Air Care

Although air care is not hygiene-related, the category witnessed a positive performance in 2021. After a poor performance in 2020, consumers returned to physical stores this year, and the general dependency of the category on impulse purchases meant…

Air care is set to remain popular in 2021 as many UK households remained at home over much of the first half of the year due to further restrictions in place as a result of rising COVID-19 cases. As a result, consumers socialised at home more often,…

2020 witnessed a surge in demand for spray/aerosol air fresheners because of heightened hygiene concerns linked to the emergence of COVID-19. Heading into 2021, the lingering impact of the pandemic continues to support further demand for…

Sales of air care products increased in Singapore in current value terms in 2021, after seeing a decline in 2020. COVID-19 saw consumers prioritise cleaning and hygiene products in 2020, leaving them with little budget left over for air care…

Long periods of home seclusion have encouraged local consumers to search for different ways to improve their living environment, not only as a clean and hygienic space, but also as a place to relax and feel comfortable. Therefore, their homes as…

Air care is set to record an improving performance in 2021 after lower growth rates the previous year, particularly in terms of value. This is primarily due to strong price increases during the year related to the rising cost of raw materials,…

Procter & Gamble is the leading global player in the home care market, with the majority of its value sales coming from its laundry care business. The pandemic has led to an uptake in the demand for hygiene products, offering growth potential for the…

Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s…

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth…

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the…

Air care is a small product area in the Dominican Republic. With COVID-19 increasing price sensitivity throughout the country, with many out of work and others having less frequent employment, air care did not experience a significant rise in growth…

In 2020, air care recorded higher volume and value growth than the previous year, which was mainly driven by increasing sales of spray/aerosol air fresheners. However, the category is not considered a priority compared to cleaning and disinfecting…

Air care had been experiencing undynamic growth rates prior to the pandemic, with these products remaining low on the list of household priorities, particularly amongst low- to mid-income consumers. However, while increasing price sensitivity as a…

With longer periods of time spent at home due to lockdowns imposed by the government in response to the pandemic, consumers invested more time and money into creating a pleasant atmosphere in their living environments which included attractive scents…

Due to the restrictions imposed by the Canadian authorities to control the spread of COVID-19 consumers were forced to spend significantly more time at home during 2020. With more time at home consumers showed a willingness to invest in products…

In mid-March 2020, the Tunisian government announced a lockdown to curb the spread of COVID-19. As a result, all businesses that were deemed to be non-essential by the government were closed, with a scaled reopening starting from the end of May until…

In 2020, the growing penetration of products in air care supported the continued growth of the category in Pakistan. Due to the greater accessibility of these products in 2020, consumers became more aware of the range of products available to them as…

Air care products are increasingly becoming part of the cleaning culture of Moroccans, with this trend further strengthening due to the rapid expansion of traditional and modern retailers across the country. They are widely used in bathrooms, living…

Due to COVID-19 consumers spent more time at home during 2020, with fewer opportunities to leave the home. As such, consumers focused not just on improving the cleanliness of their homes but also their ambience and smell, with consumers in Japan also…

Air care saw strong growth in both volume and current value terms in 2020. As US consumers spent more time at home due to COVID-19, they looked to create a comfortable atmosphere, which became very important as they sought to destress during the…