Spain

2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…

In 2022, sales of wine in Spain grew both in total volume and current value terms compared with the previous year. Most categories experienced growth, with sherry being the only exception. Growth was primarily driven by the lifting of all…

Oral care saw a weak performance in 2022, as Spanish consumers’ fears of contracting the COVID-19 virus began to wane. Overall, the pandemic provided a boost to demand for oral care, as dentists were closed during the lockdown, as they were not…

In 2022, lighting was the fastest growing category within home furnishings in Spain, driven by further demand for light-emitting diode lamps (LED). LED lamps have been growing dynamically for a number of years due to their energy-saving credentials.…

Air care continued to see steady growth in retail volume terms in 2022 as room scenting continued to gain momentum in Spain. Consumers increasingly favour creating a relaxing and welcoming ambience in the home by using air care products.…

Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific…

In February 2023, Globalia Group and International Airlines Group (IAG) reached an agreement for the sale of the entire airline company Air Europa. This closes a long process which began with the pre-agreement adopted in November 2019, later modified…

Consumer electronics experienced an overall decline in retail volume sales in 2022 with this pattern continuing in 2023 across nearly all categories. The economic downturn in 2022 alongside high inflation and rising energy prices continues to have an…

Retail value sales of depilatories saw an improved performance in current value terms in 2022, compared with 2021. While this was partially due to inflationary pressures, which increased unit prices. demand was boosted by the easing of…

2022 was another successful year for Lidl in Spain. The company continued to expand its network, reaching more than 650 outlets, with the ambition of reaching 700 outlets in the next year. Like Aldi, it has a strategy of opening outlets in the…

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

Demand for toilet care shot up following the outbreak of COVID-19 with consumers looking to ensure higher hygiene standards in their homes, including when it came to cleaning their toilets. The increased time spent at home for work and leisure also…

Spain is traditionally a country where disinfection and bleach have been linked together, and the product’s use is widespread among older generations. The variety and widespread availability of bleach are also important factors in its consumption in…

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

Snacks is performing well with it being expected to post moderate growth in retail volume terms and strong growth in current value terms in 2023. Inflation is still having a strong impact on prices with this being the main driver of value growth.…

Even though total volume sales of spirits increased in 2022, volumes did not return to the pre-pandemic level. The supply chain crisis and rising production costs, such as raw materials and energy, which were exacerbated by the war in Ukraine, had a…

During 2022, the Spanish beer category maintained total volume growth, and sales nearly returned to the level seen in 2019. This made it one of the only alcoholic drinks categories that, in general, recovered from the impact of the pandemic. The…

Sunglasses is the winner in eyewear in Spain in 2023, seeing higher value sales than either spectacles or contact lenses. This is attributed to the reopening of society following the restrictions of the COVID-19 pandemic, alongside the resumption of…

Pet care sales continue to see strong growth in current value terms in 2023. A significant increase in the dog and cat population in 2020-2021 also continues to support market growth in volume terms. Pet food is also proving resilient to the economic…