Brazil

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sun Care in Brazil

Jul 2022

Brazil witnessed one of the most critical pandemic scenarios in the world, with a peak at the beginning of 2021. The slow rollout of the country’s vaccination programmes in the first half of 2021 meant prolonged home seclusion for many consumers.…

USD 1,195
Country Report

Oral Care in Brazil

Jul 2022

The pandemic exposed Brazil to unprecedented economic, social and health challenges. The country was still trying to recover from economic instability as a result of the previous crisis (in 2015-2016), when COVID-19 emerged, leading to lockdowns and…

USD 1,195
Country Report

Home Video in Brazil

Jul 2022

Within home video, LCD TVs is expected to continue to see a negative performance in 2022, along with video players (both BD players and DVD players), posting double-digit declines in retail volume terms. Meanwhile, OLED TVs has been presenting…

USD 990
Country Report

Experiential Luxury in Brazil

Jul 2022

The pause in inbound tourist flows forced experiential luxury brands to intensify their efforts to attract local consumers. In regular years, Brazilian high net worth tourists traditionally only represent half of the visitors to the networks of…

USD 1,195
Country Report

Sugar Confectionery in Brazil

Jul 2022

Sugar confectionery, which is very much linked to impulse purchases, suffered a major decline in 2020 due to the pandemic and the imposition of social isolation measures. Children and adolescents, the major audience for these products, started to…

USD 1,195
Country Report

Sportswear in Brazil

Apr 2022

After a very challenging year in 2020 due to pandemic-related restrictions limiting mobility outside of the home, greater demand for sportswear was supported by the mass vaccination programme in Brazil in 2021. Major retailers focused on sportswear,…

USD 1,195
Country Report

Luxury Timepieces in Brazil

Feb 2022

The first half of 2020 brought unprecedented difficulties imposed by the COVID-19 pandemic. Stores had to remain closed and consumers had to go through quarantine periods that made the industry project some of the rarest prospects for luxury:…

USD 1,195
Country Report

Discounters in Brazil

Feb 2022

Brazilian consumers in general have remained highly price sensitive since the most recent economic recessive cycle in 2014. However, the discounters model has failed to appeal to the country’s vast middle-class, a consumer base that is crucial for…

USD 1,195
Country Report

Organic Beverages in Brazil

Jan 2022

2021 was the year in which COVID-19 revealed the worst of its economic impacts. The main impact in Brazil was rising inflation on inputs and therefore higher inflation on final prices. This has been a major concern for health and wellness categories,…

USD 990
Country Report

Free From in Brazil

Jan 2022

The enhanced perception towards the quality of daily diets brought by the restrictions of the pandemic has created space for products with a premium positioning to enter new occasions as part of consumers’ meals. Among higher-income consumers, a…

USD 990
Country Report

Tea in Brazil

Jan 2022

After several years of continual and impressive growth through retail, tea producers must consider how to drive this category forward in terms of longer term development. The next step is to sustain these growth rates through precise strategies and…

USD 1,195
Country Report

Carbonates in Brazil

Jan 2022

Carbonates in Brazil is an interesting category as the rate of decline in 2020 presented two different scenarios: a weak drop in demand via off-trade and a much stronger one through the on-trade channel in line with foodservice closures. Off-trade…

USD 1,195
Country Report

Imaging Devices in Brazil

Jul 2022

In retail current value terms, imaging devices is set to see low single-digit growth in 2022, although digital camcorders is expected to continue its long-term decline, with growth driven only by digital cameras. Meanwhile, a similar picture is…

USD 990
Country Report

Consumer Electronics in Brazil

Jul 2022

As in other countries and on other continents, high inflation rates are shocking consumers and having a negative impact on volume demand for consumer electronics in Brazil. In particular, middle- and low-income consumers are living with budget…

USD 2,750
Country Report

Savoury Snacks in Brazil

Jul 2022

Brazilian consumers have been experiencing a general increase in prices since the end of 2020. This pressure has compromised the purchasing power of families during an economic crisis which has also seen high unemployment rates and low-paid jobs. In…

USD 1,195
Country Report

Cider/Perry in Brazil

Jul 2022

It is important to understand consumer behaviour at times of high inflation, especially in Brazil. Inflation is not a new trend in Brazil, and the memory of high inflation during the 1990s remains, and consumers understand what is happening. However,…

USD 1,195
Country Report

Eyewear in Brazil

Jun 2022

The potential of eyewear in Brazil is still far from being achieved. The periods of crisis in the country have had a negative impact on the development of the industry, which means that access to these products has not significantly expanded. Faced…

USD 1,210
Country Report

Pet Products in Brazil

May 2022

During the first year of the pandemic, people adapted their daily routines to stay at home, and were largely impacted by a feeling of loneliness associated with this isolation. As a result, many families decided to adopt one or more pets during this…

USD 1,195
Country Report

Home Improvement in Brazil

May 2022

Following a low dip in value sales the previous year, home improvement recorded high single-digit current value growth in 2021, as the construction sector picked up. Within the category, floor tiles, wooden flooring, kitchen sinks and hand tools were…

USD 1,195
Country Report

Sanitary Protection in Brazil

Mar 2022

In Brazil, the performance of sanitary protection showed signs of recovery at the end of 2020, before the second wave of COVID-19, which took place in the first quarter of 2021. With the progress of vaccination, and the resultant outcomes, such as…

USD 1,195
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