Bleach

Market research on the bleach industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Bleach in India

May 2020

There was no significant presence of bleach in India in 2019, although some laundry bleach is available from brands such as Clorox. The general perception among urban consumers is that bleach is unsafe and harmful. For surface cleaning, consumers use...

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Country Report

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Bleach in the US

Apr 2020

As more fast-moving consumer goods continue to be sold through internet retailing channels, bleach is still largely found in traditional retailers such as hypermarkets, supermarkets and mass merchandisers. The liquid format that bleach is sold in ...

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Country Report

Country Report

Bleach in Costa Rica

Apr 2020

Costa Rican consumers at all income levels view bleach as an effective and high-value product that is a healthier product for its disinfectant properties and one that can still be very or relatively cheap. Often considered one of the most generic ...

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Country Report

Country Report

Bleach in Chile

Apr 2020

Bleach is in a relative mature stage of development in the Chilean market. Consumers are already aware of the offer and of alternatives; they know which product format, size and brand they prefer for cleaning, and this level of maturity makes it very...

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Country Report

Bleach in Canada

Mar 2020

In 2019, the increasing green trend and rising ingredient anxiety increased some consumers scepticism around the health and safety of using bleach in the household. This will continue to challenge the demand for bleach over the forecast period. ...

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Country Report

Country Report

Bleach in Peru

Mar 2020

Peruvian consumers use the smallest quantity of bleach per capita in Latin America. They do not follow recommendations regarding bleach doses, adding small quantities of the product to water as they consider a small amount to still be effective ...

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Bleach in Taiwan

Mar 2020

Bleach has continued declining in both retail volume and value growth for most years since 2005, because most Taiwanese consumers find the odour of bleach unpleasant, leading to them gradually stopping using it for general cleaning. More consumers ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Mar 2020

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

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Country Report

Country Report

Bleach in South Africa

Feb 2020

Bleach continues to be seen as a reliable, low-cost cleaning agent in most households in South Africa. Given strained disposable incomes, bleach remains an affordable solution for most households. Thick bleach brands such as Domestos, Albex, Harpic ...

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Bleach in the United Arab Emirates

Feb 2020

Over the review period, bleach recorded several years of decline or stagnation as awareness of specialist products was increasing and the dependence on bleach for cleaning toilets and surfaces began to fade. However, the category recovered when ...

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Bleach in Argentina

Feb 2020

Bleach volume sales in Argentina declined consistently over the latter years of the review period. This was mainly due to the increasing use of multi-purpose cleaners and task-specific surface care products, particularly among millennials. However, ...

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Bleach in Slovenia

Feb 2020

Bleach is reaching a turning point and risks obsoletion, as consumers switch to new, increasingly effective general and multi-purpose products. Bleach is primarily used for disinfection purposes when cleaning the toilet and floors, with its use in ...

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Country Report

Country Report

Bleach in Sweden

Feb 2020

Bleach in Sweden is in decline, both in value and in volume terms. The product is not often supported in stores by promotions or large amounts of shelf space. Furthermore, it is increasingly perceived as an unnecessary and, as a result of this, an ...

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Bleach in Saudi Arabia

Feb 2020

Despite the availability of an extensive assortment of specialised and task-specific home care products, bleach remains popular in Saudi Arabia due to its versatility, strong cleaning power and relatively low price. In addition to being perceived as ...

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Bleach in Vietnam

Feb 2020

Vietnamese consumers tend to be concerned over the appearance of their homes, with many people using bleach products to remove stubborn stains. Consequently, there are no signs that bleach will fall from its position as the major cleaner thanks to ...

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Country Report

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Bleach in Slovakia

Feb 2020

Bleach sales continued to decline in 2019 in line with the review period. Consumers historically used bleach mainly for cleaning their laundry, either when there is a need to remove bad stains or to obtain bright whites. However, laundry care ...

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Bleach in Turkey

Feb 2020

Bleach was a category that was positively affected by the marked depreciation of consumer purchasing power in Turkey at the end of the review period. Bleach significantly benefited from increasing price sensitivity among consumers and recorded ...

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Bleach in Uzbekistan

Feb 2020

As in other former Soviet countries, bleach in Uzbekistan continues losing ground. While bleach sales were up in current value terms, this was due to rising unit prices, with bleach recording declines in both volume and real value terms (at 2019 ...

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Country Report

Country Report

Bleach in Morocco

Feb 2020

Bleach remains a core product for most Moroccan households, and this is why in 2019 it recorded a stable growth. This is mainly because many Moroccans use bleach for different cleaning purposes across all areas of the house, as it is affordable and ...

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Country Report

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Bleach in Germany

Feb 2020

The demand for chlorine-based bleach continues to decline in Germany due to consumer caution and warnings about the toxicity of traditional bleach products. Germans consider bleach to be extremely harmful to surfaces and therefore avoid buying it ...

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