Argentina

Economic freedom is lacking in Argentina and the political landscape is unstable, whilst corruption continues to infiltrate the highest echelons of power. Hyperinflation is causing economic pain; however, currency weakness could help exporters. A…

Total volume sales of beer recorded moderate growth in 2022, strengthened by the government price control programme, huge investment in terms of advertising and brand innovation, and the Football World Cup. Following considerable growth in 2021, beer…

Argentina faced an uncertain macroeconomic scenario, with political dysfunction and economic instability, and one of the highest inflation rates in the world. However, following Comisión Económica para América Latina y el Caribe (Cepal: United…

While eyewear in Argentina is poised to record high double-digit growth in total current value sales in 2023, this is because the country’s longstanding problems with inflation have worsened considerably due to the combined impact of the global…

The heightened hygiene-consciousness resulting from the COVID-19 pandemic has had a positive impact on oral care in Argentina, with all subcategories experiencing growth in volume sales in 2022. Demand continues to rise as hygiene routines…

As the number of deaths from COVID-19 fell and the fear of contagion among the local population declined, the number of local consumers participating in outdoor activities, attending school and university, and returning to their offices increased for…

Local awareness of disease caused by mosquitoes has increased in Argentina in the last decade. In 2022, however, the average temperature during the winter months was lower than in previous years and the season began earlier. This curtailed the season…

In 2023, snacks in Argentina experienced a strong recovery and surpassed pre-pandemic levels in terms of volume sales. This growth was driven by various factors, including on-the-go consumption, celebrations, and social gatherings at home. The World…

Impulse ice cream was the most dynamic category within ice cream in terms of retail volume sales in 2022, and this trend is expected to continue in 2023. The record-breaking local tourism during the 2022-2023 season, coupled with favourable weather…

In 2022, gum sales experienced robust growth in volume terms, and positive growth is expected in 2023, albeit still below pre-pandemic levels. While the end of the pandemic brought about a rebound in gum sales, several trends that emerged during the…

Hoya, a Japanese producer of spectacle lenses, has entered and exited eyewear in Argentina on multiple occasions over several years depending on how macroeconomic conditions have fluctuated. After an absence of some time, towards the end of the…

Pantyliners and tampons were the fastest developing categories within sanitary protection in Argentina in retail volume growth terms in 2022. Moreover, both showed improved results in this respect as compared to 2021. Given that these product types…

Already the leading pack type in dairy packaging in unit volume terms in Argentina, thin wall plastic containers continued to record positive growth in 2022, being preferred to brick liquid cartons, for example. This can be attributed to the fact…

Argentina is going through a situation that it has experienced on other occasions, with a shortage of dollars linked to the government controls as it seeks to avoid devaluing the local currency. Because people cannot buy US dollars at an official…

Spiralling inflation coupled with reduced harvests amidst a series of severe heatwaves caused food prices in Argentina to rise dramatically in 2022. As a result, more consumers were motivated to try to save money by growing their own vegetables. Such…

Spirits consumption increased notably in both off- and on-premise terms, driven by a huge incremental volume growth of bitters, which reached the highest historical consumption in 2022. Bitters, which hold the majority of spirits consumption in…

Cider/perry became and innovative and dynamic marketplace with the distribution alliance between Cerveceria y Maltería Quilmes SAICAyG (AB-Inbev) and Bodegas Cuvillier at the beginning of 2021, which notably increased the penetration of ciders at a…

Argentina faces an uncertain macroeconomic situation due to political dysfunction and economic instability, with one of the highest inflation rates in the world, although the IMF predicts the GDP will grow by 4% by the end of 2022, fuelled by a steep…

In 2022, Argentina registered moderate growth of its GDP not only as a result of international factors but also local macroeconomic imbalances. Inflation is a global problem, but in Argentina it is chronic, with a double-digit rate since 2007 and an…

The COVID-19 pandemic significantly altered skin care consumption habits and daily routines in Argentina. In 2022, even with the lifting of pandemic-related restrictions, skin care continued to experience growth in volume terms, with a number of…