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The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce
Aug 2020
With Coronavirus forcing consumers to spend more time at home, food and drink brands must look to serve a whole host of occasions in a new space, while salvaging efforts at premiumisation as restaurant and other away-from-home spending collapses. ...
Megatrends
From Sustainability to Purpose: New Values Driving Purpose-led Innovation
Jul 2020
This report explores how the Coronavirus pandemic is affecting consumer values, influencing their behaviour, and how this is accelerating purpose-lead innovation across all industries. Combining data from consumer and industry surveys with inspiring ...
Megatrends
Coronavirus Pandemic to Rewrite the Future of Businesses
Jul 2020
The Coronavirus (COVID-19) survey tracks the sentiment, preparedness, impact, reaction and future measures taken by businesses in light of the COVID-19 pandemic, and also predicts consumers’ shifts in behaviour using insights from 4,812 professionals...
Megatrends
The Coronavirus Era: Where and How Consumers Shop
Jun 2020
Consumer spending is undergoing unprecedented levels of channel shift due to the COVID-19 crisis. These shifts require significant operational and strategic changes for companies to meet the new needs of consumers. In some cases, companies are ...
Megatrends
The Coronavirus Era: Wellness Redefined
Jun 2020
The Coronavirus (COVID-19) era has disrupted “business as usual” for companies producing consumer goods and providing consumer services. Wellness resonates well with consumers looking to cope with the emotional, health and financial insecurities ...
Megatrends
The Coronavirus Era: From Sustainability to Purpose
Jun 2020
Sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns to a more holistic approach that aims to create social, environmental and economic value. The Coronavirus (COVID-19) outbreak has merely accelerated the ...
Megatrends
The Coronavirus Era: “The New Normal” - What is here to Stay?
Jun 2020
How will consumers work, shop, eat, drink, play in post-lockdown society? Further, what are the impacts of social distancing and home seclusion? What fears will linger and how will that shape consumption? The new normal will include reduced ...
Megatrends
Ethical Living in Australia
Jun 2020
In 2019, 46% of Australians stated they try to have a positive impact on the environment through their everyday actions. While making purchasing decisions, the ethical Australian consumer focuses on four elements: Eco-production, Animal welfare, ...
Megatrends
The Coronavirus Era: Innovation and the New Core
Jun 2020
The Coronavirus (COVID-19) Era has disrupted “business as usual” for companies producing consumer goods and providing consumer services. This has led to rapidly changing operating and consumer environments and left the appetite for experimentation ...
Megatrends
The Coronavirus Era: “Hometainment” and the New Experiential Consumer
Jun 2020
While Coronavirus (COVID-19) lockdown restrictions are easing in many markets, many activities, from concerts to bars to cosmetics counters, are likely to remain off-limits for months to come. This is driving a vast shift in spending, creating new ...
Megatrends
The Impact of Coronavirus on Megatrends
Jun 2020
The coronavirus (COVID-19) pandemic has disrupted consumers’ lives across the globe and effectively shut down most economies. The severity of the crisis will have a long-lasting effect but how long the crisis lasts will be a key determinant on if and...
Megatrends
Shopping Reinvented: Breathing New Life to Retail in Australia
Jun 2020
Retail is fast-moving and fierce, with new domestic and international entrants constantly challenging existing stores. Retailers need to create and match experiences and moments from the start of shoppers’ journey to the end, and to succeed it is ...
Megatrends
Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot
Feb 2020
Faced with the climate emergency, consumers seek out experiences that resonate with their values. Across the home, shopping and travel, brands offer fun experiences, but most importantly, are guilt free when it comes to social, environmental and ...
Megatrends
The Future of the Middle Class
Feb 2020
The Middle Class Retreat megatrend has very broad relevance to businesses across a wide range of industries. Having started in developed countries, the Middle Class Retreat megatrend and its associated trends will increasingly manifest themselves in ...
Megatrends
How Ageing Population and Rising Longevity Drive Megatrends
Jan 2020
Population ageing and longer lifespans are shifting consumer demand and interests. With evolving lifestyles and growing spending power, silver consumers are becoming a more significant driver of megatrends. They are, for example, embracing healthy ...
Megatrends
Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing
Jan 2020
This report looks at the interplay of two megatrends: Connected Consumers and Shopping Reinvented in relation to the overlapping trend of influencer marketing. Social media networks arose out of the same pervasiveness of the internet that drives ...
Megatrends
Shifting Market Frontiers: State of Play 2019
Sep 2019
The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...
Strategy Briefing
Megatrends, Sponsorships and Activation Strategies in Sports
Aug 2019
Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...
Megatrends
Experience More: State of Play 2019
Jun 2019
This report looks at how the Experience More megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, population change, environmental shifts and pressures and changing ...
Megatrends
Shopping Reinvented: State of Play 2019
Jun 2019
This report looks at how the Shopping Reinvented megatrend has evolved during the last 12 months. It examines the impact of developments in the key drivers of megatrends – shifting economic power, technology, population changes, environmental shifts ...
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