Chile

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Chile StatisticsConsumer Lifestyles in ChileChile Country BriefingsFuture Demographics: Chile in 2030

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    Air Care in Chile

    Feb 2019

    The interest in electric air fresheners increased considerably over the review period. The format has expanded the relationship that consumers have with air care, as they do not necessarily have to apply the aroma manually, as the product allows them...

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    Bleach in Chile

    Feb 2019

    Chlorine gel is enjoying increasing consumer interest, with companies taking advantage of these products to add value to their offer. The format has positioned itself as a product offering better performance than other more traditional types of ...

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    Dishwashing in Chile

    Feb 2019

    New formats are increasing their presence, whilst remaining highly dependent on demand for automatic dishwashers. Improved technology is increasing the presence of dishwashers in consumers’ kitchens. Both new product formats and new-build housing ...

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    Home Insecticides in Chile

    Feb 2019

    Chile in particular stood out for its low threat from pests and relative absence of insects in 2018, due to the dry environment, which limited the pest population within the country, negatively affecting demand for home insecticides. The geographic ...

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    Laundry Care in Chile

    Feb 2019

    The growth of laundry care has led to the development of new detergents known as alternative detergents offered by start-ups and local agents. These products have been available for several years, although consumer confidence in them has increased ...

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    Home Care in Chile

    Feb 2019

    Home care achieved a positive performance in terms of retail value and volume in 2018. A change in government led to an improved economic performance, which benefited consumption in general. Modern retail channels maintained their dominance due to ...

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    Polishes in Chile

    Feb 2019

    Polishes is at a relatively advanced stage of maturity and recorded limited retail value and slightly negative retail volume growth over the review period. However, it is expected that polishes will lose value when measured at constant 2018 levels ...

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    Surface Care in Chile

    Feb 2019

    Multi-purpose cleaners maintained their popularity among Chilean consumers in 2018. The ability of the format to provide a variety of uses is attractive to householders. Occasionally, consumers use their spare time to clean the whole house, and one ...

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    Toilet Care in Chile

    Feb 2019

    Rim blocks have become the most popular product format in toilet care. Consumers have become highly aware of how to use this product through advertising campaigns. Rim liquids recorded strong retail value growth in 2018, but are still relatively new ...

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    Air Treatment Products in Chile

    Feb 2019

    Split format air conditioners are popular in the Chilean market. High temperatures in the summer promote demand for cool environments, particularly in cities such as Santiago de Chile, which has no coastline and is surrounded by mountains. High ...

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    Dishwashers in Chile

    Feb 2019

    The smaller formats of 40cm have increased their presence in the market. This is related to the increase in single-person households. As knowledge of these new formats increases, consumers are increasingly appreciating that they are good alternatives...

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    Food Preparation Appliances in Chile

    Feb 2019

    The rising concern of consumers about their health has increased interest in products that are complementary to this lifestyle. Natural ingredients and their functionalities generate appeal as they have health benefits. Within food preparation ...

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    Home Laundry Appliances in Chile

    Feb 2019

    The penetration rate of automatic washing machines in Chile is above the regional average. Distribution channels play a fundamental role in this. Department stores and hypermarkets have a strong presence and a wide among the population, and Chileans ...

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    Large Cooking Appliances in Chile

    Feb 2019

    The large cooking appliances category in general has a direct relationship with the construction of new homes. More and more appliances are being integrated into the designs of dwellings. On average, around 70,000 new households are created in Chile ...

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    Microwaves in Chile

    Feb 2019

    In 2018, microwaves saw a considerable reduction in sales. This followed strong growth in the previous year, as foreigners – in particular Argentinians – came to Chile to buy technology products, in order to benefit from lower prices. The decline in ...

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    Consumer Appliances in Chile

    Feb 2019

    The consumer appliances industry continued to record positive growth in both value and volume sales in 2018. Sales were supported by a good economic performance. In addition, a change in government generated greater confidence, such as in the real ...

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    Personal Care Appliances in Chile

    Feb 2019

    Most personal care appliances are aimed at women. Women have a greater relationship with the brands on the market, have already established a relationship with them as part of their routines, and have extensive knowledge about the different products ...

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    Refrigeration Appliances in Chile

    Feb 2019

    Freezers continued to grow in 2018. These products are considered important by consumers, since they are essential for the kitchen of every home. Their importance encourages consumers to be well-informed in advance when making a purchase, and to seek...

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    Small Cooking Appliances in Chile

    Feb 2019

    Consciousness of diet among consumers has been increasing, and there is greater concern about the types of foods that are part of the diet, and also about the ways in which ingredients are cooked. Fryers are thus losing interest among consumers, as ...

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    Vacuum Cleaners in Chile

    Feb 2019

    The Chilean market already has a wide range of vacuum cleaner formats and brands with a good presence in different stores. Cylinder vacuum cleaners have maintained their dominance, as the category is characterised by a wide offer of different models ...

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