Switzerland

COVID-19 had a significant negative impact on sales of luxury goods in Switzerland in 2020, seeing a double-digit retail current value decline. Although sales of such products are driven by affluent consumers who are less likely to be impacted by…

In 2020, experiential luxury was hit extremely hard by the fallout from COVID-19. Experiential luxury in Switzerland depends to a great extent on tourism and the country’s status as an international business destination. The bans on travel put in…

Off-trade volume sales saw solid growth in 2021 helped by a recovery of on-the-go consumption, notably among young adults who often value the drink’s convenience and its properties as a mental function enhancer or an energy booster. Although on-trade…

Concentrates saw solid growth in 2021 driven by the shift towards remote working, especially among households with children. Concentrates is well adapted to the consumption habits of people spending more time at home and, unlike other soft drinks…

Off-trade carbonates sales declined in 2021, with the category reverting to the downward consumption trend seen in years before the COVID-19 crisis, following a brief recovery in 2020 driven by the transfer of the on-trade consumption to off-trade…

Luxury timepieces saw steep retail volume and current value declines in 2020 due to COVID-19. Outlet closures, the economic impact of the pandemic and fewer work and social occasions to wear these products due to home working and home seclusion all…

Luxury jewellery saw significant retail volume and current value declines in 2020 due to COVID-19. The economic impact of the pandemic greatly reduced consumer confidence and non-essential spending, whilst the temporary closure of non-essential…

Off-trade volume sales of energy drinks saw a more moderate increase in 2021 than in 2020, as growth is being negatively impacted by the partial recovery of on-trade sales fuelled by the increased mobility among Swiss consumers in 2021, although…

Sanitary protection recorded decent growth in 2021 with female consumers resuming more active lifestyles. Sales in 2020 were limited by consumers being mostly confined to their homes with a slightly reduced need for sanitary protection products,…

Overall polishes continued to decline in 2021, albeit not as rapidly as in 2020. Consumers reverted back to more “normal” purchasing patterns, without focusing purely on the essentials, ie restocking purchases were made for polishes when needed.…

With consumers still staying more at home than before the pandemic and also not only focusing on essentials any more in 2021, volume and value sales of air care continued to record positive growth. Consumers place increasingly great value in their…

As COVID-19 regulations gradually eased during 2021, tea sales registered moderate retail value sales growth after seeing a steep increase in retail value and volume sales in 2020. This was mainly due to the pandemic and its lockdown measures which…

Wipes recorded strong value sales growth in 2021 mainly driven by the strong recovery and growing popularity of personal wipes. With consumers spending more time away from home in the year, wipes represented a quick and easy way to wipe surfaces and…

Home care continued to grow in value and volume terms in 2021, in spite of the strong increases seen a year earlier in 2020. In addition to the increased cleaning frequency to prevent germs and viruses from spreading, specifically motivated by the…

After the increase in demand in laundry care brought on by stockpiling and very appealing promotions in 2020, which saw the category record strong volume growth, the performance was far less dynamic in 2021. However, the still prevailing urge to keep…

Despite the increased hygiene demands, as well as more time and effort spent cleaning due to COVID-19, bleach continued to decline in both volume and value terms in 2020, which continued to be seen in 2021. Volume declined at a slightly slower rate…

Luxury hotels was the most heavily impacted category within luxury goods in 2020. Value sales more than halved over the course of the year, despite the government’s efforts to relax restrictions on travel and reopen the economy. The single biggest…

The increased prevalence of remote working sustained growth in off-trade sales in 2021, which allowed RTD tea to record only a marginal slowdown compared to 2020 despite the recovery of out-of-home consumption fuelling on-trade sales growth. Despite…

Retail tissue continued to record growth overall and across almost all categories in 2021. Boxed facial tissues and toilet paper specifically benefitted from many consumers still working from home in the year and generally spending more time at home,…

Consumer foodservice recorded a much improved performance in 2021 compared to the notable declines of the previous year resulting from pandemic-induced restrictions and home seclusion, although there was some variation in terms of value creation…