Croatia

Overall, current value sales were flat in 2021, with volume sales falling slightly. With society gradually opening up in 2021, after the 2020 lockdowns, people were out and about more and there was less demand for home care products and there was…

Globally, COVID-19 spurred a surge in sales of disinfection products and in particular bleach, as it was deemed one of the most effective to kill the virus. The same was true in Croatia and it registered healthy current value growth in 2020. In 2021,…

Mixed retailers registered a rebound after outlet closures during the 2020 lockdowns. While variety stores operating at normal capacity, current values sales increased in both department stores and variety. Department stores suffered more from the…

Laundry care registered an increase in value sales in 2021, as with people going to school and the office once more, clothes have to be washed more frequently. In addition, as with COVID-19 still very much in circulation, many people washed clothes…

The pandemic has been a boon for wipes and in particular general purpose wipes, with alcohol added. With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with the return of tourists, a lot of tourists also…

Polish was one of the few home care products that did not benefit from the pandemic, as consumer prioritised cleaning and disinfecting in the light of COVID-19, rather than polishing. In addition, with much less socialising in homes happening in…

Air care did not register a strong boost from COVID-19. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products, as air care products are less effective in more ventilated…

Sanitary protection registered an increase in current value sales in 2021, though part of this growth was driven by price rises, with volume growth only increasing marginally. Consumers of sanitary protection are price sensitive and trade down if…

Retail tissue registered a slight increase in current value and volume sales in 2021. Paper towels was the only product that registered a volume decline. With people out and about more in 2021, there was not the same demand for paper towels,…

With society opening up in 2021, those retailers that had been severely impacted by the 2020 lockdowns, registered very healthy current value growth in 2021. This included retailers such as traditional grocery retailers, direct sellers and beauty…

Home insecticides registered higher current value growth than in 2020. Home insecticides largely was unaffected by COVID-19, as it is mainly a seasonal, functional product and is not directly related to the hygiene concerns consumers had in 2020. The…

Current value growth of toilet care was lower in 2021 than in 2020, as with society gradually opening up after the lockdowns, people spent less time at home, and consequently toilets were cleaned less often. However, the return of tourists in 2021…

Direct selling was severely impacted by the pandemic, as direct sellers were not permitted to sell from door-to-door for much of 2020. In 2021, direct selling registered an increase in value sales, as direct selling resumed again. Another reason for…

Surface care registered a boon in 2020, with healthy double-digit value growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less…

Dishwashing benefitted from the lockdowns in 2020, with double-digit value growth, as more dishes were washed due to people being obliged to spend significant amounts of time at home. In 2021, with society gradually opening up, value sales registered…

Retail adult incontinence registered a decline in volume sales for the second year in a row. Although society opened up in 2021, older people, which are the main consumers of adult incontinence products, spent significant amount of time at home, as…

Demographic trends continued to impact nappies/diapers/pants, with volume sales continuing to decline, due to population decline. However, with society opened up in 2021 after the 2020 lockdowns, the decline was not as severe as in 2020. In 2020,…

The pandemic and in particular the 2020 lockdowns were a boon for modern grocery retailers. In 2021, with society gradually opening up, and people starting to eat out again, current value growth was lower. Forecourt retailers registered the highest…

Current value growth was higher in 2021, compared with 2020, though several products registered a decline in volume sales, including retail adult incontinence and nappies/diapers/pants. A declining birth rate negatively impacted nappies/diapers/pants…

While traditional grocery retailers have been on a gradual downward trend over the review period, the 2020 lockdowns aggravated the decline. With people curtailed in their movements, when they did go out, the did bigger shops, and frequented…