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Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Megatrends

Megatrends

The Coronavirus Era: Innovation and the New Core - The Rise of the “Work From Home” Consumer

Sep 2020

While many innovation pipelines have remained frozen due to COVID-19, the rise of the “work from home” consumer has created new opportunities. Fuelled in the short term by digital solutions, many of the pain points associated with new routines and ...

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Megatrends

Megatrends

The Coronavirus Era: Where Consumers Shop

Sep 2020

Consumer spending is undergoing unprecedented levels of channel shift due to the COVID-19 crisis. This report looks at how these shifts are taking place across three types of retail: digital, convenience, and experiential. Across each category, the ...

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Megatrends

Megatrends

The Coronavirus Era: How Consumers Shop

Sep 2020

The Coronavirus (COVID-19) pandemic has transformed the shopping experience for consumers. In addition to shifts in where people choose to shop, it has also transformed how consumers engage in the shopping process. At physical stores, the frequency ...

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Megatrends

Megatrends

From Sustainability to Purpose: Digitalisation Shapes the Future of Business with Purpose

Aug 2020

This report, written by six Euromonitor industry experts, explores the role that the trend towards digitalisation, accelerated by Coronavirus (COVID-19), is set to play across all industries in achieving supply chain and brand transparency, while ...

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Megatrends

Megatrends

Wellness Redefined: Back to Basics and Reassessing Value

Aug 2020

The Coronavirus pandemic has reshaped consumers’ perception of wellness as means to cope with recession-linked uncertainties and health threat concerns. As discretionary spending dampens and awareness of the disproportionate impact on different ...

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Megatrends

Megatrends

The Coronavirus Era: "Hometainment" and the New Experiential Consumer - Countertop Commerce

Aug 2020

With Coronavirus forcing consumers to spend more time at home, food and drink brands must look to serve a whole host of occasions in a new space, while salvaging efforts at premiumisation as restaurant and other away-from-home spending collapses. ...

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Megatrends

Megatrends

From Sustainability to Purpose: New Values Driving Purpose-led Innovation

Jul 2020

This report explores how the Coronavirus pandemic is affecting consumer values, influencing their behaviour, and how this is accelerating purpose-lead innovation across all industries. Combining data from consumer and industry surveys with inspiring ...

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Megatrends

Megatrends

Coronavirus Pandemic to Rewrite the Future of Businesses

Jul 2020

The Coronavirus (COVID-19) survey tracks the sentiment, preparedness, impact, reaction and future measures taken by businesses in light of the COVID-19 pandemic, and also predicts consumers’ shifts in behaviour using insights from 4,812 professionals...

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Megatrends

Megatrends

The Coronavirus Era: Where and How Consumers Shop

Jun 2020

Consumer spending is undergoing unprecedented levels of channel shift due to the COVID-19 crisis. These shifts require significant operational and strategic changes for companies to meet the new needs of consumers. In some cases, companies are ...

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Megatrends

Megatrends

The Coronavirus Era: Wellness Redefined

Jun 2020

The Coronavirus (COVID-19) era has disrupted “business as usual” for companies producing consumer goods and providing consumer services. Wellness resonates well with consumers looking to cope with the emotional, health and financial insecurities ...

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Megatrends

Megatrends

The Coronavirus Era: From Sustainability to Purpose

Jun 2020

Sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns to a more holistic approach that aims to create social, environmental and economic value. The Coronavirus (COVID-19) outbreak has merely accelerated the ...

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Megatrends

Megatrends

The Coronavirus Era: “The New Normal” - What is here to Stay?

Jun 2020

How will consumers work, shop, eat, drink, play in post-lockdown society? Further, what are the impacts of social distancing and home seclusion? What fears will linger and how will that shape consumption? The new normal will include reduced ...

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Megatrends

Megatrends

Ethical Living in Australia

Jun 2020

In 2019, 46% of Australians stated they try to have a positive impact on the environment through their everyday actions. While making purchasing decisions, the ethical Australian consumer focuses on four elements: Eco-production, Animal welfare, ...

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Megatrends

Megatrends

The Coronavirus Era: Innovation and the New Core

Jun 2020

The Coronavirus (COVID-19) Era has disrupted “business as usual” for companies producing consumer goods and providing consumer services. This has led to rapidly changing operating and consumer environments and left the appetite for experimentation ...

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Megatrends

Megatrends

The Coronavirus Era: “Hometainment” and the New Experiential Consumer

Jun 2020

While Coronavirus (COVID-19) lockdown restrictions are easing in many markets, many activities, from concerts to bars to cosmetics counters, are likely to remain off-limits for months to come. This is driving a vast shift in spending, creating new ...

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Megatrends

Megatrends

The Impact of Coronavirus on Megatrends

Jun 2020

The coronavirus (COVID-19) pandemic has disrupted consumers’ lives across the globe and effectively shut down most economies. The severity of the crisis will have a long-lasting effect but how long the crisis lasts will be a key determinant on if and...

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Megatrends

Megatrends

Shopping Reinvented: Breathing New Life to Retail in Australia

Jun 2020

Retail is fast-moving and fierce, with new domestic and international entrants constantly challenging existing stores. Retailers need to create and match experiences and moments from the start of shoppers’ journey to the end, and to succeed it is ...

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Megatrends

Megatrends

Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot

Feb 2020

Faced with the climate emergency, consumers seek out experiences that resonate with their values. Across the home, shopping and travel, brands offer fun experiences, but most importantly, are guilt free when it comes to social, environmental and ...

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Megatrends

Megatrends

The Future of the Middle Class

Feb 2020

The Middle Class Retreat megatrend has very broad relevance to businesses across a wide range of industries. Having started in developed countries, the Middle Class Retreat megatrend and its associated trends will increasingly manifest themselves in ...

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Megatrends

Megatrends

How Ageing Population and Rising Longevity Drive Megatrends

Jan 2020

Population ageing and longer lifespans are shifting consumer demand and interests. With evolving lifestyles and growing spending power, silver consumers are becoming a more significant driver of megatrends. They are, for example, embracing healthy ...

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