Ayurveda in India has evolved from a traditional system of medicine to scientifically backed and modern beauty formulations. The use of Ayurvedic herbs, which traditionally focused on inner wellbeing, gradually expanded to skin and hair care regimes.…
The beauty industry is evolving through a spectrum of change from a “green” to “clean” to “conscious” positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty…
There is a growing overlap between alcoholic, soft and hot drinks as consumer priorities shift. A sense of “experience”, achieved through settings or stories, is increasingly prioritised over rigid adherence to categories. Declining alcohol…
Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving…
The tectonic shifts created by the budding cannabis industry could radically reshape the geography of recreation and health, provide alternative pathways to relaxation and disrupt intoxication rituals. This briefing examines what product offerings,…