Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Water Scarcity: Day Zero – Psychologies of Abundance, Compromise & Crisis

Aug 2018

Looking at the longer term, with so much of the world‘s population subject to water scarcity crises, it is not just an opportunity but a duty for brands to be a part of the solution, investing in the R&D and logistics to bring low water and no water ...

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Strategy Briefing

Strategy Briefing

The Impact on Home Care of Water Scarcity: Low Water Products and Appliances

Aug 2018

Water scarcity is rising in strategic importance to the Consumer Appliances, Home Care and Apparel industries. This affects regions at a crisis level now, with a long-term growing impact on consumer psychology and key buying priorities. Water is an ...

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Strategy Briefing

Strategy Briefing

The Impact on Home Care of Water Scarcity: Conservation and New Sources of Water

Aug 2018

Water scarcity is rising in strategic importance to the Consumer Appliances, Home Care and Apparel industries. This affects regions at a crisis level now, with a long-term growing impact on consumer psychology and key buying priorities. Water is an ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Eastern Europe

Jul 2018

Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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Strategy Briefing

Strategy Briefing

Home Care: Quarterly Statement Q2 2018

Jul 2018

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Asia Pacific

Jul 2018

Asia Pacific is the largest and fastest growing region for laundry care products globally. The region is very diverse showcasing many different trends such as premiumisation and ultra-concentration, interest in luxurious fragrances in fabric ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Jul 2018

Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...

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Country Report

Country Report

Home Care in the Philippines

Jul 2018

Multinational conglomerates such as Procter & Gamble and Unilever continue to capture large share in nearly every category within home care. These companies can harness the multitudes of social media channels to implement extensive marketing ...

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Company Profile

Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Western Europe

Jun 2018

Laundry care in Western Europe showed an erratic performance over the 2012-2017 period, affected by macroeconomic problems and strong promotional activities. The main trends which are affecting the industry are perfuming, eco-friendly products and ...

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Strategy Briefing

Strategy Briefing

In Pursuit of the “Perfect Wash”: When Can We Expect Automation?

Jun 2018

The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to ...

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Strategy Briefing

Strategy Briefing

In Pursuit of the “Perfect Wash”: Laundry Automation - Ironing and Folding Systems

Jun 2018

The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to re-frame...

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Strategy Briefing

Strategy Briefing

In Pursuit of the “Perfect Wash”: Laundry Automation – Sorting Systems

Jun 2018

The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to re-frame...

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Strategy Briefing

Strategy Briefing

In Pursuit of the “Perfect Wash”: Laundry Automation – Washing Systems

Jun 2018

The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to re-frame...

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Company Profile

Company Profile

Lion Corp in Home Care

Jun 2018

Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...

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Strategy Briefing

Strategy Briefing

The World Market for Home Care

May 2018

This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...

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Strategy Briefing

Strategy Briefing

Air Care in Western Europe

May 2018

Air care appears to have reached a consumption ceiling in Western Europe, where its market size remains significantly smaller than its North American counterpart. The category managed to bounce back post-crisis, boosted by the success of candle air ...

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Company Profile

Company Profile

PZ Cussons Plc in Home Care

May 2018

PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile ...

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Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

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Strategy Briefing

Strategy Briefing

Amazon in Home Care: A Credible Competitor

May 2018

Amazon is widely regarded as “king disruptor”, but in order to grow and defend it’s number 1 internet retailer position in the face of stiffening international competition it will need to break into new areas, regionally and in internet resistant ...

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