Air Care

This briefing explores Procter & Gamble’s performance in the global market for home care, discussing its strategic direction, as well as future growth areas within the categories it operates in. Its business witnessed growth over the review period, ...

The Clorox Company’s strong brand positioning within key categories in home care is a fundamental part of its strategy, especially in North America and Latin America. However, as the industry continues to evolve and mature regarding cleaning habits ...

This company profile discusses the performance of Reckitt Benckiser’s home care division over recent years and defines the key future growth areas of the company’s business. The company is undergoing profound structural changes, creating two ...

Amway Corp is the leading player within home care direct selling and has a strong presence in Asia Pacific and Eastern Europe. The company plans to intensify its activities in nutrition and wellness and has scaled down its focus and operations in ...

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

Spray/aerosol air fresheners looks set to remain the largest air care category in Pakistan in value terms over the forecast period. Spray/aerosol products are widely distributed, and most air care brands present in the country are offered in this ...

Air care products are heavily used in most corporate offices and are mainly bought directly from distributors due to the mass quantities needed. Therefore, such customers account for a large share of overall air care sales, with the policy of ...

Ease of use combined with a need to keep homes odour free, resulted in electric air fresheners retaining strong value share within air care. Consumers are increasingly concerned about the number of odours emanating from kitchens, living rooms, and ...

Air care continued to record strong growth in 2018, profiting from greater consumer demand for freshness and a pleasant ambience at home. With increasingly busy lifestyles and stress at work, consumers are regarding their homes as an oasis of peace ...

In the United Arab Emirates, air care registered positive current value growth in 2018 compared to the decline from 2017. Given the weak economic situation, these products are largely viewed by local consumers as luxury items and non-essential. ...

Air care in Guatemala is characterised by a wide product portfolio, but standard sprays are the most popular products, as they are sold at accessible unit prices and cater to a wider consumer base. There is also a product portfolio of expensive air ...

In 2018, air care in Georgia benefited from the improving economic climate and rising disposable incomes. One of the fastest growing areas within air care, car air fresheners, is expected to continue to see a stable increase in value share. This area...

Gradual improvement in the economic situation in the country had a positive influence on air care sales in 2018. Economic improvement contributes to the disposable income increase amongst consumers and thus their readiness to purchase additional, ...

Air care posted moderate growth in 2018. Products in this area became key home care devices in the majority of Lithuanian households during the review period, with sales now being fairly saturated. Of all air care areas, liquid air fresheners ...

Lifestyle trends in Germany continued to move the home more in the focus of social and everyday living. For many consumers, it is a place for gatherings with friends and family or simply a retreat to escape from an otherwise hectic and stressful job ...

Air care is set to experience moderate growth over the forecast period, in both current value and retail volume terms. One of the greatest trends in air care in Estonia is trading up. Estonians’ salaries have been increasing although price increases ...

The majority of air care products in the country used to have mainly good odour, but not so many disinfectant characteristics. However, over the review period, there was a change in consumer preferences. With increases in temperature, and increases ...

The wellness trend had a positive impact on air care growth in 2018, particularly on candle air fresheners. Nonetheless, health concerns among consumers increased in relation to other air care ranges. While some consumers focus on achieving cleaner ...

Air care continued to grow at a stable pace in Bosnia-Herzegovina at the end of the review period. Air care is a relatively new addition to home care, with the category benefiting from plenty of room to grow its customer base. Furthermore, air care ...

Electric air fresheners has contributed the highest value sales in air care over the historic period, partly due to its higher unit prices, but it is also the only subcategory to record both negative volume and value growth since 2007. This contrast ...