Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Company Profile

Company Profile

Lion Corp in Home Care

Jul 2019

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

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Company Profile

Company Profile

Kao Corp in Home Care

Jul 2019

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

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Strategy Briefing

Strategy Briefing

Home Care: Quarterly Briefing Q2 2019

Jul 2019

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is the low percentage value growth forecast for developed markets, while emerging countries are set to grow more dynamically. A growing ...

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Strategy Briefing

Strategy Briefing

Dishwashing in Western Europe

Jul 2019

Dishwashing in Western Europe as a whole is a mature category, characterised by low growth rates and an increasing concentration on all-in-one monodose dishwashing tablets, the convenience of use of which appeals to consumers. However, a shift in ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Home Care

Jul 2019

The global home care retail landscape has remained largely unchanged, despite a shift in consumer shopping habits, with the grocery channel still the dominant method for buying home care products. Supermarkets are the most common distribution channel...

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Company Profile

Company Profile

Unilever Group in Home Care

Jun 2019

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Asia Pacific

Jun 2019

Asia Pacific is the largest region for laundry care globally but still lags behind significantly in terms of per capita spending. This is due to low disposable income per capita and washing machines penetration rates from the developing countries. ...

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Company Profile

Company Profile

Colgate-Palmolive Co in Home Care

Jun 2019

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

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Strategy Briefing

Strategy Briefing

Laundry Care in Western Europe

Jun 2019

This report examines the laundry care market in Western Europe. Over the review period, laundry care witnessed a slightly negative sales performance, as already high per capita spending and high levels of promotional activity limited growth. However,...

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Strategy Briefing

Strategy Briefing

Dishwashing in Latin America

Jun 2019

Latin America is expected to be the second fastest growing region in dishwashing over 2018-2023. Despite the macroeconomic instabilities of the past couple of years and slow recovery, which have affected consumption, there are significant ...

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Country Report

Country Report

Home Care in Pakistan

Apr 2019

Favourable socioeconomic factors continued to support the positive development of Pakistan’s home care market in 2018. Rising incomes and the expansion of the middle class saw home care products become more affordable to many consumers, while also ...

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Strategy Briefing

Strategy Briefing

Surface Care in Latin America

Mar 2019

Latin America is the fourth largest market worldwide and is expected to be the second fastest growing region over the forecast period 2018-2023. Despite the broad macroeconomic instabilities seen during the review period 2013-2018, which have ...

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Strategy Briefing

Strategy Briefing

Dishwashing in Asia Pacific

Mar 2019

This report considers the overall performance and competitive landscape of dishwashing products in Asia Pacific. Whilst hand dishwashing remains the key category, automatic dishwashing has started to see stronger growth in recent years, with sales of...

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Country Report

Country Report

Home Care in Côte d'Ivoire

Mar 2019

This report analyses the market for home care in Côte d’Ivoire. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Kenya

Mar 2019

Home care current value sales continued to increase strongly in 2018, with growth being fuelled by the positive performance of the Kenyan economy and solid GDP growth. Home care sales are also rising as a result of increasing urbanisation and ...

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Country Report

Country Report

Home Care in Canada

Mar 2019

The gross domestic product (GDP) of Canada started to shrink in 2018 due to the lingering effects from the real estate boom that led Statistics Canada to annualise growth to 1.7% from the expectations of 2% by economists. However, despite the ...

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Country Report

Country Report

Home Care in Jordan

Mar 2019

This report analyses the market for home care in Jordan. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Panama

Mar 2019

This report analyses the market for home care in Panama. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Tanzania

Mar 2019

This report analyses the market for home care in Tanzania. For the purposes of the study, the market has been defined as follows:...

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Strategy Briefing

Strategy Briefing

CES 2019 Review: Voice Assistants, Auto-Alchemy and Sight of 2020’s Al Ethics Dilemma

Mar 2019

The Consumer Electronics Show (CES) is the largest trade show for electronics and appliances globally, and arguably the most important for smart home. This report is intended as a review of the key trends and does not pretend to cover every aspect, ...

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