Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Megatrends

Megatrends

Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot

Feb 2020

Faced with the climate emergency, consumers seek out experiences that resonate with their values. Across the home, shopping and travel, brands offer fun experiences, but most importantly, are guilt free when it comes to social, environmental and ...

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Megatrends

Megatrends

The Future of the Middle Class

Feb 2020

The Middle Class Retreat megatrend has very broad relevance to businesses across a wide range of industries. Having started in developed countries, the Middle Class Retreat megatrend and its associated trends will increasingly manifest themselves in ...

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Megatrends

Megatrends

How Ageing Population and Rising Longevity Drive Megatrends

Jan 2020

Population ageing and longer lifespans are shifting consumer demand and interests. With evolving lifestyles and growing spending power, silver consumers are becoming a more significant driver of megatrends. They are, for example, embracing healthy ...

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Megatrends

Megatrends

Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing

Jan 2020

This report looks at the interplay of two megatrends: Connected Consumers and Shopping Reinvented in relation to the overlapping trend of influencer marketing. Social media networks arose out of the same pervasiveness of the internet that drives ...

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Megatrends

Megatrends

Shifting Market Frontiers: State of Play 2019

Sep 2019

The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

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Strategy Briefing

Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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Megatrends

Megatrends

Experience More: State of Play 2019

Jun 2019

This report looks at how the Experience More megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, population change, environmental shifts and pressures and changing ...

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Megatrends

Megatrends

Shopping Reinvented: State of Play 2019

Jun 2019

This report looks at how the Shopping Reinvented megatrend has evolved during the last 12 months. It examines the impact of developments in the key drivers of megatrends – shifting economic power, technology, population changes, environmental shifts ...

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Megatrends

Megatrends

Ethical Living: State of Play 2019

Jun 2019

This report looks at how the Ethical Living megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, populations change, environmental shifts and pressures and changing ...

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Megatrends

Megatrends

Middle Class Retreat: State of Play 2019

Apr 2019

This report looks at how the Middle Class Retreat megatrend has evolved over the last 12 months, how developments in the drivers of megatrends have impacted this megatrend, and explores future scenarios and implications for business....

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Megatrends

Megatrends

Premiumisation State of Play 2019

Mar 2019

This report looks at how the Premiumisation megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends – shifting economic power, technology, population change, environmental shifts and pressures, and changing ...

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Megatrends

Megatrends

Understanding the Five Drivers Shaping Megatrends

Jan 2019

To stay ahead of changing consumer preferences and values, companies must embrace megatrend analysis. To do this accurately, it is important to recognise the full picture and have a clear understanding of the social, economic, technological and ...

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Megatrends

Megatrends

Experience More: In the Moment

Jun 2018

Experience More in the Moment focuses on how brands are creating multisensory, interactive experiences to transform brand interactions to engage with consumers on a more emotional level. Exploring new forms of marketing, product innovation and ...

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Megatrends

Megatrends

Premiumisation in Asia Pacific: Tracking a New Affluent Class

Jun 2018

The rise of Asia Pacific as the world’s leading consumer market is reshaping the way brands are approaching premiumisation as a strategy. While authenticity, affordable luxury and a durable emotional connection are vital elements in Asia, as they are...

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Megatrends

Megatrends

Shifting Market Frontiers in China: Mid-sized Cities Boom

Jun 2018

China’s major cities have undergone their market development and now it is the turn of the country’s mid-sized cities to face the spotlight. Rising incomes are perpetuating the emergence of a middle class, which is keen to embrace Western lifestyles ...

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Megatrends

Megatrends

Healthy Living in Latin America: Evolving Consumer and Business Landscape

Jun 2018

Facing one of the most significant obesity crises and highest urbanisation rates globally, Latin America is yet to fully embrace the healthy living concept, both in terms of business manifestations and consumer lifestyle shifts. An extreme disparity ...

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Megatrends

Megatrends

Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience

Jun 2018

Experience More in Asia Pacific: How Brands are Delivering an Enhanced Consumer Experience looks at how brands are responding to the Asian consumers’ desire to try the next big thing. Brands are employing an array of tools including the senses, ...

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Megatrends

Megatrends

Shopping Reinvented in Latin America: Evolving Expectations and Opportunities

Jun 2018

Shopping Reinvented reflects how economic and technological shifts have rewritten the shopper journey holistically. Today, shopping is a journey, the purpose of which is not just buying, but relationship-building. This report examines how local ...

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Megatrends

Megatrends

Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life

Jun 2018

Connected consumers in Asia Pacific have embraced connectivity, and in particular the ubiquity of the mobile device – more so than other regions. In fact, many turn first to a handheld device for an array of purposes across lifestyle, social and ...

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Megatrends

Megatrends

Ethical Living in Western Europe: Advancing to a Circular Economy

Jun 2018

Companies are advancing the circular economy by simplifying product design, using recycled content, offering spare parts, providing manuals and repair platforms and moving from products to services. With increasing awareness of environmental issues ...

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