Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Strategy Briefing

    Global Economic Forecasts: Q2 2020

    May 2020

    As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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    Country Report

    Country Report

    Cat Food in Spain

    May 2020

    As during the review period, the pet humanisation trend is a key driver of cat food sales growth in 2020 and it is expected to continue to stimulate sales growth over the forecast period. Indeed, as a result of rising disposable incomes, a growing ...

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    Country Report

    Country Report

    Pet Products in Spain

    May 2020

    Pet owners are increasingly keen to ensure that their pets enjoy the happiest and healthiest lives possible. Amongst other factors, the growing interest in pet wellbeing is being promoted by continual media coverage of pets and pet care trends; the ...

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    Country Report

    Country Report

    Other Pet Food in Spain

    May 2020

    Despite a general growing interest in owning pets, the number of pet birds, fish and reptiles continues to decline, and this is significantly affecting demand for other pet food. The population declines are linked to a number of factors, including ...

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    Country Report

    Country Report

    Pet Care in Spain

    May 2020

    Pet care continues to benefit from the recovery of the Spanish economy and consumers’ rising disposable incomes. Indeed, with more money in their pockets price continues to be less of a factor in pet owners’ purchasing decisions, and in line with the...

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    Country Report

    Country Report

    Dog Food in Spain

    May 2020

    In line with the growing humanisation trend, an increasing number of dog owners now regard their pets as family members, driving increased demand for premium and natural dog food. Dog owners believe that serving their dogs higher-quality food will ...

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    Country Report

    Country Report

    Digital Commerce in Spain

    May 2020

    At the end of the review period, the remote environment remained heavily dominant in digital commerce in Spain. This is the result of the strong growth recorded in e-commerce in recent years, which itself is based on increasing consumer acceptance of...

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    Country Report

    Country Report

    Digital Landscape in Spain

    May 2020

    At the end of the review period, Spain remained one of the most advanced countries in Western Europe for digital technologies. The country has high mobile internet penetration, with the population benefiting from almost 100% 3G coverage and ...

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    Country Report

    Country Report

    Digital Consumer in Spain

    May 2020

    Spain is known to be one of the most digitally advanced countries in Western Europe, particularly in light of the country’s very high mobile internet penetration. With almost 100% 3G population coverage and some 90% 4G coverage, official figures put ...

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    Country Briefing

    Country Briefing

    Households: Spain

    May 2020

    An ageing Spanish population and the youth postponing having families will drive single-person households’ prevalence over 2020-2040. Spanish household incomes are expected to increase steadily, yet COVID-19 will leave a dent in the country’s economy...

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    Country Profile

    Country Profile

    Spain: Country Profile

    May 2020

    Spain’s economy expects a recession in 2020. Domestic activity will be limited by measures taken to contain COVID-19, taking their toll on production, consumer spending and investment. Meanwhile, the external sector will struggle due to the global ...

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    Strategy Briefing

    Strategy Briefing

    The Impact of Coronavirus on the Global Economy

    May 2020

    The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the...

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    Country Briefing

    Country Briefing

    Sustainability: Spain

    Apr 2020

    Spain performs well in the Sustainability Index, leading in food provision and organic farming, yet facing draining water reserves. The country aims to fully utilise green energy by 2050 and is working on further lowering its reliance on fossil ...

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    Country Report

    Country Report

    Gardening in Spain

    Apr 2020

    Gardening continued to see healthy growth in current value sales in Spain in 2019. This performance benefited from the wider offer of gardening products in various retail channels, stronger marketing to stimulate a gardening culture and the rising ...

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    Country Report

    Country Report

    Home and Garden in Spain

    Apr 2020

    In 2019, home and garden saw healthy current value growth in line with 2018 and the review period CAGR. Despite economic and political uncertainty, the industry witnessed development and growth. Higher purchasing power, innovation and a buoyant ...

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    Country Report

    Country Report

    Home Improvement in Spain

    Apr 2020

    Home improvement continued to benefit from a strong housing market in 2019, with purchases of new and existing properties stimulating value sales growth. According to the INE (National Statistics Institute), the vast majority of consumers that ...

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    Country Report

    Country Report

    Homewares in Spain

    Apr 2020

    Homewares continued to perform well in 2019, with current value growth in line with 2018 and a faster increase compared with the review period CAGR. This relatively fast-moving category attracts consumers on a regular basis, which augurs well for ...

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    Country Report

    Country Report

    Home Furnishings in Spain

    Apr 2020

    Home furnishings saw further healthy current value growth in 2019. This performance was fuelled by a dynamic housing market, which continued to stimulate demand for new home furnishings. Good access to credit and an overall improvement in their ...

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    Country Report

    Country Report

    Cafés/Bars in Spain

    Apr 2020

    Independent bars/pubs remains the largest consumer foodservice category in Spain in terms of both value sales and outlet numbers. However, the bars/pubs category is undergoing a notable transformation, involving a decline in the total number of ...

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    Country Report

    Country Report

    Limited-Service Restaurants in Spain

    Apr 2020

    Pizza limited-service restaurants featured amongst the most dynamic categories in limited-service restaurants at the end of the review period. The category saw growth driven by the variety of its offer and the boom in home delivery in the market ...

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