Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Country Briefing

    Country Briefing

    Households: Pakistan

    May 2020

    Thanks to growing birth rates, Pakistani household numbers are projected to increase over 2020-2040. While most families are expected to opt for one child by 2040, the extended families will prevail due to the tradition for several generations to ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    May 2020

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Apr 2020

    Asia Pacific is the largest global market for major appliances in volume terms, and was the fastest growing at CAGR 3% over 2014-2019. There continues to be great potential in this region as per capita expenditure on major appliances continues to be ...

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    Country Profile

    Country Profile

    Pakistan: Country Profile

    Mar 2020

    Pakistan’s economy will weaken slightly in 2020. Fiscal adjustments are expected to suppress domestic demand, and demand contraction will keep growth in manufacturing subdued. However, agriculture is expected to recover from weather-induced ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Pakistan

    Jan 2020

    Pakistan’s economy is expected to slow down, driven by weakness in both the agricultural and manufacturing sectors. Furthermore, the large dependence on agriculture for employment constrains productivity, whilst an undiversified export base is prone ...

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    Country Briefing

    Country Briefing

    Sustainability: Pakistan

    Jan 2020

    Pakistan is struggling to implement sustainable practices and as a result ranks 88th out of 97 countries globally in the Environmental Sustainability Index. The country remains reliant on fossil fuels to produce energy, while a considerable share of ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Pakistan

    Dec 2019

    Pakistan’s business environment remains highly challenging, with little progress achieved over the last few years. The country is plagued by a weak education system, corruption, ineffective governance, and frequent acts of terrorism, which when ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Pakistan

    Nov 2019

    Income and expenditure in Pakistan are projected to demonstrate strong growth over 2019-2030, driven by an improving economic environment and support from the World Bank. However, per capita gross income is projected to remain among the lowest in ...

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    Country Report

    Country Report

    Analgesics in Pakistan

    Oct 2019

    In January 2019, the Drug Regulatory Authority of Pakistan (DRAP) notified a 15% increase in the retail price of medicines (9% on lifesaving drugs). The price rise came as a result of the weakening of the Pakistan rupee against the dollar, partly in ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

    Oct 2019

    Population growth and changing weather conditions are expected to play a role in driving strong growth in cough, cold and allergy (hay fever) remedies over the forecast period. The increasing impact of pollution in urban environments will also be a ...

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    Country Report

    Country Report

    Dermatologicals in Pakistan

    Oct 2019

    The development of a more holistic approach to health and wellbeing is merging with an increasing interest in beauty and body-consciousness amongst Pakistani consumers. This trend is being supported by the expansion of the young urban middle class ...

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    Country Report

    Country Report

    Dietary Supplements in Pakistan

    Oct 2019

    The rise in health-awareness and an increasing interest in holistic and preventative approaches to health are encouraging consumers to adopt healthier lifestyles, including engaging in regular physical exercise and sport. This is contributing to a ...

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    Country Report

    Country Report

    Digestive Remedies in Pakistan

    Oct 2019

    Ongoing urbanisation is leading to a growing demand for digestive remedies. It is eroding traditional eating habits by breaking up social networks that have both traditionally provided food and passed on culinary techniques. In addition, the fast ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Pakistan

    Oct 2019

    Consumers in Pakistan are familiar with the use of herbal medicines, based on long-standing traditional practices, such as Ayurveda and Unani medicine. Within these traditions, herbal remedies have long been used to treat a wide range of conditions ...

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    Country Report

    Country Report

    Consumer Health in Pakistan

    Oct 2019

    Consumer health maintained strong growth across most categories in Pakistan in 2019. Rising consumer health-consciousness, supported by increasing access to the internet, is encouraging growing confidence in self-medication and bolstering demand for ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Pakistan

    Oct 2019

    While the birth rate in Pakistan is falling, it remains amongst the highest in the world, creating significant potential for products targeted at parents and children. The high birth rate, rising disposable income and increasing health- and ...

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    Country Report

    Country Report

    Sports Nutrition in Pakistan

    Oct 2019

    Sales of sports nutrition products are negligible in Pakistan and it is unlikely that they will increase to significant levels before the end of the forecast period....

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    Country Report

    Country Report

    Vitamins in Pakistan

    Oct 2019

    The increase in the urban population is creating fertile conditions for the development of the vitamins category. As well as providing an information-rich environment that is contributing to the rise in consumer health-consciousness, urbanisation is ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Pakistan

    Oct 2019

    The expanding young, affluent urban middle class is displaying a growing interest in personal appearance and grooming. This is increasingly being influenced by Western beauty and fashion trends thanks to the central role of the internet, and ...

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    Country Report

    Country Report

    Wound Care in Pakistan

    Oct 2019

    The most popular wound care brands in the Pakistani market tend to be international ones distributed by local companies, as these have established a solid reputation amongst local consumers. The local brands which are present within sticking ...

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