Alcoholic Drinks

On-trade sales of alcoholic drinks dropped sharply in 2020 as a range of restrictions were introduced to curb the spread of COVID-19. This was compensated for partly by a sharp increase in the retail consumption of beer, but many other categories…

The manufacturing, sale and purchase of alcoholic drinks in Pakistan are strictly controlled by the government. Only non-Muslims are granted a legal permit for sale or purchase, whilst drinking is a punishable offense for Muslims under the Shariah…

The COVID-19 pandemic had a broadly negative impact on sales of alcoholic drinks in Estonia in 2020, with total volume sales declining. All of the main categories suffered as the resultant economic shock drove consumers to rein in non-essential…

In 2021, the alcoholic drinks market in Kazakhstan saw growth after a year of stagnation. While the COVID-19 crisis negatively influenced many categories, it provided a boost for some. Generally, the alcoholic drinks market continued its process of…

Uganda is a country in which the consumption of alcoholic drinks is frequent, heavy and widespread, to the extent that problem drinking has become a source of major social concern. Prior to the pandemic, economic development, rising income levels and…

Alcoholic drinks in Hungary experienced an unexpectedly good performance and positive developments across all categories in 2021. People drank more alcohol because of the lockdowns and working from home, and then catching up socially following the…

Greece was in lockdown with bars and foodservice outlets subject to closures up until May 2021 with only delivery and takeaway available. This stood in the way of alcoholic drinks sales recovering. Although home delivery of alcoholic drinks,…

It was a mixed bag for alcoholic drinks in 2021. Overall volume sales fell, with retail volume registering a decline, whereas on-trade channels benefitted from the gradual opening up of society, with volume sales increasing.

COVID-19 continued to disrupt the consumption patterns of alcoholic drinks in 2021. The on-trade received a welcome boost as pubs re-opened, although total volume sales still remained lower than pandemic-levels due to social restrictions and curfews…

Alcoholic drinks remained very much shaped by the COVID-19 pandemic in 2021 when horeca outlets remained closed for long periods and alcohol drinking occasions remained tied to consumer homes. Consumption in all major categories remained well below…

Sales of alcoholic drinks were generally positively impacted by the COVID-19 pandemic in 2020, with the sharp rise in retail sales compensating for the sharp decline in sales through the on-trade channel. While retail volume growth slowed in 2021 as…

Following the emergence of COVID-19 in early 2020, a lockdown was introduced in Morocco on 20 March, and borders were closed accordingly. Confinement measures and a health emergency were in place until the November when the country was ravaged by a…

Alcoholic drinks saw double-digit volume growth in 2021 returning overall volume sales to pre-pandemic levels. With the decision by the government not to increase the OTV (excise taxes) on alcoholic drinks between July and December 2021, price…

The pandemic had a notable impact on the off-trade as locals had to figure out ways to enjoy themselves at home while the country endured multiple lockdowns. Many consumers have continued to drink more alcohol at home in 2021 with the added appeal of…

The alcoholic drinks market in Egypt witnessed legislation and taxation changes in 2021. The government continued to impose higher taxes on alcoholic beverages in order to increase its tax revenue from alcohol and tobacco products. There were also…

Alcoholic drinks witnessed another challenging year in 2021 as the on-trade was once again restrained from trading for much of the year. Retail stepped up and kept consumers supplied with alcoholic drinks at home and helped to support volume sales,…

Alcoholic drinks in Iraq faces major challenges, not least the presence of a huge and largely unchecked black market in counterfeit brands. Rampant corruption and lack of political will continue to support this trade in illicit products, with the…

Italy started 2021 with stringent Coronavirus (COVID-19) regulations due to a second wave of infections. Aside from face covering and social distancing regulations, the government rolled-out a national curfew, limiting the circulation of all citizens…

Increased mobility and the reopening of on-trade were the primary reasons for alcoholic drinks bouncing back in 2021. The Indian government did not implement a uniform lockdown in the country as it had done in 2020. Mobility gradually increased to…

While alcoholic drinks in Uruguay saw total volume sales contract in 2021, the rate of decline was modest and slower than that recorded in 2020. This improvement was driven by a strong rebound in on-trade consumption as more people began frequenting…