Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Oral Care in Kenya

    Aug 2020

    Increasingly, oral care is moving away from products that ensure oral hygiene to those that address specific needs, such as tooth sensitivity, tooth whitening and the strengthening of tooth enamel. Despite the fact that these products retail at a ...

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    Fragrances in Kenya

    Aug 2020

    Although premium designer scents are more expensive compared with mass fragrances, they are becoming more popular as consumer disposable incomes rise. In general, premium fragrances are tailor-made, thus making consumers feel like their individual ...

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    Sun Care in Kenya

    Aug 2020

    In line with global health concerns about the effects of long exposure to sunlight, adult sun care is expected to see strong growth over the forecast period. Due to the fact that sun protection products remain largely unaffordable for many consumers ...

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    Men's Grooming in Kenya

    Aug 2020

    For a long time, companies have focused more on female skin care, with men being somewhat left on the side-lines. However, with men’s growing interest in their appearance, which is partly attributed to social media pressures and rising product ...

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    Mass Beauty and Personal Care in Kenya

    Aug 2020

    Mass skin care continues to post strong sales growth within mass beauty and personal care, with such products commonly being used by both men and women in the region, especially body care products. Brands, both local and international, increasingly ...

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    Baby and Child-Specific Products in Kenya

    Aug 2020

    Increasingly, mothers are looking for alternatives that cater to their babies’ sensitive skin, with manufacturers therefore feeling increasingly obliged to disclose the ingredient composition of their baby wipes. Furthermore, the convenience of baby ...

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    Beauty and Personal Care in Kenya

    Aug 2020

    The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to lockdown measures but also rising economic uncertainty. While the country has proved relatively successful in halting the spread of the ...

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    Premium Beauty and Personal Care in Kenya

    Aug 2020

    In Kenya, premium beauty and personal care has seen the introduction of products such as face masks, serums, exfoliators, tinted sunscreen and skin hydration products. These appeal to the niche segment of middle- and higher-income consumers who are ...

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    Hair Care in Kenya

    Aug 2020

    Many more brands are creating home kits for consumers who prefer to do their own hair at home, as well as those with busy lifestyles who do not want to visit salons. Therefore, there are increasing numbers of brands that are both home-friendly and ...

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    Bath and Shower in Kenya

    Aug 2020

    Although many bath and shower products in the market are moving towards natural ingredients, what is also becoming apparent is that they are providing sensory experiences, with unique scents, textures, colours and shapes, in different formats, such ...

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    Skin Care in Kenya

    Aug 2020

    An increasing number of consumers are looking for facial care products that serve a variety of needs. This includes products for specific problems such as acne, dry and ageing skin, and protection from sun exposure. As a result, facial care is ...

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    Deodorants in Kenya

    Aug 2020

    In general, deodorants contain aluminium, which is the primary ingredient to block the sweat glands. They also usually contain propylene glycol, a petroleum-based substance used to create a soft and sleek consistency, and phthalates, which are also ...

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    Depilatories in Kenya

    Aug 2020

    Brands that continue to develop hair removal products that cater to the busy lifestyles of the young urban working-classes are expected to increase in popularity over the coming years. Hair removers/bleaches especially, followed by women’s razors and...

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    Colour Cosmetics in Kenya

    Aug 2020

    International brands continue to lead sales within colour cosmetics and enjoy strong brand recognition and loyalty. However, local brands show promising growth prospects, with colour cosmetics tailored for local skin tones performing particularly ...

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    Cigars, Cigarillos and Smoking Tobacco in Kenya

    Jul 2020

    Cigars and cigarillos remained somewhat of a niche area in Kenya in 2019, as cigars and cigarillos are still considered luxury items targeting high- and middle-income consumers and distribution is also more limited in the country compared to ...

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    Tobacco in Kenya

    Jul 2020

    In 2020, the Kenyan tobacco market, and especially cigarettes, continues to be constrained by health concerns and high product costs that are lowering smoking prevalence and by a host of ongoing and new restrictions on marketing, import and sales of ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kenya

    Jul 2020

    Sales of smokeless tobacco, e-vapour products and heated tobacco continued to be negligible in Kenya in 2019, which is largely due to the high unit price of these products. This is especially true of e-vapour products, but the category also suffers ...

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    Cigarettes in Kenya

    Jul 2020

    The tax on cigarettes increased further in 2019 with the average unit price of cigarettes seeing double-digit growth for the sixth consecutive year in Kenya. With the average unit price per stick continuing to rise, cigarettes are becoming less ...

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    Away-From-Home Tissue and Hygiene in Kenya

    Jun 2020

    In 2019, the increased urbanisation in Kenya, coupled with population growth, continued to improve the suburban areas in the country. These improvements included the opening of more establishments, such as schools, hospitals and clinics, which all ...

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    Retail Tissue in Kenya

    Jun 2020

    Within retail toilet rolls, various local players cater to different consumer needs. For example, Velvex and Fay provide goods for a premium audience with a roll retailing for KES40, compared to budget brands such as Flora retailing for approximately...

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