Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Hostels, especially those in more remote areas of the country, are embracing current tourism trends by catering to the evolving preferences of backpackers. Beyond just accommodation, hostels are incorporating experiences that immerse travellers in…
2022 into 2023 has been difficult for consumer electronics in Colombia, with a contraction in both volume and current value sales. Internal and external factors influenced shrinkage in many categories. Among the most significant was the fact that,…
Recent figures from the Food Chamber of the National Association of Businessmen of Colombia (Andi) suggest a robust ice cream consumption rate in Colombia, with an annual per capita intake of 3.4 litres recorded in December 2022. Crucial to this…
Beer sales have been accelerating in Colombia over the review period, and this is reflected in the improvement in per capita consumption. Colombians tend to be heavy drinkers especially at weekends, but this pattern is shifting towards more moderate…
During the review period, retail volume sales of cigarettes experienced a significant decline, which can be attributed to the overall reduction in smoking prevalence. However, in 2022, volume sales increased, although they did not reach pre-pandemic…
Overall, fragrances registered a significant fall in volume sales. However, that masks a story of two halves. Performance for mass fragrances was bleak, with a double-digit fall in volume sales. On the other hand, premium fragrances registered a…
Sales of pet products are anticipated to continue seeing solid if slowing growth in 2023. There has been a rapid increase in the number of pets, mainly dogs and cats, and many households have more than one cat or, as more frequently, a cat and a dog,…
After a long process in which the company filed for bankruptcy, and after several salvage attempts, the Superintendency of Companies ruled the judicial liquidation of Mercadería’s Justo & Bueno brand. While a salvage plan could still be established,…
Due to the outbreak of COVID-19, strong volume growth was recorded in surface care. Surface care products with antibacterial formulations and multipurpose cleaners performed exceptionally well during 2020 and 2021, due to the practicality and…
Polishes continued to record a declining trend in retail volume sales in 2022, with many consumers considering polishing to be a time-consuming chore, with consumers opting for more convenient products to maintain floors. Furniture and metal polishes…
In 2022, companies within home insecticides did not see their prices rise significantly; an opposing trend to what has been observed in other home care categories. As such, while price hikes negatively impacted retail volume sales in other areas, all…
High inflation in goods and services is the most relevant issue to impact the performance of home care in 2022.
Air care is among the most negatively impacted categories in 2022, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. As such, air care products suffered from being viewed as…
The occurrence of dry eye in Colombia is on the rise, with an estimated 35% to 40% of the population experiencing this condition, although official statistics are unavailable. The emergence of new habits during the pandemic and post-pandemic period,…
Digestive remedies has been amongst the most dynamic categories within OTC. With people back to their normal routines, which include an increase in the frequency of eating out of the home, they have been more prone to suffer from bloating, reflux, or…
At the end of 2022, the national government approved a visa for digital nomads, allowing foreigners to work remotely or offer their services from Colombia. This visa enables them to reside in the country while engaging in remote work for up to 24…
Retail volume sales of home video declined in 2023, as local consumers faced significant constraints on household spending in the wake of rising inflation and low economic growth. Additionally, in the 12 months from March 2022 to March 2023, the…
Chocolate confectionery in Colombia is undergoing a revival, exhibiting encouraging signs of both retail value and volume growth in 2023. Nonetheless, progress is set to be relatively subdued - a result of persisting consumer habits of staying…
During the review period, retail volume sales of cigarettes declined significantly due to the overall reduction in smoking prevalence, with a two-point decrease in the prevalence rate from 2017 to 2022. This shift can be attributed to increasing…
Pantyliners saw a deceleration in volume sales growth during 2022. Amid an inflationary scenario, women were much more mindful of their spending and prioritised basic necessities, such as towels, a category which saw healthy growth in both retail…