Megatrends

This report looks at how the Middle Class Retreat megatrend has evolved over the last 12 months, how developments in the drivers of megatrends have impacted this megatrend, and explores future scenarios and implications for business....

This report looks at how the Premiumisation megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends – shifting economic power, technology, population change, environmental shifts and pressures, and changing ...

To stay ahead of changing consumer preferences and values, companies must embrace megatrend analysis. To do this accurately, it is important to recognise the full picture and have a clear understanding of the social, economic, technological and ...

Experience More in the Moment focuses on how brands are creating multisensory, interactive experiences to transform brand interactions to engage with consumers on a more emotional level. Exploring new forms of marketing, product innovation and ...

The rise of Asia Pacific as the world’s leading consumer market is reshaping the way brands are approaching premiumisation as a strategy. While authenticity, affordable luxury and a durable emotional connection are vital elements in Asia, as they are...

China’s major cities have undergone their market development and now it is the turn of the country’s mid-sized cities to face the spotlight. Rising incomes are perpetuating the emergence of a middle class, which is keen to embrace Western lifestyles ...

Facing one of the most significant obesity crises and highest urbanisation rates globally, Latin America is yet to fully embrace the healthy living concept, both in terms of business manifestations and consumer lifestyle shifts. An extreme disparity ...

Experience More in Asia Pacific: How Brands are Delivering an Enhanced Consumer Experience looks at how brands are responding to the Asian consumers’ desire to try the next big thing. Brands are employing an array of tools including the senses, ...

Shopping Reinvented reflects how economic and technological shifts have rewritten the shopper journey holistically. Today, shopping is a journey, the purpose of which is not just buying, but relationship-building. This report examines how local ...

Connected consumers in Asia Pacific have embraced connectivity, and in particular the ubiquity of the mobile device – more so than other regions. In fact, many turn first to a handheld device for an array of purposes across lifestyle, social and ...

Companies are advancing the circular economy by simplifying product design, using recycled content, offering spare parts, providing manuals and repair platforms and moving from products to services. With increasing awareness of environmental issues ...

Even as the economies of North America have recovered from the global financial crisis, the long-term outlook remains weak while the middle class continues to struggle to maintain their economic status. The middle class mindset, values and priorities...

With the rising importance of emerging markets, increasing interest in frontier markets, and fears over advanced economy stagnation, the global economy has witnessed a paradigm shift. These changing dynamics play a powerful role in driving the most ...

As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...

There is dramatic change underway in consumers’ values, as they put less emphasis on traditional transaction “value” based consumption and focus more on personal “values”. This shift in what is important to consumers plays a powerful role in driving ...

Plastic, an influential part of modern society, is under scrutiny for its polluting presence in the global environment. There are visible and invisible pollutants. Greater awareness and growing ethical concerns about plastic waste is evident with ...

Shifting Market Frontiers: Africa Rising explores developments in Africa, a diverse frontier market and the opportunities for investment across industries and differing consumer income levels....

Mobile serves as the most relevant instrument to reach consumers. Digital engagement, and the ecosystems designed to support it, are mission critical in providing a universal method for engaging consumers. This report focuses on shopping apps and ...

Connected consumers are a product of their environment, their homes and cities are part of the story. Today there is very clear evidence that connectivity most notably in the context of transport infrastructure is due for major disruption. The ...

Healthy habits in the home form an intrinsic part of the preventative health movement and the holistic view towards health-aligned lifestyles. Consumers’ recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, ...