Hong Kong, China

Hong Kong, China’s economy will experience a sharp contraction in 2020. In the first half of the year, the Coronavirus (COVID-19) pandemic hit the external sector and, added to local political tensions, battered domestic demand. Private consumption…

The COVID-19 pandemic continued to have a decisive effect on smokers' consumption habits in 2021. Smokers were more price-conscious as their disposable incomes remained below pre-crisis levels. Meanwhile, external borders were yet to reopen, despite…

Gardening recovered in 2021, as consumers’ discretionary spending transferred to the home, therefore benefiting sales of the category. The home seclusion trend boosted the recovery of gardening stores, as shopping for plants helped local consumers’…

Womenswear is set to record double-digit growth in 2021 compared to two consecutive years of declines, with various speeds of recovery within the category. Compared to pre-pandemic levels in 2019, women’s leggings is set to experience a full recovery…

Sportswear is set to experience an accelerated recovery, with 2021 current value sales returning to pre-pandemic levels, driven by sports-inspired apparel. Emerging brands are rapidly expanding in Hong Kong, including Decathlon, lululemon and Sweaty…

Dermatologicals is set to experience improving demand over 2021, after the disruptions of 2020 due to limited local consumption resulting from home seclusion, and loss of tourist spending. As the threat of the pandemic wanes in Hong Kong, outdoor…

Despite a fifth wave of the pandemic hitting Hong Kong in early 2022, gum is set to see a strong recovery as consumers gradually resume greater levels of mobility outside of the home. This is especially relevant for this category as gum is often an…

Footwear recorded double-digit year-on-year growth in 2021, following two years of significant declines. Footwear specialists such as Hush Puppies and Staccato alongside fast fashion players had lost ground as sports footwear and luxury players…

Off-trade RTD volume and current value sales of concentrates are expected to decline in 2021, as underlying demand continues to wane, whilst on-trade sales of concentrates remain negligible. Due to the lack of convenience of concentrates, more…

Hotels have been hit hard by the COVID-19 pandemic, dropping from almost full capacity to a single-digit occupancy rate during the first quarter of 2020. Furthermore, the share of domestic demand for lodging grew significantly due to strict border…

Loss of tourist spending in 2020 caused a severe contraction to watch brands’ sales, from high-priced to basic, as tourist spending used to be the major source of revenue with brands focusing on tourists in products and services before the pandemic.

Butter and spreads had one of the most stable retail performances among all types of dairy products during the instability caused by the anti-extradition law amendment bill protests in 2019 and the COVID-19 pandemic in 2020. Due to home seclusion and…

Demand for wipes continued to grow in 2021, due to heightened hygiene concerns as the threat of the pandemic lingered in Hong Kong. While virus cases were deemed to be more under control during the year, local consumers remained cautious about…

Menswear faces a slower recovery in 2021 due to the lower desire amongst local males to spend on apparel, with most categories remaining well below pre-pandemic levels. However, men’s underwear remains essential apparel with stable replacement rates.…

Due to heightened hygiene concerns as a result of the pandemic, bleach experienced a record-high surge in demand in 2020. The category recorded double-digit retail volume and current value growth as groups of occasional users entered the category…

Soup had witnessed double-digit retail volume growth in 2020 due to the home seclusion trend and increased at-home cooking, and despite predictions for declines in 2021, overall demand is likely to remain above pre-pandemic levels. Within broth,…

Microwaves continues to be one of the fastest growing categories targeting the kitchen in Hong Kong, with the price range of microwaves continuing to expand to suit all budgets and demands. Nevertheless, one of the main reasons for its impressive…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Hong…

The COVID-19 pandemic remained a significant factor impacting the overall retailing landscape in Hong Kong in 2021. However, unlike e-commerce and grocery retailers, homeshopping did not benefit from the home seclusion trend. This is because apart…