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Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Strategy Briefing

    Strategy Briefing

    Watches in Western Europe

    Jan 2020

    Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

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    Country Report

    Country Report

    Sports Drinks in Spain

    Dec 2019

    Sports drinks is expected to continue to post positive off- and on-trade volume and current value growth over the forecast period. The positive economic outlook is likely to see more consumers spend time in foodservice establishments. More ...

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    Country Report

    Country Report

    RTD Coffee in Spain

    Dec 2019

    RTD coffee is the fastest-growing soft drinks category in 2019, albeit from a low base. The category is expected to see further strong off-trade volume and value growth, while RTD coffee is set to make a significant mark in the on-trade channel in ...

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    Country Report

    Country Report

    Carbonates in Spain

    Dec 2019

    As these soft drinks are perceived as unhealthy, retail volume sales are expected to continue on a downward trajectory over the forecast period. Additionally, unfavourable weather conditions and much slower growth in inbound tourist trips and ...

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    Country Report

    Country Report

    Bottled Water in Spain

    Dec 2019

    In 2019, off-trade volume sales of bottled water grew at a slower rate than in 2017, which was characterised by very high temperatures, but faster than in 2018, when the weather was very humid with high rainfall. Bottled water is expected to continue...

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    Country Report

    Country Report

    Energy Drinks in Spain

    Dec 2019

    Energy drinks continues to see healthy off-trade and on-trade volume and current value growth in 2019. As the economy is expected to continue to improve, further positive growth is anticipated over the forecast period. A high level of innovation and ...

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    Country Report

    Country Report

    RTD Tea in Spain

    Dec 2019

    RTD tea is expected to continue to develop and grow in the forecast period. The health and wellness trend spurs the demand for healthier soft drinks, such as RTD tea, which is increasingly competing with carbonates. On- and off-trade sales will also ...

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    Country Report

    Country Report

    Soft Drinks in Spain

    Dec 2019

    Overall, soft drinks is seeing positive off-trade volume growth in 2019, following a dip in 2018. However, there remain significant differences in performance within the industry. Categories associated with high sugar content, such as carbonates, ...

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    Country Report

    Country Report

    Concentrates in Spain

    Dec 2019

    Concentrates is quite stagnant as a category, with no major innovation in either the liquid or powder formats. A limited product range, low availability and a lack of investment in marketing and innovation limit the category’s performance. Moreover, ...

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    Country Report

    Country Report

    Juice in Spain

    Dec 2019

    As consumers are increasingly wary of the negative health effects of high sugar intake, they try to avoid any juice products made with additional sugar. In addition, Asozumos, the Spanish association of juice companies, is strongly communicating the ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Dec 2019

    Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

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    Country Report

    Country Report

    Air Treatment Products in Spain

    Dec 2019

    While sales in 2018 had been affected by mild temperatures and unstable weather during the summer, resulting in declining volumes across the board in cooling products and overall in air treatment products, the overall category returned to positive ...

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    Country Report

    Country Report

    Refrigeration Appliances in Spain

    Dec 2019

    Refrigeration appliances continued to record positive retail volume growth in 2019, although it was slower than in 2018 as well as the review period CAGR. After the strong growth rates registered in the early part of the review period, helped by the ...

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    Country Report

    Country Report

    Personal Care Appliances in Spain

    Dec 2019

    Personal care appliances recorded only very modest retail volume growth in 2019, reflecting saturation in demand. However, with ongoing premiumisation, current value growth continued to outstrip the volume performance in personal care appliances in ...

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    Country Report

    Country Report

    Home Laundry Appliances in Spain

    Dec 2019

    Growth in home laundry appliances was being driven by a number of factors at the end of the review period, including the substitution of old devices with new more efficient models. Consumers sought premium appliances that guaranteed good washing and ...

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    Country Report

    Country Report

    Small Cooking Appliances in Spain

    Dec 2019

    Growth in volume sales was very slow in small cooking appliances in 2019, not least because of the stagnating sales of coffee machines. However, the increase in sales in current value terms was stronger than in volume terms, with consumers purchasing...

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    Country Report

    Country Report

    Consumer Appliances in Spain

    Dec 2019

    Consumer appliances recorded a positive performance in both volume and current value terms in 2019. Value sales saw stronger growth as average unit prices increased due to premiumisation and rising manufacturing costs. Spaniards’ purchasing power ...

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    Country Report

    Country Report

    Vacuum Cleaners in Spain

    Dec 2019

    Vacuum cleaners continued to see healthy growth in both retail volume and current value terms in 2019. Spaniards look for devices that help them to reduce the amount of time spent cleaning as well as easy-to-use models. Consequently, they are willing...

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    Country Report

    Country Report

    Large Cooking Appliances in Spain

    Dec 2019

    Large cooking appliances, which is the largest category in major appliances, continued to record positive growth in 2019. Growth was being driven by the renewal of old kitchens and the recovery of the housing market. The forecast period performance ...

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    Country Report

    Country Report

    Food Preparation Appliances in Spain

    Dec 2019

    After the strong growth registered over the earlier part of the reviewed period, volume sales again registered decline as some of the category’s products reach saturation. However, the value performance continued to remain positive as consumers ...

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