Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Laundry care is set to record positive retail volume growth in 2021, driven by liquid tablet detergents, in-wash spot and stain removers, liquid fabric softeners, fabric fresheners and other laundry aids. Retail value remains in positive territory,…
Laundry care witnessed dramatic changes in 2020 within an otherwise mature home care category in Hong Kong due to the impact of COVID-19. Spiking hygiene concerns and prolonged home seclusion contributed to the rapid growth of liquid tablet…
Laundry care continued to experience slow retail volume growth and stronger current value growth in 2021, despite previous assumptions that demand would normalise after seeing such dynamic growth in 2020. In 2020, the government encouraged people to…
COVID-19 has continued to impact consumers’ confidence and influence their purchasing decisions in 2021, serving to further heighten hygiene concerns, both on an individual basis and within the home. As local consumers have spent prolonged time in…
Generally, in Brazil, the heightened cleaning trend due to the pandemic has weakened in 2021. The population has been performing less frequent laundry tasks in comparison to 2020, when consumer concerns linked to transmission of the virus even led to…
Procter & Gamble is the leading global player in the home care market, with the majority of its value sales coming from its laundry care business. The pandemic has led to an uptake in the demand for hygiene products, offering growth potential for the…
Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on…
Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s…
Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth…
Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the…
With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent…
Falling unit prices deepened the value sales decline in laundry care in China in 2020, but growth in other countries in the region meant that overall Asia Pacific sales continued to increase, in spite of the presence of Coronavirus (COVID-19). Rising…
The laundry care performance in Eastern Europe was close to stagnation in 2020, hit by continued decline in Russia and slower growth in Ukraine and Poland. While the direct impact of Coronavirus (COVID-19) on laundry care sales will be relatively…
Laundry care has been recording modest year-on-year real value growth of late in Western Europe, with this remaining the case in 2020. Growth is being primarily driven by liquid tablet detergents and concentrated liquid detergents. Coronavirus…
The outbreak of COVID-19 in 2020 led the government in the Dominican Republic to implement certain rules and restrictions from March. This included closing schools, non-essential retailers, and requiring consumers to spend more time within the…
The outbreak of COVID-19 in 2020 led to an increase in sales for laundry care in Guatemala, seeing a slight increase in value sales compared to the previous year. With a lockdown installed from 17th March, and periodic lockdowns continuing throughout…
With consumers spending longer periods of time at home due to movement restrictions and remote working and studying measures in place as a result of the pandemic, Costa Ricans focused on household tasks including more frequent washing of garments and…
The COVID-19 pandemic experienced in 2020 has encouraged consumers to focus on their laundry chores not only in terms of ensuring that their garments are clean but that they are also sanitised and disinfected. Therefore, demand for laundry sanitiser…
Laundry detergents registered stronger growth in current value terms in 2020, when compared to 2019. This was partly down to consumers stockpiling products in response to the outbreak of COVID-19. With media reports and rumours on social media…
Tunisian consumers stockpiled essential food and hygiene products in 2020 when the country first went into lockdown in March 2020. Consequently, sales of laundry care products were positively affected by the Q1 2020 stockpiling, however to a lesser…