Croatia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030

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    Traditional Grocery Retailers in Croatia

    Mar 2021

    Prior to the pandemic, traditional grocery retailers was continually loosing value shares due to the rapid expansion of modern grocery retailers and this trend has intensified in 2020. In response to the COVID-19 pandemic, traditional grocery ...

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    Retailing in Croatia

    Mar 2021

    Despite the many devastations caused as a result of the COVID-19 pandemic, retailing has shown remarkable resilience. Whilst statistics report a double-digit decline in GPD and tourism to decrease by almost one half compared with 2019, the current ...

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    Mixed Retailers in Croatia

    Mar 2021

    Regardless of the COVID-19 pandemic, departments stores are a dying breed in Croatia. The only remaining network is Nama, which has two outlets, however, the company has been in bankruptcy for over a decade. The outbreak of COVID-19 has further ...

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    Apparel and Footwear Specialist Retailers in Croatia

    Mar 2021

    Apparel and footwear specialists has been one of the worst hit channels in response to the COVID-19 pandemic. Between the months of March and May, all non-essential businesses were forced to close, which included apparel and footwear specialists. As ...

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    Health and Beauty Specialist Retailers in Croatia

    Mar 2021

    Health and beauty specialist retailers has been one of the least affected channels overall in response to the COVID-19 pandemic as current value sales decline only slightly. However, channels such as beauty specialist retailers will witness ...

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    Direct Selling in Croatia

    Mar 2021

    In response to the COVID-19 pandemic, direct selling will witness declining current value sales in 2020 overall. However, prior to the pandemic, direct selling was continually losing popularity as the format is somewhat old-fashioned in Croatia and ...

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    Mobile E-Commerce in Croatia

    Mar 2021

    Mobile e-commerce is one of the channels with the least quantitative analysis, even less than e-commerce, and Croatia lacks an official agency to publish reliable data. Instead, data is gathered from various unofficial sources and interpretations are...

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    Modern Grocery Retailers in Croatia

    Mar 2021

    In response to the COVID-19 pandemic, modern grocery retailers will witness declining current value sales overall. However, grocery retailers on the whole have performed better compared to non-grocery channels as they sell goods consumers consider to...

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    E-Commerce in Croatia

    Mar 2021

    E-commerce is expected to largely benefit from the COVID-19 pandemic as current value sales surge in 2020 overall. The pandemic has given a boost to the trends that were present over the review period, and further introduced the concept of e-commerce...

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    Laundry Care in Croatia

    Feb 2021

    Whilst laundry care portrayed growth in 2020, some product areas, such as fabric softeners and fabric fresheners, were negatively affected by the economic recession and income uncertainty as consumers prioritised essential items in their budget ...

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    Home Care in Croatia

    Feb 2021

    Demand for home care products in Croatia in 2020 was shaped by several opposing dynamics. Whilst on the one hand consumers prioritised essentials items in their shopping during the lockdown, leaving aside non-essential items such as fabric softeners ...

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    Air Care in Croatia

    Feb 2021

    Several opposing dynamics shaped demand in air care in 2020. Whilst on the one hand air care products are considered non-essential and were therefore first to be left aside when consumers shopped for essential home care products during the lockdown, ...

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    Bleach in Croatia

    Feb 2021

    COVID-19 boosted retail volume and current value sales of bleach in 2020. The sanitary circumstances accentuated the need among consumers to sanitise their home. Bleach, in particular, was particularly high in demand due to its cleaning properties. ...

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    Polishes in Croatia

    Feb 2021

    COVID-19 negatively impacted retail sales of polishes in 2020. In the early stages of the lockdown, during the panic buying phase consumers prioritised essential home care products, leaving aside non-essential items such as polishes. In current value...

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    Surface Care in Croatia

    Feb 2021

    Surface care recorded strong retail volume and current value growth in 2020. With consumers spending more time at home, the frequency with which surface areas had to be cleaned increased. Moreover, the sanitary situation accentuated ...

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    Toilet Care in Croatia

    Feb 2021

    Toilet care recorded positive retail volume and current value growth in 2020. With consumers spending more time at home, the frequency with which different surface areas, including the toilet area, had to be cleaned increased. Moreover, the sanitary ...

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    Dishwashing in Croatia

    Feb 2021

    COVID-19 boosted retail volume and current value sales of dishwashing detergents in 2020. The mandated closure of foodservice establishments and home seclusion led consumers to cook, lunch and dine more at home. This growth concerned both automatic ...

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    Home Insecticides in Croatia

    Feb 2021

    COVID-19 had minimal impact on demand for home insecticides in Croatia in 2020. Demand for home insecticides tends to be highest during summer months in Croatia. Due to the sanitary situation, fewer people chose to travel during summer months, ...

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    Sports Drinks in Croatia

    Jan 2021

    Out of all soft drinks, sports drinks was among the most negatively affected by COVID-19 in Croatia. Sports drinks felt the effects of COVID-19 early on in 2020, when in late March the country introduced lockdown measures, including the mandated ...

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    Concentrates in Croatia

    Jan 2021

    Similar to previous economic crisis, as soon as disposable income drops consumers tend to gravitate to concentrates. Therefore, once the economic fallout from the COVID-19 pandemic emerged in 2020, demand for concentrates increased. Furthermore, ...

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