Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Rtds in Pakistan

    Jun 2021

    RTDs remained absent from Pakistan in 2020 due to the lack of domestic production and the ban on imports. This situation is unlikely to change over the forecast period, as strict regulations on the sale and consumption of alcoholic drinks will ...

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    Alcoholic Drinks in Pakistan

    Jun 2021

    2020 was a tough year for alcoholic drinks in Pakistan with the measures taken to control the spread of COVID-19 making it harder to access these products. As part of the government’s lockdown measures hotels were forced to close, with these being ...

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    Spirits in Pakistan

    Jun 2021

    Due to strict licensing laws on the sale of alcoholic drinks in Pakistan, the on-trade accounts for only a small share of total volume sales of spirits. Sales through the on-trade are largely limited to non-Muslims and tourists through high-end ...

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    Wine in Pakistan

    Jun 2021

    Due to the absence of licensed domestic production and the ban on imports, wine remained a negligible category in Pakistan in 2020. Bootlegged imported brands accounted for almost all wine consumed in the country during the review period. However, as...

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    Cider/Perry in Pakistan

    Jun 2021

    With imports being banned and no domestic companies manufacturing this product type, cider/perry was not present in Pakistan in 2020. Cider/perry products were not even available via illegal channels. This reflected both a lack of demand among local ...

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    Beer in Pakistan

    Jun 2021

    The off-trade channel accounts for most sales of beer in Pakistan, with access to all alcoholic drinks being strictly controlled in the market. The number of on-trade outlets licensed to sell alcohol in the country is limited, and most of these ...

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    Skin Care in Pakistan

    May 2021

    With the negative economic effects of COVID-19 prompting Pakistanis of all income levels to rein in discretionary spending, skin care saw growth in total volume and current value sales slow in 2020. However, it proved quite resilient to the fallout ...

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    Hair Care in Pakistan

    May 2021

    Overall volume and current value growth rates for hair care slowed in 2020, as Pakistanis had less motivation to maintain their regular hair maintenance and styling routines while spending much more time at home than usual due to lockdown measures, ...

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    Oral Care in Pakistan

    May 2021

    Oral care in Pakistan is dominated by toothpaste and manual toothbrushes, which are considered basic necessities by most of the population. Together with rising awareness of the importance of maintaining good oral and dental hygiene practices, the ...

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    Deodorants in Pakistan

    May 2021

    COVID-19 weakened overall demand for deodorants in 2020, with all categories registering markedly slower volume growth rates than in 2019. This was mainly because Pakistanis were less inclined to maintain their regular personal grooming and hygiene ...

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    Sun Care in Pakistan

    May 2021

    Sun care was hard hit by the fallout of COVID-19 in 2020, with volume sales declining sharply and current value growth slowing dramatically from 2019. The category saw demand plummet as Pakistanis spent much more time at home than usual due to public...

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    Premium Beauty and Personal Care in Pakistan

    May 2021

    Premium beauty and personal care was worse affected by COVID-19 than the mass segment in 2020, with growth in total current value sales falling well below the review period CAGR and several categories posting volume sales declines. This was largely ...

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    Depilatories in Pakistan

    May 2021

    Depilatories experienced a significant slowdown in overall volume and current value growth rates in 2020. This was mainly due to the societal fallout of COVID-19, with home seclusion and reduced opportunities for socialising making many female ...

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    Beauty and Personal Care in Pakistan

    May 2021

    COVID-19 had a broadly negative impact on beauty and personal care in Pakistan in 2020. Overall volume and current value growth rates were down on 2019, with sales in most categories slowing sharply or declining. As public health restrictions, remote...

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    Bath and Shower in Pakistan

    May 2021

    Overall volume and current value growth rates for bath and shower in 2020 were up significantly on 2019, with demand surging as the threat from COVID-19 made Pakistanis much more hygiene-conscious. Because these types of products are considered daily...

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    Fragrances in Pakistan

    May 2021

    Fragrances was particularly hard hit by COVID-19 in 2020, as like colour cosmetics it faced higher exposure to both the societal and economic consequences of the pandemic than most areas of Pakistan’s beauty and personal care market. Home seclusion, ...

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    Colour Cosmetics in Pakistan

    May 2021

    Colour cosmetics was among the areas of Pakistan’s beauty and personal care market hardest hit by COVID-19 in 2020. Growth in total current value sales was down markedly on 2019, while most categories saw volume sales decline or slow sharply. This ...

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    Men's Grooming in Pakistan

    May 2021

    Like most of the main beauty and personal care categories in Pakistan, men’s grooming experienced a slowdown in overall demand in 2020 as a result of COVID-19. With fewer opportunities for socialising and more time spent at home due to remote ...

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    Baby and Child-Specific Products in Pakistan

    May 2021

    Baby and child-specific products was one of the few areas of Pakistan’s beauty and personal care market to receive a boost from COVID-19 in 2020, with overall volume and current value growth rates improving from 2019. This was mainly due to increased...

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    Mass Beauty and Personal Care in Pakistan

    May 2021

    Mass products dominate beauty and personal care in Pakistan, with premium brands only having a limited presence in a handful of categories. Accordingly, the mass segment continued to dictate the performance of the entire market in 2020. Demand in ...

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