Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Toilet Care in Singapore

Jan 2022

Working from home and home schooling amidst the COVID-19 health crisis in 2020 meant that more people stayed at home, and thus needed to use the household toilet more often. Therefore, there was an increase in demand for toilet care products, with…

USD 1,195
Country Report

Surface Care in Singapore

Jan 2022

Surface care witnessed much stronger retail volume and current value growth than in previous years in 2020. As lockdown and the ongoing threat of COVID-19 caused most people to spend much more time at home during the year, households were cleaned…

USD 1,195
Country Report

Polishes in Singapore

Jan 2022

Shoe polish, which is the largest category within polishes, saw notable retail volume and current value declines in 2020. The category did not experience the additional demand seen by many other home care categories in this year, as the focus was…

USD 1,195
Country Report

Laundry Care in Singapore

Jan 2022

Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to…

USD 1,195
Country Report

Home Insecticides in Singapore

Jan 2022

Current value sales of home insecticides declined in 2021, as they normalised after a huge spike in sales in 2020. In 2020, as the pandemic emerged and people stayed at home, the number of cases of dengue fever reached a historical record of 35,315…

USD 1,195
Country Report

Home Care in Singapore

Jan 2022

After seeing dynamic retail volume and current value growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand for home care products and some stockpiling, the industry experienced slight volume and value declines in…

USD 2,750
Country Report

Dishwashing in Singapore

Jan 2022

Dishwashing posted dynamic double-digit retail volume and current value growth in dishwashing in 2020. As people spent more time at home due to COVID-19, dishwashing increased exponentially, as home-cooked meals became the norm, given the foodservice…

USD 1,195
Country Report

Bleach in Singapore

Jan 2022

Bleach was not a popular category in Singapore prior to the pandemic. However, a spike in demand was seen in 2020, with dynamic increases seen in both retail volume and current value terms as consumers used bleach to disinfect their homes due to…

USD 1,195
Country Report

Air Care in Singapore

Jan 2022

Sales of air care products increased in Singapore in current value terms in 2021, after seeing a decline in 2020. COVID-19 saw consumers prioritise cleaning and hygiene products in 2020, leaving them with little budget left over for air care…

USD 1,195
Country Report

Organic Packaged Food in Singapore

Jan 2022

With a wide variety of brands available, as well as a presence across retail channels, organic rice is widely known amongst consumers in Singapore. As such, and with it being relatively more affordable than other organic foods, and a staple food in…

USD 990
Country Report

Organic Beverages in Singapore

Jan 2022

Organic beverages is set to continue to grow in 2021, although from a very low base, as it suffers from general weak consumer sentiment, with consumers prioritising beverages with a more specific health positioning. While 2021 looked set to be a year…

USD 990
Country Report

Naturally Healthy Packaged Food in Singapore

Jan 2022

In 2020, when staying at home was the default for working and studying, consumers transferred their snacking habits from work and school to their homes. Furthermore, with heightened health awareness due to COVID-19, consumers were more willing adopt…

USD 990
Country Report

Naturally Healthy Beverages in Singapore

Jan 2022

As consumers have continued to stay at home more in 2021, including working from home, this has resulted in consumers replicating their foodservice, work or school beverage consumption routines at home. In order to boost their immunity and due to…

USD 990
Country Report

Health and Wellness in Singapore

Jan 2022

From April 2020, Singapore residents were required to stay at home as much as possible to prevent COVID-19 community transmission, leading to an increase in home consumption of packaged food and beverages. At the same time, with COVID-19 having a…

USD 2,450
Country Report

Free From in Singapore

Jan 2022

As plant-based meat brands started entering retail channels in 2020 in an effort to increase their outreach beyond foodservice, which suffered significantly in this year, the rise of meat alternatives has been ongoing and has shown no signs of…

USD 990
Country Report

Fortified/Functional Packaged Food in Singapore

Jan 2022

In 2020, milk formula saw a limited impact from the shift from out-of-home to home consumption, unlike many other packaged food categories. This is because babies’ diets are highly specific and milk formula has always been available mainly in the…

USD 990
Country Report

Fortified/Functional Beverages in Singapore

Jan 2022

FF fruit/vegetable juice has remained the most significant category in FF soft drinks in 2021, appealing to consumers with its health positioning. The COVID-19 pandemic led to an increase in health-consciousness amongst consumers in Singapore in both…

USD 990
Country Report

Better For You Packaged Food in Singapore

Jan 2022

With COVID-19 escalating consumers’ health and awareness, they have been actively looking for products with a health-centric positioning and are willing to pay a premium for these products. BFY packaged food, including reduced sugar, reduced salt and…

USD 990
Country Report

Better For You Beverages in Singapore

Jan 2022

After already seeing a strong increase in 2020, BFY reduced sugar instant coffee has continued to see dynamic growth in 2021, as consumers have still spent most of their time working from home. As COVID-19 restrictions meant that consumers continued…

USD 990
Country Report

Sports Drinks in Singapore

Dec 2021

Sports drinks is set to experience an upturn in demand through both off-trade and on-trade channels in 2021, supported by an increasing number of consumers adopting healthy lifestyles. COVID-19 has accelerated the health and wellness trend in…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More