Ecuador

Mobile e-commerce was the best performing retail format in 2020, with value sales increasing by over three quarters. However, this growth was from a low base. The value growth was mainly driven by third party delivery apps, as Rappi, Glovo or Tipti ...

Of all retailers, apparel and footwear specialist retailers were the worst affected by COVID-19. Outlets were closed for part of the year and many staff lost their jobs or suffered pay cuts. When outlets did reopen, there was little demand. With ...

Modern grocery retailers benefitted from COVID-19 in 2020, registering double-digit value growth. With the foodservice channel restricted for most of 2020, consumers spent large amounts of money on food and drink through retail channels instead. ...

Mixed retailers were severely impacted by COVID-19, with value sales declining by nearly a third. The outlets were closed for the first months of the pandemic and when they did open in mid-May, outlets operated at limited capacity due to social ...

Value sales through direct selling are sizeable in Ecuador, compared to many other countries. However, direct selling registered steep significant value decline, as a result of COVID-19. Beauty and personal care accounts for most value sales, and as ...

E-commerce, along with mobile e-commerce, were the big winners, as a result of COVID-19. Value sales for e-commerce increased by more than a third, as consumers turned to online shopping in order to avoid exposure to COVID-19. Also, retailers which ...

Ecuador experienced a double whammy, as a result of COVID-19. There were significant job losses and economic uncertainty as services were curtailed due to COVID-19, but also as Ecuador’s economy is largely dependent on oil, the economy was affected ...

COVID-19 negatively impacted traditional grocery retailers, with current value sales declining by over a fifth. More than half of independent grocery stores were closed during the strict lockdown because their owners had difficulty reaching their ...

Overall, health and beauty specialists were unaffected by COVID-19, with value sales on a par with 2019. However, the performance was not uniform across all channels. The largest channel, chemists/pharmacies, registered healthy value growth, as drugs...

Ecuador ranks low in the Ease of Doing Business Index in 2020, as the country continues to struggle with corruption, lack of transparency and efficiency in its judicial system. The country is also positioned among the bottom-half of performers in the...

The pandemic and ensuing economic recession negatively affected air care products sales in 2020. Many Ecuadorian consumers consider air fresheners overpriced and unnecessary. Job losses and income uncertainty led many Ecuadorian consumers to ...

During the pandemic Ecuadorian consumers shopped mostly for essential home care products, leaving aside items considered non-essential such as specific toilet care products, opting for less costly multi-purpose cleaners and home care disinfectants ...

Bleach saw an unprecedented rise in retail sales in 2020. COVID-19 triggered an elevated sense of hygiene consciousness among Ecuadorian consumers and bleach is considered an inexpensive and effective product for cleaning and disinfecting surfaces. ...

The pandemic had minimal impact on home insecticides sales in 2020. Sales of products within home insecticides are strongly affected by seasonal factors. During the rainy season, coastal areas of Ecuador are subject to rising insect populations, ...

Dishwashing is still represented mainly by hand dishwashing in Ecuador. Towards the end of the review period, liquid hand dishwashing was gaining in popularity, particularly among younger generations. The products are available in stand-up pouches, ...

Home care in Ecuador was characterised by an overall slowdown in growth in 2020, in line with the country’s decelerating economy. The pandemic and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic ...

Laundry care registered positive growth in current value and volume terms in 2020. This growth is driven mostly by standard powder detergents which maintains majority share in the product area. Despite increased possession rates of washing machines, ...

Surface care registered unprecedented current value and volume growth in sales in 2020. COVID-19 triggered an elevated sense of hygiene-consciousness among consumers, which led to a surge in sales of home care disinfectants, multi-purpose cleaners ...

Polishes recorded a decline in 2020. During the pandemic, Ecuadorian consumers prioritised essential groceries and home care products, leaving aside items considered non-essential such as polishes. Shoe polish in particular was negatively affected by...

Other hot drinks is expected to benefit from COVID-19, with both healthy double-digit retail volume and value growth. This reverses a trend of minimal growth over the review period. Even though foodservice is expected to register a steep decline in ...