Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Demand for home care is rising as more consumers come to appreciate the benefits of these products. Rapid economic growth and urbanisation continue to support the expansion of the consumer base for a wider range of home care items as disposable…
In general, the demand for home care products in Slovenia increased due to the Coronavirus (COVID-19) pandemic in the country. Consumers intensified their cleaning and hygiene routines, including the use of disinfectants and antibacterial products,…
The COVID-19 pandemic continued to have an impact on Polish society in 2021, with further waves forcing the government to constantly reassess the measures being used to contain it. As such, large numbers of consumers continued to work from home…
Home care experienced a mixed performance in response to the COVID-19 pandemic in 2020. Some categories experienced stronger sales, while some witnessed a slowdown. During lockdown, all life activities took place at home including work, learning and…
Despite economic growth relative to 2020, economic conditions in Nigeria remained poor in 2021 largely due to high inflation, which severely limited consumer spending power. Nevertheless, the essentiality of many home care products helped to drive an…
Overall demand for home care stabilised in 2021 following the low declines of the previous year, the latter influenced by the weak performance by laundry care, which accounts for the vast majority of retail volume sales of home care. This was due to…
After the boon in home care in Ecuador in 2020, when current value and volume sales increased by double-digit figures, the tables were turned in 2021, and home care registered a decline in current value and volume sales. With society gradually…
While 2021 saw most countries around the world saw an easing of the social distancing regulations that were enacted in response to the COVID-19 pandemic during 2020, the opposite was true in Vietnam. After the government’s successful efforts to…
Overall, value and volume growth were lower in 2021 than in 2020. There were several reasons for this. With society gradually opening up in 2021, after the 2020 lockdowns, people were out and about more and there was less demand for home care…
Although the pandemic created a harsh economic and social scenario in Chile, it also boosted retail volume and current value sales of most home care products in 2020. As 2021 still had stay-at-home orders and lockdowns in place, consumers gave…
In 2021, growth in the retail value sales of home care stabilised as the country moved towards a period of normalisation. A significant driver of growth in 2020 was the widespread stockpiling seen, but as consumers adjusted to COVID-19, this…
Sales of home care saw slower growth in 2021 after spiking in 2020 when demand was stimulated by the pandemic and the need to maintain strict hygiene standards. Vaccine rollout and a drop in COVID-19 cases enabled a lifting of some restrictions,…
With more time at home and a greater focus on households due to the lockdowns introduced to cope with the Coronavirus (COVID-19) crisis, Slovakian consumers intensified their cleaning habits and used a variety of specialised home care products,…
With the notable exceptions of air care and polishes, COVID-19 has had a significant positive effect on demand for home care in Cambodia, with retail constant value sales (2021 prices) expanding at their fastest rate in well over a decade in 2021.…
While home care in Turkey continued to expand in total volume sales terms in 2021, growth was down on 2020. This was mainly because the influence of pandemic-related trends that had bolstered demand in several categories the previous year – primarily…
Despite the ongoing impact of COVID-19 in 2021, home care has recorded healthy growth across all categories. Rising urbanisation, improving retail availability and shifting cleaning habits as a result of the pandemic all helped to drive growth.
Following the spike in overall sales in 2020 that resulted from the initial fallout of COVID-19, home care in Finland recorded a negative performance in volume and current value terms in 2021 as consumption patterns stabilised in line with the easing…
After the height of the Coronavirus (COVID-19) outbreaks in Italy in 2020 and the first half of 2021, when cleaning regimes were prioritising hygiene and sanitisation, helping to drive home care sales, particularly in areas like bleach and surface…
Following the increased demand seen in 2020, the home care industry in Spain recorded a slightly negative performance in 2021, albeit with sales remaining above pre-pandemic levels. Many of the products in home care were positioned as essential for…