Laundry Care

With a return to the normalisation of economic activities as restrictions on movement and physical working became significantly eased during the year, 2021 saw an improved performance for laundry care in retail value terms compared to 2020. In 2020,…

Laundry care, the largest home care category in Kazakhstan, recorded moderate volume growth in 2021, whilst value sales saw a double-digit increase due to significant price inflation in the year. Liquid laundry detergents, both liquid and tablet,…

While in general home care products hugely benefitted from the pandemic, the pandemic had less of an effect on laundry care. In 2021, there was not a significant change and value and volume growth were only slightly lower than in 2020. However, one…

In general, as in 2020, laundry care was again seeing an improved performance in 2021 to what had gone before over much of the review period. With standard powder detergents still accounting for the bulk of laundry detergents sales in Russia, despite…

Despite still experiencing intermittent lockdowns throughout 2021, which continued to limit consumers’ outdoor activities, which are an important driver of the consumption of home care products, laundry care in Chile was able to return to a positive…

Laundry care suffered a general drop in retail volume sales in 2020 due to the exigencies of the Coronavirus (COVID-19) pandemic. Lockdowns and home seclusion as the government tried to stem the spread of the virus meant that consumers spent long…

Laundry care continued to enjoy strong growth in current value terms in 2021, mainly due to a change in cleaning habits seen since the outbreak of COVID. Some Romanians continued to go out less than before the start of the pandemic in 2021, with many…

Laundry care responded well to the COVID-19 pandemic in 2020. Many consumers had to self-isolate, while those who were able to, worked from home rather than commute to their places of work. More time spent at home and strong focus on maintaining high…

Looking at total laundry care value sales, after a spike in growth in 2020, 2021 saw a marginal decline. In 2020, the increased focus on hygiene and the higher frequency of doing laundry weighed heavier than the decrease in dirty clothes, as children…

In response to the COVID-19 pandemic, laundry care witnessed slowed growth in current value terms in 2020. Although consumers spent more time at home throughout the year due to lockdown and remote working and schooling. Consumers were washing their…

Habit persistence, coupled with population growth and the rejuvenated economy due to better control of the pandemic, underpinned the continued volume growth of liquid detergents in 2021, but growth slowed, mainly as a result of the competition from…

After robust retail value sales growth during 2020 as a result of the pandemic and Swedes’ intensified hygiene routines, laundry care sales declined in 2021. Nevertheless, the e-commerce channel’s retail value sales continued to grow at the expense…

Consumers’ increased consciousness of hygiene as a result of the pandemic contributed to retail value sales growth of laundry care in 2021, thanks to many consumers having the need to minimise exposure to the COVID-19 virus outside the home. While…

Laundry care in Tunisia remains undeveloped, with a limited choice of products. Laundry detergents ae set to generate around four fifths of total retail volumes in 2021, and although there is also solid demand for liquid fabric softeners, most other…

Despite an increase in the number of hand wash detergent brands in 2021, Topseller Chemicals Co Ltd’s Saba and Ozil, and Madar Chemicals Co’s Madar brands are increasingly building momentum in the category. These brands are well established in…

Prior to the emergence of COVID-19, laundry care in Kenya had not been a particularly important aspect in many consumers’ lives beyond basic cleaning routines, supporting stable demand for the category. However, since the outbreak of the pandemic,…

The rate of growth in retail current value sales of laundry care accelerated during 2020 and remained elevated in 2021. During 2020, the fact that many local consumers were washing their clothes more frequently in an effort to reduce their risk of…

Whilst laundry care saw stronger current value growth in 2021 than it did prior to the COVID-19 pandemic, it performed far weaker than most other home care categories. This was also a significant slowdown from 2020, when consumers both stockpiled…

Powder detergents experienced a surge in demand in 2020 after the Turkish government and health authorities recommended people use these products to wash clothes and other fabrics at high temperatures to reduce their risk of contracting COVID-19.…

Manufacturing costs of laundry care have increased in 2020 and 2021. This is a result of rising costs of raw materials as and logistical services, mainly transportation, that are related directly to the pandemic. Prices have also been impacted by a…