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Spain

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Lodging (Destination) in Spain

Sep 2023

2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…

USD 1,195
Country Report

Wine in Spain

Jun 2023

In 2022, sales of wine in Spain grew both in total volume and current value terms compared with the previous year. Most categories experienced growth, with sherry being the only exception. Growth was primarily driven by the lifting of all…

USD 1,195
Country Report

Oral Care in Spain

May 2023

Oral care saw a weak performance in 2022, as Spanish consumers’ fears of contracting the COVID-19 virus began to wane. Overall, the pandemic provided a boost to demand for oral care, as dentists were closed during the lockdown, as they were not…

USD 1,195
Country Report

Home Furnishings in Spain

May 2023

In 2022, lighting was the fastest growing category within home furnishings in Spain, driven by further demand for light-emitting diode lamps (LED). LED lamps have been growing dynamically for a number of years due to their energy-saving credentials.…

USD 1,195
Country Report

Air Care in Spain

Jan 2023

Air care continued to see steady growth in retail volume terms in 2022 as room scenting continued to gain momentum in Spain. Consumers increasingly favour creating a relaxing and welcoming ambience in the home by using air care products.…

USD 1,195
Country Report

Booking in Spain

Sep 2023

Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific…

USD 1,195
Country Report

Airlines in Spain

Sep 2023

In February 2023, Globalia Group and International Airlines Group (IAG) reached an agreement for the sale of the entire airline company Air Europa. This closes a long process which began with the pre-agreement adopted in November 2019, later modified…

USD 1,195
Country Report

Consumer Electronics in Spain

Jul 2023

Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…

USD 2,750
Country Report

Depilatories in Spain

May 2023

Retail value sales of depilatories saw an improved performance in current value terms in 2022, compared with 2021. While this was partially due to inflationary pressures, which increased unit prices. demand was boosted by the easing of…

USD 1,195
Country Report

Discounters in Spain

Mar 2023

2022 was another successful year for Lidl in Spain. The company continued to expand its network, reaching more than 650 outlets, with the ambition of reaching 700 outlets in the next year. Like Aldi, it has a strategy of opening outlets in the…

USD 1,195
Country Report

Direct Selling in Spain

Mar 2023

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

USD 1,195
Country Report

Toilet Care in Spain

Jan 2023

Demand for toilet care shot up following the outbreak of COVID-19 with consumers looking to ensure higher hygiene standards in their homes, including when it came to cleaning their toilets. The increased time spent at home for work and leisure also…

USD 1,195
Country Report

Bleach in Spain

Jan 2023

Spain is traditionally a country where disinfection and bleach have been linked together, and the product’s use is widespread among older generations. The variety and widespread availability of bleach are also important factors in its consumption in…

USD 1,195
Country Report

Portable Players in Spain

Jul 2023

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

USD 990
Country Report

Snacks in Spain

Jun 2023

Snacks is performing well with it being expected to post moderate growth in retail volume terms and strong growth in current value terms in 2023. Inflation is still having a strong impact on prices with this being the main driver of value growth.…

USD 2,450
Country Report

Spirits in Spain

Jun 2023

Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…

USD 1,195
Country Report

Beer in Spain

Jun 2023

During 2022, the Spanish beer category maintained total volume growth, and sales nearly returned to the level seen in 2019. This made it one of the only alcoholic drinks categories that, in general, recovered from the impact of the pandemic. The…

USD 1,195
Country Report

Video Games in Spain

May 2023

 

USD 1,195
Country Report

Sunglasses in Spain

May 2023

Sunglasses is the winner in eyewear in Spain in 2023, seeing higher value sales than either spectacles or contact lenses. This is attributed to the reopening of society following the restrictions of the COVID-19 pandemic, alongside the resumption of…

USD 990
Country Report

Pet Care in Spain

May 2023

Pet care sales continue to see strong growth in current value terms in 2023. A significant increase in the dog and cat population in 2020-2021 also continues to support market growth in volume terms. Pet food is also proving resilient to the economic…

USD 2,450
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