Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Car Rental (Destination) in Finland

    Sep 2018

    Before February 2018, not all driving licences issued in other countries were valid in Finland, with the most notable exception and source of annoyance for operators offering services for incoming tourists being those issued in mainland China. A ...

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    Country Report

    Country Report

    Airlines in Finland

    Sep 2018

    As of 2018, the gap between what a passenger gains from a legacy carrier or a low cost competitor is narrower than ever. For example, Finnair has scrapped free checked-in luggage and meals from its short-haul flights. In 2018, it introduced light ...

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    Country Report

    Country Report

    Lodging in Finland

    Sep 2018

    The hotels landscape saw more than its usual amount of buzz in Finland at the end of the review period. Lodging sales have grown dynamically, boosted by factors such as all-time high inbound arrivals, more fashionable hotels, and an improved local ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Finland

    Sep 2018

    In 2018, due to an EU directive on package travel, a new Act on Travel Service Combinations is replaced the 1994 Package Travel Act in Finland. The new legislation has raised certain concerns within the industry but is, at the same time, an attempt ...

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    Country Report

    Country Report

    Travel in Finland

    Sep 2018

    2018 is expected to become the all-time record year in cross-border tourism in Finland, with the number of both inbound and outbound trips breaking the already record-high levels of 2017. Inbound tourism has benefited from double-digit growth rates ...

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    Country Report

    Country Report

    Tourism Flows in Finland

    Sep 2018

    On the surface, domestic tourism in Finland is performing well. The number of domestic trips increased by more than the size of the entire Finnish population over 2008-2018 despite the struggling economy. As of 2018, the majority of trips which form ...

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    Country Profile

    Country Profile

    Finland: Country Profile

    Sep 2018

    Finland’s economy is growing steadily. Investment is rising thanks to the launch of major industrial projects (in energy, forestry and metals) and exports will see another year of strong growth. Consumer spending remains subdued and public spending ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Finland

    Aug 2018

    Supported by solid exports growth, the economy improved in 2017 leading to improvements both in the trade and current account balances that year. However, given its significant exposure to Europe, the region’s demand variations impact heavily on the ...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment in Western Europe

    Aug 2018

    With production of USD449.3 billion, Western Europe is the world’s second-largest drug and medical device producer (behind Asia Pacific) and the leading exporter. Although the region’s growth is anticipated to decelerate, the positive overall ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Finland

    Jul 2018

    Volume sales of cigarettes declined steadily during the review period. This is expected to continue in the forecast period as the Finnish government-supported programme aims to reduce smoking to less than 5% of the population by 2030. Smoking ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Finland

    Jul 2018

    Cigarillos was one of the few areas that recorded volume growth in the review period. This growth was partly facilitated by lower taxation than cigarettes. Until 2018 cigarillos were not taxed per unit but by weight. This taxation benefit led to the ...

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    Country Report

    Country Report

    Tobacco in Finland

    Jul 2018

    The amendments to the Tobacco Act in 2016 and ongoing increases in taxation reduced volume sales of tobacco products in Finland. Key regulatory changes that affected sales included the display ban (2012), restriction on smoking in public spaces ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Finland

    Jul 2018

    Vapour products’ sales channels are experiencing a transition period. Sales are moving from foreign-based online stores to local speciality stores and grocery retailing since 2017, when online sales were banned. While in 2017 sales of vaping systems ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Better For You Beverages in Finland

    Jun 2018

    By 2017 BFY carbonates had become a mature area – it was one of the first categories that took off in Finland within health and wellness beverages. Selection was extensive by 2017, meaning it was increasingly difficult to launch new products. More ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Finland

    Jun 2018

    FF bottled water grew strongly in 2017. Energy water, a completely new category, was introduced at the end of 2016. New products included Hartwall Novelle Vire by Hartwall and Battery Energy water by Sinebrychoff. Whilst the first product was ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Finland

    Jun 2018

    Fortified and functional packaged food saw sluggish sales in Finland in 2017. While new product development did take place, it was not enough to fuel healthier growth. As Finnish manufacturers were first-movers in probiotic dairy and functional ...

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