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USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

USA StatisticsConsumer Lifestyles in the USAUSA Country Briefings

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    Global Recovery Tracker: Q2 2021

    Jun 2021

    The global economic outlook continues to improve in Q2 2021, though a two-speed recovery is taking shape as developed economies are set to bounce back quicker while the slow vaccine rollout in developing countries is delaying their recovery. The main...

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    Home and Garden in the US

    Jun 2021

    Overall, home and garden experienced positive constant value sales growth in 2020 as a result of the growing focus on the importance of the home. During the COVID-19 lockdowns, consumers largely kept social activities and work at home for a prolonged...

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    Homewares in the US

    Jun 2021

    Home seclusion and flexible working arrangements led to a surge in interest in cooking and baking in the US, fuelling sales of kitchen products, especially stove top cookware and bakeware, as consumers explored new recipes and cooking methods. During...

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    Home Furnishings in the US

    Jun 2021

    Despite the closure of homewares and home furnishing stores in Q2 and part of Q3 2020, home furnishing saw strong demand from consumers who wanted to invest in their personal spaces. As consumers spent more time at home, there was a greater desire ...

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    Home Improvement in the US

    Jun 2021

    Home improvement benefitted greatly from the designation of home improvement and gardening stores as essential businesses. Because these retailers were still open when many other stores were closed, home improvements saw an increase in value sales in...

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    Gardening in the US

    Jun 2021

    Stay-at-home orders and remote work during COVID-19 have led many Americans to spend time at home in 2020 and sparked an interest in gardening. Gardening became a popular activity that allowed households to be outdoors, get exercise, and keep busy. ...

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    Mobility in the US

    Jun 2021

    Private cars represent the dominant mode of transport in the US, although the outbreak of COVID-19 constrained some of the demand for new vehicles in 2020. However, electric vehicles are set to continue to perform well, although electric car adoption...

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    Spirits in the US

    May 2021

    The mass closure of public venues like bars and restaurants triggered a major shift in how spirits are consumed in the US. The home became the focal point of consumption as on-trade sales plummeted. However, strong growth in sales in a variety of ...

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    Alcoholic Drinks in the US

    May 2021

    COVID-19 has had a profound impact on the US alcoholic drinks industry, shaping how much Americans spend on alcohol as well as where they consume it and which products they choose. Government-enforced lockdowns as well as voluntarily undertaken ...

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    Wine in the US

    May 2021

    Restaurant and bar sales are a significant component of wine sales in the US and their decline in 2020 meant the overall wine category was seeing decreasing sales, despite the off-trade recording positive growth. US on-trade locations fluctuated ...

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    Beer in the US

    May 2021

    Domestic light beers such as Bud Light, Miller Lite and Coors Light account for the biggest shares of beer sales in the US. The large size of the domestic light beers category also means that it has seen stagnant growth due to maturity, especially ...

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    Rtds in the US

    May 2021

    Spirit-based RTDs have continued to perform well due to the growing canned cocktails trend. Consumer desire for convenience and love of premium craft cocktails see canned cocktails well positioned for further growth. The more affordable price point ...

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    Cider/Perry in the US

    May 2021

    Much of the cider/perry category performance is dependent on the Angry Orchard brand, which has retained a majority share for many years, accounting for more than half of total volume sales. Angry Orchard’s dominance has overshadowed the success of ...

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    Digital Disruptors: The Global Competitive Landscape of Shared Mobility Services

    May 2021

    Despite the shared mobility industry’s 30% drop in gross bookings in 2020 due to the COVID-19 pandemic, it is expected to rebound, doubling its market size over 2020-2025 in real terms. Some of the key future trends in the industry include the ...

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    Households: The US

    May 2021

    In 2020, the US was predominantly an urban country and the country’s urbanisation process is set to continue over the long run. The COVID-19 pandemic hindered economic and labour market development, exacerbating income inequality. Nevertheless, ...

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    World Market for Mobility

    May 2021

    COVID-19 led to global automotive sales plummeting by 16% in 2020, as lockdowns curtailed business and consumer activity. Passenger vehicle sales will, however, recover and grow by 28% over 2020-2025. Shared mobility was also squeezed, with gross ...

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    E-Commerce (Goods and Services) in the US

    May 2021

    After years of robust growth, e-commerce adoption was pushed to entirely new heights during the COVID-19 pandemic in 2020. Consumers under stay-at-home orders largely shifted their spending behaviour online, while businesses scrambled to accommodate ...

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    Digital Landscape in the US

    May 2021

    The rollout of 5G services in the US has been steady, if not rapid. The dizzying speeds that come with the technology have the capacity to change digital life for consumers and businesses alike. As such, telecommunications giants such as AT&T and ...

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    Digital Consumer in the US

    May 2021

    Facing an increasingly fragmented market in the digital wallets space, major credit card networks have come together to launch a unified offering: Click to Pay. Prior to 2020, several leading networks operated their own systems. Visa Checkout, ...

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    Sun Care in the US

    Apr 2021

    Efforts to slow the spread of COVID-19 drastically limited opportunities to travel, as many popular vacation destinations outside the US placed restrictions or prerequisites on travellers coming into the country. With non-essential travel also ...

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