Sweden
Sweden StatisticsConsumer Lifestyles in SwedenSweden Country BriefingsFuture Demographics: Sweden in 2030
Country Report
Designer Apparel and Footwear (Ready-To-Wear) in Sweden
Feb 2019
The slowly declining sales of designer apparel and footwear in 2018 can be attributed to numerous factors. The overall poor performance of apparel and footwear in Sweden was partly due to changing preferences, with consumer spending moving away from ...
Country Report
Fine Wines/Champagne and Spirits in Sweden
Feb 2019
Sweden’s economy continued to perform relatively well in 2018, benefiting from falling unemployment, continued real GDP growth and increasing disposable incomes. These factors helped boost spending on premium and luxury food and alcoholic drinks, ...
Country Report
Luxury Cars in Sweden
Feb 2019
Category growth in 2018 can be attributed to the government’s Bonus-Malus scheme, which aims to promote sales of greener cars and came into effect in July. Prior to this, sales of luxury cars rose, driven by fossil fuel vehicles, while electric cars ...
Country Report
Luxury Eyewear in Sweden
Feb 2019
In 2018, the growth of luxury eyewear in Sweden continued to be driven largely by sunglasses, with the bulk of sunglasses sold in outlets other than opticians. Sales of luxury sunglasses are driven largely by brand preference, with design, comfort ...
Country Report
Luxury Hotels in Sweden
Feb 2019
Luxury hotels is expected to record a weaker performance over the forecast period as competition from other hotels outside the luxury space has increased significantly. In addition, the luxury hotel segment in 2018 remained relatively small, with ...
Country Report
Luxury Jewellery in Sweden
Feb 2019
Luxury jewellery in Sweden grew steadily over the review period thanks to both an increase in tourism and the rising incomes of higher socio-economic groups. Growth in tourism was largely a result of depreciation of the Swedish currency, which ...
Country Report
Luxury Leather Goods in Sweden
Feb 2019
The trend towards fashion houses focusing on accessories, especially luxury handbags, continued in Sweden in 2018. The key driver of this trend was increasing demand for personalisation, with luxury handbags having become something of a status ...
Country Report
Luxury Portable Consumer Electronics in Sweden
Feb 2019
Luxury portable consumer electronics remained a small category in 2018, with Swedes generally preferring traditional watches to luxury wearables. Swedes do not aspire to own new luxury portable devices such as Michael Kors wearables like they do for ...
Country Report
Luxury Timepieces in Sweden
Feb 2019
Luxury timepieces have always been a status symbol in Sweden. A strong economy, characterised by rising disposable incomes, low rents and soaring house prices, has helped to drive sales in recent years. Another driver of growth has been tourism. ...
Country Report
Luxury Writing Instruments and Stationery in Sweden
Feb 2019
Luxury writing instruments and stationery remained a niche in Sweden in 2018. Swedes in general have little interest in fountain and rollerballs pens, which account for the majority of sales in luxury writing instruments and stationery. This has been...
Country Report
Luxury Goods in Sweden
Feb 2019
Fine wines/champagne and spirits helped drive growth in 2018 as consumers in Sweden are becoming increasingly interested in high quality food and drink, with many shifting their spending from personal luxury to experiences such as trips to ...
Country Report
Personal Luxury in Sweden
Feb 2019
Many Swedish consumers are becoming increasingly interested in experiential luxury over material luxury goods. Indeed, the restaurant industry in Sweden has been growing quickly, with locals increasingly enjoying fine dining, while also spending more...
Country Report
Super Premium Beauty and Personal Care in Sweden
Feb 2019
Swedes are showing a growing interest in premium as well as super premium beauty and personal care products thanks to increasingly prioritising quality over quantity. Indeed, consumers in Sweden are increasingly attracted to the concept of holistic ...
Country Report
Analgesics in Sweden
Feb 2019
Since the 2015 ban on sales of acetaminophen tablets in grocery retailers in Sweden, channel distribution was affected, with decreasing sales through grocery retailers. One could reasonably expect that overall value sales of acetaminophen would go ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Sweden
Feb 2019
Three categories which saw high consumption and growth in 2018 were combination products, nasal sprays and antihistamines/allergy remedies. Nasal sprays and antihistamines are seasonal products, and 2018 was a good year for both these products, as ...
Country Report
Dermatologicals in Sweden
Feb 2019
Swedes have for some time been increasingly active, and the number of people signing up for different kinds of runs, cycling competitions and skiing has been increasing every year. With each sports activity comes different types of aches and blisters...
Country Report
Dietary Supplements in Sweden
Feb 2019
Swedes’ interest in what they eat has reached the ingredients in dietary supplements – this trend grew steadily in the review period. This was most vivid in terms of the increased interest in vegan products within dietary supplements. However, ...
Country Report
Digestive Remedies in Sweden
Feb 2019
There is growing concern about some young people, especially women, displaying digestive problems; this is most likely due to increasing stress-related symptoms amongst teenagers in Sweden. Although, many have symptoms, few seek help for their ...
Country Report
Eye Care in Sweden
Feb 2019
Allergy eye care saw strong current value growth in 2018 due to the severe pollen season, with a high amount of birch and oak pollen. The late start to the season, because of the long winter, and the rapid rise in temperatures exacerbated the pollen ...
Country Report
Herbal/Traditional Products in Sweden
Feb 2019
In Sweden, all herbal/traditional products with a medical claim, proven or not, are labelled as OTC. Most notably, echinacea and ginseng products are often considered as OTC products rather than dietary supplements. This has several ramifications for...
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