Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Country Briefing

    Business Dynamics: Switzerland

    Sep 2018

    Switzerland’s high degree of economic freedom reflects the strong regulatory environment, independent judiciary and liberalised business environment that prevails in the country. The nation’s competitiveness is further boosted by an excellent ...

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    Country Report

    Country Report

    Car Rental (Destination) in Switzerland

    Sep 2018

    Swiss car rental companies achieved record value sales in 2017 despite strong price pressure, although the currency situation slightly improved during the second half of the year. Car rental is benefiting directly from the increasing number of ...

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    Country Report

    Country Report

    Airlines in Switzerland

    Sep 2018

    Swiss International Airlines remained the leading player in 2018, with the company continuing to grow its share of value sales. The main factors behind this gain are the renewal of its aircraft fleet and relatively stable ticket prices. With new ...

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    Country Report

    Country Report

    Lodging in Switzerland

    Sep 2018

    The Swiss tourism industry is recovering after two difficult years following the Swiss National Bank unpegging the franc in 2015. Tourists are returning to Switzerland and the hotel industry is performing better due to increasing overnight stays as ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Switzerland

    Sep 2018

    Intermediaries recorded positive current value growth in 2018. Booking through intermediaries is perceived as convenient by Swiss consumers as it allows for easy price comparisons. Over the review period the value share of online transactions within ...

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    Country Report

    Country Report

    Travel in Switzerland

    Sep 2018

    In general, Swiss tourism had a good winter season at the beginning of 2018, enjoying an increasing number of overnight stays because the weather was good, bringing more snow than the previous winter. The summer season was also good thanks to ...

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    Country Report

    Country Report

    Tourism Flows in Switzerland

    Sep 2018

    Swiss tourism recovered in 2017, with an increasing number of inbound arrivals, especially from the Eurozone, with this being helped by the economic upturn in Europe and the slight devaluation of the Swiss franc. Thanks to abundant snow, inbound ...

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    Strategy Briefing

    Strategy Briefing

    Agriculture in Western Europe

    Aug 2018

    With turnover of USD521 billion in 2017, Western Europe is currently the word’s third-largest agricultural producer. However, WE is forecast to stagnate, as production output growth is hampered by unfavourable trade context, decreasing arable land, ...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment in Western Europe

    Aug 2018

    With production of USD449.3 billion, Western Europe is the world’s second-largest drug and medical device producer (behind Asia Pacific) and the leading exporter. Although the region’s growth is anticipated to decelerate, the positive overall ...

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    Country Briefing

    Country Briefing

    Households: Switzerland

    Aug 2018

    Switzerland is currently in transition, as population growth driven by immigration poses some significant challenges for household and logistical infrastructure. An ongoing rental crisis is partly a consequence of this. A new infrastructural project ...

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    Country Report

    Country Report

    Packaging Industry in Switzerland

    Aug 2018

    The packaging industry in Switzerland in 2017 remained strongly influenced by the high levels of social and environmental awareness of the Swiss. Consumers knowingly opted for products that featured highly recyclable materials such as glass, metal ...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Western Europe

    Jul 2018

    Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit ...

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    Country Profile

    Country Profile

    Switzerland: Country Profile

    Jul 2018

    The economy will improve moderately in 2018. Consumer spending will strengthen but still grow at a modest pace. However, exports, which make up a third of GDP, will see strong gains. The process of fiscal consolidation is a drag. The growing threat ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Switzerland

    Jul 2018

    The Swiss economy is wealthy and innovative, which will support long-term progress. However, currency appreciation over 2015-2016 led to fragility in its external sector, a situation that could reverse in the short term, as the Swiss franc weakens ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Eyewear in Switzerland

    Jul 2018

    Eyewear in Switzerland experienced a good year of growth in 2018 with spectacles performing better than contact lenses and sunglasses seeing the highest growth amongst the three categories. Switzerland benefits from a strategic geographic position ...

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    Country Report

    Country Report

    Spectacles in Switzerland

    Jul 2018

    Sales of spectacles have seen growing slowly but steadily in Switzerland, mostly driven by spectacle frames in 2018, and industry players are optimistic that the category will maintain a positive performance over the forecast period. As the Swiss ...

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    Country Report

    Country Report

    Sunglasses in Switzerland

    Jul 2018

    Sales of sunglasses are performing relatively well thanks to internet retailing platforms. Although Swiss consumers are only just starting to purchase spectacles online, their propensity to shop for sunglasses online is far higher. As sunglasses are ...

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    Country Report

    Country Report

    Contact Lenses and Solutions in Switzerland

    Jul 2018

    Medical research from the National Eye Institute has shown in past years that a rising number of young people are becoming nearsighted and suffering from myopia. One of the explanations behind this trend is that younger people are spending more time ...

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