Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Apparel and Footwear Specialist Retailers in Pakistan

    Mar 2019

    The fashion industry in Pakistan witnessed a tremendous boom in recent years, with the growing influence of Westernisation, media openness, social media penetration and celebrity lifestyles driving the overall fashion landscape in the country. Whilst...

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    Country Report

    Country Report

    Direct Selling in Pakistan

    Mar 2019

    The direct selling channel in Pakistan primarily targets women; hence, the focus of retailers in the channel remains on beauty and personal care and household products. Direct selling in Pakistan is a retail channel which is well-suited for women who...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Pakistan

    Mar 2019

    The growing middle-income group, rapid migration from rural to urban areas in the country and a dominant young population are all factors that have modernised consumer lifestyles and resulted in changing consumer preferences in Pakistan. Especially ...

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    Country Report

    Country Report

    Internet Retailing in Pakistan

    Mar 2019

    Internet retailing in Pakistan has grown largely because of increasing internet connectivity and accessibility in the country. The number of registered e-commerce merchants in the country increased strongly over the review period, primarily because ...

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    Mixed Retailers in Pakistan

    Mar 2019

    Retailing in Pakistan is experiencing a boom, with all channels seeing growth. This is a result of increasing consumption in the economy due to multiple demographic and socioeconomic factors, such as the growing middle-income group, rapid ...

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    Mobile Internet Retailing in Pakistan

    Mar 2019

    The strong growth in 3G and 4G connections in Pakistan, coupled with a population dominated by a young consumer base, are the biggest attractions for internet retailers, which remain highly optimistic about the outlook for this channel in the ...

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    Modern Grocery Retailers in Pakistan

    Mar 2019

    Modern grocery retailers in Pakistan rely on high volumes and quick stock turnover to reach the economies of scale that enable them to remain in business. Modern retailers partner with manufacturers directly, eliminating the need for a distributor. ...

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    Country Report

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    Retailing in Pakistan

    Mar 2019

    Retailing in Pakistan was on a constant growth trajectory in the review period. Socioeconomic factors such as rapid urbanisation and the growing middle-income group drove consumer spending. Moreover, a youth-dominated population led to rising ...

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    Traditional Grocery Retailers in Pakistan

    Mar 2019

    Consumerism in Pakistan is evolving strongly, along with the improving socioeconomic conditions and changing demographics in the country. Households are enjoying greater spending power, as the middle-income group in the country grows. Rapid ...

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    Asian Speciality Drinks in Pakistan

    Mar 2019

    Asian speciality drinks sales remained negligible in Pakistan at the end of the review period and there are currently no expectations of sales picking up significantly over the forecast period....

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    Bottled Water in Pakistan

    Mar 2019

    The demand for bottled water has surged due to rapid rural-to-urban migration, the higher disposable incomes of an expanding middle class, concerns over the contamination and pollution of drinking water and depleted ground water resources. In ...

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    Country Report

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    Carbonates in Pakistan

    Mar 2019

    Cola carbonates players use creative marketing techniques to connect with young consumers. Their brands aspire to become a part of consumers’ lifestyles by owning significant moments and celebrations. Hence, sports, music and festivities offer key ...

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    Concentrates in Pakistan

    Mar 2019

    Despite the boom in carbonates and juice, concentrates saw continuous sales growth due to relatively low pricing. This makes concentrates a popular option among the mass of price-sensitive consumers. Moreover, the volume of concentrate used per drink...

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    Country Report

    Country Report

    Energy Drinks in Pakistan

    Mar 2019

    Energy drinks is a relatively new concept in soft drinks in Pakistan. The consumer base is limited, with young urban consumers the primary target audience. While the market was sceptical initially about the concept of energy drinks, consumer ...

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    Juice in Pakistan

    Mar 2019

    Consumption is gradually expanding as the middle-income consumer group grows and rising household disposable incomes stimulate spending. While packaged juice is primarily consumed in urban and semi-urban areas, rising health consciousness saw more ...

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    Country Report

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    Soft Drinks in Pakistan

    Mar 2019

    Soft drinks in Pakistan witnessed very strong growth in 2018 owing to burgeoning consumption among young consumers. Growing awareness through mass marketing and the expansion of modern retailing helped brands to expose consumers to new product ...

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    Country Report

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    RTD Coffee in Pakistan

    Mar 2019

    Pakistan is predominantly a tea drinking society, although the penetration and consumption of instant and standard coffee picked up during the review period. As a result, the awareness and penetration of RTD coffee is very low in the market. Consumer...

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    Country Report

    Country Report

    RTD Tea in Pakistan

    Mar 2019

    RTD tea is not yet established in Pakistan, and the market size is very small. This is because Pakistani consumers are very particular about the taste, temperature and texture of their tea. The tradition of drinking hot tea in a conventional manner ...

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    Country Report

    Country Report

    Sports Drinks in Pakistan

    Mar 2019

    Sports drinks is negligible in Pakistan, with very low awareness and very little availability across retail channels....

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2019

    Asia Pacific leads the volume sale of small appliance in the world and it is the fastest growing region. This explores the market landscape of small appliance products and the factors that influence the performance of the industry in Asia Pacific....

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