Colombia

Microwaves registered a decline in retail volume terms in 2019, perceived by consumers as a non-essential household appliance. Even though Colombians in urban areas are leading increasingly hectic lives, low sales of pre-prepared food indicate that ...

2019 was a year of growth for freestanding large cooking appliances, but built-in large cooking appliances held a larger volume share despite seeing less growth than its freestanding counterparts. Overall, large cooking appliances saw more moderate ...

Consumer access to credit is improving thanks to retailers’ store credit cards which are focused on providing access to discounted offerings via hypermarkets and online channels. As a result, more consumers are investing in air treatment products, ...

Dishwashers remain a niche product due to several cultural factors, and as such dishwashers continues to see only moderate volume growth in 2019. Traditionally, Colombians prefer to hand-wash dishes with dishwashers being considered non-essential for...

Colombia experienced a tumultuous few years during the review period, as political turmoil and extreme weather conditions saw a rise in energy prices and VAT amid an economic slump. Consumer appliances saw a sharp decline in growth. However, from ...

Small cooking appliances will undergo a significant degree of premiumisation over the forecast period. Demand for high-end coffee machines will be driven by aspirational purchases, as consumers switch to pod coffee machines. Competition in pod coffee...

The move towards high-efficiency laundry appliances continues as manufacturers strive to meet current guidelines regarding minimal energy and resources consumption. Consumer demand and pressure from environmental lobbyists are helping to determine ...

Sales of personal care appliances continue to benefit from Colombia’s improving economic performance. Even during periods of economic slowdown, personal care appliances tend to perform reasonably well, as Colombian consumers strive to maintain an ...

The Ministry of Health reports that over half of the adult population in Colombia suffers from obesity and Colombians are in general becoming more sedentary and hence susceptible to diabetes and heart disease. As the link between nutrition and health...

The review period saw a concerted effort from manufacturers to push consumers to buy powerful vacuum cleaners. However, as with most consumer appliances, the demand is instead shifting towards energy-efficient models as the simplest way to reduce ...

Towards the end of the review period, the Colombia government reduced VAT on both refrigeration appliances and washing machines. The reduction from 19% to 5% covers appliances that fall within the lower price brackets and is part of a concerted ...

In 2019, carbonates continued to recover from its strong volume sales dip in 2017, with growth remaining steady after returning in 2018. Manufacturers were dynamic in terms of promotional activities in-store, offering multipacks of family-sized ...

In 2019 overall soft drinks volume sales posted moderately accelerated off-trade volume growth compared with the previous year, boosted by population growth and rising disposable incomes amid an improving economy. Sales also picked up from 2018 ...

After several years of sustained growth at high rates, energy drinks reached maturity in the middle of the review period in Colombia, and growth is not expected to return to double-digit levels. In 2019, the category barely grew, driven by economy ...

There are currently no sales of Asian speciality drinks in Colombia and there are no signs that this situation will change over the forecast period....

Over the past several years, consumers’ preferences regarding juice have been changing, with people moving away from juice drinks (up to 24% juice), and slowly making the transition to nectars and 100% juice. In 2019, healthier consumption campaigns ...

RTD tea once enjoyed strong growth even though Colombia is a cafetero country and was highly appreciated by consumers who considered it as a healthier alternative to carbonates. Nevertheless, the category was strongly affected not only by adverse ...

In 2019, concentrates continued to decline steadily in retail volume sales terms. This negative trend began in 2017, stimulated and sustained not only by adverse weather conditions, but also by the popular alternatives available such as tap water or ...

Sports drinks continued its recovery in volume sales in 2019, while value sales recorded a smaller rise. Amidst a difficult macroeconomic environment, consumers have become sensitive to prices, particularly for non-essential products, in regard to ...

In Colombia, the consumption of RTD coffee remains at low levels and retail volume sales fell for the third consecutive year in 2019. Availability is somewhat limited, with the beverages being present mainly in some branches of hypermarkets such as ...