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Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot
Feb 2020
Faced with the climate emergency, consumers seek out experiences that resonate with their values. Across the home, shopping and travel, brands offer fun experiences, but most importantly, are guilt free when it comes to social, environmental and ...
Megatrends
The Future of the Middle Class
Feb 2020
The Middle Class Retreat megatrend has very broad relevance to businesses across a wide range of industries. Having started in developed countries, the Middle Class Retreat megatrend and its associated trends will increasingly manifest themselves in ...
Megatrends
How Ageing Population and Rising Longevity Drive Megatrends
Jan 2020
Population ageing and longer lifespans are shifting consumer demand and interests. With evolving lifestyles and growing spending power, silver consumers are becoming a more significant driver of megatrends. They are, for example, embracing healthy ...
Megatrends
Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing
Jan 2020
This report looks at the interplay of two megatrends: Connected Consumers and Shopping Reinvented in relation to the overlapping trend of influencer marketing. Social media networks arose out of the same pervasiveness of the internet that drives ...
Megatrends
Shifting Market Frontiers: State of Play 2019
Sep 2019
The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...
Strategy Briefing
Megatrends, Sponsorships and Activation Strategies in Sports
Aug 2019
Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...
Megatrends
Experience More: State of Play 2019
Jun 2019
This report looks at how the Experience More megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, population change, environmental shifts and pressures and changing ...
Megatrends
Shopping Reinvented: State of Play 2019
Jun 2019
This report looks at how the Shopping Reinvented megatrend has evolved during the last 12 months. It examines the impact of developments in the key drivers of megatrends – shifting economic power, technology, population changes, environmental shifts ...
Megatrends
Ethical Living: State of Play 2019
Jun 2019
This report looks at how the Ethical Living megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, populations change, environmental shifts and pressures and changing ...
Megatrends
Middle Class Retreat: State of Play 2019
Apr 2019
This report looks at how the Middle Class Retreat megatrend has evolved over the last 12 months, how developments in the drivers of megatrends have impacted this megatrend, and explores future scenarios and implications for business....
Megatrends
Premiumisation State of Play 2019
Mar 2019
This report looks at how the Premiumisation megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends – shifting economic power, technology, population change, environmental shifts and pressures, and changing ...
Megatrends
Understanding the Five Drivers Shaping Megatrends
Jan 2019
To stay ahead of changing consumer preferences and values, companies must embrace megatrend analysis. To do this accurately, it is important to recognise the full picture and have a clear understanding of the social, economic, technological and ...
Megatrends
Experience More: In the Moment
Jun 2018
Experience More in the Moment focuses on how brands are creating multisensory, interactive experiences to transform brand interactions to engage with consumers on a more emotional level. Exploring new forms of marketing, product innovation and ...
Megatrends
Premiumisation in Asia Pacific: Tracking a New Affluent Class
Jun 2018
The rise of Asia Pacific as the world’s leading consumer market is reshaping the way brands are approaching premiumisation as a strategy. While authenticity, affordable luxury and a durable emotional connection are vital elements in Asia, as they are...
Megatrends
Shifting Market Frontiers in China: Mid-sized Cities Boom
Jun 2018
China’s major cities have undergone their market development and now it is the turn of the country’s mid-sized cities to face the spotlight. Rising incomes are perpetuating the emergence of a middle class, which is keen to embrace Western lifestyles ...
Megatrends
Healthy Living in Latin America: Evolving Consumer and Business Landscape
Jun 2018
Facing one of the most significant obesity crises and highest urbanisation rates globally, Latin America is yet to fully embrace the healthy living concept, both in terms of business manifestations and consumer lifestyle shifts. An extreme disparity ...
Megatrends
Experience More in Asia Pacific: How Brands are Delivering an Enhanced Experience
Jun 2018
Experience More in Asia Pacific: How Brands are Delivering an Enhanced Consumer Experience looks at how brands are responding to the Asian consumers’ desire to try the next big thing. Brands are employing an array of tools including the senses, ...
Megatrends
Shopping Reinvented in Latin America: Evolving Expectations and Opportunities
Jun 2018
Shopping Reinvented reflects how economic and technological shifts have rewritten the shopper journey holistically. Today, shopping is a journey, the purpose of which is not just buying, but relationship-building. This report examines how local ...
Megatrends
Connected Consumers in Asia Pacific: Mobile-centric Mindset Permeates all Aspects of Life
Jun 2018
Connected consumers in Asia Pacific have embraced connectivity, and in particular the ubiquity of the mobile device – more so than other regions. In fact, many turn first to a handheld device for an array of purposes across lifestyle, social and ...
Megatrends
Ethical Living in Western Europe: Advancing to a Circular Economy
Jun 2018
Companies are advancing the circular economy by simplifying product design, using recycled content, offering spare parts, providing manuals and repair platforms and moving from products to services. With increasing awareness of environmental issues ...
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