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Spirits

Market research on the spirits industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Spirits in Germany

Jun 2021

This disruption seen in the on-trade as a result of COVID-19 led to the recovery of spirits in off-trade volume terms in 2020, following the decline in sales seen in 2019. During the first half of 2020, off-trade sales saw a boost due to the first ...

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Country Report

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Spirits in Egypt

Jun 2021

In Egypt, only domestically produced products are sold in off-trade channels, with sales of imported brands limited to on-trade consumption. As such, imported brands were hit hard by the closure and restrictions on on-trade consumption during the ...

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Spirits in Austria

Jun 2021

The COVID-19 pandemic hit spirits producers particularly hard, as clubs, larger private parties and events in Austria were banned or severely restricted for many months in 2020. As a result, turnover in on-trade channels collapsed. Although there ...

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Spirits in Pakistan

Jun 2021

Due to strict licensing laws on the sale of alcoholic drinks in Pakistan, the on-trade accounts for only a small share of total volume sales of spirits. Sales through the on-trade are largely limited to non-Muslims and tourists through high-end ...

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Spirits in Uzbekistan

Jun 2021

Total volume sales of spirits witnessed a double-digit decline in total volume terms in 2020. This was largely due to the decline in on-trade sales brought about by the closure of bars, restaurants and other on-trade venues in March 2020 following ...

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Strategy Briefing

Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jun 2021

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in ...

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Country Report

Country Report

Spirits in Cameroon

Jun 2021

Following the outbreak of the COVID-19 pandemic, horeca outlets in Cameroon faced strict regulations on opening hours in order to reduce the spread of the COVID-19 virus in bars and restaurants. With curfews put in place to limit opening times, ...

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Spirits in the United Arab Emirates

Jun 2021

The consumption of whiskies in the United Arab Emirates was shifting at the end of the review period, with expatriates switching from blended Scotch whisky to single malt and Japanese whiskies. The median age in the United Arab Emirates is 33, with ...

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Spirits in Estonia

Jun 2021

Among the main alcoholic drinks categories in Estonia, spirits recorded the steepest decline in total volume sales in 2020. Moreover, it was the only one to post negative results in volume and current value terms at both the off- and on-trade levels....

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Spirits in Spain

Jun 2021

The spirits category is highly dependent on on-trade sales in Spain, with many of the products sold in this category more often consumed in bars, restaurants and other horeca outlets. As such, this category was harder hit by the closure of horeca ...

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Country Report

Country Report

Spirits in Brazil

Jun 2021

2020 was not an easy year for the alcoholic drinks industry, with the loss of on-trade occasions due to social distancing and lockdowns, health concerns taking space in the consumer mind and the overall anxiety and fear dominating the population. But...

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Spirits in Morocco

Jun 2021

Lockdowns and travel restrictions as a result of the COVID-19 pandemic had a severely negative impact on on-trade volume sales of spirits in a variety of drinking venues, horeca and on the overall tourism industry, which had recently been booming in ...

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Country Report

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Spirits in Romania

Jun 2021

Spirits was hit hard by on-trade closures as a result of COVID-19 in 2020 and sales did not translate well enough to off-trade in order to mitigate the losses seen. The closure of interior on-trade spaces particularly affected the consumption of ...

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Spirits in Croatia

Jun 2021

COVID-19 has had a strongly negative influence on spirits in 2020. Tourists are key consumers of these products, and the travel ban and subsequent collapse in tourist inflows has severely limited demand. In addition, the shutdown of the on-trade over...

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Spirits in Australia

May 2021

On-trade volume sales of spirits was under severe pressure during 2020 as the COVID-19 pandemic caused the shutdown of the country’s entire hospitality industry. However, a shift was seen to off-trade consumption as many Australians rediscovered home...

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Spirits in Sweden

May 2021

The dominant off-trade channel for spirits experienced impressive double-digit volume growth in 2020 due to the near-absence of private imports and duty-free sales in 2020 due to various restrictions regarding travel, with the government urging ...

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Country Report

Country Report

Spirits in Israel

May 2021

There was a substantial increase in off-trade volume sales in 2020 since people did not go out or travel abroad as a result of the pandemic. The increase in demand in Israel was mainly as a consequence of the lack of travel and therefore the lack of ...

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Spirits in Latvia

May 2021

Due to the outbreak of COVID-19 in 2020, total volume sales decreased by 2%, with on-trade volume sales falling by 26%. Meanwhile, off-trade volume sales of spirits increased by 3%, compared to a decline in sales the previous year, with the outbreak ...

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Spirits in the US

May 2021

The mass closure of public venues like bars and restaurants triggered a major shift in how spirits are consumed in the US. The home became the focal point of consumption as on-trade sales plummeted. However, strong growth in sales in a variety of ...

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Country Report

Country Report

Spirits in Lithuania

May 2021

The pandemic has had a very positive effect on off-trade sales of spirits in Lithuania, with sales rising in 2020 having been in persistent decline in previous years. Lockdowns, stress and financial uncertainty all increased retail spirits ...

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