Sweden

The economy will experience a sharp recession in 2020 due to COVID-19. Concerns about infection risk and official advice to limit social contacts has put a major dampener on household demand. Falling demand coupled with disruptions in production ...

While the impact of COVID-19 is still ongoing on the tissue and hygiene market in Sweden, it has differed slightly from other countries, not least because of the government’s decision not to apply a universal lockdown or to force retail outlets, ...

Given there are a number of different products in retail tissue, there were differing performances across the category in 2019. Paper towels continued growing in Sweden in both value and volume terms in 2019, with key factors being availability and ...

There continued to be a clear shift from standard to thin towels among Swedish consumers in 2019, a move that has been ongoing for a number of years. Thin towels attract consumers as they are viewed as more comfortable and offer a more secure fit ...

The growth in rx/reimbursement adult incontinence is, as with retail adult incontinence, stimulated by a growing and ageing population in Sweden. The risk of being affected by incontinence concerns increases considerably the older a person gets, and ...

Retail adult incontinence continued to grow in Sweden in 2019. There were several factors behind its growth, one of which is the Swedish population. As incontinence is more common as people grow older, an ageing population like Sweden’s stimulates ...

There are a number of different products in personal wipes, one of which is general-purpose wipes. General-purpose wipes is second only in sales size to baby wipes and was continuing to grow in 2019, albeit at a relatively modest rate, as a result of...

Among the various different products in AFH tissue, the two biggest, both in value and volume terms, are AFH toilet paper and AFH paper towels, with both continuing to grow in 2019. AFH napkins also continued to grow, with premium napkins in ...

The share of disposable pants sales relative to diapers was growing in nappies/diapers/pants in Sweden in 2019 – and has been for some time. Consumers are becoming more open to the idea of disposable pants, as the product offers a secure fit, while ...

Sweden holds one of the richest renewable water resources in Europe and its drinking water quality is regarded as being one of the best in the world. Moreover, the Scandinavian country is rapidly increasing its renewable energy and has pledged to ...

Premiumisation continues to be observed in dog food in Sweden. This move towards premiumisation can be viewed as adopting and mirroring trends in packaged food/drinks for humans, resonating with the wider pet humanisation trend. However, it can also ...

Consumers’ enthusiasm to spoil and indulge their pets is driving value growth in other pet products. This pet humanisation trend means households are treating their pets as sharing human characteristics and qualities. Purchasing patterns are ...

Sales continue to fall in volume terms as the other pet population continues to shrink in Sweden. This is a trend that is expected to continue over the forecast period. While demand for small mammals has fallen, they remain popular with families with...

The growing cat population will help cat food continue to record sales growth over the forecast period. Cats are perceived as low-maintenance pets, well suited to the rising number of single- and 2-person households in urban areas with confined ...

Pet care in Sweden continues to record solid current value growth. Dog food continues to post more dynamic growth than cat food and other pet food. Although dry dog food accounts for the largest share of value sales, wet dog food remains more dynamic...

In 2019, Sweden continued to be one of the European leaders in digital connectivity. Almost all Swedes are using the internet on a regular basis. Swedish businesses, big or small, are actively adopting new technologies such as cloud solutions into ...

Sweden has the largest digital commerce market in the Nordic region. The country’s strong position is supported by its high purchasing power, its stable economy and a marginal yet significant increase in its population. Digital commerce is well ...

Sweden is one of the world pioneers in technology adoption. High levels of economic development, education, digital literacy as well as connectivity are all creating a suitable environment for innovation development in Sweden. Swedish consumers are ...

Swedish households enjoy some of the highest living standards in the world, allowing them to follow household trends and spend more on discretionary goods. However, the country is facing a major shortage of housing, with various schemes in place to ...

Barbecues recorded strong growth in 2019, which is expected to continue over the forecast period. After the unusually hot summer in 2018, which had a negative effect on barbecue sales, 2019 brought strong growth for all types of barbecues, with ...