RTDs

Hard seltzer remained the key driver of growth in off-trade volume sales spirit-based RTDs in 2021. The latter part of the review period saw numerous product launches, such as Halmstad Storm Hard Seltzer from Multibev, Hansa Hard Seltzer from Hansa…

RTDs suffered heavy losses in total volume terms in 2020 due to the government’s measures to contain COVID-19 which put a significant dent in on-trade sales of these products as consumers remained at home. Despite restrictions being eased from spring…

Despite the development of the alcoholic drinks market in Tunisia, spirit-based RTDs was the only type of RTD present in the local market in 2021. They are mostly consumed by women who appreciate their sweet taste and low alcohol content. In terms of…

RTDs recorded double-digit growth in 2021 as on-trade sales recovered with the lifting of COVID-19 restrictions on on-trade outlets in the year. The category also benefited from the introduction of new products and flavours, which increased the…

RTDs was not in a strong position even before the outbreak of COVID-19 and things only got tougher for producers of RTDs in 2020. Firstly, RTDs are generally considered as something to be consumed at parties, festivals, and other social events, most…

2021 was plagued by inflation in alcoholic drinks, and as higher prices aligned with lower incomes due to more informal working, as well as a persistent high unemployment rate, companies needed to strategise in order to remain relevant, which is…

RTDs have a strong appeal among younger generations who want to try alcoholic drinks that often combine sweet flavours in a convenient format. After declining for most of the review period, volume sales of RTDs received a welcome boost in 2021 as the…

Prior to the pandemic, local consumers would visit on-trade establishments such as nightclubs, bars and restaurants and request their favourite cocktail. Following the closure of the on-trade channel for a number of months due to the restrictions…

In 2021, with society gradually opening up, and in particular the on-trade channel seeing increasing footfall, RTDs registered a very healthy increase in volume sales. All the same, with the pandemic still lingering, volume sales were still…

RTDs is the smallest alcoholic drinks category by volume sales in Kazakhstan (apart from the negligible cider/perry category). The category’s target audience is young adults of legal drinking age up to 30 years-old, and primarily females. So far the…

RTDs have benefitted from a flurry of new product developments in rum, whisky and gin cocktails as brands capitalise on rising demand for cocktails. Jameson Ginger Ale + Life, Beefeater Gin + Tonic and Le COQ brands have enjoyed a great deal of…

Recording significant declines through on-trade in 2020, RTDs continued to struggle to recover through this channel in 2021 for a number of reasons. The Circuit Breaker introduced in Singapore to address rising cases of COVID-19 resulted in the…

Both off-trade and on-trade volume sales of RTDs declined sharply during 2020 due to COVID-19 restrictions and the economic shock that they engendered, and demand recovered only partially in 2021. RTDs are particularly vulnerable to economic shocks,…

The RTD category has witnessed declining volume sales for much of the review period, although in 2020 it received a welcome boost as COVID-19 restrictions forced consumers to purchase RTDs through retailers. Most consumers buy RTDs for convenience…

South Korea witnessed a rebound in sales of RTDs in 2021, partially offsetting 2020’s volume declines. Although RTDs gained global attention over the review period, especially following the emergence of the pandemic, home consumption of the category…

Following global trends, hard seltzers began to gain traction in 2021, particularly vodka-based RTDs, driven by a number of factors. First, RTDs witnessed strong growth in 2021 following greater demand for products which offered convenient packaging…

Younger consumers, such as millennials and centennials, are constantly migrating to the consumption of drinks with a lower alcohol content. This development is not a result of increased health concern (which is a niche topic in Ecuador), but is…

After a difficult year for RTDs in 2020, total volume sales bounced back in 2021, with a robust recovery in both on-trade and off-trade. The return of socialising fuelled recovery, especially for spirit-based RTDs which were most negatively impacted…

A few years ago in Lithuania, cocktails were not of a high quality (containing dyes and various additives) and were considered economy-class drinks. Gradually, the quality of the cocktails has improved, and recently, in order to maintain interest, a…

After declining at a high double-digit rate in 2020 due to lockdown measures and fears of exposure to COVID-19 in foodservice outlets, on-trade volume sales of RTDs rebounded strongly in 2021 as Uruguayans began socialising outside the home more…