Polishes

Market research on the polishes industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Polishes in India

May 2020

Polishes saw slower growth in current value terms in 2019 when compared to the review period average. This was partly due to consumers switching to alternative products. For example, when it comes to flooring some are using floor cleaners and home ...

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Country Report

Country Report

Polishes in the US

Apr 2020

As more consumers adopt casual lifestyles, fashion choices are also becoming more casual. Shoe polish serves consumers that need to maintain the shine and new look of their formal shoes. Offices are increasingly allowing employees to wear sneakers ...

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Country Report

Country Report

Polishes in Costa Rica

Apr 2020

In 2019, polishes continued to be characterised by low levels of innovation, reflected in the strong dominance of SC Johnson and Reckitt Benckiser, the two leading international players; both of these players benefit from strong brand awareness ...

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Country Report

Country Report

Polishes in Chile

Apr 2020

The real estate market has become a significant influence on sales of polishes. Low interest rates have contributed to more Chilean consumers seeking to purchase properties. Single-person households have become the principal type in Chile, leading to...

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Country Report

Country Report

Polishes in Canada

Mar 2020

The trend to have wooden flooring is declining in Canadian households, as Canadians are gravitating towards vinyl flooring. Vinyl flooring is increasing in popularity, as it is available in a host of different designs, and requires much less upkeep ...

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Country Report

Country Report

Polishes in Peru

Mar 2020

For many Peruvians, polish is considered to be an old-fashioned product. Regarding floors, for several years the use of ceramics has been promoted, as well as porcelain and, more recently, wood laminates. These floor types do not need to be polished,...

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Country Report

Country Report

Polishes in Taiwan

Mar 2020

Constrained by higher humidity and temperatures in Taiwan, polishes remain less accepted among consumers, leading to negligible sales of floor and metal polishes. On the one hand, Taiwanese consumers have limited time for polishing and fewer people ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Mar 2020

This company profile discusses Henkel’s recent performance in home care, and examines its corporate strategy objectives. Henkel’s home care business continues to witness growth from market momentum; however, the market environment is becoming ...

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Country Report

Country Report

Polishes in the United Arab Emirates

Feb 2020

Polishes continued to record positive growth in both current value and volume terms in 2019. Local consumers are more inclined to buy polishes than in other countries in the region, and prices play an important role in purchasing decisions as people ...

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Country Report

Polishes in South Africa

Feb 2020

Shoe polish continued to record positive current value and volume growth in 2019. Given South Africa’s growing youth population, coupled with positive school enrolment rates across different provinces in the country, shoe polish continues to gain ...

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Country Report

Polishes in Argentina

Feb 2020

Floor polish volume sales declined consistently over 2014-2019, and the negative trend is expected to persist throughout the forecast period. This is mainly explained by the fact that most new houses and other buildings constructed in Argentina now ...

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Country Report

Country Report

Polishes in Slovenia

Feb 2020

Slovenian consumers are generally aware that polish is necessary for proper care of certain surfaces, especially furniture and floor polish, which are considered household essentials. Slovenian homes typically have lots of wooden surfaces including ...

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Country Report

Country Report

Polishes in Sweden

Feb 2020

In 2019, polishes in Sweden experienced slight growth and continued the positive trend seen over the last couple of years. Although, when looking at the forecast period, the category is expected to decrease slightly each year until 2024. Most of the ...

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Country Report

Country Report

Polishes in Vietnam

Feb 2020

The number of office workers in Vietnam continues to increase rapidly as a result of strong economic growth and the establishment of new businesses in cities. In line with this trend, Vietnamese people are more aware of the need for a professional ...

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Country Report

Country Report

Polishes in Saudi Arabia

Feb 2020

In 2019 polishes recorded positive growth in current value terms in Saudi Arabia. Consumers buy polishes to maintain their properties in good state and refresh the look and feel from time to time. The sense of pride that Saudis have in their own ...

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Country Report

Country Report

Polishes in Slovakia

Feb 2020

Improved economic conditions increased disposable income for Slovaks during the review period. Consumers therefore became more interested in investing in the maintenance of their homes. The impact of this trend ranges from significant renovation ...

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Country Report

Country Report

Polishes in the Philippines

Feb 2020

The number of residential properties, particularly condominium units, continues to rise in the Philippines, as younger professionals are increasingly acquiring their first home. These trends support the growth in polishes, particularly the largest ...

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Country Report

Country Report

Polishes in Germany

Feb 2020

Polishes posted another current value sales decline in 2019 due to demand being restrained by changing consumer lifestyles, habits and patterns. Faced with a busier pace of life, the millennial generation are not keen to pursue conventional polishing...

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Country Report

Country Report

Polishes in Turkey

Feb 2020

Polishes have always been perceived as a “nice-to-have” product by the vast majority of consumers in Turkey, rather than being seen as a necessity. This is why, in a period of economic troubles, the category recorded a marked volume decline in 2019, ...

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Country Report

Country Report

Polishes in Morocco

Feb 2020

Polishes sales experienced some slight growth in 2019; however, it remained a niche category in Morocco. This trend is expected to continue into the forecast period as such products are present in small quantities and mainly only in modern grocery ...

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