Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Strategy Briefing

    Strategy Briefing

    Business Dynamics in Latin America

    Apr 2020

    Latin America has great potential for investment, yet still faces severe issues with government instability, widespread corruption and terrorism. The region also has high tax rates deterring potential investment, however, continues improving systems ...

    US$1,325
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    Country Report

    Country Report

    Convenience Stores in Colombia

    Apr 2020

    After many years of growth from a low base, convenience stores turned to current value decline in 2019, despite a continued slow rise in the number of outlets. Stagnation appears to be setting in for players in the channel. The initial dynamism ...

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    Country Report

    Country Report

    Supermarkets in Colombia

    Apr 2020

    Supermarkets continued to witness current value growth in 2019, despite only seeing marginal growth in outlet numbers. Amidst the strong offer in modern grocery retailing, players in supermarkets realised that they could not just offer the same ...

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    Country Report

    Country Report

    Retailing in Colombia

    Apr 2020

    Retailing continued to see current value growth in 2019, although the rate of increase was the slowest seen in the review period as household consumption slowed. Towards the end of the review period retailing in Colombia 2019 showed a progressive ...

    US$2,100
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    Country Report

    Country Report

    Traditional Grocery Retailers in Colombia

    Apr 2020

    Traditional grocery retailers continued to see surprisingly strong current value growth in 2019, along with a slight rise in outlet numbers. These outlets remain crucial in the local retail environment and are particularly popular amongst ...

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    Country Report

    Country Report

    Variety Stores in Colombia

    Apr 2020

    Although variety stores continued to see current value growth and a slow rise in outlet numbers in 2019, it remained a very small channel. Colombians perceive variety stores as outlets from which to buy cheap bric-a-brac, whose low prices practically...

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    Country Report

    Country Report

    Warehouse Clubs in Colombia

    Apr 2020

    Warehouse clubs saw another year of double-digit current value growth in 2019. This is a relatively novel retail model in Colombia, represented only by PriceSmart. The business model of paying membership to be part of the club has seen good growth in...

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    Country Report

    Country Report

    Department Stores in Colombia

    Apr 2020

    Department stores saw a second year of strong current value growth in 2019, along with new outlet openings. These stores are extending their proposals to incorporate the strengths of other retail channels, which contributed to growth. Therefore, as ...

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    Country Report

    Country Report

    E-Commerce in Colombia

    Apr 2020

    E-commerce continued to experience impressive double-digit current value growth in Colombia in 2019. Sales were boosted by greater internet penetration throughout the country. Improved internet access by operators, combined with the free service ...

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    Country Report

    Country Report

    Electronics and Appliance Specialist Retailers in Colombia

    Apr 2020

    Electronics and appliance specialist retailers continued to see current value growth in 2019, although this was lower than the rates seen at the beginning of the review period. Such outlets are increasingly acting as “confidence centres”, where ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Colombia

    Apr 2020

    In 2019, apparel and footwear specialist retailers saw higher current value growth than was seen in the previous three years, despite only a small rise in outlet numbers and despite the rising competition. In Colombian culture, consumers want to find...

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    Country Report

    Country Report

    Food and Drink E-Commerce in Colombia

    Apr 2020

    Consumer demand for food and beverages will continue to grow through different channels over the forecast period. This will be driven by increasing household consumption and growing demand for products with higher levels of sophistication. However, ...

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    Country Report

    Country Report

    Mobile E-Commerce in Colombia

    Apr 2020

    The use of mobile phones continues to grow each year amongst the Colombian population, especially smartphones, which has reached over 100% penetration. This growth in user numbers confirms that the penetration of mobile communications in the country ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Colombia

    Apr 2020

    Multibrand beauty specialist retailers such as Fedco and La Riviera are suffering from the rise of specialised chains, such as Cromantic and Blind in colour cosmetics, Bella Piel in skin care and L’Occitane in bath products. These brands are ramping ...

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    Country Report

    Country Report

    Vending in Colombia

    Apr 2020

    Although the vending culture is still underdeveloped, the channel saw a third year of double-digit current value growth in 2019, continuing to gain strength in Colombia and surpassing the expectations of most companies. The rapid installation of ...

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    Country Report

    Country Report

    Hypermarkets in Colombia

    Apr 2020

    Hypermarkets saw only slow current value growth in 2019, due to the consumer preference for more convenient and smaller formats which are closer to consumers, such as discounters and forecourt retailers. Of all the players in hypermarkets, only ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in Colombia

    Apr 2020

    Home and garden specialist retailers saw a strong current value decline in 2019, due to the fall in sales seen by home improvement and gardening stores. The main factor in the decline was the devaluation of the Colombian peso against other exchange ...

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    Country Report

    Country Report

    Homeshopping in Colombia

    Apr 2020

    Homeshopping returned to current value decline in 2019. The main traditional communication channel for homeshopping in Colombia was television, which was an ideal medium to use for the promotion and sale of products. However, its use has become ...

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    Country Report

    Country Report

    Discounters in Colombia

    Apr 2020

    Discounters continued to be by far the most dynamic grocery retail channel in Colombia in current value terms in 2019, with such outlets appealing to both low- and high-income consumers. One factor that created the ideal platform to boost the ...

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    Country Report

    Country Report

    Direct Selling in Colombia

    Apr 2020

    Direct selling continued to see steady moderate current value growth in 2019. This is a channel that is characterised by requiring personal contact through networking, and is locally referred to as a “people business”. However, players in direct ...

    US$990
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