Bleach

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Bleach in Germany

Jul 2022

Despite the increased attention on hygiene, in addition to greater time and effort spent cleaning due to the pandemic, bleach in Germany continued to decline in retail volume and value sales in 2021. Overall, bleach remains unpopular among German…

USD 1,195
Country Report

Bleach in Slovakia

Apr 2022

The Coronavirus (COVID-19) pandemic significantly improved the consumer demand for bleach in Slovakia in 2020, leading to the first rise in retail volume sales in almost a decade and the first increase in retail current value sales of the review…

USD 1,195
Country Report

Bleach in Cameroon

Feb 2022

Sales of bleach are set to see above average volume growth in 2021, as health-conscious consumers use more of it for aggressive disinfection to reduce the risk of COVID-19 transmission. However, sales of traditional bleach are being undermined by…

USD 1,195
Country Report

Bleach in Greece

Feb 2022

Following the double digit increase seen in value and in volume terms in 2020, sales of bleach posted a decline in 2021. Nevertheless, sales remained significantly higher compared to 2019 which reflects the increase in the use of bleach by most…

USD 1,195
Country Report

Bleach in Israel

Feb 2022

Prior to the pandemic, bleach was seeing declining current value sales due to the perception that it is outdated and hazardous. Millennials and generation Z in particular tend to refrain from cleaning with bleach as they wish to have less chemicals…

USD 1,195
Country Report

Bleach in Algeria

Feb 2022

Bleach registered lower value growth in 2021, than in 2020. Bleach saw a significant increase in volume sales globally in 2020, as consumers used strong disinfectant to clean surfaces and protect against COVID-19 infection. In 2021, both globally and…

USD 1,195
Country Report

Bleach in South Korea

Jan 2022

Home seclusion remained a relevant trend in South Korea in 2021. Combined with heightened health awareness as a result of the pandemic, local consumers are continuing to place a greater focus on their living environments, and adhering to strict…

USD 1,195
Country Report

Bleach in Sweden

Apr 2022

Despite growing concern for households’ environmental impact regarding the use of bleach, households used bleach more often in 2020 as it is perceived to be effective in cleaning as well as killing bacteria and viruses. However, during 2021 retail…

USD 1,195
Country Report

Bleach in Romania

Apr 2022

Previously, an aversion to the strong smell of bleach and its possible negative impact on health and on clothes saw demand falling. However, bleach saw somewhat of a renaissance following the outbreak of COVID-19, as consumers welcomed its reliable…

USD 1,195
Country Report

Bleach in Turkey

Apr 2022

Bleach is traditionally one of the most widely used home care product types in Turkey due to its affordability, versatility, superior cleaning efficacy and strength as a disinfectant. Appreciation for these attributes among local consumers has…

USD 1,195
Country Report

Bleach in Uruguay

Mar 2022

Bleach was very popular in the average Uruguayan household up until 2017. However, after this, bleach became increasingly unpopular as consumers opted for multi-purpose products instead. Nonetheless, in response to the COVID-19 pandemic in 2020,…

USD 1,195
Country Report

Bleach in Hungary

Feb 2022

Consumers remained interested in strong and powerful disinfectants to protect themselves against COVID-19 and stable growth of bleach was consequently recorded in 2021. Bleach is highly effective, cheap and can be used for many purposes, including…

USD 1,195
Country Report

Bleach in Dominican Republic

Feb 2022

Top-selling Clorox from Clorox Dominicano CxA remained the leading bleach over the review period and into 2021. Clorox boasts strong name recognition in the Dominican Republic and is a trusted brand among consumers. Clorox bleach is also available in…

USD 1,195
Country Report

Bleach in Bolivia

Feb 2022

Bleach has seen solid double-figure growth in volume terms in 2021, although far less so than in 2020. Demand has been driven by consumers seeking the most effective disinfectants at the best possible prices, two factors that are a direct result of…

USD 1,195
Country Report

Bleach in Italy

Feb 2022

Bleach was one of the biggest winners as a result of the COVID-19 pandemic hitting Italy in 2020. Pre-pandemic, bleach was increasingly considered as an old-fashioned or outdated product by many consumers. However, it experienced a major resurgence…

USD 1,195
Country Report

Bleach in Malaysia

Feb 2022

Bleach saw a surge in demand in 2020 in the wake of COVID-19 due to its strong cleaning properties. In fact, the Health Ministry in Malaysia sent out advice to residents that household bleach could be diluted and used to disinfect surfaces in the…

USD 1,195
Country Report

Bleach in Indonesia

Feb 2022

While bleach, as a product area, enjoyed noticeable volume growth in the early stages of the pandemic in 2020, as many people turned to bleach as a disinfectant, sales of bleach began to decline in 2021. Many disinfectant products, which are…

USD 1,195
Country Report

Bleach in China

May 2022

Volume demand for bleach witnessed a tapering-off in 2021 and current value sales declined, due to less intense hygiene concerns compared with 2020, as well as consumers opting for home care disinfectants as a result of improved…

USD 1,195
Country Report

Bleach in Australia

Apr 2022

Bleach experienced particularly strong growth in 2020, due to its reputation as the ultimate germ-killer, a handy reputation to have during a pandemic. Prior to the COVID-19 pandemic there were few cleaning tasks for which a product as strong as…

USD 1,195
Country Report

Bleach in Denmark

Apr 2022

Following several years of consistently negative results, bleach recorded double-digit growth in volume and current value terms in 2020 thanks to increased hygiene-consciousness and stockpiling generated by the outbreak of COVID-19. However, the…

USD 1,195
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