Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Strategy Briefing

    Strategy Briefing

    Toys and Games Global Industry Overview

    Jul 2020

    The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Brazil

    Jul 2020

    Since 2013, cigarillos in Brazil have been taxed in the same way as cigarettes, meaning that a higher rate in PIS/Cofins taxes (taxes that are charged on a company’s revenue) has been payable on them, which has strongly discouraged domestic ...

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    Country Report

    Country Report

    Tobacco in Brazil

    Jul 2020

    The COVID-19 pandemic’s impact on 2020 tobacco sales will vary across the market, with cigarette values increasing marginally, and smoking tobacco also seeing positive growth, but cigars and cigarillos seeing big declines at constant 2019 prices. ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Brazil

    Jul 2020

    Since 2009, these products have not been permitted to be sold in Brazil. Over the forecast period, there is no expectation that these products will be approved for sale in the country, according to ANVISA....

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    Country Report

    Country Report

    Cigarettes in Brazil

    Jul 2020

    After many years of recording declining retail volume sales, cigarettes recorded strong retail volume growth in 2019, although illicit sales of cigarettes also continued to see dynamic growth in this year. While there is no overall industry ...

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    Country Report

    Country Report

    Colour Cosmetics in Brazil

    Jul 2020

    Consumers continued to opt for cheaper items within colour cosmetics in Brazil, pushing down value sales in the category. This is highlighted by analysis of the company shares, with many of the leading players losing share in recent years. At the ...

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    Country Report

    Country Report

    Oral Care in Brazil

    Jul 2020

    Oral care sales posted a relatively flat performance in 2019. Consumers were becoming more circumspect towards their purchases of oral care items, looking for value-for-money products. After the last economic crisis in 2014-2015, certain segments of ...

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    Country Report

    Country Report

    Depilatories in Brazil

    Jul 2020

    With the ongoing recovery of the Brazilian economy in 2019, consumers continued to opt for professional hair removal services in Brazil. Not only was depilatories experiencing competition from traditional hairdressing outlets, but also from ...

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    Country Report

    Country Report

    Fragrances in Brazil

    Jul 2020

    Sales of premium fragrances continued to record much stronger growth than mass fragrances in 2019, even after the strong performance seen in 2018. As seen over the last year, pricing strategies remained one of the key reasons behind this performance....

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    Country Report

    Country Report

    Beauty and Personal Care in Brazil

    Jul 2020

    As one of the worst-hit countries worldwide by COVID-19 and the measures to try and contain it, Brazil’s economy and, as a consequence, a number of fmcg industries will be negatively affected by the pandemic in 2020. The impact of COVID-19 will be ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Brazil

    Jul 2020

    The mass beauty and personal care world since the last crisis in 2014-2015 would seem to have permanently changed, with consumers increasingly looking for value-for-money options, driving down the pre-crisis double-digit current value annual growth ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Brazil

    Jul 2020

    The sales performance of baby and child-specific products was not as badly affected by the last economic crisis that hit the country as some categories, outperforming the industry up to 2017. Over the last couple of years, however, it has been ...

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    Country Report

    Country Report

    Sun Care in Brazil

    Jul 2020

    Sales of sun care products are generally correlated quite closely with the local weather conditions. Hotter weather usually means that sun care sales will perform well – and this was the case in 2019. The summer season in Brazil was very hot in 2019,...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Brazil

    Jul 2020

    After recording strong growth in current value terms in 2018, the premium beauty and personal care sales performance was even better in 2019. Apart from the overall improvement in the economic outlook, the volatile exchange rate seen in 2019 helped ...

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    Country Report

    Country Report

    Hair Care in Brazil

    Jul 2020

    Sales in 2019 posted positive figures in current value terms, as consumers continued to increase purchases of higher-quality items. Despite the interest in better products, value for money remained a key attribute of such purchases. As a consequence,...

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    Country Report

    Country Report

    Men's Grooming in Brazil

    Jul 2020

    More than 50% of total value sales in men’s grooming in Brazil comes from men’s fragrances. The slowdown in growth seen in 2019 in fragrances had a direct impact on overall category sales, explaining the more modest growth rate seen in this year. ...

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    Country Report

    Country Report

    Deodorants in Brazil

    Jul 2020

    While 2018 was marked by intense competition among brands and trading down towards cheaper brands, 2019 seemed to have marked a turning point for deodorants. The lower-priced options continued to be seen in 2019, but premium items were also being ...

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    Country Report

    Country Report

    Bath and Shower in Brazil

    Jul 2020

    Bath and shower recorded a strong performance in current value terms in 2019, with one of the main reasons behind this attributed to the increasing consumer preference for higher-priced items. The trend was particularly seen in bar soap, with ...

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    Country Report

    Country Report

    Skin Care in Brazil

    Jul 2020

    The skin care performance in Brazil continues to heavily influenced by body care, which accounts for more than half of total skin care sales. Brazilians are known for taking good care of their bodies, with products such as general body purpose care ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jun 2020

    Latin America’s economy will fall fall sharply in 2020 due to the containment measures of dealing with COVID-19. The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their excessive ...

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