Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Home Care in Oman

May 2022

Despite the COVID-19 pandemic and consequent economic backlash, demand for home care products has performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. Sales continue to be boosted by…

USD 2,750
Country Report

Home Care in Lebanon

May 2022

Political and economic uncertainty as well as the COVID-19 pandemic prevails in Lebanon in 2021. Due to the economic situation some consumers have been forced to trade down to more affordable local brands and private label in home care, but a growing…

USD 2,750
Country Report

Home Care in Ethiopia

May 2022

Since the outbreak of COVID-19, there has been a behavioural shift in most consumers, in the sense that they have become more aware of hygiene and sanitation. Even as the pandemic comes to an end, these trends will persist, thus boosting the demand…

USD 2,750
Country Report

Home Care in Australia

Apr 2022

The COVID-19 pandemic remained the dominant influence over home care in Australia in 2021, for the second consecutive year. Whether consumers were purchasing large volumes of home care disinfectant or other surface care products containing…

USD 2,750
Country Report

Home Care in Uruguay

Mar 2022

As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government…

USD 2,750
Country Report

Home Care in Taiwan

Mar 2022

Overall home care witnessed positive growth in volume and value terms in 2021 due to ongoing concerns over household hygiene and further worries starting from the first major COVID-19 outbreak in Taiwan in May 2021. However, growth was slower than in…

USD 2,750
Country Report

Home Care in Greece

Feb 2022

The outbreak of COVID-19 provided a significant boost to the growth of home care in 2020. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care…

USD 2,750
Country Report

Home Care in Belarus

Feb 2022

Home care performed well to the COVID-19 pandemic in 2020 due to consumers spending more time at home. Likewise, due to the raised hygiene concerns many products areas performed well such as dishwashing and bleach. Unexpectedly, home insecticides…

USD 2,750
Country Report

Home Care in Bolivia

Feb 2022

Home care in Bolivia is set to deliver solid growth in volume sales in 2021, although significant price pressure will see value sales shrink. The economic impact of the pandemic on household incomes has been severe, and consumers are trading down to…

USD 2,750
Country Report

Home Care in Azerbaijan

Feb 2022

Home care in Azerbaijan has been upturned by the COVID-19 pandemic in both 2020 and 2021. The most important factor has been the extended periods of restriction on socialisation and other lockdown measures that confines people to their homes. This…

USD 2,750
Country Report

Home Care in Malaysia

Feb 2022

The pandemic has driven a modest acceleration in the rate of growth of retail current value sales of home care in Malaysia, with the fact that consumers were spending more time at home due to COVID-19 restrictions outweighing the economic shock of…

USD 2,750
Country Report

Home Care in Bulgaria

Feb 2022

Home care experienced continued strong growth rates in Bulgaria in 2021, its development characterised by consumers’ stronger focus on hygiene as a result of COVID-19. Consumers have been spending more time at home as a result of the pandemic.…

USD 2,750
Country Report

Home Care in Thailand

Feb 2022

After many years of growth, in 2020 home care turned to decline in both retail volume and current value terms. The negative performance in this year was due to the outbreak of COVID-19, which increased price-sensitivity in the country, leading…

USD 2,750
Country Report

Home Care in Argentina

Jan 2022

Although the pandemic created a harsh economic and social scenario in Argentina, at the same time it boosted demand for many home care products in 2020. Most of these were linked to disinfection, including bleach, all purpose cleaning wipes and home…

USD 2,750
Country Report

Home Care in Uganda

Jul 2022

In 2021 home care sales slowed after experiencing above average growth in 2020 due to the onset of COVID-19. Despite the popularity of traditional alternatives and high poverty levels in the country, population growth, retailing development and…

USD 2,750
Country Report

Home Care in Paraguay

May 2022

Home care in 2021: The big picture

USD 2,750
Country Report

Home Care in Latvia

Apr 2022

Broadly speaking, the pandemic had a positive impact on home care in 2020, a trend that has lingered into 2021 as lockdown measures were slowly relaxed. Lockdown meant more people spent more time at home, and in 2021 many people have continued to…

USD 2,750
Country Report

Home Care in Uzbekistan

Apr 2022

In 2021, demand for home care products was still influenced by the ongoing the COVID-19 pandemic. Overall, since the inception of the pandemic, consumers have been maintaining higher standards of home hygiene in a bid to avoid contamination of the…

USD 2,750
Country Report

Home Care in Myanmar

Apr 2022

While demand for home care remains limited in Myanmar, it has been significantly boosted by the pandemic, with dishwashing, laundry care and surface care the main beneficiaries of this. Not only were consumers spending more time at home due to the…

USD 2,750
Country Report

Home Care in Ireland

Mar 2022

Home care in Ireland performed well in response to the COVID-19 in 2020 due broadly to the national lockdown and people working and studying from home, as recommended by the government. While COVID-19 had direct consequences on discretionary spending…

USD 2,750
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