Switzerland

Savoury snacks is seeing the most robust growth of all in 2022, following the boost seen during the lockdown era of 2020, due to more at-home snacking occasions, stockpiling, and the closure of foodservice. Despite consumers since returning to…

Similar to trends seen in weight management and wellbeing, sports nutrition is benefiting from consumers trying to make up for the time spent in lockdowns during the pandemic. As consumers are no longer cooped up at home, they are embracing more…

As seen in vitamins, dietary supplements continue to benefit from ongoing health and wellness trends, further driven by the effects of the pandemic. Swiss consumers are increasingly taking charge of their own health and wellbeing, by making changes…

Dermatologicals continues its positive development in 2022, after witnessing recovery in 2021 due to COVID-19 restrictions being gradually lifted and consumers resuming out-of-home and social activities. Sales of dermatologicals came under pressure…

Demand for sunglasses recovered in 2021 following the most drastic declines recorded in Swiss eye wear in 2020 as a result of pandemic-induced home seclusion and lack of travel opportunities. In line with the easing of restrictions in both…

Like colour cosmetics, sales of fragrances were significantly impacted by pandemic-induced lockdowns and subsequent home seclusion, with lack of socialising opportunities or travel, in addition to financial concerns, resulting in double-digit…

Having surged into double digits during 2020 on the back of pandemic-related restrictions on movement, the rate of growth in retail constant value sales of video games slowed significantly in 2021 but remained robust. This slowdown was particularly…

Homewares recorded moderate growth in the Swiss market in 2021. Although it was common for people to continue to work from home during the year, many consumers were tired of cooking at home every day and, with restrictions on consumer foodservice…

Homeshopping has been on a constant downward trend over the review period and this continued into 2021, with a further decline in value sales. Homeshopping is losing ground to online sales, with the profile of homeshopping consumers mainly older…

Sanitary protection recorded decent growth in 2021 with female consumers resuming more active lifestyles. Sales in 2020 were limited by consumers being mostly confined to their homes with a slightly reduced need for sanitary protection products,…

Overall polishes continued to decline in 2021, albeit not as rapidly as in 2020. Consumers reverted back to more “normal” purchasing patterns, without focusing purely on the essentials, ie restocking purchases were made for polishes when needed.…

With consumers still staying more at home than before the pandemic and also not only focusing on essentials any more in 2021, volume and value sales of air care continued to record positive growth. Consumers place increasingly great value in their…

As COVID-19 regulations gradually eased during 2021, tea sales registered moderate retail value sales growth after seeing a steep increase in retail value and volume sales in 2020. This was mainly due to the pandemic and its lockdown measures which…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Digestive remedies is registering modest value growth in 2022, with the main reason being that digestive remedies has reached maturity as a category. Besides, the category suffers fierce competition. While unit prices of most digestive remedies have…

Evolving demographics (ageing population) and societal developments and lifestyles, including greater exposure to digital screens such as laptops and smartphones, leading to rising cases of myopia in children and teenagers, are continuing to…

Demand for hair care remained stable in 2021, following moderate growth the previous year. Home seclusion and heightened hygiene awareness as a result of the pandemic, meant that many Swiss consumers retained or even enhanced their basic hygiene…

Non-essential store closures (beauty specialists, department stores) and home seclusion in 2020 as a result of the pandemic and subsequent restrictions in Switzerland to control the spread of the virus had a drastic effect on sales of colour…

Vending was negatively impacted by the pandemic, as there was less footfall in locations where vending machines are often installed, such as train stations. In 2021, vending registered a healthy increase in current value sales after a severe drop in…

Convenience stores recovered with positive growth in retail value terms in 2021, following the sharp decline in value sales in 2020, when shops were forced to operate reduced opening hours or stay closed. All the same, as many convenience stores are…