Air Care

Air care saw total volume sales contract for a third consecutive year in 2021, with the rate of decline surpassing that recorded in 2020. Many consumers became less inclined to buy such products as they spent more time outside the home following the…

Air care continued to enjoy strong growth in current value terms in 2021, with this being supported by the increased amount of time consumers were spending at home. With ongoing home seclusion consumers showed a growing willingness to invest in…

The outbreak of COVID-19 resulted in major changes in consumer behaviour regarding home care, but these were not all positive with sales of air care seeing heavy declines in 2020 and 2021. This was largely because as consumers spent more on cleaning…

Prior to the outbreak of COVID-19 sales of air care had been stagnating with consumers showing a preference for more natural solutions. However, the pandemic and the measures taken to contain it provided a major boost to category sales in 2020 with…

In 2020, air care responded positively to the pandemic as current value sales rose impressively overall. Due to lockdown, consumers spent more time at home which led to the increase for need of fragrance. This increased performance was also driven by…

Generally, Italian consumers tend to place great importance on maintaining a pleasant aroma in their homes, which continued to be the case during the pandemic, since people spent more time at home under lockdown. However, thanks to more frequent…

Air care maintained solid current value growth in 2021, due to consumers continuing to spend more time at home. Even with further understanding of the COVID-19 virus and the population being vaccinated at high rates, consumers continued to work from…

During 2020, consumers were forced to spend more time at home. In addition to lockdown and home seclusion, more people had to work from home. As a result, car air fresheners became less of a necessity and saw a slowdown in current value sales.…

As many consumers’ fears of COVID-19 lifted during 2021 as a result of high vaccination rates in Portugal, demand for air care was stimulated by consumers returning to grocery retailers. Air care products are generally considered to be non-essential,…

The COVID-19 pandemic and the measures taken to combat the high infection rates in the country had a devastating effect on household incomes in 2020 as unemployment soared and many businesses were forced to close. Consumer confidence therefore…

Air care sales in Cameroon are frequently driven by very specific demographic trends. University students, for example, are key consumers of spray/aerosol air fresheners, the largest part of the category. Most students live in accommodation known in…

The increasing use of air care products resulted from the rising number of sustainable products available in the market and innovation in terms of new fragrances. Also, Hungarian consumers were used to these products as they were increasingly used…

Air care did not register a strong boost from COVID-19. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products, as air care products are less effective in more ventilated…

Spray/aerosol air fresheners, which generates close to 100% of category volume sales, is set to see a sharp contraction in sales in 2021. These products saw exceptional growth in 2020, driven by more people spending time at home as they self-isolated…

Volume sales in Russian air care continued to decline in 2021. The pandemic has seen Russian consumers spending more time at home than usual, encouraging them to spend on products that help improve the home environment, such as the various…

A number of products offering air purification and sanitation properties appeared in the market during the pandemic, following consumers’ strong efforts to ensure their homes were regularly disinfected. Fragrances that evoke freshness and cleanness…

Air care is set to record an improving performance in 2021 after lower growth rates the previous year, particularly in terms of value. This is primarily due to strong price increases during the year related to the rising cost of raw materials,…

Air care continued to register strong growth in value and volume terms in 2021, with home seclusion being an underlying factor. With many Romanians continuing to work and study from home during 2021 due to ongoing concerns around COVID-19, demand for…

As COVID-19 hit Ireland in 2020, many people worked or studied from home and household cleaning and sanitation tasks were prioritised to reduce the risk of virus transmission. However, while the greater time spent at home had the potential to raise…

In 2021, air care fared better. Unlike other home products, air care did not benefit from the pandemic. There were several reasons for this. In 2020, with consumers preoccupied with ensuring that their homes were free of COVID-19, there was a lot of…