The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Honduras.
Sales of home care saw slower growth in 2021 after spiking in 2020 when demand was stimulated by the pandemic and the need to maintain strict hygiene standards. Vaccine rollout and a drop in COVID-19 cases enabled a lifting of some restrictions,…
After strong growth in 2019 in alcoholic drinks due to expanding local production capacity and marketing for domestic brands, sales plummeted in 2020, especially in the on-trade due to the onset of COVID-19. By 2021, demand witnessed a resurgence as…
Sales are set to exceed pre-pandemic levels in 2022 as Honduras rebounds from the negative impact of the COVID-19 pandemic when consumption of products bought on impulse and consumption on the go halted. Ice cream and sweet biscuits, snack bars and…
Sales of soft drinks rebounded strongly in 2021 after declining in the previous year. Despite the ongoing presence of the virus and several months of a further lockdown, restrictions began to ease which led to a resumption of normal lifestyles and a…
Honduras continues to be affected by global economic uncertainty, including geopolitical tensions created by the war in Ukraine. Nevertheless, the consumer health market saw some modest recovery in 2022, driven by an alleviation in government…
Sales of tissue and hygiene slowed slightly in 2020 and remained at a lower rate in 2021 compared to pre-pandemic levels. Sanitary protection and nappies/diapers/pants registered the strongest rebound thanks to a loosening of COVID-19 restrictions…
Every category within beauty and personal care achieved positive growth in 2021, with the market rebounding from a contraction in the previous year that was stimulated by the COVID-19 pandemic. However rising inflation and a high unemployment rate…
Endemic corruption and violence destabilise society, leading to a challenging Economic Freedom ranking. A large agricultural sector exposes Honduras to commodity price changes, whilst foreign investment is deterred by high crime rates and weak…
Honduras’ economy will experience a recovery in 2021. Household consumption, the main driver of domestic demand, will be hurt by the population displacement following the two storms in November 2020, as well as by the rise in unemployment both in the…
Sales of dairy products and alternatives maintained growth during the pandemic in Honduras. The market is being boosted by more time spent at home, growth of modern grocery retailers and urbanisation while the closure of schools negated initiatives…
The cooking ingredients and meals market began a return to pre-pandemic growth patterns in 2021 after the unprecedented circumstances created by the onset of the pandemic, the worst of which took place in 2020. However, recession, rising unemployment…
The number of households is set to increase rapidly in Honduras over 2021-2040, with other (extended) remaining the dominant household type. While household earnings will only gradually reach pre-pandemic levels, the fastest household expenditure…
Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…
This report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Honduras. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption,…
The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…