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Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Yoghurt and Sour Milk Products in Pakistan

Sep 2021

Although flavoured yoghurt is expected to see the strongest growth in current retail value terms in 2021, plain yoghurt will see higher retail volume growth and continue to represent a much larger percentage of volume in yoghurt and sour milk…

USD 990
Country Report

Other Dairy in Pakistan

Sep 2021

Other dairy is set to see strong current retail value growth in 2021, thanks in part to significant average unit prices. Meanwhile, retail volume growth is expected to remain sluggish.

USD 990
Country Report

Drinking Milk Products in Pakistan

Sep 2021

After the outbreak of the COVID-19 pandemic in Pakistan in 2020, the milk supply chain faced extensive interruption as the lockdown led to interruptions in the milk supply chain. However, demand for drinking milk products grew as domestic consumption…

USD 990
Country Report

Cheese in Pakistan

Sep 2021

Before COVID-19, average unit prices for cheese increased significantly as a result of currency devaluation and rising commodity prices. This inflated value sales but limited demand as consumers sought to curb expenditure. In the review period, the…

USD 990
Country Report

Butter and Spreads in Pakistan

Sep 2021

Cooking fats is expected to see the highest current value growth in butter and spreads in 2021, as these are frequently used in popular curry-based dishes in Pakistan. Ghee – clarified butter made from the milk of a buffalo or cow – and vanaspati…

USD 990
Country Report

Baby Food in Pakistan

Sep 2021

Despite serious macroeconomic adversity, baby food is continuing to see rising sales in Pakistan, both in value and volume terms. Birth rates remain high, and milk formula has a significant supplementary role, particularly in urban areas where…

USD 990
Country Report

Mobility in Pakistan

Aug 2021

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

USD 250
Strategy Briefing

Pharmaceuticals and Medical Equipment Global Industry Overview

Jul 2021

The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…

USD 1,325
Country Report

Tobacco in Pakistan

Jul 2021

The emergence of the pandemic in Pakistan had no significant impact on consumption trends within tobacco in 2020, despite the introduction of restrictions as cases of the virus increased, followed by a national lockdown, as access to tobacco products…

USD 2,100
Country Report

Tobacco Free Oral Nicotine in Pakistan

Jul 2021

Sales of tobacco free oral nicotine in Pakistan were negligible in 2020, and therefore no official data is available. Nevertheless, 2020 saw British American Tobacco, through its local representative Pakistan Tobacco Co Ltd, launch Velo, its…

USD 990
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

Jul 2021

There was no significant impact on the performance of niche category smokeless tobacco, e-vapour products and heated tobacco by the emergence of COVID-19 in Pakistan in 2020, with current value sales continuing to record double-digit growth. Its…

USD 990
Country Report

Cigars, Cigarillos and Smoking Tobacco in Pakistan

Jul 2021

With cigars remaining the only relevant product type within cigars, cigarillos and smoking tobacco, the category remained a niche within overall tobacco in Pakistan at the end of the review period. The category continues to target a limited affluent…

USD 990
Country Report

Cigarettes in Pakistan

Jul 2021

COVID-19 had no significant impact on demand for cigarettes in Pakistan, with supply remaining largely unaffected by the pandemic, and no major disruptions to distribution in terms of accessibility. However, retail volume sales recorded another year…

USD 990
Country Report

Sweet Biscuits, Snack Bars and Fruit Snacks in Pakistan

Jun 2021

The outbreak of COVID-19 in 2020 and the government’s efforts to contain it, including nationwide and localised lockdowns, has done little to limit the demand for sweet biscuits in Pakistan. These products are relatively affordable and as such…

USD 990
Country Report

Sugar Confectionery in Pakistan

Jun 2021

Many traditional grocery retailers operated shorter hours during the lockdown in 2020, while many children were restricted from going outdoors and schools and recreational areas were closed. This had a negative impact on products with a focus on…

USD 990
Country Report

Snacks in Pakistan

Jun 2021

Pakistan experienced widespread disruption as a result of COVID-19 during 2020, with the government’s efforts to contain the virus having a particularly significant impact on impulse purchases of snacks. This was particularly damaging for products…

USD 2,100
Country Report

Savoury Snacks in Pakistan

Jun 2021

Sales have not been significantly impacted by COVID-19, with retail volume growth slowing only slightly from pre-pandemic levels in 2020 and 2021. Pakistan saw further localised lockdowns in early 2021 due a new wave of COVID-19 which impacted…

USD 990
Country Report

Ice Cream and Frozen Desserts in Pakistan

Jun 2021

The closure of educational institutions and recreational sites such as parks due to the COVID-19 pandemic led to declining consumption of ice cream in 2020. Sales of these products are primarily driven by impulse purchases, particularly among young…

USD 990
Country Report

Gum in Pakistan

Jun 2021

Sales of gum were hit hard by the COVID-19 lockdown in 2020. Children are the main consumer group for these products, with bubble gum considerably more popular than chewing gum while also benefiting from lower prices. As such, demand was negatively…

USD 990
Country Report

Chocolate Confectionery in Pakistan

Jun 2021

Sales of chocolate confectionery were negatively impacted by the COVID-19 pandemic and lockdown seen in 2020, with a nationwide lockdown lasting from March to May followed by local lockdowns in areas where cases flared up once more. During this time,…

USD 990
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