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Spain

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Spain StatisticsConsumer Lifestyles in SpainSpain Country BriefingsFuture Demographics: Spain in 2030

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    Country Profile

    PEST Analysis: Spain

    Jun 2021

    Political instability in Spain is set to continue, as some regions are expected to maintain pressure to break away from the central government. Additionally, public debt has become more unsustainable, owing to the Coronavirus (COVID-19) pandemic, ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Spain

    Jun 2021

    Tobacco alternatives experienced a mixed performance in 2020, with e-vapour players recording current value sales declines. The latter’s dominant value category of open vaping systems, including e-liquids, was already feeling the impact of the ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Spain

    Jun 2021

    Smoking tobacco was already gaining stronger growth momentum towards the end of the review period due to rising price sensitivity amongst local consumers. Smokers also have a greater choice with smoking tobacco, as they are able to select the type of...

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    Country Report

    Country Report

    Cigarettes in Spain

    Jun 2021

    Cigarettes experienced declining demand in Spain 2020 as a result of the pandemic. One major factor was the significant drop in tourist numbers to the country for part of the year due to restrictions on travel, while the local lockdown saw Spaniards ...

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    Country Report

    Country Report

    Tobacco in Spain

    Jun 2021

    Tobacco in Spain experienced declining value sales in 2020 due to the weak performance of the dominant category of cigarettes. Overall demand was negatively impacted by a notable reduction in tourist numbers over the year due to travel restrictions ...

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    Country Report

    Country Report

    Cider/Perry in Spain

    Jun 2021

    During the COVID-19 pandemic, on-trade volume sales of cider/perry registered a severe decline as horeca outlets around Spain closed their doors to prevent the spread of COVID-19 according to national and local lockdown regulations. Cider/perry ...

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    Country Report

    Country Report

    Rtds in Spain

    Jun 2021

    In 2020, RTDs proved itself to be relatively resilient to the impact of the COVID-19 pandemic. The category recorded a very low level decline of total volume sales in 2020, demonstrating a much stronger performance than other hard hit alcoholic ...

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    Country Report

    Country Report

    Beer in Spain

    Jun 2021

    Total volume sales of beer plummeted in 2020, registering unprecedented annual losses with a volume decline much heavier than any experienced over the review period. The COVID-19 was responsible for this decline in sales as lockdown restrictions and ...

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    Country Report

    Country Report

    Wine in Spain

    Jun 2021

    In 2020, total volume sales of wine dropped substantially as a result of the COVID-19 pandemic. Following the outbreak of the virus, Spanish authorities implemented national and local lockdown measures aimed at limiting the spread of the COVID-19 ...

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    Country Report

    Country Report

    Spirits in Spain

    Jun 2021

    The spirits category is highly dependent on on-trade sales in Spain, with many of the products sold in this category more often consumed in bars, restaurants and other horeca outlets. As such, this category was harder hit by the closure of horeca ...

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    Country Report

    Country Report

    Alcoholic Drinks in Spain

    Jun 2021

    Alcoholic drinks was strongly affected by the COVID-19 pandemic in 2020, with the absence of tourists due to travel restrictions and strict national lockdown measures, including the closure of horeca outlets, leading to a considerable overall decline...

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    Country Report

    Country Report

    Traditional Toys and Games in Spain

    Jun 2021

    While home seclusion increased interest in some traditional toys and games as consumers were forced to spend more time indoors, the COVID-19 pandemic negatively impacted overall sales in 2020. This was partly due to the closure of non-essential ...

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    Country Report

    Country Report

    Toys and Games in Spain

    Jun 2021

    Overall, toys and games saw only very slight current value growth in 2020, but performance was markedly different across traditional toys and games and video games, as well as within these categories themselves. Traditional toys and games performed ...

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    Country Report

    Video Games in Spain

    Jun 2021

    While constraints on household budgets during the pandemic had an adverse effect on demand, nevertheless video games maintained robust growth in Spain in 2020. Indeed, home seclusion bolstered consumer interest in video games, which allowed people to...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2021

    May 2021

    The global economic outlook has improved since Q1 2021. Global real GDP growth in 2021 is now expected to be the fastest in more than 40 years, at 5.8% (a 0.5 percentage points upgrade relative to the Q1 forecast), followed by 4.5% growth in 2022 (a ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    May 2021

    Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

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    Country Report

    Country Report

    Hair Care in Spain

    Apr 2021

    Spain was put into lockdown from 15 March to 28 April 2020; however, the road out of lockdown took longer in some regions than others. During this period, hair salons, department stores and beauty specialist retailers were closed, opening only ...

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    Country Report

    Country Report

    Colour Cosmetics in Spain

    Apr 2021

    In Spain the bulk of colour cosmetics sales take place through beauty specialist retailers and, until 2020, department stores. As these outlets are not considered essential retailers, they were closed during the national Spanish lockdown from 15 ...

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    Country Report

    Country Report

    Sun Care in Spain

    Apr 2021

    In order to contain the COVID-19 virus, Spanish authorities took the decision of placing the country in lockdown, with the duration to last between 15 March and 28 April. This resulted in Spaniards not having Easter holidays, which is when they ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Spain

    Apr 2021

    In 2020, lockdown measures in Spain dragged down sales of premium beauty and personal care, as from mid-March through to the end of April drugstores, beauty specialist retailers and department stores were closed. Indeed, purchases of premium beauty ...

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