Croatia

Personal wipes accounted for most sales of wipes in 2019, with baby wipes in particular remaining popular. While traditionally used for the convenient cleaning of babies during the changing process these products became increasingly popular over the ...

The birth rate in Croatia declined again in 2019 after a slight improvement in 2018. Several factors are impacting this. One reason is the number of young women who have moved abroad in search of better employment opportunities, but it is also due to...

The impact of COVID-19 on tissue and hygiene in Croatia has been mixed with some categories feeling the impact more than others. Like most markets, tissue and hygiene benefited from a short-term spike in sales of products such as toilet paper as ...

Tourism has become a key part of the Croatian economy and it saw strong development over the review period and continued to drive growth in away-from-home tissue in 2019. This was reflected in the strong sales of AFH napkins in 2019, the largest ...

Retail tissue continued to see healthy growth in current value and retail volume terms in 2019. There was a slump in sales earlier in the review period due to the economic downturn seen in the country, but after 2015 sales followed an upward ...

Sanitary protection continued to see steady growth in 2019 in retail volume and current value terms, although sales had still not returned to levels seen prior to the economic downturn. Rising incomes resulted in consumers being able to afford higher...

Retail adult incontinence has the distinctive characteristic of being inelastic to outside influences. Demand is not affected by the economic environment, but by medical issues. Users of retail adult incontinence products are in the unlucky position ...

The government feels strongly that consumers with incontinence problems should have products reimbursed – it is estimated that about three quarters of value sales are reimbursed. Rules on subsidies are clearly stated in a legal guideline, which ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Croatia’s economy will accelerate slightly in 2019. Public sector investment will intensify, due to more vigorous use of EU funds. Private final consumption is expected to increase moderately, as a result of continued increases in employment and ...

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market ...

Whilst there is lively movement in launching new mobile applications in Croatia, it seems that many more of them are being launched to support services offered by public agencies, utility companies or service providers. Parking, utility bills, ...

Most of the merchandise purchased online is ordered via third party merchants, or online marketplaces. This means that the main motive for buying online is the price, which is typically cheaper than those offered in physical stores. The ...

During the so-called “golden period” for direct selling in Croatia (around 2004), the element that made the fast development possible was also the element that carried the eventual seeds of failure: multilevel marketing. Croatians are less prepared ...

Two mixed retailers formats – mass merchandisers and warehouse clubs – are completely absent from Croatian retailing. One reason is the size of the market; besides being a small country population-wise, with only four million inhabitants and the ...

Apart from being the largest non-grocery channel, health and beauty specialist retailers is also one of the fastest-growing ones. Times are good for all channels, as all of them are recording growth, not only in value sales, but also in number of ...

Retailing in Croatia has been performing well since 2014; sales growth rates in have been in line with those for GDP, which points to the fact that personal consumption feeds the growth in retailing. It can be said that retailing has been ...

The green trend is developing further in Croatia, after experiencing a hiatus during the credit crunch over 2009-2015. As the public laments the downfall of Croatian agriculture, consumers are willing to support it by buying local, but the ...

Decades ago, hordes of Croatians would undertake pilgrimages to Western European countries (mostly to Trieste in Italy) to stock up on elaborate clothing and shoes. At the same time, most of the locally produced brands, while not so bad quality-wise,...