Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Business Dynamics: Finland

    Dec 2020

    Finland remains among the best places to do business in Western Europe, owing to the exceptional ease of starting a business or resolving insolvency, as well as relatively low total and profit tax rates by Scandinavian standards. Despite rigid labour...

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    Bottled Water in Finland

    Dec 2020

    Bottled water sales is one of the few areas within soft drinks that is set to benefit from COVID-19 in terms of off-trade volume sales, although on-trade volume sales are expected to plummet, as with other categories. Bottled water sales have seen ...

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    Sports Drinks in Finland

    Dec 2020

    The impact of COVID-19 on sports drinks during lockdown was mitigated to some extent by key launches taking place in 2020, such as Coca-Cola Finland’s low calorie Powerade Zero. This was the first high-volume launch in the category, although smaller ...

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    Juice in Finland

    Dec 2020

    On-trade sales of juice have been very badly affected by the COVID-19 pandemic, as many of the foodservice outlets that normally sell juice closed during lockdown and have operated at limited capacity, if at all, since then. Overall off-trade volume ...

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    Energy Drinks in Finland

    Dec 2020

    Energy drinks is another area within soft drinks that is expected to thrive in 2020 in off-trade volume and current value terms, despite the effects of the COVID-19 pandemic. This is in part thanks to an abundance of innovative launches and a ...

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    RTD Coffee in Finland

    Dec 2020

    The COVID-19 pandemic is set to stymie on-trade volume and current value growth in RTD coffee in 2020, as foodservice outlets in Finland closed in spring and opened only sporadically or with limited capacity thereafter. To a lesser extent, off-trade ...

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    RTD Tea in Finland

    Dec 2020

    Despite the COVID-19 pandemic, off-trade sales of RTD tea are expected to be moderately positive in volume terms in 2020. On-trade sales, on the other hand, were strongly impacted by lockdown in the spring, which also completely wiped out consumer ...

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    Soft Drinks in Finland

    Dec 2020

    Overall, off-trade sales of soft drinks are expected to be moderately negatively impacted by the COVID-19 pandemic in 2020, but on-trade sales are set to record drastic decline due to the lockdown in spring and ongoing restrictions thereafter. Some ...

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    Carbonates in Finland

    Dec 2020

    Off-trade volume sales of carbonates are expected to see moderate decline in 2020, but on-trade sales are set to plummet, as cafés, bars and restaurants closed during lockdown and have operated at limited capacity since, or even shut down ...

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    Concentrates in Finland

    Dec 2020

    New product developments in concentrates are focused on reducing sugar in response to ongoing and increasing consumer concerns about high sugar content in these and other soft drinks products. These fears have only deepened in 2020, as more consumers...

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    Hot Drinks in Finland

    Dec 2020

    All categories of hot drinks, especially other hot drinks, saw an increase in retail demand in the early half of 2020, as consumers stockpiled goods such as coffee and tea during the COVID-19 pandemic. These products benefitted not only from ...

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    Tea in Finland

    Dec 2020

    Total tea volume sales are expected to drop considerably in 2020, driven primarily by the closure of foodservice outlets and a resulting dramatic decline in on-trade sales during lockdown in the spring. Retail volume sales, however, are expected to ...

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    Other Hot Drinks in Finland

    Dec 2020

    Other hot drinks includes chocolate-based hot drinks, which is usually quite stagnant category. However, sales of chocolate-based hot drinks saw an unusual peak in 2020, driven by the cooking and baking boom that took place during lockdown. As a ...

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    Coffee in Finland

    Dec 2020

    Overall volume sales of coffee in Finland are expected to record some decline in 2020 as foodservice outlets closed for several weeks during lockdown and on-trade coffee sales plummeted. Off-trade volumes, however, are set to record positive growth ...

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    Packaged Food in Finland

    Dec 2020

    Packaged food sales in Finland in 2020 are set to be heavily impacted by COVID-19. The government’s response to the virus has been the most important factor driving or depressing sales. Workers were advised to work from home as much as possible and ...

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    Sweet Spreads in Finland

    Dec 2020

    Cooking and baking at home during lockdown is set to help to boost retail sales of sweet spreads in current value terms in 2020, but foodservice establishments were forced to close their doors as Finns worked and studied from home. Jams and preserves...

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    Sauces, Dressings and Condiments in Finland

    Dec 2020

    Foodservice establishments and schools closed in the early half of the year, and many more Finns began working and studying from home. More cooking and eating at home is set to positively impact sales of ingredients associated with home cooking, such...

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    Edible Oils in Finland

    Dec 2020

    In the spring, the impact of the COVID-19 pandemic increased home baking and cooking in Finland, while foodservice sales plummeted as hotels, restaurants and bars closed. Retail outlets ran out of stocks of both fresh and dry yeast as consumers ...

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    Soup in Finland

    Dec 2020

    Finns are generally soup lovers. Thursdays are known as ‘pea soup days’, and spinach soups remain highly popular too, with both these types of soups usually bought in shops instead of made at home. As a result of the lockdown imposed by the local ...

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    Ready Meals in Finland

    Dec 2020

    According to a survey carried out by packaged food manufacturers Atria and Saarioinen, Finns have an increasingly more positive attitude towards ready meals, with almost half of consumers now believed to be eating ready meals every week. During the ...

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