Home Care

Home care in 2021: The big picture

Home care in Sweden recovered somewhat and retail value sales of many home care categories started normalising in 2021. This is after some home care categories experienced faster sales growth during 2020 thanks to the COVID-19 pandemic, which…

The COVID-19 pandemic continued to have a positive impact on sales of home care in 2021. In Romania, the interest in home care products and hygiene has increased, largely thanks to a new focus on preventative health. While product stockpiling was a…

The home care market in Laos is growing mainly due to changes in consumer lifestyles, with many people moving from rural to urban areas. Moreover, there is also a growing trend towards health and wellness in the country, especially among younger…

The Indian economy was recovering well following the impact of 2020’s lockdown. However, it faced a roadblock once again in the first half of 2021 due to a second wave of COVID-19 infections. Although this was devastating and caused intermittent…

COVID-19 had a strong and largely positive impact on home care in Belgium in 2020, resulting in dynamic retail volume and current value growth for the category overall. Some categories such as dishwashing and surface care significantly benefited from…

Home care in Serbia experienced a positive boost in 2020 due to COVID-19. Whilst some categories saw slowed growth due to the pandemic, including polishes and home insecticides, as consumers prioritised products that they considered to be more…

With COVID-19 still present in Hungary in 2021, consumers continued to spend more time at home, working and studying from home, especially at the beginning of the year. This resulted in rising demand for home cleaning products, particularly…

Home care in Russia saw stagnating sales in volume terms in 2021, while rising unit prices helped the industry to record positive current value growth in this year. Many consumers were still spending more time at home than usual in 2021, given the…

Unexpectedly, the second wave of COVID-19 hit Indonesia in the middle of 2021, forcing the country into a nationwide lockdown. This slowed down business, and negatively affected consumer disposable incomes, resulting in lower sales volume growth of…

Despite the COVID-19 pandemic and consequent economic backlash, demand for home care products has performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. Sales continue to be boosted by…

Political and economic uncertainty as well as the COVID-19 pandemic prevails in Lebanon in 2021. Due to the economic situation some consumers have been forced to trade down to more affordable local brands and private label in home care, but a growing…

Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. Even as the pandemic comes to an end, these trends will persist, thus boosting the demand…

The COVID-19 pandemic remained the dominant influence over home care in Australia in 2021, for the second consecutive year. Whether consumers were purchasing large volumes of home care disinfectant or other surface care products containing…

As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government…

Overall home care witnessed positive growth in volume and value terms in 2021 due to ongoing concerns over household hygiene and further worries starting from the first major COVID-19 outbreak in Taiwan in May 2021. However, growth was slower than in…

The outbreak of COVID-19 provided a significant boost to the growth of home care in 2020. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care…

Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides…

Home care in Bolivia is set to deliver solid growth in volume sales in 2021, although significant price pressure will see value sales shrink. The economic impact of the pandemic on household incomes has been severe, and consumers are trading down to…

Home care in Azerbaijan has been upturned by the COVID-19 pandemic in both 2020 and 2021. The most important factor has been the extended periods of restriction on socialisation and other lockdown measures that confines people to their homes. This…