Kenya

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Kenya. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Kenya StatisticsConsumer Lifestyles in KenyaKenya Country BriefingsFuture Demographics: Kenya in 2030

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    Country Report

    Car Rental (Destination) in Kenya

    Oct 2020

    The sharp decline in the number of inbound arrivals as a result of border closures and government restrictions has significantly damaged the performance of car rentals in Kenya during 2020, with this expected to continue into the forecast period. The...

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    Country Report

    Country Report

    Lodging in Kenya

    Oct 2020

    Given the lodging industry’s strong dependence on inbound tourists, the travel bans imposed by the government left lodging companies on shaky ground, with many having to update their policies and include flexible booking, cancellation and duty of ...

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    Country Report

    Country Report

    Airlines in Kenya

    Oct 2020

    Government imposed border closures and flight suspensions had a detrimental effect on airlines in the first half of 2020, with inbound and outbound flights falling off a cliff. A flood of airport terminal closures and fight cancellations marked the ...

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    Country Report

    Country Report

    Tourism Flows in Kenya

    Oct 2020

    Both inbound and domestic tourism in Kenya will struggle in 2020, with COVID-19 government restrictions and fear of infection dampening demand for travel. In March 2020, Kenya closed international borders as a preventive measure against the spread of...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Kenya

    Oct 2020

    Online travel sales and intermediaries have recorded a significant decline during 2020 due to the outbreak of COVID-19. The pandemic has significantly hampered opportunities for travel intermediaries in Kenya, restricting outbound and inbound tourist...

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    Country Report

    Country Report

    Travel in Kenya

    Oct 2020

    The damaging impact of COVID-19 on travel in Kenya began in mid-March 2020 with the suspension of flights and border closures leading to a steep drop in inbound tourist flows. In-country travel restrictions also limited opportunities for companies to...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Kenya

    Oct 2020

    Kenyan consumer income is expected to grow substantially by 2040, helped by an improving business environment and economic expansion. Purchasing power will be concentrated in present-day millennials’ hands, yet seniors will be the major spenders of ...

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    Country Report

    Country Report

    Cider/Perry in Kenya

    Sep 2020

    The growth in cider in Kenya was driven by a surge in the demand for free from gluten drinks, and a rise in the popularity of flavoured and lower alcohol drinks. Moreover, consumers increasingly saw cider as a refreshing, tasty beverage in hot ...

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    Country Report

    Country Report

    Alcoholic Drinks in Kenya

    Sep 2020

    The outbreak of Coronavirus (COVID-19) has had a strong impact on alcoholic drinks in Kenya, leading to changes in consumer behaviour and distribution shifts. The closure of all bars and restaurants from late March 2020 and a dawn-to-dusk curfew ...

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    Country Report

    Country Report

    Beer in Kenya

    Sep 2020

    Beer consumption continued to rise in 2019, boosted by higher disposable incomes, urbanisation and a growing population of young adults, including millennials. As domestic demand remained strong in Kenya, the growing middle class population ...

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    Country Report

    Country Report

    Spirits in Kenya

    Sep 2020

    Spirits, a lucrative category for manufacturers, continued to post strong total volume sales growth in 2019. Driven by constant population growth, urbanisation, a growing middle class and dynamic private sector, spirits witnessed fertile ground for ...

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    Country Report

    Country Report

    Wine in Kenya

    Sep 2020

    Urbanisation and the rising middle-class constituency has increased the number of consumers with the disposable incomes to support a taste for wine. Thus, more and more Kenyans have embraced social wine drinking. As a result, volume sales of wines ...

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    Country Profile

    Country Profile

    Kenya: Country Profile

    Aug 2020

    Kenya’s economy will slow in 2020. The main channels impacted by the Coronavirus (COVID-19) crisis include; a sharp slowdown in the traditionally resilient services sector, severe disruptions of supply chains and lower agricultural exports and ...

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    Country Report

    Country Report

    Oral Care in Kenya

    Aug 2020

    Increasingly, oral care is moving away from products that ensure oral hygiene to those that address specific needs, such as tooth sensitivity, tooth whitening and the strengthening of tooth enamel. Despite the fact that these products retail at a ...

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    Country Report

    Country Report

    Fragrances in Kenya

    Aug 2020

    Although premium designer scents are more expensive compared with mass fragrances, they are becoming more popular as consumer disposable incomes rise. In general, premium fragrances are tailor-made, thus making consumers feel like their individual ...

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    Country Report

    Country Report

    Sun Care in Kenya

    Aug 2020

    In line with global health concerns about the effects of long exposure to sunlight, adult sun care is expected to see strong growth over the forecast period. Due to the fact that sun protection products remain largely unaffordable for many consumers ...

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    Country Report

    Country Report

    Men's Grooming in Kenya

    Aug 2020

    For a long time, companies have focused more on female skin care, with men being somewhat left on the side-lines. However, with men’s growing interest in their appearance, which is partly attributed to social media pressures and rising product ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Kenya

    Aug 2020

    Mass skin care continues to post strong sales growth within mass beauty and personal care, with such products commonly being used by both men and women in the region, especially body care products. Brands, both local and international, increasingly ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Kenya

    Aug 2020

    Increasingly, mothers are looking for alternatives that cater to their babies’ sensitive skin, with manufacturers therefore feeling increasingly obliged to disclose the ingredient composition of their baby wipes. Furthermore, the convenience of baby ...

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    Country Report

    Country Report

    Beauty and Personal Care in Kenya

    Aug 2020

    The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to lockdown measures but also rising economic uncertainty. While the country has proved relatively successful in halting the spread of the ...

    US$2,650
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