Ecuador

Wine maintained double-digit total volume growth in 2019, although this was slower than in the previous two years. European imports drove growth from 2017, due to the easing of import restrictions and taxes, although the impact of this started to ...

During 2019, beer continued to see solid total volume growth. A slightly higher on-trade increase was seen, although the off-trade channel accounted for nearly three quarters of sales. Off-trade, volume sales are concentrated mainly in traditional ...

There were no visible sales of cider/perry in Ecuador in 2019, which is expected to remain the case throughout the forecast period....

Sales of alcoholic drinks are expected to be strongly impacted by COVID-19 in 2020. Although total volume sales are expected to see a slight rise, on-trade sales are expected to decline strongly, whilst off-trade sales are expected to rise, just ...

Spirits enjoyed a period of recovery from 2017, due to the increase in imports from the EU as a result of the trade agreement and the easing of import restrictions and taxes. There was a strong increase in the offer of imported spirits brands at ...

Ecuador’s economy will slow in 2020. Domestic demand and investment will be limited by Coronavirus (COVID-19) related closures and continue to be affected by the impact of the protests. The external sector will be affected by the global slowdown due ...

The social, economic and health effects of the COVID-19 crisis will be felt at every level for several years to come. However, the tobacco industry is expected to be less dramatically impacted in 2020 than other industries as nicotine consumers are ...

Smokeless tobacco, e-vapour products and heated tobacco remained in its nascency, with vapour products still considered a luxury in terms of price in 2019. With heated tobacco products not yet present, e-vapour products made up the bulk of sales in ...

Ecuador prices for 20 unit packs of cigarettes remained the highest in South America, with taxes representing almost 70% of the final retail price of economy cigarettes. High taxation makes prices in Ecuador the highest in the region, contributing to...

Cigars, cigarillos and smoking tobacco remained very small in terms of volume and value sales in 2019. The lack of widespread interest meant that, while local cigars and cigarillos were available for purchase at certain bars and clubs, imported ...

Sales of sun care continue to benefit from better consumer awareness of the importance of shielding one’s skin from the harmful rays of the sun. The sources of information supporting consumer interest in sun care include the marketing campaigns of ...

Demand for fragrances in Ecuador remains highly seasonal, with established purchasing patterns resulting in sales spiking during the weeks preceding various special gift-giving occasions such as Christmas, Mothers’ Day and Fathers’ Day. Another ...

2019 saw premium beauty and personal care register further development as the positioning of premium products and brands continued to improve. In particular, products with a more overt premium image and corresponding premium price tags are emerging ...

Sales of depilatories in Ecuador tend to be determined largely by price. No real changes in the preferences of consumers were seen in the category during 2019, although some shift towards more expensive value-added products was seen. Nevertheless, ...

Over the course of the review period, men’s grooming witnessed significant development in terms of the range of products on offer in the category. Demand has moved beyond the absolute essentials and now includes anti-dandruff shampoos, hair loss ...

Towards the end of the review period, consumers began to pay attention to a wider range of products in bath and shower beyond the traditionally dominant category of bar soap. One concept that has gained ground in recent years is energising shower ...

Towards the end of the review period, the retail distribution of baby and child-specific products widened significantly. In particular, these products became far more prominent on the shelves of department stores such as De Prati, Etafashion and ...

Oral care is one of the most developed and mature of all beauty and personal care categories in Ecuador. Recent years have seen no significant changes or development in the category, which remains one of the most stagnant in the industry in terms of ...

Demand for medicated shampoos increased in 2019, with anti-dandruff shampoos and anti-hair loss shampoos among the most common products in the category. These products have traditionally been purchased mainly by men; however, recent years have seen ...

Skin care registered positive current value growth in 2019 on the back of rising demand as consumers sought a wider range of high-performance products promising a variety of specifically targeted features. Key functionalities include depigmenting, ...