The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in El Salvador.
El Salvador’s government is becoming increasingly authoritarian, which is trampling upon civil liberties and weakening democracy. Recovery in remittances is driving a rebound in economic activity, but the adoption of bitcoin as legal tender raises…
In 2022 retail in El Salvador rebounded. Stronger macroeconomic indicators and a full return to pre-pandemic lifestyles boosted consumer demand, especially among wealthier shoppers. However, high inflation, widespread informal retailing and a…
Volume sales of cigarettes declined in 2022 alongside smoking prevalence. While the market is characterised by imported products such as those of Philip Morris and British American Tobacco, despite a strong reduction in contraband, illegal cigarettes…
Inflationary pressures and raw material shortages in international markets impacted the retail prices of tissue and hygiene in 2022. Lower purchasing power forced consumers to reduce their spending, causing a moderate contraction in market volume…
Beauty and personal care continued to rebound in 2022, despite facing inflationary pressures and supply shortages. The removal of COVID-19 restrictions enabled society to return to normal, with more time outside the home and a return to the workplace…
With the exception of RTD tea, retail volume sales of soft drinks slowed in 2022 over the previous year, while the on-trade made a return to pre-pandemic levels. Although rising health consciousness supported growth in juice to the detriment of…
Home care sales registered strong sales growth in 2020 as consumers enduring home seclusion kept their homes scrupulously clean in a bid to avoid COVID-19 transmission. Sales of surface care, bleach and dishwashing soared while demand for polishes…
Volume sales of staple foods saw slow growth in 2022 while values rose due to inflationary pressures. The normalisation of lifestyles in the wake of the pandemic reduced the home cooking trend and lowered demand for products such as shelf stable…
Hot drinks saw moderate growth in 2022 slowing from the previous year. Despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This…
? Consumer health saw steady growth in 2022 Packaged consumer health products are commonly used and widely distributed with consumers in the habit of self-medicating due to an inefficient health system. However, while COVID-19 stimulated an increase…
Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme. Beer and spirits remain the largest…
Sales of dairy products and alternatives continued to rise in 2022 due to a near complete return to normality since the pandemic, increasing urbanisation, Westernisation, growth of modern grocery retailers and a rising middle class. While most of the…
While the pandemic stimulated sales of cooking ingredients and meal products with consumers spending more time cooking at home, sales slowed across cooking ingredients and meals in 2023, particularly in edible oils and sweet spreads. Economic…
This report assesses the business environment in El Salvador, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and…
The report examines the economic landscape of El Salvador and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in El Salvador expanded in real terms in 2022, driven by increasing…
The number of households is set to increase moderately in El Salvador over 2021-2040, with couples with children remaining the dominant household type. While household earnings will reach pre-pandemic levels by 2022, the fastest household expenditure…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…
The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…