Switzerland

In 2019, direct selling posted slightly declining value sales, with stagnation expected over the forecast period. This is especially due to the accelerating growth of e-commerce in Switzerland and the high level of convenience and price transparency ...

Traditional grocery retailing remained a highly fragmented channel in 2019 with a significant number of independent players. Growing competition from modern grocery retailers such as convenience stores and forecourt retailers, in addition to pressure...

In 2019, hypermarkets struggled to compete with supermarkets and discounters. Swiss consumer shopping habits are changing. Due to busier lifestyles, many do not have time to do a large once-weekly shop and prefer to shop more regularly, buying fewer ...

Apparel and footwear specialist retailers posted yet another poor performance in 2019 mainly due to strong competition from e-commerce retailing. Store-based sales were negatively impacted by the more interesting prices offered by pure e-commerce ...

There was no presence of warehouse clubs in Switzerland in 2019....

Due to an increasingly mobile population as well as the trend for on-the-go consumption, vending achieved marginal positive value sales growth in 2019. Despite a value decline registered by the largest category, tobacco vending, due to stricter ...

Consumer attitudes continued to change in Switzerland in 2019 with this reflected in their shopping patterns. Visiting convenience stores, benefiting from accessible locations and long opening hours, has become increasingly considered an efficient ...

Variety stores performed positively in 2019. Players in this channel are popular among a high number of consumers due to their continued focus on offering products at very low prices. This enables them to attract consumers from low-income households ...

While retailing performed positively in Switzerland in 2019, the results were rather modest. The economy witnessed a slowdown in 2019 with GDP growing by only 0.8%, while the unemployment and inflation rates were 4.4% and 0.3% respectively. As a ...

M-commerce continued to play a central role in the ongoing expansion of e-commerce in 2019. Growth is being supported by all consumer groups in Switzerland. Although young tech-savvy consumers are the main drivers, older age groups are increasingly ...

In 2019, discounters continued to benefit from increasing consumer trust in Switzerland. This growth in popularity was due to high-quality private label products and competitive prices for many international brands. This channel witnessed strong ...

Current value sales through e-commerce continued to post a strong performance in 2019 though from an ongoing low base. E-commerce retailers continued to offer Swiss consumers the opportunity to shop around for the best prices at any time, as well as ...

In 2019, an increasing number of local consumers continued to shift from homeshopping to e-commerce. The continued launch of websites by homeshopping retailers is testimony to the shift from homeshopping towards e-commerce in Switzerland. Video games...

In 2019, food and drink e-commerce witnessed growth driven by rising numbers of time-pressed digitally aware generations who are increasingly appreciating the channel’s convenience for regular grocery shopping and growing interest in upmarket, ...

In 2019, supermarkets remained the largest grocery channel in overall sales, and a leader in outlet numbers in terms of modern grocery retailers, being largely characterised by leading players Migros and Coop. However, their value sales stagnated due...

Home and garden specialist retailers experienced contrasting performances in 2019. While home improvement and gardening stores witnessed positive, albeit modest, current value growth due to the strong interest of many Swiss consumers in gardening and...

The main reason behind the contraction in value sales of electronics and appliance specialist retailers in 2019 was the growth of e-commerce retailing in Switzerland. Consumer electronics and consumer appliances were some of the most popular products...

Health and beauty specialist retailers recorded positive growth in Switzerland in 2019 with this progression set to continue during the forecast period. Consumers enjoy coming into the store as they appreciate the experience combined with treatments ...

Renovation has become a key strategy in influencing the growth of leading players in department stores, with some at the planning stage while others have been completed. In order to attract footfall, department stores are increasingly focusing on the...

The economy will grow sluggishly in 2020. Private consumption will remain resilient, supported by low unemployment. A gloomy global environment will weigh on investment and trade, but the current account surplus will remain large. Inflation will be ...