Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Pakistan

    Nov 2018

    A mature category primarily reliant on the staple status of leavened bread, baked goods growth is largely dependent on factors such as population growth. The Pakistani population is forecast to grow with a CAGR of 2% between 2018 and 2023, according ...

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    Country Report

    Country Report

    Breakfast Cereals in Pakistan

    Nov 2018

    Breakfast cereals remains a niche category in Pakistan, with sales concentrated amongst affluent consumers in major urban centres. While children have historically been the primary consumers of breakfast cereals, the increasingly hectic lifestyles of...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Pakistan

    Nov 2018

    Shelf stable fruit dominates processed fruit and vegetables in Pakistan, with consumption concentrated amongst urban middle class consumers who typically use such products as an ingredient in desserts. With this demographic displaying the purchasing ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Pakistan

    Nov 2018

    While processed meat and seafood products remain beyond the purchasing power of many Pakistani consumers, they are gaining in popularity amongst middle- and upper-middle-income consumers in major cities. The primary driving forces behind this growth ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Pakistan

    Nov 2018

    A traditional staple in the Pakistani diet, rice dominates sales of packaged rice, pasta and noodles in the market. Nonetheless, sales of unpackaged rice, which is widely available, remain significantly higher than those of packaged products. ...

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    Country Report

    Country Report

    Edible Oils in Pakistan

    Nov 2018

    Edible oils saw volumes rise in 2018, as the staple status of products such as vegetable oil and rapeseed oil meant that the category benefited directly from population growth. Even more significantly, edible oils volume growth was driven by an ...

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    Country Report

    Country Report

    Ready Meals in Pakistan

    Nov 2018

    Ready meals remains a niche area of packaged food in Pakistan, with a consumer base comprised almost entirely of relatively affluent consumers in major cities, and this low base is undoubtedly a factor in the category’s strong expansion. However, ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Pakistan

    Nov 2018

    Sauces, dressings and condiments is benefiting from the shift from unpackaged to packaged products, which is also being seen in categories such as edible oils. This trend is particularly prominent in herbs and spices, the largest sauces, dressings ...

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    Country Report

    Country Report

    Soup in Pakistan

    Nov 2018

    The rapid pace of urbanisation in Pakistan acts as a key influence on the development of the soup category. Increasing pressure on consumer time as a result of fast-paced urban lifestyles underpins a strong and growing demand for convenient meal and ...

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    Country Report

    Country Report

    Sweet Spreads in Pakistan

    Nov 2018

    Jams and preserves is by far the largest sweet spreads category in Pakistan and the one with the greatest variety of products on offer. It was also the most dynamic category at the end of the review period, as changing lifestyles underpinned by ...

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    Country Report

    Country Report

    Analgesics in Pakistan

    Nov 2018

    2018 saw the Drug Regulatory Authority of Pakistan (DRAP) maintain tight control over the prices of analgesics. The aim of these price controls is to ensure products in the category remain affordable for consumers of all income groups. However, at ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

    Nov 2018

    Strong double-digit current value growth was again registered in cough, cold and allergy (hay fever) remedies during 2018 and this trend was driven mainly by rising demand due to population growth and abrupt and extreme changes to the weather ...

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    Country Report

    Country Report

    Dermatologicals in Pakistan

    Nov 2018

    Pakistan’s population is becoming increasingly focused on health and beauty, a trend which is being driven primarily by the rise of the country’s middle class. Increasing exposure to Western and global media sources due to the spread of the internet ...

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    Country Report

    Country Report

    Dietary Supplements in Pakistan

    Nov 2018

    Rising interest in exercise is set to continue supporting growth in dietary supplements over the forecast period. Fitness enthusiasts are often interested in using dietary supplements to ensure a balanced diet and help them attain their fitness ...

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    Country Report

    Country Report

    Digestive Remedies in Pakistan

    Nov 2018

    The increasingly hectic pace of modern urban life continues to fuel demand for digestive remedies in Pakistan. After registering strong current value growth in 2018, the category is slated for strong growth over the forecast period. This is set to be...

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    Country Report

    Country Report

    Consumer Health in Pakistan

    Nov 2018

    Pakistan’s healthcare infrastructure is expanding rapidly and this is supporting rising consumer awareness of the importance of maintaining a strong focus on health and wellbeing. In addition, consumers are increasingly exposed to information about ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Pakistan

    Nov 2018

    2018 saw a strong general increase in health and hygiene awareness among Pakistani consumers and as disposable income levels continued to increase across various socioeconomic segments of society, sales of paediatric consumer health products ...

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    Country Report

    Country Report

    Sports Nutrition in Pakistan

    Nov 2018

    There are no visible retail sales of sports nutrition products in Pakistan and it is unlikely that sales will increase to significant levels before the end of the forecast period....

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