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Hong Kong, China

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Hong Kong, China. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Hong Kong, China StatisticsConsumer Lifestyles in Hong Kong, ChinaHong Kong, China Country BriefingsFuture Demographics: Hong Kong, China in 2030

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    Megatrends in Hong Kong, China

    Jun 2021

    This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus Megatrends and insights as to how each trend has manifested in Hong ...

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    Consumer Values and Behaviour in Hong Kong, China

    Jun 2021

    This report visually explores everyday habits and behaviours that reflect consumers’ beliefs and values, linking behavioural trends with purchase and consumption habits in Hong Kong, China...

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    Consumer Types in Hong Kong, China

    Jun 2021

    While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create ...

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    Consumer Lifestyles in Hong Kong, China

    Jun 2021

    Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Hong ...

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    Country Report

    Country Report

    Tobacco in Hong Kong, China

    Jun 2021

    Although tobacco had already seen solid retail current value growth for most of the review period, the rate of growth increased dramatically in 2020, rising to a double-digit increase mainly due to COVID-19. Strong growth was seen in all categories ...

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    Country Report

    Country Report

    Cigarettes in Hong Kong, China

    Jun 2021

    Historically, the long-term pattern for sales of cigarettes in Hong Kong was positive. This can mainly be explained by the lack of tax hikes in Hong Kong for many years, and as a result, consumer demand could see stable growth without interference ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Hong Kong, China

    Jun 2021

    E-vapour products has seen strong growth for several years, including in 2020, with little impact seen from COVID-19 in this year. These products have been becoming increasingly popular amongst younger people of legal smoking age. Vaping was ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Hong Kong, China

    Jun 2021

    Retail volume and current value sales of cigars and cigarillos saw a further drop in 2020. Decline actually started in 2019 due to the massive outbreak of anti-government protests, which were triggered by the introduction of the Fugitive Offenders ...

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    Country Report

    Country Report

    Rtds in Hong Kong, China

    May 2021

    The lion’s share of RTDs is sold through retail outlets in Hong Kong, China and this was able to mitigate the vast declines in on-trade sales during the COVID-19 pandemic in 2020....

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    Country Report

    Country Report

    Alcoholic Drinks in Hong Kong, China

    May 2021

    Coronavirus (COVID-19) had a huge impact on alcoholic drinks in Hong Kong, China. On the whole, total volume sales of alcoholic drinks suffered a significant decline in 2020 thanks to the major sales slump in foodservice, in which sales of alcoholic ...

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    Country Report

    Country Report

    Spirits in Hong Kong, China

    May 2021

    Overall consumption of spirits declined significantly during the COVID-19 pandemic, with all types except shochu/soju recording steep falls as gains in the off-trade channel were unable to offset the devastating losses in the on-trade, where sales of...

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    Country Report

    Country Report

    Beer in Hong Kong, China

    May 2021

    Total volume sales of beer slumped in 2020 as a direct result of the COVID-19 pandemic. Sales of beer witnessed substantial losses in the on-trade due to a number of measures introduced by the Hong Kong, China, government to combat the spread of the ...

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    Country Report

    Country Report

    Cider/Perry in Hong Kong, China

    May 2021

    Total volume sales of cider/perry recorded only a minor decline in 2020 in comparison to other types of alcoholic drinks as the majority of sales in Hong Kong, China is through retail outlets....

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    Country Report

    Country Report

    Wine in Hong Kong, China

    May 2021

    On-trade volume sales of wine suffered substantial losses in 2020 due to a number of measures introduced to combat the COVID-19 pandemic imposed by the Hong Kong, China government. In order to comply with the lockdown measures, on-trade outlets such ...

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    Country Report

    Country Report

    Video Games in Hong Kong, China

    May 2021

    Video games returned to double-digit current value growth in 2020, which it had not seen since the start of the review period. COVID-19 led consumers in Hong Kong to spend more time at home to avoid infection. With the political unrest and violence ...

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    Country Report

    Country Report

    Traditional Toys and Games in Hong Kong, China

    May 2021

    Traditional toys and games saw a marginal current value decline in 2020, although this was a performance similar to that seen in the previous year, when civil unrest negatively affected sales. More time spent at home due to COVID-19 led to higher ...

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    Country Report

    Country Report

    Toys and Games in Hong Kong, China

    May 2021

    Toys and games saw a dynamic increase in its current value growth rate in 2020, mainly as a result of COVID-19. However, the performances differed strongly across categories. Traditional toys and games saw a slight overall decline in 2020. On the one...

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    Country Briefing

    Country Briefing

    Households: Hong Kong

    May 2021

    In line with social changes in Hong Kong, numbers of childless households are set to increase over 2021-2040. As immigration persists, urban density poses sustainability issues. Despite a dip in employment amidst social unrest and the COVID-19 ...

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    Country Profile

    Country Profile

    PEST Analysis: Hong Kong

    May 2021

    Growing Chinese influence has severely destabilised Hong Kong’s political environment, but its business landscape remains intact. Economic recovery from the Coronavirus (COVID-19) pandemic will be slow, whilst the foreign investment climate is ...

    US$150
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    Country Report

    Country Report

    E-Commerce (Goods and Services) in Hong Kong, China

    May 2021

    The advent of the COVID-19 pandemic during 2020 led to major changes being seen in the competitive environment in e-commerce in Hong Kong. While some major players withdrew from the category during the year, others entered as the substantial changes ...

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