Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on…
Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s…
Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth…
Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the…
With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent…
Falling unit prices deepened the value sales decline in laundry care in China in 2020, but growth in other countries in the region meant that overall Asia Pacific sales continued to increase, in spite of the presence of Coronavirus (COVID-19). Rising…
The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively…
Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus…
The outbreak of COVID-19 in 2020 led the government in the Dominican Republic to implement certain rules and restrictions from March. This included closing schools, non-essential retailers, and requiring consumers to spend more time within the…
The outbreak of COVID-19 in 2020 led to an increase in sales for laundry care in Guatemala, seeing a slight increase in value sales compared to the previous year. With a lockdown installed from 17th March, and periodic lockdowns continuing throughout…
With consumers spending longer periods of time at home due to movement restrictions and remote working and studying measures in place as a result of the pandemic, Costa Ricans focused on household tasks including more frequent washing of garments and…
The COVID-19 pandemic experienced in 2020 has encouraged consumers to focus on their laundry chores not only in terms of ensuring that their garments are clean but that they are also sanitised and disinfected. Therefore, demand for laundry sanitiser…
Laundry detergents registered stronger growth in current value terms in 2020, when compared to 2019. This was partly down to consumers stockpiling products in response to the outbreak of COVID-19. With media reports and rumours on social media…
Tunisian consumers stockpiled essential food and hygiene products in 2020 when the country first went into lockdown in March 2020. Consequently, sales of laundry care products were positively affected by the Q1 2020 stockpiling, however to a lesser…
Laundry care recorded a considerable rise in demand in 2020 as faced the COVID-19 pandemic in Pakistan. COVID-19 made consumers in Pakistan more conscious of hygiene and this led them to purchase more products in laundry care in 2020. Due to the fear…
In 2020, Moroccan company Ama Detergent claimed to have launched Morocco’s first antibacterial laundry detergent, under the brand Mio. Thanks to its advanced formula, the antibacterial washing liquid covers clothes and fabrics with a layer that…
Laundry detergents is the dominant area of laundry care, but while other areas witnessed stronger growth in 2020 due to COVID-19, these products saw sales stagnate. Laundry detergents is a mature category and there is little scope for generating…
Although laundry care was influenced to a lesser extent by COVID-19 compared with other more hygiene-oriented product categories, it saw strong organic volume growth as consumers found themselves staying at home more and cleaning more frequently.…
Home seclusion and consumers’ strong concerns for health and wellbeing, due to COVID-19 factors in 2020, contributed to an increase in laundry care volume sales. This is because consumers are doing their laundry more frequently and, in some cases,…
Laundry care is the largest category within homecare in both volume and retail value terms. Although the laundry care category did not increase its retail value sales growth by much year-on-year, the category did see modest growth in 2020. As the…