Switzerland

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Luxury Goods in Switzerland

Jan 2022

COVID-19 had a significant negative impact on sales of luxury goods in Switzerland in 2020, seeing a double-digit retail current value decline. Although sales of such products are driven by affluent consumers who are less likely to be impacted by…

USD 1,210
Country Report

Experiential Luxury in Switzerland

Jan 2022

In 2020, experiential luxury was hit extremely hard by the fallout from COVID-19. Experiential luxury in Switzerland depends to a great extent on tourism and the country’s status as an international business destination. The bans on travel put in…

USD 1,195
Country Report

RTD Coffee in Switzerland

Jan 2022

Off-trade volume sales saw solid growth in 2021 helped by a recovery of on-the-go consumption, notably among young adults who often value the drink’s convenience and its properties as a mental function enhancer or an energy booster. Although on-trade…

USD 1,195
Country Report

Concentrates in Switzerland

Jan 2022

Concentrates saw solid growth in 2021 driven by the shift towards remote working, especially among households with children. Concentrates is well adapted to the consumption habits of people spending more time at home and, unlike other soft drinks…

USD 1,195
Country Report

Carbonates in Switzerland

Jan 2022

Off-trade carbonates sales declined in 2021, with the category reverting to the downward consumption trend seen in years before the COVID-19 crisis, following a brief recovery in 2020 driven by the transfer of the on-trade consumption to off-trade…

USD 1,195
Country Report

Luxury Timepieces in Switzerland

Jan 2022

Luxury timepieces saw steep retail volume and current value declines in 2020 due to COVID-19. Outlet closures, the economic impact of the pandemic and fewer work and social occasions to wear these products due to home working and home seclusion all…

USD 1,195
Country Report

Luxury Jewellery in Switzerland

Jan 2022

Luxury jewellery saw significant retail volume and current value declines in 2020 due to COVID-19. The economic impact of the pandemic greatly reduced consumer confidence and non-essential spending, whilst the temporary closure of non-essential…

USD 1,195
Country Report

Energy Drinks in Switzerland

Jan 2022

Off-trade volume sales of energy drinks saw a more moderate increase in 2021 than in 2020, as growth is being negatively impacted by the partial recovery of on-trade sales fuelled by the increased mobility among Swiss consumers in 2021, although…

USD 1,195
Country Report

Sanitary Protection in Switzerland

May 2022

Sanitary protection recorded decent growth in 2021 with female consumers resuming more active lifestyles. Sales in 2020 were limited by consumers being mostly confined to their homes with a slightly reduced need for sanitary protection products,…

USD 1,195
Country Report

Polishes in Switzerland

Feb 2022

Overall polishes continued to decline in 2021, albeit not as rapidly as in 2020. Consumers reverted back to more “normal” purchasing patterns, without focusing purely on the essentials, ie restocking purchases were made for polishes when needed.…

USD 1,195
Country Report

Air Care in Switzerland

Feb 2022

With consumers still staying more at home than before the pandemic and also not only focusing on essentials any more in 2021, volume and value sales of air care continued to record positive growth. Consumers place increasingly great value in their…

USD 1,195
Country Report

Tea in Switzerland

Jan 2022

As COVID-19 regulations gradually eased during 2021, tea sales registered moderate retail value sales growth after seeing a steep increase in retail value and volume sales in 2020. This was mainly due to the pandemic and its lockdown measures which…

USD 1,195
Country Report

Wipes in Switzerland

May 2022

Wipes recorded strong value sales growth in 2021 mainly driven by the strong recovery and growing popularity of personal wipes. With consumers spending more time away from home in the year, wipes represented a quick and easy way to wipe surfaces and…

USD 1,195
Country Report

Home Care in Switzerland

Feb 2022

Home care continued to grow in value and volume terms in 2021, in spite of the strong increases seen a year earlier in 2020. In addition to the increased cleaning frequency to prevent germs and viruses from spreading, specifically motivated by the…

USD 2,750
Country Report

Laundry Care in Switzerland

Feb 2022

After the increase in demand in laundry care brought on by stockpiling and very appealing promotions in 2020, which saw the category record strong volume growth, the performance was far less dynamic in 2021. However, the still prevailing urge to keep…

USD 1,195
Country Report

Bleach in Switzerland

Feb 2022

Despite the increased hygiene demands, as well as more time and effort spent cleaning due to COVID-19, bleach continued to decline in both volume and value terms in 2020, which continued to be seen in 2021. Volume declined at a slightly slower rate…

USD 1,195
Country Report

Luxury Hotels in Switzerland

Jan 2022

Luxury hotels was the most heavily impacted category within luxury goods in 2020. Value sales more than halved over the course of the year, despite the government’s efforts to relax restrictions on travel and reopen the economy. The single biggest…

USD 1,195
Country Report

RTD Tea in Switzerland

Jan 2022

The increased prevalence of remote working sustained growth in off-trade sales in 2021, which allowed RTD tea to record only a marginal slowdown compared to 2020 despite the recovery of out-of-home consumption fuelling on-trade sales growth. Despite…

USD 1,195
Country Report

Retail Tissue in Switzerland

May 2022

Retail tissue continued to record growth overall and across almost all categories in 2021. Boxed facial tissues and toilet paper specifically benefitted from many consumers still working from home in the year and generally spending more time at home,…

USD 1,195
Country Report

Consumer Foodservice in Switzerland

Apr 2022

Consumer foodservice recorded a much improved performance in 2021 compared to the notable declines of the previous year resulting from pandemic-induced restrictions and home seclusion, although there was some variation in terms of value creation…

USD 2,450
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