Hong Kong, China

In February 2019 an amendment was proposed to the Smoking Ordinance which would see a ban come into force on the production, importing and distribution of e-vapour products in Hong Kong. Following a second reading in May 2019 the bill was passed to ...

Cigars used to be the preserve of older consumers, but there was an increase in the number of younger adults smoking cigars towards the end of the review period. Hipsters started smoking cigars, with these younger consumers showing a preference for ...

Cigarettes saw a further sharp decline in retail volume terms in 2018. The Hong Kong government has been actively pushing for a tobacco-free city through various public campaigns aimed at reducing smoking prevalence. With rising consumer ...

Following a proposed amendment to existing legislation in February 2019 there is expected to be a blanket ban imposed on the sale, production, distribution and importing of e-vapour products and heated tobacco by the beginning of the forecast period....

Luxury handbags remained the key bags and luggage category in 2019, driving overall category growth with the highest overall share of total category value sales and the most impressive sales figures. Much of this can be attributed to the recovery of ...

Sales of jewellery continue to rebound from the low point experienced in 2016. The main reason for this has been ongoing growth in sales of bags and luggage to inbound tourists, with visitors from Mainland China among the most important emerging ...

After 2018 saw increasing numbers of visitors to Hong Kong from mainland China, tourism flows continued to improve throughout 2019. Affluent middle-class Chinese people are increasingly waiting until travelling to Hong Kong before committing to ...

The outlook for watches remains positive, both in terms of the short-term outlook for the review period and the longer-term outlook. Growth is being seen despite the stronger USD and the ongoing US-China trade war, which is suppressing spending among...

Although sales of writing instruments are already relatively high among young adults, teenagers and children, the category’s leading brands continue with their attempts to support flagging growth by extending their consumer bases to include younger ...

Contact lenses and solutions registered strong growth overall in 2019 on the back of the continual growth being seen in the numbers of people switching from spectacles to contact lenses. The strongest growth was seen in daily disposal lenses and ...

2019 saw further healthy growth in sales of eyewear. While local consumers became more willing to spend money on their eyewear as the economic situation in Hong Kong stabilised, much of the positive sales growth seen in the category towards the end ...

Early 2019 saw the introduction of limitations on the Elderly Health Care Voucher Scheme and this is likely to continue impacting sales of spectacles in Hong Kong throughout the forecast period, with senior citizens forming a major part of the ...

2019 saw sunglasses continue to register steady positive sales growth and there are numerous reasons for this. Among the most important is the ongoing and consistent influx of visitors from Mainland China visiting Hong Kong on shopping trips. This is...

Video games sales in Hong Kong continue to be supported by huge demand for online and mobile games. In Hong Kong, consumers have access to fast internet connections and large bandwidth, with this helping to support video games sales. Indeed, most ...

The growing focus on Science, Technology, Robotics, Engineering, Arts and Math (STREAM) in schools in Hong Kong continues to boost growth in traditional toys and games. This is reflected in the growing popularity of pre-school electronic and STREAM ...

The popularity of e-sports continues to grow rapidly in Hong Kong, with professional full-time gamers receiving massive sponsorship deals. In addition, growth in this area is also being supported by Hong Kong’s government, which has provided HKD100 ...

Net migration will be the key driver of population growth in Hong Kong up to 2030. Low fertility, falling birth rates and increasingly high life expectancy will compound the ageing trend, impacting the demographic landscape with over a quarter of the...

Colour cosmetics is expected to achieve the fastest growth in beauty and personal care over the forecast period. Apart from an increase in the number of Mainland Chinese tourists to Hong Kong and recovering consumer confidence, the growing trend for ...

Men’s grooming is expected to register steady growth over the forecast period, in line with the review period. Hong Kong men are starting to invest more in their appearance thanks to the strong influence of Korean pop and beauty trends. After ...

As of 2018, value sales of baby and child-specific products grew significantly with baby wipes recording the strongest growth and largest value sales. This increase is mainly driven by a larger pool of users, as the growth in the 0-9 year old ...