Chile

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Chile StatisticsConsumer Lifestyles in ChileChile Country BriefingsFuture Demographics: Chile in 2030

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    Air Treatment Products in Chile

    Feb 2019

    Split format air conditioners are popular in the Chilean market. High temperatures in the summer promote demand for cool environments, particularly in cities such as Santiago de Chile, which has no coastline and is surrounded by mountains. High ...

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    Dishwashers in Chile

    Feb 2019

    The smaller formats of 40cm have increased their presence in the market. This is related to the increase in single-person households. As knowledge of these new formats increases, consumers are increasingly appreciating that they are good alternatives...

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    Food Preparation Appliances in Chile

    Feb 2019

    The rising concern of consumers about their health has increased interest in products that are complementary to this lifestyle. Natural ingredients and their functionalities generate appeal as they have health benefits. Within food preparation ...

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    Home Laundry Appliances in Chile

    Feb 2019

    The penetration rate of automatic washing machines in Chile is above the regional average. Distribution channels play a fundamental role in this. Department stores and hypermarkets have a strong presence and a wide among the population, and Chileans ...

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    Large Cooking Appliances in Chile

    Feb 2019

    The large cooking appliances category in general has a direct relationship with the construction of new homes. More and more appliances are being integrated into the designs of dwellings. On average, around 70,000 new households are created in Chile ...

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    Microwaves in Chile

    Feb 2019

    In 2018, microwaves saw a considerable reduction in sales. This followed strong growth in the previous year, as foreigners – in particular Argentinians – came to Chile to buy technology products, in order to benefit from lower prices. The decline in ...

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    Consumer Appliances in Chile

    Feb 2019

    The consumer appliances industry continued to record positive growth in both value and volume sales in 2018. Sales were supported by a good economic performance. In addition, a change in government generated greater confidence, such as in the real ...

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    Personal Care Appliances in Chile

    Feb 2019

    Most personal care appliances are aimed at women. Women have a greater relationship with the brands on the market, have already established a relationship with them as part of their routines, and have extensive knowledge about the different products ...

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    Refrigeration Appliances in Chile

    Feb 2019

    Freezers continued to grow in 2018. These products are considered important by consumers, since they are essential for the kitchen of every home. Their importance encourages consumers to be well-informed in advance when making a purchase, and to seek...

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    Small Cooking Appliances in Chile

    Feb 2019

    Consciousness of diet among consumers has been increasing, and there is greater concern about the types of foods that are part of the diet, and also about the ways in which ingredients are cooked. Fryers are thus losing interest among consumers, as ...

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    Vacuum Cleaners in Chile

    Feb 2019

    The Chilean market already has a wide range of vacuum cleaner formats and brands with a good presence in different stores. Cylinder vacuum cleaners have maintained their dominance, as the category is characterised by a wide offer of different models ...

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    Analgesics in Chile

    Feb 2019

    The government launched a communications campaign in Chile called “Uso responsable de medicamentos” (“Responsible use of remedies”) that highlighted the risks of self-medication. One of the main examples was the misuse of paracetamol, which was one ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Chile

    Feb 2019

    While in 2017 the category registered strong growth due to extensive wildfires, it registered a more modest and typical performance in 2018, explained mainly by the meteorological “La Niña” effect that caused dryness in most of the country....

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    Dermatologicals in Chile

    Feb 2019

    Antiparasitics, antipruritics and topical antifungals were the strongest performers in 2018. Antiparasitics/lice (head and body) treatments benefited from a large-scale campaign that encouraged consumers to prepare their children for the upcoming ...

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    Dietary Supplements in Chile

    Feb 2019

    Consumers became better educated and aware of the need for prevention. They also became more familiar with dietary supplements properties and the benefits of each product....

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    Digestive Remedies in Chile

    Feb 2019

    Probiotics have many digestive properties and are presented as a more natural option for treatment of flatulence, acidity or even some intolerance issues, traditionally treated with digestive enzymes. While antiflatulents, antacids and digestive ...

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    Eye Care in Chile

    Feb 2019

    The dryness and the repeated environmental emergencies related to air contamination during 2017 and 2018 were important allergy triggers. The prevalence of eye allergies is approximately 20% in Chile and affects mainly children around 10 years old. ...

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    Herbal/Traditional Products in Chile

    Feb 2019

    Medicated confectionary remained the leading product in herbal/traditional products. Throughout the day consumers tend to eat sweet and salty snacks on the go. The local pollution combined with high population density in public spaces such as the ...

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    Consumer Health in Chile

    Feb 2019

    Self-medication, OTC access and new OTC distribution channels were important issues, especially when sales through pharmacies are not very dynamic. In this market the high concentration of pharmacies reduced laboratories’ margins and most are looking...

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    Paediatric Consumer Health in Chile

    Feb 2019

    All vitamins and dietary supplements are obliged to state on package labels that the product is "not suitable for children aged under eight, pregnant women and breastfeeding women”. This limits the development of vitamins and dietary supplements for ...

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