Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Megatrends

Megatrends

Coronavirus Pandemic to Rewrite the Future of Businesses

Jul 2020

The Coronavirus (COVID-19) survey tracks the sentiment, preparedness, impact, reaction and future measures taken by businesses in light of the COVID-19 pandemic, and also predicts consumers’ shifts in behaviour using insights from 4,812 professionals...

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Megatrends

Megatrends

The Coronavirus Era: Where and How Consumers Shop

Jun 2020

Consumer spending is undergoing unprecedented levels of channel shift due to the COVID-19 crisis. These shifts require significant operational and strategic changes for companies to meet the new needs of consumers. In some cases, companies are ...

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Megatrends

Megatrends

The Coronavirus Era: Wellness Redefined

Jun 2020

The Coronavirus (COVID-19) era has disrupted “business as usual” for companies producing consumer goods and providing consumer services. Wellness resonates well with consumers looking to cope with the emotional, health and financial insecurities ...

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Megatrends

Megatrends

The Coronavirus Era: From Sustainability to Purpose

Jun 2020

Sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns to a more holistic approach that aims to create social, environmental and economic value. The Coronavirus (COVID-19) outbreak has merely accelerated the ...

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Megatrends

Megatrends

The Coronavirus Era: “The New Normal” - What is here to Stay?

Jun 2020

How will consumers work, shop, eat, drink, play in post-lockdown society? Further, what are the impacts of social distancing and home seclusion? What fears will linger and how will that shape consumption? The new normal will include reduced ...

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Megatrends

Megatrends

Ethical Living in Australia

Jun 2020

In 2019, 46% of Australians stated they try to have a positive impact on the environment through their everyday actions. While making purchasing decisions, the ethical Australian consumer focuses on four elements: Eco-production, Animal welfare, ...

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Megatrends

Megatrends

The Coronavirus Era: Innovation and the New Core

Jun 2020

The Coronavirus (COVID-19) Era has disrupted “business as usual” for companies producing consumer goods and providing consumer services. This has led to rapidly changing operating and consumer environments and left the appetite for experimentation ...

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Megatrends

Megatrends

The Coronavirus Era: “Hometainment” and the New Experiential Consumer

Jun 2020

While Coronavirus (COVID-19) lockdown restrictions are easing in many markets, many activities, from concerts to bars to cosmetics counters, are likely to remain off-limits for months to come. This is driving a vast shift in spending, creating new ...

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Megatrends

Megatrends

The Impact of Coronavirus on Megatrends

Jun 2020

The coronavirus (COVID-19) pandemic has disrupted consumers’ lives across the globe and effectively shut down most economies. The severity of the crisis will have a long-lasting effect but how long the crisis lasts will be a key determinant on if and...

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Megatrends

Megatrends

Shopping Reinvented: Breathing New Life to Retail in Australia

Jun 2020

Retail is fast-moving and fierce, with new domestic and international entrants constantly challenging existing stores. Retailers need to create and match experiences and moments from the start of shoppers’ journey to the end, and to succeed it is ...

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Megatrends

Megatrends

Converging Megatrends: Where Experience Meets Sustainability Creates a Sweet Spot

Feb 2020

Faced with the climate emergency, consumers seek out experiences that resonate with their values. Across the home, shopping and travel, brands offer fun experiences, but most importantly, are guilt free when it comes to social, environmental and ...

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Megatrends

Megatrends

The Future of the Middle Class

Feb 2020

The Middle Class Retreat megatrend has very broad relevance to businesses across a wide range of industries. Having started in developed countries, the Middle Class Retreat megatrend and its associated trends will increasingly manifest themselves in ...

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Megatrends

Megatrends

How Ageing Population and Rising Longevity Drive Megatrends

Jan 2020

Population ageing and longer lifespans are shifting consumer demand and interests. With evolving lifestyles and growing spending power, silver consumers are becoming a more significant driver of megatrends. They are, for example, embracing healthy ...

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Megatrends

Megatrends

Converging Megatrends: Key Strategies to Deploy in this Era of Influencer Marketing

Jan 2020

This report looks at the interplay of two megatrends: Connected Consumers and Shopping Reinvented in relation to the overlapping trend of influencer marketing. Social media networks arose out of the same pervasiveness of the internet that drives ...

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Megatrends

Megatrends

Shifting Market Frontiers: State of Play 2019

Sep 2019

The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

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Strategy Briefing

Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving ...

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Megatrends

Megatrends

Experience More: State of Play 2019

Jun 2019

This report looks at how the Experience More megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, population change, environmental shifts and pressures and changing ...

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Megatrends

Megatrends

Shopping Reinvented: State of Play 2019

Jun 2019

This report looks at how the Shopping Reinvented megatrend has evolved during the last 12 months. It examines the impact of developments in the key drivers of megatrends – shifting economic power, technology, population changes, environmental shifts ...

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Megatrends

Megatrends

Ethical Living: State of Play 2019

Jun 2019

This report looks at how the Ethical Living megatrend has evolved during the last 12 months, how developments in the key drivers of megatrends; shifting economic power, technology, populations change, environmental shifts and pressures and changing ...

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Megatrends

Megatrends

Middle Class Retreat: State of Play 2019

Apr 2019

This report looks at how the Middle Class Retreat megatrend has evolved over the last 12 months, how developments in the drivers of megatrends have impacted this megatrend, and explores future scenarios and implications for business....

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