Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Strategy Briefing

    Strategy Briefing

    Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement

    Oct 2018

    Explore how underlying drivers could change different consumer worlds over the next 20 years. In this report, Euromonitor outlines a vision for commerce in 2040, highlighting the new formats, business models and experiences that consumers of tomorrow...

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    Country Report

    Country Report

    Consumer Lending in Brazil

    Oct 2018

    The confidence of Brazilian consumers is still low, especially given the poor condition of the labour market. High unemployment means that even employed consumers are reluctant to spend, as they fear being out of work in the short to medium term. ...

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    Country Report

    Country Report

    Consumer Credit in Brazil

    Oct 2018

    Consumer confidence is still low because of the poor condition of the labour market and the slower than expected economic recovery in the country. Unemployment is high, while employed consumers remain reluctant to spend as they fear losing their job....

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    Country Profile

    Country Profile

    Brazil: Country Profile

    Sep 2018

    Brazil’s economy continues to emerge from recession. Growth will be driven by accommodative fiscal and monetary policies, along with a recovery in domestic consumption and investment. Exports will also see strong gains and consumer spending is ...

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    Country Report

    Country Report

    Analgesics in Brazil

    Sep 2018

    A few strong brands continued to lead analgesics in 2018. Analgesics remained the largest category in the consumer health industry, with this explaining why manufacturers are investing heavily in trying to maintain the loyalty of consumers. The ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

    Sep 2018

    Sales of cough, cold and allergy (hay fever) remedies tend to be higher during the winter in Brazil as the weather is usually drier, leading to a higher incidence of respiratory issues. The winter of 2018 was drier than the historical average, thus ...

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    Country Report

    Country Report

    Dermatologicals in Brazil

    Sep 2018

    In 2018, mid-priced dermatologicals posted a weaker performance than both cheap and more expensive products. Consumers continued to focus on getting the best value for money, with many purchasing more affordable items in several categories so as to ...

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    Country Report

    Country Report

    Dietary Supplements in Brazil

    Sep 2018

    Combination dietary supplements is expected to perform well over the forecast period as manufacturers continue to invest in creating formulations which combine simple substances with others so as to offer additional functionality, for example vitamin...

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    Country Report

    Country Report

    Digestive Remedies in Brazil

    Sep 2018

    ANVISA is expected to approve the switch of certain ingredients which are globally available over the counter, including omeprazole, which falls under proton pump inhibitors and is still sold as a prescription drug in Brazil. Although it is easy to ...

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    Country Report

    Country Report

    Eye Care in Brazil

    Sep 2018

    The use of air conditioning, high levels of air pollution and the effects of dry weather all contributed to the rising sales of standard eye care products over the review period. In both 2017 and 2018, drier than usual weather further supported sales...

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    Country Report

    Country Report

    Herbal/Traditional Products in Brazil

    Sep 2018

    Brazilians are continuing to adopt healthier lifestyles and are choosing more natural products and ingredients. For example, Euromonitor International’s health and wellness data point to the increasing consumption of healthier foods, with the ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Brazil

    Sep 2018

    Many Brazilians are aware of the negative effects of smoking on their long-term health. However, many struggle to kick the habit on their own and so are willing to try products such as NRT smoking cessation aids. The category thus continued to post ...

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    Country Report

    Country Report

    Consumer Health in Brazil

    Sep 2018

    Despite the still challenging economic climate, consumer health continued to record positive current value growth in 2018. When compared with other industries covered by Euromonitor International, consumer health was one of the few to remain on a ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Brazil

    Sep 2018

    Nappy (diaper) rash treatments continued to dominate sales in paediatric consumer health in Brazil in 2018, with OTC manufacturers thus focusing on this category to try and drive sales. Baby and child-specific products in the various industries ...

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    Country Report

    Country Report

    Sleep Aids in Brazil

    Sep 2018

    Sleep aids in Brazil is largely dominated by products based on passion flower extract as many other common ingredients are currently not allowed to be used, such as melatonin. The category’s sales in 2018 continued to be driven by consumers looking ...

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    Country Report

    Country Report

    Sports Nutrition in Brazil

    Sep 2018

    In July 2018, ANIVSA, the Brazilian Health Regulatory Agency, released new regulations regarding sports nutrition. Prior to this, products were mostly classified under one of two categories - foods or drugs. Under the new regulations, vitamins, ...

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    Country Report

    Country Report

    Vitamins in Brazil

    Sep 2018

    Many Brazilian consumers find it difficult to maintain a balanced diet. Life has become busier and so many do not have the time to prepare healthy meals, instead resorting to ready meals and fast food, with the former posting a double-digit value ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Brazil

    Sep 2018

    Supplement nutrition drinks was the best performing category in weight management and wellbeing over the review period and is expected to remain so over the forecast period. The category’s ongoing robust growth can be attributed to a combination of ...

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    Country Report

    Country Report

    Wound Care in Brazil

    Sep 2018

    Sticking plasters/adhesive bandages remained the biggest category in wound care in 2018, primarily due to consumers looking for easy solutions to protect minor wounds. In this category, sales have been positively affected by novelty items introduced ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Latin America

    Sep 2018

    Laundry care in Latin America has long been reliant on standard powder detergent, but is now approaching a turning point. Demographic trends such as more single-person households, more working women, increasing disposable incomes and an emerging ...

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