The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Honduras.
The waning of the pandemic and rollout of vaccines led to less frequent household cleaning and disinfection habits in 2022. A slowdown in sales of dishwashing products and kitchen cleaners stemmed from the reopening of consumer foodservice outlets,…
Retailing in Honduras continued to recover in 2022 in the wake of the pandemic. The industry proved highly resilient despite inflation and high levels of poverty in the country. Modern grocery retailers continued to make inroads due to their…
Endemic corruption and violence destabilise society, leading to a challenging Economic Freedom ranking. A large agricultural sector exposes Honduras to commodity price changes, whilst foreign investment is deterred by high crime rates and weak…
The high inflationary context in 2022 stimulated a consumer drive for lower prices or reduced purchasing frequency, while the return of schoolchildren to the classroom reduced usage of tissue products at home such as toilet paper and paper towels.…
After strong growth in 2019 in alcoholic drinks due to expanding local production capacity and marketing for domestic brands, sales plummeted in 2020, especially in the on-trade due to the onset of COVID-19. By 2021, demand witnessed a resurgence as…
Sales of hot drinks grew at a slower rate in 2022 compared to 2021, as the largest category, coffee, suffered a major global price hike due to drought in Brazil. This led to considerably lower production levels and higher freight costs. Lower sales…
Sales are set to exceed pre-pandemic levels in 2022 as Honduras rebounds from the negative impact of the COVID-19 pandemic when consumption of products bought on impulse and consumption on the go halted. Ice cream and sweet biscuits, snack bars and…
Every category within beauty and personal care achieved positive growth in 2022, after making a fuller recovery from the pandemic compared to 2021. However rising inflation, exacerbated by the market’s high dependence on imports, and high…
The soft drinks industry maintained positive growth in volume terms in 2022, although growth slowed from the previous year, as inflationary pressure undermined economic conditions. Nevertheless, the market did benefit from the revival of tourism.…
While volume sales of staple foods grew in Honduras in 2022, value sales saw much higher growth. Supply interruptions of grain from Russia and Ukraine, as well as increases in the cost of raw materials, shipping and energy costs had a particularly…
Honduras continues to be affected by global economic uncertainty, including geopolitical tensions created by the war in Ukraine. Nevertheless, the consumer health market saw some modest recovery in 2022, driven by an alleviation in government…
Sales of dairy products and alternatives maintained steady growth in Honduras in 2022, benefiting from the return of parents to the workplace and children to their places of education and subsequent boost in impulse purchases. The market also…
Cooking ingredients and meals saw value growth across the market in 2022 due to rising prices while the volume sales of meals and soups and sauces, dips and condiments contracted. The market continued to adjust in the wake of the COVID-19 pandemic…
This report assesses the business environment in Honduras, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
The number of households is set to increase rapidly in Honduras over 2021-2040, with other (extended) remaining the dominant household type. While household earnings will only gradually reach pre-pandemic levels, the fastest household expenditure…
The report examines the economic landscape of Honduras and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Honduras expanded in real terms in 2022, driven by increasing public and…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…
The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…