Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Car Rental (Destination) in Switzerland

    Oct 2020

    Following continued retail value growth during the review period, both business and leisure car rental are expected to record a sharp fall in value sales in 2020. Car rental in Switzerland is highly dependent on inbound tourism and particularly on ...

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    Online Travel Sales and Intermediaries in Switzerland

    Oct 2020

    While the COVID-19 pandemic is having a strongly negative economic impact on all areas of travel and tourism throughout the world, travel intermediaries are among the hardest hit. In 2020, under package travel law, travel intermediaries were obliged ...

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    Lodging in Switzerland

    Oct 2020

    During the first two months of 2020, hotels in Switzerland recorded positive growth in terms of the number of overnight stays. This followed a new record set in 2019 as part of an upward trend since 2017. However, from the end of February 2020, ...

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    Tourism Flows in Switzerland

    Oct 2020

    The COVID-19 pandemic has led to unprecedented falls in both inbound and outbound tourist flows in Switzerland in 2020, with large declines in flows to and from some of the country’s key markets. These include the leading outbound markets of France, ...

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    Airlines in Switzerland

    Oct 2020

    Airlines in Switzerland are expected to record a very sharp decline in both retail current value sales and passenger numbers in 2020 following the spread of COVID-19. In terms of retail value sales, low cost carriers are expected to be the hardest ...

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    Travel in Switzerland

    Oct 2020

    The Coronavirus (COVID-19) pandemic has had an unprecedented impact on the entire Swiss travel market in 2020, leading to a huge fall in retail value sales. Demand has collapsed and many bookings have either been cancelled or put on hold. A massive ...

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    Writing Instruments in Switzerland

    Sep 2020

    Pre-COVID-19, writing instruments experienced positive but undynamic volume growth as the category continued to compete with increasing digitalisation in Switzerland. More advanced and cheaper modern technology continued to replicate the drawing and ...

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    Jewellery in Switzerland

    Sep 2020

    Several trends were starting to emerge at the end of the review period pre-COVID-19 within jewellery. With the Swiss economy slowly recovering, a stabilising unemployment rate and gradually rising disposable incomes, demand for jewellery in 2019 ...

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    Watches in Switzerland

    Sep 2020

    Pre-COVID-19, the performance of watches had continued to be influenced by several trends. Increasing digitalisation in society has led to the ongoing reliance of digital devices such as smartphones amongst a higher number of consumers for ...

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    Bags and Luggage in Switzerland

    Sep 2020

    After a sustained period of declining demand for bags and luggage, the category was beginning to show signs of a recovery in 2019. However, the emergence of COVID-19 and subsequent lockdown measures introduced by the government mid-March 2020 ...

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    Personal Accessories in Switzerland

    Sep 2020

    Consumer confidence was only just starting to increase in Switzerland pre-COVID-19 with the market making a tentative recovery following a period of decline due to economic instability. Local consumers were already therefore cautious in their ...

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    Spirits in Switzerland

    Sep 2020

    While overall spirits continued to experience undynamic growth in Switzerland in 2019, in line with increasing health consciousness and a general move away from higher ABV drinks, demand for premium experiences and an appreciation of craft production...

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    Alcoholic Drinks in Switzerland

    Sep 2020

    Lockdown measures in response to the emergence of COVID-19 in Switzerland resulted in a ban on large gatherings from mid-March 2020, in addition to the closure of horeca establishments such as restaurants and bars, and non-essential retailers. This ...

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    Wine in Switzerland

    Sep 2020

    Wine continued to lose popularity amongst Swiss consumers in 2019, with another year of declining demand through both off-trade and on-trade channels. Whilst beer has managed to adapt to consumers’ changing demands in terms of health consciousness, ...

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    Cider/Perry in Switzerland

    Sep 2020

    Cider/perry remained a small but stable category within Swiss alcoholic drinks in 2019, driven by home consumption. Cider/perry not only benefits from increasing demand during the warmer months in Switzerland as a refreshing beverage, but also due to...

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    Beer in Switzerland

    Sep 2020

    Beer remained the dominant volume category within Swiss alcoholic drinks in 2019, with a marginally higher preference for home consumption. The category has been marked by increasing maturity to some extent over the review period in addition to a ...

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    Mobility in Switzerland

    Sep 2020

    The changing mobility landscape has a direct impact on consumer commuting, shopping and work patterns. Insights on the passenger car market, mass-transit, shared mobility and autonomous vehicles can help businesses examine how changing mobility ...

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    Premium Beauty and Personal Care in Switzerland

    Sep 2020

    With Swiss GDP being relatively high, especially in per capita terms and especially compared to neighbouring countries, and disposable income and the employment rate also high, local consumers are willing to pay more for high-quality products that ...

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    Hair Care in Switzerland

    Sep 2020

    Hair care was stagnating in current value terms in 2019. Despite positive volume growth being seen throughout most of the category, prices were generally falling. The increasing presence of items in the low end of the price spectrum is pushing the ...

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    Depilatories in Switzerland

    Sep 2020

    The growth of depilatories is being put under pressure in Switzerland due to the increasing number of consumers opting for professional hair removal services, either through electric hair removal or laser hair removal. Furthermore, the use of ...

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