Finland

Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality...

Finns did not cut back on their gum consumption during the COVID-19 pandemic in 2020, despite spending more and working from home. In fact, many consumers turned to gum as a means of increasing their oral hygiene during the health crisis, leading to ...

Pick and mix counters were temporarily closed during the COVID-19 outbreak in 2020 due to health concerns, which led to a minimal decline in retail volume sales, with impulse purchases also falling as many Finns stayed at home for longer periods ...

During the COVID-19 pandemic, especially in the spring of 2020, sweet biscuits, snack bars and fruit snacks received somewhat of a boost in consumption, in particular biscuits which could be used as bases for cakes as the baking boom took over in ...

Finns are not expected to rush to chocolate confectionery as a comfort snack in 2021, with only marginal retail volume growth anticipated over the year. Although COVID-19 infections increased early in 2021, Finns have enjoyed greater freedoms than in...

Consumption of savoury snacks received a boost during the COVID-19 pandemic in 2020. Snacking moved to homes as many families enjoyed savoury snacks during film nights during the period of home seclusion. E-commerce sales of savoury snacks, although ...

Although Finns already ranked amongst the leading consumers of ice cream, consumers turned to take-home ice cream for comfort during the 2020 COVID-19 pandemic as a family treat during the long periods of home confinement. Sales of domestic, ...

In what was an unprecedented and extraordinary year, tobacco in Finland registered a double-digit increase in volume and current value sales in 2020 and ironically benefitted from COVID-19. The main reason for the historic increase in volume sales ...

Overall, cigars, cigarillos and smoking tobacco benefitted from COVID-19, with all registering higher volume growth. As with cigarettes, the product area benefitted from the disruption to duty free as a result of the prohibition of non-essential ...

While the pandemic was unprecedented in modern times, 2020 was also an atypical year for cigarettes in Finland as COVID-19 caused disruption. The long-term trend of declining cigarette volume sales came to an end in 2020. This was mainly caused by a ...

Unlike other tobacco products, e-vapour products did not register a boost in volume sales in 2020. In fact, e-vapour products registered a double-digit decline in current value sales, reversing years of very healthy value growth. This was because ...

Over 2021-2040, single-person households are projected to increase their dominance across household types, due to a rapidly ageing population and changing perceptions of family formation. The urbanisation rate in Finland is relatively high in ...

Total beer volumes were moderately down in 2020 as on-trade sales fell by more than a third from the previous year. Off-trade sales grew healthily though as consumption switched from on-trade as well as private imports to the retail channel. In the ...

Overall volume sales of alcoholic drinks in Finland were down slightly in 2020. A sharp fall in the on-trade was counterbalanced by a pick-up in the much larger off-trade channel. Retail sales were up due to closures and restrictions in the on-trade ...

Cider was the alcoholic drinks category hardest hit by the pandemic in 2020. While on-trade closures and restrictions greatly impeded performance, total volume sales were already in persistent decline throughout the review period. This decrease has ...

RTDs recorded a modest amount of total volume growth in 2020, and this was only partly driven by the COVID-19 pandemic. Mostly, sales rose due to liberalisation in the distribution of spirit-based RTDs, which allowed the products to be available in ...

In Finland, total wine volume sales were positively affected by the COVID-19 pandemic. The category suffered greatly in the on-trade channel owing to restaurants and bars being closed for dine-in, but retail sales via the state monopoly Alko grew ...

Total volume sales of spirits grew again in 2020 driven by the effects of the COVID-19 pandemic. Spirit sales in Finland had been declining year-on-year during the review period, and the reason this reversed in 2020 was the cut in private imports. ...

Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

Finland is politically stable, with high economic freedom, and does not suffer from corruption. However, its labour market is inflexible, whilst state finances are worsening. The economy has been undermined by the Coronavirus (COVID-19) pandemic and ...