Kenya
Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030
Country Briefing
Income and Expenditure: Kenya
Jan 2019
Kenya’s consumer market is weighed down by two major problems. The first is that the poorest social class E constitutes the largest share of the population. Secondly, shifting weather conditions lead to a lack of raw food supply and thus are ...
Country Briefing
Natural Resources: Kenya
Jan 2019
As the country faces a number of economic, demographic and climatic challenges agriculture remains an economic strength, with exports of agro-commodities creating significant revenue. A large share of the population remains underserved with ...
Country Report
Packaged Food in Kenya
Dec 2018
Packaged food recorded current value growth in 2018, despite the presence of stiff competition from fresh food. Most packaged foods were preferred by consumers due to the convenience offered by these products. Categories such as snacks recorded ...
Country Profile
Kenya: Country Profile
Dec 2018
Kenya will enjoy strong economic gains in 2018. Growth of consumer spending continues to accelerate. Agricultural output is rebounding as weather conditions improve. Both exports and a buoyant tourist sector provide additional support. A tighter ...
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Kenya
Nov 2018
Since the government lifted the tax on bread, maize and wheat in 2017 to ease the pressure of inflation, packaged bread has continued to see growth due to bakers passing the tax relief on to consumers. However, this reduction in costs has not been ...
Country Report
Breakfast Cereals in Kenya
Nov 2018
Hot cereals are preferred by households due to their ease of making and ability to appeal to consumers of all ages. However, due to health concerns, some manufacturers have tried to introduce cereals that can be eaten without mixing them with milk. ...
Country Report
Processed Fruit and Vegetables in Kenya
Nov 2018
Shelf stable vegetables are preferred by consumers who like to store vegetables for a shorter time than they would store frozen vegetables. The format provides convenience and affordability for consumers who cannot afford to buy and store fresh ...
Country Report
Processed Meat and Seafood in Kenya
Nov 2018
Local brands are expected to keep growing due to the aggressive in-store promotions that they carry out. These are usually conducted by a cook who is knowledgeable on the product and demonstrates how to cook and season or pair the product. Consumers ...
Country Report
Rice, Pasta and Noodles in Kenya
Nov 2018
Instant noodles remain popular as they provide consumers with opportunities to experience different tastes, as they are sold in a package that contains dehydrated noodles with a separate flavour sachet. Noodles come in different types, shapes and ...
Country Report
Edible Oils in Kenya
Nov 2018
Manufacturers are expected to continue offering bulk quantities for their edible oils. This is because many households prefer to shop for items such as cooking oil once a month and in bulk due to the multiuse in homes. Bulk purchasing provides ...
Country Report
Ready Meals in Kenya
Nov 2018
Sales of ready meals are negligible in Kenya and are expected to remain at this level in the forecast period....
Country Report
Sauces, Dressings and Condiments in Kenya
Nov 2018
Health-conscious consumers are preferring sauces, dressings and condiments that contain less oil, sugar and salt. This is amid global health concerns that products among sauces, dressings and condiments can be particularly heavily loaded with ...
Country Report
Soup in Kenya
Nov 2018
Soup is expected to keep growing due to its ease of availability. This is because soup can be readily accessed from modern retail channels at affordable prices. Supermarkets also offer more shelf space; therefore, manufacturers can stock a variety of...
Country Report
Sweet Spreads in Kenya
Nov 2018
Domestic brands hold the lead due to their long-standing presence in sweet spreads and their ability to innovate to cater to changing consumer needs. Furthermore, modern retail channels are usually more receptive to promoting local brands on their ...
Country Briefing
Business Dynamics: Kenya
Oct 2018
Kenya’s overall business environment is improving but continues to suffer from waning economic freedom. Additionally, businesses in Kenya must cope with large bureaucratic hurdles, a poor rule of law, high youth unemployment and widespread ...
Country Briefing
Households: Kenya
Sep 2018
Kenyan households have been hit by a prolonged property boom, even in rural areas where demand was traditionally low. Homes for the elderly are a growing trend, with developers targeting high net-worth seniors. The imposition of new taxes on cooking ...
Country Report
Car Rental (Destination) in Kenya
Sep 2018
The increase in inbound arrivals has had a direct impact on increased demand for car rental. Kenya continues to position itself as a regional hub for business and centre for meetings, incentives, conferencing and exhibitions such as Africa Youth and ...
Country Report
Airlines in Kenya
Sep 2018
Despite the dominance of domestic airlines, competition continues to increase due to the entry of international airlines such as Ethiopian Airlines, Qatar Airways, RwandAir and Emirates. The companies also offer cheaper air tickets when compared to ...
Country Report
Lodging in Kenya
Sep 2018
The lodging industry in Kenya continues to record significant growth as the number of inbound and domestic travellers continues to rise and due to continued marketing by the Kenya Tourism Board of Kenya as not just a safari destination but also a ...
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