Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Country Report

    Toys and Games in Spain

    Jun 2019

    Retail value growth of toys and games slowed in 2018 in comparison to the previous year. Traditional toys and games suffered its first retail value decline since 2013 as sales over the Christmas period disappointed, with no major licensed products to...

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    Country Report

    Country Report

    Traditional Toys and Games in Spain

    Jun 2019

    Traditional toys and games registered a retail value decline in 2018. Licensed products witnessed a particularly poor performance due to the lack of strong licenses during the year, especially around the Christmas period, as manufacturers focused ...

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    Country Report

    Country Report

    Video Games in Spain

    Jun 2019

    After a strong, but bumpy, ride over the review period, static consoles returned to growth in 2017 after the successful launch of Nintendo Switch. The category, however, again recorded an overall retail value decline in 2018 as PlayStation4 and Xbox ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2019

    Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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    Country Report

    Country Report

    Cat Food in Spain

    Jun 2019

    The pet humanisation trend is set to be among the key sales drivers in the forecast period. Cat owners are increasingly willing to spend more on their cats, as they view them as family members, while they are also becoming more focused on cats ...

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    Country Report

    Country Report

    Dog Food in Spain

    Jun 2019

    There is a growing move towards premium and natural dog food. This is related to the humanisation trend, as more and more owners regard their dogs as family members. Owners understand that serving higher-quality food will have long-term health ...

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    Country Report

    Country Report

    Other Pet Food in Spain

    Jun 2019

    While there is growing interest in pets as a whole, the pet bird, fish and reptile populations continue to fall, with only small mammals seeing an increase in ownership. This was linked to a number of factors, including the popularity of dogs and ...

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    Country Report

    Country Report

    Pet Care in Spain

    Jun 2019

    Pet care continues to benefit from the recovery of the Spanish economy and the growing pet humanisation and health trends in the country. A falling unemployment rate and higher disposable incomes increased consumer confidence, with price becoming ...

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    Country Report

    Country Report

    Pet Products in Spain

    Jun 2019

    Owners’ focus on pet wellbeing is increasingly expanding its influence beyond food, with many increasingly keen to ensure that their pets have the happiest and healthiest lives possible. This trend is being encouraged by...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Spain

    Jun 2019

    Spanish parents allocate a larger amount of money for their under-two children relative to their older ones. This is linked to the fact that younger children and babies have more sensitive skin and therefore Spanish parents tend to buy higher-quality...

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    Country Report

    Country Report

    Bath and Shower in Spain

    Jun 2019

    There were no big surprises for the Spanish bath and shower category in 2018. The category recorded a slightly better performance than the previous year, but only driven by the better performances of shower gels and intimate washes. Over the years to...

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    Country Report

    Country Report

    Colour Cosmetics in Spain

    Jun 2019

    Colour cosmetics recorded a fair performance in 2018, but sales growth witnessed a slowdown on the previous year’s results. The category is increasingly suffering from consumers splitting their disposable income between a number of activities. After ...

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    Country Report

    Country Report

    Deodorants in Spain

    Jun 2019

    In 2018, value sales of deodorants continued a recovery that began back in 2016, but the category remains limited by its high degree of maturity in Spain. The usage of deodorants by Spaniards is widely spread: over 90% of Spanish population uses ...

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    Country Report

    Country Report

    Depilatories in Spain

    Jun 2019

    Depilatories saw similar growth in 2018 to what was recorded in the previous year. However, the category is set to suffer over the coming years. As average disposable income is likely to keep growing due to the recovery of the average employment ...

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    Country Report

    Country Report

    Hair Care in Spain

    Jun 2019

    Hair care performed better in 2018 than it did in the previous year. After years of poor economic indicators, 2018 consolidated the economic recovery and the employment rate. With higher employment rate and average disposable income, Spaniards are ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Spain

    Jun 2019

    The better economic situation in 2018, as already happened during the last years of the review period, resulted in Spaniards taking more care of themselves. However, the better economic situation is not resulting in a dramatic trade-up from cheap ...

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    Country Report

    Country Report

    Men's Grooming in Spain

    Jun 2019

    Men’s grooming product sales recorded a better performance in 2018 than it did in the previous year. Spanish men are increasingly paying attention to their appearance, mostly driven by the growing importance of looking good as a social value and the ...

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    Country Report

    Country Report

    Oral Care in Spain

    Jun 2019

    As they are in other European countries, Spanish consumers are increasingly embracing a holistic approach to their health and wellbeing, which includes oral care in their daily routines. As a result, consumers are more willing to buy toothpaste and ...

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    Country Report

    Country Report

    Beauty and Personal Care in Spain

    Jun 2019

    The Spanish beauty and personal care market experienced another year of solid value growth in 2018. Despite mixed results across categories, the overall market sustained steady growth in 2018, boosted by categories with scope for product innovation, ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Spain

    Jun 2019

    Premium range sales showed a fair performance in 2018, but at a slower growth rate. However, value growth is set to improve over the forecast period. Although Spaniards are likely to see their disposable incomes grow due to an expected decline of the...

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