RTDs

RTDs is the smallest alcoholic drinks category by volume sales in Kazakhstan (apart from the negligible cider/perry category). The category’s target audience is young adults of legal drinking age up to 30 years-old, and primarily females. So far the…

RTDs have benefitted from a flurry of new product developments in rum, whisky and gin cocktails as brands capitalise on rising demand for cocktails. Jameson Ginger Ale + Life, Beefeater Gin + Tonic and Le COQ brands have enjoyed a great deal of…

Recording significant declines through on-trade in 2020, RTDs continued to struggle to recover through this channel in 2021 for a number of reasons. The Circuit Breaker introduced in Singapore to address rising cases of COVID-19 resulted in the…

Both off-trade and on-trade volume sales of RTDs declined sharply during 2020 due to COVID-19 restrictions and the economic shock that they engendered, and demand recovered only partially in 2021. RTDs are particularly vulnerable to economic shocks,…

The RTD category has witnessed declining volume sales for much of the review period, although in 2020 it received a welcome boost as COVID-19 restrictions forced consumers to purchase RTDs through retailers. Most consumers buy RTDs for convenience…

South Korea witnessed a rebound in sales of RTDs in 2021, partially offsetting 2020’s volume declines. Although RTDs gained global attention over the review period, especially following the emergence of the pandemic, home consumption of the category…

Following global trends, hard seltzers began to gain traction in 2021, particularly vodka-based RTDs, driven by a number of factors. First, RTDs witnessed strong growth in 2021 following greater demand for products which offered convenient packaging…

Younger consumers, such as millennials and centennials, are constantly migrating to the consumption of drinks with a lower alcohol content. This development is not a result of increased health concern (which is a niche topic in Ecuador), but is…

After a difficult year for RTDs in 2020, total volume sales bounced back in 2021, with a robust recovery in both on-trade and off-trade. The return of socialising fuelled recovery, especially for spirit-based RTDs which were most negatively impacted…

2021 saw volume sales of RTDs increase robustly in both on-trade and off-trade terms as the category rebounded emphatically from its poor showing at the peak of the COVID-19 pandemic in 2020. However while the negative sales growth recorded in 2020…

RTDs continue to witness better performance in 2021 as consumer demand recovers from the pandemic. Retail volume sales declined in both the on-trade and off-trade in 2020 as consumer budgets were squeezed and socialising was restricted. Consumers are…

Sales of RTDs not only continued to achieve negligible sales, but also witnessed further sales declines, with total volume sales falling by 7% in 2021. The category failed to attract consumers’ attention over the review period, as the number of…

After a significant decline in 2020, on-trade volume sales bounced back in 2021 as Serbians stopped paying too much attention to the pandemic and many returned to their usual lifestyles, despite the occasional restrictive measures that were still…

In 2021, RTDs recorded solid volume sales growth, both on-trade and off-trade. This can be attributed to the changing habits of Slovenian consumers during the COVID-19 pandemic. Pre-mixed cocktails in cans rose in popularity during the pandemic when…

RTDs registered its best result of the review period in terms of total volume sales growth in 2021. This was only partly due to the rapid recovery in on-trade demand that accompanied the easing of the pandemic and associated restrictions, as the…

RTDs returned to positive growth in 2021 as the ban on sales of alcohol was lifted and foodservice establishments reopened. Certain pandemic-related restrictions remained in place during the year, however, preventing a fuller recovery in the…

RTDs is the smallest alcoholic drinks category in Portugal, but is also one of the most dynamic which has enabled it to recover more quickly and see solid volume sales growth in both channels. The launch of hard seltzers, new launches in…

Although on-trade sales generate a lower volume share within RTDs compared to other alcoholic drinks categories, the shift from on-trade to off-trade consumption in 2020 and 2021 as a result of pandemic-related restrictions also significantly…

While on-trade sales of RTDs saw a much stronger growth rate compared to off-trade sales in 2021, this was due to the partial recovery of significant on-trade sales lost during pandemic-related hospitality closures and subsequent operational…

After declining at a high double-digit rate in 2020, on-trade volume sales of RTDs rebounded strongly in 2021 as the easing of the COVID-19 pandemic and related restrictions saw Azerbaijanis start regularly socialising in bars/pubs, nightclubs and…