Colombia

Due to the outbreak of COVID-19, strong volume growth was recorded in surface care. Surface care products with antibacterial formulations and multipurpose cleaners performed exceptionally well during 2020 and 2021, due to the practicality and…

Polishes continued to record a declining trend in retail volume sales in 2022, with many consumers considering polishing to be a time-consuming chore, with consumers opting for more convenient products to maintain floors. Furniture and metal polishes…

In 2022, companies within home insecticides did not see their prices rise significantly; an opposing trend to what has been observed in other home care categories. As such, while price hikes negatively impacted retail volume sales in other areas, all…

High inflation in goods and services is the most relevant issue to impact the performance of home care in 2022.

Air care is among the most negatively impacted categories in 2022, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. As such, air care products suffered from being viewed as…

After sales skyrocketed in 2020 and 2021, hand dishwashing recorded a flat level of volume sales in 2022. Heightened sales during the previous years were due to the outbreak of COVID-19, where consumers became preoccupied with health and hygiene,…

During 2022, prices for laundry care witnessed a substantial increase, the consequence of the rising cost of raw materials. Nevertheless, most of the basic laundry care categories recorded positive growth in volume sales. With increased price…

Bleach in Colombia is considered a commodity, and players offer standard products, as well as products with chlorine and fragrances, to mask the strong odour. While sales peaked in 2020 alongside the outbreak of COVID-19, in 2022 consumers continued…

Toilet care products saw retail volume decline in 2022, despite increasing current retail value sales. However, these increases were due to inflation and rising price points, boosting the retail value performance. Rising prices led consumers to…

The unhealthy image and shift away from high-sugar drinks has impacted concentrates sales in 2022, with concentrates recording a strong decline when compared to 2021. Parents are key consumers of concentrates in Colombia, and many consider these…

Hot cereals is set to be the only category within breakfast cereals to record growth in retail volume terms in 2022. The category has been benefiting from being a naturally healthy breakfast option, with oats linked to reducing cholesterol as well as…

Colombia’s travel industry is in the process of post-pandemic normalisation in 2022. In recent years the country’s government has focused efforts to attract travellers and to improve tourism infrastructure, with tax benefits allowing for the…

Though booking offline is rising in 2022 it will not recover by the end of the forecast period, for either travel intermediaries offline or direct suppliers offline. Booking online, however, is doing much better, with travel intermediaries online…

Even though most categories are expected to see positive current value growth in 2022, the category overall decreases. Rebound for dermatological segments such as topical, vaginal antifungals, antiparasitic/lice and haemorrhoid treatments was seen,…

Volume sales of milk Formula in Colombia contracted during 2022 in a continuation of the negative sales trends seen in the category since 2019.. This can be attributed not only to the country’s declining birth rate, but also the impact of educational…

The volume of sales of wireless speakers accounts for the lion’s share in portable players in 2022, and growth in wireless speakers leads and drives overall growth. All other product areas are in decline. This is partly attributed to the fact that…

Volume sales in headphones overall are declining in Colombia in 2022, with a varied performance throughout. TWS earbuds and wireless headbands are rising as wired and wireless earphones fall. The latter two product areas are still larger than the…

While chocolate and sugar confectionery packaging was badly hit by the pandemic in 2020, gum packaging suffered a collapse in its unit volumes, which almost halved year on year. While demand for gum packaging had already been in steady decline prior…

Sun care saw a strong recovery in 2021 after taking heavy losses in 2020 following the outbreak of COVID-19. Companies continued to market sunscreen as another essential step in daily skin care routines, with claims such as preventing age spots and…

The COVID-19 crisis forced convenience stores operators to shift the focus of their offer. Prior to the COVID-19 outbreak, convenience stores players primarily focused on targeting last minute demand for food such as snacks, drinks and prepared food…