Ecuador

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ecuador StatisticsConsumer Lifestyles in EcuadorEcuador Country BriefingsFuture Demographics: Ecuador in 2030

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    Away-From-Home Tissue and Hygiene in Ecuador

    Apr 2019

    After a 2016 in which consumers and analysts agreed there was an ongoing economic crisis, 2017 allowed for more optimism, with this slightly better scenario continuing into 2018. Nevertheless, consumers are aware that the country still has high debt ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Ecuador

    Apr 2019

    In volume terms, nappies/diapers/pants consumption still has opportunities to increase in Ecuador if per capita consumption rates are compared to more developed regions like North America or Western Europe. The factors that may be negatively ...

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    Country Report

    Country Report

    Tissue and Hygiene in Ecuador

    Apr 2019

    The tissue and hygiene market recorded a slight decline in current value terms in 2018. Performances among the various categories varied, as the mature ones showed low volume growth accompanied by modest price increases or even price decreases, while...

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    Country Report

    Country Report

    Retail Adult Incontinence in Ecuador

    Apr 2019

    One of the main barriers to category entrance is related to psychological rejection of adult incontinence by potential consumers. Many people are not willing to accept the condition of incontinence, and are emotionally impacted by it. The number of ...

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    Country Report

    Country Report

    Retail Tissue in Ecuador

    Apr 2019

    Toilet paper is the largest retail tissue category, representing nearly two thirds of the overall retail tissue value sales. The toilet paper category has been negatively influenced by the economic downturn since 2016. Consumers are constantly ...

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    Country Report

    Country Report

    Sanitary Protection in Ecuador

    Apr 2019

    In towels, standard towels with wings are the most popular products in terms of retail volume sales. Standard towels are more affordable than thin or ultra-thin products, offering the best options across a spectrum ranging from highly priced products...

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    Country Report

    Country Report

    Wipes in Ecuador

    Apr 2019

    Wipes is still a relatively small category in tissue and hygiene. Nevertheless, its penetration and volume growth in all personal wipes categories increased in recent years. Wipes are mainly purchased at supermarkets and health and beauty specialist ...

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    Country Profile

    Country Profile

    Ecuador: Country Profile

    Mar 2019

    Ecuador’s economy will slow in 2018. Consumer spending is slowing but will still provide support. Consumer spending and exports should both grow at a solid pace. Oil production is increasing in response to somewhat higher prices. Investment in the ...

    US$150
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    Strategy Briefing

    Strategy Briefing

    Spirits in Latin America

    Mar 2019

    With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

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    Country Report

    Country Report

    Bottled Water in Ecuador

    Mar 2019

    Consumers in all socioeconomic groups in Ecuador have become more aware of the dangers to health posed by a high sugar intake. It is now well-known that obesity, diabetes and other diseases are directly related to consuming too much sugar. As a ...

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    Country Report

    Country Report

    Carbonates in Ecuador

    Mar 2019

    Carbonates remained on a downward trajectory in 2018 in both volume and current value terms, with sales adversely impacted by local consumers’ increased health consciousness. Ecuadorians are adopting healthier lifestyles, seeking to reduce their ...

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    Country Report

    Country Report

    Concentrates in Ecuador

    Mar 2019

    Concentrates continued to lose relevance in 2018 due to several factors, for example consumers adopting healthier lifestyles, the impact of traffic light labelling and the natural migration of consumers towards RTD beverages. The continuous launch ...

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    Country Report

    Country Report

    Energy Drinks in Ecuador

    Mar 2019

    Energy drinks are benefiting from increasing consumer penetration in Ecuador, enabling the category to better compete with other beverages in terms of satisfying thirst. Energy drinks also tend to be consumed as a replacement for coffee, particularly...

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    Country Report

    Country Report

    Juice in Ecuador

    Mar 2019

    Ecuadorian consumers are becoming increasingly selective and demanding when choosing foods and beverages. The country is witnessing an evident shift towards the consumption of more natural products as consumers look to avoid contracting diseases ...

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    Country Report

    Country Report

    Soft Drinks in Ecuador

    Mar 2019

    The performance of soft drinks in Ecuador in 2018 was heavily impacted by the decline of sugary beverages, which have traditionally driven the industry’s growth. Over the last few years the health and wellness trend has permeated among all ...

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    Country Report

    Country Report

    RTD Coffee in Ecuador

    Mar 2019

    RTD coffee remained a negligible category in Ecuador in 2018 and is expected to remain so over the forecast period. ...

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    Country Report

    Country Report

    RTD Tea in Ecuador

    Mar 2019

    The RTD tea category in Ecuador generally offers heavily sweetened products. When launched, RTD tea was marketed as a healthier option to carbonates or even juice drinks and nectars, with consumers perceiving it to be a healthy product because of its...

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    Country Report

    Country Report

    Sports Drinks in Ecuador

    Mar 2019

    The consumption of sports drinks continued to increase in 2018 as the category benefited from rising penetration among those taking part in sport. Ecuadorian consumers are becoming increasingly health aware, seeking to maintain their wellbeing ...

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    Country Report

    Country Report

    Coffee in Ecuador

    Mar 2019

    Instant coffee is the most affordable and widely available type of coffee in Ecuador. It enjoys mass consumption among all socioeconomic groups, albeit with a stronger presence among mid- to low-income households, which account for the largest share ...

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    Country Report

    Country Report

    Other Hot Drinks in Ecuador

    Mar 2019

    The main consumers of other hot drinks are sportsmen, teenagers and children. The consumption of chocolate-based flavoured powder drinks in particular can be attributed to them containing various vitamins and minerals, as well as their high cocoa ...

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