Pakistan

Pakistan is facing a challenging economic environment, with lacklustre growth, elevated inflation, high indebtedness, and a weak external position. The current account deficit, is high due to robust imports. The economy could see steady gains in the ...

Income and expenditure in Pakistan are projected to demonstrate strong growth over 2019-2030, driven by an improving economic environment and support from the World Bank. However, per capita gross income is projected to remain among the lowest in ...

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

In January 2019, the Drug Regulatory Authority of Pakistan (DRAP) notified a 15% increase in the retail price of medicines (9% on lifesaving drugs). The price rise came as a result of the weakening of the Pakistan rupee against the dollar, partly in ...

Population growth and changing weather conditions are expected to play a role in driving strong growth in cough, cold and allergy (hay fever) remedies over the forecast period. The increasing impact of pollution in urban environments will also be a ...

The development of a more holistic approach to health and wellbeing is merging with an increasing interest in beauty and body-consciousness amongst Pakistani consumers. This trend is being supported by the expansion of the young urban middle class ...

The rise in health-awareness and an increasing interest in holistic and preventative approaches to health are encouraging consumers to adopt healthier lifestyles, including engaging in regular physical exercise and sport. This is contributing to a ...

Ongoing urbanisation is leading to a growing demand for digestive remedies. It is eroding traditional eating habits by breaking up social networks that have both traditionally provided food and passed on culinary techniques. In addition, the fast ...

Consumers in Pakistan are familiar with the use of herbal medicines, based on long-standing traditional practices, such as Ayurveda and Unani medicine. Within these traditions, herbal remedies have long been used to treat a wide range of conditions ...

Consumer health maintained strong growth across most categories in Pakistan in 2019. Rising consumer health-consciousness, supported by increasing access to the internet, is encouraging growing confidence in self-medication and bolstering demand for ...

While the birth rate in Pakistan is falling, it remains amongst the highest in the world, creating significant potential for products targeted at parents and children. The high birth rate, rising disposable income and increasing health- and ...

Sales of sports nutrition products are negligible in Pakistan and it is unlikely that they will increase to significant levels before the end of the forecast period....

The increase in the urban population is creating fertile conditions for the development of the vitamins category. As well as providing an information-rich environment that is contributing to the rise in consumer health-consciousness, urbanisation is ...

The expanding young, affluent urban middle class is displaying a growing interest in personal appearance and grooming. This is increasingly being influenced by Western beauty and fashion trends thanks to the central role of the internet, and ...

The most popular wound care brands in the Pakistani market tend to be international ones distributed by local companies, as these have established a solid reputation amongst local consumers. The local brands which are present within sticking ...

All categories in travel recorded good value growth in 2019 after the number of inbound arrivals returned to positive ground after the declines of 2018. Travel and tourism is a major focus for the Pakistani government, with tourism identified as an ...

The report examines how the Shifting Market Frontiers megatrend has evolved over the last 12 months. It provides analysis on how shifting economic power, technology, and population changes are impacting core Shifting Market Frontier megatrends, and ...

With imports being banned and no domestic companies manufacturing this product type, the cider/perry category was not present in Pakistan in 2018. Cider/perry products were not even available via illegal channels. This reflected both a lack of demand...

Due to the absence of licensed domestic production and the ban on imports, wine remained a negligible category in Pakistan in 2018. Bootlegged imported brands accounted for almost all wine consumed in the country during the review period. However, as...

Beer looks set to perform positively over the forecast period, with growth in total volume sales projected to be slightly faster than that recorded over 2013-2018. The category should continue to benefit as improvements in economic and security ...