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USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    Free From in the US

    Feb 2020

    Perhaps without parallel, free from meat packaged food products have been the dominant focal point of the industry in recent years, seemingly attracting more attention and enthusiasm from consumers and manufacturers alike than any other segment of ...

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    Naturally Healthy Beverages in the US

    Feb 2020

    The ability of juice to diversify with new superfruit additions has long propelled naturally healthy 100% variants. That momentum seems to be slowing however in 2018 as year on year growth did not equal the performance seen in previous years. While ...

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    Naturally Healthy Packaged Food in the US

    Feb 2020

    Along with the rise of snacking in the US has been the growing desire among consumers to reduce artificial ingredients in their diets. We have seen a growing number of brands touting simple ingredient lists that make shoppers feel comfortable ...

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    Health and Wellness in the US

    Feb 2020

    2019 saw health and wellness trends take hold in a larger than ever group of food and beverage categories. The domination of animal products across categories is just one example of the democratisation of a trend once relegated to premium products ...

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    Organic Beverages in the US

    Feb 2020

    The organic segment is alive and well within hot tea, seeing some of the highest growth. While organic alternatives have lessened in significance across other drink categories, with the exception of juice, the segment has emerged as a significant ...

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    Organic Packaged Food in the US

    Feb 2020

    Organic chocolate products differ from many conventional chocolate products in that they are often not viewed as indulgence items. The notion that chocolate provides a variety of health benefits is becoming more mainstream, and many of the consumers ...

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    Fortified/Functional Packaged Food in the US

    Feb 2020

    Protein fortification has become commonplace in many categories throughout packaged food. While products such as protein fortified sweet biscuits and snack bars have proven successful, protein fortified pasta has struggled for a number of years. Even...

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    Better For You Packaged Food in the US

    Feb 2020

    Sugar consumption has been a main point of concern for many years when it comes to diet and nutrition. When it comes to indulgent products, some consumers choose to avoid traditionally high-sugar products, and others seek out reduced sugar or ...

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    Fortified/Functional Beverages in the US

    Feb 2020

    Functional bottled water has been one of the fastest growing subcategories within bottled water. The segment has seen a lot of expansion, with new brands entering the market offering innovative approaches to hydration and functionality. New product ...

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    Better For You Beverages in the US

    Feb 2020

    In general, lower-sugar products are outperforming their higher-sugar counterparts. On the other hand, reduced sugar products have not fared as well due to the negative reputation of artificial sweeteners and their long-term health effects. However, ...

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    Fresh Food in the US

    Feb 2020

    Fresh food returned to recording positive growth in total volume terms in 2019 after the decline registered a year earlier. The year-earlier performance had been strongly influenced by a major decline in institutional volume sales, with the retail ...

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    Pulses in the US

    Feb 2020

    Only a small percentage of the population in the US are vegan or vegetarian, but there was a growing trend towards pursuing a so-called flexitarian diet at the end of the review period. A flexitarian diet is seen to have multiple benefits, including ...

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    Nuts in the US

    Feb 2020

    In spite of a high fat content, nuts are seen as a great natural snacking option as well as increasingly being used in home-cooked and foodservice dishes. Most nuts are high in monounsaturated fats, which are believed to be healthy for the heart as ...

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    Meat in the US

    Feb 2020

    Fresh meat continued to grow in total volume terms in 2019. A major factor behind this growth was the consumer desire to add more protein into their diets. Many diet trends in the US call for a reduced carbohydrate intake and an increased intake of ...

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    Starchy Roots in the US

    Feb 2020

    Starchy roots are currently being hurt by a trend towards carbohydrate avoidance. Potatoes are being viewed by some consumers as “empty calories” and lacking in nutrients, which has been a major factor in the declining sales in recent years. Potatoes...

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    Fish and Seafood in the US

    Feb 2020

    Like meat, fish and seafood has benefited from the growing demand for protein-rich diets. However, for some consumers it is also seen as a healthier option to meat, with it containing less cholesterol and saturated fat. Consumers have become more ...

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    Sugar and Sweeteners in the US

    Feb 2020

    The US has one of the highest obesity rates in the world as well as a high prevalence of diabetes, with this being partly linked to an excessive consumption of sugar. As the health and wellness trend has developed in the US, consumers have become ...

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    Fruits in the US

    Feb 2020

    Fruit, known for its healthy properties, with many countries trying to persuade its citizens to eat their “five a day” portions of fruit and vegetables, is currently being demonised to an extent in certain quarters in the US because of its sugar ...

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    Vegetables in the US

    Feb 2020

    Consumers recognise fresh vegetables as a vitally important component of a balanced diet, which is helping to drive sales of these products. With health and wellness also currently an overarching theme in food products, vegetables are benefiting ...

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    Eggs in the US

    Feb 2020

    Eggs continue to record steady growth in demand in 2019. The category has benefited from multiple factors, including the trend towards protein-rich diets, the versatility of eggs, their relatively easy cooking, consumers familiarity with them and ...

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