Cider/Perry

Cider/perry became and innovative and dynamic market place with the distribution alliance between Cerveceria y Maltería Quilmes SA and Bodegas Cuvillier at beginning of 2021, which notably increased the penetration of ciders at a national level. With…

Demographics show that younger generations in Italy are most likely to want to consume cider/perry. However, 18-45-year-olds account for the majority of consumers of these alcoholic drinks, which suggests that some middle-aged consumers also like…

Cider/perry’s off-trade growth continued to be supported by attracting new consumers in 2021, with these beverages increasingly seen as an alternative to beer, particularly during the summer season. However, despite a solid performance, the category…

Cider is still a small product area, with similar volumes sold through both off- and on-trade channels but has been gradually gaining traction over the review period. In 2021, the cider category made dynamic progress due to growing appeal among the…

The cider/perry category in Spain experienced a rebound in total volume and current value sales in 2021. This was largely due to the significant recovery of sales in the on-trade, as restrictions lifted, and customers returned to bars and…

Cider in Slovakia is suppressed by more prominent categories, such as flavoured and non-alcoholic beers and RTDs which has detracted from cider’s appeal. There is also competition from 100% apple juice, particularly those made from natural…

Like most areas of alcoholic drinks, cider/perry recorded heavy losses in 2020 and the category only saw a modest recovery in 2021. Sales through the on-trade were impacted by movement restrictions and the forced closure of outlets, as well as…

It is important to understand consumer behaviour at times of high inflation, especially in Brazil. Inflation is not a new trend in Brazil, and the memory of high inflation during the 1990s remains, and consumers understand what is happening. However,…

Following a double-digit decline in 2020, cider/perry showed a modest recovery in volume sales terms in 2021 as the easing of the COVID-19 pandemic encouraged higher levels of socialising and bolstered confidence and spending power among…

Cider/perry registered a small decline in total volume terms in 2021. The category was hard hit by the pandemic during 2020 with on-trade sales being cut almost in half as consumers remained at home. Although on-trade sales saw a partial recovery in…

Cider/perry is not popular in Turkey, as there is no local tradition of consumption, and so it remained the smallest alcoholic drinks category at the end of the review period. Despite the low base, the category saw positive growth in 2021 driven by…

On-trade volume sales of cider/perry continued to be adversely impacted by rising cases of COVID-19 in Singapore and subsequent limitations on operations in 2021. Efforts by the government to control the spread of the virus include restrictions on…

Cider/perry suffered far less impact from the on-trade restrictions in 2021 as it is less dependent on this channel compared to beer and spirits. Nevertheless, total volume sales reported a strong rise in 2021 as the on-trade recovered and demand…

Cider/perry total volume sales continued to decline in 2021, with falling sales seen both on-trade and off-trade. The decline had been seen throughout the review period. The category has failed to strike a chord with the Polish population, despite…

Cider/perry was hit hard by closures of on-trade channels and a very weak tourist season in the previous year, due to impacts from the COVID-19 pandemic. These negative factors were particularly significant for cider/perry, as on-trade channels and…

Demand for cider/perry remains quite limited in Romania, but it had been growing rapidly in the review period prior to the onset of the pandemic due to widening distribution and increased consumer awareness. During 2020, on-trade volume sales plunged…

As a drink that many consumers drink as a substitute for beer and other alcoholic drinks in on-trade establishments, the continued lockdown restrictions in 2021 had a very strong impact on the category. Growing preference for RTD offerings has also…

The third wave of COVID-19 was the most severe that Thailand faced, with tens of thousands of new COVID-19 cases every day. During this time, government measures to protect the health of the population included the closure of bars and restaurants,…

Demand for cider/perry remains very limited in Nigeria, as it not a product that most local consumers are familiar with. Indeed, cider/perry only became widely available in Nigeria around a decade ago. It is much less popular than spirits-based RTDs,…

Cider/perry recorded modest growth in 2021, growing from a low base, with sales through the off-trade shifting back to the on-trade as the economy gradually reopened in Canada. Despite new waves of COVID-19 during the year, federal and provincial and…