Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Sugar Confectionery in Kenya

    Jul 2021

    Retail volume sales of sugar confectionery declined for the first time in 11 years during 2020, as the pandemic led to the introduction of restrictions on movement that weighed on impulse purchasing and on-the-go consumption. Moreover, the economic ...

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    Gum in Kenya

    Jul 2021

    Retail volume sales of gum declined for the first time in more than a decade during 2020, as restrictions on movement resulted in a decline in impulse purchasing and on-the-go consumption. With restrictions on movement set to ease during 2021, ...

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    Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

    Jul 2021

    Having declined for the first time in many years during 2020, retail volume sales of sweet biscuits, snack bars and fruit snacks will stabilise in 2021, with no more than a marginal decline. There are no significant retail volume sales of fruit ...

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    Chocolate Confectionery in Kenya

    Jul 2021

    Having declined for the first time in a decade during 2020, retail volume sales of chocolate confectionery will see a modest rebound during 2021. Chocolate confectionery is perceived as a luxury by most local consumers, so the economic shock of the ...

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    Ice Cream and Frozen Desserts in Kenya

    Jul 2021

    There was a sharp decline in retail volume sales of ice cream during 2020. Restrictions on movement led to a reduction in impulse purchasing and on-the-go consumption, while the economic impact of COVID-19 caused a reduction in discretionary ...

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    Savoury Snacks in Kenya

    Jul 2021

    Unlike most other types of snacks, retail volume sales of savoury snacks continued to expand during 2020 – albeit at their slowest rate in eight years. Although the economic shock of the pandemic led many local consumers to reduce their discretionary...

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    Cigarettes in Kenya

    Jun 2021

    Due to the outbreak of COVID-19 in 2020, retail volume sales fell, recording a 5% decline compared to only 1% the previous year. In response to the pandemic, the government put restrictions in place to avert the spread of the virus. This included the...

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    Tobacco in Kenya

    Jun 2021

    Tobacco products were negatively impacted by the outbreak of COVID-19 in 2020, leading to volume declines for cigarettes and cigars, cigarillos and smoking tobacco. Manufacturers recorded sales declines following the publication from the World Health...

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    Cigars, Cigarillos and Smoking Tobacco in Kenya

    Jun 2021

    Due to the outbreak of COVID-19 in 2020, many consumers personal incomes were compromised, with pay cuts and job losses impacting spending habits. In addition, with many asked to work from home, financial insecurity increased, with consumers worried ...

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    Hair Care in Kenya

    Jun 2021

    In 2020, authorities took the decision to close salons and beauty parlours around Kenya as part of the national measures adopted to reduce the spread of COVID-19. Salons and beauty parlours are, of course, major consumers of hair care products such ...

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    Fragrances in Kenya

    Jun 2021

    Following the outbreak of COVID-19 in the country, Kenyan authorities advised consumers around the country remain at home as much as possible, limiting their contact with other people in order to curb the spread of the virus through the population. ...

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    Premium Beauty and Personal Care in Kenya

    Jun 2021

    Although the consumption of beauty and personal care products has increased considerably over the review period, disposable incomes took a significant hit in 2020 due to the negative impact of the COVID-19 pandemic. With the COVID-19 pandemic causing...

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    Men's Grooming in Kenya

    Jun 2021

    During the COVID-19 pandemic, consumers in Kenya faced considerable lifestyle changes, with the population advised to remain at home as much as possible, and many businesses forced to close their doors. This affected grooming norms in the country, ...

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    Bath and Shower in Kenya

    Jun 2021

    In 2020, bath and shower registered a notable acceleration of both retail volume and retail current value growth. This was due, in part, to the increased health and hygiene awareness during the COVID-19 crisis. Public hand washing campaigns ...

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    Depilatories in Kenya

    Jun 2021

    Consumers in Kenya remained slow to adapt to new hair removal products in 2020. Most women prefer to use the traditional shaving method of razor blades combined with shaving creams, such as those produced by Nivea. These razors are usually very ...

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    Sun Care in Kenya

    Jun 2021

    In 2020, following the outbreak of the COVID-19 pandemic, Kenyan authorities introduced travel restrictions to curb the spread of the potentially deadly virus throughout the country. Although it is advised that consumers wear sun protection even when...

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    Baby and Child-Specific Products in Kenya

    Jun 2021

    Following the outbreak of the COVID-19 pandemic in March 2020, there were some disruptions to the supply chain of baby and child-specific products in Kenya. These disruptions caused short term stock shortages as companies, suppliers and retailers ...

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    Oral Care in Kenya

    Jun 2021

    In 2020, the COVID-19 pandemic prompted consumers to prioritise their spending and stockpile essential products due to the economic uncertainty, the unprecedented nature of the pandemic, and also the reduced spending power that consumers in the ...

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    Colour Cosmetics in Kenya

    Jun 2021

    In 2020, colour cosmetics registered a moderate decline in retail volume sales, despite recorded a slight rise in retail current value sales (due to price rises). This was linked to the lifestyle changes necessitated by the COVID-19 pandemic, as the ...

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    Beauty and Personal Care in Kenya

    Jun 2021

    The COVID-19 pandemic had a noticeable impact on sales of beauty and personal care in 2020, not only due to lockdown measures but also rising economic uncertainty. While the country was relatively successful in halting the spread of the virus, the ...

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