Air Care

Air care maintained solid current value growth in 2021, due to consumers continuing to spend more time at home. Even with further understanding of the COVID-19 virus and the population being vaccinated at high rates, consumers continued to work from…

During 2020, consumers were forced to spend more time at home. In addition to lockdown and home seclusion, more people had to work from home. As a result, car air fresheners became less of a necessity and saw a slowdown in current value sales.…

As many consumers’ fears of COVID-19 lifted during 2021 as a result of high vaccination rates in Portugal, demand for air care was stimulated by consumers returning to grocery retailers. Air care products are generally considered to be non-essential,…

The COVID-19 pandemic and the measures taken to combat the high infection rates in the country had a devastating effect on household incomes in 2020 as unemployment soared and many businesses were forced to close. Consumer confidence therefore…

Air care sales in Cameroon are frequently driven by very specific demographic trends. University students, for example, are key consumers of spray/aerosol air fresheners, the largest part of the category. Most students live in accommodation known in…

The increasing use of air care products resulted from the rising number of sustainable products available in the market and innovation in terms of new fragrances. Also, Hungarian consumers were used to these products as they were increasingly used…

Air care did not register a strong boost from COVID-19. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products, as air care products are less effective in more ventilated…

Spray/aerosol air fresheners, which generates close to 100% of category volume sales, is set to see a sharp contraction in sales in 2021. These products saw exceptional growth in 2020, driven by more people spending time at home as they self-isolated…

Volume sales in Russian air care continued to decline in 2021. The pandemic has seen Russian consumers spending more time at home than usual, encouraging them to spend on products that help improve the home environment, such as the various…

A number of products offering air purification and sanitation properties appeared in the market during the pandemic, following consumers’ strong efforts to ensure their homes were regularly disinfected. Fragrances that evoke freshness and cleanness…

Air care is set to record an improving performance in 2021 after lower growth rates the previous year, particularly in terms of value. This is primarily due to strong price increases during the year related to the rising cost of raw materials,…

As Lithuanians spent more time away from home in 2021 than they did in 2020, growth in the overall air care category is expected to be slightly lower in 2021. Car air fresheners is the exception as, with the easing of restrictive COVID-19 measures,…

Gel air fresheners saw significant double-digit current value growth in 2020. The spike was caused by COVID-19, and mainly by a single product, Cleverin. Cleverin is a brand from Taiko Pharmaceutical. It has several types of product, but the main one…

Volume sales of overall air care have dipped in 2021, with the fall in demand for the dominant spray/aerosol air fresheners format shaping category trends. However, other smaller categories have enjoyed positive volume growth, driven by innovation…

Air care recorded lower value growth in 2020 than in 2019 as a result of COVID-19. Even though people spent more time at home to prevent the spread of the virus, most Serbian consumers, especially those on lower incomes, do not perceive air care…

Air care registered healthy current value and volume growth in 2021. However, value growth was slightly lower than in 2020, as with people out and about more, as society gradually opened up, growth in air care fell slightly. Spray/aerosol remained…

Air care suffered a second year of muted current value growth. With, consumers out and about more in 2021, and spending less time at home, there was less demand for air care. Also, with consumer purchasing power taking a hit due to inflation,…

Demand in air care slowed notably in 2021 after something of a sales spike was seen in 2020. Consumers spent a lot more time at home due to the pandemic during 2020, as a result of remote working/learning, quarantines and lockdowns. They therefore…

The pandemic boosted air care sales in 2020, as a result of increasing consumer awareness of hygienic and healthy indoor air quality due to more time spent at home. In 2021, the trend of solid growth continued, leading to mid single-digit current…

Home seclusion underpinned a slightly faster increase in retail volume sales and positive retail current value growth in 2020, compared with 2019. However, the economic recession in the wake of Coronavirus (COVID-19) limited category development and…