Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Country Report

    Car Rental (Destination) in Spain

    Oct 2020

    In 2020, COVID-19 has severely affected the mobility industry in Spain, with the national lockdown, home seclusion requirements and travel restrictions greatly reducing the need for car rental. It has impacted demand for both business and leisure ...

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    Country Report

    Country Report

    Airlines in Spain

    Oct 2020

    Airlines has been significantly affected by the outbreak of COVID-19. With fleets grounded across the competitive landscape and flight schedules put on hold during lockdown in Spain, passenger numbers for 2020 have been heavily reduced. Based on a ...

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    Country Report

    Country Report

    Lodging in Spain

    Oct 2020

    Lodging has been strongly affected by COVID-19 in 2020. The State of Emergency in Spain resulted in the closure of the international borders and of almost all lodging establishments for tourists (several were left “on duty”). Hotels and short-term ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Spain

    Oct 2020

    Despite the overall decline in value sales for travel intermediaries in 2020 as a result of the COVID-19 national lockdown in Spain and travel restrictions to and from the country, the value share of internet transactions through intermediaries is ...

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    Country Report

    Country Report

    Tourism Flows in Spain

    Oct 2020

    The severe outbreak of COVID-19 in Spain, with the consequent declaration of a State of Emergency and the closure of the country’s borders, has significantly restricted the country’s tourism flows in 2020. Both inbound and outbound trips are expected...

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    Country Report

    Country Report

    Travel in Spain

    Oct 2020

    Spain’s heavy reliance on tourism, with the country being one of the most popular destinations in the world, has meant that the impact of COVID-19 on the Spanish travel market in 2020 has been severe. It is likely to have a prolonged effect on ...

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    Country Report

    Country Report

    Home Video in Spain

    Sep 2020

    Home video volume and current value sales have been in decline for several years in Spain. This is primarily due to maturity and comparatively long replacement cycles in the dominant category of televisions, but also reflects the fact that BD players...

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    Country Report

    Country Report

    In-Car Entertainment in Spain

    Sep 2020

    In-car entertainment in Spain is in long-term decline, for a number of reasons. Firstly, most new vehicles sold in the country now come with pre-installed speakers, navigation systems and media players as standard. Accordingly, this category is ...

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    Country Report

    Country Report

    Wearable Electronics in Spain

    Sep 2020

    Overall volume and current value growth rates for wearable electronics in 2020 are expected to be down sharply on 2019. While this is partly the result of increasing maturity, the slowdown is primarily due to the impact of COVID-19. Most notably, ...

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    Country Report

    Country Report

    Mobile Phones in Spain

    Sep 2020

    Volume sales of smartphones in Spain have declined consistently in recent years. This is mainly the result of saturation, with the gradual extension of replacement cycles – partly driven by a lack of significant innovation – also inhibiting demand. ...

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    Country Report

    Country Report

    Computers and Peripherals in Spain

    Sep 2020

    While computers and peripherals retail volume sales look set to decline marginally over 2020 as a whole, this would be a significant improvement on the more substantial drop recorded in 2019. Similarly, following a decline in 2019, double-digit ...

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    Country Report

    Country Report

    Consumer Electronics in Spain

    Sep 2020

    Consumer electronics in Spain looks set to record a decline in total volume sales for 2020 as a whole, which would be in keeping with the downward trend observed throughout the review period. Total current value sales should continue to increase, ...

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    Country Report

    Country Report

    Home Audio and Cinema in Spain

    Sep 2020

    Demand for all types of home audio and cinema products has been in decline for a number of years in Spain, primarily because of consumer migration to alternative devices and technologies. The rise of digital media formats and streaming services like ...

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    Country Report

    Country Report

    Imaging Devices in Spain

    Sep 2020

    As evidenced by the negative results it registered in volume and current value terms over most of the review period, the long-term trajectory of imaging devices in Spain is one of decline. This is due to cannibalisation by smartphones, which in ...

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    Country Report

    Country Report

    Portable Players in Spain

    Sep 2020

    While growth rates will be well down on 2019 due to the economic shock of COVID-19, wireless speakers is the only portable players category expected to see volume and current value sales increase over 2020 as a whole. Its expansion will continue to ...

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    Country Profile

    Country Profile

    Spain: Country Profile

    Sep 2020

    Spain is experiencing a steep recession. The severe outbreak of the Coronavirus (COVID-19) pandemic and the confinement measures taken in response have resulted in a sharp contraction of activity in the first half of the year, with the service sector...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q3 2020

    Sep 2020

    In Q3 2020, global economic activity levels remain significantly below normal. Under the baseline forecast the global economy is headed for the worst global recession since the great depression of the 1930s, with global output set to contract by 3-6%...

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    Future Demographic

    Future Demographic

    Spain in 2040: The Future Demographic

    Sep 2020

    Population growth in Spain in 2019-2040 will be propelled by positive net migration, as natural change remains negative. With older 60+ age cohorts swelling, ageing will accelerate further, placing more pressure on state resources. While life ...

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    Country Report

    Country Report

    Alcoholic Drinks in Spain

    Aug 2020

    The strict lockdown in Spain due to the outbreak of COVID-19 required the short-term closure of all on-trade establishments. This is forecast to have a severe impact on on-trade volume sales of alcoholic drinks in 2020, which is not likely to be ...

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    Country Report

    Country Report

    Cider/Perry in Spain

    Aug 2020

    Cider/perry continued its steady, positive performance in Spain in 2019, favoured by consumers’ perception that these alcoholic drinks are healthier, more natural, lighter, and more suitable for on-trade consumption during the week. In addition, ...

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