Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Away-From-Home Tissue and Hygiene in Finland

    Mar 2021

    In 2020, COVID-19 boosted demand for AFH adult incontinence products, with high sales seen through hospitals and healthcare. However, the lockdown period negatively impacted the horeca industry, with lockdown reducing the operations of ...

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    Wipes in Finland

    Mar 2021

    Sales of wipes grew by 1% in 2020, with stockpiling impacting certain types of wipes as quarantining and self-isolation encouraged consumers to create a supply of essential goods. As COVID-19 increased awareness of the importance of hygiene, this ...

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    Retail Tissue in Finland

    Mar 2021

    Sales of retail tissue grew by 4% in 2020, compared to value growth of 2% in 2019. The impact COVID-19 had on sales of retail tissue was strong, with consumers stockpiling goods when the lockdown was first announced. In particular, toilet paper was ...

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    Retail Adult Incontinence in Finland

    Mar 2021

    Sales of retail adult incontinence recorded value growth of 5% in 2020, with the onset of COVID-19 in the early months of 2020 encouraging stockpiling. This was especially the case as retail adult incontinence users are often in high-risk groups and ...

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    Sanitary Protection in Finland

    Mar 2021

    In 2020, sales of sanitary protection declined by 1% in current value terms, deepening the decline recorded in 2019....

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    Nappies/Diapers/Pants in Finland

    Mar 2021

    In 2020, sales of nappies/diapers/pants recorded a value declined of 3%, aligning with the results recorded in 2019. The initial onset of COVID-19 created panic buying in Q1 of 2020, as fears over quarantining and self-isolation led to the ...

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    Tissue and Hygiene in Finland

    Mar 2021

    Due to the outbreak of COVID-19 in 2020, the government installed a lockdown period which started in March. The announcement of the lockdown led to consumers stockpiling essential goods, with many wary that the virus would lead to supply issues or ...

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    Department Stores in Finland

    Mar 2021

    Department stores continued to suffer from an identity crisis in Finland in 2020 having lost their place in the world slightly in the face of growing cross-category competition. In addition to the bankruptcy of the Anttila chain, the channel ...

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    Discounters in Finland

    Mar 2021

    During the COVID-19 pandemic consumers in Finland spent more time at home as citizens switched to working and studying from home in 2020 to prevent the spread of the COVID-19 virus. Furthermore, consumer foodservice outlets were closed around the ...

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    Variety Stores in Finland

    Mar 2021

    Variety stores was one of the big success stories of the COVID-19 pandemic in 2020. During the health crisis and in the face of economic uncertainty, consumers in Finland appreciated the low price positioning and versatile product offerings of ...

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    Direct Selling in Finland

    Mar 2021

    Direct selling has been recording heavily declining retail current value sales in the last few years of the review period as consumers in Finland have opted for more modern retailing options in recent years. Despite the declining interest in direct ...

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    Mobile E-Commerce in Finland

    Mar 2021

    Over the review period, mobile e-commerce experienced rapid growth in retail current value terms, especially at the end of the review period in 2019. This strong upwards trajectory was expected to continue in 2020, but the channel’s momentum was ...

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    Health and Beauty Specialist Retailers in Finland

    Mar 2021

    In 2020, chemists/pharmacies became a key channel in health and beauty specialist retailers as a result of the COVID-19 pandemic. This category, which is the largest in the channel in terms of retail current value sales, saw a surge in demand in ...

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    Homeshopping in Finland

    Mar 2021

    During the COVID-19 pandemic in 2020, the Finnish authorities recommended that elderly citizens avoid contact with others as much as possible to prevent COVID-19 infection which is more dangerous for elderly people. This supported retail current ...

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    Supermarkets in Finland

    Mar 2021

    Supermarkets and hypermarkets have long competed for the position of the highest selling grocery retailing channel in Finland. Despite supermarkets recording higher value growth over the review period, however, they have fallen slightly behind ...

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    Warehouse Clubs in Finland

    Mar 2021

    There were no warehouse clubs operating in Finland at the end of the review period, and there are currently no expectations of any entering the channel over the forecast period....

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    Vending in Finland

    Mar 2021

    COVID-19 had a negative impact on vending in Finland in 2020, despite the fact that most products sold in vending are food and drink, which generally speaking performed well during the COVID-19 pandemic. The main reason for the sharp decline in ...

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    Food and Drink E-Commerce in Finland

    Mar 2021

    During the COVID-19 pandemic in 2020, food and drink e-commerce was one of the biggest winners in Finnish retailing. This was due to the fact that demand for grocery products increased considerably whilst consumer foodservice outlets were closed down...

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    Traditional Grocery Retailers in Finland

    Mar 2021

    Almost three-quarters of the category’s value sales are accounted for by Alko. As a result, factors that affect the company have a crucial impact on the overall channel. With a few exceptions, Alko, the state-owned retailer has the exclusive right to...

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    Apparel and Footwear Specialist Retailers in Finland

    Mar 2021

    This channel was one of the hardest hit by the COVID-19 pandemic in 2020 for a number of reasons. Although no retail outlets were forced to close their doors to customers in 2020 in Finland, consumers were encouraged to travel and move around less in...

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