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Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Country Report

    Laundry Care in Kenya

    Feb 2020

    The demand for home appliances in Kenya is increasing significantly due to the increase in disposable incomes coupled with an influx of high-end appliances in the country. For as little as KES10,000, you can own a washing machine with basic features,...

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    Country Report

    Country Report

    Home Care in Kenya

    Feb 2020

    Home care in Kenya recorded further double-digit current value growth in 2019, with a shift to higher-value home care products due to rising urbanisation, disposable incomes and hygiene awareness. The expansion of modern retail continues to boost ...

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    Country Report

    Country Report

    Toilet Care in Kenya

    Feb 2020

    Urbanisation, increased marketing and rising consumer awareness of toilet specific cleaning products, supported by the expansion of modern retailers, boosted growth in toilet care in 2019 and will continue to do so over the forecast period. Formerly,...

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    Country Report

    Country Report

    Dishwashing in Kenya

    Feb 2020

    A growing urban population, increased consumer awareness of products and rising incomes continued to positively impact dishwashing in 2019. As a result of urbanisation, consumers are using new products like paste and liquid detergents, which are ...

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    Country Report

    Country Report

    Surface Care in Kenya

    Feb 2020

    There is strong growth of more sophisticated housing in Kenya, fuelled by competition between landlords as they try to offer the best and most modern living conditions for their tenants. Features such as modern kitchens and bathrooms with sleek new ...

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    Country Report

    Country Report

    Home Insecticides in Kenya

    Feb 2020

    Growth in home insecticides in Kenya is fuelled by the need for prevention of insect-borne diseases, especially malaria. As cities are expanding to accommodate larger populations, they are increasingly becoming prone to pest infestation. The ...

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    Country Report

    Country Report

    Air Care in Kenya

    Feb 2020

    There has been a surge in demand for air fresheners amongst the urban population due to the rise in disposable incomes and the country’s middle class. Increasing ownership of cars and pets, and an improvement in the lifestyle of consumers is also ...

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    Country Report

    Country Report

    Polishes in Kenya

    Feb 2020

    Over the past two decades, the Kenyan real estate market has grown exponentially, with a growing number of homes featuring special floors and metal fittings that require polishing. With the rising population of aspirational middle-income consumers, ...

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    Country Report

    Country Report

    Bleach in Kenya

    Feb 2020

    In Kenya, bleach is used for a wide range of cleaning applications, with stain removal and laundry cleaning remaining the most significant. However, bleach is also used for cleaning toilets, floors and surfaces....

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    Strategy Briefing

    Strategy Briefing

    Income and Expenditure in Middle East and Africa

    Jan 2020

    Africa and the Middle East’s growing population and high levels of unmet potential all make the region an exciting prospect. However, despite a growing middle class, the largest population growth in 15 out of 20 countries is the lowest income group. ...

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    Country Profile

    Country Profile

    Kenya: Country Profile

    Jan 2020

    Kenya will enjoy healthy economic gains in 2019. Momentum should be sustained this year on the back of public infrastructure spending and despite the interest rate cap likely continuing to weigh on the domestic economy. The persistence of drought ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Kenya

    Dec 2019

    Kenya’s business environment rankings continue improving, but numerous challenges remain. The country struggles dealing with poor economic freedom, high corruption, an ineffective education system, and skills shortage. Social issues, such as high ...

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    Country Report

    Country Report

    Soft Drinks in Kenya

    Dec 2019

    Soft drinks continued to record volume sales growth in the retail channel in 2019, boosted by real GDP growth, rising disposable incomes and the lack of safe access to clean drinking water in many parts of the country. Increasing on-the-go ...

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    Country Report

    Country Report

    Bottled Water in Kenya

    Dec 2019

    The implementation of the Excisable Goods Management System (EGMS) on bottled water, as well as juices, carbonates, energy drinks and other non-alcoholic drinks, stands to benefit water safety in the country. This move, enacted in 2019, involves the ...

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    Country Report

    Country Report

    Carbonates in Kenya

    Dec 2019

    The carbonates category is expected to continue growing amidst fierce competition among players, with new entrants set to gain share. During 2019, Bidco Africa Ltd launched its Bubble Up and Planet carbonate ranges, setting the scene for intensified ...

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    Country Report

    Country Report

    Energy Drinks in Kenya

    Dec 2019

    Brands are increasingly creative with how they reach their target consumers and are taking different routes to raising product awareness. For example, Red Bull and new entrant Hypno have been running activation campaigns in campuses around Nairobi in...

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    Country Report

    Country Report

    Concentrates in Kenya

    Dec 2019

    Manufacturers are increasingly being required to innovate their products to ensure they contain lower sugar content as well as provide nutritional information. This is amid rising health concerns among consumers globally who are aware of the ...

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    Country Report

    Country Report

    Juice in Kenya

    Dec 2019

    The juice category is set to remain dynamic in the forecast period, with growth supported by increasing demand for healthy products. This demand has already led both multinationals and local firms to shift their focus to fruit juices. For example, in...

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    Country Briefing

    Country Briefing

    Sustainability: Kenya

    Dec 2019

    Kenya ranks 75th (out of 97) in the global Environmental Sustainability Index, given the number of economic, environmental and infrastructural challenges the country faces. A major part of the country’s population does not have access to electricity,...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Kenya

    Dec 2019

    Kenya’s economy has recovered strongly, following the negative impact of the 2017 drought on agricultural output. Exports are growing, thanks to higher Chinese demand particularly for its horticultural products. Nonetheless, significant reliance on ...

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