Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Company Profile

Company Profile

The Clorox Company in Home Care

May 2021

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the...

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Strategy Briefing

Strategy Briefing

Laundry Care in Latin America

Apr 2021

With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Asia Pacific

Apr 2021

Falling unit prices deepened the value sales decline in laundry care in China in 2020, but growth in other countries in the region meant that overall Asia Pacific sales continued to increase, in spite of the presence of Coronavirus (COVID-19). Rising...

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Strategy Briefing

Strategy Briefing

Laundry Care in Eastern Europe

Apr 2021

The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Western Europe

Apr 2021

Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Middle East and Africa

Apr 2021

Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old ...

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Country Report

Country Report

Home Care in Dominican Republic

Apr 2021

During March 2020, the government installed COVID-19 restrictions that adapted lifestyles and shaped purchasing trends across the year. The restrictions required non-essential businesses and schools to close, limiting movement across the country ...

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Country Report

Country Report

Home Care in Guatemala

Apr 2021

Due to the outbreak of COVID-19 in 2020, economic growth slowed down during the year, and consumers lives were heavily impacted when the government installed its first lockdown period in March. This lockdown period required consumers to stay at home ...

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Country Report

Country Report

Home Care in Costa Rica

Apr 2021

Costa Rica was significantly impacted by the emergence of the pandemic in 2020 due to the economic fallout of reduced tourism and limited foodservice operations during the initial stages of restrictive measures introduced by the government in an ...

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Country Report

Country Report

Home Care in Germany

Apr 2021

Home care was one of the markets to benefit from the COVID-19 outbreak in Germany in 2020, as consumers placed a greater focus on stringent cleaning routines in the home amidst the preventative health trend. Hygiene has always been an important ...

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Country Report

Country Report

Home Care in Canada

Mar 2021

Overall, home care witnessed strong growth in current value terms in 2020, with this being largely driven by the intense focus on good hygiene practices following the outbreak of COVID-19, including around the home. Encouraged by public health ...

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Country Report

Country Report

Home Care in Tunisia

Mar 2021

Home care in Tunisia performed well benefiting from the hygiene-centric lifestyles adopted by Tunisian consumers as a response to the situation in 2020. The COVID-19 pandemic has significantly impacted the lives of Tunisian consumers, with home ...

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Country Report

Country Report

Home Care in Pakistan

Mar 2021

All categories in home care recorded retail current value growth in 2020. This was due to a general increase in demand for products in home care, which was most concentrated on hygiene-related product areas such as surface care, laundry care and ...

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Country Report

Country Report

Home Care in Morocco

Mar 2021

Morocco’s set of restrictions seemed extremely tough with the aim of protecting the country, ensuring national security and public health as top priorities. Accordingly, a full-fledged lockdown – from 13 March until 10 June 2020 – was enforced under ...

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Strategy Briefing

Strategy Briefing

E-commerce Promotional Mechanics in Home Care, October - December 2020

Mar 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and trends has never been higher. In this Promotional Mechanics report, key questions across various business areas will be...

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Strategy Briefing

Strategy Briefing

Home Care: Quarterly Statement Q1 2021

Mar 2021

This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. An update of macroeconomic factors, including GDP growth and ...

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Country Report

Country Report

Home Care in Japan

Mar 2021

The outbreak of COVID-19 in Japan had a significant impact on sales of home care products, with consumers feeling a heightened sense of concern over hygiene around the home. Not only that, but with many businesses switching to work-from-home ...

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Country Report

Country Report

Home Care in the US

Feb 2021

Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of ...

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Country Report

Country Report

Home Care in Switzerland

Feb 2021

Overall, home care in Switzerland benefits from the event of COVID-19 in 2020. This is more notable in volume sales, as opposed to always reflecting strongly in value sales per se, and is driven by consumers’ enhanced health concerns and higher ...

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Country Report

Country Report

Home Care in Slovenia

Feb 2021

Home care in Slovenia performed well, benefiting from the hygiene-centric lifestyles adopted by consumers as a response to the pandemic in 2020. The COVID-19 pandemic impacted the lives of Slovenian consumers, with home seclusion and lockdowns ...

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