Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Future Demographic

    Future Demographic

    Singapore in 2030: The Future Demographic

    Mar 2019

    Positive, yet declining, natural change and net migration will ensure that Singapore’s population grows at a decelerating rate up to 2030. Ageing, compounded by falling birth rates and increasing life expectancy, will continue to shape the ...

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2019

    Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Mar 2019

    Asia Pacific is by far the largest market for major appliances globally, and will remain so. Growth is mainly generated in emerging countries such as China, India and Vietnam, while the market shows stagnation in countries such as Japan and Hong ...

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    Country Report

    Country Report

    Apparel Accessories in Singapore

    Mar 2019

    Apparel accessories is a highly fashion-driven category. This fact is underlined by the relatively strong performance of scarves at the end of the review period. Scarves offers relatively little functional value in the Singaporean climate, but ...

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    Country Report

    Country Report

    Childrenswear in Singapore

    Mar 2019

    A growing number of established international brands are targeting the Singaporean childrenswear market. Factors such as maturity in adult clothing categories and rising purchasing power available per child are encouraging manufacturers to develop ...

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    Country Report

    Country Report

    Footwear in Singapore

    Mar 2019

    The general trend towards sportswear, as growing numbers of consumers engage in regular exercise and sporting activity, is a particularly prominent feature of footwear. As well as purchasing sports footwear for use in sport and exercise, consumers ...

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    Country Report

    Country Report

    Hosiery in Singapore

    Mar 2019

    As in many apparel and footwear categories, the rise of internet retailing is exerting a significant influence on the development of hosiery. Indeed, the facts that consumers feel less need to try on hosiery before purchase and that hosiery products ...

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    Country Report

    Country Report

    Jeans in Singapore

    Mar 2019

    Jeans is being hit by the emergence of a growing range of alternative products, especially for female consumers. The increasing numbers of consumers engaging in regular exercise, from sporting activity to yoga, are contributing to a growing ...

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    Country Report

    Country Report

    Menswear in Singapore

    Mar 2019

    Menswear players worked to refresh their brand images towards the end of the review period. Benjamin Parker revamped its stores with café shop concepts, while G2000 is focusing on the development of its product offer, moving beyond its reputation for...

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    Country Report

    Country Report

    Apparel and Footwear in Singapore

    Mar 2019

    The impact of an increase in the number of people engaging in regular exercise and sporting activity and the associated development of the athleisure trend were prominent features of the Singaporean apparel and footwear market in 2018. Nike and ...

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    Country Report

    Country Report

    Sportswear in Singapore

    Mar 2019

    While internet retailing continues to expand, sportswear retailers are still working to take advantage of the potential to develop unique in-store experiences that make a significant contribution to brand development. Puma Singapore is still focusing...

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    Country Report

    Country Report

    Womenswear in Singapore

    Mar 2019

    Japanese retailer, MUJI, opened its Singapore flagship store, featuring a space called Open MUJI, in July 2017. Moreover, Zara and Pull& Bear revamped their stores, creating larger spaces, in VivoCity towards the end of the review period. ...

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    Country Report

    Country Report

    Coffee in Singapore

    Mar 2019

    Increasing taste sophistication among young consumers and a growing café culture contributed towards premiumisation in on-trade outlets in 2018, with a shift from standard fresh ground coffee to premium coffee beans such as single-origin coffee and ...

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    Country Report

    Country Report

    Other Hot Drinks in Singapore

    Mar 2019

    Buoyed by government encouragement, the healthy living trend reached other hot drinks, with product innovation turning to sugar reduction in 2018. After releasing its reduced sugar Milo Gao Siew Dai in 2017, Milo brand owner Nestlé Singapore was ...

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    Country Report

    Country Report

    Hot Drinks in Singapore

    Mar 2019

    Hot drinks recorded modest retail volume growth in 2018, with products which meet consumer demand for health and convenience becoming increasingly popular, including green tea and fresh ground coffee pods. In coffee, fresh ground coffee pods recorded...

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    Country Report

    Country Report

    Tea in Singapore

    Mar 2019

    Green tea recorded strong retail volume and value growth in 2018, boosted by the healthy living trend among tea consumers. Green tea is valued as a healthier alternative to sweetened beverages and as a stimulant for mental functions, and is believed ...

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    Country Report

    Country Report

    Asian Speciality Drinks in Singapore

    Mar 2019

    Asian speciality drinks continued its steady volume decline in 2018, influenced by the healthy living trend of local consumers. Flavours of packaged Asian speciality drinks such as Grass Jelly, Sugarcane and Bandung traditionally have a high sugar ...

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    Country Report

    Country Report

    Bottled Water in Singapore

    Mar 2019

    Bottled water witnessed strong volume growth in both off-trade and on-trade terms in 2018, boosted by the healthy living trend amongst local consumers. Health-conscious Singaporeans began to switch from soft drinks perceived to be sugar-laden such as...

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    Country Report

    Country Report

    Carbonates in Singapore

    Mar 2019

    Carbonates continued its overall decline in 2018, negatively impacted by growing health-consciousness amongst consumers in Singapore. An increasing number of consumers perceive carbonates to be too high in sugar and switched to alternative soft ...

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    Country Report

    Country Report

    Concentrates in Singapore

    Mar 2019

    Liquid concentrates witnessed a continued steep decline due to consumer concerns over its high sugar content. The thickness in the colour of concentrates further reinforces the perception amongst consumers of it being thick, sweet and full of sugar. ...

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