USA

As US consumers, and millennials especially, prioritise spending on memorable experiences over material goods, bags and luggage is benefitting from the shift as consumers require new bags for increasingly frequent local and distant outings. Duffel ...

Driven largely by fine jewellery, jewellery registered strong growth in both retail value and volume sales in the US throughout 2018 and 2019. Bucking the trend towards spending on goods over experiences, consumers increasingly purchased fine ...

Personal accessories in the US recorded strong growth in 2019. Bags and luggage sales continued to grow as consumers’ penchant for experiences coupled with an increase in affordable travel options lifted demand for travel bags like luggage and duffel...

After years of continuous declines, traditional watches saw flat sales growth in retail value sales terms in 2019 as sales of high mechanical watches lifted the overall watches category in the US. While the overall watches category continued to ...

Writing instruments experienced flat sales growth in current value terms and a decline in retail volume terms in 2019 as the ubiquity of digital devices continued to impact demand. Sales of colouring products, as well as markers and highlighters, ...

US beer drinkers have long stood out amongst their counterparts in other developed markets for their reticence to embrace low and non-alcohol products. This was rooted both in its reputation for a poor taste and quality, and for its association with ...

Cider saw unexpected success in 2018, because of regional and craft brands, and Angry Orchard Rosé. There seems to be no in-between for Angry Orchard – year-on-year the brand has experienced intense highs and lows. It seemed that the brand was on its...

While alcoholic drinks posted growth in total current value terms in the US in 2018, and slightly above its performance in the previous year, it continued to decline in total volume terms. The overall decline in total volume terms was due to falling ...

The most excitement in US spirits is found in tequila/mezcal, which is the fastest growing major product category. Premiumisation efforts have been quite successful, and many consumers are now reaching for higher-priced brands such as Casamigos and ...

Sparkling wine and still rosé wine continued to drive growth in wine in 2018. Although they still account for small shares, their volume and value growth rates continue to exceed those of still light grape wine. Prosecco and sparkling rosé in ...

This report introduces Euromonitor International’s Country Risk Index as a tool for comparing macroeconomic risks across countries. The Country Risk Index provides an estimate of the expected decline in income levels or market sizes under adverse ...

This report introduces Euromonitor International’s Global Risk Index (GRI). The GRI measures the expected global GDP impact of a risk scenario when the global economy is hit by negative shocks. It allows multinational organisations to rank and ...

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

Contact lenses and solutions experienced strong growth in both current value and volume terms in 2019 as both product innovations and an increasing concern for eye health among US consumers drove demand. As consumers of all ages become increasingly ...

Eyewear in the US saw its second consecutive year of growth in 2019, as the prevalence of digital eye strain and consumers’ increasing prioritisation of health and wellness continued to drive sales of contact lenses, spectacles and sunglasses. With ...

For the second year in a row, spectacles enjoyed growth in 2019, as consumers’ increasing knowledge of and concern for eye health drove sales of readymade reading glasses, spectacle lenses and spectacle frames. With the ubiquity of digital devices as...

Sunglasses recorded strong growth again in 2019 as an increasing concern for eye health among consumers continued to lift demand for protective eyewear. As consumers in the US spend more time outdoors in line with the global health and wellness ...

There has been increasing concern about the continued distribution of menthol cigarettes. Menthol cigarettes have been gaining volume share, whilst regular cigarettes have seen their share decline. The main concern originates from the consumer ...

Cigars and cigarillos achieved a strong increase in 2018, on top of years of continued steady growth. Cigars and cigarillos are enjoying success due to falling rates of cigarette smoking. As cigarette prices rise, many consumers switch to economy ...

Tobacco saw an increase in current value terms in 2018. Cigarettes saw a decline in volume sales and a slight increase in current value sales, as US consumers slowly continued to reduce their consumption, whilst producers increased prices to maintain...