Chile

Sportswear is the strongest performer within Chilean apparel and footwear in current value sales terms in 2022. While higher prices amid inflationary pressures are supporting further value growth, overall demand remains positive due to the growing…

While reusable face masks, which are categorised under other apparel accessories, benefitted from an unprecedented boom due to the pandemic in 2020, registering an increase of over 600%, demand was starting to slow in 2021, and turn to decline in…

Womenswear has been one of the industry’s strongest performers in Chile over 2022, along with footwear and sportswear. Although growth is evident across most of the category, women’s outerwear is the leader, and is being driven by the versatility of…

Demand for jeans was already declining in Chile prior to the pandemic, in line with changing preferences for more relaxed styles of apparel under the athleisure trend including tracksuit bottoms, but the category registered its sharpest double-digit…

Demand for hosiery in Chile, driven mainly by the dominant non-sheer segment, remains higher than pre-pandemic levels in 2022, despite a marginal decline in volume sales. Following a notable drop in 2020 due to pandemic-related home seclusion, growth…

Although pandemic-related restrictions were lifted during the second half of 2021, the greater return to the office has not been a reality for many Chilean employees. Many companies have established remote working or hybrid models, which remain in…

While demand for footwear in Chile continues to grow in 2022, albeit at a much slower rate than the previous year, overall volume sales remain lower than pre-pandemic levels. On the other hand, current value growth of the category remains higher,…

During 2021, there was a significant boom in demand for childrenswear in Chile with double-digit volume growth across the category. This was driven by a return to greater mobility outside of the home as restrictions eased, including the resumption of…

The second half of 2021 was an exceptional year for many consumer goods in Chile with historic sales recorded by many industries. This was due to access to greater liquidity as a result of government grants and pension fund withdrawals, which…

Store cards in Chile are on a downward trajectory. This is mainly due to two factors. First, local consumers now have greater flexibility due to a broader range of other financial cards (credit, pre-paid, debit) that allow purchases in other stores.…

Chileans mainly choose a credit card based on credit limits and the availability of cash advances. However, other factors are relevant, such as the costs associated with the card, loyalty programmes, and promotions.

Driven by the powder format in Chile, concentrates marginally benefited from home seclusion during the first year of the pandemic, offering an affordable option for preparing soft drinks. However, demand weakened in 2021 following the introduction of…

For the second consecutive year, digestive remedies is set to record double-digit current value growth in 2022. Generally, a notable part of the demand is influenced by social events such as national holidays or holidays where there is often…

Chilled dairy desserts is the largest category within other dairy in value terms, and is set to experience strong growth during 2022. When the first cases of COVID-19 appeared in Chile in 2020, it changed people’s lives all around the world, as home…

The pandemic is continuing to impact the Chilean economy. In early 2020, when Chile was experiencing a weak and uncertain economic environment due to strong and widespread protests, the emergence of COVID-19 significantly impacted Chileans’ lives.…

With one of the highest vaccination rates in the world, Chile is looking forward to moving on as society from the pandemic. While the threat of new variants remains a possibility, the severity of the disease has been waning in the country, supporting…

Depilatories witnessed significant growth in 2021, with women´s razors and blades recording the most impressive performance. This growth was supported by higher disposable incomes as consumers were able to access cash subsidies from the government…

Deodorants recorded marginal retail volume growth in 2021 due to greater mobility of consumers outside of the home as restrictions introduced to control the spread of COVID-19 were gradually relaxed. However, this improved demand was insufficient to…

Following a surge in demand in 2020 due to home seclusion as a result of the pandemic which led to some stockpiling, demand for retail tissue recorded a marginal decline in 2021, although volume sales remained higher than pre-pandemic levels as…

Chile has one of the highest vaccination rates in both Latin America and the world, and this fact has allowed for the country to reopen, quickly relax quarantine measures and gain mobility. Although convenience stores were already steadily expanding…