Sweden

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Sweden StatisticsConsumer Lifestyles in SwedenSweden Country BriefingsFuture Demographics: Sweden in 2030

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    Sweden: Country Profile

    Jun 2020

    The economy will experience a sharp recession in 2020 due to COVID-19. Concerns about infection risk and official advice to limit social contacts has put a major dampener on household demand. Falling demand coupled with disruptions in production ...

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    Country Report

    Country Report

    Tissue and Hygiene in Sweden

    Jun 2020

    While the impact of COVID-19 is still ongoing on the tissue and hygiene market in Sweden, it has differed slightly from other countries, not least because of the government’s decision not to apply a universal lockdown or to force retail outlets, ...

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    Country Report

    Country Report

    Retail Tissue in Sweden

    Jun 2020

    Given there are a number of different products in retail tissue, there were differing performances across the category in 2019. Paper towels continued growing in Sweden in both value and volume terms in 2019, with key factors being availability and ...

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    Country Report

    Country Report

    Sanitary Protection in Sweden

    Jun 2020

    There continued to be a clear shift from standard to thin towels among Swedish consumers in 2019, a move that has been ongoing for a number of years. Thin towels attract consumers as they are viewed as more comfortable and offer a more secure fit ...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Sweden

    Jun 2020

    The growth in rx/reimbursement adult incontinence is, as with retail adult incontinence, stimulated by a growing and ageing population in Sweden. The risk of being affected by incontinence concerns increases considerably the older a person gets, and ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Sweden

    Jun 2020

    Retail adult incontinence continued to grow in Sweden in 2019. There were several factors behind its growth, one of which is the Swedish population. As incontinence is more common as people grow older, an ageing population like Sweden’s stimulates ...

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    Country Report

    Country Report

    Wipes in Sweden

    Jun 2020

    There are a number of different products in personal wipes, one of which is general-purpose wipes. General-purpose wipes is second only in sales size to baby wipes and was continuing to grow in 2019, albeit at a relatively modest rate, as a result of...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Sweden

    Jun 2020

    Among the various different products in AFH tissue, the two biggest, both in value and volume terms, are AFH toilet paper and AFH paper towels, with both continuing to grow in 2019. AFH napkins also continued to grow, with premium napkins in ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Sweden

    Jun 2020

    The share of disposable pants sales relative to diapers was growing in nappies/diapers/pants in Sweden in 2019 – and has been for some time. Consumers are becoming more open to the idea of disposable pants, as the product offers a secure fit, while ...

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    Country Briefing

    Country Briefing

    Sustainability: Sweden

    Jun 2020

    Sweden holds one of the richest renewable water resources in Europe and its drinking water quality is regarded as being one of the best in the world. Moreover, the Scandinavian country is rapidly increasing its renewable energy and has pledged to ...

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    Country Report

    Country Report

    Dog Food in Sweden

    May 2020

    Premiumisation continues to be observed in dog food in Sweden. This move towards premiumisation can be viewed as adopting and mirroring trends in packaged food/drinks for humans, resonating with the wider pet humanisation trend. However, it can also ...

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    Country Report

    Country Report

    Pet Products in Sweden

    May 2020

    Consumers’ enthusiasm to spoil and indulge their pets is driving value growth in other pet products. This pet humanisation trend means households are treating their pets as sharing human characteristics and qualities. Purchasing patterns are ...

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    Country Report

    Country Report

    Other Pet Food in Sweden

    May 2020

    Sales continue to fall in volume terms as the other pet population continues to shrink in Sweden. This is a trend that is expected to continue over the forecast period. While demand for small mammals has fallen, they remain popular with families with...

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    Country Report

    Country Report

    Cat Food in Sweden

    May 2020

    The growing cat population will help cat food continue to record sales growth over the forecast period. Cats are perceived as low-maintenance pets, well suited to the rising number of single- and 2-person households in urban areas with confined ...

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    Country Report

    Country Report

    Pet Care in Sweden

    May 2020

    Pet care in Sweden continues to record solid current value growth. Dog food continues to post more dynamic growth than cat food and other pet food. Although dry dog food accounts for the largest share of value sales, wet dog food remains more dynamic...

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    Country Report

    Country Report

    Digital Landscape in Sweden

    May 2020

    In 2019, Sweden continued to be one of the European leaders in digital connectivity. Almost all Swedes are using the internet on a regular basis. Swedish businesses, big or small, are actively adopting new technologies such as cloud solutions into ...

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    Country Report

    Country Report

    Digital Commerce in Sweden

    May 2020

    Sweden has the largest digital commerce market in the Nordic region. The country’s strong position is supported by its high purchasing power, its stable economy and a marginal yet significant increase in its population. Digital commerce is well ...

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    Country Report

    Country Report

    Digital Consumer in Sweden

    May 2020

    Sweden is one of the world pioneers in technology adoption. High levels of economic development, education, digital literacy as well as connectivity are all creating a suitable environment for innovation development in Sweden. Swedish consumers are ...

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    Country Briefing

    Country Briefing

    Households: Sweden

    May 2020

    Swedish households enjoy some of the highest living standards in the world, allowing them to follow household trends and spend more on discretionary goods. However, the country is facing a major shortage of housing, with various schemes in place to ...

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    Country Report

    Country Report

    Home Furnishings in Sweden

    Apr 2020

    Barbecues recorded strong growth in 2019, which is expected to continue over the forecast period. After the unusually hot summer in 2018, which had a negative effect on barbecue sales, 2019 brought strong growth for all types of barbecues, with ...

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