Home Care

Asia Pacific is one of the fastest growing regions in surface care, but per capita spending remains among the lowest in the world. This indicates the untapped market potential in surface care in the region. With favourable trends, such as rising ...

Surface care in the Middle East and Africa region witnessed moderate growth over the review period, and was characterised by the launch of innovative and multipurpose products. Multinational companies lead the surface care category, and are ...

This briefing explores Procter & Gamble’s performance in the global market for home care, discussing its strategic direction, as well as future growth areas within the categories it operates in. Its business witnessed growth over the review period, ...

The Clorox Company’s strong brand positioning within key categories in home care is a fundamental part of its strategy, especially in North America and Latin America. However, as the industry continues to evolve and mature regarding cleaning habits ...

Voice commerce changes the way we interact with machines as they become more human and speak our language. This has the potential to close the gap between online and offline shopping by merging the two more seamlessly and goes way beyond selling ...

This quarterly briefing examines the current state of home care globally, focusing on the most considerable upgrades and downgrades in our Q3 IFM update, looking into markets and categories. All regions have witnessed a downgrade in their value ...

The spot and stain remover category stands at something of a crossroads in 2019. It has well-developed sales in many developed markets, high household usage in some developing markets and, more importantly, great unmet market potential. Barriers to ...

The laundry industry has been addicted to stereotypes, one from the 1950s housewife, the other dating back to cavemen. Both create female-exclusive product targeting with little thought to “masculine” laundry. This delayed the industry’s recognition ...

The laundry industry has been addicted to a couple of stereotypes, one alluding to the 1950s housewife, the other dating back to cavemen. Both create female-exclusive product targeting with little thought to “masculine” laundry. This delayed the ...

This company profile discusses the performance of Reckitt Benckiser’s home care division over recent years and defines the key future growth areas of the company’s business. The company is undergoing profound structural changes, creating two ...

Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

Sales of laundry care in the Middle East and Africa remain very underdeveloped but are rising, driven by improving economic conditions, rising disposable incomes, and more women entering the formal workplace. Economic instability has hampered growth ...

Amway Corp is the leading player within home care direct selling and has a strong presence in Asia Pacific and Eastern Europe. The company plans to intensify its activities in nutrition and wellness and has scaled down its focus and operations in ...

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is the low percentage value growth forecast for developed markets, while emerging countries are set to grow more dynamically. A growing ...

Dishwashing in Western Europe as a whole is a mature category, characterised by low growth rates and an increasing concentration on all-in-one monodose dishwashing tablets, the convenience of use of which appeals to consumers. However, a shift in ...

The global home care retail landscape has remained largely unchanged, despite a shift in consumer shopping habits, with the grocery channel still the dominant method for buying home care products. Supermarkets are the most common distribution channel...

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

Asia Pacific is the largest region for laundry care globally but still lags behind significantly in terms of per capita spending. This is due to low disposable income per capita and washing machines penetration rates from the developing countries. ...