Spirits

Market research on the spirits industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Spirits in Bosnia and Herzegovina

Jul 2019

One of the main characteristics of the spirits category in Bosnia-Herzegovina is the weak contribution of the off-trade channel to total sales. There are two main reasons: the tradition of home-distilling of spirits, and the large number of Muslims ...

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Spirits in Canada

Jul 2019

A rising consumer preference for wine over spirits and already high consumption of spirits were among the factors that led to the sustained weak growth or stagnation in spirits in the last 10 years. The weakness is particularly pronounced in major ...

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Spirits in Germany

Jul 2019

The outlook for spirits remains pessimistic in total volume terms. The trends which are expected to continue to negatively impact the category over the forecast period, are mainly rising consumer awareness of health and wellbeing, resulting in lower ...

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Spirits in Bulgaria

Jul 2019

Product variety in spirits expanded further in 2018 in line with the rising incomes of urban consumers and rapid development of modern grocery retailing. Consumers were exposed to a wider choice and increasingly looked for quality and value in ...

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Spirits in Switzerland

Jul 2019

Similar to other alcoholic beverages, including beer and wine, spirits is suffering from the impact of growing consumer health and wellness concerns. Although spirits are not generally drunk on a regular basis, many locals have attempted to reduce ...

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Spirits in Spain

Jul 2019

Whereas gin consumption is still evolving and is extremely fashionable in Spain and whiskey performance is increasingly reliant on premium and super-premium references, lifestyle trends and the change in spirits consumption occasions continue to be ...

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Spirits in France

Jul 2019

While 2017 heralded a possible improvement for overall volume sales of spirits, players were less confident in 2018 about the category’s outlook. On-trade volume sales were hindered by tough social movements, including the “yellow jackets” at the end...

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Spirits in Guatemala

Jul 2019

Several factors affected sales of spirits in Guatemala in recent years, such as the beer price war in 2010, which had a strong impact on sales of spirits, with consumers switching away from economy products such as aguardiente and rum to beer. In ...

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Spirits in Costa Rica

Jul 2019

Historically, higher-end contraband spirits from neighbouring countries (in particular Panama, which has a major free trade zone) was the main threat to the growth in formal sales of spirits in Costa Rica. This situation continued to escalate in ...

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Spirits in South Korea

Jul 2019

Soju manufacturers launched lower ABV soju variants in 2018 to attract health-conscious consumers. Category-leader Hite Jinro lowered its best-selling soju Chamisul’s ABV from 17.8% to 17.2%. Lotte Chilsung also followed by lowering the ABV of ...

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Spirits in the US

Jul 2019

The most excitement in US spirits is found in tequila/mezcal, which is the fastest growing major product category. Premiumisation efforts have been quite successful, and many consumers are now reaching for higher-priced brands such as Casamigos and ...

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Spirits in Denmark

Jul 2019

The health and wellness trend, which has impacted many food and beverage categories in Denmark, is also slowly starting to make its mark on spirits. The most obvious result of this is growing demand and availability of organic products. Danes are the...

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Spirits in Belarus

Jul 2019

In 2018, spirits in Belarus recorded low single-digit total volume growth. The improving economic situation, moderate inflation and quite stable exchange rate limited spirits unit price growth. Rising disposable income led to increasing attention ...

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Spirits in India

Jul 2019

Indian consumers are starting to appreciate vodka and gin. Moreover, these spirits no longer suffer from certain biased perceptions such as gin being an older man’s drink and vodka being a woman’s beverage of choice. Millennials perceive them to be ...

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Spirits in Mexico

Jul 2019

In 2017 and 2018, the growth of whiskies saw a noticeable slowdown compared with the review period. This can mostly be explained by the maturity of the category, and by price increases resulting from the weakening currency. Over the forecast period, ...

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Spirits in Austria

Jul 2019

Overall spirits continued its slow decline in volume sales in Austria in 2018, but at the same time value growth remained strong, at a rate slightly higher than the current value CAGR experienced during the review period. Consumers tended to drink a ...

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Spirits in Australia

Jul 2019

Gin is expected to post the strongest total volume growth in spirits over the forecast period, benefiting from rising consumer awareness. The category offers a wide variety of products, thus appealing to consumers who want to experiment with ...

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Spirits in Azerbaijan

Jul 2019

The stabilisation of the economic situation in Azerbaijan continued to support a recovery in spirits consumption in 2018. Many categories showed improved performances after having suffered declines earlier in the review period. These included ...

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Spirits in China

Jul 2019

The reduced growth potential of spirits in China continued in 2018, shaped by other spirits, mainly baijiu. Off-trade was the dominant channel, with hypermarkets and supermarkets accounting for more than half of volume sales, although the on-trade ...

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Spirits in Bosnia-Herzegovina

Jun 2019

One of the main characteristics of the spirits category in Bosnia-Herzegovina is the weak contribution of the off-trade channel to total sales. There are two main reasons: the tradition of home-distilling of spirits, and the large number of Muslims ...

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