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Polishes

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Polishes in North Macedonia

Apr 2022

In response to the COVID-19 pandemic, polishes saw current value and volume decline in 2020. Despite the raised hygiene awareness, consumers were preferring to use products that had disinfect properties. Likewise, product areas such as shoe polish…

USD 1,195
Country Report

Polishes in the Netherlands

Mar 2022

Polishes had been on a down trend over the review period, though the 2020 lockdowns gave polishes a reprieve. With people spending more time at home, they did more housework, including polishing, and volume growth increased. In 2021, with society…

USD 1,195
Country Report

Polishes in Norway

Mar 2022

Shoe polish has struggled in Norway, with declining demand across the review period. However, society gradually reopened during 2021 and many businesses used a staggered approach to work, implementing hybrid models of combining office and remote…

USD 1,195
Country Report

Polishes in Kazakhstan

Feb 2022

Polishes were largely unaffected by COVID-19. Of course, the less frequent visits to offices as a result of the pandemic impacted sales of shoe polishes and consumers prioritised cleaning to stop the spread of COVID-19 over conditioning cleaners such…

USD 1,195
Country Report

Polishes in Cameroon

Feb 2022

Consumption patterns in footwear are changing in Cameroon, with sales increasingly being dominated by the informal sports brands worn by the country’s increasingly youthful population. An estimated 75% of the country is below the age of 35 years.…

USD 1,195
Country Report

Polishes in Serbia

Feb 2022

Polishes as a whole as well as all the individual product areas recorded slowed retail value growth in 2020 as sales were impacted by consumers’ focus on home care products with perceived hygiene benefits during the health threat due to COVID-19.…

USD 1,195
Country Report

Polishes in Ecuador

Feb 2022

Polishes were one of the few home care products that did not benefit from the pandemic, as consumer prioritised cleaning and disinfecting in the light of COVID-19, rather than polishing. In addition, with much less socialising in homes happening in…

USD 1,195
Country Report

Polishes in Bolivia

Feb 2022

Polishes are set to rebound strongly in 2021, although volume sales are not set to return to pre-pandemic levels until 2022. This recovery has been driven by a variety of factors Shoe polishes, for example, have seen sales recover as consumers began…

USD 1,195
Country Report

Polishes in Saudi Arabia

Feb 2022

Sales of polishes declined in retail volume terms in 2020 due to the impact of the COVID-19 pandemic on consumers’ lives. This included many consumers switching to working from home and extended periods of home seclusion due to the kingdom’s COVID-19…

USD 1,195
Country Report

Polishes in Germany

Jul 2022

Over 2021, retail volume and current value sales decreased faster across the already declining polishes. The lockdown, and pandemic in general, made polishing even less of a priority, with consumers focusing almost entirely on cleaning and…

USD 1,195
Country Report

Polishes in Australia

Apr 2022

Even before the pandemic, polishes was a category in decline, with its customer base predominately made up of elderly Australians who placed great importance on the condition of their furniture, floor and footwear. New generations of consumers…

USD 1,195
Country Report

Polishes in Slovenia

Apr 2022

Shoe polish rebounded from the biggest decline in retail volume sales in 2020 to post the highest growth in 2021. The category was heavily affected by the exigencies of Coronavirus (COVID-19) in 2020. During lockdown mobility was reduced to a minimum…

USD 1,195
Country Report

Polishes in Uzbekistan

Apr 2022

Polishes is almost entirely supported by shoe polish in Uzbekistan. Shoe polish can be found in most households in Uzbekistan, which is a dusty country. This has been exacerbated in recent years by the mass construction of new buildings, residential…

USD 1,195
Country Report

Polishes in Turkey

Apr 2022

Polishes was among the areas of the Turkish home care market hardest hit by the fallout of COVID-19 in 2020, in that the long-term trend towards falling use of these products deepened due to home seclusion and heightened budget-consciousness. Overall…

USD 1,195
Country Report

Polishes in Costa Rica

Feb 2022

Polishes experienced a marginal improvement in retail value terms, but negative growth in volume terms in 2021, driven by the larger furniture polish category that overtook floor polish as the largest category in value terms during the year. However,…

USD 1,195
Country Report

Polishes in Dominican Republic

Feb 2022

In 2021, despite consumers’ increased interest in cleaning due to COVID-19, volume and value demand for polished did not increase, instead, it remained similar to levels recorded in 2019. This was mainly due to consumers shifting their focus to…

USD 1,195
Country Report

Polishes in Azerbaijan

Feb 2022

Polishes in Azerbaijan is predominantly made up of shoe polish. The category is extremely mature and has seen little product development, and as a result, prices in real terms continue to fall as producers struggle to add value.

USD 1,195
Country Report

Polishes in Bulgaria

Feb 2022

Sales of polishes remained more or less stable in 2021. Furniture polish emerged as the main growth driver in polishes in 2020 and 2021, while floor, metal and shoe polish all experienced slight decline. COVID-19 has had a profound impact on the…

USD 1,195
Country Report

Polishes in Spain

Feb 2022

Already deemed non-essential items by increasing numbers of Spaniards, with sales declining in volume terms and stagnating in current value terms prior to the pandemic, polishes recorded marked declines in both volume and value terms in 2020 as a…

USD 1,195
Country Report

Polishes in the Philippines

Jan 2022

The rate of growth in retail current value sales of polishes accelerated during 2021 but remained slightly below pre-pandemic levels. During 2020, many Filipinos were forced to prioritise their spending during the pandemic due to rising unemployment…

USD 1,195
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