Dominican Republic

In 2021, despite consumers’ increased interest in cleaning due to COVID-19, volume and value demand for polished did not increase, instead, it remained similar to levels recorded in 2019. This was mainly due to consumers shifting their focus to…

Sales of wipes have not been majorly impacted by COVID-19 in 2020 and 2021, as the main consumers of these products are higher-income households where incomes have been less impacted by the pandemic. Current value growth in 2021 has been slightly…

Top-selling Clorox from Clorox Dominicano CxA remained the leading bleach over the review period and into 2021. Clorox boasts strong name recognition in the Dominican Republic and is a trusted brand among consumers. Clorox bleach is also available in…

During 2021, many Dominicans remained at home for work and school as the government implemented new restrictions related to consumers who were not fully vaccinated. In addition to consumers spending more time within the household and having more time…

While retailing registered an increase in current value sales in 2021, constant value sales actually fell. The pandemic continued to dampen value sales in 2021 for several reasons. Firstly, consumers were price sensitive, as the economic fallout of…

2021 has seen a slowdown in growth for retail tissues, following the spike in volume sales seen in 2020 as consumers stockpiled. However, volume growth still remains strong, well above that seen in the years immediately prior to the pandemic. Sales…

in 2021

Air care recorded robust retail value sales growth in 2021, albeit lower than that of 2020, with spray/aerosol air fresheners driving demand. Spray/aerosol air fresheners is the largest category in air care and saw the most dynamic sales growth in…

Total sanitary protection sales have seen an uptick in volume sales in 2021. This represents a recovery, following the small decline in volume sales in 2020 as a result of the government’s response to the pandemic. On 22 March, a national curfew was…

During 2021, retail value sales of laundry care saw healthy retail value sales growth, albeit slower than that of 2020, but better than in 2019. This increase was due to an increased interest in health and sanitation, as many consumers increased…

As was the case in 2020, COVID-19 was the dominant influence on demand for staple foods in the Dominican Republic during 2021. But in contrast to 2020, when this effect was strongly positive, during 2021 it was negative. With consumers spending less…

Having exhibited their fastest rate of growth in well over a decade during 2020, the rate of growth in retail current value sales of baked goods slowed significantly in 2021 (to its lowest level in 11 years). Dominicans spent much less time at home…

Direct selling was severely impacted by the pandemic lockdowns in 2020, as direct sellers were not permitted to sell from door-to-door for much of the year. In 2021, direct selling registered a healthy increase in current value sales, as direct…

Although the COVID-19 pandemic resulted in and increased the number of people staying at home and therefore the need to clean their toilets more frequently during 2020 and 2021, volume and value sales of toilet care products remained aligned to…

Home insecticides in the Dominican Republic continues to be driven by mosquito infestations, which led to strong growth in 2020 due to a dengue outbreak. Although cases and death were still being reported into 2021, the half year report on dengue…

Mixed retailers registered a rebound after outlet closures for some mixed retailers during the 2020 lockdowns. In the Dominican Republic, mixed retailers mainly comprise of department stores and warehouse clubs. Department stores were closed for much…

Having exhibited double-digit growth in 2020, as local consumers spent much more time at home due to COVID-19 restrictions and ate more meals and snacks there, the rate of growth in retail current value sales of breakfast cereals decelerated…

Restrictions due to the COVID-19 pandemic continued in 2021 and since October new regulations were introduced which state that all unvaccinated people above 12 years of age are not allowed in closed spaces, use public transport or go to school or…

Value sales through mobile are still significantly lower than e-commerce, though growing faster, and are particularly popular with the younger generation. tPago is the leading service provider for mobile payments in the country, with leading banks…

The pandemic and in particular the 2020 lockdowns were a boon for modern grocery retailers. In 2021, with society gradually opening up, and people starting to eat out again, current value growth was lower. However, the retailer that continued to…