Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Kenya: Country Profile

    Dec 2018

    Kenya will enjoy strong economic gains in 2018. Growth of consumer spending continues to accelerate. Agricultural output is rebounding as weather conditions improve. Both exports and a buoyant tourist sector provide additional support. A tighter ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Kenya

    Nov 2018

    Since the government lifted the tax on bread, maize and wheat in 2017 to ease the pressure of inflation, packaged bread has continued to see growth due to bakers passing the tax relief on to consumers. However, this reduction in costs has not been ...

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    Country Report

    Country Report

    Breakfast Cereals in Kenya

    Nov 2018

    Hot cereals are preferred by households due to their ease of making and ability to appeal to consumers of all ages. However, due to health concerns, some manufacturers have tried to introduce cereals that can be eaten without mixing them with milk. ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Kenya

    Nov 2018

    Shelf stable vegetables are preferred by consumers who like to store vegetables for a shorter time than they would store frozen vegetables. The format provides convenience and affordability for consumers who cannot afford to buy and store fresh ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Kenya

    Nov 2018

    Local brands are expected to keep growing due to the aggressive in-store promotions that they carry out. These are usually conducted by a cook who is knowledgeable on the product and demonstrates how to cook and season or pair the product. Consumers ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Kenya

    Nov 2018

    Instant noodles remain popular as they provide consumers with opportunities to experience different tastes, as they are sold in a package that contains dehydrated noodles with a separate flavour sachet. Noodles come in different types, shapes and ...

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    Country Report

    Country Report

    Edible Oils in Kenya

    Nov 2018

    Manufacturers are expected to continue offering bulk quantities for their edible oils. This is because many households prefer to shop for items such as cooking oil once a month and in bulk due to the multiuse in homes. Bulk purchasing provides ...

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    Country Report

    Country Report

    Ready Meals in Kenya

    Nov 2018

    Sales of ready meals are negligible in Kenya and are expected to remain at this level in the forecast period....

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Kenya

    Nov 2018

    Health-conscious consumers are preferring sauces, dressings and condiments that contain less oil, sugar and salt. This is amid global health concerns that products among sauces, dressings and condiments can be particularly heavily loaded with ...

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    Country Report

    Country Report

    Soup in Kenya

    Nov 2018

    Soup is expected to keep growing due to its ease of availability. This is because soup can be readily accessed from modern retail channels at affordable prices. Supermarkets also offer more shelf space; therefore, manufacturers can stock a variety of...

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    Country Report

    Country Report

    Sweet Spreads in Kenya

    Nov 2018

    Domestic brands hold the lead due to their long-standing presence in sweet spreads and their ability to innovate to cater to changing consumer needs. Furthermore, modern retail channels are usually more receptive to promoting local brands on their ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Kenya

    Oct 2018

    Kenya’s overall business environment is improving but continues to suffer from waning economic freedom. Additionally, businesses in Kenya must cope with large bureaucratic hurdles, a poor rule of law, high youth unemployment and widespread ...

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    Country Briefing

    Country Briefing

    Households: Kenya

    Sep 2018

    Kenyan households have been hit by a prolonged property boom, even in rural areas where demand was traditionally low. Homes for the elderly are a growing trend, with developers targeting high net-worth seniors. The imposition of new taxes on cooking ...

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    Country Report

    Country Report

    Car Rental (Destination) in Kenya

    Sep 2018

    The increase in inbound arrivals has had a direct impact on increased demand for car rental. Kenya continues to position itself as a regional hub for business and centre for meetings, incentives, conferencing and exhibitions such as Africa Youth and ...

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    Country Report

    Country Report

    Airlines in Kenya

    Sep 2018

    Despite the dominance of domestic airlines, competition continues to increase due to the entry of international airlines such as Ethiopian Airlines, Qatar Airways, RwandAir and Emirates. The companies also offer cheaper air tickets when compared to ...

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    Country Report

    Country Report

    Lodging in Kenya

    Sep 2018

    The lodging industry in Kenya continues to record significant growth as the number of inbound and domestic travellers continues to rise and due to continued marketing by the Kenya Tourism Board of Kenya as not just a safari destination but also a ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Kenya

    Sep 2018

    Rising internet penetration, improving internet infrastructure, expansion of online payment platforms and increasing number of tech-savvy consumers are some of the key factors that have stimulated the rapid growth of online travel sales in Kenya. The...

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    Country Report

    Country Report

    Travel in Kenya

    Sep 2018

    Despite increasing inbound arrivals to Kenya, travel and tourism continued to benefit from increasing focus on domestic tourism. This trend can be attributed to increasing collaborative efforts between key stakeholders such as the Kenya Tourism Board...

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    Country Report

    Country Report

    Tourism Flows in Kenya

    Sep 2018

    The travel and tourism industry in Kenya continues to recover from travel advisories that affected the country between 2013 and 2015. Total inbound arrivals continued to grow due to increased air connectivity, the new visa-on-arrival policy for ...

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