Ecuador

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ecuador. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sugar Confectionery in Ecuador

Jul 2022

The reopening of school and colleges in Ecuador is further driving the recovery of sugar confectionery in 2022. In the last quarter of 2021, face-to-face classes were gradually phased back in with 2022 being the first year that all students are back…

USD 1,195
Country Report

Gum in Ecuador

Jul 2022

Gum continues its recovery from the global pandemic in 2022, with consumption levels slowly rising as consumers enjoy more social occasions and make impulse purchases when out of home. Many consumers look to chewing gum to improve their breath and…

USD 1,195
Country Report

Deodorants in Ecuador

May 2022

Roll-on deodorants continue to be the largest category in Ecuador and have recorded the greatest recovery during 2021. This is mainly due to the low value of each unit compared to both sprays and creams and their perception of being extremely…

USD 1,195
Country Report

Mixed Retailers in Ecuador

Apr 2022

Mixed retailers in Ecuador is dominated by department stores. This channel registered a steep double-digit decline in current value terms in 2020, as these outlets were forced to close during lockdown periods, and fear of contracting COVID-19 made…

USD 1,195
Country Report

Surface Care in Ecuador

Feb 2022

Surface care hugely benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Value sales increased by nearly two-thirds, as people cleaned homes extensively in order to remove any possible residue…

USD 1,195
Country Report

Home Insecticides in Ecuador

Feb 2022

Home insecticides registered lower current value growth than in 2020, as with people out and about more in 2021, there was less need for home insecticides. However, home insecticides were largely unaffected by COVID-19, as it is mainly a seasonal,…

USD 1,195
Country Report

Dishwashing in Ecuador

Feb 2022

Dishwashing registered a boon in 2020, as with people confined to home, they washed more dishes and as result dishwashing registered double-digit value growth. In 2021, with society gradually opening up, less dishes were washed and there was a fall…

USD 1,195
Country Report

Tea in Ecuador

Jan 2022

While tea is a minor product area in hot drinks in comparison to coffee, it continues to see healthy retail volume growth. With people spending much more time at home towards the end of the review period, due to COVID-19, more tea is being consumed.

USD 1,195
Country Report

Spirits in Ecuador

Jun 2022

The consumption of spirits in Ecuador is closely associated with social contact and socialising. During the closure of universities and with people working from home during the pandemic, the consumption of spirits therefore recorded significant…

USD 1,195
Country Report

Beer in Ecuador

Jun 2022

During the pandemic, Cervecería Nacional launched the brand Nuestra Siembra, a beer made with national raw materials, for which it benefits from a tax reduction which allows it to be sold at a lower price. Nuestra Siembra goes is produced through the…

USD 1,195
Country Report

Hair Care in Ecuador

May 2022

The styling agents category was hard hit by COVID-19 as telecommuting and little socialising significantly reduced product demand. Similarly, the closure of schools and universities also greatly affected category sales. At the end of the year,…

USD 1,195
Country Report

Wipes in Ecuador

Apr 2022

Personal wipes are by some distance the largest part of the channel in volume terms, and baby wipes dominate this set of products. Over the review period, babu wipes had seen a significant growth in offer as consumer use widened; it is common in…

USD 1,195
Country Report

Retailing in Ecuador

Apr 2022

Following a steep contraction in 2020, retailing in Ecuador showed an impressive return to growth in total current value sales in 2021. The turnaround of the market was underpinned by the easing of the COVID-19 pandemic, which was in turn made…

USD 2,450
Country Report

Carbonates in Ecuador

Jan 2022

Ecuadorians are increasingly conscious of their environment and prefer to buy products in recycled or biodegradable packaging. Consequently, carbonates that are sold in returnable packaging, such as glass bottles, led to sales growth in total value…

USD 1,195
Country Report

Chocolate Confectionery in Ecuador

Jul 2022

In the face of rising supply costs, most companies avoided increasing prices in 2021, but as the situation intensifies in 2022 players have been forced to increase them. Average prices are expected to rise further throughout the year as brands try to…

USD 1,195
Country Report

Sanitary Protection in Ecuador

Apr 2022

2020 saw a dip in volume sales of sanitary protection, as housebound consumers tended to reduce the frequency and regularity of use of these products. In addition, the economic impact of the pandemic on lower income households saw many consumers…

USD 1,195
Country Report

Air Care in Ecuador

Feb 2022

Air care did not register a strong boost from COVID-19. In fact, health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products, as air care products are less effective in more ventilated…

USD 1,195
Country Report

Sports Drinks in Ecuador

Jan 2022

Sports drinks demonstrated strong off-trade volume growth throughout most of the review period as the category continued to establish itself in Ecuador. However, this strong growth was interrupted in 2020 due to the implementation of COVID-19…

USD 1,195
Country Report

Wine in Ecuador

Jun 2022

The consumption of wine has increased considerably in Ecuador due to it being an accessible and fashionable beverage for aspirational consumers. However, consumers still do not have advanced knowledge about wine and its characteristics, so the…

USD 1,195
Country Report

Polishes in Ecuador

Feb 2022

Polishes were one of the few home care products that did not benefit from the pandemic, as consumer prioritised cleaning and disinfecting in the light of COVID-19, rather than polishing. In addition, with much less socialising in homes happening in…

USD 1,195
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