Megatrends
Categories
Filters
Megatrends
Experience More in the Next Normal: Brand Activism as Differentiator
Jul 2021
Experience More was among the megatrends most heavily impacted by the Coronavirus (COVID-19) pandemic. However, consumers’ desire for the experiential did not fade, instead it transferred online to digital platforms like Zoom and Fortnite. ...
Megatrends in Germany
Jul 2021
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in Germany...
Megatrends in Spain
Jun 2021
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Spain....
Megatrends in Hong Kong, China
Jun 2021
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus Megatrends and insights as to how each trend has manifested in Hong ...
Megatrends in Japan
Jun 2021
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus Megatrends and insights as to how each trend has manifested in Japan...
Megatrends in South Korea
Jun 2021
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in South ...
Megatrends in Italy
Jun 2021
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Italy....
Megatrends in China
Jun 2021
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in China...
Megatrends
Innovation and the “New Core”: What to Expect in 2021
Mar 2021
With 2021 billed as the year the global economy pivots from pandemic to recovery, consumers and brands have much to look forward to. Growing vaccination rates paired with pent-up demand for real life experiences are likely to lead to opportunities ...
Megatrends
From Sustainability to Purpose: Refocus on the Planet
Mar 2021
With the UN Climate Change conference (COP26) to be held in Glasgow, 2021 is set to be an important year to tackle environmental risks. While the strong focus on social issues during 2020 will prevail in 2021, the environmental side will emerge ...
Megatrends
The Coronavirus Era: The Future of Where and How Consumers Shop
Mar 2021
As time passes, the disruptive effects of the COVID-19 pandemic on shopping habits will become less pronounced. As the world moves into a “new normal”, however, the retail landscape will be reshaped by several long-term drivers that will remain well ...
Megatrends
Wellness Redefined: Fostering Wellbeing Through Digitalisation and Technology
Feb 2021
In the context of a mass migration to digital, the need to support wellness routines through technology is being reinforced. From preventative health and personalised nutrition to emotional support and virtual replication of out-of-home activities, ...
Megatrends
Hometainment: Building the Post-Covid Experiential Home
Feb 2021
With vaccines offering a potential light at the end of the tunnel, the post-COVID-19 era is slowly coming into focus. This report highlights those elements of hometainment that are likely to persist one year into the pandemic. Whilst socialising and ...
Megatrends
COVID-19 Survey: 2020, A Year in Review
Jan 2021
As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during 2020 in response to the Coronavirus (COVID-19) pandemic, while also looks ahead to predict...
Megatrends
Megatrends in Action 2020: Healthy Living
Dec 2020
This Megatrends in Action report identifies corporate responses to shifts in consumer values and behaviour in one of our focus Megatrends, Healthy Living. It provides exemplar case studies in 40 global markets to help identify opportunities the trend...
Megatrends in Malaysia
Dec 2020
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in ...
Megatrends in Russia
Dec 2020
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Russia....
Megatrends
The Coronavirus Era: The “New Normal” and Generational Shifts
Nov 2020
The impact of the “new normal”, such as economic and climate insecurity, wellness concerns and digital reliance (and intrusion) are being felt by all, regardless of age, but how are the older generations viewing the post-lockdown world compared to ...
Megatrends in Poland
Nov 2020
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Poland....
Megatrends
The Coronavirus Era: The “New Normal” – Why Nothing Will be Normal
Nov 2020
How are consumers and companies reacting to the slowing down that comes post-lockdown? To the shifts in occasions whereby all paths lead to the home? To the pandemic-induced focus on health (and emotional wellness), the recession-induced focus on ...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More