RTDs

As the world’s leading distiller, Diageo has a broad portfolio covering a range of categories and geographies. This breadth is one of its core strengths. The resilience of US spirits has been a notable positive story for the company amid the…

During the initial COVID-19 lockdown in India (25 March-3 May 2020), the Indian government deemed alcoholic drinks to be non-essential and as such the sale and production of these products was prohibited during this period. The closure of on-trade…

The outbreak of COVID-19 and the measures taken to contain it led to a sharp decline in on-trade volume sales in 2020. This was largely due to the disruption caused by the lockdowns, notably to bars and nightclubs, seen during the spring and again in…

During the COVID-19 pandemic, Egyptian authorities introduced a number of measures to prevent the spread of the virus in the country. This included the closure of on-trade outlets to dine-in or drink-in consumption, limited opening hours and curfews.…

Hardly any other industry has been hit so hard by the pandemic as the event and club scene in Austria. Months of closures led to considerable declines in turnover in 2020 and, in some cases, to permanent closures as companies struggled to remain…

RTDs remained absent from Pakistan in 2020 due to the lack of domestic production and the ban on imports. This situation is unlikely to change over the forecast period, as strict regulations on the sale and consumption of alcoholic drinks will…

Sales of RTDs remain negligible in Uzbekistan due to a lack of consumer awareness and limited availability in alcoholic drinks stores. Furthermore, high prices are also preventing development. Competition mainly comes from beer, which is considered a…

The on-trade represented the majority of volume sales of RTDs in the United Arab Emirates prior to the COVID-19 pandemic. Even so, towards the end of the review period, RTDs were becoming less popular in on-trade establishments, with many consumers…

In 2020, RTDs proved itself to be relatively resilient to the impact of the COVID-19 pandemic. The category recorded a very low level decline of total volume sales in 2020, demonstrating a much stronger performance than other hard hit alcoholic…

RTDs posted a dramatic drop in on-trade volume sales in 2020. Fear of contracting of COVID-19 and public health restrictions introduced to curb the spread of the virus saw Estonians become much less inclined to frequent bars, restaurants and…

Only the spirit-based RTDs category is active in Cameroon, and this product area saw significant negative growth in 2020 as on-trade purchases slumped following the implementation of social distancing measures in the country. Even as restrictions…

Spirit-based RTDs are the only type of RTDs present in Morocco, and COVID-19 had little visible impact on the category in 2020. Rather, the negative value and volume sales are in keeping with the relative lack of availability, advertising and thus…

Considering the heavy impact of COVID-19 on all alcoholic drinks categories and leisure activities it was expected that RTDs would be one of the worst performing categories. Surprising many, it was able to remain competitive, transfer to home…

RTDs was the worst hit category in alcoholic drinks in 2020, due to both impacts from the event of COVID-19 and an overall lack of investment, advertising and promotion. Furthermore, RTDs has limited distribution to the leading international chains…

Broadly speaking, demand for RTDs category was in decline over the majority of the review period, with a broadly negative trend seeing a slight reversal in 2019, immediately prior to the pandemic as a result of product development. COVID-19 has…

Before the COVID-19 pandemic hit Australian shores, new product development became increasingly important in RTDs as this category had a reputation for unhealthy products. Subsequently, the category leaders aimed to align their brands with the…

Spirit-based RTDs have continued to perform well due to the growing canned cocktails trend. Consumer desire for convenience and love of premium craft cocktails see canned cocktails well positioned for further growth. The more affordable price point…

Due to restrictions imposed on drinking and socialising outside of the home during the pandemic including bars, cafés, and attending concerts, combined with general consumer caution about spending too long in public spaces, RTDs recorded double-digit…

RTDs was hit hard by closures of on-trade channels and a very weak tourist season in 2020, due to impacts from the COVID-19 pandemic. These negative factors were particularly significant for RTDs, as on-trade channels and tourism are the category’s…

Wine-based RTDs recorded strong growth in 2019 whilst remaining much less popular than rival types of alcoholic drinks such as still light grape wine and sparkling wine, with demand confined to a relatively narrow niche of well-informed and…