RTDs

During the COVID-19 pandemic, Egyptian authorities introduced a number of measures to prevent the spread of the virus in the country. This included the closure of on-trade outlets to dine-in or drink-in consumption, limited opening hours and curfews.…

RTDs posted a dramatic drop in on-trade volume sales in 2020. Fear of contracting of COVID-19 and public health restrictions introduced to curb the spread of the virus saw Estonians become much less inclined to frequent bars, restaurants and…

Considering the heavy impact of COVID-19 on all alcoholic drinks categories and leisure activities it was expected that RTDs would be one of the worst performing categories. Surprising many, it was able to remain competitive, transfer to home…

Cider/perry benefitted from COVID-19, due to the strong performance of off-trade channels. Retail channels also benefitted from the disruption in duty fee and the cessation of non-essential travel to Sweden, where consumers often buy RTDs through…

Impacted since October 2019 by the social unrest, which left 33% of Chilean supermarkets looted or destroyed, according to the Chilean Supermarkets Association, sales of Chilean RTDs decreased in 2020. They were also adversely affected by the…

Sales of RTDs in Vietnam remained negligible in 2020, due to low consumer awareness of such products and a lack of traditional consumption by local consumers, along with low consumption amongst tourists. The popularity and ubiquity of beer in the…

Spirit-based RTDs is the only type of RTD present in Tunisia. These are largely purchased in on-trade channels such as bars, in particular by inbound tourists as Tunisians often prefer to mix their own cocktails at home in order to save money. Other…

The category was not in a strong position even before the outbreak of COVID-19 and things only got tougher for producers of RTDs in 2020. Firstly, RTDs are generally considered as something to be consumed at parties, festivals, and other social…

On-trade volume sales of RTDs declined by 33% in 2020 due to the impact of COVID-19. Meanwhile, off-trade volume sales of RTDs recorded a 4% rise, compared to an off-trade volume decline of 1% the previous year.

There were no sales of RTDs in Georgia at the end of the review period, and there are currently no expectations of any brands entering the market over the forecast period.

Young adults of legal drinking age having more free time on their hands because of the COVID-19 crisis helped to support sales of RTDs in 2020. Spirit-based RTDs, the only RTDs category to have established a significant presence in the Bolivian…

The RTDs category suffered heavy on-trade losses in 2020 owing to the lockdown as well as subsequent decreasing purchasing power among the target audience (mainly young people). Off-trade sales were unable to compensate for the closures of pubs, bars…

RTDs went from positive growth at the start of the review period to posting heavy declines in total volume terms by the end of the review period as these products fell out of favour with their core consumer base of younger adults. The leading…

With bars closed temporarily and shorter opening hours being imposed on pubs and discos, retailers have had to offer more products for home entertainment by offering bundles of alcoholic drinks and non-alcoholic drinks. For example, drink…

Following a more positive performance in 2019, off-trade volume sales of RTDs saw a marginal upturn in demand during the pandemic, where consumers considered these drinks an alternative option for various home consumption occasions. However, in…

RTDs are not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.

Total volume growth of RTDs declined in 2020 due to the outbreak of COVID-19 and government regulations that closed clubs and bars across the country. Furthermore, consumers ongoing cautious behaviour around socialising in public, along with extended…

RTD offerings are popular in South Africa, especially amongst female consumers who would rather opt for something else than the widely popular draught lagers found in most bars. Sales growth rates in both on-trade and retail channels were vibrant…

Total volume sales of RTDs declined in 2020. This performance was largely driven by the devastating effects of the lockdown-induced closure and lingering restrictions on on-trade outlets, which still accounted for the overwhelming majority of sales…

RTDs have only limited volume sales in Kazakhstan and only registered small volume growth over the review period. COVID-19 seriously impacted any progress RTDs had made over the review period. In 2020, RTD was actually the worst performer among…