Home Care

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in ...

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food, ...

The Consumer Electronics Show (CES) is the largest trade show (in terms of floor space) for electronics and appliances globally, and arguably the most important for smart home launches. This report is intended as a review of the key trends found in ...

Home care continued to see solid value growth in 2019 boosted by growing awareness of the need for good hygiene in the home, rising incomes, urbanisation and expanding distribution. Many areas of home care remain unaffordable to many consumers in ...

“Green products” have evolved into something much more nuanced than just environmentally-friendly products. As the trend becomes increasingly popular, the definition grows more blurred. To be green in the eyes of the consumer, a product must be ...

This report outlines Euromonitor International’s initial review and statement on the impact of the Coronavirus (COVID-19) pandemic on the global home care industry. In a very fluid and rapidly developing situation, this report seeks to provide a ...

Considering COVID-19, a time when society is facing unprecedented change, this report which focuses on water scarcity in Cape Town circa 2018 makes for useful reference. Not least because its focus is on crisis and its conclusions indicate that once ...

The European Commission will introduce new energy label legislation in 2021 covering washing machines, washer dryers, refrigeration appliances and automatic dishwashing products. The new legislation is much tougher than previous iterations and ...

Value growth of home care in Costa Rica continued to rise incrementally in 2019, compared to the previous year, as players continued to introduce and promote products with added value appealing to economically advantaged consumers seeking more ...

Home care in Chile achieved a positive performance in terms of retail value and volume sales in 2019. Wide availability and an extensive offer of products in retail channels contributed to demand, with modern grocery retailers maintaining their ...

This report analyses the market for home care in the Côte d’Ivoire. For the purposes of the study, the market has been defined as follows:...

In 2019, homecare in Canada continued to register modest levels of growth, as it has done across the review period. Modest growth was the offset of the gross domestic product lowering in 2018, however, the Canadian economy grew in 2019, and this is ...

Home care in Peru recorded further current value growth in 2019. Busy lifestyles and the rise in the number of one- and two-person households has increased demand for specific products that improve the efficiency of the cleaning or laundry process ...

Home care in Taiwan posts slower value growth in 2019 compared to 2018. Except for bleach and polishes, most categories register positive growth. Growth in home care has been driven by environmental concerns aroused among Taiwanese consumers, ...

Households in the Asia Pacific region are on the verge of a structural transformation, as the demographic dividend skews towards a broader base of young aspirational Millennials. Major regional trends include surging single-person households, a ...

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

Asia Pacific is the largest global market for home furnishings in terms of value, and was the fastest growing over 2013-2018. The region does, however, have the second lowest per capita expenditure on home furnishings. It is expected to see strong ...

Increasing consumer awareness and modern lifestyles are creating more opportunities to increase category participation within home care. Busy lifestyles are encouraging consumers to choose products that reduce the usual time spent on completing a ...

In 2019, home care continued to grow in volume and value terms, with consumers’ purchasing behaviour and spending enhanced by rising awareness of different product offers. Home care categories such as laundry care, dishwashing and surface care are ...

South Africa continues to face economic challenges, with growth constrained by low levels of foreign investment, political tensions as a result of the general election and a highly indebted public electricity utility (Eskom), to name a few factors. ...