Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Country Report

    Country Report

    Cigarettes in Colombia

    Jul 2019

    The fight against cigarettes by the government and anti-tobacco lobbies in Colombia continues to intensify. This includes tight regulations over bans in public places, restrictions on advertising, regulations regarding displays in retail stores and ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Colombia

    Jul 2019

    Smoking cigars in Colombia is not a deeply rooted tradition, with the exception of some older men living in the Caribbean region. Despite the country having some production of cigars in Santander, most are exported to foreign markets where they are ...

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    Country Report

    Country Report

    Tobacco in Colombia

    Jul 2019

    In 2018 volume sales of tobacco continued to decline. While there was no change to regulations covering advertising, health warnings on packaging and the smoking ban during the year, the effects of a 100% increase in tax implemented in the previous ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Colombia

    Jul 2019

    E-vapour products continued to register rapid growth in 2018. Much of this trend was underpinned by the development of a vaping culture in Colombia, mainly in large urban centres where specialised bricks-and-mortar stores have expanded. The entrance ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Latin America

    Jun 2019

    Digital development in Latin America will bring new possibilities to the region and increase connectivity for most countries, but the region as a whole still has work to do to improve, lagging behind more developed regions and taking advantage of the...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Latin America

    Jun 2019

    Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

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    Future Demographic

    Future Demographic

    Colombia in 2030: The Future Demographic

    Jun 2019

    Positive natural change will continue to be the only driver of population growth in Colombia up to 2030. Rapid growth in older age groups, alongside a declining child population, mean that Colombia will continue to be one of the older regional ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Colombia

    Jun 2019

    As the economy is progressing, with expected 3% real GDP growth in 2019, and the purchasing power of consumers is growing, the baby and child-specific products category is anticipated to perform well. Parents typically continue to make child-related ...

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    Country Report

    Country Report

    Bath and Shower in Colombia

    Jun 2019

    Although the Colombian economy started to post a stronger performance in 2018, consumers remain cautious and are choosing products that offer the best cost-benefit ratio, and those brands that are offering promotions, multipacks and deals such as ...

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    Country Report

    Country Report

    Colour Cosmetics in Colombia

    Jun 2019

    Colour cosmetics is projected to increase in value terms at current prices over the forecast period, with all categories expected to see positive performances. Colour cosmetics is benefiting from growing interest in, and access to social media ...

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    Country Report

    Country Report

    Deodorants in Colombia

    Jun 2019

    Colombian consumers awareness of hygiene is high, and with rising disposable incomes, they are able to afford personal care products that could be perceived as aspirational. The deodorants and antiperspirants category has recently been delivering ...

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    Country Report

    Country Report

    Depilatories in Colombia

    Jun 2019

    Depilatories is projected to see stagnation in value terms at constant 2018 prices over the forecast period, due to the maturity of the category. It is also expected that more women will use permanent hair removal solutions and aesthetics services. ...

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    Country Report

    Country Report

    Fragrances in Colombia

    Jun 2019

    There was a major shift in the Colombian fragrances category during the review period, with slower growth for mass fragrances compared with premium. The share of mass fragrances is predicted to continue to fall over the forecast period, as consumes ...

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    Country Report

    Country Report

    Hair Care in Colombia

    Jun 2019

    Hairdressers’ and beauty salons number around 35,000 establishments in Colombia. The great majority are small independent businesses located in residential areas. Colombian women pay a lot of attention to the appearance of their hair, and to beauty ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Colombia

    Jun 2019

    Over the forecast period, drugstores and hard discounters will continue to gain traction among consumers in mass beauty and personal care. In the past, these channels had a negligible presence, as they were not considered traditional outlets for ...

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    Country Report

    Country Report

    Men's Grooming in Colombia

    Jun 2019

    Traditional men’s grooming categories, such as men’s shaving, men’s deodorants and men’s fragrances are more mature, with higher penetration thanks to a wider availability of products specifically targeting men’s needs. They are set to continue to ...

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    Country Report

    Country Report

    Oral Care in Colombia

    Jun 2019

    Consumers continue to seek products offering good value for money when purchasing oral care items. Leading players have sought to offer economy pack types, multipacks, and four-for-the-price-of-three promotions and other discounts to stimulate ...

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    Country Report

    Country Report

    Beauty and Personal Care in Colombia

    Jun 2019

    Beauty and personal care continued to post a positive performance in 2018, despite a challenging environment. The lingering effects of the economic slowdown continued to impact consumer behaviour, but sales nevertheless recorded marginally higher ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Colombia

    Jun 2019

    Within premium beauty and personal care, premium facial care has the best prospects for growth in value terms. As consumers are taking a more proactive approach towards their facial routines and have more information sources available to compare ...

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    Country Report

    Country Report

    Skin Care in Colombia

    Jun 2019

    Facial care is by far the largest category within skin care, and saw strong current value growth in 2018. Acne treatments, and moisturisers and treatments were the fastest growing categories. Facial care’s positive performance can be attributed to ...

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