USA

US consumers have one of the highest levels of per capita gross income and consumer expenditure among developed economies, and their discretionary spending power continues to rise gradually. However, the income gap remains high, resulting in market ...

The US economy will moderate slightly in 2019. Economic growth is slowing as fiscal policy becomes less supportive, and headwinds from a weaker global outlook, as well as trade and political uncertainties, weigh on activity. The labour market remains...

Similarly to dog food, the distribution of cat food has seen a strong swing towards internet retailing. The channel increased its value share rapidly in the last two years of the review period, overtaking pet superstores in 2019 to become the ...

The pet humanisation trend has been prevalent in the US for a long time, with households in urban areas in particular treating their dogs as a member of the family. Previously, this trend has often benefited indulgent dog food options, including ...

Competition for the attention of children is more intense than ever. The dramatic evolution of technology has resulted in many children playing with smartphones, tablets and other types of electronic entertainment at ever younger ages. In fact, some ...

Pet care continued to see strong growth in both current value and retail volume terms in 2019, backed by strong economic growth in the US. Pet humanisation is having a growing influence on the market, with consumers increasingly treating their pets ...

The pet humanisation trend is having a big impact on pet products in the US, with companies providing increasingly innovative products as owners seek to provide greater comfort and care for pets. Human living trends are notably having a growing ...

The landscaping industry continued its strong performance in 2018. However, this did not lead Do-It-Yourself (DIY) to suffer; on the contrary, gardening increased consistently in current value terms from 2016. This indicates that consumers in the US ...

Several household shifts in the US shaped and drove growth in homewares in 2018. One of the most important factors was the dynamic between different types of households. Single-person households and households without children grew the fastest in ...

Consumers in the US switched to hard surfaces over the last few years. This is important, as it affects the way consumers clean. This has already been seen, with consumers switching to multipurpose cleaners and all-purpose cleaning wipes; both ...

In 2018, homewares continued to be shaped by consumers’ lifestyles. Along with booming consciousness of healthy eating, the trend of customising recipes has become popular, impacting the way consumers prepare food and eat. Cooking or baking at home ...

During 2018, the US economy continued to grow and recover. Rising incomes and higher disposable incomes, combined with growth in the housing market, allowed home and garden to sustain a positive performance for a ninth consecutive year in current ...

US businesses benefit from a low regulatory burden and advanced technology, leading to superior rankings for the business environment. A highly educated workforce and flexible labour market are also appealing. However, low unemployment is likely to ...

In 2018, baby and child-specific products saw continued demand for products featuring natural and organic ingredients. Similar to other personal care categories, growing demand for natural products stemmed from the added benefits of organic ...

In 2018, sustainability remained a priority in bath and shower. Due to concerns about waste production and recyclability in the US, brands are investing in product and packaging innovations that suit new consumer tastes and also have a smaller ...

Growth in overall colour cosmetics began decelerating from mid-2018, after years of steep increases since 2013. Several factors contributed to the slowdown: heavy purchasers of cosmetics bought fewer items; consumers switched to skin care products as...

Research into the negative health effects of antiperspirants on body temperature and aluminium on renal function and Alzheimer’s disease is contributing to a niche but growing segment of higher-priced natural and organic deodorants, specifically in ...

The evident shift of women in the US to consuming fewer razors and blades continued in 2018. Similar to the trend taking place in men’s razors and blades, relaxed social norms and female tolerance of body hair has brought down sales in the category. ...

Continuing from previous years, niche and artisanal fragrances stood out in 2018 for meeting new consumer tastes, such as personalised beauty. Powered by millennials and gen Z consumers, niche fragrances, or those produced by smaller fragrance ...

Growth in hair care in the US is largely driven by the healthy living movement, as consumers are becoming more health-conscious and looking for products that are better for them. They are looking to embrace their natural hair, reducing the usage of ...