We’re pleased to announce the launch of our new pricing intelligence solution, Via.

Home Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
LEARN MORE

Country Report

Country Report

Home Care in New Zealand

Feb 2020

Home care continued to perform well in 2019 with value sales growth comparable to the CAGR growth observed during the review period as a whole. Despite fears of an economic downturn following the election of the Labour Government in 2017, the economy...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Norway

Feb 2020

Home care in Norway recorded a mixed performance in 2019, which resulted in marginally declining volume sales due to ongoing maturity of bleach, polishes, home insecticides and laundry care, while surface care, dishwashing, air care and toilet care ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Portugal

Feb 2020

Home care saw a positive performance in 2019, seeing higher growth rates in both retail volume and current value terms than in any other year of the review period. This performance can be explained by the economic context, with the positive ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Romania

Feb 2020

The Romanian home care market again recorded healthy current value growth in 2019, driven by a generally strong economic backdrop and continued development of the retail distribution network. Brand owners are also diversifying their product ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Russia

Feb 2020

Home care continued to decline in both current value and volume terms in 2019, with consumer purchasing power being negatively affected by the seemingly endless economic uncertainty in Russia. Consumers in Russia continue to be cautious with their ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Bolivia

Feb 2020

Growth was lower in 2019 than across the review period, following an established year-on-year decline. This decline was the result of cautious consumption behaviour in 2019, with consumers being wary of the economic and political situation due to the...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Ecuador

Feb 2020

Home care in Ecuador was characterised by an overall slowdown in growth in 2019, in line with the country’s decelerating economy. Political unrest and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Hungary

Feb 2020

In 2019, home care continued to see stable growth in Hungary, like throughout the review period. Thanks to the general economic upturn and increasing disposable incomes, Hungarian customers tend to spend more not only on general cleaning products, ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Serbia

Feb 2020

Home care saw slow but steady retail value growth in 2019, along with a continued retail volume decline. These were both better performances than those seen the previous year. Most home care categories recorded current value growth, with the ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Georgia

Feb 2020

The improving economy and recovering consumer purchasing power contributed to accelerating current value growth within home care in Georgia in 2019. Changing consumer habits due to the continued shift in the retail landscape indicate wider channel ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Azerbaijan

Feb 2020

Home care in Azerbaijan saw continued growth in 2019, as economic conditions in the country improved and consumers enjoyed higher wages and disposable incomes, particularly in urban areas. The growth of modern grocery retailers made a wide range of ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Tunisia

Feb 2020

Despite continuing economic uncertainty in Tunisia that has encouraged a large number of consumers to move away from expensive and unnecessary products, home care maintained – and in most cases – improved its value growth in 2019. Tunisians were ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Mexico

Feb 2020

Total volume and current value growth rates for home care in Mexico in 2019 were down slightly on 2018, continuing the slowdown witnessed over the latter half of the review period. This was partly the result of increasing economic uncertainty, though...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Dominican Republic

Feb 2020

In 2019, home care continued to record steady growth in the Dominican Republic, with value sales increasing year-on-year. Growth was significantly driven by surface care, bleach and home insecticides, with sales of insecticides and bleach being ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in France

Feb 2020

Home care continued to suffer from marginally declining demand due to maturity and the rising health and wellness trend. The latter is being strongly driven by environmentally-aware consumers in France who are concerned about the potentially toxic ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Bulgaria

Feb 2020

Home care recorded strong growth in 2019, especially in retail current value terms, with slower growth in retail volume terms. The increase in promotional activity in modern grocery retailers encouraged consumers to trade up to higher-priced ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Switzerland

Feb 2020

The high level of maturity and saturation in home care in Switzerland keep limiting potential for growth. There is relatively slow adaptation of innovations and new products as consumers are often content with what they already use and what they know...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Italy

Feb 2020

Home care experienced a mixed performance in Italy in 2019, due to the maturity of several larger categories. Laundry care, dishwashing and surface care all continued to record low declines in demand overall, as consumers increasingly searched for ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Hong Kong, China

Feb 2020

The Hong Kong home care market saw continued moderate growth in 2019, with the character of demand shifting as a result of evolving consumer lifestyles and concerns. The pressure on space as a result of the typical size of modern Hong Kong homes is ...

US$2,650
Add to cart View details
Country Report

Country Report

Home Care in Indonesia

Feb 2020

Retail sales within home care continued to grow at a healthy rate in 2019, with demand being boosted by stronger purchasing power and more optimistic consumer sentiment. This was supported by government subsidies, greater expenditure on social ...

US$2,650
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More