Hong Kong, China

Hong Kong, China’s economy will experience a sharp contraction in 2020. In the first half of the year, the Coronavirus (COVID-19) pandemic hit the external sector and, added to local political tensions, battered domestic demand. Private consumption…

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Demand for wipes continued to grow in 2021, due to heightened hygiene concerns as the threat of the pandemic lingered in Hong Kong. While virus cases were deemed to be more under control during the year, local consumers remained cautious about…

Menswear faces a slower recovery in 2021 due to the lower desire amongst local males to spend on apparel, with most categories remaining well below pre-pandemic levels. However, men’s underwear remains essential apparel with stable replacement rates.…

Due to heightened hygiene concerns as a result of the pandemic, bleach experienced a record-high surge in demand in 2020. The category recorded double-digit retail volume and current value growth as groups of occasional users entered the category…

Soup had witnessed double-digit retail volume growth in 2020 due to the home seclusion trend and increased at-home cooking, and despite predictions for declines in 2021, overall demand is likely to remain above pre-pandemic levels. Within broth,…

Microwaves continues to be one of the fastest growing categories targeting the kitchen in Hong Kong, with the price range of microwaves continuing to expand to suit all budgets and demands. Nevertheless, one of the main reasons for its impressive…

Dermatologicals is set to experience improving demand in current value terms in 2022. After the easing of social restrictions in April, outdoor activities and social occasions rebounded due to the release of pent-up demand. This helped drive demand…

The COVID-19 pandemic continued to have a decisive effect on smokers' consumption habits in 2021. Smokers were more price-conscious as their disposable incomes remained below pre-crisis levels. Meanwhile, external borders were yet to reopen, despite…

Gardening recovered in 2021, as consumers’ discretionary spending transferred to the home, therefore benefiting sales of the category. The home seclusion trend boosted the recovery of gardening stores, as shopping for plants helped local consumers’…

Womenswear is set to record double-digit growth in 2021 compared to two consecutive years of declines, with various speeds of recovery within the category. Compared to pre-pandemic levels in 2019, women’s leggings is set to experience a full recovery…

Sportswear is set to experience an accelerated recovery, with 2021 current value sales returning to pre-pandemic levels, driven by sports-inspired apparel. Emerging brands are rapidly expanding in Hong Kong, including Decathlon, lululemon and Sweaty…

Concentrates is a stagnant category in Hong Kong, struggling from low demand with the larger value category of liquid concentrates driving the overall flat performance. While powder concentrates holds a low presence, and features few major players in…

Post-pandemic, there has been a quick shift to online and mobile apps for booking travel among local consumers. Other than local tours, which might require booking through an intermediary, staycation packages also tend to be popular for booking…

Despite a fifth wave of the pandemic hitting Hong Kong in early 2022, gum is set to see a strong recovery as consumers gradually resume greater levels of mobility outside of the home. This is especially relevant for this category as gum is often an…

Footwear recorded double-digit year-on-year growth in 2021, following two years of significant declines. Footwear specialists such as Hush Puppies and Staccato alongside fast fashion players had lost ground as sports footwear and luxury players…

Loss of tourist spending in 2020 caused a severe contraction to watch brands’ sales, from high-priced to basic, as tourist spending used to be the major source of revenue with brands focusing on tourists in products and services before the pandemic.

Vitamins is set to record a dynamic current value rebound in 2022, after seeing a significant decline in 2020 and only slow growth in 2021, due to the absence of tourist spending. Growth in 2022 has been driven by increased interest in products that…

After two years of strict pandemic-related restrictions on border controls, Hong Kong halted its flight suspension measures, lowering uncertainty for tourists wanting to travel out of the city. In addition, the hotel quarantine requirement was…