Our Methodologies

Data Science

Data science applies the latest techniques in big-data processing, machine learning and artificial intelligence (AI) to organise and transform vast amounts of unstructured product information into business insights.

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Our award-winning forecasts provide econometric and expert-based projections for category market sizes, macroeconomic, consumer income and demographic variables.

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Macro Analysis

Our unique statistical data, insights and analytics tools provide a detailed picture of socioeconomic, environmental and industry trends across the world.

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Global Surveys

We survey consumers and industry experts to identify global emerging trends and opportunities in markets around the world.

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Trend Analysis

Our trends analysis identifies shifts in habits, values and priorities that impact how consumers live, work, shop and play.

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Market Analysis

Our market analysis entails unique market sizing and competitor landscape, backed by key consumer goods and service industry insights comparable across 200 countries.

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