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Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Country Report

    Dishwashers in Singapore

    Jan 2020

    Dishwashers are often perceived to be non-essential appliances amongst smaller households, which prefer instead to spend their money on automatic washing machines or fridge freezers, particularly when they have the affordable option of washing dishes...

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    Country Report

    Country Report

    Refrigeration Appliances in Singapore

    Jan 2020

    Refrigeration appliances recorded stable demand in Singapore in 2019, driven by the largest category of fridge freezers. This continues to be a popular format amongst many local consumers as it offers dual functionality and takes up less space in the...

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    Country Report

    Country Report

    Air Treatment Products in Singapore

    Jan 2020

    Singapore is a fairly mature market for air treatment products due to the high penetration of the largest categories of cooling fans and split air conditioners and sluggish population growth, resulting in low positive volume demand in 2019. However, ...

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    Country Report

    Country Report

    Personal Care Appliances in Singapore

    Jan 2020

    Personal care appliances recorded an improved performance in 2019, driven by the strong growth experienced by the largest category of hair care appliances. The latter received a boost in 2019 following the excitement surrounding the launch of Dyson’s...

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    Country Report

    Country Report

    Microwaves in Singapore

    Jan 2020

    Microwaves continued to be dominated by the freestanding format in Singapore in 2019, offering convenience for both cooking and flexibility as to where it can be placed in the kitchen due to its size. However, concerns remain amongst some consumers ...

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    Country Report

    Country Report

    Home Laundry Appliances in Singapore

    Jan 2020

    Home laundry appliances recorded low but positive retail volume growth in 2019, driven by the largest category of freestanding automatic washing machines, with top-loading models and medium capacity of 6.0-8.9kg being the most popular. Freestanding ...

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    Country Report

    Country Report

    Small Cooking Appliances in Singapore

    Jan 2020

    Demand for small cooking appliances remained steady in Singapore in 2019, driven by a number of products that are deemed to be essential by local consumers. Rice steamers, kettles and other small cooking appliances remained the most popular in terms ...

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    Country Report

    Country Report

    Consumer Appliances in Singapore

    Jan 2020

    Despite some maturity shown by major appliances such as home laundry appliances, large cooking appliances and refrigeration appliances due to their high penetration and longer replacement cycles, consumer appliances recorded a marginally stronger ...

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    Country Report

    Country Report

    Large Cooking Appliances in Singapore

    Jan 2020

    Large cooking appliances recorded stable demand in 2019, supported by the dominant built-in hobs, which also recorded the highest retail volume growth, followed by built-in cooker hoods. These appliances often retail as bundles from a single brand, ...

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    Country Report

    Country Report

    Vacuum Cleaners in Singapore

    Jan 2020

    Vacuum cleaners continued to record stable demand in Singapore in 2019, supported by the most popular cylinder and stick formats. Cylinder vacuum cleaners recorded the slower growth as it has a high penetration rate in local households; these ...

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    Country Report

    Country Report

    Food Preparation Appliances in Singapore

    Jan 2020

    Food preparation appliances experienced stagnant demand in 2019, as these products are not deemed essential or crucial to the running of a kitchen in Singapore. New households in particular, prefer to invest in major appliances such as fridge ...

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    Country Report

    Bottled Water in Singapore

    Dec 2019

    Bottled water continued to see positive growth in 2019, driven by increased consumption as consumers continue to shift away from sugar-laden beverages. While still bottled water remains dominant, other subcategories of bottled water such as flavoured...

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    Country Report

    Country Report

    Energy Drinks in Singapore

    Dec 2019

    Regular energy drinks posts slower volume sales growth in 2019 compared to previous years. Increasing consumer awareness of the negative impact of excessive sugar consumption may lead to consumers drinking fewer regular energy drinks, which typically...

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    Country Report

    Country Report

    Asian Speciality Drinks in Singapore

    Dec 2019

    In 2019, Asian speciality drinks continued to decline amidst the hastening shift towards lower sugar beverages. Unlike other soft drinks categories that have seen greater shift towards lower sugar beverages within their product portfolios, many Asian...

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    Country Report

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    RTD Tea in Singapore

    Dec 2019

    RTD tea has benefited from the healthy living trend, as consumers are attracted by the functional benefits of tea. At the same time, manufacturers are pushing for more products with lower sugar content both in terms of product innovation as well as ...

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    Country Report

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    Soft Drinks in Singapore

    Dec 2019

    While overall soft drinks volume sales remain relatively stagnant in 2019, some categories have seen signs of recovery after a few years of decline due to health sentiments among consumers. With manufacturers actively expanding their portfolios with ...

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    Country Report

    Country Report

    Concentrates in Singapore

    Dec 2019

    Retail volume and value sales for liquid concentrates continued to decline in 2019. Driven by a desire for healthier or lower sugar options, consumers are choosing to consume RTD drinks instead, given the lack of product innovation within liquid ...

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    Country Report

    Country Report

    Sports Drinks in Singapore

    Dec 2019

    After a few years of decline, sports drinks is seeing growth in 2019, driven by aggressive promotions by leading brands, 100Plus and Pocari Sweat. While previously the brands commonly promoted their products with price discounts in retail and ...

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    Country Report

    Country Report

    Juice in Singapore

    Dec 2019

    Juices volume sales continue to see decline in 2019, as has been the case in the past few years, due to rising consumer awareness of the high sugar content in juice. As consumers switch to other lower-sugar beverages such as RTD tea and bottled ...

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    Country Report

    Country Report

    RTD Coffee in Singapore

    Dec 2019

    As consumers develop an increasingly sophisticated taste for coffee, RTD coffee has also seen innovation that is geared towards appealing to this increasingly sophisticated taste. For example, international player Nestlé Singapore Pte Ltd launched a ...

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