Finland

In 2018, Finland’s business environment remained among the most attractive in the world, partly thanks to low corruption, an increasing higher education attainment level, and a well-developed information, communications and technology (ICT) sector. ...

Finland has enjoyed a number of success stories that have made its households stand out in numerous indicators. A strong education system, a focus on becoming carbon neutral, and an experiment with a basic income system are factors that will shape ...

Coffee dominates overall hot drinks in Finland, with high per capita coffee consumption in the country. Therefore, although the category is fairly mature, retail volume sales of coffee continued to record strong growth, driven by declining unit ...

Hot drinks continued to record a solid performance in retail volume terms, and an impressive performance in foodservice, driven by the demand for coffee, the most popular type of hot drink in Finland, and supported by a positive economy and ...

Unlike coffee, there is no strong tradition of drinking tea in Finland, with retail volume share within overall hot drinks remaining marginal in 2019. The category continued to be dominated by black tea, and tea bags in particular, which continued to...

Other hot drinks in Finland continued to be comprised of chocolate-based flavoured powder drinks in 2019. Although the category held higher retail volume share compared to tea, demand continued to decline, despite its accessible price within overall ...

Packaged food in Finland recorded a steady rate of value growth in 2019, only marginally below growth of 2018, with sales continuing to increase year-on-year. These outcomes are the result of economic growth. The country has left the recession behind...

Baked goods faces maturity in Finland and manufacturers need to find ways to boost value sales, potentially offering innovative and healthy options. Lead player Fazer Leipomot Oy has been successful in launching options with added-value. For example,...

Breakfast cereals struggle with maturity in Finland, especially hot cereals, muesli and granola, which are viewed by Finns as healthy breakfast choices. Many manufacturers, such as domestic player Fazer Leipomot Oy, promote cereal as a healthy choice...

In Finland, processed fruit and vegetables is struggling with maturity and is predicted to only experience modest growth over the forecast period. However, healthier diets and the benefits of increasing consumption of fruit and vegetables is a ...

Despite recent innovations in meat substitutes and its growing sales, it is yet to have an impact on per capita meat consumption in Finland and growth is expected to remain solidly positive. Nonetheless, preferences are changing, especially a ...

Rice, pasta and noodles are basic staples in Finland and are set to experience consistent demand over the forecast period. However, sales struggle with maturity and increasing value sales has become a challenge for players. To improve performance, ...

In 2019, edible oils had a slight increase in value sales and only a marginal increase in volume sales. Edible oils is very mature in Finland, with players facing the challenge of stagnating sales across the forecast period. To boost value sales, ...

Finns are purchasing ready meals more than ever, embracing it as part of their eating habits. Chilled ready meals is particularly popular due to its convenience. While Finns appreciate homemade food and cook at the weekends, they increasingly rely on...

Finns who are conscious of health and wellness are increasingly offered all-natural and free-from sauces, dressings and condiments. In 2018, Saarioinen launched Vegemajoneesi Paprika (paprika vegan mayonnaise), an egg-less product to cater to the ...

As Finns are already keen consumers of soup, with Thursdays in Finland being known as pea soup day and spinach soup also being highly popular, soup struggles to generate higher volume sales and faces maturity. This is exacerbated by the fact that new...

Maturity is the main challenge for sweet spreads over the forecast period. To fight maturity, manufacturers should update their offerings, be more active in new product development and offer consumers jams and preserves with higher fruit and berry ...

Finland’s economy is growing moderately. Export growth will weaken due to lower foreign demand growth, especially for investment goods. Residential investment will remain weak. Earnings and employment growth will support private consumption, even ...

Despite active product innovation amongst category players, current value sales of analgesics continued to stagnate, negatively impacted by the ongoing declining demand for the largest category of adult analgesics in 2019. Finnish consumers are ...

Despite active product launches by players towards the end of the review period, cough, cold and allergy (hay fever) remedies recorded positive but marginally lower current value growth in 2019 compared to the previous year. Finns are encouraged to ...