Singapore

Singaporean consumers have one of the highest income levels and discretionary spending power in Asia Pacific. Growth in per capita gross income and consumer expenditure is expected to pick up in the short term, after slowdowns in 2016 and 2017. The ...

In Singapore, cats are starting to share the spotlight with dogs, as there is a growing interest in owning a pet cat. Singapore has seen growing interest in cats, as seen in the rising number of cat cafés, with the domestic cat population growing ...

With the growing focus on health improvement and pet humanisation, dog owners are willing to pay more to feed their dogs with healthier food, as they are seen as family members. Products that are claimed to be grain-free, natural or containing ...

As with dogs and cats, small mammals are increasingly desired to provide companionship. Small mammals like hamsters, guinea pigs and rabbits, which are considered to be an introduction to the pet-owning experience, are enjoying popularity among ...

The trend to humanise pets is increasing in Singapore. The pets are becoming like a family member that owners look forward to seeing after a long day at work. Pet owners want the best for their pets and are willing to splurge on their pets just as a ...

Apart from changing the mode of purchase, technology has also changed the type of pet products sought by customers. The smartphone and internet connectivity have played a major role in enabling these changes. As Singaporeans are increasingly more ...

The ongoing health and wellness trend has had a positive impact on baby and child-specific products. Consumers are drawn to “natural”, “organic” and “sensitive” claims, with an expectation that the products will prevent skin irritation. Manufacturers...

In 2018, bath and shower posted moderate growth, largely driven by body wash/shower gel. Value sales of bar soap declined further in 2018 as liquid soap and body wash/shower gel continued to replace the need for bar soap with their convenience. ...

In 2018, colour cosmetics was vibrant with the continuous introduction of new brands by multilabel beauty retailers such as Sephora and online marketplaces such as Qoo10, Lazada and Shopee. Although not all brands perform well in terms of sales due ...

In 2018, sales of deodorants saw less steep decline compared to the previous two years, largely impacted by discount promotions in mass channels. Over the forecast period, however, sales are expected to grow due to the new product developments and ...

Sales of hair removers/bleaches remained stagnant in 2018 and are expected to continue their sluggish performance over the forecast period. These products continue to be under threat from aesthetic and clinical hair removal services, as well as ...

In Singapore, premium fragrances achieve higher value sales than mass fragrances. Unlike neighbouring Malaysia, mass fragrances are not in significant demand: celebrity fragrances do not charm Singaporeans’ sophisticated taste. Mass brands with ...

In 2018, growth in hair care remained stagnant as consumers’ cautious spending habits persisted and frequent discount promotions in retail prevailed. However, the forecast period is expected to be brighter as the “skinification” trend is leading to ...

As of 2018, personal care products such as hair care, bath and shower, and deodorants play a more significant role in mass segment sales than in the premium segment. The perception of these products as everyday consumables inhibits consumers from ...

Men’s fragrances continues to be the largest sales contributor within men’s grooming, ahead of men’s toiletries and men’s shaving. Although it posted only moderate value growth in 2018, largely due to heavy discount promotions on fragrances in ...

Toothpaste is the leading sales driver in oral care. This is expected to continue over the forecast period, with toothpaste posting the largest actual value sales increase among all oral care products. Mouthwashes/dental rinses and toothbrushes ...

In 2018, beauty and personal care in Singapore continued to register moderate value growth, driven by the flow of new brands that kept the retail scene dynamic and vibrant. Singaporeans are known to strive for novelty value, and their high usage of ...

As of 2018, beauty-orientated categories such as moisturisers and treatments, facial make-up, lip products, liquid/cream/gel/bar cleansers and face masks play a more significant role in premium segment sales than in the mass segment. Consumers’ ...

In 2018, skin care saw slightly faster current value growth than that achieved by overall beauty and personal care, driven by the surge of new brands from within and outside of Singapore which kept the retail scene vibrant. Singaporeans are known to ...

With increasing media coverage of skin damage from air pollution and haze, consumers are intrigued by “protection” care and increasingly eyeing UV protection with high SPF claims. UV and SPF claims are no longer difficult terms, as consumers are ...