Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Business Dynamics: Kenya

    Dec 2019

    Kenya’s business environment rankings continue improving, but numerous challenges remain. The country struggles dealing with poor economic freedom, high corruption, an ineffective education system, and skills shortage. Social issues, such as high ...

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    Country Report

    Country Report

    Soft Drinks in Kenya

    Dec 2019

    Soft drinks continued to record volume sales growth in the retail channel in 2019, boosted by real GDP growth, rising disposable incomes and the lack of safe access to clean drinking water in many parts of the country. Increasing on-the-go ...

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    Country Report

    Country Report

    Bottled Water in Kenya

    Dec 2019

    The implementation of the Excisable Goods Management System (EGMS) on bottled water, as well as juices, carbonates, energy drinks and other non-alcoholic drinks, stands to benefit water safety in the country. This move, enacted in 2019, involves the ...

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    Carbonates in Kenya

    Dec 2019

    The carbonates category is expected to continue growing amidst fierce competition among players, with new entrants set to gain share. During 2019, Bidco Africa Ltd launched its Bubble Up and Planet carbonate ranges, setting the scene for intensified ...

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    Energy Drinks in Kenya

    Dec 2019

    Brands are increasingly creative with how they reach their target consumers and are taking different routes to raising product awareness. For example, Red Bull and new entrant Hypno have been running activation campaigns in campuses around Nairobi in...

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    Country Report

    Concentrates in Kenya

    Dec 2019

    Manufacturers are increasingly being required to innovate their products to ensure they contain lower sugar content as well as provide nutritional information. This is amid rising health concerns among consumers globally who are aware of the ...

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    Country Report

    Country Report

    Juice in Kenya

    Dec 2019

    The juice category is set to remain dynamic in the forecast period, with growth supported by increasing demand for healthy products. This demand has already led both multinationals and local firms to shift their focus to fruit juices. For example, in...

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    Country Briefing

    Country Briefing

    Sustainability: Kenya

    Dec 2019

    Kenya ranks 75th (out of 97) in the global Environmental Sustainability Index, given the number of economic, environmental and infrastructural challenges the country faces. A major part of the country’s population does not have access to electricity,...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Kenya

    Dec 2019

    Kenya’s economy has recovered strongly, following the negative impact of the 2017 drought on agricultural output. Exports are growing, thanks to higher Chinese demand particularly for its horticultural products. Nonetheless, significant reliance on ...

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    Country Report

    Country Report

    Tea in Kenya

    Nov 2019

    Tea remained the most popular hot drink in Kenya in 2019, supported by the country’s tea production that offers a distinctive flavour and characteristics, in addition to enjoying a strong export market. The category is dominated by black tea bags; ...

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    Country Report

    Hot Drinks in Kenya

    Nov 2019

    Hot drinks continued to experience increasing demand in Kenya in 2019 across the market, supported by a positive economy, leading to increasing disposable incomes and higher consumer confidence, in addition to rising urbanisation. Nairobi in ...

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    Other Hot Drinks in Kenya

    Nov 2019

    Other hot drinks in Kenya continued to record a strong performance in 2019, driven primarily by ongoing rising demand for the larger category of malt-based hot drinks. The latter is considered by many Kenyans to be healthier than chocolate-based ...

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    Country Report

    Country Report

    Coffee in Kenya

    Nov 2019

    Coffee continued to experience increasing demand in Kenya in 2019, supported by economic growth and rising urbanisation. Nairobi in particular, is dramatically expanding, with urban development on the rise. This trend in combination with increasing ...

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    Country Briefing

    Country Briefing

    Households: Kenya

    Nov 2019

    The Kenyan government has outlined multiple targets aimed at improving the livelihood and lifestyles of local households, including a focus on clean cooking sources, universal electricity access, and availability of broadband in rural areas. However,...

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    Country Report

    Packaged Food in Kenya

    Nov 2019

    Packaged food recorded healthy growth in 2019 despite tough trading conditions and stiff competition from the unpackaged food and fresh food market. Kenya also experienced the worst drought in 38 years during the review period. The effects of the ...

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    Country Report

    Country Report

    Breakfast Cereals in Kenya

    Nov 2019

     Amid global health concerns, cereal manufacturers have come under fire locally from health-conscious parents who are wary of sugary breakfast cereals, with sugar content being blamed for an increase in childhood obesity rates. Consumers require ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Kenya

    Oct 2019

    Manufactures have been innovating their offerings to cut-through competition and respond to consumers’ needs. For example, Farmer’s Choice Ltd has introduced a black pudding, known locally as mutura. Mutura is Kenya’s traditional blood sausage, made ...

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    Country Report

    Rice, Pasta and Noodles in Kenya

    Oct 2019

    Kenya faced a wheat shortage in 2019, which led to many farmers abandoning their crops. Kenya consumes an estimated 1 million tonnes of wheat annually, and the drought in the country has caused a deficit of at least 750,000 tonnes. Kenya also faces ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Kenya

    Oct 2019

    The government in Kenya are making an effort to increase sustainable food sources, leading to an increase in the production of processed fruit and vegetables. This allows processed fruit and vegetables to become a staple in many households. ...

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    Country Report

    Country Report

    Baked Goods in Kenya

    Oct 2019

    As the rise of the health and wellness trend floods the country, manufacturers are responding to the demands of health-conscious consumers. Healthy innovations of bread, such as flaxseed and whole-grains, have been entering baked goods. This has led ...

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