Sweden

Over the 2019-2030 period, consumer income and spending are forecast to witness stable growth. Nevertheless, in the short run the growth is set to slow, partly due to weaker consumer demand and relatively high youth unemployment. Moreover, global ...

Sweden holds one of the richest renewable water resources in Europe and its drinking water quality is regarded as being one of the best in the world. Moreover, the Scandinavian country is rapidly increasing its renewable energy and has pledged to ...

Although volume sales of blenders were declining in 2019, as were all food preparation appliances, this product recorded the smallest decline, having also been most dynamic in the previous year. Blenders are benefiting from the rising levels of ...

Consumers appliances recorded marginally positive volume growth in 2019, with the multifunctionality trend in small appliances resulting in Swedes buying fewer products but often with multifunctional features. With the ongoing improvement in the ...

As Swedish households are becoming increasingly smaller, a major demand from consumers when buying major appliances, including microwaves, is to save space without sacrificing any product functions. To satisfy this demand, companies are trying to ...

Dishwashers are increasingly being perceived as a better option than hand dishwashing, partly because they clean the dishes better and also because they are becoming more efficient, using less water than doing the dishes by hand. As an added benefit,...

Sales of air treatment products are being positively affected by the growing awareness among consumers of how indoor air quality and temperature can affect health and wellbeing. Households increasingly recognise poor air quality can impair mental ...

As apartments become smaller and single-person living spaces become more frequent, the need to optimise the use of space is growing. Kitchen appliances are some of the biggest devices that consumers own, which makes the need for efficient use of ...

There is a growing preference for high-quality stick vacuum cleaners in Sweden. The popularity of these models has a lot to do with product improvements – they offer convenience in that they are quick, easy to use and, sometimes, wireless, as well as...

As the disposable income of Swedish consumers is growing, with low interest and inflation rates as a base, they are more willing to invest in products with better quality. This is resulting in changing consumer behaviour, with people investing more ...

A major focus point for consumers when buying large cooking appliances is the functions of the machine. Greater demand is being placed on the appliance to be able to perform more and more tasks that would previously have required multiple devices. ...

A trend towards indulgence and rewarding oneself is driving growth of premium products in personal care appliances. This is, in turn, pushing unit prices up as people feel that treating oneself to the purchase of a premium-priced personal care ...

It is not unusual for Swedish households to own a number of different coffee machines, for example a filter coffee machine for weekdays and a pod or espresso coffee machine for indulgence/special occasions/the weekend. Manufacturers saw an ...

Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

Cold brew coffee is gaining momentum within RTD coffee. Cold brew coffee is roasted, ground and then steeped in cold water. It offers a strong caffeine punch, although as its acid content is lower, it has a much less bitter flavour. Brand examples ...

New types of energy drinks appeared in 2019, including Naia*, launched in March 2019 and Wato, introduced at the end of the review period, both of which joined the previous launch of Clean Drink, which expanded its distribution via 7-Eleven and ...

RTD tea recorded by far the strongest retail volume growth within soft drinks over the review period and is expected to continue to do so over the forecast period. Although growth in 2018 was particularly strong due to the hot summer, this was not ...

After strong retail volume growth in 2018 due to the long hot summer, overall retail volume sales declined slightly in 2019 as the weather returned to more normal patterns. The soft drinks market in Sweden is fairly mature, and volume sales fell in ...

Sweden experienced a hot summer in 2018, which produced a strong increase in consumption of carbonates as Swedes tried to remain cool. The summer of 2019 returned to more normal weather patterns, which led to a steep decline in retail volume sales ...

Concentrates witnessed ongoing declines in consumption over the review period, Liquid concentrates are regarded as unhealthy due to their high sugar content. Swedes are increasingly focusing on having a balanced and healthy diet, with a minimal sugar...