Polishes

Polishes remains relatively stable, with value growth higher than volume due to inflationary pressures and global supply issues, leading to international players reducing their portfolios accordingly. As such, a situation arose where, on the one…

Thanks to the solid retail volume demand for floor polish and furniture polish and the minimal yet stable consumer demand for shoe polish, the entire polishes landscape grew in retail volume terms in 2022. As a result of rising unit prices instigated…

Polishes registered positive sales growth during 2022 as demand continues to rise despite various unfavourable background trends. Specifically, the return to pre-pandemic lifestyles among the population of Serbia, especially among affluent urban…

The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2022. For example, surface care wipes were increasingly used to remove dirt from shoes, floor cleaners replaced floor polish and automatic…

Schools in Ecuador fully returned to in-person classes in February 2022, following several years of disruption amid COVID-19 lockdowns and home-schooling. The full reopening of schools has supported the recovery of shoe polishes as students once…

Polishes recorded a retail volume decline in 2022, as consumers used these products less often, as they become less relevant to their everyday lives. For example, floor polishes declined the fastest because of the use of synthetic hard floors such as…

Prior to the outbreak of COVID-19 demand for polishes had been growing at a slow but steady pace. However, during 2020 and the early part of 2021 many consumers switched to working from home and they also spent far more time at home. Under these…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Furniture polishes witnessed a solid year of growth in retail volume and current value terms boosted by promotional activities at point of sale. Industrias Venado ran a 2 for 1 promotion on its Bristar furniture polishes to push sales, which is…

Demand for furniture polish and metal polish remained weak in 2022, with retail volume sales continuing to decline. This trend was mainly connected to issues surrounding affordability and necessity. With a rise in inflation in 2022, and an increase…

Changing trends and a perceived need for polishes over the review period were exacerbated by higher price-sensitivity from the onset of the Coronavirus (COVID-19) pandemic. As consumers prioritised essential and lower-priced brands or private label…

After a year of decline, polishes returned to growth in retail volume and current value terms in 2022. This was driven by the trends seen in the dominant category, shoe polish. Shoe polish saw a decline in 2021 as lockdown policies meant huge numbers…

Polishes records another year of negative volume growth in 2022, despite the positive value growth seen due to rising unit prices. One major reason for this is the growing strong competition from surface care products, which are becoming increasingly…

Shoe polish remains the most important category within polishes, with current retail value and volume sales increasing in 2022 as local consumers returned to pre-pandemic levels of activity outside of the home.

In 2022 polishes continued declining in volume sales, having been boosted during 2020 and 2021 when consumers were spending more time in the household. As such, with consumers now spending less time at home, many also have less time available for…

The combination of modern fashion trends, interior design trends and the growing demand for convenience are all militating against the use of polishes. In terms of interior design, trends are increasingly moving towards styles of floor and furniture…

Polishes in Australia experienced a further decline in demand in 2022, following the long-term downward trend that preceded the pandemic. The relaxation of restrictions and the resumption of office work and social activities reduced the amount of…

With elevated inflation and ongoing economic pressures many consumers remained price conscious in 2022 and continued to focus on necessity products. As such, demand for polishes remained low with the category registering only moderate growth in…

The price of furniture polish and metal polish in Costa Rica is high and thus unaffordable for lower-income consumers. The need for these types of products is also limited, and consumers struggling to prioritise goods on reduced budgets regard the…

Polishes is almost entirely supported by shoe polish in Uzbekistan. Shoe polish can be found in most households in Uzbekistan, which is a dusty country. This has been exacerbated in recent years by the mass construction of new buildings, residential…