Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Briefing

    Country Briefing

    Households: Singapore

    May 2021

    Singapore is set to remain one of the most urbanised and densely-populated countries globally. Per household disposable income in Singapore was one of the highest among Asia Pacific economies in 2020. However, household income is set to increase ...

    US$250
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    Country Profile

    Country Profile

    PEST Analysis: Singapore

    May 2021

    Singapore’s political stability and superior economic freedom foster business development. Although the economy is expected to recover strongly from the Coronavirus (COVID-19) pandemic, its highly open external sector is susceptible to demand shocks,...

    US$150
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    Country Report

    Country Report

    Gardening in Singapore

    May 2021

    The Singapore Food Agency has initiated the 30 by 30 food production programme according to which the country aims to meet 30% of the country’s nutritional needs through domestic production by 2030. This objective has resulted in a number of new ...

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    Country Report

    Country Report

    Home Improvement in Singapore

    May 2021

    The COVID-19 pandemic hit the Singaporean economy hard in 2020, and this had a considerable negative impact on consumer spending power for much of the year, with unemployment rising throughout the country as consumers saved their money. As such, ...

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    Country Report

    Country Report

    Home and Garden in Singapore

    May 2021

    To curb the spread of COVID-19 in Singapore, authorities implemented a circuit breaker period during which lockdown restrictions applied, preventing social activities and limiting the operations of businesses around the country. Within homewares and ...

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    Country Report

    Country Report

    Homewares in Singapore

    May 2021

    Since the outbreak of COVID-19 in Singapore, consumers have been subject to home seclusion as the government implemented lockdown measures to act as a circuit breaker intended to curb the spread of the virus in the country. As consumers were forced ...

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    Country Report

    Country Report

    Home Furnishings in Singapore

    May 2021

    Since the outbreak of COVID-19, the Singapore government recommended that consumers switch to work from home arrangements as much as possible in order to curb the spread of the COVID-19 virus in Singapore. This led to a sharp increase in demand for ...

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    Strategy Briefing

    Strategy Briefing

    Childrenswear in Asia Pacific

    May 2021

    After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents ...

    US$1,325
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    Country Report

    Country Report

    Premium Beauty and Personal Care in Singapore

    Apr 2021

    Sales of premium beauty and personal care declined in current value terms in 2020, largely due to the implementation of stringent travel restrictions due to the outbreak of COVID-19. On 31 January 2020, the government officially restricted visitors ...

    US$990
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    Country Report

    Country Report

    Skin Care in Singapore

    Apr 2021

    Amongst all of the beauty and personal care categories, skin care was better positioned than most to manage through the COVID-19 crisis in 2020, with it benefiting from a strong alignment with health and wellness. The category remained largely ...

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    Country Report

    Country Report

    Fragrances in Singapore

    Apr 2021

    Sales of fragrances plummeted in 2020 as a result of the impact of COVID-19. With people spending a lot of time at home due to the lockdown and social distancing measures, the time spent outside of the home for work or socialising was greatly ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Singapore

    Apr 2021

    Mass beauty and personal care witnessed a slight increase in current value terms in 2020, as many of the products in this category are seen as essential, or very important, for maintaining good levels of personal hygiene and cleanliness. Product ...

    US$990
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    Country Report

    Country Report

    Depilatories in Singapore

    Apr 2021

    Overall, retail value sales of depilatories experienced a slight dip during 2020, largely due to the impact of home seclusion, and especially during the lockdown and initial period following the outbreak of COVID-19. The reduced need to head outdoors...

    US$990
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    Country Report

    Country Report

    Oral Care in Singapore

    Apr 2021

    The outbreak of COVID-19 provided a slight boost in demand for oral care during 2020 due to the heightened focus on preventive health. Furthermore, sales also benefited from the perception that regular oral hygiene routines can help prevent your ...

    US$990
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    Country Report

    Country Report

    Beauty and Personal Care in Singapore

    Apr 2021

    Overall, beauty and personal care witnessed a slight decline in current value terms in 2020. The impact of COVID-19 on the beauty and personal care market was keenly felt in areas such as sun care, fragrances and colour cosmetics during 2020, with ...

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    Country Report

    Country Report

    Deodorants in Singapore

    Apr 2021

    The outbreak of COVID-19 resulted in home seclusion with lockdown restrictions reducing outdoor activities and sports participation. Between April to June 2020, the Singapore government implemented a two-month long Circuit Breaker lockdown, whereby ...

    US$990
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    Country Report

    Country Report

    Sun Care in Singapore

    Apr 2021

    Sales of sun care products were hit hard by the reduction in domestic demand following the outbreak of COVID-19. Consumers experienced enforced home seclusion due to the two-month long Circuit Breaker lockdown which lasted from April to June, which ...

    US$990
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    Country Report

    Country Report

    Hair Care in Singapore

    Apr 2021

    Hair salons in Singapore experienced temporary closures during 2020 due to the two-month long Circuit Breaker lockdown which ran from April to June, during which time all non-essential businesses were prohibited from operating. Given the importance ...

    US$990
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    Country Report

    Country Report

    Bath and Shower in Singapore

    Apr 2021

    The outbreak of COVID-19 led to a spike in sales of various bath and shower products in 2020, including liquid soap and bar soap, with these items helping consumers to maintain high hygiene standards. The growth seen in these categories was also ...

    US$990
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    Country Report

    Country Report

    Colour Cosmetics in Singapore

    Apr 2021

    The onset of COVID-19 led to the closure of beauty specialist retailers and department stores during the two-month long Circuit Breaker lockdown, which lasted from April to June, with non-essential businesses prohibited from operating. With these two...

    US$990
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