Home Care

Despite the COVID-19 pandemic and consequent economic backlash, demand for home care products has performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. Sales continue to be boosted by…

Political and economic uncertainty as well as the COVID-19 pandemic prevails in Lebanon in 2021. Due to the economic situation some consumers have been forced to trade down to more affordable local brands and private label in home care, but a growing…

Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. Even as the pandemic comes to an end, these trends will persist, thus boosting the demand…

The COVID-19 pandemic remained the dominant influence over home care in Australia in 2021, for the second consecutive year. Whether consumers were purchasing large volumes of home care disinfectant or other surface care products containing…

As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government…

Overall home care witnessed positive growth in volume and value terms in 2021 due to ongoing concerns over household hygiene and further worries starting from the first major COVID-19 outbreak in Taiwan in May 2021. However, growth was slower than in…

The outbreak of COVID-19 provided a significant boost to the growth of home care in 2020. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care…

Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides…

Home care in Bolivia is set to deliver solid growth in volume sales in 2021, although significant price pressure will see value sales shrink. The economic impact of the pandemic on household incomes has been severe, and consumers are trading down to…

Home care in Azerbaijan has been upturned by the COVID-19 pandemic in both 2020 and 2021. The most important factor has been the extended periods of restriction on socialisation and other lockdown measures that confines people to their homes. This…

The pandemic has driven a modest acceleration in the rate of growth of retail current value sales of home care in Malaysia, with the fact that consumers were spending more time at home due to COVID-19 restrictions outweighing the economic shock of…

Home care experienced continued strong growth rates in Bulgaria in 2021, its development characterised by consumers’ stronger focus on hygiene as a result of COVID-19. Consumers have been spending more time at home as a result of the pandemic.…

After many years of growth, in 2020 home care turned to decline in both retail volume and current value terms. The negative performance in this year was due to the outbreak of COVID-19, which increased price-sensitivity in the country, leading…

Although the pandemic created a harsh economic and social scenario in Argentina, at the same time it boosted demand for many home care products in 2020. Most of these were linked to disinfection, including bleach, all purpose cleaning wipes and home…

In 2021 home care sales slowed after experiencing above average growth in 2020 due to the onset of COVID-19. Despite the popularity of traditional alternatives and high poverty levels in the country, population growth, retailing development and…

Home care in 2021: The big picture

Broadly speaking, the pandemic had a positive impact on home care in 2020, a trend that has lingered into 2021 as lockdown measures were slowly relaxed. Lockdown meant more people spent more time at home, and in 2021 many people have continued to…

In 2021, demand for home care products was still influenced by the ongoing the COVID-19 pandemic. Overall, since the inception of the pandemic, consumers have been maintaining higher standards of home hygiene in a bid to avoid contamination of the…

While demand for home care remains limited in Myanmar, it has been significantly boosted by the pandemic, with dishwashing, laundry care and surface care the main beneficiaries of this. Not only were consumers spending more time at home due to the…

Home care in Ireland performed well in response to the COVID-19 in 2020 due broadly to the national lockdown and people working and studying from home, as recommended by the government. While COVID-19 had direct consequences on discretionary spending…