Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Strategy Briefing

    Spirits in Latin America

    Mar 2019

    With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

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    Country Report

    Country Report

    Asian Speciality Drinks in Colombia

    Mar 2019

    There are currently no sales of Asian speciality drinks in Colombia and there are no signs that this situation will change over the forecast period....

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    Country Report

    Country Report

    Bottled Water in Colombia

    Mar 2019

    During 2018, bottled water registered the best performance within soft drinks. Increasing concerns about healthier lifestyles that include increased water intake, along with companies offering lower prices per litre through different presentations ...

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    Country Report

    Country Report

    Carbonates in Colombia

    Mar 2019

    After a strong decline in sales in 2017, carbonates saw a better year in 2018, with sales returning to positive rates. The dynamism of manufacturers with strong promotional activities in-store with the offer of multipacks of family-sized bottles with...

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    Country Report

    Country Report

    Concentrates in Colombia

    Mar 2019

    In 2018, concentrates continued with the negative trend from 2017, not only affected by the adverse weather conditions registered during 2017 and part of 2018, but despite their affordability, have also been threatened by other alternatives such as ...

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    Country Report

    Country Report

    Energy Drinks in Colombia

    Mar 2019

    After five years of sustained growth at high rates, energy drinks has reached maturity in Colombia, and growth is not expected to continue displaying double-digit levels. In 2018, the category barely grew, driven by economy brands, which have been ...

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    Country Report

    Country Report

    Juice in Colombia

    Mar 2019

    Over the past two years, consumers’ preferences regarding juice have been changing, with consumers moving away from products with low fruit content of less than 2%, and slowly making the transition to nectars and juice drinks of higher fruit content ...

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    Country Report

    Country Report

    Soft Drinks in Colombia

    Mar 2019

    After a difficult 2017, in which almost all soft drinks categories were negatively impacted by adverse weather conditions, economic slowdown and increased VAT, in 2018 overall soft drinks volume observed low but positive growth with the off-trade ...

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    Country Report

    Country Report

    RTD Coffee in Colombia

    Mar 2019

    In Colombia, consumption of RTD coffee remains at low levels and dropped significantly in volume and value terms in 2018. Availability is somewhat limited, being present mainly in some stores of hypermarkets such as Éxito, Carulla, Jumbo and ...

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    Country Report

    Country Report

    RTD Tea in Colombia

    Mar 2019

    RTD tea once enjoyed strong growth and was highly appreciated by consumers that considered it as a healthier alternative to carbonates. Nevertheless, the category was strongly affected not only by adverse weather conditions during 2017 and 2018, but ...

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    Country Report

    Country Report

    Sports Drinks in Colombia

    Mar 2019

    After a negative 2017, sports drinks saw recovery in volume sales in 2018, but a decline in values sales. Amidst a difficult macroeconomic environment, consumers have become sensitive to prices particularly for non-essential products, when it comes ...

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    Country Report

    Country Report

    Apparel Accessories in Colombia

    Mar 2019

    Growth in apparel accessories over the forecast period is expected to be driven by the rise of personal style, the desire to keep pace with latest fashion trends pushed by fast fashion brands and growing disposable incomes after a difficult 2017; ...

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    Country Report

    Country Report

    Childrenswear in Colombia

    Mar 2019

    Childrenswear value sales are expected to grow, driven by the increases in dual-income households and a better economic climate in Colombia over the forecast period. During a tough 2017, consumer attitudes towards spending on children’s clothes ...

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    Country Report

    Country Report

    Footwear in Colombia

    Mar 2019

    According to official sources, Colombians are increasing their average number of shoe purchases, which currently stands between two and three pairs per capita each year. The decision taken by governmental institutions to reinforce policies – ...

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    Country Report

    Country Report

    Hosiery in Colombia

    Mar 2019

    As Colombians’ awareness of the benefits of exercise increases, functional hosiery will favour non-sheer hosiery, which is expected to record a strong performance over the review period. No-show socks remain a popular product in this category, worn ...

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    Country Report

    Country Report

    Jeans in Colombia

    Mar 2019

    In 2017, jeans, a stable and mature category, registered retail volume declines due to the reduced purchasing power and economic uncertainty consumers experienced during the same period, causing them to postpone replacing their jeans until the ...

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    Country Report

    Country Report

    Menswear in Colombia

    Mar 2019

    Menswear growth can be attributed to changing consumer attitudes towards masculinity and style. Male consumers are expected to pay more attention to their physical appearance and thus be more willing to spend on high-quality apparel, especially when ...

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    Country Report

    Country Report

    Apparel and Footwear in Colombia

    Mar 2019

    In 2017, retail volume sales of apparel and footwear sales recorded a significant fall due to loss of consumer confidence when the VAT increase became effective at the beginning of the year and forced consumers to be more cautious about their ...

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    Country Report

    Country Report

    Sportswear in Colombia

    Mar 2019

    Facing high obesity rates – 57% of the adult population – Colombia continues its transition towards healthy living trends, boosting sales of functional performance wear. According to industry sources, sales of healthy packaged food products alone ...

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    Country Report

    Country Report

    Womenswear in Colombia

    Mar 2019

    International fast fashion companies reinforce athleisure as the latest trend, but even though it is a reality in the Colombian market, local manufacturers are betting on more functional and stylish apparel as Colombian women like a dynamic ...

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