Colombia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Colombia StatisticsConsumer Lifestyles in ColombiaColombia Country BriefingsFuture Demographics: Colombia in 2030

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    Strategy Briefing

    Strategy Briefing

    Lodging in Latin America

    Dec 2018

    Lodging in Latin America continues to grow surpassing the different socio-economic factors and challenges that have affected its performance in recent years. Mexico and Brazil are the preferred destinations, dominating sales of the top ten companies....

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    Country Report

    Country Report

    Analgesics in Colombia

    Dec 2018

    Analgesics remained the largest category within OTC consumer health in Colombia in 2018. Analgesics is a mature category, so its growth is driven by innovation, specialisation and quality. New technologies applied by the main players have resulted in...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Colombia

    Dec 2018

    The Colombian economy saw consistent growth towards the end of the review period. This economic development was also linked with vehicle purchases and with declining air quality. These issues have contributed to the growth of cough, cold and allergy ...

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    Country Report

    Country Report

    Dermatologicals in Colombia

    Dec 2018

    Dermatologicals has traditionally been surrounded by social stigmas, especially around vaginal and topical antifungals. However, in 2018, this stigma continued to be less relevant, along with increasing confidence in these products to address minor ...

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    Country Report

    Country Report

    Dietary Supplements in Colombia

    Dec 2018

    In 2018, dietary supplements showed consistent growth, driven by Colombians’ prevention attitude. Cardiovascular disease, along with joint and bone ailments, are seen as the principal causes for non-healthy ageing, which can also be prevented by ...

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    Country Report

    Country Report

    Digestive Remedies in Colombia

    Dec 2018

    Colombians are increasingly suffering stress-related digestive disorders such as heartburn, indigestion, constipation, diarrhoea and Irritable Bowel Syndrome (IBS). These illnesses are being addressed by OTC medication due to the self-awareness ...

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    Country Report

    Country Report

    Eye Care in Colombia

    Dec 2018

    The increasing usage of digital devices has resulted in a growing number of minor eye complaints in Colombia, including dry and tired eyes, especially amongst the younger generation, which has greater exposure to tablets, smartphones and computers. ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Colombia

    Dec 2018

    Herbal/traditional products was affected by the decline of herbal/traditional tonics, caused by its high prices. Despite this performance by tonics, herbal/traditional products recorded low positive growth in 2018, as Colombians tend to consider ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Colombia

    Dec 2018

    Smoking prevalence in Colombia continued to decline over the last four years of the review period, communicated to the government by the World Health Organization. Colombians are becoming increasingly aware of the negative effects that smoking can ...

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    Country Report

    Country Report

    Consumer Health in Colombia

    Dec 2018

    Consumer health in Colombia continued to record positive growth in 2018. Value added tax was introduced by the government in 2017, affecting prices in certain industries. Consumer health was no exception, as mainly low- to mid-income consumers were ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Colombia

    Dec 2018

    In 2018, paediatric analgesics such as acetaminophen and ibuprofen continued to lead the category, since parents have traditionally considered these ingredients safe and effective. Despite the economic slowdown in 2018, parents did not switch to ...

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    Country Report

    Country Report

    Sleep Aids in Colombia

    Dec 2018

    Although there is no official information about sleeping disorders in Colombia, it is believed that between 40-60% of the population have sleeping problems. Some of the reasons include apnoea, weight problems, snoring and occasional insomnia as a ...

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    Country Report

    Country Report

    Sports Nutrition in Colombia

    Dec 2018

    Colombians are becoming increasingly conscious about self-care and wellbeing. Not only are athletes and bodybuilders interested in protein-based diets, but Colombians are becoming increasingly aware of protein as a macronutrient, and how this ...

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    Country Report

    Country Report

    Vitamins in Colombia

    Dec 2018

    Although Colombians continued to show an increasing interest in self-care and prevention, purchasing vitamins that can prevent serious health problems in the long term is not a priority for them. This can be attributed to the high costs of regular ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Colombia

    Dec 2018

    The Colombian Government promoted physical activity and healthy habits, supporting nationwide campaigns, complemented with strict regulations on advertising and availability of some food and beverages in educational institutions....

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    Country Report

    Country Report

    Wound Care in Colombia

    Dec 2018

    The maturity of wound care has led to steady growth, considering that Colombians tend to purchase wound care when needed rather than stocking up at home. This situation is unlikely to change dramatically over the forecast period, with value growth at...

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    Country Report

    Country Report

    Packaged Food in Colombia

    Dec 2018

    Driven by regulation, demand trends and the strategies of packaged food manufacturers, local packaged food players are looking to turn towards more active development of healthy products. New nutritional labelling regulations, which are currently ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Colombia

    Nov 2018

    Packaged flat bread is mainly represented by arepas (a flat bread made of ground maize dough or cooked flour) and tortillas in Colombia. However, although arepas are more popular and traditional, tortillas recorded dynamic growth, driven by an ...

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    Country Report

    Country Report

    Breakfast Cereals in Colombia

    Nov 2018

    Hot cereals and muesli and granola recorded the strongest retail value growth in 2018. Both are considered as healthier options among breakfast cereals and their positive performances were supported by this perception. Although having cereals for ...

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