Colombia

While tea registered a positive sales performance in Colombia during 2021, growth rates remained below optimal levels as the uncertain and adverse economic situation that has unfolded in the wake of the COVID-19 pandemic put pressure on consumer…

In addition to the increased interest in health and wellness products that has emerged as a major trend as a result of the COVID-19 pandemic, many Colombian consumers exhibited higher demand for indulgence products as well during 2020 and 2021. Thus,…

In Colombia, the consumption of hot drinks is strongly rooted in the local culture, with coffee consumption in particular regarded as an essential element of the lifestyles of very many people, providing a solid platform for robust demand and ongoing…

Throughout 2021, Colombia’s consumer foodservice industry continued to be significantly impacted by the development of the third wave of the COVID-19 pandemic. In particular, cafés and restaurants faced a muted recovery from the substantial slump in…

Colombia has recorded a worsening business freedom ranking, owing to a heavy tax burden and prevailing corruption. Dealing with legal issues is becoming more straightforward for businesses; however, judicial independence and quality remains…

2021 saw retail volume sales of sports trends recover completely from the slight declines recorded at the peak of the COVID-19 pandemic during 2020. This positive growth was registered despite the third wave of the COVID-19 pandemic hitting Colombia…

The significant recovery of on-trade sales in most categories and the pressure on household incomes that suppressed the recovery of off-trade sales to some extent were the defining trends in Colombia’s soft drinks industry during 2021. Nevertheless,…

Although RTD tea registered particularly robust off-trade and on-trade sales growth during 2021, the category failed to fulfil its total sales potential. Indeed, it is likely that growth rates in RTD tea could have been even higher during the year,…

The best-known brands of RTD coffee in Colombia, including all of the brands with a premium positioning, faced extreme difficulties during 2020 and 2021 as the government-mandated partial shutdown of the Colombian consumer foodservice industry as a…

Juice in Colombia had a good year in 2021, with sales recovering robustly after strong sales declines were recorded in the category at the peak of the COVID-19 pandemic during 2020. Indeed, a complete recovery of total volume sales was registered in…

Off-trade sales of energy drinks increased substantially again during 2021 after a very strong showing in 2020, with these products becoming increasingly ubiquitous in the daily lives of Colombian consumers. While the very strong retail sales growth…

One of the key factors to have emerged from the COVID-19 situation that continued to influence sales of carbonates during 2021 was the adverse and uncertain economic situation that has emerged as a result of the interruptions caused to commercial…

Only a partial recovery was recorded in sales of bottled water in Colombia during 2021 after strong sales declines were recorded in the category during 2020. Indeed, throughout the year demand remained suppressed in the major categories of carbonated…

Colombia has a bad reputation in terms of drug trafficking but has made enormous strides towards the implementation of a well-regulated cannabis industry. After legalising medical use and creating a legal framework for licensed production, the…

The sweet spreads category is expected to maintain a positive trend in 2021, though at lower growth rates than those seen in the previous year. There has been some notable relaxation of the restrictions introduced to curb the spread of COVID-19 in…

While the COVID-19 crisis has seen the demand for convenient meal options and non-perishable products suitable for stockpiling surge, soup has not been a major beneficiary. While it should be noted that the category’s rate of volume decline was lower…

In 2021, the sauces, dressings, and condiments category has seen current value growth decelerate following the dynamic performance of the previous year. Meanwhile, although volumes have fallen slightly, they are set to remain significantly higher…

Ready meals remains a small category in the Colombian market, with demand largely limited to urban middle class consumers with higher incomes and access to these products. Despite increasingly hectic lifestyles, and less time to cook full meals, most…

Having seen retail volume sales rise significantly in the previous year as the COVID-19 crisis led to people cooking at home more often, edible oils is set to experience a fall in volumes in 2021. Demand through retail has been adversely affected by…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has…