Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Income and Expenditure: Finland

    Jan 2019

    Per capita gross income is set to improve and remain one of the highest globally by 2030, as a result of Finland’s structural reforms, driving employment and wage growth. However, the country’s increasing income inequality and rising household debt ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Finland

    Jan 2019

    According to the trade association Muoti- ja urheilukauppa TMA, in 2017 around a fifth of all value sales of apparel and a 10th of that of footwear came from online sales, either through apparel or sports goods online specialists....

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    Convenience Stores in Finland

    Jan 2019

    The deregulation of opening hours at the beginning of 2016 had a negative impact on convenience stores. Together with forecourt retailers, this used to be the modern grocery retail channel which stayed open when larger outlets were closed. Due to the...

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    Country Report

    Department Stores in Finland

    Jan 2019

    Department stores is a channel which has clearly already passed its best before date. Partly due to the bankruptcy of the Anttila chain, the channel witnessed decreases in outlet numbers in most years of the review period, and at the same time a far ...

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    Country Report

    Country Report

    Direct Selling in Finland

    Jan 2019

    During most of the review period, direct selling managed to see rising sales in Finland. A reason for this was the economic problems Finland suffered. As such, direct selling benefited from people wanting to earn extra income, as finding a ...

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    Country Report

    Discounters in Finland

    Jan 2019

    Since the launch of Lidl in Finland, the chain has managed to reposition itself in an exemplary way. In the beginning, Lidl was synonymous with secretive and arrogant communications, and as such was treated with caution by entities such as trade ...

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    Electronics and Appliance Specialist Retailers in Finland

    Jan 2019

    Consumer electronics and appliances combined compete with apparel and footwear for the position of the biggest internet retailing category in Finland. On the one hand, this threatens the sales of electronics and appliance specialist retailers, and on...

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    Country Report

    Country Report

    Food and Drink Internet Retailing in Finland

    Jan 2019

    Despite recent high growth rates, food and drink internet retailing enjoys just a low single-digit value share within overall internet retailing in Finland. Even though growth is expected, the proportion of food and drink within overall online sales ...

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    Health and Beauty Specialist Retailers in Finland

    Jan 2019

    As of 2018, nicotine replacement therapy products were the exception amongst all medicines, which can be sold outside of store-based pharmacies and their online arms. Further liberalisation of sales of medicines in Finland would possibly mean ...

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    Home and Garden Specialist Retailers in Finland

    Jan 2019

    The desire for good quality, uncertainty about regulations, convenience and lack of time are encouraging more consumers to outsource more complicated home improvement tasks to professionals. This trend is boosting B2B sales, meaning that the growth ...

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    Country Report

    Homeshopping in Finland

    Jan 2019

    In the review period, homeshopping was the second worst performing retail channel in Finland, trailing only the troubled department stores channel, due to suffering from an identity crisis and a major bankruptcy. In the forecast period, homeshopping ...

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    Hypermarkets in Finland

    Jan 2019

    Since the deregulation of retailing hours, in the vast majority of cases retailers can themselves decide when their outlets open and close. In late 2016, a Prisma outlet in Kannelmäki, Helsinki, trialled 24/7 opening, which by 2018 had expanded to ...

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    Internet Retailing in Finland

    Jan 2019

    The steep increase in cross-border internet retailing has brought safety issues to the fore....

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    Country Report

    Mobile Internet Retailing in Finland

    Jan 2019

    The growth in mobile internet retailing is expected to remain higher than the overall growth of internet retailing and far higher than overall retailing. Yet, after the strong dynamism of the review period, growth rates are expected to slow down, ...

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    Country Report

    Country Report

    Retailing in Finland

    Jan 2019

    For the last 10 years, Finland has been an underperformer amongst Western European economies, going through times when moving out of the quagmire of low economic achievement seemed far away. Towards the end of the review period, Finnish economic ...

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    Country Briefing

    Country Briefing

    Natural Resources: Finland

    Jan 2019

    Agriculture only contributes in a minor way to Finland’s economy; however, forestry is a well-developed sector and leading export industry. The energy sector is dependent on fossil-fuel imports due to the lack of domestic resources. Even though ...

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    Strategy Briefing

    Strategy Briefing

    Manufacturing Industries Most Ready to Expand B2B E-Commerce

    Dec 2018

    Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...

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    Strategy Briefing

    Strategy Briefing

    Economies in 2019

    Dec 2018

    Euromonitor International predicts that the global economy will slow in 2019 with annual growth of 3.6% in real terms. We offer key insights from economy, finance and trade; cities; business dynamics; industrial; and natural resources perspectives. ...

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    Country Report

    Country Report

    Packaged Food in Finland

    Dec 2018

    Packaged food in Finland recorded its best rate of growth in retail current value sales of the entire review period in 2018. This was not surprising, as a third consecutive year of growth for the Finnish economy confirmed the country had left the ...

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    Country Profile

    Country Profile

    Finland: Country Profile

    Dec 2018

    Finland’s economy is growing steadily. Investment is rising thanks to the launch of major industrial projects (in energy, forestry and metals) and exports will see another year of strong growth. Consumer spending remains subdued and public spending ...

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