Air Care

In 2022, air care is set to see a second year of current value growth, with the category seeing full recovery from the pandemic-related decline in 2022. Odour neutralisers remained the largest air care category in 2022, and also saw the highest…

Volume sales of air care saw positive, albeit unremarkable volume growth in 2022, continuing the trend of the previous year. Unlike several other home care categories, such as surface care and bleach, air care was largely unaffected by the pandemic,…

SC Johnson was able to maintain its leading position in air care in 2022, looking to reinforce its standing with the introduction of a series of new products. The company introduced candle air fresheners in new designs and scents aimed at promoting…

Air care recorded exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a marginal decline during the year. Overall, increases in the cost of raw…

Air care delivered solid growth in 2021, due to increasing awareness of hygienic and healthy indoor air quality. However, after consistent growth for many years, and despite the COVID-19 resurgence in 2022, the current value growth rate was minimal…

While it is still a relatively small category compared to other areas of home care, air care saw strong growth throughout the review period in retail volume terms. Urbanisation coupled with a growing middle class has fuelled this growth with…

Air care was expected to see its performance deteriorate in 2022 because of consumers returning to familiar lifestyles involving more time spent outside the home as the COVID-19 crisis waned. However, the category saw its volume growth accelerate…

Air care saw total volume sales decline in 2022, with most categories registering weaker results in this regard than they did the previous year. This was partly because Slovenians became less inclined to buy these products as they resumed their…

Norwegians tend to have a preference for clean, natural and scent-free homes, with the result that air care is not deemed a necessity by many consumers. Moreover, concerns over the impact of harmful chemicals on personal health and the environment…

All those categories that benefited from the onset of the pandemic were the worst affected in 2022. As restrictions lifted and consumer behaviour returned to pre-pandemic levels. Notably, consumer fear of contagion declined significantly and those…

Car air fresheners is the largest air care category in the Malaysian market, with these products seen as essential items by many car owners in Malaysia. Cars are the main mode of transportation for local consumers and, with the country transitioning…

Air care products saw a strong recovery in 2022 after struggling in 2020 and 2021 as consumers were slowly gaining confidence in the recovery of the economy and starting to spend on non-discretionary home care products. Middle-income households are…

Air care remains a niche category which was boosted by the onset of the pandemic, during which people remained at home and sought to make their living spaces cosier. Despite an expected sales slump following this boost, the new hybrid working models…

Air care saw retail volume sales declined in 2022, while current retail value sales grew as price points rose.

Air care was one of the better performers of home care products in 2022, with both current value and healthy volume growth. This was in spite of high inflation, stemming from the war in Ukraine, which has resulted in an energy crisis. One…

Air care continued to experience positive demand in 2022, although retail volume growth stabilised following the more dynamic performances of the previous two years. One of the key reasons behind air care’s demand in 2022 was the ongoing trend of…

Like many other home care categories, air care enjoyed higher demand when the pandemic initially emerged in Chile, with subsequent lockdowns ensuring prolonged time spent at home. Following several years of decline, retail volume sales recorded…

Air care is on a declining volume trajectory, whilst still remaining in positive figures, with value boosted higher than volume due to inflationary pressures. Indeed, air care is one of the categories impacted by disruptions in global supply chains,…

2022 was a tough year for the Swedish economy with Russia's invasion of Ukraine in February 2022 having a widespread impact on the prices of food and energy, while also leading to a sharp rise in manufacturing costs. This impact was reflected in…

Air care was the most adversely affected sector in 2022, with a double-digit volume decline recorded. This was the outcome of high inflation rates in the home care market; the consequence of the economic crisis, and rising price points. Since these…