Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    In-Car Entertainment in Brazil

    Nov 2019

    Although the automotive market is still facing moderate growth projections, the industry has continuously recovered after the great shock of the economic crisis that led companies to close their doors in Brazil. Political and economic uncertainty ...

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    Home Audio and Cinema in Brazil

    Nov 2019

    After years of economic struggle, the World Cup in 2018 came as a beacon of hope for the product category, as Brazilians were keen to amp up their home audio and cinema systems to achieve the best possible experience watching the games. While the ...

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    Consumer Electronics in Brazil

    Nov 2019

    At the beginning of the year, most industries were quite confident that 2019 would be a year of strong GDP expansion, but the scenario has shifted. Even though important legislation such as pension reform was undertaken and basic credit rates slashed...

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    Portable Players in Brazil

    Nov 2019

    Consuming entertainment is evermore omnipresent across the globe, with Brazilians no different. According to Euromonitor’s Lifestyles survey data, consumers demonstrate an increased need to experience more, with over 60% of Brazilians agreeing with ...

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    Wearable Electronics in Brazil

    Nov 2019

    What was once a niche craze for affluent consumers, smart wearables have gained popularity among Brazilian consumers and the industry has matured. Although still small in terms of penetration, the product is starting to move past the initial phase ...

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    Home Video in Brazil

    Nov 2019

    Over the last couple of years, Brazilians have enjoyed widespread penetration of the internet, have seen larger screen televisions occupy more shelf space and streaming services gain ground showing double-digit growth rates year on year. These ...

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    Computers and Peripherals in Brazil

    Nov 2019

    Over the last couple of years, computers and peripherals in Brazil has changed drastically with mobility and the evermore necessity for performance as main drivers. Embedded in these trends, consumers have increasingly opted for mobile computing and ...

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    Mobile Phones in Brazil

    Nov 2019

    Smartphones have been a symbol of status in the country for some time now, with most consumers tending to spend money on the purchase of such a device over other electronics. Indeed, the product has risen to become such a popular item that it is the ...

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    Charge Cards in Brazil

    Oct 2019

    Charge cards have low penetration in Brazil, with consumers having low familiarity with how charge cards work often struggling to understand how they differ from credit cards. In that sense, credit cards pose strong competition to charge cards in ...

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    Credit Cards in Brazil

    Oct 2019

    In view of the contraction in consumer expenditure due to the recessionary cycle in recent years, Brazilians are more reluctant to spend. However, credit cards and overdrafts are the most commonly used types of credit in Brazil. These are also ...

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    Debit Cards in Brazil

    Oct 2019

    The growing number of banked consumers, as well the intensified competition between card acquirers over the review period that increased the penetration of POS machines within Brazilian retail and institutional channels, has contributed to making ...

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    Financial Cards and Payments in Brazil

    Oct 2019

    Because of the contraction in consumer expenditure resulting from the recession in 2014, Brazilians still feel reluctant to spend. Even so, credit cards and overdrafts are the most commonly used types of credit in Brazil. However, these are ...

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    Pre-Paid Cards in Brazil

    Oct 2019

    By the middle of the review period, Brazil witnessed its most aggressive recessionary cycle in decades, which contributed to rising unemployment rates and, therefore, impacted consumers’ willingness to spend. With many Brazilians becoming less ...

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    Store Cards in Brazil

    Oct 2019

    Although store cards are an important payment method to make credit more widespread to consumers who otherwise would not have access to it, large retailers are adopting co-branded personal credit cards and gradually abandoning or decreasing the ...

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    Hot Drinks Packaging in Brazil

    Oct 2019

    The improving economic situation in Brazil in 2018 supported a better performance in sales of hot drinks, with hot drinks packaging also benefiting as a result. Coffee was the main driver of growth during the year as the category continued to account...

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    Soft Drinks Packaging in Brazil

    Oct 2019

    With economic growth starting to pick up again in 2018, many Brazilians relaxed their previously very restrained budgets, with spending on discretionary items rising slightly over the course of the year. This led to soft drinks volume sales returning...

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    Consumer Credit in Brazil

    Oct 2019

    Rules relating to overdraft changed following the launch of an initiative to auto regulate in mid-2018. The measure stablishes the automatic offer of cheaper instalment payment options to consumers when they use more than 15% of their overdraft limit...

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    Consumer Lending in Brazil

    Oct 2019

    With a population of consumers that are poorly educated in terms of financial knowledge, overdraft is one of the most commonly used types of consumer credit, despite being the most expensive one. Paradoxically, it is also most commonly used by ...

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    Beauty and Personal Care Packaging in Brazil

    Oct 2019

    Consumers remain cautious regarding purchases of many goods, carefully choosing the items and brands that they put in their shopping baskets. Some categories have been more affected by this trend, with consumers opting for less expensive items to ...

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    Alcoholic Drinks Packaging in Brazil

    Oct 2019

    Since 2017, the glass industry in Brazil has been facing great pressure from other packaging types, not least as there has been a significant lack of glass bottles in the market. A less negative scenario not only for beer volume sales but also a ...

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