Bleach

Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in…

Bleach remained a consolidated category in Cameroon in 2023, with La Croix from Colgate-Palmolive Co holding just under half of all share. Indeed, this historical dominance has been steadfast, owing to the brand's well-established presence and the…

Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are…

The pandemic resulted in a surge in demand for bleach, as local consumers rushed to purchase home care products associated with the elimination of dirt, viruses and bacteria as part of heightened hygiene concerns.

Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative…

In 2023, bleach experienced another year of moderate volume and current value growth, driven by factors such as inflation and heightened awareness of hygiene and cleanliness in the post-pandemic era. Demand for disinfectant bleach remains steady in…

Bleach is a very popular home care product in Algeria. Despite its potent odour and potentially hazardous qualities, consumers prefer to use bleach because of its great reputation for eliminating all microorganisms. In Algeria, bleach is a…

Bleach in Morocco posted relatively modest current value growth in 2023, with sales remaining static in volume terms. This was due to its maturity, combined with a lack of product innovation. The product has an old-fashioned image in the country,…

Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains…

Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn…

In 2023, value sales growth within the bleach category remained robust, significantly influenced by inflationary pressures. Despite the stabilisation of fuel costs following the initial shock in 2022 after the Russian invasion of Ukraine, the…

Bleach is a mature category with limited activity in Lithuania. It faces strong competition from colour safe laundry bleach and various surface cleaning options, which are widely available at different price points and constantly innovating. Bleach…

Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent…

While bleach saw rising value sales aligned with increased price points, retail volume sales continued to decline in 2023. With COVID-19 concerns no longer driving sales, the product is suffering from being mainly viewed as outdated and toxic.…

Value sales for bleach continued to slow, and consumers increasingly favoured less toxic home care products. Bleach has been cast in a negative light in terms of environmental and also health impacts. As such, consumers are looking to reduce bleach…

Unlike many home care categories in 2023, the average unit price of bleach continued to rise in Saudi Arabia, resulting in more dynamic current value growth compared to retail volume. Nevertheless, demand continued to rise in 2023, as bleach offers a…

Bleach maintained retail volume and current value growth in 2023. It remains a very popular product in Mexico due to its low price, which makes it affordable for low-income consumers. At the same time, bleach is also valued for its sanitising…

In 2023, bleach recorded high single-digit retail value growth, along with stable demand. Despite the positive performance, it is clear that there was some level of deceleration compared to the previous year, due to lower inflationary pressures. The…

Bleach, while considered a basic cleaning product, faced declines in both retail volume and current value terms in Australia in 2023, as consumers shifted their preference to alternative products. Within the bleach category there are two primary…

In Uzbekistan, bleach maintains widespread popularity deeply ingrained in everyday household cleaning routines. This enduring trend persisted even in 2023, following a surge in sales during 2020 when bleach became indispensable in addressing COVID-19…