Croatia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030

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    Bottled Water in Croatia

    Mar 2019

    Croatia is situated in a region which offers an abundance of natural sources of water. The quality of water is also very high, and the natural mineral format prevails by far in the country, with a dominant share of total value sales. The only problem...

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    Carbonates in Croatia

    Mar 2019

    Carbonates have a need to boost their sales through additional incentives, as the basic product portfolios have lacked attractiveness for some time. Most products are well-known proven formats and flavours, and manufacturers are concentrating their ...

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    Concentrates in Croatia

    Mar 2019

    Liquid concentrates previously dominated the concentrates category, but failed to follow consumer trends and remained at the same point in terms of innovation. At the same time, powder concentrates have seen significant creativity in the launch of ...

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    Energy Drinks in Croatia

    Mar 2019

    Energy drinks were created primarily to overcome fatigue, usually through the intake of caffeine or similar energy boosters. While official European monitoring bodies do not see that moderate intake of energy drinks is harmful to health, there have ...

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    Juice in Croatia

    Mar 2019

    Juice manufacturers can count on a broad consumer base in Croatia, as about 80% of households purchase juice. The somewhat stable and reliable demand does not motivate manufacturers to take risks with new launches. Apart from occasional introductions...

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    Soft Drinks in Croatia

    Mar 2019

    At first glance, the soft drinks market shows signs of health and stability. Growth rates have been positive since 2014, with indications that growth will continue over the forecast period. This is a result of a recovery in household disposable ...

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    RTD Coffee in Croatia

    Mar 2019

    Croatia is not a promising market in which to try to sell RTD coffee. It has such a strong coffee culture that any novelties that might contest it have little chance of success. RTD coffee is all about convenience and consumption on the go, while ...

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    RTD Tea in Croatia

    Mar 2019

    Croatians are familiar with the concept of ice tea (“ledeni caj”), and RTD tea has found it difficult to distinguish itself from this product. RTD tea has seen little activity since the beginning of review period, when carbonated RTD tea was ...

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    Sports Drinks in Croatia

    Mar 2019

    Sports drinks is the second smallest category in soft drinks, ahead only of RTD coffee. An upswing in the fitness trend in Croatia has not been followed by a significant increase in consumption of sports drinks. A major reason for this is the ...

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    Coffee in Croatia

    Mar 2019

    There are several cultural and historical influences that reach deep back into history which have shaped drinking habits in Croatia. In the inland parts of the country, the Turkish influence has created a culture of Turkish coffee (Turska kava), a ...

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    Other Hot Drinks in Croatia

    Mar 2019

    Other hot drinks is dominated by flavoured powder drinks, of which the biggest share is accounted for by chocolate-based flavoured powder drinks. Most of the efforts in advertising and marketing are made in this category, and the target group differs...

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    Hot Drinks in Croatia

    Mar 2019

    2017 brought plenty of things to worry about for hot drinks, but was 2018 was marked by the landscape starting to settle. The concerns around Agrokor dd and its supposed bankruptcy have now calmed, as a reconstruction plan has been issued, and ...

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    Tea in Croatia

    Mar 2019

    Tea is widely drunk by Croatians – more so than coffee. Independent surveys calculate that about 90% of adults in Croatia drinks tea of one form or another, which is much more than coffee, which has a penetration rate of 70%. Tea is the second most ...

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    Air Care in Croatia

    Feb 2019

    During the first three years of the review period air care performed poorly, particularly in 2016, when it suffered a heavy decline in both volume and value sales. However, 2017 witnessed the start of a recovery, which then continued in 2018. This ...

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    Bleach in Croatia

    Feb 2019

    Bleach volume sales generally remained stable over the review period thanks to a core group of consumers. Manufacturers have recognised this and are not seeking to drive sales because of the uncertain outcome of any promotional efforts. With their ...

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    Dishwashing in Croatia

    Feb 2019

    Despite some saying that automatic dishwashing has become the principal format in the category, this is not yet the case, with hand dishwashing sales supported by the very traditional dishwashing habits of Croatian consumers. The irony of modern ...

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    Home Insecticides in Croatia

    Feb 2019

    The typical Croatian consumer is much more interested in repelling insects than killing them. In addition, the Croatian marketplace offers a wide range of personal repellents, with sales exceeding those of home insecticides and not included in this ...

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    Laundry Care in Croatia

    Feb 2019

    Laundry care volume sales continued to fall in 2018. The main reason for this is the ongoing switch from standard laundry detergents to concentrated formats, particularly powder and liquid tabs. Even improvements in disposable income and a subsequent...

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    Home Care in Croatia

    Feb 2019

    It seemed logical to expect volume sales of home care products to bounce back after six years of economic downturn were finally over in 2015. Once household incomes started to rise again, consumers were expected to return to their previous household ...

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    Polishes in Croatia

    Feb 2019

    Polishes remained the smallest of the eight home care categories in 2018. More than a half of the category’s value sales continued to be accounted for by furniture polish, thus reflecting how Croatians perceive polishes in general. The leading brand ...

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