Kenya

While polishes continued to register positive sales growth during 2022, growth rates remained moderate and overall sales remained relatively low as there are few opportunities for most Kenyan consumers to make use of polishes. One of the main reasons…

There was an increase in the number of outlets that provide refills of water and water vending machines in 2022. This was driven by the increasing demand for clean and safe water. Consumers with reusable, refillable bottles are able to purchase water…

Home insecticides registered positive sales growth during 2022 as the recovery of Kenya’s economy from the COVID-19 meant that consumers have more money to spend on home insecticides. In addition, the fact that many households regard home…

Dishwashing recorded a moderate positive sales performance in 2022 as the status of hand dishwashing in the majority of Kenyan homes the category in good stead and insulated it against the impact of high inflation. Indeed, the average unit price of…

Air care registered modest sales growth in 2022 as demand continued to rise despite the impact of high inflation on unit prices in the category during the year. However, it should be noted that overall sales of air care remain low in Kenya, with…

Kenya is one of the main global tea exporters and as a result, it is no surprise that Kenyans love their tea, in particular black tea, though in 2022, fruit/herbal tea registered the highest current value growth. Overall, though tea registered…

Coffee registered double-digit current value growth, though constant value growth was very low. The war in Ukraine led to an energy crisis, which in return led to high inflation. However, the full impact of the global oil price rises and other…

2022 saw further robust sales growth for surface care as consumers continued to focus heavily on maintaining the highest standards of hygiene in the home as a result of their experiences during the COVID-19 pandemic. Moreover, over the course of…

Supported by the Coca-Cola Company Africa, Monster Energy recently launched its first ever national consumer promotion, dubbed ‘Monster win a trip to Dubai’, in Kenya. To participate, consumers were required to purchase any of the six Monster Energy…

Consumers are becoming increasingly aware of the role of lifestyle and diet in the development of health problems. Sugar has become a particular focus for the increasing number of health conscious consumers, with excess sugar consumption being linked…

Positive growth was recorded in all categories of home care in 2022 as population growth, rising income levels, urbanisation and the recovery of Kenya’s economy from the impact of the COVID-19 pandemic all contributed to higher spending on a wide…

Bleach registered positive volume and value sales growth over the course of 2022 despite the prevailing background trends being unfavourable for the category generally. While many consumers become more interested in bleach in response to the threat…

BIDCO is keeping pace with the fast-growing healthy drinks market by expanding its customer base to working-aged people and teenagers. After relaunching Golden Fry as a healthy cooking oil in 2021 to target consumers worried about obesity and…

Health conscious consumers are shifting towards the adoption of natural fruit juices as an alternative to concentrates, which is dampening category growth. Several manufacturers operating in the concentrates category are now focusing on and shifting…

The strong performance recorded in laundry care in 2022 was largely due to the recovery of demand as the influence of the COVID-19 pandemic receded. In particular, the return to working in the office on a daily basis for Kenya’s salaried white-collar…

There has been growth in the soft drinks market in Kenya, which has been attributed to the opening up of businesses and social venues resuming operations after the COVID-19 crisis. Rising sales have also been supported by an improved level of…

Toilet care registered a consistently positive performance during 2022 as sales continue to rise on the back of heightened consumer awareness of optimum personal hygiene standards in the wake of the COVID-19 pandemic. Furthermore, with many of…

Hot drinks registered double-digit current value growth, though constant value growth was very low. The war in Ukraine led to an energy crisis, which in return led to high inflation. However, the full impact of the global oil price rises and other…

Other hot drinks continued to be a sizeable product area in Kenya and accounted for significantly more value sales than coffee. Other hot drinks also outperformed both tea and coffee in 2022, with healthy constant value growth. Though inflation was…

While wound care is expected to register healthy current value growth in 2022, constant value growth is expected to be unchanged. The war in Ukraine had led to an energy crisis, which in return is leading to high inflation. Added to that, a drought…