Beer

Market research on the beer industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Diageo Plc in Spirits

Jul 2021

As the world’s leading distiller, Diageo has a broad portfolio covering a range of categories and geographies. This breadth is one of its core strengths. The resilience of US spirits has been a notable positive story for the company amid the ...

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Beer in India

Jul 2021

In response to the outbreak of COVID-19 in India, on 25 March 2020 the government introduced a nationwide lockdown to curb the spread of the virus. As part of these measures the government banned the production and sale of alcohol, with it being seen...

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Beer in Egypt

Jun 2021

In 2020, on-trade outlets in Egypt faced notable restrictions included limited opening hours and closures which were in effect for much of the year. With sales restricted to home delivery and takeaway for long periods of 2020, there were much fewer ...

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Beer in Germany

Jun 2021

The shift from on-trade consumption to off-trade sales for home consumption led to a recovery of off-trade volume sales in 2020, a reversal of the decline seen in previous years. Nevertheless, the COVID-19 crisis has created major challenges for ...

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Beer in Austria

Jun 2021

On-trade sales of beer suffered greatly from the consequences of the COVID-19 pandemic in 2020. In addition to the several weeks of horeca closures in the initial months of the pandemic in Spring 2020, there was also a further lockdown in November ...

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Beer in Pakistan

Jun 2021

The off-trade channel accounts for most sales of beer in Pakistan, with access to all alcoholic drinks being strictly controlled in the market. The number of on-trade outlets licensed to sell alcohol in the country is limited, and most of these ...

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Beer in Uzbekistan

Jun 2021

As from 2019 the government granted permission for local beer to be sold in all outlets (retail, consumer foodservice and hotels etc) without requiring a special licence or permission. Domestic brands already dominated sales and therefore this was ...

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Strategy Briefing

Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jun 2021

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in ...

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Beer in the United Arab Emirates

Jun 2021

Consumer buying behaviour and falling disposable incomes were already negatively impacting sales of beer in the United Arab Emirates in 2019, with basket volumes as well as consumer purchasing patterns changing. Purchasing frequency was also impacted...

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Beer in Spain

Jun 2021

Total volume sales of beer plummeted in 2020, registering unprecedented annual losses with a volume decline much heavier than any experienced over the review period. The COVID-19 was responsible for this decline in sales as lockdown restrictions and ...

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Beer in Cameroon

Jun 2021

In 2020, beer registered a dramatic decline in total volume sales of beer. This was primarily due to a sharp decline in on-trade beer sales during the COVID-19 pandemic. Although horeca outlets were permitted to continue business throughout 2020, ...

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Beer in Estonia

Jun 2021

Growth in off-trade volume sales of beer in Estonia in 2020 was down markedly on 2019. This was partly because the negative economic impact of COVID-19 led many consumers to rein in non-essential spending. Similarly, increased health-consciousness ...

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Beer in Brazil

Jun 2021

After a rough start in 2020 with significant decreases in volume and the closure of on-trade outlets, beer sales saw an unexpected rebound in consumption starting from Q2. As the dust settled and the population grew accustomed to COVID-19, even ...

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Beer in Morocco

Jun 2021

Beer is a popular alcoholic drink in Morocco, but the COVID-19 pandemic impacted total volume sales negatively during 2020. The declines in on-trade volume sales were mostly as a result of foodservice outlets being closed during a large portion of ...

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Beer in Croatia

Jun 2021

COVID-19 has had serious negative consequences for beer volume sales in Croatia in 2020. The main issue has been the effect of lockdown in response to the pandemic, with on-trade establishments closed between March 19th and May 11th and again from ...

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Beer in Romania

Jun 2021

The impact of COVID-19 had a strong negative impact on beer in 2020, especially after restrictions were applied to on-trade outlets. The total closure of foodservice from 15 March to 1 June, with ongoing restrictions regarding outside terraces only ...

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Beer in Australia

May 2021

According to a report by IRI, Australians were panic buying alcoholic drinks at the start of lockdown which resulted in sales drastically increasing for the first three weeks of the pandemic in 2020. Nonetheless, even during panic buying the week of ...

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Beer in Slovenia

May 2021

Despite seeing declines in 2020, beer was one of the best performers overall, second only to wine. Some sub-categories continued to show positive growth, whereas others were in decline. Domestic economy lager showed the strongest growth, thanks to ...

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Beer in Sweden

May 2021

Total volume sales of beer experienced decline in 2020 as a result of the pandemic. While horeca outlets were allowed to remain open in Sweden, they had to implement strict social distancing measures to prevent crowded areas in the premises and to ...

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Country Report

Country Report

Beer in Israel

May 2021

The COVID-19 pandemic affected on-trade volume sales enormously as bars and restaurants were closed for most of 2020 as a result of the government engendered lockdowns to curb the spread of the disease. As a result, many beer brands and foodservice ...

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