Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Away-From-Home Tissue and Hygiene in Pakistan

    Mar 2021

    Demand for away-from-home tissue experienced a significant decline in 2020. This was a direct result of the pandemic due to restricted movement and travel due to the government-enforced lockdown, which included the closure of borders to limit the ...

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    Country Report

    Country Report

    Sanitary Protection in Pakistan

    Mar 2021

    The announcement of a lockdown by the government in an attempt to control the spread of the virus in Pakistan resulted in initial stockpiling of sanitary protection by those who regularly use these products and can afford to purchase them in the face...

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    Country Report

    Country Report

    Retail Adult Incontinence in Pakistan

    Mar 2021

    Consumers in Pakistan are generally unaware of retail adult incontinence products, due to a lack of advertising and promotional activities carried out by manufacturers. In addition, availability of these products is limited compared to other hygiene ...

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    Nappies/Diapers/Pants in Pakistan

    Mar 2021

    Greater demand for nappies/pants in Pakistan was noted in 2020 as a result of the pandemic. Stockpiling by parents during the initial stages of the lockdown due to concerns about possible supply problems and limited movement outside of the home ...

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    Country Report

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    Retail Tissue in Pakistan

    Mar 2021

    Retail tissue experienced a notable surge in demand early in 2020 due to stockpiling by consumers ahead of the lockdown. Double-digit volume growth was noted across the category, with the home seclusion trend and concerns about spending too long ...

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    Country Report

    Country Report

    Tissue and Hygiene in Pakistan

    Mar 2021

    Demand for retail tissue and hygiene in Pakistan experienced a notable upturn in 2020 as a direct result of the pandemic. The government’s response in terms of a lockdown in March in an attempt to control the spread of the virus restricted movement ...

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    Country Report

    Country Report

    Wipes in Pakistan

    Mar 2021

    The pandemic had a notable impact on demand for wipes in 2020, a category dominated by personal wipes. Both baby wipes and facial cleansing wipes recorded double-digit volume growth, with the former benefiting from the home seclusion trend and ...

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    Country Report

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    Bleach in Pakistan

    Mar 2021

    Following the outbreak of COVID-19 and the announcement of lockdown restrictions in Pakistan there was a sudden spike in demand for products in bleach. Bleach is a popular product known for its germ-killing properties, and so as consumers increased ...

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    Toilet Care in Pakistan

    Mar 2021

    In 2020, demand for products in toilet care surged following the initial outbreak of COVID-19 in Pakistan and the announcement of lockdown measures in the country. This led to higher than average sales growth in 2020 as consumers focused their ...

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    Polishes in Pakistan

    Mar 2021

    COVID-19 led to a deceleration of current value growth in polishes in 2020; a trend which was most noticeable in shoe polish. This was due to the fact that educational institutions remained closed for much of 2020, according to lockdown restrictions,...

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    Surface Care in Pakistan

    Mar 2021

    In 2020, surface care recorded a considerable surge in demand as a result of the hygiene concerns associated with the COVID-19 pandemic. As consumers in Pakistan feared COVID-19 contagion, they increased their focus on their cleaning and hygiene ...

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    Air Care in Pakistan

    Mar 2021

    In 2020, the growing penetration of products in air care supported the continued growth of the category in Pakistan. Due to the greater accessibility of these products in 2020, consumers became more aware of the range of products available to them as...

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    Country Report

    Country Report

    Dishwashing in Pakistan

    Mar 2021

    Demand for products in dishwashing recorded a substantial rise in 2020 due to the lifestyle changes brought about by the COVID-19 pandemic in Pakistan. During the COVID-19 pandemic, the domestic penetration of dishwashing products increased ...

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    Country Report

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    Home Care in Pakistan

    Mar 2021

    All categories in home care recorded retail current value growth in 2020. This was due to a general increase in demand for products in home care, which was most concentrated on hygiene-related product areas such as surface care, laundry care and ...

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    Home Insecticides in Pakistan

    Mar 2021

    Home insecticides only demonstrated a slight increase in current value growth in 2020, consistent with the upward trend recorded over the review period. There was a slight boost to growth in 2020, however, which could be consistent with consumers ...

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    Laundry Care in Pakistan

    Mar 2021

    Laundry care recorded a considerable rise in demand in 2020 as faced the COVID-19 pandemic in Pakistan. COVID-19 made consumers in Pakistan more conscious of hygiene and this led them to purchase more products in laundry care in 2020. Due to the fear...

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Asia Pacific

    Mar 2021

    Small appliance categories saw varying performances in Asia Pacific in 2020 due to Coronavirus (COVID-19). Air treatment products saw a steep decline, for example, but vacuum cleaners recorded a much-improved performance. The former was hit by retail...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Pakistan

    Mar 2021

    Apparel and footwear specialist retailers struggled in 2020. Restrictions on social gatherings and the fact that many people worked from home resulted in many having less desire for new apparel and footwear. Economic uncertainty also resulted in ...

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    Country Report

    Country Report

    Direct Selling in Pakistan

    Mar 2021

    Direct selling saw slower current value growth in 2020 in comparison to the review period CAGR. This was due to sales representatives being restricted in their ability to contact potential consumers, due to the prohibition on social gatherings and ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Pakistan

    Mar 2021

    Health and beauty specialist retailers remained largely resilient, with the COVID-19 pandemic having a limited impact due to chemists/pharmacies and drugstores/parapharmacies remaining open throughout the lockdown. These are the strongest channels ...

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