Survey

Consumer Surveys provide data and analysis from emerging and developed markets, including healthy living, technology, spending, personal traits and values, delivering globally comparable consumer insight across markets.
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Strategy Briefing

Strategy Briefing

Urban Mobility: Problems, Challenges and Opportunities Facing Developing Cities

Mar 2019

The narrative on mobility’s shifting physiognomies is catching on in developing cities. Challenges, among them, rapid urbanisation and passenger car adoption - coalesced by lagging infrastructure, form undesirable urban problems. However, problems ...

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Strategy Briefing

Strategy Briefing

Top 10 Global Consumer Trends 2019

Mar 2019

Emerging Forces Shaping Consumer Behaviour: In this report Euromonitor International reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into changing consumer values and priorities, and exploring how ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Spain

Jan 2019

While consumer confidence has been buoyed by economic recovery and a strengthening labour market since 2014, job insecurity remains a concern and many have been hit by poverty – especially the youth. This has caused consumers to increase their ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Turkey

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Canada

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Thailand

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Poland

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Middle East

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: South Africa

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s survey team looks beyond standard ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Japan

Jan 2019

The rapidly ageing population is altering the consumer profile and boosting demand for age-specific products and services. Most consumers have adopted moderate spending habits in the midst of a sluggish economy, low wage growth and the anticipated ...

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Strategy Briefing

Strategy Briefing

Consumers in 2019

Dec 2018

Global consumer expenditure is forecast to account for 55.6% of world GDP in 2019, totalling US$47.6 trillion in constant terms. This report will provide some key insights about the 2019 consumer from the digital, household, income, expenditure and ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Japan

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Mexico

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Italy

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Indonesia

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in South Africa

Dec 2018

South Africa is still very much a land of haves and have-nots. With 56% of the population living below the national poverty line and unemployment at 28%, purchasing power for many is extremely limited. Moreover, even the most affluent consumers are ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Russia

Dec 2018

Poverty and regional imbalances continue to affect Russia’s expenditure patterns. With purchasing power falling over the past four years, consumers have become highly price-sensitive and are seeking discounts and bargains wherever possible. ...

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Strategy Briefing

Strategy Briefing

Exploring Four New Consumer Segments

Dec 2018

Companies seeking to go beyond demographics to better understand their target markets have a variety of segmentation tools at their disposal. Euromonitor International’s Survey team took a top-down approach of segmenting consumers based on broad ...

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Strategy Briefing

Strategy Briefing

Spotlight on “The Borrowers”, A Top 10 Global Consumer Trend for 2018

Dec 2018

At the beginning of the year, Euromonitor International published its whitepaper Top 10 Global Consumer Trends for 2018 and identified “The Borrowers” as one of the ones to watch. This update reviews the traction of the trend during 2018....

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in South Korea

Nov 2018

Economic expansion and income growth have positively impacted consumer confidence and driven expenditure in various discretionary spending categories; while the national love for technology has fuelled growth in areas from digital media consumption ...

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