Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Home Care in Japan

Mar 2021

The outbreak of COVID-19 in Japan had a significant impact on sales of home care products, with consumers feeling a heightened sense of concern over hygiene around the home. Not only that, but with many businesses switching to work-from-home ...

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Home Care in the US

Feb 2021

Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of ...

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Home Care in Switzerland

Feb 2021

Overall, home care in Switzerland benefits from the event of COVID-19 in 2020. This is more notable in volume sales, as opposed to always reflecting strongly in value sales per se, and is driven by consumers’ enhanced health concerns and higher ...

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Home Care in Slovenia

Feb 2021

Home care in Slovenia performed well, benefiting from the hygiene-centric lifestyles adopted by consumers as a response to the pandemic in 2020. The COVID-19 pandemic impacted the lives of Slovenian consumers, with home seclusion and lockdowns ...

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Home Care in Spain

Feb 2021

In 2020, disinfection and sanitation were prioritised by consumers over any other features offered by home care products. Spaniards strongly focused on surface, dishes and laundry cleaning given the potential for the transmission of COVID-19 through ...

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Home Care in Italy

Feb 2021

In 2020, home care benefits from the outbreak of Coronavirus (COVID-19) in Italy. Due to fear of catching the infection and bringing it home, local consumers substantially increased their attention towards home and personal hygiene in 2020. As a ...

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Home Care in Bosnia and Herzegovina

Feb 2021

Overall, home care registered lower current value growth in 2020, than in 2019, but volume growth was higher. The average unit of price of many home care products fell and the deflationary pressure was caused by the collapse in energy prices, ...

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Home Care in Australia

Feb 2021

Home care saw a significant increase in both volume and value sales across most hygiene-related categories in 2020 during the COVID-19 pandemic. The need for extra hygiene measures and the importance of home disinfecting increased in 2020 as a way of...

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Home Care in North Macedonia

Feb 2021

In response to the outbreak of COVID-19, home care will see slowed growth in current value terms in 2020 overall. However, some product areas have responded better than others. For example, products with disinfectant properties have increased in ...

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Home Care in Portugal

Feb 2021

Home care benefitted from COVID-19, with both current value and volume growth up significantly from 2019. ...

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Home Care in Uruguay

Feb 2021

As in most countries in the world, COVID-19 shaped people’s lives and the economy in Uruguay in 2020. However, the impact of COVID-19 was relatively limited in terms of the infection rate and the number of casualties in the country. The government ...

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Home Care in Israel

Feb 2021

In response to the COVID-19 pandemic, home care will perform well as current value sales will rise notably in 2020 overall. The main reason for this has been due to lockdown which has seen most Israeli consumers spending more time at home, either ...

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Home Care in Russia

Feb 2021

COVID-19 had a dual impact on sales of home care in Russia in 2020. Categories which have anti-pandemic products in their portfolios witnessed fast growth in their sales, benefiting from the growing hygiene awareness level of consumers. As a result, ...

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Home Care in Ecuador

Feb 2021

Home care in Ecuador was characterised by an overall slowdown in growth in 2020, in line with the country’s decelerating economy. The pandemic and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic ...

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Home Care in Slovakia

Feb 2021

Home care in Slovakia generally performed well in 2020, benefiting from the hygiene-centric lifestyles adopted by consumers as a response to the pandemic. The COVID-19 pandemic significantly impacted the lives of consumers, with home seclusion and ...

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Home Care in New Zealand

Feb 2021

The impact of COVID-19 on home care varied across the different categories. An increased focus on cleaning and cleanliness – driven by people being at home more often, and also being more conscious of keeping areas clean to stop the spread of the ...

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Home Care in Cameroon

Feb 2021

Home care in Cameroon showed healthy volume and current value growth in 2020. With consumers forced to spend most of their time at home due to measures against the spread of COVID-19, there was higher demand for products designed for the home. As ...

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Home Care in Nigeria

Feb 2021

Overall demand for home care in Nigeria experienced a marginal slowdown in 2020 due to decreasing disposable incomes as a result of the pandemic and subsequent lockdown restrictions. This forced many consumers to prioritise their spending, with a ...

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Home Care in Chile

Feb 2021

Strict quarantine measures that led several regions of the country into a long-lasting lockdown resulted into consumers turning their daily habits towards their household environment. Adding to the home seclusion context, the new preventative health ...

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Home Care in the Philippines

Feb 2021

The Philippines has seen one of the longest and strictest lockdowns in the world as a result of the pandemic, particularly between March and May 2020. As only essential services were allowed to open, restaurants and cafés were closed during this ...

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