Megatrends

As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...

Plastic, an influential part of modern society, is under scrutiny for its polluting presence in the global environment. There are visible and invisible pollutants. Greater awareness and growing ethical concerns about plastic waste is evident with ...

Shifting Market Frontiers: Africa Rising explores developments in Africa, a diverse frontier market and the opportunities for investment across industries and differing consumer income levels....

Connected consumers are a product of their environment, their homes and cities are part of the story. Today there is very clear evidence that connectivity most notably in the context of transport infrastructure is due for major disruption. The ...

Healthy habits in the home form an intrinsic part of the preventative health movement and the holistic view towards health-aligned lifestyles. Consumers’ recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, ...

Experience More – Digital Toolkit looks at how technology is used by brands to provide an enhanced customer experience, putting the consumer at the heart of the matter and providing a seamless product/service delivery. Brands are experimenting with ...

Trading Up, Trading Down is an effective way for the squeezed middle class to continue enjoying things that are important to them without breaking their limited budget. This report provides insights into the priorities, motivations and emotions that ...

Discussions of premiumisation as a concept are often rooted in perceptions from the late 1990s and early 2000s, when many markets saw a surge in demand for products offering a upgrade in terms of price, quality, and sophistication. However, the ...

This report highlights the eight most influential food trends shaping the food industry in 2018. With Euromonitor International’s Megatrends Framework as its core, the report ranks the megatrends from most to least important, while showcasing some of...

Growing income, increasing health awareness and pollution are the critical intrinsic and extrinsic factors underpinning the impact of the healthy living megatrend on consumer appliances. To address respiratory, diet and skin healthcare, new features ...

As modern life complicates the daily routine, consumers increasingly report the elevated importance of saving time. An enormous opportunity exists for companies to leverage the shopper journey as a method for addressing this consumer challenge. An...

A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

This is a report about foodservice and premiumisation. This is not a report about premium foodservice concepts. Instead, it is an exploration of the many ways brands in nearly every industry can (and do) use foodservice - and the ethos of foodservice...

IoT is deepening the connectivity consumers are subjected to. We are heading towards an era where everyday decisions previously based on human intuition and experience are replaced by algorithms and machine learning, as AI is increasingly deployed to...

In their continuing struggle to maintain their economic status ever since the 2008-2009 global financial crisis, middle classes in developed countries focus on obtaining the most value for money and optimising their limited resources. The search for ...

The Asian market is as important as ever. Half of global growth in consumer expenditure will originate in the region in the coming years. As a result, Asia Pacific will attract growing attention from global companies, for many of which Asia will ...

Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

Consumers demand experiences, a reality which has spread not just to the products and services they buy, but also to the purchase transaction itself. This briefing explores the evolving influence of the “experience more” megatrend on consumer ...

The recent past has seen enormous population changes including rapid urbanisation, accelerating migration and population ageing. These changes are set to continue in the future with far-reaching implications. They play a powerful role in driving the ...