The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Paraguay.
Paraguay’s consumption of tobacco declined once again in 2022 as smoking prevalence continued to fall. The increased awareness of the harmful effects of smoking on health, anti-tobacco policies, such as bans on advertising, the inclusion of health…
Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2022. The removal of COVID-19 restrictions enabled consumers to release pent-up demand, with sales also boosted by the return of tourism. Consumers craved…
Drugs smuggling and money laundering are having a destabilising effect on Paraguay. Although reliance on agriculture is large, the economy is expected to perform better than peers in the long run. Ageing is not an issue and the attractions of…
The snacks market is set to record positive growth in 2023 in a continuation from 2022 due to the reopening of society and resumption of pre-pandemic activities. Nonetheless, poverty and income inequality have been exacerbated by the pandemic leading…
Retailing in Paraguay maintained its bounce back in 2022 from the previous year after the market declined in 2020 due to the global pandemic. The full removal of COVID-19 restrictions and the rollout of vaccines facilitated a greater degree of…
In 2022 the main trend in home care was ongoing activities conducted at home, including working from home, home entertainment and sport in relation to the previous year. In general, categories related to disinfection and surface care posted the…
Tissue and hygiene sales in 2022 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…
The beauty and personal care market sustained strong positive growth in 2022 after recovering from the worst of the pandemic in 2020 and 2021 as pandemic-related restrictions were lifted. However, on a category basis, demand remained slow for…
Total hot drinks sales experienced a mild contraction in 2022 due to a decline in other hot drinks, specifically the national drink yerba mate which comprises the majority of industry sales. While sales of coffee grew, growth was slower than that…
Despite economic instability in the country, sales of soft drinks achieved solid growth in 2022, after contracting in 2021, with consumption surpassing pre-pandemic levels. Carbonates and bottled water remain the most popular categories while RTD tea…
Consumer health grew strongly in 2022 as society reopened in the wake of the pandemic. However, after a moderate rebound in 2021 the economy slowed in 2022 as consumer spending was hampered by rising inflation, which led to rising prices and a…
Volume sales of staple foods contracted in 2022. High inflation and rising unit prices saw consumers reduce the frequency of purchases or switch to lower priced alternatives. Commodities’ prices were also affected by the war in Ukraine, which…
Sales of dairy products and alternatives rebounded across the board in 2022. The complete lifting of COVID-19 restrictions enabled consumers to resume their normal lifestyles and purchasing habits. However, the consumer base for dairy products…
While value sales rose of cooking ingredients and meals rose in 2022, volume sales contracted. High inflation forced consumers to reduce the frequency of purchases. Nevertheless, while poverty and income inequality characterise Paraguay’s small…
The number of households is set to increase moderately in Paraguay over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 9.8% elevating living costs. The…
This report assesses the business environment in Paraguay, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
The report examines the economic landscape of Paraguay and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Paraguay expanded in real terms in 2022, driven by increasing private…