Croatia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Croatia StatisticsConsumer Lifestyles in CroatiaCroatia Country BriefingsFuture Demographics: Croatia in 2030

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

    Jun 2021

    While still registering a very strong rise in current retail value sales in 2020, growth of e-vapour products continued to slow appreciably. The slowdown was mostly due to the fast emergence of heated products from 2018. In particular, heated ...

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    Cigars, Cigarillos and Smoking Tobacco in Croatia

    Jun 2021

    Despite the excise tax increasing in 2020, fine cut tobacco continued to perform well due to a rise in prices of cigarettes, as consumers shifted from cigarettes to fine cut tobacco. Cigars and cigarillos have a different target audience to smoking ...

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    Tobacco in Croatia

    Jun 2021

    The largest impact on tobacco as a result of the COVID-19 pandemic was a decrease in tourism. Generally Croatia has a large influx of tourists during the country’s summer months and in 2020 the inbound tourists were roughly 70% less year-on-year. ...

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    Cigarettes in Croatia

    Jun 2021

    The COVID-19 pandemic resulted in negative retail value and volume sales in 2020 due to the decline in tourism. Tourists contribute in a large part to sales of cigarettes in Croatia and with tourism down by almost 70% year-on-year, this had a ...

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    Tobacco Free Oral Nicotine in Croatia

    Jun 2021

    BAT Hrvatska doo launched its tobacco free oral nicotine (nicotine pouches) brand, Velo, in 2020. Although 2020 was not a particularly good year to introduce a new tobacco product due to consumers staying home much of the year thanks the COVID-19 ...

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    Beer in Croatia

    Jun 2021

    COVID-19 has had serious negative consequences for beer volume sales in Croatia in 2020. The main issue has been the effect of lockdown in response to the pandemic, with on-trade establishments closed between March 19th and May 11th and again from ...

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    Spirits in Croatia

    Jun 2021

    COVID-19 has had a strongly negative influence on spirits in 2020. Tourists are key consumers of these products, and the travel ban and subsequent collapse in tourist inflows has severely limited demand. In addition, the shutdown of the on-trade over...

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    Wine in Croatia

    Jun 2021

    Wine sales have been hit hard during 2020. Like other alcoholic drinks, the major reason for this is the shutdown of on-trade establishments over two separate periods in 2020, between March 19th and May 11th, and from November 28 until the end of the...

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    Cider/Perry in Croatia

    Jun 2021

    Cider/Perry is a comparatively new set of products in Croatia, first developing visible share in 2010. The relative immaturity of the category has driven strong growth from a low base over the review period, and it continues to be in the centre of ...

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    Alcoholic Drinks in Croatia

    Jun 2021

    The COVID-19 pandemic has been catastrophic for alcoholic drinks in Croatia in 2020. The biggest blow to sales was the tight restrictions imposed in the country’s hospitality industry as the government struggled to contain the virus. On-trade outlets...

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    Rtds in Croatia

    Jun 2021

    Broadly speaking, demand for RTDs category was in decline over the majority of the review period, with a broadly negative trend seeing a slight reversal in 2019, immediately prior to the pandemic as a result of product development. COVID-19 has ...

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    Hair Care in Croatia

    May 2021

    The outbreak of COVID-19 had a devastating impact on sales of salon professional hair care in Croatia, with sales plummeting. This was initially the result of the introduction of a nationwide lockdown, with consumers focusing their spending on their ...

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    Fragrances in Croatia

    May 2021

    Croatia’s economy was hard hit by the outbreak of COVID-19 with most consumers forced into making savings. This was particularly noticeable within fragrances, with these products seen as somewhat of a luxury by most consumers. Many people stopped ...

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    Beauty and Personal Care in Croatia

    May 2021

    Overall, COVID-19 had a largely negative impact on beauty and personal care in Croatia in 2020. Primarily this was caused by economic uncertainty and limited mobility due to the lockdown and social distancing. However, unlike most of the countries in...

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    Baby and Child-Specific Products in Croatia

    May 2021

    While overall current value growth in baby and child-specific products was similar in 2020 to the previous year, the various categories were impacted differently by the outbreak of COVID-19. For instance, baby and child-specific toiletries saw a ...

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    Premium Beauty and Personal Care in Croatia

    May 2021

    Beauty and personal care was hit hard by the outbreak of COVID-19 with many products seen as non-essential, especially in light of the home seclusion seen for much of the year. While sales of these products were negatively impacted in general, ...

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    Mass Beauty and Personal Care in Croatia

    May 2021

    The outbreak of COVID-19 in Croatia and the measures taken to contain it put a huge dent in sales of mass beauty and personal care. On one hand, there was widespread job and wage insecurity as businesses struggled to ride out the challenges presented...

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    Bath and Shower in Croatia

    May 2021

    Bath and shower enjoyed strong growth in 2019 with consumers typically showering at least once a day and thus driving sales of body wash/shower gel. However, with the introduction of strict COVID-19 measures during 2020 consumer incomes came under ...

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    Oral Care in Croatia

    May 2021

    Dental hygiene is still less developed than many other Western markets, with many consumers limiting their purchases to basic oral care such as manual toothbrushes and toothpaste. This situation was not aided by the outbreak of COVID-19 with price ...

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    Skin Care in Croatia

    May 2021

    Skin care was one of the better performing areas of beauty and personal care in Croatia in 2020, although it still registered slower growth than in 2019. Many people have established skin care routines which they try to maintain where possible, in ...

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