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Megatrends
Understanding the Five Drivers Shaping Megatrends
Jan 2019
To stay ahead of changing consumer preferences and values, companies must embrace megatrend analysis. To do this accurately, it is important to recognise the full picture and have a clear understanding of the social, economic, technological and ...
Megatrends
Experience More: In the Moment
Jun 2018
Experience More in the Moment focuses on how brands are creating multisensory, interactive experiences to transform brand interactions to engage with consumers on a more emotional level. Exploring new forms of marketing, product innovation and ...
Megatrends
Premiumisation in Asia Pacific: Tracking a New Affluent Class
Jun 2018
The rise of Asia Pacific as the world’s leading consumer market is reshaping the way brands are approaching premiumisation as a strategy. While authenticity, affordable luxury and a durable emotional connection are vital elements in Asia, as they are...
Megatrends
Shifting Market Frontiers in China: Mid-sized Cities Boom
Jun 2018
China’s major cities have undergone their market development and now it is the turn of the country’s mid-sized cities to face the spotlight. Rising incomes are perpetuating the emergence of a middle class, which is keen to embrace Western lifestyles ...
Megatrends
Healthy Living in Latin America: Evolving Consumer and Business Landscape
Jun 2018
Facing one of the most significant obesity crises and highest urbanisation rates globally, Latin America is yet to fully embrace the healthy living concept, both in terms of business manifestations and consumer lifestyle shifts. An extreme disparity ...
Megatrends
Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience
Jun 2018
Experience More in Asia Pacific: How Brands are Delivering an Enhanced Consumer Experience looks at how brands are responding to the Asian consumers’ desire to try the next big thing. Brands are employing an array of tools including the senses, ...
Megatrends
Shopping Reinvented in Latin America: Evolving Expectations and Opportunities
Jun 2018
Shopping Reinvented reflects how economic and technological shifts have rewritten the shopper journey holistically. Today, shopping is a journey, the purpose of which is not just buying, but relationship-building. This report examines how local ...
Megatrends
Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life
Jun 2018
Connected consumers in Asia Pacific have embraced connectivity, and in particular the ubiquity of the mobile device – more so than other regions. In fact, many turn first to a handheld device for an array of purposes across lifestyle, social and ...
Megatrends
Ethical Living in Western Europe: Advancing to a Circular Economy
Jun 2018
Companies are advancing the circular economy by simplifying product design, using recycled content, offering spare parts, providing manuals and repair platforms and moving from products to services. With increasing awareness of environmental issues ...
Megatrends
Middle Class Retreat in North America: Where do Opportunities Lie?
Jun 2018
Even as the economies of North America have recovered from the global financial crisis, the long-term outlook remains weak while the middle class continues to struggle to maintain their economic status. The middle class mindset, values and priorities...
Megatrends
Shifting Economic Power as a Megatrend Driver
May 2018
With the rising importance of emerging markets, increasing interest in frontier markets, and fears over advanced economy stagnation, the global economy has witnessed a paradigm shift. These changing dynamics play a powerful role in driving the most ...
Strategy Briefing
Megatrends in Latin America Retailing
May 2018
As economic conditions in Latin America stabilise and improve, spending will begin to recover and retailers will need to rethink their value propositions for consumers with more acquisitive power. Retailers will need to think beyond price about how ...
Megatrends
Changing Values As a Megatrend Driver
Apr 2018
There is dramatic change underway in consumers’ values, as they put less emphasis on traditional transaction “value” based consumption and focus more on personal “values”. This shift in what is important to consumers plays a powerful role in driving ...
Megatrends
Ethical Living: Plastic - Lose It or Re-Use It?
Mar 2018
Plastic, an influential part of modern society, is under scrutiny for its polluting presence in the global environment. There are visible and invisible pollutants. Greater awareness and growing ethical concerns about plastic waste is evident with ...
Megatrends
Shifting Market Frontiers: Africa Rising
Mar 2018
Shifting Market Frontiers: Africa Rising explores developments in Africa, a diverse frontier market and the opportunities for investment across industries and differing consumer income levels....
Megatrends
Shopping Reinvented: Mobile App Features that Drive Discovery, Engagement and Sales
Mar 2018
Mobile serves as the most relevant instrument to reach consumers. Digital engagement, and the ecosystems designed to support it, are mission critical in providing a universal method for engaging consumers. This report focuses on shopping apps and ...
Megatrends
Connected Consumers: Future Mobility, Home and City
Mar 2018
Connected consumers are a product of their environment, their homes and cities are part of the story. Today there is very clear evidence that connectivity most notably in the context of transport infrastructure is due for major disruption. The ...
Megatrends
Healthy Living: Home As Health Hub
Mar 2018
Healthy habits in the home form an intrinsic part of the preventative health movement and the holistic view towards health-aligned lifestyles. Consumers’ recognition of health detriments associated with lack of sleep, unhealthy kitchen practices, ...
Megatrends
Experience More: Digital Toolkit
Mar 2018
Experience More – Digital Toolkit looks at how technology is used by brands to provide an enhanced customer experience, putting the consumer at the heart of the matter and providing a seamless product/service delivery. Brands are experimenting with ...
Megatrends
Middle Class Retreat: Trading Up, Trading Down
Mar 2018
Trading Up, Trading Down is an effective way for the squeezed middle class to continue enjoying things that are important to them without breaking their limited budget. This report provides insights into the priorities, motivations and emotions that ...
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