Bleach

Market research on the bleach industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
LEARN MORE
Strategy Briefing

Strategy Briefing

Home Care: Quarterly Statement Q2 2018

Jul 2018

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...

US$1,325
Add to cart View details
Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Jul 2018

Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...

US$570
Add to cart View details
Country Report

Country Report

Bleach in the Philippines

Jul 2018

The enduring popularity of bleach compared to other categories within home care such as surface care lies in the multiples uses of the product. Industry sources have confirmed that in the Philippines, bleach usage is divided between laundry care, ...

US$990
Add to cart View details
Company Profile

Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...

US$570
Add to cart View details
Company Profile

Company Profile

Lion Corp in Home Care

Jun 2018

Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...

US$570
Add to cart View details
Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

US$570
Add to cart View details
Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

US$570
Add to cart View details
Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

US$570
Add to cart View details
Country Report

Country Report

Bleach in the United Arab Emirates

Mar 2018

Over the review period, bleach was expected to record negative growth as awareness of other specialist products was set to increase and the dependence on bleach for cleaning toilets and surfaces began to fade. The only way for the category to survive...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Australia

Mar 2018

Bleach in Australia struggled in 2017 due to product innovation in categories such as surface care. While bleach remains an almost must-have household product in Australia, new product releases in surface care are gaining more attention from ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Kenya

Mar 2018

In Kenya, bleach is used for a wide range of cleaning applications. Stain removal and laundry cleaning remain the most significant. However, bleach is also used for cleaning toilets, floors and surfaces. This type of usage increased in significance ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Japan

Mar 2018

Bleach is expected to continue registering negative growth over the forecast period and sales declines are set to be more severe than over the review period. Even though the vast majority of Japanese people remain very interested in maintain their ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Turkey

Mar 2018

With a slowdown in the economy from 2014, local consumers have become increasingly price-conscious and accordingly, manufacturers have been reluctant to significantly increase their unit prices, despite the rapid growth in production costs stemming ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Cameroon

Mar 2018

Bleach posted good retail current value sales growth in 2017. Meanwhile retail volume sales continued to grow slowly, constrained by consumer interest in task-specific surface care products featuring disinfecting properties and laundry care products ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Vietnam

Mar 2018

In large cities, such as Hanoi and Ho Chi Minh city, the number of office workers is increasing. The main dress code for these consumers is mostly shirts and blouses, which require care and attention to maintain overall appearance. As a result, as ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Bolivia

Mar 2018

Bleach remains a basic product due to its disinfectant and cleaning properties. Given its wide distribution and affordable prices in traditional and modern channels, the product remains popular among consumers with low incomes. Bleach is used as a ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in the United Kingdom

Mar 2018

Bleach’s volume growth remained positive in 2017 but continued to slow down, although value growth strengthened due to higher than average price rises. Bleach is arguably one of the most established home care products and remains strongly traditional...

US$990
Add to cart View details
Country Report

Country Report

Bleach in France

Mar 2018

Bleach’s popularity continued to wane in France, evident with another year of declining value sales in 2017. Bleach is likely to continue to carry a negative image with an unhealthy perception among households. French households are increasingly ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Belgium

Mar 2018

Trends such as eco-friendly, quick and convenient cleaning and attractive smelling products are all working against bleach. Bleach is instead used for deep cleaning, is perceived as not easy to use because of the extra caution users need to take and ...

US$990
Add to cart View details
Country Report

Country Report

Bleach in Ireland

Mar 2018

Unlike in various other European countries, bleach sales continued to record a positive trend in Ireland in 2017 with steady demand. Sales of bleach are likely to continue to increase over the forecast period due to continued concern over the spread ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More