Laundry Care

Value sales of laundry care in Western Europe grew in 2019 driven by consumers‘ increased awareness of hygiene. The Coronavirus pandemic should accelerate this trend and shift consumers‘ preferences towards disinfection and sanitising of garments....

Hand wash detergents and bar detergents continued to dominate value sales of laundry care in India in 2019 with most consumers still unable to afford a washing machine. Nevertheless, this situation is gradually changing as incomes rise and this has ...

Private label, a historically small player in laundry care, will continue to see considerable growth in multiple categories in 2019. Private label is set to outpace category growth in laundry care staples such as laundry tablets, concentrated liquid ...

In 2019, laundry care and every second-tier category within it – laundry detergents, laundry aids, fabric softeners and carpet cleaners – posted higher value growth than that seen in the previous year. Growth has been abetted in recent years by high ...

As in many international markets, sustainability is increasingly important in Chile. The Extended Producer Responsibility Law (REP) is in the process of being introduced, and aims to reduce the creation of waste, promoting reuse and recycling through...

In 2019, the outlook for laundry Care was more positive than across the forecast period, with innovations in green laundry products raising value sales, as they grew increasingly popular. Consumers in Canada are becoming increasingly interested in ...

Many consumers look for single-dose products in sachets as they can be purchased daily or when required without involving a large outlay. Liquid detergent, stain removers and fabric softeners are available in this format; while powder detergent is ...

A largely saturated market and too many players led manufacturers to constantly launch new products to explore more potential, but this growth potential remains limited. Taiwanese consumers are therefore considering shifting towards larger ...

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

Given the competitive nature of laundry care, companies are forced to be creative and to innovate to remain relevant and attract consumers. As a result of this competitiveness, cross-industry convergence often emerges as companies aim to gain share ...

Consumers in the United Arab Emirates opt for more economical and value-for-money brands for their laundry care needs. Manufacturers of premium and international brands respond by offering discounts and promotions, which was helping to boost both ...

Standard liquid detergents have made rapid gains at the expense of standard powder detergents in Argentina in recent years, and this trend looks set to persist over the forecast period. The migration to standard liquid detergents is underpinned by ...

Laundry care in Sweden is a growing but at a slower rate than earlier in the review period. Growth will tail off primarily because of advancements in detergents, which are becoming more multi-functional and are negating the need for consumers to buy ...

Slovenia’s economy has performed well in 2019 and during previous years. Therefore, household budgets and consumer confidence are increasing. As consumers have more funds to allocate to laundry care, they are increasingly interested in compact and ...

Laundry care in Saudi Arabia experienced another positive year with sales growing both in volume and current value terms. Manufacturers primarily focused on targeted promotions to drive sales and recruit new consumers. Some players preferred ...

Value sales within laundry care in Vietnam continued to rise at a healthy rate in 2019, mainly driven by increasing demand for concentrated liquid detergents and liquid fabric softeners. This can be attributed to factors such as consumers switching ...

A wealth of innovation produced growth in laundry care towards the end of the review period. Consumers are proving susceptible to manufacturers’ efforts to offer new products that meet the latest demands. In 2019 innovation focused on enhanced ...

Laundry care in Kazakhstan is already a saturated category, thus growth is proving to be slower than expected. However, the largest sub-categories remain stable with their leading value shares, for example as can be seen with laundry detergents ...

Laundry care saw continued growth in 2019, with an improved performance compared with the previous year. The liquid tablets category grew strongly as consumers seek greater convenience due to increasingly hectic lifestyles. The mono-dose trend is ...

In 2010, standard powder detergents accounted for the vast majority of total laundry detergents sold in Uruguay. Average unit prices of standard powder detergents were significantly lower at that time than liquid detergents, whilst powder detergents ...