Croatia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030

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    Country Report

    Country Report

    Wipes in Croatia

    Jun 2020

    Personal wipes accounted for most sales of wipes in 2019, with baby wipes in particular remaining popular. While traditionally used for the convenient cleaning of babies during the changing process these products became increasingly popular over the ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Croatia

    Jun 2020

    The birth rate in Croatia declined again in 2019 after a slight improvement in 2018. Several factors are impacting this. One reason is the number of young women who have moved abroad in search of better employment opportunities, but it is also due to...

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    Country Report

    Country Report

    Tissue and Hygiene in Croatia

    Jun 2020

    The impact of COVID-19 on tissue and hygiene in Croatia has been mixed with some categories feeling the impact more than others. Like most markets, tissue and hygiene benefited from a short-term spike in sales of products such as toilet paper as ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Croatia

    Jun 2020

    Tourism has become a key part of the Croatian economy and it saw strong development over the review period and continued to drive growth in away-from-home tissue in 2019. This was reflected in the strong sales of AFH napkins in 2019, the largest ...

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    Country Report

    Country Report

    Retail Tissue in Croatia

    Jun 2020

    Retail tissue continued to see healthy growth in current value and retail volume terms in 2019. There was a slump in sales earlier in the review period due to the economic downturn seen in the country, but after 2015 sales followed an upward ...

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    Country Report

    Country Report

    Sanitary Protection in Croatia

    Jun 2020

    Sanitary protection continued to see steady growth in 2019 in retail volume and current value terms, although sales had still not returned to levels seen prior to the economic downturn. Rising incomes resulted in consumers being able to afford higher...

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    Country Report

    Country Report

    Retail Adult Incontinence in Croatia

    Jun 2020

    Retail adult incontinence has the distinctive characteristic of being inelastic to outside influences. Demand is not affected by the economic environment, but by medical issues. Users of retail adult incontinence products are in the unlucky position ...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Croatia

    Jun 2020

    The government feels strongly that consumers with incontinence problems should have products reimbursed – it is estimated that about three quarters of value sales are reimbursed. Rules on subsidies are clearly stated in a legal guideline, which ...

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    Country Briefing

    Country Briefing

    Households: Croatia

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Profile

    Country Profile

    Croatia: Country Profile

    May 2020

    Croatia’s economy will accelerate slightly in 2019. Public sector investment will intensify, due to more vigorous use of EU funds. Private final consumption is expected to increase moderately, as a result of continued increases in employment and ...

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    Country Briefing

    Country Briefing

    Sustainability: Croatia

    Apr 2020

    The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Eastern Europe

    Mar 2020

    Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market ...

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    Country Report

    Country Report

    Mobile E-Commerce in Croatia

    Feb 2020

    Whilst there is lively movement in launching new mobile applications in Croatia, it seems that many more of them are being launched to support services offered by public agencies, utility companies or service providers. Parking, utility bills, ...

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    Country Report

    Country Report

    E-Commerce in Croatia

    Feb 2020

    Most of the merchandise purchased online is ordered via third party merchants, or online marketplaces. This means that the main motive for buying online is the price, which is typically cheaper than those offered in physical stores. The ...

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    Country Report

    Country Report

    Direct Selling in Croatia

    Feb 2020

    During the so-called “golden period” for direct selling in Croatia (around 2004), the element that made the fast development possible was also the element that carried the eventual seeds of failure: multilevel marketing. Croatians are less prepared ...

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    Country Report

    Country Report

    Mixed Retailers in Croatia

    Feb 2020

    Two mixed retailers formats – mass merchandisers and warehouse clubs – are completely absent from Croatian retailing. One reason is the size of the market; besides being a small country population-wise, with only four million inhabitants and the ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Croatia

    Feb 2020

    Apart from being the largest non-grocery channel, health and beauty specialist retailers is also one of the fastest-growing ones. Times are good for all channels, as all of them are recording growth, not only in value sales, but also in number of ...

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    Country Report

    Country Report

    Retailing in Croatia

    Feb 2020

    Retailing in Croatia has been performing well since 2014; sales growth rates in have been in line with those for GDP, which points to the fact that personal consumption feeds the growth in retailing. It can be said that retailing has been ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Croatia

    Feb 2020

    The green trend is developing further in Croatia, after experiencing a hiatus during the credit crunch over 2009-2015. As the public laments the downfall of Croatian agriculture, consumers are willing to support it by buying local, but the ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Croatia

    Feb 2020

    Decades ago, hordes of Croatians would undertake pilgrimages to Western European countries (mostly to Trieste in Italy) to stock up on elaborate clothing and shoes. At the same time, most of the locally produced brands, while not so bad quality-wise,...

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