Polishes

Polishes remains relatively stable, with value growth higher than volume due to inflationary pressures and global supply issues, leading to international players reducing their portfolios accordingly. As such, a situation arose where, on the one…

Thanks to the solid retail volume demand for floor polish and furniture polish and the minimal yet stable consumer demand for shoe polish, the entire polishes landscape grew in retail volume terms in 2022. As a result of rising unit prices instigated…

Polishes registered positive sales growth during 2022 as demand continues to rise despite various unfavourable background trends. Specifically, the return to pre-pandemic lifestyles among the population of Serbia, especially among affluent urban…

The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2022. For example, surface care wipes were increasingly used to remove dirt from shoes, floor cleaners replaced floor polish and automatic…

Schools in Ecuador fully returned to in-person classes in February 2022, following several years of disruption amid COVID-19 lockdowns and home-schooling. The full reopening of schools has supported the recovery of shoe polishes as students once…

Polishes recorded a retail volume decline in 2022, as consumers used these products less often, as they become less relevant to their everyday lives. For example, floor polishes declined the fastest because of the use of synthetic hard floors such as…

Prior to the outbreak of COVID-19 demand for polishes had been growing at a slow but steady pace. However, during 2020 and the early part of 2021 many consumers switched to working from home and they also spent far more time at home. Under these…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Furniture polishes witnessed a solid year of growth in retail volume and current value terms boosted by promotional activities at point of sale. Industrias Venado ran a 2 for 1 promotion on its Bristar furniture polishes to push sales, which is…

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of domestic movement and restrictions on gatherings. However, the Delta outbreak in August 2021 led to a prolonged lockdown in…

Polishes is a further category where value is stronger than volume, due to rising prices skewing the perspective. Shoe polish is a notable subcategory and, whilst it is seeing positive growth following the slumps seen during the height of the…

Due to a combination of maturity, increasingly busy lifestyles and changing home décor and fashion preferences, the use of polishes in Finland has been falling for several years. The outbreak of COVID-19 further undermined demand in 2020, with rates…

Polishes continued to record a declining trend in retail volume sales in 2022, with many consumers considering polishing to be a time-consuming chore, with consumers opting for more convenient products to maintain floors. Furniture and metal polishes…

Sales of polishes had been on a downward trajectory for over a decade when the COVID-19 crisis hit Belgium with many consumers no longer investing in polishes. The category experienced an unexpected turnaround in fortunes in 2020 due to people…

Polishes witnessed steady growth in retail volume terms albeit sales remained relatively low compared to other areas of home care. Sales are largely focused on shoe polish and therefore the category saw stronger growth in 2022 compared to the…

Even though Guatemala is a country with high poverty rates, estimating that 6 out of 10 Guatemalans face deprivation, housing has seen certain improvements. This has been supported by a substantial increase in remittances from the US since 2021 and…

Polishes enjoyed exceptionally strong growth in current value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of raw…

Shoe polish continued to account for the bulk of retail value sales in polishes in Egypt in 2022. As most consumers returned to outdoor activities, out-of-home socialising and schools and offices as the threat and related restrictions of the…

The home seclusion trend as a result of the pandemic saw greater demand for furniture, as consumers paid greater attention to their living environments and home décor. Unfortunately, this did not benefit furniture polish, which recorded further…

Polishes continued to see retail volume decline in 2022, though less robust than the previous two years marked with lockdowns and restrictions. On the one hand, Irish consumers are returning to their previous cleaning routines and using polishes as…