Chile
Chile StatisticsConsumer Lifestyles in ChileChile Country BriefingsFuture Demographics: Chile in 2030
Country Report
Air Care in Chile
Feb 2019
The interest in electric air fresheners increased considerably over the review period. The format has expanded the relationship that consumers have with air care, as they do not necessarily have to apply the aroma manually, as the product allows them...
Country Report
Bleach in Chile
Feb 2019
Chlorine gel is enjoying increasing consumer interest, with companies taking advantage of these products to add value to their offer. The format has positioned itself as a product offering better performance than other more traditional types of ...
Country Report
Dishwashing in Chile
Feb 2019
New formats are increasing their presence, whilst remaining highly dependent on demand for automatic dishwashers. Improved technology is increasing the presence of dishwashers in consumers’ kitchens. Both new product formats and new-build housing ...
Country Report
Home Insecticides in Chile
Feb 2019
Chile in particular stood out for its low threat from pests and relative absence of insects in 2018, due to the dry environment, which limited the pest population within the country, negatively affecting demand for home insecticides. The geographic ...
Country Report
Laundry Care in Chile
Feb 2019
The growth of laundry care has led to the development of new detergents known as alternative detergents offered by start-ups and local agents. These products have been available for several years, although consumer confidence in them has increased ...
Country Report
Home Care in Chile
Feb 2019
Home care achieved a positive performance in terms of retail value and volume in 2018. A change in government led to an improved economic performance, which benefited consumption in general. Modern retail channels maintained their dominance due to ...
Country Report
Polishes in Chile
Feb 2019
Polishes is at a relatively advanced stage of maturity and recorded limited retail value and slightly negative retail volume growth over the review period. However, it is expected that polishes will lose value when measured at constant 2018 levels ...
Country Report
Surface Care in Chile
Feb 2019
Multi-purpose cleaners maintained their popularity among Chilean consumers in 2018. The ability of the format to provide a variety of uses is attractive to householders. Occasionally, consumers use their spare time to clean the whole house, and one ...
Country Report
Toilet Care in Chile
Feb 2019
Rim blocks have become the most popular product format in toilet care. Consumers have become highly aware of how to use this product through advertising campaigns. Rim liquids recorded strong retail value growth in 2018, but are still relatively new ...
Country Report
Air Treatment Products in Chile
Feb 2019
Split format air conditioners are popular in the Chilean market. High temperatures in the summer promote demand for cool environments, particularly in cities such as Santiago de Chile, which has no coastline and is surrounded by mountains. High ...
Country Report
Dishwashers in Chile
Feb 2019
The smaller formats of 40cm have increased their presence in the market. This is related to the increase in single-person households. As knowledge of these new formats increases, consumers are increasingly appreciating that they are good alternatives...
Country Report
Food Preparation Appliances in Chile
Feb 2019
The rising concern of consumers about their health has increased interest in products that are complementary to this lifestyle. Natural ingredients and their functionalities generate appeal as they have health benefits. Within food preparation ...
Country Report
Home Laundry Appliances in Chile
Feb 2019
The penetration rate of automatic washing machines in Chile is above the regional average. Distribution channels play a fundamental role in this. Department stores and hypermarkets have a strong presence and a wide among the population, and Chileans ...
Country Report
Large Cooking Appliances in Chile
Feb 2019
The large cooking appliances category in general has a direct relationship with the construction of new homes. More and more appliances are being integrated into the designs of dwellings. On average, around 70,000 new households are created in Chile ...
Country Report
Microwaves in Chile
Feb 2019
In 2018, microwaves saw a considerable reduction in sales. This followed strong growth in the previous year, as foreigners – in particular Argentinians – came to Chile to buy technology products, in order to benefit from lower prices. The decline in ...
Country Report
Consumer Appliances in Chile
Feb 2019
The consumer appliances industry continued to record positive growth in both value and volume sales in 2018. Sales were supported by a good economic performance. In addition, a change in government generated greater confidence, such as in the real ...
Country Report
Personal Care Appliances in Chile
Feb 2019
Most personal care appliances are aimed at women. Women have a greater relationship with the brands on the market, have already established a relationship with them as part of their routines, and have extensive knowledge about the different products ...
Country Report
Refrigeration Appliances in Chile
Feb 2019
Freezers continued to grow in 2018. These products are considered important by consumers, since they are essential for the kitchen of every home. Their importance encourages consumers to be well-informed in advance when making a purchase, and to seek...
Country Report
Small Cooking Appliances in Chile
Feb 2019
Consciousness of diet among consumers has been increasing, and there is greater concern about the types of foods that are part of the diet, and also about the ways in which ingredients are cooked. Fryers are thus losing interest among consumers, as ...
Country Report
Vacuum Cleaners in Chile
Feb 2019
The Chilean market already has a wide range of vacuum cleaner formats and brands with a good presence in different stores. Cylinder vacuum cleaners have maintained their dominance, as the category is characterised by a wide offer of different models ...
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