Sweden

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sanitary Protection in Sweden

May 2022

Retail volume growth for sanitary protection in 2021 was up marginally on 2020, with most categories – even those that posted declines – showing improved performances in this regard. Overall demand picked up as consumers began to resume their usual…

USD 1,195
Country Report

Surface Care in Sweden

Apr 2022

As a result of the pandemic many Swedes were more interested in keeping their homes, especially their bathrooms, clean in 2020 resulting in a steep increase in retail value sales growth of surface care during 2020. There were more articles and tips…

USD 1,195
Country Report

Home Insecticides in Sweden

Apr 2022

Home insecticides are generally a distress product, considered necessary and essential when there is a high incidence of insects in Sweden. Thus, it is greatly seasonal in the Nordic climate and demand is dependent on weather conditions being…

USD 1,195
Country Report

Variety Stores in Sweden

Mar 2022

Variety stores was amongst the best-performing store-based retail channels in Sweden during 2020 and 2021 in terms of value growth, as well as growth in the number of outlets. Due to the increased acceptance of variety stores by Swedes, Dollarstore…

USD 1,195
Country Report

Supermarkets in Sweden

Mar 2022

Supermarkets remained the leading modern grocery retail channel in Sweden in 2021, accounting for around half of sales. The channel also continued to see minor current value growth in 2021, although the growth rate was below the average for overall…

USD 1,195
Country Report

Discounters in Sweden

Mar 2022

Lidl continued to dominate discounters in terms of number of outlets as well as value sales in 2021, with increasing numbers of consumers appreciating its mix of affordable private label products and A-brands. The only significant challenger to Lidl…

USD 1,195
Country Report

RTD Tea in Sweden

Mar 2022

RTD tea continued to see strong off-trade volume growth in 2021, albeit not at the levels being seen before the outbreak of COVID-19. Demand for RTD tea rocketed over the review period thanks to entry of new brands such as Fuze Tea and also private…

USD 1,195
Country Report

Bottled Water in Sweden

Mar 2022

Sales of bottled water declined in 2020 in off-trade and on-trade volume terms, with home seclusion limiting demand. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase bottled water. On-trade…

USD 1,195
Country Report

Apparel Accessories in Sweden

Mar 2022

Several categories within apparel accessories, such as gloves, scarves and hats/caps, were relatively mildly affected by the drop in demand seen in many apparel categories in 2020. Sales of such accessories were buoyed by strong consumer interest in…

USD 1,195
Country Report

Retailing in Sweden

Mar 2022

After seeing higher than average growth in 2020 due to the COVID-19 pandemic, overall retailing maintained a similar current value performance in 2021. Grocery retailers performed particularly well in 2020. Life was more concentrated at home, with…

USD 2,450
Country Report

Convenience Stores in Sweden

Mar 2022

Increased working and studying from home, as well as less moving around generally during the pandemic, hampered the growth of convenience stores in 2021. Smaller convenience stores in particular lost out to bigger format stores. For instance, the…

USD 1,195
Country Report

RTD Coffee in Sweden

Mar 2022

RTD coffee is seen as a convenient and tasty option for coffee enthusiasts. Prior to the outbreak of COVID-19 these products were typically purchased for on-the-go consumption; however, as a result of the pandemic this demand shifted to those…

USD 1,195
Country Report

Laundry Care in Sweden

Apr 2022

After robust retail value sales growth during 2020 as a result of the pandemic and Swedes’ intensified hygiene routines, laundry care sales declined in 2021. Nevertheless, the e-commerce channel’s retail value sales continued to grow at the expense…

USD 1,195
Country Report

Consumer Foodservice in Sweden

Mar 2022

Despite Sweden not implementing strict lockdown periods due to COVID-19, consumer caution and limitations on capacity and social distancing had a strong negative impact on consumer foodservice value sales in 2020. A new wave of infections led to a…

USD 2,450
Country Report

Hypermarkets in Sweden

Mar 2022

In general, there has been a gradual shift away from the mid-priced segment in grocery retail in Sweden, with growth being seen by both cheaper stores and more premium outlets. This has led to growth for hypermarkets in Sweden, since they have a…

USD 1,195
Country Report

Direct Selling in Sweden

Mar 2022

Bucking the previous trend, direct selling saw marginal current value growth in 2020. According to the World Federation of Direct Selling Associations (WFDSA), the number of independent representatives increased by 2.7% in 2020, boosted by concerns…

USD 1,195
Country Report

Sports Drinks in Sweden

Mar 2022

Sports drinks witnessed a sharp decline in retail volume terms in 2020 with social distancing measures and concerns about catching COVID-19 resulting in consumers reducing their activities outside of the home. Furthermore, economic pressures meant…

USD 1,195
Country Report

Organic Beverages in Sweden

Feb 2022

Sales of organic beverages in Sweden have seen slowed retail value growth during the pandemic as the economic impact of COVID-19 has negatively affected demand for organic beverages. Organic beverages tend to be expensive, premium products due to…

USD 990
Country Report

Tea in Sweden

Jan 2022

During the initial outbreak of COVID-19, Sweden, unlike other EU countries, did not introduce strict restrictions that closed foodservice outlets; instead, all venues remained open, as long as they introduced social distancing measures. Despite this,…

USD 1,195
Country Report

Coffee in Sweden

Jan 2022

Although foodservice venues were not closed in Sweden during 2020, rules and regulations were put in place, including social distancing measures and limiting party numbers to eight and under. These measures, partnered with consumers ongoing fear of…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More