Laundry Care

Laundry detergents is the dominant area of laundry care, but while other areas witnessed stronger growth in 2020 due to COVID-19, these products saw sales stagnate. Laundry detergents is a mature category and there is little scope for generating ...

Home seclusion and consumers’ strong concerns for health and wellbeing, due to COVID-19 factors in 2020, contributed to an increase in laundry care volume sales. This is because consumers are doing their laundry more frequently and, in some cases, ...

Although laundry care was influenced to a lesser extent by COVID-19 compared with other more hygiene-oriented product categories, it saw strong organic volume growth as consumers found themselves staying at home more and cleaning more frequently. ...

Laundry care is the largest category within homecare in both volume and retail value terms. Although the laundry care category did not increase its retail value sales growth by much year-on-year, the category did see modest growth in 2020. As the ...

Despite enforced periods of lockdown and limitations on outdoor activities, consumers increased their demand for laundry care in 2020 to ensure proper hygiene in light of the pandemic. All apparel worn to go out for grocery shopping and other ...

Following the initial outbreak of COVID-19 in Spain, consumers paid special attention to disinfection when washing clothes, both during the national lockdown and after restrictions were eased. To cater to this, specific products and additives were ...

COVID-19 had a small positive effect on laundry care. While current value was up, volume sales were only slightly up. Two contrasting factors affected value sales in 2020. While clothes were washed more often to disinfect from possible exposure to ...

Laundry care recorded strong retail value growth in Uruguay in 2020 whilst volume growth was negligible. The main driver behind this growth was demand for liquid detergents whilst demand for powder detergents showed a decline in value and volume ...

During the COVID-19 pandemic, hygiene became a priority for consumers in Australia. This meant that demand for hygiene-related products increased in 2020, including products in laundry care. Consumers tended to focus on product that offered ...

Overall, laundry care benefitted marginally from COVID-19. Current value growth was on par with 2019, when deflationary effect in 2020 was taken into account. However, volume growth was slightly higher than in 2019. There were changes in consumer ...

In response to the outbreak of COVID-19, laundry care will see slowed growth in 2020 overall, although only slightly as only a marginal impact has been witnessed. Given the number of product areas within laundry care, some have been reacting ...

The COVID-19 pandemic has not had a drastic impact on laundry care in 2020 overall. However, current value sales are expected to slow slightly, most likely due to the financial implications of the pandemic as many consumers have been economising ...

With a third of the population of New Zealand living in Auckland, trends influencing the ‘super-city’ invariably influence the category as a whole across the country. As such, a drought which has seen water supply reservoirs drop to below 60% ...

Laundry care registered positive growth in current value and volume terms in 2020. This growth is driven mostly by standard powder detergents which maintains majority share in the product area. Despite increased possession rates of washing machines, ...

COVID-19 added a negative impulse to laundry care in Russia in 2020, with the result that both value and volume sales suffered stronger decline compared to the previous year. Because of the restrictions imposed in the country due to the pandemic, ...

Slovakian consumers stockpiled laundry care products in early March 2020 as a consequence of the restrictions announced by government to curb the spread of the COVID-19 pandemic. Furthermore, when purchasing laundry care consumers bought larger pack ...

Bar detergents and powder detergents are the main drivers of laundry care in Cameroon, as they are the most affordable and most easily available. Cameroonian consumers tend to be price sensitive. At the onset of the COVID-19 pandemic during 2020 bar ...

Record inflation and the devaluation of the local currency had already resulted in rising price sensitivity amongst local consumers towards the end of the review period, leading to declining demand for specific laundry care such as fabric softeners, ...

The government’s response to the COVID-19 pandemic, including the closure of sports venues, schools, offices, bars and restaurants, as well as restrictions on movement, had a direct impact on one of the most important consumption drivers for laundry ...

Laundry care in the Philippines experienced a boost to sales in 2020 following the emergence of the pandemic and subsequent lockdown, which resulted in some initial stockpiling of essential goods, including groceries and home care products. With ...