The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Honduras.
The waning of the pandemic and rollout of vaccines led to less frequent household cleaning and disinfection habits in 2022. A slowdown in sales of dishwashing products and kitchen cleaners stemmed from the reopening of consumer foodservice outlets,…
Endemic corruption and violence destabilise society, leading to a challenging Economic Freedom ranking. A large agricultural sector exposes Honduras to commodity price changes, whilst foreign investment is deterred by high crime rates and weak…
After strong growth in 2019 in alcoholic drinks due to expanding local production capacity and marketing for domestic brands, sales plummeted in 2020, especially in the on-trade due to the onset of COVID-19. By 2021, demand witnessed a resurgence as…
Sales of hot drinks grew at a slower rate in 2022 compared to 2021, as the largest category, coffee, suffered a major global price hike due to drought in Brazil. This led to considerably lower production levels and higher freight costs. Lower sales…
Sales are set to exceed pre-pandemic levels in 2022 as Honduras rebounds from the negative impact of the COVID-19 pandemic when consumption of products bought on impulse and consumption on the go halted. Ice cream and sweet biscuits, snack bars and…
The soft drinks industry maintained positive growth in volume terms in 2022, although growth slowed from the previous year, as inflationary pressure undermined economic conditions. Nevertheless, the market did benefit from the revival of tourism.…
While volume sales of staple foods grew in Honduras in 2022, value sales saw much higher growth. Supply interruptions of grain from Russia and Ukraine, as well as increases in the cost of raw materials, shipping and energy costs had a particularly…
Honduras continues to be affected by global economic uncertainty, including geopolitical tensions created by the war in Ukraine. Nevertheless, the consumer health market saw some modest recovery in 2022, driven by an alleviation in government…
Sales of tissue and hygiene slowed slightly in 2020 and remained at a lower rate in 2021 compared to pre-pandemic levels. Sanitary protection and nappies/diapers/pants registered the strongest rebound thanks to a loosening of COVID-19 restrictions…
Sales of dairy products and alternatives maintained steady growth in Honduras in 2022, benefiting from the return of parents to the workplace and children to their places of education and subsequent boost in impulse purchases. The market also…
Every category within beauty and personal care achieved positive growth in 2021, with the market rebounding from a contraction in the previous year that was stimulated by the COVID-19 pandemic. However rising inflation and a high unemployment rate…
Cooking ingredients and meals saw value growth across the market in 2022 due to rising prices while the volume sales of meals and soups and sauces, dips and condiments contracted. The market continued to adjust in the wake of the COVID-19 pandemic…
Honduras’ economy will experience a recovery in 2021. Household consumption, the main driver of domestic demand, will be hurt by the population displacement following the two storms in November 2020, as well as by the rise in unemployment both in the…
The number of households is set to increase rapidly in Honduras over 2021-2040, with other (extended) remaining the dominant household type. While household earnings will only gradually reach pre-pandemic levels, the fastest household expenditure…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…
Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…
This report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Honduras. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption,…
The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…