Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Analgesics in Finland

    Jan 2019

    Analgesics can be sold in the pharmacy channel and the online stores of registered pharmacies. Among various organisations, the Finnish Commerce Federation has actively lobbied for the liberalisation of sales of certain OTC products in grocery ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Finland

    Jan 2019

    Nasal sprays achieved the highest growth in 2018 and is expected to achieve above-average growth during the forecast period. Consumers find this decongestant format convenient to carry and use whenever needed. Products with mometasone, which received...

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    Dermatologicals in Finland

    Jan 2019

    Antifungals is an area where consumers welcome innovative solutions. When in need of these products, Finns look for fast and easy options to solve the problems. Home kits to diagnose and treat dermatological conditions emerged as a new area of growth...

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    Dietary Supplements in Finland

    Jan 2019

    By 2018, sales of fish oils/omega fatty acids and basic minerals had peaked in volume terms. Generating further volume sales in the forecast period will be highly unlikely. There are some opportunities in terms of value sales though, especially since...

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    Digestive Remedies in Finland

    Jan 2019

    Despite Finns becoming more engaged with their diets and seeking healthier lifestyles, many fail to find a way to balance their busy working life and free time. This has led to an increasing number of Finns being exposed to stress and irregular ...

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    Eye Care in Finland

    Jan 2019

    Standard eye care sales grew positively during the review period, and this trend is expected to continue in the forecast period. Finns are suffering from various eye-related issues as the time they spend on electronic devices has increased. This has ...

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    Herbal/Traditional Products in Finland

    Jan 2019

    A consumer trend towards natural and clean products strengthened in Finland in the review period. In packaged food, this has had a major impact on the products on offer for several years. In consumer health, herbal/traditional products always had its...

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    NRT Smoking Cessation Aids in Finland

    Jan 2019

    The Finnish authorities aim to cut smoking in Finland to a mere 5% by 2030. This has led to tightened laws and regulations on smoking. Amendments to legislation in 2017 included the extension of smoking bans, higher taxation and higher-priced ...

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    Consumer Health in Finland

    Jan 2019

    Contradictorily, while an increased number of Finns have actively looked for ways to improve their health and wellbeing, a higher share of the population have suffered from health issues, often due to stressful lifestyles and a poor work-life ...

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    Paediatric Consumer Health in Finland

    Jan 2019

    Within paediatric analgesics, ibuprofen has been immature with just Orion Oyj present with its Burana brand. However, this changed in 2018, when PGT Healthcare entered with its Ibuxin brand. The new Ibuxin product comes in syrup format and is ...

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    Sports Nutrition in Finland

    Jan 2019

    In the review period, sales of sports protein bars grew strongly due to grocery retailing including them in its selections. Sports protein bars have obtained high visibility and the range has become extensive in smaller convenience stores as well as ...

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    Vitamins in Finland

    Jan 2019

    Multivitamins is a mature area within vitamins. Competition tightened in the last years of the review period. Increasing sales via the grocery channel have especially had an impact on the competitive situation. The pricing of multivitamins is ...

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    Weight Management and Wellbeing in Finland

    Jan 2019

    Weight management products took a hit in the review period in Finland, mainly due to migration from weight management to sports nutrition. Sports nutrition brands saw a strong wave of new product development and company investment in the review ...

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    Wound Care in Finland

    Jan 2019

    The review period saw few new product entries due to the hard economic situation. Since 2017, manufacturers’ engagement has become more active, and the main competitors have introduced added-value products such as those with new water-resistant ...

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    Strategy Briefing

    Strategy Briefing

    Hi-Tech Goods in Western Europe

    Jan 2019

    Western European production of hi-tech goods demonstrated strong results in 2017, benefitting from optimistic global economic trends during the year. The region further cemented its position as the global advanced goods production hub, with numerous ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Finland

    Jan 2019

    Per capita gross income is set to improve and remain one of the highest globally by 2030, as a result of Finland’s structural reforms, driving employment and wage growth. However, the country’s increasing income inequality and rising household debt ...

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    Apparel and Footwear Specialist Retailers in Finland

    Jan 2019

    According to the trade association Muoti- ja urheilukauppa TMA, in 2017 around a fifth of all value sales of apparel and a 10th of that of footwear came from online sales, either through apparel or sports goods online specialists....

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    Convenience Stores in Finland

    Jan 2019

    The deregulation of opening hours at the beginning of 2016 had a negative impact on convenience stores. Together with forecourt retailers, this used to be the modern grocery retail channel which stayed open when larger outlets were closed. Due to the...

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    Country Report

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    Department Stores in Finland

    Jan 2019

    Department stores is a channel which has clearly already passed its best before date. Partly due to the bankruptcy of the Anttila chain, the channel witnessed decreases in outlet numbers in most years of the review period, and at the same time a far ...

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    Country Report

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    Direct Selling in Finland

    Jan 2019

    During most of the review period, direct selling managed to see rising sales in Finland. A reason for this was the economic problems Finland suffered. As such, direct selling benefited from people wanting to earn extra income, as finding a ...

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