Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Bags and Luggage in Switzerland

    Jul 2021

    Retail current value sales of bags and luggage declined by well over a quarter during 2020. COVID-19 lockdown measures introduced by the government mid-March resulted in the closure of non-essential businesses, schools and the introduction of strict ...

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    Country Report

    Watches in Switzerland

    Jul 2021

    Retail current value sales of watches declined by almost a quarter during 2020, and while they will begin to expand again in 2021, this rebound will be very modest. World famous for its watches, demand for these products was particularly hard hit by ...

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    Personal Accessories in Switzerland

    Jul 2021

    Having declined sharply during 2020 due to disruption arising from COVID-19 and the economic shock that it engendered, retail current value sales of personal accessories will see a modest recovery during 2021. Additional lockdowns, ongoing ...

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    Country Report

    Writing Instruments in Switzerland

    Jul 2021

    Even before the onset of COVID-19, retail current value sales of writing instruments were in steady decline, as many local consumers increasingly used computers and particularly smartphones instead of paper. The disruption caused by the pandemic – ...

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    Jewellery in Switzerland

    Jul 2021

    Having plunged by more than a quarter during 2020 due do disruption arising from COVID-19 and the economic shock that it engendered, retail current value sales of jewellery will see no more than a modest rebound in 2021. A lack of inbound ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Western Europe

    Jul 2021

    Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality...

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    Sugar Confectionery in Switzerland

    Jul 2021

    Sugar confectionery is expected to show a marginally better performance in 2021, returning to slight retail volume growth and seeing a slower current value decline, in fact remaining almost static. The sweet snacks trend saw a pause during COVID-19, ...

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    Chocolate Confectionery in Switzerland

    Jul 2021

    In 2020, sales of chocolate confectionery saw a significant decline in both retail volume and current value terms, with per capita consumption decreasing for the first time in 40 years. Production fell during COVID-19, whilst the lack of tourists due...

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    Country Report

    Ice Cream and Frozen Desserts in Switzerland

    Jul 2021

    In 2020, ice cream and frozen desserts saw higher retail volume and current value growth than for many years, and this positive performance is expected to continue in 2021. Whilst impulse ice cream has suffered declines due to less out of home ...

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    Savoury Snacks in Switzerland

    Jul 2021

    Although savoury snacks is expected to see a slowdown in its retail volume and current value growth rates in 2021, the increases are set to remain stronger than pre-pandemic. People have turned to indulgent food as a comfort in a time of crisis. ...

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    Country Report

    Country Report

    Gum in Switzerland

    Jul 2021

    After seeing a slight retail volume decline in 2020, gum is expected to return to minor growth in 2021, although the rate of increase is set to be lower than in most pre-pandemic years. Meanwhile, due to falling unit prices, current value sales are ...

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    Sweet Biscuits, Snack Bars and Fruit Snacks in Switzerland

    Jul 2021

    Overall sweet biscuits, snack bars and fruit snacks is expected to maintain a positive performance in 2021, as seen in the previous year. However, mixed developments are evident when analysing each category. For instance, sweet biscuits is set to ...

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    Country Report

    Country Report

    Contact Lenses and Solutions in Switzerland

    Jul 2021

    In 2021 sales are recovering following a strong decline in 2020. The motivation for wearing contact lenses is returning thanks to people beginning to engage in sport activities again and thanks to the continual use of subscription models, which have ...

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    Eyewear in Switzerland

    Jul 2021

    After a difficult 2020, the eyewear industry is expected to partly recover in 2021. Trading conditions for leading sales channel optical shops are set to normalise, with these outlets likely to remain open as the population becomes vaccinated from ...

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    Spectacles in Switzerland

    Jul 2021

    The spectacles category is bouncing back in 2021 thanks to optical shops being open for customers as well as the strengthening appeal of e-commerce. Home seclusion continues to influence demand during 2021, not only for home office workers, but also ...

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    Sunglasses in Switzerland

    Jul 2021

    Sunglasses in Switzerland is registering strong volume sales growth in 2021 following a significant decline in 2020 owing to lockdown. Recovery in the category is being facilitated by easing of travel restrictions, a greater potential for holidays in...

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    Country Report

    Depilatories in Switzerland

    Jun 2021

    Sales of depilatories declined by 1% in 2020, compared to growth of 2% in 2019, with the outbreak of COVID-19 leading to lower demand for products. During the lockdown period, many consumers were less inclined to keep up with their regular depilatory...

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    Mass Beauty and Personal Care in Switzerland

    Jun 2021

    Due to the outbreak of COVID-19 in 2020, many consumers became increasingly price sensitive, with working from home, unemployment and reduced working, impacting consumers budgets. However, despite consumers’ growing concerns about economic ...

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    Country Report

    Country Report

    Beauty and Personal Care in Switzerland

    Jun 2021

    The outbreak of COVID-19 led to the beauty and personal care landscape recording a 3% value decline in 2020, compared to growth of 1% in 2019. This overall decline was due to increase price sensitivity, with consumers giving focus to only essential ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Switzerland

    Jun 2021

    Despite the ongoing growing interest in premium beauty and personal care products in Switzerland, driven by growing demand in natural and ethical products, the impact of COVID-19 on premium products was severe in 2020. This led to premium beauty and ...

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