Sweden

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Cities

Stockholm in Sweden

Jan 2022

The Stockholm in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Gothenburg in Sweden

Jan 2022

The Gothenburg in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Country Report

Super Premium Beauty and Personal Care in Sweden

Dec 2021

Super premium beauty and personal care has seen enhanced sales in both 2020 (bar in the case of super premium colour cosmetics, the only sub-category in declines) and into 2021 (with all sub-categories seeing positive growth). This ongoing growth is…

USD 990
Country Report

Premium and Luxury Cars in Sweden

Dec 2021

Premium and luxury cars is rebounding in 2021, following the sales slumps seen in 2020 during the time of the pandemic. Sweden took less restrictive measures in response to the pandemic than other EU Member States, partially cushioning the immediate…

USD 990
Country Report

Personal Luxury in Sweden

Dec 2021

Personal luxury, as a whole, is bouncing back in 2021 after seeing declines into negative sales figures in 2020. The main drivers of recovery are seen in designer apparel and footwear, and super premium beauty and personal care, the biggest…

USD 990
Country Report

Luxury Writing Instruments and Stationery in Sweden

Dec 2021

Luxury writing instruments and stationery is recording only mild growth in 2021, only partially offsetting the lost values of 2020 due to reduced store visits and negligible tourism. Office workers were advised to work from home during the first half…

USD 990
Country Report

Luxury Timepieces in Sweden

Dec 2021

Luxury timepieces was hit particularly hard in 2020, falling into steep, double-digit, negative figure declines. Interestingly, more expensive watches suffered less than those in the mid-price luxury range, as the former is seen as a greater…

USD 990
Country Report

Luxury Portable Consumer Electronics in Sweden

Dec 2021

Luxury mobile phones remains negligible in Sweden, as they are considered discretionary items. Such products have also seen further downwards pressure during the time of the pandemic, as consumers started to cut their expenses on discretionary items,…

USD 990
Country Report

Luxury Leather Goods in Sweden

Dec 2021

Luxury leather goods is rebounding in 2021, following the steep negative figure declines seen in 2020. In 2020, particularly, and also into the first part of 2021, the category was impacted by limitations on the number of people in stores per square…

USD 990
Country Report

Luxury Jewellery in Sweden

Dec 2021

Luxury jewellery, being an industry which predominantly relies on physical retail, was notably affected by reduced consumer foot-traffic in stores during 2020 and also into the start of 2021. The category was also impacted by a lack of social…

USD 990
Country Report

Luxury Hotels in Sweden

Dec 2021

The luxury hotel industry, which traditionally heavily relies on international guests and large-scale business events, continues to be the most severely affected by the pandemic and existing travel restrictions in 2021. As of 20 September 2021, there…

USD 990
Country Report

Luxury Goods in Sweden

Dec 2021

In terms of the size of value sales, luxury goods is dominated by premium and luxury cars, which is rebounding in 2021 driven by the growing demand for electric cars and consumers’ desires to avoid new car tax regulations which became effective from…

USD 1,210
Country Report

Luxury Eyewear in Sweden

Dec 2021

In 2021, Swedish consumers are prioritising eyesight-related issues more than they did in the first year of the COVID-19 pandemic in 2020. In addition, pandemic-related restrictions on travel and leisure resulted in accumulated amounts of cash among…

USD 990
Country Report

Fine Wines/Champagne and Spirits in Sweden

Dec 2021

Whilst many on-trade establishments were allowed to remain open during the time of the pandemic in Sweden in 2020 and 2021, the enforcement of social distancing measures, with limitations on numbers inside venues, were effective well into June 2021.…

USD 990
Country Report

Experiential Luxury in Sweden

Dec 2021

Experiential luxury in Sweden is represented by luxury hotels and their associated restaurants, as well as independent local restaurants, with foodservice not falling under Euromonitor International’s definitions of luxury foodservice and no separate…

USD 990
Country Report

Designer Apparel and Footwear (Ready-To-Wear) in Sweden

Dec 2021

Even though there have been no mandated store closures in Sweden since the outbreak of COVID-19, from January 2021 shops and departments stores were obliged to allow no more than one customer per ten square meters, and no more than 500 in total. In…

USD 990
Strategy Briefing

Financial Cards and Payments in Western Europe

Nov 2021

The Coronavirus (COVID-19) has resulted in a significant speeding up in the move away from cash, as consumers and retailers tried to avoid handling it, particularly in the early days of the pandemic. This has therefore been providing strong impetus…

USD 1,325
Country Report

Vacuum Cleaners in Sweden

Nov 2021

Vacuum cleaners has been decreasing in volume sales over the duration of the review period. However, in response to the COVID-19 pandemic in 2020, the product area witnessed improvements and for the first time saw an overall positive performance. The…

USD 1,195
Country Report

Small Cooking Appliances in Sweden

Nov 2021

Small cooking appliances responded well to the COVID-19 pandemic in 2020 as volume sales rose notably. The main reason for this was due to consumers spending more time at home and having more money to spend on such items due to the restrictions. In…

USD 1,195
Country Report

Refrigeration Appliances in Sweden

Nov 2021

Refrigeration appliances recorded strong volume growth in 2020, outperforming that seen over the review period due to the COVID-19 pandemic. As a result of the pandemic, consumers stockpiled food in preparation for retail disruption and to cater for…

USD 1,195
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