Air Care

Consumers traditionally associate a pleasant-smelling home with cleanliness which is one of the key drivers of air care sales, with lemon, lavender, jasmine and vanilla being the most popular fragrances. As incomes rise and consumer tastes become ...

Non-traditional air care such as candles and car air fresheners experienced rising value share due to growing consumer preference for premium and functional air products. Candles also provided US consumers with more scent variety and design ...

Increasing interest in natural aromatherapy from middle- to upper-class consumers has been driving innovation in air care, and naturally positioned products are expected to do well in this category, with botanical extracts and scents growing in ...

With the increase in demand for ride-sharing apps, such as Uber, Cabify, Beat and Didi’s, service drivers have been paying attention to the conditions inside their cars, contributing to sales of car air fresheners. Gels and cones are also growing in ...

Ease of use combined with a need to keep homes odour free resulted in electric air fresheners retaining substantial value share within air care. Consumers are increasingly concerned about the number of odours emanating from kitchens, living rooms, ...

Spray/aerosol is consumers’ preferred format with over half of all air care sales, although electric devices are slowly gaining share, with battery-operated products being perceived as premium and longer lasting. The preference for sprays lies in ...

Gel air fresheners overtook electric air fresheners in value terms in 2019 due to lower unit prices and more innovative models introduced. As more air care products provide options that do not need plug-ins or batteries, consumers are more inclined ...

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

In the United Arab Emirates, air care continued to register positive current value growth in 2019, following the decline or stagnation seen in 2016-2017. However, these products are largely viewed by many local consumers as luxury items and ...

Given the competitiveness of the air care industry, frequent promotions were seen in retailers throughout the review period as players competed for share. These promotions were evident in both supermarkets and hypermarkets and usually took the form ...

Air care was particularly badly affected by the deterioration in economic conditions in Argentina in 2019, posting one of the highest rates of decline in total volume sales of any of the main home care categories. This was because the non-essential ...

Air care in Sweden experienced a small decline in value in 2019, following the trend that has been ongoing for several years. A big reason behind the value decline is that air care products are more often than not becoming increasingly harder to find...

With rising disposable incomes, there is increasing consumer demand for the finer things in life, including air care products. A pleasant, fresh and clean home has generally always been important to Slovenian consumers, who can now regularly purchase...

Air care sales grew both in volume and current value terms in 2019. The spirited performance is due to an ever-increasing interest of Saudis for air care products as a way to improve their living environment. Manufacturers capitalised on this trend ...

Rapid economic growth and the free-trade environment means that Vietnam is now an attractive market for automobile manufacturers and suppliers. When the import tax from ASEAN dropped to 0% in 2018, Vietnam opened its doors to car manufacturers from ...

Air care sales were up in 2019 as manufacturers enhanced their product portfolios, with a number of players adding new scents. Wider product availability was also observed for spray/aerosol air fresheners, car air fresheners and electric air ...

Spray/aerosol air fresheners remained by far the most popular format and recorded the strongest consumption increase within air care in 2019. These products are easy to use, which is an aspect that the majority of consumers prefer. Stores carry these...

Air care has never been a product perceived as a necessity among the majority of consumers in Turkey. This helps explain why the category has been so vulnerable to the changing financial situations of local consumers. The category experienced a sharp...

The year 2019 was a difficult year for sales of cars. With an extended rail network and the rise of Grab and Gojek in Singapore, consumers started seeing less value in owning a car. In 2018, new vehicle registrations decreased by 11% and are expected...

Air care will remain very popular in Morocco over the forecast period. Such products are widely used in bathrooms, living rooms or kitchens to keep households smelling fresh. Moreover, such products are increasingly becoming part of the cleaning ...