Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Aug 2020

    Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops. ...

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    Country Report

    Country Report

    Cigarettes in Switzerland

    Jul 2020

    Increasing health concerns and rising prices by manufacturers rather than tax increases resulted in strong declines in the consumption of cigarettes in 2019. The switch to fine cut tobacco, apparent in many Western European countries, was even more ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Switzerland

    Jul 2020

    There was a notable swing away from cigarettes towards fine cut tobacco over the review period, which continued in 2019. Fine cut tobacco won a number of more price-sensitive smokers over from cigarettes as it is perceived as offering better value ...

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    Country Report

    Country Report

    Tobacco in Switzerland

    Jul 2020

    Coronavirus (COVID-19) is not expected to have any significant impact on sales and the key trends within tobacco in Switzerland. Overall, sales may benefit slightly from some initial stockpiling in the early stages of the epidemic, and the closure of...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

    Jul 2020

    Heated tobacco continued to record strong growth in 2019 after the extremely successful launch of HEETS by Philip Morris towards the end of the review period. The main message around heated tobacco is that this innovation is a “reduced risk” tobacco ...

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    Country Profile

    Country Profile

    Switzerland: Country Profile

    Jul 2020

    The economy will grow sluggishly in 2020. Private consumption will remain resilient, supported by low unemployment. A gloomy global environment will weigh on investment and trade, but the current account surplus will remain large. Inflation will be ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Switzerland

    Jun 2020

    The positive economic situation and the development of tourism and gastronomy supported growth of away-from-home tissue and hygiene in Switzerland in 2019, pre-COVID-19. The number of transactions and nights spent in hotels continued to increase ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Switzerland

    Jun 2020

    Stagnant volume sales in 2019 were very closely linked to the country’s stagnating birth rate, and the number of children under the age of three – the average potty training age is 18-24 months. Furthermore, hectic lifestyles were encouraging ...

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    Country Report

    Country Report

    Retail Tissue in Switzerland

    Jun 2020

    Despite a high level of maturity and saturation, the retail tissue category continued to grow moderately in 2019. This occurred as consumers continued to switch from less convenient solutions such as reusable/washable handkerchiefs and cleaning ...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Switzerland

    Jun 2020

    Only products for moderate/heavy incontinence, and only specific brands, were reimbursed by health insurances in 2019, thus limiting the selection. In addition, consumers with light incontinence, which is the majority of sufferers, did not get ...

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    Country Report

    Country Report

    Tissue and Hygiene in Switzerland

    Jun 2020

    COVID-19 in Switzerland is expected to result in the strong performance of retail tissue and wipes in 2020, while AFH tissue faces the worst decline, due to the complete shutdown of hotels, restaurants and bars. Meanwhile, demand for sanitary ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Switzerland

    Jun 2020

    Estimates from Zeller AG and Schweizerische Gesellschaft für Blasenschwäche indicate that around half a million Swiss consumers suffer from incontinence. This is due to the country’s ageing population, which is likely to result in a growing number of...

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    Country Report

    Country Report

    Sanitary Protection in Switzerland

    Jun 2020

    Sanitary protection is rather mature and saturated, yet produced value and volume growth in 2019 due to new product launches and growing demands in terms of hygiene and cleanliness. Pantyliners and sanitary towels performed particularly well as a ...

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    Country Report

    Country Report

    Wipes in Switzerland

    Jun 2020

    In 2019 convenience continued to play a major role in influencing demand for wipes among Swiss consumers, due to their hectic and busy lifestyles. As a result, products that are quick and easy to use, and which save time and effort, were in high ...

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    Country Briefing

    Country Briefing

    Sustainability: Switzerland

    May 2020

    Well-developed hydro capacities and low usage of fossil fuels allow Switzerland to maintain solid performance in reducing carbon footprint. Phasing out of nuclear energy might hinder the country’s aim to be carbon-neutral by 2050 yet provides ...

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    Country Report

    Country Report

    Pet Products in Switzerland

    May 2020

    In 2020, all categories in pet products are seeing slightly faster current value growth, compared with 2019. As the pet humanisation trend underpins the growing interest in pet products, current value growth is expected to accelerate over the ...

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    Country Report

    Country Report

    Pet Care in Switzerland

    May 2020

    The pet humanisation trend continues to underpin the development and growth of pet care in Switzerland. The growing inclination of owners to view their pets as family members, rather than simply as animals, feeds into their pet care purchasing ...

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    Country Report

    Country Report

    Dog Food in Switzerland

    May 2020

    As the pet humanisation trend develops, more and more dog owners are transposing key factors in their purchasing decisions in human food into pet food. As with human packaged food, sustainability is increasingly influencing the choices of Swiss ...

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    Country Report

    Country Report

    Other Pet Food in Switzerland

    May 2020

    Other pet food is projected to see a further decline in retail volume sales over the forecast period, although current value sales are expected to rebound. The declining other pet population militates against volume growth, while value growth is ...

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    Country Report

    Country Report

    Cat Food in Switzerland

    May 2020

    Cat food in Switzerland is expected to continue to experience strong premiumisation, which is likely to translate into further segmentation. Cat owners are increasingly looking to functional aspects, such as weight management, urinary disease ...

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