Hong Kong, China

Hong Kong, China’s economy will experience a sharp contraction in 2020. In the first half of the year, the Coronavirus (COVID-19) pandemic hit the external sector and, added to local political tensions, battered domestic demand. Private consumption…

Footwear recorded double-digit year-on-year growth in 2021, following two years of significant declines. Footwear specialists such as Hush Puppies and Staccato alongside fast fashion players had lost ground as sports footwear and luxury players…

Off-trade RTD volume and current value sales of concentrates are expected to decline in 2021, as underlying demand continues to wane, whilst on-trade sales of concentrates remain negligible. Due to the lack of convenience of concentrates, more…

Hotels have been hit hard by the COVID-19 pandemic, dropping from almost full capacity to a single-digit occupancy rate during the first quarter of 2020. Furthermore, the share of domestic demand for lodging grew significantly due to strict border…

Loss of tourist spending in 2020 caused a severe contraction to watch brands’ sales, from high-priced to basic, as tourist spending used to be the major source of revenue with brands focusing on tourists in products and services before the pandemic.

Although sales declined in 2020, gum was less affected by COVID-19 than other snacks categories due to its functional properties, and it is expected to record exceptionally strong current retail value growth in 2021. This will likely be assisted by a…

Butter and spreads had one of the most stable retail performances among all types of dairy products during the instability caused by the anti-extradition law amendment bill protests in 2019 and the COVID-19 pandemic in 2020. Due to home seclusion and…

Womenswear is set to record double-digit growth in 2021 compared to two consecutive years of declines, with various speeds of recovery within the category. Compared to pre-pandemic levels in 2019, women’s leggings is set to experience a full recovery…

Sportswear is set to experience an accelerated recovery, with 2021 current value sales returning to pre-pandemic levels, driven by sports-inspired apparel. Emerging brands are rapidly expanding in Hong Kong, including Decathlon, lululemon and Sweaty…

Dermatologicals is set to experience improving demand over 2021, after the disruptions of 2020 due to limited local consumption resulting from home seclusion, and loss of tourist spending. As the threat of the pandemic wanes in Hong Kong, outdoor…

Historically, the long-term pattern for sales of cigarettes in Hong Kong was positive. This can mainly be explained by the lack of tax hikes in Hong Kong for many years, and as a result, consumer demand could see stable growth without interference…

With the outbreak of COVID-19 in Hong Kong limiting consumers movements, gardening was one of the more resilient categories in 2020, despite recording a value decline. With consumers working and learning from home, many took to improving their indoor…

Sales of depilatories remained more or less flat in 2021 compared with 2020. In general, the amount of shelf space available for depilatories has contracted, with very limited SKUs available in Hong Kong. This is due to the popularity of alternative…

Strict travel restrictions are still in place as of August 2021 and non-residents are not allowed to enter Hong Kong unless they are fully vaccinated and are travelling to Hong Kong from a medium risk place. Moreover, all visitors travelling to Hong…

Although tobacco had already seen solid retail current value growth for most of the review period, the rate of growth increased dramatically in 2020, rising to a double-digit increase mainly due to COVID-19. Strong growth was seen in all categories…

The lion’s share of RTDs is sold through retail outlets in Hong Kong, China and this was able to mitigate the vast declines in on-trade sales during the COVID-19 pandemic in 2020.

There was no presence of hypermarkets in Hong Kong at the end of the review period, nor is there any data to suggest its entry over the forecast period.

Chocolate confectionery volume sales continued to decline during 2020 due to the double impact of ongoing Anti-Extradition Law Amendment Bill Movement protests and the COVID-19 outbreak. Indeed, the decline in sales was among the most severe in all…

Demand for wipes continued to grow in 2021, due to heightened hygiene concerns as the threat of the pandemic lingered in Hong Kong. While virus cases were deemed to be more under control during the year, local consumers remained cautious about…

Menswear faces a slower recovery in 2021 due to the lower desire amongst local males to spend on apparel, with most categories remaining well below pre-pandemic levels. However, men’s underwear remains essential apparel with stable replacement rates.…