Cider/Perry

Cider/perry became and innovative and dynamic market place with the distribution alliance between Cerveceria y Maltería Quilmes SA and Bodegas Cuvillier at beginning of 2021, which notably increased the penetration of ciders at a national level. With…

Demographics show that younger generations in Italy are most likely to want to consume cider/perry. However, 18-45-year-olds account for the majority of consumers of these alcoholic drinks, which suggests that some middle-aged consumers also like…

Cider/perry continued to see growth in total volume terms in 2021, continuing a pattern that started prior to the COVID-19 pandemic. Consumers are showing a growing interest in the category, since it is relatively light and low in strength and is…

Cider/perry has a narrow appeal in Uruguay, and demand remains low in comparison to neighbouring Brazil and Argentina. This product type is mainly consumed as a more affordable alternative to champagne and other sparkling wine at celebratory social…

On-trade challenges led to the second year of overall decline in volume sales of cider. Cider has suffered as a result of its on-trade focus and limited innovation in the category over the last few years, as well as disruption from the pandemic.…

Volume sales of cider/perry were negligible in Guatemala in 2021 and this is unlikely to change over the forecast period.

Cider/perry held only a negligible presence in India in 2021. Given the country’s hot climate and interest in sparkling drinks it would suggest there is a potential market for these products, although currently cider/perry is only being produced on a…

Off-trade volume sales of cider/perry continued to exhibit double-digit growth during 2021. Demand was boosted by the fact that COVID-19 restrictions continued to restrict the cross-border trade with neighbouring Sweden. On the other hand,…

Latvia had an unusually warm summer during 2021 and this, combined with the relaxation of social distancing regulations imposed in response to the COVID-19 pandemic supported positive growth in volume sales of cider/perry during the year. Both…

Cider/perry was not present in Morocco at the end of the review period, no is data available to suggest the category’s entry over the forecast period.

There are no sales of cider/perry products in Tunisia, with the situation not expected to change over the forecast period.

The on-trade closures during the first half of 2021 did not deter cider lovers, who continued to enthusiastically purchase cider off-trade. Sweet, fruity, low alcoholic drinks like cider continued to appeal, especially to younger consumers and women,…

Cider/perry is associated with social events and small gatherings with friends and family, as well as key celebrations in France, particularly Epiphany and Candlemas. With these celebrations taking place on 6 January and 2 February, respectively,…

Still a niche category in Chilean alcoholic drinks with limited penetration, cider/perry expanded in sales terms in 2021, recording a positive growth performance for the year. With alcoholic drinks witnessing an overall rise in demand for spirits…

Cider/perry’s off-trade growth continued to be supported by attracting new consumers in 2021, with these beverages increasingly seen as an alternative to beer, particularly during the summer season. However, despite a solid performance, the category…

Cider is still a small product area, with similar volumes sold through both off- and on-trade channels but has been gradually gaining traction over the review period. In 2021, the cider category made dynamic progress due to growing appeal among the…

The cider/perry category in Spain experienced a rebound in total volume and current value sales in 2021. This was largely due to the significant recovery of sales in the on-trade, as restrictions lifted, and customers returned to bars and…

Cider in Slovakia is suppressed by more prominent categories, such as flavoured and non-alcoholic beers and RTDs which has detracted from cider’s appeal. There is also competition from 100% apple juice, particularly those made from natural…

Like most areas of alcoholic drinks, cider/perry recorded heavy losses in 2020 and the category only saw a modest recovery in 2021. Sales through the on-trade were impacted by movement restrictions and the forced closure of outlets, as well as…

It is important to understand consumer behaviour at times of high inflation, especially in Brazil. Inflation is not a new trend in Brazil, and the memory of high inflation during the 1990s remains, and consumers understand what is happening. However,…