Sweden

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Sweden StatisticsConsumer Lifestyles in SwedenSweden Country BriefingsFuture Demographics: Sweden in 2030

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    Better For You Beverages in Sweden

    Apr 2019

    Reduced sugar carbonates continued to dominate value sales of BFY beverages in 2018, with a strong shift towards sales of low-calorie cola carbonates at the expense of regular cola carbonates, and significant growth in reduced sugar non-cola ...

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    Better For You Packaged Food in Sweden

    Apr 2019

    Swedish consumers have increasingly come to prefer changing their consumption patterns to switching to BFY alternatives of a product type generally considered unhealthy. Therefore, the categories that exhibit growth potential are those where the BFY ...

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    Fortified/Functional Beverages in Sweden

    Apr 2019

    Sales of FF beverages continue to surge as Swedes constantly seek innovative options to boost their health and enable them to perform well at work and achieve good results when exercising, amid their increasingly hectic lifestyle. Hence, new soft ...

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    Fortified/Functional Packaged Food in Sweden

    Apr 2019

    Over several years, companies marketing probiotic products have come under repeated criticism by Swedish authorities for failing to validate claims scientifically that probiotic products really are healthier. However, probiotic brands have been able ...

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    Free From in Sweden

    Apr 2019

    Meat substitutes and ready meals with meat substitutes are more often marketed towards omnivores as vegetarian options are normalised in Sweden. With the explosion of vegetarian and vegan products, more appetising alternatives are easier to find. ...

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    Naturally Healthy Beverages in Sweden

    Apr 2019

    Swedish consumers are becoming more health-conscious and focus on drinking and eating less sugary and fatty beverages and food products, or those that are completely sugar- or fat-free. This drives sales of better for you beverages. Another aspect ...

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    Naturally Healthy Packaged Food in Sweden

    Apr 2019

    Naturally healthy berries, fruits and agricultural produce have a strong tradition in Sweden, particularly when it comes to jams and preserves made from local types of berries: bilberries, blackberries, lingonberries, and similar. These are also used...

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    Organic Beverages in Sweden

    Apr 2019

    Swedish consumers are increasingly looking for food and drink products that are made with chemical-free and non-artificial fruit, vegetables and goods. More Swedes are trying to avoid eating and drinking products which are prepared industrially, ...

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    Organic Packaged Food in Sweden

    Apr 2019

    In 2018, Sweden was struck by drought and rampant wildfires across the country. The early dry, warm and clear summer initially drove sales in some categories in 2018, causing some players to experience better growth than normal, but the negative net ...

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    Health and Wellness in Sweden

    Apr 2019

    In the forecast period, Swedish health and wellness has great potential; however, to gain the desired sales results, players must identify the health and wellness categories, types of product innovations and exact ingredients for success. For ...

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    Away-From-Home Tissue and Hygiene in Sweden

    Mar 2019

    According to “Hälso- och sjukvårds rapporten 2018”, a healthcare report published by Sveriges Kommuner och Landsting, the net cost for healthcare, exclusive of dental and home healthcare, increased by 29% in current terms between 2007 and 2016. The ...

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    Nappies/Diapers/Pants in Sweden

    Mar 2019

    The average age for potty training is rising, and it is not unusual for children to wear nappies/diapers/pants up to 3-4 years of age. According to research conducted by the Sahlgrenska Academy, the average potty training age progressively increased ...

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    Tissue and Hygiene in Sweden

    Mar 2019

    Tissue and hygiene in Sweden continued to register growth in 2018. Value growth is underpinned by the development of task-specific or niche products and by a more concerted effort to address sustainability concerns. Rising input costs, specifically ...

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    Retail Adult Incontinence in Sweden

    Mar 2019

    The ageing of the population is the underlying driver of retail adult incontinence. While there is latent demand for adult incontinence products across all age groups, the demand is greatest among older generations and peaks at ages above 65. The ...

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    Retail Tissue in Sweden

    Mar 2019

    A continued theme in product development is the use of design to add value. This is particularly evident in paper tableware where the use of guest designers or design collaborations is a common ploy in product design. An example of this is Duni’s ...

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    Rx/Reimbursement Adult Incontinence in Sweden

    Mar 2019

    The majority of Rx/reimbursement recipients are aged 65 and over, with the need for incontinence products greatly increasing from 75 years of age. Greater life expectancy, and the consequent ageing of the population, means that this socioeconomic ...

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    Sanitary Protection in Sweden

    Mar 2019

    There are rising concerns regarding the component materials of sanitary protection. These worries are pronounced in relation to tampons. Tampons are challenged by multiple press articles and social media posts on the potential health issues caused by...

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    Wipes in Sweden

    Mar 2019

    Rising environmental and health concerns are not deterring household purchases of wipes. While these concerns do represent considerations for households, the demand for convenience and practicality outweighs them in relation to wipes....

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    Bottled Water in Sweden

    Mar 2019

    The Swedish bottled water category lacks momentum in terms of volume sales, with sales usually dependent on the summer weather. During hot summers volume sales grow, and when the weather is poor they decline. According to market players, sales of ...

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    Carbonates in Sweden

    Mar 2019

    Both Norway and Sweden are Schengen countries, meaning the long border between the two countries can be crossed without being stopped when driving. The special tax on non-alcoholic beverages with added sugar or sweetener was increased by 40% in ...

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