El Salvador

Retailing in 2021: The big picture

The hot drinks market in El Salvador achieved higher growth in 2021 compared to 2020, experiencing some rebound despite the ongoing presence of COVID-19. Coffee remains by far the largest category thanks to local cultivation as well as the growing…

Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme. Beer and spirits remain the largest…

Home care sales registered strong sales growth in 2020 as consumers enduring home seclusion kept their homes scrupulously clean in a bid to avoid COVID-19 transmission. Sales of surface care, bleach and dishwashing soared while demand for polishes…

Soft drinks sales rebounded in 2021 after experiencing a decline in the previous year. The removal of restrictions had the most dramatic positive impact on the on-trade, while the off-trade slowed slightly as lifestyles resumed some normality.…

Time spent at home due to COVID-19 stimulated home cooking resulting in modest growth for staple foods in 2020. This benefited shelf stable beans and tomatoes as well as pasta and rice, which were further boosted by their inclusion in government food…

The economy will contract significantly in 2020. The slowdown in the US economy has affected external demand (including exports and tourism) and remittances, whilst measures to contain the Coronavirus (COVID-19) outbreak have impacted consumption and…

Beauty and personal care in 2021: The big picture

President Bukele has vowed to fight corruption, but he inherits a country marred by gang violence. A partial economic recovery from the Coronavirus (COVID-19) pandemic is expected in 2021, but the country is over-reliant on the US for trade,…

Sales of snacks are set to see modest growth in 2021. Lengthy periods spent at home during the pandemic favoured tortilla chips, potato chips, cookies, and plain biscuits. Moreover, the loosening of restrictions in 2021 will aid recovery of ice cream…

In 2021, tissue and hygiene sustained higher than 2019 value sales growth, with toilet paper remaining the most popular product, followed by nappies/diapers/pants and sanitary protection. COVID-19 only had a minor detrimental impact on most tissue…

Consumer health saw a modest contraction in 2021. Packaged consumer health products are commonly used and widely distributed with consumers in the habit of self-medicating due to an inefficient health system. However, while COVID-19 stimulated an…

The pandemic stimulated sales of cooking ingredients and meal products as consumers spent more time cooking and baking at home. Despite a growing return to normality and more time spent outside the home in 2021, sales remain higher than pre-pandemic…

Demand for dairy products and alternatives continued to rise in 2021 driven by a slow return to normality since the pandemic, increasing urbanisation, Westernisation, growth of modern grocery retailers and a rising middle class. Most of the country’s…

This report analyses the market for tobacco in El Salvador. For the purposes of the study, the market has been defined as follows:

The number of households is set to increase moderately in El Salvador over 2021-2040, with couples with children remaining the dominant household type. While household earnings will reach pre-pandemic levels by 2022, the fastest household expenditure…

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in El Salvador. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption,…

The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…