Home Video

Market research on the home video industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

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Home Video in South Africa

Sep 2019

TV screens are fast becoming larger and more advanced, as the category remains resilient to sluggish economic conditions and rising living costs. This trend is aiding in creating a true cinematic feel at home, which facilitates high-quality ...

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Home Video in India

Sep 2019

Smart TVs are attracting consumers through the quality of features offered and their more affordable price points. Until 2017, only a few options were available in smart TVs and most of them were quite expensive. Also, while a few television channels...

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Home Video in Germany

Aug 2019

Home video in Germany recorded increasing value growth but declining volume sales in 2019, with the value performance expected to remain better than the volume performance over the forecast period. The maturity and lengthening replacement cycle of ...

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Home Video in the United Arab Emirates

Aug 2019

The United Arab Emirates has a major population of Indian subcontinental expat residents, among whom the game of cricket remains very popular. With the ICC World Cup in cricket taking place in 2019, sales of TVs therefore increased at the end of the ...

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Home Video in Portugal

Aug 2019

2018 was a good year for televisions, supported by several international sports events, such as the World Cup, as many consumers were keen to replace their older models with new and high-quality televisions. Brands and retailers also reinforced ...

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Home Video in Ukraine

Aug 2019

The improving economy, rising consumer purchasing power and postponed demand purchases all helped to ensure that retail volume sales within LCD TVs continued to grow during 2019. Although the 32-inch format remains the most popular, more consumers ...

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Home Video in the Philippines

Aug 2019

LCD TVs continued to record strong growth in 2019 due to a number of factors, with these including rising disposable incomes, widespread distribution and strong competition between existing players. The middle class in the Philippines is growing, ...

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Home Video in Saudi Arabia

Aug 2019

While the entire home video category saw negative growth in 2019, LCD TVs demonstrated the healthiest performance. Although replacement cycles are lengthening, consumers’ shift to browsing the internet for TV content continues to gain popularity, ...

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Home Video in Poland

Aug 2019

Poles are highly interested in new technology and when possible they are keen to upgrade their in-home consumer electronics. Since OLED TVs were introduced, consumers have become more interested in this new technology. Poles spend a considerable ...

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Home Video in Vietnam

Aug 2019

Thanks to the good performance of the Vietnamese economy, the majority of consumers saw their incomes rise towards the end of the review period, which has enabled them to spend more on home video products. The main category, LCD TVs, has expanded ...

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Home Video in Australia

Aug 2019

Televisions in Australia continued to be dominated by retail volume sales of LCD TVs in 2019, which recorded an ongoing solid performance, benefiting from new television releases at affordable prices by brands such as HiSense. Consistent innovation ...

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Home Video in France

Aug 2019

Home video looks set to show a significantly improved performance in volume terms over the forecast period due to upgrading in televisions. While LCD TVs volume sales are expected to fall, the overall decline is likely to be markedly smaller than ...

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Home Video in Egypt

Aug 2019

Televisions remains among the most popular consumer electronics in Egypt. Competitive prices, technology, improved screen resolutions and reputable brands are the most important factors in the purchasing decisions of consumers. Retail volume sales ...

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Home Video in Italy

Aug 2019

Televisions remain the top consumer preference in Italy, as the most used electronic device. Televisions are at the top of the most researched items online, together with smartphones, speakers and refrigerators. Most consumers looking for these ...

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Home Video in Mexico

Aug 2019

In Mexico, the most important communication channel in the country is television; based on IFT (Instituto Federal de Telecomunicaciones) data, 98% of Mexican homes have an average of two televisions. Mexican consumers use television to primarily ...

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Home Video in Malaysia

Aug 2019

LCD TVs recorded strong retail volume growth over the review period and into 2019. Disposable incomes and standards of living are on the increase in Malaysia, and the ability to watch a variety of media at home is important to consumers in the ...

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Home Video in the Netherlands

Aug 2019

OLED TVs was the only home video category to post growth in volume sales in 2019, and looks set to retain this distinction throughout the forecast period. While volume growth rates will continue to be bolstered by the fact that sales are emerging ...

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Home Video in Colombia

Aug 2019

Replacement sales continued to drive growth of LCD, LED and OLED TVs in 2019. In preparation for the World Cup in the previous year, the category experienced changes in screen sizes with displays of over 40” accounting for the vast majority of the ...

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Home Video in the Czech Republic

Aug 2019

The full transition to DVB-T2 broadcasting should be completed in the Czech Republic by February 2021, although the impact has been visible since February 2018, when the gradual switching of existing DVB-T began. Since then, many Czech consumers have...

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Home Video in Hungary

Aug 2019

Televisions continued to record strong retail volume and current value growth in 2019 in Hungary, supported by ongoing demand for the larger category of LCD TVs, and the impressive performance of niche category OLED TVs. Although LCD TVs offers ...

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