Chile

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Chile StatisticsConsumer Lifestyles in ChileChile Country BriefingsFuture Demographics: Chile in 2030

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    Cigarettes in Chile

    Jul 2019

    Cigarette volume sales continued to contract in 2018 and are expected to continue doing so over the forecast period. Growing health awareness backed by government campaigns and stronger proposed anti-tobacco legislation are encouraging consumers to ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Chile

    Jul 2019

    Fine cut tobacco continued to perform well in 2018 with expectations of ongoing success over the forecast period due to rising demand. Although the category remained much smaller than cigarettes, rising sales are encouraging some manufacturers to ...

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    Country Report

    Country Report

    Tobacco in Chile

    Jul 2019

    During 2018 volume sales of cigarettes declined for another year as advertising bans and public smoking restrictions continued to take a toll. The market also witnessed a sharp increase in average unit price per stick, consumer migration from ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Chile

    Jul 2019

    Open vaping systems in Chile are characterised by a high level of illegality and “grey” zones. E-liquids are allowed in Chile but those containing nicotine are classified as medicines, which means that vendors are required to obtain special ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Latin America

    Jun 2019

    Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Chile

    Jun 2019

    This is one of the most unusual beauty and personal care categories, where price is not a decisive factor and premium product consumers do not necessarily have high purchasing power. Moreover, when it comes to children, middle- and even low-income ...

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    Country Report

    Country Report

    Bath and Shower in Chile

    Jun 2019

    Bath and shower products have high household penetration and there is little room for any significant growth in this category, especially given its high level of concentration with no ranking moves between companies. The category is clearly price ...

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    Country Report

    Country Report

    Colour Cosmetics in Chile

    Jun 2019

    Colour cosmetics is one of the most affected categories by aggressive promotions. Most of these actions were associated with online special shopping days, new product launches and multipack presentations, with variations in terms of format volumes....

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    Country Report

    Country Report

    Deodorants in Chile

    Jun 2019

    Despite being very niche, the interest in aluminium-free deodorants has become a reality for consumers worried about their health and are reading the ingredient labels. Some premium brands are starting to develop such products....

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    Country Report

    Country Report

    Depilatories in Chile

    Jun 2019

    If in the past most women tended to use men’s razors to remove unwanted hair, they are now more aware of differences between women’s and men’s razors, especially since new technology and ergonomic features have been developed rather than just the ...

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    Country Report

    Country Report

    Fragrances in Chile

    Jun 2019

    Premium fragrances have developed a format strategy to adapt to its consumer base, by giving women fragrances in small and sophisticated formats while men’s premium fragrances are sold in larger formats, reflecting the different needs and preferences...

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    Country Report

    Country Report

    Hair Care in Chile

    Jun 2019

    In this very price-driven category, the commoditisation and no brand loyalty are the main challenges for companies. Most brands have made major efforts regarding ingredients, using superfood extracts and claiming their benefits clearly on packaging....

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Chile

    Jun 2019

    Mass beauty and personal care products are slowly entering the niche world of labels, and with mass brands such as Dove and Pamela Grant already proudly exhibiting a cruelty-free label on their products, the massification of a previously niche trend ...

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    Country Report

    Country Report

    Men's Grooming in Chile

    Jun 2019

    In the past, men’s grooming products were bought by mothers and wives, but men are starting to be more interested and aware of the different products available for them, getting involved in the shopping process and becoming better informed about ...

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    Country Report

    Country Report

    Oral Care in Chile

    Jun 2019

    With many years with no significant changes, and a lack of new brands or technologies in oral care products in Chile, the category has grown very mature, commoditised and price driven....

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    Country Report

    Country Report

    Beauty and Personal Care in Chile

    Jun 2019

    Beauty and personal care witnessed poor results in 2018, with lower than expected growth for most players. The combination of disruption within distribution channels, aggressive promotions and commoditisation of many categories created a challenging ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Chile

    Jun 2019

    Aggressive promotions are ongoing, consumers are migrating towards premium products that are now more affordable and display quality and benefits that mass products cannot give them, for a small price gap. However, the lower price of premium products...

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    Country Report

    Country Report

    Skin Care in Chile

    Jun 2019

    Skin care has witnessed many promotions and discounts, as a way of attracting consumers who are prioritising other categories. This is because skin care is not considered a primary and basic need and tends to be the first product to be set aside in ...

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    Country Report

    Country Report

    Sun Care in Chile

    Jun 2019

    Despite large educational campaigns and government warnings about the aggressive consequences of sun exposure on unprotected skin, Chilean people do not use sun protection as much as they should....

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    Country Report

    Country Report

    Cat Food in Chile

    Jun 2019

    There is a growing focus on animal welfare in Chile, with Ley Cholito bringing this issue into the spotlight. This law protects the rights of dogs and cats and offers guidelines for their care and wellbeing, requiring owners to take responsibility ...

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