Colombia

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down ...

Sweet biscuits, snack bars and fruit snacks is seeing small positive growth again in 2021, after experiencing declines in sales in 2020. Products within sweet biscuits, snack bars and fruit snacks are highly dependent on on-the-go sales and, as such,...

Chocolate confectionery is rebounding in 2021, after falling into negative figures across all sub-categories in 2020 due to impacts from COVID-19 throughout the year. Tablets is demonstrating the most robust growth, with only boxed assortments still ...

Ice cream and frozen desserts fared reasonably well over the time of the pandemic, managing to remain in marginally positive value growth in 2020, albeit falling into small negative figures in volume terms. In 2021, value has again increased and ...

Sugar confectionery has displayed a rather poor performance over the review period, with steep declines seen in 2020 due to restrictions caused by the event of COVID-19. In particular, the cancellation of Halloween celebrations caused sales of sugar ...

Despite the fact that gum is rebounding strongly in 2021, compared to the steep declines seen in 2020 due to impacts from COVID-19, the category was seeing negative figures in years prior to the pandemic. The category’s existing weakness meant that ...

Savoury snacks is bouncing back in 2021 after being impacted by pandemic restrictions in 2020 and declining into negative figures. The primary reason for the decline in sales in 2020 was limited movement of consumers leading to fewer on-the-go ...

E-vapour products recorded triple-digit current value growth in 2020, driven by the dominant non cig-a-like closed system. Its increasing popularity has been driven by a significant pricing strategy from leading player Vype Colombia including ...

Demand for cigarettes sold through legal channels witnessed further declines in 2020 as the category continued on its negative growth trajectory. While smoking prevalence amongst the adult population is slowly dropping due to various health awareness...

Cigars and cigarillos were negatively impacted by the pandemic and subsequent restrictions implemented by the government in an attempt to control the spread of the virus. The distribution of these products is dominated by tobacco specialists and ...

While overall tobacco recorded positive current value growth in 2020, the dominant category of cigarettes experienced further declining volume sales, in a continuation of a trend from the review period, as ongoing price rises have placed pressure on ...

There is no data to support the presence of tobacco free oral nicotine in Colombia such as nicotine pouches. There is no data available to suggest that tobacco free oral nicotine will enter Colombia over the forecast period....

Wine saw total volume sales grow during 2020. The category saw on-trade sales decline dramatically as the COVID-19 pandemic led to restaurant closures and, even once restrictions were relaxed in September, consumption of alcoholic drinks was only ...

The performance of RTDs during 2020 was strongly impacted by the COVID-19 pandemic. The largest category, spirit-based RTDs, experienced the most marked decline, largely because of its exposure to the on-trade channel which was severely impacted by ...

Cider consumption is extremely limited in Colombia. The offer of brands is limited in retail channels, and many consumers are being more attracted to the wine category, in which they can find a broad array of brands at affordable prices available at ...

The Colombian market witnessed a decline in total alcoholic drinks volumes in 2020 as efforts to curb the spread of COVID-19 had a severe negative impact on sales through consumer foodservice channels. Not only did on-trade sales suffer during the ...

Whiskies maintained strong growth during the COVID-19 pandemic, with low-priced brands making a significant contribution. The dynamism of off-trade volumes was able to more than compensate for the loss of sales through on-trade due to ...

In terms of off-trade sales, beer was less impacted by the COVID-19 crisis than other areas of alcoholic drinks in 2020, as the category’s low price and low alcohol content make it suitable for home consumption. Beer purchases made at independent ...

Couples with one or two children and extended family households are set to continue dominating in Colombia over 2021-2040, while single person households are set to record robust growth given an ageing population and changing lifestyle choices. ...

COVID-19 negatively impacted beauty and personal care in 2020, with double-digit value decline. With retail outlets closed for parts of the year and many consumers suffering a fall in disposable incomes due to the economic fallout of COVID-19, retail...