USA

After years of robust growth, e-commerce adoption was pushed to entirely new heights during the COVID-19 pandemic in 2020. Consumers under stay-at-home orders largely shifted their spending behaviour online, while businesses scrambled to accommodate ...

The rollout of 5G services in the US has been steady, if not rapid. The dizzying speeds that come with the technology have the capacity to change digital life for consumers and businesses alike. As such, telecommunications giants such as AT&T and ...

Facing an increasingly fragmented market in the digital wallets space, major credit card networks have come together to launch a unified offering: Click to Pay. Prior to 2020, several leading networks operated their own systems. Visa Checkout, ...

Efforts to slow the spread of COVID-19 drastically limited opportunities to travel, as many popular vacation destinations outside the US placed restrictions or prerequisites on travellers coming into the country. With non-essential travel also ...

The COVID-19 pandemic halted years of modest growth in the US beauty and personal care industry, resulting in declines for the first time since 2009, in current terms. Although the industry was optimistic in Q1 2020, steep declines in Q2 and Q3 ...

Botanicals continue to trend upward in US skin care, made even more popular due to their close association to “naturals” and having antibacterial, anti-inflammation, anti-dulling, anti-ageing or immunity-boosting properties. Propolis, aloe vera, ...

Amid heightened sensitivity towards cleanliness during the pandemic, beauty categories focused on personal care and hygiene saw growth in 2020. Among all the baby and child-specific products, hair care, toiletries and wipes had notable performances, ...

Fragrances has been one of the worst beauty category casualties of the pandemic in the US, with an expected half a billion USD loss in 2020. Premium women’s fragrances made up almost half of the absolute value loss in 2020, which is expected given ...

Coming into 2020, the men’s grooming market in the US had experienced 10 years of positive growth due to an expanding grooming routine among male consumers, namely in toiletries such as bath and shower, skin care and deodorants. However, with the ...

While a traditional staple in oral care routines, mouthwashes has seen its growth cool off in recent years due to lack of product development in the category. However, COVID-19 has provided a strong boost to its leading player, Listerine, amid ...

The deodorants category suffered in 2020 as the COVID-19 pandemic reduced much of the need for antiperspirants and body odour removal among consumers. The increasingly home-bound lifestyles that US consumers found themselves living during the ...

Store closures and a growing laundry list of “clean” and “’no-no” ingredients made it difficult for the average hair care consumer to pinpoint a product online that is just right for them. While in previous years, consumers could flag down one of the...

Of the many alterations in consumer spending caused by COVID-19, the rapid surge in demand for preventative health and hygiene products stands out within consumer packaged goods. While products such as hand soaps and hand sanitisers saw a spike in ...

Premium beauty and personal care in the US registered an absolute value loss of USD4.2 billion in 2020, weighed down by beauty specialist retailer and department store closures, tightened consumer spending as a result of job insecurity or ...

Unlike many other female-focused beauty and personal categories such as skin care and colour cosmetics, that suffered in 2020 due to COVID-19, depilatories and other forms of at-home hair removal performed well in this challenging year. At the onset ...

Historically, nail products was the worst-performing colour cosmetics category in the US. Historic demand was weighed down by consumers’ belief that nail products might damage nail health due to frequent polishing and chemical ingredients. However, ...

As a result of COVID-19’s immense impact on consumer health in 2020, demand for affordable hygiene products in beauty and personal care increased to historic levels. Categories such as liquid soap, hand sanitiser and body washes all uniquely ...

Other pet food is set to maintain solid retail volume and current value growth in 2021, with just slightly slower rates of growth than those seen in 2020. More people have looked to pets for companionship during COVID-19, as more time spent at home ...

After a dynamic year in 2020, cat food is expected to continue to perform well in 2021, due to another year of strong growth in the cat population. As people spent more time at home due to COVID-19, pet adoptions were on the rise in both these years....

Overall pet care saw dynamic current value growth in the US in 2020, whilst a strong although slightly slower increase is expected in 2021. Unlike in many other fmcg markets, COVID-19 has actually had a slight positive impact on sales of pet care ...