USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Analgesics in the US

    Oct 2019

    Although the elderly population (defined as aged 65 or above) is growing worldwide, a 2018 report from the US Census Bureau drew renewed attention to the elderly population in the US especially: by the year 2035, adults aged 65 or older will ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in the US

    Oct 2019

    Cough, cold, and allergy (hay fever) remedies maintained its position as the largest category within OTC products in the US in 2019. Despite increased competition from natural remedies, pharmaceutical-based products are still often preferred by ...

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    Dermatologicals in the US

    Oct 2019

    Although dermatologicals saw positive performance between 2018 and 2019, gains in some subcategories were partly offset by losses in others, such as medicated shampoos, hair loss treatments, and antiparasitics/lice (head and body) treatments. Within ...

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    Dietary Supplements in the US

    Oct 2019

    In 2019, combination dietary supplements showed another year of growing demand, mainly stemming from the increasing variety of specialised combinations targeted for a specific function such as beauty, brain health or immunity. Combination dietary ...

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    Digestive Remedies in the US

    Oct 2019

    Sales of digestive remedies in the US continue to be driven by the unhealthy eating habits and increasingly stressful and busy lives of the consumer base. Despite widespread consumer knowledge of the long-term health consequences of an unhealthy ...

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    Eye Care in the US

    Oct 2019

    Modern, busy lifestyles in the US have developed to the point where consumers are facing increasing amounts of blue light emission from digital devices. With prolonged viewing time, symptoms of eye strain, dry eyes, and other chronic eye conditions ...

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    Herbal/Traditional Products in the US

    Oct 2019

    Consumer preference for natural products has continued to drive demand in the herbal/traditional space of consumer health. A combination of consumers favouring naturally derived options over synthetic or chemical ones and the growing prominence of ...

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    NRT Smoking Cessation Aids in the US

    Oct 2019

    In 2019, the overall market for NRT smoking cessation aids in the US continued its slowdown over the past five years. With little product innovation coming in 2019, NRT products remain largely unchanged with its three dominating variations, gum, ...

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    Consumer Health in the US

    Oct 2019

    Consumers in the US are looking more and more for consumer health products that can be integrated into a healthy lifestyle. As consumers grow increasingly aware of the benefits of healthy eating, exercise, and self-care practices, they seek out ...

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    Paediatric Consumer Health in the US

    Oct 2019

    There’s a split in how US parents view treating their children, as natural products see growing popularity from parents who want natural, holistic ways to treat their children, but persistent and steady growth from OTC products that parents know and ...

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    Sleep Aids in the US

    Oct 2019

    In 2019, sleep aids in the US maintained strong growth carrying over from a successful 2018 featuring double-digit growth. Sleeplessness and insomnia continue to be key health concerns for many Americans. In 2014, the CDC published a study indicating...

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    Sports Nutrition in the US

    Oct 2019

    As a growing number of US consumers begin to engage with fitness and sports nutrition products, sports protein RTDs have seen increased demand as a convenient way to deliver supplemental protein for active lifestyles. For consumers that are new to ...

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    Vitamins in the US

    Oct 2019

    As the trend of wellness continues to manifest in the US, consumers are opting for healthier lifestyles and engaging with activities that aid that mission. In maintaining a certain level of health over a longer period of time, prevention of both ...

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    Weight Management and Wellbeing in the US

    Oct 2019

    Meal replacements have seen increasing popularity in the US due to the shift in consumer attitudes towards weight loss and overall wellbeing. Historically, meal replacement products have been targeted towards consumers aiming to limit caloric intake ...

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    Wound Care in the US

    Oct 2019

    In 2019, the US wound care market maintained steady growth similar to years prior. As the US population continues to age with baby boomers entering their elder years, this demographic will be key in wound care demand for the near future. Ageing and ...

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    Country Profile

    Country Profile

    USA: Country Profile

    Sep 2019

    The US economy will moderate slightly in 2019. Economic growth is slowing as fiscal policy becomes less supportive, and headwinds from a weaker global outlook, as well as trade and political uncertainties, weigh on activity. The labour market remains...

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    Strategy Briefing

    Strategy Briefing

    US Economic Outlook: H2 2019 Growing Downside Risks Despite Robust Consumer Spending Growth

    Sep 2019

    The US economy has continued to grow faster than its long-term trend in 2019. Strong labour markets are sustaining robust consumer disposable income and spending growth rates. However, the worsening global trade outlook and escalating trade tensions ...

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    Car Rental (Destination) in the US

    Aug 2019

    As the nature of car ownership changes, so too does the market for business and leisure car rentals. Owning a car is becoming less desirable for a variety of reasons, while the demand for alternative transportation options is thriving. Ride-sharing ...

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    Airlines in the US

    Aug 2019

    Most workers for major US airlines (Delta being the exception) are represented by labour unions and collectively negotiate salaries, benefits and other employment contract issues through this representation. Pressure to renegotiate labour contracts ...

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    Lodging in the US

    Aug 2019

    Large hotel brands continue to acquire smaller companies and further consolidate the lodging industry in the US and globally. Consolidation has led to a diversification of brand offerings within large companies. Several companies previously seen as ...

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