Ecuador

Dishwashing is still represented mainly by hand dishwashing. Liquid hand dishwashing is gaining in popularity, particularly among younger generations. The products are available in doypacks, appealing to price-sensitive consumers. Hand dishwashing in...

Surface care enjoys an extensive presence of companies that are active elsewhere in home care, as several players continue to create umbrella brands to capture consumers from across home care and increase brand loyalty. Increasingly, consumers in ...

Liquid detergents continued its rapid growth in 2019, recording the highest growth in laundry care overall. Growth is driven by the regular appearance of new brands as manufacturers increasingly invest in developing affordable products actively ...

Polishes continued to record growth in 2019, though its products represent a small share of overall home care in Ecuador. As technology evolves the materials used in floors, furniture and footwear are increasingly less in need of such regular ...

Bleach is mature in Ecuador, offering limited potential for innovation and investment. Flexible plastic bags and small sachets remain the most popular packaging types and sizes and are primarily sold through traditional grocery retailers. Modern ...

Consumers in Ecuador consider air care products to be both non-essential and highly priced. Despite seeing continued growth in sales, air care maintains a small proportion of share in home care. Car air fresheners recorded the highest growth in 2019 ...

Home insecticides continued to record low retail volume growth in 2019, maintaining a marginally positive trend throughout the review period. However, there was no major movement in 2019. Sales of products within home insecticides are strongly ...

Home care in Ecuador was characterised by an overall slowdown in growth in 2019, in line with the country’s decelerating economy. Political unrest and the resulting economic uncertainty led Ecuadorian consumers to prioritise their purchases to basic ...

Toilet care accounts for an only minor share of home care in Ecuador. The majority of the country’s population are low- to mid-income earners who continue to choose alternative and more affordable products, such as chlorine bleach. Surface care ...

Ecuador’s economy will slow in 2019. Consumer spending and exports will both decelerate in 2019 and Ecuador’s austerity programme is a drag, however the economy will receive a boost from IMF funding. Oil production is increasing in response to ...

Although Ecuador remains dependent on fossil fuels, the country is rapidly increasing its hydropower capacity to prevent electricity shortages and reduce emissions. Moreover, about half of the country is covered by the Amazon rainforest. ...

Attempts to rein in the large budget deficit have led to lower economic activity in Ecuador. Nevertheless, fiscal prudence has caused the budget deficit to fall meaningfully. However, the country is highly susceptible to oil price volatility, given ...

An ineffective and corrupt regulatory environment continues to discourage new business in the country, despite relatively low tax rates. A fairly well-developed road network and increasing efficiency in customs and border clearance are providing ...

Volume and value sales continued to decrease in 2019, driven by the health and wellness trend which sees consumers reaching for food and drink options that are either naturally healthy, low-fat, low in sugar or have added nutritional benefits. ...

The health and wellness trend is having a significant positive impact on sports drinks, with consumption in 2019 benefiting from an increasing number of people exercising, or taking part in sport. Ecuadorian consumers are becoming increasingly health...

RTD tea in Ecuador generally offers products with a substantial amount of sugar. When launched, RTD tea was marketed as a healthier option to carbonates or even juice drinks and nectars, with consumers perceiving it to be a healthy product because of...

Consumers have lost interest in concentrates, and the demand for the soft drink has fallen. This decrease in demand is the result of several factors, increasing the health and wellness trend with its focus on healthier nutrition, as well as the ...

Energy drinks are benefiting from increasing consumer interest in Ecuador, often consumed as a replacement for coffee, particularly among young adults. Sales are mainly being driven by young consumers who use energy drinks as part of their active ...

RTD coffee remained a negligible category in Ecuador in 2019 and is expected to remain so over the forecast period....

Due to the increasing health and wellness trend, Ecuadorian consumers are becoming increasingly selective and demanding when choosing foods and beverages. The country is witnessing an evident shift towards the consumption of more natural products as ...