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Bleach

Market research on the bleach industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Bleach in Kenya

Mar 2019

In Kenya, bleach is used for a wide range of cleaning applications, with stain removal and laundry cleaning remaining the most significant. However, bleach is also used for cleaning toilets, floors and surfaces. This type of usage increased in ...

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Bleach in Canada

Mar 2019

Demand for bleach is predicted to continue to decline over the forecast period due to certain obstacles. Due to innovation, bleach is facing competition from substitutes such as laundry detergents that are now available with bleach. Furthermore, all ...

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Bleach in Switzerland

Feb 2019

Bleach struggled in 2018 due to product innovation in other home care categories such as surface care and toilet care. Bleach is a rather niche category in Switzerland. Perceived as an old-fashioned and aggressive cleaning product, there are not many...

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Bleach in the United Arab Emirates

Feb 2019

Over the review period, bleach recorded several years of decline in retail volume terms as awareness of specialist products was set to increase and the dependence on bleach for cleaning toilets and surfaces began to fade. However, the category ...

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Bleach in Guatemala

Feb 2019

Guatemala is a country where a high percentage of the population lives in poverty and consumers have low disposable income. This makes consumers extremely price sensitive and show little loyalty to any brand, as they easily switch to the most ...

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Bleach in Georgia

Feb 2019

Bleach value sales continued to increase in 2018, although volume sales grew at a lower rate. Traditionally, bleach is widely used for white clothes and bed/table linen, as well as a variety of other household cleaning needs. Products in this area ...

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Bleach in Kazakhstan

Feb 2019

Initially, bleach gained popularity amongst the Kazakhstani population due to its multifunctional aspect. There are many domestic and Russian brands of bleach in the low-end price segment, which are designed and used for laundry care, surface care ...

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Bleach in Lithuania

Feb 2019

Bleach is one of the smallest areas within home care in Lithuania, with sales remaining negligible in both value and volume terms. Currently, it appears to be highly unlikely that sales in this area will pick up in the foreseeable future, with demand...

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Bleach in Germany

Feb 2019

In 2018, bleach continued to lose significance as a home care cleaner in Germany. It is considered to be outdated and in many cases too aggressive, as many of these products contain harsh chemicals, so consumers tend to prefer alternatives to bleach....

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Bleach in Estonia

Feb 2019

Bleach is predicted to decline in retail volume sales over the forecast period, following stagnation over the review period. There has been a lack of innovation for many years, with no evidence of new remarkable launches. The main reason for this is ...

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Bleach in Uruguay

Feb 2019

Chlorine bleach was the only disinfectant available in Uruguay for many years, and traditionally it was also used for washing fruit and vegetables. Despite the wide variety of products that are now available in the country for disinfecting, bleach ...

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Bleach in Macedonia

Feb 2019

The popularity of bleach waned over the review period, resulting in minimal or stagnant growth with occasional declines. Innovation within surface care has led to the development of many new brands, many of which specialise in the maintenance of ...

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Bleach in Bosnia-Herzegovina

Feb 2019

Bleach continued to suffer a decline in sales in Bosnia-Herzegovina at the end of the review period. There are no very strong brands in the category, which also suffers from a lack of significant promotional activity. Furthermore, the category ...

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Bleach in Taiwan

Feb 2019

Bleach has continued declining in both retail volume and value growth terms since 2005, because most Taiwanese consumers find the odour of bleach unpleasant, leading to them gradually stopping using it for general cleaning. Many consumers also ...

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Bleach in Uzbekistan

Feb 2019

Bleach sales continued to decline in 2018. Bleach used to be popular, although it is no longer regarded as an essential item in home care. Chlorine bleach was typically mainly used for laundry purposes. As it is a powerful substance, many consumers ...

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Bleach in Azerbaijan

Feb 2019

Bleach has a long-standing tradition in Azerbaijan for use on white clothing, bed linen and table linen. For many years, housekeepers, primarily women, used the boiling method when bleaching white fabrics. Despite new bleach products appearing in the...

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Bleach in Latvia

Feb 2019

Bleach is expected to perform poorly over the forecast period, continuing the performance seen over the review period. The consumer base for bleach will likely continue to shrink as younger and middle-aged consumers gravitate towards more advanced ...

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Bleach in Croatia

Feb 2019

Bleach volume sales generally remained stable over the review period thanks to a core group of consumers. Manufacturers have recognised this and are not seeking to drive sales because of the uncertain outcome of any promotional efforts. With their ...

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Bleach in Costa Rica

Feb 2019

Often considered one of the most generic home care options, bleach demand continued to be boosted by the rising health awareness in relation to finding affordable home care disinfecting alternatives amongst a large base of local low- and mid-income ...

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Bleach in Cameroon

Feb 2019

Despite the efforts of players to draw the attention of consumers to task-specific home care products, especially in surface care and toilet care, bleach continues to appeal to consumers for its versatility and favourable price positioning. Many ...

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