Pakistan
Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030
Country Profile
Asia Pacific: Regional Profile
Dec 2018
Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Pakistan
Nov 2018
A mature category primarily reliant on the staple status of leavened bread, baked goods growth is largely dependent on factors such as population growth. The Pakistani population is forecast to grow with a CAGR of 2% between 2018 and 2023, according ...
Country Report
Breakfast Cereals in Pakistan
Nov 2018
Breakfast cereals remains a niche category in Pakistan, with sales concentrated amongst affluent consumers in major urban centres. While children have historically been the primary consumers of breakfast cereals, the increasingly hectic lifestyles of...
Country Report
Processed Fruit and Vegetables in Pakistan
Nov 2018
Shelf stable fruit dominates processed fruit and vegetables in Pakistan, with consumption concentrated amongst urban middle class consumers who typically use such products as an ingredient in desserts. With this demographic displaying the purchasing ...
Country Report
Processed Meat and Seafood in Pakistan
Nov 2018
While processed meat and seafood products remain beyond the purchasing power of many Pakistani consumers, they are gaining in popularity amongst middle- and upper-middle-income consumers in major cities. The primary driving forces behind this growth ...
Country Report
Rice, Pasta and Noodles in Pakistan
Nov 2018
A traditional staple in the Pakistani diet, rice dominates sales of packaged rice, pasta and noodles in the market. Nonetheless, sales of unpackaged rice, which is widely available, remain significantly higher than those of packaged products. ...
Country Report
Edible Oils in Pakistan
Nov 2018
Edible oils saw volumes rise in 2018, as the staple status of products such as vegetable oil and rapeseed oil meant that the category benefited directly from population growth. Even more significantly, edible oils volume growth was driven by an ...
Country Report
Ready Meals in Pakistan
Nov 2018
Ready meals remains a niche area of packaged food in Pakistan, with a consumer base comprised almost entirely of relatively affluent consumers in major cities, and this low base is undoubtedly a factor in the category’s strong expansion. However, ...
Country Report
Sauces, Dressings and Condiments in Pakistan
Nov 2018
Sauces, dressings and condiments is benefiting from the shift from unpackaged to packaged products, which is also being seen in categories such as edible oils. This trend is particularly prominent in herbs and spices, the largest sauces, dressings ...
Country Report
Soup in Pakistan
Nov 2018
The rapid pace of urbanisation in Pakistan acts as a key influence on the development of the soup category. Increasing pressure on consumer time as a result of fast-paced urban lifestyles underpins a strong and growing demand for convenient meal and ...
Country Report
Sweet Spreads in Pakistan
Nov 2018
Jams and preserves is by far the largest sweet spreads category in Pakistan and the one with the greatest variety of products on offer. It was also the most dynamic category at the end of the review period, as changing lifestyles underpinned by ...
Country Report
Analgesics in Pakistan
Nov 2018
2018 saw the Drug Regulatory Authority of Pakistan (DRAP) maintain tight control over the prices of analgesics. The aim of these price controls is to ensure products in the category remain affordable for consumers of all income groups. However, at ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan
Nov 2018
Strong double-digit current value growth was again registered in cough, cold and allergy (hay fever) remedies during 2018 and this trend was driven mainly by rising demand due to population growth and abrupt and extreme changes to the weather ...
Country Report
Dermatologicals in Pakistan
Nov 2018
Pakistan’s population is becoming increasingly focused on health and beauty, a trend which is being driven primarily by the rise of the country’s middle class. Increasing exposure to Western and global media sources due to the spread of the internet ...
Country Report
Dietary Supplements in Pakistan
Nov 2018
Rising interest in exercise is set to continue supporting growth in dietary supplements over the forecast period. Fitness enthusiasts are often interested in using dietary supplements to ensure a balanced diet and help them attain their fitness ...
Country Report
Digestive Remedies in Pakistan
Nov 2018
The increasingly hectic pace of modern urban life continues to fuel demand for digestive remedies in Pakistan. After registering strong current value growth in 2018, the category is slated for strong growth over the forecast period. This is set to be...
Country Report
Consumer Health in Pakistan
Nov 2018
Pakistan’s healthcare infrastructure is expanding rapidly and this is supporting rising consumer awareness of the importance of maintaining a strong focus on health and wellbeing. In addition, consumers are increasingly exposed to information about ...
Country Report
Paediatric Consumer Health in Pakistan
Nov 2018
2018 saw a strong general increase in health and hygiene awareness among Pakistani consumers and as disposable income levels continued to increase across various socioeconomic segments of society, sales of paediatric consumer health products ...
Country Report
Sports Nutrition in Pakistan
Nov 2018
There are no visible retail sales of sports nutrition products in Pakistan and it is unlikely that sales will increase to significant levels before the end of the forecast period....
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More