Colombia

Colombia’s travel industry is in the process of post-pandemic normalisation in 2022. In recent years the country’s government has focused efforts to attract travellers and to improve tourism infrastructure, with tax benefits allowing for the…

Though booking offline is rising in 2022 it will not recover by the end of the forecast period, for either travel intermediaries offline or direct suppliers offline. Booking online, however, is doing much better, with travel intermediaries online…

Even though most categories are expected to see positive current value growth in 2022, the category overall decreases. Rebound for dermatological segments such as topical, vaginal antifungals, antiparasitic/lice and haemorrhoid treatments was seen,…

Volume sales of milk Formula in Colombia contracted during 2022 in a continuation of the negative sales trends seen in the category since 2019.. This can be attributed not only to the country’s declining birth rate, but also the impact of educational…

The volume of sales of wireless speakers accounts for the lion’s share in portable players in 2022, and growth in wireless speakers leads and drives overall growth. All other product areas are in decline. This is partly attributed to the fact that…

Volume sales in headphones overall are declining in Colombia in 2022, with a varied performance throughout. TWS earbuds and wireless headbands are rising as wired and wireless earphones fall. The latter two product areas are still larger than the…

While chocolate and sugar confectionery packaging was badly hit by the pandemic in 2020, gum packaging suffered a collapse in its unit volumes, which almost halved year on year. While demand for gum packaging had already been in steady decline prior…

Sun care saw a strong recovery in 2021 after taking heavy losses in 2020 following the outbreak of COVID-19. Companies continued to market sunscreen as another essential step in daily skin care routines, with claims such as preventing age spots and…

The COVID-19 crisis forced convenience stores operators to shift the focus of their offer. Prior to the COVID-19 outbreak, convenience stores players primarily focused on targeting last minute demand for food such as snacks, drinks and prepared food…

Overall inbound and outbound flows are rising fast in Colombia in 2022, as are domestic tourism flows, in both business and leisure tourism. All are still falling short of pre-pandemic levels in terms of number of trips, however, though domestic…

More time than ever is being spent on electronic devices, such as computers, phones, TVs and tablets, straining eyes and causing irritation, dryness and tiredness. Pollution is also triggering dry eye symptoms amongst more consumers who have taken a…

At the end of 2021, Colombia was at the gates of the fourth wave of COVID-19 infections, with consumers learning how to live with the virus. According to Asobares (Colombian Bar and Pub Association), the sector remains in “recovery mode” and it…

By the end of 2022, Qatar will host the 22nd FIFA World Cup. This time, Colombia did not qualify among the four (sometimes five) countries that represent South America in this tournament. Nevertheless, Colombian people are huge fans of football and…

While April 2021 saw the re-imposition of mobility restrictions in Colombia, with the country seeing a rise in COVID-19 cases and slow progress in the vaccination campaign during the year, as well as social unrest, the economy began to recover in the…

In 2022 growth is slowing down from 2021’s rebound when chocolate confectionery surged out of negative figures as pandemic-related restrictions relaxed. Prices are rising in response to global inflationary pressures and scarcity of raw materials.…

Sanitary protection witnessed a revival of its fortunes in 2021 following a difficult 2020 during which strict lockdowns undermined volume sales. This positive trend was evident in all three sanitary protection categories, with pads and liners…

Homeshopping has been significantly impacted by the expansion of e-commerce in recent years, as online shopping also provides consumers with the convenience of ordering from home and having products delivered, but offers access to a broader range of…

In Colombia, the consumption of hot drinks is strongly rooted in the local culture, with coffee consumption in particular regarded as an essential element of the lifestyles of very many people, providing a solid platform for robust demand and ongoing…

Only a partial recovery was recorded in sales of bottled water in Colombia during 2021 after strong sales declines were recorded in the category during 2020. Indeed, throughout the year demand remained suppressed in the major categories of carbonated…

Hotels overall is rising in terms of room nights, number of rooms and sites/outlets in 2022, though has not yet reached pre-COVID-19 levels. Budget, mid-market, luxury and upscale hotels have all been rising in terms of sites/outlets since the…