Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Country Report

    Country Report

    Packaging Industry in Brazil

    Aug 2018

    While most consumer goods categories have been facing a number of challenges during the economic crisis, packaging volume sales managed to maintain a more optimistic performance, through a consistent process of reinvention. Packaging portfolio ...

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    Consumer Lifestyle

    Consumer Lifestyle

    Consumer Lifestyles in Brazil

    Aug 2018

    In recent years consumers, suffering from the impact of the recession and related negative economic issues, cut back their household spending and eschewed non-essentials. Though the recession has passed, consumers remain wary, and a return to robust ...

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    Strategy Briefing

    Strategy Briefing

    Why Economy, Finance and Trade Insights Matter for Business Strategy

    Jul 2018

    As world trade and investment deals become more interconnected in the context of globalisation, no economy is immune to fluctuations in the global economy. Insights into the best growth opportunities and “what if” scenarios are crucial to ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Brazil

    Jul 2018

    While glass bottles and metal beverage cans continued to dominate alcoholic drinks packaging in Brazil in 2017, other formats are gaining ground thanks to the ongoing growth of RTDs/high-strength premixes. This category is known to be cyclical in the...

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    Country Report

    Country Report

    Eyewear in Brazil

    Jul 2018

    After two years of retraction, in 2015 and 2016, eyewear resumed its value growth path in 2017 and 2018. This reversal after the crisis happened due to the recovery of consumer confidence in current and future economic situations. Data from ...

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    Country Report

    Country Report

    Spectacles in Brazil

    Jul 2018

    Category growth is expected to be driven by the return of many consumers that postponed their eye health checks due to the economic crisis. Besides regaining consumers, spectacles manufacturers encourage consumers to increase their expenditure within...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Strategy Briefing

    Strategy Briefing

    Cat Food in Latin America

    Jul 2018

    Latin America is one of the fastest growing cat food markets in the world, with major countries like Brazil, Mexico and Chile driving sales in the region. The rise of the pet humanisation trend and increased ownership of cats as pets among the young ...

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    Country Report

    Country Report

    Cigarettes in Brazil

    Jul 2018

    Retail volume sales of cigarettes continued to fall in 2017 as a result of several different factors. Consumer adoption of healthier lifestyles continued to reduce the number of smokers, or at least their cigarette purchases. The adverse economic ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Brazil

    Jul 2018

    In 2017, Brazilians continued to adopt healthier lifestyles, paying greater attention to all aspects of their lives, including their consumption of various foods, alcoholic drinks and tobacco products. “Being in shape” became a status symbol for ...

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    Country Report

    Country Report

    Tobacco in Brazil

    Jul 2018

    For Brazilians, “staying in shape” and leading a healthy lifestyle are increasingly being perceived as a status symbol. This is having a significant impact on tobacco in the country, adversely affecting both retail value and volume sales, as well as ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Brazil

    Jul 2018

    These products have been prohibited for sale in Brazil since 2009. This situation is unlikely to change over the forecast period....

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    Strategy Briefing

    Strategy Briefing

    Global Luxury Hotel and Travel Trends

    Jul 2018

    This report explores the changes taking place in the luxury hotel and travel market, which saw another year of strong growth. Thanks to a combination of wealth expansion and changing consumer habits, the industry has seen greater opportunities across...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Brazil

    Jul 2018

    Ice cream manufacturers faced a difficult scenario during the economic recession in Brazil since 2014. Unlike neighbouring countries Argentina and Uruguay, Brazilians do not perceive ice cream as a daily dessert; it is an indulgence that is consumed ...

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    Country Report

    Country Report

    Sugar Confectionery in Brazil

    Jul 2018

    Although sugar confectionery saw an increase in retail value sales, it was well below the record low inflation rate in Brazil. Consumers saw increased purchasing power (or at least the prospect of growth) and therefore had greater choice of products,...

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    Country Report

    Country Report

    Bags and Luggage in Brazil

    Jul 2018

    Both business and leisure tourism continued to perform behind the levels of growth in number of trips registered prior to the economic crisis that started in 2015. Some recovery is expected, but only marginally considering the pace of growth ...

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    Country Report

    Country Report

    Jewellery in Brazil

    Jul 2018

    Jewellery’s growth rate continued to overcome the GDP variation, mainly due to the adaptation of offers to the reality of consumers. For the next years of weak economic growth, manufacturers are expected to offer an increasing number of options, ...

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    Country Report

    Country Report

    Personal Accessories in Brazil

    Jul 2018

    Although the Brazilian economy showed signs of recovery, with the projected GDP of 2018 growing marginally, personal accessories maintained the same pace of value growth as 2017. Low- and mid-income consumers were the most affected by unemployment, ...

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    Country Report

    Country Report

    Watches in Brazil

    Jul 2018

    The Brazilian economy is expected to continue at a slow growth pace in the early part of the forecast period. High unemployment rates and declining purchasing power are difficult challenges for the country´s consumption in the mid-long term. ...

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    Country Report

    Country Report

    Writing Instruments in Brazil

    Jul 2018

    Writing instruments is expected to record low retail volume growth over the forecast period. The habit of taking notes with pens or pencils is decreasing gradually due to virtual communication and digital texts. With the prolonged economic crisis and...

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