Ecuador

Sports nutrition products typically have very high prices, which limits the growth potential to an extent. As such, consumption is limited to consumers in medium and high income groups. In addition, some sports nutrition products sold in Ecuador can…

Medicated shampoo is expected to register the highest current value growth in dermatologicals in 2023, with the big winner being Genommalab’s Medicasp. This brand has significantly increased value share over the review period. With substantial…

Sugar confectionery continues to post robust retail volume and current value growth in 2023, with the return of normal lifestyles boosting consumption occasions. With schools fully reopened, there is an increase in demand for sugar confectionery that…

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

Deodorants achieved another solid year of growth in 2022 as the category recovered from the pandemic. Many people had spent time at home and used far less deodorant during the long periods spent at home. As consumers resumed normal lifestyles in…

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

Home Insecticides is highly dependent on the weather situation in the country. During 2022, the country experienced “La Niña” phenomenon, which has modified the demand patterns of home Insecticides. In coastal regions where there are more insects, it…

Dishwashing has seen a substantial rise in raw materials costs, in addition to increases in logistical costs, putting pressure on profit margins and operations. Many companies have been unable to absorb the rise in costs and consequently increased…

Cream was negatively impacted by the national strike in 2022 as many players in the category do not offer shelf stable presentations and therefore cannot have large inventories. This made them the first products to run out when there was a shortage.…

Digestive remedies is expected to register significant current value and volume growth in 2023, partly driven by high demand for diarrhoeal remedies (see below). The healthy growth is also due to the high levels of recommendation by pharmacists at…

The consumption of chocolate confectionery is heavily reliant on purchases made in the traditional channel, where a significant proportion of sales is driven by impulse buying. With the pandemic now behind them, consumers have been able to return to…

At the end of 2021, a law was passed exempting sanitary towels and tampons from VAT. This has helped to ensure that, despite the rise in manufacturing costs, retail prices do not increase by such magnitude that they become unaffordable to end…

Air care was negatively impacted by the arrival of the pandemic since a large part of consumers considered these products as irrelevant. However, as fear of the pandemic has faded, consumers have turned to air care products again. Car air fresheners,…

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. As such, value sales are now on par with pre pandemic…

During the pandemic, international tourism faced significant limitations, prompting lodging establishments to recalibrate their approaches to attract domestic tourists by substantially lowering average rates. However, as the review period unfolded,…

As the pandemic's grip wanes, tourists, including a significant number of elderly travellers, have rekindled their passion for exploration, both domestically and internationally. The elderly, once deemed vulnerable during the pandemic, now venture…

Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period.…

Phillip Morris International has a monopoly on legal cigarettes sales in Ecuador where it has operated for almost 50 years. The company continually seeks to raise awareness of these legitimate products among Ecuadorians in order to compete against…

The rising cost of raw materials has forced many companies to raise their prices in 2022. Other players have opted to reduce pack sizes to accommodate the needs of low-income groups shopping in the traditional channel. Some brands have maintained…

Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…