Home Video

Market research on the home video industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

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Home Video in Brazil

Nov 2020

Within home video almost all categories saw steeper negative growth in 2020 than in 2019 as a result of the COVID-19 pandemic. The only category to remain positive in 2020 was OLED TVs, and even this saw a much weaker performance than the previous ...

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Home Video in Chile

Oct 2020

The 2020 postponements of the Copa America South American soccer championship finals and the Olympic Games were contributing to driving down the sales of TVs, resulting in an overall decline in the home video category in 2020. Following a difficult ...

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Home Video in Singapore

Oct 2020

With sales of home video already showing a minor decline, the impact of COVID-19 is worsening the situation, with overall sales expected to fall by 4% compared to 1% in 2019. While consumers spent more time in their homes during the circuit breaker ...

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Home Video in Morocco

Oct 2020

Most of the home video category dropped into negative growth territory in 2020 due to the effects of the COVID-19 pandemic. However, TVs are considered essentials for Moroccan households, and consumers are always looking for new technologies and ...

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Home Video in Austria

Oct 2020

With major sports events such as the UEFA European Championship and the Summer Olympics being postponed by a year due to the COVID-19 pandemic, in 2020 purchasing motivations for new TVs have decreased severely. In terms of TV viewing time, Austrian ...

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Home Video in Hungary

Oct 2020

Home video, specifically televisions, is expected to record further growth in 2020, exceeding the review period CAGR. Despite the economic downturn resulting from COVID-19 and declining disposable incomes, Hungarians have upgraded and bought ...

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Home Video in South Korea

Oct 2020

Sales of TVs will continue to decline in 2020, despite an increasing cocooning effect due to people spending more time at home. While COVID-19 will mean more time spent in the home for many consumers, it has also seen the postponement of major ...

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Home Video in Vietnam

Oct 2020

Home video volume sales have been growing strongly in 2019-2020, driven by LCD TVs. In 2019, consumers wanted to watch major football events such as the Asian Cup, the AFC Champions League, the 2022 World Cup qualifiers and, especially, the Vietnam ...

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Home Video in Mexico

Oct 2020

In 2020, home video is expected to see just marginally higher retail volume growth than in the previous year. The COVID-19 lockdown had a negative impact on the economy, leading to job losses and pay cuts, which is making some consumers reluctant to ...

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Home Video in Poland

Oct 2020

LCD TVs remains the most popular type of TV in Poland, with the COVID-19 pandemic having no real impact on its sales in 2020, when it again will record steady retail volume growth. The high quality of the picture offered at relatively affordable ...

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Home Video in Colombia

Oct 2020

Although consumers are staying at home more and consuming more content, the economic uncertainty around the COVID-19 pandemic is leaving many reluctant to buy big-ticket items such as new televisions or home audio and cinema as they would rather save...

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Home Video in Israel

Oct 2020

OLED TVs saw continued strong growth in Israel in 2020, as consumers traded up to newer technology as COVID-19 forced them to spend more time at home. As a result, competition increased, placing downwards pressure on unit prices, in turn making ...

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Home Video in Germany

Oct 2020

The COVID-19 pandemic and the lockdown to contain its spread in Germany meant that many consumers were spending much more time at home in most of the second quarter of 2020, before a relaxation of the restrictions from May onwards. During this ...

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Home Video in Egypt

Oct 2020

Retail volume sales of the dominant LCD TVs are likely to record slower growth for most of 2020 compared to 2019 due to prioritising spending during lockdown in Q2 but demand remained notable earlier in the year as consumers continued to invest in ...

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Home Video in Greece

Oct 2020

Major sports events have long been a key driver of demand for the televisions category in Greece. After many consumers purchased new TVs in 2018 in anticipation of the FIFA World Cup, total volume sales of these devices subsequently declined in 2019....

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Home Video in Australia

Oct 2020

An increase in demand for televisions was visible throughout the first two quarters of 2020 as Australia went into lockdown. Consumers were looking into enhancing the cinematic and gaming experience and therefore upgrading to either larger or ...

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Home Video in the Czech Republic

Oct 2020

The transition to DVB-T2 (Digital Video Broadcasting — Second Generation Terrestrial) broadcasting which boosted volume sales of TVs in the fourth quarter of 2019 continues to bolster volume sales in 2020, supported by the significant discounting of ...

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Home Video in the United Arab Emirates

Oct 2020

The outbreak of COVID-19 and the consequent economic downturn is set to stifle volume growth for home video, which is predicted to record a 2% volume increase in 2020, compared to 3% in 2019. OLED’s will record half the volume growth of the previous ...

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Home Video in Ukraine

Oct 2020

The rising internet penetration rate stimulated demand for televisions, which recorded slight volume growth in 2020. As movies and series are becoming available with better quality, more people are likely to replace their old televisions with new ...

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Home Video in Romania

Oct 2020

The Coronavirus (COVID-19) crisis has positively impacted category sales in Romania. In order to cope with lockdown and stay-at-home measures, consumers have tended to spend more time in front of the TV, thereby boosting the demand for televisions. ...

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