Sweden

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Sweden StatisticsConsumer Lifestyles in SwedenSweden Country BriefingsFuture Demographics: Sweden in 2030

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    Strategy Briefing

    Menswear in Western Europe

    Aug 2020

    Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops. ...

    US$1,325
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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Sweden

    Jul 2020

    2019 saw retail volume decline throughout cigars, cigarillos and smoking tobacco, with the exception of cigars which sustained marginal growth. Both cigars and cigarillos recorded moderate current value growth, while pipe tobacco continued to ...

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    Country Report

    Country Report

    Cigarettes in Sweden

    Jul 2020

    Cigarettes saw positive marginal growth in both constant and current value terms in 2019, following a decline that began mid-review period amid rising health concerns and social disapproval, and increasingly stringent laws around smoking in public ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

    Jul 2020

    Towards the end of the review period, there was a flurry of new product launches in tobacco-free Swedish-style snus: Zyn from Swedish Match, Lyft from Fielder and Lundgren introduced Lyft, Nordic Spirit True White from JTI Sweden, Skruf Super White ...

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    Country Report

    Country Report

    Tobacco in Sweden

    Jul 2020

    Compared to the rest of Europe, Sweden has taken an unorthodox approach to managing the outbreak of Coronavirus (COVID-19) in 2020, with no mandated lockdown measures, enforced social restriction regulations or business closures. The country’s ...

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    Country Report

    Country Report

    Oral Care in Sweden

    Jul 2020

    Oral care is a staple of the upbringing of all Swedish citizens that attend nursing or the first years of public primary school, with state-funded dental appointments providing both free dental care and free marketing of oral care habits. As a ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Sweden

    Jul 2020

    In 2019, mass category products increasingly exhibited aesthetic, design and usage attributes that were similar to those of premium-category products. It has become easier to rapidly develop and launch clean-looking, relatively cheap and effective ...

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    Country Report

    Country Report

    Fragrances in Sweden

    Jul 2020

    Swedish consumers are not fond of strong, overly feminine or overly masculine fragrances, providing an excellent base for unisex products to expand. Unisex products also tie in to existing political and egalitarian narratives, which are relatively ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Sweden

    Jul 2020

    Swedish parents are increasingly sensitive to anything affecting their children’s health, actively looking for products that they perceive may positively impact their children’s wellbeing – while also opting out of consumption that is perceived to ...

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    Country Report

    Country Report

    Deodorants in Sweden

    Jul 2020

    In Sweden, deodorants are everyday consumer goods, used by most of the Swedish population, with the only exception being those of very low income or recent arrivals from areas with differing consumption patterns. As a result, mass products dominate ...

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    Country Report

    Country Report

    Beauty and Personal Care in Sweden

    Jul 2020

    While the impact of COVID-19 is still ongoing on the beauty and personal care market in Sweden, it has differed slightly from other countries, not least because of the government’s decision not to apply a universal lockdown or to force retail ...

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    Country Report

    Country Report

    Bath and Shower in Sweden

    Jul 2020

    The bath and shower category is characterised by substantial saturation, which is a determining factor for category development, and competition is fierce. In addition, product differentiation in both mass and larger premium product categories is ...

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    Country Report

    Country Report

    Hair Care in Sweden

    Jul 2020

    Consumer convenience is a strong driver in non-professional hair care. As few consumers have the time, facilities or funds to engage in a full-scale equivalent to a professional hair care routine, combination and 2-in-1 products have become ...

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    Country Report

    Country Report

    Sun Care in Sweden

    Jul 2020

    The significant attention paid to extreme weather conditions, as well as the tangible effects of the drought and unusual heatwave of 2018, has helped make consumers aware of weather as a factor directly impacting health and wellness, fuelling ...

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    Country Report

    Country Report

    Skin Care in Sweden

    Jul 2020

    Consumers are increasingly educated about skin care routines and product content properties, resulting in greater emphasis on product content and quality rather than brand image. As a result, consumer interest in products marketed as containing ...

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    Country Report

    Country Report

    Men's Grooming in Sweden

    Jul 2020

    During the past few years, gender stereotypes, behaviour and the position of men in society have come under intense debate, generating renewed consumer interest in manliness and male consumer goods. Traditional male attributes, such as beards and ...

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    Country Report

    Country Report

    Colour Cosmetics in Sweden

    Jul 2020

    Aesthetic and quality differences between mass and premium cosmetics have been narrowing during recent years, blurring the lines between the two categories and helping to reignite category competition and innovation. Premium brands are being forced ...

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    Country Report

    Country Report

    Depilatories in Sweden

    Jul 2020

    With market growth primarily related to general beauty trends and demographics, category development has stagnated over the past few years. While clinics and cheaper products have previously kept category value growth below that of which would be ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Sweden

    Jul 2020

    With mass categories attempting differentiation and market development through premiumisation, the distance in terms of quality, aesthetics and personalised offering between mass and premium categories is continuing to shrink. This has forced ...

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    Country Profile

    Country Profile

    Sweden: Country Profile

    Jun 2020

    The economy will experience a sharp recession in 2020 due to COVID-19. Concerns about infection risk and official advice to limit social contacts has put a major dampener on household demand. Falling demand coupled with disruptions in production ...

    US$150
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