Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Car Rental (Destination) in Brazil

    Oct 2020

    Daily rentals suffered a significant impact at the beginning of the second quarter of 2020, especially in April, when the virus began to spread rapidly in Brazil and the social distancing measures imposed at state level restricted tourism activities....

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    Country Report

    Country Report

    Tourism Flows in Brazil

    Oct 2020

    The COVID-19 pandemic hit Brazil in the latter part of the first quarter of 2020, with the first patient testing positive for the virus in March 2020. In the first two months of the year, flows in Brazil registered a positive overall performance. ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Brazil

    Oct 2020

    With the pandemic spreading quickly across in Brazil in the months of March, April and May 2020, intermediaries in Brazil suffered massive cancellations and refund requests by consumers. Players therefore engaged in communicating to customers that it...

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    Lodging in Brazil

    Oct 2020

    Lodging in Brazil registered a very sharp drop in occupancy rates in the second quarter of 2020, when social distancing measures were at their strictest in those areas first impacted by the pandemic. With tourism activities suspended and flights ...

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    Country Report

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    Travel in Brazil

    Oct 2020

    The COVID-19 pandemic hit Brazil in the latter part of the first quarter of 2020, as the first patient tested positive for the virus in March 2020. In the first two months of the year, flows in Brazil, as well as intermediaries sales, registered an ...

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    Country Report

    Country Report

    Airlines in Brazil

    Oct 2020

    According to the Latin American and Caribbean Air Transport Association (ALTA), air travel operated only 9% of the domestic flights in April 2020 that it had been planning to operate in the region prior to the pandemic. For international flights, the...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Brazil

    Oct 2020

    The largest consumer market in Latin America is set to witness sluggish expansion over the medium. High unemployment, subdued income growth, and low personal savings will hinder household purchasing power. Moreover, prolonged uncertainty, tightening ...

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    Future Demographic

    Future Demographic

    Brazil in 2040: The Future Demographic

    Oct 2020

    Decelerating population growth in Brazil in 2019-2040 will be mainly determined by positive, yet falling, natural change. Ageing is set to accelerate, compounded by dropping birth rates and climbing longevity, as older groups surge and younger groups...

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    Country Report

    Country Report

    Digestive Remedies in Brazil

    Oct 2020

    One of the main restrictions imposed by the local governments to avoid the spread of COVID-19 was to restrict social contact among people. In order to achieve this, measures such as the closure of restaurants, bars and shopping malls were implemented...

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    Country Report

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    Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

    Oct 2020

    Sales of cough, cold and allergy (hay fever) remedies during 2020 were given some extra impetus by the COVID-19 pandemic. This was particularly visible in the significant growth seen in combination products - cough, cold and allergy (hay fever) ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Brazil

    Oct 2020

    Along with non-essential retail outlets, bars, restaurant, parks, gyms and sports clubs were closed by many cities and states across Brazil to try and contain the spread of COVID-19. Although the correlation between sales of weight management and ...

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    Country Report

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    Eye Care in Brazil

    Oct 2020

    The arrival of the COVID-19 pandemic in Brazil and moves by cities and states across the country towards home working and schooling has seen many local consumers setting up home office or learning environments. With this, as well as consumers ...

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    Country Report

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    Herbal/Traditional Products in Brazil

    Oct 2020

    Herbal/traditional vitamins and dietary supplements account for a significant portion of overall herbal/traditional products sales in Brazil, a fact that has been significantly contributing to the overall category’s sales spike in 2020. Consumers ...

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    Country Report

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    Dermatologicals in Brazil

    Oct 2020

    The worsening economic situation as a consequence of the measures implemented to contain the spread of the COVID-19 pandemic has seen many Brazilians lose their jobs and significantly affected the disposable incomes of local consumers. This meant ...

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    Country Report

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    Sleep Aids in Brazil

    Oct 2020

    One of the main policies adopted by many cities and states in Brazil was related to social isolation, with new rules implemented to keep people at home as much as possible. Non-essential retail outlets were closed, along with restaurants and bars, to...

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    Vitamins in Brazil

    Oct 2020

    COVID-19 had two main effects on consumer behaviour. The first was related to hygiene, with people increasing the frequency of handwashing and cleaning, leading to substantial increases in categories like liquid soap (beauty and personal care) and ...

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    Country Report

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    Wound Care in Brazil

    Oct 2020

    As COVID-19 hit Brazil in February 2020, immediate measures were taken by several cities and states to contain the spread of the virus. The main policy adopted was related to reducing social interaction among the population, with rules to increase ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Brazil

    Oct 2020

    Over recent years, Brazilians had been reducing their consumption of cigarettes, looking to adopt healthier lifestyles. Euromonitor International figures show that retail volume sales of cigarettes recorded an overall decline of 28% in the 2014-2019,...

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    Country Report

    Country Report

    Analgesics in Brazil

    Oct 2020

    The first case of COVID-19 was registered on 26 February in Brazil. After that, several states and cities adopted strict policies towards the circulation of people to try and slow the spread of the virus in the country. In order to ensure that they ...

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    Country Report

    Country Report

    Sports Nutrition in Brazil

    Oct 2020

    The social distancing measures put in place by many cities and states across Brazil included the forced closure of establishments considered as non-essential for several months. Sports clubs, parks and gyms were included on this list, directly ...

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