Croatia
Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030
Country Report
Bottled Water in Croatia
Mar 2019
Croatia is situated in a region which offers an abundance of natural sources of water. The quality of water is also very high, and the natural mineral format prevails by far in the country, with a dominant share of total value sales. The only problem...
Country Report
Carbonates in Croatia
Mar 2019
Carbonates have a need to boost their sales through additional incentives, as the basic product portfolios have lacked attractiveness for some time. Most products are well-known proven formats and flavours, and manufacturers are concentrating their ...
Country Report
Concentrates in Croatia
Mar 2019
Liquid concentrates previously dominated the concentrates category, but failed to follow consumer trends and remained at the same point in terms of innovation. At the same time, powder concentrates have seen significant creativity in the launch of ...
Country Report
Energy Drinks in Croatia
Mar 2019
Energy drinks were created primarily to overcome fatigue, usually through the intake of caffeine or similar energy boosters. While official European monitoring bodies do not see that moderate intake of energy drinks is harmful to health, there have ...
Country Report
Juice in Croatia
Mar 2019
Juice manufacturers can count on a broad consumer base in Croatia, as about 80% of households purchase juice. The somewhat stable and reliable demand does not motivate manufacturers to take risks with new launches. Apart from occasional introductions...
Country Report
Soft Drinks in Croatia
Mar 2019
At first glance, the soft drinks market shows signs of health and stability. Growth rates have been positive since 2014, with indications that growth will continue over the forecast period. This is a result of a recovery in household disposable ...
Country Report
RTD Coffee in Croatia
Mar 2019
Croatia is not a promising market in which to try to sell RTD coffee. It has such a strong coffee culture that any novelties that might contest it have little chance of success. RTD coffee is all about convenience and consumption on the go, while ...
Country Report
RTD Tea in Croatia
Mar 2019
Croatians are familiar with the concept of ice tea (“ledeni caj”), and RTD tea has found it difficult to distinguish itself from this product. RTD tea has seen little activity since the beginning of review period, when carbonated RTD tea was ...
Country Report
Sports Drinks in Croatia
Mar 2019
Sports drinks is the second smallest category in soft drinks, ahead only of RTD coffee. An upswing in the fitness trend in Croatia has not been followed by a significant increase in consumption of sports drinks. A major reason for this is the ...
Country Report
Coffee in Croatia
Mar 2019
There are several cultural and historical influences that reach deep back into history which have shaped drinking habits in Croatia. In the inland parts of the country, the Turkish influence has created a culture of Turkish coffee (Turska kava), a ...
Country Report
Other Hot Drinks in Croatia
Mar 2019
Other hot drinks is dominated by flavoured powder drinks, of which the biggest share is accounted for by chocolate-based flavoured powder drinks. Most of the efforts in advertising and marketing are made in this category, and the target group differs...
Country Report
Hot Drinks in Croatia
Mar 2019
2017 brought plenty of things to worry about for hot drinks, but was 2018 was marked by the landscape starting to settle. The concerns around Agrokor dd and its supposed bankruptcy have now calmed, as a reconstruction plan has been issued, and ...
Country Report
Tea in Croatia
Mar 2019
Tea is widely drunk by Croatians – more so than coffee. Independent surveys calculate that about 90% of adults in Croatia drinks tea of one form or another, which is much more than coffee, which has a penetration rate of 70%. Tea is the second most ...
Country Report
Air Care in Croatia
Feb 2019
During the first three years of the review period air care performed poorly, particularly in 2016, when it suffered a heavy decline in both volume and value sales. However, 2017 witnessed the start of a recovery, which then continued in 2018. This ...
Country Report
Bleach in Croatia
Feb 2019
Bleach volume sales generally remained stable over the review period thanks to a core group of consumers. Manufacturers have recognised this and are not seeking to drive sales because of the uncertain outcome of any promotional efforts. With their ...
Country Report
Dishwashing in Croatia
Feb 2019
Despite some saying that automatic dishwashing has become the principal format in the category, this is not yet the case, with hand dishwashing sales supported by the very traditional dishwashing habits of Croatian consumers. The irony of modern ...
Country Report
Home Insecticides in Croatia
Feb 2019
The typical Croatian consumer is much more interested in repelling insects than killing them. In addition, the Croatian marketplace offers a wide range of personal repellents, with sales exceeding those of home insecticides and not included in this ...
Country Report
Laundry Care in Croatia
Feb 2019
Laundry care volume sales continued to fall in 2018. The main reason for this is the ongoing switch from standard laundry detergents to concentrated formats, particularly powder and liquid tabs. Even improvements in disposable income and a subsequent...
Country Report
Home Care in Croatia
Feb 2019
It seemed logical to expect volume sales of home care products to bounce back after six years of economic downturn were finally over in 2015. Once household incomes started to rise again, consumers were expected to return to their previous household ...
Country Report
Polishes in Croatia
Feb 2019
Polishes remained the smallest of the eight home care categories in 2018. More than a half of the category’s value sales continued to be accounted for by furniture polish, thus reflecting how Croatians perceive polishes in general. The leading brand ...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More