Hong Kong, China

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

After a year of strong growth in 2021, womenswear turned to double-digit current value decline in 2022, performing slightly better than the industry average. The fifth wave of COVID-19 resulted in a plunge in footfall and sales in offline stores…

As the fifth wave of COVID-19 impacted footfall on the streets, overall sportswear saw only a slight current value increase in 2022. The plunge in traffic and sales during Q1 and Q2 made it difficult for sportswear players to see growth on top of…

Dermatologicals is set to experience improving demand in current value terms in 2022. After the easing of social restrictions in April, outdoor activities and social occasions rebounded due to the release of pent-up demand. This helped drive demand…

The COVID-19 pandemic continued to have a decisive effect on smokers' consumption habits in 2021. Smokers were more price-conscious as their disposable incomes remained below pre-crisis levels. Meanwhile, external borders were yet to reopen, despite…

Gardening recovered in 2021, as consumers’ discretionary spending transferred to the home, therefore benefiting sales of the category. The home seclusion trend boosted the recovery of gardening stores, as shopping for plants helped local consumers’…

Footwear saw a double-digit current value decline in 2022, similar to the average in overall apparel and footwear. This was mainly due to the impact of the fifth wave of COVID-19 in Q1 and Q2 of this year, resulting in a plunge in foot traffic and…

Concentrates is a stagnant category in Hong Kong, struggling from low demand with the larger value category of liquid concentrates driving the overall flat performance. While powder concentrates holds a low presence, and features few major players in…

Post-pandemic, there has been a quick shift to online and mobile apps for booking travel among local consumers. Other than local tours, which might require booking through an intermediary, staycation packages also tend to be popular for booking…

Despite a fifth wave of the pandemic hitting Hong Kong in early 2022, gum is set to see a strong recovery as consumers gradually resume greater levels of mobility outside of the home. This is especially relevant for this category as gum is often an…

Loss of tourist spending in 2020 caused a severe contraction to watch brands’ sales, from high-priced to basic, as tourist spending used to be the major source of revenue with brands focusing on tourists in products and services before the pandemic.

Demand for personal wipes in Hong Kong witnessed a moderate decline 2021. In fact, 2021 marked the end of panic buying when local consumers depleted their stock of panic-purchased wipes and began to adjust to the “new normal”. After this drop, demand…

Demand for bleach marginally improved in the first half of 2022 compared to the strong declines of the previous year, as the emergence of the fifth wave of the pandemic in Hong Kong led to home seclusion, with local daily confirmed cases exceeding…

While demand for microwaves slowed in 2020 due to mobility restrictions as a result of the pandemic, consumers were able to switch to retail e-commerce, resulting in significant share gain for the channel. Despite intermittent restriction policies in…

The fifth wave of COVID-19 in Hong Kong occurred at the beginning of 2022, once again resulting in a lockdown and the tightening of disease prevention measures. This therefore had a dramatic negative impact on sales of menswear in this year. However,…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Soup had witnessed double-digit retail volume growth in 2020 due to the home seclusion trend and increased at-home cooking, and despite predictions for declines in 2021, overall demand is likely to remain above pre-pandemic levels. Within broth,…

After two years of decline in 2020 and 2021, when mobility in Hong Kong was severely impacted by COVID-19 restrictions, in spite of strict measures still being in place in the first quarter of the year due to the fifth wave of the virus, 2022 as a…

During 2022, with the Omicron variant of COVID-19 at large in the community, this was making customs clearance between Hong Kong and mainland China more uncertain, meaning that the Hong Kong retail industry was still having to rely mainly on local…

Demand for shoe polish has been gradually declining in Hong Kong due to the emergence of casualisation trends, driven in particular by younger generations which typically favour sneakers that do not need polishing compared to formal leather footwear.…