Sweden

Broad increases in retail price points occurred across sanitary protection driven by cost inflation from energy prices, raw materials, labour and logistics. The rate of inflation rose significantly in Sweden in line with the trend seen across Europe…

Growth was polarised within surface care in 2022 sales declining in retail volume terms but seeing strong growth in current value terms. This polarised performance was largely tied to significant price increases across most categories within surface…

Like most areas of home care, home insecticides was hard hit by inflation in 2022 as manufacturing costs spiralled forcing players to raise their prices. With consumers being faced with a sharp rise in the cost of living in general they were forced…

RTD Tea continued to witness dynamic volume growth in 2022 supported by a recovery in the on-trade as foot-traffic triggered higher rates of on-the-go consumption. RTD tea is a popular drink for consumption at home as well as when on the go in Sweden…

Bottled water posted solid retail volume growth in 2022, with sales continuing to recover after a steep decline during the COVID-19 pandemic. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase…

In 2022, apparel accessories was impacted by inflation and higher unit prices, which underpinned current value growth. However, as demand for core categories declined, retail volume sales of personal accessories declined by 6%. Several categories…

Unlike many other home care products, polishes actually witnessed a bigger decline in volume sales following the outbreak of COVID-19 with consumer priorities shifting to cleanliness and hygiene. This pattern of behaviour continued in 2022 even as…

Home care witnessed strong growth in current value terms in Sweden in 2022 although this was largely driven by high inflation and a subsequent increase in retail price points. The lingering impact of the COVID-19 pandemic, Russia’s invasion of…

Footwear witnessed slower growth in 2022 than apparel as the category was impacted by unit price adjustments. Higher inflation and reduced consumer spending led to a decline in footwear retail volume sales as Swedes prioritised apparel purchases over…

RTD coffee has witnessed a surge in demand in 2022 although retail volume sales are growing from a small base. The category is being driven by Swedes spending more time outside the home, supporting consumption in the on-trade and convenience…

In 2022, rising prices led to a dramatic increase in current value sales, as manufacturers passed on higher costs to consumers. Retail volume sales increased marginally in this year, as consumption patterns normalised following the pandemic…

There was a sudden spike in demand for bleach in 2020 as Sweden faced up to the shock of COVID-19. The pandemic forced households to prioritise cleanliness and hygiene with bleach promoted as one of the most effective ways to kill germs, including…

Soft drinks witnessed another steady year of growth in volume terms, whilst current value sales were buoyed by rising inflation. The health trend continues as the biggest cross-category trend in soft drinks in 2022. Reduced sugar formats are taking…

Carbonates witnessed moderate growth in retail volume terms as the category moved closer to COVID-19 pre-pandemic levels. The on-trade enjoyed slightly stronger volume growth than retail in 2022 due to the continued recovery in on-the-go consumption…

In 2022, sports apparel witnessed a stronger performance than sports footwear with sports-inspired categories driving both retail volume and current value sales. As consumers began to return to pre-pandemic patterns of indoor training and team sports…

Demand for outdoor apparel, notably coats and jackets, continued to fuel menswear sales with 10% growth in retail value growth in 2022. This was a marked contrast to 2021 when sports-inspired apparel dominated menswear as men returned to social and…

Jeans saw a positive recovery in current value terms in 2022, primarily driven by the return to normal pre-pandemic routines and in-store shopping. As consumers returned to professional and social patterns, demand for comfortable casual bottoms…

Inflation drove up retail prices of wipes in 2022 as manufacturers faced rising costs from energy, raw materials and imports. As a result, consumers were more cautious regarding non-essential spending with volume sales of baby wipes falling. However,…

While Sweden did not enter into lockdown in 2020, the Swedish government did recommend people to work from home where possible. Thus, more time spent at home resulted in consumers frequenting foodservice outlets less which meant eating more meals at…

Energy drinks has continued to witness a strong performance in 2022, as consumption expands to new consumer segments and new consumption occasions. Off-trade sales remained robust during the COVID-19 pandemic in stark contrast to the on-trade, which…