Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Switzerland in 2030: The Future Demographic

    Jul 2019

    Strong net migration rates will be the dominant driver of rapid population growth in Switzerland up to 2030. Ageing is set to accelerate as older groups expand swiftly, transforming the demographic landscape further. Life expectancy will continue to ...

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    Country Report

    Beer in Switzerland

    Jul 2019

    Beer volume and value sales recovered in Switzerland in 2018 after having struggled over much of the review period. The main contributory factor was a hot summer, which led to an increase in demand for beer both at home and in on-trade outlets. Even ...

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    Cider/Perry in Switzerland

    Jul 2019

    Compared to beer and wine, cider/perry only plays a minor role in alcoholic drinks in Switzerland. Even though raw materials are plenty and the production process is similar, many manufacturers continue to focus on beer and wine or even just spirits....

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    Alcoholic Drinks in Switzerland

    Jul 2019

    Even though the number of people legally able to purchase and drink alcohol in Switzerland continues to rise slowly, total volume sales of alcoholic drinks remained flat in 2018. This can be attributed to a range of opposing factors. The main reasons...

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    Spirits in Switzerland

    Jul 2019

    Similar to other alcoholic beverages, including beer and wine, spirits is suffering from the impact of growing consumer health and wellness concerns. Although spirits are not generally drunk on a regular basis, many locals have attempted to reduce ...

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    Wine in Switzerland

    Jul 2019

    As a result of Swiss consumers opting to reduce their overall alcohol intake, wine total volume sales continued to decline 2018. Even though the country’s thriving tourism industry, especially during the winter months, offset some of the negative ...

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    Contact Lenses and Solutions in Switzerland

    Jul 2019

    A rising number of people in Switzerland require some form of vision correction from increasingly younger ages, with this believed to be linked to increasingly indoor lifestyles and the more widespread use of digital devices for hours on a daily ...

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    Eyewear in Switzerland

    Jul 2019

    Eyewear in Switzerland continued to perform well in 2019 with accelerating value growth, due to Swiss consumers’ preference for more luxurious spectacles and sunglasses and more convenient daily disposable contact lenses. The ageing population in the...

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    Spectacles in Switzerland

    Jul 2019

    Growth remained steady in spectacles in 2019 as the number of people with sight conditions continued to grow. The Swiss population is ageing, with older age brackets outnumbering younger generations, and this maintains good growth opportunities for ...

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    Sunglasses in Switzerland

    Jul 2019

    Sunglasses saw faster volume growth in Switzerland in 2019. There is growing health awareness in the country. Consequently, a high number of customers are placing greater emphasis on UV protection or wrinkle prevention (anti-ageing) and are therefore...

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    Bags and Luggage in Switzerland

    Jul 2019

    In 2019, backpacks was the only category to see positive value growth amid generally declining sales of bags and luggage in Switzerland. Consumers continue to demand versatile accessories which suit an active lifestyle while also being stylish. Sales...

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    Jewellery in Switzerland

    Jul 2019

    In Switzerland, younger generations do not value fine jewellery in the same way as older generations do. Unlike their parents, millennials tend not to regard fine jewellery as a worthwhile investment to pass on to the next generation but frequently ...

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    Personal Accessories in Switzerland

    Jul 2019

    Personal accessories in Switzerland achieved positive sales growth in 2019 following a period of decline. The country’s economy continues to recover and local consumers are benefiting from increasing employment rates and rising disposable incomes. ...

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    Watches in Switzerland

    Jul 2019

    Hybrid watches, included in consumer electronics according to Euromonitor International definitions, are emerging as an attempt by classical brands to tackle the consumer shift away from quartz/mechanical watches towards smartwatches. Hybrid models ...

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    Writing Instruments in Switzerland

    Jul 2019

    Digitalisation continued to challenge the demand for writing instruments in Switzerland in 2019. More advanced and cheaper modern technology continues to replicate the drawing and writing environment in a better way, moving consumers away from ...

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    Gardening in Switzerland

    Jul 2019

    Gardening saw a positive performance in current value terms in 2018. Categories which performed particularly well were robotic lawn mowers and gardening power tools. However, new approaches also took root in 2018, such as indoor gardening, which is ...

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    Home Furnishings in Switzerland

    Jul 2019

    Home furnishings in Switzerland remained fairly stagnant in current value terms in 2018. The growing number of households requiring new furniture and other furnishings continued to positively impact sales in an otherwise highly saturated environment....

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    Country Report

    Home Improvement in Switzerland

    Jul 2019

    Home improvement saw modest current value growth in 2018, as Swiss consumers are becoming increasingly familiar with the concept of DIY. This trend affected floor covering and wall covering, amongst others. The categories which saw the strongest ...

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    Homewares in Switzerland

    Jul 2019

    The number of households in Switzerland keeps increasing on an annual basis, mainly driven by the growth of one- and two-person households. Yet home cooking and entertaining guests at home recorded a new high in terms of popularity in 2018. As a ...

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    Home and Garden in Switzerland

    Jul 2019

    After several years of current value decline, home and garden returned to growth in 2018, and this is expected to continue in the forecast period. Strong performances were seen by LED lamps, robotic lawn mowers and electric barbecues, due to trends ...

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