Singapore

As Singapore permitted entry for all fully vaccinated visitors from April 2022, it is expected to see the partial but significant recovery of inbound tourism. As seafood snacks primarily consists of premium local brands such as Irvins Salted Egg and…

Restrictions and social distancing measures for significant periods of time in 2020 and 2021 have changed shopping habits worldwide, which means that an e-commerce presence is a must for optical goods stores to compete in an increasingly busy…

In Singapore, ovenware is traditionally a niche area of homewares. It is not seen as essential in every household, given the limited kitchen space and assortment of dishes that can be prepared using this item. In addition, Asian cuisine generally…

Home seclusion and a shift to hybrid working were impactful for value sales in 2021, but purchasing habits were also influential in terms of the exploding popularity of baby wipes. Watsons, a health and beauty retailer, sells its eponymous private…

While some recovery is expected for foodservice sales of coffee in Singapore in 2021, the year is proving to be rather challenging, with new restrictions for dine-in being implemented in the July. However, prior to this, when dine-in services were…

The pandemic proved to drive sales in home video. It saw a strong performance as consumers were stuck at home due to COVID-19 restrictions. This led them to seek out purchases for better home entertainment experiences. With things returning to normal…

With consumers going out for school, work and recreation amidst the lifting of COVID-19 movement restrictions, the demand for throat soothers and breath fresheners is likely to increase. This is because greater mobility will increase consumers’…

In 2021, snacks was anticipated to see slower retail current value growth than in 2020, given that at-home consumption was expected to dwindle along with the reopening of the economy and the lifting of movement restrictions. The 2021 performance was…

Recording significant declines through on-trade in 2020, RTDs continued to struggle to recover through this channel in 2021 for a number of reasons. The Circuit Breaker introduced in Singapore to address rising cases of COVID-19 resulted in the…

A return to strong growth for experiential luxury was evident in 2021 with further momentum expected over 2022. 2021 witnessed an increase in tourist numbers into Singapore due to the Vaccinated Travel Lane scheme with other participating countries…

For the consumer base in Singapore, applying deodorant is part of their daily routine, and not contingent on their level of activity. Although multiple applications of deodorant may be the norm if an individual is heading out to socialise or…

In 2021, there was no adverse impact on overall demand in sanitary protection from COVID-19. However, pantyliners showed a retail volume decline. Hybrid work modes and a decline in the amount of time spent outside the home led to a corresponding…

The impact of restrictions was not consistent across all channels within retailing in Singapore. In 2021, strict movement restrictions resulted in a decline in retail salespeople. Malaysian staff members are commonplace in several retailing channels,…

Convenience store operators are focusing on adjusting their offer to meet the needs of adults following home-based working arrangements. To curb the spread of COVID-19, the local government sought to limit the number of employees in the workplace,…

The pandemic accelerated the trends of casualisation and athleisure. In 2020, mandatory home seclusion, remote working and the significant decline in social activities removed the need for formal or very smart clothing. However, even with more…

Up until August 2021, social distancing measures to curb the spread of COVID-19 remained in place in Singapore, particularly after the emergence of several clusters which prompted the government to implement stricter control measures in July 2021. As…

Bleach was not a popular category in Singapore prior to the pandemic. However, a spike in demand was seen in 2020, with dynamic increases seen in both retail volume and current value terms as consumers used bleach to disinfect their homes due to…

Organic beverages is set to continue to grow in 2021, although from a very low base, as it suffers from general weak consumer sentiment, with consumers prioritising beverages with a more specific health positioning. While 2021 looked set to be a year…

The government-mandated shutdown of Singapore’s hospitality industry for an extended period at the peak of the COVID-19 pandemic during 2020 motivated many Singaporeans to focus more on preparing their own meals from scratch at home using fresh…

Consumers are now more optimistic about their financial outlook, and are more willing to spend on products and upgrades as the economy recovers from COVID-19. Smartphone usage has shot up since the onset of the pandemic, with many consumers using…