USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Strategy Briefing

    Digital Landscape in North America

    Apr 2019

    As one of most connected regions in the world, North America has an internet penetration rate above ninety percent. Recent years have seen increased demand for reliable high-speed home and mobile internet connectivity, which has put North America ...

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    Strategy Briefing

    Strategy Briefing

    Why Economy, Finance and Trade Insights Matter for Business Strategy

    Apr 2019

    As world trade and investment deals become more interconnected in the context of globalisation, no economy is immune to fluctuations in the global economy. Insights into the best growth opportunities and “what if” scenarios are crucial to ...

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    Country Report

    Country Report

    Eggs in the US

    Apr 2019

    Despite a blip following the avian flu outbreak, eggs saw steady growth in demand over the review period. The category has benefited from multiple factors including the trend towards protein rich diets, the versatility of eggs, their easy cooking and...

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    Country Report

    Country Report

    Fish and Seafood in the US

    Apr 2019

    Like meat, fish and seafood has benefited from the growing demand for protein rich diets. However, for some consumers it is seen as a healthier option to meat, with it containing less cholesterol and saturated fat. Consumers have become more familiar...

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    Country Report

    Country Report

    Fruits in the US

    Apr 2019

    The growth of snacking as an eating occasion is a major food trend right now in the US. Many Americans are choosing to eat small, snack-like meals throughout the day rather than preparing large meals. Consumers are leading increasingly busy lives, ...

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    Country Report

    Country Report

    Meat in the US

    Apr 2019

    For many years, the fresh meat industry has been divided over the usage of antibiotics in farm animals. While many producers argue that the usage of antibiotics is often necessary to keep animals happy and healthy, many consumers now see “antibiotic ...

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    Country Report

    Country Report

    Nuts in the US

    Apr 2019

    While in the past nuts had a reputation for being unhealthy due to their high fat content these days consumers have a better understanding of the difference between healthy and unhealthy fats. Most nuts are high in monounsaturated fats and so are in ...

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    Country Report

    Country Report

    Fresh Food in the US

    Apr 2019

    Fresh food continued to record steady growth in total volume terms in 2018. Consumers in the US are showing a growing interest in what they eat and where it comes from and this continued to benefit sales of fresh food in 2018 with some consumers ...

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    Country Report

    Country Report

    Pulses in the US

    Apr 2019

    There was a growing interest and demand for Mediterranean food over the review period with it being seen as a tasty and healthy way to eat. This helped to boost demand for other pulses such as lentils and chickpeas, with consumers having a huge ...

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    Country Report

    Country Report

    Starchy Roots in the US

    Apr 2019

    Potatoes dominates starchy roots with it being a staple of the US diet; however, the category recorded a further decline in total volume terms in 2018 as demand continued to drop. One factor behind this is the growing interest in low-carb and keto ...

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    Country Report

    Country Report

    Sugar and Sweeteners in the US

    Apr 2019

    The US has one of the highest obesity rates in world as well as a high prevalence of diabetes, with this being partly linked to an excessive consumption of sugar. As the health and wellness trend has developed in the US consumers have become more ...

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    Country Report

    Country Report

    Vegetables in the US

    Apr 2019

    Consumers in the US are becoming more informed about the food they eat and as a result transparency from brands and suppliers is seen as increasingly important. This transparency might be related to labour practices, environmental impact, or ...

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    Country Report

    Country Report

    Cafés/Bars in the US

    Apr 2019

    2018 was all about “multiuse consumption”. Consumers are looking to get the most out of their consumption by combining as many vitamins and essential nutrients as possible in each bite or sip without sacrificing taste. Coffee has proved to be a ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in the US

    Apr 2019

    Across multiple foodservice channels, brands have a renewed focused on tapping into the consumer desire for convenience by occupying strategic locations such as grocery stores, malls and other retail locations. Outlets in retail locations benefit ...

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    Country Report

    Country Report

    Full-Service Restaurants in the US

    Apr 2019

    Breakfast and brunch have gained in popularity over the last few years and 2018 was no exception. Full-service classics like Waffle House continue to expand all-day breakfast offerings, while speciality restaurants like NYC’s Moroccan-inspired Café ...

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    Country Report

    Country Report

    Limited-Service Restaurants in the US

    Apr 2019

    As third parties have revolutionised delivery offerings across limited-service restaurants, some restaurant operators worry that these growing consumer expectations are unsustainable in the long run. Various delivery companies are entrenched in legal...

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    Country Report

    Country Report

    Consumer Foodservice in the US

    Apr 2019

    Changes in consumer preferences and the widespread adoption of technology-based online and mobile ordering platforms are well entrenched in the foodservice industry. Brand owners recognise the shifting dynamics of the marketplace and the shifting ...

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    Country Report

    Country Report

    Self-Service Cafeterias in the US

    Apr 2019

    Although there is a certain level of nostalgia tied to self-services cafeterias that millennials visited with their grandparents, a lack of innovation has left this channel struggling in recent years. However, new cafeterias based on fresh ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in the US

    Apr 2019

    Recent years have been all about food trucks and their exploding growth. However, new concepts like shipping container stalls have combined with a surge in the popularity of culturally authentic street food and food festivals to ensure that street ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in the US

    Mar 2019

    AFH tissue recorded a slight increase in growth during 2018. This can be attributed to the continuing positive growth rate of AFH toilet paper, and also to the improved performance of AFH boxed facial tissues. These positive growth rates were ...

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