Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Kenya: Country Profile

    Oct 2019

    Kenya will enjoy healthy economic gains in 2019. Momentum should be sustained this year on the back of public infrastructure spending and despite the interest rate cap likely continuing to weigh on the domestic economy. The persistence of drought ...

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    Country Report

    Country Report

    Analgesics in Kenya

    Oct 2019

    Kenya’s population is gradually shifting towards an older demographic with the share of adults aged 65+ years increasing, coupled with a declining fertility rate. This is supporting the ongoing steady demand for adult analgesics such as ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Kenya

    Oct 2019

    Kenyans are increasingly researching their symptoms online and against official general warnings, are making use of self-medication OTC medicine in addition to traditional natural remedies as part of a focus on leading healthier lifestyles. This ...

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    Country Report

    Country Report

    Dermatologicals in Kenya

    Oct 2019

    Dermatologicals experienced a stable performance, driven by the general increase in the adult population that prefers to self-medicate, with the exception of parents who may visit a doctor for specialist advice on serious nappy (diaper) rash ...

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    Country Report

    Country Report

    Dietary Supplements in Kenya

    Oct 2019

    Dietary supplements remained a much smaller category compared to vitamins in terms of value and volume sales, dominated by herbal/traditional products with an increasing number of consumers self-diagnosing and identifying their specific health ...

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    Country Report

    Country Report

    Digestive Remedies in Kenya

    Oct 2019

    Digestive remedies continued to record steady growth in 2019, and is predicted to continue to experience stable demand over the forecast period. This is being driven by ongoing demand for popular digestive remedies such as indigestion and heartburn, ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Kenya

    Oct 2019

    The use of herbal remedies has always been popular in Kenya with over 70% of Kenyans relying on traditional healers as their primary source of health care, especially in rural areas. Traditional healers respond to diverse needs such as working as ...

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    Country Report

    Country Report

    Consumer Health in Kenya

    Oct 2019

    Consumer health in Kenya continued to perform strongly in 2019 in current value terms, supported by a growing mid-income urban consumer segment that is opting to self-medicate with trusted well-known global brands to address a range of ailments. ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Kenya

    Oct 2019

    With an increasing child population in Kenya, demand for paediatric consumer health continued to grow in 2019. This trend is supporting growing demand for a number of products including paediatric vitamins and dietary supplements, paediatric ...

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    Country Report

    Country Report

    Sports Nutrition in Kenya

    Oct 2019

    Sports nutrition remained a strongly-growing niche in Kenya in 2019, driven by increasingly healthy lifestyles amongst some consumers who are adopting greater exercise regimes in an attempt to avoid the rising incidence of obesity in the country. ...

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    Country Report

    Country Report

    Vitamins in Kenya

    Oct 2019

    Vitamins continued to experience stable demand in 2019, as consumers became increasingly aware of the various types of vitamins available and their benefits through public health campaigns. While traditionally, Kenyans preferred to rely on consuming ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Kenya

    Oct 2019

    Weight management and wellbeing continued to record a positive performance in 2019, a trend that is predicted to continue into the forecast period as an increasing number of Kenyans gain weight or are classed as obese. This trend is being driven by ...

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    Country Report

    Country Report

    Wound Care in Kenya

    Oct 2019

    Wound care experienced stable but undynamic demand in 2019. This was driven by higher growth recorded by the largest category of sticking plasters/adhesive bandages which offset the declining demand for gauze, tape and other wound care, which is ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Middle East and Africa

    Oct 2019

    The region has recovered from economic uncertainties. Over the forecast period, improved stability is expected to continue driving consumer spending. Store-based retailing maintained dominance. Nonetheless, online retail has been gaining importance, ...

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    Country Report

    Country Report

    Car Rental (Destination) in Kenya

    Sep 2019

    The growth being seen in economic activity in Kenya is expected to continue stimulating demand for car rental during the forecast period. This is set to contribute to strong growth across the category, with particular benefits for business car ...

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    Country Report

    Country Report

    Airlines in Kenya

    Sep 2019

    The introduction of the Charter Incentive Programme in 2018 is expected to bolster demand for travel to Kenya from various source markets. The scheme makes it possible for charter airlines to apply for subsidies to ease the operational costs of ...

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    Country Report

    Country Report

    Lodging in Kenya

    Sep 2019

    Increasing demand for upmarket lodging in Nairobi continues to motivate major international hotel brands to develop new properties in the Kenyan capital. With Hilton hotels having opened the doors of its brand new Hilton Garden Inn and Double Tree by...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Kenya

    Sep 2019

    Kenya’s internet infrastructure is undergoing constant development and improvement, while the country’s population is becoming increasingly tech-savvy. Towards the end of the review period, this continued to stimulate growth in intermediaries online ...

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    Country Report

    Country Report

    Travel in Kenya

    Sep 2019

    Kenya’s already strong reputation as a major international tourist destination continues to improve, with the building of new hotels and conference facilities, the expansion of air routes into and out of the country and the development of digital ...

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    Country Report

    Country Report

    Tourism Flows in Kenya

    Sep 2019

    December 2018 saw South Africa and Kenya launch a 10-year multi-entry business visa agreement which applies to the citizens of both countries. The formalisation of this agreement forms part of Kenya’s ongoing visa facilitation strategy, which has ...

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