Argentina

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has…

This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in Argentina.

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create…

The briefing, Megatrends: Shifting Market Frontiers - Cities of the Future, examines the consumer and economic growth prospects in 600 cities of emerging and developing countries. Using a range of indicators including future GDP prospects, internet…

Vacuum cleaners was somewhat supported by the elevated levels of hygiene and cleaning standards in 2020 due to COVID-19. Medical professionals and the governments around the world have been promoting higher standards of personal hygiene (like…

The most significant categories within small cooking appliances are coffee machines and kettles, which are led by Groupe SEB (with Nescafé Dolce Gusto) and Philips (with its namesake brand) respectively. Leadership in coffee machines is further split…

Freestanding freezers is showed the least steep decline in 2020 and will see a negligible interest in 2021 to become the best performing category across refrigeration appliances during the pandemic. This can be somewhat attributed to stockpiling…

Despite the slump in personal grooming seen in 2020, consumers in Argentina are historically known for taking care of their personal image. Beards had not been popular in Argentina for decades, however, they started to be trendy some years ago with…

The pandemic was seeing larger family packs becoming more popular among consumers, as they offered a lower per unit/kg/L cost for them, as well as helping to keep shopping frequency to a minimum, thus helping reduce potential exposure to the virus.…

Microwaves was already a challenged category with the cessation of automatic licenses for their import in 2020, but this has been further exacerbated by the COVID-19 pandemic in 2020 and 2021. It is a category with a large component of imported…

Large cooking appliances was negatively impacted by the decline in construction and real estate activities in Argentina in 2020. Construction and real estate activities are primary drivers of large cooking appliances, as new housing units are usually…

Although Argentine consumers had increasingly been shifting to eco-friendly and energy-saving models in the late review period, the onset of COVID-19 flattened this trend. Consumers’ fears of infection (through COVID-19 or through other bacteria,…

Food preparation appliances has suffered less from the economic impacts of COVID-19 than other consumer appliances categories. The main sub-categories in food preparation appliances are blenders, juice extractors, mixers, and food processors. All…

Dishwasher category is a very niche category in the country for two main reasons: its high prices and the lack of space in Argentine households to keep this appliance. When new houses are being constructed, even for those with a high socioeconomic…

Air treatment products is characterised by being a category that has practically no imported products, with almost 100% production being done in the country. There are several companies that manufacture products for different brands, maintaining the…

With turnover of USD594.0 billion, Latin America ranked fourth globally in terms of food, beverages and tobacco production in 2020. Following a contraction in 2020 due to the adverse impact of the COVID-19 shock, the industry is set to return to…

The number of store card transactions fell sharply in 2020 and continued to decline, albeit at a considerably slower rate, in 2021. The economic crisis in Argentina was already having a marked negative impact on the performance of store cards before…

Argentina’s economic activity has stagnated since 2011 and the country has faced stubbornly high inflation since 2007. In December 2019, the launch of the pre-paid card Alimentar was announced as part of efforts to address the deep economic…

Although the COVID-19 pandemic and the longer-term economic crisis continue to shape the financial cards and payment environment in Argentina in 2021 and beyond, key players have consolidated their efforts to drive the transformation of the market.…

The use of debit cards amongst Argentinean consumers continued to grow in 2021. It had already climbed considerably in 2020, mainly as a result of recommendations to use less cash due to concerns about the potential for transmission of the virus that…