Bleach

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

While bleach registered double-digit value growth, volume growth was more modest, and that was in spite of population growth. Global inflationary pressures, mainly due to the war in Ukraine, which caused an energy crisis as well as shortages in…

Bleach was not a popular category in Singapore prior to the pandemic. At the height of COVID-19 infections in 2020, a spike in demand was seen, with dynamic increases in both retail volume and current value terms, as consumers used bleach as a…

COVID-19 led to boosted sales of bleach during both 2020 and 2021. This was due to its accessibility and disinfecting properties. In 2020, in particular, bleach scored outstanding growth, in line with the initial burst of COVID-19. Bulgarians,…

Like other home care categories, after seeing exceptional growth in 2020, driven by COVID-19, bleach also saw a drop in its current value sales in 2021, which continued in 2022. In spring 2020, some consumers were very concerned about the pandemic…

The retail volume of bleach continues to decline in 2022, following atypical strong growth in 2020 due to the onset of the pandemic which boosted demand for strong disinfectants. However, the rate of the retail volume decline is slower than initially…

Bleach witnessed a remarkable turnaround in fortunes in 2020 with it seen as an affordable and effective home care solution. This dynamism was short lived however with sales tumbling in 2021 and 2022 as restrictions were eased and then lifted, and…

Bleach experienced a dramatic surge in demand in 2020, with retail volume sales growing at an incredible rate. This was due to the outbreak of COVID-19 in Saudi Arabia and the increased hygiene awareness in the Kingdom as consumers sought to prevent…

Bleach remains a staple item in Moroccan households which has been used widely for many generations. Indeed, it is estimated that seven out of ten households use bleach. Globally, COVID-19 spurred a surge in sales of disinfection products and in…

Bleach saw a second year of double-digit retail current value growth in 2022, as this product is considered essential for carrying out cleaning chores in Brazilian households. Compared with floor cleaners and home care disinfectants, bleach has a…

Having seen a surge in demand in 2020 with the onset of the COVID-19 crisis, the bleach category saw declining volume sales in 2021 and 2022. Bleach’s dynamism at the height of the pandemic was due to its strong cleaning properties. In fact, the…

Volume sales of bleach declined in 2022, although demand remained above pre-pandemic levels. Increasingly viewed as an old-fashioned product, it experienced a major resurgence in 2020, due to its well-recognised sanitising properties, with consumers…

Increasingly health-aware and eco-conscious consumers have been gaining awareness of the potential dangers of bleach. The category saw growth early in the COVID-19 crisis as a result of the heightened hygiene-awareness resulting from fears about…

Bleach continues to see robust retail volume and current value growth in the Dominican Republic as consumers value this product for its effectiveness and multi-purpose usage. Unlike in some other countries, bleach has not been cast in a negative…

Demand patterns are steadily returning to normal levels following the COVID-19 pandemic. Retail volume and current value sales declined in 2022 following dynamic double-figure growth in 2020. Demand has been driven by consumers seeking the most…

In spite of registering a high double-digit increase in current value sales, volume sales only increased slightly, as prices increases were one of the most significant across home care products. These price rises stemmed from general high inflation…

Retail volume and current value sales of bleach continued to rise in 2022 compared with 2021. Since the pandemic, which started in 2020, consumers have gained heightened awareness of hygiene, and bleach, with its disinfection and sterilising…

Bleach continues on its overall declining trend in 2022, with volume in negative growth figures despite the small value growth (which is attributed to inflationary factors). Whilst bleach did see an atypical positive boost during the height of the…

Spain is traditionally a country where disinfection and bleach have been linked together, and the product’s use is widespread among older generations. The variety and widespread availability of bleach are also important factors in its consumption in…

Bleach is not a trendy or popular product in Finland, and reached only when needed to tackle severe stains and disinfect. In fact, Finns are well aware of the harmful impact of bleach on the environment and health. Many consider inhaling bleach to be…