Brazil

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Refrigeration Appliances in Brazil

Nov 2022

In 2022, the “new normal” routine has gained traction in Brazilian households and workspaces, with the population overall less concerned about disease prevention and COVID-19 transmission. Refrigeration appliances is set to see single-digit growth in…

USD 1,195
Country Report

Travel in Brazil

Oct 2022

2022 is proving to be another year of uncertainty for travel in Brazil, with little prospects of significant growth. With the drop in pandemic-related restrictions to inbound tourists in other countries, Brazilian tourists are resuming their plans to…

USD 2,450
Country Report

Sun Care in Brazil

Jul 2022

Brazil witnessed one of the most critical pandemic scenarios in the world, with a peak at the beginning of 2021. The slow rollout of the country’s vaccination programmes in the first half of 2021 meant prolonged home seclusion for many consumers.…

USD 1,195
Country Report

Oral Care in Brazil

Jul 2022

The pandemic exposed Brazil to unprecedented economic, social and health challenges. The country was still trying to recover from economic instability as a result of the previous crisis (in 2015-2016), when COVID-19 emerged, leading to lockdowns and…

USD 1,195
Country Report

Home Video in Brazil

Jul 2022

Within home video, LCD TVs is expected to continue to see a negative performance in 2022, along with video players (both BD players and DVD players), posting double-digit declines in retail volume terms. Meanwhile, OLED TVs has been presenting…

USD 990
Country Report

Experiential Luxury in Brazil

Jul 2022

The pause in inbound tourist flows forced experiential luxury brands to intensify their efforts to attract local consumers. In regular years, Brazilian high net worth tourists traditionally only represent half of the visitors to the networks of…

USD 1,195
Country Report

Sugar Confectionery in Brazil

Jul 2022

Sugar confectionery, which is very much linked to impulse purchases, suffered a major decline in 2020 due to the pandemic and the imposition of social isolation measures. Children and adolescents, the major audience for these products, started to…

USD 1,195
Country Report

Sportswear in Brazil

Apr 2022

After a very challenging year in 2020 due to pandemic-related restrictions limiting mobility outside of the home, greater demand for sportswear was supported by the mass vaccination programme in Brazil in 2021. Major retailers focused on sportswear,…

USD 1,195
Country Report

Luxury Timepieces in Brazil

Feb 2022

The first half of 2020 brought unprecedented difficulties imposed by the COVID-19 pandemic. Stores had to remain closed and consumers had to go through quarantine periods that made the industry project some of the rarest prospects for luxury:…

USD 1,195
Country Report

Discounters in Brazil

Feb 2022

Brazilian consumers in general have remained highly price sensitive since the most recent economic recessive cycle in 2014. However, the discounters model has failed to appeal to the country’s vast middle-class, a consumer base that is crucial for…

USD 1,195
Country Report

Organic Beverages in Brazil

Jan 2022

2021 was the year in which COVID-19 revealed the worst of its economic impacts. The main impact in Brazil was rising inflation on inputs and therefore higher inflation on final prices. This has been a major concern for health and wellness categories,…

USD 990
Country Report

Free From in Brazil

Jan 2022

The enhanced perception towards the quality of daily diets brought by the restrictions of the pandemic has created space for products with a premium positioning to enter new occasions as part of consumers’ meals. Among higher-income consumers, a…

USD 990
Country Report

Tea in Brazil

Jan 2022

After several years of continual and impressive growth through retail, tea producers must consider how to drive this category forward in terms of longer term development. The next step is to sustain these growth rates through precise strategies and…

USD 1,195
Country Report

Carbonates in Brazil

Jan 2022

Carbonates in Brazil is an interesting category as the rate of decline in 2020 presented two different scenarios: a weak drop in demand via off-trade and a much stronger one through the on-trade channel in line with foodservice closures. Off-trade…

USD 1,195
Country Report

Debit Cards in Brazil

Dec 2022

Debit cards has continued to benefit from Brazilians gradually abandoning the use of paper payment methods such as cash and cheque (the latter is virtually falling in disuse in the country), as digitalisation and the banked population advance. Banks…

USD 1,195
Country Report

Vitamins in Brazil

Oct 2022

After the boom in sales seen during the COVID-19 pandemic, the growth of vitamins is set to stabilise and grow at a more moderate pace in 2022. The positive performance in current value terms will mainly be driven by single vitamins, with a clear…

USD 1,195
Country Report

Sports Nutrition in Brazil

Oct 2022

Sports nutrition saw a significant drop in sales in 2020 as a result of the pandemic, as only large manufacturers were able to distribute their products in large marketplaces, due to the closure of gyms, and home seclusion, with most companies…

USD 1,195
Country Report

Sleep Aids in Brazil

Oct 2022

In October 2021, melatonin, popularly known as the “sleep hormone”, was authorised in Brazil by ANVISA, the Brazilian health agency. This substance was approved as a food supplement with a daily intake of 0.21mg. In addition, the product’s label or…

USD 1,195
Country Report

Imaging Devices in Brazil

Jul 2022

In retail current value terms, imaging devices is set to see low single-digit growth in 2022, although digital camcorders is expected to continue its long-term decline, with growth driven only by digital cameras. Meanwhile, a similar picture is…

USD 990
Country Report

Consumer Electronics in Brazil

Jul 2022

As in other countries and on other continents, high inflation rates are shocking consumers and having a negative impact on volume demand for consumer electronics in Brazil. In particular, middle- and low-income consumers are living with budget…

USD 2,750
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