Kenya

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Cider/Perry in Kenya

Jul 2022

Cider is still a small product area, with similar volumes sold through both off- and on-trade channels but has been gradually gaining traction over the review period. In 2021, the cider category made dynamic progress due to growing appeal among the…

USD 1,195
Country Report

Deodorants in Kenya

May 2022

Deodorant usage and demand is on the increase in Kenya owing to improvements in consumer’s lifestyles and rising disposable incomes in general. Growing demand has pushed manufacturers to innovate underpinning a moderate rise in current value growth…

USD 1,195
Country Report

Home Insecticides in Kenya

Feb 2022

Demand for home insecticides remained fairly steady in response to the COVID-19 pandemic, with increasing awareness amongst the population due to ongoing efforts by NGOs and local governments of the importance of preventing insect-borne diseases,…

USD 1,195
Country Report

Rtds in Kenya

Jul 2022

RTDs continue to witness better performance in 2021 as consumer demand recovers from the pandemic. Retail volume sales declined in both the on-trade and off-trade in 2020 as consumer budgets were squeezed and socialising was restricted. Consumers are…

USD 1,195
Country Report

Wipes in Kenya

Apr 2022

Wipes have seen solid growth in 2021, albeit from an extremely low base. Demand has been helped by the rise in health awareness brought about by the pandemic. Consumers have become far more careful about cleaning and disinfecting hands and surfaces…

USD 1,195
Country Report

Retail Tissue in Kenya

Apr 2022

Retail tissue sales saw significant growth in 2020 directly as a result of the pandemic. The closure of work and study places meant that consumers were forced to spend more time at home, driving growth in both retail volume and value terms. In…

USD 1,195
Country Report

Retailing in Kenya

Mar 2022

Lockdown measures and restrictions on movement disrupted economic activity in Kenya in 2020 resulting in increased unemployment and a reduction in the disposable income of many households. This led many consumers to reduce their discretionary…

USD 2,450
Country Report

Mixed Retailers in Kenya

Mar 2022

There are only a handful of mixed retail outlets in Kenya, and as COVID-19 led consumers to tighten their belts and reduce their discretionary spending, 2020 was a difficult year for them. Variety stores are mostly frequented by young, urban…

USD 1,195
Country Report

Direct Selling in Kenya

Mar 2022

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

USD 1,195
Country Report

Dishwashing in Kenya

Feb 2022

Dishwashing experienced a notable upturn in demand in 2020, as a direct result of the pandemic, with consumers taking greater preventative measures against the virus. The need to wash hands and maintaining general hygiene of home utensils and…

USD 1,195
Country Report

Air Care in Kenya

Feb 2022

While demand for air care gradually increased towards the end of the review period in Kenya, disposable incomes were stretched as a direct result of negative economic impact during the pandemic in 2020. This forced many consumers to make more…

USD 1,195
Country Report

Tea in Kenya

Jan 2022

The pandemic has had a mildly positive impact on retail volume sales of tea. Black tea remains dominant, but demand for fruit/herbal tea – particularly ginger and lemon tea – has been boosted by the fact that many local consumers are of the opinion…

USD 1,195
Country Report

Coffee in Kenya

Jan 2022

Since the onset of the pandemic, there has been a shift in demand for coffee from foodservice to retail in Kenya. 2020 saw foodservice value sales of coffee decline for the first time on record, as lockdown measures led to the closure of foodservice…

USD 1,195
Country Report

RTD Tea in Kenya

Jan 2022

The distribution of RTD tea remains very limited in Kenya, with a very low level of consumer awareness. Kenya is a tea-drinking country (as well as a major exporter of tea), but most local consumers prefer their tea to be freshly brewed, rather than…

USD 1,195
Country Report

Other Dairy in Kenya

Sep 2022

While cream is available in retail stores in Kenya, it remains an unpopular product. This is mainly due to low consumer awareness. Moreover, using cream as an ingredient when cooking and baking remains quite unpopular among the local population.…

USD 1,195
Country Report

Chocolate Confectionery in Kenya

Jul 2022

The rate of growth in retail volume sales of chocolate confectionery slowed somewhat during 2022 but remained moderate, supported by an expanding population and urbanisation. Retail constant value sales (2022 prices) expanded at a significantly…

USD 1,195
Country Report

Fragrances in Kenya

May 2022

Mass fragrances are the primary choice for most Kenyans as they are more affordable than premium fragrances. The COVID-19 pandemic brought about disruptions in the economy and to consumers’ incomes resulting in a shift away from premium brands which…

USD 1,195
Country Report

Depilatories in Kenya

May 2022

Demand for women’s razors and blades is declining among middle and high- income consumers as they shift towards hair removers and wax as the primary means of hair removal. Waxing is a more expensive alternative to shaving but the expansion of…

USD 1,195
Country Report

Surface Care in Kenya

Feb 2022

The emergence of the pandemic in Kenya resulted in a further upturn in demand for surface care in 2020, as local consumers paid greater attention to hygiene and engaged in more stringent cleaning of their homes in an attempt to reduce germs and…

USD 1,195
Country Report

Energy Drinks in Kenya

Jan 2022

Red Bull Gmbh’s eponymous brand continued to lead in energy drinks in terms of off-trade volume share during 2021. While Red Bull is virtually synonymous with energy drinks among local consumers, it is no longer dominant. Indeed, during the review…

USD 1,195
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