Finland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Finland.

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    Car Rental (Destination) in Finland

    Sep 2019

    The number of cars being rented for travel purposes continued to record steady but undynamic growth in 2019 in Finland. However, the attitude to car ownership in the country is changing, especially amongst millennials, with younger Finns more likely ...

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    Country Report

    Country Report

    Airlines in Finland

    Sep 2019

    Finnair retained its dominance of airlines in 2019, although its lost some value share to smaller low cost carriers that continued to record strong performances. The national airline continues to introduce new destinations within Europe, Asia and ...

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    Country Report

    Country Report

    Lodging in Finland

    Sep 2019

    The most dominant type of lodging in current value terms, hotels, continued to record a steady but undynamic performance in 2019. Its competitive landscape became ever more consolidated following the purchase of Restel’s hotels by Scandic Hotels ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Finland

    Sep 2019

    Travel intermediaries, particularly online travel intermediaries which dominated overall value sales in 2019, continued to appeal to many Finns due to the convenience they offer in terms of package deals and high brand recognition, instilling a sense...

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    Country Report

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    Travel in Finland

    Sep 2019

    A number of factors are influencing Finns’ decisions on whether to travel abroad for a holiday or take a “staycation” in their home country. The number of domestic leisure trips recorded an improved performance in 2019, with some Finns becoming ...

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    Country Report

    Tourism Flows in Finland

    Sep 2019

    While the number of inbound arrivals to Finland continued to record positive growth in 2019, the rate of the growth continued to slow compared with previous years. While source markets closest to Finland continued to lead the number of arrivals, ...

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    Beer in Finland

    Jul 2019

    Total beer volume sales continued to drop in Finland in 2018 as the recent passing of laws liberalising the sale of alcohol saw the ABV level of drinks permitted to be sold outside of the outlets the state alcohol retailing monopoly Alko was raised ...

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    Cider/Perry in Finland

    Jul 2019

    Cider remained defenceless against the success of RTDs in 2018 while also facing heavy competition from beer and wine. As a result, sales figures were disappointing and the category suffered a slump. In an effort to fight back, category players are ...

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    Alcoholic Drinks in Finland

    Jul 2019

    Alcoholic drinks in Finland faced minor declines in sales during 2018. This was a continuation of the drops already seen earlier the review period. However, sales declines slowed down to become stagnant and one of the biggest reasons behind this was ...

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    Spirits in Finland

    Jul 2019

    Total volume sales of spirits continued to decline in 2018, as was the case throughout the review period. These sales drop can be seen as inevitable as Finns continue to move towards lighter alcoholic drinks. Moreover, spirits faces heavy competition...

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    Wine in Finland

    Jul 2019

    Total volume sales of wine faced declines in 2018. One interesting development in the category was the slowdown seen in sales of sparkling wine, which can be seen as inevitable considering that sales in the category during the previous year were ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Western Europe

    Jul 2019

    Western Europe continues to evolve digitally, and consumers are increasingly embracing digital services. The digital evolution is being spurred by investment in infrastructure from governments and key operators, leading to enhancements in broadband ...

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    Cigars, Cigarillos and Smoking Tobacco in Finland

    Jul 2019

    Up until 2018, cigarillos were taxed by weight rather than per unit. This method of taxation led to the entry of price fighter cigarillos at the end of 2016, which went on to record triple-digit retail volume growth the following year. However, there...

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    Tobacco in Finland

    Jul 2019

    Tobacco recorded another year of current value growth in 2018, supported by rising unit prices linked to tax hikes in Finland. However, this had a detrimental effect on retail volume sales of traditional tobacco products including cigarettes, and ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Finland

    Jul 2019

    With rising prices for traditional tobacco products such as cigarettes and cigarillos, the increasing health consciousness of Finns and the government’s drive to reduce smoking in the country, an increasing number of consumers migrated towards ...

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    Cigarettes in Finland

    Jul 2019

    Cigarettes continued to be negatively affected by a number of factors in 2018. Rising unit prices due to tax hikes led to current value growth but declining retail volume sales, discouraging a higher number of consumers from purchasing these ...

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    Country Profile

    Country Profile

    Finland: Country Profile

    Jun 2019

    Finland’s economy is growing moderately. Export growth will weaken due to lower foreign demand growth, especially for investment goods. Residential investment will remain weak. Earnings and employment growth will support private consumption, even ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2019

    Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Finland

    Jun 2019

    AFH tissue and hygiene is expected to see a positive current value performance in the forecast period. This will mainly be due to the better forecast for the country’s economy. In addition, the ageing population in Finland will continue to boost ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Finland

    Jun 2019

    Nappies/diapers/pants in Finland is facing hard times, as the birth rate is expected to remain negative. As fewer customers will mean tougher times for players, it will be vital to make even more effort to keep up with the competition by boosting ...

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