Spain

Mobile e-commerce continued to gain strong value share within overall e-commerce in 2019, consistently outperforming the latter where many local consumers place orders through their PCs, a trend that is predicted to continue into the forecast period....

Department stores recorded a stable performance in 2019 as retailers continued to focus on improving the customer’s in-store experience. With El Corte Inglés dominating the competitive landscape, most developing trends within the channel tend to be ...

While food and drink e-commerce continued to record strong current value sales in 2019, its performance was still not as impressive as experienced by many non-grocery categories such as consumer electronics and media products, as many Spaniards ...

Traditional grocery retailers continued to gradually decline in both current value sales and outlet numbers in 2019, a trend that is predicted to strengthen over the forecast period. The channel has struggled to quickly adapt to Spaniards’ changing ...

Retailing in Spain continued to record slowing current value growth in 2019, with a moderate performance predicted for the forecast period as local consumers remain cautious regarding the Spanish economy, which first showed signs of slowing down ...

Although direct selling continued to record an improved performance in current value sales terms in 2019, a trend that is predicted to persist into the forecast period, only one fifth of Spaniards are estimated to purchase products through this ...

While home and garden specialist retailers experienced an overall ongoing slow decline in outlet numbers in 2019, expansion amongst a number of dynamic players was evident including Leroy Merlin, which experienced impressive growth in 2018 and added ...

The increasing penetration of the internet in Spain and the continual adoption of e-commerce in the country has had an influence over the way consumers shop from the comfort of their homes, resulting in declining sales for homeshopping. Younger ...

The trend to adopt an omnichannel strategy amongst electronics and appliance specialist retailers in Spain has led to continued stronger current value growth through e-commerce than store-based outlets, with the number of stores through this channel ...

Traditionally, Spaniards would either visit physical stores or online platforms, but this way of thinking has changed dramatically, as an increasing number of consumers have become more confident about browsing the internet to find competitive deals,...

Convenience stores recorded another year of positive sales and outlet expansion in 2019, driven by proximity to consumers in their local neighbourhoods and demand for on-the-go consumption, which differentiates it from traditional grocery retailers. ...

Vending continued to be dominated by tobacco sales, as due to Spanish legislation, tobacco products are primarily sold through this channel. However, in line with rising health concerns in the country and the declining smoking rate, current value ...

Only emerging in Spain in 2014, warehouse clubs remained at a development stage in 2019, with initial impressive current value grow rates due to its low sales base tailing off towards the end of the review as the channel struggled to establish more ...

Offering a strong in-store experience to consumers remains extremely import for many health and beauty specialist retailers, despite the overall decline in outlets experienced by the channel in 2019. Physical stores remain a viable option for many ...

Supermarket players not only experience strong competition within the channel, in addition to outside of it due to the strong presence of other store-based grocery retailers, but must also now contend with the ongoing progression of e-commerce which ...

While overall, variety stores recorded a positive performance in 2019, traditional stores in this channel have struggled to follow digital trends within retailing, as they lack a presence online in Spain which limits their capacity to compete with ...

Although hypermarkets experienced a stable performance in 2019, the channel recorded fluctuating sales over the review period, as it faced increasing competition from convenience stores and e-commerce. Local consumers therefore, increasingly searched...

Discounters recorded another year of significant decline in outlet numbers in 2019, which translated to a low decline in current value sales, negatively impacted by the decision by one of the channel’s major players. Distribuidora Internacional de ...

While apparel and footwear specialist retailers continued to record positive value sales in 2019, the number of outlets in the channel continued to decline. This may be connected to the increasing number of players that are moving online with this ...

The ongoing recovery of the Spanish economy is expected to exert a key influence on the performance of jeans in the forecast period. Disposable income levels continue to grow, with further positive economic indicators, such as employment rates and ...