Colombia
Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030
Strategy Briefing
Spirits in Latin America
Mar 2019
With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...
Country Report
Asian Speciality Drinks in Colombia
Mar 2019
There are currently no sales of Asian speciality drinks in Colombia and there are no signs that this situation will change over the forecast period....
Country Report
Bottled Water in Colombia
Mar 2019
During 2018, bottled water registered the best performance within soft drinks. Increasing concerns about healthier lifestyles that include increased water intake, along with companies offering lower prices per litre through different presentations ...
Country Report
Carbonates in Colombia
Mar 2019
After a strong decline in sales in 2017, carbonates saw a better year in 2018, with sales returning to positive rates. The dynamism of manufacturers with strong promotional activities in-store with the offer of multipacks of family-sized bottles with...
Country Report
Concentrates in Colombia
Mar 2019
In 2018, concentrates continued with the negative trend from 2017, not only affected by the adverse weather conditions registered during 2017 and part of 2018, but despite their affordability, have also been threatened by other alternatives such as ...
Country Report
Energy Drinks in Colombia
Mar 2019
After five years of sustained growth at high rates, energy drinks has reached maturity in Colombia, and growth is not expected to continue displaying double-digit levels. In 2018, the category barely grew, driven by economy brands, which have been ...
Country Report
Juice in Colombia
Mar 2019
Over the past two years, consumers’ preferences regarding juice have been changing, with consumers moving away from products with low fruit content of less than 2%, and slowly making the transition to nectars and juice drinks of higher fruit content ...
Country Report
Soft Drinks in Colombia
Mar 2019
After a difficult 2017, in which almost all soft drinks categories were negatively impacted by adverse weather conditions, economic slowdown and increased VAT, in 2018 overall soft drinks volume observed low but positive growth with the off-trade ...
Country Report
RTD Coffee in Colombia
Mar 2019
In Colombia, consumption of RTD coffee remains at low levels and dropped significantly in volume and value terms in 2018. Availability is somewhat limited, being present mainly in some stores of hypermarkets such as Éxito, Carulla, Jumbo and ...
Country Report
RTD Tea in Colombia
Mar 2019
RTD tea once enjoyed strong growth and was highly appreciated by consumers that considered it as a healthier alternative to carbonates. Nevertheless, the category was strongly affected not only by adverse weather conditions during 2017 and 2018, but ...
Country Report
Sports Drinks in Colombia
Mar 2019
After a negative 2017, sports drinks saw recovery in volume sales in 2018, but a decline in values sales. Amidst a difficult macroeconomic environment, consumers have become sensitive to prices particularly for non-essential products, when it comes ...
Country Report
Apparel Accessories in Colombia
Mar 2019
Growth in apparel accessories over the forecast period is expected to be driven by the rise of personal style, the desire to keep pace with latest fashion trends pushed by fast fashion brands and growing disposable incomes after a difficult 2017; ...
Country Report
Childrenswear in Colombia
Mar 2019
Childrenswear value sales are expected to grow, driven by the increases in dual-income households and a better economic climate in Colombia over the forecast period. During a tough 2017, consumer attitudes towards spending on children’s clothes ...
Country Report
Footwear in Colombia
Mar 2019
According to official sources, Colombians are increasing their average number of shoe purchases, which currently stands between two and three pairs per capita each year. The decision taken by governmental institutions to reinforce policies – ...
Country Report
Hosiery in Colombia
Mar 2019
As Colombians’ awareness of the benefits of exercise increases, functional hosiery will favour non-sheer hosiery, which is expected to record a strong performance over the review period. No-show socks remain a popular product in this category, worn ...
Country Report
Jeans in Colombia
Mar 2019
In 2017, jeans, a stable and mature category, registered retail volume declines due to the reduced purchasing power and economic uncertainty consumers experienced during the same period, causing them to postpone replacing their jeans until the ...
Country Report
Menswear in Colombia
Mar 2019
Menswear growth can be attributed to changing consumer attitudes towards masculinity and style. Male consumers are expected to pay more attention to their physical appearance and thus be more willing to spend on high-quality apparel, especially when ...
Country Report
Apparel and Footwear in Colombia
Mar 2019
In 2017, retail volume sales of apparel and footwear sales recorded a significant fall due to loss of consumer confidence when the VAT increase became effective at the beginning of the year and forced consumers to be more cautious about their ...
Country Report
Sportswear in Colombia
Mar 2019
Facing high obesity rates – 57% of the adult population – Colombia continues its transition towards healthy living trends, boosting sales of functional performance wear. According to industry sources, sales of healthy packaged food products alone ...
Country Report
Womenswear in Colombia
Mar 2019
International fast fashion companies reinforce athleisure as the latest trend, but even though it is a reality in the Colombian market, local manufacturers are betting on more functional and stylish apparel as Colombian women like a dynamic ...
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