Colombia

Latin America has great potential for investment, yet still faces severe issues with government instability, widespread corruption and terrorism. The region also has high tax rates deterring potential investment, however, continues improving systems ...

After many years of growth from a low base, convenience stores turned to current value decline in 2019, despite a continued slow rise in the number of outlets. Stagnation appears to be setting in for players in the channel. The initial dynamism ...

Supermarkets continued to witness current value growth in 2019, despite only seeing marginal growth in outlet numbers. Amidst the strong offer in modern grocery retailing, players in supermarkets realised that they could not just offer the same ...

Retailing continued to see current value growth in 2019, although the rate of increase was the slowest seen in the review period as household consumption slowed. Towards the end of the review period retailing in Colombia 2019 showed a progressive ...

Traditional grocery retailers continued to see surprisingly strong current value growth in 2019, along with a slight rise in outlet numbers. These outlets remain crucial in the local retail environment and are particularly popular amongst ...

Although variety stores continued to see current value growth and a slow rise in outlet numbers in 2019, it remained a very small channel. Colombians perceive variety stores as outlets from which to buy cheap bric-a-brac, whose low prices practically...

Warehouse clubs saw another year of double-digit current value growth in 2019. This is a relatively novel retail model in Colombia, represented only by PriceSmart. The business model of paying membership to be part of the club has seen good growth in...

Department stores saw a second year of strong current value growth in 2019, along with new outlet openings. These stores are extending their proposals to incorporate the strengths of other retail channels, which contributed to growth. Therefore, as ...

E-commerce continued to experience impressive double-digit current value growth in Colombia in 2019. Sales were boosted by greater internet penetration throughout the country. Improved internet access by operators, combined with the free service ...

Electronics and appliance specialist retailers continued to see current value growth in 2019, although this was lower than the rates seen at the beginning of the review period. Such outlets are increasingly acting as “confidence centres”, where ...

In 2019, apparel and footwear specialist retailers saw higher current value growth than was seen in the previous three years, despite only a small rise in outlet numbers and despite the rising competition. In Colombian culture, consumers want to find...

Consumer demand for food and beverages will continue to grow through different channels over the forecast period. This will be driven by increasing household consumption and growing demand for products with higher levels of sophistication. However, ...

The use of mobile phones continues to grow each year amongst the Colombian population, especially smartphones, which has reached over 100% penetration. This growth in user numbers confirms that the penetration of mobile communications in the country ...

Multibrand beauty specialist retailers such as Fedco and La Riviera are suffering from the rise of specialised chains, such as Cromantic and Blind in colour cosmetics, Bella Piel in skin care and L’Occitane in bath products. These brands are ramping ...

Although the vending culture is still underdeveloped, the channel saw a third year of double-digit current value growth in 2019, continuing to gain strength in Colombia and surpassing the expectations of most companies. The rapid installation of ...

Hypermarkets saw only slow current value growth in 2019, due to the consumer preference for more convenient and smaller formats which are closer to consumers, such as discounters and forecourt retailers. Of all the players in hypermarkets, only ...

Home and garden specialist retailers saw a strong current value decline in 2019, due to the fall in sales seen by home improvement and gardening stores. The main factor in the decline was the devaluation of the Colombian peso against other exchange ...

Homeshopping returned to current value decline in 2019. The main traditional communication channel for homeshopping in Colombia was television, which was an ideal medium to use for the promotion and sale of products. However, its use has become ...

Discounters continued to be by far the most dynamic grocery retail channel in Colombia in current value terms in 2019, with such outlets appealing to both low- and high-income consumers. One factor that created the ideal platform to boost the ...

Direct selling continued to see steady moderate current value growth in 2019. This is a channel that is characterised by requiring personal contact through networking, and is locally referred to as a “people business”. However, players in direct ...