Ecuador

Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

During 2018, beer continued to see an increase in its total volume sales, and is expected to continue to see a positive trend during the forecast period. Growth will be fuelled by the continued recovery of domestic lager, and increasing sales of ...

In 2017, alcoholic drinks started to show important recovery from the strong decline seen in 2016 in total volume terms, and the slow increases seen in previous years. The growth trend continued during 2018. Wine and whiskies recorded strong growth, ...

The trade agreement with the EU significantly reduced import taxes, bringing dynamism back to the spirits category in 2017, and reducing contraband from Colombia and Peru. In 2018, growth continued, but at a slower rate. Volume sales of spirits are ...

Key consumers of wine in Ecuador are men and women in the middle, mid-high and high socioeconomic groups. Special celebrations involving lunch or dinner typically include still light red wine, with a lower presence of white or rosé. A niche consumer ...

There were no visible sales of cider/perry in Ecuador in 2018, which is expected to remain the case throughout the forecast period....

The illicit trade, which represents an important part of tobacco sales in Ecuador, has expanded for two main reasons: higher taxes on cigarettes, and the depreciation of the Colombian peso against the US dollar. Significantly lower price points for ...

The category remains very small in terms of retail volume and value sales. Smoking tobacco is negligible, while cigars and cigarillos have limited demand and distribution. Nonetheless, higher demand was witnessed in 2018, as the economy improved ...

Tobacco’s performance in 2018 continued to be beset by the strong decline in retail volume sales of the dominant category, cigarettes. The negative performance of cigarettes is being driven by rising prices, increasingly tight legislation, highly ...

E-vapour products entered Ecuador shortly before the start of the review period via E-Cigs Ecuador, which markets the international brand V2Cigs. The number of vapers is growing, but remains marginal when compared with cigarette smokers. The number ...

Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

Consumers are increasing their purchases of baby and child-specific sun care, as there is higher awareness of the sun’s potential damage to children’s skin, and the future health hazards of UV radiation on adults, especially because of the country’s ...

Liquid soap is gaining in relevance amongst low- to middle-income consumers, as the category has an increasing offer of low-priced brands entering the main retailers. Traditionally a retail category, liquid soap has increased distribution amongst ...

Consumers directly relate price segmentation in colour cosmetics to product quality, and their preference for buying mass or premium brands in many cases is related to age and incomes. As consumers get older and their incomes increase, they are more ...

As with other beauty and personal care categories, consumers are trying to optimise their budgets, so when looking for deodorants they also move between different brands to gain the best value for money. As normal purchasing behaviour, they ...

Even though women’s razors and blades remained an underdeveloped category in Ecuador in 2018 if compared to men’s razors, women’s’ products saw an increased offer and distribution during the last two years of the review period at most retailers, ...

With middle- and low-income groups comprising the largest percentage of the population, premium brands still represent a small niche, with mass fragrance brands driving the category’s growth. During 2018, both mass and premium fragrances were ...

After the 2016 economic downfall, hair care consumers consistently searched for ways to optimise their budgets and save money on their daily purchases. Therefore, during the last two years of the review period, the increasing presence of low-priced ...

For mass beauty and personal care, consumers in Ecuador tend to be more conservative, purchasing traditional products and placing trust in them. For eye shadow, lipstick and nail polish, consumers mostly buy and use basic colours, especially amongst ...

Fragrances is the most important category amongst men’s grooming. Its performance during 2015 and 2016 was negatively affected by increasing taxes and import restrictions, which impacted prices to the end consumer whilst the entire fragrances ...