Finland

Thanks to the high level of transparency, exceptional ease of starting a business and relatively low total and profit tax rates by Scandinavian standards, Finland remains among the global leaders in terms of economic freedom. The country benefits…

Several factors are contributing to the decline in off-trade volumes of sports drinks in Finland in 2021. Firstly, the continuing COVID-19-related restrictions imposed on gyms and sports centres resulted in fewer people taking part in sports and…

In 2021, soft drinks in Finland will record another strong performance in off-trade due to COVID-19 and the subsequent restrictions encouraging consumers to continue spending more time at home. Despite consumers beginning to resume their pre-pandemic…

RTD tea in Finland will continue to see off-trade volume growth in 2021 due to consumers opting for bigger pack sizes during the lockdown and the increasing interest in kombucha. The latter started a few years ago due to the population’s fascination…

The hot summer weather together with visible marketing campaigns allowed RTD coffee to continue off-trade volume growth in 2021. This is despite the negative effects of COVID-19 in reducing demand for on-the-go soft drinks, a situation in which RTD…

Juice in Finland continues to decline in 2021 due to the maturity of the category. Aside from the effects of the pandemic, demand has been impacted by the soft drink tax that was implemented at the beginning of 2020. In addition, the ever-growing…

Energy drinks in Finland will record significant growth in 2021 thanks to many years of successful launches, aggressive marketing strategies, and demand for healthier energy-boosting products. Reduced sugar variants, functional energy drinks, and…

In terms of new product developments, manufacturers in concentrates are focused on reducing the sugar content in response to ongoing consumer concerns. These fears have only increased since the onset of the pandemic, as more consumers come to…

Following a rise in off-trade volume sales in the first year of the pandemic as consumers spent more time at home and boosted the number of carbonates they consumed, they category will see another year of growth in 2021. This is thanks to the…

Bottled water is one of the few categories within soft drinks that is set to notably benefit from COVID-19 in the off-trade. Bottled water sales have seen healthy growth rates since 2018, when manufacturers started offering a wide variety of…

Sales in sweet spreads are bouncing back in 2021, after seeing mixed impacts from the event of COVID-19 in 2020, ultimately pushing the category down into negative figures. Whilst 2020 was a year of home-cooking, different sub-categories experienced…

Sales of soup were boosted in 2020, due to the impacts of the pandemic resulting in consumers being at home more often and seeking quick and easy meal solutions. Soup is also a very popular meal in Finland, with Thursdays being traditionally known as…

Sauces, dressings and condiments benefitted from the event of COVID-19 in 2020, as Finnish consumers were cooking at home more often. As the impacts from the pandemic lessen in 2021, retail sales are slowing down; however, over the longer-term, it is…

Ready meals is seeing lower sales in 2021 than compared to 2020, although performance has been variable over the review period overall. The selection of ready meals is large in Finland, with consumers favouring traditional dishes such as casseroles…

Edible oils experienced a boost in sales in 2020, due to the pandemic-related foodservice closures and lockdowns resulting in consumers cooking and baking at home more often. For example, according to Bunge Finland, the sales of domestic Keiju…

Cooking ingredients and meals were given a boost in 2020, as the pandemic-related lockdowns and foodservice closures resulted in consumers cooking and baking at home more often. This, in turn, benefitted several sub-categories. However, whilst the…

The Coronavirus (COVID-19) has resulted in a significant speeding up in the move away from cash, as consumers and retailers tried to avoid handling it, particularly in the early days of the pandemic. This has therefore been providing strong impetus…

Sustainability is high on the agenda among Nordic consumers which has led to local businesses investing resources into acting in a sustainable fashion. Collaboration, innovation and resource consciousness among businesses are some tools that have…

The briefing examines how forestry, wood and paper industry performs globally and in the largest countries in terms of forestry, wood and paper output. The report also provides data for production, market size, imports, exports, industry’s costs,…

Wound care was largely unaffected by the pandemic in 2020, though it did register a slight decrease in value sales. With people going out less due to lockdowns and less outdoor activities and gyms being closed, there was less injuries as a result,…