Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Country Report

    In-Car Entertainment in Spain

    Aug 2019

    Following the pattern seen over the review period, in-car entertainment posted another significant decline in retail volume terms in 2019. The major reason for this ongoing decline is competition from smartphones and fully-equipped cars. As Spain ...

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    Country Report

    Country Report

    Mobile Phones in Spain

    Aug 2019

    Mobile phones registered a further decline in retail volume terms in 2019, continuing the pattern seen over the review period. This can be largely attributed to the already very strong penetration of smartphones in Spain. A lack of innovation and the...

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    Country Report

    Country Report

    Consumer Electronics in Spain

    Aug 2019

    Consumer electronics continued to decline in 2019 driven in part by the prevailing economic uncertainty. Another factor is the decluttering of households with many consumers looking to reduce the amount of consumer electronics in their home. While ...

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    Country Report

    Country Report

    Portable Players in Spain

    Aug 2019

    Due to the huge popularity of smartphones and their multiple functions and features, spending on e-readers and portable media players continued to fall sharply in 2019. In portable media players, sales tended to be limited to niche products, such as ...

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    Country Report

    Country Report

    Wearable Electronics in Spain

    Aug 2019

    Activity bands remained the largest category within wearable electronics in 2019, with the category benefiting from the growing number of consumers taking part in sport and fitness activities. Nevertheless, the category continued to show signs of ...

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    Country Report

    Country Report

    Imaging Devices in Spain

    Aug 2019

    Imaging devices continued to suffer from the huge popularity of smartphones in Spain in 2019. As manufacturers continue to invest in improving the quality of their smartphones cameras, life is becoming increasingly difficult for manufacturers of ...

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    Country Report

    Country Report

    Home Video in Spain

    Aug 2019

    Sporting events, and football in particular, are a key driver of sales for televisions in Spain. With the Spanish national football team finding success in recent years demand for televisions was particularly strong in the run up to the 2018 FIFA ...

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    Country Report

    Country Report

    Home Audio and Cinema in Spain

    Aug 2019

    When it comes to home audio, Spaniards are increasingly moving towards streaming services such as Spotify. Smartphones, laptops and tablets are the main sources for audio streaming, with these complemented by wireless speakers. Consequently, wireless...

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    Country Report

    Country Report

    Computers and Peripherals in Spain

    Aug 2019

    Computers continued to struggle in Spain in 2019, with the category seeing a significant decline in retail volume terms. This was partly due to the uncertain economic situation in the country, but it was also due to the reduction in the amount of ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Spain

    Aug 2019

    Spain’s business environment has benefited from recent reforms. However, a rigid labour market, and low levels of economic freedom continue to hamper the nation’s overall competitiveness. Businesses have benefited from a low interest rate environment...

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    Country Profile

    Country Profile

    Spain: Country Profile

    Jul 2019

    Spain’s post-crisis expansion will lose steam in 2019. Gains in private final consumption will be subdued. Gains in private final consumption will be moderate. Residential and business investment will perform favourably. However, a less favourable ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Western Europe

    Jul 2019

    Western Europe continues to evolve digitally, and consumers are increasingly embracing digital services. The digital evolution is being spurred by investment in infrastructure from governments and key operators, leading to enhancements in broadband ...

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    Country Report

    Country Report

    Beer in Spain

    Jul 2019

    Beer recorded lower total volume sales growth in 2018 than in 2017 due to the unfavourable weather conditions and a slower economy. Premium beer performed best thanks to new product developments and brand repositioning. The category has been further ...

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    Country Report

    Country Report

    Cider/Perry in Spain

    Jul 2019

    In 2018, growth slowed down due to the unfavourable weather conditions coupled with a slower economic growth. Cider is perceived as healthier than beer, its closer competitor, as it is made of fruit and as it has a lower alcohol percentage. ...

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    Country Report

    Country Report

    Alcoholic Drinks in Spain

    Jul 2019

    Total volume sales of alcoholic drinks grew at a slightly slower pace than in the previous years, with spirits and wine showing negative growth rates in 2018. One reason is that the Spanish economy lost some steam in 2018, after its good performance ...

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    Country Report

    Country Report

    Spirits in Spain

    Jul 2019

    Whereas gin consumption is still evolving and is extremely fashionable in Spain and whiskey performance is increasingly reliant on premium and super-premium references, lifestyle trends and the change in spirits consumption occasions continue to be ...

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    Country Report

    Country Report

    Wine in Spain

    Jul 2019

    In 2018, total wine volume sales declined whilst value sales increased. Premiumisation was the most important trend recorded, with consumers preferring to drink less wine, in order to lead a healthier life, but to consume products that are more ...

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    Strategy Briefing

    Strategy Briefing

    Global Risk Report: 2019

    Jul 2019

    This report introduces Euromonitor International’s Global Risk Index (GRI). The GRI measures the expected global GDP impact of a risk scenario when the global economy is hit by negative shocks. It allows multinational organisations to rank and ...

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    Country Report

    Country Report

    Contact Lenses and Solutions in Spain

    Jul 2019

    During the latter years of the review period, the penetration of electronic devices rose sharply in Spain, particularly following the country’s recovery from the severe economic crisis it faced at the beginning of the review period. This was ...

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    Country Report

    Country Report

    Eyewear in Spain

    Jul 2019

    Eyewear continued to see current value growth in 2019, with increases seen by all categories. The improved economic climate in Spain was a major factor in the more promising performance of eyewear in this year. In addition, higher exposure to digital...

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