Home Care

2020 and 2021 were the most disruptive and uncertain years for many consumers as a result of the pandemic. Fear of contagion, and the global and local policies imposed in an attempt to control the spread of the virus, including lockdowns, social…

2022 was shaped by recovery from the COVID-19 pandemic and high inflation, which are having a mixed effect on different categories in home care. Some products are seeing a better performance due to COVID-19-related restrictions easing and on-trade…

After having posted reasonably stable growth in total volume sales throughout the review period, home care in Slovenia recorded a marginal decline in this respect in 2022. The easing of the pandemic was the primary reason for the downturn, with…

Most home care categories derived some benefit from the Coronavirus (COVID-19) pandemic in 2020, seeing a return to retail volume growth or higher increments than in 2019. Lockdown and home seclusion measures led to remote working, distance learning…

In 2022, Vietnam was able to manage the economic challenges which emerged, with the government managing to control inflation at around 4%, boosting economic growth. This helped drive retail volume and current value growth across all home care…

Home care enjoyed exceptionally strong growth in current value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of raw…

The global rise in energy and raw materials costs has had a significant impact on Ecuador’s home care category in 2022. A large number of products, including dishwashing and laundry care, saw prices rise above the rate of inflation in Ecuador…

Overall, the performance for home care was muted in 2022. While there was double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. Also, the…

Demand for home care saw an upturn in 2022, following the static performance of previous year. Growth was boosted by the improving fortunes of laundry care, which accounted for a relatively high proportion of overall retail volume sales. This was due…

While home care registered double-digit current value growth in 2022, constant value and volume growth was much more modest, and this was in spite of population growth. Several factors led to the muted performance. Cleaning practices returned to more…

In 2022, Indian consumers returned to their normal daily lives on the back of a major easing in the severity of the COVID-19 pandemic, which allowed for the full resumption of mobility. This supported double-digit current value growth in overall home…

As an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, Kuwait offers huge opportunities for home care brands. However, sales are under pressure due to the recent departure of…

Home care witnessed strong growth in current value terms in Sweden in 2022 although this was largely driven by high inflation and a subsequent increase in retail price points. The lingering impact of the COVID-19 pandemic, Russia’s invasion of…

Inflation rose significantly in 2022 meaning the Lao kip exchange rate remained weak compared to other currencies, particularly the dollar and baht, leading to rising consumer costs. This affected household spending, especially among low and middle…

2022 saw the population of Serbia return to their pre-COVID-19 lifestyles and this inevitably put pressure on demand across a wide range of home care categories. As most people began socialising outside of the home on a regular basis once again and…

Home care in Romania is seeing an overall positive performance in 2022, albeit with volume growth notably lower than value growth. There are various factors at play here: one being consumers’ higher home-hygiene standards which were inspired by the…

Consumers showed strong interest in home care products needed for everyday cleaning and washing activities in 2022. Demand remained resilient, despite the waning threat and concerns surrounding COVID-19, which had provided a strong boost to category…

Home care saw a strong recovery across most categories in Indonesia in 2022 as consumers’ confidence continued to grow following the relaxation of lockdown rules after the first quarter of 2022. Purchasing power continued to grow and consumers…

COVID-19 had a strong and largely positive impact on home care in Belgium in 2020, resulting in dynamic retail volume and current value growth for the category overall. Some categories such as dishwashing and surface care significantly benefited from…

Home care products in Germany are widely available and are considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2022 was defined more unusually by the effects of inflation and the…