Air Care

Like many other home care categories, air care enjoyed higher demand when the pandemic initially emerged in Chile, with subsequent lockdowns ensuring prolonged time spent at home. Following several years of decline, retail volume sales recorded…

Air care is on a declining volume trajectory, whilst still remaining in positive figures, with value boosted higher than volume due to inflationary pressures. Indeed, air care is one of the categories impacted by disruptions in global supply chains,…

2022 was a tough year for the Swedish economy with Russia's invasion of Ukraine in February 2022 having a widespread impact on the prices of food and energy, while also leading to a sharp rise in manufacturing costs. This impact was reflected in…

Air care was the most adversely affected sector in 2022, with a double-digit volume decline recorded. This was the outcome of high inflation rates in the home care market; the consequence of the economic crisis, and rising price points. Since these…

Although Georgians returned to pre-pandemic lifestyles and spend less time at home, air care volume growth saw a mild improvement compared to the previous year. Higher prices have dented demand to an extent, although busy lifestyles are encouraging…

With consumers spending more time at home during the pandemic demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and their mood.…

Air care recorded positive volume growth in 2022, albeit at a slower pace than the previous two years. The largest subcategory of spray/aerosol air fresheners saw a healthy performance, due to these products’ affordability and ease of use. This…

Air care is seeing positive value and volume growth in 2022, heralding an overall trend as opposed to value sales being slightly skewed by a rise in unit prices whilst volume remained low. Whilst volume is indeed lower than value in air care, volume…

Sales of air care products continued to grow in current value terms in 2022, even more strongly than in 2021. While COVID-19 saw consumers prioritise cleaning and hygiene products in 2020, with little household budget left over for air care products,…

Air care growth was limited in 2022, as rising budget constraints due to inflation and increased cost of living meant consumers were more conscious of their spending. As such, focus was given to essential items within home care, with many Bulgaria…

Air care continued to enjoy strong growth in current value terms in 2022, with this being supported by the increased amount of time consumers were spending at home. With hybrid working arrangements remaining in place consumers showed a growing…

The impact of the war in Ukraine on consumer psychology, coupled with rising inflation and the subsequent decline in disposable incomes, led Greek consumers to reduce expenditure on home care products and prioritise essentials over luxury items in…

The air care category saw rising value sales in 2022 despite an ongoing fall in volumes, largely due to the increasing prices in the local market. Many brands in the market increased their prices in 2022, including Sano.

Retail value sales of air care recorded noticeable growth in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a decline during the year. Overall, increases in the cost of raw materials, shipping…

Italian consumers tend to place great emphasis on maintaining a pleasant aroma in their homes, a trend that continued to be the case during the pandemic, when people spent more time indoors under lockdown. However, with cleaning sessions becoming…

Over the review period, sales of air care had been stagnating with consumers showing a preference for more natural solutions such as incense. However, the pandemic and the measures taken to contain it provided a major boost to category sales in 2020…

In 2022, air care is set to see a second year of current value growth, with the category seeing full recovery from the pandemic-related decline in 2022. Odour neutralisers remained the largest air care category in 2022, and also saw the highest…

Volume sales of air care saw positive, albeit unremarkable volume growth in 2022, continuing the trend of the previous year. Unlike several other home care categories, such as surface care and bleach, air care was largely unaffected by the pandemic,…

SC Johnson was able to maintain its leading position in air care in 2022, looking to reinforce its standing with the introduction of a series of new products. The company introduced candle air fresheners in new designs and scents aimed at promoting…

Air care recorded exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a marginal decline during the year. Overall, increases in the cost of raw…