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Ecuador

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sports Nutrition in Ecuador

Sep 2023

Sports nutrition products typically have very high prices, which limits the growth potential to an extent. As such, consumption is limited to consumers in medium and high income groups. In addition, some sports nutrition products sold in Ecuador can…

USD 1,195
Country Report

Dermatologicals in Ecuador

Sep 2023

Medicated shampoo is expected to register the highest current value growth in dermatologicals in 2023, with the big winner being Genommalab’s Medicasp. This brand has significantly increased value share over the review period. With substantial…

USD 990
Country Report

Sugar Confectionery in Ecuador

Jun 2023

Sugar confectionery continues to post robust retail volume and current value growth in 2023, with the return of normal lifestyles boosting consumption occasions. With schools fully reopened, there is an increase in demand for sugar confectionery that…

USD 1,195
Country Report

Gum in Ecuador

Jun 2023

Gum is highly dependent on impulse sales in the traditional channel and so the category was heavily affected by the COVID-19 pandemic. As demand subsided, companies substantially reduced their staff, product portfolio and distribution. In 2023,…

USD 1,195
Country Report

Deodorants in Ecuador

May 2023

Deodorants achieved another solid year of growth in 2022 as the category recovered from the pandemic. Many people had spent time at home and used far less deodorant during the long periods spent at home. As consumers resumed normal lifestyles in…

USD 1,195
Country Report

Surface Care in Ecuador

Jan 2023

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

USD 1,195
Country Report

Home Insecticides in Ecuador

Jan 2023

Home Insecticides is highly dependent on the weather situation in the country. During 2022, the country experienced “La Niña” phenomenon, which has modified the demand patterns of home Insecticides. In coastal regions where there are more insects, it…

USD 1,195
Country Report

Dishwashing in Ecuador

Jan 2023

Dishwashing has seen a substantial rise in raw materials costs, in addition to increases in logistical costs, putting pressure on profit margins and operations. Many companies have been unable to absorb the rise in costs and consequently increased…

USD 1,195
Country Report

Other Dairy in Ecuador

Sep 2023

Cream was negatively impacted by the national strike in 2022 as many players in the category do not offer shelf stable presentations and therefore cannot have large inventories. This made them the first products to run out when there was a shortage.…

USD 1,195
Country Report

Digestive Remedies in Ecuador

Sep 2023

Digestive remedies is expected to register significant current value and volume growth in 2023, partly driven by high demand for diarrhoeal remedies (see below). The healthy growth is also due to the high levels of recommendation by pharmacists at…

USD 1,195
Country Report

Chocolate Confectionery in Ecuador

Jun 2023

The consumption of chocolate confectionery is heavily reliant on purchases made in the traditional channel, where a significant proportion of sales is driven by impulse buying. With the pandemic now behind them, consumers have been able to return to…

USD 1,195
Country Report

Sanitary Protection in Ecuador

Mar 2023

At the end of 2021, a law was passed exempting sanitary towels and tampons from VAT. This has helped to ensure that, despite the rise in manufacturing costs, retail prices do not increase by such magnitude that they become unaffordable to end…

USD 1,195
Country Report

Air Care in Ecuador

Jan 2023

Air care was negatively impacted by the arrival of the pandemic since a large part of consumers considered these products as irrelevant. However, as fear of the pandemic has faded, consumers have turned to air care products again. Car air fresheners,…

USD 1,195
Country Report

Vitamins in Ecuador

Sep 2023

Vitamins are expected to register a decline in volume sales in 2023. The boon from the pandemic is long over and vitamins that claim immune boosting benefits are seeing a significant decline. As such, value sales are now on par with pre pandemic…

USD 1,195
Country Report

Lodging (Destination) in Ecuador

Sep 2023

During the pandemic, international tourism faced significant limitations, prompting lodging establishments to recalibrate their approaches to attract domestic tourists by substantially lowering average rates. However, as the review period unfolded,…

USD 1,195
Country Report

Booking in Ecuador

Sep 2023

As the pandemic's grip wanes, tourists, including a significant number of elderly travellers, have rekindled their passion for exploration, both domestically and internationally. The elderly, once deemed vulnerable during the pandemic, now venture…

USD 1,195
Country Report

Alcoholic Drinks in Ecuador

Jun 2023

Ecuador’s widespread vaccination campaign helped Ecuador to start 2022 with the effects of the pandemic greatly reduced. There were still outbreaks in the first quarter due to the omicron variant, which led to mild restrictions during this period.…

USD 2,450
Country Report

Cigarettes in Ecuador

Jun 2023

Phillip Morris International has a monopoly on legal cigarettes sales in Ecuador where it has operated for almost 50 years. The company continually seeks to raise awareness of these legitimate products among Ecuadorians in order to compete against…

USD 1,195
Country Report

Laundry Care in Ecuador

Jan 2023

The rising cost of raw materials has forced many companies to raise their prices in 2022. Other players have opted to reduce pack sizes to accommodate the needs of low-income groups shopping in the traditional channel. Some brands have maintained…

USD 1,195
Country Report

Bleach in Ecuador

Jan 2023

Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…

USD 1,195
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