Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sun care was the best performing beauty and personal care product in 2022. In spite of high inflation caused by factors such as continuing global supply disruptions and local currency devaluation, sun care registered double-digit current and constant…
Inflation was a significant factor in Colombia in 2022, as in spite of higher oil prices, as a result of the Ukrainian war, which benefitted Colombian oil exports, other factors such as global supply constraints and currency depreciation, led to…
Pet care is set to experience a challenging year in 2023 mainly due to increases in raw material prices. In 2022, the growing trend of pet ownership slowed down with pet owners already beginning to look for new strategies to deal with the rising…
The main chained players made a strong commitment to the express and convenience formats. Thus, Almacenes Éxito and Cencosud Colombia launched express formats and made strong investments to generate an offer coalescing indulgence, convenience and…
Retail value sales of retail tissue recorded double-digit growth in 2022, but this strong value increase was largely due to inflationary pressures. Overall, increases in the cost of raw materials, shipping costs, labour wages and energy led to…
After sales skyrocketed in 2020 and 2021, hand dishwashing recorded a flat level of volume sales in 2022. Heightened sales during the previous years were due to the outbreak of COVID-19, where consumers became preoccupied with health and hygiene,…
Overall, fragrances registered a significant fall in volume sales. However, that masks a story of two halves. Performance for mass fragrances was bleak, with a double-digit fall in volume sales. On the other hand, premium fragrances registered a…
Sales of pet products are anticipated to continue seeing solid if slowing growth in 2023. There has been a rapid increase in the number of pets, mainly dogs and cats, and many households have more than one cat or, as more frequently, a cat and a dog,…
After a long process in which the company filed for bankruptcy, and after several salvage attempts, the Superintendency of Companies ruled the judicial liquidation of Mercadería’s Justo & Bueno brand. While a salvage plan could still be established,…
Due to the outbreak of COVID-19, strong volume growth was recorded in surface care. Surface care products with antibacterial formulations and multipurpose cleaners performed exceptionally well during 2020 and 2021, due to the practicality and…
Polishes continued to record a declining trend in retail volume sales in 2022, with many consumers considering polishing to be a time-consuming chore, with consumers opting for more convenient products to maintain floors. Furniture and metal polishes…
In 2022, companies within home insecticides did not see their prices rise significantly; an opposing trend to what has been observed in other home care categories. As such, while price hikes negatively impacted retail volume sales in other areas, all…
High inflation in goods and services is the most relevant issue to impact the performance of home care in 2022.
Air care is among the most negatively impacted categories in 2022, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. As such, air care products suffered from being viewed as…
Pantyliners saw a deceleration in volume sales growth during 2022. Amid an inflationary scenario, women were much more mindful of their spending and prioritised basic necessities, such as towels, a category which saw healthy growth in both retail…
Inflation was a significant factor in Colombia in 2022, as in spite of higher oil prices, as a result of the Ukrainian war, which benefitted Colombian oil exports, other factors such as global supply constraints and currency depreciation, led to…
Wipes has been amongst the strongest performing tissue and hygiene categories in recent years, as the convenience it provides has chimed with the priorities of busy consumers and, during the pandemic in particular, it has resonated with rising…
Skin care was one of the best performing beauty and personal care products in 2022. In spite of high inflation caused by factors such as continuing global supply disruptions and local currency devaluation, which made imports in particular more…
Inflation was a significant factor in Colombia in 2022, as in spite of higher oil prices, as a result of the Ukrainian war, which benefitted Colombian oil exports, other factors such as global supply constraints and currency depreciation led to…
Despite being a small category and one where the competition is not highly fragmented, cat treats and mixers is seeing ongoing rapid growth in Colombia. Brands such as Ciao, from Inaba Pet Food Co Ltd, are responsible for this performance, because…