ARGENTINA

Despite many consumers deeming optical shops as an essential retailer, the government closed all optical shops during the lockdown to prevent the spread of COVID-19. As a result, sales are expected to fall dramatically during 2020 as many spectacle ...

The outbreak of COVID-19 led to the Argentinian Government implementing a lockdown in the country to prevent the spread of the virus. Eyewear is expected to fall in value and volume shares due to the closure of optical shops. Even as the lockdown ...

Argentina’s lockdown saw the closure of optical shops and non-essential retailer shops such as apparel outlets. These closures are expected to impact retail volume sales of sunglasses in 2020. As sunglasses are often deemed by consumers as ...

Contact lenses and solutions will be impacted in 2020 by the COVID-19 pandemic, particularly daily disposable lenses which will see retail volume sales plummet. Lockdown restrictions in at least the first half of the year, meant consumers were unable...

While Argentina was beset by economic recession, the number of local gamers continued to rise and overall sales of video games increased in retail current value terms in 2019. While high inflation played a role in the dynamic retail current value ...

Coronavirus (COVID-19) has had a strong impact on toys and games in Argentina. The closure of workplaces, leading to smart working or furloughing, as well as schools, entertainment and foodservice establishments and the curtailment of social, sports ...

Lower-priced toys and games gained popularity at the expense of imported and other more expensive options in the midst of the economic crisis in 2019. This trend was visible throughout the year, but it deepened after the devaluation of the local ...

Argentina’s economy will contract again in 2020. Severe macroeconomic imbalances including persistently high inflation, a high fiscal deficit and unsustainably high public debt make the economy poorly equipped to deal with a large negative shock. ...

Consumption of cigarettes showed negative growth for much of the review period, driven by the economic crisis, which resulted in the general contraction of fast-moving consumer goods markets in Argentina. This was due to the fact that consumers’ ...

In 2019 smoking tobacco continued to attract cigarette smokers looking for cheaper and allegedly less harmful products. In response to the economic crisis and rising price sensitivity, consumers were shifting from cigars to more economic cigarillos, ...

Tobacco vapour devices and products are illegal in Argentina, while heated tobacco products are not currently available. There are no prospects for this situation to change in the foreseeable future....

COVID-19 has hit demand for tobacco as consumers in Argentina have faced lockdown restrictions, as well as the economic impact. With reduced spending power they are trading down to cheaper products. However, the habitual nature of tobacco consumption...

Benefiting from the essential status of several products and the fact that budget-conscious parents prioritised products for their children, baby and child-specific products was protected from the negative impact of Argentina’s challenging economic ...

While facial care was impacted by declining consumer purchasing power in 2019, it proved slightly more resilient than body care, as it was considered a more essential product area and is more deeply embedded in consumers’ daily beauty and personal ...

Liquid soap registered a better performance than bar soap at the end of the review period. Argentinean consumers perceive liquid soap to be the more hygienic product, leading them to replace bar soap with liquid alternatives as the review period ...

The challenging economic conditions in Argentina encouraged consumers to use smaller amounts of hair care products and to use products less frequently towards the end of the review period. This led to marked declines in volume sales in 2019. While ...

The economic crisis encouraged consumers to replace their preferred brands with less expensive alternatives in 2019. This trend boosted the performance of economy brands such as Vogue, launched by L’Oréal in 2017, and the brands of direct sellers, ...

During 2018 and 2019, barbershops expanded strongly because of the trend towards groomed beards, particularly amongst men aged below 35 years. This trend has also led to the emergence of a new niche of men’s grooming products in the Argentinean ...

The devaluation of the Argentine peso in 2019 led to a significant increase in prices in premium beauty and personal care, with many products in the segment being imported. Consequently, many mid-to-high-income consumers replaced premium products ...

Argentinean consumers became increasingly aware of the harmful effect of over-exposure to the sun on skin health during the review period. As a result, products with high protective factors gained ground at the expense of those with low factors. The ...