Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Free From in Switzerland

    Mar 2021

    The free from category will show positive development in 2020 mainly due to higher prevalence of lactose intolerance and digestive problems in the Swiss population. There was also a strong interest in free from meat products as a growing number of ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Switzerland

    Mar 2021

    Consumers spent less time out and about in 2020 as COVID-19 measures led to consumers spending more time at home and less time socialising. Many consumers were able to work from home, eliminating the need for a work commute and thus sales of ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Switzerland

    Mar 2021

    NH packaged food will post strong growth in 2020, benefitting from increased health consciousness during the pandemic. The health and wellness trend had been growing steadily over the review period but received impetus at the onset of COVID-19 as ...

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    Country Report

    Country Report

    Organic Packaged Food in Switzerland

    Mar 2021

    In 2020, organic packaged food will post the strongest growth of all health and wellness packaged food categories. During times of uncertainty and health scares, consumers generally turn to organic food, which is considered healthier, contains fewer ...

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    Country Report

    Country Report

    Health and Wellness in Switzerland

    Mar 2021

    Health and wellness generally benefitted from the COVID-19 pandemic in 2020 as Swiss consumers became increasingly health conscious and therefore more inclined to follow a healthier, more natural diet. Furthermore, some of the categories are ...

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    Country Report

    Country Report

    Organic Beverages in Switzerland

    Mar 2021

    The popularity of organic hot drinks and soft drinks gathered momentum in Switzerland in 2020 as COVID-19 led a wider group of consumers to be more discerning over the products they were consuming. Pre-pandemic, Switzerland was already one of the ...

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    Country Report

    Country Report

    Better For You Packaged Food in Switzerland

    Mar 2021

    COVID-19 positively impacted sales of BFY packaged food in 2020, reversing the declining sales seen in the last couple of years. The pandemic led to Swiss consumers opting for overall healthier nutrition to prevent illness. At-home consumption of BFY...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Switzerland

    Mar 2021

    FF packaged food will post strong growth in 2020 as Swiss people consume these products as prevention against COVID-19. Products enriched with vitamins are known to be good for the immune system and thus attracted many fearful consumers. Another ...

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    Country Report

    Country Report

    Better For You Beverages in Switzerland

    Mar 2021

    In 2020, sugar reduction remains a big topic within BFY beverages and continues to undermine sales of carbonates in non-alcoholic beverages. This is particularly relevant in 2020 as the pandemic has led consumers to be more health-conscious and thus ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Switzerland

    Mar 2021

    The largest NH beverages category, NH bottled water, will record a robust performance in 2020, with volume sales boosted by COVID-19 across all retailing channels. Notably, larger pack sizes for home consumption saw stronger demand as consumers ...

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    Country Report

    Country Report

    Laundry Care in Switzerland

    Feb 2021

    Home seclusion and consumers’ strong concerns for health and wellbeing, due to COVID-19 factors in 2020, contributed to an increase in laundry care volume sales. This is because consumers are doing their laundry more frequently and, in some cases, ...

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    Country Report

    Country Report

    Bleach in Switzerland

    Feb 2021

    Despite the increased demands in hygiene, as well as more time and effort spent cleaning due to COVID-19, bleach continues to decline in demand and value sales in 2020 (albeit at slightly slower rates than seen over the review period, due to the few ...

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    Country Report

    Country Report

    Surface Care in Switzerland

    Feb 2021

    Surface care benefits from the event of COVID-19 in 2020, due to consumers adhering to higher standards of home hygiene and sanitation. Therefore, demand for cleaning products effective at reducing germs and bacteria grew accordingly. Speciality ...

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    Country Report

    Country Report

    Polishes in Switzerland

    Feb 2021

    Polishes continues to play a minor and decreasing role in Switzerland. Despite consumers spending more time at home during 2020, with more time cleaning due to higher standards of home hygiene, the act of polishing floors, furniture, or other items ...

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    Country Report

    Country Report

    Air Care in Switzerland

    Feb 2021

    With more time spent at home during 2020, due to COVID-19, consumers invested more time and money in creating a nice and cosy atmosphere – including pleasant scents to promote freshness, cleanliness (a clean feel) and wellbeing. This has benefitted ...

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    Country Report

    Country Report

    Home Care in Switzerland

    Feb 2021

    Overall, home care in Switzerland benefits from the event of COVID-19 in 2020. This is more notable in volume sales, as opposed to always reflecting strongly in value sales per se, and is driven by consumers’ enhanced health concerns and higher ...

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    Country Report

    Country Report

    Dishwashing in Switzerland

    Feb 2021

    COVID-19 lockdowns and foodservice closures, home seclusion and increased safety/hygiene concerns have and continue to prevent consumers from eating out, or eating on-the-go. Rather, there has been an increase in home-cooking and thus a higher need ...

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    Country Report

    Country Report

    Home Insecticides in Switzerland

    Feb 2021

    Apart from the time of the lockdown COVID-19 had only limited impact on sales of home insecticides in 2020. Even though consumers spent more time at home, they did interact less with others during garden outings and barbecues, therefore decreasing ...

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    Country Report

    Country Report

    Toilet Care in Switzerland

    Feb 2021

    Toilet care benefits from consumers spending more time at home during COVID-19 lockdowns and working from home in 2020. This has ultimately led to people spending more time in the bathroom and, combined with higher standards of cleaning and home ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Switzerland

    Feb 2021

    Switzerland continues to rank among leading business environments globally, thanks to its stable economy, transparent judicial system, strong financial sector, competitive taxation, and advanced infrastructure. The country has a highly skilled labour...

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