Colombia
Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Colombia
Nov 2018
Packaged flat bread is mainly represented by arepas (a flat bread made of ground maize dough or cooked flour) and tortillas in Colombia. However, although arepas are more popular and traditional, tortillas recorded dynamic growth, driven by an ...
Country Report
Breakfast Cereals in Colombia
Nov 2018
Hot cereals and muesli and granola recorded the strongest retail value growth in 2018. Both are considered as healthier options among breakfast cereals and their positive performances were supported by this perception. Although having cereals for ...
Country Report
Processed Fruit and Vegetables in Colombia
Nov 2018
Despite the convenience offered by processed fruit and vegetables, the economic decline was difficult for the category as consumers returned to fresh products. Supermarkets and other modern retailers are strengthening their offer of freshly cut fruit...
Country Report
Processed Meat and Seafood in Colombia
Nov 2018
Despite the World Health Organization alert towards the end of the review period about the possible negative effects on health due to excessive consumption of the nitrites used in the processing of meat, chilled processed meat remains the most ...
Country Report
Rice, Pasta and Noodles in Colombia
Nov 2018
Although rice is a basic and massively consumed staple food which is not easy to differentiate, brands such as Diana del Tolima have launched “premium” varieties which claim to grow faster and offer larger grains and improved results in preparations....
Strategy Briefing
Economy, Finance and Trade in Latin America
Nov 2018
Latin America is the fourth largest economy in the world, with Brazil, Mexico, Argentina, Venezuela and Colombia the key economies. Over the 2012-2017 period, the region struggled with recessions in Brazil and Venezuela, currency devaluation in ...
Country Report
Edible Oils in Colombia
Nov 2018
Against a backdrop of economic instability marked by decelerating growth since 2016, private label was a refuge for consumers looking for economy and value-for-money products in this category. This was especially the case in more expensive oils such ...
Country Report
Ready Meals in Colombia
Nov 2018
Chilled and frozen pizza, led by the Zenú brand, have been able to record strong current value growth by adapting to less positive economic conditions and leveraging a more complete network around pizza. Zenú has strengthened its offer of individual ...
Country Report
Sauces, Dressings and Condiments in Colombia
Nov 2018
Reformulation was increasingly becoming the new development strategy used by major brands such as Fruco and La Constancia during 2018. Reformulation can be seen as an interesting way to offer incremental (not disruptive) innovations and revitalise ...
Country Report
Soup in Colombia
Nov 2018
Shelf stable soup’s consumption culture is quite underdeveloped in Colombia due a rich homemade soup tradition and the competition from dehydrated soup, which is consumed as a dish or used as a base for more complex preparations. The expansion of ...
Country Report
Sweet Spreads in Colombia
Nov 2018
Honey and its derivatives offer great potential in Colombia, but sales growth remains moderate locally. There is a wide offer of counterfeit products sold as natural honey and consumers are not educated enough to identify the difference and make ...
Consumer Lifestyle
Consumer Lifestyles in Colombia
Nov 2018
With the recent signing of a peace agreement to end the country’s long-standing civil war, as well as a growing middle class and a brighter economic outlook, Colombia stands on the brink of a new era. However, poverty is still rife, and consumers ...
Strategy Briefing
Video Games in Latin America
Nov 2018
Latin America is starting to see recovery in its video game market, as years of slow growth caused by economic and political issues in the region subsided somewhat in 2017, allowing new consoles and mobile gaming to expand once more. This recovery, ...
Country Report
Charge Cards in Colombia
Nov 2018
The availability of charge cards remains negligible in Colombia due to the preference for other payment methods. While there have been some attempts to introduce such cards, especially in corporate banking, they have proven unsuccessful so far, with ...
Country Report
Credit Cards in Colombia
Nov 2018
There are currently two placement strategies to capture new clients or attract them from other entities. Repurchasing debts from other companies allows banks to grant new cards that finance existing debts, but with lower interest rates. However, ...
Country Report
Debit Cards in Colombia
Nov 2018
Banking transactions are increasingly easier for users. Banks started out with banking mobile apps, as an extension of online banking via mobiles, to allow users to make balance enquiries, transfers, request new products and pay for some services. ...
Country Report
Financial Cards and Payments in Colombia
Nov 2018
Financial cards are part of the daily life of Colombian consumers, being used for all manner of daily activities. While usage is now saturated in some areas, such cards play a major role when it comes to acquiring a vast range of different products ...
Country Report
Pre-Paid Cards in Colombia
Nov 2018
Limiting fraud is one of the objectives of all financial players in the country in order to continue to deepen bankarisation and innovation in this area in Colombia. Pre-paid cards offer greater security for small payments, with the risk of loss and ...
Country Report
Store Cards in Colombia
Nov 2018
Store cards fuel loyalty by allowing customers to acquire products from certain stores. Therefore, it is not difficult for consumers to access store cards, even with a lower credit rating than required for conventional credit cards. However, although...
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