Chile

In 2019 the growth of this category was driven by the perception that it includes less potentially harmful products. Consumers believe that smoking tobacco contains fewer additives, and thus represents a “healthier” option. Many younger people also ...

In 2019 illicit trade of cigarettes was growing in Chile at the expense of the licit market. Illicit brands from Paraguay, Korea and India were the most common in the Chilean market at the end of the review period. Recent efforts implemented by the ...

The addictive nature of nicotine, and the habitual nature of its use, minimises the impact of factors such as environmental or economic turmoil, and this has also been evident with regard to COVID-19. Indeed, many consumers increase consumption ...

People trying to give up smoking represented the main users of e-vapour products in Chile at the end of the review period. Price represented the main factor restricting growth, as many e-vapour products are considerably more expensive than ...

Oral care in Chile remained largely price-driven at the end of the review period, with mass brands clearly dominating the competitive landscape. Despite private label offering a range of products, with its strongest shares in manual toothbrushes and ...

Women's razors and blades remained the dominant product area in depilatories in 2019 and is also the most concentrated product area, with Procter & Gamble, Eveready and Bic the only significant players and together accounting for almost all value ...

Chilean men remained fairly traditional in their preferences at the end of the review period, although younger generations increasingly questioned pre-defined concepts of masculinity with a growing number interested in men’s grooming and willing to ...

Premium fragrances continued to gain share in current value terms in 2019, while mass men's and unisex fragrances and sets/kits saw current value decline or stagnation. Currency fluctuations increased throughout the year, leading to rising economic ...

Hair care remained a very competitive category in 2019, with a presence across many distribution channels a key requirement for sales growth as price-driven consumers seek availability and convenience. Due to social unrest, product availability ...

Chile’s socio-political problems intensified at the end of the review period, with economic instability having a heavy impact on sales and resulting in a considerably lower current value growth in comparison to the review period CAGR. Unemployment ...

Chileans became more aware of the dangers of unprotected sun exposure during the review period, which resulted in more people including the use of sun protection in their daily routines. This not only supported growing demand for sun protection, ...

In line with wider trends in beauty and personal care, skin care saw value share gains for premium products in 2019. This was however linked to aggressive price promotions for premium brands, with mass products struggling to compete with ...

Deodorants is a largely mature category and there was little space for further innovation for mass brands by 2019. Sales were also increasingly driven by price promotions, with price competition further hindering current value growth. Chileans ...

During the review period, birth rates in Chile continued to decline, which directly affected the performance of baby and child-specific products. Current value sales consequently stagnated at the end of the review period. Chilean consumers are ...

Despite social discontent impacting sales of many fast-moving consumer goods in 2019, bath and shower continued to see current value growth in the year due to inelastic demand. Modern grocery retailers, mostly in locations on the outskirts of cities ...

The COVID-19 pandemic is not expected to have a significant impact on overall sales of beauty and personal care, with value sales at constant 2019 prices likely to stagnate in 2020 in comparison to the slight decline seen in 2019. The negative impact...

Consumption behaviour changed in 2019, as economic uncertainty led to increasing unemployment levels. This directly limited many households’ budgets, with most people cutting back on expenses in order to maximise their incomes. In response, premium ...

Colour cosmetics saw good current value growth during the review period as a whole. However, sales growth lost momentum in 2019 due to the unstable economic situation in Chile. Economic uncertainty impacted sales of many products viewed as ...

Latin America’s economy will fall fall sharply in 2020 due to the containment measures of dealing with COVID-19. The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their excessive ...

Backed by the multinationals operating in it, Chile has a highly-developed sanitary protection category, including a wider offer and more developed product lines than in other markets in the region. There is also competition between premium and ...