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Learn moreUSA StatisticsConsumer Lifestyles in the USAUSA Country Briefings
Country Report
Feb 2021
Home hygiene became a priority in 2020, as consumers focused on preventing the spread of the COVID-19 virus. The US Centers for Disease Control and Prevention (CDC) recommended frequently cleaning and disinfecting surfaces to mitigate the spread of ...
Country Report
Feb 2021
Polishes saw declines in both current value and volume terms in 2020. US consumers focused their attention on purchasing cleaning products for surfaces and products with antibacterial properties, and polishes were less of a priority. Most polishes ...
Country Report
Feb 2021
Air care saw strong growth in both volume and current value terms in 2020. As US consumers spent more time at home due to COVID-19, they looked to create a comfortable atmosphere, which became very important as they sought to destress during the ...
Country Report
Feb 2021
After years of current value decline, bleach saw a surge in demand and double-digit growth in 2020. Consumers were looking for their households to be as germ-free as possible due to COVID-19, and bleach is reputed to be a strong disinfectant. Bleach ...
Country Report
Feb 2021
Although laundry care was influenced to a lesser extent by COVID-19 compared with other more hygiene-oriented product categories, it saw strong organic volume growth as consumers found themselves staying at home more and cleaning more frequently. ...
Country Report
Feb 2021
Toilet care saw stronger growth in 2020 as a result of the COVID-19 crisis. Official sources such as the CDC emphasised the importance of cleaning areas where germs are more likely to spread, such as toilets and kitchens. Moreover, the fact that ...
Country Report
Feb 2021
Surface care saw demand surge due to the COVID-19 crisis in 2020. Hygiene-consciousness increased as consumers became concerned about the ways that the virus could be transmitted. One of the recommendations from the US Centers for Disease Control and...
Country Report
Feb 2021
At the height of COVID-19, many consumers were confined to their homes, whilst the forced closure of consumer foodservice outlets resulted in a rise in home cooking and food delivery. Growth in home cooking strongly benefited sales of dishwashing ...
Country Report
Feb 2021
Home insecticides saw slow current value growth in 2020, as the category was only marginally positively affected by the COVID-19 pandemic, and existing trends continued. While home seclusion led consumers to spend more time at home, which positively ...
Country Report
Feb 2021
As in other foodservice channels, online and mobile orders were much more prominent in cafés during the pandemic. However, in contrast to other types, particularly full-service restaurants and bars/pubs, cafés and specialist coffee and tea shops were...
Country Report
Feb 2021
The Coronavirus (COVID-19) pandemic has had a devastating impact on consumer foodservice in the US. In April 2020 alone, foodservice lost millions of jobs, making it the most impacted industry in terms of job losses during the crisis. The impact of ...
Country Report
Feb 2021
Coronavirus (COVID-19) has decimated large parts of consumer foodservice in the US, but its impact on limited-service restaurants has been comparatively light. Several factors worked in the favour of limited-service restaurants in 2020 to prevent ...
Country Report
Feb 2021
Foodservice outlets located in travel hubs, most notably airports, are typically high-earners for foodservice companies. Many foodservice outlets in airport locations tend to post per outlet sales that are several times higher than their standalone ...
Country Report
Feb 2021
A significant portion of street stalls/kiosks consists of food trucks and street vendors that primarily operate in urban environments with ample foot traffic. In light of the Coronavirus (COVID-19) pandemic, nationwide lockdowns, expanded ...
Country Report
Feb 2021
In 2020, outlet location was a significant determinant of foodservice performance and the ability to maintain marginal sales while facing dining restrictions and new safety regulations. The importance of the location factor was even more pronounced ...
Country Report
Feb 2021
As lockdown measures limited consumers’ ability to eat-in for much of 2020, operators relied on delivery and takeaway sales to offset some losses. The ability to survive through 2020 was highly dependent on the ability of operators to quickly ...
Country Report
Feb 2021
Apparel accessories saw the sudden drop in sales due to the impact of COVID-19. Formal accessories such as belts and ties saw the most significantly sales decline in 2020. The cancellations of events - such as weddings, proms, graduations, business ...
Country Report
Feb 2021
The apparel and footwear industry was among the worst hit by the COVID-19 pandemic. A surge in the number of coronavirus cases as well as economic uncertainty caused a sudden drop in consumer confidence and quickly deprioritised non-essential ...
Country Report
Feb 2021
Sportswear sales slumped since the COVID-19 lockdown started. Sales through store-based retailing experienced a steep decline as these stores are temporarily closed and operated at reduced hours. Also, they were hurt by declining store traffic ...
Country Report
Feb 2021
Jeans sales have fallen sharply during the coronavirus crisis. In-store retail sales recorded a significant decline, as specialist retailers and department stores temporarily closed stores and reduced operating hours during pandemic-related ...
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