Wine

Market research on the wine industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.​
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Wine in Pakistan

Jun 2021

Due to the absence of licensed domestic production and the ban on imports, wine remained a negligible category in Pakistan in 2020. Bootlegged imported brands accounted for almost all wine consumed in the country during the review period. However, as...

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Wine in Uzbekistan

Jun 2021

Although per capita consumption of wine was still relatively low prior to COVID-19, Uzbekistanis were showing increased interest in drinking wine on occasions other than special events and celebrations, largely as a result of a rising assortment of ...

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Strategy Briefing

Strategy Briefing

Alcoholic Drinks Global Industry Overview

Jun 2021

In 2020, the global alcoholic drinks market faced a genuinely unprecedented collapse that proved to be far worse than the depths of the 2008 Great Recession while overshadowing every other major regional, macro or black swan event-driven crisis in ...

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Country Report

Country Report

Wine in Spain

Jun 2021

In 2020, total volume sales of wine dropped substantially as a result of the COVID-19 pandemic. Following the outbreak of the virus, Spanish authorities implemented national and local lockdown measures aimed at limiting the spread of the COVID-19 ...

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Wine in Cameroon

Jun 2021

Following the outbreak of COVID-19 in Cameroon, authorities placed restrictions on the operation of horeca outlets, with many facing curfews which heavily restricted on-trade sales in 2020. As such, off-trade volume sales registered a dramatic ...

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Wine in the United Arab Emirates

Jun 2021

On-trade sales of wine had performed well over the review period. The growing number of hotels near tourist destinations with the highest occupancy rates in the region supported sales, with year-on-year increases in tourist arrivals. This boosted the...

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Country Report

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Wine in Estonia

Jun 2021

Growth in off-trade volume sales of wine slowed sharply in 2020 as the economic shock of COVID-19 made Estonians more cautious in their discretionary spending habits. Increased health-consciousness among local consumers also contributed to the ...

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Wine in Morocco

Jun 2021

Total volume and value growth percentages in 2020 were negative and significantly lower than growth rates recorded in 2019 as a result of the sudden pandemic-related loss of tourism, the momentum of which had been strongly boosting sales and sales ...

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Wine in Brazil

Jun 2021

In an exciting turn of events, the popularity of wine increased during 2020 to the extent that it was labelled ‘the pandemic beverage of choice’. Wine already had a foothold among Brazilian consumers, being mostly consumed at home or at social ...

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Wine in Croatia

Jun 2021

Wine sales have been hit hard during 2020. Like other alcoholic drinks, the major reason for this is the shutdown of on-trade establishments over two separate periods in 2020, between March 19th and May 11th, and from November 28 until the end of the...

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Wine in Romania

Jun 2021

Wine performed fairly well in the light of COVID-19 in 2020, managing to see positive total volume growth overall. This is thanks to still wine variants all maintaining positive figures, whilst sparkling wine variants saw the steepest declines with ...

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Wine in Australia

May 2021

Even before the lockdown as a result of the COVID-19 pandemic was announced at the end of March 2020, the wine industry was dealt many shocks, with frost, wind and bushfires resulting in low grape yields at the end of 2019, start of 2020. When ...

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Wine in Colombia

May 2021

Wine saw total volume sales grow during 2020. The category saw on-trade sales decline dramatically as the COVID-19 pandemic led to restaurant closures and, even once restrictions were relaxed in September, consumption of alcoholic drinks was only ...

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Country Report

Country Report

Wine in Slovenia

May 2021

Wine showed the least steep volume declines in 2020, thanks to the heavily ingrained culture of wine-drinking amongst Slovenia consumers. However, wine still faced challenges from the collapse of on-trade channels and the tourism industry during the ...

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Country Report

Country Report

Wine in Latvia

May 2021

In 2020, total volume sales only recorded marginal growth for wine, compared to positive growth of 4% the previous year. This weaker level of growth was due to a decline in on-trade volume sales, with the impact of COVID-19 in the country leading to ...

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Wine in the US

May 2021

Restaurant and bar sales are a significant component of wine sales in the US and their decline in 2020 meant the overall wine category was seeing decreasing sales, despite the off-trade recording positive growth. US on-trade locations fluctuated ...

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Wine in Lithuania

May 2021

The pick-up in demand for wine in the retail channel has been driven by shutdowns in the on-trade, with sales in the latter decreasing by a quarter in 2020. Although during national quarantine a greater shift has been observed towards cheaper, more ...

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Wine in Israel

May 2021

During the lockdown, as a result of the outbreak of the COVID-19 pandemic in Israel in 2020, people were forced to change their daily routines by staying at home. This led to consumers wanting to indulge themselves or seek comfort, and since bars and...

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Country Report

Country Report

Wine in Russia

May 2021

The vast majority of wine volumes are sold through the retail channel in Russia. Off-trade volume sales received a significant boost during the COVID-19 pandemic in 2020 due to a number of factors. Many consumers turned to still light grape wine and ...

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Country Report

Country Report

Wine in Sweden

May 2021

With the absence of private imports as border trade dropped due to restrictions on travel as a result of the pandemic and a move away from the on-trade channel during 2020 due to various social distancing measures and a general cautious attitude ...

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