Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Although flavoured yoghurt is expected to see the strongest growth in current retail value terms in 2021, plain yoghurt will see higher retail volume growth and continue to represent a much larger percentage of volume in yoghurt and sour milk…
Other dairy is set to see strong current retail value growth in 2021, thanks in part to significant average unit prices. Meanwhile, retail volume growth is expected to remain sluggish.
After the outbreak of the COVID-19 pandemic in Pakistan in 2020, the milk supply chain faced extensive interruption as the lockdown led to interruptions in the milk supply chain. However, demand for drinking milk products grew as domestic consumption…
Before COVID-19, average unit prices for cheese increased significantly as a result of currency devaluation and rising commodity prices. This inflated value sales but limited demand as consumers sought to curb expenditure. In the review period, the…
Cooking fats is expected to see the highest current value growth in butter and spreads in 2021, as these are frequently used in popular curry-based dishes in Pakistan. Ghee – clarified butter made from the milk of a buffalo or cow – and vanaspati…
Despite serious macroeconomic adversity, baby food is continuing to see rising sales in Pakistan, both in value and volume terms. Birth rates remain high, and milk formula has a significant supplementary role, particularly in urban areas where…
Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…
The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…
The emergence of the pandemic in Pakistan had no significant impact on consumption trends within tobacco in 2020, despite the introduction of restrictions as cases of the virus increased, followed by a national lockdown, as access to tobacco products…
Sales of tobacco free oral nicotine in Pakistan were negligible in 2020, and therefore no official data is available. Nevertheless, 2020 saw British American Tobacco, through its local representative Pakistan Tobacco Co Ltd, launch Velo, its…
There was no significant impact on the performance of niche category smokeless tobacco, e-vapour products and heated tobacco by the emergence of COVID-19 in Pakistan in 2020, with current value sales continuing to record double-digit growth. Its…
With cigars remaining the only relevant product type within cigars, cigarillos and smoking tobacco, the category remained a niche within overall tobacco in Pakistan at the end of the review period. The category continues to target a limited affluent…
COVID-19 had no significant impact on demand for cigarettes in Pakistan, with supply remaining largely unaffected by the pandemic, and no major disruptions to distribution in terms of accessibility. However, retail volume sales recorded another year…
The outbreak of COVID-19 in 2020 and the government’s efforts to contain it, including nationwide and localised lockdowns, has done little to limit the demand for sweet biscuits in Pakistan. These products are relatively affordable and as such…
Many traditional grocery retailers operated shorter hours during the lockdown in 2020, while many children were restricted from going outdoors and schools and recreational areas were closed. This had a negative impact on products with a focus on…
Pakistan experienced widespread disruption as a result of COVID-19 during 2020, with the government’s efforts to contain the virus having a particularly significant impact on impulse purchases of snacks. This was particularly damaging for products…
Sales have not been significantly impacted by COVID-19, with retail volume growth slowing only slightly from pre-pandemic levels in 2020 and 2021. Pakistan saw further localised lockdowns in early 2021 due a new wave of COVID-19 which impacted…
The closure of educational institutions and recreational sites such as parks due to the COVID-19 pandemic led to declining consumption of ice cream in 2020. Sales of these products are primarily driven by impulse purchases, particularly among young…
Sales of gum were hit hard by the COVID-19 lockdown in 2020. Children are the main consumer group for these products, with bubble gum considerably more popular than chewing gum while also benefiting from lower prices. As such, demand was negatively…
Sales of chocolate confectionery were negatively impacted by the COVID-19 pandemic and lockdown seen in 2020, with a nationwide lockdown lasting from March to May followed by local lockdowns in areas where cases flared up once more. During this time,…