Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Home Care in Iceland

May 2022

Home care in 2021: The big picture

USD 2,750
Country Report

Home Care in Bangladesh

May 2022

Demand for home care is rising as more consumers come to appreciate the benefits of these products. Rapid economic growth and urbanisation continue to support the expansion of the consumer base for a wider range of home care items as disposable…

USD 2,750
Country Report

Home Care in Slovenia

Apr 2022

In general, the demand for home care products in Slovenia increased due to the Coronavirus (COVID-19) pandemic in the country. Consumers intensified their cleaning and hygiene routines, including the use of disinfectants and antibacterial products,…

USD 2,750
Country Report

Home Care in Poland

Apr 2022

The COVID-19 pandemic continued to have an impact on Polish society in 2021, with further waves forcing the government to constantly reassess the measures being used to contain it. As such, large numbers of consumers continued to work from home…

USD 2,750
Country Report

Home Care in Estonia

Apr 2022

Home care experienced a mixed performance in response to the COVID-19 pandemic in 2020. Some categories experienced stronger sales, while some witnessed a slowdown. During lockdown, all life activities took place at home including work, learning and…

USD 2,750
Country Report

Home Care in Nigeria

Mar 2022

Despite economic growth relative to 2020, economic conditions in Nigeria remained poor in 2021 largely due to high inflation, which severely limited consumer spending power. Nevertheless, the essentiality of many home care products helped to drive an…

USD 2,750
Country Report

Home Care in Mexico

Feb 2022

Overall demand for home care stabilised in 2021 following the low declines of the previous year, the latter influenced by the weak performance by laundry care, which accounts for the vast majority of retail volume sales of home care. This was due to…

USD 2,750
Country Report

Home Care in Ecuador

Feb 2022

After the boon in home care in Ecuador in 2020, when current value and volume sales increased by double-digit figures, the tables were turned in 2021, and home care registered a decline in current value and volume sales. With society gradually…

USD 2,750
Country Report

Home Care in Vietnam

Feb 2022

While 2021 saw most countries around the world saw an easing of the social distancing regulations that were enacted in response to the COVID-19 pandemic during 2020, the opposite was true in Vietnam. After the government’s successful efforts to…

USD 2,750
Country Report

Home Care in Algeria

Feb 2022

Overall, value and volume growth were lower in 2021 than in 2020. There were several reasons for this. With society gradually opening up in 2021, after the 2020 lockdowns, people were out and about more and there was less demand for home care…

USD 2,750
Country Report

Home Care in Chile

Feb 2022

Although the pandemic created a harsh economic and social scenario in Chile, it also boosted retail volume and current value sales of most home care products in 2020. As 2021 still had stay-at-home orders and lockdowns in place, consumers gave…

USD 2,750
Country Report

Home Care in Canada

Jun 2022

In 2021, growth in the retail value sales of home care stabilised as the country moved towards a period of normalisation. A significant driver of growth in 2020 was the widespread stockpiling seen, but as consumers adjusted to COVID-19, this…

USD 2,750
Country Report

Home Care in Honduras

May 2022

Sales of home care saw slower growth in 2021 after spiking in 2020 when demand was stimulated by the pandemic and the need to maintain strict hygiene standards. Vaccine rollout and a drop in COVID-19 cases enabled a lifting of some restrictions,…

USD 2,750
Country Report

Home Care in Slovakia

Apr 2022

With more time at home and a greater focus on households due to the lockdowns introduced to cope with the Coronavirus (COVID-19) crisis, Slovakian consumers intensified their cleaning habits and used a variety of specialised home care products,…

USD 2,750
Country Report

Home Care in Cambodia

Apr 2022

With the notable exceptions of air care and polishes, COVID-19 has had a significant positive effect on demand for home care in Cambodia, with retail constant value sales (2021 prices) expanding at their fastest rate in well over a decade in 2021.…

USD 2,750
Country Report

Home Care in Turkey

Apr 2022

While home care in Turkey continued to expand in total volume sales terms in 2021, growth was down on 2020. This was mainly because the influence of pandemic-related trends that had bolstered demand in several categories the previous year – primarily…

USD 2,750
Country Report

Home Care in Tunisia

Mar 2022

Despite the ongoing impact of COVID-19 in 2021, home care has recorded healthy growth across all categories. Rising urbanisation, improving retail availability and shifting cleaning habits as a result of the pandemic all helped to drive growth.

USD 2,750
Country Report

Home Care in Finland

Mar 2022

Following the spike in overall sales in 2020 that resulted from the initial fallout of COVID-19, home care in Finland recorded a negative performance in volume and current value terms in 2021 as consumption patterns stabilised in line with the easing…

USD 2,750
Country Report

Home Care in Italy

Feb 2022

After the height of the Coronavirus (COVID-19) outbreaks in Italy in 2020 and the first half of 2021, when cleaning regimes were prioritising hygiene and sanitisation, helping to drive home care sales, particularly in areas like bleach and surface…

USD 2,750
Country Report

Home Care in Spain

Feb 2022

Following the increased demand seen in 2020, the home care industry in Spain recorded a slightly negative performance in 2021, albeit with sales remaining above pre-pandemic levels. Many of the products in home care were positioned as essential for…

USD 2,750
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