Croatia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Home Care in Croatia

Feb 2022

Overall, current value sales were flat in 2021, with volume sales falling slightly. With society gradually opening up in 2021, after the 2020 lockdowns, people were out and about more and there was less demand for home care products and there was…

USD 2,750
Country Report

Bleach in Croatia

Feb 2022

Globally, COVID-19 spurred a surge in sales of disinfection products and in particular bleach, as it was deemed one of the most effective to kill the virus. The same was true in Croatia and it registered healthy current value growth in 2020. In 2021,…

USD 1,195
Country Report

Mixed Retailers in Croatia

Apr 2022

Mixed retailers registered a rebound after outlet closures during the 2020 lockdowns. While variety stores operating at normal capacity, current values sales increased in both department stores and variety. Department stores suffered more from the…

USD 1,195
Country Report

Laundry Care in Croatia

Feb 2022

Laundry care registered an increase in value sales in 2021, as with people going to school and the office once more, clothes have to be washed more frequently. In addition, as with COVID-19 still very much in circulation, many people washed clothes…

USD 1,195
Country Report

Wipes in Croatia

May 2022

The pandemic has been a boon for wipes and in particular general purpose wipes, with alcohol added. With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with the return of tourists, a lot of tourists also…

USD 1,195
Country Report

Polishes in Croatia

Feb 2022

Polish was one of the few home care products that did not benefit from the pandemic, as consumer prioritised cleaning and disinfecting in the light of COVID-19, rather than polishing. In addition, with much less socialising in homes happening in…

USD 1,195
Country Report

Air Care in Croatia

Feb 2022

Air care did not register a strong boost from COVID-19. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products, as air care products are less effective in more ventilated…

USD 1,195
Country Report

Sanitary Protection in Croatia

May 2022

Sanitary protection registered an increase in current value sales in 2021, though part of this growth was driven by price rises, with volume growth only increasing marginally. Consumers of sanitary protection are price sensitive and trade down if…

USD 1,195
Country Report

Retail Tissue in Croatia

May 2022

Retail tissue registered a slight increase in current value and volume sales in 2021. Paper towels was the only product that registered a volume decline. With people out and about more in 2021, there was not the same demand for paper towels,…

USD 1,195
Country Report

Retailing in Croatia

Apr 2022

With society opening up in 2021, those retailers that had been severely impacted by the 2020 lockdowns, registered very healthy current value growth in 2021. This included retailers such as traditional grocery retailers, direct sellers and beauty…

USD 2,450
Country Report

Home Insecticides in Croatia

Feb 2022

Home insecticides registered higher current value growth than in 2020. Home insecticides largely was unaffected by COVID-19, as it is mainly a seasonal, functional product and is not directly related to the hygiene concerns consumers had in 2020. The…

USD 1,195
Country Report

Toilet Care in Croatia

Feb 2022

Current value growth of toilet care was lower in 2021 than in 2020, as with society gradually opening up after the lockdowns, people spent less time at home, and consequently toilets were cleaned less often. However, the return of tourists in 2021…

USD 1,195
Country Report

Direct Selling in Croatia

Apr 2022

Direct selling was severely impacted by the pandemic, as direct sellers were not permitted to sell from door-to-door for much of 2020. In 2021, direct selling registered an increase in value sales, as direct selling resumed again. Another reason for…

USD 1,195
Country Report

Surface Care in Croatia

Feb 2022

Surface care registered a boon in 2020, with healthy double-digit value growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less…

USD 1,195
Country Report

Dishwashing in Croatia

Feb 2022

Dishwashing benefitted from the lockdowns in 2020, with double-digit value growth, as more dishes were washed due to people being obliged to spend significant amounts of time at home. In 2021, with society gradually opening up, value sales registered…

USD 1,195
Country Report

Retail Adult Incontinence in Croatia

May 2022

Retail adult incontinence registered a decline in volume sales for the second year in a row. Although society opened up in 2021, older people, which are the main consumers of adult incontinence products, spent significant amount of time at home, as…

USD 1,195
Country Report

Nappies/Diapers/Pants in Croatia

May 2022

Demographic trends continued to impact nappies/diapers/pants, with volume sales continuing to decline, due to population decline. However, with society opened up in 2021 after the 2020 lockdowns, the decline was not as severe as in 2020. In 2020,…

USD 1,195
Country Report

Modern Grocery Retailers in Croatia

Apr 2022

The pandemic and in particular the 2020 lockdowns were a boon for modern grocery retailers. In 2021, with society gradually opening up, and people starting to eat out again, current value growth was lower. Forecourt retailers registered the highest…

USD 1,195
Country Report

Tissue and Hygiene in Croatia

May 2022

Current value growth was higher in 2021, compared with 2020, though several products registered a decline in volume sales, including retail adult incontinence and nappies/diapers/pants. A declining birth rate negatively impacted nappies/diapers/pants…

USD 2,750
Country Report

Traditional Grocery Retailers in Croatia

Apr 2022

While traditional grocery retailers have been on a gradual downward trend over the review period, the 2020 lockdowns aggravated the decline. With people curtailed in their movements, when they did go out, the did bigger shops, and frequented…

USD 1,195
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