Croatia

In 2022, though current value increased, constant value fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In addition, with the height of the…

Toilet care was one of the better performers of home care products in 2022, with both current value and healthy volume growth. This was in spite of high inflation, stemming from the war in Ukraine, which has resulted in an energy crisis. One…

In 2022, though current value increased, constant value and volumes fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume…

Wipes continued to enjoy steady growth in retail volume and current value terms in 2022. Consumers have become more hygiene conscious since the outbreak of COVID-19, with this helping to support demand for household wipes, and well as personal wipes…

In 2022, though current value increased, constant value fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In addition, with the height of the…

Air care was one of the better performers of home care products in 2022, with both current value and healthy volume growth. This was in spite of high inflation, stemming from the war in Ukraine, which has resulted in an energy crisis. One…

The easing of pandemic restrictions aimed at limiting the spread of COVID-19 positively influenced sales of tissue and hygiene in 2022. During the year, consumers spent more time travelling or engaged in leisure activities and therefore looked for…

Since the beginning of the COVID-19 pandemic, demand for retail tissue has been on the rise in Croatia. Consumers are more hygiene-focused and are seeking to minimise the chance of infection or indeed spreading germs, driving up tissue usage. While…

Home insecticides was one of the better performers of home care products in 2022, with both current value and healthy volume growth. This was in spite of high inflation, stemming from the war in Ukraine, which has resulted in an energy crisis. The…

In 2022, though current value sales of home care increased in Croatia, constant value and volumes sales fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

In spite of registering a high double-digit increase in current value sales, volume sales only increased slightly, as prices increases were one of the most significant across home care products. These price rises stemmed from general high inflation…

In 2022, though current value increased, constant value and volumes fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume…

Tissue and hygiene in Croatia was shaped by two opposing trends in 2022. On the one hand, the category has faced very sharp inflation due to the knock-on impact of the COVID-19 pandemic and the ongoing effects of the war in Ukraine. Prices increased…

Retail adult incontinence is an essential product in tissue and hygiene and as such demand has remained relatively stable throughout the pandemic, albeit with slower retail growth due to the fact consumers spent more time at home in 2020 and 2021. In…

Croatia has been facing declining birth rates for some time, which is a key challenge for the diapers category. However, retail volume sales have continued growing as there is much more financial investment by parents that do have children. Indeed,…

The war in Ukraine is having a negative impact, with the resultant energy crisis leading to soaring inflation and dampening sales. As a result, bottled water is expected to register a fall in both retail current value and volume, as consumers…

Baked goods was struck by a strong rise in the unit price of flour in 2022. Even though Croatia is not heavily dependent on imports from Ukraine, local manufacturers have adjusted prices in accordance with global trends. Unlike previous years and…

2022 saw tourism flows in Croatia continue to recover from the declines registered at the peak of the COVID-19 pandemic in 2020 after a very strong year in 2021, when tourism flows began to rebound. Among the major factors supporting the strong…

Despite rising inflation, Croatians have been spared the sharp rise in consumer health unit prices seen in many other countries in 2022. Since the beginning of the COVID-19 pandemic, the government has limited price prices, unless there is a valid…

Craft beer, which has been a dynamic product over the review period, faced significant challenges in 2020 as a result of the pandemic. The main threat for craft beer producers has been their typically limited regional distribution into the on-trade,…