Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Men's Grooming in Brazil

    Jun 2021

    Despite the severe negative impact of the COVID-19 pandemic on consumers’ available income and level of confidence, fragrances remained considered essential items – even more so than deodorants. With a higher than expected pace of growth, men’s ...

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    Colour Cosmetics in Brazil

    Jun 2021

    Colour cosmetics in Brazil had already been witnessing marginal declines in current value sales over the last couple of years, due to trading down to mass and more affordable brands, as well as aggressive promotions and discounts offered by brands to...

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    Depilatories in Brazil

    Jun 2021

    During 2020, Brazil did not witness as severe COVID-19 lockdowns as seen in other countries in Europe and the Americas. Probably because of this, social isolation measures lasted for much longer than expected, and the virus continued to spread ...

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    Mass Beauty and Personal Care in Brazil

    Jun 2021

    A major highlight in overall beauty and personal care, fragrances also has a determinate role in the mass segment. The category’s retail value sales in 2020 accounted for more than a quarter of total sales in mass beauty and personal care, with a ...

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    Beauty and Personal Care in Brazil

    Jun 2021

    Brazil has been severely impacted by COVID-19 – with the virus worsening the already volatile political and economic scenarios and leading to decreasing consumer confidence in spending. With such a challenging background, many fmcg (fast-moving ...

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    Premium Beauty and Personal Care in Brazil

    Jun 2021

    The country was still struggling to recover from the last severe economic crisis of 2015/2016 when the COVID-19 pandemic hit Brazil. Apart from the challenges posed by the pandemic from a health perspective, political has instability affected how the...

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    Hair Care in Brazil

    Jun 2021

    The COVID-19 pandemic hit the country in 2020, when most Brazilians were still struggling to recover their lost purchasing power due to the last economic crisis in 2015-2016. Due to longer than expected social isolation measures, the services side of...

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    Oral Care in Brazil

    Jun 2021

    Oral care products have always been perceived as essential by most Brazilians, so when the COVID-19 pandemic hit the country, the expectation was of a marginal effect on added-value and a stronger trading down movement. Unexpectedly though, 2020 ...

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    Fragrances in Brazil

    Jun 2021

    While the impacts of the COVID-19 pandemic were strong in terms of long-term social isolation measures and a reduction in many household incomes, one aspect of the Brazilian population persisted: using fragrances daily. Perceived as essential by many...

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    Sun Care in Brazil

    Jun 2021

    When the COVID-19 pandemic hit the Brazilian market in March 2020, many consumers (and manufacturers) would have bet restrictions would only last for a couple of weeks. However, Brazil has witnessed one of the worst pandemic scenarios since its ...

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    Deodorants in Brazil

    Jun 2021

    Due to the COVID-19 pandemic, many consumers had to comply with quarantine rules from March 2020. Thus, many people were secluded at home most of the time, although they still went to supermarkets and drugstores/parapharmacies even during the ...

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    Skin Care in Brazil

    Jun 2021

    While colour cosmetics, and facial make-up in particular, remains a very important category for Brazilian consumers, the impact of the COVID-19 pandemic in terms of reducing social occasions led to a decline in value sales. This scenario, however, ...

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    Baby and Child-Specific Products in Brazil

    Jun 2021

    In Brazil, COVID-19 lockdown was first decreed by local governments in March 2020, but restrictions, timing and specific measures differed between the states. There was no coordinated response from the federal government, which increased the sense of...

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    Bath and Shower in Brazil

    Jun 2021

    When the COVID-19 pandemic hit the Brazilian market in March 2020, one of the categories expected to see the strongest sales increase due to preventative health and stockpiling was bath and shower. As all authorities and specialists firmly and ...

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    Mobility in Brazil

    Jun 2021

    Brazil has seen a dip in new car sales in 2020 due to the pandemic. Electric vehicles gained popularity but compared to internal combustion engine (ICE) cars, they only account for a fraction of total market share. One of the major barriers to ...

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    Toys and Games in Brazil

    Jun 2021

    In March 2021, one year after the beginning of the COVID-19 pandemic in Brazil, the country faced a worst case scenario in terms of the evolution of the pandemic. There was a second wave of confirmed COVID-19 cases, much higher than that recorded in ...

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    Video Games in Brazil

    Jun 2021

    Once, interest in video games was limited to a small portion of the Brazilian population, as static consoles and computers were too expensive for the purchasing power of many Brazilians. However, with growth of the mid-income group up to the ...

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    Traditional Toys and Games in Brazil

    Jun 2021

    The lower growth in current value sales of traditional toys and games category in 2020 is largely due to the closure of non-essential stores. With non-grocery specialists accounting for around half of the total sales value prior to 2020, the closure ...

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    Cider/Perry in Brazil

    Jun 2021

    Since 2017, cider companies have been trying to innovate and reinvent the category, appealing to premiumisation and differentiation of the product from other alcoholic drinks, trying to break the stigma of it being a cheap sparkling wine. COVID-19 ...

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    Spirits in Brazil

    Jun 2021

    2020 was not an easy year for the alcoholic drinks industry, with the loss of on-trade occasions due to social distancing and lockdowns, health concerns taking space in the consumer mind and the overall anxiety and fear dominating the population. But...

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