Ecuador

2020 saw a dip in volume sales of sanitary protection, as housebound consumers tended to reduce the frequency and regularity of use of these products. In addition, the economic impact of the pandemic on lower income households saw many consumers…

Air care did not register a strong boost from COVID-19. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products, as air care products are less effective in more ventilated…

Sports drinks demonstrated strong off-trade volume growth throughout most of the review period as the category continued to establish itself in Ecuador. However, this strong growth was interrupted in 2020 due to the implementation of COVID-19…

Mixed retailers in Ecuador is dominated by department stores. This channel registered a steep double-digit decline in current value terms in 2020, as these outlets were forced to close during lockdown periods, and fear of contracting COVID-19 made…

Surface care hugely benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Value sales increased by nearly two-thirds, as people cleaned homes extensively in order to remove any possible residue…

Home insecticides registered lower current value growth than in 2020, as with people out and about more in 2021, there was less need for home insecticides. However, home insecticides were largely unaffected by COVID-19, as it is mainly a seasonal,…

Dishwashing registered a boon in 2020, as with people confined to home, they washed more dishes and as result dishwashing registered double-digit value growth. In 2021, with society gradually opening up, less dishes were washed and there was a fall…

While tea is a minor product area in hot drinks in comparison to coffee, it continues to see healthy retail volume growth. With people spending much more time at home towards the end of the review period, due to COVID-19, more tea is being consumed.

While in general home care products hugely benefitted from the pandemic, the pandemic had less of an effect on laundry care. In 2021, there was not a significant change and value and volume growth were only slightly lower than in 2020. However, one…

In 2020, globally, COVID-19 spurred a surge in sales of disinfection products and in particular bleach, as it was deemed one of the most effective to kill the virus. The same was true in Ecuador and it registered very healthy current value growth in…

During the pandemic, hot drinks category in general performed very well. Consumers’ increased time at home forced a shift from RTD drinks such as flavoured milk drinks and soft drinks to products in this category. The closure of foodservice outlets…

Instant coffee is the most affordable and widely available type of coffee in Ecuador with majority of value sales coming from traditional channels, which tend to be focused on low-income groups. However, instant coffee enjoys mass appeal among all…

RTD tea saw dramatic declines in total sales in volume and value terms during 2020, due to on-trade outlet closures and the fact that RTD tea relies on on-the-go and impulse purchases, which was impossible due to lockdowns. Conversely, during 2021,…

Personal wipes are by some distance the largest part of the channel in volume terms, and baby wipes dominate this set of products. Over the review period, babu wipes had seen a significant growth in offer as consumer use widened; it is common in…

Following a steep contraction in 2020, retailing in Ecuador showed an impressive return to growth in total current value sales in 2021. The turnaround of the market was underpinned by the easing of the COVID-19 pandemic, which was in turn made…

Ecuadorians are increasingly conscious of their environment and prefer to buy products in recycled or biodegradable packaging. Consequently, carbonates that are sold in returnable packaging, such as glass bottles, led to sales growth in total value…

Polishes were one of the few home care products that did not benefit from the pandemic, as consumer prioritised cleaning and disinfecting in the light of COVID-19, rather than polishing. In addition, with much less socialising in homes happening in…

After the boon in home care in Ecuador in 2020, when current value and volume sales increased by double-digit figures, the tables were turned in 2021, and home care registered a decline in current value and volume sales. With society gradually…

Most of the drinks sold in soft drinks were affected by the pandemic. Impulse purchases at traditional grocery retailers plays a fundamental role in soft drinks in Ecuador. With fewer people on the streets, consumption occasions also decreased.…

Energy drinks in Ecuador demonstrated very strong total volume and value sales growth over most of the review period. Furthermore, review period growth was mainly driven by the distribution of energy drinks through street vendors at traffic lights.…