Colombia

COVID-19 negatively impacted beauty and personal care in 2020, with double-digit value decline. With retail outlets closed for parts of the year and many consumers suffering a fall in disposable incomes due to the economic fallout of COVID-19, retail...

While baby and child-specific products suffered an overall current value decline in 2020, the decline was not as severe as for many other beauty and personal care products. Nonetheless, parents were forced to tighten their belts and many consumers ...

Bath and shower was the best performer in 2020, with healthy current value growth, which was higher than in 2019. Consumers focused on hygiene due to COVID-19 and with people spending large amounts of time at home, they were prepared to spend money ...

Depilatories suffered a decline in current value sales and volume in 2020, as women spent significant periods of time at home. However, though overall there was a decline in volume sales, hair removers/bleaches actually recorded an increase in volume...

Skin care was negatively affected by COVID-19 in 2020, with current value decline. However, it was not as affected as other beauty and personal care products, such as colour cosmetics. With women wearing much less make-up due to spending significant ...

Oral care was largely unaffected by COVID-19 in 2020 and in what is a mature product are, there was a slight increase in current value sales. All the same, with many consumers suffering a decline in disposable incomes, consumers were price sensitive ...

Colour cosmetic was one the most severely affected product areas, due to COVID-19. Overall current sales fell by nearly a third. With women spending significant lengths of time at home, they spent much less on make-up and instead prioritised skin ...

Premium personal and beauty care was the biggest casualty from COVID-19, with sharp value decline in 2020, that was in marked contrast to its healthy double-digit current value growth in 2019. Premium beauty and personal care products are mainly ...

Overall hair care registered a decline in current value sales in 2020, due to COVID-19. However, performance was not uniform across product areas and certain products performed relatively well. With hair salons closed for parts of the year, ...

Mass beauty and personal care products suffered value decline in 2020, though not as steep a decline as premium beauty and personal care. During the strict lockdown, mass beauty and personal care had the advantage of having much wider availability ...

Men’s grooming was negatively affected by COVID-19 in 2020, with double-digit value decline. With men working from home for the most part and little opportunity for socialising, men shaved significantly less and many men opted to grow beards. In ...

Fragrances was severely affected by COVID-19 in 2020, with current value sales falling by almost a quarter. As people were forced to spend significant amounts of time at home, there was much less demand for fragrances. Also, with many people ...

Sun care was decimated by COVID-19, with current value sales falling by over a quarter. This was in marked contrast to its robust performance in 2019. With people spending less time in the outdoors due to lockdown, there was less demand. However, the...

Deodorants were negatively affected by COVID-19, but not as much as other product areas. All the same, there was less demand, as people moved around less. Deodorants is a mature product area and value growth has been quite limited over the review ...

In 2021, Colombia will continue to display faster growth rates in cat food compared to dog food and this trend was accelerated in 2020 due to the COVID-19 pandemic. Adoptions of homeless cats and purchases saw rapid increase throughout 2020 and this ...

Dog food is the largest product area within pet food in Colombia and will see slowed growth in 2021 after performing so well in response to the COVID-19 pandemic. This comes as no surprise as the growth witnessed in 2020 was artificially boosted and ...

In 2021 overall, pet products will see slowed current value growth, however this will only be due to stabilisation after the artificially boosted performance witnessed in 2020. Pet products largely benefited from the COVID-19 pandemic in 2020 due to ...

Pet care will perform well in 2021, however current value sales will slow in comparison with 2020 as post pandemic stabilisation occurs. Throughout 2020, long quarantines encouraged many Colombians to adopt or purchase pets, namely dogs and cats, as ...

Prior to the pandemic, demand for other pet food was decreasing in Colombia, a trend that will continue in 2021. One of the main reasons is the falling ownership levels of small mammals like hamsters, birds, fish or reptiles with many consumers ...

With declines in Mexico and Argentina, two of the biggest markets, as well as many other countries in the region, laundry care in Latin America will see only modest growth in 2020, driven primarily by a strong performance in Brazil. More frequent ...