Finland

In early 2018, alcohol legislation in Finland was liberalised, including factors beneficial to consumer foodservice (longer serving hours without a special permission and the legalisation of happy hours) and those balancing alcohol sales in retailing...

In 2018, retail remained by far the most popular location for consumer foodservice in non-standalone locations in Finland, accounting for almost as much in terms of value sales as the other non-standalone locations combined. According to the Finnish ...

Full-service restaurants is the biggest consumer foodservice channel in Finland in both outlet and value terms. The channel has benefited from Finns’ increased interest in experimenting with what they eat and where, a better culinary scene especially...

The end of the review period saw increased interest in burgers, with a focus on quality. Premium burger-focused concepts include domestic mini chains, Friends & Brgrs, Naughty Brgr, and Social Burgerjoint, and a number of independent outlets. The ...

In Finland, 2018 turned out to be yet another good year for consumer foodservice, continuing several years of growth outpacing GDP and other indicators. A key factor behind the positive growth of consumer foodservice is the economy. Its performance ...

Concern about food waste received much attention in Finland during the review period. In self-service cafeterias, the challenge to reduce the amount of food thrown away is pronounced. Many customers paying a fixed price overestimate their capacity to...

May-August 2018 was the warmest May-August period ever measured in Finland. The two previous summers were characterised by weather which many Finns would find disappointing, leading to a decrease in ice cream sales, while the exceptional 2018 summer ...

Reduced sugar carbonates continued to dominate sales in BFY beverages. The category registered positive growth in 2018 – thanks to increased volume sales through multipack offerings that became increasingly common from 2017. However, it is hard to ...

Better for you packaged food performed well in 2018 and has further growth potential. As Finns are motivated to improve their diets and the health and wellness trend is booming, manufacturers are expected to put great efforts into offering food which...

Fortified/functional beverages witnesses a comparatively high number of entries and exits – success is not guaranteed. This was clearly shown in the case of Hartwall’s Hartwall Jaffa Plus, which entered in 2016, but was later discontinued in 2017 – ...

Fortified/functional packaged food faced maturity and struggled to generate better sales while facing heavy competition from other trendy health and wellness packaged food products in Finland. While Finns appreciate the added functionality, helping ...

New products continued to enter the category and were received with acceptance. Not only were most dairy launches free from lactose, the free from gluten selection continued to grow too, catering not only for coeliac patients but also for the free ...

NH bottled water registered a strong performance over the review period, and this trend is expected to continue. The best growth area within NH bottled water in 2018 was NH flavoured bottled water. NH bottled water sales were still somewhat below the...

Naturally healthy packaged food sales benefitted from active new product development, increasing selections and consumers paying greater attention to what they ate. Players will benefit from offering food naturally rich in nutrients, vitamins, high ...

Organic coffee was the biggest category and accounted for almost two thirds of retail value sales in 2018. Regardless of the good selection of products already available, organic coffee is still expected to grow healthily over the forecast period. ...

Growing consumer interest together with increasing selections helped to drive sales in the category. Furthermore, better economic conditions allowed consumers to spend more freely, and as organic is viewed as tastier and with higher nutritional and ...

Health and wellness beverages current retail value sales grew positively over the review period, but there were big differences between the categories. Organic beverages was the most dynamic area, and positive developments were present in both soft ...

Consumers became increasingly aware of melatonin during the review period. Higher-dose products (up to 2mg) have become more popular and their wide availability in grocery retailing has boosted sales. Higher-dose products have been launched by all ...

Finland’s economy is growing steadily. Investment is rising thanks to the launch of major industrial projects (in energy, forestry and metals) and exports will see another year of strong growth. Consumer spending remains subdued and public spending ...

There were no notable sales of Asian speciality drinks in Finland in the review period, and this situation is unlikely to change in the forecast period. ...