Spirits

Pernod Ricard is ranked second in spirits globally and has a portfolio covering a broad range of products. Asia Pacific leads company sales by volume, with a significant contribution from the growing other whiskies category in India. Pernod Ricard is...

Tequila is the fastest-growing of the major spirits categories, thanks to booming demand from its two key markets of Mexico and the US. The core of the category remains in the value brands that are still driving volume growth, but the attention is ...

Asia Pacific is the largest spirits market region globally, as a result of its large population, despite low per capita consumption. Growth in the region is largely influenced by China and India, its two biggest markets. While the region is currently...

With spirits continuing its journey towards premiumisation, the global spirits company and brand rankings reflect the dynamics within this shifting industry. This briefing highlights the most interesting trends in global and regional value and volume...

Whiskies has been a standout category within spirits around the world in recent years, with the still-dominant Scotch category increasingly sharing the spotlight with the vibrant and growing American, Irish and Japanese whiskies. Rising incomes in ...

Craft spirits, still in its infancy when compared with the more mature craft beer segment, is gaining popularity across regions, as consumer lifestyle trends and alcohol industry dynamics combine in favour of artisanal spirits. This briefing explores...

Diageo remained the leading player in spirits globally in 2018, but growth was slower than for its main competitors, as the group continues to face challenges in the vodka and rum categories. However, despite a range of risks on the horizon, ...

With Euromonitor’s latest annual research now out, the global alcoholic drinks landscape points to heady heights. But could there be froth foaming behind the strongest volume growth figures in half a decade? Which are the categories spearheading the ...

Historically, the consumption of spirits in Bolivia was dominated by imported well-known global brands, which were perceived by consumers as aspirational products denoting a certain status for the person who consumed them. However, there is a growing...

Suntory Holdings is one of the world’s largest spirits companies, with particular strength in US and Japanese whiskies. This core focus will not change in the years ahead, although the company is looking to diversify geographically, as well as into ...

The increase in taxes on alcoholic drinks impacted consumer preferences, which are now strongly based on price, with many consumers trading down to standard and economy brands. This has been particularly notable in whisky, in which the share of the ...

One of the main characteristics of the spirits category in Bosnia-Herzegovina is the weak contribution of the off-trade channel to total sales. There are two main reasons: the tradition of home-distilling of spirits, and the large number of Muslims ...

Spirits in Croatia are now in full recovery from the devastating impact of the economic downturn in 2009. It can be said that almost a decade was lost and the current sales are nowhere near the pre-recession levels. However, steadily increasing ...

The total volume of spirits consumed in the Czech Republic rose only slightly in 2018, while total current value sales recorded a stronger increase, reflecting the fact that Czechs were consuming more premium imported products. With the rising ...

Italian consumers revealed an improved interest in rum in 2018, helped by premium rum booming in Italy in recent times. Thanks to the enthusiastic work of bloggers and influencers, the average Italian consumer gained more knowledge and curiosity ...

Traditionally, people of all ages and incomes in Uruguay have consumed whisky. For this reason, the whiskies category is by far the largest within spirits in terms of total volume sales, and no major changes are expected in consumer preferences. The ...

Spirits in Nigeria is seeing good total volume growth due to the affordability of such products. For many low-income consumers in the country, spirits are an affordable alternative to more expensive products, such as wine and beer, particularly as ...

The trade agreement with the EU significantly reduced import taxes, bringing dynamism back to the spirits category in 2017, and reducing contraband from Colombia and Peru. In 2018, growth continued, but at a slower rate. Volume sales of spirits are ...

Spirits are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

Whiskies continues to grow, with premium whiskies in particular recording strong growth, as new brands and companies penetrate the category. Single malt Scotch whisky is seeing the strongest growth. This is due to several reasons, prime among them ...