Sweden

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Luxury Goods in Sweden

Jul 2022

There have been mixed performances across the various luxury goods categories in 2022, although most have continued the recovery from the effects of the COVID-19 pandemic that started in the second half of 2021 as restrictions were lifted. Growth is…

USD 1,210
Country Report

Cat Food in Sweden

Jun 2022

In 2022, cat food is expected to see slower retail volume and current value growth as Sweden moves past the COVID-19 pandemic and stabilisation occurs to some extent. Nonetheless, cat food will continue to perform well with growth rates closer to…

USD 1,195
Country Report

Sanitary Protection in Sweden

May 2022

Retail volume growth for sanitary protection in 2021 was up marginally on 2020, with most categories – even those that posted declines – showing improved performances in this regard. Overall demand picked up as consumers began to resume their usual…

USD 1,195
Country Report

Surface Care in Sweden

Apr 2022

As a result of the pandemic many Swedes were more interested in keeping their homes, especially their bathrooms, clean in 2020 resulting in a steep increase in retail value sales growth of surface care during 2020. There were more articles and tips…

USD 1,195
Country Report

Home Insecticides in Sweden

Apr 2022

Home insecticides are generally a distress product, considered necessary and essential when there is a high incidence of insects in Sweden. Thus, it is greatly seasonal in the Nordic climate and demand is dependent on weather conditions being…

USD 1,195
Country Report

Variety Stores in Sweden

Mar 2022

Variety stores was amongst the best-performing store-based retail channels in Sweden during 2020 and 2021 in terms of value growth, as well as growth in the number of outlets. Due to the increased acceptance of variety stores by Swedes, Dollarstore…

USD 1,195
Country Report

Supermarkets in Sweden

Mar 2022

Supermarkets remained the leading modern grocery retail channel in Sweden in 2021, accounting for around half of sales. The channel also continued to see minor current value growth in 2021, although the growth rate was below the average for overall…

USD 1,195
Country Report

Discounters in Sweden

Mar 2022

Lidl continued to dominate discounters in terms of number of outlets as well as value sales in 2021, with increasing numbers of consumers appreciating its mix of affordable private label products and A-brands. The only significant challenger to Lidl…

USD 1,195
Country Report

RTD Tea in Sweden

Mar 2022

RTD tea continued to see strong off-trade volume growth in 2021, albeit not at the levels being seen before the outbreak of COVID-19. Demand for RTD tea rocketed over the review period thanks to entry of new brands such as Fuze Tea and also private…

USD 1,195
Country Report

Bottled Water in Sweden

Mar 2022

Sales of bottled water declined in 2020 in off-trade and on-trade volume terms, with home seclusion limiting demand. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase bottled water. On-trade…

USD 1,195
Country Report

Apparel Accessories in Sweden

Mar 2022

Several categories within apparel accessories, such as gloves, scarves and hats/caps, were relatively mildly affected by the drop in demand seen in many apparel categories in 2020. Sales of such accessories were buoyed by strong consumer interest in…

USD 1,195
Country Report

Imaging Devices in Sweden

Aug 2022

During 2022, the impact of the war in Ukraine reverberated across most countries in the world, especially in Europe, and Sweden was no exception to this. With the Ukraine conflict further disrupting global supply chains and contributing to higher…

USD 990
Country Report

Home Video in Sweden

Aug 2022

Swedish consumers have become increasingly selective and quality-sensitive in recent years, often choosing premium home video products, especially when it comes to televisions. As consumers increasingly demand high-quality, large-screen TVs,…

USD 990
Country Report

Headphones in Sweden

Aug 2022

Whilst headphones as a whole continued to generate a positive sales performance in 2022, growth in demand slowed down over the course of the year due to the category having achieved a certain level of maturity and saturation. The unique exigencies of…

USD 990
Country Report

Pet Products in Sweden

Jun 2022

Pet products continues to perform well in 2022 although value growth is slower than that witnessed in 2021, when the COVID-19 pandemic led to a dramatic surge in demand. Demand for pet accessory remains healthy in 2022 in a similar vein to the treat…

USD 1,195
Country Report

Pet Care in Sweden

Jun 2022

The Swedish pet population continued to reach new highs in 2021 driven by a substantial increase in dogs and cats, thus providing a strong foundation for the development of pet care in 2022. Pet care in Sweden has moved back to similar growth…

USD 2,450
Country Report

Dog Food in Sweden

Jun 2022

Rising dog ownership, which was triggered by greater time spent at home during the COVID-19 pandemic, continues to spearhead growth in dog food in 2022. In 2021 alone, Sweden exceeded the registered dog count by more than a million with a record…

USD 1,195
Country Report

Homewares in Sweden

Jun 2022

Homewares in Sweden in 2021 experienced further current value growth, building on the positive results from the review period. Although growth was not as high compared to 2020, the lingering impact of the pandemic still positively affected sales in…

USD 1,195
Country Report

Hair Care in Sweden

Jun 2022

The retail volume performances of hair care categories were quite uneven in 2020 and 2021. Coronavirus (COVID-19) remained a disrupting factor for a number of categories, such as shampoos, conditioners and treatments, perms and relaxants and styling…

USD 1,195
Country Report

Retailing in Sweden

Mar 2022

After seeing higher than average growth in 2020 due to the COVID-19 pandemic, overall retailing maintained a similar current value performance in 2021. Grocery retailers performed particularly well in 2020. Life was more concentrated at home, with…

USD 2,450
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