Argentina

Experiential luxury is comprised of luxury hotels in Argentina. After suffering heavy losses in 2020 due to the COVID-19 pandemic the category saw a strong recovery in 2021 as the government began to ease its restrictions in line with the rollout of…

Argentina’s economy recovered more quickly than expected after experiencing a strong downfall due to the COVID-19 crisis, during which the government imposed a strict lockdown on all on-trade establishments in 2020, and mid-2021. Nonetheless, the…

Following a decline in beer consumption due to still wine, total volume sales of beer recorded double-digit growth in 2021, with a solid rebound in bars and restaurants, and considerable off-premise growth. Off-premise sales increased due to a strong…

Following further business closures and pandemic chaos during 2021, the eyewear industry is starting to reactive in 2022, especially in more basic categories like spectacle lenses and frames. For one thing, there were plenty of people who postponed…

Oral care registered a strong volume sales expansion in 2021 thanks to the pandemic heightening consumers’ hygiene consciousness. Given the harsh and long-lasting restrictions in 2020, Argentinians were unable to visit dentist regularly. Therefore,…

Political instability and corruption hinder Argentina’s economic freedom. Nevertheless, the country has deflected another sovereign debt default. Its economy is expected to underperform peers, largely owing to hyperinflation. The consumer market…

Footwear registered a recovery in 2021, as with society opening up, consumers needed footwear to commute and socialise. In addition, with footwear experiencing more wear and tear, it needed to be replaced more often. All the same, footwear was hit by…

In 2021, the number of opportunities to participate in outdoor activities, including returning to work, school, sports, outings, and shopping, was much higher when compared with 2020, when home seclusion policies and circulation restrictions as a…

Local awareness of disease caused by mosquitoes has increased in the last decade. The media informs citizens each summer about the number of cases of mosquito-related diseases in the country, although these mainly tend to be linked to dengue. The…

Argentina’s recovery from the impact of the COVID-19 pandemic has been slower than expected as new external issues impact local business. Despite seeing GDP growth in 2021, the pace of recovery has slowed in 2022 according to Euromonitor’s…

Snacks is still on the path to recovery in Argentina in 2022, following the COVID-19 pandemic and a complicated economic crisis. Though snacks registered a rebound in 2021, it remained fragile due to high inflation and decreased purchasing power. In…

Impulse ice cream sees sales rise in 2022. According to industry sources, the positive performance is driven by increased activity in tourist areas and cities, particularly in the Atlantic coast in the Province of Buenos Aires, different cities in…

Sales of gum registered a rebound in 2021 in volume and current value terms, and continue to see positive growth in 2022, though still below pre-pandemic levels. Several companies allow employees to work from home for one or two days a week, which is…

Spectacle frames and spectacle lenses are the ones that will see the best evolution in 2022 due to the necessity of using spectacles and having lenses that match consumers’ vision needs. Recent years have seen dramatic increases in the amount of time…

While sanitary protection registered a very high double-digit current value increase, this was mainly due to spiralling inflation. However, in terms of volume sales, there was also an increase in 2021, following a fall in 2020. With society gradually…

Menswear registered a healthy recovery after the slump in spending in 2020. All the same, volume sales were lower than before the onset of COVID-19, as soaring inflation dampened demand. With society gradually opening up in 2021 and men returning to…

Jeans registered a healthy recovery after the slump in spending in 2020. In 2021, with society opening up and people out and about again, there was increased spending on jeans and demand was also supported by the more casual dress code that is now…

Hosiery was severely impacted by the 2020 lockdowns, and in particular sheer hosiery registered a steep decline in in value and volume sales, as with women working from home and not socialising much, there was very little demand. With society opening…

Energy drinks consumption grew strongly in 2021, largely as a result of the reduction of lockdown measures and consumers returning to the workplace. These products are especially popular with people that need to drive for a living, and this has…

Argentinian consumers did not really start to become aware of TWS earbuds until around the middle of the review period. Since then, volume sales have expanded aggressively, driven by several factors. The products’ innovative format is a key growth…