Pakistan

Social media and television continued to play a pivotal role in the massive infiltration of Western influence in the country in 2019. The growth and internationalisation of Pakistan’s media industry as well as fashion and style in the country became ...

The consumer market in Pakistan continued to gradually move towards branded alternatives in 2019 with this trend also being seen in baby and child-specific products. While many households still rely on traditional home-made natural remedies and ...

Hair care in Pakistan continued to grow in 2019 thanks to an expanding consumer base and a growing middle-income socioeconomic group able to spend on a wider range of better quality products. In response, industry players increasingly invested in ...

The use of oral care continued to rise in Pakistan in 2019 as consumers became more aware of the importance of good oral hygiene to their overall wellbeing. People are also more aware of the importance of having healthy teeth to their overall ...

Warming temperatures and increasing intensity of the sun’s rays due to global warming led to a spike in consumption in sun care in 2019 as consumers became more conscious of the harmful effects of direct exposure. High intensity sunlight and ...

Sales of men’s grooming products in Pakistan during 2019 continued to be driven by urban dwellers in the country as unbranded products are still commonly used by price-sensitive households in rural towns and villages. Players seeking to make the most...

In 2019, the Pakistan market for beauty and personal care remained in its infancy in terms of the adoption and growth of these products in comparison to neighbouring markets India and China. Consumers continued to slowly embrace the trend towards ...

The beauty salon culture in Pakistan remained widely popular among women in 2019 where a professional is contracted to provide all beauty treatments and services including body hair removal. Neighbourhood salons tend to use low cost products, many of...

Fortunes are likely to vary across the beauty and personal care market in Pakistan in 2020 since the onset of Coronavirus (COVID-19). The unprecedented response by the government in a bid to reduce and finally halt transmission of the virus led to a ...

Bar soap remained the most common format in bath and shower in 2019. All socioeconomic groups widely use bar soap as awareness of liquid and gel formats remained low. Distribution of body wash/shower gel was also limited to modern grocery retailers ...

Colour cosmetics in Pakistan continued growing strongly in 2019 due to several demographic and socioeconomic factors such as a growing middle income group, rising disposable incomes, female participation in the workforce, a transforming retail ...

Facial care remained a priority in skin care for women in the country in 2019 with a notable trend towards a holistic approach to beauty. Hence, moisturisers and treatments led the category with a wide consumer base. While the average consumer is ...

The growing awareness of hygiene products and grooming essentials and the inclination to spend on personal care led to robust growth of deodorants in 2019, especially among the young population that makes up 57% of the consumer market. A massively ...

Sales of fragrances in 2019 benefited from a growing youthful consumer base, increasing middle income group with higher disposable income and the ongoing influx of local and imported brands into the country. Premium fragrances such as Gucci, Channel,...

Baby wipes continued to record the most dynamic growth within wipes in current value terms in 2019. These products are benefiting from growing demand from urban women looking for convenience. With a high birth rate and a rapidly expanding population,...

Consumers in Pakistan are generally unaware of retail adult incontinence products, due to a lack of advertising and promotional activities carried out by manufacturers. In addition, availability of these products is limited compared to other hygiene ...

The main impact of the COVID-19 pandemic on Pakistan’s tissue and hygiene market in 2020 will be the slump in AFH tissue sales as a result of lockdowns and full or partial closures of many businesses and retail and foodservice establishments. The ...

As disposable income improves in Pakistan, access to retail tissue products has improved, which is helping to drive strong growth in the category. Urbanisation is also behind the growth of the category, with modern, urban households being more likely...

Pakistan has the highest fertility rate in Asia, with the country having seen rapid population growth over the review period, and this, coupled with strong economic growth and rising disposable income, were all helping to drive the growth of ...

AFH tissue continued to record strong current value growth in 2019, supported by urbanisation and rising disposable incomes. However, the growth rate slowed slightly on 2018, reflecting the country’s economic performance, but still turned in a strong...