Croatia

Baked goods was struck by a strong rise in the unit price of flour in 2022. Even though Croatia is not heavily dependent on imports from Ukraine, local manufacturers have adjusted prices in accordance with global trends. Unlike previous years and…

2022 saw tourism flows in Croatia continue to recover from the declines registered at the peak of the COVID-19 pandemic in 2020 after a very strong year in 2021, when tourism flows began to rebound. Among the major factors supporting the strong…

Despite rising inflation, Croatians have been spared the sharp rise in consumer health unit prices seen in many other countries in 2022. Since the beginning of the COVID-19 pandemic, the government has limited price prices, unless there is a valid…

Craft beer, which has been a dynamic product over the review period, faced significant challenges in 2020 as a result of the pandemic. The main threat for craft beer producers has been their typically limited regional distribution into the on-trade,…

Mixed retailers registered a rebound after outlet closures during the 2020 lockdowns. While variety stores operating at normal capacity, current values sales increased in both department stores and variety. Department stores suffered more from the…

After two years of solid sales growth in 2021 and 2022, booking had still not achieved a complete return to pre-COVID-19 sales levels. Certain travel restrictions were still in place throughout 2021, which inhibited growth to some extent, delaying…

Adult and paediatric motion sickness remedies witnessed dynamic value sales growth in 2022 as travel restrictions were fully removed and foreign travellers returned to the country. The local population also started traveling again to relatives and…

Dietary supplements saw higher growing in 2022, compared to the two previous years. One of the major growth drivers is sports and recreations. Croatia’s “gym nation” is spending more on dietary supplements to enhance their sports performance and…

Sugar confectionery is expected to register a slight decline in volume sales in 2022. Consumers are increasingly shunning sugar confectionery due to its high sugar content and limited value-added properties. Similar to other confectionery, sugar…

Cider/Perry is comparatively new in Croatia, first developing visible share in 2010. The relative immaturity has driven strong growth from a low base over the review period. Cider/perry is in line with strengthening consumer trends for lighter, low…

Fragrances experienced an impressive turnaround in 2021, with total volume and current value sales growing at healthy rates after having contracted sharply the previous year. Overall demand rebounded as Croatians began regularly socialising outside…

Current value growth of toilet care was lower in 2021 than in 2020, as with society gradually opening up after the lockdowns, people spent less time at home, and consequently toilets were cleaned less often. However, the return of tourists in 2021…

2022 was quite turbulent for edible oils, especially in the middle of March as, once the war in Ukraine was in full swing, consumers started panicking that there would be shortages and prices would skyrocket. The panic buying did not, however, last…

Since the COVID-19 pandemic, price discounting has intensified in order to sustain demand. However, the rising costs of raw materials and logistics could no longer be suppressed in 2022 and other dairy manufacturers were forced to increase unit…

The cheese category saw a marginal recovery in retail volume sales in 2022 following a slight decline in the previous year. Rising unit prices stemmed volume growth as inflation took hold although current value sales witnessed a notable upturn.…

Gum is expected to register healthy current value and volume growth in 2022. With Croatia putting COVID-19 restrictions behind them and society fully opening up, this benefits gum, as it is normally, an impulse, on-the-go purchase. However, inflation…

Spirits registered a recovery in 2021, with volume sales increasing by a fifth. However, with the virus still lingering and certain restrictions still in place, such as restrictions on opening hours for parts of the year, the pandemic still had an…

RTDs are not a popular drink in Croatia and prior to the pandemic were mainly consumed through the on-trade channel. As a result, RTDs suffered a severe slump in volume sales in 2020, during COVID-19 restrictions. In 2021, with society gradually…

Dishwashing benefitted from the lockdowns in 2020, with double-digit value growth, as more dishes were washed due to people being obliged to spend significant amounts of time at home. In 2021, with society gradually opening up, value sales registered…

2022 was a year of continued recovery for Croatia’s travel and tourism industry after 2021 signalled the start of a robust recovery from the severe declines seen in tourism flows and revenues at the peak of the COVID-19 the pandemic in 2020. The…