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USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Mobile Phones in the US

    Sep 2020

    Demand for smartphones in the US was already declining prior to the emergence of COVID-19 in 2020, due to the high penetration in local households and increasing unit prices towards the end of the review period. This slowed the habit of upgrading to ...

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    Wearable Electronics in the US

    Sep 2020

    Wearable electronics remained the strongest performing consumer electronics category in the US going into 2020, as a continuation of a trend witnessed towards the end of the review period, and driven by the larger and more dynamic area of smart ...

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    Home Audio and Cinema in the US

    Sep 2020

    The emergence of COVID-19, resulting in financial concerns for many Americans only served to further expose weaknesses already present within home audio and cinema. Despite the number of local consumers spending greater amounts of time at home during...

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    Home Video in the US

    Sep 2020

    After years of LCD TVs (the largest volume category within home video) being dominated by ever expanding screen sizes, smaller models recorded a resurgence in the US due to the pandemic. With the implementation of stay-at-home orders and health and ...

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    In-Car Entertainment in the US

    Sep 2020

    The emergence of COVID-19 in the US, ensuing lockdowns and financial instability amongst many Americans in 2020, only served to expose trends that were already evident within in-car entertainment, resulting in stronger retail volume declines for all ...

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    Computers and Peripherals in the US

    Sep 2020

    In light of the economic situation presented by COVID-19 in the US, retail sales of computers and peripherals suffered overall in Q2. Categories that were already in decline struggled the most as local consumers had all the more reason to shun ...

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    Portable Players in the US

    Sep 2020

    Portable players experienced declining demand in Q2 2020 as price-sensitive local consumers curbed their expenditure on discretionary items as the pandemic emerged, and economic instability set in. However, whilst this scenario served to exacerbate a...

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    Consumer Electronics in the US

    Sep 2020

    The COVID-19 pandemic has not been kind to consumer electronics in the US. The majority of categories had already been struggling prior to the onset of the global economic recession caused by the spread of the disease, with negative factors ...

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    Imaging Devices in the US

    Sep 2020

    The trend of smartphones replacing digital cameras in the US continued in 2020 resulting in further declining demand, a trend that is expected to continue over the forecast period, due to the high penetration of these multi-purpose and convenient ...

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    Car Rental (Destination) in the US

    Sep 2020

    COVID-19 drove demand for rental cars to record lows and has forced the industry to respond with some of its most drastic cuts ever. Demand for car rentals never fell as low as for air travel, largely due to the ease of social distancing in a car. ...

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    Lodging in the US

    Sep 2020

    Hotels across all categories have felt the full force of COVID-19 and its impact on the travel industry. With group and business travel curbed from the outset of the crisis, the luxury/upscale category suffered enormous declines. At the height of ...

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    Tourism Flows in the US

    Sep 2020

    As the COVID-19 pandemic spread throughout the world in early 2020, the negative shocks to the travel industry were both swift and widespread. And although the pandemic is still playing out at the time of writing, and any meaningful conclusion ...

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    Online Travel Sales and Intermediaries in the US

    Sep 2020

    As COVID-19 swept across the globe in early 2020, travel intermediaries were subjected to historic levels of trip cancellations as travel restrictions were introduced and vacations were cancelled. In addition to inflicting significant financial ...

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    Airlines in the US

    Sep 2020

    Under the CARES Act, US airlines received USD50 billion from the federal government in exchange for meeting minimum service requirements and not laying off any staff through 30 September 2020. Airline executives have made it clear that they will have...

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    Travel in the US

    Sep 2020

    The impact of COVID-19 on the travel industry in the US has been swift and widespread. Airlines, car rental agencies and hotels have all seen vast reductions in bookings and revenue in 2020, as have the intermediaries that connect businesses with ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q3 2020

    Sep 2020

    In Q3 2020, global economic activity levels remain significantly below normal. Under the baseline forecast the global economy is headed for the worst global recession since the great depression of the 1930s, with global output set to contract by 3-6%...

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    Alcoholic Drinks in the US

    Sep 2020

    Major stockpiling took place in the early stages of the pandemic as consumers prepared for a lockdown. This resulted in a boost to off-trade sales in every alcoholic drinks category. In particular, larger pack sizes for spirits and wine, and large ...

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    Beer in the US

    Sep 2020

    Domestic light beers such as Bud Light, Miller Lite and Coors Light hold the biggest shares in the sales of beer in the US. As health and wellness trends sweep the beverage landscape, one would think that lower-calorie and lower-carb beer brands ...

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    Cider/Perry in the US

    Sep 2020

    Largely due to the success of various rosé-flavoured ciders, cider/perry experienced significant growth in 2018. As the leading brand within the category, Angry Orchard was the rosé trendsetter. After launching its rosé cider in 2018, many other ...

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    Spirits in the US

    Sep 2020

    American spirits consumers were increasingly opting for higher-end products across the various spirits categories in 2019. All major areas of spirits were seeing attempts at premiumisation, although the degree to which they were successful varied. ...

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