Croatia

All demographic indicators are working against growth in baby and child-specific products: the number of new-borns is at its lowest and is set to decline even further. In addition, there is a new wave of emigration towards Western European countries ...

Apart from being the biggest single category within bath and shower, body wash/shower gel also shows the most vitality. It reaps the most consumer interest, launches the most products and sees new innovations. Body wash/shower gel combines multiple ...

Colour cosmetics profited strongly from increasing disposable incomes in Croatia. This benefited the producers of premium colour cosmetics the most. For instance, the overall leader in beauty and personal care, L'Oréal Adria, saw extraordinary growth...

Deodorants had the bad luck of coming under the media spotlight for the questionable effects of some of their ingredients. Aluminium oxides and parabens have become danger words in beauty and personal care lately, and tend to lead consumers to ...

Professional services in Croatia are still relatively cheap. Although the prices in beauty salons are increasing at a rate faster than the increase in disposable incomes, they are still in the affordable range. Croatian consumers can easily consider ...

There are two major customer profiles for fragrances in Croatia. The division is most clearly shown in the different types of retail outlets that sell fragrances. In the lower-end of the market, health and beauty specialist retailers offer a stream ...

Hair care saw the organic and natural trends postponed for a long time, as disposable incomes were declining. With the economic tide turning, the curiosity of consumers has been rekindled, which led manufacturers to try and launch new products in ...

Croatian consumers are known for their preference for recognised branded products. If their budgets allow them, they will always opt for the highest-quality option – this usually entails buying a popular global brand. Croatians have perfected the art...

Men’s grooming could not have chosen a worse moment to make a definite push: just as it started to gain momentum the economy collapsed, and all the potential growth was never manifested. Now that the economic troubles are behind Croatia, men’s ...

The alarming situation in oral care in Croatia is shown most clearly by the fact that an average Croatian adult uses no more than three tubes of toothpaste during the entire year. Also, only 90% of all Croatian households report purchasing at least ...

Beauty and personal care managed to maintain its growth trend even through most of the period of economic downturn, at least in current value terms, whilst volume sales slipped. Only towards the end of the credit crunch did beauty and personal care ...

Croatian consumers traditionally show an affinity for premium products – although they sometimes tend to overstretch themselves by going above their budgets. This is good news for manufacturers of premium beauty and personal care products, which are ...

Growth in skin care used to come mainly through premiumisation, which pushed up prices. However, there is another force at work in skin care, which works in the opposite direction: price promotions. These are seen across both the premium and the mass...

Like some other fmcg categories, sun care is very seasonal, and sells most products during the three months in the summer. After a disastrous 2014, the climate was merciful to Croatia, and a string of warm and sunny summers was seen. 2018 was also a ...

An uninterrupted run of growth in tourism helped not only AFH tissue and hygiene, but the entire Croatian economy, with tourism forming one of the most vital parts. This was the main contributor to sales of AFH tissue and hygiene in 2018, but the ...

In terms of the consumption of nappies/diapers/pants per child, Croatia ranks somewhere between Western Europe and North America. Croatians are in the habit of changing nappies/diapers/pants quite regularly during the day, with eight changes daily ...

Tissue and hygiene was the part of the fast-moving consumer goods market that showed the least dynamism after the overall Croatian economy started showing signs of vigorous recovery. With no sales increase in 2015, tissue and hygiene only started to ...

Retail adult incontinence has the distinctive characteristic of being inelastic to outside influences. Demand is not affected by the economic environment, but by medical issues. Users of retail adult incontinence products are in the unlucky position ...

Retail tissue products are prevalently used at home, and most demand is created by heavy users – families which use retail tissue products more than once a day. Families use more products than single households, whilst women tend to use more than ...

Over the review period, Croatia had a high level of per capita consumption in sanitary protection in volume terms. Then the economic downturn came, decimating volume sales, from which the category has not yet recovered. There is a certain influence ...