Sweden

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Credit Cards in Sweden

Nov 2023

After the pandemic, there has been much pent-up demand for activities which were restricted, including going out and travelling abroad. Also, many Swedes managed to make significant savings during COVID-19 and have been able to spend more…

USD 1,195
Country Report

Confectionery Packaging in Sweden

Oct 2023

Total confectionery packaging volumes saw a marginal decline in 2022. Although chocolate confectionery and gum saw increases in their packaging volumes in this year, the decline witnessed in sugar confectionery was enough to drive the overall…

USD 990
Country Report

Luxury Goods in Sweden

Oct 2023

Personal luxury retail value sales increased by 18% in 2023 to amount to PLN6.6 billion, supporting growth recorded by leading brand providers, such as L’Oréal Polska Sp zoo, Kering SA and Chanel SA. Sales fell by 19% in 2020 due to the pandemic, but…

USD 1,210
Country Report

Cheese in Sweden

Sep 2023

Swedes consume cheese on many occasions during the day; for breakfast with sandwiches and using it in meals, while premium cheese is often indulged on and offered on cheese platters. As such, some cheeses are specifically positioned to be indulgent…

USD 1,195
Country Report

Baby Food in Sweden

Sep 2023

Baby food is facing challenges in Sweden, with the declining birth rate dampening retail volume sales. However, due to inflation and increasing production costs, baby food saw fast price rises in 2022 and continued to face growing prices at the…

USD 1,195
Country Report

Tourism Flows in Sweden

Sep 2023

Inbound travel to Sweden has made a swift recovery in 2023, with the number of trips expected to return to pre-pandemic levels. The volume of trips made by foreign tourists was very modest in 2023, following the dynamic increases seen in 2022. All…

USD 1,195
Country Report

Booking in Sweden

Sep 2023

Despite the economic uncertainties in 2023, pent-up travel demand from the COVID-19 pandemic is driving bookings in Sweden. With both outbound and domestic travel on the rise, driven by elevated costs owing to general inflation, booking value…

USD 1,195
Country Report

Cat Food in Sweden

Apr 2023

As the most popular pet type in Sweden, cat ownership is now fairly mature, with growth in adoptions in 2023 starting to stagnate when compared to the jump witnessed over 2020-2021. Swedes are gradually returning to their pre-pandemic habits and…

USD 1,195
Country Report

Supermarkets in Sweden

Apr 2023

Value sales through supermarkets continued to rise in 2022, with some consumers, encouraged by the easing of pandemic-related restrictions and greater mobility outside of the home, returning to physical stores to choose their own groceries rather…

USD 1,195
Country Report

Discounters in Sweden

Apr 2023

While overall value sales declines and the fall in outlet numbers within discounters in 2020 were driven by the exit of Netto, the other players in the channel, namely Lidl and Pekos Värmland AB, recorded positive performances, as pandemic-related…

USD 1,195
Country Report

Sanitary Protection in Sweden

Mar 2023

Broad increases in retail price points occurred across sanitary protection driven by cost inflation from energy prices, raw materials, labour and logistics. The rate of inflation rose significantly in Sweden in line with the trend seen across Europe…

USD 1,195
Country Report

Surface Care in Sweden

Feb 2023

Growth was polarised within surface care in 2022 sales declining in retail volume terms but seeing strong growth in current value terms. This polarised performance was largely tied to significant price increases across most categories within surface…

USD 1,195
Country Report

Home Insecticides in Sweden

Feb 2023

Like most areas of home care, home insecticides was hard hit by inflation in 2022 as manufacturing costs spiralled forcing players to raise their prices. With consumers being faced with a sharp rise in the cost of living in general they were forced…

USD 1,195
Country Report

RTD Tea in Sweden

Jan 2023

RTD Tea continued to witness dynamic volume growth in 2022 supported by a recovery in the on-trade as foot-traffic triggered higher rates of on-the-go consumption. RTD tea is a popular drink for consumption at home as well as when on the go in Sweden…

USD 1,195
Country Report

Bottled Water in Sweden

Jan 2023

Bottled water posted solid retail volume growth in 2022, with sales continuing to recover after a steep decline during the COVID-19 pandemic. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase…

USD 1,195
Country Report

Apparel Accessories in Sweden

Jan 2023

In 2022, apparel accessories was impacted by inflation and higher unit prices, which underpinned current value growth. However, as demand for core categories declined, retail volume sales of personal accessories declined by 6%. Several categories…

USD 1,195
Country Report

Sports Nutrition in Sweden

Oct 2023

Sports nutrition continued to see positive growth in constant value terms in 2023. The culture of going to the gym plays a significant role in generating demand for these products, as such venues also serve as important points of sale. As lives…

USD 1,195
Country Report

Spirits in Sweden

Jun 2023

Following a two-year period of healthy volume growth, sales of spirits declined in 2022. This was attributable to the poor performance of the off-trade, as inflationary pressures forced many consumers to show more prudence with their spending.…

USD 1,195
Country Report

Beer in Sweden

Jun 2023

Beer saw a fairly flat performance in volume terms in 2022, when compared to the previous year. While on-trade volumes continued to edge towards their pre-COVID-19 levels, thanks to the removal of pandemic-related restrictions, off-trade sales were…

USD 1,195
Country Report

Tobacco in Sweden

Jun 2023

Smoking prevalence in Sweden continued to decline in 2022 reaching just 6% nationwide. Indeed, low smoking prevalence has been a topical debate for some years now. Nevertheless, more Swedes continue to give up the smoking habit while new generations…

USD 2,450
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