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Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Country Report

    Large Cooking Appliances in Brazil

    Jan 2020

    The cooker market has undergone significant changes over the past two years. With economic recovery finally taking place after a harsh recession hit large cooking appliances hard, the industry has been able to grow in volume terms. Features such as ...

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    Country Report

    Country Report

    Air Treatment Products in Brazil

    Jan 2020

    With temperatures constantly surpassing historical maximums and changes in the climate such as warmer winters/autumns and erratic off-season behaviour, Brazil has been suffering from constant heat wave strikes across different regions of the country....

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    Country Report

    Country Report

    Refrigeration Appliances in Brazil

    Jan 2020

    Innovation within refrigeration appliances is not primarily based on connectivity. There were several other new or improved areas of functionality that could be seen in models offered towards the end of the review period and that conquered consumers’...

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    Country Report

    Country Report

    Small Cooking Appliances in Brazil

    Jan 2020

    Brazilian households, especially those in urban city centres or that cater to the younger population, are getting smaller with single person households on the rise. This leads to more consumers moving into living spaces with smaller kitchens, and ...

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    Country Report

    Country Report

    Personal Care Appliances in Brazil

    Jan 2020

    With Brazil being one of the largest countries in the world in terms of social media users, daily usage and hours spent online, social media has become paramount to companies. The rise of social media marketing as a relevant tool for consumer ...

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    Country Report

    Country Report

    Microwaves in Brazil

    Jan 2020

    Faster-paced and more unconventional lifestyles have led to a trend towards snacking and less structured meal occasions, prompting consumers to seek meal options that are quicker, healthier and have a home-made feel to them. While economic recovery ...

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    Country Report

    Country Report

    Vacuum Cleaners in Brazil

    Jan 2020

    Urban Brazilians are increasingly short of time due to their busy modern lifestyles, so handling household cleaning chores has become more of a hassle that people do not want to dedicate much time towards. Rising average salaries for domestic workers...

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    Country Report

    Country Report

    Food Preparation Appliances in Brazil

    Jan 2020

    Awareness about the importance of having a high fruit and vegetable intake is rising, with the consumption of organic produce increasingly popular in recent years. Evermore interest in health and wellness, especially among the younger generations, ...

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    Country Report

    Country Report

    Dishwashers in Brazil

    Jan 2020

    Brazilian consumers have a traditional mindset when it comes to hygiene and home cleaning, with dish washing being one of the most “old-school”. There is a perception in the country that dishwashers are a luxury item, even amongst well-informed urban...

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    Country Report

    Country Report

    Home Laundry Appliances in Brazil

    Jan 2020

    Household consumption recovery increased its pace in the second half of 2019 supported by modest labour recovery as well as government-led economic measures to spur consumption, such as withdrawal of FGTS (Guarantee Fund for Length of Service). This ...

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    Country Report

    Country Report

    Consumer Appliances in Brazil

    Jan 2020

    At the beginning of the year, most industries were quite confident that 2019 would be a year of great GDP expansion, however the scenario has shifted. Even though important legislation such as pension reform was implemented and basic credit rates ...

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    Country Report

    Country Report

    Bottled Water in Brazil

    Jan 2020

    For most Brazilians, carbonated water is not characterised by the same consumption occasions as still water: the main purpose is to accompany a meal, commonly mixed with lemon or orange in the on-trade - a typical occasion that has always been ...

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    Country Report

    Country Report

    RTD Tea in Brazil

    Jan 2020

    As one of the most important on-trend beverages in the past few years, kombucha finally emerged and consolidated in the Brazilian market as a long-term investment. What was previously dominated by craft producers and regional players now faces ...

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    Country Report

    Country Report

    Concentrates in Brazil

    Jan 2020

    After a very brief period of positive volume sales of concentrates during the economic crisis - as these products are usually seen as very affordable - sales have declined again, and no growth is forecast until 2024. Concentrates are seen by many ...

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    Country Report

    Country Report

    Asian Speciality Drinks in Brazil

    Jan 2020

    Asian speciality drinks are not available in Brazil....

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    Country Report

    Country Report

    Carbonates in Brazil

    Jan 2020

    Due to the economic recession in Brazil, most consumers saw purchasing power decrease in the last few years. Also impacted by economic pressures, the category registered strong value growth due to higher raw material costs, increasing inflation and ...

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    Country Report

    Country Report

    Sports Drinks in Brazil

    Jan 2020

    Off-trade volume sales of sports drinks continue to decline in Brazil, although less quickly than over the historical period, when sales were negatively affected by the economic situation. As the Brazilian economy shows timid signs of economic ...

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    Country Report

    Country Report

    Juice in Brazil

    Jan 2020

    100% juice remains resilient in terms of off-trade volume growth, despite the economic turmoil faced over the last few years. The subcategory posted double-digit current value growth in 2019 and is expected to continue registering this positive ...

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    Country Report

    Country Report

    RTD Coffee in Brazil

    Jan 2020

    Despite being the biggest coffee consumer in the world, Brazil is not expected to see an outstanding scenario for RTD versions. Over recent years, especially affected by the economic crisis, the category has performed poorly, as it is not perceived ...

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    Country Report

    Country Report

    Energy Drinks in Brazil

    Jan 2020

    After the hard times of economic recession, with consumers more conservative in terms of spending and prioritising products that they perceive as essential, energy drinks finally recovers positive growth rhythm. In 2019, off-trade volume sales grew ...

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