Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Briefing

    Sustainability: Kenya

    Dec 2019

    Kenya ranks 75th (out of 97) in the global Environmental Sustainability Index, given the number of economic, environmental and infrastructural challenges the country faces. A major part of the country’s population does not have access to electricity,...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Kenya

    Dec 2019

    Kenya’s economy has recovered strongly, following the negative impact of the 2017 drought on agricultural output. Exports are growing, thanks to higher Chinese demand particularly for its horticultural products. Nonetheless, significant reliance on ...

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    Country Report

    Country Report

    Tea in Kenya

    Nov 2019

    Tea remained the most popular hot drink in Kenya in 2019, supported by the country’s tea production that offers a distinctive flavour and characteristics, in addition to enjoying a strong export market. The category is dominated by black tea bags; ...

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    Country Report

    Country Report

    Hot Drinks in Kenya

    Nov 2019

    Hot drinks continued to experience increasing demand in Kenya in 2019 across the market, supported by a positive economy, leading to increasing disposable incomes and higher consumer confidence, in addition to rising urbanisation. Nairobi in ...

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    Country Report

    Country Report

    Other Hot Drinks in Kenya

    Nov 2019

    Other hot drinks in Kenya continued to record a strong performance in 2019, driven primarily by ongoing rising demand for the larger category of malt-based hot drinks. The latter is considered by many Kenyans to be healthier than chocolate-based ...

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    Country Report

    Country Report

    Coffee in Kenya

    Nov 2019

    Coffee continued to experience increasing demand in Kenya in 2019, supported by economic growth and rising urbanisation. Nairobi in particular, is dramatically expanding, with urban development on the rise. This trend in combination with increasing ...

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    Country Briefing

    Country Briefing

    Households: Kenya

    Nov 2019

    The Kenyan government has outlined multiple targets aimed at improving the livelihood and lifestyles of local households, including a focus on clean cooking sources, universal electricity access, and availability of broadband in rural areas. However,...

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    Country Report

    Country Report

    Packaged Food in Kenya

    Nov 2019

    Packaged food recorded healthy growth in 2019 despite tough trading conditions and stiff competition from the unpackaged food and fresh food market. Kenya also experienced the worst drought in 38 years during the review period. The effects of the ...

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    Country Report

    Country Report

    Breakfast Cereals in Kenya

    Nov 2019

     Amid global health concerns, cereal manufacturers have come under fire locally from health-conscious parents who are wary of sugary breakfast cereals, with sugar content being blamed for an increase in childhood obesity rates. Consumers require ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Kenya

    Oct 2019

    Manufactures have been innovating their offerings to cut-through competition and respond to consumers’ needs. For example, Farmer’s Choice Ltd has introduced a black pudding, known locally as mutura. Mutura is Kenya’s traditional blood sausage, made ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Kenya

    Oct 2019

    Kenya faced a wheat shortage in 2019, which led to many farmers abandoning their crops. Kenya consumes an estimated 1 million tonnes of wheat annually, and the drought in the country has caused a deficit of at least 750,000 tonnes. Kenya also faces ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Kenya

    Oct 2019

    The government in Kenya are making an effort to increase sustainable food sources, leading to an increase in the production of processed fruit and vegetables. This allows processed fruit and vegetables to become a staple in many households. ...

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    Country Report

    Country Report

    Baked Goods in Kenya

    Oct 2019

    As the rise of the health and wellness trend floods the country, manufacturers are responding to the demands of health-conscious consumers. Healthy innovations of bread, such as flaxseed and whole-grains, have been entering baked goods. This has led ...

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    Country Report

    Country Report

    Ready Meals in Kenya

    Oct 2019

    Sales of ready meals are negligible in Kenya, and are expected to remain at this level over the forecast period. There is little distribution presence for these products, while those that are available tend to be viewed as expensive, thus seeing ...

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    Country Report

    Country Report

    Soup in Kenya

    Oct 2019

    The increased health consciousness among many consumers is set to drive growth for soup over the forecast period. Manufactures will begin to respond to the health and wellness demands of consumers, and look for innovative ways to reduce the salt ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Kenya

    Oct 2019

    As urbanisation increases in Kenya, the growth of urban migration has led to an increased number of working-class men and women, who have busy schedules and lifestyles. As life gets more hectic, the number of consumers who cook at home reduces, with ...

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    Country Report

    Country Report

    Edible Oils in Kenya

    Oct 2019

    Manufacturers are expected to continue selling edible oils in bulk quantities. Many households prefer to shop for items such as cooking oil once a month, giving them enough product to use for the whole family over that period, especially since edible...

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    Country Report

    Country Report

    Sweet Spreads in Kenya

    Oct 2019

    Due to growing health concerns, consumers are increasingly leading healthier lifestyles. Global concerns about the sugar content in food being linked to lifestyle diseases are expected to slow growth. Therefore, consumers will continue to opt for ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Kenya

    Oct 2019

    Consumer income and spending are forecast to maintain stable growth by 2030, thanks to the positive economic outlook and increasing employment opportunities in industrial and services sectors. Expanding middle class and affluent consumer segments in ...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in the Middle East and Africa

    Oct 2019

    The Middle East and Africa (MEA) is home to greatly differing economies, with the countries of the Gulf Cooperation Council (GCC) being among the richest globally in terms of GDP per capita, while many Sub-Saharan markets belong to the poorest ...

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