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Strategy Briefing
Home Care: Quarterly Statement Q2 2018
Jul 2018
In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...
Company Profile
Henkel AG & Co KGaA in Home Care
Jul 2018
Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...
Country Report
Bleach in the Philippines
Jul 2018
The enduring popularity of bleach compared to other categories within home care such as surface care lies in the multiples uses of the product. Industry sources have confirmed that in the Philippines, bleach usage is divided between laundry care, ...
Company Profile
Reckitt Benckiser Group Plc In Home Care
Jun 2018
Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...
Company Profile
Lion Corp in Home Care
Jun 2018
Japanese company, Lion Corp faces challenging conditions in its mature domestic market. This profile analyses the company’s strategic response, examining its efforts to focus on high-added-value products and categories, and considering the limited ...
Company Profile
Unilever Group in Home Care
May 2018
Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...
Company Profile
Procter & Gamble Co, The in Home Care
Apr 2018
Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...
Company Profile
SC Johnson & Son Inc in Home Care
Apr 2018
The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...
Country Report
Bleach in the United Arab Emirates
Mar 2018
Over the review period, bleach was expected to record negative growth as awareness of other specialist products was set to increase and the dependence on bleach for cleaning toilets and surfaces began to fade. The only way for the category to survive...
Country Report
Bleach in Australia
Mar 2018
Bleach in Australia struggled in 2017 due to product innovation in categories such as surface care. While bleach remains an almost must-have household product in Australia, new product releases in surface care are gaining more attention from ...
Country Report
Bleach in Kenya
Mar 2018
In Kenya, bleach is used for a wide range of cleaning applications. Stain removal and laundry cleaning remain the most significant. However, bleach is also used for cleaning toilets, floors and surfaces. This type of usage increased in significance ...
Country Report
Bleach in Japan
Mar 2018
Bleach is expected to continue registering negative growth over the forecast period and sales declines are set to be more severe than over the review period. Even though the vast majority of Japanese people remain very interested in maintain their ...
Country Report
Bleach in Turkey
Mar 2018
With a slowdown in the economy from 2014, local consumers have become increasingly price-conscious and accordingly, manufacturers have been reluctant to significantly increase their unit prices, despite the rapid growth in production costs stemming ...
Country Report
Bleach in Cameroon
Mar 2018
Bleach posted good retail current value sales growth in 2017. Meanwhile retail volume sales continued to grow slowly, constrained by consumer interest in task-specific surface care products featuring disinfecting properties and laundry care products ...
Country Report
Bleach in Vietnam
Mar 2018
In large cities, such as Hanoi and Ho Chi Minh city, the number of office workers is increasing. The main dress code for these consumers is mostly shirts and blouses, which require care and attention to maintain overall appearance. As a result, as ...
Country Report
Bleach in Bolivia
Mar 2018
Bleach remains a basic product due to its disinfectant and cleaning properties. Given its wide distribution and affordable prices in traditional and modern channels, the product remains popular among consumers with low incomes. Bleach is used as a ...
Country Report
Bleach in the United Kingdom
Mar 2018
Bleach’s volume growth remained positive in 2017 but continued to slow down, although value growth strengthened due to higher than average price rises. Bleach is arguably one of the most established home care products and remains strongly traditional...
Country Report
Bleach in France
Mar 2018
Bleach’s popularity continued to wane in France, evident with another year of declining value sales in 2017. Bleach is likely to continue to carry a negative image with an unhealthy perception among households. French households are increasingly ...
Country Report
Bleach in Belgium
Mar 2018
Trends such as eco-friendly, quick and convenient cleaning and attractive smelling products are all working against bleach. Bleach is instead used for deep cleaning, is perceived as not easy to use because of the extra caution users need to take and ...
Country Report
Bleach in Ireland
Mar 2018
Unlike in various other European countries, bleach sales continued to record a positive trend in Ireland in 2017 with steady demand. Sales of bleach are likely to continue to increase over the forecast period due to continued concern over the spread ...
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