Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Briefing

    Business Dynamics: Kenya

    Oct 2018

    Kenya’s overall business environment is improving but continues to suffer from waning economic freedom. Additionally, businesses in Kenya must cope with large bureaucratic hurdles, a poor rule of law, high youth unemployment and widespread ...

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    Country Briefing

    Country Briefing

    Households: Kenya

    Sep 2018

    Kenyan households have been hit by a prolonged property boom, even in rural areas where demand was traditionally low. Homes for the elderly are a growing trend, with developers targeting high net-worth seniors. The imposition of new taxes on cooking ...

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    Country Report

    Country Report

    Car Rental (Destination) in Kenya

    Sep 2018

    The increase in inbound arrivals has had a direct impact on increased demand for car rental. Kenya continues to position itself as a regional hub for business and centre for meetings, incentives, conferencing and exhibitions such as Africa Youth and ...

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    Country Report

    Country Report

    Airlines in Kenya

    Sep 2018

    Despite the dominance of domestic airlines, competition continues to increase due to the entry of international airlines such as Ethiopian Airlines, Qatar Airways, RwandAir and Emirates. The companies also offer cheaper air tickets when compared to ...

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    Country Report

    Country Report

    Lodging in Kenya

    Sep 2018

    The lodging industry in Kenya continues to record significant growth as the number of inbound and domestic travellers continues to rise and due to continued marketing by the Kenya Tourism Board of Kenya as not just a safari destination but also a ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Kenya

    Sep 2018

    Rising internet penetration, improving internet infrastructure, expansion of online payment platforms and increasing number of tech-savvy consumers are some of the key factors that have stimulated the rapid growth of online travel sales in Kenya. The...

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    Country Report

    Country Report

    Travel in Kenya

    Sep 2018

    Despite increasing inbound arrivals to Kenya, travel and tourism continued to benefit from increasing focus on domestic tourism. This trend can be attributed to increasing collaborative efforts between key stakeholders such as the Kenya Tourism Board...

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    Country Report

    Country Report

    Tourism Flows in Kenya

    Sep 2018

    The travel and tourism industry in Kenya continues to recover from travel advisories that affected the country between 2013 and 2015. Total inbound arrivals continued to grow due to increased air connectivity, the new visa-on-arrival policy for ...

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    Country Profile

    Country Profile

    Kenya: Country Profile

    Sep 2018

    Kenya will enjoy strong economic gains in 2018. Growth of consumer spending continues to accelerate. Agricultural output is rebounding as weather conditions improve. Both exports and a buoyant tourist sector provide additional support. A tighter ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Kenya

    Aug 2018

    Kenya’s economy benefits from a variety of agricultural produce, namely flowers, tea and coffee. However, the nation continues to suffer from poor infrastructure, high corruption levels, and a lack of a reliable electricity supply. Overall the ...

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    Strategy Briefing

    Strategy Briefing

    Disruptors: SMEs Harness Technology to Transform Consumer Markets

    Aug 2018

    The competitive landscape is changing as SMEs are increasing pressure on large well-established businesses compelling them to change their game plan and traditional business models. The question is what are these technological developments, how are ...

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    Country Report

    Country Report

    Cigarettes in Kenya

    Jul 2018

    The 2015 Excise Duty Bill, which increased retail prices, came into effect on 1 December 2015, and thus affected consumer behaviour in 2017. The Bill introduced uniform specific excise for cigarettes at the rate of KES2,500 per every 1,000 cigarettes...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Kenya

    Jul 2018

    In Kenya, cigar sellers promote their most-premium variants while teaching new smokers how to develop a palate for rich flavour and how to puff to avoid quick tar build-up. They do this through their various social media pages, as smoking is ...

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    Country Report

    Country Report

    Tobacco in Kenya

    Jul 2018

    Despite increased regulations, stock-outs and a sustained anti-smoking campaign by civil groups, tobacco in Kenya continued to record strong current value growth in 2017. Growth was due to higher product prices, as well as an aspirational middle ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Kenya

    Jul 2018

    Packaged retail sales of smokeless tobacco remained insignificant in 2017, although there was marginal consumption among the older generation...

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    Strategy Briefing

    Strategy Briefing

    Vitamins and Dietary Supplements in Middle East and Africa

    Jul 2018

    Vitamins and dietary supplements is an emerging market in Middle East and Africa, which is driven by growing health awareness, increasing self-medication, expansion of distribution networks, and the entrance of new brands. This region offers several ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Kenya

    Jul 2018

    Parents mostly opt for the convenience of using wet wipes on their babies, either as part of a regular nappy changing routine or when out and about. As these products come into contact with a baby’s delicate skin, more brands are now carrying out ...

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    Country Report

    Country Report

    Bath and Shower in Kenya

    Jul 2018

    Bath and shower products are increasingly being marketed as antibacterial and therapeutic. This has seen mass-market brands emphasise their luxuriant qualities such as the adding of spa-treatment and aromatherapy ingredients to their products. Bath ...

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    Country Report

    Country Report

    Colour Cosmetics in Kenya

    Jul 2018

    Consumers are showing a preference for colour cosmetics products that are long lasting and do not stain or which are waterproof in the case of makeup. Colour cosmetics mainly appeal to working professionals and young, well connected Millennials in ...

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    Country Report

    Country Report

    Deodorants in Kenya

    Jul 2018

    There is low consumer awareness with regard to deodorants, but this is changing. Notably, brands such as Nivea are using this opportunity to market their products as having modern skin care technology. Generally, the aim is that through in-store ...

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