Kenya

As a developing African country, Kenya ranks poorly in most of the Environmental Sustainability pillars. The population lacks access to electricity, clean water and sanitation. Water resources suffer from increasing extraction and unsustainable ...

The Kenyan government has outlined multiple targets aimed at improving the livelihood and lifestyles of local households, including a focus on clean cooking sources, universal electricity access, and availability of broadband in rural areas. However,...

Kenya will enjoy healthy economic gains in 2020. Growth will be led by domestic demand this year, in particular private final consumption, although it is expected that measures taken to contain COVID-19 could limit performance. Lively public ...

A multi-channel marketing approach is increasingly being seen within health and beauty specialist retailers. Companies are combining social media marketing and store-based marketing to help reach a wider audience. The increased use of social media ...

The high penetration of mobile devices in Kenya coupled with the availability of more affordable data plans and an increasingly tech-savvy consumer base is all helping to drive dynamic growth in mobile e-commerce. With mobile internet subscriptions ...

E-commerce recorded tremendous growth in 2019 with it supplementing store-based retailing and direct selling. This growth was mainly due to the rapid rise in internet penetration and increased mobile subscriptions. According to Communications ...

Improved economic conditions and an expanding middle class helped deliver strong growth for modern grocery retailers in 2019 with this being expected to continue over the forecast period. The trend will be consolidated by the expansion of major ...

In Kenya, beauty and personal care and consumer health products continued to account for most sales in direct selling in 2019. The use of face-to-face encounters with potential consumers helps to influence purchasing choices. In 2018 for instance, ...

Demand for second-hand apparel and footwear continued to increase in 2019 with consumers appreciating the value on offer. Large volumes of second-hand apparel and footwear are being imported into the country and this is putting additional pressure on...

Traditional grocery retailers is a diverse channel catering to different consumer groups. For example, some traditional specialists, such as Zuchini, can be found in high-end shopping malls offering fresh fruit and vegetables, baked goods and other ...

Variety stores remained the only channel present in mixed retailers in 2019, with these outlets appealing to consumers through their offer of a wide range of goods, from hardware to homewares. Furthermore, these stores serve as a one-stop shop for ...

Retailing in Kenya continued to see healthy growth in 2019, driven by an improving economy, rising disposable incomes and consumer confidence. Notably, the sprouting up of shopping malls in the country has led to the opening of stores which mainly ...

The demand for home appliances in Kenya is increasing significantly due to the increase in disposable incomes coupled with an influx of high-end appliances in the country. For as little as KES10,000, you can own a washing machine with basic features,...

Home care in Kenya recorded further double-digit current value growth in 2019, with a shift to higher-value home care products due to rising urbanisation, disposable incomes and hygiene awareness. The expansion of modern retail continues to boost ...

Urbanisation, increased marketing and rising consumer awareness of toilet specific cleaning products, supported by the expansion of modern retailers, boosted growth in toilet care in 2019 and will continue to do so over the forecast period. Formerly,...

A growing urban population, increased consumer awareness of products and rising incomes continued to positively impact dishwashing in 2019. As a result of urbanisation, consumers are using new products like paste and liquid detergents, which are ...

There is strong growth of more sophisticated housing in Kenya, fuelled by competition between landlords as they try to offer the best and most modern living conditions for their tenants. Features such as modern kitchens and bathrooms with sleek new ...

Growth in home insecticides in Kenya is fuelled by the need for prevention of insect-borne diseases, especially malaria. As cities are expanding to accommodate larger populations, they are increasingly becoming prone to pest infestation. The ...

There has been a surge in demand for air fresheners amongst the urban population due to the rise in disposable incomes and the country’s middle class. Increasing ownership of cars and pets, and an improvement in the lifestyle of consumers is also ...

Over the past two decades, the Kenyan real estate market has grown exponentially, with a growing number of homes featuring special floors and metal fittings that require polishing. With the rising population of aspirational middle-income consumers, ...