Polishes

Market research on the polishes industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

IFA 2018 Review: Major Investments in Voice, AI and Future Promises, but Few New Products

Oct 2018

The Internationale Funkausstellung (IFA) is a key consumer electronics and appliance show held annually during September in Berlin. Along with showing key launches slated for 2019, manufacturers and brands are with increasing regularity showing ...

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Strategy Briefing

Strategy Briefing

Home Care: Quarterly Statement Q2 2018

Jul 2018

In this quarterly briefing, we take a look at developments in the global home care industry. The main story is a strong upgrade for the home care market in the US, which managed to counterbalance poor development in other regions. This reports looks ...

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Company Profile

Company Profile

Henkel AG & Co KGaA in Home Care

Jul 2018

Henkel is the third largest home care manufacturer in the world, and the second largest in Western Europe. The company had a record year in 2017 for sales, growth and profits, driven by a US laundry acquisition (Sun Products) and organic ...

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Country Report

Country Report

Polishes in the Philippines

Jul 2018

There are many factors that contributed to the favourable performance of floor polish in 2017. The first is the availability of products being offered. The wide variety of product choices offered by SC Johnson & Son, the leading company with a ...

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Company Profile

Company Profile

Reckitt Benckiser Group Plc In Home Care

Jun 2018

Following the 2017 acquisition of Mead Johnson, Reckitt Benckiser’s reorganisation of its business into two units - Health and Hygiene Home - further underlined its strategic shift towards becoming a consumer health-focused company. This profile ...

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Strategy Briefing

Strategy Briefing

The World Market for Home Care

May 2018

This report examines the outlook for the global home care industry over the coming five years. Recent performance and growth prospects are considered by category and region, including analysis on top-performing companies. This briefing also ...

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Company Profile

Company Profile

Unilever Group in Home Care

May 2018

Unilever narrowed P&G’s lead in global home care in 2017. This profile analyses Unilever’s work to build on its established strength in emerging markets through acquisition, locally-focused innovation, educational initiatives and the deepening ...

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Company Profile

Company Profile

Procter & Gamble Co, The in Home Care

Apr 2018

Emerging from a period in which it has undergone a significant shift in its strategic focus, the world’s leading home care player, Procter & Gamble, faces a notable increase in competition as major rivals target ever-diminishing areas of growth ...

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Company Profile

Company Profile

SC Johnson & Son Inc in Home Care

Apr 2018

The 2017 acquisition of Ecover and Method reflect a broader trend in SC Johnson’s development strategy that extends to a renewed emphasis on its corporate brand identity. This profile analyses the company’s efforts to target consumer concerns about ...

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Country Report

Country Report

Polishes in the United Arab Emirates

Mar 2018

Polishes registered significantly lower growth in 2017 than in previous years. Consumers appear to have compromised on these types of products in order to save money and manage their budgets. However, as the population in the United Arab Emirates is ...

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Country Report

Country Report

Polishes in Australia

Mar 2018

Australian consumers look for products that will be successful at performing the job in a fast and simple manner. For polishes, 2017 was another year of decline in terms of volume sales. Consumers no longer view polishing as an essential chore. For ...

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Country Report

Country Report

Polishes in Kenya

Mar 2018

Housing developments have increased exponentially, with special floors and metal fittings which require polishing. With the rising population of aspirational middle-income consumers, Kenyans are willing to spend more to keep their floors and ...

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Country Report

Country Report

Polishes in Japan

Mar 2018

Floor polish is set to continue registering negative growth over the forecast period and this is set to be mainly due to the increasing interest in floor cleaning systems on the one hand and the declining use of wooden floors in Japanese homes on the...

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Country Report

Country Report

Polishes in Turkey

Mar 2018

Rapid urbanisation brought about an increasing number of women entering the workforce, which resulted in less time to perform household chores. Consequently, along with the stagnating income levels, most local consumers opted for more practical and ...

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Country Report

Country Report

Polishes in Cameroon

Mar 2018

Retail current value growth in 2017 was slower than the review period CAGR. Floor polish and furniture polish remain niches in Cameroon, with demand limited to a small number of middle-to-high-income urban consumers. While there has been strong ...

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Country Report

Country Report

Polishes in Vietnam

Mar 2018

The number of office workers in Vietnam has recorded a significant increase, thanks to business expansion and the establishment of new business in cities. In addition, Vietnamese consumers are more aware of the need for a professional appearance in ...

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Country Report

Country Report

Polishes in Bolivia

Mar 2018

Polishes in the country is an undeveloped category, with sales continuing to decline because many of the products are not considerate essential by local consumers. In the last two years of the review period, Bolivia’s economy has rapidly decelerated;...

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Country Report

Country Report

Polishes in the United Kingdom

Mar 2018

2017 was a relatively good year for polishes, with positive growth in current value terms. Unfortunately, volume sales declined, and it was notable average price rises that contributed to the positive value sales performance. Polishes is expected to ...

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Country Report

Country Report

Polishes in France

Mar 2018

Polishes recorded current value decline in 2017 for several reasons that are set to persist over the forecast period. A lifestyle shift is noticeable. French people tend to have busy lives and busy schedules, especially those living in the city. ...

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Country Report

Country Report

Polishes in Belgium

Mar 2018

Polishes faced decline in 2017 for a number of reasons. Firstly, consumers no longer have time to use, nor want to take the time to use polishes, with polishes often being perceived as old fashioned. Secondly, the “Ikea-isation” of interior design ...

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