Bleach

Despite its broad disinfecting characteristics, bleach is considered a heavy chemical by most consumers in Germany and now features less often in many household cleaning routines. As a result, volume sales of bleach declined throughout the review…

Having seen a brief upsurge in demand in 2020 in the initial stages of the COVID-19 crisis when consumers became concerned about exposure to the SARS-CoV-2 virus, bleach returned to decline in volume terms in the following year and experienced a…

As a result of inflation and significant price increases across the board, local consumers are shifting towards basic products with a lower retail price. This has benefitted bleach, which remains one of the cheapest home care products despite price…

As the impact of COVID-19 continued to linger in South Korea, demand for bleach continued to rise in 2022, as local consumers focused on sterilising and disinfecting their homes to prevent infection. The South Korean government issued an official…

Bleach sales continued to decline in 2022 after the COVID-19 lockdowns. Prior to the pandemic, bleach was seeing declining current value sales due to the perception that it is outdated and hazardous. Millennials and Generation Z, in particular, tend…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

While bleach registered double-digit value growth, volume growth was more modest, and that was in spite of population growth. Global inflationary pressures, mainly due to the war in Ukraine, which caused an energy crisis as well as shortages in…

Bleach continued to experience declines in both retail value and volume sales in 2022. Its initial surge in 2020 was fuelled by the high demand for disinfectant products amidst the COVID-19 outbreak in Australia. However, bleach encountered several…

Bleach is one of the most popular disinfectants in Uzbekistan, which is used by a wide proportion of the population due to its relatively inexpensive price. Nonetheless, retail volume sales declined in 2022 for the second consecutive year, amid…

Rising hygiene concerns during the COVID-19 pandemic, especially after the major local outbreak in May 2021, contributed to solid volume and current value growth for bleach in 2020 and 2021. When the second wave of the pandemic was seen in May 2022,…

Prior to the outbreak of COVID-19, sales of bleach in Poland had been in decline with these products suffering from being perceived as harmful to health. This trend was temporarily reversed when upon the emergence of the COVID-19 pandemic local…

Retail value sales of bleach increased considerably in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a decline during the year. Overall, increases in the cost of raw materials, shipping…

In spite of registering a high double-digit increase in current value sales, volume sales only increased slightly, as prices increases were one of the most significant across home care products. These price rises stemmed from general high inflation…

Retail volume and current value sales of bleach continued to rise in 2022 compared with 2021. Since the pandemic, which started in 2020, consumers have gained heightened awareness of hygiene, and bleach, with its disinfection and sterilising…

Bleach is a well-established home care category in Costa Rica and appeals to a wide target audience including mid- to high-income consumers thanks to its products’ perceived effectiveness in eliminating bacteria and viruses. Most brands’ innovation…

Bleach is seen as an inexpensive and effective disinfectant in Kazakhstan, which was also boosted due to heightened hygiene habits during the era of the pandemic. Whilst, as seen generally, sales of strong cleaning products have slowed since the time…

Bleach is not a popular home care product in Lithuania, as there is a myriad of other products available that are just as effective but not as toxic. There is also constant innovation in other home care products, whereas there is very little…

Volume sales of bleach continued to decline in 2022. Increasingly viewed as an old-fashioned product, it experienced a minor resurgence in 2020, due to its well-recognised sanitising properties, with consumers spending more time cleaning high-touch…

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

Bleach was the strongest performer within home care in 2022, registering healthy volume growth. With inflation continuing to rise at pace, many consumers switched to bleach from other more expensive products such as surface care. The background in…