Spirits

Market research on the spirits industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Strategy Briefing

Alcoholic Drinks Global Industry Overview

Aug 2018

2017 is emerging as a vintage year. It is a broad-based and potent cocktail of renewed buoyancy. Yet downside risks remain as new and disruptive trends surface across all key segments. Which are the categories fuelling growth and where is momentum ...

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Spirits in Canada

Jul 2018

The significant premiumisation trend that was present in spirits throughout the review period is expected to accelerate over the forecast period. There is now a marked preference for more robust whiskies and consumers seem to be drinking less ...

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Spirits in Dominican Republic

Jul 2018

Unsurprisingly, the positive performance posted by spirits in 2017 was driven in large part by dark rum and whiskies. While dark rum has always been popular in the Dominican Republic, 2017 witnessed a return to local products with a premium ...

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Spirits in Guatemala

Jul 2018

Spirits began to see positive volume growth rates in 2017, as the category was deeply affected by the beer price war evident over the review period. The most affected spirits were rum and aguardiente, which offer extremely affordable brands such as ...

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Spirits in Costa Rica

Jul 2018

Due to a combination of the prevalent tax-evasive culture and the uncertainty prevailing in the economy in Costa Rica, locals’ interest in high-quality yet affordable products continues to lead to the popularity of illicit trade. This continues to ...

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Spirits in Chile

Jul 2018

Gin remains a small category in the Chilean market; however, it saw the fastest growth in spirits in total volume terms in 2017. The main driver of this strong increase was activations in the on-trade channel, enabling brands to have more direct ...

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Spirits in Japan

Jun 2018

Whiskies recorded year-on-year growth throughout the review period, thanks to a steady ongoing fashion for highballs in both off-trade and on-trade channels. The highball drinking style has been popular since around 2008, when it was stimulated by ...

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Spirits in the US

Jun 2018

In 2017, due to the diversity of spirits, for the first time, local consumers are prioritising origin over brand loyalty. The bar patron’s hunger for novelty in cocktails has spurred a wider variety of interesting spirits and greater shelf space is ...

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Spirits in Brazil

Jun 2018

Although the socio-economic scenario in Brazil is beginning to show signs of recovery, most Brazilians are adopting a conservative attitude towards expenses, avoiding eating-out and prioritising at-home consumption. Over the forecast period, ...

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Spirits in Thailand

Jun 2018

Spirits recorded a modest performance over the course of the review period and the category is slated for a significant acceleration in growth over the forecast period. Sales in spirits are heavily dominated by “other” spirits, with local distilled ...

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Spirits in Kenya

Jun 2018

There has been exponential growth in the number of bars in the counties, mainly funded through county budget allocations. The aim of this is to increase revenues in the counties and encourage responsible drinking. Also, urban areas are characterised ...

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Spirits in Uzbekistan

Jun 2018

Vodka is the most popular alcoholic drink in Uzbekistan. It accounts for a third of the total volume sales of alcoholic drinks and nearly 100% of spirits. A wide assortment of vodka is available in Uzbekistan. Many new vodka brands appear and ...

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Spirits in Poland

Jun 2018

Each year, the number of affluent Poles is growing. This is reflected in their chosen products and that price is no longer the main driver for these consumers. As whiskies was always treated as an attribute of a wealthy lifestyle, it continues to ...

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Spirits in South Africa

Jun 2018

Craft spirits are expected to gain momentum (albeit from a low base) during the forecast period, as local manufacturers expand their portfolios to attract a smaller niche. The trend will boost opportunities in categories like tequila, with ...

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Spirits in Macedonia

Jun 2018

In 2017, growth of spirits was impeded by the continued consumer shift towards beer, particularly in the off-trade. In terms of on-trade sales of spirits, the consumer shift was more relevant between the various types of spirits. Bitters, followed by...

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Spirits in Slovenia

Jun 2018

Like most alcoholic drink areas, spirits is recovering, following a long period of decline, with volume sales rising marginally in 2017. The improving economy has lowered unemployment, increased disposable incomes and boosted consumer confidence, ...

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Spirits in Norway

Jun 2018

Spirits recorded an uneven performance in 2017 with dynamic growth of emerging categories offset by large spirits categories. Helped by growing popularity of craft spirits, 2017 recorded a dynamic performance for premium gin and a positive ...

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Spirits in Cameroon

Jun 2018

Spirits saw reasonable growth over 2017 thanks to a good, albeit small, base of higher-income consumers. Club-goers, business people, expatriates and upper-income people generally drink spirits, particularly whiskies, at home and when going out on ...

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Spirits in the Czech Republic

Jun 2018

Total volume sales of spirits in the Czech Republic decreased slightly during 2017, while total current value sales increased. Czechs remain careful about the quality and origin of spirits, favouring well-established local products with a good ...

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Spirits in Latvia

Jun 2018

During 2017 there were observable trends that will affect the entire forecast period, in view of how consumers chose to spend their additional free income. In line with their increasing spending power, consumers were moving between spirits segments, ...

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