Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Consumer Electronics in Singapore

    Oct 2020

    COVID-19 has had a minor negative impact on consumer electronics, stemming from both supply side disruptions and changes in demand patterns....

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    Country Report

    Country Report

    Home Audio and Cinema in Singapore

    Oct 2020

    Sales of home audio and cinema are expected to decline at an accelerated rate of 5% in 2020 compared to 3% in 2019 due to the impact of COVID-19. While some consumers have responded to the circuit breaker period by investing in home improvements and ...

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    Country Report

    Country Report

    Wearable Electronics in Singapore

    Oct 2020

    Sales of wearables are expected to remain dynamic despite COVID-19, with growth of 14% in 2020 compared to 15% in 2019. With gyms closed, consumers forced to spend more time indoors, and exercise routines decimated, many consumers felt the need to ...

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    Country Report

    Country Report

    Imaging Devices in Singapore

    Oct 2020

    2020 will see sales of imaging devices fall sharply by 13% due to a huge drop in production in Q1, as well as a huge drop in shipments, with mirrorless cameras particularly badly hit. On the demand side, with travel at a standstill, restrictions on ...

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    Country Report

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    Computers and Peripherals in Singapore

    Oct 2020

    The impact of COVID-19 on computer and peripheral sales is set to be largely positive, with the steep decline of 4% that was registered in 2019 expected to slow to a decline of only 2% in 2020. This is being led by the shift towards working from home...

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    Home Video in Singapore

    Oct 2020

    With sales of home video already showing a minor decline, the impact of COVID-19 is worsening the situation, with overall sales expected to fall by 4% compared to 1% in 2019. While consumers spent more time in their homes during the circuit breaker ...

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    Country Report

    Country Report

    Mobile Phones in Singapore

    Oct 2020

    After a period of positive volume growth, 2020 will see sales of mobile phones drop back by 3%. COVID-19 had a negative impact on mobile phone sales, with the ensuing concerns about financial security causing many to postpone expenditure on expensive...

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    Country Report

    Country Report

    Portable Players in Singapore

    Oct 2020

    COVID-19 is set to have a mixed impact on portable players, with portable media players of all kinds showing a steeper decline, while wireless speakers continue to perform strongly, boosted by a growing focus on simple-to-install home entertainment....

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    Country Report

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    In-Car Entertainment in Singapore

    Oct 2020

    2020 is set to see decline deepen slightly, with sales expected to fall by 9% by volume compared to an already swift decline of 8% in 2019. Demand for in-car entertainment is suffering from long term decline as sales lose out to built-in navigation ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Singapore

    Oct 2020

    High per capita income levels and a growing wealthy consumer segment will continue to support demand for luxury, and discretionary goods and services. However, Singapore’s income gap is set to remain large by global standards over 2020-2040, due to ...

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    Country Report

    Country Report

    Car Rental (Destination) in Singapore

    Oct 2020

    The Singapore government banned short-term visitor arrivals into Singapore from March 2020. This is expected to significantly impact international car rental players in 2020, such as Hertz and Avis, which are traditionally more reliant on short-term ...

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    Airlines in Singapore

    Oct 2020

    In the effort to curb the spread of COVID-19 cases into Singapore, Singaporeans were advised from 18 March 2020 to defer all travel abroad with immediate effect. The government gradually implemented stricter measures preventing residents from leaving...

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    Country Report

    Country Report

    Tourism Flows in Singapore

    Oct 2020

    In January 2020, Singapore imposed travel restrictions on those travelling from Wuhan, China, and advised all local consumers to defer travel plans to the Hubei province. Singapore was the first few high-profile countries with a significant number of...

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    Country Report

    Country Report

    Travel in Singapore

    Oct 2020

    The spread of COVID-19 prompted the implementation of unprecedented measures in Singapore, such as a ban on short-term visitor arrivals and advising against non-essential travel for residents. Singapore tourism arrivals and departures have, for the ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Singapore

    Oct 2020

    With the spread of COVID-19 in international and regional destinations and countries imposing strict travel restrictions since March 2020, this seriously dampened the travel sentiments of Singapore residents. The Singapore government has also advised...

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    Country Report

    Country Report

    Lodging in Singapore

    Oct 2020

    With the unprecedented impact of the COVID-19 pandemic adversely impacting the tourism industry, Singapore’s lodging industry will be disrupted by the sharp drop in incoming arrivals to Singapore in 2020. The dramatic drop in arrivals from March 2020...

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    Country Report

    Country Report

    Spirits in Singapore

    Sep 2020

    2019 saw the continued increase in popularity of cocktails in Singapore. The country represented one of the global cocktail capitals, with creative cocktails becoming increasingly popular. This was also supported by the craft trend. Other than ...

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    Country Report

    Wine in Singapore

    Sep 2020

    The growth of sparkling wine in 2019 was mainly driven by other sparkling wine, particularly prosecco, which has gained greater consumer awareness and is popular due to its lower price than alternatives such as Champagne. In on-trade establishments, ...

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    Country Report

    Country Report

    Alcoholic Drinks in Singapore

    Sep 2020

    Sales in on-trade establishments have been severely affected by social distancing measures and lockdown restrictions arising from COVID-19. In April 2020, with the implementation of “Circuit Breaker” (CB) measures, all on-trade establishments could ...

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    Country Report

    Country Report

    Cider/Perry in Singapore

    Sep 2020

    The volume growth of cider/perry slowed from previous years and started to stagnate in 2019. The performance of the category was hurt by its increasing maturity, and strong competition from other alcoholic drinks categories, such as beer and RTDs. ...

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