Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Asian Speciality Drinks in Switzerland

    Mar 2019

    Asian speciality drinks remained a negligible category in Switzerland in 2018. This situation is unlikely to change over the forecast period....

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    Bottled Water in Switzerland

    Mar 2019

    Bottled water has been the main beneficiary of the war against sugar in carbonates and juices. The category’s sales are being driven by consumers’ efforts to reduce their consumption of beverages with a high sugar content, with bottled water ...

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    Carbonates in Switzerland

    Mar 2019

    The amount of sugar and calorie content of beverages have become key factors in consumers’ purchasing decisions, leading them to buy more sugar-free and zero-sugar beverages rather than their regular counterparts. However, despite a small increase in...

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    Concentrates in Switzerland

    Mar 2019

    Initially focusing on families with children, concentrate manufacturers are now seeking to broaden their horizons and reach older consumer groups. They are doing this by moving away from traditional flavours such as mint and raspberry towards more ...

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    Energy Drinks in Switzerland

    Mar 2019

    In Switzerland, consumers’ appetite for energy drinks shows no sign of diminishing as sales continued to increase in 2018. The fast-paced lifestyles of Swiss consumers, the importance they place on physical exercise and rising incomes across the ...

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    Juice in Switzerland

    Mar 2019

    The juice category has faced considerable scrutiny in recent years with regard to both sugar content and the use of additives and preservatives. Despite the category’s decline in volume sales, there are some positive signs which should not be ...

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    Country Report

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    Soft Drinks in Switzerland

    Mar 2019

    Swiss consumers greatly value the origins of the products they purchase. With one of the highest rates of GDP per capita in Europe, Swiss consumers enjoy strong purchasing power and are willing to spend more on products deemed to be of a high ...

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    RTD Coffee in Switzerland

    Mar 2019

    RTD coffee continued to perform well in 2018, being especially popular among younger generations, who are more likely to reject regular hot coffee due to its bitter taste. Manufacturers have recognised this and have changed their marketing strategies...

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    RTD Tea in Switzerland

    Mar 2019

    RTD tea recorded solid growth in both volume and current value terms in 2018, with per capita consumption remaining very high. As the RTD tea landscape has changed profoundly over the last few years, the category has become one of the most dynamic in...

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    Sports Drinks in Switzerland

    Mar 2019

    As sports drinks are mainly targeted at meeting the needs of sportsmen and women and physically active consumers, it is currently a niche within the overall soft drinks industry in Switzerland. Despite consumers’ increasing inclination to engage in ...

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    Coffee in Switzerland

    Mar 2019

    Fresh ground coffee pods continued to record the strongest growth in coffee in 2018. Its convenience and simplicity in terms of the brewing process, the huge variety of coffee pods in styles, tastes, brands, price points and brewing systems, along ...

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    Other Hot Drinks in Switzerland

    Mar 2019

    One of the biggest structural obstacles to growth in other hot drinks in 2018 continued to be the fact that the category is largely seen as offering beverages for children. This can be attributed to the marketing strategies of the main players within...

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    Hot Drinks in Switzerland

    Mar 2019

    In 2018, hot drinks in Switzerland recorded stronger current value and volume growth in both the retail and foodservice channels. Overall, coffee achieved the strongest current value growth, attributed to the continuing high demand of fresh ground ...

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    Tea in Switzerland

    Mar 2019

    In 2018, tea consumption in Switzerland reached an all-time high. Consumers are interested in healthy hot drinks, with this resulting in tea taking share from coffee as Swiss consumers are paying more attention to the potential health risks ...

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    Air Care in Switzerland

    Feb 2019

    Air care continued to record strong growth in 2018, profiting from greater consumer demand for freshness and a pleasant ambience at home. With increasingly busy lifestyles and stress at work, consumers are regarding their homes as an oasis of peace ...

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    Bleach in Switzerland

    Feb 2019

    Bleach struggled in 2018 due to product innovation in other home care categories such as surface care and toilet care. Bleach is a rather niche category in Switzerland. Perceived as an old-fashioned and aggressive cleaning product, there are not many...

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    Dishwashing in Switzerland

    Feb 2019

    Dishwashing product trends in Switzerland continued to focus on making things as easy and convenient as possible. As the penetration rate of dishwasher continued to increase in 2018, automatic dishwashing experienced another year of growth, whilst ...

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    Home Insecticides in Switzerland

    Feb 2019

    The weather continued to be a strong driver of home insecticides sales in 2018. Switzerland had the warmest April-July period since 1864 and 2018 broke the record for the least rainfall in the same period. The drought led to the decline of various ...

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    Country Report

    Country Report

    Laundry Care in Switzerland

    Feb 2019

    Laundry care is a mature and saturated category in Switzerland. The overall retail volume decreased at a faster pace than value sales, which recorded marginal decline in 2018, due to the continuing shift from standard laundry detergents to ...

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    Country Report

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    Home Care in Switzerland

    Feb 2019

    Home care in Switzerland registered positive value growth in 2018. The household cleaning habits of consumers in the country are evolving due to increasingly hectic lifestyles and the greater appeal of highly convenient products. Liquid tablet ...

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