Croatia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030

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    Analgesics in Croatia

    Oct 2018

    In Croatia, the clear majority (about a 90% value share) of analgesics are sold in a systemic format, while the rest are topical analgesics. Whether due to rigid regulations or consumer preference, there are only three main formats of analgesics in ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Croatia

    Oct 2018

    Over the period 2015-2018, there were no major flu outbreaks in Croatia. Apart from possibly being spared from global epidemics, there is also an element of strong public dedication to prevent influenza, particularly among the elderly population. ...

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    Country Report

    Dermatologicals in Croatia

    Oct 2018

    Dermatologicals cover an area of personal health that is quite intimate in nature for the patient. Because of this, Croatians are not prone to experimenting with self-medication and rather resort to seeking advice from professionals. The patient’s ...

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    Dietary Supplements in Croatia

    Oct 2018

    Dietary supplements gain much less attention from official Croatian authorities compared to vitamins. In fact, there is less talk of the benefits of dietary supplements than of concerns regarding unsubstantiated product claims. Most the focus is ...

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    Digestive Remedies in Croatia

    Oct 2018

    Looking at the sales figures, it is clear that indigestion and heartburn are the most common problems regarding digestion in Croatia. Indigestion and heartburn remedies account for approximately two thirds of overall sales of digestive remedies. The ...

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    Herbal/Traditional Products in Croatia

    Oct 2018

    Although the general public declares itself in favour of using herbal/traditional products instead of standard alternatives, there have been no major signs of this change. Herbal/traditional products recorded only moderate current value growth over ...

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    Country Report

    Country Report

    Consumer Health in Croatia

    Oct 2018

    The pharmaceuticals market in Croatia cannot be said to be small, but, as of 2018, it was still far from reaching its full potential. However, it is rigidly monitored, and limitations are set up so that most of the medication can only be purchased ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Croatia

    Oct 2018

    Since the 1980s, when it reached a peak of 4.6 million, the population of Croatia has declined in number. This negative trend will result in the Croatian population falling below four million sometime around 2022. The birth rate is again falling ...

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    Country Report

    Sports Nutrition in Croatia

    Oct 2018

    While being widely embraced by the sporting community, outside of it there are still some concerns about the potential hazards of sports nutrition products. People easily link this type of product with steroid and doping scandals from the past. ...

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    Country Report

    Vitamins in Croatia

    Oct 2018

    Looking at the relationship between official Croatian institutions and the vitamins industry historically, it can be said that there is a wide range of competitors set against a very strict regulatory system. The vast number of competitors, which, ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Croatia

    Oct 2018

    Croatia was ranked eighth worst within the EU in 2018 in terms of obesity, with 19% of the population being officially obese with a body mass index above 30. The most affected age group are those aged above 45; for this age group, around a quarter of...

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    Wound Care in Croatia

    Oct 2018

    When consumers in Croatia are considering wound care products, they tend to be conservative and necessity-driven. This narrows the possibilities regarding impulse buying or selling through colourful designs or packaging. The only window left for ...

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    Car Rental (Destination) in Croatia

    Sep 2018

    Croatian car rental is highly dependent on tourism, which has proved to be a good thing in the last few years, when tourist seasons were posting high growth rates in terms of visitors. Even though there are no official numbers, industry experts ...

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    Country Profile

    Country Profile

    Croatia: Country Profile

    Sep 2018

    Croatia will continue to see moderate gains in 2018. Steady gains in consumer spending along with robust exports will be the main drivers. A pickup in fixed investment provides additional support Uncertainty. surrounding the financial restructuring ...

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    Airlines in Croatia

    Sep 2018

    In 2018 alone, there were 187 new flight connections introduced in Croatia, representing an 18% increase for the available flight connections compared to the previous year. When taking into consideration that the majority of these connections are ...

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    Lodging in Croatia

    Sep 2018

    Since around 2010, a big wave of hotel investments has been seen in Croatia. These investments have been both in greenfield sites and the renovation of existing capacity. This was started in the wake of Croatia’s entry into the EU. The investments ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Croatia

    Sep 2018

    Following Croatia’s entry into the EU and the country’s slow economic recovery, consumer pessimism started to decline, which has had a positive effect on Croatians’ decisions to travel. As a result, intermediaries enjoyed positive growth throughout ...

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    Country Report

    Country Report

    Tourism Flows in Croatia

    Sep 2018

    In the review period Croatian tourism had several focus points aimed at improving quality. During the preparation period for Croatia’s accession to the EU, lodging received major investments. Parallel to that, low-cost carriers were introduced. Since...

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    Country Report

    Country Report

    Travel in Croatia

    Sep 2018

    Following Croatia’s entry into the EU and the country’s slow economic recovery, consumer pessimism started to decline, which has had a positive effect on Croatians’ decisions to travel. As a result, intermediaries enjoyed positive growth throughout ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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