Cider/Perry

With Euromonitor’s latest annual research now out, the global alcoholic drinks landscape points to heady heights. But could there be froth foaming behind the strongest volume growth figures in half a decade? Which are the categories spearheading the ...

Ranked third in beer globally, Carlsberg operates in three core regions - Eastern Europe, Asia Pacific and Western Europe. Expansion in the emerging markets of Asia Pacific is a strategic focus for the company. Carlsberg is also working to shift its ...

The niche segment that is supporting the moderate growth in cider consumption is middle- and higher-income younger women of legal drinking age. The profile of the current female consumer is that of an economically independent individual who is ...

During 2018, cider/perry, as many other alcoholic drinks categories, registered a volume decline. Economic difficulties, with consumers curbing their expenditure on non-essential products, negatively impacted the performance of the category....

Like beer, cider/perry is typically associated with refreshment on hot summer days. Hence, in the short-term, demand can be strongly affected by the weather. Demand for cider/perry in Bosnia-Herzegovina declined in 2018, mainly due to the ...

Cider/perry is the second smallest alcoholic drinks category, bigger only than RTDs. The category lacks historical reference with consumers as it is a completely new format for Croatia and needs to build its popularity from scratch. Therefore, ...

Good summer weather helped to raise consumption of cider/perry in the Czech Republic in 2018. Sales were also stimulated by extensive promotional activities by the leading breweries in the country, which owned or distributed all the leading brands. ...

Cider sales are growing in Italy. This product is appreciated for its low alcohol content and pleasant flavour. In 2018, there were three types of cider available in Italy: sweet, dry and traditional. Sweet cider, which is low in alcohol and ...

Cider/perry is not normally consumed throughout the year. Sales are seasonal, and increase in the hottest months, especially around Christmas and New Year. Although on-trade outlets are increasingly including cider and/or perry on their menus, as ...

The low disposable incomes of Nigerian consumers amidst slow economic recovery discouraged them from trying cider/perry, as these products are generally expensive compared with competing alcoholic drinks, such as beer and RTDs. On-trade, the main ...

Cider/perry is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law....

There were no visible sales of cider/perry in Ecuador in 2018, which is expected to remain the case throughout the forecast period....

There were no visible sales of cider/perry in Egypt in 2018, and this is expected to remain the case throughout the forecast period....

Cider continues growing in popularity due to rising awareness, growing interest and increasing distribution. With the entrance of Strongbow and Somersby, consumers are becoming more aware of ciders and are taking more of an interest. The success of ...

In 2018, cider/perry continued to gain traction amongst millennial consumers for consumption at home as well as for drinking occasions at dinners and parties. This can be attributed to its low alcoholic content and sweet taste, which amateur drinkers...

There were no sales of cider/perry in the Dominican Republic in 2018 and this is not expected to change over the forecast period....

Cider registered double-digit volume growth in 2018 thanks to its expanded distribution in both on-trade and off-trade. In 2018, cider was increasingly found within supermarkets and hypermarkets, as compared to 2017, when it was mainly available in ...

Cider/perry recorded the strongest growth in alcoholic drinks in Greece in 2018. Growth is still coming from a relatively small sales base, with still low penetration, but the increase in product variety and availability is leading to an increase in ...

Previously popular sweet cider types have started losing their popularity due to increased excise taxes. The most popular brands were in the economy price segment, but higher retail prices owing to the greater excise taxes have deterred ...

The strong 2018 growth of cider/perry was mostly attributable to the off-trade growth. The sales base of cider/perry remains extremely low, especially when compared to European averages. It is almost entirely dominated by a single cider/perry brand. ...