Sweden

Whilst COVID-19 has curbed the spectatorship of most types of sports, sporting activities themselves have faced only moderate restrictions. In addition, COVID-19 has coincided with growing consumer interest in living active lifestyles. This has been…

After many years of decline, during 2020 weight management and wellbeing returned to marginal current value growth, with the rate of increase set to accelerate in 2021, mainly thanks to the strong performance of the largest category, meal…

During 2020, vitamins saw very high demand from Swedish consumers, following widespread media attention about the potential effects, either prophylactic or as a supplement, of vitamin consumption in relation to COVID-19. Particular attention was paid…

Sports nutrition saw a current value decline in 2020, as consumers avoided high-risk environments such as gyms for fear of contracting the COVID-19 virus, and social distancing measures limited capacity. However, in 2021 consumers have been beginning…

In 2020, COVID-19 caused significant changes to work and life habits, which lasted into 2021 and continued to affect Swedish workers and consumers in general. Social distancing, remote working, telecommuting, cramped living and working conditions at…

In 2021, as in 2020, very few government restrictions or recommendations to counter the spread of COVID-19 have targeted adolescents or children, which has limited the impact of the pandemic on paediatric consumer health. Consequently, paediatric…

During the COVID-19 pandemic, Sweden has seen a drastic increase in the number of consumers deciding to quit smoking. This trend has continued during 2021, especially in the first half of the year, as many consumers remained at home – where the…

COVID-19 coincided with budding interest in herbal/traditional consumer health products, as consumer attitudes were shifting away from scepticism and concern of unverifiable claims towards more guarded curiosity. This was further boosted by the…

Eye care suffered a slow current value decline during the uncertain year of 2020, with both standard and allergy eye care seeing falling sales. Consumers avoided unnecessary purchases both as a result of economic uncertainty and disruption to habits,…

Social distancing recommendations and requirements, alongside tightening hygiene regulations and constant reminders from media and state agencies about washing hands and other measures to prevent the spread of COVID-19, have also drastically reduced…

In 2020, media attention on the potential prophylactic and immune-system benefits of the consumption of vitamins – particularly related to combating COVID-19 – caused a slight spill over for dietary supplements. Media reports both fuelled interest…

As universally communicated and accepted preventive measures and recommendations for combating the spread of COVID-19, hand washing and the usage of (particularly alcohol-based) hand sanitiser have become ubiquitous. Whilst these hygiene habits have…

After seeing a notable decline in current value terms in 2020, cough, cold and allergy (hay fever) remedies is set to continue this negative trend in 2021. Social distancing recommendations and requirements, alongside tightening hygiene regulations…

After a year of slight current value decline in 2020, in 2021 consumer health has been characterised by recovery and precarious stability, with the performance remaining closely linked with the ongoing COVID-19 pandemic. Most players are engaged in a…

Sales of OTC analgesics are expected to see a slow decline during 2021, spreading to cover all major types of analgesics, including acetaminophen, as social distancing recommendations remained in place for the first half of the year. Working from…

Sweden enjoys one of the largest gross incomes per capita in Western Europe, coupled with a strong welfare system to help the poor in the country. Over 2021-2040, Sweden’s economic development and strong resilience against the COVID-19 pandemic will…

Yoghurt and sour milk products received a boost from the Coronavirus (COVID-19) pandemic, with a spike in retail volume and current value growth in 2020. As pandemic restrictions forced consumers to stay at home more, there were more consumption…

Other dairy benefited from the exigencies of the Coronavirus (COVID-19) pandemic, with all categories registering a spike in retail volume and current value sales in 2020. As COVID-19 restrictions linger, the same growth trends and drivers are…

Milk, and drinking milk products overall, enjoyed a resurgence during the Coronavirus (COVID-19) pandemic in Sweden. In boosting demand, the pandemic reversed a retail volume sales decline trend. As in other Scandinavian/Nordic countries, coffee was…

The lingering effects of the Coronavirus (COVID-19) pandemic continue to grow sales of cheese in Sweden in 2021. Similar to all dairy categories, cheese has been notably boosted by the COVID-19 experience in the country. Pandemic-related mobility and…