Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus On Consumer Goods and Services in the Middle East

Jul 2020

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food, ...

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Strategy Briefing

Strategy Briefing

CES 2020 Review: A DarkDystopian Future, Silo Walls Crumble Plus Robots and AI

May 2020

The Consumer Electronics Show (CES) is the largest trade show (in terms of floor space) for electronics and appliances globally, and arguably the most important for smart home launches. This report is intended as a review of the key trends found in ...

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Country Report

Country Report

Home Care in India

May 2020

Home care continued to see solid value growth in 2019 boosted by growing awareness of the need for good hygiene in the home, rising incomes, urbanisation and expanding distribution. Many areas of home care remain unaffordable to many consumers in ...

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Country Report

Country Report

Home Care in the US

Apr 2020

“Green products” have evolved into something much more nuanced than just environmentally-friendly products. As the trend becomes increasingly popular, the definition grows more blurred. To be green in the eyes of the consumer, a product must be ...

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Strategy Briefing

Strategy Briefing

The Impact of Coronavirus on Home Care

Apr 2020

This report outlines Euromonitor International’s initial review and statement on the impact of the Coronavirus (COVID-19) pandemic on the global home care industry. In a very fluid and rapidly developing situation, this report seeks to provide a ...

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Strategy Briefing

Strategy Briefing

Crisis Psychology, Consumption And Enforcement: Water Scarcity and Day Zero

Apr 2020

Considering COVID-19, a time when society is facing unprecedented change, this report which focuses on water scarcity in Cape Town circa 2018 makes for useful reference. Not least because its focus is on crisis and its conclusions indicate that once ...

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Strategy Briefing

Strategy Briefing

2021 Energy Label: An Appliance Brand Challenge and Cold Washing Accelerator

Apr 2020

The European Commission will introduce new energy label legislation in 2021 covering washing machines, washer dryers, refrigeration appliances and automatic dishwashing products. The new legislation is much tougher than previous iterations and ...

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Country Report

Country Report

Home Care in Costa Rica

Apr 2020

Value growth of home care in Costa Rica continued to rise incrementally in 2019, compared to the previous year, as players continued to introduce and promote products with added value appealing to economically advantaged consumers seeking more ...

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Country Report

Country Report

Home Care in Chile

Apr 2020

Home care in Chile achieved a positive performance in terms of retail value and volume sales in 2019. Wide availability and an extensive offer of products in retail channels contributed to demand, with modern grocery retailers maintaining their ...

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Country Report

Country Report

Home Care in Côte d'Ivoire

Mar 2020

This report analyses the market for home care in the Côte d’Ivoire. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Home Care in Canada

Mar 2020

In 2019, homecare in Canada continued to register modest levels of growth, as it has done across the review period. Modest growth was the offset of the gross domestic product lowering in 2018, however, the Canadian economy grew in 2019, and this is ...

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Country Report

Country Report

Home Care in Peru

Mar 2020

Home care in Peru recorded further current value growth in 2019. Busy lifestyles and the rise in the number of one- and two-person households has increased demand for specific products that improve the efficiency of the cleaning or laundry process ...

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Country Report

Country Report

Home Care in Taiwan

Mar 2020

Home care in Taiwan posts slower value growth in 2019 compared to 2018. Except for bleach and polishes, most categories register positive growth. Growth in home care has been driven by environmental concerns aroused among Taiwanese consumers, ...

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Strategy Briefing

Strategy Briefing

Households in Asia Pacific

Mar 2020

Households in the Asia Pacific region are on the verge of a structural transformation, as the demographic dividend skews towards a broader base of young aspirational Millennials. Major regional trends include surging single-person households, a ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Mar 2020

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

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Strategy Briefing

Strategy Briefing

Home Furnishings in Asia Pacific

Feb 2020

Asia Pacific is the largest global market for home furnishings in terms of value, and was the fastest growing over 2013-2018. The region does, however, have the second lowest per capita expenditure on home furnishings. It is expected to see strong ...

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Strategy Briefing

Strategy Briefing

Toilet Care in Latin America

Feb 2020

Increasing consumer awareness and modern lifestyles are creating more opportunities to increase category participation within home care. Busy lifestyles are encouraging consumers to choose products that reduce the usual time spent on completing a ...

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Country Report

Country Report

Home Care in the United Arab Emirates

Feb 2020

In 2019, home care continued to grow in volume and value terms, with consumers’ purchasing behaviour and spending enhanced by rising awareness of different product offers. Home care categories such as laundry care, dishwashing and surface care are ...

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Country Report

Country Report

Home Care in South Africa

Feb 2020

South Africa continues to face economic challenges, with growth constrained by low levels of foreign investment, political tensions as a result of the general election and a highly indebted public electricity utility (Eskom), to name a few factors. ...

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