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Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

Finland StatisticsConsumer Lifestyles in FinlandFinland Country Briefings

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    Sustainability: Finland

    Jan 2020

    Finland is the world’s most forest-rich country with the second highest renewable water reserves per capita in Western Europe. It is also among the front-runners in reducing CO2 emissions, however, its transportation and energy generation sectors ...

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    Country Report

    Country Report

    RTD Tea in Finland

    Dec 2019

    RTD tea is an example of how to turn negative growth into dynamic growth with innovation, new product development, health and wellness features, natural ingredients and marketing. Offering more premium RTD tea is expected to be a way forward. In ...

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    Country Report

    Country Report

    Carbonates in Finland

    Dec 2019

    The negative impact on carbonates resulting from implementation of the sugar tax in 2014 began to fade towards the end of the review period, with sales boosted substantially from 2017 onwards by multipack sales of the most popular carbonates brands –...

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    Juice in Finland

    Dec 2019

    Volume and value sales of nectars and fruit drinks (up to 24% juice) continued to decline in 2019, and over the year sales of reconstituted 100% juice declined as well. Maturity as well as health and wellness considerations contributed to the ...

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    Energy Drinks in Finland

    Dec 2019

    Although on-trade sales of energy drinks continued to post the highest growth in 2019, off-trade volume and value growth also improved over that of the previous year, boosted by demand for more functional reduced-sugar energy drinks with vitamins and...

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    Bottled Water in Finland

    Dec 2019

    After bottled water posted significant volume and value growth in 2018, boosted by Finland’s exceptionally warm summer, growth slowed down considerably in 2019. However, over the year functional bottled water benefitted greatly from consumers’ ...

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    Concentrates in Finland

    Dec 2019

    Concentrates is a mature category, and its best growth prospects will come from the use of sports drinks concentrates in tandem with Finland’s ongoing exercising trend. Liquid concentrates, while benefitting somewhat from the popularity of making ...

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    Soft Drinks in Finland

    Dec 2019

    Hot summer weather boosted sales growth of soft drinks significantly in 2018, compared to which volume growth in 2019 was considerably slower, but value sales continued to receive a boost from value-added, premium products. New product development ...

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    Country Report

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    Sports Drinks in Finland

    Dec 2019

    Maturity is increasing for sports drinks. Nonetheless, the fitness trend strengthened during the review period and it, as well as new product developments, continued to help the category maintain positive sales growth in 2019. However, the selection ...

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    RTD Coffee in Finland

    Dec 2019

    In 2019, RTD coffee saw the highest value growth after RTD tea and they were the only two categories that saw double-digit growth over the year. As there is still plenty of room for growth in this category, it will be up to manufacturers to launch ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Finland

    Dec 2019

    Ecuadorian urban households offer some interesting prospects, particularly in appliances and real estate. However, an economic slowdown is expected to hit demand for high-end goods and services. A state strategy to reduce fossil fuels usage is ...

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    Country Briefing

    Business Dynamics: Finland

    Dec 2019

    In 2018, Finland’s business environment remained among the most attractive in the world, partly thanks to low corruption, an increasing higher education attainment level, and a well-developed information, communications and technology (ICT) sector. ...

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    Country Briefing

    Country Briefing

    Households: Finland

    Nov 2019

    Finland has enjoyed a number of success stories that have made its households stand out in numerous indicators. A strong education system, a focus on becoming carbon neutral, and an experiment with a basic income system are factors that will shape ...

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    Country Report

    Coffee in Finland

    Nov 2019

    Coffee dominates overall hot drinks in Finland, with high per capita coffee consumption in the country. Therefore, although the category is fairly mature, retail volume sales of coffee continued to record strong growth, driven by declining unit ...

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    Hot Drinks in Finland

    Nov 2019

    Hot drinks continued to record a solid performance in retail volume terms, and an impressive performance in foodservice, driven by the demand for coffee, the most popular type of hot drink in Finland, and supported by a positive economy and ...

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    Tea in Finland

    Nov 2019

    Unlike coffee, there is no strong tradition of drinking tea in Finland, with retail volume share within overall hot drinks remaining marginal in 2019. The category continued to be dominated by black tea, and tea bags in particular, which continued to...

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    Other Hot Drinks in Finland

    Nov 2019

    Other hot drinks in Finland continued to be comprised of chocolate-based flavoured powder drinks in 2019. Although the category held higher retail volume share compared to tea, demand continued to decline, despite its accessible price within overall ...

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    Strategy Briefing

    Strategy Briefing

    Professional Sports in Western Europe: League Performance and Global Commercial Opportunities

    Nov 2019

    This briefing analyses the commercial opportunities that exist across sports properties in North America, through a proprietary methodology and four case studies. The region is home to some of the world’s top leagues and many famous teams from ...

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    Country Report

    Country Report

    Packaged Food in Finland

    Nov 2019

    Packaged food in Finland recorded a steady rate of value growth in 2019, only marginally below growth of 2018, with sales continuing to increase year-on-year. These outcomes are the result of economic growth. The country has left the recession behind...

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    Country Report

    Country Report

    Baked Goods in Finland

    Oct 2019

    Baked goods faces maturity in Finland and manufacturers need to find ways to boost value sales, potentially offering innovative and healthy options. Lead player Fazer Leipomot Oy has been successful in launching options with added-value. For example,...

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