The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in El Salvador.
El Salvador’s government is becoming increasingly authoritarian, which is trampling upon civil liberties and weakening democracy. Recovery in remittances is driving a rebound in economic activity, but the adoption of bitcoin as legal tender raises…
Although smoking is becoming less socially acceptable, consumers continued to smoke more cigarettes per day in 2021 partly due the reopening of foodservice and leisure/entertainment venues, increasing socialisation while unit prices remained stable…
Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme. Beer and spirits remain the largest…
With the exception of RTD tea, retail volume sales of soft drinks slowed in 2022 over the previous year, while the on-trade made a return to pre-pandemic levels. Although rising health consciousness supported growth in juice to the detriment of…
Home care sales registered strong sales growth in 2020 as consumers enduring home seclusion kept their homes scrupulously clean in a bid to avoid COVID-19 transmission. Sales of surface care, bleach and dishwashing soared while demand for polishes…
Hot drinks saw moderate growth in 2022 slowing from the previous year. Despite some recovery, foodservice failed to reach pre-pandemic levels. Coffee is the largest category due to local cultivation and the popularity of specialist coffee shops. This…
? Consumer health saw steady growth in 2022 Packaged consumer health products are commonly used and widely distributed with consumers in the habit of self-medicating due to an inefficient health system. However, while COVID-19 stimulated an increase…
Volume sales of staple foods saw slow growth in 2022 while values rose due to inflationary pressures. The normalisation of lifestyles in the wake of the pandemic reduced the home cooking trend and lowered demand for products such as shelf stable…
Sales of dairy products and alternatives continued to rise in 2022 due to a near complete return to normality since the pandemic, increasing urbanisation, Westernisation, growth of modern grocery retailers and a rising middle class. While most of the…
While the pandemic stimulated sales of cooking ingredients and meal products with consumers spending more time cooking at home, sales slowed across cooking ingredients and meals in 2023, particularly in edible oils and sweet spreads. Economic…
In 2021, tissue and hygiene sustained higher than 2019 value sales growth, with toilet paper remaining the most popular product, followed by nappies/diapers/pants and sanitary protection. COVID-19 only had a minor detrimental impact on most tissue…
Beauty and personal care in 2021: The big picture
The economy will contract significantly in 2020. The slowdown in the US economy has affected external demand (including exports and tourism) and remittances, whilst measures to contain the Coronavirus (COVID-19) outbreak have impacted consumption and…
The number of households is set to increase moderately in El Salvador over 2021-2040, with couples with children remaining the dominant household type. While household earnings will reach pre-pandemic levels by 2022, the fastest household expenditure…
Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regard to which country (or even which region within a country) to enter, which consumer segment to target, which…
The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in El Salvador. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption,…
The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…