Laundry Care

Laundry care witnessed solid growth in 2022 as more clothes required washing or treatments due to the rise in outdoor activities, as well as the return to school, universities and offices, which increased for the second year in a row. Concerns…

Laundry care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of…

Laundry care saw an improved performance in volume terms in 2022. Growth was boosted by a return of pre-pandemic lifestyles, following the easing of COVID-19 related restrictions, which saw many Mexicans returning to their physical offices and…

Retail value sales of laundry care increased in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a decline during the year. Overall, increases in the cost of raw materials, shipping costs,…

Laundry care continued to experience little movement in retail volume terms and solid retail current value growth in 2022, with value growth especially driven by the impact of inflation on the prices of laundry care products. In 2020, to safeguard…

While laundry care registered double-digit value growth, volume growth was minimal and this was in spite of population growth. This muted volume growth was due to several factors. Global inflationary pressures, mainly due to the war in Ukraine, which…

The severity of the COVID-19 pandemic eased in 2022, which led consumers’ daily lives to return to a normal pattern. This helped increase the usage occasions for laundry care products, and allowed the category to attract increased consumer demand.…

While the laundry care category witnessed growth in Azerbaijan in 2022, its development was not without challenges, including price inflation and an unbalanced supply. The rise in prices was due to the fact that some international companies, such as…

Laundry care faced falling volume sales in 2022 as huge numbers of Serbians were spending much less of their time at home than they were during the pandemic and this meant fewer opportunities to wash their laundry. The return to busy pre-COVID-19…

Hikes in production and transport costs are leading to increased retail prices, and laundry detergents in powder format are seeing steeper price hikes compared to other categories due to the use of gas in the production process. As a result of this,…

As the number of deaths from COVID-19 fell and the fear of contagion among the local population declined, the number of local consumers participating in outdoor activities, attending school and university, and returning to their offices increased for…

Laundry care has seen a rebound back to positive growth in 2022, following declines during the era of the pandemic lockdowns due to home seclusion meaning a lower need for frequent, large, clothes washing cycles. Consumers also limited their use of…

Laundry care saw solid double-digit current value growth in 2022, especially driven by powder detergents, liquid detergents and liquid fabric softeners. During the year, COVID-19 transmission rates remained under control, so this did not influence…

The entrance of new domestic manufacturers in laundry care helped current value sales to recover in 2022, rebounding well after two years of decline. With the launch of low-priced products, domestic players have enjoyed success as some consumers…

After growing at a healthy rate in 2021, volume sales of carpet cleaners declined in 2022. This reversal was mainly due to the easing of the pandemic, in that as more Slovenians went back to the office and schools fully reopened, less time spent at…

Laundry care derived some benefit from the Coronavirus (COVID-19) pandemic in 2020. Many consumers had to self-isolate, while those who were able to work from home rather than commute to their places of work. More time spent at home and a strong…

Value growth is robust in laundry care in Romania in 2022 and, although volume growth is a little lower this year compared to the previous two years, demand remains reliable. Modern products, such as liquid detergents and liquid tablet detergents are…

In 2022, laundry care saw improved retail volume growth, with the year ending COVID-19 restrictions, with children and students returning to schools and universities, washing their clothes more frequently. However, a solid percentage of those who…

The COVID-19 pandemic was a tailwind for laundry care in 2020. Although some categories, such as starch/ironing aids and fine fabric detergents, were negatively affected along with decreased opportunities to wear formal clothes, as a whole it was a…

In 2022, sales of laundry care products continued to grow modestly as inflation and economic uncertainties continued to impact consumer behaviour. Many lower- and middle-income households were either purchasing less expensive local products via…