Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Report

    Country Report

    Digital Commerce in Singapore

    May 2020

    The leading industries in the proximity environment are by nature associated with smaller ticket items but promote repeated purchases. As a result, digital proximity payments have gained traction in retailing and consumer foodservice. This trend is ...

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    Country Report

    Country Report

    Digital Landscape in Singapore

    May 2020

    4G services have been widely adopted by consumers and face rising expectations in terms of value and quality. In Q4 2019, The Infocomm Media Development Authority (IMDA) launched a Call for Proposal to facilitate the roll-out of 5G mobile networks by...

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    Country Report

    Country Report

    Digital Consumer in Singapore

    May 2020

    As part of the Smart Nation initiative, the government of Singapore introduced a common Quick Response (QR) code, unifying multiple QR codes into a single QR label. Some of the 27 supporting e-payment schemes include PayNow, NETS, GrabPay, Visa, ...

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    Country Report

    Country Report

    Pet Products in Singapore

    May 2020

    Pet healthcare and dietary supplements are expected to show only slow growth over the forecast period as purchasing occasions decline. Pet healthcare products are only demanded when pets are sick and a vet’s prescription is obtained. Demand for pet ...

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    Country Report

    Country Report

    Dog Food in Singapore

    May 2020

    Pet anthropomorphism is the latest evolution of the humanisation trend. Some dog owners are thus increasingly feeding their pets with food that is “human grade” in line with their desire to only give their dog food that they themselves would eat. ...

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    Country Report

    Country Report

    Cat Food in Singapore

    May 2020

    The pet cat population grew faster than the pet dog population during the review period and into 2020. This drove cat food to grow faster than dog food in retail value sales terms. Cat treats and wet and dry cat food all showed higher percentage ...

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    Country Report

    Country Report

    Other Pet Food in Singapore

    May 2020

    Manufacturers continue to remain less focused on premiumisation in other pet food, owing to lower demand for these pets compared to cats and dogs. Fish, reptiles, birds and especially small mammals are generally perceived as starter pets. Parents ...

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    Country Report

    Country Report

    Pet Care in Singapore

    May 2020

    Pet care continues to remain dynamic in Singapore, with active innovation in pet food and technological advancements in pet accessories. Pet food manufacturers are incorporating novel proteins, simplifying ingredient lists, using natural ingredients ...

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    Country Briefing

    Country Briefing

    Households: Singapore

    May 2020

    Singapore offers a unique household landscape in that the city state is extremely congested, has a peculiar system of property development, and is dominated by apartments more than any other nation in the world. Local household heads are highly ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    May 2020

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Briefing

    Country Briefing

    Sustainability: Singapore

    Apr 2020

    Singapore faces numerous sustainability challenges and its ranking is mediocre in the global Sustainability Index, due to high pollution and excessive dependence on energy and food imports. The city-state is also vulnerable to climate change, given ...

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    Country Report

    Country Report

    Home Improvement in Singapore

    Apr 2020

    As a growing number of millennials become new homeowners, the demand for home improvement services continues to grow. However, lack of know-how, shortage of time and easy access to help are fostering the DIFM culture in Singapore. This culture is ...

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    Country Report

    Country Report

    Home Furnishings in Singapore

    Apr 2020

    Some 13,000 new homes were made available by the HDB by way of BTO completion in 2019. Occupancy of these new homes will be driven to a large extent by millennials, who are now entering the family and home ownership stage. As this segment grows, ...

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    Country Report

    Country Report

    Gardening in Singapore

    Apr 2020

    High-rise buildings with little to no outdoor floorspace may have been a deterrent to new gardeners in the past. This, coupled with a lack of time and experience, may have prevented consumers from adopting gardening practices in their homes. However,...

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    Country Report

    Country Report

    Homewares in Singapore

    Apr 2020

    With round-the-clock access to events happenings around the globe, today’s consumers are becoming increasingly aware of the need for sustainable and ethical lifestyle practices. This awareness translates into mindful decision making during the buying...

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    Country Report

    Country Report

    Home and Garden in Singapore

    Apr 2020

    A growing number of millennial and Generation Z consumers are becoming increasingly aware of the environment and the impact their choices have on the world around them. They are mindful of their choices and are shifting their focus towards a more ...

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    Country Report

    Country Report

    Apparel and Footwear in Singapore

    Apr 2020

    While non-sports apparel and footwear continues to struggle amidst an increasingly difficult economic backdrop, sports and sports-inspired apparel and footwear are faring better, driven in no small part by the ongoing athleisure trend. Offering ...

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    Country Report

    Country Report

    Footwear in Singapore

    Apr 2020

    Women’s footwear remained the dominant category in footwear throughout the review period, accounting for more than two thirds of overall footwear value in 2019. While women’s footwear is being influenced by the athleisure trend, the dominance of the ...

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    Country Report

    Country Report

    Sportswear in Singapore

    Apr 2020

    Running continues to gain popularity in Singapore, while fitness clubs and gyms also continue to see increasing visitor numbers as they offer a wide range of classes, from Zumba to yoga. Major fitness clubs include True Fitness and Fitness First, ...

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    Country Report

    Country Report

    Womenswear in Singapore

    Apr 2020

    The streetwear and athleisure trend continues to have an increasingly strong influence on womenswear sales in Singapore. Women appreciate being comfortable in their clothing, while also being influenced by the high levels of exposure to an active ...

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