Air Care

With more time spent at home during 2020, due to COVID-19, consumers invested more time and money in creating a nice and cosy atmosphere – including pleasant scents to promote freshness, cleanliness (a clean feel) and wellbeing. This has benefitted ...

Air care saw strong growth in both volume and current value terms in 2020. As US consumers spent more time at home due to COVID-19, they looked to create a comfortable atmosphere, which became very important as they sought to destress during the ...

Home seclusion reinforced Slovenians consumers’ desire to create a cosy atmosphere in the home as the opportunity for social activities and travelling was reduced in 2020. This positively contributed to category sales in 2020 and air care saw healthy...

Generally, Italian consumers tend to hold a high importance for maintaining a nice smell in their homes, which continued to be the case in 2020 since people spent more time at home under lockdown. However, thanks to more frequent cleaning sessions ...

A number of products offering air purification and sanitation properties appeared in the market during the pandemic, following consumers’ strong efforts to ensure their homes were regularly disinfected. Fragrances that evoke freshness and cleanness ...

Air care portrayed a decline in 2020 in retail value and volume terms. Whereas other products in home care were able to capitalise on their disinfectant properties, thus encouraging sales during the pandemic, this was not the case in air care. Home ...

Air care did not benefit from COVID-19, with current value growth significantly lower than in 2019. Wit consumer confidence down, as a result of the economic uncertainty caused by COVID-19, consumers were reluctant to spend money on non-essential ...

Australian consumers were willing to spend more money on products in air care in 2020 as consumers spent more time at home in 2020 during the COVID-19 pandemic. As a result of the COVID-19 pandemic, many consumers in Australia switched to working and...

Air care was the worst performer after polishes among home care products in 2020, with both current value and volume declining. Due to worries around COVID-19, consumers prioritised essential cleaning products over air care in 2020. Also, health ...

In response to the outbreak of COVID-19, air care will see a significantly poorer performance in current value terms as growth is almost non-existent in 2020 overall. Unlike in other product areas, volume sales are also anticipated to slow down as a ...

The pandemic and ensuing economic recession negatively affected air care products sales in 2020. Many Ecuadorian consumers consider air fresheners overpriced and unnecessary. Job losses and income uncertainty led many Ecuadorian consumers to ...

Although home seclusion contributed to positive retail value sales in 2020, the economic downturn as a consequence of the COVID-19 pandemic resulted in a deceleration of sales in air care. Electric air fresheners and liquid air fresheners were the ...

While it was largely business as usual for most categories within air care in 2020, movement and travel restrictions meant that demand was subdued for car air fresheners, which saw the category exhibit a sales decline in 2020. Trading restrictions ...

In 2020, air care will respond positively to the pandemic as current value sales continue to rise impressively overall. Due to lockdown, consumers have been spending more time at home and therefore the need for fragrance for their homes has risen ...

Air care sales in Russia declined in 2020, at a higher rate than in the previous year. This was another category of home care that was significantly affected by the outbreak of COVID-19 and its economic impact on the country. According to market ...

Sales of air fresheners grew in 2020 in both volume and current value terms. The bulk of new sales were for home use. Consumers spent more time at home during periods of quarantine, and as a result began to pay more attention to their surroundings....

Air care recorded a weaker performance in demand terms in 2020 compared to the previous year as decreasing disposable incomes as a result of the pandemic-induced lockdown forced many consumers to prioritise their expenditure. This resulted in many ...

The restrictive measures implemented in Chile, aimed at decreasing the number of COVID-19 infections, had a positive influence on air care in 2020, bringing the highest retail volume growth for many years. As daily hygiene routines shifted towards ...

Air care, which had been experiencing stable demand prior to the pandemic in the Philippines due to rising disposable incomes and greater attention paid to the overall ambiance of consumers’ living environment, recorded declines across the category ...

In 2020, air care witnessed positive growth across the whole category, though sales slowed dramatically. The only exception was candle air fresheners which experienced stronger growth in 2020 than in the previous year when sales contracted. The ...