Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Home Insecticides in Asia Pacific

Nov 2018

Asia Pacific is the largest region for home insecticides globally, but still lags behind in terms of per capita spending. Growing urbanisation, rising income levels and ongoing fears of mosquito-borne diseases will boost the growth of home ...

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Strategy Briefing

Strategy Briefing

Home Furnishings in Asia Pacific

Nov 2018

Asia Pacific grew the fastest for home furnishings globally but still lags behind in terms of per capita spending. There is huge potential for growth due to urbanisation and rising income levels, specifically in emerging markets, that spur household ...

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Strategy Briefing

Strategy Briefing

Surface Care in Western Europe

Nov 2018

Value sales of surface care products in Western Europe fell in 2017, owing to a lack of innovation and a high level of maturity. Sales are, however, set to return to growth over the forecast period. This will be a result of greater attention being ...

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Strategy Briefing

Strategy Briefing

Legislation, Efficacy and Eco-Awareness Shape Automatic Dishwashing Ingredients: Part I - Chelators

Nov 2018

This report explores emerging trends in automatic dishwashing ingredients in North America and Western Europe, with a focus on the effect of phosphate bans on formulations. The diverse reformulation approaches followed are studied, and their impact ...

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Strategy Briefing

Strategy Briefing

Dishwashing in Middle East and Africa

Nov 2018

Sales of dishwashing in Middle East and Africa are driven by improving economic conditions, leading to rising disposable incomes. Promotions and discounts drive growth of dishwashing, and are expected to continue to do so in coming years. In ...

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Strategy Briefing

Strategy Briefing

IFA 2018 Review: Major Investments in Voice, AI and Future Promises, but Few New Products

Oct 2018

The Internationale Funkausstellung (IFA) is a key consumer electronics and appliance show held annually during September in Berlin. Along with showing key launches slated for 2019, manufacturers and brands are with increasing regularity showing ...

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Strategy Briefing

Strategy Briefing

Toilet Care in Western Europe

Oct 2018

Western Europe is by far the largest market for toilet care globally. However, its high sales are also a clear sign of saturation, reflecting in only modest growth rates. Toilet care is highly consolidated amongst the top five players, which account ...

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Strategy Briefing

Strategy Briefing

Keeping a Clean Sheet in a World of Water Scarcity: Are Polymer Beads the Future of Home Laundry?

Oct 2018

Water scarcity is rising in strategic importance to the Consumer Appliances, Home Care and Apparel industries. This affects regions at a crisis level now, with a long term growing impact on consumer psychology and key buying priorities. HydroFinity ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Latin America

Sep 2018

Laundry care in Latin America has long been reliant on standard powder detergent, but is now approaching a turning point. Demographic trends such as more single-person households, more working women, increasing disposable incomes and an emerging ...

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Strategy Briefing

Strategy Briefing

Surface Care in Asia Pacific

Sep 2018

Asia Pacific is the third largest region for surface care globally but still lags behind significantly in terms of per capita spending. This is due to its low disposable income per capita from the developing countries. However, it is set to overtake ...

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Strategy Briefing

Strategy Briefing

Air Care in Asia Pacific

Aug 2018

Asia Pacific is the fastest growing region in air care globally with Japan, China and India driving the growth. A growing middle class population with increased disposable income has resulted in consumers aspiring to a better lifestyle and thus, ...

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Strategy Briefing

Strategy Briefing

Water Scarcity: Day Zero – Psychologies of Abundance, Compromise & Crisis

Aug 2018

Looking at the longer term, with so much of the world‘s population subject to water scarcity crises, it is not just an opportunity but a duty for brands to be a part of the solution, investing in the R&D and logistics to bring low water and no water ...

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Strategy Briefing

Strategy Briefing

The Impact on Home Care of Water Scarcity: Low Water Products and Appliances

Aug 2018

Water scarcity is rising in strategic importance to the Consumer Appliances, Home Care and Apparel industries. This affects regions at a crisis level now, with a long-term growing impact on consumer psychology and key buying priorities. Water is an ...

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Strategy Briefing

Strategy Briefing

The Impact on Home Care of Water Scarcity: Conservation and New Sources of Water

Aug 2018

Water scarcity is rising in strategic importance to the Consumer Appliances, Home Care and Apparel industries. This affects regions at a crisis level now, with a long-term growing impact on consumer psychology and key buying priorities. Water is an ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Eastern Europe

Jul 2018

Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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Strategy Briefing

Strategy Briefing

Home Care: Quarterly Statement Q2 2018

Jul 2018

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Asia Pacific

Jul 2018

Asia Pacific is the largest and fastest growing region for laundry care products globally. The region is very diverse showcasing many different trends such as premiumisation and ultra-concentration, interest in luxurious fragrances in fabric ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Jul 2018

Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...

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Country Report

Country Report

Home Care in the Philippines

Jul 2018

Multinational conglomerates such as Procter & Gamble and Unilever continue to capture large share in nearly every category within home care. These companies can harness the multitudes of social media channels to implement extensive marketing ...

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Company Profile

Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...

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