Spirits

In 2021, the Indian government did not implement a uniform lockdown in the country as it had done in 2020. Mobility gradually increased to pre-pandemic levels in the second half of 2021, with consumers returning to socialising. Such occasions boosted…

Having surged by almost a third in 2020, the rate of growth in off-trade volume sales of spirts slowed significantly during 2021 but remained robust. The fact that there was very little cross-border trade due to COVID-19 restrictions continued to…

Spirits recorded a fairly resilient performance in 2021, with stable off-trade volume sales following robust growth in 2020. As on-trade sales remained heavily constrained by pandemic-related restrictions, including the closure of nightclubs and…

Both on-trade and off-trade volume sales of spirits declined during 2020 due to COVID-19 restrictions and the economic shock they engendered, with the former plunging by more than a quarter. While 2021 brought a strong recovery in off-trade demand…

Spirits were less affected by the pandemic than other alcoholic drinks. During 2020, there was a slight fall in volume sales, with volume sales shifting to retail channels. In 2021, spirits regained the slight loss in volume sales of 2020, with…

As was the case for all categories of alcoholic drinks, sales of spirits through the on-trade channel were hard hit by COVID-19 in 2020 as the lockdown resulted in the closure of bars, restaurants, and other foodservice outlets. The alcohol…

Soju, the dominant category in South Korean spirits, recorded low volume declines in 2021, with greater at-home consumption during the pandemic, especially among single-person households, negatively its performance. South Koreans tend to choose…

At-home mixology trends continued to drive record sales for gin in 2021. In particular, premium gin was booming as consumers continued to trade up, while super premium gin benefited further from the “support local” trend, given the plethora of…

Volume sales of spirits were in persistent decline over the review period. The COVID-19 pandemic reversed this trend, with sales rising in 2020 and 2021. Lockdowns, stress and financial uncertainty all increased spirits consumption, with the retail…

The recovery of spirits at the on-trade level surpassed expectations in 2021, with triple-digit volume growth more than compensating for the double-digit decline recorded the previous year. This dramatic turnaround reflected a strong desire for…

In spite of the pandemic, off-trade volume sales of spirits performed very well during 2020, with the rate of growth accelerating from the previous year, as local consumers spent more time at home. While the rate of growth in retail volume sales of…

Spirits displayed robust total volume sales growth in 2021. However, this growth was not enough to compensate for the decline in sales observed in the previous year. During 2021, on-trade establishments were mandated to close again for a duration of…

Spirits consumption increased notably in both off- and on-premise terms, driven by the huge incremental volume growth of bitters, which reached the highest historical consumption in 2021. Bitters, which hold the majority of spirits consumption in…

2020 was an exceptional year for spirits overall, as the surge in off-trade sales for at-home consumption outweighed the losses in the on-trade. Defying many expectations, 2021 remained a year of growth for the category in total volume terms, even as…

Up to 2019, whiskies enjoyed a decade of consecutive year-on-year growth, supported by the surging demand for highballs – a mix of whisky and carbonated water. Moreover, there was a worldwide boom in sales of Japanese whisky, which caused a supply…

Vietnam was faced with a soaring number of COVID-19 cases in April 2021 as it was hit by the Delta variant, with the number of cases being especially high in Ho Chi Minh and southern regions of the country. In response to this crisis, the Vietnamese…

In 2021, sales of baijiu (Chinese spirits) continued to see a strong decline. Five years of continuous decrease in volume sales were partly due to a transition in consumers’ perceptions of baijiu consumption. In the face of COVID-19, consumers paid…

Spirits returned to volume growth in 2021, having experienced three consecutive years of decline including a sharp fall in sales in the previous year in the midst of the COVID-19 crisis. In 2020, total volume sales of spirits witnessed double-digit…

2021 was a pretty good year for the spirits category, which showed an improvement on the previous year’s stagnation and the decline seen in 2019. Spirits not only saw a rise in volume sales, but also witnessed a shift in demand towards higher-quality…

Despite the growth of tax-free home distilling of palinka and the still hampered on-trade performance, spirits sales increased dynamically in 2021. During the first half of the year, lockdowns resulted in a strong increase in the home consumption of…