Survey

Consumer Surveys provide data and analysis from emerging and developed markets, including healthy living, technology, spending, personal traits and values, delivering globally comparable consumer insight across markets.
Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Australia

Oct 2018

Australia has one of the world’s wealthiest and most digitally-advanced societies, with consumption fuelled by buoyant consumer confidence, high wages and low unemployment. Lifestyles are also being reshaped by an ageing but more multicultural ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in India

Oct 2018

Consumers are enjoying rising incomes, but high income inequality means that not all are benefitting. Household spending has increased in recent years, driven largely by young, urban consumers with modern tastes. The nuclear family is becoming the ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Sweden

Oct 2018

Sweden has one of the world’s most affluent, egalitarian and digitally-advanced societies, with consumption fuelled by factors including high wages, low unemployment and a generous social security net. Consumers have been at the forefront of the ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Argentina

Sep 2018

Often described as having a lifestyle and culture more akin to Europe than Latin America, Argentina stands out as being one of the most affluent and digitally-advanced countries in the region. However, successive economic crises, rampant inflation ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Taiwan

Sep 2018

Despite the sluggish economy, consumers are still relatively well-off and spending continued to grow, albeit slowly, and modern retail options are abundant. But some age segments are struggling, particularly Young Adults facing low wage growth and ...

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Strategy Briefing

Strategy Briefing

Consumer Types: US

Sep 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: UK

Sep 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Russia

Sep 2018

While many companies identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team has looked beyond standard ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Peru

Sep 2018

While there have been a few recent economic bumps in the road, the middle class continues to grow and the income inequality gap continues to narrow, boosting consumer spending and expansion of modern retail. Relatively low internet penetration will, ...

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Strategy Briefing

Strategy Briefing

Update on our Top 10 Global Consumer Trends for 2018: It’s in the DNA – I’m so Special

Sep 2018

At the beginning of the year, Euromonitor International revealed its Top 10 Global Consumer Trends for 2018 and identified “It’s in the DNA – I’m so special” as one of the ones to watch. This update reviews the traction of the trend six months later....

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Brazil

Sep 2018

In recent years consumers, suffering from the impact of the recession and related negative economic issues, cut back their household spending and eschewed non-essentials. Though the recession has passed, consumers remain wary, and a return to robust ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in New Zealand

Aug 2018

New Zealanders enjoy a comfortable standard of living and rank highly on the global happiness index. Good health, high disposable incomes, a robust economy and low unemployment helped drive buoyant growth in household expenditure over the 2012-2017 ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in the Middle East and Africa

Aug 2018

The continuing growth of the region’s young, urban population is expected to drive increased demand for an array of modern goods and services in coming years. High birth rates and the large number of family households will ensure sustained demand for...

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Strategy Briefing

Strategy Briefing

The 3 Best and Worst Cities in Western Europe for Road Safety

Aug 2018

This report explores the least and most safe Western European cities in 2017. The report concludes that the German cities of Hamburg, Munich and Berlin feature the worst record for road injuries; meanwhile Copenhagen, Amsterdam and Helsinki – all ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in the Netherlands

Aug 2018

Dutch people are found to be among the happiest in the world, contributing to strong consumer confidence and a positive spending outlook. On the whole, consumers enjoy a comfortable standard of living, with a buoyant economy, low unemployment and a ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Norway

Jun 2018

Abstract: Economic uncertainty dampened consumer confidence in recent years, but returning optimism boosted consumer spending in 2017 and growth is projected to continue through 2018. Older Norwegians with relatively high incomes are avid consumers, ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Germany

Jun 2018

German society is characterised by its affluence, its growing army of singletons, an ageing demographic and a growing ethnic mix. A combination of accelerating economic growth and a strong labour market have buoyed consumer confidence and spurred ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Vietnam

May 2018

Rising disposable incomes and surging optimism based on the country’s bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class, a large cohort of younger consumers and rising ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Hong Kong, China

May 2018

Growing consumer optimism, on the back of an improving economy and rising disposable incomes, has driven a rebound in spending. Consumers in the small, inter-connected city still prefer in-store shopping, but more are warming to the convenience of ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Malaysia

Mar 2018

The recent sluggish economy combined with currency fluctuations slowed consumer spending, but more recently growth has begun to recover. Rising disposable incomes in coming years are expected to drive increased demand for a wide range of ...

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