El Salvador

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in El Salvador.

Country Report

Retailing in El Salvador

Mar 2022

Retailing in 2021: The big picture

USD 2,450
Country Report

Hot Drinks in El Salvador

Mar 2022

The hot drinks market in El Salvador achieved higher growth in 2021 compared to 2020, experiencing some rebound despite the ongoing presence of COVID-19. Coffee remains by far the largest category thanks to local cultivation as well as the growing…

USD 2,450
Country Report

Alcoholic Drinks in El Salvador

Jul 2022

Sales of alcoholic drinks rebounded in 2021 after declining in 2020. The on-trade made a better-than-expected resurgence as people began socialising once more thanks to the rollout of the vaccination programme. Beer and spirits remain the largest…

USD 2,450
Country Report

Home Care in El Salvador

May 2022

Home care sales registered strong sales growth in 2020 as consumers enduring home seclusion kept their homes scrupulously clean in a bid to avoid COVID-19 transmission. Sales of surface care, bleach and dishwashing soared while demand for polishes…

USD 2,750
Country Report

Soft Drinks in El Salvador

Mar 2022

Soft drinks sales rebounded in 2021 after experiencing a decline in the previous year. The removal of restrictions had the most dramatic positive impact on the on-trade, while the off-trade slowed slightly as lifestyles resumed some normality.…

USD 2,450
Country Report

Staple Foods in El Salvador

Mar 2022

Time spent at home due to COVID-19 stimulated home cooking resulting in modest growth for staple foods in 2020. This benefited shelf stable beans and tomatoes as well as pasta and rice, which were further boosted by their inclusion in government food…

USD 2,450
Country Report

El Salvador: Country Profile

Mar 2021

The economy will contract significantly in 2020. The slowdown in the US economy has affected external demand (including exports and tourism) and remittances, whilst measures to contain the Coronavirus (COVID-19) outbreak have impacted consumption and…

USD 300
Country Report

Beauty and Personal Care in El Salvador

Jun 2022

Beauty and personal care in 2021: The big picture

USD 2,750
Country Report

PEST Analysis: El Salvador

Aug 2021

President Bukele has vowed to fight corruption, but he inherits a country marred by gang violence. A partial economic recovery from the Coronavirus (COVID-19) pandemic is expected in 2021, but the country is over-reliant on the US for trade,…

USD 300
Country Report

Snacks in El Salvador

Aug 2021

Sales of snacks are set to see modest growth in 2021. Lengthy periods spent at home during the pandemic favoured tortilla chips, potato chips, cookies, and plain biscuits. Moreover, the loosening of restrictions in 2021 will aid recovery of ice cream…

USD 2,450
Country Report

Tissue and Hygiene in El Salvador

Jun 2022

In 2021, tissue and hygiene sustained higher than 2019 value sales growth, with toilet paper remaining the most popular product, followed by nappies/diapers/pants and sanitary protection. COVID-19 only had a minor detrimental impact on most tissue…

USD 2,750
Country Report

Consumer Health in El Salvador

Oct 2021

Consumer health saw a modest contraction in 2021. Packaged consumer health products are commonly used and widely distributed with consumers in the habit of self-medicating due to an inefficient health system. However, while COVID-19 stimulated an…

USD 2,750
Country Report

Cooking Ingredients and Meals in El Salvador

Nov 2021

The pandemic stimulated sales of cooking ingredients and meal products as consumers spent more time cooking and baking at home. Despite a growing return to normality and more time spent outside the home in 2021, sales remain higher than pre-pandemic…

USD 2,450
Country Report

Dairy Products and Alternatives in El Salvador

Sep 2021

Demand for dairy products and alternatives continued to rise in 2021 driven by a slow return to normality since the pandemic, increasing urbanisation, Westernisation, growth of modern grocery retailers and a rising middle class. Most of the country’s…

USD 2,100
Country Report

Tobacco in El Salvador

Oct 2020

This report analyses the market for tobacco in El Salvador. For the purposes of the study, the market has been defined as follows:

USD 2,450
Country Briefing

Households: El Salvador

Apr 2022

The number of households is set to increase moderately in El Salvador over 2021-2040, with couples with children remaining the dominant household type. While household earnings will reach pre-pandemic levels by 2022, the fastest household expenditure…

USD 300
Country Briefing

Business Dynamics: El Salvador

Jan 2022

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

USD 300
Country Briefing

Economy, Finance and Trade: El Salvador

Mar 2022

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in El Salvador. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption,…

USD 300
Country Briefing

Environmental Sustainability: El Salvador

Sep 2021

The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

USD 300
Country Briefing

Income and Expenditure: El Salvador

Oct 2021

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
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