Hong Kong, China

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

The number of households is set to increase moderately in Hong Kong over 2022-2027, with couples with children remaining the dominant type. In 2022, household spending was notably affected by elevated prices, with a fifth of annual household spending…

Booking through travel intermediaries is becoming increasingly popular amongst leisure travellers. Local consumers shifted to booking travel online during the pandemic due to greater convenience and accessibility. According to Euromonitor…

The COVID-19 pandemic had a negative impact on sales of gum, and made its recovery protracted. However, starting from the second half of 2022, people started to return to their normal social life, leading to an increasing number of occasions for…

Footwear saw a double-digit current value decline in 2022, similar to the average in overall apparel and footwear. This was mainly due to the impact of the fifth wave of COVID-19 in Q1 and Q2 of this year, resulting in a plunge in foot traffic and…

Concentrates is a stagnant category in Hong Kong, struggling from low demand with the larger value category of liquid concentrates driving the overall flat performance. While powder concentrates holds a low presence, and features few major players in…

Demand for personal wipes in Hong Kong witnessed a moderate decline 2021. In fact, 2021 marked the end of panic buying when local consumers depleted their stock of panic-purchased wipes and began to adjust to the “new normal”. After this drop, demand…

Demand for bleach marginally improved in the first half of 2022 compared to the strong declines of the previous year, as the emergence of the fifth wave of the pandemic in Hong Kong led to home seclusion, with local daily confirmed cases exceeding…

While demand for microwaves slowed in 2020 due to mobility restrictions as a result of the pandemic, consumers were able to switch to retail e-commerce, resulting in significant share gain for the channel. Despite intermittent restriction policies in…

The fifth wave of COVID-19 in Hong Kong occurred at the beginning of 2022, once again resulting in a lockdown and the tightening of disease prevention measures. This therefore had a dramatic negative impact on sales of menswear in this year. However,…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Soup had witnessed double-digit retail volume growth in 2020 due to the home seclusion trend and increased at-home cooking, and despite predictions for declines in 2021, overall demand is likely to remain above pre-pandemic levels. Within broth,…

Sales of cheese in Hong Kong are expected to experience a significant retail current value boost in 2023, mainly due to a substantial rise in the average unit price. The overall unit price of cheese is set to increase by over 10% compared with the…

China’s increasing influence on Hong Kong’s political scene continues to undermine democracy. The economy is expected to recover well and inflation is under control, but the currency’s peg to the US dollar is leading to higher borrowing costs.…

In 2022, total volume sales of spirits recovered from the pandemic-battered year in 2020, returning to the above the pre-pandemic level of sales. All types of spirits saw growth due to the easing and then removal of pandemic restrictions by the…

Despite ongoing mask mandates due to the pandemic in Hong Kong, demand for fragrances continued to improve in 2022, driven by several key factors. The "lipstick effect" encouraged consumers to occasionally purchase affordable premium beauty items,…

Demand for sunglasses is rising, in line with greater mobility outside of the home and the resumption of travel following the reopening of Hong Kong’s border in early 2023. Although domestic sales of sunglasses are expected to decline due to a…

In 2022, homewares recorded declining value sales, as lockdowns forced the closure of physical stores, which dominate the distribution of these products. Nevertheless, the category experienced a mixed performance. Despite dining recording a positive…

There was a surge in value sales at supermarkets in 2020, when Hong Kong consumers were unable to live as normal due to the various social distancing and lockdown measures imposed by the government in order to maintain the overall public health and…

Driven by the stay-at-home trend and the demand for convenience, especially amongst younger households, demand for dishwashers continued to register significant growth in 2022. Table-top dishwashers have lower barriers to entry due to higher…