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Strategy Briefing
Water Scarcity: Day Zero – Psychologies of Abundance, Compromise & Crisis
Aug 2018
Looking at the longer term, with so much of the world‘s population subject to water scarcity crises, it is not just an opportunity but a duty for brands to be a part of the solution, investing in the R&D and logistics to bring low water and no water ...
Strategy Briefing
The Impact on Home Care of Water Scarcity: Low Water Products and Appliances
Aug 2018
Water scarcity is rising in strategic importance to the Consumer Appliances, Home Care and Apparel industries. This affects regions at a crisis level now, with a long-term growing impact on consumer psychology and key buying priorities. Water is an ...
Strategy Briefing
The Impact on Home Care of Water Scarcity: Conservation and New Sources of Water
Aug 2018
Water scarcity is rising in strategic importance to the Consumer Appliances, Home Care and Apparel industries. This affects regions at a crisis level now, with a long-term growing impact on consumer psychology and key buying priorities. Water is an ...
Strategy Briefing
Laundry Care in Eastern Europe
Jul 2018
Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...
Strategy Briefing
Home Care: Quarterly Statement Q2 2018
Jul 2018
In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...
Strategy Briefing
Laundry Care in Asia Pacific
Jul 2018
Asia Pacific is the largest and fastest growing region for laundry care products globally. The region is very diverse showcasing many different trends such as premiumisation and ultra-concentration, interest in luxurious fragrances in fabric ...
Company Profile
Henkel AG & Co KGaA in Home Care
Jul 2018
Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...
Country Report
Laundry Care in the Philippines
Jul 2018
Specific areas of laundry care such as liquid fabric softeners, colour safe laundry bleach and fine fabric detergents recorded strong value and volume growth in the Philippines in 2017. The expanding middle class and healthy consumption patterns of ...
Company Profile
Reckitt Benckiser Group Plc In Home Care
Jun 2018
Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...
Strategy Briefing
Laundry Care in Western Europe
Jun 2018
Laundry care in Western Europe showed an erratic performance over the 2012-2017 period, affected by macroeconomic problems and strong promotional activities. The main trends which are affecting the industry are perfuming, eco-friendly products and ...
Strategy Briefing
In Pursuit of the “Perfect Wash”: When Can We Expect Automation?
Jun 2018
The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to ...
Strategy Briefing
In Pursuit of the “Perfect Wash”: Laundry Automation - Ironing and Folding Systems
Jun 2018
The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to re-frame...
Strategy Briefing
In Pursuit of the “Perfect Wash”: Laundry Automation – Sorting Systems
Jun 2018
The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to re-frame...
Strategy Briefing
In Pursuit of the “Perfect Wash”: Laundry Automation – Washing Systems
Jun 2018
The automation of home laundry has sat in R&D technology pipelines for decades, usually as a “blue sky” ideal to strive for. IFA 2017 and CES 2018 both revealed new technologies as well as an interesting new process philosophy that serves to re-frame...
Company Profile
Lion Corp in Home Care
Jun 2018
Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...
Strategy Briefing
The World Market for Home Care
May 2018
This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...
Company Profile
PZ Cussons Plc in Home Care
May 2018
PZ Cussons is facing up to a number of significant challenges, including the geographic expansion of multinational rivals, the development of local players in emerging markets and the rise of eco-focused brands in developed ones. This profile ...
Company Profile
Unilever Group in Home Care
May 2018
Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...
Company Profile
Procter & Gamble Co, The in Home Care
Apr 2018
Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...
Company Profile
SC Johnson & Son Inc in Home Care
Apr 2018
The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...
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