Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Country Briefing

    Income and Expenditure: Colombia

    Oct 2020

    Income and expenditure growth in Colombia will be driven by sound macroeconomic policies and far-reaching structural reforms. Despite a growing middle class and improving poverty rates, Colombia’s income gap is set to remain large by global standards...

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    Country Report

    Country Report

    Portable Players in Colombia

    Oct 2020

    Despite the increasing need for home entertainment during the long periods of quarantine during the COVID-19 epidemic, the economic impacts of the outbreak are forcing many consumers to focus their limited budgets on more essential items such as food...

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    Country Report

    Country Report

    Imaging Devices in Colombia

    Oct 2020

    The extended periods of quarantine introduced by the Colombian government in response to the COVID-19 pandemic, together with the restrictions on travel, are severely limiting the opportunities for outdoor photography and filming in 2020. The social ...

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    Country Report

    Country Report

    In-Car Entertainment in Colombia

    Oct 2020

    The Annual Report of Vehicle Registrations showed that for the first four months of 2020, vehicle registrations reached 51,481 units, some 31% lower than the same period in 2019. In April 2020, 217 vehicles were registered across the country, ...

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    Country Report

    Country Report

    Computers and Peripherals in Colombia

    Oct 2020

    As in most parts of the world during the COVID-19 pandemic, most Colombians have been forced to study and work from home during the long periods of quarantine during the COVID-19 epidemic in 2020. This is presenting a major boost to laptops during ...

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    Country Report

    Country Report

    Consumer Electronics in Colombia

    Oct 2020

    Colombia enjoyed GDP growth of 3.3% in 2019, the highest figure recorded over the review period. The projections for the economy going forward were quite positive, with the country expecting a good year in 2020, with further economic growth. These ...

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    Country Report

    Country Report

    Mobile Phones in Colombia

    Oct 2020

    Smartphones are rapidly being regarded as essential products throughout the world, offering a vast array of information and entertainment apps which make businesses and consumers more efficient and offer portable entertainment which can be integrated...

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    Country Report

    Country Report

    Home Audio and Cinema in Colombia

    Oct 2020

    All products within home audio and cinema were already suffering declining unit sales in 2018/2019 and the COVID-19 epidemic is only accelerating this. Many Colombians are following global trends and replacing these products with more modern and ...

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    Country Report

    Country Report

    Home Video in Colombia

    Oct 2020

    Although consumers are staying at home more and consuming more content, the economic uncertainty around the COVID-19 pandemic is leaving many reluctant to buy big-ticket items such as new televisions or home audio and cinema as they would rather save...

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    Country Report

    Country Report

    Wearable Electronics in Colombia

    Oct 2020

    Wearable electronics remained at the early adoption stage in Colombia in 2019, being perceived as premium devices. Moreover, in response to ongoing consumer price sensitivity, low-priced brands such as Diggro, Kingwear, Tigers, Mymobile and MyWigo ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Oct 2020

    Latin America’s economy will fall sharply in 2020 due to the containment measures of dealing with the Coronavirus (COVID-19). The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their ...

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    Country Report

    Country Report

    Alcoholic Drinks in Colombia

    Sep 2020

    As a result of COVID-19, the on-trade channel will be negatively affected by quarantines and legal restrictions on opening, with consumers shifting to the off-trade channel as a result. On-trade sales of popular categories in wine, such as Champagne ...

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    Country Report

    Country Report

    Spirits in Colombia

    Sep 2020

    The spirits category was stagnant in 2019, impacted by the strong decline of aguardiente. This represented the largest category, but was affected by changes in consumer preferences, with a switch towards standard/economy whisky. The latter has ...

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    Country Report

    Country Report

    Beer in Colombia

    Sep 2020

    Prior to COVID-19, there was a price war between Bavaria SA and Bogotá Beer Co SA (BBC). There was also evidence of changes in consumption habits, with migration from wine and aguardiente towards beer, along with increasing consumer interest in ...

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    Country Report

    Country Report

    Wine in Colombia

    Sep 2020

    In 2019 the performance of wine continued to be influenced by the tax hike that occurred in 2017. The increase led to a reduction in the offer, mainly in premium segments. This caused consumers to switch to cheaper brands when making off-trade ...

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    Country Report

    Country Report

    Cider/Perry in Colombia

    Sep 2020

    In 2019 cider/perry continued to see negative growth in volume sales. New consumers simply were not interested in the category in significant numbers. This was due not only to lack of education regarding cider in the country, but also strong price ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Colombia

    Jul 2020

    While smokeless tobacco prices are too prohibitive to be successfully introduced beyond a very small niche segment, and there is a lack of culture for the products themselves in Colombia, it is left for e-vapour products and heated tobacco to ...

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    Country Report

    Country Report

    Tobacco in Colombia

    Jul 2020

    Cost-cutting has naturally been on consumers’ minds amid widespread job losses in Colombia as a result of the pandemic. However, reducing purchases of tobacco has been avoided by many smokers given the habitual and addictive elements of smoking, with...

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    Country Report

    Country Report

    Cigarettes in Colombia

    Jul 2020

    Philip Morris International Inc closed its manufacturing facilities in Colombia in 2019. With this move it is expected to continue with its international decentralisation strategy and brand unification. The closure of the last major tobacco ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Colombia

    Jul 2020

    In 2019, prices for imported cigars, cigarillos and smoking tobacco increased due to weaker local currency. Local manufacturers were also affected as most of the tobacco leaves used in smoking tobacco production are imported. The quality of the ...

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