Alcoholic Drinks

Sales of alcoholic drinks were generally positively impacted by the COVID-19 pandemic in 2020, with the sharp rise in retail sales compensating for the sharp decline in sales through the on-trade channel. While retail volume growth slowed in 2021 as…

Following the emergence of COVID-19 in early 2020, a lockdown was introduced in Morocco on 20 March, and borders were closed accordingly. Confinement measures and a health emergency were in place until the November when the country was ravaged by a…

Alcoholic drinks saw double-digit volume growth in 2021 returning overall volume sales to pre-pandemic levels. With the decision by the government not to increase the OTV (excise taxes) on alcoholic drinks between July and December 2021, price…

The pandemic had a notable impact on the off-trade as locals had to figure out ways to enjoy themselves at home while the country endured multiple lockdowns. Many consumers have continued to drink more alcohol at home in 2021 with the added appeal of…

The alcoholic drinks market in Egypt witnessed legislation and taxation changes in 2021. The government continued to impose higher taxes on alcoholic beverages in order to increase its tax revenue from alcohol and tobacco products. There were also…

Alcoholic drinks witnessed another challenging year in 2021 as the on-trade was once again restrained from trading for much of the year. Retail stepped up and kept consumers supplied with alcoholic drinks at home and helped to support volume sales,…

Alcoholic drinks in Iraq faces major challenges, not least the presence of a huge and largely unchecked black market in counterfeit brands. Rampant corruption and lack of political will continue to support this trade in illicit products, with the…

Italy started 2021 with stringent Coronavirus (COVID-19) regulations due to a second wave of infections. Aside from face covering and social distancing regulations, the government rolled-out a national curfew, limiting the circulation of all citizens…

Having surged during 2020 amid lockdown measures, off-trade volume sales of alcoholic drinks continued to rise in 2021—albeit at a much more modest rate than in the previous year. COVID-19 restrictions continued to hamper the cross-border trade with…

In 2021, market dynamics in alcoholic drinks normalised. Retail volume sales of alcoholic drinks recorded a moderate decline as customers gradually returned to the reopened on-trade. Whilst alcoholic drinks sales through the on-trade partially…

Total volume sales of alcoholic drinks continued to decline in Latvia during 2021 as consumption was negatively affected by negative population growth and ongoing social control measures aimed at limiting the spread of the COVID-19 virus. These…

The third wave of COVID-19 which began in March was the most severe the country faced since the inception of the pandemic, with more than two million reported cases. The emergence of the Delta variant in June further aggravated the sanitary crisis.…

Despite further restrictions created by COVID-19, alcoholic drinks made a steady recovery in 2021 largely due to a resurgence in the on-trade in the second half of the year. High vaccination levels and a long, hot summer helped the on-trade to…

The COVID-19 crisis continued to exert a profound influence on the development of the alcoholic drinks market in Malaysia in 2021, with numerous restrictions in place for much of the year. This had a marked impact on the performance of consumer…

After a year during which total volume sales saw one of most significant declines in decades, alcoholic drinks recorded robust growth in 2021, largely driven by the gradual easing of COVID-19 related restrictions, the reopening of cafés/bars,…

Alcoholic drinks in 2021: The big picture

Alcoholic drinks registered a strong recovery in 2021, after a dismal trading year in 2020, when volume sales fell significantly. The on-trade channel drove this recovery, as footfall increased substantially, supported by higher number of foreign…

After seeing strong growth for most of the review period, alcoholic drinks recorded a decline in total volume terms in Vietnam in 2020 and 2021. There were two main reasons for the fall in sales – new legislation and COVID-19, both of which had a…

While alcoholic drinks in Uruguay saw total volume sales contract in 2021, the rate of decline was modest and slower than that recorded in 2020. This improvement was driven by a strong rebound in on-trade consumption as more people began frequenting…

In 2021, the COVID-19 pandemic continued to exert its influence on alcoholic drinks in Serbia. Following two years of decline in volume growth consumers began to return to their usual drinking habits in the on-trade. This of course led to strong…