Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Microwaves in Colombia

    Jan 2020

    Microwaves registered a decline in retail volume terms in 2019, perceived by consumers as a non-essential household appliance. Even though Colombians in urban areas are leading increasingly hectic lives, low sales of pre-prepared food indicate that ...

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    Large Cooking Appliances in Colombia

    Jan 2020

    2019 was a year of growth for freestanding large cooking appliances, but built-in large cooking appliances held a larger volume share despite seeing less growth than its freestanding counterparts. Overall, large cooking appliances saw more moderate ...

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    Air Treatment Products in Colombia

    Jan 2020

    Consumer access to credit is improving thanks to retailers’ store credit cards which are focused on providing access to discounted offerings via hypermarkets and online channels. As a result, more consumers are investing in air treatment products, ...

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    Dishwashers in Colombia

    Jan 2020

    Dishwashers remain a niche product due to several cultural factors, and as such dishwashers continues to see only moderate volume growth in 2019. Traditionally, Colombians prefer to hand-wash dishes with dishwashers being considered non-essential for...

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    Consumer Appliances in Colombia

    Jan 2020

    Colombia experienced a tumultuous few years during the review period, as political turmoil and extreme weather conditions saw a rise in energy prices and VAT amid an economic slump. Consumer appliances saw a sharp decline in growth. However, from ...

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    Small Cooking Appliances in Colombia

    Jan 2020

    Small cooking appliances will undergo a significant degree of premiumisation over the forecast period. Demand for high-end coffee machines will be driven by aspirational purchases, as consumers switch to pod coffee machines. Competition in pod coffee...

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    Home Laundry Appliances in Colombia

    Jan 2020

    The move towards high-efficiency laundry appliances continues as manufacturers strive to meet current guidelines regarding minimal energy and resources consumption. Consumer demand and pressure from environmental lobbyists are helping to determine ...

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    Personal Care Appliances in Colombia

    Jan 2020

    Sales of personal care appliances continue to benefit from Colombia’s improving economic performance. Even during periods of economic slowdown, personal care appliances tend to perform reasonably well, as Colombian consumers strive to maintain an ...

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    Food Preparation Appliances in Colombia

    Jan 2020

    The Ministry of Health reports that over half of the adult population in Colombia suffers from obesity and Colombians are in general becoming more sedentary and hence susceptible to diabetes and heart disease. As the link between nutrition and health...

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    Vacuum Cleaners in Colombia

    Jan 2020

    The review period saw a concerted effort from manufacturers to push consumers to buy powerful vacuum cleaners. However, as with most consumer appliances, the demand is instead shifting towards energy-efficient models as the simplest way to reduce ...

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    Refrigeration Appliances in Colombia

    Jan 2020

    Towards the end of the review period, the Colombia government reduced VAT on both refrigeration appliances and washing machines. The reduction from 19% to 5% covers appliances that fall within the lower price brackets and is part of a concerted ...

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    Carbonates in Colombia

    Dec 2019

    In 2019, carbonates continued to recover from its strong volume sales dip in 2017, with growth remaining steady after returning in 2018. Manufacturers were dynamic in terms of promotional activities in-store, offering multipacks of family-sized ...

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    Soft Drinks in Colombia

    Dec 2019

    In 2019 overall soft drinks volume sales posted moderately accelerated off-trade volume growth compared with the previous year, boosted by population growth and rising disposable incomes amid an improving economy. Sales also picked up from 2018 ...

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    Energy Drinks in Colombia

    Dec 2019

    After several years of sustained growth at high rates, energy drinks reached maturity in the middle of the review period in Colombia, and growth is not expected to return to double-digit levels. In 2019, the category barely grew, driven by economy ...

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    Asian Speciality Drinks in Colombia

    Dec 2019

    There are currently no sales of Asian speciality drinks in Colombia and there are no signs that this situation will change over the forecast period....

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    Juice in Colombia

    Dec 2019

    Over the past several years, consumers’ preferences regarding juice have been changing, with people moving away from juice drinks (up to 24% juice), and slowly making the transition to nectars and 100% juice. In 2019, healthier consumption campaigns ...

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    RTD Tea in Colombia

    Dec 2019

    RTD tea once enjoyed strong growth even though Colombia is a cafetero country and was highly appreciated by consumers who considered it as a healthier alternative to carbonates. Nevertheless, the category was strongly affected not only by adverse ...

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    Concentrates in Colombia

    Dec 2019

    In 2019, concentrates continued to decline steadily in retail volume sales terms. This negative trend began in 2017, stimulated and sustained not only by adverse weather conditions, but also by the popular alternatives available such as tap water or ...

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    Sports Drinks in Colombia

    Dec 2019

    Sports drinks continued its recovery in volume sales in 2019, while value sales recorded a smaller rise. Amidst a difficult macroeconomic environment, consumers have become sensitive to prices, particularly for non-essential products, in regard to ...

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    RTD Coffee in Colombia

    Dec 2019

    In Colombia, the consumption of RTD coffee remains at low levels and retail volume sales fell for the third consecutive year in 2019. Availability is somewhat limited, with the beverages being present mainly in some branches of hypermarkets such as ...

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