Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The pandemic has had a significant impact on a global level. Whilst being challenged by the many new variants that have emerged, many countries continue to experience economic instability and uncertainty. This situation directly affects pet care in…
Sun care recorded significant growth rates in 2021, with sun protection standing out as a particularly dynamic performer. Growth drivers include the fact that the usage occasions increased considerably compared to the previous year due to greater…
Fragrances recorded remarkable growth in both retail volume and current value terms in 2021, to be one of the strongest performers in Chilean beauty and personal care. The premium segment in particular, recorded dynamic growth to not only fully…
As the threat of the pandemic lingers, with different variants impacting the staggered reopening of Chile during 2021, consumers maintained high levels of hygiene and cleaning habits, resulting in a second consecutive year of double-digit current…
Organic beverages continued to record dynamic growth rates in 2021. One of the most important factors behind this performance has been that local consumers are increasingly concerned about their nutrition, searching for high-quality products that are…
As vaccination rates increased in Chile during 2021, with the country reaching approximately 90% of eligible individuals that received at least two doses, limitations on movement outside of the home were significantly reduced, especially after full…
2020 was a difficult year for retailing, marked by the limitations of movement brought about by the onset of COVID-19 and the government establishing the Plan Paso a Paso that contemplated and enforced long and strict quarantines for most of the…
Since the end of 2019, modern grocery retailers have been marked by difficult times, having to intermittently close and open outlets which has affected their growth performance. This scenario was linked to civil unrest in 2019, which resulted in…
Depilatories witnessed significant growth in 2021, with women´s razors and blades recording the most impressive performance. This growth was supported by higher disposable incomes as consumers were able to access cash subsidies from the government…
Deodorants recorded marginal retail volume growth in 2021 due to greater mobility of consumers outside of the home as restrictions introduced to control the spread of COVID-19 were gradually relaxed. However, this improved demand was insufficient to…
Following a surge in demand in 2020 due to home seclusion as a result of the pandemic which led to some stockpiling, demand for retail tissue recorded a marginal decline in 2021, although volume sales remained higher than pre-pandemic levels as…
Chile has one of the highest vaccination rates in both Latin America and the world, and this fact has allowed for the country to reopen, quickly relax quarantine measures and gain mobility. Although convenience stores were already steadily expanding…
An increase in mobility and social interaction, following the many months of mandatory lockdowns and a higher level of social distancing, increased the number of household gatherings and car usage, leading air care to see record growth in both volume…
COVID-19 has significantly changed consumers’ behaviour towards healthy living, a trend that has become top-of-mind in every aspect of their lives in 2021. Despite gym closures and severe lockdowns, an increasing number of Chileans are turning to…
Local households are not only comprised of human members, as many Chileans also consider their pets as important members of the family. Over the review period, it became increasingly evident that a bond between pets and their owners was forming,…
Hair care recorded impressive retail volume and current value growth rates in 2021, driven by standard shampoos and conditioners and treatments. There was also a notable migration towards premium brands during the year. Fear of exposure to the virus…
Ties experienced a significant drop in demand in 2020 due to home seclusion and remote working, while predictions for a full recovery over the forecast period are not optimistic. A limited number of sectors insist on formal wear, such as banking and…
Colour cosmetics experienced an outstanding 2021, recording double-digit current value and volume growth following the significant declines of 2020. This resulted in value sales surpassing pre-pandemic figures, although overall demand remained…
Homeshopping played a significant role in retailing during the period of store closures and restrictions informed by the measures introduced to contain the spread of COVID-19 in Chile. Non-essential stores closed and essential retailers operated at…
Most areas of womenswear are set to recover in 2021 to pre-pandemic sales levels in both retail volume and current value terms. However, perceptions have changed in the country, as the pandemic has encouraged many Chileans to reconsider their…