Chile

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Depilatories in Chile

May 2023

Demand for depilatories in Chile notably dropped in 2022 compared to the previous year’s dynamic performance, taking volume sales below pre-pandemic levels. On the other hand, value sales only recorded a marginal decline to remain considerably higher…

USD 1,195
Country Report

Deodorants in Chile

May 2023

Despite the economic downturn that impacted several categories of beauty and personal care in 2022, deodorants in Chile showed some resilience, although value sales continued to be mainly driven by inflation and rising unit prices. Nevertheless, in…

USD 1,195
Country Report

Air Care in Chile

Mar 2023

Like many other home care categories, air care enjoyed higher demand when the pandemic initially emerged in Chile, with subsequent lockdowns ensuring prolonged time spent at home. Following several years of decline, retail volume sales recorded…

USD 1,195
Country Report

Retail Tissue in Chile

Mar 2023

Demand for retail tissue continued to grow in 2022, driven in particular by toilet paper, with the latter recording another year of double-digit volume and current value growth. Despite the easing of pandemic-related restrictions in Chile and greater…

USD 1,195
Country Report

Sportswear in Chile

Jan 2023

Sportswear is the strongest performer within Chilean apparel and footwear in current value sales terms in 2022. While higher prices amid inflationary pressures are supporting further value growth, overall demand remains positive due to the growing…

USD 1,195
Country Report

Sun Care in Chile

May 2023

Sun care in Chile continued to experience a strong performance in 2022, with the category recording double-digit volume and value growth for a third consecutive year. In fact, sun care sales have doubled compared to pre-pandemic levels. One of the…

USD 1,195
Country Report

Fragrances in Chile

May 2023

Fragrances, which recorded double-digit growth rates in 2021, witnessed a shift in momentum in 2022, with more moderate value growth and declining volume sales. This was driven by the mass segment, as increasingly price-sensitive consumers were…

USD 1,195
Country Report

Cat Food in Chile

Apr 2023

Dogs and cats are generally considered to have very different characteristics. On the one hand, dogs have a greater capacity to adapt when their owners change their food (a situation which has become more frequent due to inflationary pressures). This…

USD 1,195
Country Report

Vending in Chile

Mar 2023

In 2022, vending continued to benefit from consumers returning to schools and offices, and from overall more normal levels of movement within cities. Vending machines located in places such as streets and public transport areas saw a great…

USD 1,195
Country Report

Retail in Chile

Mar 2023

2022 was a year in which consumers in Chile realised the effect that inflation was having on their pockets. There was a bumpy end to 2019, and 2020 was marked by the fear and uncertainty of the COVID-19 pandemic. However, 2021 was full of promise and…

USD 2,450
Country Report

Hypermarkets in Chile

Mar 2023

Hiper de Lider, Walmart’s hypermarkets brand, which has long been perceived by Chilean consumers as the more affordable of the brands in the channel, continues to reach price-sensitive consumers by leveraging its “Precios que no se tocan”, (Prices…

USD 1,195
Country Report

Wipes in Chile

Mar 2023

Wipes continued to record a positive performance in 2022, driven by both personal wipes such as facial cleansing wipes, and home care options such as all purpose cleaning wipes, as concerned consumers attempted to maintain sanitised living…

USD 1,195
Country Report

Hair Care in Chile

May 2023

Hair care in Chile experienced double-digit growth rates in 2021, driven mainly by government aid that generated significant liquidity in the local market. However, the economic crisis and inflationary pressures hit many categories of beauty and…

USD 1,195
Country Report

Dog Food in Chile

Apr 2023

Pet care has a strong presence of imported products, and dog food is no exception. Most of the important players in Chile (except for Nestlé Chile, which has its own factories in the country) are facing ongoing challenges triggered by the global…

USD 1,195
Country Report

Convenience Retailers in Chile

Mar 2023

FEMSA Comercio SA de CV continued to lead convenience retailers in 2022, with its growth further driven by the recent finalisation of its acquisition of OK Market from SMU SA. While the brand remains active in the country, FEMSA Comercio is…

USD 990
Country Report

Apparel Accessories in Chile

Jan 2023

While reusable face masks, which are categorised under other apparel accessories, benefitted from an unprecedented boom due to the pandemic in 2020, registering an increase of over 600%, demand was starting to slow in 2021, and turn to decline in…

USD 1,195
Country Report

Skin Care in Chile

May 2023

After a year of historic growth for Chilean skin care in 2021, driven by dynamic consumer demand, the category witnessed a significant slowdown in 2022. This moderation in growth was primarily due to inflationary pressures, forcing consumers to…

USD 1,195
Country Report

Pet Care in Chile

Apr 2023

After receiving an extraordinary boost in 2020 following the emergence of the pandemic and subsequent home seclusion, which resulted in a surge in pet adoptions, growth rates of pet care have since noticeably slowed in Chile. The categories that…

USD 2,450
Country Report

Home Insecticides in Chile

Mar 2023

Like air care, home insecticides significantly benefited from home seclusion as the pandemic in Chile resulted in prolonged lockdowns, resulting in double-digit retail volume growth in 2020. Spending greater time at home than ever before, local…

USD 1,195
Country Report

Home Care in Chile

Mar 2023

2020 and 2021 were the most disruptive and uncertain years for many consumers as a result of the pandemic. Fear of contagion, and the global and local policies imposed in an attempt to control the spread of the virus, including lockdowns, social…

USD 2,750
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