Home Care

Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on ...

Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s ...

Mixing-in-the-Moment (MITM) is a smart technology disruption of traditional value chains surrounding consumable additives (like detergents, fragrances, drinks, cosmetics and other fluids).This is proving to be a consistent and predictable disruption,...

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at ...

This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. A more positive economic outlook during this quarter has led to ...

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic ...

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth ...

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the...

With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent ...

Falling unit prices deepened the value sales decline in laundry care in China in 2020, but growth in other countries in the region meant that overall Asia Pacific sales continued to increase, in spite of the presence of Coronavirus (COVID-19). Rising...

The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively ...

Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus ...

Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old ...

During March 2020, the government installed COVID-19 restrictions that adapted lifestyles and shaped purchasing trends across the year. The restrictions required non-essential businesses and schools to close, limiting movement across the country ...

Due to the outbreak of COVID-19 in 2020, economic growth slowed down during the year, and consumers lives were heavily impacted when the government installed its first lockdown period in March. This lockdown period required consumers to stay at home ...

Costa Rica was significantly impacted by the emergence of the pandemic in 2020 due to the economic fallout of reduced tourism and limited foodservice operations during the initial stages of restrictive measures introduced by the government in an ...

Home care was one of the markets to benefit from the COVID-19 outbreak in Germany in 2020, as consumers placed a greater focus on stringent cleaning routines in the home amidst the preventative health trend. Hygiene has always been an important ...

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus....

Overall, home care witnessed strong growth in current value terms in 2020, with this being largely driven by the intense focus on good hygiene practices following the outbreak of COVID-19, including around the home. Encouraged by public health ...

Home care in Tunisia performed well benefiting from the hygiene-centric lifestyles adopted by Tunisian consumers as a response to the situation in 2020. The COVID-19 pandemic has significantly impacted the lives of Tunisian consumers, with home ...