Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Alcoholic Drinks in Finland

    Sep 2020

    On 16 March 2020, government-run facilities closed in Finland, and large gatherings were banned. Finns were advised to work from home, followed by the closure of bars, restaurants and clubs on 4 April. In addition, all outdoor festivals and events ...

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    Wine in Finland

    Sep 2020

    Total volume sales of wine continued to face a decline in 2019. While the landscape faced maturity, opportunities still existed as Finns increasingly consume wine with food and are becoming more interested in high quality and different tastes. ...

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    Beer in Finland

    Sep 2020

    Total beer volume sales continued to drop in Finland in 2019, and the landscape faced maturity. Sales were impacted by the recent passing of a law that permitted drinks above ABV level of 5.5% to be sold outside of the outlet Alko. This means that ...

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    Cider/Perry in Finland

    Sep 2020

    Cider struggled with maturity in 2019, facing heavy competition from other alcoholic drinks such as beer, RTDs and wine. To counteract decline, players took to promoting cider as a drink to pair with food. As a result, Sinebrychoff’s new addition to ...

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    Spirits in Finland

    Sep 2020

    Consumption of spirits continued to decline in 2019, as the ongoing health trends saw many Finns move towards lighter alcoholic drinks. Moreover, spirits face heavy competition from other alcoholic drinks, especially RTDs, wine and beer. The tendency...

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    Mobility in Finland

    Sep 2020

    The changing mobility landscape has a direct impact on consumer commuting, shopping and work patterns. Insights on the passenger car market, mass-transit, shared mobility and autonomous vehicles can help businesses examine how changing mobility ...

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    Country Profile

    Finland: Country Profile

    Aug 2020

    Finland’s economy will contract significantly in 2020. Domestic demand has been held back by the measures in place to contain the Coronavirus (COVID-19). The external sector has also be affected, as global demand has been stifled by COVID-19. Now ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

    Jul 2020

    With rising prices for traditional tobacco products such as cigarettes and cigarillos, high levels of consumer health consciousness and the government’s drive to reduce smoking in Finland, an increasing number of consumers shifted towards e-vapour ...

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    Tobacco in Finland

    Jul 2020

    There has been no forced closure of retail outlets in 2020 in the attempt to contain the spread of Coronavirus (COVID-19), though until June restaurants and cafes were permitted to offer only delivery and takeaway services, and libraries, theatres ...

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    Cigars, Cigarillos and Smoking Tobacco in Finland

    Jul 2020

    Until 2018, cigarillos were taxed by weight rather than per unit, which led to the entry of price fighter cigarillos in Finland at the end of 2016. Price fighter brands went on to record triple-digit retail volume growth in 2017. However, the ...

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    Cigarettes in Finland

    Jul 2020

    Cigarettes continued to suffer from the negative impact of several factors in 2019, with demand declining and volume sales seeing faster negative growth than during the previous two years. Rising unit prices due to tax hikes boosted current value ...

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    Sun Care in Finland

    Jul 2020

    Finland witnessed record-breaking weather in 2018, with temperatures soaring during the summer months. This helped drive demand for sun care which had performed weakly during the review period. With regular media articles about the harmful effects of...

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    Colour Cosmetics in Finland

    Jul 2020

    Although colour cosmetics returned to marginal current value growth in 2019 after the steep declines of 2018, fashion trends dictated a more natural and healthier look, which requires less make-up. Women tended to focus on using skin care products in...

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    Bath and Shower in Finland

    Jul 2020

    Bath and shower is a mature category in Finland, with limited growth opportunities. Despite this, the performance of bar soap was a minor highlight in 2019. Bar soap has largely been replaced by liquid soap in Finland as consumers value its ...

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    Premium Beauty and Personal Care in Finland

    Jul 2020

    After marginal current value growth in 2017 and 2018, premium beauty and personal care witnessed declining sales in 2019. Finns are generally becoming more rational in their spending, looking to save money wherever possible due to the uncertain ...

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    Hair Care in Finland

    Jul 2020

    The “curly girl” look was the strongest trend within hair fashion in 2019. The look entails creating a natural curly look and avoids the use of strong shampoos, heat and fragrances, as well as sulphates and alcohol. “Curly girl” boosted the entire ...

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    Deodorants in Finland

    Jul 2020

    Deodorants was a mature category in Finland, with little room for growth. Companies therefore need to work hard and be innovative in order to differentiate their products. In 2019, players tried to stand out by offering hydrating features in their ...

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    Fragrances in Finland

    Jul 2020

    With Finland’s economy slowly recovering, fragrances witnessed an improved performance in 2019, while still recording a slight decline in current value terms. Consumers spend relatively little on fragrances in Finland, with low per-capita usage. ...

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    Men's Grooming in Finland

    Jul 2020

    Attitudes towards men’s grooming continued to soften in Finland in 2019 with views around masculinity changing. Men are demonstrating growing interest in products which can help maintain or improve their appearance and are expanding their purchases ...

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    Baby and Child-Specific Products in Finland

    Jul 2020

    Finland’s birth rate continued to decline in 2018 and reached a record low since 1968 of 1.49 children per women, the lowest in the Nordic countries and below the European average. The birth rate declined still further in 2019. The trend is in part ...

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