Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Colombia

    Jul 2020

    While smokeless tobacco prices are too prohibitive to be successfully introduced beyond a very small niche segment, and there is a lack of culture for the products themselves in Colombia, it is left for e-vapour products and heated tobacco to ...

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    Tobacco in Colombia

    Jul 2020

    Cost-cutting has naturally been on consumers’ minds amid widespread job losses in Colombia as a result of the pandemic. However, reducing purchases of tobacco has been avoided by many smokers given the habitual and addictive elements of smoking, with...

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    Cigarettes in Colombia

    Jul 2020

    Philip Morris International Inc closed its manufacturing facilities in Colombia in 2019. With this move it is expected to continue with its international decentralisation strategy and brand unification. The closure of the last major tobacco ...

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    Cigars, Cigarillos and Smoking Tobacco in Colombia

    Jul 2020

    In 2019, prices for imported cigars, cigarillos and smoking tobacco increased due to weaker local currency. Local manufacturers were also affected as most of the tobacco leaves used in smoking tobacco production are imported. The quality of the ...

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    Country Profile

    Colombia: Country Profile

    Jul 2020

    The country’s real GDP will decline steeply in 2020. The recession will be the worst in a century, driven by domestic confinement measures necessary to limit the spread of COVID-19, the global economic contraction, lower oil prices, and tightening ...

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    Hair Care in Colombia

    Jul 2020

    Hair care maintained strong current value growth in 2019, with mass hair care seeing higher growth than premium, and dermocosmetic products seeing similar growth to premium products, although from a very low base. Conditioners and treatments saw ...

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    Colour Cosmetics in Colombia

    Jul 2020

    After a static performance in 2018, colour cosmetics returned to slight current value growth in 2019. Colour cosmetics plays a major part within overall beauty and personal care in Colombia. Despite the fact consumers remained focused on lower-priced...

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    Oral Care in Colombia

    Jul 2020

    After a year of current value decline in 2018, in 2019 oral care returned to growth. However, consumers of such products are constantly looking for good value. During 2019, strong demand was seen for products offering total care/complete or triple ...

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    Sun Care in Colombia

    Jul 2020

    Sun care saw another year of strong current value growth in Colombia in 2019. Recommendations to use sun screen supported the double-digit growth of sun protection, which remained by far the largest category. More consumers now understand the ...

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    Bath and Shower in Colombia

    Jul 2020

    After a year of marginal decline in 2018, bath and shower returned to slight current value growth in 2019. Whilst more traditional product offerings such as body powder and bath additives saw double-digit current value declines in 2019, body ...

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    Fragrances in Colombia

    Jul 2020

    In 2019, fragrances saw a dynamic current value increase, with the strongest growth rate seen in the entire review period. However, this increase was mainly due to strong price rises, as premium men’s fragrances was the only category to see retail ...

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    Premium Beauty and Personal Care in Colombia

    Jul 2020

    Premium beauty and personal care maintained a third year of current value growth in 2019, and saw a much stronger increase than mass beauty and personal care. However, it should be noted that premium beauty and personal care increased from a much ...

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    Depilatories in Colombia

    Jul 2020

    Most women in Colombia consider hair removal an integral part of their grooming routine and are always looking for affordable, long-lasting options. Sales of depilatories are completely driven by price, and there is little room to grow the consumer ...

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    Deodorants in Colombia

    Jul 2020

    Although deodorants continued to see current value growth in 2019, the rate of increase was much slower than seen in the previous three years. Pricing has become a significant issue due to consumers’ price-sensitivity, leading to fierce competition ...

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    Baby and Child-Specific Products in Colombia

    Jul 2020

    Baby and child-specific products continued to record stable but slow current value growth in 2019, as parents typically continue to make child-related purchases regardless of economic conditions. In line with the review period, Colombia recorded ...

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    Skin Care in Colombia

    Jul 2020

    Skin care saw another year of significant current value growth in 2019, as consumers continued to pay attention to their skin care regime. They are becoming more informed and discerning in their skin care purchases, checking for natural-derived ...

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    Mass Beauty and Personal Care in Colombia

    Jul 2020

    Mass beauty and personal care returned to slightly stronger current value growth in 2019. Growth partly continued due to the expansion of drugstores/parapharmacies such as Farmatodo and other health and beauty specialist retailers. These outlets ...

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    Beauty and Personal Care in Colombia

    Jul 2020

    COVID-19 is expected to have little overall impact on beauty and personal care in Colombia in 2020, with a similar current value performance to that seen the previous year. However, the effect of the virus is likely to vary widely between different ...

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    Men's Grooming in Colombia

    Jul 2020

    In 2019, men’s grooming saw only slow current value growth, echoing the performance of the previous year. Growth was restricted by the poor performance of men’s shaving, and in particular men’s razors and blades. Although this remained one of the ...

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    Country Profile

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    Latin America: Regional Profile

    Jun 2020

    Latin America’s economy will fall fall sharply in 2020 due to the containment measures of dealing with COVID-19. The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their excessive ...

    US$150
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