Survey

Consumer Surveys provide data and analysis from emerging and developed markets, including healthy living, technology, spending, personal traits and values, delivering globally comparable consumer insight across markets.
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Strategy Briefing

Strategy Briefing

Beauty Survey 2019: Key Insights

Oct 2019

This report introduces new insights from the 2019 Beauty Survey data and provides a summary of system updates that accompany the latest data refresh. Key findings about consumer perceptions of premium beauty, masculinity and introduction to today’s ...

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Strategy Briefing

Strategy Briefing

Future of the Family: Generation Z as Homemakers

Jul 2019

Generation Z, the largest population segmentation, is starting to reach adulthood and by the 2030s many will have formed family. With their unique characteristics, Gen Z will shape the future family structure, with households becoming smaller and ...

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Strategy Briefing

Strategy Briefing

Urban Mobility: Problems, Challenges and Opportunities Facing Developing Cities

Mar 2019

The narrative on mobility’s shifting physiognomies is catching on in developing cities. Challenges, among them, rapid urbanisation and passenger car adoption - coalesced by lagging infrastructure, form undesirable urban problems. However, problems ...

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Strategy Briefing

Strategy Briefing

Top 10 Global Consumer Trends 2019

Mar 2019

Emerging Forces Shaping Consumer Behaviour: In this report Euromonitor International reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into changing consumer values and priorities, and exploring how ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Turkey

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Canada

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Thailand

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Poland

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Middle East

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: South Africa

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s survey team looks beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumers in 2019

Dec 2018

Global consumer expenditure is forecast to account for 55.6% of world GDP in 2019, totalling US$47.6 trillion in constant terms. This report will provide some key insights about the 2019 consumer from the digital, household, income, expenditure and ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Japan

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Mexico

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Italy

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Indonesia

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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Strategy Briefing

Strategy Briefing

Exploring Four New Consumer Segments

Dec 2018

Companies seeking to go beyond demographics to better understand their target markets have a variety of segmentation tools at their disposal. Euromonitor International’s Survey team took a top-down approach of segmenting consumers based on broad ...

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Strategy Briefing

Strategy Briefing

Spotlight on “The Borrowers”, A Top 10 Global Consumer Trend for 2018

Dec 2018

At the beginning of the year, Euromonitor International published its whitepaper Top 10 Global Consumer Trends for 2018 and identified “The Borrowers” as one of the ones to watch. This update reviews the traction of the trend during 2018....

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Strategy Briefing

Strategy Briefing

Consumer Types: Colombia

Nov 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: China

Oct 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create ...

US$1,450
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Strategy Briefing

Strategy Briefing

Consumer Types: Australia

Oct 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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