Spain

Demand for toilet care shot up following the outbreak of COVID-19 with consumers looking to ensure higher hygiene standards in their homes, including when it came to cleaning their toilets. The increased time spent at home for work and leisure also…

Spain is traditionally a country where disinfection and bleach have been linked together, and the product’s use is widespread among older generations. The variety and widespread availability of bleach are also important factors in its consumption in…

Spain’s economy continued to be impacted by the lingering impact of the COVID-19 pandemic in 2022, with this situation compounded by the fallout from Russia's invasion of Ukraine on the European economy. Russia’s war in Ukraine led to spiralling food…

After a spike in demand for dishwashing products in 2020 as Spain went into lockdown, demand has since stabilised, with the category continuing to see stable if moderate growth in retail volume terms in 2022. While dishwashing registered dynamic…

Air care continued to see steady growth in retail volume terms in 2022 as room scenting continued to gain momentum in Spain. Consumers increasingly favour creating a relaxing and welcoming ambience in the home by using air care products.…

Wipes witnessed double-digit growth in current value terms in 2022 although this was largely due to a sharp increase in unit prices resulting from the high inflation seen in Spain. Nonetheless, many categories within wipes still saw growth in retail…

Spain started to see signs of rising inflation in 2021 with this having a knock-on effect on the prices of sanitary protection. In 2022, Spain witnessed a soaring inflation rate and disruptions to logistics following Russia's invasion of Ukraine,…

While sales of retail hygiene products were heavily affected by inflation and the spike in energy prices in 2022, this situation had a far bigger impact on sales of retail tissue. Commodity prices soared due to the increased scarcity of paper fibres…

The imminent threat of COVID-19 was left behind in 2022, but Spanish consumers were faced with new challenges such as high inflation rates, high energy (utility) prices, and fears of a recession and a new economic crisis. This put pressure on…

After the spike in demand for surface care seen in 2020 following the outbreak of COVID-19 demand has since returned to more stable growth in retail volume terms, with this continuing to be the case in 2022. Nonetheless, consumers remain more…

Demand for polishes has been in long-term decline with many consumers no longer seeing these products as necessary. This is partly down to changes in the materials used for furniture and footwear, with many consumers moving away from wood, leather…

When it came to innovation and new product development within laundry detergents at the end of the review period there was a strong focus on capsules and the offer of new aromas, as well as more sustainable products. This was the case with Henkel…

Home insecticides continued to experience steady growth in retail volume terms in 2022, with Spain having a favourable climate for various insects, including mosquitos, flies and cockroaches, among others. While consumers were spending less time at…

While retail sales of tissue and hygiene registered dynamic growth in current value terms in 2022 this was largely driven by high inflation. Spain was heavily impacted by the cost-of-living crisis, rising inflation and the dramatic increase in…

The self-service cafeterias model in Spain is closely linked to high transit locations, such as airports, railway stations and bus stations. In this regard, tourism plays an important role in the growth of the category. Thus, with the lifting of…

Despite economic pressure retail adult incontinence continued to see growth in retail volume terms in 2022 bucking the trend seen across most other categories of tissue and hygiene. Nonetheless, retail adult incontinence was also impacted by…

A significant number of outlets classified in this category are food trucks. As a common rule, most of the food trucks present in Spain do not have a fixed location, but rather they move around and participate in regional festivals and fairs. Due to…

Spain’s birth rate continued to decline in 2022 with this having a detrimental effect on demand for nappies/diapers/pants which continued to decline at a similar rate in retail volume terms. However, elevated inflation and disruptions in commodity…

Limited-service restaurants showed slightly more resilience than full-service restaurants and cafés/bars during the COVID-19 pandemic, seeing fewer outlet closures and a slower decline in transactions. This was due to the fact that limited-service…

Along with cafés/bars, full-service restaurants was one of the consumer foodservice categories that was most negatively affected by Spain’s COVID-19 restrictions. Among the reasons for this is the high share of sales accounted for by eat-in services…