Brazil

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Brazil. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Brazil StatisticsConsumer Lifestyles in BrazilBrazil Country BriefingsFuture Demographics: Brazil in 2030

Filters
Industry
    Product Type
    Strategy Briefing

    Strategy Briefing

    Spirits in Latin America

    Mar 2019

    With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

    US$1,325
    Add to cart View details
    Country Report

    Country Report

    Asian Speciality Drinks in Brazil

    Mar 2019

    There were no relevant sales of Asian Specialty Drinks in the Brazilian market at the end of the review period, with no volume expected to be seen until the end of the forecast period....

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bottled Water in Brazil

    Mar 2019

    Bottled water volume growth rates decelerated in the latter part of the review period, but a consistent positive perspective is expected for the forecast period. Consumers are increasingly aware of the importance of being hydrated, and rising average...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Carbonates in Brazil

    Mar 2019

    As obesity in Brazil continues to rise, consumers – and public organisations – are concerned about reducing sugar consumption. As individual attempts taken by companies did not have a significant impact in terms of changing consumers’ mindset – for ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Concentrates in Brazil

    Mar 2019

    Even though concentrates registered a brief period of growth during the economic crisis, in 2018 category registered a decline in volume, and is not expected to recover in the forecast period. Concentrates are perceived by many consumers as low-added...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Energy Drinks in Brazil

    Mar 2019

    Even with the expected economic recovery in 2019, energy drinks volume sales are not predicted to reach pre-crisis volume levels until the end of the forecast period. They are perceived by many consumers as a non-essential item, thus the product lost...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Juice in Brazil

    Mar 2019

    Although some juice categories are performing well above the average and quickly increasing in penetration – like coconut and other plant-based water, and 100% juice – others are still struggling to return to pre-crisis growth rates, like juice ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Soft Drinks in Brazil

    Mar 2019

    Although the soft drinks industry was optimistic about a recovery in volume sales in 2018, such a recovery did not occur, at least for major categories like carbonates. This was mainly because FIFA World Cup sales were not as positive as forecast, ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    RTD Coffee in Brazil

    Mar 2019

    Since 2014, when brands like Melitta Wake and Caferazzi left the market or reduced production, RTD coffee has not been registering volume growth. Sales are now almost entirely sustained by the 3 Corações brand. The category has performed poorly ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    RTD Tea in Brazil

    Mar 2019

    Even though many consumers had to re-think their many of their purchase decisions during the economic crisis, prioritising products they considered as essential, RTD tea continued to show steady growth in 2018. The category has seen increased ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sports Drinks in Brazil

    Mar 2019

    Sports drinks are perceived as a non-essential item, and suffered during the economic crisis, when consumers had to rethink their purchasing decisions. In addition other, more natural options have emerged, thus sport drinks will struggle to recover ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Coffee in Brazil

    Mar 2019

    Although Brazil is the leading coffee consumer in the world – surpassing the US in 2014 – and the economy is showing only timid signs of recovery, coffee retail volume sales remained positive in 2018 and will likely continue to do so over the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Other Hot Drinks in Brazil

    Mar 2019

    As the economy continued to show only timid signs of recovery, sales of other hot drinks struggled in 2018. During the crisis, many consumers were forced to re-think some of their purchasing habits, abandoning products they could replace with more ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hot Drinks in Brazil

    Mar 2019

    Even with the substantial changes enforced on consumer purchasing habits during the crisis, coffee remained the most important hot drink for Brazilians, with consistent year-on-year growth. Much of this has to do with the beverage’s cultural ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Tea in Brazil

    Mar 2019

    Tea maintained steady growth in 2018, despite the lingering signs of economic crisis. Its strong appeal is supported by its health positioning and each variety’s functional benefits. As long as consumers are able to understand which tea is beneficial...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Apparel Accessories in Brazil

    Mar 2019

    As apparel accessories are not considered a priority, the economic crisis immediately impacted the performance of the category, since many consumers opted to prioritise more basic categories, even within apparel and footwear. In 2016, during the peak...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Childrenswear in Brazil

    Mar 2019

    Comparing the forecasts projected for demographic groups, childrenswear is expected to see a stronger pace of growth than menswear or womenswear. This expected movement derives from parents’ prioritisation of their children’s wellbeing, combined with...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Footwear in Brazil

    Mar 2019

    The recent period of economic crisis in Brazil negatively impacted sales of footwear and interrupted the process of innovation and sophistication of consumption. With a general situation of lower available incomes and more uncertainty regarding the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hosiery in Brazil

    Mar 2019

    In 2018, hosiery saw negligible growth, as it still does not have the same perception and appeal as other categories, which have better visibility to communicate style and fashion. This was one of the factors that led sheer hosiery to see a better ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Jeans in Brazil

    Mar 2019

    Products that represent a higher investment are usually the first to be impacted by an economic crisis. However, this has not been the case with jeans in Brazil, as premium-priced items are purchased even by consumers at lower socioeconomic levels. ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More