Sweden

Due to their healthy image, fruit/herbal tea and green tea are gaining in popularity in Sweden and preventing the overall category, led by black tea, from going into decline. The health-orientated Swedish Kung Markatta and globally known Pukka and ...

Other hot drinks recorded steep retail volume declines over the early part of the review period, as chocolate-based flavoured powder drinks were considered to be unhealthy due to the high sugar content. Parents opted to purchase fewer of these drinks...

Sweden has a long tradition of coffee drinking, and the habits of dining out, working away from the office and meeting friends boosted demand for cafés over the last decade. As Swedes become more knowledgeable about coffee, they are regarding quality...

Retail volume sales of hot drinks in Sweden declined over the review period, despite the growing population. This was driven by the increasing trend of avoiding wastage of food and drink products and a switch to healthier, organic, local products ...

The economy will lose some momentum in 2019. Modest wage increases, sagging house prices and global uncertainties are encouraging households to save. Following house price declines, residential investment is falling steeply. Declining business ...

The Swedish economy has exhibited resilience, thanks to robust domestic demand. However, economic momentum is slowing, as a global downturn could negatively impact its external sector. Furthermore, the anticipated rise in interest rates may lead to ...

As of 2019, the shares of charge cards of all financial cards, transactions through them and value paid on them all remained in single digits in Sweden. In personal cards, only one major issuer/operator (American Express) remained after Diners Club ...

In 2019, the number of credit cards in Sweden was not significantly lower than the total population or number of debit cards. At the same time, the relative infrequency of payments by credit card means credit card transactions recorded much lower ...

While the number of credit cards is not significantly below that of debit cards, in terms of transactions and value other card types offer little competition to debit cards, a situation unlikely to dramatically change over the forecast period. There ...

Total card transactions continued to record reasonable growth in 2019 despite the near universal penetration of debit cards in particular in Sweden. The healthy economy, together with already almost compete merchant acceptance supported growth, as ...

Pre-paid cards are significantly less popular than debit or credit cards, although they offer a large degree of untapped potential, with a number of opportunities not being addressed at the end of the review period. In particular, gift cards offer ...

Store cards witnessed ongoing declines in 2019, not only in actual numbers but also proportionally among all financial cards. Store cards have never been particularly significant in the overall Swedish financial card landscape, with the number of ...

The general drivers in all categories at the end of the review period were about: Finding environmentally-friendly packaging solutions and reducing wastage; promoting easy and convenient use, and easy storage and transportation; satisfying demand for...

The PSD2 Directive sets the legal foundation for the further development of a better integrated internal market for electronic payments within the EU. It seeks to open up payment markets to new entrants, leading to more competition, greater choice ...

The Swedish economy continued to perform strongly in 2019. Sweden’s population continued to grow due to more live births than deaths and the wide gap between immigration and emigration. Statistics also show improving employment and a decreasing ...

Swedish households enjoy some of the highest living standards in the world, allowing them to follow household trends and spend more on discretionary goods. However, the country is facing a major shortage of housing, with various schemes in place to ...

Analgesics recorded a stable performance in 2019 in Sweden, supported by increasing sales for the most popular type, adult acetaminophen, which continued to record the highest retail volume and current value growth. Swedes are brand loyal and are ...

While cough, cold and allergy (hay fever) remedies continued to record solid growth, antihistamines/allergy remedies recorded the strongest performance in 2019. Local health authorities are not at liberty to offer allergy vaccinations, with Swedes ...

Dermatologicals recorded positive current value growth, with ongoing demand for a number of products including medicated shampoos, antiparasitics/lice (head and body) treatments, and haemorrhoid treatments. Antiparasitics/lice (head and body) ...

While general health continues to be the most popular positioning within dietary supplements, there is increasing demand for niche areas. Ongoing demand for minerals related to the increasing health trend with mineral supplements that are positioned ...