Sweden

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Sweden StatisticsConsumer Lifestyles in SwedenSweden Country BriefingsFuture Demographics: Sweden in 2030

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    Country Briefing

    Country Briefing

    Income and Expenditure: Sweden

    Jan 2019

    Growth of Sweden’s consumer market eased in 2016, due to the country’s slowing economy and higher inflation. Although Sweden’s per capita gross income ranks amongst the highest in the European Union (EU), consumption still plays a relatively limited ...

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    Strategy Briefing

    Strategy Briefing

    Manufacturing Industries Most Ready to Expand B2B E-Commerce

    Dec 2018

    Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Packaged Food in Sweden

    Dec 2018

    In 2018, unexpected droughts and a shortage of domestic produce placed pressure on a market dominated by oligopolies and strained by the challenge of online retail. Strong demographic development, driven by migration, is expected to continue to ...

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    Country Report

    Country Report

    Baked Goods in Sweden

    Nov 2018

    Sales of bread have started to recover after the carb scare which caused sales to plummet, as consumers sought low-carb alternatives to bread. Producers’ continued efforts to cultivate the recognition of their brands as healthy products produced ...

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    Country Report

    Country Report

    Breakfast Cereals in Sweden

    Nov 2018

    Seeds, nuts and exotic fruits such as dates are expected to be included in new breakfast cereals. Examples already on the market are Lantmännen Cerealia’s brand Axa’s new granola with hazelnuts and cashews, and Risenta’s muesli with chia seeds, ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Sweden

    Nov 2018

    The rise of the veggie burger and vegetable balls can partly explain the decline in sales of frozen vegetables. Options with vegetables have increased, with the veggie burger being a convenient, pre-made option. Veggie burgers might also be more ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Sweden

    Nov 2018

    Red meat is facing competition from chicken and non-meat substitutes when it comes to “pålägg”, the topping used on sandwiches. The omnipresent open-face sandwich, a staple of the Swedish breakfast table, often made with ready-sliced ham or salami, ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Sweden

    Nov 2018

    Rice has received a facelift through mixes with other grains, lentils and seeds. Paulúns, owned by Orkla, launched its Supermix in 2016, which exemplifies this trend in rice. In 2018, Risenta launched Frösotto and Linsotto, based on risotto but with ...

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    Country Report

    Country Report

    Charge Cards in Sweden

    Nov 2018

    As of 2018, the shares of charge cards of all financial cards, transactions through them and value paid on them all remained in the single digits in Sweden. These low shares cannot even be explained by a low base as in fact their popularity has been ...

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    Country Report

    Country Report

    Credit Cards in Sweden

    Nov 2018

    The January 2018 launch of the revised EU Payment Services Directive (PSD2) initially seemed to have the potential to boost credit cards usage. The directive essentially bans excessive card fees in e-commerce. Credit card fees have been, among ...

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    Country Report

    Country Report

    Debit Cards in Sweden

    Nov 2018

    For a country like Sweden which is technologically advanced and where the merchant acceptance of debit cards is exceptionally widespread, use of debit cards for contactless payments is a relative novelty, only having been launched by niche player ICA...

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    Country Report

    Country Report

    Financial Cards and Payments in Sweden

    Nov 2018

    In a continuation from earlier years, Sweden witnessed a robust trend in which cash payments declined, while digital payments eroded the share of payment by financial cards. In terms of payment types, cash has already dropped to single-digit values ...

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    Country Report

    Country Report

    Pre-Paid Cards in Sweden

    Nov 2018

    A crucial part of the Swedish pre-paid card landscape has been local and regional transportation cards used in the major population centres. Public transport in the country benefits from factors such as the further concentration of the population in ...

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    Country Report

    Country Report

    Store Cards in Sweden

    Nov 2018

    There was a continued slow decline for store cards in 2018, not only in actual numbers but also proportionally among all financial cards. Store cards have never been particularly significant in the overall Swedish financial card landscape, with the ...

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    Country Briefing

    Country Briefing

    Natural Resources: Sweden

    Nov 2018

    Sweden’s already modest agricultural sector is threatened by droughts which continue to increase net food imports. Lack of ingenious crude oil and gas resources have encouraged Sweden’s energy sector to adapt by exploiting renewable energy. Mining of...

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    Country Report

    Country Report

    Analgesics in Sweden

    Nov 2018

    Since the 2015 ban on sales of acetaminophen tablets in grocery retailers in Sweden, channel distribution was affected, with decreasing sales through grocery retailers. One could reasonably expect that overall value sales of acetaminophen would go ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Sweden

    Nov 2018

    Three categories which saw high consumption and growth in 2018 were combination products, nasal sprays and antihistamines/allergy remedies. Nasal sprays and antihistamines are seasonal products, and 2018 was a good year for both these products, as ...

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    Country Report

    Country Report

    Dermatologicals in Sweden

    Nov 2018

    Swedes have for some time been increasingly active, and the number of people signing up for different kinds of runs, cycling competitions and skiing has been increasing every year. With each sports activity comes different types of aches and blisters...

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    Country Report

    Country Report

    Dietary Supplements in Sweden

    Nov 2018

    Swedes’ interest in what they eat has reached the ingredients in dietary supplements – this trend grew steadily in the review period. This was most vivid in terms of the increased interest in vegan products within dietary supplements. However, ...

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