Home Video

Market research on the home video industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Home Video in Denmark

Sep 2020

Although home seclusion has seen consumers watch much more television programmes and films in 2020, video players are increasingly obsolete when there is so much content to watch through internet-smart televisions. Netflix, Amazon Prime and other ...

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Home Video in Malaysia

Sep 2020

The impact of the COVID-19 pandemic is set to lead to a decline in 2020, worse than that experienced in 2019, due to increased price-sensitivity across the country. Despite consumers spending more time in the household, the high price points of TVs ...

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Home Video in Thailand

Sep 2020

Televisions is set to drive retail volume growth of home video in 2020 as most Thais have to spend more time at home during the COVID-19 lockdown. Hometainment is a key need in these circumstances, as the global growth in the number of subscribers to...

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Home Video in Japan

Sep 2020

COVID-19 has forced consumers in Japan to stay at home and the term “Sugomori” (home seclusion) has spread nationwide. This has helped televisions to see sustained growth in retail volume terms, with consumers looking for ways to entertain ...

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Home Video in China

Sep 2020

Like most areas of consumer electronics, COVID-19 has disrupted the supply and production of home video, with the closure of offline stores also having an impact. Access has not been the only issue, however, with some consumers also postponing the ...

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Home Video in France

Aug 2020

COVID-19 will have a broadly negative impact on the performance of home video in 2020, with total volume and current value sales expected to decline. This is mainly because the economic recession resulting from the pandemic has depressed demand in ...

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Home Video in Russia

Aug 2020

Demand for home video continues to be influenced by the dominant category of LCD TVs, a category which pre-COVID-19, had experienced solid demand despite increasing price sensitivity amongst Russians. For many local consumers, television is a main ...

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Home Video in the United Kingdom

Aug 2020

With sales of home video already suffering decline, the impact of COVID-19 is worsening the situation significantly, with overall sales expected to fall by 11% compared to 4% in 2019. While consumers have spent more time in their homes due to ...

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Home Video in Italy

Aug 2020

With the closure of workplaces and schools and enforced home seclusion due to COVID-19, consumers have spent considerably more time watching TV than usual. This has consolidated the role of TV in the day-to-day lives of families and helped to ...

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Home Video in Indonesia

Aug 2020

In 2020 as a whole, COVID-19 is expected to negatively affect the retail volume demand for home video products. This is mainly because many consumers are holding back on big-ticket purchases and saving money in anticipation of recession. Many people ...

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Home Video in Brazil

Nov 2019

Over the last couple of years, Brazilians have enjoyed widespread penetration of the internet, have seen larger screen televisions occupy more shelf space and streaming services gain ground showing double-digit growth rates year on year. These ...

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Home Video in South Africa

Sep 2019

TV screens are fast becoming larger and more advanced, as the category remains resilient to sluggish economic conditions and rising living costs. This trend is aiding in creating a true cinematic feel at home, which facilitates high-quality ...

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Home Video in India

Sep 2019

Smart TVs are attracting consumers through the quality of features offered and their more affordable price points. Until 2017, only a few options were available in smart TVs and most of them were quite expensive. Also, while a few television channels...

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Home Video in Germany

Aug 2019

Home video in Germany recorded increasing value growth but declining volume sales in 2019, with the value performance expected to remain better than the volume performance over the forecast period. The maturity and lengthening replacement cycle of ...

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Home Video in the United Arab Emirates

Aug 2019

The United Arab Emirates has a major population of Indian subcontinental expat residents, among whom the game of cricket remains very popular. With the ICC World Cup in cricket taking place in 2019, sales of TVs therefore increased at the end of the ...

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Home Video in Portugal

Aug 2019

2018 was a good year for televisions, supported by several international sports events, such as the World Cup, as many consumers were keen to replace their older models with new and high-quality televisions. Brands and retailers also reinforced ...

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Home Video in Ukraine

Aug 2019

The improving economy, rising consumer purchasing power and postponed demand purchases all helped to ensure that retail volume sales within LCD TVs continued to grow during 2019. Although the 32-inch format remains the most popular, more consumers ...

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Home Video in the Philippines

Aug 2019

LCD TVs continued to record strong growth in 2019 due to a number of factors, with these including rising disposable incomes, widespread distribution and strong competition between existing players. The middle class in the Philippines is growing, ...

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Home Video in Saudi Arabia

Aug 2019

While the entire home video category saw negative growth in 2019, LCD TVs demonstrated the healthiest performance. Although replacement cycles are lengthening, consumers’ shift to browsing the internet for TV content continues to gain popularity, ...

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Home Video in Poland

Aug 2019

Poles are highly interested in new technology and when possible they are keen to upgrade their in-home consumer electronics. Since OLED TVs were introduced, consumers have become more interested in this new technology. Poles spend a considerable ...

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