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Croatia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Croatia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tourism Flows in Croatia

Sep 2023

The big story in tourism flows in Croatia in 2023 was the huge rebound seen in inbound arrivals as the return to international travel fuelled a boom in foreign tourism worldwide, with Croatia benefiting from its burgeoning status as a very attractive…

USD 1,195
Country Report

Beer in Croatia

Jun 2023

Beer sales have been revived with the recovery of tourism in Croatia. Following two years of pandemic-related restrictions, there were no border restrictions or on-trade measures imposed in 2022. However, while on-trade sales, which are largely…

USD 1,195
Country Report

Booking in Croatia

Sep 2023

During 2023, strong value growth was recorded in booking in Croatia, with both booking offline and booking online recording robust double-digit growth rates, although somewhat predictably booking online was the big winner during the year. The regular…

USD 1,195
Country Report

Sugar Confectionery in Croatia

Jul 2023

Sugar confectionery is expected to register a slight decline in volume sales in 2023. This reflects the fact that local consumers are increasingly shunning sugar confectionery due to its high sugar content and limited nutritional value. The category…

USD 1,195
Country Report

Cider/Perry in Croatia

Jun 2023

Cider/perry is comparatively new in Croatia, first developing visible share in 2010. The relative immaturity has driven strong growth from a low base over the review period. Off-trade consumption of cider/perry continued to grow in 2022, benefiting…

USD 1,195
Country Report

Grocery Retailers in Croatia

May 2023

In light of inflationary pressures, consumers have become increasingly discerning and cost-conscious in 2022. Grocery retailers have navigated this more complex climate by implementing various measures to address changing preferences, such as…

USD 990
Country Report

Fragrances in Croatia

May 2023

In 2022, with society fully re-opened and consumers keen to make a good appearance and present themselves well, fragrances registered healthy retail volume and current value growth. However, retail volume and current value sales were lower than…

USD 1,195
Country Report

Toilet Care in Croatia

Jan 2023

Toilet care was one of the better performers of home care products in 2022, with both current value and healthy volume growth. This was in spite of high inflation, stemming from the war in Ukraine, which has resulted in an energy crisis. One…

USD 1,195
Country Report

Gum in Croatia

Jul 2023

Given the strong inflation and growth in unit prices, gum had a moderately successful year in current retail value terms. The number of tourists continues to rise, and the entertainment trend, which was strong in 2022, continues in 2023.…

USD 1,195
Country Report

Spirits in Croatia

Jun 2023

Spirits recorded another year of growth in 2022 thanks to rising demand for quality spirits in the country. The low unit price increase of spirits also attracted increasingly price-sensitive consumers with reduced disposable incomes as a result of…

USD 1,195
Country Report

Rtds in Croatia

Jun 2023

With the lifting of most of the pandemic-related restrictions, the home consumption of RTDs started to suffer in 2022. Meanwhile, the strong recovery of on-trade sales can be attributed to an exceptionally successful tourist season and the return of…

USD 1,195
Country Report

Dishwashing in Croatia

Jan 2023

In 2022, though current value increased, constant value and volumes fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume…

USD 1,195
Country Report

Snacks in Croatia

Jul 2023

Overall, 2023 is expected to be a positive year for snacks, with further current value and volume growth, supported by a post-pandemic return of foreign tourists in large numbers and an increase in impulse buying and on-the-go consumption. However,…

USD 2,450
Country Report

Oral Care in Croatia

May 2023

Oral care demonstrated steady retail volume and current value growth in 2022. Despite the rising cost of living, consumers have stuck with branded products in toothpaste, mouthwashes/dental rinses, toothbrushes and denture care products. Key product…

USD 1,195
Country Report

Home Care in Croatia

Jan 2023

In 2022, though current value sales of home care increased in Croatia, constant value and volumes sales fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

USD 2,750
Country Report

Bleach in Croatia

Jan 2023

In spite of registering a high double-digit increase in current value sales, volume sales only increased slightly, as prices increases were one of the most significant across home care products. These price rises stemmed from general high inflation…

USD 1,195
Country Report

Travel in Croatia

Sep 2023

Outbound tourism flows recorded a strong performance in Croatia during 2023 despite the impact of high inflation and the cost of living crisis on the discretionary spending of local people. In general, Croatian consumers are still hungry for leisure…

USD 2,450
Country Report

Airlines in Croatia

Sep 2023

Airlines in Croatia become a far more competitive category during 2023 as the numbers of airline passengers being carried continue to increase amidst rebounding demand during the post-pandemic era. Indeed, by the end of the year, the airlines…

USD 1,195
Country Report

Ice Cream in Croatia

Jul 2023

Ice cream is expected to record double-digit current value growth and healthy volume growth in Croatia in 2023. With society opening up fully after the lifting of COVID-19 restrictions, impulse ice cream will likely perform particularly well as local…

USD 990
Country Report

Wine in Croatia

Jun 2023

Off-trade wine, which accounts for the majority of sales in Croatia, recorded slight decline in 2022 in volume terms following a strong year in 2021 when sales recovered after the pandemic. Increased demand for more affordable brands was evident in…

USD 1,195
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