Chile
Chile StatisticsConsumer Lifestyles in ChileChile Country BriefingsFuture Demographics: Chile in 2030
Country Report
Air Treatment Products in Chile
Feb 2019
Split format air conditioners are popular in the Chilean market. High temperatures in the summer promote demand for cool environments, particularly in cities such as Santiago de Chile, which has no coastline and is surrounded by mountains. High ...
Country Report
Dishwashers in Chile
Feb 2019
The smaller formats of 40cm have increased their presence in the market. This is related to the increase in single-person households. As knowledge of these new formats increases, consumers are increasingly appreciating that they are good alternatives...
Country Report
Food Preparation Appliances in Chile
Feb 2019
The rising concern of consumers about their health has increased interest in products that are complementary to this lifestyle. Natural ingredients and their functionalities generate appeal as they have health benefits. Within food preparation ...
Country Report
Home Laundry Appliances in Chile
Feb 2019
The penetration rate of automatic washing machines in Chile is above the regional average. Distribution channels play a fundamental role in this. Department stores and hypermarkets have a strong presence and a wide among the population, and Chileans ...
Country Report
Large Cooking Appliances in Chile
Feb 2019
The large cooking appliances category in general has a direct relationship with the construction of new homes. More and more appliances are being integrated into the designs of dwellings. On average, around 70,000 new households are created in Chile ...
Country Report
Microwaves in Chile
Feb 2019
In 2018, microwaves saw a considerable reduction in sales. This followed strong growth in the previous year, as foreigners – in particular Argentinians – came to Chile to buy technology products, in order to benefit from lower prices. The decline in ...
Country Report
Consumer Appliances in Chile
Feb 2019
The consumer appliances industry continued to record positive growth in both value and volume sales in 2018. Sales were supported by a good economic performance. In addition, a change in government generated greater confidence, such as in the real ...
Country Report
Personal Care Appliances in Chile
Feb 2019
Most personal care appliances are aimed at women. Women have a greater relationship with the brands on the market, have already established a relationship with them as part of their routines, and have extensive knowledge about the different products ...
Country Report
Refrigeration Appliances in Chile
Feb 2019
Freezers continued to grow in 2018. These products are considered important by consumers, since they are essential for the kitchen of every home. Their importance encourages consumers to be well-informed in advance when making a purchase, and to seek...
Country Report
Small Cooking Appliances in Chile
Feb 2019
Consciousness of diet among consumers has been increasing, and there is greater concern about the types of foods that are part of the diet, and also about the ways in which ingredients are cooked. Fryers are thus losing interest among consumers, as ...
Country Report
Vacuum Cleaners in Chile
Feb 2019
The Chilean market already has a wide range of vacuum cleaner formats and brands with a good presence in different stores. Cylinder vacuum cleaners have maintained their dominance, as the category is characterised by a wide offer of different models ...
Country Report
Analgesics in Chile
Feb 2019
The government launched a communications campaign in Chile called “Uso responsable de medicamentos” (“Responsible use of remedies”) that highlighted the risks of self-medication. One of the main examples was the misuse of paracetamol, which was one ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Chile
Feb 2019
While in 2017 the category registered strong growth due to extensive wildfires, it registered a more modest and typical performance in 2018, explained mainly by the meteorological “La Niña” effect that caused dryness in most of the country....
Country Report
Dermatologicals in Chile
Feb 2019
Antiparasitics, antipruritics and topical antifungals were the strongest performers in 2018. Antiparasitics/lice (head and body) treatments benefited from a large-scale campaign that encouraged consumers to prepare their children for the upcoming ...
Country Report
Dietary Supplements in Chile
Feb 2019
Consumers became better educated and aware of the need for prevention. They also became more familiar with dietary supplements properties and the benefits of each product....
Country Report
Digestive Remedies in Chile
Feb 2019
Probiotics have many digestive properties and are presented as a more natural option for treatment of flatulence, acidity or even some intolerance issues, traditionally treated with digestive enzymes. While antiflatulents, antacids and digestive ...
Country Report
Eye Care in Chile
Feb 2019
The dryness and the repeated environmental emergencies related to air contamination during 2017 and 2018 were important allergy triggers. The prevalence of eye allergies is approximately 20% in Chile and affects mainly children around 10 years old. ...
Country Report
Herbal/Traditional Products in Chile
Feb 2019
Medicated confectionary remained the leading product in herbal/traditional products. Throughout the day consumers tend to eat sweet and salty snacks on the go. The local pollution combined with high population density in public spaces such as the ...
Country Report
Consumer Health in Chile
Feb 2019
Self-medication, OTC access and new OTC distribution channels were important issues, especially when sales through pharmacies are not very dynamic. In this market the high concentration of pharmacies reduced laboratories’ margins and most are looking...
Country Report
Paediatric Consumer Health in Chile
Feb 2019
All vitamins and dietary supplements are obliged to state on package labels that the product is "not suitable for children aged under eight, pregnant women and breastfeeding women”. This limits the development of vitamins and dietary supplements for ...
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