Colombia

Colombians are becomingly increasingly concerned about their health, with sugar intake the focus of attention. This explains the strong demand for reduced sugar carbonates, which continued to see dynamic double-digit growth in current value terms in ...

There were no major developments seen in organic beverages in Colombia at the end of the review period, with organic coffee the only significant product type. Organic coffee fresh coffee remained the dominant category, partly due to a much lower ...

Since the government forced salt manufacturers to add iodine to prevent thyroid-related conditions, the local market has embraced fortification. This practice has become so common that it is more of a commodity than a form of differentiation or ...

Driven by the health and wellness trend consumers in Colombia are paying increasing attention to what they put into their bodies. Consumers are also becoming better informed about ways to stay healthy and as such are taking a preventative approach to...

Backed by an improving economy, health and wellness (HW) beverages and packaged food saw stronger current value growth in 2019 compared to the previous year. A relatively low rate of inflation and low interest rates encouraged consumer spending while...

Free from dairy products, especially free from lactose dairy, dominates free from packaged food. Free from lactose milk registered by far the highest sales in 2019 while free from lactose yoghurt was the most dynamic category. According to trade ...

Consumer awareness about the fat content of packaged food is still somewhat limited, and there is still confusion around the difference between so-called good fats and bad fats. Fat is generally perceived negatively, with many consumers remaining ...

NH high fibre food remained the largest area of NH packaged food in 2019. There was growing noise in the media towards the end of the review period regarding the importance of consuming enough fibre, with experts advising an intake of at least 25g of...

Despite an improving economy and rising disposable income the demand for organic packaged food remained limited to a small base of higher income consumers in Colombia’s larger cities, such as Bogota. This is largely due to the prohibitively high ...

When it comes to fortification the main focus within FF beverages is on vitamins and minerals and fibre. Attempts to add ingredients for other health reasons are very limited. FF bottled water has seen some small brands like Agua Viel offering FF ...

Colombia’s economy is heavily based on production and export of vegetable and mineral commodities. As the country is prone to various natural hazards, the risk is evident not only to the agricultural sector but also to energy production. Currently, ...

Microwaves registered a decline in retail volume terms in 2019, perceived by consumers as a non-essential household appliance. Even though Colombians in urban areas are leading increasingly hectic lives, low sales of pre-prepared food indicate that ...

2019 was a year of growth for freestanding large cooking appliances, but built-in large cooking appliances held a larger volume share despite seeing less growth than its freestanding counterparts. Overall, large cooking appliances saw more moderate ...

Consumer access to credit is improving thanks to retailers’ store credit cards which are focused on providing access to discounted offerings via hypermarkets and online channels. As a result, more consumers are investing in air treatment products, ...

Dishwashers remain a niche product due to several cultural factors, and as such dishwashers continues to see only moderate volume growth in 2019. Traditionally, Colombians prefer to hand-wash dishes with dishwashers being considered non-essential for...

Colombia experienced a tumultuous few years during the review period, as political turmoil and extreme weather conditions saw a rise in energy prices and VAT amid an economic slump. Consumer appliances saw a sharp decline in growth. However, from ...

Small cooking appliances will undergo a significant degree of premiumisation over the forecast period. Demand for high-end coffee machines will be driven by aspirational purchases, as consumers switch to pod coffee machines. Competition in pod coffee...

The move towards high-efficiency laundry appliances continues as manufacturers strive to meet current guidelines regarding minimal energy and resources consumption. Consumer demand and pressure from environmental lobbyists are helping to determine ...

Sales of personal care appliances continue to benefit from Colombia’s improving economic performance. Even during periods of economic slowdown, personal care appliances tend to perform reasonably well, as Colombian consumers strive to maintain an ...

The Ministry of Health reports that over half of the adult population in Colombia suffers from obesity and Colombians are in general becoming more sedentary and hence susceptible to diabetes and heart disease. As the link between nutrition and health...