Dominican Republic

The category continues to recover in 2022 in line with all mandatory COVID-19 measures being lifted in February of this year. Gum has historically been a product with high on-the-go and low at-home consumption, thus significantly reducing its…

Still wine consumption showed an upbeat rebound in 2021 as Dominicans are opting for wine as it is perceived to be healthier than other high alcohol alternatives, plus it implies a certain social status. Some of the sales shifted back to the on-trade…

Top-selling Clorox from Clorox Dominicano CxA remained the leading bleach over the review period and into 2021. Clorox boasts strong name recognition in the Dominican Republic and is a trusted brand among consumers. Clorox bleach is also available in…

In 2021, despite consumers’ increased interest in cleaning due to COVID-19, volume and value demand for polished did not increase, instead, it remained similar to levels recorded in 2019. This was mainly due to consumers shifting their focus to…

A change in leadership has created political stability in the Dominican Republic and economic freedom is improving, but corruption remains pervasive. Solid policy implementation has resulted in a strongly rebounding economy; however, inflation will…

Fragrances were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, there was less demand for fragrances. In 2021, with society gradually…

During 2021, many Dominicans remained at home for work and school as the government implemented new restrictions related to consumers who were not fully vaccinated. In addition to consumers spending more time within the household and having more time…

While analgesics is expected to register an increase in current value sales, constant value sales are expected to fall in 2022. Rising inflation as a result of the energy crisis stemming from the war in Ukraine is pushing up retail prices and…

After a difficult year for RTDs in 2020, total volume sales bounced back in 2021, with a robust recovery in both on-trade and off-trade. The return of socialising fuelled recovery, especially for spirit-based RTDs which were most negatively impacted…

Vitamins registered a significant boost from the pandemic, as consumer bought vitamins in order to boost their immune system and protect themselves from becoming infected with COVID-19. Now that concerns around the virus have abated, there is not the…

Sales of cheese in the Dominican Republic are dominated by locally manufactured products and brands of domestic origin. The leading international cheese brands have little penetration in the country and this is largely due to the wide distribution of…

In February 2022 all COVID-19 restrictions were lifted in the Dominican Republic, making vaccinations and the public use of facemasks no longer mandatory. This was the final step in a COVID-19 phasedown that has been taking place as the vaccination…

Depilatories did not benefit as much from society opening up as other beauty and personal care products and registered a decrease in volume sales for the second year running, though the decline was not as steep as in 2020. The reopening of beauty…

Sales of wipes have not been majorly impacted by COVID-19 in 2020 and 2021, as the main consumers of these products are higher-income households where incomes have been less impacted by the pandemic. Current value growth in 2021 has been slightly…

Smoking prevalence continued to fall in 2021 and this led to less cigarettes being consumed. Due to raised health concerns, many smokers are choosing to quit or migrate to perceived reduced harm alternatives, such as e-vapour or heated tobacco…

While dermatologicals are expected to register an increase in current value sales, constant value sales are expected to fall in 2022. Rising inflation as a result of the energy crisis stemming from the war in Ukraine is pushing up retail prices and…

Cigarettes continued its decline, with a further drop in volume sales in 2021, as smoking prevalence continued to fall. Also, a significant dampener on volume sales of cigarettes was rising inflation as continuing global supply constraints and rising…

Spirits consumption in the Dominican Republic is dominated by rum consumption; however, in 2021 the category was negatively impacted by the illegal use of empty bottles to sell counterfeit rum. Big efforts have been made to shut down the illegal…

Due to the long-lasting COVID-19 pandemic, beer consumption in 2021 had a good performance with an increase in home consumption. Home consumption continued to revitalise, driven by COVID-19 restrictions, social distancing, and home seclusion.…

Deodorants were negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not participating in activities such as sport, there was less demand for deodorants. In 2021, with society gradually…