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Switzerland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Switzerland StatisticsConsumer Lifestyles in SwitzerlandSwitzerland Country BriefingsFuture Demographics: Switzerland in 2030

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    Strategy Briefing

    Strategy Briefing

    Watches in Western Europe

    Jan 2020

    Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Switzerland

    Jan 2020

    Switzerland’s high degree of economic freedom reflects the strong regulatory environment, independent judiciary and liberalised business environment that prevails in the country. The nation’s competitiveness is further boosted by an excellent ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Dec 2019

    Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

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    Country Profile

    Country Profile

    Switzerland: Country Profile

    Dec 2019

    The economy will grow moderately in 2019. Private final consumption will strengthen as job creation and real wage growth pick up; however, exports and investment will slow due to a weakening situation in key export markets. The growing threat of ...

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    Country Briefing

    Country Briefing

    Sustainability: Switzerland

    Dec 2019

    Well-developed hydro capacities and low usage of fossil fuels allow Switzerland to maintain solid performance in reducing carbon footprint. Phasing out of nuclear energy might hinder the country’s aim to be carbon-neutral by 2050 yet provides ...

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    Country Report

    Country Report

    Bottled Water in Switzerland

    Dec 2019

    Bottled water has been the main beneficiary of the war against sugar in carbonates and juices, and as such, demand for bottled water remains stable in Switzerland. An official campaign from the government running in 2019, promoted the benefits of ...

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    Country Report

    Country Report

    Sports Drinks in Switzerland

    Dec 2019

    Due to busy lifestyles and the increasing importance of physical exercise in Switzerland, sports drinks has a huge potential for growth. Despite this potential, sport drinks only grew slightly in 2019, mostly due to the lack of innovation in the ...

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    Country Report

    Country Report

    Soft Drinks in Switzerland

    Dec 2019

    Soft drink manufacturers in Switzerland benefit from not having to adapt their offerings in line with a sugar tax. The sugar tax has seen the soft drinks landscape of other Western European countries change dramatically; many have had to reform their...

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    Country Report

    Country Report

    Energy Drinks in Switzerland

    Dec 2019

    In Switzerland, consumers’ appetite for energy drinks shows no sign of diminishing as sales continued to increase in 2019, in both the on-trade and off-trade. The busy lifestyles of Swiss consumers and the importance they place on physical exercise ...

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    Country Report

    Country Report

    Concentrates in Switzerland

    Dec 2019

    One of the reasons concentrates is smaller when compared to other soft drinks, is that they require preparation. As such, concentrates are missing opportunities for out-of-home consumption and on-the-go consumption trends....

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    Country Report

    Country Report

    RTD Tea in Switzerland

    Dec 2019

    RTD tea recorded robust growth in both volume and current value terms in 2019, with per capita consumption remaining very high. As the RTD tea landscape changed profoundly over the review period, RTD tea has become one of the most dynamic offerings ...

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    Country Report

    Country Report

    Carbonates in Switzerland

    Dec 2019

    In 2019, both off-trade value sales and volume sales of carbonates declined. This decline is due to the negative perception carbonated drinks have in Switzerland, due to the high amount of sugar and the calorie content of these beverages. The ...

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    Country Report

    Country Report

    RTD Coffee in Switzerland

    Dec 2019

    The Swiss RTD coffee landscape differs from other Western European landscapes, as it is very well developed with healthy levels of value sales. In 2019, RTD coffee continued to perform well, being especially popular among younger generations, who are...

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    Country Report

    Country Report

    Juice in Switzerland

    Dec 2019

    Juice has faced considerable scrutiny over the forecast period, in regards to both sugar content and the use of additives and preservatives. The result of this is that both reconstituted 100% juice and nectars have performed negatively in 2019, ...

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    Country Report

    Country Report

    Hot Drinks in Switzerland

    Dec 2019

    Hot drinks in Switzerland recorded further growth in both the retail and foodservice channels in 2019. Coffee achieved the strongest current value growth due to the ongoing demand for fresh ground coffee pods. In tea, green tea outpaced other ...

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    Country Report

    Country Report

    Coffee in Switzerland

    Dec 2019

    In 2019, growth continued to be driven by fresh coffee, in particular fresh ground coffee pods, with the stronger penetration of higher-priced pods contributing to sustained growth rates. The convenience and simplicity in terms of the brewing ...

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    Country Report

    Country Report

    Tea in Switzerland

    Dec 2019

    Tea recorded further growth in 2019, benefiting from the health and wellness trend as more Swiss consumers want to have a healthy diet and a better lifestyle. Teas which have a relaxing or stimulating effect are popular, particularly as lifestyles ...

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    Country Report

    Country Report

    Other Hot Drinks in Switzerland

    Dec 2019

    In 2019, sales of other hot drinks continue to be affected by the health and wellness trend and increasing concerns over the negative health effects associated with the consumption of sugar-rich food and beverages. In particular, many Swiss parents ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Switzerland

    Nov 2019

    Switzerland’s fiscal position is very healthy, with low public debt and a budget surplus. This will enable the country to withstand external shocks. Nevertheless, Switzerland’s open economy could suffer under a Global Downturn scenario. Additionally,...

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    Country Report

    Country Report

    Packaged Food in Switzerland

    Nov 2019

    Packaged food in Switzerland posted a positive albeit modest performance in 2019. The industry remained resilient in 2019 despite challenging factors such as continued high prices in Switzerland (when compared to neighbouring European countries), a ...

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