Sweden
Sweden StatisticsConsumer Lifestyles in SwedenSweden Country BriefingsFuture Demographics: Sweden in 2030
Country Report
Air Care in Sweden
Feb 2019
Growing competition from alternatives, for example scented/aromatic candles from retailers like IKEA, H&M and Zara, is having a negative impact on value sales of candle air fresheners, as retailers allocate less shelf space to such products. The ...
Country Report
Bleach in Sweden
Feb 2019
Bleach is perceived as old-fashioned and out-dated, which has a negative impact on value sales. This negative perception stems from rising consumer environmental concerns, as younger generations of consumers view the use of bleach as somewhat unsafe ...
Country Report
Dishwashing in Sweden
Feb 2019
The ongoing rise in single- and two-person household numbers, and thus smaller living spaces, combined with a strong household interest in interior design, is helping the development of a premium niche in dishwashing. This is not necessarily confined...
Country Report
Home Insecticides in Sweden
Feb 2019
Households are shifting towards products claiming advancements in terms of improved effectiveness and longer lasting results. This is evident in packaging text, with products actively seeking to communicate their enhanced attributes. For example, the...
Country Report
Laundry Care in Sweden
Feb 2019
Households are increasingly warned against the use of fabric softeners. It is claimed that the use of fabric softeners can induce allergies and skin irritations, cause damage to the fibres of clothing, and contain environmentally harmful chemicals....
Country Report
Home Care in Sweden
Feb 2019
The value of home care continued to rise in 2018, boosted by several factors. These included an increase in the number of Swedish households, a rise in dishwasher possession levels, compaction, an ongoing shift to higher priced formats, the growing ...
Country Report
Polishes in Sweden
Feb 2019
Value growth for polishes is being driven by shoe polish, with floor polish, metal polish and furniture polish all posting declines, as households see less need to purchase these polishes. For instance, it is often the case that the preferred ...
Country Report
Surface Care in Sweden
Feb 2019
The common theme shaping the direction of innovation is making cleaning less of a chore. This is because households lead increasingly busy lifestyles and typically view surface cleaning as time-consuming and unpleasant. To this end, consumers desire ...
Country Report
Toilet Care in Sweden
Feb 2019
Consistent with observations across home care, toilet care offerings are increasingly advanced and multifaceted. Product promotion is extending beyond a singular, core attribute to encompass a variety of secondary claims. This development is tied to ...
Country Report
Designer Apparel and Footwear (Ready-To-Wear) in Sweden
Feb 2019
The slowly declining sales of designer apparel and footwear in 2018 can be attributed to numerous factors. The overall poor performance of apparel and footwear in Sweden was partly due to changing preferences, with consumer spending moving away from ...
Country Report
Fine Wines/Champagne and Spirits in Sweden
Feb 2019
Sweden’s economy continued to perform relatively well in 2018, benefiting from falling unemployment, continued real GDP growth and increasing disposable incomes. These factors helped boost spending on premium and luxury food and alcoholic drinks, ...
Country Report
Luxury Cars in Sweden
Feb 2019
Category growth in 2018 can be attributed to the government’s Bonus-Malus scheme, which aims to promote sales of greener cars and came into effect in July. Prior to this, sales of luxury cars rose, driven by fossil fuel vehicles, while electric cars ...
Country Report
Luxury Eyewear in Sweden
Feb 2019
In 2018, the growth of luxury eyewear in Sweden continued to be driven largely by sunglasses, with the bulk of sunglasses sold in outlets other than opticians. Sales of luxury sunglasses are driven largely by brand preference, with design, comfort ...
Country Report
Luxury Hotels in Sweden
Feb 2019
Luxury hotels is expected to record a weaker performance over the forecast period as competition from other hotels outside the luxury space has increased significantly. In addition, the luxury hotel segment in 2018 remained relatively small, with ...
Country Report
Luxury Jewellery in Sweden
Feb 2019
Luxury jewellery in Sweden grew steadily over the review period thanks to both an increase in tourism and the rising incomes of higher socio-economic groups. Growth in tourism was largely a result of depreciation of the Swedish currency, which ...
Country Report
Luxury Leather Goods in Sweden
Feb 2019
The trend towards fashion houses focusing on accessories, especially luxury handbags, continued in Sweden in 2018. The key driver of this trend was increasing demand for personalisation, with luxury handbags having become something of a status ...
Country Report
Luxury Portable Consumer Electronics in Sweden
Feb 2019
Luxury portable consumer electronics remained a small category in 2018, with Swedes generally preferring traditional watches to luxury wearables. Swedes do not aspire to own new luxury portable devices such as Michael Kors wearables like they do for ...
Country Report
Luxury Timepieces in Sweden
Feb 2019
Luxury timepieces have always been a status symbol in Sweden. A strong economy, characterised by rising disposable incomes, low rents and soaring house prices, has helped to drive sales in recent years. Another driver of growth has been tourism. ...
Country Report
Luxury Writing Instruments and Stationery in Sweden
Feb 2019
Luxury writing instruments and stationery remained a niche in Sweden in 2018. Swedes in general have little interest in fountain and rollerballs pens, which account for the majority of sales in luxury writing instruments and stationery. This has been...
Country Report
Luxury Goods in Sweden
Feb 2019
Fine wines/champagne and spirits helped drive growth in 2018 as consumers in Sweden are becoming increasingly interested in high quality food and drink, with many shifting their spending from personal luxury to experiences such as trips to ...
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