Laundry Care

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Laundry Care in the United Kingdom

Jan 2022

Laundry care is set to record positive retail volume growth in 2021, driven by liquid tablet detergents, in-wash spot and stain removers, liquid fabric softeners, fabric fresheners and other laundry aids. Retail value remains in positive territory,…

USD 1,195
Country Report

Laundry Care in Hong Kong, China

Jan 2022

Laundry care witnessed dramatic changes in 2020 within an otherwise mature home care category in Hong Kong due to the impact of COVID-19. Spiking hygiene concerns and prolonged home seclusion contributed to the rapid growth of liquid tablet…

USD 1,195
Country Report

Laundry Care in Singapore

Jan 2022

Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to…

USD 1,195
Country Report

Laundry Care in South Korea

Jan 2022

COVID-19 has continued to impact consumers’ confidence and influence their purchasing decisions in 2021, serving to further heighten hygiene concerns, both on an individual basis and within the home. As local consumers have spent prolonged time in…

USD 1,195
Country Report

Laundry Care in Brazil

Jan 2022

Generally, in Brazil, the heightened cleaning trend due to the pandemic has weakened in 2021. The population has been performing less frequent laundry tasks in comparison to 2020, when consumer concerns linked to transmission of the virus even led to…

USD 1,195
Global Company Profile

The Procter & Gamble Co in Home Care

Oct 2021

Procter & Gamble is the leading global player in the home care market, with the majority of its value sales coming from its laundry care business. The pandemic has led to an uptake in the demand for hygiene products, offering growth potential for the…

USD 570
Global Company Profile

Colgate-Palmolive Co in Home Care

Jul 2021

Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on…

USD 570
Global Company Profile

Reckitt Benckiser Group Plc (Reckitt) in Home Care

Jun 2021

Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s…

USD 570
Global Company Profile

Unilever Group in Home Care

Jun 2021

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth…

USD 570
Global Company Profile

The Clorox Company in Home Care

May 2021

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the…

USD 570
Strategy Briefing

Laundry Care in Latin America

Apr 2021

With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent…

USD 1,325
Strategy Briefing

Laundry Care in Asia Pacific

Apr 2021

Falling unit prices deepened the value sales decline in laundry care in China in 2020, but growth in other countries in the region meant that overall Asia Pacific sales continued to increase, in spite of the presence of Coronavirus (COVID-19). Rising…

USD 1,325
Strategy Briefing

Laundry Care in Eastern Europe

Apr 2021

The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively…

USD 1,325
Strategy Briefing

Laundry Care in Western Europe

Apr 2021

Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus…

USD 1,325
Country Report

Laundry Care in Dominican Republic

Apr 2021

The outbreak of COVID-19 in 2020 led the government in the Dominican Republic to implement certain rules and restrictions from March. This included closing schools, non-essential retailers, and requiring consumers to spend more time within the…

USD 1,195
Country Report

Laundry Care in Guatemala

Apr 2021

The outbreak of COVID-19 in 2020 led to an increase in sales for laundry care in Guatemala, seeing a slight increase in value sales compared to the previous year. With a lockdown installed from 17th March, and periodic lockdowns continuing throughout…

USD 1,195
Country Report

Laundry Care in Costa Rica

Apr 2021

With consumers spending longer periods of time at home due to movement restrictions and remote working and studying measures in place as a result of the pandemic, Costa Ricans focused on household tasks including more frequent washing of garments and…

USD 1,195
Country Report

Laundry Care in Germany

Apr 2021

The COVID-19 pandemic experienced in 2020 has encouraged consumers to focus on their laundry chores not only in terms of ensuring that their garments are clean but that they are also sanitised and disinfected. Therefore, demand for laundry sanitiser…

USD 1,195
Country Report

Laundry Care in Canada

Mar 2021

Laundry detergents registered stronger growth in current value terms in 2020, when compared to 2019. This was partly down to consumers stockpiling products in response to the outbreak of COVID-19. With media reports and rumours on social media…

USD 1,195
Country Report

Laundry Care in Tunisia

Mar 2021

Tunisian consumers stockpiled essential food and hygiene products in 2020 when the country first went into lockdown in March 2020. Consequently, sales of laundry care products were positively affected by the Q1 2020 stockpiling, however to a lesser…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More