Bleach

Market research on the bleach industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Company Profile

Company Profile

Lion Corp in Home Care

Jul 2019

Lion Corp is one of the leading home care producers in Japan. The company focuses on value-added ultra-concentrated laundry, dishwashing and surface care products. This report discusses the latest strategic decisions by Lion, the newest product ...

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Company Profile

Company Profile

Kao Corp in Home Care

Jul 2019

Kao has faced challenges to replicate its success in its home country of Japan to other markets, while Japan is maturing with less room for growths. This profile analyses the company’s efforts to counter maturity and intensifying competition in key ...

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Company Profile

Company Profile

Unilever Group in Home Care

Jun 2019

This report discusses the current state of play of Unilever’s home care business on a global level, and gives a performance outlook for the years ahead. As one of the company’s focus areas, it has considerably increased its spending on ...

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Company Profile

Company Profile

Colgate-Palmolive Co in Home Care

Jun 2019

Colgate-Palmolive has been a key market player in the home care industry for many years with a strong presence in Latin America. Sluggish sales in its home care categories and rising competition from established players and private labels are some of...

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Country Report

Country Report

Bleach in Pakistan

Apr 2019

As consumer purchasing power and general living standards in Pakistan improve in line with economic development, bleach is facing a growing competitive threat from task-specific home care products. In particular, middle- and high-income households ...

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Country Report

Country Report

Bleach in Kenya

Mar 2019

In Kenya, bleach is used for a wide range of cleaning applications, with stain removal and laundry cleaning remaining the most significant. However, bleach is also used for cleaning toilets, floors and surfaces. This type of usage increased in ...

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Country Report

Country Report

Bleach in Canada

Mar 2019

Demand for bleach is predicted to continue to decline over the forecast period due to certain obstacles. Due to innovation, bleach is facing competition from substitutes such as laundry detergents that are now available with bleach. Furthermore, all ...

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Country Report

Country Report

Bleach in Switzerland

Feb 2019

Bleach struggled in 2018 due to product innovation in other home care categories such as surface care and toilet care. Bleach is a rather niche category in Switzerland. Perceived as an old-fashioned and aggressive cleaning product, there are not many...

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Country Report

Country Report

Bleach in the United Arab Emirates

Feb 2019

Over the review period, bleach recorded several years of decline in retail volume terms as awareness of specialist products was set to increase and the dependence on bleach for cleaning toilets and surfaces began to fade. However, the category ...

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Country Report

Country Report

Bleach in Guatemala

Feb 2019

Guatemala is a country where a high percentage of the population lives in poverty and consumers have low disposable income. This makes consumers extremely price sensitive and show little loyalty to any brand, as they easily switch to the most ...

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Country Report

Country Report

Bleach in Georgia

Feb 2019

Bleach value sales continued to increase in 2018, although volume sales grew at a lower rate. Traditionally, bleach is widely used for white clothes and bed/table linen, as well as a variety of other household cleaning needs. Products in this area ...

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Country Report

Country Report

Bleach in Kazakhstan

Feb 2019

Initially, bleach gained popularity amongst the Kazakhstani population due to its multifunctional aspect. There are many domestic and Russian brands of bleach in the low-end price segment, which are designed and used for laundry care, surface care ...

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Country Report

Country Report

Bleach in Lithuania

Feb 2019

Bleach is one of the smallest areas within home care in Lithuania, with sales remaining negligible in both value and volume terms. Currently, it appears to be highly unlikely that sales in this area will pick up in the foreseeable future, with demand...

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Country Report

Bleach in Germany

Feb 2019

In 2018, bleach continued to lose significance as a home care cleaner in Germany. It is considered to be outdated and in many cases too aggressive, as many of these products contain harsh chemicals, so consumers tend to prefer alternatives to bleach....

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Country Report

Country Report

Bleach in Estonia

Feb 2019

Bleach is predicted to decline in retail volume sales over the forecast period, following stagnation over the review period. There has been a lack of innovation for many years, with no evidence of new remarkable launches. The main reason for this is ...

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Country Report

Country Report

Bleach in Uruguay

Feb 2019

Chlorine bleach was the only disinfectant available in Uruguay for many years, and traditionally it was also used for washing fruit and vegetables. Despite the wide variety of products that are now available in the country for disinfecting, bleach ...

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Country Report

Country Report

Bleach in Macedonia

Feb 2019

The popularity of bleach waned over the review period, resulting in minimal or stagnant growth with occasional declines. Innovation within surface care has led to the development of many new brands, many of which specialise in the maintenance of ...

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Country Report

Country Report

Bleach in Bosnia-Herzegovina

Feb 2019

Bleach continued to suffer a decline in sales in Bosnia-Herzegovina at the end of the review period. There are no very strong brands in the category, which also suffers from a lack of significant promotional activity. Furthermore, the category ...

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Country Report

Country Report

Bleach in Taiwan

Feb 2019

Bleach has continued declining in both retail volume and value growth terms since 2005, because most Taiwanese consumers find the odour of bleach unpleasant, leading to them gradually stopping using it for general cleaning. Many consumers also ...

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Country Report

Country Report

Bleach in Uzbekistan

Feb 2019

Bleach sales continued to decline in 2018. Bleach used to be popular, although it is no longer regarded as an essential item in home care. Chlorine bleach was typically mainly used for laundry purposes. As it is a powerful substance, many consumers ...

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