stayed at home, the number of cases of dengue fever reached a historical record of 35,315…

USD 1,195
Country Report

Dishwashing in Singapore

Jan 2022

Dishwashing posted dynamic double-digit retail volume and current value growth in dishwashing in 2020. As people spent more time at home due to COVID-19, dishwashing increased exponentially, as home-cooked meals became the norm, given the foodservice…

USD 1,195
Country Report

Deodorants in Singapore

May 2022

For the consumer base in Singapore, applying deodorant is part of their daily routine, and not contingent on their level of activity. Although multiple applications of deodorant may be the norm if an individual is heading out to socialise or…

USD 1,195
Country Report

Sanitary Protection in Singapore

Apr 2022

In 2021, there was no adverse impact on overall demand in sanitary protection from COVID-19. However, pantyliners showed a retail volume decline. Hybrid work modes and a decline in the amount of time spent outside the home led to a corresponding…

USD 1,195
Country Report

Retailing in Singapore

Mar 2022

The impact of restrictions was not consistent across all channels within retailing in Singapore. In 2021, strict movement restrictions resulted in a decline in retail salespeople. Malaysian staff members are commonplace in several retailing channels,…

USD 2,450
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