USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Asian Speciality Drinks in the US

    Mar 2019

    Asian speciality drinks sales remained negligible in the US at the end of the review period and there are no expectations of sales picking up significantly over the forecast period....

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    Bottled Water in the US

    Mar 2019

    Bottled water has become largest within the soft drinks industry in terms of off-trade volume sales as carbonates continually loses consumers as they flee towards healthier options. As a result of consumers’ search for less sugary beverages, bottled ...

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    Carbonates in the US

    Mar 2019

    Over the review period, volume sales of carbonates saw consistent decline due to a battery of hesitations among consumers due to the rise of health and wellness concerns. Until 2018, however, producers managed to offset the volume decline with gains ...

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    Concentrates in the US

    Mar 2019

    As health and wellness concerns in relation to many beverage categories are growing, organic certifications and variations are seeing gains. In concentrates, however, consumer preferences are focused on other types of product variations, especially ...

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    Energy Drinks in the US

    Mar 2019

    The high growth rates of energy drinks have slowed down since 2016. Energy drinks are most popular among younger consumers: teenagers, millennials, and students. The same population are also leading the general shift towards healthier and more ...

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    Juice in the US

    Mar 2019

    Premiumisation, one of the most significant developments in soft drinks, has manifested itself in juice in the form of cold-pressed juices. Cold-pressed juices, which are processed without pasteurisation and stored refrigerated, hold two advantages ...

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    Soft Drinks in the US

    Mar 2019

    US soft drinks consumers increasingly consider value and premiumisation to go hand in hand, while they also seek healthy beverages that they can consume without guilt. The standout beverages of 2018 excelled not only by providing features such as ...

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    RTD Coffee in the US

    Mar 2019

    Cold brew represents a small but growing proportion of RTD coffee sales in the US, and brands that are primarily or entirely cold brews, such as Stok, are the standout performers. Cold brews appeal to consumers who are looking for an indulgent, ...

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    RTD Tea in the US

    Mar 2019

    Carbonated RTD tea, which consists mostly of kombucha, considerably outperformed still RTD tea in 2018. Kombucha’s strong health claims are keeping consumers interested as they look for healthier soft drinks options. Experimentation and innovation in...

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    Sports Drinks in the US

    Mar 2019

    Sports drinks faced a sudden decline in sales in 2017 after achieving strong growth in previous years. The story of sports drinks is similar to that of declining carbonates: the popular consensus that has decreased soda sales has reached sports ...

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    Coffee in the US

    Mar 2019

    For the past several years the growth of fresh ground coffee pods has been enough to compensate for declining retail sales in other coffee formats. However, pod growth rates are now a fraction of what they were in the recent past as the category has ...

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    Other Hot Drinks in the US

    Mar 2019

    Chocolate-based flavoured powder drinks tends to comprise indulgent products high in sugar, making the category less attractive than previously given the large health and wellness trends. While Americans are still willing to indulge occasionally in ...

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    Hot Drinks in the US

    Mar 2019

    The growth in fresh ground coffee pods has fallen from its explosive rates in recent years to a more moderate level. A maturing category struggling to expand its consumer base is no longer able to fully mitigate long-term negative trends in standard ...

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    Tea in the US

    Mar 2019

    Tea bags black is still among the largest categories in US tea, but has been declining as consumers tire of mainstream brands and seek out more premium exotic flavours and formats. Loose black tea is picking up some of these lost sales, but the ...

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    USA: Country Profile

    Mar 2019

    The US economy will moderate slightly in 2019. Higher interest rates will contain growth, while the stimulus of the 2017 tax cut will diminish. An escalation of the trade war with China is a downside risk and would amplify the ongoing global growth ...

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    Apparel Accessories in the US

    Feb 2019

    Apparel accessories registered minimal current value growth in 2018, as US consumers’ continually changing spending habits and style preferences had a diverging effect on the various categories. A general preference for spending on experiences over ...

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    Childrenswear in the US

    Feb 2019

    Childrenswear continued to outpace both menswear and womenswear in terms of retail current value growth in 2018, as a combination of demographic, macroeconomic and social trends lifted sales in the category. Many people are having children later in ...

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    Footwear in the US

    Feb 2019

    The health and wellness trend, which lifted sales of sportswear in 2018, had the same effect on footwear, as US consumers’ increasing priority of health and fitness fuelled demand for performance, outdoor and sports-inspired footwear and dominated ...

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    Hosiery in the US

    Feb 2019

    Sheer hosiery continued to decline in the US in 2018, as consumer preferences are shifting away from clothing that requires sheer hosiery. Chief amongst the factors affecting this category was the increasing casualisation of workplace dress codes. As...

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    Jeans in the US

    Feb 2019

    The jeans category returned to growth in 2018, after years of decline as a result of the shifting consumer preference towards comfortable athletic bottoms such as leggings and sweatpants amidst the growing athleisure trend. Now, with athleisure ...

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