Pakistan

Thanks to growing birth rates, Pakistani household numbers are projected to increase over 2020-2040. While most families are expected to opt for one child by 2040, the extended families will prevail due to the tradition for several generations to ...

Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

Asia Pacific is the largest global market for major appliances in volume terms, and was the fastest growing at CAGR 3% over 2014-2019. There continues to be great potential in this region as per capita expenditure on major appliances continues to be ...

Pakistan’s economy will weaken slightly in 2020. Fiscal adjustments are expected to suppress domestic demand, and demand contraction will keep growth in manufacturing subdued. However, agriculture is expected to recover from weather-induced ...

Pakistan’s economy is expected to slow down, driven by weakness in both the agricultural and manufacturing sectors. Furthermore, the large dependence on agriculture for employment constrains productivity, whilst an undiversified export base is prone ...

Pakistan is struggling to implement sustainable practices and as a result ranks 88th out of 97 countries globally in the Environmental Sustainability Index. The country remains reliant on fossil fuels to produce energy, while a considerable share of ...

Pakistan’s business environment remains highly challenging, with little progress achieved over the last few years. The country is plagued by a weak education system, corruption, ineffective governance, and frequent acts of terrorism, which when ...

Income and expenditure in Pakistan are projected to demonstrate strong growth over 2019-2030, driven by an improving economic environment and support from the World Bank. However, per capita gross income is projected to remain among the lowest in ...

In January 2019, the Drug Regulatory Authority of Pakistan (DRAP) notified a 15% increase in the retail price of medicines (9% on lifesaving drugs). The price rise came as a result of the weakening of the Pakistan rupee against the dollar, partly in ...

Population growth and changing weather conditions are expected to play a role in driving strong growth in cough, cold and allergy (hay fever) remedies over the forecast period. The increasing impact of pollution in urban environments will also be a ...

The development of a more holistic approach to health and wellbeing is merging with an increasing interest in beauty and body-consciousness amongst Pakistani consumers. This trend is being supported by the expansion of the young urban middle class ...

The rise in health-awareness and an increasing interest in holistic and preventative approaches to health are encouraging consumers to adopt healthier lifestyles, including engaging in regular physical exercise and sport. This is contributing to a ...

Ongoing urbanisation is leading to a growing demand for digestive remedies. It is eroding traditional eating habits by breaking up social networks that have both traditionally provided food and passed on culinary techniques. In addition, the fast ...

Consumers in Pakistan are familiar with the use of herbal medicines, based on long-standing traditional practices, such as Ayurveda and Unani medicine. Within these traditions, herbal remedies have long been used to treat a wide range of conditions ...

Consumer health maintained strong growth across most categories in Pakistan in 2019. Rising consumer health-consciousness, supported by increasing access to the internet, is encouraging growing confidence in self-medication and bolstering demand for ...

While the birth rate in Pakistan is falling, it remains amongst the highest in the world, creating significant potential for products targeted at parents and children. The high birth rate, rising disposable income and increasing health- and ...

Sales of sports nutrition products are negligible in Pakistan and it is unlikely that they will increase to significant levels before the end of the forecast period....

The increase in the urban population is creating fertile conditions for the development of the vitamins category. As well as providing an information-rich environment that is contributing to the rise in consumer health-consciousness, urbanisation is ...

The expanding young, affluent urban middle class is displaying a growing interest in personal appearance and grooming. This is increasingly being influenced by Western beauty and fashion trends thanks to the central role of the internet, and ...

The most popular wound care brands in the Pakistani market tend to be international ones distributed by local companies, as these have established a solid reputation amongst local consumers. The local brands which are present within sticking ...