Kenya

Demand for home insecticides remained fairly steady in response to the COVID-19 pandemic, with increasing awareness amongst the population due to ongoing efforts by NGOs and local governments of the importance of preventing insect-borne diseases,…

Kenyans have become increasingly aware of hygiene during the pandemic, which resulted in more stringent cleaning routines in the home, including the toilet area. Traditionally, lower-income consumers tend to use alternative solutions to specific…

Hot drinks in 2021: The big picture

Wipes have seen solid growth in 2021, albeit from an extremely low base. Demand has been helped by the rise in health awareness brought about by the pandemic. Consumers have become far more careful about cleaning and disinfecting hands and surfaces…

Retail tissue sales saw significant growth in 2020 directly as a result of the pandemic. The closure of work and study places meant that consumers were forced to spend more time at home, driving growth in both retail volume and value terms. In…

Lockdown measures and restrictions on movement disrupted economic activity in Kenya in 2020 resulting in increased unemployment and a reduction in the disposable income of many households. This led many consumers to reduce their discretionary…

There are only a handful of mixed retail outlets in Kenya, and as COVID-19 led consumers to tighten their belts and reduce their discretionary spending, 2020 was a difficult year for them. Variety stores are mostly frequented by young, urban…

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

Dishwashing experienced a notable upturn in demand in 2020, as a direct result of the pandemic, with consumers taking greater preventative measures against the virus. The need to wash hands and maintaining general hygiene of home utensils and…

While demand for air care gradually increased towards the end of the review period in Kenya, disposable incomes were stretched as a direct result of negative economic impact during the pandemic in 2020. This forced many consumers to make more…

The pandemic has had a mildly positive impact on retail volume sales of tea. Black tea remains dominant, but demand for fruit/herbal tea – particularly ginger and lemon tea – has been boosted by the fact that many local consumers are of the opinion…

Since the onset of the pandemic, there has been a shift in demand for coffee from foodservice to retail in Kenya. 2020 saw foodservice value sales of coffee decline for the first time on record, as lockdown measures led to the closure of foodservice…

The distribution of RTD tea remains very limited in Kenya, with a very low level of consumer awareness. Kenya is a tea-drinking country (as well as a major exporter of tea), but most local consumers prefer their tea to be freshly brewed, rather than…

The emergence of the pandemic in Kenya resulted in a further upturn in demand for surface care in 2020, as local consumers paid greater attention to hygiene and engaged in more stringent cleaning of their homes in an attempt to reduce germs and…

Red Bull Gmbh’s eponymous brand continued to lead in energy drinks in terms of off-trade volume share during 2021. While Red Bull is virtually synonymous with energy drinks among local consumers, it is no longer dominant. Indeed, during the review…

The advent of COVID-19 has not had a significant negative effect on demand for carbonates in Kenya, with no more than a marginal slowdown in the rate of off-trade volume sales in 2020 and 2021. The pandemic has deepened the health and wellness trend…

Consumer interest in sustainability and product material in sanitary protection has been strengthening over the review period, but the pandemic has accelerated the trend. Rising health awareness has seen heightened scrutiny of the raw materials used…

Home care in Kenya has been given a boost in 2020 and 2021 with the emergence of the pandemic, resulting in a home seclusion trend due to social distancing and curfews and a greater focus on hygiene and stricter cleaning routines to maintain…

During 2020, bleach witnessed a surge in demand as consumers rushed to take precautionary measures against the virus. Consumers therefore became increasingly aware of the need for greater hygiene levels in the home which required more stringent…

Supermarkets are the leading distribution channel for juice in Kenya, ahead of independent small grocers and other grocery retailers – with the latter mainly consisting of open markets and street hawkers. While supermarkets were gaining retail value…