Singapore

In Singapore, ovenware is traditionally a niche area of homewares. It is not seen as essential in every household, given the limited kitchen space and assortment of dishes that can be prepared using this item. In addition, Asian cuisine generally…

Home seclusion and a shift to hybrid working were impactful for value sales in 2021, but purchasing habits were also influential in terms of the exploding popularity of baby wipes. Watsons, a health and beauty retailer, sells its eponymous private…

While some recovery is expected for foodservice sales of coffee in Singapore in 2021, the year is proving to be rather challenging, with new restrictions for dine-in being implemented in the July. However, prior to this, when dine-in services were…

The pandemic hit the Singaporean economy hard in 2020, leading to rising unemployment levels. This scenario also had a considerable negative impact on spending power for much of the year, as consumers saved their money. As such, Singaporeans focused…

Salons were allowed to function in Singapore for the majority of 2021, and thus consumers did not have to resort to DIY hair removal options such as depilatories, as some people did in 2020, although many did not bother with hair removal at all…

Major hypermarket players are considering the idea of providing specialised products and services in this retail format and attracting potential consumers through physical experiences. This strategy is in stark contrast to the grocery trend of retail…

The new norm of remote working and studying, and staying indoors to reduce social interactions during the pandemic, led to a significant decline in demand for and purchases of footwear for men, women and children in 2020. The main products dragging…

Working from home and home schooling amidst the COVID-19 health crisis in 2020 meant that more people stayed at home, and thus needed to use the household toilet more often. Therefore, there was an increase in demand for toilet care products, with…

While economic uncertainty was the prevailing theme of 2020 and 2021, it is not entirely correct to associate variety stores with the lower socio-economic classes. Compared to mid-range outlets, retailers targeting low-income earners have struggled…

Despite the pandemic, homeshopping recorded a fairly stable performance in 2021 in line with the review period as a whole. Due to the high cost of entry to homeshopping, JML Singapore further strengthened its leadership, while smaller companies under…

After seeing a significant decline in 2020, retail volume and current value sales of jeans are set to increase slightly in 2021, due to the easing of COVID-19 restrictions and higher vaccination rates, giving Singapore residents more opportunities to…

The onset of the pandemic led to exponential growth in fashion face masks (considered under other apparel accessories) as protective gear to prevent the spread of the COVID-19 virus and reduce its transmission. In 2020, various fashion players, both…

Foodservice continues to face a challenging environment in 2021. Although Singapore has managed to maintain fairly low numbers of COVID-19, foodservice operations remain restricted in 2021, with limited capacity in terms of group sizes and strict…

Surface care witnessed much stronger retail volume and current value growth than in previous years in 2020. As lockdown and the ongoing threat of COVID-19 caused most people to spend much more time at home during the year, households were cleaned…

Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to…

Current value sales of home insecticides declined in 2021, as they normalised after a huge spike in sales in 2020. In 2020, as the pandemic emerged and people stayed at home, the number of cases of dengue fever reached a historical record of 35,315…

Dishwashing posted dynamic double-digit retail volume and current value growth in dishwashing in 2020. As people spent more time at home due to COVID-19, dishwashing increased exponentially, as home-cooked meals became the norm, given the foodservice…

For the consumer base in Singapore, applying deodorant is part of their daily routine, and not contingent on their level of activity. Although multiple applications of deodorant may be the norm if an individual is heading out to socialise or…

In 2021, there was no adverse impact on overall demand in sanitary protection from COVID-19. However, pantyliners showed a retail volume decline. Hybrid work modes and a decline in the amount of time spent outside the home led to a corresponding…

The impact of restrictions was not consistent across all channels within retailing in Singapore. In 2021, strict movement restrictions resulted in a decline in retail salespeople. Malaysian staff members are commonplace in several retailing channels,…