Finland

Over the review period, toilet care benefitted from the COVID-19 restrictions, with consumers staying at home and working from the household. Moving into 2020, sales reduced as consumers spent more time outside of the household, with increased time…

Due to a combination of maturity, increasingly busy lifestyles and changing home décor and fashion preferences, the use of polishes in Finland has been falling for several years. The outbreak of COVID-19 further undermined demand in 2020, with rates…

During COVID-19, Finns made more effort to maintain the cleanliness of their homes, leading to an increase in sales for surface care. Consumers in Finland typically look for quick and efficient results. While in 2022, cleaning homes continued to…

Home insecticides in Finland see seasonal demand, with sales rising in Summer – however, this is very dependent on the Nordic weather conditions every year. Finland is a long country geographically, and in 2022 there was a heightened amount of…

Air care saw retail volume sales declined in 2022, while current retail value sales grew as price points rose.

Dishwashing saw increasing demand during COVID-19 lockdowns, with consumers spending more time in the household, increasing the use of dishwashing. While some normalisation was seen in 2021, distant working and ongoing eating at home continued the…

While current retail value sales remained positive in 2022, retail volume sales declined in home care, with particularly significant declines seen from specific cleaning items such as kitchen cleaners and bathroom cleaners, as well as hand…

During the outbreak of COVID-19, staying at home decreased the need to do laundry, as consumers in Finland were less concerned about clothing rotation. While sales recovered after the lockdown period, distant working days continued to reduce sales.

Bleach is not a trendy or popular product in Finland, and reached only when needed to tackle severe stains and disinfect. In fact, Finns are well aware of the harmful impact of bleach on the environment and health. Many consider inhaling bleach to be…

During pandemic lockdowns RTD tea in Finland saw strong off-trade volume growth in 2020 and 2021, albeit at lower rates than pre-COVID-19, driven by consumers opting for bigger pack sizes and rising interest in kombucha. Finnish consumers began to…

During the pandemic off-trade volume sales in liquid concentrates saw marginally positive growth, following years of declines. Finns bought more liquid concentrates as they spent more time at home. Following a fall in 2021, growth has picked up to…

After the significant gains experienced in 2020 as many consumers looked to vitamins, especially vitamin C and D, current retail value sales is negative in 2022. Furthermore, sales of vitamin C and D are declining but vitamin A is registering…

Sports nutrition is recording robust retail value sales growth in 2022, partly due to new innovative product launches, but also as a result of increasing inflation and consequently, the price of ingredients. Sports protein products is especially…

Cigarettes suffered two markedly abnormal years in Finland in 2020 and 2021 due to the COVID-19 crisis. People spent more time at home, consumer foodservice operated under restrictions including a cap on the number of people outlets could serve and…

In 2021, cider/perry registered further volume decline. Cider is losing popularity to other alcoholic offerings such as hard seltzers and other RTDs which offer similar benefits and are seen to be much more dynamic in terms of innovation. This is a…

While there was reduced volume sales in 2020 during COVID-19 restrictions, volume sales returned to growth in 2021, with sales being higher than before the pandemic. Beer continued to be the most popular alcoholic drink and continued to benefit from…

COVID-19 had a negative impact on vending in Finland. The main reason for the sharp decline in retail current value sales suffered by this channel was that vending machines are typically located in busy places, such as public transport hubs, which…

The dynamics in retailing in 2021 were still much shaped by the COVID-19 pandemic in 2021. 2020 was an exceptional year due to the surge in spending on groceries as consumers spent more time at home and consumer foodservice establishments were closed…

In 2021, hypermarkets continued to benefit from the growing preference in Finland for larger format grocery retailers, thanks to the deregulation of shopping hours. The lifestyle changes associated with COVID-19 that endured in 2021, such as home…

During the COVID-19 pandemic, the Finnish authorities recommended that elderly citizens avoid contact with others as much as possible to prevent the transmission of the virus which is more dangerous for elderly people. This supported retail current…