Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Pet care in Colombia continues to display robust growth in 2022, despite the strong increase in prices, mainly in pet food. High prices are caused by the global supply chain, and, additionally in Colombia, the devaluation of the exchange rate has…
Demand for oral care continued to grow in 2021 with many of these products forming an essential part of consumers’ daily oral care routines. Increased hygiene concerns continued to propel volume sales in 2021, although this was offset by prevailing…
Retail tissue started to show a return to normality in 2021 after the first year of the COVID-19 pandemic had been characterised by irregular consumption in households adapting to mobility restrictions during lockdowns. Several categories maintained…
Menswear registered a strong recovery in 2021, after the slump in value sales caused by the lockdowns in 2020. With society gradually opening up in 2021 and men returning to the office, as well as often working from home for some days of the week,…
After four years of declines, purchases of dishwashing products boomed during the COVID-19 pandemic as consumers were forced to cook and eat at home during the long periods of home seclusion. In addition, as consumers were told to work remotely…
In 2021, free from packaged food continued to portray healthy growth, in large part driven by growth in demand for free from dairy products, free from dairy milk in particular. The growth in demand observed in 2021 was lower than that in the previous…
Packaging unit volumes of flexible aluminium/plastic, thin wall plastic containers and folding cartons used in butter and spreads recorded strong growth in both 2020 and 2021. Butter benefitted from its healthy image and was boosted by the home…
In Colombia, growth in the pet cat population remains strong, showing faster rates in 2022 compared to growth in the pet dog population. The independence of cats, as they are self-sufficient, and the fact that they require less space makes them ideal…
Skin care saw strong sales in current value terms in 2021, albeit continuing to decline in retail volume terms. Value growth was supported by increasing consumer interest in skin health, with consumers showing a willingness to pay more for products…
Deodorants saw a significant recovery in current value terms in 2021 as consumers started to spend more time outside the home compared to 2020 with this helping to generate renewed demand. The demand for deodorants with a clinical positioning…
Womenswear registered a healthy recovery after the slump in spending in 2020, as with women confined to home to a large extent, there was not much interest in buying clothes. In 2021, with society opening up and women out and about again, there was…
Sportswear registered a strong recovery in 2021, driven by renewed focus on health and wellness, new exercise routines adopted in lockdowns, and above all, the casualisation of dress codes as consumers are rethinking their wardrobes and opting for…
Footwear registered a strong recovery in 2021, as with society opening up, consumers needed footwear to commute and socialise. In addition, with footwear experiencing more wear and tear, it needed to be replaced more often. All the same, footwear was…
Unlike other apparel, accessories benefitted from the pandemic, as face masks became a necessity and with many people opting for reusable cloth face masks, accessories registered double-digit value growth in 2020. In 2021, with people have already…
In the first year of the pandemic, retail value sales witnessed a decline in retail value sales whilst retail volume sales notably grew. This is because laundry care products were VAT exempt encouraging consumers stockpile laundry care goods. In…
Consumers continued to value bleach for its disinfectant, stain remover, and sanitising properties during the COVID-19 pandemic, with the product becoming one of the most valued and versatile items on household shelves. The low retail price of bleach…
Chained warehouse clubs represents a relatively novel model in the Colombian market, with only one significant player: PriceSmart. The business model, which involves paid membership of the club, saw good initial growth, suggesting that Colombian…
The COVID-19 pandemic hit vending hard across captive, semi-captive and non-captive environments. The closure of workplaces and educational establishments halted sales through vending machines in these locations, as well as significantly reducing…
While hypermarkets seek to innovate and draw customers by improving the shopping experience and discounters do so by their value offer, supermarkets have not been able to establish a clear strategy. In response to the growing number of discounters,…
The first months of 2021 saw the gradual reopening for retail stores, but a stay-at-home order remained in effect, while there were also capacity restrictions in place for retail outlets. In May all restrictions were lifted, and retail outlets were…