Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Strategy Briefing

Income and Expenditure in Middle East and Africa

Oct 2021

The population in the Middle East and Africa region is growing rapidly, unlocking high levels of unmet potential and making the region an exciting prospect. Nevertheless, the fastest growing income segment is set to remain the lowest income class,…

USD 1,325
Country Report

Wound Care in Kenya

Oct 2021

Growth in wound care has maintained fairly steady over the recent review period and is expected to continue to show similar patterns over the forecast period. Wound care is still small in Kenya and thus remains a growing category, comprised of…

USD 990
Country Report

Weight Management and Wellbeing in Kenya

Oct 2021

Lockdowns and social mobility restrictions including, notably, the closure of gymnasiums due to COVID-19, have resulted in many consumers gaining weight. However, with the easing of restrictions, consumers are shifting their focus towards weight…

USD 990
Country Report

Vitamins in Kenya

Oct 2021

There has been a growing demand for paediatric vitamins, with an increasing number of parents seeking to boost their children’s immune systems. Furthermore, this trend is also seen among pregnant women who wish to ensure their unborn children receive…

USD 990
Country Report

Sports Nutrition in Kenya

Oct 2021

Sports nutrition is a relatively small category in Kenya, with a limited number of products and players. The category was growing before the event of the pandemic, however, due to COVID-19 restrictions and lockdowns, sales have since been in decline.…

USD 990
Country Report

Paediatric Consumer Health in Kenya

Oct 2021

School closures during the time of the pandemic have significantly reduced ailments passed between children. Pre-pandemic, there had been an increase in infections of airborne disease among school-going children, however, COVID-19 measures have…

USD 990
Country Report

Herbal/Traditional Products in Kenya

Oct 2021

Kenyan consumers are becoming increasingly health-aware, in a trend which has been enhanced by the event of the pandemic. Within this, many people are now seeking alternative herbal/traditional remedies to help boost immunity and improve overall…

USD 990
Country Report

Digestive Remedies in Kenya

Oct 2021

Growing urbanisation in Kenya is among the leading reasons for growth within digestive remedies. This is due to the increase in rural to urban migration, causing the population in urban centres to grow massively. In turn, this has bolstered demand…

USD 990
Country Report

Dietary Supplements in Kenya

Oct 2021

Dietary supplements is showing lower growth in 2021 than compared to the review period, inclusive and regardless of the event of the pandemic. Whilst seeking to boost their immune systems and overall health, consumers are shifting away from the use…

USD 990
Country Report

Dermatologicals in Kenya

Oct 2021

Cosmetic and reconstructive surgeons are seeing a rising demand for elective cosmetic surgery in Kenya during the time of COVID-19, as wealthy consumers are opting for laser eye correction, chin and breast augmentation, Botox injections, and dental…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Kenya

Oct 2021

With the rise of the COVID-19 pandemic, most Kenyans have taken a keen interest in trying to boost their immunity by ingesting foods rich in vitamin C, including oranges and lemons. Consumers have also shifted to home-made remedies which are believed…

USD 990
Country Report

Consumer Health in Kenya

Oct 2021

All consumer health categories in Kenya are seeing positive growth in 2021. A major contributing trend is the fact that people are becoming more health-conscious during the time of COVID-19. Lifestyles in Kenya are becoming more active, as…

USD 2,650
Country Report

Analgesics in Kenya

Oct 2021

The event of COVID-19 is continuing to have a positive effect on analgesics in 2021, as painkillers are often used to ease discomfort in those who have contracted the virus. This is evidenced by the fact that sales have increased in analgesics since…

USD 990
Country Briefing

Income and Expenditure: Kenya

Sep 2021

Kenyan consumer income is expected to grow substantially by 2040, helped by an improving business environment and economic expansion. Purchasing power will be concentrated in present-day millennials’ hands, yet seniors will be the major spenders of…

USD 250
Country Report

Yoghurt and Sour Milk Products in Kenya

Sep 2021

New Kenya Co-operative Creameries Ltd’s brand KCC Mala remains the leading brand in sour milk products in 2021 thanks to its reputation as being trustworthy and consistent. Furthermore, the brand is also obtainable in most grocery retailers as well…

USD 990
Country Report

Other Dairy in Kenya

Sep 2021

Cooking cream is still largely unpopular in Kenyan households as most consumers lack awareness thereof and it is a costly product. However, many middle and high income consumers tried out new recipes containing cream during the stay at home period of…

USD 990
Country Report

Drinking Milk Products in Kenya

Sep 2021

Kenyans are greatly interested in products with attractive packaging that have a long shelf life such as shelf stable milk that remains fresh for up to six months without expiring. This is especially true during the pandemic. As such there has been…

USD 990
Country Report

Cheese in Kenya

Sep 2021

The middle class continues to drive cheese sales in 2021. Although the majority of consumers are avoiding products with high cholesterol content due to an increased risk for lifestyle diseases, there is still a substantial demand for cheese, both…

USD 990
Country Report

Butter and Spreads in Kenya

Sep 2021

Despite being more expensive and containing more saturated fats, butter outclassed margarine during the review period. Middle income households prefer butter as a spread as well as for cooking and baking. Furthermore, butter is more costly and…

USD 990
Country Report

Baby Food in Kenya

Sep 2021

Lifestyle changes which are a key driver for demand, leads to an increase in retail value sales of milk formula in 2021. The changing lifestyles of mothers in Kenya as well as urbanisation are forcing parents to introduce milk formula as a substitute…

USD 990
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