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Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Home Care in Côte d'Ivoire

Mar 2020

This report analyses the market for home care in the Côte d’Ivoire. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Canada

Mar 2020

In 2019, homecare in Canada continued to register modest levels of growth, as it has done across the review period. Modest growth was the offset of the gross domestic product lowering in 2018, however, the Canadian economy grew in 2019, and this is ...

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Country Report

Country Report

Home Care in Peru

Mar 2020

Home care in Peru recorded further current value growth in 2019. Busy lifestyles and the rise in the number of one- and two-person households has increased demand for specific products that improve the efficiency of the cleaning or laundry process ...

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Country Report

Country Report

Home Care in Taiwan

Mar 2020

Home care in Taiwan posts slower value growth in 2019 compared to 2018. Except for bleach and polishes, most categories register positive growth. Growth in home care has been driven by environmental concerns aroused among Taiwanese consumers, ...

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Strategy Briefing

Strategy Briefing

Households in Asia Pacific

Mar 2020

Households in the Asia Pacific region are on the verge of a structural transformation, as the demographic dividend skews towards a broader base of young aspirational Millennials. Major regional trends include surging single-person households, a ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Mar 2020

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

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Strategy Briefing

Strategy Briefing

Home Furnishings in Asia Pacific

Feb 2020

Asia Pacific is the largest global market for home furnishings in terms of value, and was the fastest growing over 2013-2018. The region does, however, have the second lowest per capita expenditure on home furnishings. It is expected to see strong ...

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Strategy Briefing

Strategy Briefing

Toilet Care in Latin America

Feb 2020

Increasing consumer awareness and modern lifestyles are creating more opportunities to increase category participation within home care. Busy lifestyles are encouraging consumers to choose products that reduce the usual time spent on completing a ...

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Country Report

Country Report

Home Care in the United Arab Emirates

Feb 2020

In 2019, home care continued to grow in volume and value terms, with consumers’ purchasing behaviour and spending enhanced by rising awareness of different product offers. Home care categories such as laundry care, dishwashing and surface care are ...

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Country Report

Country Report

Home Care in South Africa

Feb 2020

South Africa continues to face economic challenges, with growth constrained by low levels of foreign investment, political tensions as a result of the general election and a highly indebted public electricity utility (Eskom), to name a few factors. ...

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Country Report

Country Report

Home Care in Argentina

Feb 2020

Growth in total home care current value sales in Argentina in 2019 was up substantially on 2018 due to steep price hikes arising from high inflation and the devaluation of the Argentine peso. Together with a second consecutive year of economic ...

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Country Report

Country Report

Home Care in Sweden

Feb 2020

The home care market in Sweden continues to rise in value in 2019, a trend that has been ongoing for some time. The growing population and number of households stimulates sales, naturally increasing demand among consumers. Not all categories are ...

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Country Report

Country Report

Home Care in Kuwait

Feb 2020

This report analyses the market for home care in Kuwait. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Slovenia

Feb 2020

Slovenia saw continuous economic growth and resilience in 2019, following slower growth in 2018. With rising employment and one of the highest minimum wages in the EU, Slovenia is one of the fastest-growing economies in the eurozone. Its prosperity ...

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Country Report

Country Report

Home Care in Uganda

Feb 2020

This report analyses the market for home care in Uganda. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Ghana

Feb 2020

This report analyses the market for home care in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Tanzania

Feb 2020

This report analyses the market for home care in Tanzania. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Bangladesh

Feb 2020

This report analyses the market for home care in Bangladesh. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Lebanon

Feb 2020

This report analyses the market for home care in Lebanon. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Saudi Arabia

Feb 2020

In 2019 home care sales grew both in volume and current value terms in Saudi Arabia. Average unit prices too increased, in line with the overall inflationary trend that the whole country is experiencing. This can come at a surprise considering that ...

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