Croatia

Tea is anticipated to see retail volume and current value sales decline in 2021 overall. This comes after a substantial retail volume and current value sales increase in the previous year. Overall, there is a widespread culture of consumption of tea…

Other hot drinks is anticipated to portray positive growth in both retail volume and current value terms in 2021. The product area continues to benefit from the lockdown restrictions which encouraged consumers to shift consumption from work or school…

Overall, hot drinks is anticipated to see positive growth in both retail volume and current value terms in 2021, albeit at a lower rate than in the previous year. As COVID-19 related restrictions have been eased and foodservice establishments have…

Coffee is anticipated to portray a retail current value and volume growth slightly lower than in the previous year. Given the strong drinking culture and habit of drinking coffee in on-trade channels in Croatia, there was a partial shift to home…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Although some households stocked up on sticking plasters/adhesive bandages, as well as gauze, tape and other wound care at the start of the COVID-19 pandemic, most Croatians already had emergency supplies in reserve. Immediately after lockdown…

The COVID-19 pandemic had a significant negative impact on weight management and wellbeing sales in 2020. Weight management and wellbeing was one of the fastest growing categories over the forecast period and was showing early signs of becoming a…

Consumers significantly increased their demand for vitamins due to COVID-19 in 2020, in particular during the panic-buying period in March and April. The outbreak of the COVID-19 pandemic reminded consumers of the importance of a healthy immune…

Sports nutrition experienced strong negative growth in 2020 due to the onset of COVID-19. After national lockdowns were announced in March, gyms were closed completely and the heightened risk of contracting COVID-19 at the gym was widely publicised…

Paediatric consumer health is set to experience growth in 2021 in value sales. Category growth will mainly be derived from the recovery of paediatric motion sickness remedies and paediatric digestive remedies. In 2020, travelling was heavily…

The COVID-19 pandemic created both opportunities and threats for herbal/traditional products in 2020 with this trend continuing in 2021. The opportunity for the category comes in the form of heightened demand for natural living and products that seem…

In general, digestive remedies has been less affected by the onset of the pandemic with buying patterns returning to a level of normality in the months that followed the onset of the pandemic in 2020. Moreover, digestive remedies benefits from…

Sales of dietary supplements experienced a different performance compared to vitamins in response to COVID-19 during 2020. There was little evidence of stockpiling in the early stages of lockdown, and no sales peak as seen in other products aimed at…

The impact of COVID-19 on sales of dermatologicals has been varied in Croatia. At the start of 2020, industry players were concerned that lockdown would keep people at home, decreasing their exposure to factors that affect their skin and need…

As was the case for other consumer health products in Croatia, cough, cold and allergy (hay fever) remedies saw heightened sales on the eve of lockdown in 2020 as nervous consumers stocked up on medications to prepare for possible shortages. However,…

Although the market experienced considerable resilience in 2020, many strong forces pulled consumer health in opposing directions. Many products saw sharp demand spikes when national lockdowns were first announced and consumers rushed to stockpile…

Topical analgesics experienced a slight slowdown in growth during 2020 mainly due to a reduction in physical activities outdoors. Moreover, in 2021, topical analgesics/anaesthetic is unlikely to experience strong growth as the category has not…

As the local economy continues to struggle to recover from the pandemic, tightened disposable household income is benefiting yoghurt, which is generally considered to be an affordable, healthy and versatile dairy option. Consumers have also become…

Cream is expected to see the fastest value growth among other dairy categories in Croatia in 2021 but at a slower rate compared to 2020. This is to be expected as cream saw a slight surge in demand during 2020 due to its versatility in home cooking.…

Overall, milk is not a very dynamic category in terms of innovations. However, there is an evident rise in demand for functional milk, such as protein-enriched milk, and milk with flavours. This is mostly fuelled by modern lifestyles where the pace…