Finland

Political stability and a solid ranking for economic freedom characterise Finland, although public debt levels are high. Heightened tensions with Russia and rising inflation are expected to adversely impact economic performance in the short term, but…

Spirits registered a decline in volume sales in 2021, both in on-trade and off-trade. During 2020 COVID-19 restrictions, spirits registered a boost through retail channels, as consumers treated themselves to spirits at home and retail channels also…

RTDs was the best performer in 2021, registering healthy volume growth, both in the on- and off-trade. RTDs have long been popular in Finland, with the leading brand, Hartwall Original Long Drink, launched for the 1952 Summer Olympics in Helsinki.…

Pet healthcare is by far the most dynamic category in pet products, recording double-digit annual growth in retail constant value sales throughout the review period. This was mainly driven by pet humanisation trend, with a growing number of owners…

The rate of growth in retail constant value sales (2022 prices) of dog food slowed slightly during 2022, with premiumisation remaining the dominant trend. More and more owners want the best nutrition for their dogs and are prepared to pay for it.…

Sun care products saw a strong rise in current value sales in 2021 as the COVID-19 pandemic receded. Since sales of these products result from consumers spending time in the sun, either abroad or at home, a shift back to some international travel and…

At the beginning of the pandemic, Finnish consumers stocked up on retail tissues, especially toilet paper and kitchen. Empty shelves were reported but purchasing limits were introduced and stockpiling ceased. Thus, this had limited impact on the…

Toilet care experienced a spike in overall demand in 2020 as Finns became more hygiene-conscious following the outbreak of COVID-19 and spent most of their time at home due to social distancing, remote working and public health restrictions. Panic…

Due to a combination of maturity, increasingly busy lifestyles and changing home décor and fashion preferences, the use of polishes in Finland has been falling for several years. The outbreak of COVID-19 further undermined demand in 2020, with rates…

Overall volume sales of coffee in Finland recorded a decline in the first year of the pandemic as foodservice outlets closed for several weeks during the lockdown, leading to on-trade coffee sales plummeting. Retail volume, however, saw small growth…

Juice in Finland continues to decline in 2021 due to the maturity of the category. Aside from the effects of the pandemic, demand has been impacted by the soft drink tax that was implemented at the beginning of 2020. In addition, the ever-growing…

Energy drinks in Finland will record significant growth in 2021 thanks to many years of successful launches, aggressive marketing strategies, and demand for healthier energy-boosting products. Reduced sugar variants, functional energy drinks, and…

2022 saw a return to positive growth across Finland’s travel and tourism industry as inbound and outbound travel registered particularly strong growth, while domestic tourism continued to record healthy increases in demand. After the COVID-19…

Lodging continued to register strong growth in retail value sales and the number of sites/outlets in 2022 as the category made a full recovery from the COVID-19 pandemic. While positive growth was registered in 2021, thanks largely to the surge seen…

Skin care saw strong sales during the review period, in retail volume and current value terms, but the rate has slowed since the COVID-19 pandemic started. Consumer interest in skin health has been strengthening overall, and consumers are…

In 2021, sales of colour cosmetics made a strong recovery in retail volume and current value sales as COVID-19 restrictions were reduced and eventually phased out. Demand for all types of colour cosmetics rebounded as consumers returned to wearing…

Department stores continued to suffer from an identity crisis in Finland in 2021 having lost their place in the world slightly in the face of growing cross-category competition. In addition to the bankruptcy of the Anttila chain, the channel…

Following the spike in overall sales in 2020 that resulted from the initial fallout of COVID-19, home care in Finland recorded a negative performance in volume and current value terms in 2021 as consumption patterns stabilised in line with the easing…

Organic beverages saw another year of strong growth in 2021 as the interest in organics grows across food and beverages in Finland. Organic beverages continued to see growing demand due to increasing interest in wellbeing and sustainability, with…

Tea retail volume sales will continue to see fairly stagnant growth in 2021, although it will register an improvement on the previous year. The category has been especially vulnerable to pandemic trends with minimal changes in retail sales and slower…