Pakistan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Pakistan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Pakistan StatisticsConsumer Lifestyles in PakistanPakistan Country BriefingsFuture Demographics: Pakistan in 2030

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    Cider/Perry in Pakistan

    Jul 2019

    With imports being banned and no domestic companies manufacturing this product type, the cider/perry category was not present in Pakistan in 2018. Cider/perry products were not even available via illegal channels. This reflected both a lack of demand...

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    Wine in Pakistan

    Jul 2019

    Due to the absence of licensed domestic production and the ban on imports, wine remained a negligible category in Pakistan in 2018. Bootlegged imported brands accounted for almost all wine consumed in the country during the review period. However, as...

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    Beer in Pakistan

    Jul 2019

    Beer looks set to perform positively over the forecast period, with growth in total volume sales projected to be slightly faster than that recorded over 2013-2018. The category should continue to benefit as improvements in economic and security ...

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    Alcoholic Drinks in Pakistan

    Jul 2019

    Growth in total alcoholic drinks volume sales in Pakistan in 2018 was up on 2017, and also stronger than the CAGR for the entire review period. This was partly explained by the fact that the 2017 growth rate and the review period CAGR were negatively...

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    Spirits in Pakistan

    Jul 2019

    Similar to beer, spirits in Pakistan is projected to show a modest improvement in total volume sales growth over the forecast period. This is partly because enforcement of regulations governing legal sales has eased off somewhat since the 2018 ...

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    Cigarettes in Pakistan

    Jul 2019

    There was a further increase in excise tax on cigarettes in 2018, reaffirming the government’s commitment to reducing smoking prevalence. Tier 1 priced products saw an increase in the Federal Excise Duty (FED) of 13%, while Tier 2 and Tier 3 saw ...

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    Cigars, Cigarillos and Smoking Tobacco in Pakistan

    Jul 2019

    After a poor performance in 2017, cigars returned to growth in 2018 with this being boosted by the increased visibility of lower-priced cigars such as King Edward and Phillies Cigars. Nevertheless, demand for cigars is still concentrated among a ...

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    Tobacco in Pakistan

    Jul 2019

    Pakistan introduced a series of tax reforms at the end of 2017 to help curb illicit trade cigarettes and the benefits of these reforms continued to be felt in 2018 as the third stage of these adjustments were introduced. These reforms reduced the ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

    Jul 2019

    Although growing from a low base, e-vapour products saw a sharp rise in demand in 2018. This was boosted by an increase in distribution and growing awareness of these products. Younger adults have been influenced by internet videos with people in the...

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    Baby and Child-Specific Products in Pakistan

    Jun 2019

    The consumer market in Pakistan is gradually moving towards branded alternatives and that trend has followed through in the baby and child-specific products as well. Natural and herbal home remedies have always existed within baby and child-specific ...

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    Bath and Shower in Pakistan

    Jun 2019

    Bar soap is the most common format in the country for soaps and is expected to remain the same over the forecast period as well. All socioeconomic groups widely use bars as the awareness of liquid and gel formats remains low and the benefit of liquid...

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    Colour Cosmetics in Pakistan

    Jun 2019

    Inspired by global cosmetic trends, make-up palettes are also gaining popularity in Pakistan as women are increasingly preferring them for their convenience and variety. Nabila’s zero make-up palette, for example, has five products in one; concealer,...

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    Deodorants in Pakistan

    Jun 2019

    The growing awareness of hygiene products and grooming essentials and the inclination to spend on personal care have led to robust growth of deodorants in Pakistan, especially among the young population that makes up 57% of the consumer market. A ...

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    Depilatories in Pakistan

    Jun 2019

    Beauty salon culture in Pakistan is widely popular among women where a professional is contracted to provide all beauty treatments and services including body hair removal. However, women from middle to lower income households, most of whom are ...

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    Fragrances in Pakistan

    Jun 2019

    Demographic and socioeconomic factors in Pakistan contributed greatly to growth of fragrances in 2018. A largely youth-dominated consumer base, increasing disposable income of an expanding middle income group, rapidly increasing influx of local and ...

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    Hair Care in Pakistan

    Jun 2019

    Hair care in Pakistan is a growing category with an expanding consumer base. The primary driving factors are the demographic and socioeconomic dynamics in the country that has enabled the spending propensity and willingness of a growing middle income...

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    Mass Beauty and Personal Care in Pakistan

    Jun 2019

    At an adoption and growth stage, the beauty and personal care market in Pakistan is still in its infancy compared to the neighbouring markets of India and China. Consumers are slowly catching on the trend of personal grooming and care and the ...

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    Men's Grooming in Pakistan

    Jun 2019

    Men’s grooming products in Pakistan are primarily consumed by urban consumers in the country as unbranded products are still very commonly used by price-sensitive households in rural towns and villages in Pakistan. Moreover, consumers in rural areas ...

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    Oral Care in Pakistan

    Jun 2019

    The urban consumer market for oral care has largely converted to branded products due to the consistent awareness and marketing efforts of multiple brands over the years. The rural market, however, is still ripe for growth as traditional alternatives...

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    Beauty and Personal Care in Pakistan

    Jun 2019

    A growing middle-income group in a country with a median age of 22 is promising for the growth of consumer brands in the market. Growing awareness of brands, rising consciousness for beauty and personal grooming and increasing consumer sophistication...

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