Euromonitor's Summer Sale is now LIVE until Wednesday 30th June 2021. 15% DISCOUNT off all 20,000+ Reports within our Store. Any queries? Please use live chat on-site or email us on info@euromonitor.com

Laundry Care

Market research on the laundry care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
LEARN MORE
Company Profile

Company Profile

Reckitt Benckiser Group Plc (Reckitt) in Home Care

Jun 2021

Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s ...

US$570
Add to cart View details
Company Profile

Company Profile

Unilever Group in Home Care

Jun 2021

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth ...

US$570
Add to cart View details
Company Profile

Company Profile

The Clorox Company in Home Care

May 2021

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the...

US$570
Add to cart View details
Strategy Briefing

Strategy Briefing

Laundry Care in Latin America

Apr 2021

With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent ...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Laundry Care in Asia Pacific

Apr 2021

Falling unit prices deepened the value sales decline in laundry care in China in 2020, but growth in other countries in the region meant that overall Asia Pacific sales continued to increase, in spite of the presence of Coronavirus (COVID-19). Rising...

US$1,325
Add to cart View details
Strategy Briefing

Strategy Briefing

Laundry Care in Western Europe

Apr 2021

Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus ...

US$1,325
Add to cart View details
Country Report

Country Report

Laundry Care in Dominican Republic

Apr 2021

The outbreak of COVID-19 in 2020 led the government in the Dominican Republic to implement certain rules and restrictions from March. This included closing schools, non-essential retailers, and requiring consumers to spend more time within the ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Guatemala

Apr 2021

The outbreak of COVID-19 in 2020 led to an increase in sales for laundry care in Guatemala, seeing a slight increase in value sales compared to the previous year. With a lockdown installed from 17th March, and periodic lockdowns continuing throughout...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Costa Rica

Apr 2021

With consumers spending longer periods of time at home due to movement restrictions and remote working and studying measures in place as a result of the pandemic, Costa Ricans focused on household tasks including more frequent washing of garments and...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Germany

Apr 2021

The COVID-19 pandemic experienced in 2020 has encouraged consumers to focus on their laundry chores not only in terms of ensuring that their garments are clean but that they are also sanitised and disinfected. Therefore, demand for laundry sanitiser ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Canada

Mar 2021

Laundry detergents registered stronger growth in current value terms in 2020, when compared to 2019. This was partly down to consumers stockpiling products in response to the outbreak of COVID-19. With media reports and rumours on social media ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Tunisia

Mar 2021

Tunisian consumers stockpiled essential food and hygiene products in 2020 when the country first went into lockdown in March 2020. Consequently, sales of laundry care products were positively affected by the Q1 2020 stockpiling, however to a lesser ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Pakistan

Mar 2021

Laundry care recorded a considerable rise in demand in 2020 as faced the COVID-19 pandemic in Pakistan. COVID-19 made consumers in Pakistan more conscious of hygiene and this led them to purchase more products in laundry care in 2020. Due to the fear...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Morocco

Mar 2021

In 2020, Moroccan company Ama Detergent claimed to have launched Morocco’s first antibacterial laundry detergent, under the brand Mio. Thanks to its advanced formula, the antibacterial washing liquid covers clothes and fabrics with a layer that ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Japan

Mar 2021

Laundry detergents is the dominant area of laundry care, but while other areas witnessed stronger growth in 2020 due to COVID-19, these products saw sales stagnate. Laundry detergents is a mature category and there is little scope for generating ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Switzerland

Feb 2021

Home seclusion and consumers’ strong concerns for health and wellbeing, due to COVID-19 factors in 2020, contributed to an increase in laundry care volume sales. This is because consumers are doing their laundry more frequently and, in some cases, ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in the US

Feb 2021

Although laundry care was influenced to a lesser extent by COVID-19 compared with other more hygiene-oriented product categories, it saw strong organic volume growth as consumers found themselves staying at home more and cleaning more frequently. ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Slovenia

Feb 2021

Laundry care is the largest category within homecare in both volume and retail value terms. Although the laundry care category did not increase its retail value sales growth by much year-on-year, the category did see modest growth in 2020. As the ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Italy

Feb 2021

Despite enforced periods of lockdown and limitations on outdoor activities, consumers increased their demand for laundry care in 2020 to ensure proper hygiene in light of the pandemic. All apparel worn to go out for grocery shopping and other ...

US$990
Add to cart View details
Country Report

Country Report

Laundry Care in Spain

Feb 2021

Following the initial outbreak of COVID-19 in Spain, consumers paid special attention to disinfection when washing clothes, both during the national lockdown and after restrictions were eased. To cater to this, specific products and additives were ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More