Bleach

This briefing explores Procter & Gamble’s performance in the global market for home care, discussing its strategic direction, as well as future growth areas within the categories it operates in. Its business witnessed growth over the review period, ...

The Clorox Company’s strong brand positioning within key categories in home care is a fundamental part of its strategy, especially in North America and Latin America. However, as the industry continues to evolve and mature regarding cleaning habits ...

This company profile discusses the performance of Reckitt Benckiser’s home care division over recent years and defines the key future growth areas of the company’s business. The company is undergoing profound structural changes, creating two ...

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

As consumer purchasing power and general living standards in Pakistan improve in line with economic development, bleach is facing a growing competitive threat from task-specific home care products. In particular, middle- and high-income households ...

In Kenya, bleach is used for a wide range of cleaning applications, with stain removal and laundry cleaning remaining the most significant. However, bleach is also used for cleaning toilets, floors and surfaces. This type of usage increased in ...

Demand for bleach is predicted to continue to decline over the forecast period due to certain obstacles. Due to innovation, bleach is facing competition from substitutes such as laundry detergents that are now available with bleach. Furthermore, all ...

Bleach struggled in 2018 due to product innovation in other home care categories such as surface care and toilet care. Bleach is a rather niche category in Switzerland. Perceived as an old-fashioned and aggressive cleaning product, there are not many...

Over the review period, bleach recorded several years of decline in retail volume terms as awareness of specialist products was set to increase and the dependence on bleach for cleaning toilets and surfaces began to fade. However, the category ...

Guatemala is a country where a high percentage of the population lives in poverty and consumers have low disposable income. This makes consumers extremely price sensitive and show little loyalty to any brand, as they easily switch to the most ...

Bleach value sales continued to increase in 2018, although volume sales grew at a lower rate. Traditionally, bleach is widely used for white clothes and bed/table linen, as well as a variety of other household cleaning needs. Products in this area ...

Initially, bleach gained popularity amongst the Kazakhstani population due to its multifunctional aspect. There are many domestic and Russian brands of bleach in the low-end price segment, which are designed and used for laundry care, surface care ...

Bleach is one of the smallest areas within home care in Lithuania, with sales remaining negligible in both value and volume terms. Currently, it appears to be highly unlikely that sales in this area will pick up in the foreseeable future, with demand...

In 2018, bleach continued to lose significance as a home care cleaner in Germany. It is considered to be outdated and in many cases too aggressive, as many of these products contain harsh chemicals, so consumers tend to prefer alternatives to bleach....

Bleach is predicted to decline in retail volume sales over the forecast period, following stagnation over the review period. There has been a lack of innovation for many years, with no evidence of new remarkable launches. The main reason for this is ...

Chlorine bleach was the only disinfectant available in Uruguay for many years, and traditionally it was also used for washing fruit and vegetables. Despite the wide variety of products that are now available in the country for disinfecting, bleach ...

The popularity of bleach waned over the review period, resulting in minimal or stagnant growth with occasional declines. Innovation within surface care has led to the development of many new brands, many of which specialise in the maintenance of ...