Spain

Following the pattern seen over the review period, in-car entertainment posted another significant decline in retail volume terms in 2019. The major reason for this ongoing decline is competition from smartphones and fully-equipped cars. As Spain ...

Mobile phones registered a further decline in retail volume terms in 2019, continuing the pattern seen over the review period. This can be largely attributed to the already very strong penetration of smartphones in Spain. A lack of innovation and the...

Consumer electronics continued to decline in 2019 driven in part by the prevailing economic uncertainty. Another factor is the decluttering of households with many consumers looking to reduce the amount of consumer electronics in their home. While ...

Due to the huge popularity of smartphones and their multiple functions and features, spending on e-readers and portable media players continued to fall sharply in 2019. In portable media players, sales tended to be limited to niche products, such as ...

Activity bands remained the largest category within wearable electronics in 2019, with the category benefiting from the growing number of consumers taking part in sport and fitness activities. Nevertheless, the category continued to show signs of ...

Imaging devices continued to suffer from the huge popularity of smartphones in Spain in 2019. As manufacturers continue to invest in improving the quality of their smartphones cameras, life is becoming increasingly difficult for manufacturers of ...

Sporting events, and football in particular, are a key driver of sales for televisions in Spain. With the Spanish national football team finding success in recent years demand for televisions was particularly strong in the run up to the 2018 FIFA ...

When it comes to home audio, Spaniards are increasingly moving towards streaming services such as Spotify. Smartphones, laptops and tablets are the main sources for audio streaming, with these complemented by wireless speakers. Consequently, wireless...

Computers continued to struggle in Spain in 2019, with the category seeing a significant decline in retail volume terms. This was partly due to the uncertain economic situation in the country, but it was also due to the reduction in the amount of ...

Spain’s business environment has benefited from recent reforms. However, a rigid labour market, and low levels of economic freedom continue to hamper the nation’s overall competitiveness. Businesses have benefited from a low interest rate environment...

Spain’s post-crisis expansion will lose steam in 2019. Gains in private final consumption will be subdued. Gains in private final consumption will be moderate. Residential and business investment will perform favourably. However, a less favourable ...

Western Europe continues to evolve digitally, and consumers are increasingly embracing digital services. The digital evolution is being spurred by investment in infrastructure from governments and key operators, leading to enhancements in broadband ...

Beer recorded lower total volume sales growth in 2018 than in 2017 due to the unfavourable weather conditions and a slower economy. Premium beer performed best thanks to new product developments and brand repositioning. The category has been further ...

In 2018, growth slowed down due to the unfavourable weather conditions coupled with a slower economic growth. Cider is perceived as healthier than beer, its closer competitor, as it is made of fruit and as it has a lower alcohol percentage. ...

Total volume sales of alcoholic drinks grew at a slightly slower pace than in the previous years, with spirits and wine showing negative growth rates in 2018. One reason is that the Spanish economy lost some steam in 2018, after its good performance ...

Whereas gin consumption is still evolving and is extremely fashionable in Spain and whiskey performance is increasingly reliant on premium and super-premium references, lifestyle trends and the change in spirits consumption occasions continue to be ...

In 2018, total wine volume sales declined whilst value sales increased. Premiumisation was the most important trend recorded, with consumers preferring to drink less wine, in order to lead a healthier life, but to consume products that are more ...

This report introduces Euromonitor International’s Global Risk Index (GRI). The GRI measures the expected global GDP impact of a risk scenario when the global economy is hit by negative shocks. It allows multinational organisations to rank and ...

During the latter years of the review period, the penetration of electronic devices rose sharply in Spain, particularly following the country’s recovery from the severe economic crisis it faced at the beginning of the review period. This was ...

Eyewear continued to see current value growth in 2019, with increases seen by all categories. The improved economic climate in Spain was a major factor in the more promising performance of eyewear in this year. In addition, higher exposure to digital...