Laundry Care

Market research on the laundry care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Company Profile

Company Profile

Lion Corp in Home Care

Jul 2019

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

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Company Profile

Company Profile

Kao Corp in Home Care

Jul 2019

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

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Company Profile

Company Profile

Unilever Group in Home Care

Jun 2019

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

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Strategy Briefing

Strategy Briefing

Laundry Care in Asia Pacific

Jun 2019

Asia Pacific is the largest region for laundry care globally but still lags behind significantly in terms of per capita spending. This is due to low disposable income per capita and washing machines penetration rates from the developing countries. ...

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Company Profile

Company Profile

Colgate-Palmolive Co in Home Care

Jun 2019

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

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Strategy Briefing

Strategy Briefing

Laundry Care in Western Europe

Jun 2019

This report examines the laundry care market in Western Europe. Over the review period, laundry care witnessed a slightly negative sales performance, as already high per capita spending and high levels of promotional activity limited growth. However,...

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Country Report

Country Report

Laundry Care in Pakistan

Apr 2019

Laundry care in Pakistan is expected to continue expanding at a healthy pace during the forecast period, with overall retail volume and current value growth rates projected to be only slightly slower than those recorded over 2013-2018. Aside from ...

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Country Report

Country Report

Laundry Care in Kenya

Mar 2019

Increased awareness and penetration of products amid the proliferation of modern trade outlets, rising urbanisation and the shift towards modern lifestyle trends as a result of increased disposable incomes are the key factors that are expected to ...

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Country Report

Country Report

Laundry Care in Canada

Mar 2019

Demand for laundry detergents is predicted to stagnate over the forecast period, primarily due to saturation. Although players have attempted to drive sales through innovation, consumers have not responded. Laundry detergents was primarily driven by ...

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Country Report

Country Report

Laundry Care in Switzerland

Feb 2019

Laundry care is a mature and saturated category in Switzerland. The overall retail volume decreased at a faster pace than value sales, which recorded marginal decline in 2018, due to the continuing shift from standard laundry detergents to ...

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Country Report

Country Report

Laundry Care in the United Arab Emirates

Feb 2019

VAT of 5% was introduced in 2018 in the United Arab Emirates, which resulted in consumers opting for more economical brands. Manufacturers quickly responded by offering discounts and promotions, which helped boost both current value and volume sales ...

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Country Report

Country Report

Laundry Care in Guatemala

Feb 2019

Laundry care continues to grow in Guatemala, mainly with the expansion of the consumer base towards the lower end of the market. This is being seen with the entrance of new domestic brands with affordable prices, allowing consumers to purchase these ...

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Country Report

Country Report

Laundry Care in Georgia

Feb 2019

Traditional grocery retailers, although losing sales share, continue to lead distribution in this area. The majority of laundry care products are sold via traditional grocers. Standard powder detergents remain the most popular format due to their ...

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Country Report

Country Report

Laundry Care in Kazakhstan

Feb 2019

Standard powder detergents still holds the largest share in sales amongst laundry care categories due to the broad variety of brands available and consumers’ habit to use such format instead of concentrated powder, liquid detergent or detergent ...

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Country Report

Country Report

Laundry Care in Lithuania

Feb 2019

Laundry posted moderate current value growth in 2018, mainly driven by laundry detergents, which dominates overall sales. This can be attributed to the ongoing trend towards personal hygiene and frequent use of products. However, laundry detergents ...

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Country Report

Country Report

Laundry Care in Germany

Feb 2019

For many German consumers, maintaining a smart appearance including fresh, cared-for apparel matching their own styles is fairly important. They like to express their personalities through their outfits or simply enjoy clothes that fit, are ...

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Country Report

Country Report

Laundry Care in Estonia

Feb 2019

Trends that have been shaping general home care are also influencing laundry care. Therefore, natural laundry care products are rapidly growing in importance. As a result, new players offering natural laundry care have been emerging, such as Sonett, ...

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Country Report

Country Report

Laundry Care in Uruguay

Feb 2019

In the review period new product launches boosted value sales of laundry care. However, in 2017 and 2018, there were fewer new launches, with no real innovation. Concentrated products, which have accounted for the fastest growth and are set to ...

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Country Report

Country Report

Laundry Care in Macedonia

Feb 2019

The penetration rate of washing machines remained high in Macedonia in 2018. Automatic washing clearly is the prevailing method of laundry care and laundry detergents are the most developed ranges in the category. The latest innovations and ...

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Country Report

Country Report

Laundry Care in Bosnia-Herzegovina

Feb 2019

Concentrated formats flooded laundry care in Bosnia-Herzegovina over the review period. This was particularly the case in laundry detergents, where concentrated formats have entirely replaced standard detergents, but also other categories such as ...

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