Laundry Care

With a return to the normalisation of economic activities as restrictions on movement and physical working became significantly eased during the year, 2021 saw an improved performance for laundry care in retail value terms compared to 2020. In 2020,…

Laundry care, the largest home care category in Kazakhstan, recorded moderate volume growth in 2021, whilst value sales saw a double-digit increase due to significant price inflation in the year. Liquid laundry detergents, both liquid and tablet,…

While in general home care products hugely benefitted from the pandemic, the pandemic had less of an effect on laundry care. In 2021, there was not a significant change and value and volume growth were only slightly lower than in 2020. However, one…

In general, as in 2020, laundry care was again seeing an improved performance in 2021 to what had gone before over much of the review period. With standard powder detergents still accounting for the bulk of laundry detergents sales in Russia, despite…

Despite still experiencing intermittent lockdowns throughout 2021, which continued to limit consumers’ outdoor activities, which are an important driver of the consumption of home care products, laundry care in Chile was able to return to a positive…

Habit persistence, coupled with population growth and the rejuvenated economy due to better control of the pandemic, underpinned the continued volume growth of liquid detergents in 2021, but growth slowed, mainly as a result of the competition from…

After robust retail value sales growth during 2020 as a result of the pandemic and Swedes’ intensified hygiene routines, laundry care sales declined in 2021. Nevertheless, the e-commerce channel’s retail value sales continued to grow at the expense…

Consumers’ increased consciousness of hygiene as a result of the pandemic contributed to retail value sales growth of laundry care in 2021, thanks to many consumers having the need to minimise exposure to the COVID-19 virus outside the home. While…

Laundry care in Tunisia remains undeveloped, with a limited choice of products. Laundry detergents ae set to generate around four fifths of total retail volumes in 2021, and although there is also solid demand for liquid fabric softeners, most other…

Despite an increase in the number of hand wash detergent brands in 2021, Topseller Chemicals Co Ltd’s Saba and Ozil, and Madar Chemicals Co’s Madar brands are increasingly building momentum in the category. These brands are well established in…

Prior to the emergence of COVID-19, laundry care in Kenya had not been a particularly important aspect in many consumers’ lives beyond basic cleaning routines, supporting stable demand for the category. However, since the outbreak of the pandemic,…

The rate of growth in retail current value sales of laundry care accelerated during 2020 and remained elevated in 2021. During 2020, the fact that many local consumers were washing their clothes more frequently in an effort to reduce their risk of…

In 2020, laundry care struggled due to an unexpected lockdown, disrupted supply chain and rationalisation of consumer expenditure. However, in 2021 with vaccine rollouts, increased mobility, and recalibration of unit prices by key players, retail…

Trends in laundry care favour shorter washing cycles and lower temperatures. These shorter cycles are being promoted as a more environmentally friendly alternative to standard washes for refreshing clothes or for smaller wash loads. Meanwhile,…

Laundry care responded well to the COVID-19 pandemic in 2020 due to the raised concerns around hygiene that led many consumers to wash their clothes more frequently. In 2021, laundry care will continue to perform better than see over the review…

The economic impact of the pandemic means that consumers are still tightly controlling household spending. This has not only seen volume sales of laundry detergents drop in 2020 and 2021, but also consumers trading down to cheaper products wherever…

Sales of laundry in Azerbaijan have not been significantly impacted by the pandemic; it is, after all, a staple category in most households. Growth in 2021 is down from that seen in 2020, although many people still continue to work and study at home,…

After a couple of years of positive growth, laundry care recorded declining volume and value sales in France in 2020. Due to the COVID-19 restrictions introduced by the French government, including lockdowns and working from home, people were…

In 2021, the number of opportunities to participate in outdoor activities, including returning to work, school, sports, outings, and shopping, was much higher when compared with 2020, when home seclusion policies and circulation restrictions as a…

Generally, in Brazil, the heightened cleaning trend due to the pandemic has weakened in 2021. The population has been performing less frequent laundry tasks in comparison to 2020, when consumer concerns linked to transmission of the virus even led to…