Home Care

Home care continued to perform well in 2019 with value sales growth comparable to the CAGR growth observed during the review period as a whole. Despite fears of an economic downturn following the election of the Labour Government in 2017, the economy...

Home care in Norway recorded a mixed performance in 2019, which resulted in marginally declining volume sales due to ongoing maturity of bleach, polishes, home insecticides and laundry care, while surface care, dishwashing, air care and toilet care ...

Home care saw a positive performance in 2019, seeing higher growth rates in both retail volume and current value terms than in any other year of the review period. This performance can be explained by the economic context, with the positive ...

The Romanian home care market again recorded healthy current value growth in 2019, driven by a generally strong economic backdrop and continued development of the retail distribution network. Brand owners are also diversifying their product ...

Home care continued to decline in both current value and volume terms in 2019, with consumer purchasing power being negatively affected by the seemingly endless economic uncertainty in Russia. Consumers in Russia continue to be cautious with their ...

Growth was lower in 2019 than across the review period, following an established year-on-year decline. This decline was the result of cautious consumption behaviour in 2019, with consumers being wary of the economic and political situation due to the...

Home care in Ecuador was characterised by an overall slowdown in growth in 2019, in line with the country’s decelerating economy. Political unrest and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic ...

In 2019, home care continued to see stable growth in Hungary, like throughout the review period. Thanks to the general economic upturn and increasing disposable incomes, Hungarian customers tend to spend more not only on general cleaning products, ...

Home care saw slow but steady retail value growth in 2019, along with a continued retail volume decline. These were both better performances than those seen the previous year. Most home care categories recorded current value growth, with the ...

The improving economy and recovering consumer purchasing power contributed to accelerating current value growth within home care in Georgia in 2019. Changing consumer habits due to the continued shift in the retail landscape indicate wider channel ...

Home care in Azerbaijan saw continued growth in 2019, as economic conditions in the country improved and consumers enjoyed higher wages and disposable incomes, particularly in urban areas. The growth of modern grocery retailers made a wide range of ...

Despite continuing economic uncertainty in Tunisia that has encouraged a large number of consumers to move away from expensive and unnecessary products, home care maintained – and in most cases – improved its value growth in 2019. Tunisians were ...

Total volume and current value growth rates for home care in Mexico in 2019 were down slightly on 2018, continuing the slowdown witnessed over the latter half of the review period. This was partly the result of increasing economic uncertainty, though...

In 2019, home care continued to record steady growth in the Dominican Republic, with value sales increasing year-on-year. Growth was significantly driven by surface care, bleach and home insecticides, with sales of insecticides and bleach being ...

Home care continued to suffer from marginally declining demand due to maturity and the rising health and wellness trend. The latter is being strongly driven by environmentally-aware consumers in France who are concerned about the potentially toxic ...

Home care recorded strong growth in 2019, especially in retail current value terms, with slower growth in retail volume terms. The increase in promotional activity in modern grocery retailers encouraged consumers to trade up to higher-priced ...

The high level of maturity and saturation in home care in Switzerland keep limiting potential for growth. There is relatively slow adaptation of innovations and new products as consumers are often content with what they already use and what they know...

Home care experienced a mixed performance in Italy in 2019, due to the maturity of several larger categories. Laundry care, dishwashing and surface care all continued to record low declines in demand overall, as consumers increasingly searched for ...

The Hong Kong home care market saw continued moderate growth in 2019, with the character of demand shifting as a result of evolving consumer lifestyles and concerns. The pressure on space as a result of the typical size of modern Hong Kong homes is ...

Retail sales within home care continued to grow at a healthy rate in 2019, with demand being boosted by stronger purchasing power and more optimistic consumer sentiment. This was supported by government subsidies, greater expenditure on social ...