Pakistan

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds of…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis…

Vitamins account for sizeable value sales in Pakistan and in 2022, vitamins were the star performer, with volume sales increasing by over a fifth. While multivitamins registered the highest current value growth, single vitamins account for most…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged in 2022. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left…

In 2022, retail in Pakistan was severely impacted by the devastating floods and the economic crisis. Dwindling consumer purchasing power, supply chain disruptions, reduced agriculture output, weak lending activity by commercial banks and currency…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds…

In 2020, the IMF discontinued funding for Pakistan as the country failed to implement policies regarding taxes and price increases on energy, which worsened Pakistan's economic woes in 2022, resulting in unstable economic and political policies.…

Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds…

In 2022, rising inflation rates and the increasing cost of living had a significant impact on spending in non-grocery retail, in constant terms. The channels that were most affected were home improvement stores, followed by apparel and footwear…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged and affected economic growth. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other factors led to other challenges in 2022. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods,…

Clicky, a fast-fashion e-commerce platform focused on apparel, footwear and accessories, has received investments from notable investors such as Fatima Ventures and Souq, a UAE-based company that was later acquired by Amazon. In December 2021, the…

Hot drinks is a key industry in Pakistan. Tea is highly popular among local consumers. In particular, middle-aged and older consumers prefer tea. However, urbanisation and retail modernisation are increasing awareness of and interest in coffee,…

Oral care, which was only slightly adversely affected by the Coronavirus (COVID-19) pandemic, saw strong retail volume and current value growth in 2021. This performance came on the back of population growth and improving economic conditions, which…

Deodorants continued to be considered an essential category by many consumers towards the end of the review period. Therefore, retail volume sales were maintained in 2020, and registered strong growth in 2021. As consumers resumed to work, school and…

Demand for packaged ice cream is set to notably improve in 2022 due to greater mobility outside of the home, following a decline in demand during 2020 due to the pandemic, and subdued sales in 2021 with some restrictions still in place earlier in the…

Demand for branded sanitary protection continued to grow in 2021 due to rising awareness, affordability and switching from traditional alternatives to branded sanitary protection products in the cities of the country. Hence, the per capita use of…

Retail tissue continued to grow in Pakistan in 2021 due to the modernisation of lifestyles and improved affordability among the urban middle class of the country. Advertising campaigns by leading manufacturers promoting the use of retail tissue as a…