RTDs

Consumers are showing growing interest in hard seltzers in Denmark, but sales are not booming like they are in certain other international markets like the US. COVID-19 may be a factor behind this more muted performance, with convenience playing a…

RTDs in New Zealand has historically been viewed high in sugar and associated with binge drinking among youths. However, in recent years the category has undergone a transformation to the point where it is almost unrecognisable from the beginning of…

Under the thriving development of cocktails, RTD continues to grow in popularity among younger consumers of a legal drinking age in Taiwan. With a wide variety of flavours, bright packaging, and easy access in convenience stores, these products are…

2021 brought about growth in RTDs in Spain, with total current value and volume sales recovering to near the pre-pandemic levels seen in 2019. This was prompted by the rebound in on-trade sales, whilst off-trade sales also remained strong, albeit…

Sales of RTDs have been in decline ever since the presidential regulation in 2015 prohibited all alcoholic drinks sales in convenience stores, with this channel having previously been key to the distribution of RTDs in Indonesia. Consumers who drank…

RTDs are not a popular drink in Bulgaria and prior to the pandemic were mainly consumed through the on-trade channel. As a result, RTDs suffered a severe slump in volume sales in 2020, during COVID-19 restrictions. In 2021, with society gradually…

In what is a relatively new product in North Macedonia, RTDs had been consistently registering double-digit volume growth over the review period. The 2020 COVID-19 restrictions halted this growth, with a fall in volume sales. However, in 2021, with…

RTDs are not a popular drink in Croatia and prior to the pandemic were mainly consumed through the on-trade channel. As a result, RTDs suffered a severe slump in volume sales in 2020, during COVID-19 restrictions. In 2021, with society gradually…

RTDs are heavily dependent on the on-trade channel and with its reopening in 2021, RTDs registered a strong recovery. In fact, volume sales were higher than before the onset of COVID-19. RTDs is in line with strengthening consumer trends for lighter,…

2021 saw volume sales of RTDs increase robustly in both on-trade and off-trade terms as the category rebounded emphatically from its poor showing at the peak of the COVID-19 pandemic in 2020. However while the negative sales growth recorded in 2020…

RTDs continue to witness better performance in 2021 as consumer demand recovers from the pandemic. Retail volume sales declined in both the on-trade and off-trade in 2020 as consumer budgets were squeezed and socialising was restricted. Consumers are…

Sales of RTDs not only continued to achieve negligible sales, but also witnessed further sales declines, with total volume sales falling by 7% in 2021. The category failed to attract consumers’ attention over the review period, as the number of…

After a significant decline in 2020, on-trade volume sales bounced back in 2021 as Serbians stopped paying too much attention to the pandemic and many returned to their usual lifestyles, despite the occasional restrictive measures that were still…

In 2021, RTDs recorded solid volume sales growth, both on-trade and off-trade. This can be attributed to the changing habits of Slovenian consumers during the COVID-19 pandemic. Pre-mixed cocktails in cans rose in popularity during the pandemic when…

RTDs registered its best result of the review period in terms of total volume sales growth in 2021. This was only partly due to the rapid recovery in on-trade demand that accompanied the easing of the pandemic and associated restrictions, as the…

RTDs returned to positive growth in 2021 as the ban on sales of alcohol was lifted and foodservice establishments reopened. Certain pandemic-related restrictions remained in place during the year, however, preventing a fuller recovery in the…

RTDs is the smallest alcoholic drinks category in Portugal, but is also one of the most dynamic which has enabled it to recover more quickly and see solid volume sales growth in both channels. The launch of hard seltzers, new launches in…

RTDs is the smallest alcoholic drinks category by volume sales in Kazakhstan (apart from the negligible cider/perry category). The category’s target audience is young adults of legal drinking age up to 30 years-old, and primarily females. So far the…

RTDs have benefitted from a flurry of new product developments in rum, whisky and gin cocktails as brands capitalise on rising demand for cocktails. Jameson Ginger Ale + Life, Beefeater Gin + Tonic and Le COQ brands have enjoyed a great deal of…

Recording significant declines through on-trade in 2020, RTDs continued to struggle to recover through this channel in 2021 for a number of reasons. The Circuit Breaker introduced in Singapore to address rising cases of COVID-19 resulted in the…