Singapore

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Singapore StatisticsConsumer Lifestyles in SingaporeSingapore Country BriefingsFuture Demographics: Singapore in 2030

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    Spectacles in Singapore

    Jul 2021

    When Singapore entered the circuit breaker lockdown from April to June 2020, only essential services and businesses were allowed to operate. Although optical shops is considered an essential business, regulations, such as shortened opening hours and ...

    US$990
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    Eyewear in Singapore

    Jul 2021

    In 2021, eyewear in Singapore is set to see a moderate recovery from the declines experienced in 2020 due to the onset of the COVID-19 pandemic. Spectacles and contact lenses are expected to recover more strongly than sunglasses due to their ...

    US$1,210
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    Country Report

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    Sunglasses in Singapore

    Jul 2021

    With travel restrictions existing globally to contain the spread of the pandemic, Singaporeans have been advised to defer all travel abroad until further notice. With the outlook for travel strongly unlikely to return to normal within 2021, footfall ...

    US$990
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    Contact Lenses and Solutions in Singapore

    Jul 2021

    The pandemic restrictions, including extended home seclusion and the closure of schools and offices, has led to consumers spending more time indoors and at home. The limited time spent in front of other people has reduced the need to be glasses-free ...

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    Bags and Luggage in Singapore

    Jul 2021

    With the outlook for travel looking unlikely to return to normal within 2021, footfall in luggage retailers is expected to remain limited. The is due to the reduction in tourist numbers, as well as domestic consumers who are unlikely to purchase ...

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    Watches in Singapore

    Jul 2021

    High watches is set to experience a faster recovery than other categories within watches due to the resilient nature of the category, (which is historically known to bounce back after economical disturbances). In addition, the global value of exports...

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    Personal Accessories in Singapore

    Jul 2021

    The personal accessories market in 2021 is set to see a moderate recovery from the decline seen in 2020 due to the impact of COVID-19. While the outlook for travel remains gloomy leaving little room for inbound tourist spending, domestic consumption ...

    US$1,210
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    Country Report

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    Writing Instruments in Singapore

    Jul 2021

    Despite closures of schools and offices during the pandemic, which resulted in reduced need for writing instruments, sales of writing instruments were less negatively affected than other personal accessories categories. These items are considered ...

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    Jewellery in Singapore

    Jul 2021

    As Singapore stepped into recovery from the pandemic, social gatherings and events have slowly been resuming, albeit with limitations in place. At the end of April 2021, capacity limits for marriage solemnisations, wedding receptions, and live ...

    US$990
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    Ice Cream and Frozen Desserts in Singapore

    Jul 2021

    In 2020 when consumers were required to stay at home as much as possible to curb the transmission of COVID-19, bulk dairy ice cream was increasingly purchased for sharing at home, thus leading to double-digit growth in retail volume and value sales. ...

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    Sugar Confectionery in Singapore

    Jul 2021

    Prior to 2020, some sugar confectionery categories had been stagnant or declining, owing to the government’s ongoing efforts to promote a healthier lifestyle through lowering sugar intake, thus encouraging less consumption of products such as boiled ...

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    Chocolate Confectionery in Singapore

    Jul 2021

    Boxed assortment products are traditionally positioned around gifting. In 2020 when social distancing measures were enforced and thus gatherings were forbidden, there was a dip in demand for gifting products such as boxed assortments. This explains ...

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    Savoury Snacks in Singapore

    Jul 2021

    Tourism-tied savoury snacks – products that target international tourists who want to purchase Singapore signature snacks as gifts such as Irvins and The Golden Duck potato and fish skin chips – suffered drastically in terms of retail volume and ...

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    Gum in Singapore

    Jul 2021

    Gum sales in Singapore have been in decline for years due to low demand and high barriers to trade posed by the Regulation of Imports and Exports (Chewing Gum) Regulations. Previously only Wrigley's Orbit chewing gum has been licensed for importing ...

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    Sweet Biscuits, Snack Bars and Fruit Snacks in Singapore

    Jul 2021

    In 2020 when staying at home was the default working and studying mode, consumers transferred their snacking habit from work and schools to their home, resulting in abnormally high growth in terms of retail volume and value sales for snack options ...

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    Mobility in Singapore

    Jul 2021

    New car sales are forecast to remain limited by high taxes and regulations on car ownership, although incentives for green vehicle buyers are expected to stimulate demand for electric vehicles. Mass transport and shared mobility are expected to ...

    US$250
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    Tobacco Free Oral Nicotine in Singapore

    Jun 2021

    Tobacco free oral nicotine is banned in Singapore. Under the Control of Sale of Tobacco Products in Singapore law, sales, usage and promotion of tobacco alternative products such as tobacco free oral nicotine are prohibited. Anyone found guilty of ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Singapore

    Jun 2021

    Smokeless tobacco is banned in Singapore. Under the Control of Sale of Tobacco Products in Singapore law, sales, usage and promotion of tobacco alternative products such as electronic cigarettes are prohibited. Anyone found guilty of importing, ...

    US$990
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    Tobacco in Singapore

    Jun 2021

    Tobacco sees positive growth in retail volume terms. With the Government’s ‘circuit breaker’ measures kick in as to curb community COVID-19 transmission, Singaporeans are asked to work and study from home. Home seclusion induces stress in some people...

    US$2,100
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    Country Report

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    Cigars, Cigarillos and Smoking Tobacco in Singapore

    Jun 2021

    Cigars and cigarillos saw positive growth in retail volume terms in 2020. As the government’s efforts to curb community COVID-19 transmission, restrictions on cross-border movements were implemented. As a result, outbound travel became essentially ...

    US$990
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