Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Cafés/Bars in Colombia

    Apr 2019

    In previous years, cafés/bars gravitated between the low- and the high-end of the expenditure spectrum by offering alcoholic drinks in shots or bottles or low-priced basic coffee preparations without many options to pair with food. However, a new ...

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    Consumer Foodservice By Location in Colombia

    Apr 2019

    The value share of consumer foodservice as part of the total income of hotels grew rapidly over the review period. According to trade sources, foodservice represents approximately 30% of hotels’ total revenue in Colombia so foodservice through ...

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    Full-Service Restaurants in Colombia

    Apr 2019

    More demanding and informed Colombian consumers are constantly looking for unique and memorable experiences in foodservice, which has led to the emergence of several boutique and single outlet brands that are meeting this need. Seratta Gourmand ...

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    Limited-Service Restaurants in Colombia

    Apr 2019

    After a modest 2017 with decelerating growth and intense competition, players present in limited-service restaurants began to extend their dayparts to maintain a steady consumer flow during mid-afternoon or breakfast. Hamburguesas El Corral made ...

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    Consumer Foodservice in Colombia

    Apr 2019

    Colombian consumer foodservice remained a dynamic market despite ongoing uncertainty and less optimistic expectations amongst local consumers due to decelerating but stable economy growth. Regulation continued to be a challenge for consumer ...

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    Self-Service Cafeterias in Colombia

    Apr 2019

    From 2019, self-service cafeterias are expected to experience a jump in current value sales due to the new concepts that are emerging in Colombia, rescuing the model with fast, local, healthy and affordable food. Deliz, owned by the same investors of...

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    Street Stalls/Kiosks in Colombia

    Apr 2019

    Brands from different channels are opting to set up food trucks to complement their operations and to be present at events as a promotional strategy or when they expect good traffic and sales. Brands from various types of foodservice such as Beer Pub...

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    Away-From-Home Tissue and Hygiene in Colombia

    Mar 2019

    Discounters offer very attractive value for money alternatives in the retail environment. Private label lines such as Rendy from D1 are growing faster than traditional brands, so brand manufacturers are counting on AFH deployment to cushion the ...

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    Nappies/Diapers/Pants in Colombia

    Mar 2019

    Disposable training pants have not seen a good performance in Colombia, as parents tend to accelerate the potty-training stage to avoid buying a product that is still considered burdensome financially, despite Colombian families seeing growth in ...

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    Tissue and Hygiene in Colombia

    Mar 2019

    Tissue and hygiene continued to see strong current value growth in 2018, with new product launches contributing strongly to this increase. “Sensitive” was the word most used in recent launches by major brands in diverse categories, such as wipes, ...

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    Retail Adult Incontinence in Colombia

    Mar 2019

    The promotion of adult incontinence products underwent a transformation process during the review period. The most recent advertising by Tena and Lights by Tena featured middle-aged active adults. The goal is to create awareness that incontinence is ...

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    Retail Tissue in Colombia

    Mar 2019

    Within tissue and hygiene in Colombia, only sanitary protection is set to see the removal of VAT after the tax reform of 2018. All retail tissue categories continued with the higher VAT tariff (19%) in 2018, a percentage that put pressure on the ...

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    Rx/Reimbursement Adult Incontinence in Colombia

    Mar 2019

    After discussing the implications of including adult incontinence products in the health benefits plan, the Constitutional Court ruled that adult incontinence products, as well as anti-rash products for adults, are needed by a number or patients with...

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    Sanitary Protection in Colombia

    Mar 2019

    As sanitary protection products are exclusively used by women, the Constitutional Court ruled against charging VAT on products in this category – this was considered a pioneering decision against “discriminatory taxes”. Women’s organisations were ...

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    Wipes in Colombia

    Mar 2019

    Home care wipes remains quite an underdeveloped category, with Familia, Clorox and Scott (the latter to a lesser extent) being the only major brands offering such products in Colombia. The evolution of disposable cleaning products has been slow, as ...

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    Better For You Beverages in Colombia

    Mar 2019

    Colombians are increasingly concerned about their health, with sugar intake one of the most important issues. The demand for reduced sugar carbonates explains the strong sales growth in BFY beverages in 2018. Leading companies like Fomento Económico ...

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    Better For You Packaged Food in Colombia

    Mar 2019

    As most consumers still believe that high fat products are more harmful than high sugar and salt products, BFY reduced fat packaged food saw the highest sales and growth rates. However, the latest messages from the health authorities and consumer ...

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    Fortified/Functional Beverages in Colombia

    Mar 2019

    Fortified/functional beverages saw strong decreases in retail current value sales in 2017 and 2018, largely due to the drop in sales of FF soft drinks. The steep decline in retail current value sales of FF juice drinks (up to 24% juice), which holds ...

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    Fortified/Functional Packaged Food in Colombia

    Mar 2019

    Since the government forced salt manufacturers to add iodine to prevent thyroid-related conditions, the local market has embraced fortification. This practice has become so common that is more of a commodity than a form of differentiation or ...

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    Free From in Colombia

    Mar 2019

    Grupo Nutresa, the largest domestic packaged food group with multinational scope, is undergoing a massive reformulation of its wide product portfolio to remove many ingredients that are considered “less healthy”. While the removal of ...

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