Croatia

Croatia’s economy will accelerate slightly in 2019. Public sector investment will intensify, due to more vigorous use of EU funds. Private final consumption is expected to increase moderately, as a result of continued increases in employment and ...

A stable and competitive business environment is vital to help attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism risks to understand the strengths and ...

Energy drinks has been among the most dynamic soft drinks categories, accounting for the highest value growth over the historical period after that of carbonates. The extraordinary growth is attributed to increased usage of energy drinks as mixers, ...

Croatia’s high level of tap water quality still represents the main hurdle to growth of sales in bottled water. Moreover, while the country’s tap water quality may not necessarily increase, the local population’s awareness is certainly increasing, ...

As seen in previous years, sports, the second smallest category in soft drinks after RTD coffee, generated little excitement in 2019. Despite an upswing in the fitness trend in Croatia consumption of these products has not significantly increased. A ...

In 2019, RTD tea continued to give the general impression that nothing has happened there, certainly by way of product innovation or packaging. Croatians are familiar with the concept of ice tea (“ledeni caj”), and RTD tea has found it difficult to ...

Although sales of juice have now stabilised and all categories are expected to post positive CAGRs over the forecast period, the category showed some signs of weakness over the review period, as it lost the interest of consumers due to weak appeal – ...

Carbonates is one of the most static and traditional categories in soft drinks, where acquired consumer preferences are best left unchallenged. The only innovation efforts go in direction of reduced sugar and alternative sweeteners. In terms of ...

The immense popularity of hot coffee in Croatia thwarts the efforts of RTD coffee to grow out if its confinements. The act of coffee drinking is a ritual with social aspects to it and very few Croatians want to drink their coffee in a hurry, or, let ...

Within concentrates overall there was little news in 2019: no new trends appeared and no new products were launched. In a mature market with quite high per capita consumption manufacturers are relying on demand for existing products from their ...

All categories of soft drinks saw increased value sales in 2019, despite the ongoing lack of significant activity and innovation in the Croatian market. Bottled water, the largest category, saw slightly higher value growth, driven by ongoing demand ...

Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Depopulation will persist in the coming years as natural change becomes progressively more negative. Ageing will continue to be a key theme as 70+ age cohorts surge and all others decline, altering the consumer landscape. Croatians will live even ...

There is a widespread culture of consumption of tea in Croatia, although per capita consumption falls way below that of coffee. Croatia is still discovering tea, which is perhaps counterintuitive, given that herbal infusions were used centuries ...

As coffee drinking has deep historical roots in Croatia, consumers have a sense of belonging and tend to define themselves by the type of coffee they choose to drink. Turkish coffee drinkers and Italian coffee drinkers represent two quite distinct ...

Retail volume growth of hot drinks stabilised somewhat in 2019 after the periods of turbulence over the review period, albeit at lower levels than those witnessed in 2018. The concerns around Agrokor and its supposed bankruptcy have now calmed, as a ...

Other hot drinks is dominated by flavoured powder drinks, of which by far the largest share is represented by chocolate-based flavoured powder drinks. Most of the advertising and marketing investments are made in this category, and the target group ...

Croatians’ increased disposable income drove healthy value sales growth for packaged food in 2019. Despite the economic emigration into other EU countries – especially those in Western Europe, which has left a smaller consumer base, the growth in ...

Like most countries in the Western world, Croatia is slowly moving away from the decades-old influence of the nutrition paradigm, explained in the so-called “food pyramid”, whereby fats were frowned upon in general by the professional community as ...