Sweden

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Credit Cards in Sweden

Dec 2022

After debit cards, credit cards represent the most popular financial card in Sweden, although unlike the latter, the number of cards in circulation fell over the review period. While this was partly attributable to the impact of the COVID-19…

USD 1,195
Country Report

Tourism Flows in Sweden

Oct 2022

Both inbound and outbound flows have been heavily impacted by the global COVID-19 pandemic and continued suffering in 2021, albeit they did see a partial recovery as some restrictions were eased. To help prevent the spread of COVID-19, Sweden…

USD 1,195
Country Report

Booking in Sweden

Oct 2022

The global pandemic had a hugely detrimental impact on the category’s performance and deeply affected consumer behaviour in terms of how and where they travelled. Travel agents that generate their main source of income from organising trips abroad…

USD 1,195
Country Report

Cheese in Sweden

Sep 2022

The COVID-19 pandemic provided a considerable boost to sales of cheese in 2020, which was maintained for most of 2021. With people staying at home more they prepared more home-made meals, which in turn led to a higher consumption of cheese. In…

USD 1,195
Country Report

Baby Food in Sweden

Sep 2022

COVID-19 had little to no impact on sales of baby food in Sweden and demand has remained relatively stable in 2022. Swedish parents are largely unwilling to compromise on quality when it comes to their children and therefore generally prioritise…

USD 1,195
Country Report

Confectionery Packaging in Sweden

Aug 2022

There was a slight increase in demand for confectionery packaging unit volumes in 2021, but it was slower than the decline seen a year earlier in 2020. Confectionery consumption was impacted by consumers spending more time at home due to COVID-19 in…

USD 990
Country Report

Luxury Goods in Sweden

Jul 2022

There have been mixed performances across the various luxury goods categories in 2022, although most have continued the recovery from the effects of the COVID-19 pandemic that started in the second half of 2021 as restrictions were lifted. Growth is…

USD 1,210
Country Report

Cat Food in Sweden

Jun 2022

In 2022, cat food is expected to see slower retail volume and current value growth as Sweden moves past the COVID-19 pandemic and stabilisation occurs to some extent. Nonetheless, cat food will continue to perform well with growth rates closer to…

USD 1,195
Country Report

Sanitary Protection in Sweden

May 2022

Retail volume growth for sanitary protection in 2021 was up marginally on 2020, with most categories – even those that posted declines – showing improved performances in this regard. Overall demand picked up as consumers began to resume their usual…

USD 1,195
Country Report

Surface Care in Sweden

Apr 2022

As a result of the pandemic many Swedes were more interested in keeping their homes, especially their bathrooms, clean in 2020 resulting in a steep increase in retail value sales growth of surface care during 2020. There were more articles and tips…

USD 1,195
Country Report

Home Insecticides in Sweden

Apr 2022

Home insecticides are generally a distress product, considered necessary and essential when there is a high incidence of insects in Sweden. Thus, it is greatly seasonal in the Nordic climate and demand is dependent on weather conditions being…

USD 1,195
Country Report

Variety Stores in Sweden

Mar 2022

Variety stores was amongst the best-performing store-based retail channels in Sweden during 2020 and 2021 in terms of value growth, as well as growth in the number of outlets. Due to the increased acceptance of variety stores by Swedes, Dollarstore…

USD 1,195
Country Report

Supermarkets in Sweden

Mar 2022

Supermarkets remained the leading modern grocery retail channel in Sweden in 2021, accounting for around half of sales. The channel also continued to see minor current value growth in 2021, although the growth rate was below the average for overall…

USD 1,195
Country Report

Discounters in Sweden

Mar 2022

Lidl continued to dominate discounters in terms of number of outlets as well as value sales in 2021, with increasing numbers of consumers appreciating its mix of affordable private label products and A-brands. The only significant challenger to Lidl…

USD 1,195
Country Report

RTD Tea in Sweden

Mar 2022

RTD tea continued to see strong off-trade volume growth in 2021, albeit not at the levels being seen before the outbreak of COVID-19. Demand for RTD tea rocketed over the review period thanks to entry of new brands such as Fuze Tea and also private…

USD 1,195
Country Report

Bottled Water in Sweden

Mar 2022

Sales of bottled water declined in 2020 in off-trade and on-trade volume terms, with home seclusion limiting demand. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase bottled water. On-trade…

USD 1,195
Country Report

Apparel Accessories in Sweden

Mar 2022

Several categories within apparel accessories, such as gloves, scarves and hats/caps, were relatively mildly affected by the drop in demand seen in many apparel categories in 2020. Sales of such accessories were buoyed by strong consumer interest in…

USD 1,195
Country Report

Jewellery in Sweden

Nov 2022

Following double-digit current value growth recorded in 2021, during 2022, fine jewellery is expected to continue recording the highest levels of growth. However, costume jewellery is expected to continue to struggle, following its double-digit…

USD 990
Country Report

Consumer Lending in Sweden

Oct 2022

Gross lending in Sweden registered positive, yet slower growth in 2022, as the uncertain economic environment, exacerbated by the Russian invasion of Ukraine, led to a decline in consumer confidence. In August 2022, the annual inflation rate soared…

USD 2,100
Country Report

Eye Care in Sweden

Oct 2022

While eye care remains one of the smallest OTC categories in Sweden, it is not a novel category that people would typically be unaware of. Eye care – notably due to allergy eye care – has seen high growth rates in 2021-2022 due to factors such as…

USD 1,195
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