Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Country Report

    Packaging Industry in Brazil

    Sep 2019

    Since the beginning of 2018 there have been expectations of recovery in the Brazilian economy after the crisis. However, no such general recovery has yet been seen: while some products were already registering faster growth in 2018, others were ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Brazil

    Sep 2019

    Since 2017, the glass industry in Brazil has been facing great pressure from other packaging types, not least as there has been a significant lack of glass bottles in the market. A less negative scenario not only for beer volume sales but also a ...

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    Country Report

    Country Report

    Car Rental (Destination) in Brazil

    Aug 2019

    Car ownership in Brazil is still something very relevant, as owning a car is seen as being not only indispensable for mobility in a country connected by highways and with poor public city transport, but it is also considered a matter of status. ...

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    Country Report

    Country Report

    Airlines in Brazil

    Aug 2019

    In August 2018, Gol Linhas Aéreas launched a solution called Bagagem Expressa, providing passengers on domestic flights with self-service baggage check-in at in RIOGaleao international airport. Another attempt by Gol to enhance customer experience ...

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    Country Report

    Country Report

    Lodging in Brazil

    Aug 2019

    The demand for lodging in Brazil improved in 2018 and was expected to continue improving in 2019, which will enable price adjustments in average daily rates. Hotel chains in Brazil still operate with average daily rates significantly lower than in ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Brazil

    Aug 2019

    Brazilians are increasingly adopting the habit of making transactions online, not only via desktops but also through mobile devices, mainly smartphones. The increased engagement with the digital world is strongly related to the fact that the travel ...

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    Country Report

    Country Report

    Travel in Brazil

    Aug 2019

    Brazil is the second-ranked destination in Latin America, after Mexico, with the country having the largest territory and most important economy in the region. Since mid-2019, Brazil’s Ministry of Tourism has been allowing tourists from Canada, the ...

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    Country Report

    Country Report

    Tourism Flows in Brazil

    Aug 2019

    As of June 2019, Brazil was no longer demanding the need for visitors from Australia, Japan, Canada and the US to obtain visas for travel to Brazil. A similar measure was introduced in 2016 when Rio hosted the Summer Olympics. However, this measure ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Brazil

    Aug 2019

    Corruption and economic mismanagement severely dented Brazil’s output, leading to a prolonged recession, from which the country is now emerging. Political uncertainty will continue to dampen confidence, but austerity measures could help revive ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Latin America

    Aug 2019

    Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

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    Country Report

    Country Report

    Beer in Brazil

    Jul 2019

    While beer producers in Brazil were initially optimistic about their prospects in 2018, especially considering it was a World Cup year, the expected recovery in demand failed to materialise. The category’s performance was further undermined by a ...

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    Country Report

    Country Report

    Cider/Perry in Brazil

    Jul 2019

    Cider/perry was one of the few alcoholic drinks categories to maintain volume sales growth during Brazil’s recent economic crisis. This reflected the fact that this category is among the cheapest in the market, second only to beer. During the crisis,...

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    Country Report

    Country Report

    Alcoholic Drinks in Brazil

    Jul 2019

    While modest real GDP growth and the FIFA World Cup had been expected to boost the performance of alcoholic drinks in Brazil in 2018, the anticipated market recovery failed to materialise. Sales during the World Cup fell below expectations, ...

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    Country Report

    Country Report

    Spirits in Brazil

    Jul 2019

    While the gin trend has matured relatively quickly in other countries, especially in Europe, this does not seem to be the case in the Brazilian market. In 2018 gin again posted the fastest growth in total volume sales within spirits in Brazil, and ...

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    Country Report

    Country Report

    Wine in Brazil

    Jul 2019

    After a number of years of decline in total volume sales, wine registered a positive performance in 2018. This improvement was partly due to growth in sparkling wine and sake consumption, though still red wine also showed signs of reinvention. While ...

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    Country Profile

    Country Profile

    Brazil: Country Profile

    Jul 2019

    Brazil’s economy will grow moderately in 2019. Growth in the services and primary sectors has compensated for a contraction in industrial output and the prospects for agricultural output remain favourable. Inflation and interest rates have remained ...

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    Strategy Briefing

    Strategy Briefing

    Toys and Games Global Industry Overview

    Jul 2019

    Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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    Country Report

    Country Report

    Bags and Luggage in Brazil

    Jul 2019

    Even with the economic difficulties negatively impacting the chances of stronger growth, bags and luggage recorded a positive performance in 2019. A fair amount of the growth was thanks to the fast fashion model, in which apparel and footwear ...

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    Country Report

    Country Report

    Jewellery in Brazil

    Jul 2019

    Jewellery in Brazil has the opportunity to increase consumer awareness with regard to the different occasions of use. Apparel and footwear, for example, are categories in which there is a vast number of situations that require different elements to ...

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    Country Report

    Country Report

    Personal Accessories in Brazil

    Jul 2019

    The expectations for 2019 at the beginning of the year were optimistic in the business environment due to the prospects of a more liberal government and the expectations of immediate implementation of economic reforms that could bring back dynamism ...

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