Sweden

Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality...

The COVID-19 pandemic has not affected Sweden’s progress on innovation and sustainability within the mobility sector. The country’s electric car share is expected to nearly double by 2025 as CO2 emission regulations will become more rigorous. It is ...

Chocolate confectionery received a boost from the outbreak of and measures introduced to stem the tide of Coronavirus (COVID-19) in Sweden in 2020. As consumers became more cautious and anxious as the intensity of the pandemic increased, they looked ...

Ice cream was one of the categories that benefited most from Coronavirus (COVID-19) in 2020. With Swedish consumers unable to travel due to pandemic-related restrictions, they spent the summer months and opted for indulgence at home. Ice cream is not...

Overall, sugar confectionery saw a decline in retail volume and current value sales in 2020, due to the impact of Coronavirus (COVID-19). While a return to normalisation is seeing a rebound in retail volume and current value sales in 2021, growth is ...

Coronavirus (COVID-19) informed a spike in retail volume and current value growth in fruit snacks and sweet biscuits in 2020, although the fast increments in snacks bars slowed. There was an increase in at-home snacking options as more consumers ...

The Coronavirus (COVID-19) pandemic and measures introduced to halt the spread of the virus benefited savoury snacks in 2020. There was more scope for consumers to work and study from home and restrictions on outdoor activities were implemented as ...

Gum was negatively impacted by the Coronavirus (COVID-19) pandemic in Sweden. While many types of snacks received a boost in sales from the exigencies of COVID-19, gum struggled to pique the interest of consumers. Gum is often purchased as an impulse...

While Sweden implemented less restrictive measures to control the Coronavirus (COVID-19) virus, contact lenses and solutions witnessed postponed purchases as consumers tried to economise amid financial concerns in the wake of the pandemic. Therefore,...

In 2021, sunglasses is projected to see only a slow recovery from strong retail volume and current value sales declines in 2020. As Coronavirus (COVID-19) continues to force Swedes to remain within their country’s borders, international tourism ...

The lingering health and economic threats of Coronavirus (COVID-19) remain factors in the performance of spectacles in Sweden in 2021. Swedish consumers, particularly people in at-risk demographics, continue to limit their trips outside the home, ...

Eyewear categories have not benefited strongly as the country starts to move out of the pandemic. The slow recovery from Coronavirus (COVID-19) continues to see drastically reduced numbers of visits to optical shops, and, therefore, a lower rate of ...

As with many other non-essential categories, jewellery was negatively impacted by COVID-19 in 2020, with costume jewellery seeing the biggest value decline of 6%. Sales were impacted by lower consumer traffic to stores, and jewellery - especially ...

In 2021, the landscape for personal accessories is set to record value growth of 5%, compared to a decline of 9% in 2020. In 2020, all areas suffered as consumers avoided stores, leading to a decline in impulse buying, damaging sales of items such as...

During 2020, writing instruments benefited from remaining affordable to consumers, even during a time of increased price sensitivity. Nevertheless, lower levels of store traffic and the closure of schools still led to volume and value declines of the...

The COVID-19 outbreak and economic slowdown during 2020 led to a significant value decline for bags and luggage, resulting in a decline in value sales of 9% for that year. Even though Sweden adopted different measures to fight the virus without ...

During 2020, the purchasing of new watches was dampened by the outbreak of COVID-19, with many consumers regarding watches as a non-essential good, halting the purchasing or replacement of products during a time of economic downturn. Considering the ...

Sweden is ranked as ‘mostly free’, benefiting its businesses and consumers. However, immigration has raised political instability. The economy is expected to recover well from the Coronavirus (COVID-19) pandemic, but relatively high unemployment will...

In 2020, the country had the third highest urbanisation rate in Europe. Swedish household numbers are set to grow at a moderate pace over 2021-2040, thanks to a rapid growth of single-person households. Nevertheless, couples with children are ...

Sales of cigars and cigarillos increased in 2020 as duty free sales ceased to exist, so people had to buy these products in Sweden. Many Swedes tend to purchase tobacco products and alcoholic drinks on ferry rides between Finland, Sweden and Estonia....