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USA

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.

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    USA: Country Profile

    Dec 2019

    The US economy will moderate slightly in 2019. Economic growth is slowing as fiscal policy becomes less supportive, and headwinds from a weaker global outlook, as well as trade and political uncertainties, weigh on activity. The labour market remains...

    US$150
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    Country Report

    Country Report

    Packaged Food in the US

    Dec 2019

    Catering to modern consumers can be a challenging task for packaged food players. For manufacturers and retailers, pressure to adapt and innovate comes in the form of changing dietary preferences, shifting ethical beliefs, the desire for new and ...

    US$7,150
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    Country Report

    Country Report

    Soft Drinks in the US

    Dec 2019

    On the whole, soft drinks in the US are headed towards a healthier and more functional future. Consumers usually reach for a bottled or canned soft drink out of convenience. With the rise of fitness culture, and with younger consumers growing ...

    US$2,100
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    Country Report

    Country Report

    Carbonates in the US

    Dec 2019

    Among persistent volume declines, carbonates is beginning to resemble other categories fated for a slow and consistent decline. Soda has faced negative public opinion due to the health concerns associated with the drink’s high sugar and low ...

    US$990
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    Country Report

    Country Report

    Sports Drinks in the US

    Dec 2019

    Reduced sugar sports drinks has seen unexpected success over the review period. Until recently, reduced sugar sports drinks had been lagging behind. The artificial sweeteners within the drinks have been facing wide consumer scepticism. Reduced sugar ...

    US$990
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    Country Report

    Country Report

    Concentrates in the US

    Dec 2019

    Liquid concentrates have seen a surprising return to growth. The growth is led by Mio, SodaStream and private label brands. Functionality trends seem to be leaving few categories behind. Both Mio and the growing private label segment have been ...

    US$990
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    Country Report

    Country Report

    Energy Drinks in the US

    Dec 2019

    The energy drinks category continues to diversify with new product launches and the expansion of use occasions through innovation. One of the most sought-after functional beverage benefits is energy. This has assured the energy drinks category’s ...

    US$990
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    Country Report

    Country Report

    Bottled Water in the US

    Dec 2019

    As the most popular soft drinks category, bottled water has faced the harshest criticism in regard to sustainability concerns over its sourcing and packaging. To counteract this reputation, more and more brands are beginning to shift to canned ...

    US$990
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    Country Report

    Country Report

    Juice in the US

    Dec 2019

    Long-declining juice drinks saw growth in value sales in 2019 thanks to the notable performance of the Bai brand. While the overall category continues to be dogged by health and wellness trends which favour waters, juice drink brands which contain ...

    US$990
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    Country Report

    Country Report

    RTD Tea in the US

    Dec 2019

    The carbonated segment remains the standout of RTD tea in the US. Nearly the entirety of the subcategory is now made up of kombuchas, a sparkling probiotic tea whose sales continue to surge. GT’s, which largely created the subcategory at retail, ...

    US$990
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    Country Report

    Country Report

    RTD Coffee in the US

    Dec 2019

    The functional RTD coffee segment continues to grow with leading brands Java Monster and Starbucks Doubleshot toeing the line between the coffee and energy drinks categories. The success of these brands exemplifies the similar appeal of the two ...

    US$990
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    Country Report

    Country Report

    Asian Speciality Drinks in the US

    Dec 2019

    The category Asian speciality drinks is not found in the US, and there are no signs that such drinks will be available in the near future....

    US$990
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    Country Briefing

    Country Briefing

    Sustainability: US

    Dec 2019

    The country’s weak stance on pollution prevention and the more relevant global warming issue is making the US more likely to experience more frequent natural disasters. Withdrawal from the Paris Climate Agreement in 2019 could result in significantly...

    US$250
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    Country Report

    Country Report

    Other Hot Drinks in the US

    Dec 2019

    Fortified/functional and reduced fat chocolate based powdered drinks have gone into declines in the review period. In recent years, the categories have been able to retain growth by meeting consumer needs in terms of health and wellness while still ...

    US$990
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    Country Report

    Country Report

    Hot Drinks in the US

    Dec 2019

    Premiumisation has had a hand in shaping the hot drinks market for a long time. During this review period, it has become apparent how online retailing plays into the premiumisation trend and how it has led to some shifts in the market. Bigger ...

    US$2,100
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    Country Report

    Country Report

    Coffee in the US

    Dec 2019

    The two biggest fresh coffee categories, fresh ground coffee and coffee pods, have seen unit price drops. Premiumisation is still relevant to the coffee category, but consumers are beginning to look for quality within the whole bean and organic ...

    US$990
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    Country Report

    Country Report

    Tea in the US

    Dec 2019

    The organic segment is alive and well within hot tea, seeing some of the highest growth. While organic alternatives have lessened in significance across other drink categories, with exception to juice, the segment has emerged as a significant growth ...

    US$990
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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q4 2019

    Nov 2019

    In the second half of 2019, the global growth outlook has deteriorated, with worsening trade tariff risks, greater geopolitical uncertainty in the Middle East, worsening business and consumer confidence, and slower output growth. We have downgraded...

    US$1,325
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    Strategy Briefing

    Strategy Briefing

    Time to Throw Away the Lime? The New Age of Tequila

    Nov 2019

    Tequila is the fastest-growing of the major spirits categories, thanks to booming demand from its two key markets of Mexico and the US. The core of the category remains in the value brands that are still driving volume growth, but the attention is ...

    US$1,325
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    Strategy Briefing

    Strategy Briefing

    Digital Innovators: Digitally Native Brands Move Offline

    Nov 2019

    As the costs of online customer acquisition and digital marketing have grown in recent years, DNVBs are increasingly considering their physical presence, leading many brands to open temporary and permanent brick-and-mortar stores. Some DNVBs have ...

    US$1,325
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