Laundry Care

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

Asia Pacific is the largest region for laundry care globally but still lags behind significantly in terms of per capita spending. This is due to low disposable income per capita and washing machines penetration rates from the developing countries. ...

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

This report examines the laundry care market in Western Europe. Over the review period, laundry care witnessed a slightly negative sales performance, as already high per capita spending and high levels of promotional activity limited growth. However,...

Laundry care in Pakistan is expected to continue expanding at a healthy pace during the forecast period, with overall retail volume and current value growth rates projected to be only slightly slower than those recorded over 2013-2018. Aside from ...

Increased awareness and penetration of products amid the proliferation of modern trade outlets, rising urbanisation and the shift towards modern lifestyle trends as a result of increased disposable incomes are the key factors that are expected to ...

Demand for laundry detergents is predicted to stagnate over the forecast period, primarily due to saturation. Although players have attempted to drive sales through innovation, consumers have not responded. Laundry detergents was primarily driven by ...

Laundry care is a mature and saturated category in Switzerland. The overall retail volume decreased at a faster pace than value sales, which recorded marginal decline in 2018, due to the continuing shift from standard laundry detergents to ...

VAT of 5% was introduced in 2018 in the United Arab Emirates, which resulted in consumers opting for more economical brands. Manufacturers quickly responded by offering discounts and promotions, which helped boost both current value and volume sales ...

Laundry care continues to grow in Guatemala, mainly with the expansion of the consumer base towards the lower end of the market. This is being seen with the entrance of new domestic brands with affordable prices, allowing consumers to purchase these ...

Traditional grocery retailers, although losing sales share, continue to lead distribution in this area. The majority of laundry care products are sold via traditional grocers. Standard powder detergents remain the most popular format due to their ...

Standard powder detergents still holds the largest share in sales amongst laundry care categories due to the broad variety of brands available and consumers’ habit to use such format instead of concentrated powder, liquid detergent or detergent ...

Laundry posted moderate current value growth in 2018, mainly driven by laundry detergents, which dominates overall sales. This can be attributed to the ongoing trend towards personal hygiene and frequent use of products. However, laundry detergents ...

For many German consumers, maintaining a smart appearance including fresh, cared-for apparel matching their own styles is fairly important. They like to express their personalities through their outfits or simply enjoy clothes that fit, are ...

Trends that have been shaping general home care are also influencing laundry care. Therefore, natural laundry care products are rapidly growing in importance. As a result, new players offering natural laundry care have been emerging, such as Sonett, ...

In the review period new product launches boosted value sales of laundry care. However, in 2017 and 2018, there were fewer new launches, with no real innovation. Concentrated products, which have accounted for the fastest growth and are set to ...

The penetration rate of washing machines remained high in Macedonia in 2018. Automatic washing clearly is the prevailing method of laundry care and laundry detergents are the most developed ranges in the category. The latest innovations and ...

Concentrated formats flooded laundry care in Bosnia-Herzegovina over the review period. This was particularly the case in laundry detergents, where concentrated formats have entirely replaced standard detergents, but also other categories such as ...