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Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Country Report

    Sugar and Sweeteners in Brazil

    Feb 2020

    Sugar is a traditional Brazilian staple item: it is widely consumed with black coffee several times a day and used for baking. Driven by health and wellness trends, consumption has declined in recent years, as sugar was actively avoided by many ...

    US$990
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    Country Report

    Country Report

    Eggs in Brazil

    Feb 2020

    Consumed either fresh or as an essential ingredient in a wide number of dishes, such as desserts and cakes, eggs recorded strong growth in Brazil in 2019. During the economic crisis, eggs were an affordable source of protein. With time-pressed ...

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    Country Report

    Country Report

    Fresh Food in Brazil

    Feb 2020

    The Brazilian fresh food market is large and dynamic, and most is produced locally. Thus, economic and political events impact only consumers’ behaviour, purchasing habits and disposable income, but largely affect producers and their investments in ...

    US$1,210
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    Country Report

    Country Report

    Fruits in Brazil

    Feb 2020

    The truck drivers’ crisis in 2018 caused significant damage to volume sales of local fruits, but consumption has almost reached full recovery in 2019. The growth of fruit has been significantly encouraged by health and wellness trends advocating the ...

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    Country Report

    Country Report

    Pulses in Brazil

    Feb 2020

    Beans are an integral part of the traditional Brazilian diet; thus, it is unsurprising that they represent more than three quarters of total sales of pulses in the country. A regular Brazilian meal usually involves rice, beans, vegetables and a ...

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    Country Report

    Country Report

    Starchy Roots in Brazil

    Feb 2020

    Starchy roots in Brazil have faced modest growth in 2019. Over the past two years the category, notably potatoes, suffered from low profitability in the production side, which caused many farmers to stop such activities or to reduce investments in ...

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    Country Report

    Country Report

    Fish and Seafood in Brazil

    Feb 2020

    Improvements in aquaculture by investing in technology and professionalisation of the sector resulted in an augmented offer, more affordable prices and higher-quality products. Such advances aligned with health and wellness trends are leading ...

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    Country Report

    Country Report

    Vegetables in Brazil

    Feb 2020

    After facing volume retraction due to the truck drivers’ strike in 2018, vegetables return to growth, but still have not reached full recovery. The category had been developing steadily in recent years as traditional eating habits in Brazil include ...

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    Country Report

    Country Report

    Meat in Brazil

    Feb 2020

    As the Brazilian economy gradually recovers following years of decline, overall spending shows positive signs. Low inflation and interest rates, a new government that is helping to boost consumer and investor confidence, and the prospects of ...

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    Country Report

    Country Report

    Nuts in Brazil

    Feb 2020

    While Brazilian production of peanuts slightly increased in 2019, exports have faced a much more attractive growth rhythm. As the country suffers from strong currency deviation, exports became more attractive to local producers, especially ...

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    Country Report

    Country Report

    Better For You Beverages in Brazil

    Feb 2020

    The economic recession shows signs of lifting, restoring consumers’ confidence to resume previous habits. There are expectations of a turning point for the category in volume terms over the forecast period, growing from 2020 onwards, pushing retail ...

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    Country Report

    Country Report

    Free From in Brazil

    Feb 2020

    The fires in the Amazon were one of the most prominent natural disasters in 2019 and resulted in negative repercussions across the globe after smoke reached São Paulo. This has put under the spotlight environmental problems caused by deforestation, ...

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    Country Report

    Country Report

    Organic Beverages in Brazil

    Feb 2020

    Organic beverages has grown in Brazil over the last few years, but struggles to increase its pace and should continue to present relatively flat performances over the forecast period. It remains a niche category, being considerably more expensive ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Brazil

    Feb 2020

    As consumer habits towards healthy intensified and changed over the past few years, driven by higher access to information, the NH category has continued to grow. In this sense, government initiatives such as publication of the Alimentary Guide ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Brazil

    Feb 2020

    Driven by the growing awareness about the benefits of drinking water and hydrating, as well as the reduction of sugar intake, consumers keep looking for healthier alternatives, reducing sugary beverages, prioritising fortified/ functional options and...

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    Country Report

    Country Report

    Health and Wellness in Brazil

    Feb 2020

    As the economy shows timid signs of recovery, so does consumer confidence to spend on items previously considered as non-essential. Although most Brazilians are concerned about body shape - which speaks directly to the country’s more than half ...

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    Country Report

    Country Report

    Organic Packaged Food in Brazil

    Feb 2020

    According to Euromonitor International’s Consumer Survey data (2019), organic products in Brazil are mostly perceived as natural: 54% of respondents linked naturalness as the definition for organic, while 44% of respondents chose “sustainably ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Brazil

    Feb 2020

    Consumers’ habits towards healthy eating have intensified and changed over the past years driven by many factors. Some of the more important are greater access to information via the internet, digital influencers such as fitness bloggers and ...

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    Country Report

    Country Report

    Better For You Packaged Food in Brazil

    Feb 2020

    Retail sales of better for you products in Brazil registered significant growth in the last decade, as consumers’ habits towards healthy eating intensified. One of the most import ones is that consumers have greater access to information than ever; ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Brazil

    Feb 2020

    FF beverages experienced healthy recovery during the post-economic recession period in Brazil. Chocolate-based flavoured powder drinks was the subcategory to lift the overall category, but a number of factors changed the category dynamics over this ...

    US$990
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