Laundry Care

Market research on the laundry care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Laundry Care in India

May 2020

Hand wash detergents and bar detergents continued to dominate value sales of laundry care in India in 2019 with most consumers still unable to afford a washing machine. Nevertheless, this situation is gradually changing as incomes rise and this has ...

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Country Report

Country Report

Laundry Care in the US

Apr 2020

Private label, a historically small player in laundry care, will continue to see considerable growth in multiple categories in 2019. Private label is set to outpace category growth in laundry care staples such as laundry tablets, concentrated liquid ...

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Country Report

Country Report

Laundry Care in Costa Rica

Apr 2020

In 2019, laundry care and every second-tier category within it – laundry detergents, laundry aids, fabric softeners and carpet cleaners – posted higher value growth than that seen in the previous year. Growth has been abetted in recent years by high ...

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Country Report

Country Report

Laundry Care in Chile

Apr 2020

As in many international markets, sustainability is increasingly important in Chile. The Extended Producer Responsibility Law (REP) is in the process of being introduced, and aims to reduce the creation of waste, promoting reuse and recycling through...

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Country Report

Country Report

Laundry Care in Canada

Mar 2020

In 2019, the outlook for laundry Care was more positive than across the forecast period, with innovations in green laundry products raising value sales, as they grew increasingly popular. Consumers in Canada are becoming increasingly interested in ...

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Country Report

Country Report

Laundry Care in Peru

Mar 2020

Many consumers look for single-dose products in sachets as they can be purchased daily or when required without involving a large outlay. Liquid detergent, stain removers and fabric softeners are available in this format; while powder detergent is ...

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Country Report

Country Report

Laundry Care in Taiwan

Mar 2020

A largely saturated market and too many players led manufacturers to constantly launch new products to explore more potential, but this growth potential remains limited. Taiwanese consumers are therefore considering shifting towards larger ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Mar 2020

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

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Country Report

Country Report

Laundry Care in South Africa

Feb 2020

Given the competitive nature of laundry care, companies are forced to be creative and to innovate to remain relevant and attract consumers. As a result of this competitiveness, cross-industry convergence often emerges as companies aim to gain share ...

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Country Report

Laundry Care in the United Arab Emirates

Feb 2020

Consumers in the United Arab Emirates opt for more economical and value-for-money brands for their laundry care needs. Manufacturers of premium and international brands respond by offering discounts and promotions, which was helping to boost both ...

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Country Report

Laundry Care in Argentina

Feb 2020

Standard liquid detergents have made rapid gains at the expense of standard powder detergents in Argentina in recent years, and this trend looks set to persist over the forecast period. The migration to standard liquid detergents is underpinned by ...

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Country Report

Country Report

Laundry Care in Sweden

Feb 2020

Laundry care in Sweden is a growing but at a slower rate than earlier in the review period. Growth will tail off primarily because of advancements in detergents, which are becoming more multi-functional and are negating the need for consumers to buy ...

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Country Report

Country Report

Laundry Care in Slovenia

Feb 2020

Slovenia’s economy has performed well in 2019 and during previous years. Therefore, household budgets and consumer confidence are increasing. As consumers have more funds to allocate to laundry care, they are increasingly interested in compact and ...

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Country Report

Laundry Care in Saudi Arabia

Feb 2020

Laundry care in Saudi Arabia experienced another positive year with sales growing both in volume and current value terms. Manufacturers primarily focused on targeted promotions to drive sales and recruit new consumers. Some players preferred ...

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Country Report

Country Report

Laundry Care in Vietnam

Feb 2020

Value sales within laundry care in Vietnam continued to rise at a healthy rate in 2019, mainly driven by increasing demand for concentrated liquid detergents and liquid fabric softeners. This can be attributed to factors such as consumers switching ...

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Country Report

Country Report

Laundry Care in Slovakia

Feb 2020

A wealth of innovation produced growth in laundry care towards the end of the review period. Consumers are proving susceptible to manufacturers’ efforts to offer new products that meet the latest demands. In 2019 innovation focused on enhanced ...

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Country Report

Country Report

Laundry Care in Kazakhstan

Feb 2020

Laundry care in Kazakhstan is already a saturated category, thus growth is proving to be slower than expected. However, the largest sub-categories remain stable with their leading value shares, for example as can be seen with laundry detergents ...

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Country Report

Country Report

Laundry Care in Israel

Feb 2020

Laundry care saw continued growth in 2019, with an improved performance compared with the previous year. The liquid tablets category grew strongly as consumers seek greater convenience due to increasingly hectic lifestyles. The mono-dose trend is ...

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Country Report

Country Report

Laundry Care in Uruguay

Feb 2020

In 2010, standard powder detergents accounted for the vast majority of total laundry detergents sold in Uruguay. Average unit prices of standard powder detergents were significantly lower at that time than liquid detergents, whilst powder detergents ...

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Country Report

Country Report

Laundry Care in Morocco

Feb 2020

In 2019, concentrated products recorded strong growth in laundry care in Morocco. Consumers are increasingly aware of the benefits of concentrated laundry care, appreciating these products’ convenience in terms of usage and storage as well as their ...

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