Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Latin America

    Nov 2018

    Latin America is the fourth largest economy in the world, with Brazil, Mexico, Argentina, Venezuela and Colombia the key economies. Over the 2012-2017 period, the region struggled with recessions in Brazil and Venezuela, currency devaluation in ...

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    Strategy Briefing

    Strategy Briefing

    Video Games in Latin America

    Nov 2018

    Latin America is starting to see recovery in its video game market, as years of slow growth caused by economic and political issues in the region subsided somewhat in 2017, allowing new consoles and mobile gaming to expand once more. This recovery, ...

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    Country Report

    Country Report

    Charge Cards in Brazil

    Nov 2018

    Issuers require applicants for charge cards to have high minimum incomes and good credit ratings. Hence, high-income consumers constitute the target audience for personal charge cards, leading to charge cards having a premium positioning in the ...

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    Country Report

    Country Report

    Credit Cards in Brazil

    Nov 2018

    Brazil’s economy faced its worst recession in decades in the later part of the review period, marked by the deterioration of the labour market. The resultant lower consumer confidence has led to decreased levels of consumer spending, as high ...

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    Country Report

    Country Report

    Debit Cards in Brazil

    Nov 2018

    The growing number of banked consumers within the total population has contributed to the increase in penetration of point-of-sale machines within Brazilian retail and institutional channels. This has intensified the competition among card acquirers ...

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    Country Report

    Country Report

    Financial Cards and Payments in Brazil

    Nov 2018

    Brazil’s economy faced its worst recession in decades in the later part of the review period, marked by the deterioration of the labour market. High levels of unemployment have made consumers more cautious about making large purchases or taking on ...

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    Country Report

    Country Report

    Pre-Paid Cards in Brazil

    Nov 2018

    The deterioration of the macroeconomic scenario contributed to rising unemployment in the later part of the review period. Many Brazilians have become less confident in their expenditure. Even those who kept their jobs during the economic recession ...

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    Country Report

    Country Report

    Store Cards in Brazil

    Nov 2018

    For Brazil’s medium-sized chained retailers, store cards help to drive sales by offering customers access to discounts and services as well as promoting customer loyalty as card usage data allow retailers to better understand the purchasing habits of...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q4 2018

    Nov 2018

    Growth momentum in many of the world’s economies might have peaked in 2018 and global expansion is projected to start cooling down gradually. Global real GDP growth is forecast at 3.8% in 2018 (a pace similar to 2017), declining to 3.5% in 2019-2020....

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Latin America

    Nov 2018

    Latin America has been the centre of turbulent economic and political events, which shaped the performance of major appliances over the review period. Brazil comprises a major market in the region, and its economic revival is key to the regional ...

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    Future Demographic

    Future Demographic

    Brazil in 2030: The Future Demographic

    Nov 2018

    In 2030, the population of Brazil will reach 225 million, an increase of 7.7% from 2017. Increasing deaths, falling births and low net migration mean that population growth will slow down every year over this timeframe. Meanwhile, the country will ...

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    Country Profile

    Country Profile

    Brazil: Country Profile

    Nov 2018

    Brazil’s economy continues to emerge from recession. Growth will be driven by accommodative fiscal and monetary policies, along with a recovery in domestic consumption and investment. Exports will also see strong gains and consumer spending is ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Latin America

    Nov 2018

    Latin American governments have, in recent years, pushed measures to promote competition and implement projects to improve digital connectivity in the region. Telecom monopolies have been dismantled, thereby lowering prices and improving access, and ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Oct 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Strategy Briefing

    Strategy Briefing

    Commerce 2040: Revolutionary Tech Will Boost Consumer Engagement

    Oct 2018

    Explore how underlying drivers could change different consumer worlds over the next 20 years. In this report, Euromonitor outlines a vision for commerce in 2040, highlighting the new formats, business models and experiences that consumers of tomorrow...

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    Country Report

    Country Report

    Consumer Lending in Brazil

    Oct 2018

    The confidence of Brazilian consumers is still low, especially given the poor condition of the labour market. High unemployment means that even employed consumers are reluctant to spend, as they fear being out of work in the short to medium term. ...

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    Country Report

    Country Report

    Consumer Credit in Brazil

    Oct 2018

    Consumer confidence is still low because of the poor condition of the labour market and the slower than expected economic recovery in the country. Unemployment is high, while employed consumers remain reluctant to spend as they fear losing their job....

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    Country Report

    Country Report

    Analgesics in Brazil

    Sep 2018

    A few strong brands continued to lead analgesics in 2018. Analgesics remained the largest category in the consumer health industry, with this explaining why manufacturers are investing heavily in trying to maintain the loyalty of consumers. The ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Brazil

    Sep 2018

    Sales of cough, cold and allergy (hay fever) remedies tend to be higher during the winter in Brazil as the weather is usually drier, leading to a higher incidence of respiratory issues. The winter of 2018 was drier than the historical average, thus ...

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