Wellness

Strategy Briefing

Evolution of Ayurveda in India and Beyond

Nov 2019

Ayurveda in India has evolved from a traditional system of medicine to scientifically backed and modern beauty formulations. The use of Ayurvedic herbs, which traditionally focused on inner wellbeing, gradually expanded to skin and hair care regimes.…

USD 1,325
Strategy Briefing

The Evolution of Beauty: From Green to Clean to Conscious

Nov 2019

The beauty industry is evolving through a spectrum of change from a “green” to “clean” to “conscious” positioning. With varying principles, these three pillars of market evolution reflect the ongoing challenges and shifting goalposts for beauty…

USD 1,325
Strategy Briefing

Blurring Lines in Alcoholic and Non-Alcoholic Drinks

Sep 2019

There is a growing overlap between alcoholic, soft and hot drinks as consumer priorities shift. A sense of “experience”, achieved through settings or stories, is increasingly prioritised over rigid adherence to categories. Declining alcohol…

USD 1,325
Strategy Briefing

Megatrends, Sponsorships and Activation Strategies in Sports

Aug 2019

Megatrends are re-shaping how we think about consumerism globally. This report looks at how some of these trends will influence the professional sports industry, specifically focusing on sponsorship and activation strategies in a world of evolving…

USD 1,325
Strategy Briefing

Alcoholic Drinks and Cannabis: One More Headache or a Hangover Remedy?

Apr 2019

The tectonic shifts created by the budding cannabis industry could radically reshape the geography of recreation and health, provide alternative pathways to relaxation and disrupt intoxication rituals. This briefing examines what product offerings,…

USD 1,325
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