Finland

Up until 2018, cigarillos were taxed by weight rather than per unit. This method of taxation led to the entry of price fighter cigarillos at the end of 2016, which went on to record triple-digit retail volume growth the following year. However, there...

Tobacco recorded another year of current value growth in 2018, supported by rising unit prices linked to tax hikes in Finland. However, this had a detrimental effect on retail volume sales of traditional tobacco products including cigarettes, and ...

With rising prices for traditional tobacco products such as cigarettes and cigarillos, the increasing health consciousness of Finns and the government’s drive to reduce smoking in the country, an increasing number of consumers migrated towards ...

Cigarettes continued to be negatively affected by a number of factors in 2018. Rising unit prices due to tax hikes led to current value growth but declining retail volume sales, discouraging a higher number of consumers from purchasing these ...

Finland’s economy is growing moderately. Export growth will weaken due to lower foreign demand growth, especially for investment goods. Residential investment will remain weak. Earnings and employment growth will support private consumption, even ...

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

AFH tissue and hygiene is expected to see a positive current value performance in the forecast period. This will mainly be due to the better forecast for the country’s economy. In addition, the ageing population in Finland will continue to boost ...

Nappies/diapers/pants in Finland is facing hard times, as the birth rate is expected to remain negative. As fewer customers will mean tougher times for players, it will be vital to make even more effort to keep up with the competition by boosting ...

Retail tissue and hygiene in Finland continued to struggle with maturity in 2018, challenging manufacturers to be creative with design and innovative with new product development, whilst also investing in marketing and promotional activities. New ...

Retail adult incontinence is expected to see dynamic growth, making it the best-performing category in tissue and hygiene in Finland over the forecast period. The increase will be fuelled by the ageing population, which will bring new customers to ...

Retail tissue in Finland has the challenge of already having reached maturity, making it hard to expand sales. One way to counterbalance the stagnant volume sales is to offer more premium tissue products to increase value sales. For example, Serla ...

Sanitary protection in Finland faces the hurdle of maturity. Also, the ageing population will mean fewer customers over the forecast period. Another factor expected to negatively affect sales is the popularity of the IUS contraceptive, slowing down ...

Although there is still room for growth for wipes in Finland, and volume and value growth are expected to remain positive, development is at risk of slowing down, as the best growth is expected to have already been seen. However, as the economy is ...

The population aged 0-11 years continued to decline in 2018 with Finland’s birth rate falling to a record low. This decline is in part linked to economic insecurity following a long period economic uncertainty with consumers delaying starting a ...

As with most areas of beauty and personal care, bath and shower saw an improvement in 2018 with the category returning to growth in current value terms. This was mainly driven by improved sales within the two largest categories of body wash/shower ...

Colour cosmetics saw slightly slower growth in current value terms in 2018 with some consumers switching their attention to skin care. Nevertheless, the strong trend towards flawless skin continued to drive growth in colour cosmetics too, with BB/CC ...

Deodorants is a relatively mature category in Finland with deodorant roll-ons being the dominant format. With Finland’s economy in the early stages of recovery many consumers remained price conscious in 2018 and therefore retailers and players looked...

Depilatories is a relatively mature category and with little innovation seen the category has stagnated somewhat, with this not expected to change significantly over the forecast period. The strong growth of relative newcomer Andrea also took its ...

With Finland’s economy slowly recovering fragrances saw an improved performance in 2018 although it still recorded a slight decline in current value terms. While mass fragrances returned to growth some consumers remained price conscious which ...

Hair care is a relatively mature category and with the competitive landscape being fragmented prices continued to be put under pressure in 2018 with discounting and promotions used to drive sales. Nevertheless, most categories saw an improvement ...