USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Consumer Credit in the US

    Oct 2018

    The current administration aims to limit the role and scope of the 2010 Dodd-Frank Act, receiving significant support among heavily regulated lenders, which currently seek to expand their consumer base and credit offerings. The new bill reduces ...

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    Consumer Lending in the US

    Oct 2018

    In 2018, consumer lending continued to see value growth, benefiting from strong consumer expenditure and expansive economic policies. The Federal Reserve continues to push for higher interest rates, with two additional rises expected before year-end,...

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    Analgesics in the US

    Oct 2018

    Although the elderly population (defined as aged 65 or above) is growing worldwide, a 2018 report from the US Census Bureau drew renewed attention to the elderly population in the US especially: by the year 2035, adults aged 65 or older will ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in the US

    Oct 2018

    Cough, cold, and allergy (hay fever) remedies maintained its position as the largest category within OTC products in the US in 2018. Despite increased competition from natural remedies, pharmaceutical-based products are still often preferred by ...

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    Dermatologicals in the US

    Oct 2018

    Although dermatologicals saw a positive performance between 2017 and 2018, gains in some categories were partly offset by losses in others, such as antiparasitics/lice (head and body) treatments, vaginal antifungals and nappy (diaper) rash ...

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    Dietary Supplements in the US

    Oct 2018

    In 2018, protein supplements saw the fastest growth within dietary supplements, due to the growing consumer perception that protein is needed in a healthy diet. With more consumers trying to eat more healthily whilst supplementing their diets, ...

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    Digestive Remedies in the US

    Oct 2018

    Sales of digestive remedies in the US continue to be driven by the unhealthy eating habits and increasingly stressful and busy lives of the consumer base. Despite widespread consumer knowledge of the long-term health consequences of an unhealthy ...

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    Eye Care in the US

    Oct 2018

    Prolonged exposure to blue light from digital devices is a growing concern for US consumers. Use of digital devices can lead to eye strain, as well as dry eyes from viewing screens too close for too long, which slows the blink rate and causes tears ...

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    Herbal/Traditional Products in the US

    Oct 2018

    Demand for more natural vitamins and dietary supplements continues to grow in tandem with consumers looking for more natural self-care options that are also locally sourced, non-GMO, organic, vegan, and vegetarian-friendly. Whilst Gen Z and ...

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    NRT Smoking Cessation Aids in the US

    Oct 2018

    Smoking culture is on the decline in the US, with only 14% of the adult population reporting habitual smoking in 2017, down from 19% in 2012. Tobacco products are highly regulated in the US, and smoking restrictions continue to expand, as smoking ...

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    Consumer Health in the US

    Oct 2018

    Consumer health in the US maintained a slow but steady growth trend throughout the review period, with positive growth seen in most categories. Despite increasing maturity, players adapted to changes in consumers’ lifestyles by launching new products...

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    Paediatric Consumer Health in the US

    Oct 2018

    There is a split in how US parents view treating their children, as natural products see growing popularity among parents who want natural, holistic ways to treat their children, but persistent and steady growth is also seen by OTC products that ...

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    Sleep Aids in the US

    Oct 2018

    Sleep aids is one of the fastest growing categories in OTC products, posting close to double-digit growth in both 2017 and 2018. Historically, consumers have been most exposed to sleep aids in the form of additives to either systemic analgesics or ...

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    Sports Nutrition in the US

    Oct 2018

    With the rising number of women getting into fitness, body-building and following the trend “strong is the new skinny”, sports nutrition firms have the opportunity to increase their sales by targeting women. This female interest in fitness has also ...

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    Vitamins in the US

    Oct 2018

    US consumers continue to adopt (or aspire to adopt) healthier lifestyles, whilst shifting their focus from treatment to prevention. This trend is increasingly driven by rising healthcare costs and consumers being more interested in health and ...

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    Wound Care in the US

    Oct 2018

    Vascular disease and diabetes amongst older consumers are key drivers of demand for wound care products. The ageing of the US population, combined with the rising incidence of diabetes, obesity and other chronic diseases, results in the higher ...

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    Weight Management and Wellbeing in the US

    Oct 2018

    Obesity rates continue to rise in the US, and consumers still want to lose weight by trying different diets, such as paleo, keto and flexitarian diets and The Whole30 diet, amongst others. Besides following a diet, consumers are changing their weight...

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    Car Rental (Destination) in the US

    Sep 2018

    Since emerging strongly in 2010, ridesharing has had a major impact on leisure car rental in the US. At the end of the review period, ridesharing was still eroding demand for car rental. In particular, corporations are becoming more willing to accept...

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    Airlines in the US

    Sep 2018

    After three straight years of declines in average airfares, 2018 saw prices begin to inch upwards again, with more significant fare hikes expected towards the end of the year. The principal reason for these increases in average airfares is the ...

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    Lodging in the US

    Sep 2018

    Although hotels in the US recorded strong positive growth again in 2018, growth in average daily room rates (ADR) and revenue per available room (RevPAR) was slower than in previous years. Among the reasons cited by industry sources for these trends ...

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