Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Latin America: Regional Profile

    Dec 2019

    Latin America’s growht will slow considerably in 2019. The region’s consumer expenditure will also weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Strategy Briefing

    Strategy Briefing

    Digital Innovators: Digitally Native Brands Move Offline

    Nov 2019

    As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick-and-mortar stores. Some DNVBs have ...

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    Country Report

    Country Report

    In-Car Entertainment in Brazil

    Nov 2019

    Although the automotive market is still facing moderate growth projections, the industry has continuously recovered after the great shock of the economic crisis that led companies to close their doors in Brazil. Political and economic uncertainty ...

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    Country Report

    Country Report

    Home Audio and Cinema in Brazil

    Nov 2019

    After years of economic struggle, the World Cup in 2018 came as a beacon of hope for the product category, as Brazilians were keen to amp up their home audio and cinema systems to achieve the best possible experience watching the games. While the ...

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    Country Report

    Country Report

    Consumer Electronics in Brazil

    Nov 2019

    At the beginning of the year, most industries were quite confident that 2019 would be a year of strong GDP expansion, but the scenario has shifted. Even though important legislation such as pension reform was undertaken and basic credit rates slashed...

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    Country Report

    Country Report

    Portable Players in Brazil

    Nov 2019

    Consuming entertainment is evermore omnipresent across the globe, with Brazilians no different. According to Euromonitor’s Lifestyles survey data, consumers demonstrate an increased need to experience more, with over 60% of Brazilians agreeing with ...

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    Country Report

    Country Report

    Wearable Electronics in Brazil

    Nov 2019

    What was once a niche craze for affluent consumers, smart wearables have gained popularity among Brazilian consumers and the industry has matured. Although still small in terms of penetration, the product is starting to move past the initial phase ...

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    Country Report

    Country Report

    Home Video in Brazil

    Nov 2019

    Over the last couple of years, Brazilians have enjoyed widespread penetration of the internet, have seen larger screen televisions occupy more shelf space and streaming services gain ground showing double-digit growth rates year on year. These ...

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    Country Report

    Country Report

    Computers and Peripherals in Brazil

    Nov 2019

    Over the last couple of years, computers and peripherals in Brazil has changed drastically with mobility and the evermore necessity for performance as main drivers. Embedded in these trends, consumers have increasingly opted for mobile computing and ...

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    Country Report

    Country Report

    Mobile Phones in Brazil

    Nov 2019

    Smartphones have been a symbol of status in the country for some time now, with most consumers tending to spend money on the purchase of such a device over other electronics. Indeed, the product has risen to become such a popular item that it is the ...

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    Country Report

    Country Report

    Imaging Devices in Brazil

    Nov 2019

    Undeniably, smartphones are continuously delivering strong blows to the imaging devices category and the future is unlikely to see any change. Photography, however, has gained a certain level of appreciation related to nostalgia and a sense of ...

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    Country Profile

    Country Profile

    Brazil: Country Profile

    Nov 2019

    Brazil’s economy will grow moderately in 2019. Growth in the services and primary sectors has compensated for a contraction in industrial output and the prospects for agricultural output remain favourable. Inflation and interest rates have remained ...

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    Country Report

    Country Report

    Charge Cards in Brazil

    Oct 2019

    Charge cards have low penetration in Brazil, with consumers having low familiarity with how charge cards work often struggling to understand how they differ from credit cards. In that sense, credit cards pose strong competition to charge cards in ...

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    Country Report

    Country Report

    Credit Cards in Brazil

    Oct 2019

    In view of the contraction in consumer expenditure due to the recessionary cycle in recent years, Brazilians are more reluctant to spend. However, credit cards and overdrafts are the most commonly used types of credit in Brazil. These are also ...

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    Country Report

    Country Report

    Debit Cards in Brazil

    Oct 2019

    The growing number of banked consumers, as well the intensified competition between card acquirers over the review period that increased the penetration of POS machines within Brazilian retail and institutional channels, has contributed to making ...

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    Country Report

    Country Report

    Financial Cards and Payments in Brazil

    Oct 2019

    Because of the contraction in consumer expenditure resulting from the recession in 2014, Brazilians still feel reluctant to spend. Even so, credit cards and overdrafts are the most commonly used types of credit in Brazil. However, these are ...

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    Country Report

    Country Report

    Pre-Paid Cards in Brazil

    Oct 2019

    By the middle of the review period, Brazil witnessed its most aggressive recessionary cycle in decades, which contributed to rising unemployment rates and, therefore, impacted consumers’ willingness to spend. With many Brazilians becoming less ...

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    Country Report

    Country Report

    Store Cards in Brazil

    Oct 2019

    Although store cards are an important payment method to make credit more widespread to consumers who otherwise would not have access to it, large retailers are adopting co-branded personal credit cards and gradually abandoning or decreasing the ...

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    Country Report

    Country Report

    Hot Drinks Packaging in Brazil

    Oct 2019

    The improving economic situation in Brazil in 2018 supported a better performance in sales of hot drinks, with hot drinks packaging also benefiting as a result. Coffee was the main driver of growth during the year as the category continued to account...

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    Country Report

    Country Report

    Soft Drinks Packaging in Brazil

    Oct 2019

    With economic growth starting to pick up again in 2018, many Brazilians relaxed their previously very restrained budgets, with spending on discretionary items rising slightly over the course of the year. This led to soft drinks volume sales returning...

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