Singapore

Working from home and home schooling amidst the COVID-19 health crisis in 2020 meant that more people stayed at home, and thus needed to use the household toilet more often. Therefore, there was an increase in demand for toilet care products, with…

Surface care witnessed much stronger retail volume and current value growth than in previous years in 2020. As lockdown and the ongoing threat of COVID-19 caused most people to spend much more time at home during the year, households were cleaned…

Shoe polish, which is the largest category within polishes, saw notable retail volume and current value declines in 2020. The category did not experience the additional demand seen by many other home care categories in this year, as the focus was…

Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to…

Current value sales of home insecticides declined in 2021, as they normalised after a huge spike in sales in 2020. In 2020, as the pandemic emerged and people stayed at home, the number of cases of dengue fever reached a historical record of 35,315…

After seeing dynamic retail volume and current value growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand for home care products and some stockpiling, the industry experienced slight volume and value declines in…

Dishwashing posted dynamic double-digit retail volume and current value growth in dishwashing in 2020. As people spent more time at home due to COVID-19, dishwashing increased exponentially, as home-cooked meals became the norm, given the foodservice…

Bleach was not a popular category in Singapore prior to the pandemic. However, a spike in demand was seen in 2020, with dynamic increases seen in both retail volume and current value terms as consumers used bleach to disinfect their homes due to…

Sales of air care products increased in Singapore in current value terms in 2021, after seeing a decline in 2020. COVID-19 saw consumers prioritise cleaning and hygiene products in 2020, leaving them with little budget left over for air care…

With a wide variety of brands available, as well as a presence across retail channels, organic rice is widely known amongst consumers in Singapore. As such, and with it being relatively more affordable than other organic foods, and a staple food in…

Organic beverages is set to continue to grow in 2021, although from a very low base, as it suffers from general weak consumer sentiment, with consumers prioritising beverages with a more specific health positioning. While 2021 looked set to be a year…

In 2020, when staying at home was the default for working and studying, consumers transferred their snacking habits from work and school to their homes. Furthermore, with heightened health awareness due to COVID-19, consumers were more willing adopt…

As consumers have continued to stay at home more in 2021, including working from home, this has resulted in consumers replicating their foodservice, work or school beverage consumption routines at home. In order to boost their immunity and due to…

From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a…

As plant-based meat brands started entering retail channels in 2020 in an effort to increase their outreach beyond foodservice, which suffered significantly in this year, the rise of meat alternatives has been ongoing and has shown no signs of…

In 2020, milk formula saw a limited impact from the shift from out-of-home to home consumption, unlike many other packaged food categories. This is because babies’ diets are highly specific and milk formula has always been available mainly in the…

FF fruit/vegetable juice has remained the most significant category in FF soft drinks in 2021, appealing to consumers with its health positioning. The COVID-19 pandemic led to an increase in health-consciousness amongst consumers in Singapore in both…

With COVID-19 escalating consumers’ health and awareness, they have been actively looking for products with a health-centric positioning and are willing to pay a premium for these products. BFY packaged food, including reduced sugar, reduced salt and…

After already seeing a strong increase in 2020, BFY reduced sugar instant coffee has continued to see dynamic growth in 2021, as consumers have still spent most of their time working from home. As COVID-19 restrictions meant that consumers continued…

Sports drinks is set to experience an upturn in demand through both off-trade and on-trade channels in 2021, supported by an increasing number of consumers adopting healthy lifestyles. COVID-19 has accelerated the health and wellness trend in…