Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The pandemic has had a mildly positive impact on retail volume sales of tea. Black tea remains dominant, but demand for fruit/herbal tea – particularly ginger and lemon tea – has been boosted by the fact that many local consumers are of the opinion…
Since the onset of the pandemic, there has been a shift in demand from the foodservice channel to retail in other hot drinks. Foodservice volume sales of other hot drinks contracted for the first time on record during 2020, and while they began to…
Since the onset of the pandemic, there has been a shift in demand for coffee from foodservice to retail in Kenya. 2020 saw foodservice value sales of coffee decline for the first time on record, as lockdown measures led to the closure of foodservice…
Bottled water and carbonates continued to dominate total volume sales of soft drinks in Kenya during 2021, with juice accounting for most of the remainder. Demand for other types of soft drinks is very limited. The pandemic has had a slightly…
Supermarkets are the leading distribution channel for juice in Kenya, ahead of independent small grocers and other grocery retailers – with the latter mainly consisting of open markets and street hawkers. While supermarkets were gaining retail value…
Red Bull Gmbh’s eponymous brand continued to lead in energy drinks in terms of off-trade volume share during 2021. While Red Bull is virtually synonymous with energy drinks among local consumers, it is no longer dominant. Indeed, during the review…
The pandemic has had a slight negative effect on the rate of growth in off-trade volume sales of concentrates, but they continued to expand in 2021. The negative effect of the economic shock of the pandemic was partly compensated for by the fact that…
The advent of COVID-19 has not had a significant negative effect on demand for carbonates in Kenya, with no more than a marginal slowdown in the rate of off-trade volume sales in 2020 and 2021. The pandemic has deepened the health and wellness trend…
The quality of tap water in urban areas is often poor in Kenya, with outbreaks of water-borne diseases commonplace, so urbanisation is a factor in driving increased demand for bottled water, alongside population growth. Moreover, local consumer…
The Nairobi in Kenya report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Kenya ranked among the bottom third global countries in the Economic Freedom Ranking, performing the worst in terms of skills and labour. While the country is a global leader in terms of minority investors’ rights, its Government Integrity ranking is…
Nairobi is the fastest-growing city in Kenya, with an expected population of nearly 5.1 million in 2025. The city’s economic expansion is set to be further driven by large-scale infrastructure developments and a boom in foreign investment. Eldoret,…
Jams and preserves account for the bulk of retail volume sales of sweet spreads in Kenya, but honey and nut and seed based spreads are growing in popularity. Within jams and preserves, low-sugar or sugar-free offerings like Zesta lite D’lite are…
Demand for packaged soup is very low in Kenya, with retail volume exhibiting no more than marginal growth over the course of the forecast period. Dehydrated products account for the bulk of retail volume sales of packaged soup in Kenya. Packaged soup…
The rate of growth in retail volume sales of sauces, dressings and condiments accelerated modestly during 2021. In a difficult economic environment, local consumers ate out less and prepared more meals at home. Demand for small package sizes…
Sales of ready meals remain negligible in Kenya, and this is not expected to change during the forecast period. Although these products are stocked by some modern grocery retail outlets, their distribution remains very limited, with local consumers…
Despite difficult economic conditions, retail volume sales of edible oils continued to exhibit a robust rate of growth during both 2020 and 2021. This is because edible oils are a kitchen staple that most local consumers will continue to purchase…
Retail constant value sales of cooking ingredients and meals grew at an accelerated pace during 2021. Edible oils – which account for the bulk of retail value sales of cooking ingredients and meals – are a kitchen staple that most local consumers…
Economies in the Middle East and Africa experienced a downturn in 2020 after continuous expansion since 2015. The COVID-19 pandemic, coupled with slumping oil prices, has disturbed countries’ economic development and distorted public finances.…