Hong Kong, China

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus Megatrends and insights as to how each trend has manifested in Hong ...

This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption habits in Hong Kong, China...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create ...

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Hong ...

Although tobacco had already seen solid retail current value growth for most of the review period, the rate of growth increased dramatically in 2020, rising to a double-digit increase mainly due to COVID-19. Strong growth was seen in all categories ...

Historically, the long-term pattern for sales of cigarettes in Hong Kong was positive. This can mainly be explained by the lack of tax hikes in Hong Kong for many years, and as a result, consumer demand could see stable growth without interference ...

E-vapour products has seen strong growth for several years, including in 2020, with little impact seen from COVID-19 in this year. These products have been becoming increasingly popular amongst younger people of legal smoking age. Vaping was ...

Retail volume and current value sales of cigars and cigarillos saw a further drop in 2020. Decline actually started in 2019 due to the massive outbreak of anti-government protests, which were triggered by the introduction of the Fugitive Offenders ...

The lion’s share of RTDs is sold through retail outlets in Hong Kong, China and this was able to mitigate the vast declines in on-trade sales during the COVID-19 pandemic in 2020....

Coronavirus (COVID-19) had a huge impact on alcoholic drinks in Hong Kong, China. On the whole, total volume sales of alcoholic drinks suffered a significant decline in 2020 thanks to the major sales slump in foodservice, in which sales of alcoholic ...

Overall consumption of spirits declined significantly during the COVID-19 pandemic, with all types except shochu/soju recording steep falls as gains in the off-trade channel were unable to offset the devastating losses in the on-trade, where sales of...

Total volume sales of beer slumped in 2020 as a direct result of the COVID-19 pandemic. Sales of beer witnessed substantial losses in the on-trade due to a number of measures introduced by the Hong Kong, China, government to combat the spread of the ...

Total volume sales of cider/perry recorded only a minor decline in 2020 in comparison to other types of alcoholic drinks as the majority of sales in Hong Kong, China is through retail outlets....

On-trade volume sales of wine suffered substantial losses in 2020 due to a number of measures introduced to combat the COVID-19 pandemic imposed by the Hong Kong, China government. In order to comply with the lockdown measures, on-trade outlets such ...

Video games returned to double-digit current value growth in 2020, which it had not seen since the start of the review period. COVID-19 led consumers in Hong Kong to spend more time at home to avoid infection. With the political unrest and violence ...

Traditional toys and games saw a marginal current value decline in 2020, although this was a performance similar to that seen in the previous year, when civil unrest negatively affected sales. More time spent at home due to COVID-19 led to higher ...

Toys and games saw a dynamic increase in its current value growth rate in 2020, mainly as a result of COVID-19. However, the performances differed strongly across categories. Traditional toys and games saw a slight overall decline in 2020. On the one...

In line with social changes in Hong Kong, numbers of childless households are set to increase over 2021-2040. As immigration persists, urban density poses sustainability issues. Despite a dip in employment amidst social unrest and the COVID-19 ...

Growing Chinese influence has severely destabilised Hong Kong’s political environment, but its business landscape remains intact. Economic recovery from the Coronavirus (COVID-19) pandemic will be slow, whilst the foreign investment climate is ...

The advent of the COVID-19 pandemic during 2020 led to major changes being seen in the competitive environment in e-commerce in Hong Kong. While some major players withdrew from the category during the year, others entered as the substantial changes ...