Ecuador

After a 2016 in which consumers and analysts agreed there was an ongoing economic crisis, 2017 allowed for more optimism, with this slightly better scenario continuing into 2018. Nevertheless, consumers are aware that the country still has high debt ...

In volume terms, nappies/diapers/pants consumption still has opportunities to increase in Ecuador if per capita consumption rates are compared to more developed regions like North America or Western Europe. The factors that may be negatively ...

The tissue and hygiene market recorded a slight decline in current value terms in 2018. Performances among the various categories varied, as the mature ones showed low volume growth accompanied by modest price increases or even price decreases, while...

One of the main barriers to category entrance is related to psychological rejection of adult incontinence by potential consumers. Many people are not willing to accept the condition of incontinence, and are emotionally impacted by it. The number of ...

Toilet paper is the largest retail tissue category, representing nearly two thirds of the overall retail tissue value sales. The toilet paper category has been negatively influenced by the economic downturn since 2016. Consumers are constantly ...

In towels, standard towels with wings are the most popular products in terms of retail volume sales. Standard towels are more affordable than thin or ultra-thin products, offering the best options across a spectrum ranging from highly priced products...

Wipes is still a relatively small category in tissue and hygiene. Nevertheless, its penetration and volume growth in all personal wipes categories increased in recent years. Wipes are mainly purchased at supermarkets and health and beauty specialist ...

Ecuador’s economy will slow in 2018. Consumer spending is slowing but will still provide support. Consumer spending and exports should both grow at a solid pace. Oil production is increasing in response to somewhat higher prices. Investment in the ...

With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

Consumers in all socioeconomic groups in Ecuador have become more aware of the dangers to health posed by a high sugar intake. It is now well-known that obesity, diabetes and other diseases are directly related to consuming too much sugar. As a ...

Carbonates remained on a downward trajectory in 2018 in both volume and current value terms, with sales adversely impacted by local consumers’ increased health consciousness. Ecuadorians are adopting healthier lifestyles, seeking to reduce their ...

Concentrates continued to lose relevance in 2018 due to several factors, for example consumers adopting healthier lifestyles, the impact of traffic light labelling and the natural migration of consumers towards RTD beverages. The continuous launch ...

Energy drinks are benefiting from increasing consumer penetration in Ecuador, enabling the category to better compete with other beverages in terms of satisfying thirst. Energy drinks also tend to be consumed as a replacement for coffee, particularly...

Ecuadorian consumers are becoming increasingly selective and demanding when choosing foods and beverages. The country is witnessing an evident shift towards the consumption of more natural products as consumers look to avoid contracting diseases ...

The performance of soft drinks in Ecuador in 2018 was heavily impacted by the decline of sugary beverages, which have traditionally driven the industry’s growth. Over the last few years the health and wellness trend has permeated among all ...

RTD coffee remained a negligible category in Ecuador in 2018 and is expected to remain so over the forecast period. ...

The RTD tea category in Ecuador generally offers heavily sweetened products. When launched, RTD tea was marketed as a healthier option to carbonates or even juice drinks and nectars, with consumers perceiving it to be a healthy product because of its...

The consumption of sports drinks continued to increase in 2018 as the category benefited from rising penetration among those taking part in sport. Ecuadorian consumers are becoming increasingly health aware, seeking to maintain their wellbeing ...

Instant coffee is the most affordable and widely available type of coffee in Ecuador. It enjoys mass consumption among all socioeconomic groups, albeit with a stronger presence among mid- to low-income households, which account for the largest share ...

The main consumers of other hot drinks are sportsmen, teenagers and children. The consumption of chocolate-based flavoured powder drinks in particular can be attributed to them containing various vitamins and minerals, as well as their high cocoa ...