Home Insecticides

Reckitt is one of the top players in home care globally. Increased concerns over hygiene, consumer reliance on branded products and purpose-led marketing helped the company grow before and during the pandemic. This briefing analyses Reckitt’s ...

Unilever is one of the leading global players in the home care market, with the majority of its value sales coming from its laundry business. The growing consumer focus on hygiene, due to the pandemic, especially in surface care, offers good growth ...

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the...

The category remains driven by infestations in the country, which led to strong growth in 2019 due to a dengue outbreak. With cases and death still being reported into 2020, with early 2020 reporting more cases of dengue than the comparable period in...

Value growth recorded a 7% uplift in 2020; however, this was aligned to the growth registered in 2019, with volume growth reduced during the year, despite the extended stay-at-home and lockdown periods. Due to the outbreak of the virus in the ...

While Costa Ricans prioritised their expenditure and focus on disinfecting their homes during the pandemic, driving up demand for home categories such as surface care and bleach, the fact that consumers were spending longer periods of time at home ...

Weather conditions are among the main factors influencing sales of home insecticides in Germany. In 2020 weather conditions remained favourable for insects, although this positive factor was offset by the lack of home entertaining so that the overall...

Sales of home insecticides had been under pressure even prior to the outbreak of COVID-19 and the situation got worse in 2020. Aside from the health impact, the restrictions imposed to control COVID-19 have also taken a heavy toll on the economy and ...

Tunisians complained about a plague of mosquitoes in 2020 as the COVID-19 pandemic occupied local authorities’ attention and the annual treatment to keep mosquito numbers under control was delayed. Consequently, home insecticides in Tunisia saw ...

Home insecticides only demonstrated a slight increase in current value growth in 2020, consistent with the upward trend recorded over the review period. There was a slight boost to growth in 2020, however, which could be consistent with consumers ...

Home insecticides experienced significant growth in 2020 both in volume and value terms. These products are popular in large urban cities as pollution attracts insects and also in more rural areas where lower hygiene standards create the perfect ...

Like most areas of home care, the main growth driver of home insecticides in 2020 was the home seclusion created by COVID-19. With more time spent at home consumers were more aware of and more irritated by pests and so were more willing to purchase ...

Apart from the time of the lockdown COVID-19 had only limited impact on sales of home insecticides in 2020. Even though consumers spent more time at home, they did interact less with others during garden outings and barbecues, therefore decreasing ...

Home insecticides saw slow current value growth in 2020, as the category was only marginally positively affected by the COVID-19 pandemic, and existing trends continued. While home seclusion led consumers to spend more time at home, which positively ...

Home insecticides in Slovenia were positively affected by the COVID-19 pandemic. Home insecticides are a distress product, considered necessary and essential when there is a high incidence of insects. Thus, Slovenian consumers would buy this product ...

National lockdown restrictions that lasted as long as three months in Spain made it impossible for the usual fumigation works to be carried out in preparation for summer. As a result, in some areas of the country, tiger mosquitos and other biting ...

Changing consumer habits pulled home insecticides in various directions in 2020. On one side, sales were expected to slow down since less activities were performed outdoors due to movement restrictions enforced in Italy. However, since consumers were...

As with most other product areas in home care, home insecticides is predicted to see a contrasting performance between current value and volume sales. In volume terms, home care has performed well in response to the pandemic compared to that seen in ...

COVID-19 accelerated the general trend towards elevated hygiene-consciousness among consumers, benefiting sales of home care products in general, but also more specifically home insecticides. The first reaction among consumers in response to COVID-19...

Home insecticides was unaffected by COVID-19 in 2020, as it is mainly a seasonal, functional product and is not directly related to the hygiene concerns consumers had in 2020. The main driver of volume sales each year is the size of the insect ...