Ecuador

Latin America’s growht will slow considerably in 2019. The region’s consumer expenditure will also weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

Tea is a very versatile offering in Ecuador. It is used for an energy boost due to its caffeine content, consumed as a treat, as well as a drink centrally used at social gatherings, family get-togethers and meetings....

Other hot drinks saw low levels of growth in 2019 and is expected to maintain this slow growth pace moving forward. This decline in growth is due to many of the items in other hot drinks containing high sugar levels, jarring with the increased health...

Instant coffee is the most affordable and widely available type of coffee in Ecuador with majority of value sales coming from traditional channels, which tends to be focused on lower income groups. Having said this, instant coffee enjoys mass ...

Hot drinks continues to experience growth in 2019, as they become more valued by consumers, particularly with the increase of premium offerings. Coffee remains a highly relevant drink and continues to grow in both the retail and foodservice ...

Health and wellness continues to drive the innovation in packaged food in Ecuador in 2019, as companies address new and changing consumer needs and preferences. While there are other important trends, such as flavours and tastes, prices and product ...

Cereal has moved beyond breakfast consumption. Many consumers eat breakfast cereals as a snack at and outside the home. Smaller product presentations have gained importance in traditional grocery retailers like independent small grocers and in ...

For reasons of nutrition, affordability and availability, fresh fruit and vegetables are preferred by consumers. The country’s location and climate, characterised by a lack of marked seasons, ensures that a wide variety of fruit and vegetables are ...

Unpackaged baked goods are perceived as much healthier and fresher than packaged products, which are regarded as high in preservatives and other unhealthy ingredients. Unpackaged baked goods also come in a wider variety of products and are more ...

Ready meals is a small category in packaged food in Ecuador. Chilled and frozen ready meals remain a premium positioned niche, mainly sold via modern grocery retailers, with a weak presence in traditional grocery retailers. Most ready meals are ...

The availability of fresh, affordable vegetables all-year-round encourages adults to prepare and consume home-made soup, rather than purchase packaged soup. These consumers perceive that home-made soup has more consistency and is much more ...

In 2019, sauces, dressings and condiments continues to recover following the drop in consumption in several categories in the mid-review period. This is supported by leading players responding to the demand for lower in sugar, salt and fat offerings....

Sweet spreads are part of daily breakfast routines in most households. They are also consumed as a snack complement by the whole family, usually with baked goods like bread, toasts, bagels and biscuits. Jams and preserves is the most popular types of...

Ecuador is one of the top three tuna producers in the world, and local consumption is high. Shelf stable seafood in the form of canned tuna is considered an important meal ingredient for lunch and dinner, and a popular snack for consumers in all ...

While consumers are generally becoming more health-conscious in terms of processed food, there remains a high level of loyalty when it comes to edible oils. Consumers may switch between oil types, but they are not leaving the category. The key types,...

Rice is one of the most consumed food products among the general population. It is served daily or almost every day at lunch and/or dinner, and sometimes at breakfast in lower-income groups households. Rice prices are regulated by the government, ...

Ecuador’s economy will slow in 2019. Consumer spending and exports will both decelerate in 2019 and Ecuador’s austerity programme is a drag, however the economy will receive a boost from IMF funding. Oil production is increasing in response to ...

Analgesics is a familiar category for most consumer groups, with such products usually being present in most households and used for common and basic consumer health issues. This is one of the highest self-medicating OTC categories as consumers are ...

In order to control influenza and H1N1 flu cases, which increased in the first half of 2016, government restrictions were reapplied in April 2016 on medicines containing acetaminophen (paracetamol) or ibuprofen and those with active ingredients such ...

Recommendations and word of mouth promotion are important purchase drivers when it comes to dermatologicals in Ecuador. Consumers are loyal to brands that have been recommended by their family or friends and which have proven effective in treating ...