Beer

Market research on the beer industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Carlsberg A/S in Beer

Jan 2021

Geographic expansion in Asia Pacific is an ongoing priority for third-placed global brewer, Carlsberg. Western and Eastern Europe form its other two core regions. The company is exploring the growing opportunity presented by non-alcoholic options as ...

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Heineken NV in Beer

Dec 2020

Heineken has a broad geographic reach and a diverse product offering, led by a strong flagship brand. Emerging market expansion is a key strategic focus, but the mature Western Europe region remains significant to the company. Heineken, like all ...

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Beer in Morocco

Nov 2020

In 2019, beer still accounted for the highest percentage share (more than 60%) of alcoholic drinks consumed in Morocco and the category overall was heading in a positive direction. Annual off-trade volume growth was stagnant rather than negative over...

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Beer in Ukraine

Sep 2020

Beer had seen some modest growth in the 2018 to 2019 period, thanks to the stable political outlook in Ukraine, with no extra excise tax added and intensive promotions from players in the segment. Lager remained the largest sub-category in 2019, ...

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Beer in Ireland

Sep 2020

Volume growth in 2019 was driven by low alcohol beer with Heineken Ireland having the most high-profile launch with Heineken 0.0. While non-alcohol products have seen little growth in the past number of years, this is slowly beginning to change as ...

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Beer in Lithuania

Sep 2020

Numerous legislative changes in several consecutive years, including the raising of the legal purchasing and drinking age from 18 to 20, have had a sharp negative effect on the beer category. However, in 2019 its decline showed signs of approaching ...

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Beer in Israel

Sep 2020

Although demand for has until recently been focused heavily on standard lager, the review period saw a considerable divergence in the tastes of Israeli consumers, especially among younger generations. In response, numerous interesting products have ...

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Beer in South Africa

Sep 2020

In 2019 flavoured beer revitalised millennials’ interest in the category, and led to stability in declining beer volumes. While beer volumes were declining by 4% to 5% annually on the global stage, this was not as severe in South Africa, as craft ...

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Beer in Saudi Arabia

Sep 2020

Among the most pressing challenges faced by leading players in non alcoholic beer towards the end of the review period was the departure of huge numbers of expatriates, largely in response to structural changes under the auspices of Saudisation. This...

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Beer in Australia

Sep 2020

With Australia’s beer tax having been increased during the second half of 2019, the country’s beer drinkers now pay the fourth-highest tax on beer in any country in the world. August 2019 saw beer tax rise by AUD0.30 per litre for packaged beer and ...

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Beer in Hong Kong, China

Sep 2020

Recent social unrest and protests have hit beer sales hard in Hong Kong. Sales of mid-priced lager were particularly affected due to their widespread popularity and large consumption in Hong Kong. In addition, in response to growing uncertainty and ...

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Anheuser-Busch InBev NV in Beer

Sep 2020

The decimation of the on-trade and restrictions implemented in response to Coronavirus are changing the landscape for international alcoholic drinks players. AB InBev is the world’s largest brewer, responsible for over a quarter of global beer sales....

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Beer in the United Arab Emirates

Sep 2020

Consumer buying behaviour as well as disposable incomes were impacting sales of beer in the UAE in 2019. Basket volume as well as consumer purchasing patterns were changing. Purchasing frequency was also impacted in off-trade outlets due to rising ...

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Beer in Chile

Sep 2020

Beer continued to see strong total volume sales growth in 2019, supported by the demand for lower-alcohol and craft beers. Growth was also fuelled by constant promotions and discounts in retail outlets. Retailers and companies popularised special day...

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Beer in Kazakhstan

Sep 2020

Beer brewers import a significant amount of raw malt and other materials to produce beer. Towards the end of the review period, the local tenge currency devaluated, and growth in import prices followed in May-September 2018. Excise tax increases ...

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Beer in South Korea

Sep 2020

The recent introduction of a new tax system under which beer is taxed based on volume instead of unit price is expected to result in major changes being seen across all areas of beer in South Korea. Domestic lager is expected to be the major ...

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Beer in Costa Rica

Sep 2020

Beer saw a stable total volume increase in 2019, with a growth rate slightly higher than in any other year of the review period. The off-trade channel remained the largest, and also saw much stronger growth than the on-trade channel. Health and ...

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Beer in Nigeria

Sep 2020

Beer is by far the most popular alcoholic drink in Nigeria and maintained total volume growth throughout the review period in spite of the tough economic situation in the country through much of the period. However, the improving economy led to an ...

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Beer in Slovenia

Sep 2020

Beer is the most saturated and developed category in alcoholic drinks in Slovenia, and in 2019 continued to account for the highest proportion of total volume sales while it posted the slowest total and on-trade volume growth. As beer inched closer ...

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Beer in Uzbekistan

Sep 2020

Beer consumption continued to rise in Uzbekistan in 2019, as local manufacturing and imports both increased in the last two years of the review period. The category was also set to benefit from a governmental decision to permit local beer to be sold ...

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