Pakistan

The consumer market in Pakistan is gradually moving towards branded alternatives and that trend has followed through in the baby and child-specific products as well. Natural and herbal home remedies have always existed within baby and child-specific ...

Bar soap is the most common format in the country for soaps and is expected to remain the same over the forecast period as well. All socioeconomic groups widely use bars as the awareness of liquid and gel formats remains low and the benefit of liquid...

Inspired by global cosmetic trends, make-up palettes are also gaining popularity in Pakistan as women are increasingly preferring them for their convenience and variety. Nabila’s zero make-up palette, for example, has five products in one; concealer,...

The growing awareness of hygiene products and grooming essentials and the inclination to spend on personal care have led to robust growth of deodorants in Pakistan, especially among the young population that makes up 57% of the consumer market. A ...

Beauty salon culture in Pakistan is widely popular among women where a professional is contracted to provide all beauty treatments and services including body hair removal. However, women from middle to lower income households, most of whom are ...

Demographic and socioeconomic factors in Pakistan contributed greatly to growth of fragrances in 2018. A largely youth-dominated consumer base, increasing disposable income of an expanding middle income group, rapidly increasing influx of local and ...

Hair care in Pakistan is a growing category with an expanding consumer base. The primary driving factors are the demographic and socioeconomic dynamics in the country that has enabled the spending propensity and willingness of a growing middle income...

At an adoption and growth stage, the beauty and personal care market in Pakistan is still in its infancy compared to the neighbouring markets of India and China. Consumers are slowly catching on the trend of personal grooming and care and the ...

Men’s grooming products in Pakistan are primarily consumed by urban consumers in the country as unbranded products are still very commonly used by price-sensitive households in rural towns and villages in Pakistan. Moreover, consumers in rural areas ...

The urban consumer market for oral care has largely converted to branded products due to the consistent awareness and marketing efforts of multiple brands over the years. The rural market, however, is still ripe for growth as traditional alternatives...

A growing middle-income group in a country with a median age of 22 is promising for the growth of consumer brands in the market. Growing awareness of brands, rising consciousness for beauty and personal grooming and increasing consumer sophistication...

Social media and television have played a pivotal role in the massive infiltration of Western influence in the country. As Pakistan’s media industry grows, and goes international, fashion and style in the country is becoming inspired by Western ...

Facial care remains a priority in skin care for women in the country. Hence, facial cleansers and moisturisers led the category with a wide consumer base. While the average consumer is still not aware of the different specialised products for body ...

Sun care in Pakistan is growing at a considerable pace given increasing awareness about the product and the evolution of consumer preferences that allow for increased spending on beauty and personal care. However, the category remains limited to ...

Positive natural change will drive rapid population growth in Pakistan up to 2030. While the country is ageing, high birth rates and relatively low life expectancy mean that the population will continue to be overwhelmingly young, with one of the ...

Pakistan’s economy will see strong growth in 2019. Officials are considering a ban on certain consumer goods to reign-in the current account deficit, which is high due to robust imports stemming from higher oil prices and projects linked to the ...

Coffee is at a very early stage of development in a predominantly tea drinking nation. Consumer awareness remains low and a taste of coffee is underdeveloped. Moreover, tea drinking is a cultural norm, and this intergenerational beverage is closely ...

Increasing health awareness among urban consumers boosted the appeal of other hot drinks, which are marketed for their nutritional value. With rapid rural-to-urban migration, a growing middle-income consumer group and rising health consciousness, ...

Hot drinks in Pakistan is characterised by traditional consumption patterns, especially in the case of tea, which is a staple consumed regularly throughout the day. While the sales growth of packaged black tea is mainly due to demographic factors, ...

The huge market for unbranded tea operates on the basis of low-quality products and low prices for mass consumers. Since most unpackaged tea retailers are not registered and evade taxes, they thrive on much lower prices. Despite low product quality, ...