Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Although air care is not hygiene-related, the category witnessed a positive performance in 2021. After a poor performance in 2020, consumers returned to physical stores this year, and the general dependency of the category on impulse purchases meant…
Toilet care tablets/powders, toilet care cleaning systems and toilet liquids/foams are all set to register declines in 2021 when compared to 2020’s surge in demand. Rim blocks and rim liquids on the other hand, will remain stable. This is due to…
There are numerous formats of toilet care products available in the United Arab Emirates, although toilet liquids/foam accounted for the highest sales in 2021, due to the easy and practical application of these products. Consumers in the country are…
Toilet care benefited in 2020 from heightened hygiene concerns as a result of the pandemic, resulting in above average retail volume growth compared to the review period as a whole. However, after the peak of COVID-19, the growth rate has fallen…
Surface care is set to register a marginal decline in both retail volume and current value terms in 2021, following significant growth rates the previous year when the pandemic heightened hygiene awareness amongst local consumers. Nevertheless, the…
As across the globe, the pandemic continued in the United Arab Emirates in 2021 due to the emergence of different variants of the virus. This therefore maintained consumers’ interest in health and hygiene, and they continued to prioritise and were…
Demand for surface care spiked in 2020 as the pandemic sparked history-high hygiene fears. Among the significant functions of surface care, unsurprisingly, the most sought-after was disinfection. Therefore, many products which originally did not…
Polishes is set to continue to register declines in 2021 exacerbated by consumers returning to work, school and socialising outside of the home, reducing time dedicate to general household chores including polishing. However, this performance is a…
Polishes saw retail volume and current value declines in 2020. COVID-19 limited trips outside the home, which hampered growth in shoe polish, whilst more consumers switched to floor cleaners in surface care instead of floor polishes. Meanwhile, other…
For most categories within home care, 2021 has either led to a recovery or stabilising of growth. Some have been able to maintain higher than pre-pandemic levels, while others are starting to recover after declines of 2020. However, for polishes, the…
Laundry care is set to record positive retail volume growth in 2021, driven by liquid tablet detergents, in-wash spot and stain removers, liquid fabric softeners, fabric fresheners and other laundry aids. Retail value remains in positive territory,…
Laundry care is still by far the largest category within home care in the United Arab Emirates, but continued to see retail volume and current value growth in 2021. Apart from the COVID-19 pandemic, positive socioeconomic factors continued to drive…
Laundry care witnessed dramatic changes in 2020 within an otherwise mature home care category in Hong Kong due to the impact of COVID-19. Spiking hygiene concerns and prolonged home seclusion contributed to the rapid growth of liquid tablet…
Home insecticides continues to experience stable albeit undynamic growth in 2021, with spray/aerosol insecticides registering the strongest performance in retail volume growth terms overall. This has been partially fuelled by the change to more…
Increasingly urban lifestyles and more crowded urban areas has been leading to the growth of crawling bugs such as ants and cockroaches. In addition, the extremely hot weather in the country for prolonged periods of the year supports the…
During the peak of the pandemic, home insecticides was marginally impacted by declining demand as exterminating insects in the home was not the main focus area, despite heightened hygiene and health concerns. The increased hygiene status in homes due…
Per capita consumption shows that consumers are continuing to purchase a greater quantity of products with antibacterial qualities and sanitisation benefits. This has prompted new launches in home care geared towards specific functions, as well as…
After seeing strong growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand, home care experienced slower retail volume growth in 2021, although current value growth remained similar. Dishwashing saw particularly…
For a normally relatively stable industry such as home care, the impact of COVID-19 on Hong Kong presented considerable changes in 2020. Heading into 2021, these changes remain present, albeit in a less dramatic fashion. Despite the growth or decline…
Dishwashing is predicted to experience declines in both volume and value sales terms in 2021. This is an effect of reduced demand for much of the category following strong performances in 2020 as an impact of the lockdowns, which forced households to…