Survey
Consumer Lifestyle
Consumer Lifestyles in Spain
Jan 2019
While consumer confidence has been buoyed by economic recovery and a strengthening labour market since 2014, job insecurity remains a concern and many have been hit by poverty – especially the youth. This has caused consumers to increase their ...
Strategy Briefing
Consumer Types: Turkey
Jan 2019
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...
Strategy Briefing
Consumer Types: Canada
Jan 2019
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...
Strategy Briefing
Consumer Types: Thailand
Jan 2019
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...
Strategy Briefing
Consumer Types: Poland
Jan 2019
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...
Strategy Briefing
Consumer Types: Middle East
Jan 2019
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...
Strategy Briefing
Consumer Types: South Africa
Jan 2019
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s survey team looks beyond standard ...
Consumer Lifestyle
Consumer Lifestyles in Japan
Jan 2019
The rapidly ageing population is altering the consumer profile and boosting demand for age-specific products and services. Most consumers have adopted moderate spending habits in the midst of a sluggish economy, low wage growth and the anticipated ...
Strategy Briefing
Consumers in 2019
Dec 2018
Global consumer expenditure is forecast to account for 55.6% of world GDP in 2019, totalling US$47.6 trillion in constant terms. This report will provide some key insights about the 2019 consumer from the digital, household, income, expenditure and ...
Strategy Briefing
Consumer Types: Japan
Dec 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...
Strategy Briefing
Consumer Types: Mexico
Dec 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...
Strategy Briefing
Consumer Types: Italy
Dec 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...
Strategy Briefing
Consumer Types: Indonesia
Dec 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...
Consumer Lifestyle
Consumer Lifestyles in South Africa
Dec 2018
South Africa is still very much a land of haves and have-nots. With 56% of the population living below the national poverty line and unemployment at 28%, purchasing power for many is extremely limited. Moreover, even the most affluent consumers are ...
Consumer Lifestyle
Consumer Lifestyles in Russia
Dec 2018
Poverty and regional imbalances continue to affect Russia’s expenditure patterns. With purchasing power falling over the past four years, consumers have become highly price-sensitive and are seeking discounts and bargains wherever possible. ...
Strategy Briefing
Exploring Four New Consumer Segments
Dec 2018
Companies seeking to go beyond demographics to better understand their target markets have a variety of segmentation tools at their disposal. Euromonitor International’s Survey team took a top-down approach of segmenting consumers based on broad ...
Strategy Briefing
Spotlight on “The Borrowers”, A Top 10 Global Consumer Trend for 2018
Dec 2018
At the beginning of the year, Euromonitor International published its whitepaper Top 10 Global Consumer Trends for 2018 and identified “The Borrowers” as one of the ones to watch. This update reviews the traction of the trend during 2018....
Consumer Lifestyle
Consumer Lifestyles in South Korea
Nov 2018
Economic expansion and income growth have positively impacted consumer confidence and driven expenditure in various discretionary spending categories; while the national love for technology has fuelled growth in areas from digital media consumption ...
Consumer Lifestyle
Consumer Lifestyles in Colombia
Nov 2018
With the recent signing of a peace agreement to end the country’s long-standing civil war, as well as a growing middle class and a brighter economic outlook, Colombia stands on the brink of a new era. However, poverty is still rife, and consumers ...
Consumer Lifestyle
Consumer Lifestyles in Canada
Nov 2018
Consumer spending has continued to grow in recent years, but rising interest rates and fear of household debt have recently prompted many to curtail spending on non-essentials. High interest rates are also a barrier for young consumers looking to buy...
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