Singapore

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Savoury Snacks in Singapore

Jul 2022

As Singapore permitted entry for all fully vaccinated visitors from April 2022, it is expected to see the partial but significant recovery of inbound tourism. As seafood snacks primarily consists of premium local brands such as Irvins Salted Egg and…

USD 1,195
Country Report

Spectacles in Singapore

Jun 2022

Restrictions and social distancing measures for significant periods of time in 2020 and 2021 have changed shopping habits worldwide, which means that an e-commerce presence is a must for optical goods stores to compete in an increasingly busy…

USD 990
Country Report

Homewares in Singapore

May 2022

In Singapore, ovenware is traditionally a niche area of homewares. It is not seen as essential in every household, given the limited kitchen space and assortment of dishes that can be prepared using this item. In addition, Asian cuisine generally…

USD 1,195
Country Report

Wipes in Singapore

Apr 2022

Home seclusion and a shift to hybrid working were impactful for value sales in 2021, but purchasing habits were also influential in terms of the exploding popularity of baby wipes. Watsons, a health and beauty retailer, sells its eponymous private…

USD 1,195
Country Report

Coffee in Singapore

Jan 2022

While some recovery is expected for foodservice sales of coffee in Singapore in 2021, the year is proving to be rather challenging, with new restrictions for dine-in being implemented in the July. However, prior to this, when dine-in services were…

USD 1,195
Country Report

Home Video in Singapore

Jul 2022

The pandemic proved to drive sales in home video. It saw a strong performance as consumers were stuck at home due to COVID-19 restrictions. This led them to seek out purchases for better home entertainment experiences. With things returning to normal…

USD 990
Country Report

Sugar Confectionery in Singapore

Jul 2022

With consumers going out for school, work and recreation amidst the lifting of COVID-19 movement restrictions, the demand for throat soothers and breath fresheners is likely to increase. This is because greater mobility will increase consumers’…

USD 1,195
Country Report

Snacks in Singapore

Jul 2022

In 2021, snacks was anticipated to see slower retail current value growth than in 2020, given that at-home consumption was expected to dwindle along with the reopening of the economy and the lifting of movement restrictions. The 2021 performance was…

USD 2,450
Country Report

Rtds in Singapore

Jul 2022

Recording significant declines through on-trade in 2020, RTDs continued to struggle to recover through this channel in 2021 for a number of reasons. The Circuit Breaker introduced in Singapore to address rising cases of COVID-19 resulted in the…

USD 1,195
Country Report

Experiential Luxury in Singapore

Jul 2022

A return to strong growth for experiential luxury was evident in 2021 with further momentum expected over 2022. 2021 witnessed an increase in tourist numbers into Singapore due to the Vaccinated Travel Lane scheme with other participating countries…

USD 1,195
Country Report

Deodorants in Singapore

May 2022

For the consumer base in Singapore, applying deodorant is part of their daily routine, and not contingent on their level of activity. Although multiple applications of deodorant may be the norm if an individual is heading out to socialise or…

USD 1,195
Country Report

Sanitary Protection in Singapore

Apr 2022

In 2021, there was no adverse impact on overall demand in sanitary protection from COVID-19. However, pantyliners showed a retail volume decline. Hybrid work modes and a decline in the amount of time spent outside the home led to a corresponding…

USD 1,195
Country Report

Retailing in Singapore

Mar 2022

The impact of restrictions was not consistent across all channels within retailing in Singapore. In 2021, strict movement restrictions resulted in a decline in retail salespeople. Malaysian staff members are commonplace in several retailing channels,…

USD 2,450
Country Report

Convenience Stores in Singapore

Mar 2022

Convenience store operators are focusing on adjusting their offer to meet the needs of adults following home-based working arrangements. To curb the spread of COVID-19, the local government sought to limit the number of employees in the workplace,…

USD 1,195
Country Report

Sportswear in Singapore

Jan 2022

The pandemic accelerated the trends of casualisation and athleisure. In 2020, mandatory home seclusion, remote working and the significant decline in social activities removed the need for formal or very smart clothing. However, even with more…

USD 1,195
Country Report

Hot Drinks in Singapore

Jan 2022

Up until August 2021, social distancing measures to curb the spread of COVID-19 remained in place in Singapore, particularly after the emergence of several clusters which prompted the government to implement stricter control measures in July 2021. As…

USD 2,450
Country Report

Bleach in Singapore

Jan 2022

Bleach was not a popular category in Singapore prior to the pandemic. However, a spike in demand was seen in 2020, with dynamic increases seen in both retail volume and current value terms as consumers used bleach to disinfect their homes due to…

USD 1,195
Country Report

Organic Beverages in Singapore

Jan 2022

Organic beverages is set to continue to grow in 2021, although from a very low base, as it suffers from general weak consumer sentiment, with consumers prioritising beverages with a more specific health positioning. While 2021 looked set to be a year…

USD 990
Country Report

Dairy Packaging in Singapore

Jul 2022

The government-mandated shutdown of Singapore’s hospitality industry for an extended period at the peak of the COVID-19 pandemic during 2020 motivated many Singaporeans to focus more on preparing their own meals from scratch at home using fresh…

USD 990
Country Report

Mobile Phones in Singapore

Jul 2022

Consumers are now more optimistic about their financial outlook, and are more willing to spend on products and upgrades as the economy recovers from COVID-19. Smartphone usage has shot up since the onset of the pandemic, with many consumers using…

USD 990
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