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Pakistan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Wound Care in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds of…

USD 1,195
Country Report

Consumer Health in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis…

USD 2,750
Country Report

Dermatologicals in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis…

USD 990
Country Report

Vitamins in Pakistan

Jan 2023

Vitamins account for sizeable value sales in Pakistan and in 2022, vitamins were the star performer, with volume sales increasing by over a fifth. While multivitamins registered the highest current value growth, single vitamins account for most…

USD 1,195
Country Report

Dietary Supplements in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged in 2022. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left…

USD 1,195
Country Report

Retail in Pakistan

Mar 2023

In 2022, retail in Pakistan was severely impacted by the devastating floods and the economic crisis. Dwindling consumer purchasing power, supply chain disruptions, reduced agriculture output, weak lending activity by commercial banks and currency…

USD 2,450
Country Report

Digestive Remedies in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds…

USD 1,195
Country Report

Grocery Retailers in Pakistan

Mar 2023

In 2020, the IMF discontinued funding for Pakistan as the country failed to implement policies regarding taxes and price increases on energy, which worsened Pakistan's economic woes in 2022, resulting in unstable economic and political policies.…

USD 990
Country Report

Direct Selling in Pakistan

Mar 2023

Despite growing consumer awareness and the presence of questionable brands and products in the direct selling channel, the channel continues to remain relevant, particularly in rural areas where malls and shopping centres are fewer in number. In…

USD 1,195
Country Report

Analgesics in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds…

USD 1,195
Country Report

Non-Grocery Retailers in Pakistan

Mar 2023

In 2022, rising inflation rates and the increasing cost of living had a significant impact on spending in non-grocery retail, in constant terms. The channels that were most affected were home improvement stores, followed by apparel and footwear…

USD 990
Country Report

Paediatric Consumer Health in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged and affected economic growth. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic…

USD 1,195
Country Report

Herbal/Traditional Products in Pakistan

Jan 2023

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other factors led to other challenges in 2022. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods,…

USD 1,195
Country Report

Retail E-Commerce in Pakistan

Mar 2023

Clicky, a fast-fashion e-commerce platform focused on apparel, footwear and accessories, has received investments from notable investors such as Fatima Ventures and Souq, a UAE-based company that was later acquired by Amazon. In December 2021, the…

USD 990
Country Report

Hot Drinks in Pakistan

Dec 2022

Hot drinks is a key industry in Pakistan. Tea is highly popular among local consumers. In particular, middle-aged and older consumers prefer tea. However, urbanisation and retail modernisation are increasing awareness of and interest in coffee,…

USD 2,450
Country Report

Oral Care in Pakistan

Oct 2022

Oral care, which was only slightly adversely affected by the Coronavirus (COVID-19) pandemic, saw strong retail volume and current value growth in 2021. This performance came on the back of population growth and improving economic conditions, which…

USD 1,195
Country Report

Deodorants in Pakistan

Oct 2022

Deodorants continued to be considered an essential category by many consumers towards the end of the review period. Therefore, retail volume sales were maintained in 2020, and registered strong growth in 2021. As consumers resumed to work, school and…

USD 1,195
Country Report

Ice Cream in Pakistan

Jul 2022

Demand for packaged ice cream is set to notably improve in 2022 due to greater mobility outside of the home, following a decline in demand during 2020 due to the pandemic, and subdued sales in 2021 with some restrictions still in place earlier in the…

USD 990
Country Report

Sanitary Protection in Pakistan

Jun 2022

Demand for branded sanitary protection continued to grow in 2021 due to rising awareness, affordability and switching from traditional alternatives to branded sanitary protection products in the cities of the country. Hence, the per capita use of…

USD 1,195
Country Report

Retail Tissue in Pakistan

Jun 2022

Retail tissue continued to grow in Pakistan in 2021 due to the modernisation of lifestyles and improved affordability among the urban middle class of the country. Advertising campaigns by leading manufacturers promoting the use of retail tissue as a…

USD 1,195
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