Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Households: Switzerland

    Aug 2018

    Switzerland is currently in transition, as population growth driven by immigration poses some significant challenges for household and logistical infrastructure. An ongoing rental crisis is partly a consequence of this. A new infrastructural project ...

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    Country Report

    Country Report

    Packaging Industry in Switzerland

    Aug 2018

    The packaging industry in Switzerland in 2017 remained strongly influenced by the high levels of social and environmental awareness of the Swiss. Consumers knowingly opted for products that featured highly recyclable materials such as glass, metal ...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Western Europe

    Jul 2018

    Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit ...

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    Country Profile

    Country Profile

    Switzerland: Country Profile

    Jul 2018

    The economy will improve moderately in 2018. Consumer spending will strengthen but still grow at a modest pace. However, exports, which make up a third of GDP, will see strong gains. The process of fiscal consolidation is a drag. The growing threat ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Switzerland

    Jul 2018

    The Swiss economy is wealthy and innovative, which will support long-term progress. However, currency appreciation over 2015-2016 led to fragility in its external sector, a situation that could reverse in the short term, as the Swiss franc weakens ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Eyewear in Switzerland

    Jul 2018

    Eyewear in Switzerland experienced a good year of growth in 2018 with spectacles performing better than contact lenses and sunglasses seeing the highest growth amongst the three categories. Switzerland benefits from a strategic geographic position ...

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    Country Report

    Country Report

    Spectacles in Switzerland

    Jul 2018

    Sales of spectacles have seen growing slowly but steadily in Switzerland, mostly driven by spectacle frames in 2018, and industry players are optimistic that the category will maintain a positive performance over the forecast period. As the Swiss ...

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    Country Report

    Country Report

    Cigarettes in Switzerland

    Jul 2018

    The decline in cigarette retail volume sales in 2017 was lower than the review period average. Smoking prevalence remained almost unchanged over the same period, reflecting the fact that a hard core group of smokers, consisting of nearly two million ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Switzerland

    Jul 2018

    Fine cut tobacco remained the best performing category in cigars, cigarillos and smoking tobacco in 2017. Fine cut tobacco is less expensive than traditional cigarettes, which is a strong draw for consumers who are looking to reduce their spending on...

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    Country Report

    Country Report

    Tobacco in Switzerland

    Jul 2018

    A moderate drop in consumer demand for tobacco was observed in Switzerland in 2017. The decline in volume sales of cigarettes, the largest category, was modest, thus helping to support the performance of the tobacco industry in general. It appears ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Switzerland

    Jul 2018

    The sale of snuff is currently illegal in Switzerland, along with chewing tobacco sold in portioned bags. Both are described as products which come in powder and fine granular format. However, the sale of chewing tobacco in clay format in portioned ...

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    Country Report

    Country Report

    Bags and Luggage in Switzerland

    Jul 2018

    Although the Swiss economy is gradually recovering and unemployment is falling, Swiss consumers remain price-sensitive and cautious when spending. Switzerland is one of the world’s most expensive countries to live in and median disposable income is ...

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    Country Report

    Country Report

    Jewellery in Switzerland

    Jul 2018

    Jewellery retail current value sales fell for a fourth successive year in 2018. The Swiss economy is slowly recovering and the unemployment rate is stabilising, but as median disposable income is set to grow only modestly, consumers continue to ...

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    Country Report

    Country Report

    Personal Accessories in Switzerland

    Jul 2018

    After a turbulent 2016 and gloomy first half of 2017, official statistics show that consumer confidence is picking up, unemployment is more stable and top executives are generally confident about the short term. All these factors contribute to a ...

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    Country Report

    Country Report

    Watches in Switzerland

    Jul 2018

    In 2018, although retail current value sales grew only marginally, this was a small improvement on 2017. The key driver was the higher number of international tourists in 2017, especially of wealthy Chinese visitors. The rise in inbound tourist trips...

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    Country Report

    Country Report

    Writing Instruments in Switzerland

    Jul 2018

    In 2018, retail current value sales of writing instruments continued to fall in Switzerland, largely due to the competition from modern technologies. Computers and tablets, for example, have increasingly penetrated the lifestyles of Swiss consumers, ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Switzerland

    Jul 2018

    Switzerland is known as a country with a high level of environmental awareness. This is particularly noticeable in alcoholic drinks, which is characterised by packaging formats which can be recycled, such as glass and metal. While glass bottles ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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