Air Care

Market research on the air care industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Home Care: Quarterly Statement Q2 2018

Jul 2018

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Jul 2018

Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...

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Country Report

Country Report

Air Care in the Philippines

Jul 2018

Car air fresheners generated strong value and volume sales growth in 2017. The product consistently performs well as consumers are keen to maintain a fresh and clean smell in their cars, especially given the humid climate of the Philippines. There is...

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Company Profile

Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...

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Strategy Briefing

Strategy Briefing

The World Market for Home Care

May 2018

This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...

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Strategy Briefing

Strategy Briefing

Air Care in Western Europe

May 2018

Air care appears to have reached a consumption ceiling in Western Europe, where its market size remains significantly smaller than its North American counterpart. The category managed to bounce back post-crisis, boosted by the success of candle air ...

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Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

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Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

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Country Report

Country Report

Air Care in the United Arab Emirates

Mar 2018

Air care registered a minor retail value decline in 2017. Given the weak economic situation, these products are largely viewed by consumers in the United Arab Emirates as luxury items which are not essential. As a result, with all the headwinds the ...

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Country Report

Country Report

Air Care in Australia

Mar 2018

Australian consumers are increasingly vocal about the characteristics of air care products they do not want. Strong or overwhelming fragrances in candle, spray or electric air fresheners are a common complaint. A correlation between health problems ...

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Country Report

Country Report

Air Care in Kenya

Mar 2018

Air care products are heavily used in government buildings and multinational corporation offices and are mainly bought directly from distributors due to the mass quantities needed. Therefore, they are huge promoters of growth for air care, especially...

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Country Report

Country Report

Air Care in Japan

Mar 2018

Air care in Japan is expected to generate moderately positive growth over the forecast period. The most dynamic category is expected to be liquid air fresheners and this is due to the increasing interest in air care products that emit more natural ...

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Country Report

Country Report

Air Care in Turkey

Mar 2018

Air care’s volume sales continued to drop in 2017, although strong price increases translated to still notable value growth. Due to rapid urbanisation, a new generation of consumers, particularly in urban areas, not only prioritise the strength and ...

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Country Report

Country Report

Air Care in Cameroon

Mar 2018

Spray/aerosol air fresheners continued to dominate air care in 2017. This format enjoys considerable success partly due to low prices. With the expansion of modern retailing, the availability of spray/aerosol air fresheners is expected to rise with a...

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Country Report

Country Report

Air Care in Vietnam

Mar 2018

The improvement of living standards and the rapid development of air-conditioning in Vietnam have had some positive effect on demand for air care products; however, sales have been hampered by increasing awareness of the impact that the chemicals in ...

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Country Report

Country Report

Air Care in Bolivia

Mar 2018

Spray/aerosol air fresheners was the most popular type of air care in Bolivia with a dominant value share in 2017 due to its diversity of fragrances and specific characteristics. Bolivians are changing their lifestyles, and urban areas in the main ...

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Country Report

Country Report

Air Care in the United Kingdom

Mar 2018

Air care continued to record strong growth in 2017. Cocooning is part of the UK lifestyle, with consumers eager to improve the comfort and atmosphere of their homes. Air care is expected to continue performing well over the forecast period as it ...

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Country Report

Country Report

Air Care in France

Mar 2018

Following the publication of multiple press articles regarding the potentially unhealthy nature of air care, often considered to linked to allergies, endocrine disruptors, and even carcinogenic, most of air care witnessed a decline in current value ...

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Country Report

Country Report

Air Care in Belgium

Mar 2018

Air care continued its downward value sales trend in 2017. The main factor behind the decline of air care was the lack of advertising and promotion, with a number of consumers losing interest in air care products. Other products in home care are also...

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