Spirits

As the world’s leading distiller, Diageo has a broad portfolio covering a range of categories and geographies. This breadth is one of its core strengths. The resilience of US spirits has been a notable positive story for the company amid the…

Spirits sales took a battering from Coronavirus (COVID-19) in 2020, particularly in the on-trade, where closures and restrictions placed a dampener on this channel’s performance. While Latin American countries tended to see better performances in the…

Eastern Europe is still leading in spirits per capita consumption globally. Despite vodka continuing to dominate spirits, consumer taste preferences shift towards flavour sophistication. This drives other spirits, whiskies and brandy. Mid- and…

This disruption seen in the on-trade as a result of COVID-19 led to the recovery of spirits in off-trade volume terms in 2020, following the decline in sales seen in 2019. During the first half of 2020, off-trade sales saw a boost due to the first…

In Egypt, only domestically produced products are sold in off-trade channels, with sales of imported brands limited to on-trade consumption. As such, imported brands were hit hard by the closure and restrictions on on-trade consumption during the…

The COVID-19 pandemic hit spirits producers particularly hard, as clubs, larger private parties and events in Austria were banned or severely restricted for many months in 2020. As a result, turnover in on-trade channels collapsed. Although there…

Due to strict licensing laws on the sale of alcoholic drinks in Pakistan, the on-trade accounts for only a small share of total volume sales of spirits. Sales through the on-trade are largely limited to non-Muslims and tourists through high-end…

Total volume sales of spirits witnessed a double-digit decline in total volume terms in 2020. This was largely due to the decline in on-trade sales brought about by the closure of bars, restaurants and other on-trade venues in March 2020 following…

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in…

The consumption of whiskies in the United Arab Emirates was shifting at the end of the review period, with expatriates switching from blended Scotch whisky to single malt and Japanese whiskies. The median age in the United Arab Emirates is 33, with…

The spirits category is highly dependent on on-trade sales in Spain, with many of the products sold in this category more often consumed in bars, restaurants and other horeca outlets. As such, this category was harder hit by the closure of horeca…

Among the main alcoholic drinks categories in Estonia, spirits recorded the steepest decline in total volume sales in 2020. Moreover, it was the only one to post negative results in volume and current value terms at both the off- and on-trade levels.…

Following the outbreak of the COVID-19 pandemic, horeca outlets in Cameroon faced strict regulations on opening hours in order to reduce the spread of the COVID-19 virus in bars and restaurants. With curfews put in place to limit opening times,…

Lockdowns and travel restrictions as a result of the COVID-19 pandemic had a severely negative impact on on-trade volume sales of spirits in a variety of drinking venues, horeca and on the overall tourism industry, which had recently been booming in…

2020 was not an easy year for the alcoholic drinks industry, with the loss of on-trade occasions due to social distancing and lockdowns, health concerns taking space in the consumer mind and the overall anxiety and fear dominating the population. But…

Spirits was hit hard by on-trade closures as a result of COVID-19 in 2020 and sales did not translate well enough to off-trade in order to mitigate the losses seen. The closure of interior on-trade spaces particularly affected the consumption of…

COVID-19 has had a strongly negative influence on spirits in 2020. Tourists are key consumers of these products, and the travel ban and subsequent collapse in tourist inflows has severely limited demand. In addition, the shutdown of the on-trade over…

On-trade volume sales of spirits was under severe pressure during 2020 as the COVID-19 pandemic caused the shutdown of the country’s entire hospitality industry. However, a shift was seen to off-trade consumption as many Australians rediscovered home…

The mass closure of public venues like bars and restaurants triggered a major shift in how spirits are consumed in the US. The home became the focal point of consumption as on-trade sales plummeted. However, strong growth in sales in a variety of…

The dominant off-trade channel for spirits experienced impressive double-digit volume growth in 2020 due to the near-absence of private imports and duty-free sales in 2020 due to various restrictions regarding travel, with the government urging…