Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Beer in Brazil

    Jul 2019

    While beer producers in Brazil were initially optimistic about their prospects in 2018, especially considering it was a World Cup year, the expected recovery in demand failed to materialise. The category’s performance was further undermined by a ...

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    Country Report

    Country Report

    Cider/Perry in Brazil

    Jul 2019

    Cider/perry was one of the few alcoholic drinks categories to maintain volume sales growth during Brazil’s recent economic crisis. This reflected the fact that this category is among the cheapest in the market, second only to beer. During the crisis,...

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    Country Report

    Country Report

    Alcoholic Drinks in Brazil

    Jul 2019

    While modest real GDP growth and the FIFA World Cup had been expected to boost the performance of alcoholic drinks in Brazil in 2018, the anticipated market recovery failed to materialise. Sales during the World Cup fell below expectations, ...

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    Country Report

    Country Report

    Spirits in Brazil

    Jul 2019

    While the gin trend has matured relatively quickly in other countries, especially in Europe, this does not seem to be the case in the Brazilian market. In 2018 gin again posted the fastest growth in total volume sales within spirits in Brazil, and ...

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    Country Report

    Country Report

    Wine in Brazil

    Jul 2019

    After a number of years of decline in total volume sales, wine registered a positive performance in 2018. This improvement was partly due to growth in sparkling wine and sake consumption, though still red wine also showed signs of reinvention. While ...

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    Strategy Briefing

    Strategy Briefing

    Toys and Games Global Industry Overview

    Jul 2019

    Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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    Country Report

    Country Report

    Bags and Luggage in Brazil

    Jul 2019

    Even with the economic difficulties negatively impacting the chances of stronger growth, bags and luggage recorded a positive performance in 2019. A fair amount of the growth was thanks to the fast fashion model, in which apparel and footwear ...

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    Country Report

    Country Report

    Jewellery in Brazil

    Jul 2019

    Jewellery in Brazil has the opportunity to increase consumer awareness with regard to the different occasions of use. Apparel and footwear, for example, are categories in which there is a vast number of situations that require different elements to ...

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    Country Report

    Country Report

    Personal Accessories in Brazil

    Jul 2019

    The expectations for 2019 at the beginning of the year were optimistic in the business environment due to the prospects of a more liberal government and the expectations of immediate implementation of economic reforms that could bring back dynamism ...

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    Country Report

    Country Report

    Watches in Brazil

    Jul 2019

    While, in the past, watches were considered items of basic need, the strong growth of smartphones, which offer many functional features, including watch apps and the time automatically displayed on the screen, watches have been increasingly ...

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    Country Report

    Country Report

    Writing Instruments in Brazil

    Jul 2019

    The widespread adoption of computers and smartphones, even in some school environments, means that these devices are gradually becoming ever more of a challenge to writing instruments continuing to record positive growth. Instant messages are ...

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    Country Report

    Country Report

    Cigarettes in Brazil

    Jul 2019

    Retail volume sales of cigarettes continued to fall in 2018, as a consequence of the unfavourable economic scenario and recent changes in consumers’ behaviour. Even though the business confidence index shows signs of recovery, this has not yet ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Brazil

    Jul 2019

    Although the decline in retail volume sales of cigars and cigarillos slowed in 2018, resumption of pre-crisis (2013) levels is not expected to occur until 2023. This is mainly because, even though the economic scenario has shown timid signs of ...

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    Country Report

    Country Report

    Tobacco in Brazil

    Jul 2019

    While there had been timid signs of recovery for the economic scenario in Brazil by the end of 2018, little impact has been perceived in consumers’ confidence and their level to spend. The unemployment rate remains steady at a high level, while ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Brazil

    Jul 2019

    These products are not permitted to be commercialised in Brazil, since 2009. Over the forecast period, there is no expectation that these products will be approved for sale in the country, according to ANVISA....

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    Country Report

    Country Report

    Contact Lenses and Solutions in Brazil

    Jul 2019

    Even though daily disposable lenses (DD) is the category in the spotlight, enjoying most of the industry’s investments in innovations and communication efforts, this is still a more expensive category for frequent users. In addition, not all major ...

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    Country Report

    Country Report

    Eyewear in Brazil

    Jul 2019

    The Brazilian eyewear market is currently the seventh biggest globally, but, being a complex and logistically fragmented retail environment in a region with strong social disparities, it offers great growth potential as it is still only the 18th ...

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    Country Report

    Country Report

    Spectacles in Brazil

    Jul 2019

    The main factor driving the solid growth pace in spectacles is the ageing Brazilian population. According to Euromonitor International’s consumers’ income and expenditure data, the group of Brazilians 65 or over jumped from 7.4% of the population in ...

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    Country Report

    Country Report

    Sunglasses in Brazil

    Jul 2019

    The Brazilian macroeconomic situation has been facing a long period of modest recovery and GDP projections are constantly being revised downwards. With the unemployment rates constantly around 12% of the population aged 14 years and over (according ...

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    Country Report

    Country Report

    Toys and Games in Brazil

    Jun 2019

    Although the last few years have been hard for Brazil, the country having suffered one of the hardest economic crisis in decades, the toys and games industry was an outlier as it continued to prosper. Picking up speed from the slower, albeit still ...

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