Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Sustainability: Finland

    Jun 2020

    Finland is the world’s most forest-rich country with the second highest renewable water reserves per capita in Western Europe. It is also among the front-runners in reducing CO2 emissions, however, its transportation and energy generation sectors ...

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    Country Report

    Country Report

    Retail Tissue in Finland

    Jun 2020

    The high maturity of retail tissue in Finland limited growth potential at the end of the review period. One strategy used to grow value sales concerned the introduction of higher-quality and premium products and designs. Made in Finland and ...

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    Away-From-Home Tissue and Hygiene in Finland

    Jun 2020

    All AFH tissue and hygiene categories recorded positive volume and current value growth in 2019. Growth was supported by the improving economy, which increased the frequency of visits to horeca establishments and provided a boon to tourism. In ...

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    Tissue and Hygiene in Finland

    Jun 2020

    The impact of the COVID-19 pandemic differs according to the category in Finland. Most types of tissue and hygiene are seeing sales increases in 2020, especially in the early weeks due to panic buying and stockpiling. This shopping behaviour is ...

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    Sanitary Protection in Finland

    Jun 2020

    Sanitary protection sales in Finland faced maturity in 2019, as the 12-54-year-old female population continued to decline and the popularity of IUS contraceptive undermined the demand for sanitary products. Players need to be inventive to ...

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    Wipes in Finland

    Jun 2020

    Wipes continued to reap sales and per capita growth potential in 2019. While new product development slowed, there remained significant new launches. Moreover, the convenience trend and marketing initiatives boosted sales. Manufacturers looked to ...

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    Retail Adult Incontinence in Finland

    Jun 2020

    The ageing population trend continued to benefit retail adult incontinence by growing the consumer base in 2019. Thus, retail adult incontinence posted further strong volume and current value sales growth at the end of the review period. To cover for...

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    Nappies/Diapers/Pants in Finland

    Jun 2020

    The performance of nappies/diapers/pants continued to be weakened by the declining birth rate in Finland in 2019. To compensate for a declining user base and falling sales, innovation and more premium selections were seen as ways to enhance value in ...

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    Pet Care in Finland

    May 2020

    2019-2020 was another good year for pet care in Finland, with value sales growth remaining at the steady level it achieved throughout the review period. This is an industry quite immune to developments in the economy as it can grow even when, for ...

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    Cat Food in Finland

    May 2020

    Cats remained the most popular pets in Finland in 2020 and this is set to be the case over the forecast period. Cats are generally regarded as more independent and less demanding and time-consuming than dogs, which appeals to urbanites leading busy ...

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    Other Pet Food in Finland

    May 2020

    Other pets are often owned by children or young adults as first pets. However, the birth rate in Finland has been in decline for a number of years, approaching record low levels as couples postpone the birth of their first child, and the number of ...

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    Dog Food in Finland

    May 2020

    Dog food remains the biggest pet food category in Finland. This is because dogs are beloved animals (though the cat population is higher), social and Instagrammable. Moreover, they are often an owner’s best friend and are increasingly regarded as ...

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    Pet Products in Finland

    May 2020

    Although sales of pet healthcare and pet dietary supplements remained relatively low both in actual terms and in their shares of pet products, the increasing humanisation of pets and product launches boosted sales in 2020. This is likely to continue,...

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    Country Briefing

    Country Briefing

    Households: Finland

    May 2020

    Finland has enjoyed a number of success stories that have made its households stand out in numerous indicators. A strong education system, a focus on becoming carbon neutral, and an experiment with a basic income system are factors that will shape ...

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    Country Profile

    Country Profile

    Finland: Country Profile

    Apr 2020

    Finland’s economy experiencing weak growth. Domestic demand will be held back by the measures in place to contain COVID-19. The external sector will also be affected, as global demand is stifled by COVID-19. Public consumption is set to contribute to...

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    Country Report

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    Full-Service Restaurants in Finland

    Apr 2020

    Full-service restaurants was the largest format in terms of value sales and numbers of outlets in consumer foodservice in 2019 and is likely to remain so over the forecast period. Limited-service restaurants and cafés/bars were ahead in transactions,...

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    Country Report

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    Consumer Foodservice By Location in Finland

    Apr 2020

    Although stand-alone locations remained by far the most popular in 2019, usually situated in city centres or close to city and suburban centres, outlets located in retail recorded strong growth. Shopping centres are investing in consumer foodservice ...

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    Limited-Service Restaurants in Finland

    Apr 2020

    Limited-service restaurants represent a significant proportion of total foodservice value sales in Finland and recorded stronger growth than the average in 2019. Limited-service restaurants are known to perform well in economically difficult times ...

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    Self-Service Cafeterias in Finland

    Apr 2020

    The self-service model remains more important in Finland than the share of the channel in total consumer foodservice indicates. Breakfast and lunch buffets are commonly offered in full-service outlets, while buffet dining on the Baltic Sea ferries ...

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    Consumer Foodservice in Finland

    Apr 2020

    The Finnish economy performed well towards the end of the review period, enabling consumer foodservice to outperform GDP and retailing. At the same time consumers were not only able but also willing to spend on eating out and socialising. The country...

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