Survey

Generation Z, the largest population segmentation, is starting to reach adulthood and by the 2030s many will have formed family. With their unique characteristics, Gen Z will shape the future family structure, with households becoming smaller and ...

The narrative on mobility’s shifting physiognomies is catching on in developing cities. Challenges, among them, rapid urbanisation and passenger car adoption - coalesced by lagging infrastructure, form undesirable urban problems. However, problems ...

Emerging Forces Shaping Consumer Behaviour: In this report Euromonitor International reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into changing consumer values and priorities, and exploring how ...

While consumer confidence has been buoyed by economic recovery and a strengthening labour market since 2014, job insecurity remains a concern and many have been hit by poverty – especially the youth. This has caused consumers to increase their ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s survey team looks beyond standard ...

The rapidly ageing population is altering the consumer profile and boosting demand for age-specific products and services. Most consumers have adopted moderate spending habits in the midst of a sluggish economy, low wage growth and the anticipated ...

Global consumer expenditure is forecast to account for 55.6% of world GDP in 2019, totalling US$47.6 trillion in constant terms. This report will provide some key insights about the 2019 consumer from the digital, household, income, expenditure and ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

South Africa is still very much a land of haves and have-nots. With 56% of the population living below the national poverty line and unemployment at 28%, purchasing power for many is extremely limited. Moreover, even the most affluent consumers are ...

Poverty and regional imbalances continue to affect Russia’s expenditure patterns. With purchasing power falling over the past four years, consumers have become highly price-sensitive and are seeking discounts and bargains wherever possible. ...

Companies seeking to go beyond demographics to better understand their target markets have a variety of segmentation tools at their disposal. Euromonitor International’s Survey team took a top-down approach of segmenting consumers based on broad ...

At the beginning of the year, Euromonitor International published its whitepaper Top 10 Global Consumer Trends for 2018 and identified “The Borrowers” as one of the ones to watch. This update reviews the traction of the trend during 2018....