Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Country Report

    Digital Commerce in Brazil

    May 2020

    Mobile grew from a supporting factor in the Brazilian digital commerce landscape to main growth driver, propelling all industries without exception. With year-on-year increase in device usage, accompanied by growing consumption and average ticket ...

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    Country Report

    Country Report

    Digital Landscape in Brazil

    May 2020

    Brazil, as with many other emerging economies, has seen widespread adoption of the internet over the last decade, with internet penetration increasing at double-digit percentage points. What was in the past a novelty, has become normal and access to ...

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    Country Report

    Country Report

    Digital Consumer in Brazil

    May 2020

    There are many projects that the government implemented throughout 2019 that will serve as catalysts in the digitalisation of Brazil. One worth noting is Conecta Brasil which is an initiative of the federal government in digital inclusion by ...

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    Country Report

    Country Report

    Pet Products in Brazil

    May 2020

    Since pet products are closely related to a growing concern regarding pet’s quality of life, pet owners dedicate more expenditure to this category willing to provide extra comfort with products that were not priority items during the recessionary ...

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    Country Report

    Country Report

    Dog Food in Brazil

    May 2020

    Consumers have recovered purchasing power as Brazil’s macroeconomic situation show signs of stabilisation. Thus, consumption habits are increasingly migrating to premium segments that claim to offer better quality of life to pets, resulting in a ...

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    Country Report

    Country Report

    Cat Food in Brazil

    May 2020

    The cat population grows twice as fast as the dog population, driven by urban centres’ fast-paced lifestyles faced by most consumers. The increasing number of smaller dwellings favours the preference for smaller pets. Practicality is another ...

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    Country Report

    Country Report

    Pet Care in Brazil

    May 2020

    Recent years in Brazil were marked by events that reduced consumers’ purchasing power and consequently affected many sectors. With 2018’s presidential election, tax and social reforms were expected from the new government, which ended up taking a ...

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    Country Report

    Country Report

    Other Pet Food in Brazil

    May 2020

    The portion of the pet population comprised of birds, fish and reptiles is growing due to changing habits in society. As urbanisation rates grow and demographic density increases, homes are both more verticalised and smaller, encouraging consumers to...

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    Country Briefing

    Country Briefing

    Households: Brazil

    May 2020

    Brazil has the largest households market in Latin America, but the country faces numerous challenges. While surges in real estate prices have provided opportunities, they have also excluded low-income families from home ownership. The government is ...

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    Country Profile

    Country Profile

    Brazil: Country Profile

    May 2020

    Brazil’s economy will contract in 2020. Domestic activity will be affected by measures taken to contain COVID-19; meanwhile external demand will be stifled by the global slowdown caused by the pandemic. Investment will also be limited. The economy ...

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    Country Briefing

    Country Briefing

    Sustainability: Brazil

    Apr 2020

    Brazil is endowed with substantial natural resources and the country is a key producer and exporter of many crops, metals and minerals globally. It remains a net energy importer, although a rise in oil production has helped to reduce imports. Due to ...

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    Country Report

    Country Report

    Home Furnishings in Brazil

    Apr 2020

    Home furnishings in Brazil is set to experience a general upturn in sales moving forward supported by improving unemployment levels, a cautiously optimistic economy, and a more buoyant housing market, despite falling house prices towards the end of ...

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    Country Report

    Country Report

    Home Improvement in Brazil

    Apr 2020

    After recording a weak performance over much of the review period due to the last recession, which forced many Brazilians to postpone renovations or upgrades to their homes, 2019 was a more positive indicator for the forecast period, with local ...

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    Country Report

    Country Report

    Home and Garden in Brazil

    Apr 2020

    Home and garden in Brazil continued to show signs of recovery in 2019 amidst an improving economy, with the year marked by cautious optimism following a year of uncertainty in 2018 with the country electing a new president, Jair Bolsonaro, and a ...

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    Country Report

    Country Report

    Gardening in Brazil

    Apr 2020

    Increasing urbanisation in Brazil, driven mainly by economic activity, is leading to a greater trend for vertical residence in the cities, whereas horizontal homes in areas such as Campinas and Belo Horizonte were traditionally the norm. The number ...

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    Country Report

    Country Report

    Homewares in Brazil

    Apr 2020

    The review period witnessed a downgrading by manufacturers within cookware by using a higher proportion of lower-cost raw materials such as aluminium in order to remain competitive and attract price-sensitive consumers following the recession. This ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Brazil

    Apr 2020

    Consumer foodservice through standalone continued to dominate transactions, number of outlets and current value sales in 2019 in Brazil. This is mainly due to fixed costs being lower in standalone locations, where there is no need to pay what is ...

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    Country Report

    Country Report

    Consumer Foodservice in Brazil

    Apr 2020

    While many Brazilians remained cautious in their spending habits following the economic recession in 2014, particularly on non-essential activities such as dining out, consumer foodservice experienced some optimisation in 2019, with both current ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Brazil

    Apr 2020

    Pre-paid employment benefit cards, more commonly referred to as meal vouchers, are one of the strongest growth drivers behind self-service cafeterias in Brazil, with many employees opting to have lunch in one of these outlets where they can take ...

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    Country Report

    Country Report

    Cafés/Bars in Brazil

    Apr 2020

    While many Brazilians consume coffee several times a day, mainly at breakfast and lunch, they had only begun to show a greater interest in learning about the various types of roasts and flavours towards the end of the review period. This has helped ...

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