Brazil

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sportswear in Brazil

Apr 2022

After a very challenging year in 2020 due to pandemic-related restrictions limiting mobility outside of the home, greater demand for sportswear was supported by the mass vaccination programme in Brazil in 2021. Major retailers focused on sportswear,…

USD 1,195
Country Report

Luxury Timepieces in Brazil

Feb 2022

The first half of 2020 brought unprecedented difficulties imposed by the COVID-19 pandemic. Stores had to remain closed and consumers had to go through quarantine periods that made the industry project some of the rarest prospects for luxury:…

USD 1,195
Country Report

Experiential Luxury in Brazil

Feb 2022

All the activities related to out-of-home entertainment have been suffering negative impacts since 2020 due to the restrictions imposed by the COVID-19 pandemic. The long period of limited operations caused restaurants, bars, concert halls, museums…

USD 1,195
Country Report

Discounters in Brazil

Feb 2022

Brazilian consumers in general have remained highly price sensitive since the most recent economic recessive cycle in 2014. However, the discounters model has failed to appeal to the country’s vast middle-class, a consumer base that is crucial for…

USD 1,195
Country Report

Organic Beverages in Brazil

Jan 2022

2021 was the year in which COVID-19 revealed the worst of its economic impacts. The main impact in Brazil was rising inflation on inputs and therefore higher inflation on final prices. This has been a major concern for health and wellness categories,…

USD 990
Country Report

Free From in Brazil

Jan 2022

The enhanced perception towards the quality of daily diets brought by the restrictions of the pandemic has created space for products with a premium positioning to enter new occasions as part of consumers’ meals. Among higher-income consumers, a…

USD 990
Country Report

Tea in Brazil

Jan 2022

After several years of continual and impressive growth through retail, tea producers must consider how to drive this category forward in terms of longer term development. The next step is to sustain these growth rates through precise strategies and…

USD 1,195
Country Report

Carbonates in Brazil

Jan 2022

Carbonates in Brazil is an interesting category as the rate of decline in 2020 presented two different scenarios: a weak drop in demand via off-trade and a much stronger one through the on-trade channel in line with foodservice closures. Off-trade…

USD 1,195
Country Report

Home Furnishings in Brazil

May 2022

Home furnishings continued to perform well in 2021, recording higher current value growth compared to the previous year. Overall, the category presented high single-digit growth, while results were widely affected by cost increases due to supply…

USD 1,195
Country Report

Footwear in Brazil

Apr 2022

In 2020, Brazilian footwear was significantly impacted by the pandemic due to the government-imposed restrictions to control the spread of the virus including social distancing. The prolonged period of quarantine forced consumers to adapt to home…

USD 1,195
Country Report

Childrenswear in Brazil

Apr 2022

After 2020 featured prolonged periods of remote learning, children were finally able to return to face-to-face education on a more frequent basis in 2021. The more intense social interactions leveraged sales growth of childrenswear, while also…

USD 1,195
Country Report

Luxury Jewellery in Brazil

Feb 2022

In the first half of 2020, the uncertainties about the sanitary crisis were at their peak and stores had to be closed due to the quarantine period imposed amid the COVID-19 pandemic. However, in the second half of 2020, the numbers of contagion cases…

USD 1,195
Country Report

Luxury Hotels in Brazil

Feb 2022

Luxury hotels suffered a strong impact with the drastic reduction in the flows of international tourists. For the first time in 97 years, Copacabana Palace, the most emblematic of Brazilian luxury hotels, temporarily closed its doors in 2020 due to…

USD 1,195
Country Report

Luxury Eyewear in Brazil

Feb 2022

Eyewear is one of the most affordable categories within the luxury environment. For this reason, eyewear’s sales performance tends to see a lower level of resilience in comparison to other luxury products. It is common that consumers who do not…

USD 1,195
Country Report

Department Stores in Brazil

Feb 2022

After a challenging year in 2020 when department stores witnessed declining sales, the channel registered a positive performance in 2021. The pandemic led to the introduction of various restrictions to control the spread of the virus including a…

USD 1,195
Country Report

Convenience Stores in Brazil

Feb 2022

Convenience stores in Brazil were allowed to continue operating regularly during the entire period of quarantine restrictions in Brazil from March 2020. In addition, the convenience store format enjoys a smaller selling space and focuses on a limited…

USD 1,195
Country Report

Vegetables in Brazil

Jan 2022

Limited access to main channels for fresh vegetables such as street markets, greengrocers and foodservice establishments has undoubtedly contributed to the total volume decline witnessed during the first year of the pandemic. Even in supermarkets,…

USD 1,195
Country Report

Juice in Brazil

Jan 2022

A recurrent trend within juice in Brazil is that it suffers from polarising trends, for example, the growth of both premium and lower-priced options. This translates to stronger growth for 100% juice and juice drinks (up to 24% juice), while nectars,…

USD 1,195
Country Report

Fresh Food in Brazil

Jan 2022

Historically, fresh food in Brazil tends to closely follow the economic situation in the country and reflects the dynamics of average purchasing power amongst the population. Unlike the pandemic’s impact on packaged food during the initial months in…

USD 2,450
Country Report

Bleach in Brazil

Jan 2022

Bleach is predicted to record double-digit current value growth in 2021 as a result of rising prices. However, compared to 2020 when consumers were driven by heightened hygiene concerns due to the pandemic and home seclusion, the category is set to…

USD 1,195
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