Kenya

Kenya ranks 75th (out of 97) in the global Environmental Sustainability Index, given the number of economic, environmental and infrastructural challenges the country faces. A major part of the country’s population does not have access to electricity,...

Kenya’s economy has recovered strongly, following the negative impact of the 2017 drought on agricultural output. Exports are growing, thanks to higher Chinese demand particularly for its horticultural products. Nonetheless, significant reliance on ...

Tea remained the most popular hot drink in Kenya in 2019, supported by the country’s tea production that offers a distinctive flavour and characteristics, in addition to enjoying a strong export market. The category is dominated by black tea bags; ...

Hot drinks continued to experience increasing demand in Kenya in 2019 across the market, supported by a positive economy, leading to increasing disposable incomes and higher consumer confidence, in addition to rising urbanisation. Nairobi in ...

Other hot drinks in Kenya continued to record a strong performance in 2019, driven primarily by ongoing rising demand for the larger category of malt-based hot drinks. The latter is considered by many Kenyans to be healthier than chocolate-based ...

Coffee continued to experience increasing demand in Kenya in 2019, supported by economic growth and rising urbanisation. Nairobi in particular, is dramatically expanding, with urban development on the rise. This trend in combination with increasing ...

The Kenyan government has outlined multiple targets aimed at improving the livelihood and lifestyles of local households, including a focus on clean cooking sources, universal electricity access, and availability of broadband in rural areas. However,...

Packaged food recorded healthy growth in 2019 despite tough trading conditions and stiff competition from the unpackaged food and fresh food market. Kenya also experienced the worst drought in 38 years during the review period. The effects of the ...

 Amid global health concerns, cereal manufacturers have come under fire locally from health-conscious parents who are wary of sugary breakfast cereals, with sugar content being blamed for an increase in childhood obesity rates. Consumers require ...

Manufactures have been innovating their offerings to cut-through competition and respond to consumers’ needs. For example, Farmer’s Choice Ltd has introduced a black pudding, known locally as mutura. Mutura is Kenya’s traditional blood sausage, made ...

Kenya faced a wheat shortage in 2019, which led to many farmers abandoning their crops. Kenya consumes an estimated 1 million tonnes of wheat annually, and the drought in the country has caused a deficit of at least 750,000 tonnes. Kenya also faces ...

The government in Kenya are making an effort to increase sustainable food sources, leading to an increase in the production of processed fruit and vegetables. This allows processed fruit and vegetables to become a staple in many households. ...

As the rise of the health and wellness trend floods the country, manufacturers are responding to the demands of health-conscious consumers. Healthy innovations of bread, such as flaxseed and whole-grains, have been entering baked goods. This has led ...

Sales of ready meals are negligible in Kenya, and are expected to remain at this level over the forecast period. There is little distribution presence for these products, while those that are available tend to be viewed as expensive, thus seeing ...

The increased health consciousness among many consumers is set to drive growth for soup over the forecast period. Manufactures will begin to respond to the health and wellness demands of consumers, and look for innovative ways to reduce the salt ...

As urbanisation increases in Kenya, the growth of urban migration has led to an increased number of working-class men and women, who have busy schedules and lifestyles. As life gets more hectic, the number of consumers who cook at home reduces, with ...

Manufacturers are expected to continue selling edible oils in bulk quantities. Many households prefer to shop for items such as cooking oil once a month, giving them enough product to use for the whole family over that period, especially since edible...

Due to growing health concerns, consumers are increasingly leading healthier lifestyles. Global concerns about the sugar content in food being linked to lifestyle diseases are expected to slow growth. Therefore, consumers will continue to opt for ...

Consumer income and spending are forecast to maintain stable growth by 2030, thanks to the positive economic outlook and increasing employment opportunities in industrial and services sectors. Expanding middle class and affluent consumer segments in ...

The Middle East and Africa (MEA) is home to greatly differing economies, with the countries of the Gulf Cooperation Council (GCC) being among the richest globally in terms of GDP per capita, while many Sub-Saharan markets belong to the poorest ...