Colombia

Latin America’s growht will slow considerably in 2019. The region’s consumer expenditure will also weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

Fresh ground coffee pods remained the most dynamic category in 2019, albeit with growth coming from a relatively low base. These products saw dynamic growth throughout the review period thanks to their offer of convenience and the ability to easily ...

Tea remains by far the smallest category of hot drinks in Colombia in both value and volume terms. Nevertheless, the category continued to record strong growth in 2019 with it becoming an increasingly popular alternative to coffee and flavoured ...

Hot drinks continued to see steady growth in both retail volume and current value terms in 2019 supported by economic growth. Consumers showed a growing willingness to trade up to premium options such as barista style coffee and fresh ground coffee ...

Chocolate-based flavoured powder drinks continues to account for most sales of other hot drinks in Colombia, with these products largely targeted at children. Unlike coffee and tea, other hot drinks saw little innovation towards the end of the review...

Packaged food in Columbia is seeing a back to basics movement, as consumers shift or return to more natural and artisanal products in search of healthier and authentic options. In particular, products that feature wholewheat or wholegrain, are ...

Sweet spreads remains a popular category in the country, with jams and preserves often consumed at breakfast or in the afternoon with bread or crackers. This established consumption culture is helping jams and preserves to post strong retail volume ...

The demand for shelf stable soup remains underdeveloped, not only because of the high prices of these products, compared with dehydrated soup and with home-made soups. In addition, few brands are available in the modern grocery retailers. These ...

In Colombia, Fedepalma, the association of palm oil producers, promotes the consumption of palm oil by highlighting its benefits, such as being ideal for frying due to its resistance to high temperatures and a healthy oil with high nutritional value....

Ready meals remains a relatively small category within packaged food in Colombia, and retail volume sales continue to decrease in 2019. However, rising unit prices support value growth. Despite increasingly hectic lifestyles, and the time required to...

Health concerns are becoming more widespread in packaged food in Colombia, including sauces, dressings and condiments. As a result, players are increasingly looking to reformulation to enhance the quality and perception of their products. ...

Breakfast cereals is seeing a further downturn in retail volume and value sales in Colombia in 2019. Breakfast cereals is witnessing a significant drop in per household volume and value sales. Demand is threatened by concerns over the sugar content ...

Chilled processed meat is an important and affordable protein source for many Colombians, despite concerns around nitrite content as a carcinogenic agent, according to the World Health Organization (WHO)’s warnings, and high sodium and fat contents. ...

Per capita retail volume consumption of baked goods in Colombia saw a slight rebound in 2019, after slow decreases in the earlier years of the review period. Unpackaged is the main format. There is a strong consumption tradition, wide availability ...

While processed fruit and vegetables attracts attention due to the convenience of such products, the tough economic conditions in the country hamper demand, as many consumers remain loyal to or return to fresh alternatives. Supermarkets and other ...

Rice, which dominates retail volume and value sales, is a mature category in Colombia. As steady per capita consumption leads to slow volume sales growth, companies are focusing on the development of added-value versions, such as fortified and ...

The availability of charge cards remains negligible in Colombia due to the preference for other payment methods. While there have been some attempts to introduce such cards, especially in corporate banking, they have proven unsuccessful so far, with ...

Cobranded plastics are the preferred new product development strategy in credit cards. For example, relative recent newcomer Itaú is focusing its credit card developments on cobranded cards (with Avianca) to provide travel miles for purchases. ...

Banking transactions are increasingly easy for users. Banks started out with banking mobile apps, as an extension of online banking via mobiles, to allow users to make balance enquiries, transfers, request new products and pay for some services. The ...

Financial cards are part of the daily lives of Colombian consumers, being used for all manner of daily activities. While usage is now saturated in some areas, such cards play a major role when it comes to acquiring a vast range of different products ...