Finland

Wound care was largely unaffected by the pandemic in 2020, though it did register a slight decrease in value sales. With people going out less due to lockdowns and less outdoor activities and gyms being closed, there was less injuries as a result,…

In 2021, Finns continue to maintain COVID-19 restrictions, with most continuing to work from home and avoiding commuting. As a result, Finns continue to have more time to take care of their health and nutritional intake, affecting demand for weight…

After the significant gains experienced in 2020 as many consumers looked to vitamins, including vitamin C, to support their immune systems and protect themselves from COVID-19 and vitamin D, as there was some evidence that COVID-19 patients with…

Sports nutrition is expected to recover strongly from the slump experienced in 2020, when with gyms closed for parts of the year, value sales fell. As pandemic restrictions ease, consumers are going back to the gym and fuelled by social media…

In 2020, sleep aids registered a significant increase in value sales as the stress caused by the fear of COVID-19 led to a surge in people finding it difficult to sleep and as a result, purchased sleep aids. While COVID-19 is still a threat in 2021,…

With media and public bodies maintaining that adolescents and children were less affected and in less danger of suffering harmful effects from the COVID-19 virus, Finnish authorities attempted to avoid restrictions that would negatively affect…

COVID-19 was a boon for NRT smoking cessation aids in Finland, with the product registering double-digit value growth. COVID-19 put the spotlight on lung health and Finnish people purchased NRT smoking cessation aids in order to help them quit the…

Herbal/traditional products is one of the few consumer health products that is expected to register a fall in current value sales in 2021. This follows from very healthy value growth in 2020. In particular those products that performed strongly due…

Eye care is expected to register a strong recovery from its decline in value sales in 2020. More times spent in front of computer screens had led to dry eyes and this will drive value sales in 2021. Allergy eye care will also return to value growth,…

Digestive remedies are expected to return to healthy current value growth in 2021, after a slump in 2020, due to COVID-19 restrictions. As society opens up, digestive remedies return to normal growth patterns. Diarrhoeal remedies, in particular, is…

After the significant windfall gains experienced in 2020 – caused by very high media exposure, including that diet and lifestyle habits significantly affects the human immune system’s ability to fight off the virus and a nutritious diet and minimises…

Dermatologicals was largely unaffected by COVID-19, though it did register a slight decline in current value in 2020. One product that was particularly affected by COVID-19 was antiparasitics/lice (head and body) treatments. With schools and child…

Cough, cold and allergy (hay fever) remedies is expected to register negative current value growth for the second year running, though the decline will not be as significant as in 2020, when it was in the double-digit figures. COVID-19 and its…

Overall, in 2021, value growth is expected to be on a par with 2020, with a small increase in current value sales. Consumer health was not hugely affected by COVID-19, though there were products that benefitted quite significantly and certain other…

Sales of OTC analgesics is expected to recover slightly in 2021, with a small percentage growth in current value. While Finland remains one of the countries least affected by COVID-19, it has experienced a surge of infections in 2021. However,…

Gross income in Finland is expected to grow at a steady pace over 2021-2040, despite some short-term turbulences caused by the COVID-19 pandemic. The senior and middle-aged population will enjoy both the largest and the fastest rising incomes,…

As Finns ate and snacked more at home in 2020, this helped to boost the sales of yoghurt and sour milk products. While some normalisation is expected to be seen in 2021, eating at home will continue to be above pre-pandemic levels, moderating the…

Other dairy largely benefited from the COVID-19 pandemic 2020 as Finns ate and cooked at home more than ever before. While some normalisation in consumption patterns is set to take place in 2021, the level of cooking at home will still likely be…

Drinking milk products in Finland received a boost in retail sales in 2020 as consumers cooked and ate at home during the COVID-19 pandemic. While some normalisation is expected to take place in 2021, cooking and eating at home is expected to stay…

The fallout from COVID-19 continues impacting the performance of cheese in 2021. As restrictions are still in place to some extent, Finns continue to be forced to spend more time at home, which also means more cooking and baking at home, which should…