Ecuador

Breakfast cereals are expected to register an increase in current value in 2022, though retail volume sales are expected to fall. However, unlike many other countries, Ecuador is not experiencing soaring inflation and the main factor contributing to…

The progressive return to visiting gyms is helping the category to recover. Despite the easing of restrictions, many consumers were still reluctant to return to gyms and thus consumed less sport nutrition products. However, in 2022 people have been…

Current value sales of topical antifungals witnessed positive growth in 2022 following two years of decline. Topical antifungals was hit hard by the COVID-19 pandemic as fewer opportunities to visit gyms and swimming pools limited sports activities.…

The reopening of school and colleges in Ecuador is further driving the recovery of sugar confectionery in 2022. In the last quarter of 2021, face-to-face classes were gradually phased back in with 2022 being the first year that all students are back…

Gum continues its recovery from the global pandemic in 2022, with consumption levels slowly rising as consumers enjoy more social occasions and make impulse purchases when out of home. Many consumers look to chewing gum to improve their breath and…

Roll-on deodorants continue to be the largest category in Ecuador and have recorded the greatest recovery during 2021. This is mainly due to the low value of each unit compared to both sprays and creams and their perception of being extremely…

Mixed retailers in Ecuador is dominated by department stores. This channel registered a steep double-digit decline in current value terms in 2020, as these outlets were forced to close during lockdown periods, and fear of contracting COVID-19 made…

Surface care hugely benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Value sales increased by nearly two-thirds, as people cleaned homes extensively in order to remove any possible residue…

Home insecticides registered lower current value growth than in 2020, as with people out and about more in 2021, there was less need for home insecticides. However, home insecticides were largely unaffected by COVID-19, as it is mainly a seasonal,…

Dishwashing registered a boon in 2020, as with people confined to home, they washed more dishes and as result dishwashing registered double-digit value growth. In 2021, with society gradually opening up, less dishes were washed and there was a fall…

While tea is a minor product area in hot drinks in comparison to coffee, it continues to see healthy retail volume growth. With people spending much more time at home towards the end of the review period, due to COVID-19, more tea is being consumed.

Other dairy is suffering from a surge in health awareness as a result of the pandemic as more Ecuadorean consumers are examining their diets. This is encouraging them to cut down on their consumption of condensed milk and cream because of their high…

Diarrhoeal remedies is the largest category in digestive remedies and has been the fastest growing category over the review period as diarrhoea and gastroenteritis rank fourth in the list of most frequent ailments that require hospitalisation in…

In the face of rising supply costs, most companies avoided increasing prices in 2021, but as the situation intensifies in 2022 players have been forced to increase them. Average prices are expected to rise further throughout the year as brands try to…

2020 saw a dip in volume sales of sanitary protection, as housebound consumers tended to reduce the frequency and regularity of use of these products. In addition, the economic impact of the pandemic on lower income households saw many consumers…

Air care did not register a strong boost from COVID-19. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products, as air care products are less effective in more ventilated…

Sports drinks demonstrated strong off-trade volume growth throughout most of the review period as the category continued to establish itself in Ecuador. However, this strong growth was interrupted in 2020 due to the implementation of COVID-19…

Travel and tourism was one of the sectors of the Ecuadoran economy most impacted by the COVID-19 pandemic, resulting in severe losses for industry stakeholders across the travel and tourism industry value chain. Thus, 2022 saw a strong rebound in…

Some categories such as salty snacks rely heavily on impulse sales. In traditional channels, it is possible to find salty snacks retailing from 25 cents, which are popular among young consumers, however, brands typically have high visibility on…

Impulse consumption was hit hard during the pandemic as consumers spent much more time at home and had less opportunity to be tempted to purchase an ice cream. Current value sales improved significantly in 2021 and 2022 has only continued the growth…